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Good morning and welcome welcome to Matt Nair on Air.
Jane Matt Nair, Greg Buck, Calvin Butenoff coming to you live from our studio at Radio Park in Racine.
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Delighted to be joined by our next guest.
He is the author of Burned by Billionaires and one of the co-founders of Patriotic Millionaires.
Chuck Collins is here.
Good morning, Chuck.
Thanks so much for joining us.
How are you?
Absolutely.
Chuck, for people who are not familiar with you, can you share a little bit about your background so we can set the stage a little bit?
Yeah, I was born in Wisconsin.
I'm the great grandson of the meat packer Oscar Meyer.
And so bringing home the bacon meant something different in our family.
I bet.
You know, I have been concerned about these issues of sort of growing inequality really since my 20s.
and help co-found this network, The Patriotic Millionaires.
And a lot of my work is just researching and writing about how inequality kind of harms everybody and how it touches our lives.
I'm curious, Chuck, what is it in your background or in your formative years that led you here?
Because it seems to me so many of your fellow millionaires are not in the same place.
Well, I think there's actually a larger segment than we think of of people in that position But you know, I actually after I was lived in Wisconsin my my dad moved we moved our family to Detroit and I remember I was seven years old in 1967 when there were the Detroit riots and it was pretty formative and I kind of one of my takeaways is from my very sensible working-class mom who grew up in Ohio She said, you know, this is a lot of people feel like this isn't fair
the gap between rich and poor in the city of Detroit between white and black.
And so that sort of planted a little seed, but I frankly lived in a bubble.
I grew up in a bubble and it wasn't until I was maybe later in my teenage years that I kind of understood where I fit into the picture.
And later came to the belief that maybe too much inherited wealth is not a good thing for me or for society.
It's one thing to help your kids.
Sure.
With college
or
When you come to that conclusion, what sort of pushback did you get?
from friends and family, because as you said, you were in a bubble, and I'm sure there are people out there who shared that bubble, you know, was was their disbelief, was their shock?
What was the response you get from individuals in that world when you say, I think this isn't a good thing?
Right?
Right.
Although, you know, again, there's there's quite a few number of people in including my own family who I think don't don't sort of buy into that.
But yeah, you know, I had to
I guess my approach was to be thankful to my parents and extended family.
I mean, you know, I was lucky.
I picked really, I picked my parents and my grandparents.
You're like, took a lot of skill.
So, you know, so I'm trying to say, well, you know, thank you for the opportunities.
I really appreciate it.
I did get to go to college without any debt.
That's a huge deal these days.
I can tell from looking at my own kids, all of them have massive school debt, you know, but we all have a stake in working
to kind of address that.
So yeah.
If you're just joining us, Chuck Collins is our guest.
He is the co-founder of Patriotic Millionaires and also of the author of the book, Burned by Billionaires.
Why is this bad, Chuck?
How is this bad for society as a whole when you have so much wealth concentrated in the hands of so few?
Because that's where we are.
Yeah, the reason I wrote this book is because people do say to me well It doesn't really matter how rich the rich are and aren't they isn't that awesome that they invented that better mousetrap And we're all benefiting from that and I think there's a part of that story is true It is you know if great goes out and invets a better mousetrap I want to know about it and I'll probably give him some money and blessings upon
it, right?
power and that's when I think we should sort of sit up and take notice how do people use their power and I kind of argue in my book that when people hit that 30 to 40 million dollar mark up to that you know you
If you've got $30 million, you're set.
Your kids are set.
You've got multiple houses.
You're leaving, leading that frictionless existence that the rich want to live, you know.
But when you start to get over that amount, $30, $40 million, you're not just buying another mansion or a boat.
You're buying a senator or you're buying a media outlet or you're influencing the political system or you're blocking your competition.
So in a healthy society, too much wealth.
at a certain point undercuts a healthy democracy and economy.
It's bad for the economy, creates all kinds of distortion.
But in this book, I try to say, hey, Greg, Jane, every day you wake up, the fact that these billionaires, the fact that the economy has rigged a funnel wealth to the top, touches your, makes you less healthy, makes your own tax bill higher, makes it, the trash is the environment.
makes it harder to care for your pets, takes away your voice and your vote in a democratic society, and I could go on.
But basically, it really does matter.
It really does touch each of us.
Before you join us, Chuck, in the first hour, we were talking about the economy and obviously with SNAP benefits and all of those things.
But one of the things that we talked about, when you give poor people
a break when you give poor people a tax cut or assistance that money goes back into the economy they use that money they buy things they buy groceries they might do home improvements if you give Jeff Bezos yet another tax cut he's not plugging it back into the economy like regular people are is that accurate or am i way off on that
low and middle income people, really the bottom 90%, give people a tax cut, it pretty much gets spent in the local economy.
Whereas if you get a tax cut to these billionaires, it could go anywhere on the planet.
And unfortunately, more of it is going into speculative investing.
You've heard about private equity.
Private equity is basically like a pool of wealthy people's money that's engaged in high risk investing.
you know, Jeff Bezos has taken his tax cut and he's buying up, he's invested in a company that buys up single family houses that used to, like people used to buy and live in, now they're renting
them.
to the
clinic and the
And I want to go back to something you just said where, you know, when you get over a certain amount of money.
Now, granted, someone said, Greg, I'm going to give you $30 million.
I'd be like, thank you, make the check to cash.
But also, when you get to that point then, you can be a part of these groups where if you're over a certain amount of money and wealth,
losing 20 30 million is kind of nothing and if anything you have the you have the senators in your pocket to be able to write that off to get the tax breaks you need and something that you just said Jane that's very I think important to to mention is that when we talk about those tax breaks and we talk about that access to programs for the 90 percent that I am definitely a part of
There's groups of individuals, there are a group of politicians who will do everything they can do to vilify those programs with those proposed bills to say that they are doing nothing but creating moochers and takers from the economy, yet when someone says, let's give billionaires permanent tax credits.
Full stop, no halting, no reviewing of the topic.
This is the best thing for the economy.
This is the greatest thing for America because they are gonna get that money and they're gonna funnel it back to us.
Well, they're not funneling it.
They are cutting employees.
They are shrinking work staff.
They are buying up businesses and making it harder for Americans to exist.
Yeah, we're waiting for the trickle.
Yeah, I've been waiting for the trickle since Reagan and I was a baby.
Yeah, I'm standing out there with my bucket.
But, you know, Greg, it's really awesome that you're kind of getting into your inner billionaire here because I think this is, you know, like to understand when you have that level of wealth, you're constantly looking for how do you park it?
Where do you put it?
Where can you invest it to get more?
And you're surrounded by all these advisors who are saying, Greg, let's take 30% of that and we'll put it over here in the high risk, high return fund.
So even if you're a conservative investor, even if you're like, hey, I just want to protect my 30 million that I got here.
People are like, hey, let's, and then, yeah, then it gets into power.
Oh, well, why don't we lobby for this legislation to allow you to create a trust in the state of South Dakota, you know, that you can create a dynasty trust to park your money.
You'll never have to pay taxes.
Your unborn great grandchildren will still be benefiting from it.
That's what these advisors are constantly selling.
and it seems awfully tempting.
So, you know, and then the fact that we're kind of def, then the deflection onto the less powerful folks, oh, you feel grievances, you're, you're having a hard time paying for housing or food or groceries.
Let's blame these immigrants.
Let's
right?
Well, it's always the other we have to other someone You look over there.
Don't look at me.
It's their fault.
It's not my fault It was never my fault Chuck Collins is here co-founder of patriotic millionaires and author of the book burned by billionaires the other thing I think is really interesting Chuck is that
We tend to assign, at least in my estimation, we tend to assign morality to people who are very wealthy.
If you're really rich, you must be a really good person, and if you are really poor, you must be a bad person.
That's not accurate by any stretch of the imagination, but I do think we make those associations when we see someone of great wealth.
Well, they must be a great guy.
Yeah, I think that that story of virtuous wealth and again, I'm not knocking people who start a business I have a great grandfather who started a butcher shop.
I'm thankful that they did that right I have relatives who then built up a company in Madison and you know, but at a certain point You're starting to take that extreme wealth and use it to block other people's opportunities and again, that's to me on American and having
Wealthy people pay their fair share of taxes is not just about raising revenue.
It's about limiting power to the power that corrupts a healthy society.
It's not hating as Billy Eilish said the other day.
No hate, but billionaires share the money, man.
Come on.
That's what she said.
Yeah.
She was like, why are you a billionaire?
That shouldn't even be a thing.
Yeah.
That shouldn't
room.
And I think personally too, it's just that when, when they first for all those tax breaks and all those things to keep their money, they are, they are voting against investing in this country in various ways.
So that's just something that always goes to my brain when I think about billionaires.
Or to continue our conversation with Chuck Collins, you can always join us at 855-752-4842.
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Good morning and welcome back to Mattnare on Air.
Jane Mattnare, Greg Bach, Dr. Slide on the Board, coming to you from our studio at Radio Park in Racine.
You can join us at 855-752-4842.
Leave a comment if you're watching on the live stream on Facebook, YouTube, and what used to be Twitter.
We are joined by Chuck Collins.
He is the co-founder of Patriotic Millionaires, author of the book, Burned by Billionaires.
And Chuck, we're gonna get to your book in just a second, but I wanted to share a couple of texts that came in in the break.
Pat from Wauwatosa, according to a November 3rd Common Dreams article, the top 10 wealthiest people in the US have gained $700 billion in wealth since Donald Trump's reelection.
And Jack in Merrimack says, a lot of times I've asked conservatives how much is enough and I get no real answer.
Most of the answers are similar to, well, they earned it.
The other is essentially, aren't you limiting the American dream?
Uh, you know, how, but I think the, how much of enough question is, is really about power.
It's not about whether Greg can, should have another boat, right?
Right.
Or Jane should have another house.
It's about influence.
It's about power and influence and the power to block changes that the rest of society maybe wants.
And I think that's a lot of how billionaire power is exercised in our society is stopping things.
We would probably have a much better healthcare system.
We'd have much better schools and civic life if we didn't have wealthy people blocking basic investments.
There's a point at which, yeah, people earn their wealth.
They started a useful business.
Let's celebrate.
Sure.
People who start businesses, people who create useful things, provide services that we all want, they should be rewarded.
Okay, let's stop there.
Let's stop calling people communists because they're concerned about extreme inequality because it's so corrupting.
So, yeah, we got to kind of figure out how to talk about this.
And I just say after that 30 million mark, it's about corruption, the corrupting power, influence of power.
And that's when we should be saying, whoa, that is too much, too much power.
Well, and I think this headline from media kind of puts a bow on that majority of Trump ballroom donors recently faced federal enforcement actions.
So again, we've talked about the quid pro quo presidency.
It's like you give
money and I'll do you a favor.
Since I started, you know, tracking this prior to the pandemic, we had about 800 billionaires in the US with combined wealth of about $3 trillion.
Today we have 920 billionaires with $8 trillion.
So the share of wealth, this is what I think people don't realize, the wealth funneling upwards is accelerating.
How is that possible?
It's because people are trying to figure out how to squeeze more money out of working class and middle class folks.
And we should look at our household budget every day and say, how much money is getting skimmed off to pay...
you know, for fees and the rents, if you will, of using some of these apps.
You know, a friend of mine is a dog walker.
She wants, you know, Jane, you have a dog, you want walk, you can connect with her, you hire her through Rover.com.
Well, guess what?
They're going to skim off a bunch of it.
They're not helping in any way.
They're just skimming because they have this app.
And then they're bought by Blackstone.
big trillion dollar investment company so they could squeeze more out of the healthy economy.
So at a certain point, it's bad for the economy to have so much imbalance of wealth.
I think the other thing too, that's important as far as saying, you know, we can celebrate people's achievements in business, but also we should not worship these people like their gods.
You know, in an era of no kings, we have made them into our royal class, these billionaires and multi-billionaires, giving them TV shows, watching them in movies, and walking through the White House wielding power.
I think one of the bigger problems is we've set up a worship culture of these individuals for something that most of us, a majority of us, will never achieve.
Like I said to Jane in the break, my only concern, I'm not worried about getting $30 million.
I'm worried about my wife and I just being able to retire one day, period.
And then not have to worry about a healthcare scare bankrupting.
Taking your house.
That's all I want.
But if I try to say that out loud, someone will call me a liar or a mooch or whatever.
And that's, I mean, I feel like my need is pretty simple.
I'm not trying to, as you said, I'm not trying to buy my eighth boat.
while
I was lying in bed last night You know, let's celebrate the people who make sure we have food on the shelves
Like it's just, we've gotten out of bounds and we have a lot of pride in our work, but the way we overvalue these billionaires, like there's some sort of cosmic genius and some of them are very smart and
some of them are
Pick up the book, burned by billionaires.
Chuck Collins has been our guest.
That is his latest book.
He has a number of books.
He's the co-founder of Patriotic Millionaires.
Chuck, you can come and hang with us anytime when those people shun you.
So you're always welcome to come and hang out with us.
Thank you
much.
Thanks, Chuck.
Appreciate it.
News coming up next.
Stay with us.
You are listening to Matt Nair on air on the civic media radio network.
Don't go away.
Good morning and welcome.
Welcome to Matt Nair on air.
Jane Matt Nair, Greg Bach.
Calvitini on the board coming to you from our studio at Radio Park in Racine where you can join us.
Call or text at 855-752-4842.
Leave a comment if you're watching on the live stream on Facebook, YouTube, and what used to be Twitter.
We call her Civic Media's Genie of just about everything because she is everywhere at all times, no one has ever actually.
She's like that movie, everything, everywhere,
all at once.
All at once.
Terry Barr is here.
Good morning, Terry.
How are you?
Hi, John.
Jane, you got me all flustered.
Let me start over.
Hi, Jane, Greg.
And I didn't know you called him Calvitini.
Oh, he's got many.
We have many
names for Calvitini.
There are many
names.
The board lord, Calvitini.
Sweet
Calvi.
Calvanator.
That one has become a favorite, but that was a new one to me.
Yes.
Oh my gosh.
Jane, I think I'm flustered as well to speak with you knowing you have the countdown underway.
to retirement.
We need to bring up, we need to make sure Europe's the final countdown is a hot key from now
on.
So when
everyone brings up that phrase, the countdown.
Yep.
All right.
All
right.
Got
it.
December 12th will be my final show.
Boom.
We have.
I picture you with a calendar right now.
You're either ripping off the days or marking off the days, just making it fun.
It's going to be so much
fun.
Absolutely.
I imagine December 12th at about 1050.
It's going to be like, now let me tell you what I really think.
And it's just going to be like, oh no.
Jane
Venser spleen.
Open up that FCC account.
Oh my goodness.
How much does an FCC find these days?
Maybe it'll be worth it.
No, probably.
Oh my gosh.
I love you guys.
So much
fun.
So what are we going to do today for a slice of Wisconsin?
Okay.
I have something really fun for you today because you know, why not?
We need to hear about fun things as well.
Absolutely.
It's to that time of the year where you feel like I need to, you know, kind of try to stay out there.
I don't need to cozy up and sit on the couch for the rest of the winter or anything.
So get this now for a slice of Wisconsin.
Did you know Wisconsin has a brand new trail and you can follow it to all your favorite restaurants.
But it isn't just any.
type of restaurants.
We are talking about a prime rib trail that takes you to the best supper clubs all across the state.
That's fabulous.
Yay.
That's fabulous.
Here is Caitlin Kessler and she's with the Wisconsin Beef Council.
She's going to tell us a little more about this.
have a lot to brag about in Wisconsin.
When it comes to our prime rib and our supper club tradition, we just saw nominations from our folks who love supper club, love enjoying that tradition with their families.
And so that's how we got the 16 that are currently on our list.
And we already have hundreds that are on our nomination form for next year.
People have been throwing them in left and right.
In the meantime, it's just been a lot of fun to see all the excitement for 2025.
We have folks from out of town who ask what
What is a supper club?
I always just say it's the culture, right?
It's when you walk in and they greet you with a friendly smile, you grab that old-fashioned at the bar and you anxiously await your seat.
It's people come together over great food and camaraderie.
The old-fashioned.
Isn't this great?
Yeah, the old
walk-in, yes.
And the old-fashioned at the bar, which is so quintessential Wisconsin, it really is.
So
are these places
all over the state?
Yeah, so you're probably wondering how do I follow this trail?
How do I get on the trail to start with?
It really hits every single point across the state and there is a map you can find so you can keep it in your car if you want to, you know, hit a couple, probably not a couple in one night.
You may want to space those out, yeah.
There's the Black Otter in Hortonville.
Now, I've been there.
It is amazing.
It is incredible.
There's also the Packing House in Milwaukee.
Packing House has been there for a long time.
Long time.
There you go.
It's one of those that has the heritage and the history.
That's on late.
Delbar in Wisconsin Dells.
Now we get to some fun names.
Chicken Chasers in Fall Peak.
And the loading zone in Warsaw, there's 16 altogether right now.
And again, at all different points of Wisconsin, you can find the map at beeftips.com.
tips.com.
The cool thing, there's a description for every single one of these supper clubs, all 16.
And there's a place, as you heard her say, they're already getting hundreds of people nominating their favorite supper clubs to be on the trail next fall.
That's great.
That's
great.
Lots of lots of
love for Wisconsin supper clubs, which again is very, very quintessential Wisconsin.
I don't know about you guys, but I kind of rate a lot.
A lot depends on the relish tray.
I put a lot on the relish tray.
If it's just a couple of carrots and some celery, you lose.
But may I make a may I make a not an argument, but a point on this.
I feel the same.
argument can be made about Bloody Mary's, also very quintessential Wisconsin when it comes to go anywhere outside of Wisconsin and ask for the chaser and they look like you
like you're an
idiot.
But I find that if you go to a place with a Bloody Mary where the accoutrement is celery and that's it, it's usually going to be an amazing Bloody Mary.
When you go to the places
that have
everything under the sun, basically a breakfast on top of a cup,
Then you're like, well, it's a fine Bloody Mary, but I'm really paying for the scrambled eggs they put in there.
They're disguising the quality of their Mary is what you're
saying.
Exactly.
Have you been to the fourth base in West Alice right behind Milwaukee?
I haven't been
there in a long time.
Oh,
yeah, a long time.
They have got those Bloody Marys that they do it right.
It's really good.
But then, Greg, to your point, they still add.
So it comes in the big glass you can ever get.
It's crazy.
I went
to a place once where it was a block of Gouda cheese.
And I'm like, all right, I'll get this.
And it was, there was so much that if you ordered an
entree,
they knocked money off of
the Bloody
Mary.
And I'm like, well, that's great.
I'll save money.
By the end of it, I ate the food.
And I ate the Bloody Mary.
And I wanted to just
go
and take a really
long
nap.
And die.
Yeah.
So there's more to be nominated.
Are they saying that?
this is just beginning and next year they do they have like sort of a we're going to add this many more for next year and you know does it come with a cool
they do not have a set number it started with 16 this year just because they did reach out to various people and asked okay if we can have a top 16 all across the state all the way around
Who should we put?
So this really is just getting this started as the first drive or step to all these supper clubs.
Fair.
I don't think they have a number for next year, but they are willing to listen to what anybody has to say, why it should be on the map as a great supper club and also as a great prime rib spot.
Well, and what a great way to get out and see parts of the state you may never have been to before, right?
I agree because some of those
some of these supper clubs are in much smaller communities and they're still fabulous.
Yeah.
And they depend on people, you know, not just their locals to come in, but people that hopefully are driving by and are looking for kind of this quintessential supper club atmosphere.
And you know, the minute you walk in, you can feel it, you know, when you're in a real Wisconsin supper club.
Absolutely.
And there's one, and this is just me.
I'm not, I'm not being paid by big supper.
Uh, I'm looking at it right now.
I will put, I just think it's beef tips.com.
I will put the prime rib trail on the web, on the show notes so people can see which ones are out there.
And it is, it's all over the state.
In my opinion, my humble opinion, there is one that is frightfully lacking and that is the hob knob.
and pleasant prairie in on the on the lake right by where it is right
by I think
we
talked about this yesterday too
it is
right by the the border it is famed for being a place where mobsters want to hang out it
Oh, I love that.
It is a pure and traditional supper club in its design presentation.
Everything.
It's not one of these places where they just opened last week and they're like, Hey, we're gonna know it's been there forever.
It's been there forever.
And you you dress up, you feel good.
It just you grab a drink at the bar.
The last time I went there, there was a jazz trio playing.
It is a night out.
They got the mirrors, you know, the mirrors on the walls and the red banquets and all of that.
It's oh, yes,
everything's car.
If
you're just joining us, Terry Barr is here, our colleague at Civic Media, and we are talking about Slice of Wisconsin, the prime rib trail that you can now set off upon probably in a car.
I don't think you're going to want to.
Walking would probably be good.
This brings us to prime rib versus filet mignon.
Oh, here we go.
Which is something that I actually experienced two weekends ago.
We went to Delaney's Steakhouse in Madison.
Thank you for the recommendation.
Luke Mathers.
And I
got
filet mignon and Bridget got prime rib.
Okay.
And I have to say for me personally, I don't know if I would get prime rib.
It's just the look of a filet.
Really nice.
Also realized that six ounces is enough.
Yeah.
Whereas prime rib can be a
lot.
A prime rib is like
half a cow.
It really is.
When they bring out that, it's a woof.
Yeah.
Here's the bell too.
Enjoy.
What is your goatee?
When you're in front of a
steak.
I will have a petite filet.
A petite filet.
Yeah.
A petite filet.
Because that's about three or four ounces.
That's plenty.
Yeah.
That's plenty.
And then with everything, and then you've got.
the relish and then the you know
the
salad bar and then there's the bread basket and all of
that
stuff and then the spud and you know it's like I got hash browns
now you're taking a nap yes
exactly we would ever we were done we went right to the hotel I'm like and we're not going anywhere we're going to bed now
and I
and it was it was 745
Living a wild life.
Living a wild life.
Terry, do you have, when it comes to steak, are you, I mean, what is, first of all, if you are a vegetarian or a vegan, I apologize for assuming, but if you go out for a steak, is there a particular type you like?
It would be, as Jane said, the petite, but if there is fish in any way on the menu, I'll go that way.
You're
a pescatarian.
Good
for you.
I'll do a
good
salmon.
Oh, yeah, a good piece of salmon.
Oh, so good.
And my dad was a long, long time dairy farmer, a couple generations.
Yeah.
So we would go out, he would look at me and be, you know, what?
We're eating fish.
Yeah.
You're a traitor to our family.
I know.
Those words ring in my head all the time.
Oh, Terry,
that's so funny.
Well, that's pressure.
I know.
I know.
You join Peach Waba every Friday night.
Don't you for Bar Band Friday?
I do.
And this most recent one I found Wisconsin originally made music for Halloween.
And you wouldn't think Wisconsin bands or bands based in Wisconsin are going out of their way to make their own Halloween music.
But I found a couple that did.
And we had so much fun with that.
That's
great.
So go back.
You can you can listen to all of these.
Everything is archived.
Go to civicmedia.us at the very top.
It says shows.
Click on shows.
Go to Pete Schwabba and go to last Friday's interview with Terry Barr.
She joins Pete on Friday night's bar band.
Barband Friday with Terry Barnard.
Yes.
She is our
genie of just about everything.
Thank you so very much, Terry Barnard.
We will see you in a couple of weeks.
OK,
thanks to both of you.
Love to chat with you.
See you
later.
Stay with us.
This shouldn't be a thing on the way you are listening to Matt Nair on air.
This is the Civic Media Radio Network.
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Find the latest news, information, and archives of all your favorite shows on the Civic Media website,
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Our one our only Calzone on the board coming to you from our studio at Radio Park in Racine You can always join us call or text the number is the same 855-752-4842 Leave a comment if you're watching on the live stream on Facebook YouTube and what used to be Twitter coming up tomorrow first Wednesday of the month Darren Von Ruden will join us the president of the Wisconsin Farmers Union There's a deal with China
Well, we're we're gonna be talking about So I reach out to him every time to see what he wants to talk about and he wants to talk about the government shutdown because that's having a big effect on farmers and us as Americans the China soybean deal as whereas as well as the dairy modernization bill in Wisconsin So we'll be talking about all that with Darren.
It's great to have him around It is it's great to talk to our farmers because they really give us a look into the world that you know for me personally I don't live in and
I want to know about because their lives affect our lives.
Without a doubt.
We're all
kind
of part of the whole
team.
Yeah, it's like we're a community who should work together.
On the planet together.
It is 10.54 Kelvin.
That means it's time for this shouldn't be a thing.
If you ever find a thing you think should not be, send it into Greg and me at Jane says at civicmedia.us.
J-A-N-E-S-A-Y-S, Jane says at civicmedia.us.
We had to sit on this for a little bit just because last week was all Halloween themed tisbats.
This was a spooky one.
This was not spooky, but we kind of love it anyway.
This from the BBC, of course, that big jewel heist
at
the Louvre.
In
Paris, it's weird that they even still do jewel heist, you know, like that feels like a very bygone Yeah, you don't you don't heist the jewels you just go into their computer and take their money.
No now there was an actual jewel They've actually arrested two people now.
Yeah, I heard about that in
connection with this, but that's not our concern No, no, no, no our concern is the headline reads Louve heist lift maker
Seizes the moment with a new ad campaign.
Love this.
So the thieves at the Louvre used this piece of equipment to hoist themselves up to this window.
Yeah.
The German company that makes that lift, decided to launch a new advertising campaign based on what happened.
The Bocher Aguilo.
Sorry, that's not terrible German accent.
Verne based firm Bocher this week.
This is a couple of weeks ago post-in-a-post featuring the now famous image of their furniture ladder extending up a balcony outside the gallery of the Apollo.
The quote says, when you need to move fast, the boker, agliaglillo, transports your treasures weighing up to 400 kilograms, quiet as a whisper.
Video emerged of the thieves escaping on the mechanical ladder
After stealing over $100 million of Francis Crown jewels, the managing director of the company said, when it became clear that no one was hurt, which was good, they decided to use a touch of humor to draw attention to the family run business.
Mr. Alexander Boker says the crime, of course, is reprehensible.
That's clear to us.
But this was just a chance for us to use our most famous, the most famous and visited museum in the world.
to get a little attention for our company.
Excuse me, do you need to?
Okay, here's the thing is whenever I want to do a German accent.
That was pretty French.
I will go French.
Whenever I want to do a French accent, I go German.
I just want to do something like, hey, do you want to, oh, I can't, I can't.
Do you want?
Do you want?
That
sounds like Dracula.
What are you doing right now, Jane?
That's offensive to everyone in
Germany and or France.
The jewel thieves had arranged to have the machine demonstrated to them before they used it.
Let's take it out for a test run.
That's
something that Wisconsin would do too.
Oh yeah, we'll totally take you out.
That's fine.
Well, I want to see if it's going to work.
The thieves then arrived at the Louvre shortly after the museum opened its door.
It took them only eight minutes to get up and in and back out.
But again, two of them are in custody right
now.
And the Bakarikilo people are reaping in the rewards of benefits of exposure.
There we go.
He
said, from the news reports, they have sold a couple of machines.
I think that's hilarious.
After this ad campaign.
When you need to get away quick.
Do you need to wash some windows put a big star on top of a Christmas tree or maybe Rob a Jewel a jewelry collection Rob a famous museum.
Get yourself a Bakar Aguilo or you guys I wanted to do that all in a German accent, but I can't now I'm so self-conscious I used to be able to do German and now it's
gone practice We'll do it tomorrow.
Thank you that wraps up today's episode of
This shouldn't be a thing as we said Derek von Rudin will be here Darren Darren von Rudin Will be here tomorrow that poor man.
I do this regularly.
I'll just call him D
We'll just call him D. DVR.
No, that's
bad too.
That doesn't work either.
He will be here tomorrow ahead of the Wisconsin Farmers Union and much, much more.
Thank you, Greg and Calvin and all of our engineers and everyone at Civic Media without you, nothing works.
And thank you most of all for calling and for texting and listening and watching on the stream.
It means the world.
I hope you find some joy today, even if it's just a little bit, and you have the chance to share it.
Keep it right here.
We have news coming up next, followed by Tom Hartman on the Civic Media Radio Network.
We
will see you tomorrow.
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