Farm News And Believing Science (Hour 2)

Transcript

Farm News And Believing Science (Hour 2)

Daybreak w/ Brian and Jamie · Fri May 22, 2026

Parker (show staff)

Good morning.

We've talked the whole night through.

Good morning.

Good morning to you.

This is where Wisconsin wakes up.

It's Daybreak with Brian Noonan and Jamie Martinson.

Here are your hosts, Brian and Jamie.

Jamie Martinson

Good morning.

Thank you so much for joining us and happy Friday.

You're listening to the Civic Media Network.

My name is Jamie Martinson.

Brian Noonan

Good morning.

I'm Brian noon and glad you're here.

If you want to get ahold of us this morning, it's easy to do 85575 civic 8557524842.

That'll get you either texting or calling.

And if you do call, be nice to Parker.

It's Friday.

The young boy needs needs happiness.

He couldn't even put on a regular shirt.

Today's just wearing an undershirt.

Parker (show staff)

It's an American Eagle shirt.

Brian Noonan

Oh, is it

Parker (show staff)

just a white shirt?

Yeah, and I'm wearing

Brian Noonan

pink.

Pink pants.

Wow.

Jamie Martinson

Look at you.

Very

Brian Noonan

stylish.

Parker (show staff)

This

Brian Noonan

fashion statement.

Look at that drip.

Parker (show staff)

Oh, I got drip Brian.

Brian Noonan

I know you got drip Parker.

There's no doubt about it.

I've been calling you a drip since I met you.

Yeah, I don't know what that meant.

All right, well, it is Friday.

This is exciting.

Most of us, or a lot of folks, I don't know if most, a lot of folks have Monday off for Memorial Day.

And so instead of going to work, they'll sleep late to a barbecue.

Hopefully they'll take a couple seconds to realize why they have the day off.

Jamie Martinson

That would

Brian Noonan

be a good day.

And can we also, this every year, this gets to me.

And I don't know why.

I don't know why.

I mean, I'm not a veteran.

I didn't lose anybody in the war, but I'm a stickler for the difference between Memorial Day and Veterans Day.

And there's a huge difference.

Veterans Day honors all veterans, living, dead, everything.

Memorial Day is just to...

pay tribute to the men and women who died in service to this country.

There is a big difference.

And I think even veterans, and veterans, I'd love to hear from you if this is true.

You don't want, you don't want it confused either.

But people either, you know, because they're so, they're so worried about posting something on social media to virtue signal that, oh, look, we care about our veterans, that they conflate the two and then

they get all they get all snippy when you correct them and go listen and that the correction isn't to say veterans don't matter right because they do but this is this is a whole different thing.

Jamie Martinson

And I don't know why it would be a social media thing and why anybody would be upset if you if you supported veterans or memorialized the fallen or if

Brian Noonan

you correct them.

They're like, well, what's the difference?

Don't you?

Well, I don't know.

Living veterans probably think there's a huge difference between being a living veteran and being somebody who died in war.

Jamie Martinson

You know, here's the thing that I always tell people and I know we depend on a lot of technology.

Use Google.

Just use Google.

I mean, it will help you out so that you can find all of the mysteries of the world if you really need to know the differences.

Now, I would hope that some of us are smarter and we just know some of these things off the top of our heads.

I know we all have people in our life, though, that you could probably just say, use Google.

It will help you.

It's your friend.

Brian Noonan

Yeah.

It's not that hard.

And I didn't mean to.

Listen.

We're starting a Friday by chastising people.

Jamie Martinson

But

Brian Noonan

before you go into the weekend, just remember.

Yeah, just Google it a little

Jamie Martinson

bit.

Just just remember what the holiday is.

I think here's the thing, you know, and when it comes to like places like holidays like Memorial Day and Labor Day, I think the true meaning behind these holidays and these these particular moments in time get lost because all everybody thinks is I have a three day weekend and it's the unofficial kickoff to summer.

That's all people are thinking about.

You get the truth.

Brian Noonan

I'm guilty of it, too.

Of course.

My first thought is

Oh, we don't have to work on Monday.

Now, then I'll think about

Jamie Martinson

why we don't

Brian Noonan

have to work on Monday.

And when Molly was in high school and played in the bands, every Memorial Day there was in our little town square, like in a lot of town squares, and we're going to cover towns all across the network.

There's these ceremonies on Monday.

In ours, it was the reading of the names of the local people who died in service to this country and the ringing of the bell and the flag raising and stuff.

And it was always very moving.

And you, it struck me every year that we went to this, how many people there were.

Jamie Martinson

And I was

Brian Noonan

like, boy, I lived in a little town.

I didn't realize that that many, that many people not only had been, I mean, you always know there's a lot of veterans out there, but that had been killed in.

in service to the country.

I was like, wow.

Jamie Martinson

All we're asking is for you to take a moment over this long three-day weekend and remember why you might actually have the day off.

Remember why you're actually celebrating.

And as you mentioned, we'll talk about some of the celebrations and moments that are gonna happen across the state.

But just remember, and if you don't really know the difference, educate yourself because we all need to do that at different times about different things.

And yes.

No, we don't want to chastise anybody, but just...

Brian Noonan

I like

Jamie Martinson

chastising people.

I

Brian Noonan

like proving people wrong.

Jamie Martinson

This is true.

I feel like we need to take time in our lives, all of us, at certain moments, to better educate ourselves and, you know, take that time to be like, hey, I don't really know why we do this, so maybe I should learn at some point.

Brian Noonan

And as you said, it's not like you have to take a six-hour master class.

Jamie Martinson

No.

Brian Noonan

You do 30 seconds on the computer, you know.

Jamie Martinson

It's amazing.

And

Brian Noonan

I am going to have...

I am going to have my flag out, whether it draws the ire of hardcore liberals or not.

That's the way it goes.

Jamie Martinson

But I am

Brian Noonan

also looking forward to a little time off.

Jamie Martinson

Of

Brian Noonan

course.

A Sunday where there's no Sunday scaries.

Right.

That's

Jamie Martinson

always nice.

Yes, hopefully.

No Monday scaries.

Fingers crossed, anyway.

Well,

Brian Noonan

I mean, unless you're going to call us in for an emergency show, which is fine.

You know, let me know.

If the world goes more crazy on Sunday, we need to it.

Yes, Alicia, who we know is a veteran, she messages us all the time.

She says, yes, to us, Veterans Memorial Day is very different from Veterans Day.

I assumed that, but to be honest, I knew I wasn't wrong.

Jamie Martinson

I wonder, as veterans, I wonder if sometimes they just get tired of explaining it to the rest of us.

Right?

I mean, I wonder if there comes a point in veterans lives where they're just like, you know what, I tried, never mind.

Brian Noonan

Because also, can I can I bring this up to since we're talking about this, we've started the show at a different note than that I think any of us thought we were going to do?

Do veterans ever get tired of people saying thank you for your service?

Because in some cases, I I don't know how many people actually are, but they think that's what they're supposed to say.

Right.

And, you know, while veterans have had an important job, they were,

Jamie Martinson

you

Brian Noonan

know, I have no, this, me asking that is not shade on veterans.

I

Jamie Martinson

think

Brian Noonan

everybody's clear on that.

But it's like, how many people say it just because they think they're supposed to say it?

Right.

And if you're a veteran and somebody finds out you're a veteran and they just say that, are you like, shut up?

Right.

Yeah.

Or do you just, well, thank you.

Because, you know,

We've seen how America treats its veterans, and it's not really with gratitude.

Jamie Martinson

No, it's not

Brian Noonan

with just ignoring them and cutting their services and Just basically disdain.

Jamie Martinson

Yeah

My husband is always one of those people who always says thank you and but he sincerely means it especially when he sees a veteran with a Vietnam vet hat on or a bumper sticker.

His dad was a Vietnam veteran and we lost him.

And they

Brian Noonan

got nothing.

Jamie Martinson

They got nothing and yeah and we lost we lost his dad a few years ago to the ramifications of age and orange right which is not a story untold for Vietnam veterans and you know had lots of lung issues.

I ended up having to go through all of the process and the work over the years to actually get the benefits, because as you mentioned, they were treated so poorly when they came home, and those veterans missed out on a lot of medical help and mental health help.

And so we did lots of paperwork over the years to make sure that my father-in-law received some of the care, especially at the end that he deserved as a veteran, as all veterans in this country absolutely deserve.

Yeah.

I don't know.

It's interesting, but I don't know when.

I mean, at one point in this country, right?

And again, if you're a veteran listening this morning and you do want to chime in, we would actually love to hear from you.

1-855-752-4842-1855-75 Civic.

When did we quit honoring our veterans?

When did we quit honoring?

Vietnam was when it started.

Brian Noonan

Because World War II, you know, we beat...

we beat Hitler.

So everybody, you know, we saw, no, I mean, we saw the the way people were treated when we came home.

And there was the the VA was created and the my dad went to school on the GI Bill.

And there was, you know, there was a lot of that kind of stuff.

So I think after like I said, after World War Two, because then we got into Korea, and that's

Jamie Martinson

where my

Brian Noonan

dad was.

And, you know, nobody was really sure why we were in Korea was a whole

Jamie Martinson

big

Brian Noonan

thing.

And so

But it wasn't as bad as Vietnam, Vietnam, because everybody here had taken to the streets.

There were protests everywhere and veterans were being spit on and taunted and scorned when they came back.

And that was it.

And then there was that time, I think there was a public sentiment at some point, not for everybody, but the military used to be an alternative for some people rather than going to

Jamie Martinson

jail.

Brian Noonan

Judges used to sentence you.

to you could either Parker you probably didn't didn't know this but that was a thing if you were a delinquent like yourself and you got into trouble the judge could say well you either go to jail or you join the army

Parker (show staff)

yeah i've heard that before actually yeah

Brian Noonan

yeah and so that people people were like well these you know yeah it's criminals that are going into into

Parker (show staff)

the army

Brian Noonan

services

Parker (show staff)

which we know was not the

Brian Noonan

total case but it was no

Jamie Martinson

i know that wasn't the whole case but

Brian Noonan

it was it was a perception that was held by most people that it wasn't it

it wasn't the kind of career you chose despite evidence to the contrary from all the men and women who chose the chose the military as a career.

So that's, you know,

Long way to answer your question.

I think it was Vietnam was when it started.

Jamie Martinson

Well, if you're listening this morning, you are a veteran or you're somebody who's currently serving or you're even a family member.

Thank you for your service because you do something that the rest of us, some of us are never going to be brave enough to do.

So we appreciate all that you sacrifice.

Now, if you do want to honor some of these veterans over the course of the next few days, there are actually ceremonies happening all across the talk network.

If you are in Madison,

listening this morning on MDX.

This one's really cool.

The annual ceremony at the Wisconsin State Capitol is returning Monday morning at 10 a.m.

That's after a six year hiatus.

So if you want to be a part of that, you can be at the Capitol.

There's also gonna be an early morning ceremony that will take place at Forest Hill Cemetery.

That's at 8 a.m.

and then a sunset memory garden will feature the Avenue of Flags.

There's gonna be thousands of flags honoring veterans in Madison.

So that's always a really cool site to see.

There's also going to be some moments to honor the veterans.

There's going to be a Memorial Day parade.

I love a good parade.

I really, really do.

I always get excited about a parade.

That's at 9.30.

Starts at Wilson Park, ends at Owen Park.

If you're in Eau Claire, there's also going to be a formal ceremony that follows the parade at the bandshell at Owen Park.

And then they're going to have some cemetery ceremonies throughout the mid-morning as well.

But the festivities, you could say, because some of these are true celibates.

corporations put on by American legions, and that's going to happen across the state.

Brian Noonan

Yeah, the Hayward's got a lot of stuff happening.

Wisconsin Rapids has ceremonies going on.

Wausau is having a parade, but their parade is Saturday in downtown Wausau.

And then the Remembrance Service is Monday at 11 o'clock.

And then La Crosse has a parade on Memorial Day flag placements and a final tribute to be held at Riverside Park.

So everywhere along the network

Jamie Martinson

is

Brian Noonan

doing things.

And if you're up early and you can

hit one of those.

It is a moving experience.

And it kind of highlights things.

Then you can go have your hamburgers and

Jamie Martinson

your beer and

Brian Noonan

your brats.

Jamie Martinson

Good way to remember why you're not off at work for some of you.

Brian Noonan

Take

Jamie Martinson

a

Brian Noonan

nice nap.

When we come back, there is so much more.

We're just getting started.

It's Friday morning.

This is Daybreak on the Civic Media Network.

Narrator

Local news, community stories, and the conversations that matter most.

Now, more Daybreak with Brian and Jamie.

Jamie Martinson

Thank you so much for joining us this morning on the Civic Media Network.

Hopefully you are having a great start to your Friday.

It is very bright.

It is very early, but we're here and we're going to persevere through so that we can get to the weekend.

My name is Jamie Martinson.

Brian Noon

Yeah, Jamie, we're not going to get much sympathy.

We have two and a half hours before we get to the weekend.

So I think we'll be all right.

We did, though, get some text.

We were talking about Memorial Day and the difference between Memorial Day and Veterans Day and all the great remembrances and ceremonies that are going to be happening over the weekend.

And we got a text.

from Tom in New Berlin.

He says Navy vet tomorrow going to place flags at Woods Memorial and a special one for my dad at WWII vet.

Also thanks for bringing up this subject while you're you're welcome Tom everybody is everybody should be thinking about it and that's

Well, it's one of the reasons we get to have a holiday.

Jamie Martinson

That's right.

And thank you very much for the text this morning.

If you

Brian Noon

do want

Jamie Martinson

to join in on the conversation today, 1-855-752-4842.

1-855-755-CIVIC.

Important number because I think as we get into this next topic, we would like some opinion from our listeners.

Brian Noon

Yeah, all 100% because this is...

Listen, we can all agree that sometimes things happen and they don't go our way.

Right.

And you can either accept it and let it go, or you can keep screaming about it and screaming about it, which is what Matthew and Annette Flynn are doing.

Parker, you go to the Brewers games all the time.

I've been to the Brewers games.

Do you buy tickets for the 50-50 raffle?

No, I don't.

I've never been a losing money kind of guy.

You went into radio.

That completely, that completely discounts your, your last statement.

Oh God.

Yeah.

I'm sorry

Narrator

to burst your worldview.

But

Brian Noon

anyway, maybe I know you've bought 50 50.

So if I give it it to charity, it's two bucks a ticket, right?

The people come around, they go, Oh, you buy this and then because you see the number on the scoreboard, what you can take

Narrator

home.

It's

Brian Noon

exciting.

So yeah, sometimes it's like 13 grand.

Well,

That's what it was when the Flynn's were at the game and this was this happened in May 19th.

So what appeals court has disagreed with these poor people because what happened was they were there and they were sitting in the outfield.

It sounds like they were in section 234 row 9 seat 9.

Why is that important?

It proves that she was at the game.

The scoreboard, however, was behind her, which is one of my only... It's most ballparks.

At AmFam, it's even harder, though.

Narrator

In

Brian Noon

a lot of spots, you don't get to see the huge jumbotron and

Narrator

the big

Brian Noon

scoreboard.

So anyway, that's neither here nor there.

That's a design flaw.

That's not up for argument here.

The argument is there's a rule that says if your number is called and they do it at the top of the seventh,

So that they call the number at the bottom of the six you have to the top of the seventh to get to the yes to get to the table Well, that's where the problem comes because she didn't see her number called right away Then she finds out it's her number,

Jamie Martinson

huh?

Brian Noon

And I don't know if that's the sound she made but it's

Jamie Martinson

it's a good one.

Yes

Brian Noon

because it was up to 13 grand

Jamie Martinson

Yeah, that's a lot of money

Brian Noon

imagine going to a game and leaving with $13,000.

Yes well

Then she asked an usher where to go and the usher Center down to guest services.

Well, that's not where she was supposed to go She had to go to she had to make it up to the 5050 table which was on the concourse Which is where she was sitting until the usher center down to the other place.

She got there late.

Oh No, she got to the table late.

They said sorry.

We already drew another number because you were late Wow, well instead of just being sad she got litigious

Yeah, they did.

They went to small claims court.

This has been going on for

Parker (contributor)

three years though, right?

This wasn't just a couple of games ago.

Brian Noon

This has been going on

Parker (contributor)

three years that

Brian Noon

they've been fighting for this.

Yeah, and just recently an appeals court said, you're done.

Stop.

But they said they might go to the Supreme Court.

All right, what is enough enough?

Jamie Martinson

That's the question.

Small

Brian Noon

claims said, no, you don't have a case.

The appeals court said, no, you don't have a case.

I empathize with these people because that would that would be awful.

Jamie Martinson

Yeah.

Brian Noon

I would be furious with that usher.

Jamie Martinson

Yes,

Brian Noon

there there could be some sort of verbal and or not really physical abuse, heaped on this usher for sending me when I could have walked three feet and bed to the right place.

But instead, they sent me downstairs, who then sent me back upstairs.

And you know, those concourses are crowded, you can't get anywhere fast.

Jamie Martinson

Yeah.

And I think to make this worse is by the time she finally got to the table, right?

To be clear, they're suing the Brewer's Community Foundation.

But by

Narrator

the

Jamie Martinson

time she got to the table, the foundation officials told her that because she didn't get there in time, they already drew a new ticket.

Brian Noon

Yeah.

Jamie Martinson

And that person had already claimed their $13,000 prize.

Brian Noon

So somebody went home with $13,000.

Jamie Martinson

Wow.

That

Brian Noon

just wasn't them.

And again, I sympathize.

That would be awful.

Jamie Martinson

I sympathize.

But here's the other thing.

If you know where your seats are at.

Right and you because they do the announcements in the stadium and I get sometimes it's hard to hear I'm not saying that but they do the announcements in the stadium and you hear that they're doing the 50-50 raffle drawing and if you know where your seats are at and you know that you can't actually see a one of the big boards from where you're at but you know you bought the ticket don't you try to actually do something to see the board?

I

Brian Noon

see but I also I

Like I said, I buy these tickets and I always figure it's a sunk cost.

I don't, I don't anticipate waiting.

And unless I, unless I happen to be looking at the board when they put it up, I would have no idea where to go either.

So part of me is like, you got to have your, your ushers and your staff know exactly where to send people.

Now that's a brewers training

Jamie Martinson

question.

Yes.

Yes.

Brian Noon

Of course.

You don't sue, you don't sue the charity because the rules are the rules are there.

The rules are the rules.

Whatever reason you didn't make it.

You didn't make it.

Jamie Martinson

Here's the other thing that I think about with this story.

They won $13,000.

How much have they spent in legal fees

Brian Noon

over the last three years, right?

Well, they didn't win the 13.

They left with nothing.

And now they're like, to your point, they're spending all this money to try to do it.

All right.

Let's do a postmortem of the 2024 election after the news, shall we?

I'm Brian Noon and this is Daybreak.

Jamie Martinson

I'm Jamie Martinsen.

It is 6.29 right now.

Thank you for joining us this morning at Specific Media Network.

Announcer

Want to join in on the conversation?

Call or text 855-75-CIVIC.

Now back to Brian and Jamie.

Jamie Martenson

Good morning, 635 right now.

Thank you for listening this morning to the Civic Media Network.

My name is Jamie Martenson.

Brian Noonan

Hey, good morning.

I'm Brian Noonan.

OK, I know it's 2026, but here's our question for you this morning.

855-75-CIVIC, 855-752-4842.

What's your postmortem on the 2024 election?

And I know just me saying it makes me want to laugh because Jamie, you and I both know it's 2026.

Yes.

And usually a postmortem on an election, the either the national parties put those out fairly quickly.

Well, the Democrats, it'll be surprised to know when we get into some of the results.

But

There has been a lot of anticipation for this postmortem, the autopsy from the Democratic National Committee about the election.

What happened other than and why did why did we lose what went so wrong that got Donald Trump reelected?

Well, the DNC chairman Ken Martin said, oh yeah, the report's coming out.

The report's coming up.

I'm not releasing the report.

There will be no report.

Now, well, you kind of get a report, but it's an incomplete version.

And we threw a little disclaimer at the top of it when we released it

Announcer

and

Brian Noonan

CNN got it.

It's not close to because Martin said this is not close to being ready for public consumption.

Well, dude, we got another election in two years.

So you may want to crank it up a little bit.

Well, anyway.

Some of it is out.

The disclaimer at the top that CNN published said that the report reflects the views of the author who is a Democratic consultant, Paul Rivera, not the DNC.

Rivera, who people familiar with the matter say, wrote the report as a part-time volunteer.

Here's what I'm going to

Jamie Martenson

say.

I've read a majority of this report and we'll get into some of the details of it in just a moment.

I don't disagree with the majority of what he said.

Brian Noonan

Like I actually don't

Jamie Martenson

disagree with a majority of what he says in this report.

Brian Noonan

What I'm dubious about is why the DNC decided to keep pushing it off and burying it.

We know what have we lost.

Why'd we lose?

Well, you're going to step on some toes.

that it's about time they step on some toes.

Jamie Martenson

Don't you want to know what happened?

I mean, you can live with your head in the sand, I guess, if that's what you essentially want to do.

Brian Noonan

It's easy that way,

Jamie Martenson

Jamie.

Brian Noonan

Then you don't have to face any hard reality.

Jamie Martenson

This is true.

And I understand that there's a lot of people who love to go through life that way.

But at the same time, I think at some point you have to face what went wrong.

wrong.

And as I said, I don't disagree with a lot of what Rivera had in this report because some of it didn't make sense if you were watching it from afar during the election, right?

And

Announcer

for a lot

Jamie Martenson

of people, the elections just happen in the peripheral, right?

You know about the big stuff, the debates, maybe a campaign stop if it's near your home.

But for people who work in politics, you're a little bit more entrenched.

And so some of the things that I was

watching, doing what we do, I was like, why?

Some of it didn't make any sense to me.

So we can get into some of the details, though.

Brian Noonan

Yeah, a lot of it, like you said, to me, made sense, too.

And I follow politics, but I'm not entrenched, I would say.

I'm in it, but...

as a hostage.

I would much rather be free of having to deal with all this, just voting and knowing why I'm voting for who I'm voting

Announcer

for

Brian Noonan

and move on with that.

So overall, Jamie, and we've discussed this many times, and I think if you're an honest Democrat, this report does not paint a pretty picture for the Democratic Party.

It just says, oh, well, the elections have been very close.

And, um, that's okay.

We don't need to, we, it's, it's been close.

We don't need to rethink how we're doing it, which is, they say, a dumb paraphrasing.

Jamie Martenson

There was a line in it, and I'm going to read this verbatim,

Brian Noonan

um,

Jamie Martenson

because this is a quote, this kind of thinking, talking about the party as a whole and their approach to elections.

Quote, this kind of thinking, denialist at its core, prevents the party from seeking real accountability and from making the changes we need to deliver on our promises to the American people.

The report also went on to talk about since Barack Obama won in 2008, which seems almost 20 years ago now, if you're doing the math at home.

It also goes on to say that the party has basically been stagnant and been in some sort of regression and Rivera also says that as a whole the Democrats have steadily lost ground since

President Obama's success

Brian Noonan

and

Jamie Martenson

I don't disagree with that because I think there was this this philosophy of let's build off that momentum Barack Obama built a coalition, but I don't see a lot of Keeping that coalition and and actually Doing what they need to to make sure that those voters fear feel secure or like their vote isn't just

expected.

It

Brian Noonan

might be the word.

We talked about that the other day when something similar to this came up and we were talking about how black voters did not feel they needed to vote for Kamala Harris just because she was black

Announcer

and that the

Brian Noonan

Democratic Party had moved away from doing what they had promised to do and so when you're taken for granted as a voter or anywhere you tend to move on and this sentence

meant a lot for me.

said that Democratic candidates have proven incapable of projecting strength, unity and leadership and voters have drifted away.

And we've talked about this ad nauseam since 2016.

The Republicans come out and they fight.

Yes.

And they fight and they fight and they fight and they keep hammering away and whoever their candidate is, they rally behind that person and they fight and Democrats, we bicker.

We have strongly worded memos.

We do not.

We do not attack.

We don't show people that we are willing to go down with the ship fighting for what we believe in and what we believe is best for this country.

And Republicans do it all the time.

And we have become very soft.

We allowed the labels of woke and snowflake and all of that to become an identity.

rather than an insult that we argue back against.

Jamie Martenson

I also think at some point, if you're a Democratic voter or somebody within the party who is trying to figure this out based on this report, I think you have to have a better plan than the other guy is worse.

I

Announcer

mean,

Jamie Martenson

you have to have a better

Announcer

plan.

Jamie Martenson

And I'm not saying that Kamala Harris didn't have plans.

I think she was probably one of the most prepared people I've ever seen to potentially be in the White House.

However, I think the rollout of how the whole thing went down between the last minute Joe Biden deciding not to run, all of a sudden anointing her, I think that that

that rubbed a lot of people within the party that very much the wrong way.

It rubbed a lot of independence the wrong way.

You know, you can go back to, was that right?

Was it wrong?

Who knows?

I mean, the election was lost.

Here we are.

So hopefully what they've done is look at that and learn a better process and figure out a better way in case those situations ever happen again.

But to just basically campaign day after day on the other guy is worse and to not really allow Kamala Harris

to have her own messaging on things like the economy, to never really push back on the Republicans, she's your border czar.

Brian Noonan

Yeah, which was never the case.

Jamie Martenson

No.

And

Brian Noonan

it's, there was a lot of blame to go around.

And, and you're pointing out the good, good thing, good criticisms, you know, these are, these are apt criticism.

And there was a lot of, there was a lot of that with the Biden, the Biden.

operation his his group yeah keeping her keeping her on the fringes like that and not fighting back and it goes back to what we were just talking about the strength if you know even even before he knew he was dropping out he should have been pushing back on this yes that the White House should have been she's not the borders are she's doing this and this yeah she works on this she does this but they kind of they kind of and all vice presidents tend to get marginalized

to a point.

Jamie Martenson

What I think is interesting, and if you want to jump into the conversation this morning, and if you have opinions on whether or not you agree or disagree with this report or with us, we'd love to hear from you.

1-855-752-4842-185575 Civic.

What I think is interesting is that one of the things that the Trump administration did really, really well

in the second go around is give JD Vance a role right from the start.

Now, obviously I know that's changed over the course of the last

Announcer

few

Jamie Martenson

months.

But at the start, it was very much, this is JD Vance.

He's going to come out and he's going to be the attack doc.

He's going to tell you that the policies this president is enacting are good because of this.

Whether you agree with that or not, there was a specific role for him.

When Kamala Harris got into the White House when Joe Biden was elected, I'm not sure they really knew what to do

Brian Noonan

with her.

Well, there was the whole controversy because Joe Biden had made the mistake of saying he was going to pick a minority woman

Announcer

to

Brian Noonan

be vice president.

So no matter who had been put in there, they were under an extra microscope because were they just there because they were because Joe Biden didn't want to go back on his word and that they wanted to put an African American woman in in the seat.

Now, I know she was qualified.

Sure.

You know she was qualified.

Most people do.

But there were there were some, even in this party, that were questioning it.

Does she really belong as vice president?

Weren't there other more qualified candidates hinting white guys?

Weren't there others that could have done the job better?

But before we before we start wrapping this up, I do there was blame to be placed

Announcer

at

Brian Noonan

Kamala Harris's feet.

And a lot of it was how

they seem to take a lot of it for granted.

Announcer

This is

Brian Noonan

according to according to the report.

So they said she focused too much on college educated suburbs.

It left gaps with Josh Stein, who was the North Carolina gubernatorial candidate.

And so she left big gaps at unwinnable levels.

She lagged in rural areas, which proved to be insurmountable in swing states.

We saw it here.

Harris wrote off rural America, assuming urban and suburban margins would compensate.

That is dangerous and stupid.

Jamie Martenson

Which I thought was hilarious though, because here in this state, there was so much campaigning in the rural

Brian Noonan

areas

Jamie Martenson

to the point that there were times that I was like, wow, they're not doing much in the actual urban areas.

It was a lot of rural areas that they

Brian Noonan

tended to put

Jamie Martenson

in.

So I thought that was an interesting

Brian Noonan

analysis.

was it every rural area or just a swing state's rural area?

That's the question.

That's why we got it here.

And it also said, and this goes to your point you made earlier, Jamie, that she didn't define herself adequately against Trump.

It wasn't, it was just, he's unacceptable.

Jamie Martenson

Yes.

Brian Noonan

And I'll do this.

They took it

Jamie Martenson

for granted that he was

Brian Noonan

an

Jamie Martenson

unacceptable candidate.

Brian Noonan

And he was.

Jamie Martenson

But they didn't do enough to, and I think that was it, right?

They didn't do enough to position her because Joe Biden was, she was literally getting lagged down by the economic messaging coming from the Republicans.

She had been, she was dragged down by all of that.

Joe Biden's economy was much better than it is now.

But let's be realistic.

It was teetering.

It was teetering.

It was right there on the edge.

And I don't believe that there was enough of what we heard from her specifically of what she would do differently.

In fact, she even said, well, I kind of like what Joe's done.

Essentially is what she said.

Brian Noonan

And

Jamie Martenson

I plan on continuing to do that.

That's not what people

Brian Noonan

wanted to hear.

It was a bad day.

It was a bad day on the view.

The other thing that they brought up, and it goes to taking for granted, but this was not.

This was not just Kamala Harris.

This was the whole Democratic Party.

They did not really defy, they just figured everybody knows how bad Trump is.

We don't have to hammer on it.

And they actually did.

That was a big failure of analysis.

With his favorability as low as it was, it should have been, let's focus on this, let's focus on this.

Packers Mount Rushmore.

is Aaron Rodgers on it.

We will talk about that with you.

After this, it's daybreak.

She's Jamie Martinson.

I'm Brian Noonan.

This is the Civic Media Network.

Unidentified Speaker 1

Fairly solid, better than expected.

It's Daybreak with Brian and Jamie.

Jamie Martinson (host)

6.52 right now.

We hope you are having a great start to your Friday morning.

Thank you so much for joining us today.

This is the Civic Media Network.

My name is Jamie Martinson.

Brian Noonan (host)

Good morning.

I'm Brian Noonan.

All right.

Does Aaron Rogers go on your Packers Mount Rushmore?

855-75 Civic, 855-752-4842.

We'll go around the horn in a minute.

But first, Aaron Rogers, if you have not heard, is planning to retire after

this season he has said this is it this is his 22nd season he is of course with the Pittsburgh Steelers now according to ESPN's Brooke Pryor when asked Wednesday if the campaign would be his last in the NFL Rodgers answered yes this is it and then the Atlantic's Brendan Howell reported

that he said it as well.

The Steelers announced Monday that Rogers has signed a one-year deal to return for a second season with the franchise.

He said Wednesday he had originally some doubt about whether he would retire and hadn't made his decision until after the 2026 NFL Draft wrapped up in April.

So Aaron Rogers still playing our resident Packer

Jamie Martinson (host)

fans.

He's back.

Yes.

It's a reunion.

And it actually surprises me because, boy, that was an icy breakup.

Brian Noonan (host)

Oh.

Yeah, I was going to say, they didn't at the end.

They were not chummy.

Jamie Martinson (host)

No,

Parker (contributor)

they

Jamie Martinson (host)

were not.

Parker (contributor)

Yeah, but can you?

But he had his most

Jamie Martinson (host)

success under McCarthy.

Parker (contributor)

That, and there's no shot that Rogers would have gone without a retirement tour.

Jamie Martinson (host)

Yeah, this is true.

Yeah,

Parker (contributor)

his

Jamie Martinson (host)

ego would not allow him

Brian Noonan (host)

to do

Jamie Martinson (host)

that.

No, I understand that.

Um, so.

Brian Noonan (host)

Ayahuasca in every city.

Steam hut before the game.

Unidentified Speaker 2

Parker, I'm going to start with you.

Is he on your Mount Rushmore of Packers?

Parker (contributor)

I kinda, I think he is.

He has to be, right?

Yeah, I think he needs to be because of the fact that it, and this is piggybacking off of the fact that Brent Farr has to be on that Mount Rushmore as well.

Agreed.

I think, yeah, I just think he needs to be because he was able to continue that success.

I mean, are

Jamie Martinson (host)

we talking just players?

Because if we're talking anybody, then I'm putting like Ron Wolf up there too, right?

Because

Parker (contributor)

of what he was

Jamie Martinson (host)

able to do to turn the team around when he came back in.

Brian Noonan (host)

When

Jamie Martinson (host)

he was hired to, you know, basically

change the franchise.

I would also put Ron Wolf up there as well.

Reggie White.

Brian Noonan (host)

You only get four.

Jamie Martinson (host)

Yeah.

Reggie White would be another one I'd put up because he also changed the franchise.

But if you look, the three players that I would put up there all kind of came from the same era under the same coaching tree.

Parker (contributor)

Yeah, it is.

I've got, I would, for players that would have Rodgers, Favre, Reggie White.

And then I think Vince Lombardi, I think, I don't run Wolf is a really good argument as well.

I think I would go to Vince Lombardi first though, because he laid the foundation and he did do.

that front office kind of stuff.

Unidentified Speaker 1

You get four people.

Parker (contributor)

Remember the record.

Unidentified Speaker 1

There are

Parker (contributor)

four

Brian Noonan (host)

heads on my rush work.

Unidentified Speaker 1

I'm talking

Brian Noonan (host)

to you, Jamie.

Jamie, yeah, you rattled off like 18

Unidentified Speaker 1

names.

Yeah,

Brian Noonan (host)

45 man

Jamie Martinson (host)

roster.

I just think that's it.

I think there are a lot of options and it depends.

And if you want to go really old school to the very beginning of the Packers history or if you want to look at the rebuild because let's be realistic as as bearish fans, you are all very well aware that in the 1980s, this team.

sucked, right?

Brian Noonan (host)

Right.

But you have to, I think you have to, if it were me as an outsider, it's Vince Lombardi, it's Brett Favre, Aaron Rodgers, and then I'm then I'm torn.

Do I go curly Lambo as the founder and the original coach?

Do I go Bart Starr who brought Green Bay to like national prominence?

that that fourth spot is a little is is a big question but the first three should be non-brainers and no-brainers and I would have to go I would say because I grew up as a little kid the only only player I ever knew outside of the Bears was Bart Starr and Roger Stovak and Terry Bradshaw those were the only ones so I'm gonna go Lombardi, Starr, Farve

Rogers Roger from

Jamie Martinson (host)

Stevens Point chiming in say his Rushmore would be star Lombardi farve and Rogers

Brian Noonan (host)

same as same as mine.

Jamie Martinson (host)

Yep.

Brian Noonan (host)

Good thinking Roger great minds Great minds, and I'm you know I'm not I don't even have any skin in this game

Unidentified Speaker 1

I'm surprised to see to both quarterbacks in a lot of people's Mount Rushmore I mean the Packers that such a long history,

Jamie Martinson (host)

right?

That's why the

Unidentified Speaker 1

Mount

Jamie Martinson (host)

Rushmore

Brian Noonan (host)

is

Unidentified Speaker 1

hard

I don't

Brian Noonan (host)

know who I would put in from him.

You

Unidentified Speaker 1

have Reggie White.

You

Brian Noonan (host)

have Ray

Unidentified Speaker 1

Nitsky.

Yeah.

Yeah.

Jamie Martinson (host)

I mean.

I guess too, for a lot of people, and if you talk to Packers fans, I think a lot of them would put Rodgers on there, but then the fact that he was only able to win the one Super Bowl, but yet get so close so many times, I think for some also tarnishes that, because that was always the biggest when you talk to Packers fans,

Unidentified Speaker 2

right?

Jamie Martinson (host)

That is where their mind goes, well, he only brought us one trophy, right?

I'm going to take, go out on a limb here, hot take this morning.

I don't even believe it was Aaron Rodgers leadership that propelled that team.

I believe it was Charles Woodson in 2010.

Unidentified Speaker 1

Another, another one of the greatest defensive backs of all time.

Brian Noonan (host)

It's very hard.

How do you, how do you narrow it down to four?

Unidentified Speaker 1

Roger and Stevens Point says, star, Lombardi, Farve, Rogers.

Again,

Brian Noonan (host)

three quarterbacks.

That was nice.

Thank you for

Unidentified Speaker 1

the repeat.

Three quarterbacks is a

Parker (contributor)

lot.

I have a hard time

Brian Noonan (host)

putting all three of them

Parker (contributor)

on there.

Brian Noonan (host)

That's yeah.

There's got to be other.

And that was mine too.

But yeah, as I think more about it, I think it's because it's easy with quarterbacks, right?

They get all the headlines.

Everybody knows it.

Brian,

Unidentified Speaker 1

who are your, what is your Mount Rushmore of Packers boogeyman?

The people, the names that just haunt you, because I'm trying to think of it that way.

Wow.

Brett Favre.

Aaron Rodgers.

Brian Noonan (host)

Enemy number

Unidentified Speaker 1

one.

Randal

Brian Noonan (host)

Cobb.

Yeah, those two.

Oh, you mentioned.

Jamie Martinson (host)

Yeah.

Wow, look at the bears fans.

Brian Noonan (host)

No, it's like well, there's so many nightmares that's it's like

Unidentified Speaker 1

Donald driver Green

Brian Noonan (host)

yeah,

Unidentified Speaker 1

it's

Brian Noonan (host)

like who makes the Mount Rushmore of that the same the same list that made the Packers Mount Rushmore You know because all those people brought dread what I love is that we can't like just

Jamie Martinson (host)

land on anything

Brian Noonan (host)

because there's so many

Jamie Martinson (host)

people to choose from

Brian Noonan (host)

so

Jamie Martinson (host)

Good job.

Brian Noonan (host)

All right, well, when we come back, it is going to be after the news.

And we'll share some stuff you need to know.

A lot going on in the next hour.

Swipe or stay.

And we'll talk to the fabulous Farm Babe.

It's all coming up on daybreak right here on the Civic Media Network.

Brian Noonan (Host)

Wisconsin Wakes Up Here.

Back to Daybreak with Brian and Jamie.

Jamie Martinson (Host)

Good morning.

Thank you so much for joining us this morning on the Civic Media Network.

If you're in Madison listening on WMDX or in Wausau and WXCO or in Wisconsin Rapids listening on WFHR, thank you so much for having us on.

My name is Jamie Martinson.

Brian Noonan (Host)

And good morning.

I'm Brian Noonan.

Glad you're here.

It is just after seven o'clock.

Getting ready to head out the door, but there is more you need to know.

It's a wake up call in more ways than one.

Time for some shit you need to know.

Listen, it's a long weekend.

Perhaps you will be venturing outdoors.

The weather is supposed to be nice.

You'll be hiking around.

You'll be cutting the grass.

You'll be doing all kinds of things well.

Fear the deer tick.

Yes, more than half of tested deer ticks in Wisconsin are carrying the bacteria that causes Lyme disease.

According to a new Marshfield Clinic study, researchers analyzed nearly 12,500 ticks submitted by residents through a citizen's science project of the 707 adult female deer ticks tested.

51% carried the Lyme disease bacteria higher than expected.

Wisconsin has recorded a record 6,469 Lyme disease cases or they did in 2024 cases quadrupled over the past 20 years.

Now expert stress the risk.

risk of infection is relatively low, only about 3% since ticks must be attached for 24 to 36 hours to transmit the disease.

So what does that mean?

Yes, get home and just like monkeys, check each other for ticks.

It's going to be fun.

Turn it into something else.

If you're a consenting adult, I don't want to get in your business.

But just know there's

Jamie Martinson (Host)

no questions.

Brian Noonan (Host)

Yes, I don't ask questions.

I just think of scenarios in my mind.

Most of the ticks

were submitted for this were wood ticks.

They don't spread Lyme disease.

So the findings highlight the need for awareness, especially in high risk regions like southwestern Wisconsin.

So again, be careful with the ticks.

I had one couple

Jamie Martinson (Host)

weeks ago

Brian Noonan (Host)

was gross.

Jamie Martinson (Host)

Aspie and I went out for a hike this past week.

And when we came home, I pulled three off of her or four off of her and three off of me.

And they were yeah, so they were just crawling around.

They still hadn't you know, found a place to just kind of

nest and do their thing, but she's hilarious.

I always know when she's got a tick on her because she's got really short hair.

So she feels it start to crawl up that really short hair and she absolutely will not like let it go.

She absolutely won't and she will continue to turn.

She'll just sit down and tell somebody does something about it.

So I always know- Fix me, fix me.

Exactly.

So I always know when she has something crawling on her because she is very persnickety about how that feels.

and how that feels on her hair.

So I can, I can usually mitigate those pretty quickly on her, but they were in my socks and everything when we got home.

Yeah, that's,

Brian Noonan (Host)

that's gross.

My little one, my little dog is very fluffy.

Jamie Martinson (Host)

Okay, hard to find her when we're

Brian Noonan (Host)

walking.

And so yeah, but I spent the other night, we were cutting birds off of her for

Jamie Martinson (Host)

a half hour.

Yikes.

Because

Brian Noonan (Host)

I'm like, Oh,

Jamie Martinson (Host)

okay.

Yeah.

So

Brian Noonan (Host)

just

You

Jamie Martinson (Host)

and your dog and everybody

Brian Noonan (Host)

be careful.

Jamie Martinson (Host)

Use the repellents if you have to.

And I know there's a lot.

When it comes to your pets, I know that there's a lot of people who are skeptical of the medicines.

I get that.

Talk to your vets.

Make sure that they're on something proper because here in Wisconsin, well, we don't have a shortage, obviously.

In other stories this morning, stuff you need to know.

This is good news if you've been following the cases in Minnesota because a woman there described as the mastermind of a

massive COVID-era fraud scheme has been sentenced to nearly 42 years in prison.

Her name is Amy Bach and she was convicted of wire fraud and bribery tied to the Feeding Our Future case.

Prosecutors say that scheme stole more than $250 million in federal funds with only about $50 million recovered.

Bach has been ordered to pay over $242 million in restitution.

The case is considered one of the largest pandemic

related fraud cases in the country.

Federal officials announced these new charges against 15 additional suspects linked to related fraud schemes.

Now, new cases involve more than $90 million in additional alleged fraud, including misuse of childcare and Medicaid funds.

Officials say some schemes involve falsifying meals for children and inflating staffing numbers so that they could collect the government money.

Authorities emphasize the crack that the crackdown is on

ongoing with a growing federal effort to investigate and prosecute fraud across the Midwest.

Um, you know, it's funny.

Uh, this is great.

Um, I, what I think is interesting is for all of the, the rhetoric that has been involved in this fraud scheme and that Nick Shirley video that we saw a few weeks ago, months ago now at time is just of the essence in my mind at this point.

Uh, but that we saw.

It turns out that it wasn't the Somali community that was prosecuted after all.

But

Brian Noonan (Host)

they look different.

We got to go after them first.

No, this is good.

Minnesota, it shows and it takes all the argument away from these MAGA folks who were, what about Minnesota?

Yeah, they're investigating it.

And just like they're investigating the ice shootings, and they're getting the job done.

So why don't we take a little.

cue from them and maybe prosecute people like they deserve to be prosecuted.

So

Jamie Martinson (Host)

yeah,

Brian Noonan (Host)

good job.

Good job, Minnesota.

And well deserved punishment.

Jamie Martinson (Host)

Yes.

Brian Noonan (Host)

You want to cheat?

And you get caught?

Well, you got to pay the price.

All right, this is good news.

The big story today is good news for Wisconsin voters because a federal judge has rejected the Trump administration's attempt to obtain Wisconsin's full unredacted voter registration list.

The administration has been requesting detailed voter data, including partial social security numbers or driver's license numbers, saying it needed it for verification efforts.

All right.

The Wisconsin Elections Commission refused, arguing that releasing that level of personal data would violate Wisconsin privacy laws protecting voters.

So the U.S.

Department of Justice sued the state, claiming the information was required to ensure compliance with federal election laws, including the Help America Vote Act and the National Voter Registration Act.

The DOJ also argued the record should be released under a provision of the Civil Rights Act of 1960.

Well, bad news for you because the Supreme Court's voting all of that away.

So we don't

Jamie Martinson (Host)

have to worry

Brian Noonan (Host)

about that anymore US District Judge James Peterson disagreed He really he ruled that voter registration lists do not fall under that section of the Civil Rights Act and because of that finding the judge dismissed the case with prejudice Meaning the federal government cannot refile the same claim the ruling didn't address other arguments However, focusing solely on legal questions of whether the Civil Rights Act applied

Voting rights advocates, including the ACLU, intervened in the case and warned the request could be used to create a national voter database or challenge voter eligibility.

And we're seeing that already start to happen in some places.

Advocates argued the effort could lead to eligible voters being wrongly flagged or removed from voter rolls.

And we saw this just the other day.

We reported on that too.

Wisconsin is one of 29 states in the District of Columbia targeted by similar lawsuits from the Trump administration.

I will let you divine why those 29 states are being targeted.

I don't need to tell you that you're smart enough.

Courts have now dismissed at least eight of those cases signaling growing legal resistance to the strategy.

It sounds like the same strategy they used after the 2020 election, while all these lawsuits lose in court time and time again.

and yet keep hammering on the lawsuit and the fact that we need this

Jamie Martinson (Host)

to

Brian Noonan (Host)

get voter registration.

And we got to get rid of all the dead people and the illegal people that are voting, all the people that shouldn't be voting.

Jamie Martinson (Host)

I mean, it's just another way to erode trust and to make sure that, as we've said,

right people will put that in air quotes or actually voting in the elections.

What I thought was fascinating is that they tried to use the Civil Rights Act from 1960.

And specifically, I did a little deep dive into this.

They were looking at Title III as part of that law that they were trying to use so that they could get these records.

Now, that law does allow the Attorney General to inspect election records to make sure voting rights are protected.

The key difference, though, is that oversight is not the same as

limited access.

And that is was the argument that Judge Peterson made in this particular case.

You just don't get to sweep up highly sensitive data like driver's license numbers and social security numbers without some sort of clear justified reason.

And that was essentially what the DOJ was trying to do to Wisconsin voter rolls.

And this has been an ongoing debate, right?

Just a few months ago when the vice president was here, they asked him specific

about the voter rolls and things like that.

And he made a point to say, yes, we're gonna, you know, if you don't have anything to hide, you should be willing to hand him over.

Well, no.

I hate

Brian Noonan (Host)

that.

Jamie Martinson (Host)

I hate that

Brian Noonan (Host)

reasoning.

What do you got to hide?

I don't know, my privacy.

Just because

Jamie Martinson (Host)

I don't

Brian Noonan (Host)

want you to have my information doesn't mean I did something wrong.

Jamie Martinson (Host)

Right.

And I don't care.

Parker, are

Brian Noonan (Host)

you listening?

I'm sorry.

Are you listening to something in there?

Do

Jamie Martinson (Host)

we have something running in the background?

I'm hearing a

Brian Noonan (Host)

guy.

I'm hearing some guy talking.

Jamie Martinson (Host)

Do we have something running in the background?

Anyway, we'll get that figured out.

Sorry, yeah, it's driving me nuts and I don't know if I'm the only one who can hear it.

No, I can hear it once in a while too periodically.

I

Brian Noonan (Host)

know I'm like a dog, but squirrel, squirrel, squirrel.

But I'm like, wait, we're talking.

And then if you're watching on the stream, you see me, I'm taking my headphone.

Jamie Martinson (Host)

I'm looking around like, what are we hearing?

I don't have any speakers

Brian Noonan (Host)

on.

I don't have anything

Jamie Martinson (Host)

on.

Yeah, I was just checking all my stuff too.

things turned out I've got no you're good you're good I've got somebody else

Brian Noonan (Host)

probably was hearing it anyway

Anyway, to your point, yes, that excuse that they were using, why don't you just

Jamie Martinson (Host)

turn it over?

The 2020 election, let's be clear once again, it was litigated from every angle.

There were audits, there were recounts, there were court cases, there were legislative reviews.

Even the investigator that was brought in by Robin Voss, Michael Gabelman, to investigate the 2020 election could find no fraud and then had his law license suspended.

for three years by the Wisconsin Supreme Court because of his role in the investigation of the 2020 election.

So no matter your politics, I mean, we should all agree that our personal information should be protected and that the federal government really has no right to have that information just readily on hand.

Brian Noonan (Host)

If you're somebody who's arguing for this, imagine if, you know,

some sort of registry where they had a list of every person who had a gun and every gun they had in their house and they have part of your address.

How would you feel then?

Do you want to?

Well, listen, if you're not doing anything wrong with that gun, why would you be afraid of the state giving all your information to a national database?

Because I don't want them to know.

That's why.

Right.

Because it's none of their business.

What my social, they know my social security number because I have to file taxes all the time.

Jamie Martinson (Host)

Here's another question that I have for, for, uh, uh, maybe Republican voters.

Do you care anymore?

It's been six years.

Your guy won two years ago.

Like, do we

Brian Noonan (Host)

care?

Jamie, if we keep harping on that.

then we don't have to start it fresh for the next election.

We're still in a continuum of look how corrupt these elections are,

Jamie Martinson (Host)

look

Brian Noonan (Host)

how rigged the system is.

There's widespread voter fraud.

We've been talking about this for the last 10 years, so why would it have changed now?

It's all part of the bigger plan.

If you keep sowing mistrust, it's a perennial.

to put it in gardening terms.

It's gonna keep blooming.

You don't have to replant it every election.

It's just there, and it's always going to come

Jamie Martinson (Host)

up.

I guess at this point, if no matter how you vote, the question should be, why do we keep relitigating it?

And let's move on.

Are we not going to start addressing some of the issues that are even bigger?

And I think, and I understand why they're doing it, but if you voted for this administration,

Do you care anymore?

And are you ready to just move on?

Because...

Brian Noonan (Host)

Well, we're starting to see that already, right?

In Congress.

A lot of the Republicans are like, this is this constant obsession with 2020 is hurting everybody down the ticket, which I'm all for.

But yeah, if you're a Republican, you gotta be going, just shut up.

Jamie Martinson (Host)

Right.

Move on.

Brian Noonan (Host)

We won.

We won.

And we're gonna keep winning.

Everybody's winning bigger, better.

Hey, we're going to swipe, or maybe we'll stay.

We don't know what we're going to do, but we're going to find out next.

Frank's going to jump on.

It's Swiper Stay Next on Daybreak on the Civic Media Network.

Frank (senior producer)

Let's break out of the bubble and see what's happening out there in pop culture.

It's Swiper Stay on Daybreak.

Host

722 right now.

We hope that you are having a great morning.

Thank you so much for joining us today.

It's the Civic Media Network.

This is Swipe or Stay.

We're going to put the politics aside for just a few minutes with our senior producer, Frank, while we dive into the pop culture world.

Good morning.

How are you today?

Frank (senior producer)

I'm doing great.

On the live stream after the segment, we'll talk more bourbon, Brian.

I'm a little disappointed.

I'm not mad.

I'm disappointed.

Brian

Dude, if I had spent $90 on that bottle yesterday, which

Frank (senior producer)

is all it was.

Fine.

We'll get it.

You're not

Brian

married to my wife.

Let's swipe or stay.

Frank (senior producer)

We're going to swipe or we're going to stay.

So here's how it's going to work.

I'm going to read some pop culture headlines.

Brian and Jamie will have to decide whether to swipe.

onto the next story or stay and hear more.

Parker gets to be the tiebreaker if these two just can't decide.

Real quick, real quick before we get into Swiper's day, because I didn't want this story on the swiper's day portion because it's kind of weird.

Kyle Busch, the famous NASCAR driver, passed away unexpectedly yesterday at the age of 41.

Right now, we don't have much details as to.

why we just know that he was in poor health and it was very rapid.

We'll keep you updated if more stuff comes out next week, but.

Host

It was

Frank (senior producer)

very strange because

Host

we found out he passed away late in the afternoon.

And

Frank (senior producer)

about

Host

four hours prior to that, there was news that he had been admitted to the hospital with a severe illness.

We'll put that in air quotes.

Frank (senior producer)

And then within four hours, he had passed away.

Host

So it was, if you're an Ascar fan, I mean, yeah, that's a race band.

That's pretty shocking.

Frank (senior producer)

It's rough.

All right, on to the more lighthearted stuff.

Benign, yes.

Famous guitar company sparks major controversy.

Brian

Oh How many there's there's Gibson there's less Paul?

No, let's pull those gifts.

I should stay

Host

I'm gonna stay plus your you play guitar.

So we'll dive

Frank (senior producer)

into this

Host

story for you Frank stay.

Frank (senior producer)

Thank you Let me go down a real rabbit hole.

Okay, so this is a no, this is really interesting when it comes to trademark stuff.

Okay thunder

right now is quickly becoming the most hated guitar brand in the world.

This is thanks to a lawsuit that they won.

So back in March, Fender scored a default judgment against Chinese-based Yiwu Philharmonic Musical Instruments Company in the Düsseldorf region in Germany.

That set out that the strat was no, the vendor stratocaster was no longer a simple trademark, but a copyrighted work of applied art.

This is very important.

Wow.

Okay.

Therefore, in recent weeks after that ruling in Europe, multiple guitar makers have received letters from the law firm Bird & Bird informing them of the EU ruling and demanding that as a result, the brands in question cease producing guitars that use that type of guitar body.

They have to recall and destroy any existing unsold inventory, provide sales data on how many of these instruments have been sold and provide financial restitution for damages and legal fees.

Now,

Brian

I have two birds for you.

Frank (senior producer)

If you're on the live stream and you're not sure what I'm talking about.

This is what we're talking about.

All right.

It is the stock image that you think of when you think electric guitar So Fender is coming out and saying well if this shape is a work of art Nobody can use this shape

Host

It's like a basic guitar shape, right?

Like

Frank (senior producer)

it is the most

Host

copied

Frank (senior producer)

basic guitar shape It's like an

Brian

acoustic all acoustic guitars look exactly

Frank (senior producer)

they all look exactly the same so everybody's

Speaking out against Fender, two very important YouTubers that I even subscribe to have gone out on a limb and said, this is probably going to ruin my relationship with Fender, but this has to be stopped.

It's a huge issue right now.

I'm not sure where it's going to go, but Fender is really pissing people off.

That is

Host

very interesting.

Frank (senior producer)

I

Brian

know.

Host

Yeah.

No,

Frank (senior producer)

that's fascinating about business and trademarking and arts and guitars and YouTube.

Host

Like we

Frank (senior producer)

know.

All right.

Moving on.

The Britney Spears DU IRS footage was released.

And yes, we do have audio.

Since you have

Brian

audio, I'm going to stay.

Otherwise,

Frank (senior producer)

I

Host

will stay.

Frank (senior producer)

Oh, yeah.

There we go.

All right.

The audio quality is not great, but if you listen close, listen, it's from the department, from on the scene, listen closely and you'll hear the

Jamie

exchange.

Oh my God,

Frank (senior producer)

that's good.

I guess that she never killed a

Brian

man

Frank (senior producer)

on a bike.

This is true.

Her mom did kill somebody on a motorcycle in a driving accident.

Did she

Host

basically call herself a Stepford wife?

Did I hear her?

She's

Brian

100% literally

Host

gay.

What

Brian

did she take besides Prozac every morning?

I missed that first thing she took.

She said, I take something in Prozac

Frank (senior producer)

every

Brian

morning.

Frank (senior producer)

All I know what was found in her system was Adderall.

I think it's Adderall and Prozac.

Brian

Adderall,

Frank (senior producer)

Prozac

Brian

every morning.

Frank (senior producer)

So that's why the police officer said, if you continue to do this, you could.

Yes, sir.

I know my mom actually killed somebody on a bike, but I've never done that before.

Well, there's still time, Brittany.

That's the good news.

At least

Host

we know how

Frank (senior producer)

we got

Host

all the dancing videos on social media at one point.

Frank (senior producer)

Wow.

See, aren't you glad you stayed?

No.

All right, we've got one minute.

Neighboring state proclaims state sandwich thanks to TV show.

Brian

Oh, yes.

I'm done.

Frank (senior producer)

Stay.

SPEAKER_??

Stay.

Frank (senior producer)

Illinois has made the proclamation that the Italian beef sandwich is the official sandwich of the state of Illinois.

Thanks to the show, the bear, which is set at a famous beef shop.

Brian, real quick, you've lived throughout the state of Illinois.

Does it deserve the title?

Brian

Anything south of Koch County, they're going to tell you it's the horseshoe.

Frank (senior producer)

The horseshoe was named as the.

official open state sandwich.

So it did get recognition as

Brian

well.

I was going to say the hot dog, but then again, that's a Chicago thing.

The beef is a good pick, but not because of the bear.

The bear sucks.

You heard it here first.

That's Swiper say.

Thanks, Frank.

Great week again.

When we come back, we're going to talk to the fabulous farm babe.

Pam Yankee joins us to talk about some issues in the agricultural community here in Wisconsin.

It's daybreak on the Civic Media Network.

Announcer

Local voices statewide impact.

It's daybreak with Brian and Jamie.

Jamie Martinson (host)

Thank you so much for joining us this morning on the Civic Media Network, a little sunshine in Madison today and hopefully around other portions of the state should be a great Memorial Day weekend around Wisconsin.

If you have any outdoor plans.

It's 735 right now.

My name is Jamie Martinson.

Brian Noonan (host)

And good morning.

I'm Brian Noonan.

Well, it's not news to anybody.

We're all paying more for groceries, gas, utilities.

Farmers, though, have added costs, including, among other things, diesel fuel, fertilizer.

And these costs are requiring farmers to make tough choices about how they spend their resources.

In addition to rising costs, farmers are also paying attention to a new trade deal with China.

It is always a pleasure to welcome Pam Yankee, the fabulous farm babe and host of the Midwest Farm Report to the program.

She's here to give us a few updates on the state of Wisconsin's agricultural community.

Pam, always good to see you.

Thanks for being here.

So as I said, we all know costs are going up everywhere.

But where are farmers in Wisconsin seeing the biggest rise in their input costs?

Is it fertilizer, fuel, something else?

And how are they adjusting to those increases?

Pam Yankee (guest)

A lot of it depends on every farmer's individual.

That's part of the reason why I love the industry.

Many farmers tried to be proactive in 2025 and pre-purchase their fertilizers, at least as much as they could.

2025 the problem was a lot of our retailers did not want to give you a price or they couldn't get a price because things that already started to unwind.

So a lot of farmers put money down on their fertilizer last year.

If they ended up being needy and had to buy more, then they really suffered the consequences with escalated prices.

So fertilizer definitely caught our attention right out of the bat.

Diesel prices.

Now again, remember farmers are very proactive.

It's part of our tax strategy.

to try to prepay for a lot of the inputs that we're going to need the following year and take the tax benefits, take the discounts that our dealers and cooperatives offer us.

If we can accept delivery of some of those things, that really helps us out too, as far as peace of mind.

Because last year, you might have been able to buy the fertilizer technically, but getting delivery of the fertilizer was the other thing.

Okay, I bought it from you.

Where is it?

That kind of thing.

So there were a lot of different moving parts that already started to impact producers at the end of 2025.

Now, we're into 2026.

Diesel is another one of those elements where farmers will generally try to buy in advance or maybe contract what they're going to need.

Many farmers will buy what we call red diesel, which is a little different than what you're going to see at the pump.

It's farm grade.

So they'll get a little bit of a discount per gallon, but it's still pretty doggone expensive.

Everything that we do in agriculture requires horsepower.

And for the most part, horsepower requires diesel.

You're not going to see, that's one of the big struggles they have with this idea of an electric tractor.

Really hard to get your RPMs and your horsepower up on an electric tractor.

We still rely very much on diesel.

So that spends something that's hit them.

You alluded to the fact that we were really caught.

in a quagmire being unable to sell the crop that we grew in 2025.

China shut the spigot off.

They started to channel all their energies as far as purchasing them specifically soybeans to South America.

Now you have to understand the United States and South America are always toggling for the the world soybean market and let's just call that China.

So remember southern hemisphere right now they're basically in their harvest window so they will serve the world market until the United States soybeans are ready to go.

What got screwed up is China said, no, we're not going to work.

We can't rely on the United States anymore.

We're going to take everything from South America.

Excuse me.

And that left a lot of US soybeans in our storage, in our warehouses, waiting for the market.

Well, we're still kind of waiting on that market.

You alluded to the conversation the President had with China President Xi in Beijing, $17 billion of agriculture commitment annually through 2028.

Well, that's all well and good, but the devil's in the details.

We do not know where that 17 billion will be spent.

It will not be spent in soybeans.

I mean, exclusively.

It's not going to be exclusively in soybeans or corn.

Some of our beef producers said they're thrilled because they've finally gotten phytosanitary certificates so they can start moving beef back into China.

Now you say, hey, wait a minute.

I hear stories that there is no beef in the United States.

We're short ourselves.

Yes, we are.

But in China,

They look at what we call variety meats.

They like the tongue, the heart, a trope.

They like things that the United States does not want.

And that adds value to the carcass that our US beef producers are growing.

So there's a lot of different pieces that are moving right now.

Farmers have got their operating costs.

Obviously, I won't say covered, but they know what they are.

The seed is in the ground.

And as is our nature and agriculture,

We're optimistic that by the time we get ready to harvest, the market will present opportunities for us to sell at a profit.

And that's what everybody's watching for right now, including myself.

My home farm, we only have 100 tillable acres, but I can't screw it up, if you know what I mean.

At the rate it costs me per acre for fertilizer, seed, diesel, and some hired labor to help us out, I can't afford to make a mistake or my Yankee.

We were talking about my 92-year-old mom on the farm.

All of a sudden, Mayaki's got an alternate lifestyle that she's going to have to think about.

Anybody involved in agriculture has got to take every penny seriously.

And like I said, now that farmers have got everything in the ground, now we're going to have to come back maybe with more fertilizer, might have to control some weeds, might have to control some insects, so there's more inputs that will come.

Every time we make a pass on that field, it's going to be more desert, it's going to be more labor.

But at least if we get the seed in the ground, we feel better.

about the chances that we're going to be able to pay our bills and rally back.

So like I said, it's not a nice place to be in.

We certainly wish that Mother Nature would have treated us a little bit better in Wisconsin earlier.

Sure.

We thought 80 degrees.

Oh my goodness, we're going to get started early and then all of a sudden slap, bam, we're back into freezing overnight.

So it's going to take probably another 45 days, I believe, before a lot of Wisconsin farmers will be able to express with me any confidence on what their crop looks like, how they're feeling about it,

and what their bottom line potentially could be by the time that we roll to December.

Jamie Martinson (host)

We're talking with Pam Yankee, the fabulous farm babe, also the host of the Midwest Farm Report, midwestfarmreport.com.

When we're talking about the affordability and a little bit of the stability, I've read reports that there's some farmers that are thinking about shifting from maximizing their yield to maximizing their profit.

And I want you to explain what that means and if that's a big mindset change for the farming community.

Pam Yankee (guest)

Now, I mean, I wouldn't say that it's a mind frame change.

We this this is what we do.

This is what we do Right if you know, this is I mean quite frankly, let's slow down and just think a little common sense here if my Unit price is higher.

I need a higher bushel return If I have to have higher bushel return, I want more bushel.

I mean the If the price is low, I got to have more if the price is high.

I don't have to worry quite so much

about the yield.

And listen to me, there is not a farmer out there that looks for average.

Do you understand?

How many of you wake up in the morning and say, okay, yeah, today I think I'm going to just be average?

Wisconsin farmers are always looking to up the ante.

They are always looking to raise the bar.

And obviously that's great if the prices go up, but it's necessity if the prices are low and expenses are high.

So that mind frame.

I've never witnessed a farmer that conscientiously said to me.

Oh, no, I'm not going to worry about yield I'm gonna I'm gonna worry about you know Cost per unit everything the kitchen sink goes into farming today.

You don't miss a trick Whether it's how many hours of labor am I going to hire?

How many how many units of and am I gonna put on?

How many pounds of seed am I gonna?

I mean there is there you have no idea how

finally calculated every move is in agriculture today because of the conversation that we started on the outset.

My margins are shot.

My possibilities are limited.

I have uncertainty all around me, more so this year than we've seen in a little while.

Brian Noonan (host)

Pam, you talked a lot about the fertilizer and the pre-buying and all of that.

Correct me if I'm wrong.

I was reading this and it said that some farmers

are cutting back on the fertilizer, because to piggyback off what you said, they want a higher yield of their crop, obviously.

But does cutting back on the fertilizer, how does that affect the crop, if at all?

Pam Yankee (guest)

Well, oh no.

So again, how much do you know about your field?

That really gets to be the issue.

A lot of farms spend a lot of money on soil sampling, so they know exactly what nutrients are out there in that field.

For all of you that get irritated,

with our dairy air when we're spread manure that nutrient is absolutely in a year like this so incredibly valuable to Wisconsin farms because of the nutrients it brings back to the soil that is incredible and now you stop and think about a state like Iowa where it's corn beans not necessarily livestock or other states that are just corn beans wheat corn beans wheat with relatively little livestock influence they have to buy all of their fertilizer

In Wisconsin, we are blessed that those dairy cows, those beef animals, those hogs, those chickens, give us those nutrients in that form.

So that's one of those things that, like I said, I understand people's irritation with it.

But as a farm kid, that saves me a lot of money.

That saves me a lot of effort, and it's also good for the soil.

So like I said, Brian, how farmers approach things are in every element.

from my labor, from my energy, from my inputs, and then how am I going to backstop it, and what is the yield going to be?

They don't cut fertilizer, generally don't want to cut fertilizer just because of its expense.

If the soil needs it, I got to have it.

Maybe I take a different look at my source, or I may try to do it in different, we have so much technology, forgive me, we have so much technology.

we can exactly put down fertilizer exactly where we need it.

So those kinds of things are deployed to try to help us.

But boy, the only time that we really back off on fertilizer is quite frankly, if there is literally no money in the checkbook.

Wow, okay.

Jamie Martinson (host)

Growing up in South Dakota, back to the conversation about the fertilizer.

I had friends growing up on farms who called that liquid gold is what they call their fertilizer.

As you mentioned and alluded to the fact that the next few months are going to be really telling for the farming community, Pam.

But how will farmers know if this potential trade deal with China is actually working, if it's made any sort of difference as the months wear on?

Pam Yankee (guest)

Again, the devil is in the details.

Right after the announcement was made, our corn, our soybeans, our wheat rallied pretty good, about 13 cents.

If you were of the volition that you wanted to kind of hedge your risk and you feel pretty good about what your crop, maybe you've got a full bin of beans that you could sell today, or maybe you feel pretty good about how your crop's developing right now, then you probably stepped in.

Now, we wait and see.

Is it going to be beef?

Is it going to be wheat?

Is it going to be canola?

Is it going to be fruit?

We don't know what the 17 billion will ultimately be spent on.

Every move that China makes relative to that announcement, the market will react and hopefully farmers will capitalize.

Brian Noonan (host)

Well, Pam, it is always a pleasure and very informative speaking with you because, you know, we all know how much we depend on the agriculture industry.

We just don't know the ins and outs and the challenges that are presented to farmers across Wisconsin and across the country.

Pam, Yankee is the fabulous farm babe and host of the Midwest Farm Report.

You can go to MidwestFarmReport.com.

Have a great weekend, Pam.

Thanks for joining us today.

Jamie Martinson (host)

Thank you.

Brian Noonan (host)

Appreciate you guys.

Thanks.

Always a pleasure.

Yeah, it's it's tough going and I would imagine as you look to these deals

Pam Yankee (guest)

and I

Brian Noonan (host)

can't I don't know, you know, as since I'm not a farmer, but you got to be as Pam said earlier, optimistic about

what could come and realistic about the bottom line of everything.

If you missed any of our conversation with Pam or you miss any of our conversations, go to Spotify.

You can subscribe to the podcast.

It's Daybreak with Brian and Jamie.

So make sure you do that.

Then download the Free Civic Media app.

That way you can listen to Midwest Farm Report.

That way you can also then listen to us wherever you are.

Jamie Martinson (host)

And we also had a quick text come in here from Chris.

It says, as a former farm kid married to someone from Michigan, every time his wife complains, he tells

That's the smell of money we're referring to the fertilizer.

Brian Noonan (host)

Yeah, and that's true.

You

Jamie Martinson (host)

gotta

Brian Noonan (host)

have it.

All right, when we come back, there is so much more because this is Daybreak and this is the Civic Media Network.

All facts, no fiction.

It's Daybreak with Brian and Jamie.

Jamie Martenson (host)

Thank you so much for joining us today.

It's the Civic Media Network.

Happy Friday, 7.52 right now.

My name is Jamie Martenson.

Brian Noonan (host)

And good morning.

I'm Brian Noonan.

Now, even before COVID, there was a movement in this country that not only questioned and doubted science, but also began spreading false information around medical treatments, research, etc.

A Harris poll survey of over 2,000 U.S.

adults commissioned by Bayer reveals a profound misinformation paradox around science that is having a profound effect on American life.

Joining us to talk about the study is Mattias Behringer.

He is the executive vice president and head of public affairs.

fairs, sustainability and safety for Bayer Global.

Matthias, thanks for being here this morning.

We appreciate it.

Let's start out with this.

Explain the term misinformation paradox.

Mattias Behringer (guest)

First of all, good morning and happy Friday from my side as well, Jamie and Brian.

Yeah, the paradox is that we use social media as our number one source of information that includes the information about science.

We are frustrated with the kind of information we are getting and we are losing trust in science.

So we are all well aware that the way we are consuming and communicating about science at the moment gets us into a dead end road.

And that's the paradox in a nutshell.

Jamie Martenson (host)

One of the things that I thought was most fascinating as I was looking through this study is the shift in young adults.

In fact, the study says that nearly one in five distrust doctors and science.

So I guess my question is, what is driving that shift?

And if younger Americans trust friends and influencers more than the expert, how do we go about rebuilding that?

Mattias Behringer (guest)

Well, I mean, I'm also very worried about it and I have friends who are medical doctors and maybe you have heard that's those stories as well.

That's ground zero for the lost in trust and science and people will get sicker or not will get the right treatments as a consequence of that.

So we really see those effects trickling down all the way to ground zero, which would be the medical practitioners that actually

spend a lot of time in learning a lot about how to make ourselves healthier and have often done a great job.

So big, big problem.

I don't think that social media will ever be the place where things get better.

The reason being that things are forwarded too quickly, social media

can play with emotions in ways that we really can't control.

They're able to trigger our darkest impulses through social media.

So my hope is in the next generation of media consumption, which would be artificial intelligence.

However, we need to prepare us for that.

So artificial intelligence, if used as an oracle,

will make things even worse, I believe.

But social media, used in a way that allows us to question data, to kind of engage in a conversation about science, could be really a very interesting alternative to today's consumption habits.

And that's also a way to back out of it.

So if you ask me,

Is it that social media or is it the underlying mistrust in things like vaccines with drov vaccine skepticism?

I believe social media is the key propeller of scientific misinformation across a wide array of topics, which is why having different media consumption is the way to go.

Brian Noonan (host)

Mattias Barringer is with us.

He's the executive vice president and head of Public Affairs, Sustainability and Safety for Bayer Global.

Bayer.com is their website.

Mattias, as we're talking about this, we're talking about the real physical problems that could come from people following all this disinformation.

But there's an emotional toll that the study found that I found interesting.

What emotional toll are we paying for this misinformation that we're consuming?

Mattias Behringer (guest)

But if you can't trust anybody anymore, you feel more lonely.

There's a lot of research about the loneliness in our society.

It's very much something that also the younger generation is heavily affected by.

So a loss in trust, be it in science or be it in something else, makes all of us lonelier.

And that's a huge emotional toll.

The other thing is just the frustration that

the headline grabbing an emotion propelling way people talk about science today gets us into places where we resort to snake oil or other things influencers make money with rather than relying on science when it comes to one of the most important things for humans and that is our health.

Jamie Martenson (host)

We've got about just about a minute or so left here.

So is there any optimism that we can actually turn this around or is this just unfortunately part of the landscape that we're going to end up living with now and into the future?

Mattias Behringer (guest)

So first of all, I think the game changer in the way media consumption online search is happening gives me cause for optimism.

It means we need to all go back to the drawing board and learn how to have a different conversation about science leveraging AI.

But the biggest source of optimism for me is that in a country that seems not to be able to agree on anything across the party spectrum, we can't even agree that the sky is blue at times, I feel.

In that country though,

A vast majority across all demographics agrees that us advancing scientific progress here in America is something we all want and that's I think a bad rock to build and to regain trust in the future.

Brian Noonan (host)

Isn't that feeding more into the the paradox again where we we admit yes we need more science and yet we don't trust science but we need more of it we're just not going to trust it.

That part to me didn't make sense as I was reading I was like

I agree that we do need more scientific research and we are falling behind.

But then if most people aren't going to, or a lot of people aren't going to believe it, where do we go?

How do we get those

Mattias Behringer (guest)

things

Brian Noonan (host)

to align?

Mattias Behringer (guest)

I think it's important to trust in the scientific process and not so much about the science.

If we trusted every scientific study, we still would believe the world is flat.

That's not what we need, but we need to revert trust in the process.

Brian Noonan (host)

Well, Matthias, thank you so much for being here.

Matthias Behringer, Executive Vice President, Head of Public Affairs, Sustainability and Safety for Behr.

GlobalBehr.com.

You can read the report.

It is fascinating.

Thanks for being here, Matthias.

Have a great weekend.

Mattias Behringer (guest)

Have a great long weekend, too.

Happy Memorial Day.

Bye-bye.

Safe to you.

There's more when we come back.

It is

Brian Noonan (host)

Daybreak on the Civic...

Brian Noon

of Lake Superior to Lake Michigan.

This is Wisconsin's morning conversation.

A break with Brian and Jamie.

Jamie Martinson

It's 806 right now.

Thank you for joining us this morning in Appleton and Oshkosh.

If you're listening on WISS or in Eau Claire on 93.5 the tap or in Hayward on WBZH.

We're glad that you decided to join us on this Friday morning.

My name is Jamie Martinson.

Brian Noon

And I'm Brian Noon.

And if you missed our fascinating conversation in the last hour with Matthias Behringer, the battle between viral misinformation and shared belief in the value of science, you can always go and listen to it on the podcast.

Go to either civicmedia.com.

You can listen to us live all the time.

And to your podcast.

Dot US.

Dot US.

Yeah, yeah, yeah.

That's I don't know why we would have such a

Strange thing.

Listen.

I'm going to be honest with you.

I love the company.

I'm more, I need to build it up on Spotify.

Spotify, it's Daybreak with Brian and Jamie.

No.com, no US, no nothing.

It's just us and it's our podcast and you can subscribe and so you can go there and do it.us.

That's right.

Jamie Martinson

And make sure you follow us on social media.

If you are a social media fan, Daybreak with Brian and Jamie, you can find us on Facebook.

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You can follow along with all the adventures.

Besides just the ones here on the show.

Brian Noon

Sure.

Of course.

And it's the top of the hour.

So while we're not going to adventure right now, we are going to share some you need to know.

It's a wake up call in more ways than one.

Time for some you need to know.

Can't we just say it?

See what happens just once.

Jamie Martinson

Is the FCC really going to care at this point?

Brian Noon

they're too busy trying to drum Jimmy Kimmel out of the core who's gonna listen hey listeners do me a favor just not that we'll do it but would you be offended if we actually said the s-word

Milwaukee would ban, here's the top story, Milwaukee's going to ban data centers with more than 60,000 square feet according to a new plan and more strictly regulate smaller data centers under a new zoning proposal.

The file which needs approval from the Common Council and Mayor Cavalier Johnson surfaced about a week after local residents learned that plans to redevelop a former Walmart on Hope Avenue include a small data center.

However,

The new proposal won't affect the Walmart redevelopment plans that according to the Aldermen Mark Chambers whose district includes the building.

The new proposal would change the city's land use definitions to distinguish data centers from general office and substation distribution equipment uses and set parking requirements for data centers.

They would be allowed only in industrial light and industrial heavy zoning districts where they are limited

use to cooling systems where they are a limited use, sorry, to cooling system restrictions.

So in those zoning districts, a data center of 20,000 square feet or less is a limited use.

A data center of more than 20,000 square feet, but not more than 60,000 square feet, would be allowed as special use requiring it to obtain approval from the Board of Zoning Appeals.

So basically what this is saying is they don't want data centers right in your neighborhood.

Data centers need to be off where data centers need to be.

Jamie Martinson

I mean, and this is pretty much the story that we've seen across the state for all of these

Brian Noon

different

Jamie Martinson

communities fighting back against these data centers.

But I think it's interesting because when we've seen this play out in several small communities, I think the fact that Milwaukee is now starting to stricter limits, I think that means that other cities might feel a little bit more freedom to follow that.

Maybe the,

Brian Noon

you know,

Jamie Martinson

like the city councils and things might be like, if our bigger.

One of our bigger cities can pause this a little bit and put some restrictions.

Maybe it's time for us to relook at it.

So hopefully it's an example for some of the other cities across the state.

But you know, economic development, that's what they keep telling me.

They keep telling

Brian Noon

me the

Jamie Martinson

utility costs are fine.

They're not.

Ask anybody

Brian Noon

who's got

Jamie Martinson

a data center in their backyard.

Brian Noon

They're not.

They're using water.

They're using electricity.

Yeah.

What was it the other day?

Some play there was a big power outage and it turns out the

Data center right up the road had sucked up all the juice

Jamie Martinson

It's amazing to me that five six months ago

this was barely a blip in the conversation.

And

Brian Noon

now this is a daily

Jamie Martinson

occurrence.

Brian Noon

And it's not

Jamie Martinson

just here in Wisconsin, it's

Brian Noon

happening all

Jamie Martinson

across the country.

Brian Noon

And so

Jamie Martinson

it's just, it's mind boggling to me the five, six months ago, this was, we'd see a story here or there about these data centers.

And now all of a sudden it is, it's everywhere and every state in all sorts of communities, all different sizes are fighting back against this almost day in and day out.

out.

So some of it has even had to go on to ballots about what states and the residents want to do at this point.

So it's kind of mind boggling that we got here as quick as we did.

Brian Noon

We're too far down the road to turn back, unfortunately.

Jamie Martinson

Yeah.

In other stories of stuff you need to know, this one's fun.

I love this one.

The American, you know, it's news.

Sometimes it's heavy news cycles.

So the fact that we get to talk about fun stuff once in a while is good.

for the mine too.

That's right.

The America 250 wheel also is connected to the national semi-quin centennial celebration this year of the signing of the Declaration of Independence.

And it turns out that that America 250 wheel, you're going to be able to ride it if you attend the Wisconsin State Fair.

It's

Brian Noon

being

Jamie Martinson

presented by Meyer, the wheel peaks at 230 feet high.

That is 75 feet

taller than the prior Wisconsin State Fair Wonder Fair wheel, according to a statement put out by the Wisconsin State Fair.

Sounds amazing.

No, thank you.

I'm terrified of heights, but you know, each their own.

Show me the pictures.

The American 250.

Brian Noon

We will.

I would love to

Jamie Martinson

see

Brian Noon

them.

We'll go and you can stay on the ground and go.

I

Jamie Martinson

will feel so much better.

But the American 250 wheel is coming to the Wisconsin State Fair.

Of course, the fair runs the sixth through the

16th of August.

The fair says that it is the largest portable observation wheel in the world.

And when conditions are right, the top of the wheel offers views as far as 14 miles, which is four miles further than the Wonder Fair wheel.

Each of the wheels, 45 gondolas.

Brian Noon

I love that they keep pitting the two against each other.

I know, like there's some sort of competition.

I don't know, like

Jamie Martinson

next year they can put them side by side.

Each of the wheels, 45 gondolas, which seat six people.

each is themed to one of the individuals who has served as president of the United States.

Brian Noon

Oh God.

Jamie Martinson

The new wheel has nine more gondolas than the wonder fair wheel.

We're not done comparing them according to the state

Brian Noon

fair.

Of

Jamie Martinson

course.

The fair is holding a flash sale.

I actually they held a flash sale yesterday to ride those new tickets to ride the the the America 250 wheel.

During the fair though the ride is going to be seven dollars if you want to you know

get that 14 mile view.

So make sure you check it out because again the Wisconsin State Fair August 6th through the 16th at State Fair Park that is in West Alice.

I mean hello it's America 250 wheel super awesome and

Brian Noon

it's the

Jamie Martinson

State Fair.

Brian Noon

State Fair 100% we're taking Parker for the first time he's never been to the State Fair which I find astounding.

Jamie Martinson

We're gonna make you do all the

Brian Noon

things.

Astounding.

So we're normally like old school Ferris wheels bore the hell out of me.

That one's where you're sitting.

But as long as I'm not in the Trump car, I will not ride.

If one of the gondolas is Trump, I don't trust that it would stay up there.

I don't trust that my wallet would somehow be sucked out of my pocket in that gondola.

But I will go Parker, is this something you would ride?

I'm OK with heights.

Okay,

Jamie Martinson

well first of all, I do want to say you said it was like 230 feet.

That's such a why It's America 250 250.

Brian Noon

Yeah.

Yeah.

Jamie Martinson

Anyway,

Brian Noon

I'm sure there's an engineering issue.

Yeah, 20 feet.

Yes

Jamie Martinson

another president

Brian Noon

Problem with the problem with Ferris wheels is they're so slow

And I get that's part of the thing, you get up to the top, you gaze around, oh, I want it then to just drop.

Jamie Martinson

Have you ever seen a double ferris wheel?

Brian Noon

Oh, like there's a one on top.

Yes.

Oh, okay.

Yeah.

Yeah.

Yeah.

Yeah.

And

Jamie Martinson

those are kind of weird because they, they, they go around at the same time, but then the top wheel and the bottom wheel can

Brian Noon

actually spin separately.

Jamie Martinson

Um, and so, uh, before, I don't know when I got scared of heights.

I think it became a thing as I got older, but when I was younger, I remember going on the double Ferris wheel.

I remember going on it one night when, uh, the, the ride operator decided to flirt with the young girls in town and

Brian Noon

he said that.

Jamie Martinson

thing on like the highest level possible.

We were just whipping like I will never forget it and the ride lasted like 20 minutes and it was it was terrifying because of how

Brian Noon

fast it was coming.

Sure, because once carnies come to town, bad things follow.

Carnies, listen, no, if you're a carny and you're coming into town, good luck to you.

Yeah.

But and I'm glad you're there.

But somehow I still, we were never allowed to go to like parking lot carnivals or anything as a kid.

Jamie Martinson

Yeah,

Brian Noon

because of the carnies.

did not trust the carnies to put things together correctly.

Jamie Martinson

Yes.

Yeah.

Brian Noon

That's the thing.

They were they were worried about us, you know, any sort of bad influence.

They're like, right, I don't know if these guys can actually work a wrench.

But they can.

So yeah, I'll be where I'll be riding this America's 250 wheel.

We'll get you up there Parker.

And because we are trying to get a day where we all go to the state fair so I can experience the fair.

I'm game.

Jamie Martinson

Oh,

Brian Noon

we'll take our cream puffs up in the gondola.

Jamie Martinson

Ooh, there

Brian Noon

you go.

Ooh, we can have a little tea party.

Jamie Martinson

Yes.

Brian Noon

A little tea party up there.

Jamie Martinson

Oh, I love it.

Perfect.

I'll sit

Brian Noon

on the.

Frank, we'll have his pinky out.

Jamie Martinson

I'll sit on the bench below, eat my cream puff, and watch all of you.

Brian Noon

Just like a mom.

That's right.

All right.

The boys are going on the Ferris wheel.

Mom's going to sit down on the bench.

Jamie Martinson

It's perfect.

Brian Noon

Love it.

Now, don't leave.

When you get off the Ferris wheel, I'll be saying you're right here.

You just come right over here.

I'm pretty

Jamie Martinson

sure the three of you are capable to do whatever you want.

Probably.

Baby.

Brian Noon

I would hope so.

Jamie Martinson

Depends on how much fair fun we've had by that point.

Brian Noon

All right, let's get to the big story this hour.

The failed surplus deal would have sent Wisconsin budget into the red according to new analysis.

The failed deal on tax relief and school funding would have left for Wisconsin in the red by billions of dollars, according to a memo released Wednesday by the legislature's nonpartisan budget office.

I like them apples.

The proposal died dramatically in the Senate last week after a coalition of Democrats and a few Republicans voted against it.

The deal.

which was brokered, as we know, by Tony Evers, Robert Voros, and Devin Lemayhew.

came with an estimated price tag of $1.8 billion.

The money would have been spent on direct checks sent to income taxpayers, general school aid, increased special education funding.

Well, according to the analysis prepared by the fiscal bureau, that proposal, combined with pre-existing expenditures from the state budget and legislation passed over the last year and a half, would have caused the state to spend an additional $3.5 billion over four years.

Boy, they didn't tell us that when they put the plan out, did they?

That was a boy.

The analysis found, assuming that no other changes in revenue or spending happened, that would leave the state with a $2.95 billion deficit.

Oh.

Ouch.

We didn't play that one all the way out, did we?

Jamie Martinson

Was that what they were banking on, the fact that there was a surplus, though, and the surplus could maybe take care of some of that deficit?

Brian Noon

Well, they told us.

they told us that the surplus would also not be depleted, that we were only going to use part of the surplus.

There were still going to be about almost a billion, I think three quarters of a billion dollars left in the surplus, plus the rainy day fund was still going to be there, which is how some of us, myself included, kind of got a little misled, I would say.

I don't think I'm the only one who thought there were good points of that spending deal, but now this comes out and it's like, whoa, whoa, whoa, whoa.

A, did somebody not do due diligence?

Or B, were we intentionally lied to?

Jamie Martinson

Well, and I think those are good questions.

And I guess at the end of the day, and it would be interesting to talk to the school districts now that were so upset about not getting that funding if they would

Brian Noon

still feel

Jamie Martinson

the same way now.

I'm going to think that, I mean, short term, I guess at that point you're looking at maybe short term.

help for long-term consequences.

Right,

Brian Noon

but the short-term help was, don't worry, we still have money.

It wasn't short-term help that's going to put us at a deficit.

And that deficit then lasts for how long?

Jamie Martinson

Who knows?

Brian Noon

So the people who said we were going to blow it all were right.

Jamie Martinson

A balanced budget is just too much to ask for at any stage, I guess.

Brian Noon

Well, health care cuts and health care coverage always difficult.

There was a rally in the Chippewa Valley.

We'll talk about that after this.

It's daybreak on the Civic Me.

James Kelly (Civic Media Reporter)

Now back to more of Daybreak with Brian and Jamie.

Jamie Martinson (Host)

Thank you so much for joining us this morning on the Civic Media Network.

It is 22 minutes after eight.

Hopefully you're having a great Friday.

My name is Jamie Martinson.

Brian Noonan (Host)

And good morning.

I'm Brian Noonan.

We have bemoaned health care costs and health care.

cuts their continuous worry for most Americans.

Recently, Republican lawmakers voted on cuts to Medicaid, which would leave an estimated 250,000 Wisconsinites without medical coverage.

Western Wisconsin has been hit hard by cuts in health care, two hospitals closing, all the Preva clinics throughout the Chippewa Valley have closed.

Wednesday night, residents took to the streets to let their voices and opinions on the state of health care in the region be heard.

Civic media

reporter James Kelly was there and he joins us now to talk about the rally.

James, thanks for being here.

I gave a few details at the beginning there, but how bad are things getting as far as access to healthcare in the Chippewa Valley?

James Kelly (Civic Media Reporter)

Yeah, I would say they've been pretty bad for pretty much the entire time that I've been out here.

You know, I've been with

civic media about two and a half years now.

And pretty much as soon as I got here was when those hospitals, the closure notices started to happen.

So this has been something that I've been covering for my entire time out here.

And, you know, there's new hospitals that are on the way, but the situation in the interim is has not been good.

And even this week, I'm hearing stories from people who went to Mayo and Eau Claire and said,

you know, I need to be hospitalized for this or that.

And they say, well, we don't have really any rooms or beds available.

So let's put you in an ambulance and take you an hour and a half down the road till across.

Jamie Martinson (Host)

Wow.

James, you were at the rally that took place in Eau Claire yesterday.

Tell us a little bit about that.

Was this a planned thing?

Was it more organic?

Approximately how many people showed up to basically say that health care is important is essentially what they were doing?

James Kelly (Civic Media Reporter)

Yeah, it was planned, but kind of a couple days notice ahead of time, which is, you know, it's pretty impressive to get a few dozen people out there, maybe 50 or 60 at 11 a.m.

on a Wednesday, which a couple days notice, you know, that alone is a pretty impressive organizing seat, but a lot of the

topics at the rally are kind of the same thing that we've heard.

Emergency rooms are getting overburdened, so even if you don't use Medicaid, even if you have private insurance, this is still going to impact you.

You may still not be able to get a bed if you need it.

You may still get bills that you can't afford to pay.

That's the reality of the situation right now when we're waiting for three other hospitals to kind of fully open up their doors over the next couple of years.

But it's that interim time where the last few years have been very difficult for people to access healthcare, labor and delivery services specifically.

People are driving over an hour to give birth, which is almost unthinkable.

Brian Noonan (Host)

Wow.

James, as part of your report, which people can read at civicmedia.us, all your stuff is there.

But you talked to an ER critical care physician while you were out at this rally the other day.

Where did that physician place the blame for this current situation?

James Kelly (Civic Media Reporter)

That has been inadequate Medicaid reimbursement.

Pretty much since the Sacred Heart Hospital and St.

Joe's hospitals closed originally, those were the driving factors that were cited in their closure.

We're just not getting enough in Medicaid reimbursement because as you know, when you kind of get into the more rural areas of America, that's where Medicaid becomes a little more prevalent than maybe in the cities where private health insurance is a little more accessible.

So when hospitals aren't getting enough in Medicaid reimbursement, all of a sudden things like labor and delivery services are no longer a profitable.

business.

They're losing money on these services and at some point you can't just keep losing money and you have to close programs or you have to close hospitals and people have to go elsewhere and those places become overburdened and it's kind of a cycle of not having the reimbursement rates needed to continue to offer these services that people do very much need.

Jamie Martinson (Host)

We're talking with James Kelly.

He is a civic media journalist.

He covers the Eau Claire and Chippewa Falls region on WCFW and WSCM.

I thought in your article it was also interesting that you heard concerns from some of the rally goers about election integrity.

How are voters starting to react based on your conversation about some of the renewed questions about the 2020 election?

James Kelly (Civic Media Reporter)

Yeah, that was something that was a little more spontaneous in the moment.

The impetus for kind of going down that route at the protest was Tom Tiffany earlier this week commenting that FBI agents should continue to question election officials over the results of the 2020 election.

And I was, you know, listening to you guys last hour talk about, you know, how many times do we have to litigate this, investigate this over and over again?

You know, this is six years ago now.

And here we are in 2026 still talking about it.

Some of the people that spoke at the event were poll workers who work in the Chippewa Valley and kind of shared that experience of like, there is no possible way to have fraud here.

The amount of checks and accuracy and election observers looking over your shoulder, like these people are on top of everything that there could be out here.

If there was fraud, one of these investigations or lawsuits would have uncovered it, it never did, but here we are still talking about it.

Brian Noonan (Host)

And James, you've been talking to people in that area for the last couple years.

Are they, and this was a question we were talking about amongst ourselves, are they getting tired of all of this?

Do you think this is hurting the Republican, from what you've gathered from talking to people?

Is it hurting the Republican Party here because of all that nonsense about the recounts and the investigations?

James Kelly (Civic Media Reporter)

I would say there's definitely attention on it out here, specifically because, you know, the congressman who represents this district is Derek Van Orden, who, you know, voted for the one big, beautiful bill and has had his own election integrity questions over the years.

So I think, you know, when the points of these rallies aren't necessarily to kind of drive change right now, it's going to be tough to kind of expand Medicaid under the current political situation or kind of move past these election denialism claims.

the real point of them is to kind of put a face on it and say, hey, if you're upset about the way your healthcare situation has worked out, your health insurance, you're upset about the constant questioning of election integrity, these are the people who are at the top of the chain right now.

These are the people who are talking about it the most and kind of putting that in your lives on a day in, day out basis.

Jamie Martinson (Host)

Well, James, we thank you for your time.

Thank you so much for the coverage of this rally.

Again, that is James Kelly, civic media journalist for WCFW and WSCM in the Eau Claire and Chippewa Falls region, civicmedia.us to here to read this report and more of James work.

I mean, Brian, people are getting upset.

Health care is being

Brian Noonan (Host)

cut.

We're losing rights.

Jamie Martinson (Host)

Yeah.

Brian Noonan (Host)

And if I have to find a woman who has to be driven an hour and a half to give birth.

Oh my gosh.

I am doing a lot more than crossing my legs and screaming.

The screaming will be very specific.

It's Daybreak on the Civic Media Network.

Brian Noonan (host)

Across the state of Wisconsin, they bring with Brian and Jamie is back.

Jamie Martinson (host)

Thank you so much for joining us this morning on the Civic Media Network.

We hope you are having a great start to your Friday.

Well, for a lot of people, their day is just starting, Brian.

We're starting to wind down our day.

Brian Noonan (host)

Yeah, this is where I know people don't want to hear that our day

Jamie Martinson (host)

is ending.

Is there on

Brian Noonan (host)

their commute to work going, what, your day is over?

Jamie Martinson (host)

We're sorry.

We've also been up since like 4 AM.

I'm not sorry.

We've also been up since like 4 AM.

So while you were sleeping, we were already up.

Brian Noonan (host)

Yeah.

Jamie Martinson (host)

You

Brian Noonan (host)

know, I empathize, but

Jamie Martinson (host)

I

Brian Noonan (host)

don't apologize.

Jamie Martinson (host)

And I don't expect you to feel sorry for us being up at 4 AM either.

Brian Noonan (host)

No, no, no.

Everybody, listen.

Everybody's got to go to work.

Jamie Martinson (host)

Everybody

Brian Noonan (host)

gets up at whatever time they have to work.

Jamie Martinson (host)

We all do what we gots to do.

That's

Brian Noonan (host)

right.

Except today, Stephen Colbert can just relax because last

Jamie Martinson (host)

night

Brian Noonan (host)

was the final, the final late show, the end of a franchise on CBS 85575 civic 8557524842.

How do you feel about the diminishing late night TV landscape and

Are you going to miss Stephen Colbert?

And did you because did you miss the late late show when that went off the air and when that when whatever other late night shows you watched are going off the air?

I for one, even though I don't watch them as much ever now because of because of our schedule, I think it's very telling that the late night shows are going away.

Yeah, I

I did watch Colbert, but given my preference was Jimmy Kimmel.

But I did like Colbert.

I appreciated his show.

It was a different sensibility than Kimmel's show, even though they both in the last couple of years have turned very pointedly political toward standing up to Donald Trump, which I admired and I found hilarious.

I don't know.

We all know that there's been speculation that part of the reason Colbert was let go or the show was canceled was because of political pressure.

Now, CBS says it was all budgetary.

But if you go back to the timeline, you can argue that there's too many coincidences.

And you know how I feel about coincidences, Jamie.

Jamie Martinson (host)

You mean like that looming Sundance Paramount deal?

Is that what you're referring to?

Brian Noonan (host)

That is what I'm

Jamie Martinson (host)

referring to.

And the fact that

Brian Noonan (host)

Paramount and Sundance were trying to do a merger.

CBS bowed to Donald Trump's inane lawsuit over a way that 60 Minutes edited a Kamala Harris interview, which according to all legal experts, the case had zero merit.

But they settled it.

Why?

I don't know.

But could it be that they were looking at the merger?

Then once they settled the lawsuit and they paid Donald Trump his money, pays that man his money, all of a sudden, hey, look at this, the merger goes through.

And Colbert makes a joke on the air about it being a big fat bribe.

And then the word comes down that the number one rated show in late night is being canceled.

So you draw your own conclusions.

I don't know what to tell you, but it is it is still a sad thing because late night TV for most of us growing up And partners you're probably too young for this.

This was not a thing for you because you were all are you?

Did you ever watch the shows or were you just a clip guy the next day?

I would watch like the full monologue of Colbert

That's about it.

It would need to be a celebrity interview that I actually cared about.

I'm not watching anybody at all.

Jamie Martinson (host)

I mean, there's two ways of thinking about this.

I definitely think the Trump administration has had influence.

The leadership of Barry Wise being brought into CBS

Brian Noonan (host)

has

Jamie Martinson (host)

definitely had influence.

But I think to the way we watch TV and we get our entertainment

Brian Noonan (host)

has

Jamie Martinson (host)

also changed.

I will say this though, it's just an all around sad day at CBS yesterday.

Right?

Or

Brian Noonan (host)

this

Jamie Martinson (host)

week in general, because not only did the Colbert show sign off last night, today is the last day that CBS News, Radio News is available.

All of these markets, including markets that are part of the civic media network, had to figure out new paths, new ways.

And this was a heritage.

This was heritage in both fronts, right?

So it was just.

to see the landscape of media change as much as it has over the last few years and then to just watch it kind of dwindle away in literally a 24-hour period at CBS is, if you're somebody who pays attention to those things, the history, you do love media, for whatever you think of it, it is very sad.

It's a little bit of a mourning period, I think.

Brian Noonan (host)

And it was not just a cancellation of Colbert, the whole franchise of the late show that was started by David Letterman.

is now gone.

There is no more late night programming on CBS.

Now, I know they're airing comics unleashed, but they are paying to have that on.

See, not CBS Byron Allen's production company is paying

to

have that on.

It's just, and maybe I'm thinking back too much to when I was in college and after college, when talking like for my, for my generation, it was letter.

You everybody talked about Letterman the next day.

Everybody you knew had watched Letterman.

Then the next generation for like, buddies of mine who were in their 30s and stuff, it was Conan.

Yeah, every Oh man, you had to watch Conan and they were, they were not just shows, they were cultural touchstones.

They were a place we all could gather.

We could all we could all talk about

things the next day.

And did you see this?

Or

what did you think of this?

And then there were that was the drama over the late night wars between Letterman and Leno

and

Conan and all the late night TV was a big, big deal

going all the way

back to Johnny Carson,

where

the amount of Americans and I know viewing was limited back then.

But the amount of people who watch Johnny Carson every night, it just it just became a thing.

And so this is

This this is truly an end of an era.

Yeah, and we have to move on The argument though that it was not just about budget right is that according to Colbert staffers and Friends of the show they were never approached to Cut their budget.

It wasn't like hey we can all you you could keep doing the show But you got it there was never any of that it was yeah gone and so that that erases

or closes a chapter on a huge bit of history, because even, you know, Letterman moving to CBS, that was, remember how big news that

Jamie Martinson (host)

was?

Yes, it was huge.

And

Brian Noonan (host)

when the late show started?

Jamie Martinson (host)

Yes.

Brian Noonan (host)

And it's been nice to see Dave come back

Jamie Martinson (host)

in the

Brian Noonan (host)

last couple of weeks and do some things with...

Colbert.

Jamie Martinson (host)

I mean, let's be realistic.

David Letterman and the sneezing monkey is still one of the best most watched clips on social media and on YouTube.

It really is.

Brian Noonan (host)

Letterman and I don't throw around the word genius.

He knew how to do TV.

Jamie Martinson (host)

He did.

Brian Noonan (host)

By all reports, he's a cantankerous human being.

But man, he could do television.

Jamie Martinson (host)

I don't know.

I feel like when I watch him now, when he does his specials, he's mellowed a little bit, right?

And I know he had his past.

I get it.

I'm not.

I'm not.

Well, I would

Brian Noonan (host)

imagine the strain of doing a daily TV show takes a lot out of

Jamie Martinson (host)

you.

Yeah.

Brian Noonan (host)

And when you're.

a perfectionist like he is.

And

Jamie Martinson (host)

let's be honest, he kind of got the shaft by the networks.

If you remember way back in the day, going back.

Brian Noonan (host)

He got screwed

Jamie Martinson (host)

by NBC.

He did.

He did.

Absolutely.

Brian Noonan (host)

1000%.

Jamie Martinson (host)

So I think at that point, you get to be a little contankerous and be a little judgmental and probably have a few opinions of things around you when you've kind of gone that route in your career.

So

Brian Noonan (host)

who was your late night go-to show?

And do you still even?

pay attention to late night television 855756 85575 civic why am I looking to see and making it a

Jamie Martinson (host)

six

Brian Noonan (host)

8557524842 too many things running through my head too many emotions I laughed so hard the other day did you see the clip where Dave came back and he and Colbert were throwing CBS property off the

Jamie Martinson (host)

roof of

Brian Noonan (host)

the Ed Sullivan

Jamie Martinson (host)

theater

Brian Noonan (host)

yes

and then they ended it with the way it started with Dave, throwing watermelons off, and it was just phenomenal.

Jamie Martinson (host)

It

Brian Noonan (host)

was just phenomenal.

Jamie Martinson (host)

I thought it was a really great ending week for Colbert.

I'll be honest.

I have

Brian Noonan (host)

them recorded.

So I watched Monday's show last night.

I'm trying to avoid all the spoilers for

Jamie Martinson (host)

last

Brian Noonan (host)

night's show because I'm going to watch that later on.

I know Springsteen was on

Jamie Martinson (host)

and did a whole thing.

I'm not one who, because of my schedule, because I've done Morning Radio for a really long time, I didn't normally get to just tune in to late night TV.

It just wasn't something I was able to do because of scheduling.

What I will say, and I won't give you any spoilers, but what I did find is that it was a really fitting

I thought a good week and a good way to send Colbert off in a way that I thought was fitting for him, his show, his humor, how he got his start in that slot.

Brian Noonan (host)

Yes.

Jamie Martinson (host)

It was

Brian Noonan (host)

rough when he started.

Jamie Martinson (host)

It was really

Brian Noonan (host)

rough.

Really

Jamie Martinson (host)

rough.

And I'll be honest, I loved Colbert when he was on The Daily Show.

I was a little skeptical of how this was going to work with him on a nightly show where it was just him, a monologue, guess, I wasn't sure how that was going to work.

Well, you

Brian Noonan (host)

were not the only.

one.

It did not work out well at first.

But then Conan didn't work out well.

Everybody takes a while to find their footing

Jamie Martinson (host)

and it

Brian Noonan (host)

was the election.

It was the 2016 election

Jamie Martinson (host)

that

Brian Noonan (host)

really got him, really flipped him around.

But he was on for 11 years.

That's a long

Jamie Martinson (host)

run.

It's a long time.

It's a long time.

Here's what I'm going to say as we've watched this shift in late night TV.

This was their job, right?

These hosts would get up and they would react to things that were happening in the world, in headlines.

They would poke fun at celebrities.

They would poke fun at politicians.

This is what they did.

None

Brian Noonan (host)

of

Jamie Martinson (host)

that was new.

It was just part of the job.

And every politician went through their moment with the late night hosts.

They all had a moment where they got roasted by them.

Yes.

Brian Noonan (host)

Everybody was in the barrel, as we like to

Jamie Martinson (host)

say.

It's when our leaders can't handle being made fun of, or can't handle laughing at themselves, that you get, I think, what's eventually happened at CBS.

And then I guess, for me, it starts, and this was something I know we've talked about before, but...

Where do we draw that line between now a potentially an administration being able to make the rules for what should be media and entertainment?

And that's what worries me.

Well, what happens is

Brian Noonan (host)

then any voice of dissent is silenced.

And unlike royal courts where the jester was there to poke fun and take the air out of the king, our king doesn't want that.

Our king wants blind devotion.

And so it's a

It's a really, it's a hard day for television as an industry.

It's a hard day for people who are like, well, why, why is comedy starting

Jamie Martinson (host)

to die

Brian Noonan (host)

out?

And again, if it was strictly a business decision, then you come to them and you say, hey, we got to cut costs.

And you can decide you either cut costs or cut the show or bring it in.

If it wasn't.

that you could bring in a different host.

But no, you canceled the whole the whole kitten caboodle to make things happier.

Now Jimmy Kimmel's back on the block,

Jamie Martinson (host)

right?

Brian Noonan (host)

Because he dared to tell like he took last night off Kimmel

Jamie Martinson (host)

show

Brian Noonan (host)

went dark rerun yesterday,

Jamie Martinson (host)

which that was pretty classy.

Brian Noonan (host)

Yes.

And he did that when Letterman went

Jamie Martinson (host)

off

Brian Noonan (host)

the air.

But he he said, he made it made a statement about, you know, I'll be watching Stephen Colbert show.

Jamie Martinson (host)

I

Brian Noonan (host)

want you to watch it tomorrow night too.

And then don't watch CBS again.

Okay, that that's been echoed by thousands

Jamie Martinson (host)

of

Brian Noonan (host)

people who are and but now Jimmy Kimmel they're calling for him to be you know

Jamie Martinson (host)

Here's the thing too, and I was having this discussion with a friend the other day, because one of the things she said is, well, media is supposed to be independent.

And I said, yeah, but is it in 2026?

It's owned by massive corporations, board of directors

Brian Noonan (host)

are

Jamie Martinson (host)

run by billionaires.

There's private control over what we see, we hear, we don't hear.

We've seen examples of it in the industry of owners influencing content decisions.

We saw it during the 2024 election when Jeff Bezos- Go all

Brian Noonan (host)

the way back

Jamie Martinson (host)

to Rupert Muda.

Muda.

and allow the New York Times to run their op-ed, right?

I mean, there isn't independent media anymore because it's privately

Brian Noonan (host)

owned.

All right.

Well, RIP, Late Show franchise on CBS.

But on the other side, we're going to leave you on a high note.

It's Dairyland Diaries next.

She's Jamie Martinson.

I'm Brian Noonan.

And this is the Civic Media Network.

Brian Newton

We're

Jamie Martin

gonna milk this for all it's worth.

It's Dairyland Diaries, a look at local stories around Wisconsin.

All right.

Well, if you're not jumping around this morning, it's OK.

We'll forgive you, because that might mean you're at your cubicle.

But we're going to jump around, and we

are

going to celebrate Wisconsin, because this is one of our favorite segments, Dairyland Diaries, where we highlight the good things, Brian, when

Brian Newton

you

Jamie Martin

curate these stories happening around the state.

Brian Newton

It is all upbeat things.

There's no politics involved.

It's just Wisconsin and it's feeling good.

And we're going to start with the arts, Jamie, because you know, I am a patron of the arts.

Saw Spamalot the other night.

If you're going on a long weekend, if you're coming into Chicago for any reason, I'd go see Spamalot.

It's always a great show.

Monty Python and the Holy Grail.

It was it was great.

But if you're closer to home, the American Players Theater in Spring Green is receiving a Tony Award.

Jamie Martin

Also fantastic, by the way.

Brian Newton

If

Jamie Martin

you've never been to APT, please make time.

Put that on your Wisconsin bucket list.

Brian Newton

And they're on their way to an EGOT.

Yes.

Because now they have the.

The theater company, now in its 47th season, was named a recipient of the 2026 Regional Theater Tony Award on Tuesday.

Along with the recognition, the theater will receive a $25,000 grant.

When they announce the award, Heather Hitchens, president and CEO of the American Theater Wing and Jason Lacks, president of the Broadway League, called American Players a quote, one of a kind institution delivering world-class theater presentations to the mid...

West.

The Tonys recognized achievements in Broadway theater but they included annual regional theater award.

Tuesday's award is the first for a Wisconsin theater company in six decades and the committee in the six decades that the committee has been singling out regional theaters.

The American players was founded nearly 50 years ago and they produced timeless challenging poetic texts with Shakespeare at the center to the broadest audience possible.

That's according to the company.

The first performance in Wisconsin was a production of Shakespeare's A Midsummer Night's Dream in 1980.

The company's 47th season will begin June 6th, again with Shakespeare.

This time as you like it, they will receive their Tony the following day at the Tony Awards at Radio City Music Hall in New York.

That is on June 7th.

Congratulations to American Players Theatre.

Tony Award for a little theater right here in Wisconsin.

Have you ever got to

Jamie Martin

go to APT?

Brian Newton

I have not, but now I'm, now I must sit there in a wardrobe.

It's

Jamie Martin

outdoors.

It's beautiful.

You're in beautiful scenery.

You are basically in a theater of the round.

So they really do try to keep it as far as like that Shakespearean spirit.

It is, it is always a blast.

And it's a beautiful drive.

Spring Green is a beautiful area.

So beautiful drive from wherever

you're at in the state if you ever get the opportunity.

It is very lovely.

Brian Newton

And I love going to the theater, even Shakespeare.

I have, sometimes it's hard for us to understand.

but it is good.

Jamie Martin

Certain times of the year, make sure you have your bug spray, that's all I'm gonna say,

Brian Newton

because it is

Jamie Martin

Wisconsin.

Brian Newton

It's outside and it's Wisconsin.

Jamie Martin

Exactly, but it is so worth it.

All right, in other Dairyland diary, oh, I love this one, because we know for a lot of older adults, especially if you're in a care facility or living with memory loss, the simple act of going outside can become very rare.

Cycling without age, Marathon County is working to change all of that, one slow.

ride at a time.

Board member and volunteer Chris Flitz said that the rides offer more than transportation.

It gives people a chance to feel connected to the world outside again, saying everybody deserves to enjoy the outdoors.

He said, quote, I think it's definitely something that those of us who are able-bodied take for granted, being able to simply walk out a door and stand outside.

So cycling without age is this worldwide movement.

In case you don't know, they started in Copenhagen in 20

and now includes thousands of chapter locations across the globe.

In its mission to build, its mission, I should say, is to build around the idea the older adults and people with limited mobility should still have access to fresh air, some conversation, and the feeling of moving through their community.

So in Marathon County, the program is entering its eighth season.

Volunteers, which are known as pilots, use electric assist tri-shaws.

These are three-wheel bicycles with a comfort...

to roll passenger seat in the front so that they can take residents to care facilities and others on free rides.

Now, these rides are not meant to be fast.

That is the entire point.

That's right.

So rides are simple loops throughout neighborhoods.

Sometimes they stop for an ice cream.

That would be my ride.

Brian Newton

Summer

Jamie Martin

built around the same, but they're all built around the same idea.

They want to give people with what cycling without age calls the right to wind in your hair.

So I

love that.

That's

Brian Newton

fantastic.

That it sounds fantastic.

And I would I'd be the guy you'd be asking for ice cream.

I'd ask them to stop at the tavern.

Jamie Martin

There we go.

Brian Newton

You know, just swing by and let's go.

I'll buy this round.

So that's very

Jamie Martin

cool.

I

Brian Newton

would love a try shot if I because the other thing is I love that their battery electric assists.

So they don't have to they don't have to pedal around really quick.

Luke Combs had did two concerts last week in Green Bay at Lambeau Field sold them both out.

Things went crazy.

Well Monday he decided he was going to go play a little golf at Whistling Straits before the concert.

So then he stopped because there is a

big garage sale weekend in Cleveland County.

And Finlay Ulich, his ten and his brother, his brothers had a lemonade stand.

It's a village of roughly 1500.

So they're there, they're selling...

lemonade outside their house.

Some guy comes by and stops his car, comes over and goes, well, what?

What do you got there to drink?

Because they had juice boxes or water for a buck, soda for two bucks, or bubbler, which is sparkling water.

That was three bucks a can.

The guy buys himself a little drink there, and he goes back to his car.

Now, the mom is watching from the window, but she doesn't go out.

The guy leaves 120 bucks in their tip jar.

for these three brothers.

Turns out it's Luke Combs.

He stopped there and his mom finally realized who he was.

Now Combs had a photographer with him.

They took a picture.

They published one, but it didn't have the kids in it.

So the mom got a hold of the photographer and she contacted them.

She got the picture.

But Luke Combs, big country music star, stops and drops a lot of cash and some kids eliminate stand.

That's

Jamie Martin

awesome.

That's awesome.

Brian Newton

And if

Jamie Martin

you watch the Packers players and coach at the concert,

know, they can all throw down together.

So

Brian Newton

yeah, that was that was a whole other thing.

But everybody was having fun.

That's Dairyland diaries for this week.

Hopefully you're in a little better mood as we head into the weekend.

We're done.

Have a great Memorial Day weekend.

Take a second to actually remember memory and Memorial.

I'm Brian Newton.

We'll talk to you next week.

Jamie Martin

I'm Jamie Martin said it's 8 59 Happy Memorial Day weekend.

Be safe.

This is the Civic Media Network.

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