Good News, Cereal And Packers (Hour 3)

Transcript

Good News, Cereal And Packers (Hour 3)

Daybreak w/ Brian and Jamie · Fri Apr 24, 2026

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Jamie

From Lake Superior to Lake Michigan, this is Wisconsin's Morning Conversation.

Daybreak with Brian and Jamie.

Brian Noonan

Good morning.

Glad you're here.

Hour three of The Big Show.

If you're just joining us, well, you're two hours late.

You missed a lot.

But we can remedy that.

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You can follow along.

Also, if you're like, well, Brian, I'm running around in the morning.

I can't always listen.

Oh, come on.

Download the free Civic Media app, and then you can take us wherever you go.

You can take us in when you go to get a coffee.

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Nothing says, ooh, I want this radio out of my bathroom while I'm naked and wet than listening to Brian and Jamie.

That sounds like fun.

So you can do all of that.

It is the top of the hour, eight o'clock, eight o' seven, but who's going to quibble over a few minutes?

That means it's time for some headlines from the war in Iran.

First things first, Israel and Lebanon have agreed to extend a ceasefire between Israel and Hezbollah by three weeks after talks at the White House on Thursday.

The meeting was the second high-level negotiation between the two countries since last week.

The initial 10-day ceasefire, which took effect last Friday, had been due to expire on Monday.

Other headline prediction markets that allow people to wager on Trump policies and statements are profiting, including some backed

Surprise, surprise, by his oldest son.

Boy, a lot of prediction market news today on the show.

Who would have thought it?

In other headlines coming out of the war, airlines worldwide have begun cancelling flights as the war in the Middle East strains jet fuel supplies and pushes up prices.

And finally, Iran's top diplomat has called Pakistani officials over the ceasefire in the war with the United States and Israel.

A statement today said the Iranian Foreign Minister spoke with Pakistan's foreign minister and Pakistan's army chief.

so we'll see how any of that plays out that is the end of headlines from the war and now of course we turn our attention to stuff you need to know it's a wake-up call in more ways than one time for some you need to know yes yes there's always stuff you need to know well

First thing you need to know is for more than a year, you probably know this already, President Trump staged a series of unremarkable government interventions to private businesses.

The moves flew in the face of decades of conservative free market capitalist orthodoxy, which doesn't surprise anyone because a lot of his moves fly in the face of conventional thinking.

The administration's

Interest in Spirit Airlines, though, is testing even the GOP's laissez-faire approach.

Some prominent Republicans have quickly delivered an apparent brushback pitch against the Trump administration's idea to bail out the troubled Spirit airline with $500 million.

Importantly, CNN reports the administration's proposal is expected to include the federal government taking a stake in spirit as it has in several other companies over the last year.

Didn't Donald Trump bankrupt his own airline?

Why are we trying to get involved with spirit?

According to Senator Ted Cruz, you know Ted Cruz, he loves the president.

He said this is an absolutely terrible idea that was his post on X. He compared it to the 2008 bank bailouts.

He went on to write the Tarp corporate bailouts were a huge mistake and the government doesn't know a damn thing about running a failed budget airline.

In parentheses he said that the Biden administration killed.

I like that Ted, even when he feels obligated to speak out against Donald Trump, has to take a swipe at Biden.

You can't be a Republican if you're not blaming the past administration or Democrats in general.

Tom Cotton of Arkansas, another big supporter of the president.

He was a little less adamant about his objections, but he did still raise concern.

He wrote, if spirits, creditors, or other potential investors don't think they can run it profitably coming out of its second bankruptcy in under two years, I doubt the US government can either.

Not the best use of taxpayer dollars.

Then Senator Ted Budd of North Carolina said that Americans, quote, shouldn't be on the hook for another failing business as its competition thrives.

Yes.

Now you might be thinking, well, that's all well and good.

But what about a former Lumberjack reality star and now head of transportation?

Sean Duffy, what did he have to say?

He probably agreed with the president, didn't he?

Nope.

He didn't sound particularly thrilled by this idea.

He gave an interview to Reuters yesterday.

He pointed out the potential pitfalls of not only the bailout, but also the government taking ownership of the company.

He said, there's been a lot of money thrown at spirit and they haven't found their way into profitability.

And so, would we just forestall the inevitable and then own that?

We can't make dumb investments.

A lot of good reasoning going into this, but again, it seems like in this climate, if you are in Congress what Donald Trump wants, Donald Trump gets.

And nobody is going to tell the emperor, we don't need to bail out a budget airline.

We don't need the government owning a failing budget airline.

But it has a lot of bankruptcies, and that's something Trump is familiar with, so maybe that's why he's so drawn to it.

Parker

They've only had two bankruptcies.

I can get them up to four bankruptcies if we're lucky.

Brian Noonan

All right.

What other S do we need to know, Parker?

Well, Public Service Commission to hold a hearing in Madison today on We Energy's plan for data centers.

Oh, once again, data center conversation.

It is the big, big...

topic of interest here in Wisconsin and across the globe.

Big data centers are in the public spotlight, local opposition from opponents, a referendum vote last week in Port Washington, and they played a role in races.

for local office and communities around the state.

Now there's growing concern about their energy and water use and who is going to pay for all that.

We've talked about that a lot.

Now, according to the Citizens Utility Board, two data center projects in Port Washington and Racine County will double the energy demand for we energies.

Two projects, they say equal the same amount of power as all 1.1 million customers used today.

Yikes.

So there were some hearings if you remember in March and news coverage was there regarding data centers and whether they would pay their own way for their energy needs.

The tech companies were saying the right things as was we energies but the consumer advocate utility watchdog always said that the devil is in the details.

So the PSC is

voting today in Madison on WeEnergies' plan for all of this.

Cub is saying the plan has gotten a bit better along the way in response to pushback from them and other groups like Walnut Way in Milwaukee, Clean Wisconsin, the Sierra Club, Wisconsin Industrial Energy Group, among others.

But key loopholes remain highlighting the importance of the decision.

Today's decision could impact the rate case filing that WeEnergies came out with on April 1st, for example.

Right now, WeE Energy's plan would have non-tech companies, meaning you and I, and companies like local businesses, small businesses, Harley-Davidson, Miller Brewing, paying 25% for the $6-8 billion in new power plants, including multiple new fossil fuel

fuel power plants with enviro impacts needed for these massive projects.

The key glaring issue in the case is who's going to pay for billions in new transmission lines for the new data centers.

It got high profile attention in the White House last month.

Tech companies were meeting with the president and signed a rate payer protection pledge.

It's non-binding, of course.

It sounds good, sure it does.

But to live up to the spirit of that pledge in a fix to what was proposed last year, we energies and the ATC at the last minute came up with a proposed fix, which they described in their April 1st case application proposal.

So we'll be watching that.

It's taking place in Madison today.

And I don't know.

It's I don't think I don't think this is going away.

The talk about

Talk about the big data centers.

I liked what we talked about yesterday.

If we missed it, we talked about this new proposal for data centers in the ocean that have no tethering, no power lines.

They are wave powered.

The power that's or the signal and the data that is generated there is shot up into space to satellites.

If you miss that and you're like, wow, that does sound kind of interesting.

I'd like to hear about that.

Hey, you know what you could do?

You could go download our podcast, Daybreak with Brian and Jamie on Spotify.

There you go, Parker.

You like how I slid that plug in there?

Hey, you always slide it in nice and easy.

No, I slide it in nice and easy.

Smooth.

Wow.

Parker, you're, wow, you've taken a turn.

All right, there's one more, one more thing in stuff you need to know.

Well, no, two things.

One, Parker was a little creepy right there.

And two,

The Trump administration has reclassified medical marijuana.

This broke while we were on the air yesterday.

We have a few more details on it.

So...

The acting Attorney General yesterday signed an order reclassifying state licensed medical marijuana as a less dangerous drug.

That's a major policy shift long sought by advocates who said that cannabis should never have been treated like heroin by the federal government.

Yes, even non-cannabis activists, I believe, knew that that was a horrible categorization.

The order signed by Todd Blanche does not legalize marijuana for medical and recreational use under federal law.

But it does change the way that it's regulated, shifting licensed medical marijuana from Schedule 1, reserved for drugs without medical use and with a high potential for abuse, to the less strictly regulated Schedule 3.

It also gives licensed medical marijuana operators a major tax break and eases some barriers to researching cannabis, which that, those, the tax breaks will help all of the stores.

dispensary kind of places here in wisconsin so that's hits close to home but it does that for everyone now now uh trump the trump administration also said it was jumpstarting the process for reclassifying marijuana more broadly setting a hearing to begin in late june

Trump told his administration in December to work as quickly as possible to reclassify marijuana.

On Saturday, as the Republican president signed an unrelated executive order about psychedelics, he seemed to express frustration that it was taking too long.

Which is his par for that's par for the course for him frustrates.

I'm interested.

I'm interested.

It took too long.

I'm not interested Blanche's action largely legitimizes medical marijuana programs in the 40 states that have adopted them It sets up an expedited system for state licensed medical marijuana

producers and distributors to register with the U.S.

Drug Enforcement Administration and it makes clear that cannabis researchers won't be penalized for obtaining state licensed marijuana or marijuana derived products for use in their work and it grants state licensed medical marijuana companies a windfall by allowing them for the first time to deduct business expenses on their federal taxes.

So all good.

I don't know who

The president is trying to court.

First it's psychedelics.

Now it's medical cannabis.

Sounds like Timothy Leary is in the Oval Office.

Soon we'll all be microdosing.

We'll be tripping.

We'll be just enjoying ourselves.

I'll be listening to the dead.

The national anthem is going to be replaced by trucking.

And it's just going to be fun, Parker.

Wow.

Yeah, the youngsters must be excited about this.

The youngsters and the oldsters who are still

Still enjoying their cannabis in their ways.

Yeah, they partake.

They partake.

Yes.

Now I Listen, I've been a long proponent Not listen, I have no I have no beef with recreational marijuana I'm I'm down with that if you want to use recreational cannabis in whatever form that's that's for you to decide everybody has their own thing they like to do I have been a proponent of medical marijuana for

Years and years and years because I've seen firsthand the positive effect it can have for people who are suffering from a myriad of diseases from arthritis pain to cancer Getting helping people get their appetites back just making their lives more bearable And I thought it was what was criminal to me was the fact that it was not Available everywhere that it was still a section categorized as a section one narcotic it was that was ridiculous but

That is all changing and that's good.

We need to change it up.

Speaking of having a little toke and maybe then being woke and having to eat something because you got the munchies.

What children's cereal do you still enjoy?

Big news from Kellogg's yesterday.

We'll get to all of it after this.

This is Daybreak on the Civic Media Network.

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Jamie

Now back to more of Daybreak with Brian and Jamie.

Brian Noonan

Good morning, 823 here on Daybreak.

I'm Brian Noon and Jamie will rejoin us on Monday.

8.22, 23 on a Friday, maybe a little late for your kid's breakfast.

They're probably on their way to school.

But as you poured them some cereal this morning, were you eyeing it going, man, I still love a good kid's cereal.

I want some cocoa crispies.

I want a cookie crisp.

I don't need, I'm trying to remember other kid's cereals.

Captain Crunch.

Well, listen.

I know that one because that was going to be my answer

Civic Media Announcer

to this

Brian Noonan

question.

What children's cereal do you still enjoy?

8-5-5-7-5-7-5-8-5-5-7-5-2-4-8-4-2.

I would house a box of Captain Crunch.

Even though, to be honest, they changed the non-nutritive cereal varnish that they put on top of Captain Crunch.

That's a Christmas vacation reference.

But they have changed it.

I still, I love Captain Crunch.

I used to be, I was also, as a kid, I was a Fruit Loops guy, a Captain Crunch guy, and a Coco Krispies guy.

Those were my, that was my top three.

If I had to throw a Mount Rushmore on there to add a fourth, it would be Apple Jacks.

Parker

Yeah.

Brian Noonan

Honorable mention though, a dry box of frosted flakes.

No milk, just eating frosted flakes like popcorn.

Forget about it.

That's you know what that bumps apple jacks.

I'm out.

That's that's the four Parker.

What's your children's cereal?

We got I don't want to hear from people go hey total I'm a huge fan of grape

Parker

nuts like a raisin brand Wow, no, no, no not that old come on now.

I

Brian Noonan

Love

Parker

not lucky charms lucky charms have a special place for me

I

Brian Noonan

know

Parker

I've never you know what I've never had lucky

Brian Noonan

really I know they're

Parker

magically delicious Wow, I thought you're gonna come at me because a lot of people think that the mushroom marshmallows suck

Brian Noonan

No, I just I've never had them.

They were not they were never on the I guess none of my brothers or I ever really had a Desire for them.

They were never in our house.

Parker

Sure,

Brian Noonan

and I've never had Molly I Don't know if we bought him from I don't remember what cereal Molly ate your house

Parker

was not magical enough

Brian Noonan

Well, no, there was not a lot of magic there Parker.

We didn't believe

Parker

in whimsy.

Well, you

Brian Noonan

can do

Parker

these for losers You could have used some of the leprechaun in your house.

I think

Brian Noonan

We had enough Irish in there.

That was that I can't believe

Parker

you

Brian Noonan

weren't sure Yeah, but that leprechaun brought alcoholism and depression.

That was the that's how much that we embraced our Irish roots that way Yes, we it's different leprechaun.

Oh, this was a leprechaun that got caught.

It was not happy about it at all The reason I bring this up is because

Kellogg's yesterday said that they're going to start including toys with some of their breakfast cereals for the first time in over 10 years.

Welcome back.

The whole reason to be a kid is to try to get the toys out of the cereal box.

So starting this Sunday, special edition boxes of Frosted Flakes, Fruit Loops, Apple Jacks.

Wow!

I may have to revert back to being a kid again.

And corn pops were boring.

They will have plastic toys shaped like characters from Disney Pixar's Toy Story 5, which hits theaters in June.

Now, for those of us of a certain age, we remember when plastic toys were the mainstay in breakfast cereal, they gradually disappeared because manufacturers tried to cut costs, boo-hoo.

And consumers started to worry that kids were gonna choke.

Come on.

This is where, this is where I do sound like an old man.

Toughen up.

None of, we all grew up with finding little toy things, little erasers, shaped like Quisper Quake or Captain Crunch in there, the Tricks Bunny stuff.

We all, none of us choked.

And if we did, we learned how to bend over a chair so our parents could slam us in there and heimlich the toy right out of our gullets.

So...

Kellogg said they thought Toy Story 5 was a good fit for the reintroduction.

I'm all for that now.

Parker, are you are you too young to remember toys in the cereal box?

Parker

I'm pretty sure I've gotten toys in a cereal box.

Brian Noonan

Okay.

There were two camps of how to get those toys out of the box.

And I'm wondering, first of all, I'm still wondering what's your go-to children's cereal even as an adult?

And now which camp did you fall into?

Did you fall into the

pour the whole box of cereal into a bowl to get the toy out.

I guess there were three camps.

One, to be patient and wait till the cereal is gone.

What a weirdo.

Or two, what I would do, press in on the ends of the box to pop it open a little bit and then reach my dirty grubby hand all the way down to the bottom, swirling the cereal until I got grip of the toy and then pull it out.

and hope that then I had to stand and shake the box so it got back into its original shape.

And whichever one of my brothers got to the toy first, that's whose dirty grubby mitts went down in the cereal.

And you know what?

We didn't care about sanitation.

We didn't care about the spread of diseases because it was one house.

Who cared?

We went for the toy.

I was a squeeze the box guy.

Parker, where did you fall on this?

Parker

I believe, I don't remember really.

I think that would be my strategy as well though, Brian.

I think I would also just find it.

That

Brian Noonan

is my

Parker

goal.

Just

Brian Noonan

find- What are you gonna wait?

Parker

Yeah, no, I'm not gonna wait.

No, you can't wait.

Brian Noonan

And pouring it out into a bowl, then you gotta ask your mom for a bowl and she's yelling the word.

You pour the cereal out and then, then you go to pour it back in and it spills everywhere.

Some of it goes outside the bag and just rests in the box and gets all stale.

It's a hassle.

spit on your hand to get some stick them on there, get it down in that bag, spit it around.

Don't spit on

Parker

your hand.

Please.

Brian Noonan

No, don't spit on

Parker

your hand.

Brian Noonan

Again, I've said this many times on the show.

If you take my health advice, I'm not responsible because I'm not a doctor.

And if you listen to me, do it at your own risk.

Don't come back at us with some sort of lawsuit, because you get hepatitis or something, because somebody spit on their hand and

Parker

grabbed your cereal.

All advice from Daybreak comes with a grain of salt.

Brian Noonan

Yes, please, please.

You're all intelligent enough to figure it out.

Parker, this you won't remember.

They used to put record albums on the record, like singles, 45s on the back of the cereal box, and you would cut them out and then try to play them on a turntable.

That sounds really cool, but it never worked though.

it never worked it was really cool and that was the only one you had to wait for or you had to cut the back out of the cereal box so you had to wait and you're like oh i can't wait to get this 45 by the arches and uh then you'd cut it out you'd go take it down to your little cheapy record player and you put it on your go never worked cool idea never worked

Oh my goodness, after the news, we're going to talk to Mike Clemens, Civic Media Sports reporter about the draft.

We got a lot of Packers questions.

Parker has some, Frank might have some, I have some, you might have some.

If you have a question for Mike, text it in, 855-75-CIVIC, and we'll ask it during this next segment

Jamie

here on Daybreak on The Civic.

Brian Noonan

Good morning.

Welcome back.

I'm Brian Noonan.

This is Daybreak.

Glad you're with us.

A big sports weekend.

The NFL draft is happening in Pittsburgh.

The Packers have their first pick tonight.

This is the first time in 40 years that they have not had a first round pick.

So very exciting.

They have one pick in this round.

We're going to talk about that and so much more with Mike Clemens, Civic Media's sports reporter who's having a very not only busy day but busy weekend.

Mike, we appreciate your time this morning.

Welcome.

Mike Clemens

You bet, Brian.

How you doing?

Brian Noonan

I'm doing well.

Before we get into the draft, let's start with the other big news from Milwaukee yesterday.

New coach, Taylor Jenkins, he started out as an assistant with the Bucks the last seven years.

He's been the coach in Memphis.

So why him and what do you think this means for Yanis?

Mike Clemens

Yeah, you know, when Doc Rivers just

I decided to step down after the last game of the season and the beat writers put out the proverbial list of potential candidates.

Taylor Jenkins was at the top of this, probably because as you said, he had a couple of coffee with the Milwaukee Bucks, he's been a head coach.

And I honestly thought that the Bucks, first of all, to me, I mean, I don't know what's going to happen in terms of structure with the ownership, if John Horse is going to be back, and then most importantly, what the honest situation is going to be.

And I thought that maybe they might wait until something else happened with other assistants with teams that are currently in the playoffs, etc But they met with Taylor Jenkins last week and you know the word came out yesterday that he's been offered the job and they're finalizing a contract so

Civic Media Announcer

Taylor

Mike Clemens

Jenkins is from the Dallas, Texas area went to Penn State did not play college basketball Got a gig as an intern with the Spurs.

He got hired by Mike Budenholzer

when that he put that staff together with the alana hawks and they went to the playoffs three or four times and then coach bud brought uh... this young man with him to milwaukee the first season i think it was twenty nineteen they want sixty games that day and they'd they claimed out during the playoffs but they want sixty games that year and from that he got the job head coaching job as a memphis grizzlies probably only thirty four thirty five years old at that time

coached them for six seasons, went to the playoffs three times with them, and people were shocked when he was fired last year in March with just like nine regular games left.

Ownership wanted him to put in a different kind of an offense, and he wasn't going to do that.

And so he's been on the beach, so he's the new head coach.

And how this plays into the Yanis, will he stay or will he go scenario remains to be seen.

Brian Noonan

All right.

Well, let's turn our attention to the Packers.

They have their first pick tonight.

They have one pick in the second round.

They pick 52nd, about 735 tonight as they're getting ready.

Because as I mentioned when I was introducing you, Mike, first time in 40 years, they haven't had a first round pick.

So now they're waiting for their second round pick.

What are you hearing from the front offices as they get ready for tonight?

Mike Clemens

That the first round went pretty much the way they thought it would.

and I'd heard from a pretty good source early in the week that because the chiefs had made a comment last week that there's going to be a lot there could be a lot of trading in the first round because you know quite frankly it's not good that good of a draft class and so they picked 32 players last night and the Packers only thought about maybe 15 of those guys were worth a first round pick so

that means

unless they were crazy about somebody they they didn't see that the value

of giving up two or three picks, or whatever else, to get up into that round.

And they came off the board pretty much that way.

And Brian Goodykins, we were told maybe one of the other scouts would come down after no picks in the first round.

But then actually Goody came down and talked to us last night.

It was a pretty good discussion.

And he kind of confirmed like, yeah, the board kind of went the way we thought it would.

And we only thought there was about 15 players worth it.

Now, what he does tonight, I can't tell you what he's going to do exactly at 52, but I can tell you that what he looks at is a horizontal board, not a vertical board.

Folks that follow the NFL draft, they follow in order, 1, 2, 3, 4, on through to 257, is how players should come off.

It's

Civic Media Announcer

a

Mike Clemens

horizontal board.

So that means you set up your board in terms of importance of position from left to right, like quarterback and left tackle.

you know, edge rusher, et cetera.

And that way, if you go into a weekend and say, okay, at some point we really needed safety, and you've graded all these players, and you've determined there's maybe six or seven safeties, anywhere from the first round to the seventh round that you're interested in, then you see that pocket.

So if most of the safeties are gone now, and it's still sitting there in the third round, there's one safety left, and he's in the seventh round.

You're like, well, I'm not going to use a third round pick on that.

Maybe I'll pick up the phone, and we can trade down.

And that guy might still be there later in the draft, but we won't give up as much value.

We can actually pick a couple more players to help us.

That's the way he looks at the board.

So in terms of predicting who's they're going to take 19 picks into the night, is anybody's guess.

One other indication, though, Brian, is this.

You know, they started these 30 visits that they call them.

I think

it happened,

started happening during COVID.

So

after the football season and after the combine and then the pro days where they go to the colleges and actually watch these players work out, there's this period leading up to the draft.

You can interview up to 30 players, either bring them into Green Bay.

A lot of these are done over a Zoom call.

So we know pretty much who some of those players are that they talked to this spring.

And here's a list of players that had previously done 30 visits, like their now-treasured defensive lineman, Devonte Wyatt, defensive lineman, Carl Brooks, Christian Watson did a 30 visit before they picked him, Matthew Golden, their first round pick, their wide receiver from last year, Anthony Belton, who became their starting right guard last year, and Savion Williams, kick-returner and receiver.

All those guys had 30 visits.

So if you take a look at that list, and so far,

Only one of the 30 players that the Packers interviewed this spring got taken last night.

So there's plenty of guys that they're interested in that'll be on the board for Goody tonight.

Brian Noonan

Mike Clements is the sports reporter for Civic Media.

He joins us now.

We're talking about the draft.

All right.

Obviously, Mike, we can't, we're not going to predict what guy, but from the 30 interviews that they've done and by who's left on the board and the way a good const...

looks at the as you said the the horizontal board where do you think the pic will go is a good it sounds like from what i was reading most of the most interviews were on the defensive side of the ball it would that be a good assumption

Mike Clemens

yeah they are and i think that's a lot of national people have down there's also times where they call it subterfuge up here in green bay you know

Brian Noonan

they like to play with

Mike Clemens

people you know they like to play with people

uh... and uh... you know it one of the thing that people have asked me about this and what you're going to get why aren't you in pittsburgh as i work as you know it's a tv show you know the draft used to be at a hotel with representatives from the team with a cup of coffee and an ashtray and then just making phone calls me and it's the lead

Brian Noonan

to make money that way mike

Mike Clemens

really i think they've turned it into a pageant you know it's it

and and and and good kids has been saying i've already got my roster you know i mean even though we lost uh... you know quay walker and free agency and we traded away rashaun gary and uh... wide receiver dot tv and wicks you know i i picked up this kid sky more used to play for the chiefs he could be like a returner

We got Jevon Hargrave, a defensive lineman from the Vikings, to help out on the defensive line.

They picked up a free agent to defense it back.

They made a trade for Zaire Franklin from the Colts in order to help out with that linebacker crowd.

So these guys that they're picking, they're all rookies to him.

They think that they've pretty much got their roster set.

So the next thing is this.

Did you ever see that movie, Draft Day with Kevin

Brian Noonan

Carter?

Yes, oh yeah.

Mike Clemens

And when it came out, a lot of the skeptical sports writers

Civic Media Announcer

said,

Mike Clemens

oh, you know, hogwash.

And about a year after it'd been out, you start talking to the NFL people like, no, the chaos in that movie is closer than you think.

So Kevin Costner's like the GM of the Cleveland Browns and everybody thinks he's going to take the quarterback out of Wisconsin.

And the last minute, he makes a big, you know, a change.

Right.

And

Brian Noonan

so nobody went to that guy's birthday party, Mike.

You can't, you can't draft a QB who has no friends.

Mike Clemens

We

Brian Noonan

know that.

We've learned that from the movies.

Mike Clemens

Yeah, and at the end of the day, they judged character.

So when we had this big pre-draft press conference with Goodekins and their brand new spanking, fancy media auditorium, I asked him this question about, you know, at the end of the day, when you're on the clock, how do you make these decisions?

And here's how that

Brian Noonan

went.

How much has the NIL era affected your ability to determine the question, this guy needs football?

And secondly, when's the last time you looked at tape of Matthew Golden before you picked him that night?

First question.

Yeah, I do think, quite frankly, the NIL has exposed some of that with some of these guys earlier, maybe, than it would have if they weren't making money.

We've always really leaned on, you know, try to lean on guys, trying to find guys that love football, you know, that it's more about, you know, the competition of the game more than anything else, what comes with it.

So in some ways, these guys having the resources they have and us kind of knowing how they're using those resources and what they're doing with it can provide some insight into the guy at the same time.

They're 21, 22, 23.

And if you guys, if we all had that money at that day, I mean, who knows what we'd be doing, right?

So I think you got to be careful to judge them too much.

But I've always thought, you combine the tape kind of DNA and how they play the game with what we find out about them.

We'll tell you usually how much they love being out there and how competitive they are.

And that's most important.

And then your second question.

You know, I'll watch tape on a few guys here and there over the course of these few days now, but it's just usually just a short something up.

But with Matthew, I think it was a good probably about a week before the draft when I was done watching him.

So he was in a hard one.

It's good.

I mean, we hear all the time when we, Mike, and Mike Clemens is joining us to talk.

the draft and other things in sports.

He's the sports reporter for Civic Media.

You're familiar with Mike's work.

You hear him on the news all the time.

So what I was going to say is we hear all the time, Mike, about these players and we see that they're misbehaving.

So it does, as much as people talk and GMs talk about character, it does really play an integral part.

Once you get a guy as part of this organization, you need to know that

They're going to they're going to not only perform on the field, but not embarrass the team off the field

Mike Clemens

Yeah, and you know Brian the Packers organization really treasured what Ted Thompson did for them Getting into that Super Bowl, but you know doing pretty good year after year and keeping them in the playoffs and pretty strong rosters and Ted you say us you say at the end of the day is the kid athlete and as you love football

But now, with this NIL period, when you've got college players, some of these guys are making a million dollars a year.

And some of them are deciding, you know, I may stick around the university another year or two, make this money, and maybe I go to the NFL when I'm 24 or something, 25.

Goody has changed that verbiage.

Now he's saying, do they need football?

And in

Civic Media Announcer

other

Mike Clemens

words, are they like Micah Parsons were?

Sure, you just paid him 180 million dollars or something.

But at the end of the day, he doesn't care.

He wants to get every snap in that he possibly can.

Those are the guys that he's looking for.

I will give you one name here, OK?

Here's a need.

They lost Malik Willis, right?

In free agency.

He got paid a big deal.

He's down there with Jeff Halfley at the Dolphin.

So they need a backup quarterback for Jordan Love.

There's a kid named Cole Payton.

Who plays a quarterback and I've talked to a couple of analysts They say that would be like the next Malik Willis for you guys that could be kind of that running quarterback and run Offenses and scout team and all that

he's

from North Dakota State.

You know who else is from North Dakota State?

Christian Watson

Brian Noonan

Oh my.

Well, maybe that's part of the subterfuge you were talking about earlier, Mike.

I know you've got a lot of places you've got to be.

A lot of people you have to talk to.

I appreciate your time, Mike Clemens.

You can hear him on Civic Media talking about sports all the time.

Mike, have a great weekend.

Enjoy the rest of the TV show draft.

I will talk to you soon.

Mike Clemens

Thank you, Brian.

Brian Noonan

You're welcome.

We'll be back with more.

It's Daybreak on the Civic Media

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You're listening to Civic Media.

Find the latest news, information, and archives of all your favorite shows on the Civic Media website, civicmedia.us.

Brian Noonan

Yeah, yeah, it is Friday.

We're gonna jump around Wisconsin and bring you some uplifting, happy stories.

We're gonna end the week on a nice note.

Stories from around the state that are gonna make you smile a little bit, maybe feel a little bit warmer inside, maybe just make you say,

Thank God that wasn't about the administration.

I know.

Here's a good story.

We're going to Greenville for this one.

About a couple ladies who are working hard during the flood.

Seven cats.

A small dog and a family with an elderly man on oxygen have Greenville residents Brittany Schmidt and Cheyenne Tyler to thank for their safety after the duo executed a series of rescues last week in New London.

Right there.

I like it makes you feel good doesn't it sure while the Wolf Wolf River Flooded the small community on the out of game Iwapaka County line Schmidt and Tyler researched strangers homes for lost confused shivering and scared pets at times walking through as much as three feet of water They also used kayaks nets kennels a canoe and many donated items to fuel their rescue efforts Schmidt and Tyler were not even fazed by the fact

that they're allergic to cats.

They'd rescue cats anyway and they don't care.

When evacuations began on April 15th, Schmidt and Tyler posted on the New London, Wisconsin Happenings Facebook group that they wanted to help in any way possible.

Maybe they could temporarily house reptiles or small caged pets, they thought.

But after logging about 20 miles in a 12 hour day on April 16th, rescuing pets, they became the go-to duo.

Word got out, strangers reached out to them and they kept going.

Turns out, several pet owners, for one reason or another, had left animals behind in a rush to leave.

Oh my God, and those people were desperate for help.

So Schmidt, who is a receptionist at Wolf River Veterinary Clinic, said they were collecting pet food, supplies, and toys.

For more information and to help, you can call 920-982-2733 or visit the Veterinary Clinic on Wolf River Avenue in New London.

Congratulations, ladies.

good work.

I love to see people jumping in and helping out because in a lot of the obviously your priority is to get your family out and while your pets are part of your family sometimes in the rush maybe you don't or they've run away that was one of the first rescues they did was a cat that had panicked and taken off and the family had to go and they found the cat and they got it so very good.

All right that's diary entry number one.

Diary entry number two.

Do you have a shot?

Parker, were you a shy child?

Parker

Um, I was kind of, yeah,

Brian Noonan

a little.

Kind of shy, a little withdrawn, a little afraid of strangers.

Yeah, yeah, I like to be home.

Yeah, you're not alone in that.

A lot of kids are very shy, nothing wrong with that.

But if you're a shy kid at a children's museum and you're playing with an interactive sculpture of a fish, wow.

Why can't you do it all by yourself?

I don't want to work at it all by yourself.

So what do you do?

You go to the Madison Children's Museum and you go to their interactive exhibits and you help your child maybe become a little less shy.

The goal is for this to come up with the answer

What do I do if somebody else comes up?

Why do I have to work by myself?

The answer is work with someone else and maybe even meet a new friend.

Psychologist Kristen Schuetz studies child social development at the University of Wisconsin Madison's Wasteman Center.

She puts her research into practice by helping design museum exhibits that encourage kids to work together.

She develops the exhibits at the Madison Children's Museum where she is also a board member.

So she said, social skill development is vital for children.

We've all seen kids who are painfully shy, not your usual shyness, but really shy, and your heart aches for them because they can't make those connections.

And according to shoots, we're such social creatures that connecting with other people is really fundamental to our success.

She points toward research showing benefits in academic achievement and mental and physical well-being in an interview with WPR.

For young children, she said, playtime can be a key to learning social skills.

That's why there's been a movement in kindergarten to incorporate play into the daily curriculum so that children get used to working with other people and interacting and having fun.

Now, according to shoots, this new exhibit that she built at the Madison Children's Museum

can just be an invitation to talk to somebody, but it can also help build social connections when two people move their bodies together and collaborate toward a common goal.

That can strengthen existing relationships and also help build new ones.

So if you're thinking, well, my kid's a little shy, maybe I should do this.

Go to the Madison Children's Museum.

It's open Wednesday to Sunday, nine to four.

Free Thursday nights, four to eight.

Can't beat that.

Or go to MadisonChildren'sMuseum.org.

So another.

Happy story.

What about this?

A doctor who has been part of emergency flights for over 32 years, Mike Abermathy, sorry, Mike Abermathy, has the longest continuous service of any emergency medicine facility, faculty at UW Madison School of Medicine and Public Health.

According to the university, he's been with the UW Health Med Flight since 1992.

Earlier this month, he retired from UW Health's MedFlight Emergency Helicopter Medical Transport Service after spending 34-plus years in the field transporting more than 4,000 patients.

Most recently, he's worked out of UW Health's Janesville MedFlight Base.

That opened in 2024.

UW Health has regional med flight bases in Janesville, Mineral Point, and Portage to serve the state.

He says, I haven't found anyone yet as far as physicians who have been doing it longer than I have.

That was when he was just sitting at the kitchen table in UW-Hills, Janesville base.

His interest in medicine began when he was 15.

He volunteered as an ambulance attendant because that back in the day was how paramedics were done.

He says he'll still be flying occasionally, but only on the day shift.

So that is that.

Congratulations to Mike Abomethy.

for his retirement at 34 years of unbelievable service to the people of Wisconsin, meta-vacking them out.

He said the 24-hour shifts, though, and working nights was really taking its toll, so that's why he decided to retire.

So good for him.

All right, that's it.

We're done.

Show's over.

Week's ending.

Jamie will be back with us on Monday.

That'll be music to everybody's ears.

And I hope you have a great weekend.

Thank you for listening.

Don't forget, go to Spotify.

subscribe to Daybreak with Brian and Jamie to get all our podcasts, visit our social media pages on Instagram and Facebook, and download the free Civic Media app.

Thank you, Frank.

Thank you, Parker.

And most of all, thank you for being with us.

Have a great weekend.

As I said, I'm Brian Noonan.

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