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This is Where Wisconsin Wakes Up.
It's Daybreak with Brian Noonan and Jamie Martinson.
Here are your hosts, Brian and Jamie.
Nobody needs to see the background of the motel.
Yes, we are in Iowa City, Iowa.
We unfortunately have a funeral to go to later today in the vicinity.
So we made our way down here.
We got here about 10 30 quarter to 11 last night.
then made sure that everything was working properly.
Turns out that when you tell your husband to bring all portions
of a
microphone, you should double check his work because he brought the microphone, he did not bring the stand.
So that's the other reason I have things blurred, because nobody needs to see this janky little operation that we have set up here.
So we're staying at a stay bridge, and if you've ever been at a stay bridge, you know that that's essentially like having a little apartment.
And so we went to the kitchen.
We utilized the utensils cup, and then we put a paper towel in it to hold the microphone.
Now,
Who is the allegedly really bad defensive back that's coming to Whitewater this year?
Deep cut.
That could be anybody.
It could be anybody.
Alright.
Now, we gotta get to this.
Jinx is in superstitions because, Frank, I know this was very exciting for you.
Probably not so much for Jamie and Parker, but Caleb Williams, the Iceman, QB1 for your Chicago Bears.
King of the North.
King of the North, that's right.
Kings of the North, the Chicago Bears.
Parker, you wanna repeat that?
I don't think I heard myself.
No, I think you're fine.
Say it.
It was just the little lights.
Yeah.
I mean, I had that.
Yeah.
But I like this all, I, here's the thing.
I played guitar hero twice.
I tried to play called, call of duty once.
It didn't come with any instructions and I didn't know how.
And I went next door and asked by, asked my neighbors, can I go, how do I do it?
He goes, you just do it.
And I'm like, no.
OK, that's good.
I was dead within the first six seconds.
It just looked cool.
And I wanted to play because they had got me a controller shaped like a handgun.
So I wanted to be able to play.
That sounds very exciting.
It was, but I couldn't do it.
And I didn't have anybody in the house who could teach me.
See, Molly didn't do video games either.
So for the longest time, until he could start paying for things himself and working, we probably had every version of Madden from the time he was about six or seven until he was about 16.
Then I think
he
went to online.
And then he purchases the online Madden subscription
every year because he has
a super duper gaming computer so it can handle it.
He doesn't need
the actual
video game system.
And then he also has Xbox controllers that he can use with his on his.
computerized gaming system.
he uses that same
he
And then it's got, and then he got one and he got as much memory as he could in it and then he went out and he added more to it.
So it is, it's all, it's all decked out for any gaming or he says it's for work and for video, no, that's
the
you know, using public money for stadiums in the past.
Uh, and they're just nobody, nobody is in a financial position as a human to say, Oh yeah, I want, even if I'm a huge Bears fan, I need to put more of my tax money into a team that rakes in millions and millions of
They want taxpayer funds to pay for the stadium.
They went out and here's my favorite part is when they went out and did Arlington Heights, which has just been sitting there for how many years now.
Yeah.
And then they had Congress look at it and they're like, Oh, you didn't even go and check the traffic pattern yet and have that assessed.
mentioned that Christian Watson got signed to a four-year deal yesterday a hundred and ten point five million dollars It's a thirty one million dollar signing bonus and that comes on the heels after they signed Jaden Reed to a three-year deal before the draft to fifty point two five million dollars And obviously we'll see how the money breaks down
It seemed like exorbitant amounts of money because duh, the NFL.
But the Packers are always really good about spreading that out and doing signing bonuses.
So it doesn't actually affect the cap as much as it would for other teams.
Russ Ball is like the financial guru over at Lombardi Avenue.
kind of a genius at this contract thing.
So it's going to be interesting to see the breakdown of it because people freaked out about Jaden Reed.
Turned out it wasn't as big of a cap hit as the initial numbers looked.
So we'll see.
We'll see what Christian Watson's are,
but he's
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Across the state of Wisconsin, Abraham, with Brian and Jamie is back.
a
are helping
Adopt a cow.
It allows participants to follow a calf's growth and development.
throughout the school year, so more than 56% of participants come from urban areas, and all they know about cows is driving past them on the interstate and go moo, every time you see them.
My wife, my wife who's well past grade school age, still moves every time she sees a cow.
to worry
But what I love is that...
This will include operations, the farms participating in this include operations in Eau Claire, Watertown, Kiwani and also Lancaster.
So it really is an opportunity for kiddos to see how farms work and to really understand that, you know, it takes.
effort to raise these cows
That's right.
But this is also one of those programs that essentially teaches students that there are a lot of careers throughout the entire country, and specifically in Wisconsin, that relate to agriculture.
Not just farming, but also veterinary medicine, nutrition, herd management, and other businesses around agriculture.
And if you don't know, 120,000 jobs statewide basically are because of the dairy industry in Wisconsin, which is kind of crazy when you think about it.
And the fact that it is such a big part of who we are as a culture and as a state.
And I'm still adopting my cow over here.
So I'll
No, that would be fine.
I think this is a great idea, especially for kids in urban areas.
Of course, my mind goes in bad places all the time.
I'm like, I'm glad this is not a beef ranch.
It's because this dairy cows, I don't, I'm guessing they have a happy ending.
I go to the state fair and the dairy cows all seem very happy because they're just eating bloated and they just get milked all the time.
Um, yeah.
So, but I, it'd be interesting to, to also teach kids the other, you know, that these are other animals and
This is part of the life cycle and it's part right.
It's also part I like I never I've always had I've always wondered how kids who were in 4h and they raise hogs or or Cobb, you know beef cattle and it's like boy you put all this in and I I guess I come from a pet perspective and it
would be hard
for me not to have emotional attachments to these animals that I'm Raising knowing that in the end they're going to take my prize-winning hog
and make bacon out of them.
Yes.
I know that's a farm thing and it's a different mentality and I'm not saying it's not wrong.
It's just coming from the city.
I mean, I know where my meat comes from.
I just haven't raised it.
So that was always my life.
Right.
How do you guys do this?
have to work
There was
And they would be upset for a day or so.
But then they also realized that it was part of just the culture that they grew up in.
You know, they they essentially, I don't want to say got over it because it is still a living creature.
But at the same time, they were like, well, it is it is what it is.
This is what we do.
And this
is what our family does.
That's how we have our family.
I want our cow to be completely covered in stickers and branding.
All of it, right?
Yes.
And I want to find out what can I feed this cow naturally, of course, to help it produce the most.
I want our cow to be the biggest milk producer on the farm.
I want people to go, man, that daybreak cow, that daybreak cow can really give it to it.
All
All Facts, no fiction.
It's Daybreak with Brian and Jamie.
I'm so excited.
If you're on the stream watching this morning, you can see a photo because we adopted a cow this year through this
Discover Dairy program that we were talking about last segment.
And here's the thing.
I've got the email in my inbox right now.
It turns out that we will not start getting information about the cow we adopted until September 22nd.
So I've got
Save the date.
I hope Frank is putting that, yes, a baby shower.
We want to have, well, we don't have to have a gender release party.
Because we know all cows are, all dairy cows are female.
But we could still have one.
and just haven't come out brown or white or black and white because we don't know what dairy cow we're getting.
And I'm
And I do want to remind everybody, if you want to sign up for this program and you don't want to wait until, you know, September to see how raising a cow in agriculture works, remember those Wisconsin dairy breakfast kick off this weekend.
And if you want to see what breakfasts are closest to you in your county or your neighboring counties, just go to Wisconsin.
They've got an entire list over there when you do a little searching, little clicking.
And you can find all of them by dates, where they're located.
They've got the address, where to park, everything.
It's a very nicely laid out website.
So again, that is WisconsinDairy.org.
If you wanna see where all of those dairy breakfasts are.
I mean,
waiting till
Well, I'm glad we have some good news, because now, man...
Republicans on some level, and this issue falls heavily on Republicans, but this is Republican governors who are now deciding, you know, June is Pride Month.
And if you're not in the LGBTQ plus community, you should appreciate everybody's right to do and live how they want.
You can never fully understand what it's like to be a member of that community unless you're a member of that community, just like I'm not Black, so I can't understand fully what it's like to be a Black American.
But I can appreciate Black History Month, I can celebrate and appreciate why Juneteenth is a thing, and Martin Luther King, all those things, you can appreciate it.
But now several Republican governors have decided to turn June to Nuclear Family Month, Strong Families Month, or Fidelity Month.
creating alternative observances during Pride Month.
Governors in Indiana, which does not surprise me, that's another reason we don't want the bears to go there, and Tennessee proclaimed it Nuclear Family Month, while Alabama designed Strong Families Month, and Utah and Arkansas proclaimed Fidelity Month, emphasizing family, faith, and traditional values.
And I'm wondering if you are in the LGBTQ
Plus community and you are married How this makes you feel because from reports I've read There's no there's there's less divorce than there is in the straight community Marriages last a longer longer time and even if they don't What are you afraid of?
Why does it bother you?
Why is it any of your business?
It's nobody's business, not to mention the fact that one of the things that I think is ironic about this is that there's a lot of folks in the LGBTQ community.
that are strong families.
They do have a nuclear family.
The kids are very well adjusted.
They're happy.
They live as families.
They work as families.
They operate as already this nuclear unit.
So really, aren't you just also including them in this overarching
month that you're trying to celebrate while you try
It's not.
It's Adam and Eve, not Adam and Steve.
It's the dumbest arguments.
It's the same people who are like, why isn't there a white history month?
I don't know, because we pretty much have run the show since it started.
We were not an oppressed group, like black Americans, like...
gay and lesbians uh we didn't have to hide who we were for our entire life until the supreme court finally decided in 2015 that we could get married to the people we love i'm not gay i don't care if
somebody gets married
listen no if you want to subject yourself to the horrors of marriage like uh straight people god bless you good luck i don't care you know what it doesn't affect me in the least i have i have friends who are gay
Some are in relationships, one is married, some are single.
Just like my non-gay friends, who cares?
Because I take those, I only use those labels for this example, not for like, I don't introduce it.
Hey, this is my gay friend.
by the
call it
Now it's
It is the closest thing
They're going to hold their celebrations.
They still are inviting everybody.
They're asking people to please come to find out what our community is all about, and they've actually been able
to open it up to more people because of what's happening in these particular states.
So I love that they're using it as a promotional factor and not changing anything that they were doing.
I mean, and that's the thing that they say too, is...
the people in our community, the folks in our community that will be celebrating Pride Month, our nuclear families, their parents, their loving couples.
So this argument that, you know, Fidelity Month, Nuclear Family Month, yes, thank you for including us in that too, is essentially what organizers
And it's a fear-based thing, and it's an old-school bigotry.
And imagine
because most of us can't imagine being marginalized like that.
Imagine having to live as somebody you're not, and having to hide who you really are.
And if you are in a relationship, if you wanted to get married prior to 2015, if you were in love with somebody, you don't have to understand it, but imagine having to hide that.
Like look at your spouse, your significant other, and go
What if I couldn't tell anybody that I was involved with them because I could lose my job?
Or I would be, you know, people would brand me as something else.
I'm a teacher and people would think
I'm some
Oh, what about, you know, what about being around kids and Mark just from Prairie du Sac just says fidelity with their tangerine tyrant is an example of
Yes, the president and I thank you for thank you Mark for co-opter using tangerine tyrant.
Copyright 2026 Brian Noon and Enterprise.
No.
And the fact that Pride Month again has been celebrated since the 1970s, but I think you hit on an important point.
The fact that the
there has been so much rhetoric against the LGBTQ community over the last few years.
And I think it would be fascinating when you talk about, you know, stories of how they've had to hide who they are.
That's not, I mean, that's still happening.
I have friends who will tell these heartbreaking stories and have basically had to find whole new families once they came out.
And because-
Right because somebody actually can't accept you and I can't imagine being a parent You know and there there are things that in this world you never imagine for your kids one of the things that if they would come home and say I'm part of the LGBTQ community.
I'm gay.
I'd be like, okay Yeah, it doesn't change who you are as a person.
Now your child is not so much now, but in the past it was, boy, my kid's life is gonna be much tougher than I wanted it to be.
And there's nothing I can do about it because that's society.
But these people are in the minority because a new Gallup poll found that 65% of Americans support same-sex marriage.
Now that is down a little from 2022 when it was 71%.
The shift is driven by
that's right republicans only 37 percent of republicans say same-sex marriage should be legal and i would love to hear the reasons why not
what if
yeah that
is it that's a travesty so how do you justify that people who are against same-sex marriage and um it's they and the other people are just the ones who go it's not it's morally objectionable
All right.
And I'm sure everything you do is above board.
You know, I'm sure your pastor who was arrested for child pornography is the paragon of virtue that we should all ascribe to.
I mean, and I think that's the thing when you look back to that 2015 decision, that was that was a decision that seemed
to me, like, it shouldn't have even had any discussion.
Just make the decision.
And, you know, if you were on the fence about Joe Biden as a president, remember it was Joe Biden who actually got Barack Obama to come around on that one.
Which I find fascinating with as much as his faith means to him.
I
We gotta we gotta legalize that same sex marriage.
Right.
Real quick, Michael is listening on WMDX.
He said, my husband and I have been together for 40 years and legally married for 11.
Grads.
We're just like our straight friends.
These straight celebrations are ludicrous.
Happy, happy anniversary.
Congrats on 40 years, Michael.
Congrats.
I love that.
That's terrific.
All right, when we come back.
Oh, this story is just for fun.
It's a big weekend in Milwaukee.
We'll talk about it.
I'm
Brian,
she's JB.
This is Daybreak on the Civic Media
Network.
I'm Brian Noonan.
How do you feel about banana ball coming to Milwaukee this weekend?
Are you excited?
Did you score tickets?
I would love to hear from you if you got tickets because I've been in the lottery for
A year and a half two years.
I've not gotten any tickets eight five five seven five of civic eight five five seven five two four eight four two this story and Yes, right at our criminally producer Frank Parker.
I don't understand him Jamie He does not like banana ball.
The banana ballers are coming to town.
It is a, it's a full entertainment experience, Frank.
Is that your problem?
You only want partial entertainment experiences.
You want to leave, you want to leave wanting more.
You, you ascribe to that old show biz tenant, always leave them wanting more.
You're like, well, I love to go into the Cubs game today.
I wish there had been some backflips.
I guess maybe next
There's gonna be photo ops.
There's going to be
parties on the plaza.
There's gonna be on-field performances, post-game celebrations.
The stadium gates, by the way, are gonna open several hours before both games.
So that if you're a fan of banana ball, not Frank, you have plenty of time to take part in the festivities before they actually throw out that first pitch.
well I do like the like the brewers artist series logo this year is yeah I like the I like the I want to keep
MLB, I want to keep the classic logos.
But I do appreciate the alternative stuff that they put out.
So you can choose.
I'm not a fan of the hometown series, especially Wisco this year.
Yeah, that's weird.
And I was never a fan of the south side ones for the socks.
But really?
I love those ones.
Do you really?
Yeah.
I feel like everybody loves those.
Yeah, everybody but me.
Ooh, it's another heartache.
I'm the Frank of Southside Logos.
I'm the Frank of Hometown Series of Sox Logos.
Wow.
I don't like fun.
I don't like, uh, you know, frivolity.
No frivolity.
No.
No.
Joy.
No whimsy.
Joy, whimsy, out the window.
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