
Jane Matt and Air, Greg Bach and Calvin Butenoff coming to you live from our studio here at Radio Park in Racine.
You can always join us.
You can call, you can text.
The number is the same.
855-752-4842.
Leave a comment if you're watching on the live stream on Facebook, YouTube, and what used to be Twitter.
Excited to have our next guest join us.
This is a segment we try to do at least once a month.
Calvin, what do we call this
Good morning.
Doing well.
Doing well.
Thank you.
Well, we've been making shoes continuously in the state since 1892.
That's over 133 years.
That's correct.
Albert H. Weinbrunner started in Milwaukee back in 1892.
And we moved to corporate offices to Merrill.
in the 60s.
And where are your production plants?
We've got three.
We've got two here in Merrill.
We've got one in Marshfield.
Well, the current factory right now in Marshfield is 100 years old.
We built that factory back in 1935.
Wow.
So it's an old factory, but we broke ground earlier this year on a brand new 70,000 square foot building going up to hopefully be completed into this year beginning of next.
That's
It really is because, you know, there was a question about whether, you know, do we stay in Marchfield?
Do we move to a different community?
Do we move out of state?
But the community of Marshfield, you know, we have got great history.
We've got incredible employees.
We wanted to stay there.
That's our home.
So we worked with the city of Marshfield, and they got us, you know, in their industrial park, and we're building again, like I said, a brand new 70,000 square foot building.
Well, like I said, we've been doing it for an awfully long time.
And over the course of the years, we've made children's shoes.
We've made golf shoes.
We've made military boots, both in World War I and World War II.
We were one of the premier suppliers to the troops in World War I and World War II.
But right now, we're focusing on work boots.
And that's what we make better than anybody in the world.
And we do them right here in Wisconsin.
boots, right?
That's a very good brand.
Yeah, white printers are corporate name.
Yeah, and Thurgood is our brand.
Yep.
Well, depending on the style, there's an average of 130 steps that go into making a pair of boots.
So you're 100% right.
you know, to be efficient, you want to have lines that run linear, you know, parallel lines that run.
And the old building, you know, back in the days, they used to make them on multiple floors.
And so you'd have one step on floor one, put it in an elevator, go up to step number two, it's just not really, really efficient.
So we made that facility as efficient as we can be, but we're locked to the footprint.
So, you know, it's a great old building.
It's a beautiful old brick building.
but it's not really set up for, for efficiency.
And it doesn't have a parking lot for employees.
So they've got to park on the street and walk in single pane windows.
So it's a challenge to heat in the winter time.
And it's hot in the summertime.
Our employees deserve better.
And we continue to grow as a company.
And as we grow as a company, our employees deserve a better environment to make the best for the world.
I mean, I was going to say before too, it's, it's.
It's very, it's refreshing to hear, you know, a company coming to, especially municipality, because I personally, as someone who worked for in small government, that work between small business and small government and the municipality is really where it starts, like that commitment, because the mayor, the alderman, the county supervisors, they know what you mean to the community.
So they want to make sure they can hammer out a deal that will work for them, as well as for you and your employees.
And to hear you speak so highly of employees,
That's great as well because there's really nothing better for me as someone who works and I've worked my entire life.
When a boss, when the management values you, that builds a morale and a pride in your company that is, you know, irreplaceable.
Without a doubt it, you know, I get, I get the title of president, I get to talk to you guys, but the reality is without all of us doing our jobs, you know, our people out on the floor making those shoes and they're craftsmen.
They really are artisans making these shoes.
This company is not successful.
So we absolutely value our employees and the best in the world.
If you're just joining us, we are going beyond the cheese as we try to do once a month where we highlight an industry or business in Wisconsin that's outside of the dairy industry.
And we are talking to Jeff Burns, who is the president of the Wine Brenner Shoe Company, which has had a presence in Wisconsin since the
late 1800s, which is just so impressive.
Jeff, I'm curious, is it the workers or the relationship you have with these municipalities that has kept you in Wisconsin?
Why have you stayed in Wisconsin?
I think it's both.
It's definitely both.
And the work ethic that we've got is just an incredible worker.
They show up every day and they really want to make the best boots.
They're engaged in what they do.
They're proud of what they do.
And they should be.
Again, incredible, incredible product.
But you're right, without having the good relationships we do with the municipalities, we wouldn't be able to, you know, it's not to make business sense.
And when we looked at, we looked at Texas, we looked at New Mexico, we looked at other states, and they offered a lot of incentives to get us there.
But, you know, again, the communities wanted us here.
We're here, we've been here a long time.
You know, these are our roots.
And we hammered out a deal.
So back to what you said, Greg, I mean, it's it's it's win, win, win.
Yeah.
Well, and that is something that is is a challenge.
Like you said, as we continue to grow.
We're actually looking to automate certain processes.
And it's not to get, you know, we're a union shop, so the people on the floor in the factory are part of the union, part of the union since 1944.
And it's not to get rid of people to automate, it's to be able to make more shoes with the same amount of people that we have.
Because you're right, there comes a point in time where you can't hire as many people as you want.
So how do you make more shoes with a limited labor force?
You take care of the people that are with you.
You get them to stay with you, you get them to be engaged.
Then you give them the tools to not work harder, but to work smarter.
And to automate and be able to make more shoes with the same amount of people.
So that's the first thing a union, when they heard we were automating, it's like, you know, are you guys going to cut the labor force?
Absolutely not.
That's not the intent.
You must have folks who've been working there for decades.
We just recently had somebody retire who had been there 55 years.
Yeah No, we didn't have child labor back then so she started she was not It's so you know it's so gratifying when you've got you know the grandmother worked here the mother works here now the daughters
And we're a family.
I mean, we don't talk about employees.
We talk about the Weinbrenner family.
I love that.
And, you know, we can hear, we're hearing all sorts of noise from every sort of news media around about American jobs, this and America.
And really what you're talking about is like we're, what we like to focus on our jobs, like you're just, you talk about, which is.
A job you can have for decades if you want it.
A job where you will grow and be appreciated.
And as you said, appreciated.
That is something that we see less and less of.
And it's good to know that right here in Wisconsin, your company, your family provides jobs that provides a good wage to have a family and to make it so that your kids like, I want to work where you work.
Yeah, yeah.
Well, I took over presidency of the company in 2019.
And before,
Now, we were a good company, but we didn't really have the mentality of embracing our employees.
And when I put together the new management team, that was one of the first things we did, was we reset the culture of the company.
And one of our core values is listen to learn.
People who were out there working on the jobs, they've got great ideas.
Listen.
We're up on our offices here.
We don't necessarily know how to run those machines.
They do.
So listen to learn.
Be humbly confident.
We're not an arrogant company.
So as we manage this company, again, I'm no better than anybody else in the company.
And they know that and they believe in the culture of the company.
And we've cut our turnover rate from six years ago down to a fifth of what it was only five or six years ago.
So we're known as a good place to work.
And I don't want you to take this wrong.
You shouldn't be the outlier that we treat our companies fairly and we listen to our, or we treat our workers fairly.
We listen to our employees.
We might implement some of their suggestions.
That seems like it's so unusual because it is and it shouldn't be.
Well, and you get those old-time manufacturing, shut up and go back to work mentality, which is what we kind of had back then.
It doesn't work.
If they're happy, if they're productive, the company's going to grow.
If we grow, there gives them more opportunity to grow within the company.
Again, back to win-win.
Jane Matt and Air, Greg Bach, Calvernator on the board coming to you from our studio here at Radio Park in Racine.
You can join us, call or text.
at 855-752-4842.
You can leave a comment if you're watching on the live stream on Facebook, YouTube, and what used to be Twitter.
We like to do a Beyond the Cheese once a month if we can, where we highlight a business or industry in Wisconsin outside of the dairy industry.
So our guest right now is the president of the Wine Burner Shoe Company.
Jeff Burns is here.
Jeff, your thorough good boots, which is your main
claim to fame.
Do they get, they're sent out all over the world, I assume.
All over the world.
Yeah, we've got them as far as Europe and South America.
We even got letters from China that we're sending them to China.
So take that China.
The one thing I was thinking though, because, and if you look at a picture of these boots, you will recognize them instantaneously.
They're, they're, they're that recognizable.
But it's almost like the mate.
Remember the old Maytag repairman, Jeff, where they're so indestructible that if you made them a little less quality, you could sell more boots.
Well, have I built it up to the lessons?
No, we actually, as we continue to grow, we've invested more in quality because, you know, there's a lot of brands as they get bigger.
You know, the quality starts to slip and it's like, you know, that's not the same brand it used to be.
And we don't want to be that.
We want to be making better boots today than we made 10 years ago.
So we're investing even more in quality to make sure our boots are quality yet.
What we're hoping and what we're seeing is, I tell you, you tell Greg, Greg tells Calvin and, you know, it expands that way.
So we've got a lot of room for expansion in this country.
So we just want to continue to make our boot the best boot possible and take care of itself.
But I would think I can see where that would be very tempting to let's change the quality, I don't know, of the threads that we use.
Let's change the quality of the leather that we use, right, to increase our profits.
But yet then, as you said, your mission is to make the best boots you can, not to cut corners.
Well, it's funny you mentioned that because we've looked at some other companies.
When you look at a boot, at the bottom part of the boot, before the sole goes on, there's a cavity there.
And you got to fill it with something.
Now, for years, it's been filled with cork.
And a lot of the other companies have gone to foams and things like that, because it's cheaper.
And we've looked at it.
It is cheaper, but cork is still the best filling.
So we put cork there.
So when somebody takes our boot apart, they may not know why it stayed comfortable for that many years, but when they take it apart, they can see.
What you put into it is what you get out of it.
Absolutely.
We stay with the top quality material.
Oh boy.
But you know the thing is kind of interesting is we most of our men are our product they're built for men But there's a lot of women out there that want our product to work as hard as the men do and so we looked at putting women's line together
And the women want flowers, they want pink laces.
The answer is no.
They want a boot that looks great.
They want the boot that works as hard as the men's boot does.
So we've got a men's boot and just a smaller version of that in a women's boot.
go.
was going to say, you said that the new facility was going to be opening later this year, hopefully early next year.
Yeah.
Cause Jay and I talk about taking road trips with the show all over the state.
And I think that if possible, if like once it's up and running, we'd love to come and visit just to like see the facility and take it in.
We'd love to have you because, you know, between 1980 and today, over a thousand US shoe factories have closed.
Oh my God.
It's just decimated the industry.
95% of the shoes sold in the United States.
are not made in the United States.
So my point is you can, you can see these boots made.
And it's one of the, one of the only places in the country left, but you can still see them made
Um, you know, I think we're, we're in a pretty good position because 80% of what we make is made in the USA.
And last I heard there's no tariffs and made in USA goods.
So we should be pretty good shape.
Jeff, we're going to send you one of our honorary Beyond the Cheese hats for your appearance on Beyond the Cheese.
It's really been a pleasure.
We will include all the information related to your company in our show notes.
And if anybody wants to check that out, you can find it at civicmedia.us.
Thank you so very much.
It's been so interesting.
Just consider the rhinestones.
I'm just saying maybe just a couple.
I'll bring that back to product development.
I'll see what kind of response.
I was gonna say,
appreciate
network
Welcome back to Matt Nair on air.
Jane Matt Nair, Greg Botkin, Calvin, who you cannot see on the live stream.
Buton off coming to you live from our studio here at Radio Park in Racine.
You can always join us, call or text.
The number is the same 855-752-4842.
Leave a comment if you're watching on the live stream on Facebook, YouTube and what used to be Twitter.
Want to congratulate Judy from East Troy.
She called in and picked up.
a highly sought after and limited edition beyond the cheese hat.
Very
Absolutely.
Steven Lorenzen was one of our first beyond the cheese guests, and he was nice enough to do a very limited run of these hats for us.
So thank you so much to Steven and Wisconsin knitwear.
And also Jeff Burns, who just joined us from the Wine Burners shoe company.
It was so much fun.
Coming up in just a little bit, as we always do, we will be wrapping up the show with this shouldn't be a thing.
Today it is the Birds of Prey edition.
As always, if you have a thing you think should not be, just send it into Greg and me at janesaysatcivicmedia.us, J-A-N-E-S-A-Y-S, Jane says at civicmedia.us right now.
Right now.
We were kicking this around before we went on the air.
Yeah.
This is a segment we call Audio Survey.
Our audio survey segment where we just get a little bit away from the news and lighten things up a little bit so we can all take a breath.
And today we wanna talk about I'm not saving it anymore.
I am not saving it anymore.
And the reason I guess we kicked this off when we were getting ready to go on the air, I'm wearing something that I don't normally wear today.
It's sparkly.
I love that
And it makes me happy.
And I was thinking about it as I was getting ready this morning and it's like, why am I saving this?
Yeah.
Why am I only wearing this if I go out with friends or we go out to dinner and I put it on my collar or I put it on the scarf?
I love this thing.
It makes me happy.
There you go.
So I'm not saving it anymore.
There you go.
So I am wearing my rhinestone, my $8 rhinestone brooch.
What is the thing you are not saving anymore?
Yeah.
And we all do this.
I have my mother's China.
I have my mother's wedding China.
Okay.
Since I have had her China in the last 16 years, I bet I have used that China twice.
It's gotta be a super special thing for me to wear.
these shoes or wear this outfit or use this thing.
And as far as my mother's China goes, part of it is the hand washing because you can't put that stuff in the dishwasher anymore.
But it's also like, what are we waiting for, my friends?
What are what are we waiting for to use these things that that make you happy?
Even if it's a little it's just a little silly thing.
Well, I think that, I think that we are, we are, um, raised to, I don't know how to say, but I think I'm like exactly what you've just said as far as like, you know, it's just the fanciness that this is for the, this is for the nice.
I, I was telling you before that, um, I was given a bottle of very nice whiskey for my wedding, which by the way, shout out my wife's birthday today.
And for the longest time for years, years, it sat in that wooden box.
How long have you been married?
I've been married 13 years.
And I think we got, we got it in 2012.
I got it.
I got it.
It was my, a son's present.
And I would bet to say, it was another three years before I even opened the box.
Like I looked at it and I put it in.
Cause that's what you think yourself.
That's gonna be put away for a- I can't touch it now.
And then some friends came over one night and they were like, oh, what's that whiskey?
I'm like, oh, that was given to me as a present.
Like heavier hat and like, oh no, I gotta save it for a special occasion.
And my friend just simply goes, what's more special than hanging out with us?
And I'm like, you are absolutely right.
And we had-
A few shots, but like it felt good because you've got to like brush off that like
is what is your sparkly brooch what is your sparkly brooch i love that eight five five seven five two four eight four two i'm not saving it anymore what is your thing tom from new berlin texting and listening on w a u k i remember my grandma put plastic over her living room furniture she never used i'm different i use everything like i rented it
I bought the insurance.
Let's drive this car 8 5 5 7 5 2 4 8 4 2.
I'm not saving it anymore.
What is the thing that you've had put away?
I can't use it now.
Yeah, I can't use it today.
Oh, I'll wait for I'll wait for this.
I'll wait for that.
What are we waiting for?
What a great subject.
I have 50 years of archery and fishing equipment and I get so much joy because I go to all the youth events or I give it to families where money is tight.
and they all need the stuff or want it.
It's all top notch stuff.
And I just love it when these kids just say, oh, thank you so much for that fishing rod or give them a tackle box full of, I mean, high quality stuff.
That's
Yeah, I don't use it, or maybe I will in the future.
And what better joy than giving it to young people that today it's so hard for the parents to go buy this stuff for them.
I just like giving it away.
855-752-4842.
I'm not saving it anymore.
It's time to use it.
Time to bring it out.
What is your thing?
855-752-4842.
4842 Todd from Depeer.
I have to talk about listening in Green Bay and WGBW.
It's funny to me how if and when you compliment a woman about anything, she tells you how much she paid for it.
Yeah.
And sometimes you don't even need to compliment her.
She just tells you it's a victory, Todd.
It's a it's it's the victory of I got this fabulous fake rhinestone brooch for eight.
dollars.
Where's my high five?
What?
I just love how excited you are.
I am.
Yeah, it makes me happy.
Jack from Merrimack on the line on the text line says I've got my Faustoria glassware my mother's Spode Spode.
I'm not sure.
I'm gonna say Spode, China and Sterling Silver utensils that go back as far as my grandparents wedding.
I've used them daily and have for decades, like you said, enjoy it.
What are we waiting for?
That's awesome.
And I don't wanna poke a little darkness at the fun, but what if that is something you have to use while you can with your mind?
What happens if one day you don't have the ability to use it anymore?
That's a way or something happened.
Sure.
And now there's regret.
I love this.
I love what Jack just said here.
What are you waiting for?
What are we
Good morning.
I'd like just this week, no, last week, I took this workshop clothing that I purchased in Guatemala.
and an Ecuador of over 40, 45 years.
And I thought it's time to let somebody else use it.
But I would like to address the issue of your brooch, your $8 rhinestone brooch.
Am I allowed to give an alternate opinion about getting rid of it?
Sure.
I think you should keep that if it makes you feel good.
takes up hardly any space.
Yeah.
And you love it.
Yeah.
That's my contrary belief about small things that you really love.
Yeah, good morning.
Thanks, Jay, and Mike Strayer.
A few years back, you know, I was fishing on a fish lake a little lake on this in Dane County there, and there was these kids just down from me casting from shore, and they weren't catching anything.
And I was just banging away, and I go, so I go down the water, what are you using for baiting?
And the dad had them hooked up with this kind of, and dad had thrown it together, and it hooks attached to, you know, the bobber, which is a clip-on bobber, and hooks attached with snap schools at the end, and it was just hard to catch a pan fish with that kind of
That kind of a lash up so I you know reached in my tackle box and found some slip bobbers and sinkers and And hooked it and fed fix them up with them You know that just a regular hook and a sinker and a slip bobber and they're able to cast on them They start catching fish.
Oh, I made them so happy.
Yeah Because I was just banging them they could they wouldn't be they weren't getting anything and I was just
You know, just banging them that day and fixed them all up and
I love this one.
I bought an original vinyl version of Beastie Boys Paul's Boutique.
A while ago, the guy never took it out of their packaging, never played it.
First thing I did was bring it home and put it on the player.
Absolutely.
And what a fantastic record to play too.
Yeah.
That's, that's, I think it was, why buy that stuff?
Like especially records, people buy records like, I'm not going to open it right now.
Why did you find out
more when
My advice for couples, use everything that's given to you as a gift.
Pam in Wisconsin Rapids, that's great.
Don't save it anymore.
That's right.
Get out your rhinestones, baby.
What are we waiting for?
This shouldn't be a thing.
Exactly.
It's coming up next.
It is the Birds of Prey edition.
Stay close.
You're listening to Matt and Aaron here.
This is the Civic Media Radio Network.
We'll be right
back.
Welcome back to Natanair on air, Jane Natanair, Greg Bach, Calvitini on the board coming to you from our studio here at Radio Park in Racine.
You can always join us, call her, text the number is the same, 855-752-4842.
Leave a comment if you're watching on the live stream, on Facebook, YouTube, and what used to be Twitter coming up on the show tomorrow.
Host of Up North News, Pat Cridlow will be here.
Super early.
Yeah, he's up really early.
But Pat Kratler will be joining us tomorrow at 10 33.
So stick around for that.
Of course, we have time all by today from noon to two.
And Maggie Dawn from two to four.
And by the way, the results from our statewide text to win contest were announced over the weekend.
Yeah.
Thank you to everyone who entered during our show.
It was it was just it was it's so and honestly you might think that we're making this up.
It is so much fun to watch the text come in.
Oh my gosh.
Yes.
And to see where you are texting from and where you live.
It really it's just we all have so much fun with it and it's wonderful to see.
So thank you everybody who took part.
We will be doing this again.
Yep.
We will have more text to win statewide contests, so if you haven't done it yet, download the Civic Media app.
Go to wherever you get your apps, it is completely free.
All right, just about 11.54, Calvin, that means it's time for... This shouldn't be a thing.
And as always, if you have a thing you think should not be, send it in to Greg and me at janesaysatcivicmedia.us.
J-A-N-E-S-A-Y-S at civicmedia.us.
Today's TISBAT has a visual element, which we will include in the show notes.
You know, headline reads from Ben Hooper, our go-to TISBAT guy.
Yeah, really.
And we're going to try and track him down and get him on the show.
A headline reads, Hawk captured after terrorizing English village for weeks.
Yeah.
A Harris hawks reign of terror.
brought to an end after being captured by a resident of a village in England where the bird was blamed for an estimated 50 dive bombing attacks on locals.
The non-native bird of prey, a Harris hawk, blamed for dozens of attacks on the heads of unsuspecting residents, even in some cases, drawing blood.
The royal male said service in the area had to be suspended
because of the risk to the male carriers.
Wow.
The Harris hawk native to North and South America was finally captured by resident Steve Harris.
It's a Harris hawk.
Steve Harris.
The bass player for my own name did cut.
Caught the bird.
Harris says who caught the hawk at occasion is backyard.
It's a relief for us and the whole village.
It had been chasing me around the village when I went for a run.
And when I got back, it flew down to the top of my shed.
The falconer left me a cage.
I was using it to protect myself.
Uh, another falconer named Wayne.
is now taking care of the Harris hawk.
He says the bird has apparently been on the loose for about a year.
So hopefully it will be well taken care of and no longer assaulting people in this small village in England.
But Hollywood, I got a movie for you.
There you go.
That wraps up today's episode of This
I hope you can join us for that after the 1030 news.
Thank you, Greg and Calvin and all of our engineers, because without you, nothing works.
And thank you most of all, seriously, for calling and for texting and for listening.
It really does mean the world.
I hope you find some joy today, even if it's in a $8 brooch and you have the chance to share it.
Stay close.
You were listening to the Civic Media Radio Network.
News is next.
We'll see you tomorrow.