Remember how the pandemic got a few more folks to be socially distant by getting outdoors more often? It’s a trend that benefitted state parks, lakes, and trails—and folks keep coming back. We’ll discuss a new report that shows how outdoor recreation in Wisconsin grew again last year and now contributes $11 billion to the state’s economy. Plus: Social media manager Cherita Booker and community editor Christina Lorey discuss the recent UpNorthNews social media posts and newsletter stories you’ve enjoyed the most.

UpNorthNews with Pat Kreitlow airs on several stations across the Civic Media radio network, Monday through Friday from 6-8 am. Subscribe to the podcast to be sure not to miss out on a single episode! To learn more about the show and all of the programming across the Civic Media network, head over to https://civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X, and Instagram to keep up with Pat & the show!