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That Big Ol’ 6-Pack Will Be Old Style Again

That Big Ol’ 6-Pack Will Be Old Style Again

August 8, 2023 8:00 AM CDT

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Guests: Adam Powers, Chad Holmes, Hans Breitenmoser, Kirsten Slaughter

It’s been more than 20 years since the sad news that La Crosse’s old G. Heileman Brewing Co. would go bankrupt and Old Style beer would go away. The label was eventually bought by Pabst and brewed in Milwaukee, but now Pabst is bringing Old Style back home—and the brewery’s iconic “6-Pack” of storage tanks will return to a look it sported for decades. Also: an introduction to Wisconsin Women in Conservation.

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