Deals With Iran: The Old And The Now (Hour 2)

Transcript

Deals With Iran: The Old And The Now (Hour 2)

Daybreak w/ Brian and Jamie · Mon Apr 13, 2026

Kathryn Lake

You're listening to Civic Media.

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Wisconsin wakes up here.

Back to Daybreak with Brian and Jamie.

Good morning and welcome.

It is 7.06 right now.

You are listening to the Civic Media Network.

My name is Jamie Martenson.

And good morning.

I'm Brian Noonan.

If you want to get involved throughout the program, feel free at 855-75-CIVIC-855-7524842.

We were talking about Wisconsin.

We got a text.

saying a new title Indiana one.

Why not Wisconsin and Wisconsin wants UW football to win with 18 teams in the big 10.

Good luck.

I think

the big 10 has lost their lost their way with so many teams.

Yeah, it's not exactly the big 10 anymore, which I think the name is funny and ironic all at the same time.

But I think the Wisconsin.

situation is going to be interesting.

If you joined us on the show, within the show, on the live stream, we were just discussing that, whether or not they're going to hire a new AD from outside, whether they'll go the route of potentially hiring internally, like Macintosh was.

Our consensus is that they should hire from the outside.

So we'll make sure that they know our opinions.

Okay, Badger Sandy.

Bring in a fresh voice, a fresh pair of eyes, and maybe you become the next Indiana.

Yeah, you never know.

Would you want to be a Hoosier, Parker?

I've got a buddy that's a Hoosier.

He seems fine.

I could be a Hoosier.

He

seems fine.

Wow.

How easily, how easily you would swap.

Lots going on in the world, so let's see what's going on, especially in the Persian Gulf.

We know that the ceasefire talks or the peace talks did not go well, but what else is happening over there?

A few headlines the U.S.

military announced it will begin a blockade of all Iranian ports and coastal areas today, tempting President tempering, rather, Trump's earlier vow to entirely block the Strait of Hormuz as earlier reports indicated that ships had stopped crossing the waterway.

Iran responded with threats on ports in the Persian Gulf and the Gulf of Oman.

Security in the Persian Gulf and the Sea of Oman is either for everyone or for no one, according to the Islamic Republic of Iran Broadcasting.

No ports in the region will be safe, said the Iranian military.

Wow.

Fantastic.

An Israeli airstrike killed at least three Palestinians in central Gaza early today.

Hospital authorities said the strike hit a Hamas manned security point just after midnight in the eastern part of Deir al-Bala city in central Gaza, according to Alaskan Martyrs Hospital, which received the dead men.

One Palestinian was also wounded in the strike.

And finally, in headlines from the Middle East, Turkey's foreign minister has said that the U.S.-Iran ceasefire could be extended for 45 to 60 days to allow the negotiations to continue.

Now, Turkey has actually supported the mediation efforts and says that the U.S.

and Iranian delegations presented initial maximalist positions during the talks in Pakistan, adding that Iran is expected to review U.S.

proposals and respond.

That's never good to go in with maximalist positions.

Well, does it seem like anybody's budging?

This isn't exactly negotiation tactics that either side is exhibiting.

If peace talks around going, why do things keep escalating?

Right.

I think part of it is, I mean, Iran has the, despite what the president says, Iran does have the cards.

They

Kathryn Lake

are

right now controlling the straight, which they didn't control before.

And, you know,

Trump sees them making money and doesn't want that to happen because it's it's another sign that his campaign over there did not succeed.

So all of a sudden if they went from making nothing to making $2 million a ship every time somebody passes through

He's like, no, I want to cut to that.

And again, we'll remind everybody for anybody who did forget, these strikes and this war happened during the initial round of peace talks.

We actually struck Iran during the peace talks that were happening to basically de-escalate this entire situation.

Surprise.

So, you know, if they're going in with a maximalist, here's the thing, and I don't ever want to side with a country like Iran, but if they're going in with a maximalist position,

blame them?

I mean, in the middle of peace talks and negotiations, the US government said there was an imminent threat to this country, which there was not.

And they did so in the middle of what were supposed to be peace negotiations and peace talks.

So I don't blame them for going in with a maximalist position.

And again, that's not to defend Iran.

That's to defend an entire country of people who don't necessarily maybe agree with this regime either, but they still live in the country.

Well, and you can also

You can also question the method, methodology, and reasoning behind this administration and not be a supporter of the Iranian regime.

Right.

Those two things are not mutually exclusive.

All right, there, that's headlines from the Middle East, but there is always more stuff we need to know.

It's a wake up call in more ways than one.

Time for some shit you need to know.

We're getting a little more into that.

lack of progress for the peace talks.

There's questions about what's going to happen now.

Ceasefire talks, as we said, between the U.S.

and Iran ended in the early hours Sunday.

Without an agreement, it raises questions about what happens when a current two-week truce expires on April 22nd.

Of course, nobody knows.

We don't know what the president is feeling in his gut yet.

As the talks wrapped up in the Pakistani capital of Islamabad, both sides blamed each other for the failure.

There was no word whether negotiations are going to resume and President Trump made new threats against Iran.

Pakistan's foreign minister said his country will try to facilitate a new round of dialogue between Iran and the U.S.

in the coming days.

No immediate reaction from either side, which is not good.

A key obstacle seems to be a perception on both sides that they won the war and each has time on their side.

Well, we know that's true here that

Donald Trump believes he won the war already, even though it's still going on.

I think once you win, it's over.

Isn't this how we got into a long-standing Middle Eastern conflict before, though, as both sides thought they had won and nobody would give?

And then we ended up with this multi-year event and this war where we continually had to send troops over to backfill what was happening.

And remember, at the very start of this, there were even Republicans who warned this administration

to be careful to not get into a long-term war in the Middle East with Iran because that is always what happens.

And well, here we are.

I mean.

We're

happening.

Yeah.

And I think I want to remind everybody in the next hour, we are going to be doing a civics lesson about this because you said, well, or no, later this hour.

Well, they had nuclear stuff.

They were making about, well, we already had an agreement with them.

And they had been by all accounts, not just their own accounts, but by the accounts of independent inspectors who had been going in.

Iran had been towing the line with this agreement.

We'll find and I know you've probably heard about the agreement and maybe you don't also will have a civics lesson at 735 to explain the 2016 Iran nuclear deal.

Yeah, it's complicated.

It's long.

We'll try to give you the bits and the pieces that are most important, that explain it the easiest way.

And all of that went into it.

The cliff notes.

Exactly.

I like to call it the reader's digest version, but I'm old.

Speaking of headlines and other stuff you need to know, President Trump said yesterday that the US Navy would immediately begin a blockade to stop ships from entering or leaving the Strait of Hormuz.

Again, does not sound like any sort of de-escalation.

After historic U.S.-Iran ceasefire talks in Pakistan ended without that agreement.

Now, in his first public comments after the 21-hour talks, the president sought to exert strategic control over the waterway that was responsible for the shipping of 20 percent of global oil supplies before the war, hoping to eliminate Iran's key source of leverage.

A U.S.

blockade would further rattle global energy markets and prices for oil, natural gas, and related products.

It wouldn't immediately

clear how it might be carried, it's not clear how it be immediately carried out though.

The president told Fox News that the goal was to ensure all ships could transit.

Quote, it's going to be all or none and that's the way it is.

Now he also said that he has instructed the Navy to seek and every vessel in international waters that has paid a toll to Iran.

He says that no one pays an illegal toll, who pays an illegal toll will have safe passage on the high.

other nations would be involved in the blockade, according to President Trump, but he did not name them.

No, because they don't exist.

You know, let's be honest.

There's nobody.

Yeah.

And nobody.

And why would you intercept somebody who paid the toll?

Why are you going to penalize them twice?

They're not, they're not, they didn't pay the toll because you didn't want them to.

They paid it so their ship could get through right now.

Can we argue that those are illegal tolls?

And well, listen, you started this.

You, you, Donald Trump and your administration, made this possible for Iran to control the strait.

And I never thought I would be talking about the Strait of Hormuz for a month straight.

I honest to

God, I can't believe I'm talking about it.

In my sleep, I got 20% of the world's oil pressure, 20% of it.

Stop.

But I don't get that.

I don't get why you would blockade ships that are passing through legally who are being extorted anyway.

It's punishing the victims.

Anyway, that's just

me and when you hear a blockade too, right?

You think of military strategy, but in this particular case, you also have to start thinking about your gas prices, your heating bills, your groceries.

And this is a point that we've talked about over and over, but it bears repeating based on all of the new information that continues to come out.

Because when you disrupt something that big, it's not going to just stay over there.

It's going to show up right here.

And it's going to be at the pump in your utility bills at the cost of all of your everyday goods.

It's what we're dealing with with.

are rising energy costs now.

And if you throw in global instability on top of all that, then you're going to really start seeing the prices spike even more so than they really are.

I mean, we watched the oil prices just spike overnight with the barrels going up over $100 with this news.

They had actually come down over the weekend when those talks started.

But this is the kind of thing that's going to escalate quickly.

And you're talking about intercepting ships now in international waters.

Alright, in other news, a newly signed state law aims to address the critical period by extending some federal health care coverage to Wisconsinites in the months before they're released from jail or prison.

Federal policy bars incarcerated people from getting Medicaid coverage in many circumstances but states can apply for waivers creating certain exceptions.

Wisconsin's new law directs the state's health department to apply for one of those Medicaid waivers by January 1st of next year if approved.

The waiver would require the federal government

to help with Medicaid coverage for eligible incarcerated people starting 90 days.

My screen just jumped 90 days before they released from jail or prison.

The coverage would include case management services, medication assisted treatment for substance use disorders, and a 30 day supply of prescription medications.

Now currently, Wisconsin's Department of Health Services works with the State Department of Corrections so that people can apply for Medicaid while they're still in prison.

The goal is to have that coverage start for eligible people on day one of their release, according to testimony submitted by DHS.

Wisconsin's Department of Health Services estimates that the new law could eventually cost the state's Medicaid program 8.7 million a year, but there would be substantial savings not only to the state, but to the Department of Corrections.

We'll see how that

goes.

Well, I think on the surface, it sounds like a good idea.

I mean, obviously, if you're leaving jail or prison to get health coverage before the release, do you get things like medications, addiction treatment, maybe even case management?

And look, if you're trying to get back on your feet, having that support is really important.

It's going to reduce repeat offenses, too.

And it can also help stabilize people.

And I guess that's the upside.

But at the same time, you have to look at the fact that this isn't free.

And it's not free.

Yeah, it's and the the amount that it'll it doesn't it's not a fifth Equal it's not going to what it costs is not going to be the savings, but there is there are significant savings Other than the cost of these uninsured people then coming out We're running out of time, but the Pope Jamie was the target of a Trump tweet or true social post because the

The Pope, well, the Pope, we'll get into the Pope and Donald Trump.

We'll save this story for next, because we'll do, we got like back to back headlines with the Pope and Trump and...

There's a lot happening.

It's insane.

It is insane.

Swiper stay coming up next.

That should be fun, he said, hopefully.

His daybreak, this is the Civic.

Kathryn Lake

You're listening to Civic Media.

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722 right now.

We hope that your morning is going well so far.

This is where we put the politics aside for just a few minutes and we talk more about some of the pop culture events happening with our senior producer Frank.

How are you today?

I'm doing great.

We're coming off Coachella weekend, guys.

There's a lot of stuff going on this weekend.

We also may have an update on the story we've all been.

All right.

Entranced with.

So I'm really excited.

All right.

Happy Monday morning to everybody.

We will not be saying the T word once.

Love it.

Take that energy down a little bit, Frank.

You're all.

Come on.

You're all amped up.

Everybody new to the program.

This is why pastors.

Oh, we're going to get to that too, Brian.

We got it all.

For anybody new to the program, this is Swipe or stay.

I'm going to read some vague pop culture headlines to Brian and Jamie.

They'll have to decide whether to stay and hear more or swipe onto the next one.

Producer Parker will be the tiebreaker if needed.

Story number, excuse me.

Story number one.

Coachella headliner apologizes for mocking a fan.

Stay.

I know this story.

Sabrina Carpenter has apologized on X Twitter.

for an awkward crowd interaction during during her set on Friday night between songs.

She heard what she described as yodeling from the crowd.

This was such a big story over the weekend.

Oh my gosh.

I watched it happen live.

I did not.

I did not hear about.

Well, I yeah,

not a surprise.

Now you will.

Sabrina said, oh, I don't like that.

To which the fan responded, it's my culture.

To which Sabrina said that's your culture is yodeling Then the person said it's a call of celebration to which carpenter joked is this burning man.

What's going on?

This is weird It's actually I'm gonna try to pronounce this so and it's gonna be butchered a zagruta

a celebratory chant in Arabic culture.

Sabrina addressed the situation saying, my apologies, I didn't see this person with my eyes and couldn't hear clearly.

My reaction was pure confusion, sarcasm and not ill intended.

Could have handled it better.

Now I know what that is.

I welcome all cheers and yodels from here on out.

People were genuine.

Let me get on my soapbox here real

quick.

Well, people were upset.

People were upset.

People.

Let me tell

you.

People.

Yes.

She, look, put yourself up on that stage.

And if you watch the set at all, there are like 1950s cars everywhere.

There's like 30 background dancers.

There's a massive crowd.

There is so much going on.

First of all, I don't need to interact with any of you in this audience.

And if I'm her, I'd probably never will again.

After this.

I don't know what's happening.

I made a quick little joke.

And now people are like, this is the problem.

Like I saw one person like this is the problem with white women and their privilege.

Oh my gosh.

She didn't know what was happening.

You can't even see when you're on stage, the lights are

so

bright.

You can't see anything that's happening out in front of you.

OK, listen.

This is not anti-Islam.

It's not Islamophobia.

It's somebody heckled during a show and they got they nicely.

Just comment it on an artist has a right when because obviously if Sabrina Carpenter heard it on stage

This

is going on everybody heard it.

Yeah heard

it.

So And they're probably a lot of people going.

What the hell was that?

I mean, I watched the live stream and you could like faintly hear it because it was very quiet during this moment in the set Anyway, it was just weird.

It was more confusion than like I know what that is.

I hate that stop doing that.

Yeah, it was

Yeah.

Everybody needs to lighten up.

Take a chill pill.

It's Coachella.

Enjoy the music festival.

This is like the least concerning thing that could have gone down.

Next.

We're moving on to the next one.

And we're staying with Coachella.

Saturday night's Coachella headliner.

Left fans.

Please

split.

Stay.

Brian, trust me on this one.

All right, I'll just trust me.

I'll

stay.

So

as much controversy as Sabrina just had, I would say Saturday night was even more controversial and this was from a music performance standpoint.

So Justin Bieber had lined Saturday and everybody was really excited.

Mrs. Frank was pumped as a believer herself back in the day.

This was Bieber's first major performance in four years after stepping away due to health issues.

So Carpenter said if you watched it was filled with Hollywood motifs, a monologue from Susan Sarandon, a cameo from Samuel L. Jackson saying his favorite curse word and Will Ferrell even came out as a maintenance man to fix the power.

Yes,

there was a lot going on.

Bieber said featured a half hour session in which he sat at his laptop and searched old music videos of himself and sang along to them.

Yes.

It was very

strange.

I don't I don't first of

all

Coachella is the one in Nashville, right?

Nope.

This is California.

All right.

That's not burning man.

That's a different one

Burning Man's even different than, I don't even, is there anything in Nashville?

Bonnaroo's in Tennessee.

That's in

Bonnaroo,

in

Tennessee.

All right, I don't know.

Yeah, I'm out.

Justin Bieber, what?

It was so strange.

It was weirder than his music award performance where he was just up there in his boxers and playing his own instruments.

It was very strange.

How long before people started screaming?

And like, well, that's the thing, Brian.

There was

a lot of screaming going on, but a lot of people loved it.

Yeah.

And for as many people as there were that hated it, there were a lot of people defending it saying it was actually iconic.

And I kind of love, you know, people like so artistic and creative.

It's so artistic.

I love the direction that this went in because it really speaks to the digital age that we're in.

Oh my God.

And it's like, dude, you paid how much money and stood in that desert pit to watch a guy look up YouTube videos after he was done singing his hits.

which he only sang like a verse of, he then went on and started like looking up meme videos.

Yeah, it was

very strange.

With the crowd.

He finished strong with actual songs from his newer stuff,

but he pissed.

Nobody's

there

for

the new stuff.

Like, nobody was there for the new stuff, though.

Let's be realistic.

If you were a believer, Mrs. Frank did not tune in to listen to him sing anything new.

She wanted to hear the old

stuff.

Yep, and she was singing along.

And all Coachella swipers stayed.

We only got two stories.

I'm going to keep a couple more for tomorrow.

They're

good.

Something that I might understand.

That would be great.

You're welcome.

Thanks, Frank.

Nice job.

All right, well, we come back to 2016 around nuclear deal.

You've heard of it.

Now you'll learn more about it on the Civic Media Network.

media network.

Oh, it is time for a little civics lesson.

Pacific lesson, Brian.

There we go.

I'll get the words out yet.

It is because we've been hearing so much about Iran and their nuclear weapons and where was their program demolished?

A couple months ago and then it's back and it's this and that and you you may have heard and even if you don't remember you've been hearing Well, we had it.

We had a deal with Iran There was a nuclear deal and maybe all you remember is pallets of money and people complaining about that and so it's important to kind of go back and revisit what we had Versus what we lost and

what we

have now so Professor Martinson, okay?

Take the podium and

please

give us a civics lesson.

Well, let's start with what the Iran Iran nuclear deal is It's also called you might sometimes hear it referred to is the joint comprehensive plan of action the JCPOA if you want to get you know super fancy But it was a major international agreement.

It was reached in 2015 about two years of negotiations went into this JCPOA it involved the United States Iran and major world powers including the

the UK, France, Germany, China, Russia, and the European Union.

The main goal was simply to prevent Iran from developing a nuclear weapon while avoiding any sort of war.

Instead of completely shutting down Iran's nuclear program, the deal aimed to strictly limit it and monitor it closely.

In return, Iran would get relief from heavy economic sanctions, allowing its economy to recover.

Under this deal, Iran agreed to dramatically scale back its nuclear capabilities.

It reduced its enriched uranium stockpile by about 98%, keeping only a small controlled amount.

It capped uranium enrichment at about 4%, which was far below the weapons grade, which is about 90%.

Iran also removed roughly two-thirds of its centrifuges, slowing its ability to produce nuclear material.

A key part of this deal was strict international monitoring.

In fact, the International Atomic Energy Agency was given broad access to inspect nuclear facilities and verify compliance.

Those inspections were considered some of the most detailed and intrusive ever negotiated.

In exchange for all of this, the U.S.

and other countries lifted major sanctions on Iran and gave Iran

access to tens of billions of dollars in previously frozen assets.

The economy as you can imagine saw a boost, including a significant growth in 2016 and 2017.

So this deal officially took effect in January of 2016 after inspectors confirmed that Iran met the requirements.

At that time, a lot of experts believe that the agreement would actually delay Iran's ability to build a nuclear weapon for at least 10 to 15 years.

It also ensured that if Iran tried to break the rules, the world would likely know quickly due to these inspections.

The deal had built in limits known as

set provisions, though, as well.

Some of those restrictions would expire over time, including limits on centrifuges after about 10 years, and limits on uranium stockpiles after about 15 years.

So

we haven't hit those benchmarks

yet.

We're

getting close to the centrifuge

benchmark.

But

the uranium stockpile, we were still...

Yes.

So they must have not been doing this, right?

They must

not have

been

following this.

We're actually following it.

They were following it because they were using the money that they were getting back from the lift on sanctions to rebuild the economy, which was important for the entire country.

So let's go back to 2018 now, right?

Donald Trump withdrew the U.S.

from this agreement, and he argued that the deal was defective and too weak to stop Iran long term.

The US reimposed strict economic sanctions aiming to pressure Iran into some sort of new deal.

And the key allies who originally signed on to the original deal, like France, Germany and the UK, disagreed with this decision and stayed in the deal initially.

Now, after the US decided to withdraw, Iran began gradually pulling back from its commitments.

It increased uranium enrichment levels in some cases up to about 60%, which is close to weapons grade.

Professor, a question.

So are we are we saying that once again, it seems that our actions caused a reaction by Iran that it goes against?

an agreement that we were in with Iran, and then decided we didn't want to be in with

Iran.

Yes, because when we pulled back the deal, Iran saw this as the U.S.

pulling back their support and basically taking back their word after the strict deal had been in place.

That

sounds like bombing a country while you're negotiating peace with them.

That sounds silly.

Right.

Essentially, they began to expand their stockpile of nuclear material.

And they also reduced cooperation with international inspectors, which limited the transparency and how much we knew about the nuclear program that they were trying to build.

As a result of this, Iran's breakout time, which is the time needed to produce enough materials for a nuclear weapon, dropped from over a year under the deal to just months or potentially weeks.

Now, the deal, as you can imagine, or the collapse of it, I should say, led to rising tensions in the region, including an increased conflict between Iran and Israel, attacks on ships and energy infrastructure, and ongoing military threats and escalation.

The U.S.

strategy after leaving this deal often called maximum pressure aimed to force Iran into a better agreement.

It did not result, though, as we all know, in a new deal, and those tensions continued to grow.

The economy in Iran was actually hurt by the sanctions, especially on oil exports, but it continued advancing its nuclear program.

Now, President Biden attempted to revive the deal through negotiations and talks continued for years, basically throughout his entire presidency, but ultimately failed to bring both sides back into compliance.

Now, as of right now, the Iran nuclear deal is considered essentially defunct.

Iran now has more enriched uranium than allowed under the original deal, more advanced nuclear technology, less international oversight than before, and a lot of experts say that ending the deal by President Donald Trump during his first term.

led to less visibility into their nuclear activities, a faster path for Iran to potentially build a weapon, increased risk of military conflict and strained relationships between the U.S.

as well as its allies.

Now, of course, there are people who say that, you know, if they supported this deal, they argued that it provided time stability and transparency.

There's a lot of people who say that it was temporary.

It didn't go far enough.

It probably didn't.

That's the art of negotiation though, right?

is that both sides have to come to the table.

Right, and it would still be in effect

now,

which leads to a better ability to extend something because both sides now have a track record to build on.

Iran can say, listen, we did what you said, and the US and the other allies, which we are losing rapidly, but we could say, all right, you're right.

You guys did a good job, so let's...

Now we can extend it, but right now, once you trust whether it's on a personal level or an international and diplomatic level, it doesn't just come and go.

Once you lose trust, it doesn't come back quickly.

And we have squandered all our trust and goodwill with a country that doesn't, you know...

Do they deserve a lot of trust and goodwill?

No, but if you're entering a deal, that's part, that's, that's the devil you know.

And sometimes you just gotta let a sleeping bear lie and they were doing what they were supposed to do.

But because it was, yes, that's the most important thing.

But Donald Trump cannot have that because that's Barack Obama.

That's, and he cannot have anything.

He's gotta be the best deal maker.

Well,

The Strait was opened before he started bombing this war.

They were operating under this deal.

So what has he done?

How has this deal been better?

So far it hasn't I mean and that that's the key to all of this There there isn't a better deal in place and now we have this war in Iran What I think is also interesting and again I'm going to say it because this was not a perfect deal But it put limits on Iran's nuclear program inspectors had access and it bought time and in situations where another country where you don't know what they're going to do When you can buy that sort of time and have that sort of transfer

transparency into the mechanism in the system that they are building, that's important.

It's absolutely important.

And now with less oversight, they're just simply, they were ramping things back up because the United States basically went back on their word.

So Iran was like, well, why should we stay true to our word if they're not going to adhere to what they signed?

And that's essentially how we got into this situation where obviously,

you know, there's threats, strikes, talks of war, which we're already in.

And that's literally how we got to where we are in a 10 year time span.

And the money that they love to show, the news media loves to show the pallets of money being sent back.

That was money that was owed that had been taken from Iran as part of the sanctions.

It went to the rebuilding, which was part of the deal.

And yes, you have to give something to get something.

So the money went back to them.

It was not a payoff.

No.

It was money that had been held and seized.

It was their money.

And now it

was being released.

Right.

It was their money.

It was their money.

It was absolutely their money.

And this is why foreign policy, though, and the decisions made at a top level are so important, because you're not flipping a switch on and off, Brian.

When you walk away from an agreement like the original Iran nuclear deal, it is certainly going to change relationships, obviously not with just Iran.

But at that stage, if you are one of our allies, if you are the European Union, if you're the UK, if you're France, how do you even begin to trust an administration who walks away from a deal that took so long to negotiate?

And so many people were on board with and just say, okay, I guess this is what we're doing now.

Countries aren't going to do that.

They understand the work and the danger that went into all of this.

they understand the ramifications of making willy-nilly decisions like that, because that's what it was.

There was no thought process behind it.

Well, and that's why some people might say, why do you keep harping on this?

Why do you keep bringing this up?

Because it's important to remember what was in place.

It's important to remember what the situation was prior to our starting the war.

We also have to look at what was what was the Israeli intention to get us in there.

What do they either what did they offer to Trump or what do they have on Trump that made him decide he could just enter this war on his own with his own gut feeling, despite all evidence to the contrary about his his claim that they were days away from a nuclear weapon.

So it all you have to you have to look at the past.

to make sure you know how to judge what's happening right now.

And it's pretty easy to draw the draw the line and say, well, this was this seemed to be working.

Why is not it all does fall at the feet of one person

by essentially two

people really for this war Netanyahu and

yes by essentially tearing up the original deal.

Right?

It changed trust in the United States.

It changed the leverage the United States had.

And now we're going to position where diplomacy is harder, tensions are higher, and the stakes right now are much bigger.

And here's the thing that I think- Well, that's

why we send our top tier people,

Jamie.

And I think here's the thing that we really need to remember.

We keep bouncing between extremes.

So one administration is going to make a deal, another's tearing it up, and then we try to rebuild it or replace it.

And that kind of

back and forth that the United States has put a country like Iran, who's just looking for the slightest right crack in the system, because that's all Iran really wants.

They are making it hard for not only that country to trust the United States long term, but all of our allies who we need around the world.

It's

crazy.

Exactly.

All right, when I say Harley Ryder, picture it in your mind.

What do you think?

Well, Harley Davidson is trying to change that image that you have in your mind.

We'll get to that on the other side.

It is Daybreak.

I'm Brian Noonan.

I'm Jamie Martinson,

Kathryn Lake

748.

Right now, this is the Civic Media Network.

Local voices and statewide impact.

It's Daybury with Brian and Jamie.

Good morning.

Thank you so much for joining us on the Civic Media Network.

It is 752.

And remember, if you want to follow along to all of the things that we're doing here on Daybreak, you can follow us on social media.

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And you can see all of the behind-the-scenes stuff and, you know, find out that sometimes we talk about things that aren't politics related to, because we have other interests, Brian.

Sure.

I guess, yeah.

Of course we do.

I'm

interested in this because I want to know your perception.

Everybody, when you hear Harley Davidson or a Harley Davidson rider, you conjure up a picture in your head.

And I want to know what that picture is.

And if a marketing reset could change your mind, 855-75CIVIC, 855-7524842, because, I mean,

The stereotype of a Harley rider is back in the Hell's Angels days the the leather the dirty the long beard the loud bikes that roar into town and terrorize a local sheriff and Takeover and we know that's not always we know that's not true.

Then there's the the Harley riders that are very

set in their ways and they're dedicated, they're brand loyal,

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and they

do so much work on their bikes themselves and they customize it so their bike has their own personality.

And those are the kind of images and preconceived notions that people have about Harley's and their riders that Harley Davidson is now trying to freshen up.

They are trying to bring a newer, more youthful, more fun vibe, which...

seems antithetical to Harley, but that's okay.

They're rebranding a push that emphasizes fun and joy, the fun and joy of motorcycling.

The move comes as the motorcycle maker is under a new CEO, Artie Stars, and Artie is putting less emphasis on riders who can be seen as brooding.

older and intimidating.

If I'm a Harley rider who's been riding Harley's my whole life, I want to be viewed as brooding, older and intimidating.

That's part of the deal.

Not in

a

biker gang kind of way, but just as if I always feel if somebody pulls up on a Harley, they're serious.

Now, I know there's weekend warriors and people

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who just have

money so they can buy a Harley and pretend that they're serious.

But anyway,

That's not what's happening.

So stars wants a more joyful branding and advertising that celebrates our community in a uniquely Harley Davidson way.

Jamie, it is a the ride campaign.

It has videos featuring Willie Nelson song on the road again and commercials broadcast nationwide and on streaming services that just make it seem like Harley is just like taking a ride, which it kept.

There is there is a great I've always

Full disclosure, I don't have a motorcycle.

I have my motorcycle license because I took a ride in class.

Sure.

I've always wanted one.

Now I'm to the age where I get excited at the thought of a Harley trike.

Oh,

trikes are the best.

Yes, I've given up the, I always wanted to have a fat boy,

but

now a trike.

seems just

like strikes are the best.

I grew up around motorcycles.

My dad had a Harley.

We had a limited

biker

in

a gang.

No, he was not.

My dad was probably the most unassuming guy that you would ever expect on a Harley, which why this story to me is hilarious because of that.

But we had a sidecar on our Harley because we we went out as a family and I rode in

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the

sidecar.

We had a limited edition.

It was Starburst purple.

My dad

had it basically down to the original.

He

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had

friends who were the guys who did all the work on them.

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Oh yeah, it was

a gorgeous, gorgeous bike.

Kind of sparkly purple, and there were only, I believe, like 5,000 of them in that color ever made, so my dad

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still had it

down to the original.

But this story is funny to me because I started going out to Sturgis and people have what they think Sturgis is in their mind, and it has changed a lot over the years, but it used, I mean,

Originally, when my parents started taking me out to Sturgis with them, it was not as family-friendly as it is now.

It is a lot more family-friendly, and I say that knowing that there are still parts of Sturgis that you don't take the kiddos to.

I was gonna say, it's not, it hasn't become Disneyland.

No, it has not, but what I think is hilarious is my parents, that was their goal.

Now, I lost my dad about 20 years ago, and so one of their dreams was to have a Harley trike, because as they got older,

than it was, you know, easier for him to maneuver and easier for my mom to ride on and things like that.

And

then you

get the cool

intercontinental talk to each other.

Oh my gosh, yes.

So I find this story funny because you talk about the weekend warriors.

We used to laugh about the people who would get one pair of jeans and start dirtying them up about six months before they had to go out to Sturges

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so that they

look like they fit in.

You know, they'd start growing their beard out about.

a month before so they had that image of the Harley rider but I think a lot of that you could play movies for that right?

You can play movies but I also wonder if because there is there is that iconic vibe of riding a Harley and even if you're even if you're not in that life there's something about riding a Harley that does set you apart and I wonder how current Harley riders are hearing this and going yeah but that's not what this is about this is a

Yes, it's a brand.

Yes, you're a company.

Yes, I understand.

There's a prestige that goes with a Harley.

There's a prestige and there's an image and there's a feel.

And you either buy into it or you don't.

But the problem is, I guess, for Harley's bottom line, more people than not are not buying into it.

Plus, let's be honest, it's to buy a bike is expensive.

Yes.

So it's not

cheap.

Right, it's not for just, you know.

To maintain

them isn't cheap either.

You gotta save and

you gotta

invest.

It's a

lifestyle choice.

It is, and to maintain them is not cheap either.

No.

And with the Harley we had, it was in 1973.

So, you know, by the time I even was old enough to realize what was happening, it was already, there was a lot of maintenance that went into

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that

bike.

But I just think that this is funny for the simple reason is,

is, you're right, it is a prestige thing.

And I think that people who don't truly understand that and just want to say, oh, I have myself a Harley, they're never going to truly get it.

They're going to never truly understand what it means to have that feeling of the Harley.

Tom says, trikes flip over.

Not as easy as a two-wheel bike falls.

Two-wheels

are much easier.

Much easier to flip.

You've got to work to flip a trike.

I'm not putting it past me, but golf carts flip too.

Everything can flip.

All right, well, we come back headlines.

This is Daybreak.

I'm Brian Noonan.

I'm Jamie Barton, and this is Pacific Media

Kathryn Lake

Network.

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