Tariffs, Social Security And Therapy (Hour 1)

Good morning and welcome, welcome to Mattnair on Air.

Jane Mattnair, Greg Buck, Calvin Butenoff coming to you live from our studio here at Radio Park in Racine, where you can always join us.

The number is the same at 855-752-4842.

That's 855-756.

Leave a comment if you're watching on the live stream on Facebook, YouTube and what used to be Twitter coming up on the show.

Lots of things we're going to cover today, including tariffs, Department of Education, Social Security in hour number two.

Nathan Deming is gonna be back.

He is a writer, a movie writer and director who is from Wisconsin and kind of bounces back between Wisconsin and California.

He's gonna be joining us after the 10 o'clock news to talk about Wisconsin included some changes so that we can encourage the film industry to film here.

Yes.

Yes,

it's pretty

exciting.

It's a very exciting thing.

When states embrace this, it's a whole new revenue stream that can be found.

Yes, absolutely.

So it should be, should be great.

We had Nathan on about a month, month and a half ago or so.

So he's going to join us with a little bit of an update for Audio Sorbet today, which is after 1030.

Yes.

We'll be lighting things up a little bit, get away from the news.

We're going on a road trip tomorrow with Todd Alba, Matt Nair on air and the Todd Alba show hitting the road.

So our audio sorbet topic for today, road trips and mishaps.

Ah, yes.

What was your what's your favorite road trip memory?

Yeah.

And what's the biggest mishap that happens on your road trip?

Road trips and mishaps coming up after 10 30 for audio sorbet.

And then we're going to end the show as we always do with this shouldn't be a thing.

Today it's the ah, ha, ha edition.

Oh, so stick around for that.

As always, and with anything, if you want to contact the show, you can always email us directly at Jane says at civicmedia.us, J-A-N-E-S-A-Y-S, Jane says at civicmedia.us.

Why don't I start off with this, an article in today's Milwaukee Journal set now from Kaylee Gleason and Maya Pandy.

Trump has announced new terror of sun dozens of nations.

What to know in Wisconsin.

This is going to have impacts and is starting to slowly have impacts.

We've been talking about this for a long time.

What Liberation Day was in March.

Oh, yeah.

Right.

Wasn't that in March when he initially announced all the tariffs and then.

Hard deadline, we'll move that back.

Hard, we'll move that back.

130%, 25%.

Wait, wait, wait, I'm not sure.

But anyway, yes, it is starting to have impacts as of July 14th.

The president announced reciprocal tariffs on American training partners and new tariffs on copper and pharmaceutical imports.

This is something that we have not talked a lot about.

Oh, good, yeah, yeah, yeah.

Reciprocal tariffs target any and all imports for more than two dozen countries, including Canada, Mexico, and the European Union.

The highest tariff, Brazil.

A 50% tariff on Brazil.

Brazil has a trade surplus, or deficit with us.

We have a surplus with Brazil, is my understanding.

Okay, and so that helps either one of us.

How then?

He doesn't like Brazil's politics.

and their prosecution of their former president, Jared Bolsonaro, who attempted a coup like January 6th.

And I don't know, it's crazy.

They're holding him accountable for that in Brazil.

And Donald Trump doesn't like that.

That's why he has placed 50% tariffs on Brazil, because it's the United States responsibility to make sure that other countries are doing what we want.

And the question I have, though, is, and we briefly mentioned it just a moment ago, is

Yeah, sure.

He says he's going to do these things now, but will he?

Because he changes his mind all the time.

And the moment any country says, well, we want to work with you.

Anytime they say something like, well, we hope that President Trump is receptive to sitting down.

Anytime they pay him any sort of compliment, he backs down immediately

and

changes his mind.

And then all of the

People who are definitely not sheeple.

Oh, no say things like well, you don't understand the game.

He's playing.

It's the art of the deal No, you're your guy is a petulant baby who just can't not be liked and when moment he's not liked or he's threatened He gets all his the dander comes out though.

Ah, I mean all that stuff happens But the moment you're like pet him and say you're a good boy.

He's like oh, I am well you

all you do is need to flatter him Yep, that's all you need to lick that right up.

Yep

Copper imports will also be taxed at 50%.

The administration has not formally yet announced the pharmaceutical tariffs, but President Trump has threatened a 200% tariff on pharmaceuticals.

200%.

200%.

That's going to have an impact, my friends.

Yes.

If you take, I don't know, regular medications.

We don't make a lot of drugs here.

Well, I think we don't we make the first drug and Then the rest gets made

elsewhere.

It's produced other places.

Yeah, right The tariffs on Brazil again this from the Milwaukee Journal Sentinel could lead to coffee prices to spike across the country I know Todd went out yesterday and picked up coffee for our road trip.

We're gonna be in Oshkosh tomorrow

Butternut on Thursday and then in Hayward on Friday and if you're gonna be around We will have a coffee pot going so you can stop by for a cup of coffee.

Oh Yes, I picked up coffee yesterday though.

He said oh, it's it's going up.

Yes.

I I bought a I bought a six pack of beer for my wife the other day six pack of beer can't It's $14.

It's $14 Was

it magical

special beer it?

Better be,

it's the kind that

gets you feeling warm.

And yes, it wasn't a six pack of Blatz or Schlitz or anything like that, but it's certainly, I wasn't buying special beer from atop the mountain.

It was $14 for a

six pack.

My sister came over for dinner over the weekend and she brought guacamole.

Oh

dude,

yeah.

It was one of the little containers, not the bigger one.

The little one, it was $10

already.

Yes, 10 bucks.

We are seeing and James Vanderloo, who is the president of the OEC group in Milwaukee, he's been on the show three times now.

And he said on multiple occasions, and we really should just have him back.

I'll work on getting him back here.

But I think the problem is we live in a very, you know, very, I'm sorry, I'm trying to think of the word, instant world.

We

want satisfaction immediately.

If the tariffs go into effect, if I'm not affected by it right now, then there's no problem.

He said, we're going to have to wait three, six, 12 months down the road to feel the full effects of these tariffs that are going to be placed on other countries.

And this notion, luckily the argument of, well, the other countries pay the tariffs.

is sort of a laughed at one now.

It's not a legit argument people get to use anymore because now there's just too much information out there

to show that.

People have learned that the countries that export are not the ones who are paying the tariffs.

The importers pay the tariffs, the importers raise the prices, so consumers pay the tariffs.

And the other problem that we don't really address either is the fact that when these tariffs kick in,

and the ones that already have and the prices have gone up, if the tariffs go away or they get lowered, don't expect those prices really to go down.

I mean, it might be on groceries.

I mean, we've seen a price drop on eggs, but that

doesn't have

to do with tariffs.

It has to do with the bird flu that happened earlier this year and how it was handled.

Those prices can go down, but your toothpaste, your avocado, or not your avocado, but like,

There are products that just that will the prices will go up and they will still stay there

period.

Yes,

that's it Mexico just as a reminder supplies 63% of US vegetable imports 63% 47% of fruit and nut imports in 2023 and the copper tariff that he just announced the 50% tariff on copper could also lead to a hike in costs for appliances and building supplies

Copper is used in lots of things.

I mean, yeah, we we've we have people who have called us who are Detractors of this show who work in the trades and they were like these products are going to affect you I'm sure and you are going to and as a business owner You're probably gonna pass that cost on to the customer which make sense I don't expect you to suck up the cost and say no I'm gonna eat the cost of the tariff because I want no you have to make money so these

Tariffs will have a direct impact on Wisconsin all of us.

Yeah in one form or another because again The exporters are not the ones paying the tariff and Donald Trump said that a couple of weeks ago He said he said he said it in relation to China.

Well, China's just gonna have to pay it.

Well, no China doesn't know they don't want to but at least they're not saying that Nobody has to pay for the tariffs

Because we're gonna pay

for it also Donald Trump also us Months ago tweeted something about yes, it's gonna get hard and prices are gonna go up We have to just power through and suck it up and

you know

American.

Yeah, be good American.

He didn't he's two years of pain Greg

just

two years of suffering according to Elon Where is he who what yeah?

That guy.

Yeah

Doge If the administration goes through with 200% hike on pharmaceutical tariffs

According to CNBC, Americans could see higher prices and drug shortages.

And I really don't think the insurance companies are gonna like that either.

And they'll either cover less or our premiums will go up to cover their coverage of the drug prices.

It's always gonna come back to us folks.

It's always gonna come back to our pocketbooks.

And let's also not just like, you know, I don't mean to be a throwing, you know, gasoline on a fire, but.

Once the this budget that was just passed goes into effect.

That's gonna be another hard hit on your pocketbook.

It's going to be difficult and

That I think people are gonna forget about yes.

Oh, yes people are gonna forget about it until the snap and the Medicaid cuts come in 2027 it's gonna be like, holy God that happened

and and and there has been no plan There's a new You know goal

Endgame whatever you want to call it where they show where the prosperity comes

two years of

pain,

right?

But what's after the two years?

I would you know that that sounds like something that belongs in a what's it called a long-range plan if you could say we need two years of pain But

if this will

be the result then okay fine.

Let's have a conversation But the fact was is that as it's been stated before

The economy was looking up the economy was like the the kitchen table economy is one thing that's undeniable prices were going up, but all the economic indicators from jobs to Wall Street to housing to Infrastructure those were all showing that the economy was going up at a record level in a short amount of time Thank You president Biden.

Well, and now what's gonna happen is those kitchen table items

those kitchen table issues are coming to hit all of us because of these tariffs.

Correct.

By the way, Washington Post reporting this morning that inflation is up.

Inflation up in June.

Prices have risen 2.7% in the past year.

That's the latest from the Labor Department up from a 2.4% annual month earlier.

But that won't matter.

It's probably Barack Obama's fault.

Is that

who it

is?

Yeah.

We

gotta

be able to blame someone.

Yeah, we

have to blame

somebody.

Except don't look backward because only losers look backwards, Greg.

That's the words of- Only losers look backward.

Texas governor.

Except if we're talking about the 2020 election, then we gotta look backward.

Okay, when we return, Social Security sent out an email that was not accurate.

Shock.

All the details on the other side stay with us.

You are listening to Matt near on air on this civic media radio

network

Good morning.

Welcome.

Welcome to Matt Nair on air.

Jane Matt Nair, Greg Bach, the board lord coming to you from our studio at Radio Park in Racine.

Join us.

Call her text at 855-752-4842.

Leave a comment if you're watching on the live stream on Facebook, YouTube and what used to be Twitter coming up this afternoon, two to four across the network title.

We're going to be live from here, Radio Park in Racine, getting ready for our summer road trip, which kicks off after his show.

We're hitting the road.

We'll talk about that more a little bit later on.

He will have all the latest headlines and news from across the Wisconsin and then in the three o'clock hour.

Todd Alba with What's Worse.

I love that segment.

It's so much

fun.

What's worse?

Breakfast pastry edition.

I mean,

it has to be pretty extreme for me personally like it's like

all

breakfast pastries

are good

yeah i would say like hey would you like if someone said would you like liverwurst and bacon i'd be like no thank you i think i'm gonna pass a liverwurst and bacon pastry pastry with like a cream cheese sweet

spread yeah there you go no no no yeah

yeah see i found your place

i found it join Todd this afternoon from two to four in the three o'clock hour the what's worse edition

of breakfast pastry.

I shall be very, very curious to hear how that goes.

Wanted to talk about this a little bit from the Wisconsin examiner Eric Gunn with the byline social security message hyping tax cut bill produces blowback.

Retired professor Leary White says he got an email on July 4th from Social Security.

The 71 year old who lives in Middleton has been getting Social Security since he retired in 2019, but he said, he said, ever since he started receiving Social Security, every single email that he's gotten has been pretty much straightforward.

Just here's the thing and here's your benefits and here's the thing.

He said, this time, this message included a misleading description of one piece of this new law.

which Social Security did have to go back and issue a correction.

Oopsie.

The email included a quote from our new Social Security Commissioner, Frank Bizagnano, quote, appeared to value currying favor with the president over telling Americans the truth, says Frank White, the 71 year old.

He says, I want our federal agencies to be independent offices that act with integrity and serve the public, not the president.

The Social Security message claimed that the legislation, so again, this is the big blob of a bill that just passed, it claimed that the legislation ensures nearly 90% of Social Security beneficiaries will no longer pay federal income taxes on their benefits.

That's not correct.

Yeah, and I got that email.

I looked to make sure.

I was like, I got a Social Security email too recently.

I got the same email.

That's

not correct.

The actual change that the message apparently refers to is income taxes paid by people 65 or older with incomes 75,000 a year or less for single filers, 150,000 a year or less for couples.

There is no new exemption of Social Security income from federal income taxes, only a new deduction for

all people 65 plus regardless of income source.

So this claim that 90% of people on social security are getting, no, that's no, no.

For people 64 and younger who get their income from social security, there is no comparable tax cut.

Sounded great.

If only that were true.

Great to email out.

It's

a wonderful, you know, it's almost like they didn't check to be sure.

Yeah.

This happened once before social security mailed out checks in October of 1972.

Richard Nixon wanted to include an insert so he could take credit for the benefit increase.

The Social Security Commissioner at that time threatened to resign if he did that.

I mean, in today's day.

And

Nixon backed off.

Wow.

Isn't it when you look at the Nixon era?

everything that happened there, it's, I mean, when you just like, people know that, okay, Nixon Watergate, Nixon got infested, he resigned.

That in and of itself is amazing.

But when you read the whole story on what the, what the US Congress did, they still issued a report.

Republicans were demanding he step down.

It was just a fiasco to which then eventually Richard Nixon

took responsibility.

He stepped down.

What a shock.

But the fact that he would go to the Social Security Department and say, I want this.

And the guy says, if you do that, I quit.

And he goes, I'm sorry.

Isn't that amazing?

In today's day and age, that guy would be handed a box saying, have a good day.

We'll get someone else who does it.

Donald Trump will run Social Security.

Absolutely.

He'll be in charge.

And sign all the checks personally.

He'd love that.

So yeah, they sent that out on July 4th with the incorrect information.

But then on July 7th.

The Social Security Administration added a correction and changed that second sentence to yes, it does this by providing enhanced deductions for taxpayers aged 65 and older It's it's words are important, but they're tough too.

They are

words are difficult.

They can be very very tricky I understand

I just sometimes I want to say like send my enemies to jail But then people are like you can't do that.

I'm like, oh, man

I thought I could.

Words are

tough.

Words are tricky.

We understand that.

We will include all of these articles.

Greg, we'll put them in the show notes if you would like to read a little bit more deeply about this.

Yeah.

And take a look for yourself.

But just little important things to know.

Yeah.

Stay with us.

We have news coming up next.

And then we're going to talk a little bit about the Department of Education and what happens with our shadow docket Supreme Court.

That's all on the way.

Stay close.

You are listening to Matt and Aaron air on this civic media radio network.

Good morning and welcome back to Matt Nair on air.

Jane Matt Nair, Greg Bach, Calviente on the board, coming to you from our studio at Radio Park in Racine.

You can always join us, call or text at 855-752-4842.

Leave a comment if you're watching on the live stream on Facebook, YouTube, and what used to be Twitter.

Pat Gritlow from Mornings With Pat Gritlow is here 6-9am early shift across the Civic Media Radio Network and we're going to talk about something that's a little personal for both you and Greg but I'm genuinely so excited for both of you and this is something that

Greg and I had talked about for a long time, and I know he was pressuring you, Pat Critello, for a long time.

I

think it's great that it's very grown up that we can have this kind of bedroom talk about Greg and about me.

Thank

you for opening up this sensitive topic.

I want to talk about CPAP.

I would just like to make one thing clear.

I did not pressure Pat into doing this.

I straight up...

on and off air bullied him

into doing it.

So let's just

call it what it is.

I bullied Patrick Krightlow into doing this.

But I would like, I guess I would like you guys, because for folks who are listening, you are not alone.

There are all kinds of people who do not get enough sleep.

This is a very much American problem.

And with a lot of us just not getting decent enough sleep and part of it can be you're having breathing issues.

Greg, when you went to have your test, you died like five times a night.

But I mean, you stopped breathing.

So first of all, I think the American problem in as much as the sleeping issue here is not so much the... I believe that sleeping affects people all over the world.

I think the not getting it checked out is the American end of that discussion.

Fair

enough.

For me, yes.

I did a sleep study and we found out that...

That's called apnea events where your breathing is either haltered stopped or you just can't get the oxygen it was happening to me 99 plus times an hour

an

hour and so my sleep and and five and at certain points during the night five percent of the oxygen that was supposed to go to my brain was getting to my brain so it it resulted in like

Now I'm not wasn't tired.

Tired isn't the word.

It's an exhaustion that you can't describe.

And you

can't shake it.

You can't shake it.

But you also just think, well, I'm just not sleeping well.

And then you, you slough it off as to that.

Right.

And for me, it was an exhaustion where it was, it was falling asleep during the day, dozing off while I was driving.

Notting off.

Notting off the whole thing.

So with a good amount of bullying from other people to me, I got a sleep study.

And I went to a place, and they hooked me up with a CPAP machine, and the first night was revelatory.

You came in the next day, and you were a different person.

I could see it in you.

I could feel it.

So, Pat, you also had problems with sleep, I assume, and I know Greg had been mildly encouraging you.

Okay, he bullied you.

You finally went and got a sleep study.

Did you have the same kind of results?

I

did, but my the background is a little bit different to it.

I mean, yes, I too is like, oh, I'm just I'm sleepy.

I have an early shift.

I don't get enough rest.

Right.

Sherry, my wife at some point said, do you think you might have sleep apnea?

And I said, what, what do you mean?

She's like, you stop breathing during the night.

I'm like, no, I don't.

I'm breathing.

I had no point if I ever woke up and went,

oh, I can't breathe.

She's

like, no, no, no, you stop breathing.

She said, you know,

You've got this Apple Watch.

Why don't you set it to monitor your sleep?

Because it has a sleep apnea thing.

I did it for a couple of nights and the Apple Watch pops up and says, are you dead?

You should be dead.

Have you ever considered oxygen

as a good thing for your brain?

Also,

for

context, if you don't know, his wife is a doctor.

Yeah.

Yes.

So I do listen to my gynecologist.

And she did say, go get a sleep study.

And so I did, and mine was an at-home study, and it said the same thing, now not 99 breathing stoppages an hour, but 20 an hour is still noteworthy.

And I'm gonna say, and I get that I was wrong about this, but I was extremely...

dramatic at the front end, because in my mind, and I just turned 60 when this came up as well.

Well, this is it.

You may as well put me in the ground.

That's it.

I'm dead.

I'm dead.

If now, you know, the bed is where I hook up to a robot to breathe, you know, this is, I was, I did not take it well.

And on top of that, it's like, I don't think I have a problem because again, I don't notice it.

I just think I'm sleepy.

Right.

I finally listened to the evidence.

I went, uh, talked to the sleep specialist and made that dreaded trip to the medical supply place.

And after I tried on a couple of different masks and realized, you know what, this isn't, this, this'll be okay.

This'll be okay.

Give it a try.

And much like Greg, that first night, that first morning, you're like, Oh.

I remember this.

Was it?

Was it?

Did it

really feel like that?

Yes.

From the first night and you look at the little graph, uh, you know, on your iPhone, in my case, and it shows like virtually no breathing disturbances.

And I thought it was, I was going to feel claustrophobic and everything else.

It's actually quite comfortable.

It does what it says it's going to do.

Now granted, I've been on it for one week, but for that, for these past seven nights, it, I mean,

And some people, it eventually clears up, either if you lose weight or other things, but other people,

it has nothing to

do with weight or age.

It's just there.

So for as long as I'm gonna need this, I'm gonna take it because it is therapy

and it is good for

you.

And for me, the most important part is, Sherry is very happy about it.

And it's not so much a snoring thing.

It's a, my husband is breathing again thing, so she is sleeping

better too.

So

if anybody, just hear my tale and go,

Look, if that drama queen could get over his anxieties and get this and be happy, I should look into it too.

It's not the beginning of the end.

It's

the beginning of a new beginning.

And it's, as you said, it's therapy.

That's how you have to look at it.

It's only going to get better and better.

And one more thing before we skip out of here is, yes, it can affect anyone.

Age, size, nothing is a lock.

You can be a young person, older person, big, short, doesn't matter.

If

you're

having problems

sleeping, get a test.

Good morning.

Welcome.

Welcome to Matt Nair on air.

Jane Matt Nair, Greg Bach, and Calvin Mutinoff coming to you live from our studio here at Radio Park in Racine.

You can always join us.

Call or text the number is the same.

855-752-4842.

You can also leave a comment if you're watching on the live stream on Facebook, YouTube, and what used to be Twitter.

Coming up at the very end of the show, around 1051-ish or so, we'll wrap up the show as we always do with a segment called, This Shouldn't Be a Thing.

Today's tisbet, as we call it, is the ah-ha-ha addition.

It's all in French today.

It's all in French.

So join us for TISBAT.

This shouldn't be a thing coming up around 1051 or so.

Delighted to have our next guest back.

He is a writer and director originally from Wisconsin.

Nathan Deming is here.

Good morning, Nathan.

How you doing?

Good morning.

Glad to be back so soon with good news.

Wisconsin did something.

The legislature, it's a what?

Yes, the Wisconsin legislature actually agreed

and passed new tax credits for film and TV with bipartisan support.

I almost choked there.

Yeah, no, we couldn't have done it without Senator Julian Bradley in Milwaukee and Representative David Armstrong in Rice Lake.

who, I guess, was in the Giant Spider invasion in the 70s, if you know that movie, so he got a little taste of Hollywood and he wanted more.

In Rice Lake?

Yeah.

No, I got to go back and look for the Giant Spider movie.

No, no, no, no,

no, this movie.

No.

Oh, this movie is great.

This is a Wisconsin cult classic.

This filmmaker, Bill Rabain, you got to look him up and you should get him on.

He's amazing.

He made these great horror movies.

I mean, he's probably somewhat of a godfather of Wisconsin independent cinema.

Bill Rabain.

Yeah,

we'll see if we can find them.

I bet some of your listeners know who I'm talking

about.

I bet you Bill Robames out there going they're talking about me Well, so Nathan what this did was also a bet they passed the tax credits But if I'm not mistaken they also set up officially an office of film like there's a there's actually a Department that will now handle this like in other states and I always use Georgia as the example because really when it comes to

modern day like states taking it by the bull by the horn.

Georgia has really led the movement on getting a film and tax like departments so people can come down there and and create.

Yeah, so you guys are really nice had me on a month ago to talk about this.

And at the time, Wisconsin was just one of

13 states without the incentive part and then one of three without a film office.

It was really crazy.

We didn't have a film office, right?

so it was so we were not expecting this to pass and Because well, I thought I thought because the legislative when it was closing and then you know, there's kind of a big chaos, right?

Like passing the budget in general and then and then Wisconsin signed everybody with not just this but the

I mean, everything Wisconsin did was bipartisan and like a real, like a really pretty good deal, I think, for everybody.

And so anyways, it avoided also a shutdown, which I think a lot of people were expecting

to

happen.

So we were just surprised.

And now we get to do the.

the fun, hard work of making this program successful.

Because, yeah, you listed some states that have done some amazing things with it.

And I think it's really up to us now.

But I feel good about that, because I think there's a lot of really talented filmmakers and actors and all kinds of people that come from Wisconsin.

And especially in your area, there's a lot of...

like industry people who live there, but they work in Chicago.

So hopefully that changes that they can get work in Wisconsin.

Well, and that was going to be my next question for you are the next steps now that this has been passed and it's been approved.

Is this a state working with you as are you going to be involved in this?

Will people in your industry be involved or does the state set up the program and then it's just a matter of you applying for the tax credits or do they seek out artists

help in putting together the language.

What are the next steps?

That's a good question.

I think they're still being formulated.

The incentives don't kick in until January, so it wouldn't be until January that like bigger movies would start to plan a production if they want the tax credits.

I'm a filmmaker, so I'm hoping to access those credits at some point with the production.

That would be my role.

I think something that Action Wisconsin did that was really special, that I think got us a little noteworthiness of this passing too, is that this wasn't just, I mean, yes, there's like an economic development angle to this, and there's other angles too that are important that might grab the attention of lawmakers, but they really made an effort to connect filmmakers around the state and make this, I think that, that's my crazy theory, is I think that as Hollywood's changing,

and these tax incentives are driving production everywhere, that the opportunity on top of that is not just bringing in larger Hollywood productions but stimulating more of a

local

like scene, like just like music or bands or

something like that.

So that's that's my excitement and hope that that's what can happen because there's a lot of us out there and there's a lot of passion and yeah, there's just film is kind of democratizing so it's kind of a crazy moment

if you're just joining us Nathan Deming is our guest he is a writer and director and he is from Wisconsin but kind of bounces back and forth between Wisconsin and California so fancy and I want to talk about that a little bit because

There are a lot of transplants that live in Southern California.

Obviously a lot of people move to Southern California for a lot of different reasons, but the movie industry is a big draw for that.

I wonder, I just feel like now Wisconsin is being talked about in California, like we're kind of cool now.

Like we're a cool place to come now.

I mean, but it must get discussed when you're talking to your contemporaries about where you want to work and where you want to film.

I think the, well, the film industry is always changing and, but, but we're going through changes now that like, if you had told me like 10 years ago when I moved to LA that, that the film industry might be leaving LA, I'd be like, what are you talking about?

You know, it's been like there for a hundred years.

That's kind of the reality we're looking at.

And then on top of it, I mean,

since COVID, you know, the work from home thing, the way that people can connect.

I mean, that affects our industry as well.

And that like, I kept talking to industry people about like, so traditionally like writer's rooms for TV shows, they're all in LA, but I kept asking like, for how long and why?

Because you can write a movie now with a collaborator.

And I've done this, my collaborators like in London and we write a movie together

on

Zoom.

And that's going to keep bubbling up and happening at the corporate.

studio level as well.

And then on top of it, if the unions are in trouble in LA, if the cost of living is going crazy, I know a lot of singular examples of people who they've moved to Denver, but they're still right for something.

So I think it's going to keep flattening.

And then hopefully what we can do in Wisconsin is capture some of that work that's just going out everywhere.

that's more on the planning side I'm talking about but there's also a local face to the there's a very physical side to production as well when you're actually making a movie that hopefully people will fall in love with Wisconsin you know people that maybe haven't been here for a bit or haven't seen it and

I've met so many people that you would not expect to be here in Wisconsin just through doing this advocacy

for this.

There's film producers here.

They're here on vacation right now.

So if you're on vacation, come film here, plan a movie here.

You don't have an excuse anymore.

Well, and that's something we talked to Pete Schwabba about I think last year was there are so many, I mean, there's so much variety in Wisconsin.

And really, I mean, honestly, let's be honest, every state's like that.

Hey, be nice to Iowa.

But like you go to a, you go to a quote unquote big city, whether it's 200,000 people, 500,000 people or a million million people, you drive 25, 30 minutes outside of it.

You're going to be in farmland.

You're going to be in a much different space.

And I think that Wisconsin has so much to offer in that.

And Pete, one of the things Pete was saying though, was it was so hard to access funding because with no tax credits and no program in place, there were just artists who just chose not to film anything, not to do anything because they wanted to do it here.

and to do it anywhere else would be more expensive, and it took away from the overall theme of the story.

So I feel like, I mean, this has always been, in my opinion, a win-win for us and the artists, because you're...

You're you're plugging the state.

You're saying, hey, come film here.

We'll take care of you.

And whether it's whether it's the Marvel movie showing up to film up north for a reason or an independent filmmaker filming in Richland Center because they love the terrain, this is only a win-win

period.

Yeah.

Yeah.

And it's like even the content doesn't matter.

Like I know that probably the Wisconsin Department of Tourism would like movies with blue skies and Christmas themes or something like that.

Or

like like a rosy image of Wisconsin.

But you look at a movie like Fargo in Minnesota that really mythologized Minnesota.

Everybody knows that movie.

People know a part of Minnesota that they probably wouldn't know before.

And Breaking Bad obviously has a very gritty, dark show

about

drug addiction and drug dealing.

But people go to Albuquerque now to go to the house.

We might have talked about that last time, like go to the house where Walt lived, throw the pizza on the roof, you know, people do that.

There's almost like, it's like kind of like no press with bad press, right?

Yeah, right.

I mean, and then like, oh, go on, go on.

Oh, no, no, no.

Yeah, I was just going to say that, that, um, yeah, it doesn't matter if the story is dark or if the story is light.

Yeah.

People end up going, oh, yeah, no.

I wonder what Wisconsin's like, even if we got a show like Yellowstone here or something, you know?

Well, but that's like going to see the Christmas story, Christmas house, right?

You know, it's the same kind of pilgrimage, good or bad.

It was in a movie.

Tony on the live stream says, Bill Rabain appeared on by phone a few months ago on Pete Schwabba's show.

The Giant Spider Invasion was filmed partially in Irma, Wisconsin.

And I guess Cal sent a link in the chat saying that The Giant Spider Invasion, new scenes being added to 1975 movie for 2026.

I remember this now because it was Mystery Science Theater 3000.

That's where I saw it.

This film is wonderful.

Oh, we're going to have to reach out to Bill Rubin.

And like that was like

when it comes

to like filming in Milwaukee or it comes to like.

Wisconsin, it seems to always just be a lot of aerial shots.

You watch Bridesmaids, there's aerial shots of Bayview.

That movie Love Hurts that came out with Qui-Gon Jean, Qui-Gon Jean, I think it's his name, sorry.

Would Liam Neeson?

No, no, no, it was, no.

They

were saying Qui-Gon Jean.

Oh, not

Qui-Gon.

No, yeah, no.

That's how I know I got it wrong.

I apologize.

He's an

Academy Award-winning artist.

But it was a lot of...

It was a lot of drone shots of Milwaukee, but everything that was like real in the movie that you saw was not Milwaukee.

And also, apparently in this movie, Milwaukee has a huge problem with the mob.

It's just taken over the city.

I don't know.

It's

a

very weird movie, but it's that thing of like, I'd love to see films that take place in Milwaukee or Wisconsin just be here, not just those establishing shots.

And then everything is Vancouver.

Yeah,

it's filmed on a set in Vancouver.

Yeah, I think people don't realize how easy it is to pick that stuff.

There's like a big.

Oscar movie last year called The Substance that takes place in LA.

It's filmed in France.

And then like, you know, they, they just have a, and if, if you know production, you can kind of tell a little bit.

You're like, oh, that building they're standing next to is a little, like maybe a little off, but they do a good job.

Otherwise I'm hiding it.

And it's just a bummer because like details get lost in translation.

And yeah,

that building looks a thousand years old.

It's

an old area of California.

It's a really old area of

LA.

And I want to ask you a question.

Actually, I want to ask you a question about Los Angeles when we come back from the commercial.

But yeah, there's because you mentioned something about filming in Los Angeles, but we'll talk to you more about that.

We'll continue our conversation with Nathan Deming on the other side.

Stay with us.

You are listening to Matt Nair on air.

This is the Civic Media Radio Network.

We will be right

back.

Yeah!

Good morning and welcome back to Matt and Air on Air.

Jane Matt and Air, Greg Bach.

Doctors, slide on the board.

Coming to you from our studio at Radio Park in Racine, you can join us.

Call or text at 855-752-4842.

You can also leave a comment if you're watching on the live stream, on Facebook, YouTube, and what used to be Twitter, Todd, all the show and Matt and Air on Air going on the road this week.

Tomorrow, we will be broadcasting from Oshkosh.

On Thursday, we will be in Butternut.

And on Friday, we will be in Hayward.

So join us if you are able as we go on the road this week.

And that leads us to today's Audio Sorbet, coming up after the 1030 News Audio Sorbet, where we take a break and get away from the news and talk about silly, lighter things.

So we're going to talk about favorite road trips and road trip mishaps.

Greg is packing things for every possible emergency.

We'll talk about that later.

I feel so well looked after.

We can handle anything.

I feel like I'm being made fun of for

being prepared.

That's coming up after the 1030 news right now.

Writer, director, Wisconsin native Nathan Deming is here and we're talking about the bipartisan agreement.

in Wisconsin where we actually have set up a little film office to try and encourage filmmakers to do their work here.

And I mean, first of all, Nathan, thank you for all the advocacy you've been doing and coming on the show and talking about it's something that's always been in the back of my head.

Yeah, it's always been something in the back of my head from when they talked about, you know, I remember when public enemies shot here and I think there was a renewed interest on this and then it's sort of just.

Kind of went

away.

Went

away.

And something you mentioned before the commercial was filming in LA.

And I feel like everyone has this sense that filming LA is easy, cheap, cause it's Hollywood, but it's not really.

And finding other locations that are more affordable is more advantageous.

Also to look, especially if you're not trying to look like you're shooting in LA, it's easier to like maybe shoot in Wisconsin if that's what you want to look, but LA is not an easy place to film.

No, it's kind of hard to understate how many things are rockin' LA right now.

I mean, there were the fires, COVID, like there's a million things.

And I think people outside of filmmaking are often surprised at the pipeline, you know, of like, movies take years

to

go from an idea to a script of filming to being released, you know, like, I watch Q&As now where they try to brag.

I can't believe this was five years ago.

We thought about this and you're like five years.

That's really short, you

know, because it can take it can take 10 years.

Nathan can't it from development to completion.

Yeah.

So then just the number of things that happened literally in the past five years, uh, you know, streaming continued to upset everything, but COVID backed up that pipeline.

If you remember, they shut down production a lot because they didn't know how to film

with

COVID going on for a bit.

And then.

So that affects every level of the line and then there's people doing post-production hard and getting work for a year and a half after their production's already returned.

So just all these things are happening.

On top of it, I think we've been heading for this seismic shift since we switched from film to digital, which is like, I didn't think that was as big a deal as it was.

Well, it was a big deal aesthetically and stuff.

If you

guys remember that happened about 15, 20 years ago.

But there's a whole pipeline

also physical infrastructure of film that that then from literal film, filming on film, developing the film, packaging the film, sending the film to theaters.

I mean, if you've ever been upstairs at your local movie theater, which is

great.

Yeah, you got these great huge platters.

They were, you know, and then you'll you'll see all these like drawers because a movie would have been like six separate reels.

Probably that's a file now that gets beamed in, you know.

So.

So all of that, once that's gone, there's literally no physical reason for LA to be the epicenter of these things anymore.

On top of that, meetings, networking, that's just changing for every big city now, which is like we kind of touched on.

You can have your financial analyst job in Manhattan, but live in Quebec

or whatever you

want to do.

Yeah, this is all just shaking things up and we don't know where it's going yet.

But on

top of that, LA is very expensive to film in.

They just tried to, they're trying to stop the flow of jobs leaving.

They tried to up their own credit program, which will probably help, but on top of their tax program, which is like the same as ours, they have all these bureaucratic nightmares that are there because there's 100 years of film history

there

that aren't going away.

And if you want to film in a gas station in LA, they'll be like, OK, two grand for an hour.

If you want to film in a gas station in Milwaukee, they're

going to be like, great.

Exactly.

Yeah,

please.

Stay two

days.

Just buy some snacks.

That's all I ask.

Just buy

some snacks.

That's fine.

In the time we have left, Nathan, is it anything you're working on right now you want to talk about quick?

Well, I've got a secret project in the works.

I'm being coy for no reason.

I'm excited to shoot something this summer, which will be fun, this small little project.

I've got my larger year series I'm always working on, which is the month of the year.

So I'm two in.

I just debuted February earlier this year and hopefully shooting March with the credits next year.

Before I forget, you're going to Hayward.

I'll see if your listeners know another great Wisconsin classic cold movie, Blood Hook.

Have you guys heard of Blood

Hook?

No.

Okay, look up Blood Hook while you're in Hayward.

I

think they show it every year.

It was filmed in Hayward in the 80s.

It's all about, I haven't seen it, but I know it's about like a group of.

fisherman during a, during a musky finishing tournament.

And then there's like a serial killer who, who used the hook.

All I'm

going to

say,

of course there

is one

of my, one of my

favorite comedian, Pat Nozwell has a joke about a movie called death bed, the bed that eats people.

It was made in 1977 and was released like 10 years ago.

And when I hear blood hook, I think death

bed, the bed that eats

people.

Yeah.

High art, my friends.

High art.

Well, we got, let's stay in touch and keep us up on what you're involved with.

And, uh,

You're looking for cast members.

Hi.

People are available.

People are

available.

OK, we'll call

you.

Don't call me.

I need

a guy with a big beard, so this could work.

OK.

Nathan Deming, thank you so very much for your time.

Really appreciate it.

Stay with us.

You are listening to Matt Nair on air on the Civic Media Radio Network.

Good morning and welcome back to Matt and Air on Air.

Jane Matt and Air, Greg Bach, Calinator on the Board, coming to you from our studio at Radio Park in Racine, where you can join us.

Call or text at 855-752-4842.

Leave a comment if you're watching on the live stream on Facebook, YouTube,

and what used to be Twitter.

Coming up in about 15 minutes, we'll wrap up the show.

As we always do with this shouldn't be a thing.

Today, it's the ah-ha-ha, and just stay tuned for that.

It's the first this shouldn't be a thing, where that title part of it, the second half of the title, totally in French.

Say, we're multilingual.

We are.

Cultured.

Yeah.

Cultured.

That's us.

Yeah.

I got culture coming out of the wazoo.

And we're taking our culture on the road, baby.

Matt Nair on air and the Todd Alba show.

We are hitting the road.

Todd is on his way here to Radio Park in Racine.

Right now.

Right now.

He is going to be broadcasting his show today from two to four from Radio Park in Racine.

And then we are road trippin' it, baby.

We are going to Oshkosh.

We're going to be broadcasting from the EAA Museum tomorrow.

So we'll have our show from nine to 11 and then a little break.

And then Todd will broadcast from there from two to four.

And we jump back into the truck.

We head to Butternut.

So excited.

It's very exciting.

We're very, very

excited.

We are very excited.

We're going to broadcast from Butternut.

We're going to talk to Kathy Meredith.

She is the owner of Fanatical Fish Art Gallery.

I cannot wait.

You were going to be in Fish Heaven.

Fish Heaven.

Absolutely.

And then Friday, we wrap it up in Hayward.

In Hayward, we are going to be at The Lot, which is a dedicated space for entertainment.

It's a great spot.

You can come out and watch the show.

We're out.

Right there in public.

Yeah, we're going to have fun.

We're going to have a lot of fun.

So stop by.

I know Todd is bringing his big coffee pot.

Yeah, I'm just hearing about this big coffee pot.

He's got a big coffee pot that we brought last time when we went on the road.

So if you stop by, we can give you coffee in the morning.

I'm going to pick up Kringle on the way out of town.

So tomorrow morning we will have coffee in Kringle when we're at the EA museum.

What kind of Kringle are you going to get?

I think I'm going to get the cranberry cherry cheesecake.

It's so good.

It is so so good.

It might be gone by the time we get to Oshka.

Then we'll pick up Bakery as we go along and then bring it the next day.

So we would love to meet you.

That's part of the whole thing where we'll go on out of the road is to say hello to you.

Meet you, greet you, take a picture with you.

Absolutely might bring along a little swag.

T-shirts.

Oh, we got some t-shirts and some stickers and stickers.

We have t-shirts and stickers so stop by and a visit We would love to meet you and just hang out.

It's gonna be a lot of fun very very much looking forward to it So join us tomorrow.

Yes, we were broadcasting from Oshkosh EAA gets underway next week So we're gonna do a little preview about that.

Mm-hmm.

Very excited.

So that has led us to today's audio sorbet our sorbet our sorbet where we take a breath

and get away from the news and talk about other lighter things.

Today's audio survey, road trips and mishaps.

Road trip, mishaps, eight, five, five, seven, five, two, four, eight, four, two, road trips and mishaps.

Any of your stories you would like to share, we would love to hear about it.

I think we all have one or five.

Depending upon how many we didn't do family.

We didn't take road trips when I was a kid.

There's a lot of you

There were six kids and then dad was a funeral director.

So we never went out of town

correct

But I know a lot of people did family vacations in the station wagon or whatever and or even just older You take a road trip.

Oh, I didn't expect that to happen

I am definitely a child of that's probably the last generation or maybe millennials did this.

I'm not sure

that did

road trips.

Well, no, I did the, did the, all right, kids, we're going to spend the next two weeks on the road, get in the station wagon.

We're going to put the thing on top of the car.

Oh yeah, we did that.

We would drive.

We went, we went to Florida.

There was times that we had friends in Atlanta, Colorado, but I remember all, we would always leave at like.

Four in the morning.

Oh, man.

Dad insisted, right, that you hit the road early to skip all the traffic.

And to make good time.

Oh, God.

You gotta make good

time.

That is an

infectious... I don't know if that's a Wisconsin thing.

I don't know if that's a man thing.

I have no idea.

I have to imagine that there are a lot of people who feel this, but I, as a 47-year-old breathing human on this earth, still to this day, it doesn't matter.

if it's a 10 minute drive or a four hour drive, if I make good time, I'll be like, I'll make good

time.

And that's the victory.

That's the win in and of itself.

But you're leaving at four o'clock in the morning.

It's dark.

And as a kid, I can remember being just amped.

So excited.

All right, we've got to go to bed early tonight because we're getting up early to get on the

road.

And I

just could not sleep.

Couldn't sleep because we were so excited.

We're going on vacation.

But then, and please tell me if you, you know,

We had a station wagon and my sister was older and still is.

And we would have half of the station wagon backseat packed.

We have something

on top.

And then she got the other side as her quote unquote bed.

I slept either when I reached a certain age on the passenger seat or in the backseat.

When I was very little, I'd sleep in the section between the front and the backseat.

they put pillows down and

that would be

yeah real safe safety first real

80s they could just have another kid it's fine you think that was bad i grew up in the 60s we had that we had the station wagon where the very back yeah had bench seats where you sat facing each other oh

we had the sit where where you sat and it faced backwards so you would just if

you would

see

it where you were yeah

yeah

855-752-4842.

We're talking road trips and mishaps and memories.

855-752-4842.

Jenny, on the live stream, sharing a biggest road trip mishap that led to the best road trip.

Our destination was Memphis.

Our hopper flight from Milwaukee to Chicago was late two hours.

Once we got to Chicago, we chose to drive the Great River Road to Memphis.

Saw an outstanding ghost town in Cairo, Illinois.

Went through Kentucky, Arkansas, and more of Tennessee than we expected road trips.

Air travel forever and always.

Better than,

yeah, yeah.

Yeah, it's a...

I go back and forth.

I love the idea of a road trip.

And I, as he says this just before he's about to hit the road, but there is an impatience in me that just wants to be there.

To get there.

Yeah.

So one of the

things I'm going to, I'm going to really work to do with you and Todd is just enjoy the open road.

Cause I know we have a schedule.

We'll get there when we get there.

Right.

Everything will be fine.

So it's not about like, when are we going to hurry

up, hurry

up, hurry up, hurry up.

Everything's safe.

We're just going to enjoy it.

And I'm sure there'll be

lots of singing.

There is gonna be singing I've been warming up Practicing oh boy like practicing karaoke eight five five seven five two four eight four two road trips and Mishaps anything you would like to share Ali from the north woods is on the line.

Good morning Ali.

Thanks for joining us.

Oh good morning.

We had a wonderful life when we were young

My dad was in the Army, as everyone knows, and whenever they had vacation time, we would throw the tent on the old opal station wagon, and off we'd go like a bunch of vagabonds.

Sometimes we'd camp overnight in a farmer's field after asking, of course, and sometimes we'd go to a park, whatever.

was on the road and we had lots of good times and one time apparently we were having such a good time that when we packed up uh... we got a little waste on the road and my mom realized that she forgot one of my sister so we were luckily we weren't too far down

He had to go back, of course, and

get her.

Did you, though?

Did you have to?

I mean, is she still in therapy, Ollie?

It's like, oh, yeah, we went camping and they left us.

I've often wondered, she always thought nobody loved her.

Maybe that was the truth of it.

We got everything, Ollie's in the car, we got this, we got that, we got the dog, yeah, let's go, oops.

We've let Janet live with the mountain