Jennifer Nowicki on Tea & Bringing It Into Your Everyday Life (Hour 2)

Transcript

Jennifer Nowicki on Tea & Bringing It Into Your Everyday Life (Hour 2)

Nite Lite with Pete Schwaba and Greg Bach · Fri Mar 27, 2026

Kathryn Lake

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Greg Bach

Welcome back to Night Light with Pete Schwabba and Greg Bach here on the Civic Media Network.

My name is Greg Bach here in Radio Park in Racine.

Coming to you upstairs in Marinette, Wisconsin is Mr. Pete Schwabba and just down the street from us is Mr. Dominic Lee in Madison.

behind the ones and twos.

Thank you so much for being here.

If you want to be part of the conversation, call or text the number is the same 855-752-4842-8557, 75 Civic.

Leave a comment on the live stream.

We are currently streaming on Facebook, YouTube and the platform.

We still call Twitter still ahead coming up in just a few minutes.

We're going to be speaking with Jennifer Nowicki, who is the owner of Cultivate Taste Tea and a certified tea specialist talking about all the wonderfulness of tea and how we get it in our life.

So that'll be coming up in just a little

But then we cap things off with the nightcap as always.

It could be a nice, nice weekend coming up.

I'm very excited about the weekend.

Guys, are you excited about the weekend?

Oh yeah.

Oh yeah.

Greg Bach

Not really.

All right.

Not really.

Okay.

We got a not really and a weird.

Oh yeah.

Great.

All right.

Cool.

Also folks, by the way, if you.

Either whether or not you missed the opportunity or you did participate in the breaking of spring text to win multi-state contest in the five o'clock hour, that is now closed for now.

But in the seven o'clock hour, you'll get one last keyword, not just for the day, but period, because today is the last day.

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So I mean, just there's all the reasons to just keep hanging out with us.

I think so.

What do you guys think?

Absolutely, get

Pete Schwaba

that app, turn it on, and keep it on your person.

Exactly, exactly, exactly, exactly.

I so want Dom to make that a thing where everything we ask him is, oh

Greg Bach

yeah.

But just with varying degrees of like, oh yeah, and then sometimes, oh yeah.

That's funny.

Pete Schwaba

Shall we introduce our question of the night, fellas?

I think so, yes.

Let's do it, Dom.

Is it is Quentin Tarantino's birthday one of the famed Hollywood directors of our time and our question of the night is what is your favorite Quentin Tarantino movie 8 5 5 7 5 2 4 8 4 2 8 5 5 7 5 civic you can also text us on the civic media app or if you're watching the radio on YouTube Facebook or ex Twitter

You can drop us a stream comment, but be part of the conversation.

And for those of you who might not be, I kind of thought this would be a homerun question because he is such a renowned director.

However, I think people probably hear him and go, oh yeah, what did he do again?

Well, you got Pulp Fiction.

You've got, he wrote True Romance, which is a great, great film.

Jackie Brown.

Reservoir Dogs.

Reservoir Dogs.

Kill Bill one and two.

Once Upon a Time in Hollywood.

That's my personal favorite.

And let's see what else Jackie Brown kill bill oh red or reservoir dogs you said but Django unchained The hateful eight the hateful eight.

Yes hateful eight So he's got apparently we went over this a little earlier.

He's directed nine films He says he's only gonna direct ten.

I

Kathryn Lake

don't know

Pete Schwaba

why why that's important or not, but we're

Anxiously, Tarantino fans awaiting his 10th film to see what he will direct.

And as Greg mentioned earlier, maybe that was during this super secret show, he's doing a follow up to Once Upon a Time in Hollywood called The Adventures of Cliff Booth.

But as I understand it, he just wrote the story and David Fincher will direct it.

So very excited to see that as well.

Greg Bach

Yeah.

So where are you, Pete, on the Quentin Tarantino filmography?

I mean, how many have I seen or how do I just

Pete Schwaba

feel about his work?

Oh, how about that?

Let's how many of you seen have you seen all of them?

I've seen all of them Hateful eight.

I would have to go back and watch again.

I think I was kind of dozing But yeah, I've seen them all and I I really I loved once upon a time in Hollywood.

I like when he changes history Really

Greg Bach

people who

Pete Schwaba

dislike that a great deal really see well, that's kind of Well, it's a hook in those movies, but like

I don't want to see, you know, like once upon a time in Hollywood, he changed history, the course of history in the film and saves Sharon Tate's life.

So Manson and then they messed up Manson's people.

It was a great ending to me.

And

Kathryn Lake

I

Pete Schwaba

loved DiCaprio and I loved Brad Pitt's character in it.

I just thought it was one of those hypnotic kind of movies.

I love the scene at Spawn Ranch with all the Manson people and, um, Bruce Dern's scene.

I love, love, love that movie.

I would say my second favorite is probably Pulp Fiction with Reservoir Dogs as a close third, but loved Kill Bill, but I'm a fan.

I think he's a student of filmmaking and he's great at it.

Whether you like him or not, he's kind of a weird dude.

But yeah, I think he makes great films.

What about you?

Greg Bach

Uh, Jackie Brown hands down is the best film I believe he made.

I think it was beautiful.

It's, it's, it's

small and it's like, you know, he, he went on to make bigger movies over time.

Of course they all, they all do that.

And, but to me, Jackie Brown, especially coming off of Pulp Fiction, that, that movie, that cast, everything about it, the fact that like, you know, I don't know, I just, I just really, really liked that.

That's a movie I can watch at any time.

And I would probably say,

a second in line would either be kill Bill or reservoir dogs.

I know people who truly do not like him changing.

Like a friend of mine once said he's like, I'll never watch in glorious bastards because my father's fought in World War II and he found it offensive that Tarantino changed the ending and somehow like he felt like it demeaned what his father was trying to do.

And I understand that a lot of people will say, well, it's just a movie, but

I'm not also going to tell my friend to discount his father's veteran record in World War II.

So, like, I understand that.

And plus, I read an article years ago how that, you know, changing the ending, changing what actually happened in Once Upon a Time in Hollywood could be seen as disrespectful of like, oh, well, you know, they didn't live.

And now you're trying to propose this idea that they did live.

And I, you know, I get that.

I don't really care either way.

I just know some people don't enjoy him changing history in his movies.

But I liked Once Upon a Time in Hollywood.

I thought it was fun.

It was cool, but definitely not on my top list for me.

For me, it's going to be Jackie Brown is number one always.

It's like one of my favorite movies, period.

But

Kathryn Lake

for him,

Greg Bach

that is my favorite movie because Pam Grier is amazing.

And I mean, you just get a moment of Michael Keaton that movie that is just awesome.

So

Greg Bach

I really, really enjoy that movie a lot.

What about you, Dom?

I gotta steal Pete's Mojo here.

I gotta say Once Upon a Time

Kathryn Lake

in

Hollywood.

Really good.

I love Brad Pitt, which helps a lot.

So I gotta say Once Upon a Time in Hollywood.

I gotta ask though, you Greg, what is the plot around Jackie Brown?

I've never watched the movie,

Greg Bach

so.

It's about a woman who is just trying to live her life, trying to do her thing, and she gets caught up in a...

like a burglary essentially there's so many she's well She's living her life, but she's doing some things that are kind of illegal too and it's just about it's just a story about her trying to live her life around like this this guy played by Samuel L Jackson who is psychotic and then there's Robert De Niro who plays this guy just got a jail and it's You call it a heist movie.

It's not a heist movie.

It's just basically a story where I

I'm not, it's not a good description.

I'm sorry about that, buddy.

But like the cast though too, you got Bridget Fonda, Samuel L. Jackson, a very young Chris Tucker, Michael Keaton.

Was that Robert Forrester in that?

Pete Schwaba

Robert Forrester,

Greg Bach

yeah.

Yeah, that's actually the movie that brought him back for a time,

Pete Schwaba

right?

Greg Bach

He just, you know, Tarantino, that was Tarantino's thing back in the days.

He brought these people that we were making fun of or forgot about for years and said, no, they're good actors.

And we were like, oh, John Travolta is a good actor.

He was always a good actor.

It just like a lot of people made some bad choices.

And then all of a sudden Hollywood said, Oh, you were our hot guy for 10 minutes.

We're done with you now.

But I mean, it's just the story of a woman just trying to live her life, making some of the not best choices ever.

But at the end of the day, doing what she needs to do to survive and make sure she protects herself.

And yeah, I just, I absolutely enjoy the heck out of this movie.

I would suggest anyone watch this movie.

Well, adults, it's got a lot of swearing in some.

Pete Schwaba

I need to rewatch it.

Yeah, I saw it.

I've only seen that once, but I really liked it.

It's a great film.

Luke on the text line says in the six oh eight says and glorious bastards.

And I hear what you're saying, Greg.

I'd never really consider that because I think when Tarantino changes the ending, it's out of love.

He wanted to kill Hitler.

He wanted to save this woman.

He idolized Sharon Tate, but I that's certainly a valid, you know, if people think that, yeah, you can't tell them their opinions are wrong for sure.

So, yeah, and I think another great one he did is True Romance.

He only wrote it Tony Scott directed it, but it's Christian Slater and Patricia Arquette, Dennis Hopper, Christopher Walken.

They have a classic scene.

Gary Oldman.

Gary Oldman.

Yes.

He plays the, I don't know if I can say the word

Greg Bach

on.

He's playing like a, he's trying to, he's playing like a dreadlocked dude.

Like

Pete Schwaba

he's just,

Greg Bach

he's a bad dude.

He's, he's one of the best bad guys.

I mean, his character in the professional is one of the greatest villains of all time.

The man has just got intensity that I don't understand how one like conjures in the moment like he does, but yeah.

He also wrote the story.

He didn't write the movie or direct it, but he wrote, he had the story for natural born killers.

And then

Kathryn Lake

Oliver

Greg Bach

Stone wrote it and directed it, but that was his original story.

And they just released...

Kill Bill, the whole bloody affair.

So they took both movies and put them together with a new unreleased footage.

So it's like four plus hours long, which was what it was supposed to be when he made it.

Cause it's one movie.

It's just broken up into two volumes.

But yeah, I gotta watch that.

I loved Kill Bill.

That was an amazing movie.

I really wish they make a third one, but I don't think that's ever going to happen.

Pete Schwaba

I want to say too, like Dom, you like Brad Pitt.

This is going to sound like I'm joking or taking a shot at him.

I am not.

Brad Pitt, some of his best acting is in true romance.

He plays a stoner who

Kathryn Lake

is

Pete Schwaba

the roommate of the guy they're looking, the Clarence is looking for.

And Tony Soprano, James Gandolfini comes in looking for this guy and Brad Pitt is stoned out of his mind on the couch.

And he's really funny.

It's a very quick scene, but he's very good in it.

Going to the social media, we've got our pal Rich Luccasio, who says, once upon a time in Hollywood, what an amazing soundtrack.

That's right, it did have a great soundtrack too.

And Jenny Brand, our civic media colleague, love Jenny, she says, once upon a time in Hollywood with Kill Bill, volume one, a close second.

That's interesting that

Greg Bach

you wouldn't have volume two, because to me, it's just one movie.

Right.

two separate, I would say two separate stories, like told very differently, but still, I, yeah, I'm going to watch that whole thing this weekend.

I think that's going

Pete Schwaba

to be tough to

Greg Bach

do, but, but yeah,

Pete Schwaba

we had, uh, I was working in Indianapolis at a comedy club with a Milwaukee comic named Mick Lasinski who, do you know him?

Greg Bach

Yeah, I'll tell you later.

Pete Schwaba

Okay.

He was headlining.

I was middleing and we decided we're going to go to this movie and it's.

Pulp Fiction, which is non-linear, you know, Travolta gets blown away, and then all of a sudden a scene comes in and Travolta's alive again.

Well, you know, there's these two guys, I think there's only four of us in the whole theater, and this guy sitting a few rows away sees Travolta alive again.

He goes, what the?

Wait a minute.

What's going on?

Like, he's out loud talking.

I go, dude, this is not an editing flaw.

Trust me, this is going somewhere.

What I like is that

Greg Bach

your...

Your impression of that guy watching Pulp Fiction and being confounded by John Travolta sounded exactly like Vinny Barberino from Welcome Back Goddard,

Pete Schwaba

played

Greg Bach

by John Travolta.

What's going

Pete Schwaba

on

Greg Bach

here?

What?

Pete Schwaba

I don't, what?

Dude, it was beautiful.

Greg Bach

Yeah.

I think that was one of those movies that probably for me said, I wouldn't call myself a film, a cinephile.

Seeing films that are like non-linear in that sense where maybe that was one of the first ones I saw where you but I at least like put the connection together because right cuz cuz what they're wearing in that scene says Oh, that's when it's taking place.

Gotcha.

Okay.

I just like Wait, well this was back in the day.

So it's like I paid 650 for this

Pete Schwaba

All right, it was the middle of

Greg Bach

the

Pete Schwaba

day, downtown Indianapolis.

Oh, that's funny.

That's really funny.

And those are those memories you have with one comic.

You have one memory of the comic

Greg Bach

you worked for, you know what I mean?

Absolutely.

All right, folks, if you still want to let us know what your favorite Tarantino movie is, please feel free to text it in and send us a message on the live stream or put something on social media.

We are on Facebook right now.

You can do that as well.

But coming up right after the break, we are going to be speaking with Jennifer Nowicki, who is the owner of Cultivate Taste Tea and is a certified tea specialist talking about all the great things about tea and why we should get it into our life.

Don't go anywhere, folks.

You're listening to Night Light with Pete Schwabba and Greg Bach here on the Civic Media Network.

Stay tuned.

Kathryn Lake

You're listening to Civic Media.

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Greg Bach

started.

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We are going to be wrapping everything up with the nightcap.

So don't go anywhere.

Plus in that seven o'clock hour, you will get your final keyword in our break into spring.

text to win multi-state contest.

So make sure you have that Civic Media app, have it ready, get that keyword, and good luck in winning possibly $200 and a grand prize of a Verlo mattress set.

But right now, we'd love to welcome to the show our guest this evening.

She is the owner of Cultivate Taste Tea.

Jennifer Nowicki is our guest this evening.

Good evening, Jennifer.

How are you today?

I'm pretty good in yourselves.

Pete Schwaba

I am doing well.

Pete, how are you doing?

I'm doing well.

I have questions for Jennifer regarding tea, and I am going to keep you busy, Jennifer, because that's a great topic.

Welcome to the show.

Well, thank you.

I appreciate it.

Pete Schwaba

You're very welcome.

Go ahead, Pete.

I'll let you take it away.

First, I have to ask you this.

I was reading about you.

I know you were in the food industry before this, and you're all about quality and, you know, authenticity in food and tea.

How did you make that transition?

Tell us a little bit about what you do and how you got into the tea game.

Oh, well, ultimately, I've been drinking tea all my life.

I do not remember the first time I drank tea.

I drank tea with my grandmother and she actually drank Chinese green tea.

So it's a little different that way.

Eventually when I was, you know, an adult, a young adult, I had moved to Seattle for a little bit.

And even though it's known for coffee, there is a huge tea industry there.

And I saw some exquisite loose leaf teas.

I wanted to know more.

I wanted to be in the industry, but I felt like I needed more information before I felt confident.

So I found the Certified Specialty T Institute in New York City, and it was a five-year journey.

I knew once I got there that it was the thing I wanted to do, if that makes sense.

Greg Bach

No, absolutely.

I mean, it sounds like a great apprenticeship and that, you know, as a former apprentice myself, I love that kind of training when you find something you love.

I guess the question I have right off the bat is what, I mean, you talk about wanting to learn more, but what was the thing then that just said, I must, I want to make this.

you know, this is my passion now and I need to know as much as possible because you hear a lot of people talking about many other topics but T is not one that people say like I'm running towards.

What is it about T that just makes you so happy and wants you to talk about it with other people?

The fact that I think it ultimately started as you said where the past kind of is is when I took like the T-101 and T-102 and it's just like I was

I learned and I want to learn more.

Cause you know what I mean?

There's sometimes where you're learning something.

It's like, this is great.

Yeah.

Just maybe it's not my thing or you know what I mean?

But once you find your thing, you find it.

And it's just like, even though I do know quite a bit, I'm always learning more.

I'm learning from other team masters across the world.

Cause I got, I'm, I don't know.

I guess I'm trying to go for the, for the best, you know, learn from the best.

And to be very deep in the knowledge base of my industry.

That makes sense.

Pete Schwaba

Oh, absolutely.

I want to ask you, I know I'm going to mispronounce this word and I've watched videos on how to pronounce it and about T is it terror, terror, terror.

What say it again?

Terror.

Terrar, can you explain what that is and how it pertains to tea?

Because I've only heard it described in how wine is made, but it's kind of similar with tea, right?

Bringing out an authenticity and nuance.

Yes, it is.

It's basically, literally, terrar can be the soil, it can be the climate, the elevation, all that.

It's just, I guess, the general environment in how that affects.

the way tea tastes and also can be year to year or even in tea it's you know can be flush to flush uh which is picking you know a picking uh when you pick tea it's called a flush um and it can also be even if you can have somebody right next to you and the the tea will taste different you know what I mean it's the varietals there's maybe that's why I'm so intrigued with tea is because it is literally just water

in tea but yet there's so much depth and complexity to it and it is that way it is definitely similar to wine.

Greg Bach

Is it something where you can taste it and you can say this was made or here or with these like is that is it like a Somalia type of training you get where you can understand where the tea is being made as far as its ingredients?

Well what it is is that I did take a professional cupping class and then

If you go to the upper level classes, you're literally cupping while you're learning.

So you help develop your palate.

So we are cupping a dragon well or long jinn from China.

There's UNESCO World Heritage Site for this one.

So we know what a good quality dragon well should taste like.

Or you know, we need close to that.

So we have a better idea because otherwise, you know, how

I guess that's kind of, I would think that would be kind of similar to wine that way, where you know that this is what is the epitome of what it should taste like, or, you know, it's very close within a range too.

Greg Bach

Yeah, absolutely.

Pete Schwaba

Yeah, I want to ask you about, we have about a minute before we have to go to a break, and then we have more questions on the other side, Jennifer, but when you talk about terrar,

To the actually I'm gonna ask this question and then let's get your answer after the break because I'm having trouble articulating it But how I want to ask you how people the regular person would be able to taste the difference because we've all had like store-bought tea or tea in restaurants But on your level, I would like to ask you what the difference is

between something that's been through the process of terror and Authenticity and where the leaves are grown and all that and if if there's a discernible difference that the average person could taste a difference in if you if you wouldn't mind just thinking about that question during the break and Then we'll come back and discuss it some more and find out where we can find out more about you and your Products and what you do and more information all of that is coming up folks on nightlight with peach wabba and Greg Bach after the news Jennifer Nowicki is here folks.

We're talking tea

She is the, uh, she is the aficionado and she's here with us tonight on nightlight.

We're coming right back.

Greg Bach

Welcome back to nightlight with Pete Schwabba and Greg Bach here on the civic media network.

It could always be part of the conversation.

855-752-4842.

855-755.

Civic leave a comment on the live stream where we're streaming on Facebook, YouTube and the platform.

We still call Twitter.

Don't forget we got the nightcap coming up in just a little bit and in the seven o'clock hour, your chance to possibly win.

to enter to win to get $200 in the break in the spring text to win multi-state contest last keyword of the day last keyword of the contest.

So get that civic media app open, ready and stick around for that keyword.

Good luck to you.

But right now we're going to continue our conversation with Jennifer Nowicki, who is the owner of Cultivate Taste Tea and a certified tea specialist.

And before we went to the break, Pete asked a question.

Pete, do you want to restate the question?

Pete Schwaba

Yeah, I'm trying to articulate this in a way that, like, we were talking about the process of tarar where you make the tea and you cultivate it and it's all authentic and organic.

And all this effort that goes into making perfect tea, Jennifer, you know, I've had cups of tea in like a Japanese restaurant or at home from the grocery store and I thought, oh, this is great.

Would the average person be able to discern something that's taken so much care and time to make?

with a different cup of tea from somewhere else.

Like all that effort, tell me it pays off, please.

I think it depends.

Maybe in the beginning they might be able to do some.

Usually the stuff that you get from the grocery store tends to be a little bit bolder taste profiles.

Not saying that you cannot find some bolder, loose leaf, you know, artisan teas like that.

But they're usually a little bit more delicate and there's a little more of a fine.

So maybe it may take a little bit.

But I mean, I think if you have a few of them cups of tea, you'll be able to discern that a little bit.

I know that when I first took the cupping class, I didn't my palate was not fully developed.

If that makes sense.

So there it does take some time, you know, and then as I said, we did, you know,

for years, so your palette definitely can develop.

I think you can get some, but you're not going to get anywhere that somebody has been doing this for years or decades, if that makes sense.

I think you can kind of know the difference, but if someone's intrigued, they can develop the palette more.

Exactly.

Greg Bach

And so you are the owner of Cultivate Taste Tea.

I mean, there's a lot of places out there.

There are tea shops and coffee shops and whatnot.

But what is the ultimate mission of Cultivate Taste Tea?

When you are there, it's not just to serve great tea, but it's also what is the mission of the business that you have as far as putting forth the knowledge you've learned over the past three

decades?

I can use one of my old taglines is to infuse the passion of tea into people.

I just want people to, I don't know, see the depth and complexity that there is in it, because I really do, and I do get those customers.

My mission is I sell online, I sell nationally and internationally.

Um, I have wholesale accounts.

I'm in actually some specialty distributors across the United States.

I got a new one literally, uh, a day or two ago.

Um, and it's a big one, but I'll be in the specialty area.

Um, and it's just, and I, and earlier, um, this week, um, and it went live.

The, uh, the, uh, ironies is, um, I was in a podcast that was from Europe.

So.

Pete Schwaba

Oh, well then.

Wow.

Pete Schwaba

Jennifer, here's my history with tea.

I'll give you the short version.

I love tea.

I want to be an even more, a bigger tea drinker than I am.

I do like coffee a lot.

So there's only so much caffeine or beverages you can drink in a day.

I typically drink tea in the afternoon, because it's less caffeinated.

Can you talk a little bit about the health benefits of tea?

A, and then tea versus coffee.

And they both have tons of antioxidants.

Coffee's a little richer.

But do you drink coffee too?

So if you don't mind, the benefits of tea and then your thoughts about tea versus coffee.

All right.

The benefits of tea, it'll have L-signing, antioxidants.

There are many teas, especially that's evolved and changing.

I know that white and green for sure, maybe some Oolongs.

that's the least research and health benefits out of NET category that has the ECGCs.

There's specific ones.

I have one that has a source from China that has selenium in it naturally in the ground.

It comes up.

I have one from Taiwan where this Oolong that naturally has GABA in it.

So there's some specific things you can also say that for

aged or dark teas, Puerh's, most people know of it as for over a thousand years in China.

If you have an upset stomach, you know, if you ate, you know, heavy food, that's what they drink.

So, I mean, there's, there's that.

And also too, is that's the little bit of the difference is, is that usually tea has less caffeine naturally.

That, that's the ironies is technically the plant.

tea, the tea plant, the leaves will have more caffeine than coffee.

It's just easier to extract it from coffee.

I don't personally drink coffee.

I do respect that there are some people who are the, you know, there's a craft to it.

I respect that.

It's just not what I drink.

And that's partially also why I went and got into tea.

Yeah.

And the althining is a calming uplift.

It kind of

I don't know how you want to say it, but you get the caffeine, which will be the uplift, but it's calming.

So you very rarely, and I don't think I know of anybody who's gotten the jitters from it.

That can happen with coffee.

I'm not gonna...

Sure.

Greg Bach

That's a great answer.

One of the things you've mentioned this term a couple of times, and I saw this in an interview in Tea Journey from last November about...

cupping what what exactly is cupping and then it also talked about your palette development like How did you learn like first of all?

What is cupping and then also the development of your palette because I feel like a lot of folks out there might be Intimidated by so many teas they might like it all tastes the same to me like how did you develop it?

And how does one who like maybe like me and Pete like saying to make it better and more refined Go about refining that palette

Um, well I can say is is that

I took a professional cupping class in my specialty t-institute thing.

I did literally when we were um you know the four four of the five years we were really cupping so we did start to develop our palette and that you know which is kind of like if you want to go to college type

Kathryn Lake

of

thing you know that's a good starter sometimes but you know and if you if you did go to college but you know you have it helps to have also world

real world experience, if that makes sense.

Or like an apprenticeship that way.

You know what I mean?

That there's other ways where, you know, it kind of, it helps you with a good base, but you develop more as you get on.

Let's see.

What else?

Well, I'm trying to think of what else was asked.

So

Greg Bach

just what the term cupping means.

Oh, cupping is kind of tasting the tea to

get the structure, the taste profile.

It's kind of interesting.

It's basically, usually it is like, they use the same amount of tea when you do cupping sessions, you usually do multiple teas.

And there are professional tea tasters in certain countries where they work for different...

farms there and they'll have like 40 different teas and they'll be tasting them.

And it's a process.

You smell the leaves, you smell them when they're dry, you smell them when they're wet after they've been steeped, you make sure that the amount of tea you use is the same, the amount of time you use is the same.

So it's just, and it doesn't always.

have the best tasting tea, but they do that so they can taste it to see the characters of it.

And if there's any defects, if that makes sense.

Pete Schwaba

Gotcha.

Okay.

All right.

Our guest is Jennifer Nowicki.

She is the owner of Cultivate Taste Tea and a certified tea specialist through the Specialty Tea Institute.

Jennifer, we've got a few more minutes here.

I just want to ask you, you're in Green Bay.

You've been all over you said you were in Seattle.

I know you lived in Vegas for a while I was mistaken about New York But you got certified through there and you've kind of been all over how did you end up in Wisconsin and more specifically northeastern Wisconsin?

Well, I'm originally from Green Bay, Wisconsin.

I was born in Bellin Hospital, if that makes sense.

Pete Schwaba

And

you had a cup of tea

Pete Schwaba

in your hand within moments.

Exactly, literally.

I didn't cry first.

I had a cup of tea.

Greg Bach

That's a funny image.

So really quick, you know, you

mentioned earlier, you know, you've been doing this for nearly 30 years, and you are a master at what you do.

What do you still learn today?

I mean, there's a lot of people out there who can say, I know everything, I'm fine, I don't need to learn from anyone, blah, blah, blah.

But you just said yourself, you're still learning, what are the things you learn after so many years that blow your mind and say, I, you know, I still have so much more to gain from this topic that I've given so much passion towards.

Well, I can tell you that literally just this first of November that weekend I went to a Buddhist monastery in Wisconsin and they flew in a This person is a Japanese tea ceremony master and this is generational his father so he literally grew up

doing this.

And this is, and that's the thing is, if you know, Japanese tea ceremonies, there are a few different ways of doing it.

And you also know is that it takes to be considered a team master, you have to be doing that specific ceremony for at least 10 years.

And just that.

So over the weekend, and this one was a little bit

Um, there's not as many, um, steps to it.

It's a little, I guess easier.

And even then, I know I'm totally a beginner, but I, I would love, I don't know.

I, I guess I'd like to go deep dive into things that, you know, make me passionate.

Absolutely.

So, but yes, I would love to know, you know, the intricate details.

Cause I know, and I know that they were being a little nice that way, but you know what I mean?

Yeah.

Type of thing.

So.

I don't have those solutions that way.

He's the master at doing that.

Pete Schwaba

My last question, Jennifer, and thank you again for your time tonight.

It's kind of a two-parter.

Where can people find out more about what you do or your expertise?

Where can they find you to kind of chase you down and pick your brain a little bit like we just did?

And also, what do you think about people who put stuff in tea like they do coffee?

Is that a taboo?

I mean, does that kind of kill the whole idea of nuanced tea tasting?

I personally do believe that.

The part of the reason is, is when we're training, when we're cupping, you're doing the straight up tea.

That's how we were trained.

And I guess it's kind of, since then, I mean, it's not that I've never had it.

Some things, you know, added to it.

It's usually me being respectful to where, you know,

type of thing, but that's not what I you know what I do But you can get me on cultivate taste tea that come you can get my wholesale my online I I'm in sub-stack.

I do have a cultivate taste tea sub-stack great And let's just see what else is oh, I'm doing tea festivals across the United States.

You get me there too

And I'm more than happy to get enough people.

I'm more than happy to do some tea education for people.

Greg Bach

Love it.

Thank you so much, Jennifer.

Jennifer Nowicki is the owner of Cultivate Taste Tea.

She is a certified tea specialist and she was here with us tonight talking about tea and why you should get it in your life.

I'm going to try some this weekend maybe.

So Jennifer, have yourself a lovely weekend.

We appreciate your time.

And I appreciate you for having me.

I truly do.

Thank you.

Greg Bach

Thank you so much.

All right, when we come back, it's time for the nightcap.

Wrap things up for the weekend.

Don't go anywhere.

You're listening to the Civic Media Network.

Kathryn Lake

You're listening to Civic Media.

Find the latest news, information and archives of all your favorite shows on the Civic Media website, civicmedia.us.

Greg Bach

Welcome back to Night Light with Pete Schwabba and Greg Bach here on the Civic Media Network.

If you want to get in touch with us, let us know your favorite Quentin Tarantino movie.

That's the question of the night in celebration of Mr. Tarantino's birthday.

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Call or text 855-752-4842-855-757.

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We are currently streaming on Facebook.

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Folks, thank you so much for being here this week.

We really appreciate it.

Love having you call in text and whatnot and love having you around to listen.

So very, very wonderful.

And don't forget in the seven o'clock hour coming up in just a few moments, we will be giving you the final keyword in our break into spring.

text to win multi-state contest last keyword last day.

That's it.

We wrap it up and then winners will, the grand prize winner will be announced.

We've already had some winners come through.

Very, very wonderful.

Make sure you have that civic media app open, ready to go for that keyword.

And then good luck in winning $200 and possibly a mattress set from Verlo.

So, uh, yeah, that is, I think I'm ready.

Are you guys ready?

I'm ready.

I'm born ready.

Pete Schwaba

Yeah.

You can't fake enthusiasm like I just exhibited but Yeah, you win the 200 bucks you throw it all over your new verlo mattress and you feel like a bootlegger's wife That's a nutty night.

That's a nutty night in a what's wife bootlegger.

Greg Bach

Oh, okay.

I did not hear that word.

Okay.

I heard something

Pete Schwaba

else

Greg Bach

Yeah, I did actually that's what I heard I'm like, I don't know if that is that what the kids are saying right now I have no idea so But yeah, good luck on that.

We can't win we work here.

So

Yates for us a rip off.

Sorry mom, but yeah, it's time to get to that portion of the show where we've talked about what we've learned is time for the nightcap

That's just really nice.

It's like and then you hear so

Pete Schwaba

a cup

Greg Bach

of tea.

It's a cup of tea cigarette before No kids Before we get into that really quick Michael in Madison listening on WMDX sent this really lovely text Hey guys been a minute gonna him in here kind of feels like the first time I'm going back to the favorite popular dusty dive bar after new owners have renovated to a fancy things up and I'm like what I

No pull tabs anymore.

They're still pull tabs.

It's good though.

You guys are great.

Keep up the good work.

Keep up the good vibes.

I like that.

We freaking need them.

He said he's also been on the, been quite the couch p-tato lately, bringing, binging that show that I don't think I can say, even

Kathryn Lake

though

Greg Bach

it's a name.

It's a show starring Catherine O'Hara and- It's Greek.

Okay, you said it, not me.

Absolute legend.

Have a great weekend, fellas.

Thank you so much, Michael, for texting.

We

Pete Schwaba

really appreciate it.

Greg Bach

That's very nice to hear, especially in these first weeks of the new version, Nightlight 2.0.

Yeah,

Pete Schwaba

man.

Great text.

And then we've got Andrew from Maine.

Yeah.

Uh, he hasn't been around in a while.

I haven't seen that.

I know it's been a hot minute since we've seen Andrew.

Yeah, but he says Pete wants to be steeped in T knowledge because the pun is just sitting there.

Well,

Greg Bach

can I just say something really quick?

Jennifer, no wiki was a great guest and her, her, her education and her, her expertise is beyond compare.

So it was really, really hard for me not to make it.

Well, it's not your cup of tea joke.

Oh,

Pete Schwaba

dude, it was sitting right there.

It was sitting right there,

Greg Bach

but I did not want to do it because I did not want to disrespect Ms.

Nowicki.

That's not my job to be an idiot, but Foon Clown is one listener once referred to me as.

It's not your cup of tea.

Not my

Pete Schwaba

cup of tea,

Greg Bach

so.

Pete Schwaba

Andrew also says, oh, I wish we had seen this Greg during the interview with Jennifer because he had a question.

He said, are there any good teas grown in Wisconsin that might have fit into.

an old segment known as beyond the cheese.

Well,

Greg Bach

technically Jennifer fits into that format.

So there used to be a segment called beyond the cheese on Matt and Aaron air, small business owners around Wisconsin.

She is a small business owner from Wisconsin.

So by hooker, by crook, bing, bang, bong, zip, zap, zap beyond the cheese, sort of indirectly.

It's

Pete Schwaba

a

It is fun when you have a, a guest who's so passionate.

Like you could hear it in her voice.

Like when you ask her a question, she's like, oh my gosh.

And then she would get into it and it was like just pure joy.

It was great.

So it was fun.

Pete, what did you learn tonight?

Um, I learned that, uh, I need to, even though I.

Looked up how to spell tarar ten times.

That was seven hours ago and I need

Kathryn Lake

to do

Pete Schwaba

a quick recap before the show But I learned what you guys are binging and cringing cringing and that was fun and it was fun to talk about that stuff and I'm glad we got listener interaction.

So This is an information exchange here.

That was fun learning what you guys like to watch on colored television

Greg Bach

I Learned that I shouldn't be intimidated by the concept of tea and just try some doesn't matter if it's like

You know, like something of a standard one that you buy at the grocery store, or maybe something a little fancier.

If it's something you want to try, go for it.

That's what I say.

Plus, we got to save our sharks in the Bahamas because they are on the drugs.

I forgot about that.

You know, really, really, really need to do that.

Strong out down there.

Pete Schwaba

Wait, have you never been a tea drinker, Greg?

You've had tea, though.

Greg Bach

No, I like tea.

Pete Schwaba

I enjoy

Greg Bach

tea.

It's just I feel like I've never immersed myself into it or found the tea that I love.

You know, there's some people out there who are like, this is my tea or my coffee, but I've never done that.

What about you Dom?

I just I feel like I want to have a passion like Jennifer Yeah, that's kind of what I've learned is like maybe I should find some cool niche that that I don't have right now, but I want to

Greg Bach

know Hold the horses there.

Hmm.

You talk about cooking.

You're getting into cooking.

That could be something It's true.

That's

true.

If you can make your

Greg Bach

own big arch you can call the big Dom a big

Pete Schwaba

taco

No, let's keep going,

Greg Bach

man.

Pete Schwaba

Let's just go right

Greg Bach

in the

Pete Schwaba

seven

Greg Bach

o'clock hour.

If you just joined us and you're like, what are they talking about?

You can always go to civicmedia.us slash shows, look for Nightlight, download episodes and listen to them at your leisure because they are there for you to catch up when you need to, but go to civicmedia.us slash shows for more information.

Also, thank you.

Dominic.

Thank you, Tucker.

Thank you, traffic.

Thank you, engineering, for all the work you do because these microphones work and that's all your work right there.

Thank you so much to everyone who texted, called, left a comment on the live stream and to Jennifer Nowicki.

We really appreciate you all being part of that.

We hope you have a great weekend.

Stick around for the seven o'clock hour because we've got that keyword coming up.

So get that Civic Media app ready because it's the last one for the break into spring.

Text to win multi-stake contests.

Other than that, folks, it's time to get on out of here.

Have a great weekend.

need

Kathryn Lake

them out.

Good night Wisconsin.