
Transcript
Behind the Green and Gold: Inside the Packers’ Draft Room (Hour 2)
Maino and the Mayor · Wed May 14, 2025
Hey, thank you very much Welcome back on the mayor coming to you on a beautiful Wednesday morning out there in Green Bay Alton and Oshkosh 54 Green Bay 61 in Alton 57 in Oshkosh Partly cloudy possible showers today high in the low 70s.
It is dance like a chicken day.
It is buttermilk biscuit day Todd you would know this show I don't think Jim ever listened to it, but I used to listen to it all right the Butternut
Biscuit show Garrison Keeler.
Oh, yeah.
There was a bizarre movie made about that about when they were closing down when it was shut because it was right downtown Minneapolis or St.
Paul, I think in an old church or auditorium.
or something.
And, um, but it was just, it was kind of cool.
It was, you know, the small town stories they used to tell and things like that.
I thought that was, that was really neat.
a, well, it was on, I don't know who was this coming back from Chicago after a Packer game type thing.
And you got that long day and you're listening.
It was like one of those cool things to listen to for like about two hours.
You know, that gets you from like, you know,
Kenosha to right wherever back here.
I love when you can find those kinds of things Got another thing here a new coffee and juice concept Johnny's Java and juice from Michael.
Thank you Michael.
know, you know, why
Why is that?
Oh my gosh.
Okay.
Let's just.
I think 95% maybe just a little high and I'll say why.
Cause like last night, like I had some, some Mexican like tacos, right?
I just grabbed a paper plate.
It was just easier for that.
Absolutely.
But I don't do that all the time.
I have plates and dinnerware and all that kind of stuff that I use, you know, most of the time, but occasionally I'll use.
So I would say a good bet would be at least 75 to 80% of people typically use
Actual plates and dinnerware silverware in general if
would way
Look, I'm no argument here.
That person at the front desk, absolutely critical.
The best receptionist that I can remember her name was the one at AMS.
Did you go out there to see Wally and those guys?
Not really, to be honest with you.
Everybody knew her.
Always super friendly, always acted like she knew you.
You know, maybe she didn't.
She was great, but receptionist, that's really, really important.
You also
Yeah, it was, but.
It's not that hard.
No to be friendly.
It's a smile or to call him by their first name It's that didn't cost anymore, but they got to love their job, too I think I want to go back to these two people that we ran into this weekend that weren't very nice to us I just don't think they were happy there.
I think I do I think it's social security was running out and their spouse said look We got to make an extra 700 bucks a month go work part-time over there Whereas if they want to take somebody that said look, I love technology or I love hardware Those would be great employees.
But that's been.
15 years in the making.
It's about time.
We have to put that star on your license.
Yeah.
Okay.
So I went there and they were just super, I was like, this is awesome.
I was expecting, you know, you set your clock to the DMV.
It's like, I'm gonna be here for three hours.
And so I don't know who it was, but I don't know if she's still there, but she was great.
Yeah.
So I wanna, look, I know nobody likes the DMV.
I love them.
I thought they were great.
I gotta ask a quick question.
So when I go to a restaurant,
Okay.
I never drink the water.
You know, I don't like regular water.
Right.
I can't drink.
It's bizarre.
I'm the only person that doesn't like water.
Okay.
But I love it flavored.
Yep.
So could I walk into a restaurant?
Because instead of spending that extra few bucks for that Diet Coke or whatever, can I bring in like my little tang flavored things into a restaurant and just drink their water but use my own tang in it?
Right now, 54 in Green Bay, 61 in Apton, 57 in Oshkosh.
Forecast partly cloudy.
Possible showers high in the low 70s.
Brewers, as I mentioned in action again today, 11-35 here in WISS.
Brewers taking on the Cleveland Guardians.
Brewers needing to get something going, man.
Shout out two games in a row, three hits again yesterday, and just, just can't get anything going.
But you know what?
We're going to talk.
We're going to switch sports here.
We're going to talk about the NFL draft.
Of course, I know that's long gone, but we want to talk about somebody not on the periphery.
Somebody that was literally in the war room for 21 years during the NFL draft of the Green Bay Packers, former executive assistant to the general manager of the Green Bay Football Packers.
Jeannie Bruett.
Jeannie, it is so great to see you.
How are you?
I'm good, John and Jim.
It's so great to see you both also.
Thank you.
You know, today is kind of receptionist day, but executive assistant day is like a big day to it.
Ron could have done it without you.
A lot of us couldn't have.
Yeah, we are without you.
Do you, do you miss that?
I mean, that must have been one of the best jobs in Green Bay.
I really miss the people.
I miss the general managers who I was privileged to work for, Ron, the very first one.
And I learned everything about football operations.
I'm a only girl with four brothers.
I love sports, but I never had a clue as to what was involved in football operations and the business of football.
And when I started working for him, he was my
He was my instructor.
He taught me about the waiver transactions.
We had a player personnel handbook that was basically when you had to sign a player, how you had to, what you did with an injured player, how you put a player on PUP, player, you know, all of those things.
There were certain requirements and ways to do it.
And so I basically, you know, he'd come in one morning and he
be, oh, we're gonna do a trade.
We're gonna do a trade.
And for, then we could do trades for past considerations, which, you know, Ron loved that because he was always checking the waiver wire, always ready to trade, ready to improve the team.
And so basically I learned all of that from Ron.
And it, his personality and mine, after maybe even being there all week,
It's something that fit like a glove.
Can you say one thing that
Ron did that got everybody said Ron did something that no one had done before and this was so effective as far as you talk about different management styles.
What Ron would do after a bad game where some position didn't play well.
For the next day, you'd have about four or five guys that played that position for trials.
Wouldn't you, Jeannie?
Absolutely.
Absolutely.
It was competition.
And it's a tough business.
I also did the player insurance.
So during training camp, I had to hand out the packets and give a little, you know,
format as far as what was involved in insurance.
But I always spoke to the players and I said, I really understand you are in a challenging career and it's based on your performance.
And I said, but as a person here working and I said, I hope that all of you would find success in your life.
And it was great.
I remember a young man who had come and he was
about four or five on the depth chart, but he just worked hard.
And by about the third year he was up, you know, playing and, and I just told him I was really proud of him for all of his hard work.
But it was, it's great to have the personal interaction with
You know, I mean,
like that,
room and you're kind
and I Ted Thompson he hated roster cut down we hated it and I think maybe even more so than Ron because he was a player too so he understood all of it and oh you just it just tore him up because he always wanted every young man who came through that door to succeed
Okay, you were so gracious with Ted when you gave me the box to bring up all the veterans and everything like that for so many years But he would only miss one in all those years in all those years all those years There's only been one time when he ever missed coming up and shaking the hands and taking pictures with all the veterans Okay, and it was weak for their final cut down because he was so thorough He would be he would be watching guys face-to-face for the final decisions.
Isn't that true
source.
He wanted to know who called in.
I had a phone sheet.
And if he was at practice, we had the date, the time they called and who they were.
And so I dealt with the media often.
And many of them became very good friends.
They were really good to deal with, really good people.
And so... Like
talking about, yeah.
National media too, absolutely.
And so...
He'd take the phone sheet when he'd come back and he'd answer every one of those calls and It was it was it was fun.
I got to know these guys and you know, they would just I don't know they might just say, you know, oh, you know what?
You know what's going on?
Well, I'd say yes, you know, it's Always something going on around here.
I said but you'll you'll have to talk to Ron about that.
Yeah, yeah Well, especially that office when I started
I told you it was a unique situation.
I came in and started helping him before I was actually... Ron Wolf?
Yes, Ron Wolf before I was actually hired.
And I came in and the files needed to be, you know, changed.
And I just went and I said, I know everything's confidential, but do you want me to go ahead and do this?
Yes, go ahead and do it.
But it would only work if I was a confidential person.
Right.
You know, you had to have trust and you had to believe in that person.
Jeannie,
Jeannie Brett, former executive assistant to the general manager of the Green Bay Packers.
Ron Wolf from the start, Ted Thompson, and she's going to spill all the secrets of what happened behind closed doors during her entire time with the Green Bay Packers.
Right, Jeannie?
Name and names, dates, the whole thing.
Back after this.
We had her on the phone.
and all that good stuff.
And a couple of weeks ago, our intern here, Ryan's like, hey, I just, I ran into somebody at work.
And so he was working at his job and this very nice couple walk in and they started up a conversation and it turns out to be Jeannie.
And through him, gets her booked on the show.
There you go.
Isn't that nice.
Yeah, thanks, Ryan.
He's a great young man.
to
oh absolutely I know if you're listening on the way in we're to its national receptionist state and we're talking about that At the attitude of that receptionist can change your entire outlook from the time you got it your car or whatever and why and you're you know I'm looking for it and it can change
so drastically one way or the other from the way you're greeted.
Isn't that true?
And I know you guys, I remember Linda back in the days and you know, somebody was always there with a big smile.
That was important for you guys with the Green Bay Packers,
wasn't it?
And that's where I started with the Packers.
I
Yeah, on the switchboard and I loved it.
I loved the, I'll never forget one day that the training camp was canceled because of rain.
And the people started flooding in the door.
There are about 40 people just pouring in.
And I'm trying to answer the phone and trying to deal with them.
And Carol Edwin, who was in the ticket office, and she had started there too.
So she comes out, she said, Jeannie, I'll help you.
So I just said, people, I want to help all of you.
Carol's here to help.
If you just get in line one at a time and our patient will be sure and help you with whatever question you have.
And we just, you know, one at a time or we just an answer.
the phone and I looked over and and John with the quarter he became the quarterback coach for Tampa that Jerry what was his name oh
he was the he was the first he started out in
John Gruden and quality control.
So he's in the back there.
He used to ride his bike to work.
I remember that.
And he's standing there and I turned around, finding, John, can I help you?
No, no, no, just wait.
So after maybe 20, 25 minutes, everybody was, and he comes over and he says, that was incredible.
So that's, I know, they work hard, but it's really important.
Same way on the phone, it's really important to have good.
First impression.
Oh my gosh, yes.
Well, let's
war room for so many years.
Give us
Well, I tell you with Ron, and it was before we had a wonderful email and all the wonderful systems, we were phone connected.
And it was slow.
and it was just cumbersome.
And for Ron, I would answer the phones and send them into the key guys in the draft room.
There are four guys that would answer the phone to help in order to talk trade or whatever.
Ron was the final say
they were going to do.
But I also had to...
type up the trade agreement when it's when it's takes place.
So here he comes out, we're ready for a pick.
And he comes out, he's all excited and he says, we're going to do a trade, we're going to do a trade.
I said, okay, okay.
So he Green Bay Packers trade such and such.
And the team that we're trading, you will put Cleveland Browns trade.
So I'm typing away and then I'm looking at that cursor and it's just
moving so slowly, I don't know whether I've made a mistake or whether what's going on.
And Ron was like a kid in a candy shop on draft day.
He loved it.
And that really helped to take the pressure off.
And he would invite the executive board, whoever wanted to come in, could just sit and watch.
Now when Ted came along, Ted was not quite as comfortable with that.
He was much more serious.
When Ted came on, I kept, it was called the draft pick sheet.
And by now we've got all the good computer things and things can move much quicker and you do it email.
But you had all the numbers of the players, you had the draft around and the position.
And so when there was a trade by anybody, I had to change that in the draft pick sheet, print off about 14 copies and get them into the draft room.
I sat in the office right outside the draft door.
I forgot where we were on the clock at one point in time, so I walk in the draft room and Ted's at our draft board, and I'm ready to pass the sheets out, and Ted looks at me with that stare, that look that Ted happened to have, and he says, Gene, now is not a good time, because we were on the clock.
So I quietly walked out and waited and watched on the television when they were done and I went back in and John Dorsey was there and you know, and I'm handing around Don't worry about it.
Gene.
Don't worry about it.
You know, it's I said I understand I just came in at the wrong time
Well, you have Danny Mock was always in the draft room with the headset.
We had two reps at New York City.
No.
Well, after Al, after Al, it was Brian Nearing and Chris Kirby.
Brian from equipment and Chris from, you know, video.
And so he was always connected.
So he knew exactly what was called.
And so that in the room, they knew that exactly what was called.
And it is high pressure and especially me with trades.
And then I would call a team we traded.
Do you want, I can do the trade agreement papers if you want to.
Cause when it's all done a Monday morning, you've got to FedEx those hard copies to the teams and get those out.
And I say it can be a flurry of activity in a matter of maybe one hour.
And after that, maybe sit for a while.
and things like that.
When you read the Packerway, Ron's first book, he had a way of
They went through all of that three weeks before the draft.
Our scouts come back and they have their meetings and set up the board and the picks.
They bring in the coaches for whatever position, sit and talk, watch film.
They give their input on who they feel that would be the right one.
So when you get to draft day, and Ron always said, I don't like it called the war room because we don't have a war.
He said, there's other people that work differently and they do.
No, because they're so prepared and everyone has gone through and discussed it that when it comes to that day and whoever's in that room then with the scouts, they might just say, well, you know, what do you think or whatever?
But Ted and Ron, then they had the final.
final say, because they have their number one player up on the board.
If that gets picked, they go to the next guy.
I mean,
I mean, they would just take one off the line, and there's the guy that they, and they stay true.
Now, when Aaron Rodgers kept, it kept falling.
And it's interesting because Aaron was our number one guy.
Not the one who was picked, number one.
They felt all along that Aaron Rodgers was the better quarterback.
Okay, on the
was Aaron Rodgers or number one
We're picking 23rd, so they had to wait.
And he was 50-50 in
it was because when I was taking the draft pick sheet in With other teams are trying and they're going and I remember John Dorsey looking at me.
He's still there.
He's still there.
mean
They were so excited.
And, you know, that's, but that's, that's how it
talked to them?
No, no, because they, you know, they call and they've got a whole team of people, you know, because, you know, I had enough to do that day.
I'm glad I didn't have to do
more of that.
But I would get to see them when they'd come in, you know, for, for, and bring them in for the big visit and the media.
a long time.
I mean,
And now you
absolutely.
Well, I've got two of them.
I've got two of them.
It's such a privilege.
And we never talk about the third Super Bowl that we lost.
We just don't talk about it.
we.
No, it's just a sad thing.
But Coach Holmgren was a storyteller.
He'd come in, and if Ron was on the phone, he'd
lean back against the credenza and he'd start telling me stories about coach Holmgren.
Yeah, about 49ers.
Boy, he didn't show that side very often.
Oh, I was fortunate.
I always say I was fortunate.
I worked for the GM and these were the early years, but even the latter, he always treated me with such respect.
And Mike Sherman was a very good man and a very good coach.
And, you know, it just
I could never see one man doing two jobs, never.
It just is impossible.
But when he left, it was, oh, I'm thinking about the time that I didn't know who I was gonna be working for when I retired.
This is the thing about football.
They never tell me, I'd find out the last minute.
And you're hearing, they're interviewing people.
And so I come in on a Monday morning,
And here on my desk is an itinerary.
Mark Hatley meets with coaching staff at nine o'clock.
Mark Hatley meets with Jeannie Brouette.
was.
Mark Hatley was with the Chicago Bears.
And Mike Sherman hired him as the vice president of football operations who would be my boss.
And I go, oh, I guess I'm not fired.
I guess they still want me to stay and he's my boss.
Oh, it really is.
And then when Ted was going to come and I thought, well, you know, Autumn worked for Ted when I was working for Ron.
And I so
All of us, I get a call from Bob Harlan.
Gene, Ted's going to be coming in tomorrow morning.
And I just want to make sure you get his office ready and everything's straightened up.
And I said, well, good.
So I found out that way.
Oh, I guess I'm still working here.
Isn't that something?
Yeah.
And Jim is huge into this.
He teaches classes on everything, management style and different things.
What did you take away from all the different?
And I will say this, you talked about the Mike Sherman who did things a little bit differently.
You still take away something from everybody.
In summary, with all these strong personalities
that
Yes, I would say number one, because Ron was a scout, I think he had a fifth sense about a person's characteristics.
He could see people.
And I think a great manager a great great manager sees the qualities and people that knows they know that it will work And they don't put up with failure So they're not gonna hire someone that they know would fail Number two Ron always when he know he let me do my job.
He gave me that freedom
to do it within the style I had.
Another thing was he listened.
He listened to my feedback.
He listened to
I felt.
If I saw situations that I thought, you know, Ron, you know, think about this.
Or, you know, he wanted to do things in a different way.
And I said, well, just think about this.
You know, you want to, he was like a bull in a china shop sometimes.
And I think I just, well,
induction,
He talked about me and he said she was my sounding board.
I felt that that was really very trustworthy a lot about you know
WISS of the Civic Media app.
We got Jeannie Brouette here, former executive assistant to Ron Wolf and Ted Thompson.
We're just telling some stories behind the scenes a little bit, but just about the personalities of the people.
I always find that, because you know, a guy can be in his role when he's on camera and everything.
I'm always so much more interested in the real person, because anybody can fake it, sort of.
But I love hearing stories where they're good people behind the scenes.
Yeah.
I have a great story about Ted Thompson.
We call it the Farve, the Summer of Farve with all of the, you know, the...
He wanted to play, he wasn't gonna play, he was gonna go play here, go play there, and finally the commissioner sent him back to Green Bay.
But during that training camp, my mailbox was stuffed with letters.
The phone was ringing off the hook.
They even set up a fan mail line for people
call and complain or say, good job, Ted, or whatever.
So I would open the letters.
I had this format.
I had started with Ron Wolf.
I had certain forms and I would type up a letter on the letterhead and get it on Ron or Ted's desk.
They'd read it and if anything wanted to be changed, they'd cross it out or they'd sign it if it was good.
Well, I was walking in every day with a stack of mail and I had one pile that had a postie note, Ted, please read these because they were
for the decision that the organization was making and good letters.
The next pile, they weren't exactly for it, but it was well written.
And so about the third day, I'm walking him with a pile of letters and I set it down and I turn around and Ted says, Gene, just a minute.
He said, are those all the letters?
And I said, no, Ted, they're not.
And those you're not gonna see, they're in the shredder.
But I remember Mark Murphy coming down too and saying, how's Ted doing?
How's Ted doing?
And I said, Mark, Ted is steady as she goes.
He is just, he's a steady man.
He's just gonna take things one at a time.
Never upset, never just, never getting his people upset.
And that's how Ted was, just hardworking, steady as she goes.
Well, he was a
He was.
Well, that
That's all he
Did he golf?
Did he fish?
No, I think that was just.
It was football, it was his life.
He
he just put his whole life in the football?
I just thought that was like crazy.
you know, and you
you?
No.
Now, the phone, if people ask for the GM, it came through my line.
So I got all the irate.
I even kept, I kept a file, irate fans of letters just for myself personally.
And after everything came to be, and Aaron was such a success, we actually got a couple letters from people saying I was wrong.
Even had a guy call and say, and I said, that's great, cause you don't get that.
The phone was interesting, and when Ted had started, I got a call one day, and he had his first press conference, and I answered, good morning, Greenby Packers, Jeannie speaking.
What's up with Ted Thompson?
And I just kind of said, excuse me, I said, you have to give me a little bit more
that.
Well, you know, I watched him on the press conference, and those eyes, and he was just staring, and I said, well, ma'am, I said, you know what?
They didn't hire Ted to be the public relations person.
I worked with Ted for nine years when he worked for Ron Wolf.
And he went to Seattle.
He built a big team.
He did very well.
Believe me, you can trust Ted Thompson.
He knows how to build a team.
He's going to be a great GM.
And you know, this public relations stuff, give him time.
He's going to do better.
I said, but, you know, but just give him time.
You can trust.
Oh, okay.
Thank you.
You know, or, but I learned you don't put oil to the fire.
People would call in, my worst years were when Ray Rhodes was the coach.
And every Monday morning,
Ron said, one and done, we're moving on.
And that was a good thing about Ron.
He would admit his mistakes, he would live up to them and he would make changes.
But that phone mail was filled and every one of them were from Philadelphia fans.
M-F-N, and you know, I just delete, delete.
But if someone would call, I'd say, please, stop swearing at me.
Just give me a minute.
Just tell me what's going on.
You don't have to swear.
But if you keep swearing, I'm gonna hang up on you.
And if they did,
down.
I'll give him a lot of credit
But he had to do it.
Yes, and I see this all the time I've talked to someone this week about working with an employee and the management is just
putting up with it, but I just, I can't
that.
And this is where the strengths, there has to be the strengths there of handling situations, because you're not fair to the other employees.
Oh no, you protect a
Jean, we got two minutes left to go.
A couple last quick questions for you.
Number one, of all the people you worked with, the Green Bay Packers, number one, who would you love to just, I don't know if you drink or not, but you'd like to have a beer with type thing, as we always say, and who would you not want to cross?
Well, I tell you Ron I get to have lunch with it's it's so great.
It's such a pleasure to do that with him and I can't say that there's anyone that I Would have a hard time with my cradle at work was treating people the way I would want to be treated.
Oh I could go back and I could it was a player's wife.
And I'm very glad that I didn't have to, boy, she was so entitled and it was, I would never mention the name, but she called, I was just starting on the switchboard and she called one day and she said, I wanna, I wanna get into the locker room.
I need to see my husband.
I said, I'm sorry, that's not gonna happen.
I'm sorry, you can't.
Well, who are you to tell me that, you know, I'm gonna, you know.
great.
It's a gift.
And my dad raised me so well.
I always, there are times I'd be in the office and and I would say thank you, daddy.
And my husband is just really helpful.
You're
Civic Media is dedicated to providing quality local and state news coverage across Wisconsin.
With the Civic Media app, you can get notifications about local stories that matter to you and your community.
Find the free Civic Media app in your phone's app store and choose notifications from the menu to tell us what kind of news you want to hear about.