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Seven five two four eight four two I've never
heard you say
it.
We say it's fast a lot five We know it from now on then we need to pull some dramatic music eight five five seven five two four eight
See, that
stands out.
We're trying to set it apart a little bit.
Or 8-5-5-7-5-7.
That works, too.
And you can leave a comment if you're watching on the livestream.
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He is...
has been our guest numerous times in the past, and we are delighted to have him back.
James Vanderloo is the head at OEC Group Milwaukee, which is a global freight forwarder and a leading company in Trans-Pacific trade.
Good morning, James.
Thanks for joining us.
How you doing?
Hi.
Good morning, Jane, Greg, and Calvin.
It's great to be with you guys.
Hey, I'm doing OK.
I'm not going to complain.
We're almost going to make it through the hump today.
Well, that's good.
There you go.
That's yeah.
It's Wednesday.
It's hump day.
Let's talk tariffs and global trade and supply chains.
Supply chains we learned a lot about, I want to say, during the COVID shutdown.
And that was the first time that I was made aware of just how complicated it is to get things from point A to point B and all the spots in between.
And now with the tariffs, because there is still a lot of certainty out there, is that accurate?
Yes, and that's sort of the biggest thing still is really the uncertainty.
I try to use this analogy.
It's not 100%, but it kind of makes sense for most people.
Just imagine you have to pay your taxes they're due today.
You know that you probably have to pay more than what you think, but you don't quite know exactly what that is.
And sort of the rules are changing day by day, but you're still expected to be submitting your tax payment to the government.
today so otherwise it's late and they'll come after you and tell you that you're you know you need to have more so it's it's that uncertainty is kind of you know i said i would say kind of been the predominating thing this year that's the issue that most people have i think that if you talk with most companies they'd rather just sort of have
know what the game plan is going forward and then just go by those rules versus just kind of having to reassess, you know, every other week or whenever there's an extension or, you know, do I ship now?
Do I wait?
So those have kind of been the issues that I've been seeing a lot of this year.
But I think that's a really good analogy that you made, James.
because, again, okay, today I know I'm gonna have to pay $500 more in my taxes, so I put that aside.
Well, and then three days later, it's only gonna be $250.
Well, now, do I spend that $250 that I have extra, or do I keep it in case, in another three days, it goes up to $1,000.
I'm gonna owe on my taxes.
You cannot plan, we've talked about this so many times, about how businesses hate uncertainty.
Yeah, absolutely and that's kind of been the that's you know, that's the issue that we speak to and again There's these businesses are resilient.
They are working very hard to work with companies like ours to figure out Okay, what's the best way I can do?
Can I use these provisions within free trade agreements?
Can I use these things with an agriculture to kind of mitigate a lot of the tariff impact?
And you know, we've had we've had to learn a lot in addition to our customers that being said they've had to focus on these things versus
Focusing on how to grow their business or ordering more things or focusing on selling their products So again, you know regardless of sort of whether you believe in the tariffs or not That's just something we've sort of seen sort of a day-to-day is just what the companies are having to prioritize and what they're needing to like divert their resources to During these tariff negotiations
and it's something for me It felt like you know as I'm not a person who I am a person
affected by the tariffs and as much as I am a consumer, but I don't work directly with them on either export or importing.
And I would just always in my head figure, Oh, well, James and the people in his industry, they know what's going on.
They'll get a sheet every day saying, this is what you do.
This is what you don't do.
But really, when it comes down to where all sort of in it, because I, because we do this show, people will say to me, well, what's going on with the tariffs?
I'm like, I have no idea because that's just it.
Like one day we hear 50%.
Okay.
We know this country is getting 50%.
Three days later, that's on hold.
So it kind of feels like now we're all in this together, whether you're in the industry or outside of it and we just have to just wait for, to lack of better terms, wait for the whims of the government.
Yeah, and that's kind of the thing is, you know, everyone's like, you know, can you point to a demonstrable effect that the tariffs have had?
And it's kind of tough to say because
In our industry, things take just such a long time.
It
takes 30, 40 days to even transport something.
Before that, you have to put in your order with the supplier overseas, which can take, depending on the product, 30 to 60 days.
So all of these things take a really long time to play out.
I think you're now just starting to really see the beginning effects of how the tariffs have acted into the market.
It's sort of a tale of two cities.
You're gonna see some some numbers coming out of like Los Angeles saying wow We've never handled this amount of or this is you know, we're near record numbers in terms of volume The caveat to that is that a the National Retail Federation and a lot of a lot of
industries are projecting a very slow end of the end of the year.
They're projecting that basically by December container volumes are going to be near what they were of lows in 2023.
I think we're just starting to see that beginning phase.
A lot of companies decided when there was that first round of pauses, well, I better bring in everything that I need for the year.
I don't know what's going to happen right after the fact.
You might have some people that held off, but traditionally there's a little bit of a rush at the end of the year for Chinese New Year, Lunar New Year, which is in March and 2026.
So typically there's a rush.
We don't really know if we're going to be seeing that that rush that there normally is.
during that time.
So I would say that we're really starting to see that effect of where these tariffs are in terms of the ordering practices.
And we'll really kind of need to unfortunately wait a little bit longer to see how these tariffs are actually affecting the entire economy as a whole.
If you're just joining us, James Vanderloo is our guest.
He's the head of the OEC group.
Milwaukee, they do a lot of.
Imports, exports, and things like that.
And we're talking about tariffs.
Is there a deadline coming up in November, James, as far as tariffs?
Correct.
So there's a
few deadlines.
I know.
A few months ago, they said, hey, we've got something planned with China.
It's been crickets ever since.
We're still waiting for some direction on that.
You'll hear.
I think yesterday I've heard there was some type of breakthrough with involving TikTok and all of these things.
So again, we've really had to broaden our understandings of what these trade agreements are meant to sort of accomplish.
But yeah, so there's a deadline coming up in November and that will be the one, those will be sort of the bigger ones.
And what we've, I think when I came on here and basically,
when you first started talking about this, you're starting to see some of these tariff agreements sort of work themselves out in some ways.
Um, and that's, I think that's been sort of the surprising thing that we learned from some of the people that work in Washington is like, you know, how many of these countries have actually been coming to try to get a deal made.
Um, and I think they're just kind of obviously this is taking a lot longer than I think some people may be anticipated.
Um, my, my thought was that this is obviously a very, uh, huge task and therefore it's probably going to take a lot of time, but, um, we're starting to see, uh, you know, some of these deadlines come in the 10, the, the 10%
it's gonna affect businesses, but it might not affect their ordering behavior.
When you get up to that 20 to 25%, that's when it really starts affecting companies' bottom lines.
And then so, of course, you're starting to see these tariff rates fall in that like 15 to 20%.
So it's gonna be hurting people, I think quite a bit, probably near the maximum of what their threshold would be.
And it's, I think these things will slowly kind of trickle in.
you know, the closer we get to November.
But of course, there could always be another extension or something that we just don't really know.
90 deals in 90 days.
I seem to recall that that was one of the big things that was touted right after the results of the election.
90 deals in 90 days.
Boom, boom, boom.
It's going to get done so fast.
Everybody can't wait.
We're waiting.
Yeah,
we're still waiting.
We're still waiting.
like I said there's been a couple and then the most I would say the most surprising one that we saw was obviously the 50% one that got hit with that hit India due to their purchasing of Russian oil that was one that kind of I think caught people a little bit more off guard than they were looking for because for a while India had sort of been a
sort of an alternative to using China for a lot of the goods, which China obviously is the one that's penalized the most right now with the Section 301, the Section 232 steel and aluminum tariffs, and then the IEPA, which is the sound that most customs brokers make every day when they
see
the new...
the new publications coming from the government.
But that stands for the International Emergency and Economic Powers Act of 1977.
So that's where that all comes from.
So all of these things are stacking on top of each other.
There's some cases where a couple of the tariffs will apply.
There's some where all of them will apply.
And it's just you really have to dig deep, deep.
And they just keep on kind of like broadening the scope of what's included in these.
potential powers.
And then we obviously, to make, to make things even more confusing, talking about your deadline in November, you know, we even have, we have a Supreme Court case coming up to determine whether these are even constitutional in the first place
or not.
Well, there's something I want to, and please tell me if this is incorrect, but I found this on the internet, heard of it.
It's a website called trade compliance resource hub.com.
And it's basically a tariff tracker.
And you can go country by country and see
which country, what sort, so reciprocal or additional, you can see it says threatened, implemented, exempt the percentages.
So you can actually kind of, I found this today on the internet.
Go look for it.
But I'll put it, I'll put that website
in the
show notes.
So you can cut, cause that's, that's the ultimately the problem.
James is that.
I don't know how many countries have tariffs.
I don't know what's being threatened versus implemented versus exempt.
So this will give you a nice rundown on what's going on.
As far as I know, if James, if you have a better resource, please let me know.
But like that's really what I think one of the most important things is to, is to figure out because as you know, the president will say 200% on Tuesday and then it'll be like 5%.
We're good.
And
I guess the question I have and you can answer this on the other side after we come back from our snack and water break is just the you said that everything runs slower because of everything goes on in the industry.
So therefore it's hard to point to people who say well tell me how the tariffs are bad to begin with.
How to point to things that are tangible say here are the things you asked for them here they are but also get people to understand that yeah we're not going to see everything right away it's going to take months
and months for this to show up.
So like pointing to those tangible effects and saying, right there, there's a thing, here's the start.
You know, how do we, is it possible to do that still or, or yet, or are we still just, as you said, waiting, waiting, waiting?
We're going to continue our conversation with James Vanderloo.
I want to ask you about what your clients say when they hear Treasury Secretary Scott Bassett say that
The American consumers don't pay tariffs.
I want to hear about the numbers spit takes that you've heard over the phone talking to clients when they hear the head of our Treasury Department say that obvious falsehood, because that's kind of what it is.
Just throwing it out there.
Also, we want to talk about there is a new report this morning that came out in Bloomberg about U.S.
home starting home starts.
are the lowest since they've been in months and what that's going to mean as well.
Going forward, stay with us.
We're talking to James Vanderloo, head of the OEC Group Milwaukee.
You're listening to Matt Nair on air.
This is the Civic Media Radio Network.
We will be right back.
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4-8-4-2, leave a comment if you're watching on the live stream, on Facebook, YouTube, and what used to be Twitter.
Our guest is the head of the OEC Group in Milwaukee, James Vander Lewis here.
We are talking tariffs.
I just wanted to recap this a little bit from, again, our head of the Treasury Department, our Treasury Secretary, Scott Besant, has claimed for months and months and months that tariffs are not paid by American consumers.
Finally, in August,
He was asked about this on MSNBC.
So the tariff is paid in this country by the importer, is that right?
After initially saying, well, there could be substitutions, it could come from Argentina, it could come from Brazil.
He was asked, who writes the check to the treasury?
Quote, well, the check is written to the person who receives it at the dock in the US.
So that means, James, if I understand words,
The importer, the person who is receiving the goods from overseas, they are the ones who write the check to the government.
That is absolutely correct and I will even I'll even give the you know the devil is do and and say where that Idea comes from where other countries pay tariffs where that idea comes from is this idea that then once once the importer realizes that they have to pay a higher duty they then have to go to their supplier overseas and Have the and try to negotiate and that's happening a lot too.
So again this idea of what are people spent?
What are the company spending their time on now?
Well, they're spending their time on having to go back to
China, India, all these other places where they've been, had these relationships for, you know, in many cases, several years and renegotiate, say, hey, we're paying tens of thousands of dollars more for our products than we had in the past.
You guys need to provide some relief to it.
And there's a lot of cases where, especially in cases where China where margins are already quite thin, where they don't really have much room to be able to negotiate that.
But that's where that
idea comes from but in practice it's absolutely not true and obviously the the importer pays for the duty here and the X therefore pass it on
right and the exporter may lower the price of their goods which is where their hit comes they may do that may but ultimately it is paid by the importer and then that is passed on to the consumer okay thank you correct absolutely
I
I could have told you that.
That was terrible.
Terrible
class 101.
I just think it's important to keep explaining to folks because there has been a lot of misinformation out there from people who you would think would know better.
Absolutely.
I don't know any better.
This I mentioned before we went to the break that US housing scene, it's biggest decline in since May.
Housing starts are down.
This is not good.
Because housing continues to be a big problem across the United States.
Yeah, and you're seeing that obviously in the materials and everything like that.
They come over, you're starting to see that those aren't coming over in the same capacity that they have been in recent months, obviously, with the upstarts.
Yeah, everything from my perspective is they're still, I think, around a $4 million shortage in terms of what people are looking for, prices.
Continue to be near the highest they've ever been.
I think you're seeing a little bit of a cooling off which is you know, really kind of interesting from a standpoint, but you're but if there if there are some You know, it's it's I think people are waiting maybe for the mortgage rates to decrease I think we're maybe looking for an interest rate cut here soon.
I don't know if that will you know spur the spur that up again But yeah, we're seeing it in even the orders of the building materials where you're not seeing those come
as much as in the past.
Well, we've got tariffs on lumber now coming in from Canada and all kinds of things related to the building industry.
So.
And my final question to you for today, because I don't know if we'll have you on beforehand, but you know, the holidays are right around the corner, whether we like it or not, they're months away, but they're, you know, shopping will begin soon, advertisements will begin soon.
What James, do you see will be affecting homes for the holidays as far as.
gift prices, travel, well, not travel prices, but how will these tariffs be affecting our prices for the things we need to consume as consumers?
Yeah, you're going to see some increases, marginal increases on most things that are coming in.
And just so you for your frame of reference, basically, most retailers need to have their goods and
either right now or very, very shortly after it, you know, when you get into October, it's Christmas season.
Yeah, you're getting a little too late at that point.
So right now is kind of the time where if you're not on the shelves, you're probably not going to kind of be making it.
I've been looking at sort of conflicting numbers as to what I think obviously there's always a little bit of an optimism with holiday shopping, but kind of going back to your guys's point earlier is of like really determining like what is the effect of this.
It's really hard because all of these
All of these additional costs, whether it's the inputs or whether it's the transportation, everything like that, all of that adds up kind of behind the scenes where you can't really tie it to necessarily one tariff or another.
It just all of these costs continuously adding up creates problems for businesses.
And we'll see probably in the next few months whether the businesses are able to pay for all
of this.
Well, and Brandon on the live stream actually says, yeah, the housing industry is going to be in a world of hurt because a big part of their labor force has gone.
So
that's another thing to consider as well.
It's all costs going up for us, the American taxpayers.
So yeah, we always appreciate James, you coming by and sharing the information you have because it's great to break this down.
We are not import exporters.
We are not.
We are import exporter adjacent.
This is the time to get into it guys.
We were into imports exports for James before we've been talking tariffs for months now.
That's right.
You guys probably know more than I do.
Oh boy.
That's absolutely not true.
James Vanderloo is the head of OEC group in Milwaukee.
Really appreciate your time, James, in helping us.
navigate through these times.
And I know we will have you back very, very soon.
Appreciate it.
Take care.
Thanks a bunch, guys.
We got news coming up next.
And then when we come back, audio sorbet, talking technology.
Are you the helper or the help?
That's me.
That's all coming up.
You're listening to Matt Nair on air on the Civic Media Radio Network.
Good morning, welcome back to Matt and Air on Air, Jane Matt and Air, Greg Bach, Calinator on the Board, coming to you from our studio at Radio Park.
in Racine.
Join us.
Call or text at 855-752-4842.
Leave a comment if you're watching on the live stream on Facebook, YouTube, and what used to be Twitter.
Coming up later on today, Maggie Dawn, Maggie Dawn show four to six across the network.
In the five o'clock hour, she's going to talk about insurance premiums and what those could like, especially for people in the ACA.
Yes, when we talked about that last week and right now Senator Baldwin as well as a senator from New Hampshire whose name escapes him right now is trying to help those who are on the ACA.
Because
if those premiums could go up.
Double what ours will already go up.
Yeah.
If you have traditional access to health care, that is.
So again, join Maggie today.
She's going to talk to State Senator Kristen Dessler Althheim from the Fox Valley.
Later on today, four to six Maggie Dawn show across the civic media radio network.
This is the portion of the show where we try to get away from politics and the heavy things and just take a breath.
We call it audio sorbet.
Where we lighten your.
What?
We clean
your.
Just let me do the line.
Sorry audio Sorbet.
We clean your ears with fun.
I
think we need an opener.
I think that's yeah, I think so I think so oh, yes audio Sorbet today 8 5 5 7 5 2 4 8 4 2 we would love to hear from you Technology are you the helper or are you the help key?
Seems to be there's usually one person in the household
Can you help me get through this thing that I don't understand?
I can't sign into the thing.
What's our password?
How
do I do that thing?
Why do I have to
update the, what's firmware?
8-5-5-7-5-2-4-8-4-2.
That's 8-5-5-7-5 Civic.
We talk about this because I am the help.
I need help.
In so many ways
I'm
the help it's me.
I need the help Yes, the call is coming from inside the house and
you don't know how to answer that call exactly
I can't get to my voicemails, which was a thing that came up yesterday with Craig I Go to get my voicemail
and it
says enter the passcode.
Mm-hmm.
I don't have a passcode for my voicemail
You don't have a passcode for your virtual voicemail, which I never
Asked for you don't have a choice.
You just get it.
It's on your phone.
It's been around since the iPhone came out like nearly 20 years ago.
I don't
want it
It's not a good or bad thing.
It's not something you pay for it's not like it's coming to take your it's confusing me Okay, all right.
Okay, just for the record Jane Matt and there is not a thousand years old either you you You make it seem like I don't understand technology.
You're not that
But in some areas, I feel helpless.
I do.
Maybe I am the only one who still thinks that I can break my computer.
So I went to a gaming platform.
Calvin can back me up on this because he knows I'm a legitimate gamer.
Right, Calvin?
Calvin?
Right.
Thank you.
He is a gamer.
He is a gamer.
I am a gamer.
So I went to Steam.
Which is a gaming platform.
Yeah,
and it's kind of it's kind of like an app store.
Yeah,
and there is a Prototype of a game that's coming out in the 23rd.
I want that I wanted to play and I tried to download it yesterday and
I
I think I broke something
You didn't break anything
that's what Calvin said.
Yeah, you didn't break but it's not working The game isn't working and but we figured out why the game isn't working because you're not using the right
operating system, or the, I should say the compatible operating system for the demo.
Welcome to Greg and Calvin fixed chains technology.
This really isn't an audio survey.
It's more like,
like geek squads, but for radio.
Yeah, just a geek squad for me.
I know I am not the only one 855-752-4842.
Are you the helper?
Or are you the technology help?
Yeah, maybe I am the only one eight five seven five two four eight four two page PJ on the live stream since says since I have an IT degree I have always been the help desk of my family and friends I bet PJ you can't escape it
I you know if you're if that's gonna be the case fine You're a good person for helping out but I would go one step further if this is the you know scenario scenario you find yourself in which is
All right, you want some help?
You need to submit a help desk ticket.
Tell me your problem.
I'll get to it when I can.
And then PJ presented them a bill.
They
don't have to pay the bill.
They just have to understand that as Abraham Lincoln once said, a lawyer's advice is their stock and trade.
Know what your stock and trade is.
If you're giving out free help.
Got real I'm getting real mean right now.
I don't know why but I just feel like if people are coming at you for your expertise They should understand that you
charge for you charge for it.
Yeah, Calvin You must be the healthy in your household.
You're pretty tech or help or yes You're the help or in your household because you're pretty tech savvy.
Yes.
I I am the helper and I will say Usually you would think the helper is the youngest that's not exactly true.
I'm the oldest of three kids.
Yeah
And we're all pretty close, so it's not like there's a technological gap or anything But I consistently have to help my younger brother.
I'll get my sister credit She's pretty self-sufficient, but my younger brother is always like can you help me figure this out and I will say The biggest frustration is is when I don't know how to do it and I Google it and is It's like I know he's just as capable of googling.
Yeah, I
see
And I think we've gotten to the root problem here with this, Calvin, is that your brother says, can you help me?
He knows you'll say yes.
So he's less inclined to simply type into his device that he probably needs help with to say, how do I do this thing?
Because he knows you'll do it for him.
So you are essentially becoming my mother and telling me to go look it up.
Yes.
Yes.
That is the new.
Yeah.
That
is that is the new go look it up.
Yeah.
Will say okay the you can Google as good as I can excuse for my brother and sister works In a lot of cases it is a lot more efficient for me to Google something as opposed to my dad googling it so I will say I Have some skills with Google that are beneficial to others.
Why and I and I have googled things for help
But sometimes I find the help suggestions more confusing than the problem that I started with.
Well, and that's, I would, I will say this, that is maybe one, one of the benefits of using AI in the internet webosphere.
That's right.
I said that is that when I look up things for instructions, like a lot of times like, like you're using a piece of software, it will lay out.
the
instructions
very well or at the very least give you a link to go some find somewhere else.
So in the, in the world of, especially in like, you know, if you're looking for a printed version of YouTube university, you want the step by step, that's where AI can be helpful.
And you kind of can't get away from it nowadays with Google.
They, they, they shove AI at the very top.
But yeah, I mean,
Definitely.
If it was my brother or sister, Calvin, I could definitely say, Google's free, my dude.
But to your dad, I get that.
Now, I'm very unique in the situation of, I never have to help my mother with any of that stuff.
Really?
My mother has been both tech savvy, as well as very tech open-minded.
for a long time.
We had a computer.
She had to have a computer at home for work.
So we always had a computer.
She made herself aware of how they work so she could fix them if she needed to.
For her?
Yeah.
So I've never had to really help her with any technology, maybe something with a television because televisions always change.
And even sometimes I'm stumped because I feel like
Especially with televisions.
I'm like my thought is I just want to watch this Why are you making everything so difficult right now?
So I am very very lucky in in our house in between my wife and I
I would say neither, I don't have to help her either.
Like it's pretty self-explanatory.
Our devices are very simple anyways.
It's not like I'm sitting here cracking codes and rewriting operating systems.
I'm like, oh, try pressing that, but it's literally a series of guesses until I get to where I need to go.
But again, you're doing it with the confidence that you're not going to somehow break your system.
That, and also I'm doing it with the confidence that I will eventually, I could eventually get to the point where I have to say, I don't know.
For me, the fix is not the all-encompassing goal.
It's about, well, let me rephrase that.
The fix is the goal.
Getting there without feeling like I don't know something is fine.
If I have to look it up or I say you have to ask somebody else, that's fine by me.
Sure.
855-752-4842.
Our audio sorbet today, when it comes to technology, are you the helper or are you the helpee in your household?
I am definitely the one asking for help.
855-752-4842.
My mother is no longer with us, but...
I know my sister Kathy used to spend so much
time with
her just to get emails.
Oh, yeah.
That's.
Yeah, I feel like I can't go on right now.
Oh, I don't.
I don't want to.
I mean, I will say, I will say this.
I know, I know somebody who I have helped a few times, not a lot, but I've made, I've gone with my friends to their house.
special trips to almost do a kind of a, all right, what do we need to work on?
Should we go through the basics, giving them a basic class?
Well, not even basic class, honestly, no.
At that point, the last time I did it a couple of years ago, I was like, I'm happy to stop by and help.
Cause you know, it's a good visit.
It's a good hang and I'm fine with doing it.
They're not far away, but it's just about like, all right, kind of give me the roundup of what we need to do.
Do we need to switch the TVs?
Do we need to do this?
Do that, blah, blah, blah.
And we take care of it.
It's done because honestly, calling them,
I might as well just jump off a building.
I might as well just jump off a building.
Seriously.
Yeah.
Yeah.
Trying to relay those instructions is almost worse.
Oh
yeah.
Yeah.
855-752-4842.
PJ on the live stream says, yes, my family and friends do compensate my services with food or money.
I love that.
Well, that's good.
PJ glad to hear that.
Know your worth.
Ali from the Northwoods is on the line.
Good morning, Ali.
Are you the helper or are you the help-e when it comes to technology?
but I would prefer when I asked my kids for help if they would explain how to do something rather than get upset and say well you just this is it if they would explain it
so that I could do it myself the next
time.
So if they would take you through, yeah.
If they would take you through the steps.
Well, and Ollie, I would even take it one step further now.
I mean, I'm not going to delve into the interactions between year and year and family.
I understand, I understand the frustrations on both sides, but I think in this situation, and I've done this before for other people, writing it down step by step is great too.
That helps.
Yeah.
Yes, especially if you're face-to-face because you go I mean I think we've all been there where you get on Google and it says all right go to this thing and tap this button and look for the thing that says this and it doesn't say that because they've changed it because the instructions are old so I think Ali like if they if they have to help you like sit down together write the step-by-step that way you have something to refer to you don't have to call them I mean call them if you want they're your family but
It just makes it easier for you then then you don't have to be you don't have to be waiting for help or
Well, and
again, this would, this isn't, it's empowering Ali, right?
If they, if they teach you how to do the steps, that is a little more empowering than
just
having it done for you.
Thank you so much.
Ali appreciate it.
And our last shout out goes to Casper, one of our engineers at Civic who says, welcome to my life.
You signed up for it, buddy.
You signed
up for it.
Hey
Casper, I got a question for you about steam.
I'll call
you
later.
Stay with us when we come back.
We will wrap it up as we do with this shouldn't be a thing.
Today it is the fire fest.
What could go wrong?
This time edition, you're listening to Matt Nair on air on the civic media radio network.
We'll be right back.
You're listening to Civic Media.
Find the latest news, information, and archives of all your favorite shows on the Civic Media website, civicmedia.us.
Good morning.
Welcome back to Matt Nair on air.
Jane Netnair, Greg Box, Sweet Calbee on the board, coming to you from our home here at Radio Park in Racine.
Join us, call her text at 855-752-4842.
Leave a comment if you're watching on the live stream on Facebook, YouTube.
And what used to be Twitter before we went to the break, we had audio sorbet.
We were talking about technology.
And if you are the helper or the help in your household, and we had one last email, one last text that came in that we wanted to share.
Yes.
Kurt from all clear listening to WCFW says, I'm the go to guy in my family.
My dad got a new cell phone.
He called me after frustration with the new phone provider.
Then he got a new TV as soon as I soon got a call saying, I can't get.
anything.
Of course, it's always selecting the correct input.
And that's what I always find to be the, the chief problem is just that one thing that's either clicked wrong or missed completely or the cables in the wrong thing.
And I, and I, and sometimes I'll even like work a little harder when really you just like open and go, it's
fixed, you don't, you don't want to make it feel, you want to make them feel bad.
Exactly.
Exactly.
It's like, we're done.
No problem.
Let's talk how, how's, how's family?
You
know, that's
nice.
Thank you for getting in touch.
Yeah.
Appreciate it.
Hey, Brewers action coming up later on today.
Our broadcast will start at 6 0 5 as the Brewers host the angels.
You can listen on terrestrial radio.
You can't listen on the stream, but catch it on W R C E and Richland Center W C Q M and beautiful park falls.
W.
BZH in Hayward and also here in Racine and Kenosha on WRJN, our broadcast of the Brewers, hosting The Angels starts tonight at 6.05, coming up tomorrow because it's Thursday.
Jim Santel, our friend and colleague,
host of
Amicus, a law review, will be here after the 9.30 news.
We'll talk about lots of cases in the courts, stalled in the courts, working their way through the courts.
Some decisions coming through this week too.
James Vanderloo also mentioned that about the tariffs, that is still going through the courts.
So that and Brittney Merleau will be here with Weather and Wine, an hour number two.
Beautiful summer day here right now in southeastern Wisconsin.
Just wait.
And yeah, and J.R.
Radcliffe from the Milwaukee Journal, setting all their sports guru will be here after 10.30 to talk all things sports.
I'm sure we'll talk about the Brewers and the Packers and much, much more.
Right now though, Calvin, it is 10.55.
That means it's time for this shouldn't be a thing.
If you ever find a thing you think should not be send it into Greg and me at Jane says at civicmedia.us J-A-N-E-S-A-Y-S Jane says at civicmedia.us Calvin found this one from CNBC No one with the byline no one wants to own this one lime wire acquires fire festival asking what could possibly go wrong again
We've talked about the Fire Festival before.
This story will not go away.
Boy, they just keep thinking there's a way to make money on this.
Yeah, it's just, let it go.
Seriously, there are reasons why shows are canceled
after one season.
For those who do not know, give us a brief overview of the debacle that has been Firefest 1, 2, 3, and now for.
Well, this, I mean, this is only, this was the attempt at Firefest 2, but Billy McFarland is the man who put on Firefest 1, and 1 was all we needed.
where he put together a festival on an island and it cost a lot of money.
Big money.
The problem is, is that either
Artists were pulling out or never signed up and people got there and it was inconvenient.
There were
no accommodations.
There were no toilets.
There was no food and water.
I don't know basic things
Yeah, so it was a bit and he went to jail for it, too And then he got out of jail Billy McFarlane.
That's his real name.
He's an adult calling himself Billy McFarlane He got out and said he's gonna do firefest too.
Well firefest too was great But the problem was he had gotten no permits and the government he was gonna use the government of the island He was gonna use said yeah, he can't do that here and
And so that fell apart too.
So then he sold Firefest the brand for was $245,000.
And now LimeWire, you know the thing you illegally downloaded music off of in the 90s and 2000s?
It was like, that's like, it's like.
C-tier Napster, they bought the brand because they think they can do something.
That's funny that you see.
They
made two documentaries on this.
The opening paragraph in this article, LimeWire, the file sharing service that set the Internet ablaze in the 2000s before being shut down for copyright infringement, said it is acquiring the rights to Fire Festival and it appreciates the irony.
LimeWire acquires Fire Festival brand.
What could possibly go wrong?
from the company release.
Do you think what's going to happen is that Limewire got fire festival and they're just going to put it on their system as Bonnaroo and people just download it and then get sued again because they don't have anything original?
Seriously.
This story, Jane, made me find out that Limewire was still around.
I figure they were gone.
Please the internet stop making us talk about fire
fast for years live wire operated as a competitor to Napster before effectively being shut down in 2020 after a judge ruling it had done naughty naughty big scale copyright violations
And then it was purchased in 2022 by some Austrian brothers who turned it into an NFT.
Oh, God, even worse.
LimeWire CEO, Julian Zettmeier says, fire became a symbol of how hype gone wrong.
It also made history.
We are not bringing the festival back.
We're bringing the brand and the meme back to life.
Read the first
sentence of that quote again.
Fire became a symbol of hype gone wrong, but it also made history.
Yeah, so let's invest Standing in front of a group of people why should I invest because this was a branding that went wrong?
Let me tell you more
that wraps up today's episode of
This shouldn't be a thing.
Thank you Greg and Calvin and all of our engineers and everyone at Civic Without You.
Nothing works.
And thank you most of all for calling and for texting and for listening.
It means the world.
I hope you find some joy today and you get the chance to share it.
Keep it right here.
We have news coming up next.
Tom Hartman, 11 to 2.
Coming to you on the Civic Media Radio Network.
We'll see you tomorrow.
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