Transcript
H. E. Double Hockey Sticks(Hour 1)
Nite Lite with Pete Schwaba and Greg Bach · Fri May 30, 2025
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Welcome to Night Light, ladies and gentlemen.
Let's talk about wiggling and the wiggles.
Welcome to Night Light.
This is fun.
It's a Friday night, folks.
We made it through the very short week, and now the weekend is upon us.
So hopefully we can help you transition into your leisurely time this weekend, whatever you have planned.
Conrad, how
doing?
it's at the
Okay.
I'm with you so far.
So today,
I've never heard that
look.
He must have
a
Here's the thing.
I think if you watch people, almost everything they do will seem weird.
Like the movie Rear Window, it's like, oh, he must have killed someone.
Well, he's just carrying this.
Well, in that case, he did kill someone.
But I mean,
The amount of times you do something like that in your life are probably thousands.
You know what I mean?
And yeah, people are probably like, what in the hell is that guy doing?
And it'll bother them too.
That's what's funny about what the hell is this guy's problem?
Who cares?
That doesn't affect you.
They're all my neighbors.
it's
See, I think, yeah.
And so you have like a community trash bin or something.
Yeah, yeah.
All right.
So.
That'll be that's something people will find a way to be pissed off, too He's gonna put that disgusting garbage in with the rest of her.
Yeah, I don't I think that's kind of strange but kind of funny I'd probably laugh if I saw somebody doing that, you know, like it
weird
what
what's the juice from you draw gravy or something or what?
I
What it was.
Do you like, before you throw something out, do you empty it in the sink first or you just like?
I
Crucial garbage mistake buddy.
That's garbage 101.
Come on.
Right.
I think that's a forgivable sin though.
Welcome to Nightlight folks.
This is our garbage talk and we'll be right back with more garbage talk.
Lots of fun.
Great show tonight.
Great guests.
A good question.
And we're going to talk about a really cool contest coming up here at Civic Media.
It starts June 2nd.
That's Monday for those of you scoring at home.
It's the Civic Media Scotty Summer Text-to-Win Contest.
We do these.
They get more popular every time.
They're a lot of fun to do, and they're so easy.
You do have to have the Civic Media app, so if you don't have it,
Just download it.
It's so easy and you have a chance four separate times throughout the course of every day to win something.
Listen for your chance to win.
And the contest, as I said, begins June 2nd.
Listen across the network at 7 a.m., 11 a.m., 2 p.m., and 4 p.m.
for your chance to win $100 cash.
That's tax-free folks.
Well, if you want to report it, you can Or a pair of Milwaukee Brewers club level seats and this is each hour every hour you have the opportunity when both of those prices and Each entry you do Qualifies you for our grand prize trips Conrad you remember where the grand prize trips
and
Yeah, two beautiful places in our state here in Wisconsin, so Every time you enter
Or you play every hour.
You have a chance to win a hundred bucks or brewers tickets, and then you've got the Grand Prizes, Dork County or Baraboo and gas money to get you there.
So it would kind of suck if you lived like in, I don't know, like what's it, Algoma.
Oh, I want to trip to Dork County and they're gonna pay for my gas.
It's $4.
You wanna make a little bread on that,
not?
But we are paying the gas money, so you're all set, folks.
Four daily chances to enter beginning Monday, June 2nd at 7 a.m.
Just get, they'll say the keyword, text it in, and you are all set.
Good luck, everybody, another fun civic media contest.
I have to, you know, Kristen Lyrely texted me today.
She has the show and she was checking my availability and we got to talking and she said that,
we cut this promo that I thought was really funny, that we couldn't air.
Somebody kiboshed it.
But we said it on this show, so I assume it's okay to say on this show.
And Todd said, go for it.
So can we hear that promo, Conrad?
Can you play that for us?
All right, let's hear it.
This is a kind of a conversation that went off the rails a little bit, because Kristen Lyrely, Dr. Kristen Lyrely is a doctor.
So she brings things up from time to time.
She's not scared to talk about anything.
And neither am I when it's not my show.
But when I'm in the driver's seat, I get a little nervous.
But, you know, we talked about Lube, because she brought it up, and she's an OBGYN, and we ended up having kind of a fun conversation.
And here's that conversation.
Nightlight with Pete Schwabba.
Dr. Kristen Lyrely is here.
You just came from an OBGYN conference.
They had a lube bar, because there are lots of different kinds of personal lubricants that you can use.
When you say lube, do you need
that to give birth to women?
No, it's for sex.
I recommend, generally, a water-based lube.
Are you writing this down, Conrad?
I cannot speak right now.
Is he blushing?
Weak nights from six... Kind of tame, right?
I was blushing.
Well, you were blushing.
You had a guilty conscience.
You immediately went... I was talking to her about lube in a medical sense.
You immediately went to...
off the rails.
Okay, Kristen Lyrely, check out her show, the Dr. Kristen Lyrely show here.
It's on the weekends here on Civic Media, just like you can check out New Wisco Weekend.
I do a classic movie pick of the week.
My classic movie pick for this week is, well, you'll just have to tune in and find out.
That's what they call a tease in radio.
I'm getting better at this.
And it's, what time is that tomorrow for those of taking notes at home?
It's 11, right?
Yeah, 11.
Saturday and Sunday.
So it's such a fun show to be part of.
And Lisa Hilda, such a great job hosting the show.
Speaking of shows, we have a great show tonight.
Rex Sykes is here, folks.
Rex is the founder of the movie beat.
He is the host of movie beat, I should say, and he did found it.
He found it.
He founded it.
He found it.
And Rex will be here at 635 talking about film incentives and where we're at here in Wisconsin in terms of enacting this great legislation.
I don't know how close we are.
I tend to talk about it here on the air every two or three weeks.
But Rex will be by, he's worn many hats in the entertainment business and he's always fun to talk to.
That's at 635.
Our pal Jimmy Cusco will be here at 705.
He is the Civic Media Sports Director and he's going to talk to us about Star Wars.
Something every sports director should be skilled in is Star Wars talk Jimmy recently rewatched Rogue one and one of the Star Wars series and I'm not gonna tell you which one but he says it's the best Star Wars has to offer and Jimmy is very he speaks very eloquently about sports but also about entertainment so I'm excited to talk to Jim at 705
And then 735, folks, it is a bar ban Friday night.
Terry Barr is off taking a well-deserved vacation.
Do we know where Terry went?
actually don't
I'm gonna be funny if she's like at a hotel down the street, just taking a little vacation.
Big trip to GB.
I think she was going somewhere more exotic, but I don't know that and I meant to ask her and I didn't.
But anyway, her Max Inc radio co-host, Rocker, will be here tonight.
And Rocker has filled in before on bar band Friday night and he's a blast.
So very excited to talk to our pal Rocker at 735.
So there you go, that's a show.
And all right, so today this was kind of funny.
One of my favorite songs I would say of the 2000 early to mid, I'm talking 2010.
is the show, or is the song, Forget You.
Well, I can't say the real title.
That I know I can't say on the air.
So they put out a separate version.
The song was called, the actual title was FU, and they put out a Tamer radio friendly version called Forget You, and it's terrible.
That sounds awful.
Yes.
That's what we used to say when we were kids and we were afraid to swear.
And Steve Segrin has a great bit about that.
Or he starts calling someone a mother-forgetter and I forgot my girlfriend, like all that kind of stuff.
So it got me thinking, a good question might be, what is your favorite swear word or phrase?
Now, here's what we could do, folks.
You got to keep it clean because it's radio.
But you can allude to what your favorite swear word or phrase is.
Mine is POS.
I just say that and it makes me feel better.
Yeah, go ahead.
Oh, God, I got so excited to do that.
I don't think it's too late.
Let's do it.
All
Question.
Pregunta.
Question.
Question.
Domanda.
Repeating, what is your favorite swear word or phrase?
Please keep it clean now if you don't if you're not the kind of person that swears folks, that's fine, too I wish I was like you You can say you know it could be what do you say when you mean to swear, but you won't use a swear word like fiddle sticks or rats You know or what's the other one from Napoleon flippin?
Yeah, I just they're just words Sometimes
I
just want to say just you're not gonna offend me, but you never know who you're around sometimes you want to save it
So what is your favorite swear word or phrase?
You can either describe it to us using radio friendly or text friendly on the radio language, or you can say what you say in place of that.
Freakin', flippin', you know, H-E-Double hockey sticks, whatever it is, H-E-Double toothpicks.
But please feel free to share all of this stuff.
It's 8-5-5, 7-5-2.
What's 4-8-4-2?
4-8-4-2.
This is my former number, and I can't remember.
8-5-5-7-5-2-4-8-4-2.
You can text us on the app, which you should have anyway, to play the Scotty Summer Contest here at Civic Media, which starts June 2nd.
Like the way I did that, Conrad.
I like it.
Snuck it in with a little extra promo.
Or if you're watching the radio on Twix.
Also known as Twitter, Facebook or YouTube.
You can text us on the stream
as well.
We accept any and all.
The question every day has been posted to our social media accounts.
So if you're there, and especially Facebook, we get some pretty good responses.
You can share your answers there as well.
And if you're there, give us a like or a follow.
We like to get those.
So let us know what you think.
And we'll read those after the break.
But right now, I have to tell you,
And we should, this will be a question at some point next week too.
But there is a new soap on the market.
You think Irish Spring is great?
Hey, great.
What is it?
Ivory, lava, whatever you use.
Now you can buy Sydney Sweetie influenced, not just influenced, but they've added, they found a way, the soap scientists have found a way to incorporate Sydney Sweetie's actual bathwater.
into the soap, and it's for sale.
So you can buy that, folks, whether you're just concerned about cleanliness or a bona fide prevert, whatever.
You can buy Sydney Sweeney soap that smells like her bathwater.
Now, I only assume it's bathwater she's bathed in and not just like she drew a bath and then just said, here's the water, because that would be fraud, right?
Would you ever buy that, Conrad?
yeah.
beautiful.
What if it smells terrible?
What if she stinks?
And no one is gonna tell
Either way,
I don't know.
Jacob Elordi Bathwater Soap?
Oh.
She could stink though and no one's gonna tell her because she makes them too much money.
So here's an open invitation to Sydney Sweeney.
Come by the Nightlight Studios.
I'll smell you.
I'll give you the go-head and let you know if this is a good product.
Maybe
know, and give us a few bucks.
Yeah.
Yeah.
All right.
We're coming right back.
We're gonna read your texts and talk more about Sydney Sweeney.
So this is Nightlight with Pete Schwabba on the Civic Media Radio Network.
You're listening to Civic Media.
Stay up to date on the latest news and information for your local community and Wisconsin by signing up for our free email newsletter.
Visit civicmedia.us slash email to get
started.
Sometimes in life, you have to swear.
You just do it.
Like, I can't say fiddle sticks or, aw, shoot.
One time my dad, you know, he's more like, he doesn't want to swear, didn't want to swear around his kids.
My dad would get really upset and he'd go, ah, jeez.
That doesn't cut it, I'm sorry, jeez.
Ah gee whiz.
And it's only because I was there.
I'm sure everybody swears.
I know my mom swears sometimes.
I've caught her.
But some people just aren't comfortable doing it in front of other people, so.
You
What is your favorite?
Son of a biscuit.
Son of a biscuit?
Yeah, that's a good one.
Because it
Yeah, all right.
Makes you hungry too.
I know shut the front door is one.
Yeah.
I don't know where this one came from.
I've only heard this in Wisconsin, but holy buckets.
What is that?
It doesn't even make sense.
All right, we got some responses.
And I'm not done with this Sidney Sweeney thing.
Did you see that?
Here she put this comment out Conrad, and you shared it in the chat.
And I did see this as part of the article, but I didn't clip it.
But here's Sidney Sweeney's comment about why she's putting out a soap.
that has the essence of her bathwater.
She says, I honestly think it's a really fun full circle moment because fans always joke about wanting my bathwater.
They're not joking, Sydney.
I was like, this is just a cool way to have a conversation with the audience and give them what they want.
Do you honestly think Sydney Sweeney wants to have a conversation about men who want her bathwater?
She wouldn't go near them with a 10 foot Sydney Sweeney pole.
You know, that's a great pickup line.
What?
That's a great line if you want a restraining order She says but then also hopefully encourage them to take care of themselves The phrase take care of themselves.
There's a little leeway there Guys don't want to smell like Sydney Sweeney.
They want a girl to smell like Sydney Sweeney Or their wife or their girlfriend and that's weird too, honey
I'd prefer you smell like this movie star.
anniversary
Depending on how comfortable you are in your relationship.
I think it's a product that men and women are buying for two very different reasons.
And, you know, whatever.
She's probably gonna make a, I hope it smells good.
I am, this is an open invitation though.
Come out and buy the studio.
I think she keeps a place in Green Bay, right?
You guys are on talking terms though?
Well, we're getting there.
Okay, it's been a long road.
I cheated.
On
I Netflix cheated on her.
But I think I've heard and, you know, she might keep a place in downtown Green Bay.
If that's the case, swing by WGBW.
We'll smell you free of charge and we'll let you know if it we think this is a go.
All right.
Going to the social media responses.
To today's question, folks, which is, what is your favorite swear word or phrase or imitation swear word?
Have fun with it, folks, but keep it clean.
Lisa Hale, host of Newisco Weekend says, keep it clean.
Okay.
Was that grandma would say, never anything stronger.
Me?
Oh, mine is that lovely four letter powerhouse.
Oh, there's a few of those.
Yeah, let's assume it's the F bomb.
Luke Mather says clean FFS.
You know what that stands for.
Yeah.
That's a good one too.
Or
Yeah.
for Phil Dunphy's sake.
That was a great episode of modern family where Phil thought WTF met why the face.
Fitz Moranto, our pal, the Chicago comedian.
He's been on the show.
He says, son of a diddly.
I never heard that one before.
Sounds a little Flanders-esque.
My pal, Dick Lesbrons.
Here's my history with Dick Lesbrons.
Dick was two years ahead of me in high school, and he used to joke that he was the all-time pregame scoring leader at Catholic Central in a layup line shooter run.
Yeah, yeah, nice.
And I broke his record.
Oh, nice.
Nice.
I was on the bench during the games, but I tore it up in the pregame.
Dick says, shizzle bedizzle.
I never heard of that one either.
But you know what, Dick, if it works for you, he could have said his first name too.
I don't know.
Mike Mercury, keep it clean.
What the, and then he did asterisks kind of asterisk is that.
Exactly.
See, Mike gets it.
Love, Mike.
Sheila Rosenberg says, oh.
I don't even know if I could say some of these lint liquor, what's that?
That sounds obscene.
Where is lint?
The pocket.
The belly button.
You get a lot of trouble down there.
Especially if you got a pocket full of bad intentions.
Todd Michaels says Sheila Rosenberg, cootie queen.
It's an inside joke probably between Todd and Sheila.
Sarah Jean says son of a nutcracker.
That's a good one.
I like it's got the hard case sound in there.
You get a little satisfaction out of that Civic Media's Chuck G. Narrow says lol.
Yeah, I got nothing come on.
Chuck you're better than that That's hilarious Going to the text line.
I can't wait to read these because now I've given an example the social media one I Have to tip my hat people kind of ran with it and had fun even without any kind of direction
Alright, we've got oh Nick Wallander.
This is from social media, too He says let that was that was from last night.
That's from roll back that far
I could swear I read that.
Oh, I did read that.
Okay.
No, okay.
It's better to be thorough.
Thank you.
Yeah, yeah Let's Tom in New Berlin says Pete what a topic when you realize you're a stupid human all driver leave their blinker on It's one what's due
I don't get that.
Sometimes I think Tom just says whatever's on his mind and I love his, like, either hits a home run or it's like, I need some clarification.
So Tom, you're welcome to text
Yeah, oh, I do that all the time.
And as you know, WMDX, listening in WMDX, shot the front door, great one.
That's from the two on two, baby.
Roger from Stevens Point says, instead of cursing, I say horse hockey and buffalo spit.
I love that.
Buffalo spit is fantastic.
Rogers in the 715.
All right, we're coming back, folks.
Rex Sykes is here.
We're going to talk a little bit about Wisconsin incentives, film incentives.
We'll get an update as to where things are at and why people should make movies in Wisconsin, because they should.
Dagnamit.
See what I did there.
All right, we're coming back.
This is Nightlight with Pete Schwabba.
I'm the Civic Media Radio
Network.
We've
got
We're having fun, folks.
We've got a great show.
Rex Sykes is here in just a minute.
We're going to talk about incentives in Wisconsin and why people should make their movies here.
We all know why, but we're going to reiterate, so to speak.
Jimmy Kuska is here at 7.05 talking about his favorite.
He thinks it's the best Star Wars has to offer.
And he's not the sports director for nothing, folks.
We're going to probably ask him a couple of sports questions, too.
And it's a Barman Friday night.
Rocker will be filling in for Terry.
Her Max Inc.
co-host at 7.35.
Our question of the night is, what is your favorite swear word or phrase?
What's your go-to?
We got shut the front door, buffalo spit.
You can use actual swear words, but we have to be able to read your text on the radio, so use your imagination.
Sherry from Oregon says, good evening, Pete and Conrad.
I say rats.
Really bad rats.
Sherry lives in a peanuts cartoon.
Thanks, Sherry.
Christine from Slinger says, Piffle.
You know that one, Conn?
I've never heard that one.
Never heard that either.
Oh, thank you, Christine.
That's a good one.
Getting some new ones here.
Brian from Green Bay says, can Conrad talk to Dr. Lierly on why, hey, can I smell your bathwater?
Is not a smooth move for the ladies.
I'm sure and bring
time,
line.
All right.
We will get to more of your tech later right now.
It is my pleasure to welcome to Nightlight.
He is the host of Movie Beat, and he is working actively to get incentives passed here in Wisconsin with a group called Action Wisconsin.
I don't know if he's actually part of that or doing something separately, but either way, he's to be commended.
And he's an old friend.
Rex Sykes joins us now on Nightlight.
Hey, buddy.
That's so good to be with you again Pete you always do a great show and it's thank you for having me on and and having Conrad make all those arrangements So thank you.
Oh our
pleasure man.
That's what we do here Rex.
We need some content and you're the guy Hey, I gotta ask you all right, so Sometimes when I when I think about you I'm like well Rex is this no he's this no he's this you have worn a lot of hats and we'll get to the incentives but
You've worn a lot of showbiz hats.
Can you tell us some of the hats you've worn?
Well, I'm a fag actor, and I'm a producer.
I've done some writing.
I don't consider myself a writer, but I've written screenplays and different things and have helped doctor some projects.
I consult, I teach acting, and I direct.
And I've done production management, first-aid-ing, and a whole bunch of it.
If you're going to be in the film business, you might as well learn to do everything.
And so, but what that does is it means that nobody knows what I actually do.
Jack of all trades.
Tell, all right, let's do this.
This is interesting because you just said first AD.
Tell people that are listening that might not know what that means.
What is a first AD Rex?
It's the first assistant director and they don't assist in the director's vision.
They help, I mean, they're not directing the movie.
They're helping the director put the director's vision, the writer's vision, the producer's vision, whoever that is up on the screen.
So they're the communication hub.
They are the one who through every department in the in film business runs through.
They are the safety person and they are responsible to make sure that you move from one location to another location that you get done on time and and under budget.
So they at First AD does everything.
They help budget.
You name it, you know, it's probably not a job that a first-aid doesn't do that's why their life expectancy is like 50 years old
It's a good gig though.
Like if you get in that union, it's a great gig
What
is the I always hear this term and I think I know what it is and I've actually made a movie and I still I'm not a hundred percent sure so maybe you can clarify what's a second second Second
second is the second AD And there's a third AD and they all have different jobs like some
One may shuttle people, cast members, and things from the dressing rooms to, you know, from the soundstage to their trailers and whatever and get them on the set on time.
The second second usually is the person who does all the contract paperwork.
Very well
done.
Thanks.
Unless I'm wrong and then it wouldn't make much difference.
Well, look, I wouldn't even know.
So well done.
No.
And I think what like what we're about to talk about soon, this stuff's important because we want, you know, if more movies get shot here, we want people to be able to come here and crew up in Wisconsin and not have to bring crew from out of state because typically, and I don't know the legislation here, but typically that's not.
deductible or refundable, so to speak.
It's what you spend here in the state.
So let's dive into the incentives, Rex.
Tell us what role you're playing.
Well, I happen to be friends with the people at Action Wisconsin and the people who are doing that.
I had a much larger role back in 2006, 2007, and 2009 when we originally had film incentives.
But I live in Los Angeles and Wisconsin.
And so it's important for me in both my homes to be able to work.
And what incentives do, and they're bringing them back to LA too, it looks like.
But if you look at the dictionary definition of incentive, it's a thing that motivates you or encourages you to do something, which means either to invest in something or to stimulate greater output.
So what tax incentives are is to, it brings business into the state where people can invest.
What we want to do is we want to attract film companies to come in and spend their money in the state because
when
they do that, there's a multiplier effect.
What that means is for every dollar they spend, the state would get six or seven or eight dollars back in terms of profit or return on investment.
You also want to incentivize the people in the state so that they can produce and we can become part of a global economy.
That means that we produce and then we
distribute or we output the product that we produce to the world.
And people sometimes have a difficult time thinking about it, but filmmaking is, in your director, you know, filmmaking is a manufacturing process that's really not any different than manufacturing a pair of shoes or a purse or a television set.
It comes with an idea, which is then written down.
It becomes a screenplay.
It then goes into a pre-production mode where you have to
Figure out how you're going to do what you're going to do and you're gonna allocate money You're gonna have to budget it and from the pre-production stage it goes into a production station from a production Which is a manufacturing process, right?
And then they have to do post meaning they have to edit and color it and do the sound you know Design and all that kind of thing and from there.
There's the market the distribution and the marketing of it So it's it's like taking any products to market
And in this case, it's entertainment.
And entertainment is one of the largest global exports of the United States in the world.
And Wisconsin could capture that and benefit by testing the incentives, which would mean that the local people would work more and that outer people could come in and produce their film works and they would get a tax break.
We don't need to go into all of that because it's...
Hard to explain in some ways, but but it's all above it's all above board is and there's things that you get a tax break for and these things you can't get a tax break You know, and so it's all it's like a line item kind of thing that you know will give you a discount on this but
You know, you have to pay full price
on that.
In a nutshell, the more you spend in a state, the more you get either in a rebate or whatever the incentive happens to be, but it's very good for the economy, very good for state economies.
My guest is Rex Sykes.
He is the host of Movie Beat, and he is working hard to bring film projects here, hoping to get these incentives passed.
We are one of the only states Rex without a film office.
Let's say this goes and you work for the film office.
I want to film the film.
How do
you charge?
OK, you can wear that hat, too.
What do you say to people?
How do you draw them here?
How do you pitch Wisconsin?
You pitch the advantages of the locations that you have, the beauty of the state.
We've got a big city.
We've got small cities.
We've got rural.
We've got urban.
We've got the big lake.
We've got forests.
We've got a lot of opportunity for people to come in.
and use Wisconsin as a background, but you also have the labor force here and attract people in for that.
I'm trying to think, there were a couple, I thought a couple parts to your question.
Well,
that was fine.
I was just saying, what is it about Wisconsin that you would sell?
And you kind of just did it.
You said big city, small towns, lakes, forests, we've got hills, we don't have mountains or oceans, but we've got almost everything else.
I mean, there's a lot you could film here.
When I first came here, I would encounter producers from Los Angeles and around the world who say, I would love to shoot Wisconsin.
I love Wisconsin.
It's gorgeous.
It's an incredible place to be.
The people are wonderful.
But they couldn't do it because it was too costly without incentives, without some form of brick.
Now, there's also a cap on these incentives.
In other words, there's only so much you can give away to a particular production, like up to, say, a million dollars.
or a cap where after 10 million is spent, they've been exhausted for that year.
But the thing that people need to really realize is that all this money that we're talking about goes into the mom and pop shop.
It goes into all the amenities, the hotels, the rentals, the carpentry, the plumbers, the electrician.
I mean, anybody who's part of a production process within this state is the beneficiary.
yeah the influx of money because you bring it let's say they bring in a movie crew right and they can bring in x amount of people and then they have to hire x amount of people from the state they bring those people in they have to house them they have to feed them they have to you know shuttle them around they have to transport them they have to rent cars they have to rent the spaces they have to you know get permits for the production so all of that money goes right into wisconsin
all over the state.
I mean, that's the benefit of this thing.
It's that it benefits the entire state.
Right.
So the west side or the north side or the south side or the east side, you know, you're benefiting from increased back in, you know, you made the movie here.
You did.
Yours wasn't incentivized, was it?
Not
technically.
We had so much help from the community, though.
I couldn't even put a number on it.
But and that that's a big help, too.
But
Rex, how long will it take, in your opinion, and you've, like I say again, there's a reason I ask you how many hats you wear or have worn, how long will it, let's say the incentives pass, the legislation is enacted next fall, the fall after, whenever, how long does it take for us to have the workforce in terms of crews, best boys, gaffers, all that stuff?
How long does that take?
Well, it will take a while.
I mean, if you look at Atlanta, which is up and running and one of the biggest, you know,
industries in our country or Mexico has been in different locations.
It'll take a while.
There are people here who are qualified and capable and competent and ready and willing and able to work.
And then there are others who need to be brought up to speed.
Like anything, it'll take some time.
But during that time, keep in mind that the productions are going.
Let's say no local Wisconsin person worked and all we did was attract people in.
That money would still benefit the state and we at during that time we could be Educating and training all of the people to be able to do the job.
So there's a there's a benefit even if even if we're slow growth, but let me let me revisit something because it's important back when the incentives we did have them we had them for a year and then they were removed by Governor at the time and took 2009 there were only four movies that got incentivized
Project Solitude which was renamed Susan Moses.
I think you know she did it up in the Mike master did The Tony Shaloo movie feed the fish Terry Green came in with no god no master in 2009 and five million dollar movie on the first domestic terrorism in the United States back in the 19th century and Michael Mann had Johnny Depp public enemy, but There were 25 other productions going on in 2008
that weren't incentivized.
One was David Lynch's ex-wife that was a Baraboo, the film that she made, and a host of other projects that were going on that were all part reality TV shows and other things that came into the state, didn't get a dime in incentives, but they came here because we were film friendly and they wanted to shoot here.
And see, this is the thing.
So not every film maybe get incentives, but it will create an avenue for people to come in.
and produce their projects and get them then out to market and create the avenue for us to be able to produce here locally and get it out to market.
So it's a win-win.
We'll
pick it up right there.
We got to do a very quick break.
We'll come back with a few more minutes with our pal Rex Sykes.
This is Pete Schwab.
And Night Light on the Civic Media Radio
You're listening to Civic Media.
Find the latest news, information, and archives of all your favorite shows on the Civic Media website,
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This
is Night Light.
I am Pete Schwab.
Great to have you with me on this Friday as we all ease into the weekend together.
Tom from New Berlin said, Tom says, when you realize your blinker is too long, stupid.
We know we've all been there.
And then Tom says, once in a while, I am witty.
That's our class clown love.
You got it, Tom.
I appreciate the clarification.
Thank you, buddy.
Mark from Pray Your Sex says, and S, sorry.
What is he saying?
I don't get that.
Is that the swear word?
Okay, thank you, Mark.
And Aaron Zommer says, wait, you can say lube on the radio?
Well, you can't if you're Kristen Lyrely.
I just went with it.
I don't share her potty mouth type thoughts.
All right, we have a few more minutes with our current guest, Rex Sykes.
He is here.
He is the host of Movie Beat, and he's trying to help bring incentives to the state to get more film shot here.
Rex, we just have a couple of minutes left.
Tell us about
Movie Beat.
Well, I want to, but I want to do something really important before that.
Everybody who is interested in this...
should write their state legislators, representatives, and they can do that by going to actionwisconsin.org.
It's actually, I mean, if you have a way of putting it up, that would be good, but it's A-C-T-I-O-N-W-I.org, I believe.
But reach out to your representatives.
This really does benefit everybody.
Absolutely.
I would be remiss.
I mean, I'm a champion for film and a champion for the film incentives, but actually Wisconsin, imagine Milwaukee,
people like Ann Katz, George Sucrose, Jeffrey Kurz, Susan Gerva, and so many people have been championing this and have repiloted this to make it happen.
And it's being voted on, I guess, soon, and the governor's got it on his desk.
So we really need the action of the people to help make this happen and to happen as soon as possible.
But a big shout out to all those people.
Susan Ferns, who's the head of the film now, and yourself and so many other people are really doing everything they can to make this happen.
I'm just one, I'm a person, a cog in the wheel.
No,
I get
it.
And a
perfect example of that is I have a script that I wrote and I wanted to direct.
And maybe I still will.
Maybe I won't.
But we were going to go to Northern Minnesota.
They have very aggressive incentives there.
Would I rather shoot in Wisconsin?
Absolutely.
But you have investors to answer to, to your point.
That's exactly why we need the incentives.
Well, and, you know, the other thing is the brain drain.
You know, kids graduate from college and they leave to go pursue careers elsewhere, either Hollywood, New York, or Europe.
You know, Florida or Atlanta now, a lot of people are going to Atlanta.
So what this does is it teaches a talent here, because if you can't work here, you're going to go where the work is, you know, or you're going to give up on your dreams.
So in order to keep...
It keeps the kids in mom and dad's basement for a little longer,
and
there's nothing wrong with that, right?
So let's be honest.
I wish my kids were in my basement right now.
I really do.
I know.
I know the feeling.
All right.
So tell us about Movie
Beat.
Where can
people find
it?
Yeah, go ahead.
No, I was gonna say, tell us about Movie Beat before we let you go.
Where can people find it?
Oh,
it's okay.
So it's on rexxtv.com, R-E-X-S-I-K-E-S-T-V.com.
I do live shows.
I also do another show called Create Your Best Life With Rex, which is a little different in scope.
It has to do with my book, Life on Your Terms, Create the Life That You Want.
Yeah.
So, you know, but I created Rexx Movie Beat in 2009.
I had a massive website at the time.
and it addressed film incentives, film production here and all around the world and celebrities.
There's over 600 hours of archive shows available on Spotify, Apple, wherever podcasts are heard.
And on YouTube and Rex Lake's TV, I've just did a show with actually Susan Druva and Jeffrey Kerr's On Incentives.
They are Wisconsin filmmakers and Jeff worked at Miramax for eight years and Suzanne...
Gerva worked with Steven Spielberg, Greenworks for 10 years.
They've come back.
They're making movies here.
And Jeff Ohn, I did a show Wednesday with Jeff.
He's a post-production colorist, special effects, visual effects artist, producer.
And we did a show on what he does recently.
So you can go, you can listen, you can watch on YouTube, you can watch, you just search Brexite's movie, or search my name, you know.
And I come up in just so many different ways.
It's a great show.
And I love how you cover different aspects of filmmaking.
And some of the stuff people might not always know.
So keep up the
great
work, buddy.
Thank you.
I appreciate it.
My goal when I was a kid was I didn't have a mentor.
I wanted to know what to do and what not to do.
And nobody would tell me anything in Hollywood.
They just go, yeah.
And so the show is film experts, TV experts, streaming experts, sharing what to do, what not to do to navigate a career and to have a career.
and so that you can fulfill your life and live your dreams.
And I'm very proud of it and then credible guests and celebrities that are on it all the time.
So go check out Movie Beat, but also be sure to stay tuned to Nightlight.
Oh, well, thank you, buddy.
And keep up the great work with the incentives and keep doing a great job with Movie Beat.
Have a great night, buddy.
Thanks for taking the time tonight.
You too.
Thank you for having me.
And you keep up the great work and make that movie.
And I want to be in it.
Make that
movie.
OK.
Sounds good, pal.
All right.
That's Rex Sykes, everybody.
Check out Movie Beat and check out actionwisconsin.org.
It's actually actionwi.org.
If you want more information about the incentives, hopefully they'll pass.
Our question of the night, folks, is what is your go-to or favorite swear word
word or phrase.
And I say, please keep it clean so I can read it on the radio.
You can hint around and I'll probably figure out what it is.
I've probably said it.
Or you can give us an, like kind of an imitation, like fiddle sticks, rats, shut the front door, that kind of stuff.
Mark from Prairie to Sac says, FTS includes two FCC banned words.
He says, the middle T is this may give you a clue about the F and the T. Freak this S.
Done.
I got it.
I could work for the CIA.
I think so too.
Aaron Zommerz says, wait, you can't see the loop on the radio.
Aaron, you cut that promo.
Do you think Zommerz cut the promo and then stuck it to us and wouldn't play it?
The Z-Man?
I don't see that happening.
Mark for Prager's Exes.
Sorry, I read that one.
All right, we got more texts to read.
We got more guests to get to.
Jimmy Cuska, Civic Media Sports.
Director, we'll be here next.
We're going to talk about some Star Wars, and we will talk a little sports, too.
Jimmy's coming up after intermission.
This is Pete Chihuahua in Nightlight.
I'm at Civic Media
Radio Network.
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