Cows, Pride And Banana Ball (Hour 1)

Transcript

Cows, Pride And Banana Ball (Hour 1)

Daybreak w/ Brian and Jamie · Fri Jun 5, 2026

Civic Media Announcer

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Show Introduction Announcer

This is Where Wisconsin Wakes Up.

It's Daybreak with Brian Noonan and Jamie Martinson.

Here are your hosts, Brian and Jamie.

Jamie Martenson

Good morning.

Thank you so much for joining us today.

It is six minutes after six on a Friday morning as we get ready for another weekend.

You're listening to the Civic Media Network.

My name is Jamie Martenson.

Brian Noonan

And I'm Brian Noonan.

Glad you are here.

Welcome to a special edition of Where in the World is Jamie Martenson.

Your voice sounds very deep with a very brand of a car away with this microphone.

Yes, you're in a blurred bunker somewhere.

I am.

I'm in a

Jamie Martenson

motel.

Nobody needs to see the background of the motel.

Yes, we are in Iowa City, Iowa.

We unfortunately have a funeral to go to later today in the vicinity.

So we made our way down here.

We got here about 10 30 quarter to 11 last night.

then made sure that everything was working properly.

Turns out that when you tell your husband to bring all portions

Civic Media Announcer

of a

Jamie Martenson

microphone, you should double check his work because he brought the microphone, he did not bring the stand.

So that's the other reason I have things blurred, because nobody needs to see this janky little operation that we have set up here.

So we're staying at a stay bridge, and if you've ever been at a stay bridge, you know that that's essentially like having a little apartment.

And so we went to the kitchen.

We utilized the utensils cup, and then we put a paper towel in it to hold the microphone.

Now,

Brian Noonan

it's

Jamie Martenson

all good if I don't move.

Brian Noonan

Yeah.

You're like MacGyver.

We

Jamie Martenson

are.

Brian Noonan

Frank, you're a husband.

How long do you think Jamie's husband is going to have this hanging over his head?

I'm going to say till he's six feet under dirt.

Frank (Producer)

Yeah.

No, I don't know how Jamie likes to do things in their household, but I'm sure it'll just be a very subtle.

Brian Noonan

Oh, yeah, you'll remember to do that just like you remembered.

Yes.

Oh, subtle digs in that midwest nice kind of passive aggressive move.

In Jamie's

Frank (Producer)

special way, yeah.

Brian Noonan

Like if he ever says to her, Jamie, don't forget, oh, like the microphone stand.

But it's never going to end.

It's just going to keep going.

There's no end date on this.

Of

Jamie Martenson

course.

hopefully we live very long productive lives

Brian Noonan

and when I'm like 92

Jamie Martenson

I'm still reminding him of the mic stand moment so I'm hoping that's how it goes but no we made it work so just guys remind me not to move

Brian Noonan

too much this morning okay can I also before we get into our our big question do you believe in Jinx's at 855-75 Civic 855-7524842 uh Frank you're your partner in producing Parker's a technical producer

Look at how

Jamie Martenson

handsome.

Brian Noonan

What is going on with our little Parker?

Who is this guy?

He is, oh my gosh.

I know.

Parker, you look four years younger, which makes you almost illegal to be working.

That's amazing.

Hair cut and a shave.

The beard is gone.

What problem did

Parker (Technical Producer)

it?

I had been thinking about getting

Not quite getting rid of it, but I've been thinking about it for a while.

I was like, yeah, we're getting a little mountain man ish.

So we decided

Jamie Martenson

you can trim those up, right?

You know that if you don't want to get rid of the whole thing.

Parker (Technical Producer)

I know, yeah.

Looking back, I should have kept more than I did.

Right now, I think it's like an eighth of an inch that I've got left.

I don't grow.

Yeah, it'll grow back, but I don't know.

Frank (Producer)

Parker knows.

Parker knows that we're coming in next week.

I'm working in the town.

Oh, he wanted to get specially wanted to be all cleaned up.

You've seen

Brian Noonan

through it.

Is that right?

OK.

I think so.

Wow, that's very nice that you would do that.

You'd go to that effort for Frank and me.

Well, I mean, got to treat you guys right.

I guess.

Well, since we're going to be your mentors.

Unidentified Laughter

Yes, that's right.

Frank (Producer)

That's true.

You're going to be in the workplace.

Yeah, that's right.

I'll go up to all the ladies, but like you see that clean shaven man over there.

Brian Noonan

Look at that young man.

Doesn't he look doesn't he look well-kepted?

Frank (Producer)

Go up to him and tell him that you love watching D3 football and he's yours.

They don't get me talking.

Frank,

Parker (Technical Producer)

you

Frank (Producer)

know.

That'll get me

Brian Noonan

going.

Who is the allegedly really bad defensive back that's coming to Whitewater this year?

Deep cut.

That could be anybody.

It could be anybody.

Alright.

Now, we gotta get to this.

Jinx is in superstitions because, Frank, I know this was very exciting for you.

Probably not so much for Jamie and Parker, but Caleb Williams, the Iceman, QB1 for your Chicago Bears.

King of the North.

King of the North, that's right.

Kings of the North, the Chicago Bears.

Parker, you wanna repeat that?

I don't think I heard myself.

No, I think you're fine.

Say it.

Parker (Technical Producer)

You won one time.

Brian Noonan

Who is the reigning twice twice?

You want the division?

I'll

Jamie Martenson

give them that.

Brian Noonan

They're the reigning divisional champions.

That's right.

What after?

Anyway, Caleb Williams is gonna be on the cover of Madden.

What is it?

Madden 2026?

27, 27.

Alright, Madden, I've never played Madden.

Frank (Producer)

You've never played Madden?

Not once?

Never once.

Not even a, here sir, here's a controller.

Brian Noonan

Never once means never once Frank.

All right.

I did not stutter I have no I don't I've never I boys I came up before video games You had just not a thing then are you right?

Pong and I had a tarry Pong did have Pong and I was wicked good at Pong.

Did you have any of those?

Parker (Technical Producer)

Good.

Did you have any of those like handheld ones the because that we had like a handheld football game that was like maybe

I

Brian Noonan

had that, but it was just, it was just the dashes.

It was just the little lights.

Yeah.

I mean, I had that.

Yeah.

But I like this all, I, here's the thing.

I played guitar hero twice.

I tried to play called, call of duty once.

It didn't come with any instructions and I didn't know how.

And I went next door and asked by, asked my neighbors, can I go, how do I do it?

He goes, you just do it.

And I'm like, no.

OK, that's good.

I was dead within the first six seconds.

It just looked cool.

And I wanted to play because they had got me a controller shaped like a handgun.

So I wanted to be able to play.

That sounds very exciting.

It was, but I couldn't do it.

And I didn't have anybody in the house who could teach me.

See, Molly didn't do video games either.

Jamie Martenson

My boys were Madden fans, especially my older one.

So for the longest time, until he could start paying for things himself and working, we probably had every version of Madden from the time he was about six or seven until he was about 16.

Then I think

Unidentified Laughter

he

Jamie Martenson

went to online.

And then he purchases the online Madden subscription

Unidentified Laughter

every year because he has

Jamie Martenson

a super duper gaming computer so it can handle it.

He doesn't need

Unidentified Laughter

the actual

Jamie Martenson

video game system.

And then he also has Xbox controllers that he can use with his on his.

computerized gaming system.

Brian Noonan

So I'm not a computer guy.

Is that a technical term, Jamie?

Super duper gaming computer?

Yes.

Jamie Martenson

It's one of those that all of the graphics are completely set up just for fast-paced

Brian Noonan

gaming.

Oh, yeah.

Like he's

Jamie Martenson

serious about it.

But then he also uses that same computer because he's a videographer.

So

Civic Media Announcer

he uses that same

Jamie Martenson

computer then for editing and things like that.

So

Civic Media Announcer

he

Jamie Martenson

needs one of those big graphics cards that can handle things, can work really fast.

And then it's got, and then he got one and he got as much memory as he could in it and then he went out and he added more to it.

So it is, it's all, it's all decked out for any gaming or he says it's for work and for video, no, that's

Brian Noonan

not it.

It's

Jamie Martenson

totally for gaming.

Brian Noonan

Totally

Jamie Martenson

for

Brian Noonan

gaming.

That's where you tell the IRS when you're writing it.

That's right,

Jamie Martenson

that's right.

Brian Noonan

Frank, are you nervous that Caleb, because this is a curse, the Madden curse.

It is a curse, yeah.

Frank (Producer)

Yeah.

It is the Madden curse.

Yeah,

Brian Noonan

I'm

Frank (Producer)

nervous.

You finally

Brian Noonan

got

Frank (Producer)

one good season.

Brian Noonan

Are you worried about that?

Him being on the cover of men or that the Bears are going to actually be playing in a parking lot?

We don't know what.

I

Frank (Producer)

think the Bears are going to be playing in a park.

Jamie Martenson

Maybe that's their curse this year.

Frank (Producer)

I think maybe that's that could

Brian Noonan

be the curse.

You know

Frank (Producer)

what?

This whole thing has been such a clown show.

Jamie Martenson

Well, why is it being so mishandled?

Because

Frank (Producer)

it's the Bears.

That's everything's mishandled with

Show Introduction Announcer

the

Frank (Producer)

Bears.

The Mckaskies have no money.

None.

But it

Jamie Martenson

also has to involve officials from the state and from the city, and it doesn't feel like anybody knows how to handle the Bears home situation right now.

Brian Noonan

That's because tax payers have been burned on publics.

you know, using public money for stadiums in the past.

Uh, and they're just nobody, nobody is in a financial position as a human to say, Oh yeah, I want, even if I'm a huge Bears fan, I need to put more of my tax money into a team that rakes in millions and millions of

Frank (Producer)

dollars.

And their lease at soldier field, I believe is until 2032.

Yeah.

Brian Noonan

So they

Frank (Producer)

still owe a bunch of money.

Oh, so they owe a

Jamie Martenson

bunch of money.

Okay.

Yeah,

Frank (Producer)

they owe a bunch of money.

They want taxpayer funds to pay for the stadium.

They went out and here's my favorite part is when they went out and did Arlington Heights, which has just been sitting there for how many years now.

Yeah.

And then they had Congress look at it and they're like, Oh, you didn't even go and check the traffic pattern yet and have that assessed.

Brian Noonan

We're

Frank (Producer)

not even going to touch this until

Brian Noonan

you do that.

The way it's laid out now, there's no chance you could have a giant stadium there.

It was bad enough with a racetrack with traffic.

It's just a four lane road outside of the site.

Wow.

Jamie Martenson

I mean, so are they still looking?

I mean, this is why I defer to the two of you being Bears fans and in Illinois.

So then are they still looking at Hammond and Gary as the potential Indiana?

Frank (Producer)

Not looking at Gary, no.

Gary's not on the table.

I thought it

Brian Noonan

was really

Frank (Producer)

out

Brian Noonan

of the

Frank (Producer)

table.

Brian Noonan

I thought it was really out of the table.

I thought it was

Frank (Producer)

really

Brian Noonan

out of the table.

They're not looking at Gary.

It

Frank (Producer)

smells slightly less bad.

Brian Noonan

I hear there's a Paducah, Kentucky contingent that is trying to.

Try to get everybody involved.

The

Jamie Martenson

Paduca Bears.

That'd

Brian Noonan

be awesome.

The Paduca Bears.

Jamie Martenson

Chicago Bears via Paduca.

Brian Noonan

So, now has any packer been on Madden and did it lead?

Did the curse come to fruition?

Jamie Martenson

I can't remember all the covers.

You guys would know better

Brian Noonan

than

Frank (Producer)

me.

That's a good question.

Brian Noonan

I actually don't remember either.

I am here.

I was good

Jamie Martenson

questions.

Because Rodgers was on the cover as a packer a few different times, right?

Parker (Technical Producer)

I think...

The most recent time he was on there, it was as like the deluxe edition or something when they were like three different covers, so he was only on one of them.

Jamie Martenson

Oh, so the Jinx doesn't matter then?

Parker (Technical Producer)

Possibly, I think.

Okay.

It's like a three-way Jinx and then it just evens itself out.

Hold on now.

Jamie Martenson

We found the loophole.

Frank (Producer)

Hold on.

Jamie Martenson

Okay, what?

Did you find some evidence?

Frank (Producer)

Rhett Favre.

Oh, Favre?

In 2009.

Parker (Technical Producer)

What year did he leave?

Was it that next year?

Jamie Martenson

Was it that off season, wasn't it?

If

Frank (Producer)

memory serves right?

So, it was around that time.

Okay.

Parker (Technical Producer)

Little something there.

Jamie Martenson

So if we're gonna talk about the Bears can we also as Packers fans Parker

Frank (Producer)

and I

Jamie Martenson

mentioned that Christian Watson got signed to a four-year deal yesterday a hundred and ten point five million dollars It's a thirty one million dollar signing bonus and that comes on the heels after they signed Jaden Reed to a three-year deal before the draft to fifty point two five million dollars And obviously we'll see how the money breaks down

Brian Noonan

nice work if

Jamie Martenson

you can get it.

Brian Noonan

Yes, and the

Jamie Martenson

Packers are always these are

It seemed like exorbitant amounts of money because duh, the NFL.

But the Packers are always really good about spreading that out and doing signing bonuses.

So it doesn't actually affect the cap as much as it would for other teams.

Russ Ball is like the financial guru over at Lombardi Avenue.

kind of a genius at this contract thing.

So it's going to be interesting to see the breakdown of it because people freaked out about Jaden Reed.

Turned out it wasn't as big of a cap hit as the initial numbers looked.

So we'll see.

We'll see what Christian Watson's are,

Civic Media Announcer

but he's

Jamie Martenson

sticking around.

That's good news.

Brian Noonan

That's good news.

Frank, we'll keep our fingers crossed.

We'll knock on wood.

We'll throw a salt over our shoulder.

We won't break any mirrors.

Hopefully you'll have

Frank (Producer)

a hug.

It's going to get worse before it gets better.

Anyway.

Brian Noonan

Hold on Frank.

Is this the new?

Parker (Technical Producer)

You're going to Gary Indiana boys I couldn't believe on the Madden cover that it was the Chicago skyline and

Brian Noonan

they already have the Gary railcatch minor league baseball team All right, they can play right there.

All right.

We gotta go you want to adopt a cow?

It's David

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Show Introduction Announcer

Across the state of Wisconsin, Abraham, with Brian and Jamie is back.

Jamie Martenson

622 right now.

We hope that you are having a great start to your Friday morning.

Thank you so much for joining us.

My name is Jamie Martenson.

Brian Noonan

And good morning.

I'm Brian Noonan.

If you want to get involved with the program today, 855-75-CIVIC-855-7524842.

People talk about adopting dogs, cats, perhaps

Civic Media Announcer

a

Brian Noonan

ferret.

What about adopting a cow?

Now, adopt a cow is a legit program.

Before you start getting wild ideas, I wonder if my apartment complex would allow that.

No, it's over 50 pounds.

You can't adopt a cow.

But Wisconsin Dairy Farms

Civic Media Announcer

are helping

Brian Noonan

students learn where their food comes from through the program.

Adopt a cow.

It allows participants to follow a calf's growth and development.

throughout the school year, so more than 56% of participants come from urban areas, and all they know about cows is driving past them on the interstate and go moo, every time you see them.

My wife, my wife who's well past grade school age, still moves every time she sees a cow.

Jamie Martenson

That's because she's a great person.

I love that she still does

Brian Noonan

that.

Yeah, she still does it, and I, you know, I wonder if they hear her.

I wonder if they're like, who's taking you away from us?

But she zips by.

without anything

Civic Media Announcer

to worry

Brian Noonan

about.

So students, classrooms, homeschool groups, daycare centers, nursing homes, adult education programs can all participate.

Each group is assigned a CAF and receive monthly photos.

It's like those old Sally Struthers commercials.

Jamie Martenson

I love this.

Brian Noonan

For $40, you can adopt a CAF.

Except it's free.

It's covered in flies.

And it's just like the kids that used to be, they used to use as props on those commercials.

Jamie Martenson

Yes.

Yes, absolutely.

I'm actually, there's a website that you can go to do this if you're interested in doing it.

It's discoverdairy.com backslash adopt.

I'm over there right now because I'm adopting a cow.

I

Brian Noonan

was gonna say, can we adopt one for the show?

Kidding, we have a daybreak?

Jamie Martenson

I'm doing it right now.

I'm filling out the Forbes and everything right

Brian Noonan

now.

Daisy, the daybreak dairy cow.

Jamie Martenson

By the end of this segment, I'm really hoping to know who my cow is, and I have a name, because that would be really, really awesome.

Unidentified Interjection

All

Jamie Martenson

right.

But what I love is that...

This will include operations, the farms participating in this include operations in Eau Claire, Watertown, Kiwani and also Lancaster.

So it really is an opportunity for kiddos to see how farms work and to really understand that, you know, it takes.

effort to raise these cows

Brian Noonan

in

Jamie Martenson

order to get them to produce milk.

And by the way, how did we not know yesterday was National Cheese Day?

We live in the dairy state.

Brian Noonan

How did I not know this?

I didn't learn it until later.

That was Parker.

I know.

I feel like that is a huge addition.

I'm going to blame Frank.

He's the executive producer.

That's something Frank should have on the top of the rundown.

Hey, today's cheese day.

Get all bound up.

Jamie Martenson

That's right.

That's right.

But this is also one of those programs that essentially teaches students that there are a lot of careers throughout the entire country, and specifically in Wisconsin, that relate to agriculture.

Not just farming, but also veterinary medicine, nutrition, herd management, and other businesses around agriculture.

And if you don't know, 120,000 jobs statewide basically are because of the dairy industry in Wisconsin, which is kind of crazy when you think about it.

And the fact that it is such a big part of who we are as a culture and as a state.

And I'm still adopting my cow over here.

So I'll

Brian Noonan

let you talk while I fill some forms.

No, that would be fine.

I think this is a great idea, especially for kids in urban areas.

Of course, my mind goes in bad places all the time.

I'm like, I'm glad this is not a beef ranch.

It's because this dairy cows, I don't, I'm guessing they have a happy ending.

I go to the state fair and the dairy cows all seem very happy because they're just eating bloated and they just get milked all the time.

Um, yeah.

So, but I, it'd be interesting to, to also teach kids the other, you know, that these are other animals and

This is part of the life cycle and it's part right.

It's also part I like I never I've always had I've always wondered how kids who were in 4h and they raise hogs or or Cobb, you know beef cattle and it's like boy you put all this in and I I guess I come from a pet perspective and it

Civic Media Announcer

would be hard

Brian Noonan

for me not to have emotional attachments to these animals that I'm Raising knowing that in the end they're going to take my prize-winning hog

and make bacon out of them.

Yes.

I know that's a farm thing and it's a different mentality and I'm not saying it's not wrong.

It's just coming from the city.

I mean, I know where my meat comes from.

I just haven't raised it.

So that was always my life.

Right.

How do you guys do this?

Jamie Martenson

And it's interesting because I did grow up in 4-H with friends who raised livestock for those specific purposes.

And because they were so used to it, yes, there was always that moment of, especially when they showed them, because they got very attached to them, because you'd

Civic Media Announcer

have to work

Jamie Martenson

with them, brush them.

Civic Media Announcer

There was

Jamie Martenson

always that moment for them that they were like, you know, yeah, it's really hard.

And they would be upset for a day or so.

But then they also realized that it was part of just the culture that they grew up in.

You know, they they essentially, I don't want to say got over it because it is still a living creature.

But at the same time, they were like, well, it is it is what it is.

This is what we do.

And this

Civic Media Announcer

is what our family does.

That's how we have our family.

Jamie Martenson

Yep, exactly.

So they just, you know, they just they they went about their business and they they did what they needed to do.

I'm still still filling out my

Brian Noonan

form

Jamie Martenson

here.

It is a lengthy form, by the

Brian Noonan

way.

I was going to say, this seems like something perhaps perhaps an off the air experience.

But

Oh, I just

Jamie Martenson

got to the end.

Just got to

Brian Noonan

the end.

But where do you fit in?

You're not a student.

You're not a classroom.

You're not a homeschool

Jamie Martenson

group.

I put it as a business.

I put it as

Brian Noonan

a business

Jamie Martenson

that we were interested in this.

And so I am still working

Brian Noonan

on this.

But then I want to go meet the cow that we adopted.

And I want to put the Daybreak brand on it.

Can you brand the dairy cow?

Jamie Martenson

I don't think they probably want us to brand the dairy cow.

Brian Noonan

Listen, if we're sponsoring it, I want it to be like NASCAR.

I want our cow to be completely covered in stickers and branding.

All of it, right?

Yes.

And I want to find out what can I feed this cow naturally, of course, to help it produce the most.

I want our cow to be the biggest milk producer on the farm.

I want people to go, man, that daybreak cow, that daybreak cow can really give it to it.

All

Jamie Martenson

right.

I was just enrolled in the Adopt a Cow program, people.

Brian Noonan

All right.

Congratulations.

You did it just in time for us to say, hey, here's some stupid news.

How do you feel about some governor's rebranding Pride Month?

Oh, my God.

That's right.

We'll talk about it next.

On Daybreak, I'm Brian Newden.

She's Jamie Martins, and this is the Civic Media Network.

Show Introduction Announcer

All Facts, no fiction.

It's Daybreak with Brian and Jamie.

Jamie Martenson

Thank you so much for joining us this morning on the Civic Media Network 635 right now and if you're listening in Madison on WMDX or in Wausau and WXCO, LaCrosse on WLCX, thank you so much for having us on on this Friday.

My name is Jamie Martinson.

Brian Noonan

And good morning.

I'm Brian Noonan.

We have very exciting news.

Jamie's a new mom.

I

Jamie Martenson

am a new mom.

I'm so excited.

If you're on the stream watching this morning, you can see a photo because we adopted a cow this year through this

Discover Dairy program that we were talking about last segment.

And here's the thing.

I've got the email in my inbox right now.

It turns out that we will not start getting information about the cow we adopted until September 22nd.

So I've got

Brian Noonan

to wait a little bit.

Save the date.

I hope Frank is putting that, yes, a baby shower.

We want to have, well, we don't have to have a gender release party.

Because we know all cows are, all dairy cows are female.

But we could still have one.

and just haven't come out brown or white or black and white because we don't know what dairy cow we're getting.

And I'm

Jamie Martenson

excited to find out the name and to learn more about this cow that we adopted.

But yes, so we have officially here on Daybreak adopted a cow.

I am so excited to get more details over the next

Brian Noonan

few months.

Jamie Martenson

But September 22nd, I'll

Brian Noonan

have that on my calendar.

We don't do a show.

from our adopted baby cows home.

We're not good adoptive parents.

We are not.

Jamie Martenson

We are not.

And I do want to remind everybody, if you want to sign up for this program and you don't want to wait until, you know, September to see how raising a cow in agriculture works, remember those Wisconsin dairy breakfast kick off this weekend.

And if you want to see what breakfasts are closest to you in your county or your neighboring counties, just go to Wisconsin.

They've got an entire list over there when you do a little searching, little clicking.

And you can find all of them by dates, where they're located.

They've got the address, where to park, everything.

It's a very nicely laid out website.

So again, that is WisconsinDairy.org.

If you wanna see where all of those dairy breakfasts are.

I mean,

Civic Media Announcer

waiting till

Jamie Martenson

September is awesome.

And I'm so excited to do so.

But if you can

Brian Noonan

get out to a

Jamie Martenson

farm now and eat some good breakfast at the same time,

and support our local dairy farmers and see how it operates, I think that's a win-win situation.

Brian Noonan

Yeah, and ask around.

Maybe our cows out there already.

We don't know sizes yet, so don't send gifts.

You can send us one for cows or us, and then we can buy the cow whatever it needs once we get sizes, because I don't think 2T is going to fit.

Jamie Martenson

No, that would fit like an ear, I think.

I think that's about how that would

Brian Noonan

happen.

Well, I'm glad we have some good news, because now, man...

Republicans on some level, and this issue falls heavily on Republicans, but this is Republican governors who are now deciding, you know, June is Pride Month.

And if you're not in the LGBTQ plus community, you should appreciate everybody's right to do and live how they want.

You can never fully understand what it's like to be a member of that community unless you're a member of that community, just like I'm not Black, so I can't understand fully what it's like to be a Black American.

But I can appreciate Black History Month, I can celebrate and appreciate why Juneteenth is a thing, and Martin Luther King, all those things, you can appreciate it.

But now several Republican governors have decided to turn June to Nuclear Family Month, Strong Families Month, or Fidelity Month.

creating alternative observances during Pride Month.

Governors in Indiana, which does not surprise me, that's another reason we don't want the bears to go there, and Tennessee proclaimed it Nuclear Family Month, while Alabama designed Strong Families Month, and Utah and Arkansas proclaimed Fidelity Month, emphasizing family, faith, and traditional values.

And I'm wondering if you are in the LGBTQ

Plus community and you are married How this makes you feel because from reports I've read There's no there's there's less divorce than there is in the straight community Marriages last a longer longer time and even if they don't What are you afraid of?

Why does it bother you?

Why is it any of your business?

Jamie Martenson

It's nobody's business, not to mention the fact that one of the things that I think is ironic about this is that there's a lot of folks in the LGBTQ community.

that are strong families.

They do have a nuclear family.

The kids are very well adjusted.

They're happy.

They live as families.

They work as families.

They operate as already this nuclear unit.

So really, aren't you just also including them in this overarching

month that you're trying to celebrate while you try

Brian Noonan

to

Jamie Martenson

exclude Pride Month?

I mean,

Brian Noonan

it really doesn't make

Jamie Martenson

any sense.

Brian Noonan

It's not the way God intended it, Jamie.

It's not.

It's Adam and Eve, not Adam and Steve.

It's the dumbest arguments.

It's the same people who are like, why isn't there a white history month?

I don't know, because we pretty much have run the show since it started.

We were not an oppressed group, like black Americans, like...

gay and lesbians uh we didn't have to hide who we were for our entire life until the supreme court finally decided in 2015 that we could get married to the people we love i'm not gay i don't care if

Civic Media Announcer

somebody gets married

Brian Noonan

listen no if you want to subject yourself to the horrors of marriage like uh straight people god bless you good luck i don't care you know what it doesn't affect me in the least i have i have friends who are gay

Some are in relationships, one is married, some are single.

Just like my non-gay friends, who cares?

Because I take those, I only use those labels for this example, not for like, I don't introduce it.

Hey, this is my gay friend.

Jamie Martenson

Really?

What

Brian Noonan

I find

Jamie Martenson

fascinating about this is that these states are taking it even further than that though.

Because there's been legislation, there's been resolutions that have been promoted in some of these states.

for family month or fidelity month, and it's all in Republican-led states.

And

Civic Media Announcer

by the

Jamie Martenson

way, Pride Month has been a thing.

It's been observed nationally since the 1970s.

So this isn't a new concept.

This isn't anything new.

And is it because the celebrations keep getting bigger that they're offended?

Brian Noonan

I think it stirs something in some people that they don't want stirred, to be honest with you, and that I'm not joking.

And to see, because you can't, if you've ever been to a Pride parade,

And I'm old enough to remember when it was gay pride, you would

Civic Media Announcer

call it

Brian Noonan

the gay pride parade.

Civic Media Announcer

Now it's

Brian Noonan

the pride parade.

If you've never been to one, it's outrageously fun.

Civic Media Announcer

It is the closest thing

Brian Noonan

you can get to Mardi Gras or Brazil, like a parade in Rio, that you can get.

People are having fun.

You're

Jamie Martenson

having a great time.

There's love.

There's there's it feels it's

Brian Noonan

acceptance and it's

Jamie Martenson

acceptance inclusivity and you don't have to feel weird about who you are at those events and Is that what it is?

Do they feel out of place when these things are celebrated because

Unidentified Interjection

I think

Jamie Martenson

so

These organizers in all of these states where there's alternative months that the GOP wants to celebrate, they're not backing down.

They're not changing their celebrations because these particular Republican-led

Unidentified Interjection

states

Jamie Martenson

want to whitewash, essentially, and the observance of Pride Month.

They're going to hold their celebrations.

They still are inviting everybody.

They're asking people to please come to find out what our community is all about, and they've actually been able

to open it up to more people because of what's happening in these particular states.

So I love that they're using it as a promotional factor and not changing anything that they were doing.

I mean, and that's the thing that they say too, is...

the people in our community, the folks in our community that will be celebrating Pride Month, our nuclear families, their parents, their loving couples.

So this argument that, you know, Fidelity Month, Nuclear Family Month, yes, thank you for including us in that too, is essentially what organizers

Brian Noonan

of these

Jamie Martenson

Pride events are saying.

So I love that from them.

Brian Noonan

Yeah, it doesn't make any sense.

And it's a fear-based thing, and it's an old-school bigotry.

And imagine

because most of us can't imagine being marginalized like that.

Imagine having to live as somebody you're not, and having to hide who you really are.

And if you are in a relationship, if you wanted to get married prior to 2015, if you were in love with somebody, you don't have to understand it, but imagine having to hide that.

Like look at your spouse, your significant other, and go

What if I couldn't tell anybody that I was involved with them because I could lose my job?

Or I would be, you know, people would brand me as something else.

I'm a teacher and people would think

Civic Media Announcer

I'm some

Brian Noonan

sort of pervert because there's still people who think that.

Oh, what about, you know, what about being around kids and Mark just from Prairie du Sac just says fidelity with their tangerine tyrant is an example of

Yes, the president and I thank you for thank you Mark for co-opter using tangerine tyrant.

Copyright 2026 Brian Noon and Enterprise.

Jamie Martenson

What I also find fascinating about this is the fact that none of this is new.

No.

And the fact that Pride Month again has been celebrated since the 1970s, but I think you hit on an important point.

The fact that the

there has been so much rhetoric against the LGBTQ community over the last few years.

And I think it would be fascinating when you talk about, you know, stories of how they've had to hide who they are.

That's not, I mean, that's still happening.

I have friends who will tell these heartbreaking stories and have basically had to find whole new families once they came out.

And because-

Brian Noonan

Imagine

Jamie Martenson

that.

Right because somebody actually can't accept you and I can't imagine being a parent You know and there there are things that in this world you never imagine for your kids one of the things that if they would come home and say I'm part of the LGBTQ community.

I'm gay.

I'd be like, okay Yeah, it doesn't change who you are as a person.

Brian Noonan

It

Jamie Martenson

doesn't change how much I love you No,

Brian Noonan

it's just the I think as a parent if that if that happens you accept it and you just realize

Now your child is not so much now, but in the past it was, boy, my kid's life is gonna be much tougher than I wanted it to be.

And there's nothing I can do about it because that's society.

But these people are in the minority because a new Gallup poll found that 65% of Americans support same-sex marriage.

Now that is down a little from 2022 when it was 71%.

The shift is driven by

that's right republicans only 37 percent of republicans say same-sex marriage should be legal and i would love to hear the reasons why not

Civic Media Announcer

what if

Brian Noonan

if i'm with somebody for five years ten years thirty years and

I'm not legally married to them and we've had we've built a home together and we have joint funds and we have everything else and I can't make decisions for them when they're dying and I'm I can't make financial decisions for us

Civic Media Announcer

yeah that

Brian Noonan

is it that's a travesty so how do you justify that people who are against same-sex marriage and um it's they and the other people are just the ones who go it's not it's morally objectionable

All right.

And I'm sure everything you do is above board.

You know, I'm sure your pastor who was arrested for child pornography is the paragon of virtue that we should all ascribe to.

Jamie Martenson

I mean, and I think that's the thing when you look back to that 2015 decision, that was that was a decision that seemed

to me, like, it shouldn't have even had any discussion.

Just make the decision.

And, you know, if you were on the fence about Joe Biden as a president, remember it was Joe Biden who actually got Barack Obama to come around on that one.

Which I find fascinating with as much as his faith means to him.

I

Brian Noonan

mean, I mean, no malarkey.

We gotta we gotta legalize that same sex marriage.

Right.

Real quick, Michael is listening on WMDX.

He said, my husband and I have been together for 40 years and legally married for 11.

Grads.

We're just like our straight friends.

These straight celebrations are ludicrous.

Happy, happy anniversary.

Congrats on 40 years, Michael.

Congrats.

I love that.

That's terrific.

All right, when we come back.

Oh, this story is just for fun.

It's a big weekend in Milwaukee.

We'll talk about it.

I'm

Brian,

Civic Media Announcer

she's JB.

This is Daybreak on the Civic Media

Show Introduction Announcer

Network.

Jamie Martenson

Good morning.

Thank you so much for joining us today on the Civic Media Network.

It is 6.52 right now.

My name is Jamie Martinson.

Brian Noonan

And good morning.

I'm Brian Noonan.

How do you feel about banana ball coming to Milwaukee this weekend?

Are you excited?

Did you score tickets?

I would love to hear from you if you got tickets because I've been in the lottery for

A year and a half two years.

I've not gotten any tickets eight five five seven five of civic eight five five seven five two four eight four two this story and Yes, right at our criminally producer Frank Parker.

I don't understand him Jamie He does not like banana ball.

Jamie Martenson

He does not like banana ball ball.

He he has strong opinions on banana ball and

Brian Noonan

Right

Jamie Martenson

on cue.

Brian Noonan

Why can't you play baseball the way God intended it without

scouts and fun.

The reason we're talking about Frank is they're coming to Milwaukee.

Do

Parker (Technical Producer)

you hear yourself right now?

Brian Noonan

Do you hear

Parker (Technical Producer)

yourself injecting fun into the sport?

Brian Noonan

How dare something that puts me to sleep on a regular basis, whether I'm listening to it or watching it, even in person sometimes.

I have to

Jamie Martenson

ask, are you normally, and I get that banana ball is a little extreme, but are you normally, Frank, a baseball purist?

Frank (Producer)

Not really, I love baseball to a degree.

It's not like I'm watching baseball games on TV all

Brian Noonan

the time.

What about banana hockey?

How would you feel about that?

We know you're a so-called hockey fan.

I would just watch actual hockey.

I feel the same way about baseball.

Jamie Martenson

Stilts on ice would be difficult, but I'm just saying.

Backflips.

It is exciting, though, for everybody other than Frank, because it's a

Unidentified Laughter

big animal.

Jamie Martenson

Yeah,

Brian Noonan

they're coming to town.

Jamie Martenson

Yes, it's exciting.

It

Brian Noonan

is

Jamie Martenson

exciting.

People are excited, Frank, just not you.

Brian Noonan

two sold out games, Frank Saturday and Sunday at am fan field.

The banana ballers are coming to town.

It is a, it's a full entertainment experience, Frank.

Is that your problem?

You only want partial entertainment experiences.

You want to leave, you want to leave wanting more.

You, you ascribe to that old show biz tenant, always leave them wanting more.

You're like, well, I love to go into the Cubs game today.

I wish there had been some backflips.

I guess maybe next

Frank (Producer)

time I wish there's wins.

Ryan.

Brian Noonan

Well, that's

Frank (Producer)

good luck with

Jamie Martenson

that.

Are they doing better?

Have

Frank (Producer)

they got more wins?

They won yesterday.

They won yesterday.

We'll leave it at that.

One day at a time.

Jamie Martenson

All right.

One game at a time.

I love that.

Frank (Producer)

The Cubs and

Brian Noonan

Alcoholics.

Jamie Martenson

This is gonna be though a full if you're gonna be in Milwaukee this weekend for banana ball It is it is essentially a full experience because if you were lucky enough to score your tickets or get some in

Unidentified Laughter

the on those

Jamie Martenson

third-party sites Because there are some available in third-party sites.

Unidentified Interjection

Yeah I

Jamie Martenson

know it's it is crazy talk, but there's gonna be player autograph sessions.

There's gonna be photo ops.

There's going to be

parties on the plaza.

There's gonna be on-field performances, post-game celebrations.

The stadium gates, by the way, are gonna open several hours before both games.

So that if you're a fan of banana ball, not Frank, you have plenty of time to take part in the festivities before they actually throw out that first pitch.

Brian Noonan

The joint is gonna be jumping.

Jamie Martenson

It's gonna be jumping.

There's a couple of Wisconsin natives playing

Brian Noonan

in this particular game.

That's how we tie it in, Frank.

Hyper local, baby.

That's how we talk.

about banana ball nonstop.

Hyper local.

Yeah, you look like my 89 year old mom judging the dining room.

Jamie Martenson

There's going to be a Milwaukee native on the party animals.

What are the teams playing?

And then the former Milwaukee milkman catcher is going to be part of the coconuts team.

So Frank, there are legitimate baseball

Frank (Producer)

players out on that field.

Wait a second.

Wait a full time out.

You didn't know.

What's the matter?

You're telling me the Savannah bananas aren't even coming to town?

Jamie Martenson

No, it's the party animals

Frank (Producer)

and

Jamie Martenson

the local beach coconuts.

Brian Noonan

Banana ball, baby!

It's a barnstorming tour.

Unidentified Laughter

It's a craze, Frank.

Everybody's excited about

Brian Noonan

it.

I would get the party animals shirt just for the logo.

It's a crazy monkey.

Frank (Producer)

The

Brian Noonan

logos are great.

Are you a

Frank (Producer)

party animal?

Brian Noonan

Frank, I used to be.

Now it is to quote the Road Warrior, it exists now only in my memory.

Fair.

But I do still remember.

Jamie Martenson

I think...

I think the MLB one of the things I will say is I think the MLB could learn a thing or two from uh banana balls logos though because the logos are so good they're so fun and you actually you know they're cool

Brian Noonan

well I do like the like the brewers artist series logo this year is yeah I like the I like the I want to keep

MLB, I want to keep the classic logos.

But I do appreciate the alternative stuff that they put out.

So you can choose.

I'm not a fan of the hometown series, especially Wisco this year.

Yeah, that's weird.

And I was never a fan of the south side ones for the socks.

But really?

I love those ones.

Do you really?

Yeah.

I feel like everybody loves those.

Yeah, everybody but me.

Ooh, it's another heartache.

I'm the Frank of Southside Logos.

I'm the Frank of Hometown Series of Sox Logos.

Wow.

I don't like fun.

I don't like, uh, you know, frivolity.

No frivolity.

No.

No.

Joy.

No whimsy.

Joy, whimsy, out the window.

Jamie Martenson

Listen.

You can't talk about not having whimsy.

Brian Noonan

Dude, I have FOMO that I'm not going to be at one of the banana ball games this weekend.

The

Frank (Producer)

fact that you're

Actually entering the lottery multiple times.

Brian Noonan

Oh, no, no, no, you can only enter it once.

You can only enter it once.

Frank (Producer)

Yeah, but you entered multiple lotteries.

Brian Noonan

Well, you know you get on the way you enter the you literally one

Frank (Producer)

time

Brian Noonan

you get on the list once and you're on the list So someday maybe my future potential grandchildren will get an email at my long dead account

Frank (Producer)

This is silly when you look at what the product it's a

Jamie Martenson

little

Frank (Producer)

bit like

Jamie Martenson

getting that's a little bit like getting packer season tickets

Frank (Producer)

getting into

Brian Noonan

for 50 bucks.

It's fun.

It's one night of fun in this world that makes fun an anomaly.

It's one night to go and see silliness and high energy.

And I don't know if you know this, Frank, it's fast-paced, fan-centric entertainment, buddy.

Jamie Martenson

We're never gonna change your mind, but we're gonna keep picking at you.

Brian Noonan

Yeah, we're gonna keep bothering you with it And if I ever do go to a game, you know, I'm coming in full regalia I hope you do for a week.

Frank (Producer)

I will make fun of you

Brian Noonan

Oh, and you can you can try to kill my joy Frank, but my joy lives forever Just like the time crunch that Parker keeps signaling us forever.

We've got to go.

She's Jamie Martenson I'm Brian Noonan.

This is Daybreak on the Civic Media Network

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