Getting Results from Radio Marketing – Week Four

WRJN remains one of Racine’s most effective and efficient media to market your business. HOW you do it is key. This week, the final Key in the FOUR KEYS to Branding and how they will help your business grow.

The FOUR KEYS are: REACHING the right people. FREQUENCY of your message. CONSISTENT reach and frequency over time. A COMPELLING MESSAGE.

The Fourth Key To Branding and getting results with radio ads is to keep you campaign consistent over time. Going back to FREQUENCY, people need to be reminded of your message. Using the same tag line, logo, music, jingle or voice in all marketing helps people recall who you are and what you do. For example, if you have audio on your website, it should match your radio ad. If you have a tag line, use it on radio, TV, billboards or print ads. Make it yours!

How long should it be before you can expect results? Again, it takes all 4 Keys working together, but we generally say 46-60 days is the time it can take to start seeing results. You need to cut through the clutter, with a compelling message as often as practical over time. Then, keep doing it as the results start to roll in. If things start slowly, don’t panic. Maybe a triggering event hasn’t happened or your competition has been aggressive. Stay with it. Talk to our experts about tweaks, but trust the Four Keys, and radio will help you to your ROI, now and in the future.

I’d be happy to meet with you to talk about how you’d like to do it. chris.moreau@civicmedia.us