
Jane Matinair, Greg Buck, and Galen Butenoff coming to you live from our studio here at Radio Park in Racine.
Join us, call or text the number is the same, 855-752-4842.
You can leave a comment if you're watching on the live stream, on Facebook, YouTube, and what used to be Twitter coming up later on this hour.
After the 1130 news, we're delighted enough with...
Audio store bay as we always do.
Cleansing breath.
We're going to talk about old commercials that you miss, old commercials that we miss.
And I'm going to just plant this little seed because the one I'm thinking of is a pearl dropping slowly through green liquid.
I'm not going to tell you what it is, but if you're my age.
You're gonna remember this.
Old commercials that we miss that's coming up after the 1130 news.
We're gonna talk to our next guest, Darren Van Ruden, in just a moment, but it is time.
Oh, that's right.
For Civic Media's statewide text-to-win break into spring contest, you have four chances every day, the 7, 11, 1, and 4 o'clock hours.
listening for that key word that you need to text in in order to pick up one of three prizes.
She'll leave this to get away Milwaukee Brewer's Club level tickets.
$100 in cash.
Every entry gets you into the grand prize drawing a brand new queen size mattress set from Verlo.
So here we go.
This hour's word.
You want to get your Civic Media app out?
Text the word green.
G-R-E-E-N.
The word this hour is green.
We're playing for $100.
Text in the word green.
You have until noon.
Using the Civic Media app, if you don't have it yet, no worries.
Just go to wherever you get your apps.
Download the Civic Media app.
It's completely free.
And then when you open it up, pick your favorite station.
There's a little text button right on the bottom.
So text the word green, G-R-E-E-N.
We are playing this hour for $100.
Good luck to Jesse in Dane County.
We have James and Oshkosh, Tom and Hartford.
Oh, I love watching all these names come in.
Ben from Richland Center, Clyde from Madison, Caesar in Madison.
Keep them coming in.
The word this hour to text in is green.
G R E E N. All right.
He is the president of the Wisconsin Farmers Union.
Darren Van Ruden is here.
Good morning, Darren.
How you doing?
Thanks for joining us.
According to President Donald Trump, it's when he's going to announce which tariffs he is going to be implementing or not implementing or that's there seems to be a whole lot of back and forth about how much or we're not or we are or.
I am curious what you are hearing from your members, Darren, as the president of the Wisconsin Farmers Union about these tariffs.
And what what are you hearing from folks?
We don't know what's going to happen at one o'clock this afternoon.
We don't know what's going to happen at midnight, but it's probably going to be different than what it was right now.
Yeah.
So, you know, just total frustration, you know,
farmers have built markets in other countries for decades now and that could all be wiped away by midnight tonight with all that work that we've done.
Then we're going to have to start all over trying to build those relationships back up.
And anytime that you have a bad actor in any situation, it's really hard to build those relationships back up.
So, you know, the fear is is that
the president's going to follow through with his word, and we're going to see tariffs on everything except for a few things that he might see as a necessity to hold on to his base.
And, you know, reality is that every single product that we get in from foreign countries, whether it's agriculture products or car parts affects what we do here in this country.
And so how do we, you know, continue some normalcy?
I think we had it pretty good back in October, November last year compared to where we're at today.
Yeah, it's just it doesn't seem to be a good thing.
And you mentioned the potential carve outs.
And I have seen some articles.
just in the last couple of days with some Republican lawmakers now going to the president saying, yeah, I know you're going to institute terrorists, but could you not do it to our guys?
Because, as you said, trying to keep the base happy, but this is going to have widespread ramifications.
And we've talked with you in the past about once you lose a market, they go someplace else.
Right customers go
Yeah after the 2018 trade wars Brazil, Argentina picked up about 80% of the market that we lost in China In the soybean industry here going from the upper midwest and so you know we've been
with trying to find new stuff, it certainly hasn't helped trying to re-figure that equation out because there isn't as big a market around the world as there is in China.
So once you lose a huge market like that and those percentages, we're going to be digging for a while yet.
And certainly there's some innovative stuff going on in this country that
could help with that, but that's five, 10 years down the road.
It isn't anything that's going to help that farmer that's struggling to pay his fertilizer bills, his chemical bills, just paying for land rent even is getting to be an issue right now.
And I think that's one of the other issues that you just mentioned is we're talking five, 10 years down the road.
People think that there are people out there who
think the tariffs are the the end all be all solution that they think well we took tariff in there and manufacturing will just start tomorrow and new
farmers will start farming tomorrow perfectly and new farm and everything will be fixed immediately when that's not the case even in the best case scenario you're looking at two three five ten years down the road for
And as we, I think we talked about yesterday, you gotta do like environmental impact studies.
You have to look at land.
Is the land available?
Can you grow anything?
Can you build on it?
And that takes time.
And tariffs are not gonna create the solution all of a sudden.
It's just going to make it harder for everyone.
And, you know, looking at just the ability to build a building, you know, you got to have contractors that are available.
You got to have people that can run the forklifts, people that can run the bulldozers, people that can, you know, do this, the big cranes that are needed to run that.
And, you know, those folks are out there, but they also have jobs that they're at, right?
now today.
So that stuff is going to take a year just to get lined up.
Then you're looking at two to three years, especially if you want to build a larger facilities to accommodate some of the needs that, you know, the average citizen thinks it's just there because it's in the Walmart shopping bag or at the at the local car dealership.
Those things all take a long time to get there.
And so building an industry, it doesn't happen overnight.
It's going to take
months, but most likely years.
He is the president of the Wisconsin Farmers Union, and we are talking tariffs.
President Trump will be holding a conference at one o'clock in the Rose Garden, which I don't think has any roses anymore, but he's expected to announce widespread tariffs.
You had mentioned fertilizer, Darren, and we had talked about this not too long ago about potash, which comes specifically from what I understand.
from Canada, and that is used as a fertilizer.
And someone had texted in and said, oh, stop it, farmers use manure for fertilizer.
Get over it with the potash.
So can you please explain the difference?
I apologize.
I called it potash.
Potash is a fertilizer that's used mainly on alfalfa fields, but it's also used in corn and soybeans.
And the vast majority of it is coming from Canada right now.
We do produce a little bit here in the United States.
There's been some talk over the past decade about building another facilities or two here in the U.S.
to kind of meet that demand.
That hasn't happened, so we're still really dependent on Canada to get those tonnages.
Well, a month ago, I suppose it was now during the last round of tariff talk, the president did take the duties off of potash.
So farmers are probably not going to be looking at that $100 per ton additional costs that we would have been if that was still having the tariff put on it.
So, you know, looking at that extra $100 a ton, the average farmer probably would have had say, well, maybe we're only going to put two thirds on what we normally do because we got to stay within that budget barrier that we have, which is the maximum dollars that we feel we can spend.
And so you've got to, you know, really look at that and putting less on means less yield, which then ultimately
could mean less for the consumer out there, but, you know, and just the comment about manure.
Yes, here in the state of Wisconsin, we have the dairy industry and the beef industry.
So we do have a lot of manure to apply on our fields that takes care of some of that.
But when you look at what's going on in the Dakotas and Nebraska and Kansas, they don't necessarily have that manure available.
So their option is potash.
And, you know, it depends on where you're at in the country and what type of agriculture is surrounding your communities.
That's why Darren Van Ruden is here, the president of the Wisconsin Farmers Union.
We're just about ready to go to break, Darren.
When we come back, we will talk about yesterday's election results, also the Wisconsin State Budget and the Joint Finance Committee.
The Joint Finance Committee is holding meetings.
No, they're not.
They are so.
Whether or not they're going to listen to you is a whole other issue.
We will talk about that when we get back on the other side.
Stay close.
You are listening to Matt Nair on air.
This is the Civic Media Radio Network.
We'll be right back.
Good morning and welcome back to Natanair on air.
Jane Natanair, Greg Bach, Calvitini on the board coming to you from our studio at Radio Park in Racine.
Join us, call or text at 855-752-4842.
Leave a comment if you're watching on the live stream on Facebook, YouTube and what used to be Twitter.
It is underway.
Get your phone.
Open up the Civic Media app.
Go to that little text button on the right hand side and text in the word green.
I was gonna say pop.
Pottash, but no, that's not it.
It's green.
The word is green, G-R-E-E-N.
Text in the word green for $100 in cash.
It is our statewide break into spring text to win contest this hour.
We are playing for 100 bucks.
So text in that word green, G-R-E-E-N.
You have until noon.
You can do it just like Tiffany in River Falls.
We got Tony.
We have DJ in Madison, Carolyn in Heartland.
I'm waiting to see someone from Butternut just because knowing Butternut Wisconsin exists just makes me happy.
So text in the word green, G-R-E-E-N.
And then again, everyone who enters will be in the drawing for that great grand prize.
Our guest is Darren Von Ruden.
He is the president of the Wisconsin Farmers Union.
Darren, I'm curious about your reactions from yesterday's election.
Judge Susan Crawford defeating Brej Schimmel for the spot on the Wisconsin Supreme Court, and Jill Underly hanging on to her job over Brittany Kinzer as the head of Wisconsin's Department of Public Instruction.
Yeah, certainly, you know, in spring court race there means that the natural resources, especially water in the states of Wisconsin is going to be protected under that new court that will be seen.
They won't have to worry about
Well, so that I worry about water polluters, but it's less likely that they're going to get a free ride to do what they want to do.
And,
But just also the common sense and then, you know, with what happened in the last two weeks with Elon Musk and really the corruption that's taken place by, you know, they're not really buying boats, but they're buying boats anytime that you run a program like that.
really disgusting really.
So I think that was assigned to not only non-musk but the administration that Wisconsinites especially are going to put up with it.
So thank you to the citizens of the state of Wisconsin.
And we talked about this most of the hour last hour, Darren.
And I agree with you.
I think that
This was across the board.
This was across political lines as far as Wisconsinites saying, yeah, you have a whole bunch of money.
Great, you're the richest man in the world.
Stay out of it.
You don't belong here.
And I just think the quote that I heard yesterday from a reporter talking to someone here, she said, that Elon Musk just kind of ruffled my feathers, which I think is so Wisconsin, and I think that really is accurate.
I do.
Yeah, yeah, you know, and certainly looking at how do we as the morality of the states, you know, I think took about five jumps up over the last week and a half here, which is probably number one reason why the numbers were the way they are.
So we just have to keep that up.
We have to make sure that we're holding people accountable for the actions that they do.
And I know one of the biggest comments that I heard, you know, why does he use those dollars to feed
the poor, you know, the $100 million that we spent on that campaign, probably couldn't have been done for less than 10 million.
And the other 90 million could have been used for a lot better causes.
when we talk about programs that are put on by the federal government, one of the things they'll say is, well, we should let private institutions and private people, like private donors handle food bank programs and help these organizations, let the private sector do it.
Yeah, the private sector is too busy trying to buy elections.
So when Elon isn't forking over $100 million to help Americans, the country he says he loves so much,
We got to get the money somewhere else and that and that has to be partnerships with the federal government
Well, and Darren you were saying it's really important that people make their voices heard We're gonna have a chance people the joint finance committee, which just loves to sit on money
It gets appropriated.
It gets approved.
And then when it comes time to dole it out, the JFC says, yeah, no, we're not going to do that.
Age it in a barrel.
The Joint Finance Committee will be meeting several times next week, including in Eau Claire, also in Wisconsin Dells.
We have Monacoa.
We will include this in our show notes if you would like to attend.
And again, I think it's a great opportunity to get involved, folks.
The fight is only beginning.
And we need to keep, we need to keep showing up and showing out.
So, so evidently, they have come up with some new meeting dates to the latest that Wisconsin Farmers Unit has got.
There's actually one happening today in Kokona.
Oh, and another one on Friday down in the urn of the Woods Bay Stylist at the State Fair Park.
At State Fair Park.
Yeah, yep, yep.
Then the list I got the next one is not until Monday, April 28th at the Hayward High School in Tuesday, April 29th at North Central Technical College in, in Wausau.
Those are the four dates that I've got, but if you've got more, that's great.
It's better to get more than less.
That just makes me wonder if they're not changing their minds at the last minute going, yeah, we were going to show up here.
Let's go on the other side of the state just in case this feels like a town hall.
Yeah, right.
Let's not do we don't want to really talk to these people.
Yeah, yeah.
Yeah, and some of that WFU, Wisconsin Farmers Union, really like to see talked about at these is the Wisconsin Local Food Purchasing Program.
LFPA has been something that's two years in the making.
Certainly the COVID pandemic has kind of spurred it a little bit, but it's brought
just about $4.18 million into rural Wisconsin in its existence.
There was a lot of federal dollars.
There's nothing coming from federal right now.
So if we want to keep our local food systems, let's look at the Wisconsin LFPA program.
Watch this pearl.
It can lead you to a luxurious shampoo.
Drop it into this shampoo and it falls as it will through water.
Now, drop a pearl into liquid pearl.
It drifts through emerald green richness.
Liquid pearl.
This is lather you'd love to wear.
It's so luxurious.
Yet there's one thing more luxurious.
Your hair, sparkling clean, luxuriously done by extra rich liquid pearl.
to Matt Nair on air, Jane Matt Nair, Greg Bach and our resident young person Calvin on the board coming to you live from her studio at Radio Park in Racine.
You can always join us.
Call her text at 855-752-4842.
Leave a comment if you're watching in the live stream on Facebook, YouTube and what used to be Twitter.
We are going to get to our audio sorbet segments in just a moment.
We're talking about what old commercials
Do you miss what ones really just stick with you?
Mine was that pearl commercial.
I will never forget that as a little kid watching that ad with a beautiful white pearl falling slowly down the pearl shampoo bottle.
Yeah.
So what are your most memories?
What are your favorite old commercials?
Yeah, that you just you just have a lot of affection for or whatever silly reason.
It's all your lighter.
It's not supposed to be deep and no confusing Okay, you still have time you have 24 minutes to text in the word green G R E E N a text in the word green We have $100 up for grabs.
It is the civic media statewide text to win contest 100 bucks
is up for grabs this hour.
So text in the word green before noon using the civic media app.
And
And Jane, did you know?
Did you know you can get another entry?
How?
How would I get that extra entry?
So what's going to happen is you're going to go to your civic media app, you're going to text the word green to civic media, and then you'll get a bounce bounce back message if you haven't already.
Yeah.
Because
Don't delete it.
Don't ignore it.
Go and click the link because it's going to give you an opportunity to do something like sign up for our email list or for our newsletter or maybe subscribe to a show.
There's always different ways of doing things in that bounce back email.
But what you're going to do is once you do one of the things, subscribe,
we
were talking about the Joint Finance Committee is going to be meeting, I gave the wrong dates and the wrong places.
Sorry about that Cassandra, she asked about this.
Wednesday, April 2nd, or sorry, this is today.
in Edna at the Kokona High School in Kokona.
They are meeting today.
This Friday, the Joint Finance Committee is meeting at Wisconsin State Fair Park, the Expo Center that is in West Alice.
On Monday, April 28th, the JFC will be in Hayward at the High School Auditorium.
and then Tuesday, April 29th at the North Central Tech College Center for Health Sciences in Warsaw.
All these public hearings of the Joint Finance Committee start at 10 a.m.
and then they wrap up at 5 p.m.
We will include this in our show notes.
If you would like to attend one of the meetings of the Joint Finance Committee, they're holding four of them.
Again, today's is in Caucanas, in Caucana, Friday is West Alice,
Monday, the 28th in Hayward, and then Tuesday, the 29th in Wasa.
All right, back to our audio survey.
Audio survey time.
Audio survey time.
Old commercials that you still miss.
855-752-4842.
We'll go to Mark in Prairie DuSac.
Good morning, Mark.
What are you thinking about?
Yeah, well, this one might be a little too woke, but I can remember that old one from the Jewish Chakot Tugas Society.
that when you hate who, who do you hurt the most?
And there's that little figure coming at you.
As I got closer and closer to you, you could see the face getting redder and redder and redder, the hair getting yellower and yellower.
And, uh, at the end of it, they've just exploded.
And I can just think of Donald Trump,
in that commercial, that it was just, uh, pretty profound.
It was against hatred and, um, and, uh, it was probably, we'll see him dead anti-Semitism, but it could be aimed at any hatred toward anybody.
that you hurt the most and you hate.
Good morning, um, p.f.
Liars the tennis you by yeah
that was advertised on Johnny Quest and after those commercials as a young kid I would go outside and run in my PF flyers and it would feel like I was running on the air but I missed those commercials but mostly I missed my youth.
Oh, yeah.
Ladies.
miss?
cream, a little dab will do ya.
A little dab will do ya.
Yeah, there's two that I think of being an 80s and 90s kid.
I remember the Welch's grade commercials with the little girl.
How'd they make your lips smack?
Yup.
The other one I think of is the, uh, big net commercial from, uh, McDonald's.
I can't remember how
the
Uh, it's
We could have done that together, Jane, but you were trying to outdo me.
We weren't practiced.
Okay.
Uh, there was another Brian, you bring up a, cause I'm an 80s and 90s kid as well.
There was another commercial for Mott's apple sauce where this kid was like playing less.
If he was like a, you know, you got the Mott's and it was like a.
a gangster deal going down, like, yeah, I got
855-752-4842.
Leave a comment if you're watching on the live stream, on Facebook, YouTube, and what used to be Twitter.
Jack from Mirameck.
I really enjoyed the Hams beer bear commercials.
They were so great.
From the land of sky blue.
Exactly.
Exactly.
Another one.
Plop plop fizz fizz.
Oh, what a
Can you help me stop those ladies from squeezing Charmin bathroom tissue?
I reckon I can.
Now you women folk.
I didn't write it.
But Charmin's so soft.
Irresistible.
It's deep down squeezable softness.
It smells good too.
Please don't squeeze the Charmin.
Be out of town by sundown.
and James.
you
to get
Well, there's a couple of them.
Charlie Tudor.
Oh, yeah.
Or here's a clan.
And the other one was.
Lady's hands watching dick through.
and then putting ditches in palm oil
getting rid of the rubber glove.
dishpan hands.
Oh,
I appreciate it.
And now, if...
If Mr. Whipple was still around, that would have all kinds of weird associations.
Dude, they were so horny for TP in that commercial.
With the squeezing of the Charmin.
They would just... Jill from Green Bay, any great Poupon commercial?
Yes.
Deb from Nuglaris, Oscar Meyer, my baloney.
He has
It's O-S-C-A-R.
Calvin, can you play that one?
It was a cold November Sunday at Lambo.
Just a reminder to all the ladies.
Three Johnsonville brought worst up in the booth.
Sprinkler guy here at Lambeau Field.
You don't remember this commercial?
I don't remember that commercial.
A guy gets in the booth and just starts yelling.
It was for Johnsonville Brotts.
What I love about that commercial is it's still on the air today and it's over 20 years old and
All the other commercials around it will be regular HD 1080p and then this one will just cut to 720p.
He's set standard definition.
Yeah.
Well, that's the Johnson though.
so funny.
This was great.
We are up against the clock.
Thank you so much everybody for taking part in this.
We'll have to do it again.
There's a whole bunch of them that we didn't get around to.
When we return, we're going to wrap up the show as we always do with this shouldn't be a thing.
It's about roads.
It's not a good thing.
And it should not be.
Stay close.
You're listening to Matt Nair on air on the Civic Media Radio Network.
We will be right back.
Welcome back to Matt Nair on Air.
Jane Matt Nair, Greg Bach, Dr. Slide on the Board, coming to you from our studio at Radio Park in Racine.
can always join a scholar text at 855-752-4842.
You can leave a comment if you're watching on the live stream, on Facebook, YouTube, and what used to be Twitter just under eight minutes for you to text in the word green.
G-R-E-E-N, text in the word green.
$100 up for grabs as part of our statewide text to win break into spring contest.
Your next shot at it will be in the one o'clock hour with Todd Alba and the 4 p.m.
hour with Dom Salvia.
Right now though, text in the word green, G-R-E-E-N for $100 and everyone will be entered into the grand prize drawing for a brand new queen size mattress set from Verlo mattress.
Really love seeing all of these entries come in.
Yeah.
Thank you so very, very much.
And good luck.
11 11 53 Calvin that means it is time for This shouldn't be a thing If you ever have a thing you think should not be send it into Greg and me at Jane says at civic media dot us J A N E S A Y S Jane says
at civicmedia.us.
This is the Eason Down the Road edition.
This time brought to you by the New York Post, that bastion of journalistic integrity.
Caitlin McCormick with the byline, the headline reads, new wavy road lines to curb speeding in Pennsylvania perplexes residents.
Quote, it felt like a roller coaster.
Unquote, unquote.
A Pennsylvania town painted curved.
Road lines down a residential street in a traffic calming initiative that they hope is gonna do something about reckless driving Any residents were left wondering if police would think they were drunk if they followed the new squiggly lines We're gonna include this in the show notes.
There's a picture of it seems like it looks it's a terrible idea Oh, it's not it's not a I thought at first I thought that this feels like an April Fool's joke
Montgomery Township, just outside of Philadelphia, has new curvy lines down Gray's Lane, complete with curb extensions.
Officials in a statement on Facebook said these traffic calming measures are being installed due to the numerous complaints concerns we have about residents about the speedway this street has become.
Despite the good intentions, locals say they don't understand why anyone thinks this is a good plan.
This is not the design to go to.
There are other options out there, says resident Mike DeLorenzo.
I think they should have gone another way.
Another resident said, I think speed bumps would have done a lot more to slow people down on this road in particular.
Many residents said that they are now ignoring the lines entirely and driving down the road like they always have.
Others joking that the crew must have been drunk when they painted the
edition of This shouldn't be a thing Coming up on the show tomorrow Andrew Watkins is going to be back.
She is a New York Times
best-selling author.
And she also grew up in a Christian nationalist household.
So she has a very, very interesting perspective.
She's been on the show numerous times before.
We talked a lot about Project 2025.
We can see pieces of this being implemented every single day under the Trump administration.
And there are several hardcore Christian nationalists within now the Trump administration and certainly within
project 2025.
Andrew Watkins going to be joining us tomorrow at 10 33.
Hour number two, Brittany Merleau will be here for a little weather and wine.
Speaking of weather, keep your eyes.
Peel today and please keep up on the forecast no matter where you are in Wisconsin We I know Southeast and Wisconsin could see some real severe weather later on this afternoon So please just keep up with that and then JR Radcliffe Journal Sentinel sports guru will be joining us at 11 33 to talk all things sports I have questions about the tush push which I thought was a dance what?
You're unfamiliar.
We'll talk about that more tomorrow Thank you Greg and Calvin and all of our engineers without you nothing works and thank you most of all Seriously for calling and for texting and for listening.
It makes all the difference in the world and we're so very very grateful I hope you find some joy today and you have the chance to share it
News is coming up next.
Keep it here on the vast statewide, countrywide, global, even Austria with the F-Baby Civic Media Radio Network.
We'll see you tomorrow.