ROTC, NIL, and Emplify

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Coming to Northeast Wisconsin live from the Civic Media Studios, this is Mino and the Mayor.

And here are your

hosts.

John Minow and Jim Schmidt.

Hey, thank you very much.

Welcome back.

Hour number two, Minow the Mayor, 97.9 FM, WGBW, 98.3 and 96.5 FM.

WISS and of course the Civic Media app were wide along with 1100 AM and 1590 AM.

44 degrees in Green Bay, 45 in Alton, 43 in Oshkosh, forecast cloudy with showers high in the low 50s, which means the roof will probably be closed in Milwaukee today, taking on the cubbies, man.

How do you think council is going to be graded this year?

What do you think?

Well, we did last year

well

against them.

So people can always hold that grudge against them.

I mean, they really do.

Don't they?

I mean, it's like, Mark Houston, Bell and Sports Medicine joining us right here right now.

Got a text here.

As you were talking about the Vietnam story, I'm driving across the bridge in DPR and the ROTC students are doing something so young.

You're exactly right.

Exactly right.

I was one of them.

You were one of them.

You were paled, right?

Oh, yeah,

we held shotguns.

So yeah, I

was up 3am.

That is good training.

Those kids will make a decision then if they decide they want to serve the country for another four years.

They get the tab picked up at school.

Oh, no question.

But I mean, they're signing on for a serious thing

too.

We had some people in our group, got a guy right, you know, 3am.

the guy right next door signed up for that.

He loved it.

I was not, that's not my thing.

I was very young at the time, just, but I didn't want, I like, I like to kind of control what I do a little bit.

And I thought maybe I'm a little too independent for that.

So I decided not to.

Some drill sergeant would love

you.

That's exactly why I didn't want

to

go love you.

You be his pet project.

I've always thought it's pretty cool.

You know, I had a few friends that went off to, I had a,

very close friend went off their first Academy.

But I think that there are also some young men and women.

Some, I didn't realize, left high school and went off to the services.

And I tell you what, they have all come back and said, man, it changed my life, it changed the game.

Yeah.

What ROTC allows students, and then you're 18 when you're in there, you're a freshman, so you're 18 years old, you're in there for two years, and then you got to.

you gotta make a decision.

And that's kind of a big decision to make when you're 20, but a decision nonetheless.

But what I liked about it, it's a little time of discernment too, because you do learn about some things and it's like, well, I didn't know that.

And we had to study maps and a few other things.

We had to learn how to march and flank right and all that.

But there were some people like, this is awesome.

And I'm like, okay, I didn't get that feeling.

But it was nice, because or else you might make the decision like, I'm going in.

And once you sign up to go in down here, you're committed.

But I think it's awesome that then we're saying, hey, we're taking care of that tab.

Yeah, well, you think about a St.

Norbert, how much

would it be?

Exactly.

You're taking

hundreds of thousands.

And then there's more to it than that, too.

I mean, you can pick your lane of education, something

you want to go to law.

And you go in as an officer with officer pay.

You do, but you still have to go through some basic training.

Remember

I was

saying that.

Oh, yeah.

Jim was like, I'm

out.

That's what kind of made me put the pen down.

Anyway, the friend of mine that did it, his name is Dave Andrews, loved it.

Absolutely loved it.

And now you missed an opportunity.

And now I had my career and said, well, you know.

But you didn't talk about how young and the father said that, but the guy whose story I'm working on right now was a helicopter pilot in Vietnam.

Okay.

And he was in helicopter trace final stage of helicopter training when he was 19.

19, yeah, and then gets shipped right over afterwards.

It's like, you know, 19 and they're flying these multi-million dollar, unbelievable piece of equipment at such a young

age.

Yeah, you know, but there's also, I've had friends who've said, you know, my son goes off to the farming field and they're in million dollar pieces of combine equipment.

Yeah.

You know, and it's a choice they make, but I tell you what, there's a lot of opportunity that some of these young kids

I think we had it as well, but I think there's more opportunity now And it's awesome that they're taking that opportunity and do and I'm gonna do something with it for the career for their life No question.

I

think I want to get somebody from ROTC on here to talk about because it was that was a great time ago, but you know what today's World versus the world 40 years ago.

I'm wondering if the class size is the same or if they're struggling

to

get six people Is it?

Yeah, that's a good question.

How many

kids do they have in this

area?

40 in classic, we did.

The other thing that I just want to say, another maybe selfish reason people took it is you got grades, right?

It was a class you had to take, but grades were usually got Bs or A's.

You know, they were pretty nice to us.

And I kind of needed that to offset some of the other grades.

I didn't know you got graded on ROTC.

I did not know

that.

You go to class.

You go to class.

Okay.

It's an ROTC class.

Okay.

The repelling and all that stuff is part of the class, but no, you're

the books, the maps.

Okay.

So, I mean, I don't want you to take our house and cheese for two years and know nothing.

Yeah.

I mean, so, but even that shooting, I remember we were shooting, I said to the guy, I'm, I just remember him saying that we would rather have people who don't hunt so we can teach you to shoot our way than this way your grandpa

and dad

taught you.

Yeah.

So they have to unlearn those habits sometimes.

Which is

sometimes difficult, but

I'd like to know

how if there, I'm sure.

I should say if I'm sure there's women in there now there

wasn't when

I

was in school Oh, it's lots of well some high school like Notre Dame or actually for Monterey used to have a really popular ROTC Yeah, one of the guys was a Korean War veteran who's in my book Silver Star recipient Doc Bateen was the name great guy wonderful guy and That was a real serious thing the ROTC at that high school.

I don't know high schools even have it anymore

Do they work?

I

mean, it's a great question.

I don't know that question.

Did I answer that question?

And then, again, they're kind of solving a little bit.

I mean, they want to inform you, but there's a little bit of sales to that.

And they would bring in people from Schneider.

And Schneider likes hiring people who have a little military experience.

And the guy would come out and say, look, you do this for four, six years.

You got a job.

He didn't guarantee it, but said, we would be very interested in you.

That's good.

Cause you

wanted, you know, back then not everybody had jobs.

So anyway, interesting.

I just wonder how it is today.

Cause I, and I wonder if they do the same thing.

Some, you know, eating the hot pepper, just the haze.

It wasn't hazing, but it was

just fun.

Yeah.

Yeah.

I don't know.

That's a really good question.

As much as I deal with the military, I don't know where ROTC programs are.

They even

line up.

Right.

Let us know if anybody out there, let us know.

Jim,

I have to

give you credit too with, uh, on your radio show on Sunday talking about how they picked the Pope.

I think that's, uh, I'll be on from, uh,

50-year-old Catholic that I am.

The last time we went through this was very educational, to understand the smoke signals and the color.

And how is it picked?

And who's picking who?

How do you get picked to go into

that?

I

have now a 10-year-old son that's going to be looking forward to this.

He's into that.

He's in the, I mean, 10 year old, but he's in the antiques.

He's in this history and um, yeah, he's uh, um, I think it's going to be fun to just kind of see.

And I was talking to my wife about that too.

And she goes, you know, that's going to be really interesting because, but some of the questions.

So I'm asking this and I know him.

I know the, I know one question you want to ask him and you won't.

Can you bet on this?

I didn't bring that

up.

I

didn't, I didn't, cause there's odds on.

He said the media gets along a lot, though.

He did say that.

But you know what?

I wasn't in doubt.

Because nobody had Francis in there 12 years ago.

That's what I'm saying.

I bet you 30 years ago, you looked at this, it wasn't an issue.

I bet you it's an issue just like it is for life.

Betting has probably come up.

But what's happened in the last 12 years with Pope Francis is...

He appoints Cardinals, so that's one of our jobs.

And he's really, there used to be a Cardinal in Philadelphia.

He hasn't gone to the real major cities now, but he's appointed Cardinals from Africa and from the Philippines.

And so what's going to be interesting when these 130 men get together, the diversity there, it was mainly Europeans and Italians.

Wasn't

the Polish Pope, wasn't he the first Italian?

Yeah.

But he had a run.

23 years or something.

Was he the first?

That's

I thought he

was wow And he was only 54 when he got you know, you want to get so you're saying there's a

chance for me.

Oh,

yeah, I do

that.

I there's a chance for Gerati a

father Gerati, but anyway, it was his car cushion still around Remember that name that was the big spokesperson Cardinal

Cushing.

Oh, I don't know.

You know, everybody knows Cardinal Dolan

He was in Madison.

He's Bishop there and he's in New York now and he's he goes to the pretty politically involved.

He goes to the things where they roast the president and he's very jovial.

If you go to Mass, you know, at St.

Patrick's on Fifth Avenue and he's there giving Mass and you go up to him after

Oh, yeah, I remember you here remember you, but he's just very very jovial like very engaging So I think he's running for Pope, but

John he wouldn't remember you.

You

know Not

weeks John you missed decades.

No, no, no, this was some pageant something I want to say was like the May day remember talking about May day did when I went to a Catholic school They had the big May day was a huge deal

And, uh, I think my sister was, was Mary.

Okay.

You know, over every order.

And the bishop was there.

And it was this old typical old hunched over bishop.

You know what I mean?

Yeah.

Bishop Noah for Marquette.

And that was a big deal for the bishop to be an art.

And he's walking out and I'm in like this one row and he's like half of the church.

And he stops.

He goes, you.

And he goes, he did that to me.

Like what?

He pointed me out out of the whole thing on his way out of church.

He just goes.

You

did was that a calling?

I don't know what it was But I don't know if you could see me screwing around or something.

I said

or back in the first five minutes

of mass But for him to point me out was you know Traumatic almost in church by the bishop That's something you

knew something about

yeah somewhere.

Yeah, we ended the the show the last

10 minutes.

This Marion Shrine, we've talked, I don't want to talk too much about that, but he said, look, I can do a full hour on that because he's the president of that.

You know, that is really something special.

That's the second most visited attraction in Green Bay next to the Packers, the 200,000 visitors last year.

So anyway,

that's- I did a story on that one time for- Did you?

I was thinking, well, yes, but a different, it was the anniversary, whatever, I forget how many years now, of the Peshachal Fire.

Same time, right?

1895.

Yeah, and I did a story up there where-

like everything that had been burnt completely, except that.

I mean, it is pretty crazy when you see the map type things of this was gone, this was obliterated, that was obliterated, and that stayed.

I mean, I'm just, it's, when you really look into it and you look at the old maps and everything, it's like,

wow.

They don't say it's crazy, they think it's a little, they see it wrong.

Yeah, yeah, yeah, but you know what I mean, but you had actually,

you could see it.

It is, and it's documented and it's made its way up and so.

I ran a campaign one time.

We don't remember this, but it was get the Pope to Green Bay to and I got how bad I got called on the carpet by the Bishop.

I said your boss called me in his office.

I remember that too.

Why would you get feedback or a pushback on that?

I'm bringing the pope to town.

Oh, the protocol on that.

You know, it's like an end around and you don't do it that way.

But then Jim goes, do you

know who I am?

I do know who I am.

He didn't care who I was.

I can

get this done.

I can

get this done.

I thought we could.

We had billboards, shirts made, and it just, he put the shirts from Champion.

which is where it is.

The guy at Sears gave me the shirts.

Jim

still has boxes in his garage.

I do.

I do.

I want

one.

I want

one.

I want one too.

I want one too.

I'll wear it around.

Pope the Green Bay with a little cheesehead on there.

Remember that there are billboards?

But they put the smackdown on me big time and does it?

It's okay.

The church did?

Oh yeah.

The

bishop was in his office.

It was nice.

Nice office.

He came down and said you yeah, he was a guy that you but anyway, we talked about that I was and thanks for yeah, I listened to that but it was it was a fun interview

It's funny when you say two things today that brought for some reason you're talking about the brought back too bad memories of mine One was the thing with the Bishop and the other was punk the last time somebody called me a punk Let me forget this in Nagani.

I was like 18 and I did something and this guy's running up the street

and he's taking his glasses and his watch off.

You know it's going to be serious when they take their watch off.

True?

Yeah.

We're talking

about... Ready

to rumble.

Yeah, sometimes you use a word, it's like, what does that really mean?

Right.

But punk, that's... Yeah.

Pretty definite.

Yeah,

totally.

So we were talking about when Michael said, sure, Sanders was a punk.

Yeah, it's like, just, you know, and I remember the last time I was called a punk.

The guy was exactly right.

That's that's what I was.

I was a punk.

Mark Houston, Balanced Sports Minister.

We got a lot to talk about here, buddy.

Yeah, lots

going on.

Stick around.

A lot of recovery.

Man, you guys sure put together a fantastic event, though.

We appreciate

it.

It was great.

Trying to wind things down, but it was awesome.

And we're seeing amplifier.

A lot more, a lot more, which I think is cool.

And I want to talk a little bit more about that name.

I know what it means, but I want you to tell listeners that's a very cool name you picked.

Back

here for this.

Good morning, coming your way from Green Bay, Alton and Oshkosh.

We're gonna be in Oshkosh next week, correct?

Thursday.

Thursday morning.

Outstanding.

Yep.

Looking forward to that.

We always enjoy that, man.

Yeah.

Something about that town, an early morning with the sun coming up.

It's just really cool with all those old buildings and everything.

Yeah,

it's

awesome.

So awesome.

What a great town that is.

We have fun there.

Mark Houston, Balanced Sports Medicine, so left off there a little bit with your party at the draft.

Tremendously well attended.

Yep.

There's a lot of people there really

great every time.

Yeah, great food great beverages

and you had the most convenient place to be if you're gonna be outside of the Campus right just with the proper term outside the campus you guys have the easiest access to go in and out

Yeah, we did.

I mean it was it was a great location It just it was it was hard to there was traffic issues But what when I said there were and there weren't we had one of our physicians that drove in and had no problem come right up the highway everyone thought

do not come up the highway and do not get off at Lombardi.

And it was probably one of the easiest access.

So credit to whoever designed it, did a wonderful job and got people in and out.

You know what?

It's coming

on

next week.

Yeah, the DPWI.

And that was, you got to give those people

credit because they don't get any credit.

You know what though?

I mean, we kind of talked earlier, you know, and was it a success?

How do you define it?

I think everyone's just got to settle down and say, you know what, it was awesome to have.

Um, it was an awesome to have this event.

I don't know if we'll ever see it again here.

Um, maybe it comes back in five or 10 years.

I don't know.

Um, I think it was a, I think the NFL, you know, for so many years was in radio city music hall.

Yeah.

That's where it was going to be.

And now they've opened their wings in the last 10 years.

So, I mean, that was our thing.

I think one of the, the, the day of the draft driving in and heard Mark Murphy asked in 2015 about that draft or.

to get the draft and it took 10 years.

And it came down to a 1,000 word essay.

Right,

yeah.

That's amazing.

So when

people say, do I think it'll come back?

It may.

I just don't, it's not gonna be like every three years, I just don't think we're gonna see this.

How

far out do they have

it

projected?

It's just one, it's just out Pittsburgh.

That's it.

That's

it,

that's only one,

okay.

And they're very, I mean, and that's the other thing.

When we were the first ones that, I'm almost sure when I say this,

many times you have less than a year to publicly plan on this.

And I think they released that information a little bit earlier because they were trying to find out the date of, you know, where does it lay?

So it was just a great event.

I mean, we had probably what a year and a half to plan and Pittsburgh's got, I think Pittsburgh just got announced not that long ago, but that's it.

I don't think the next year has been out there yet.

Yeah, I ran into some people from Pittsburgh that were here auditing.

But yeah,

it's a great event.

But Taylor, for the other people, the auxiliary businesses, whatever you're going to call it around here, just the only advice to give Pittsburgh is you're not getting a crowd that wants to go out and party afterwards.

They're not looking for fancy restaurants.

They're looking to see who their third round draft pick is going to be by God and how they're draft.

These are serious draft aficionados, aren't they?

Yeah, there are some diehards that were.

and diet diehards that were down there all three days.

Diet diehards that were there the whole week.

We just talked off air of Monday, Tuesday around my clinic when it picked up, but it wasn't packed.

And you had people wearing jerseys from the Patriots, the Pittsburgh Steelers, the Miami Dolphins.

And you're just like, man, the draft's not here for another three or four days.

So there are some diehards.

But are there 100,000 diehards for 12 days?

No.

But do I think a lot of them

Do I think we had some die-hards that flew in for the whole week?

Yep.

Yeah,

but the other thing and we can move on after this but

I think we did us personally on set Fridays in the fall in August We always count the different jerseys that walk past here other day.

We didn't have as much this year.

Would you agree?

Do you think it's because of the statues?

Did you think it was us?

I don't know, but it just seemed like because they would always go and take their pictures at the

statues We saw and we ran into a lot of people a lot of people and I don't know if it was that or if it was just like Hey, I'm in Green Bay.

I want to go downtown and check it out when they checked her out They wondered and we obviously right in the heart of the water and we would

you guys have talked about this

and I'm gonna

add I'm looking at Jim Do we know where the statues are going or don't?

No idea.

Sorry.

I don't want to bring up the sense of subject.

I know this was talking.

No one knows.

No one knows?

Yeah,

that's okay.

Sir, where will the statues be displayed?

No

one knows.

We're just going to see Nate on Friday.

Yeah, that's right.

Anyway, I'll be a good one.

I don't, yes.

That, I think it'd be great to balance sports medicine.

Oh, they should stay downtown.

Think so?

Yeah.

Where though?

Not at this point.

Where?

I don't where.

You know, I mean.

But so when you bring that up, I'll say this.

I know there is some sensitivity with the draft in downtown versus Lambeau Field area and stuff.

I think that honestly, we've done some good things in this town.

I shouldn't say we.

They have done some good things to have those kind of statues, to have items.

So when people come in, it's not just about Lambeau Field.

There's a lot of people that say, hey man, I ate at this restaurant downtown.

I went and did this along the river.

There's a lot of great things.

I mean, it is unique from where Lambeau Field and the downtown is.

Actually, they could put them right behind us here.

Right next to the I Love Green Bay sign.

I mean, you know what I mean?

That's already a place where people like to go to get their picture

taken.

Our department didn't like that for some reasons.

But yeah,

there's I mean, there's I don't know where they're going to go.

But I couple of things I have to say about the draft.

And then I think that'd be it.

I did feel bad for some of the people and we were the recipient of the new community shelter for excess food.

But there was

a lot of excess food.

And I asked, like, why?

Why didn't you plan?

And because entrepreneurs are pretty smart people.

And, you know, I do a game.

I'm going to do twice the game or I'm going to do one third more than I do a game.

But I think they were expecting higher numbers outside the gate.

And that didn't that didn't happen.

And I think they were expecting people to stay longer.

And I don't think that happened either.

It's interesting.

You say something that like the gate numbers and stuff.

I sat there on that Thursday night in our building.

Yes, we had a host of quite a few people.

And to see it on the screen and see the sea of people, I was a little shocked.

I was shocked at that.

Well, Dom and I, when we went down there, we left your place to wander around.

And you were caught in a wave.

Yeah.

You were just in this wave.

And you were being pushed forward.

You didn't know where you were going.

And you couldn't, on either side.

It was almost scary in a certain

way.

But I will say, on Saturday, I was shocked to hear.

that there were more people there on Saturday.

My family was down there.

I felt very comfortable.

We're gonna start a quick break.

Mark Hughes in Bound Sports Medicine, back right

after this.

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Now, back to Mino and the Mayor.

Here's John Mino and Jim Schmidt.

Hey, thank you very much.

Welcome back, Mino and the Mayor here, 97.9 FM, WGBW, 98.3, 96.5 FM, WISS, and of course the Civic Media app, along with 1100 AM and 1590 AM.

44 degrees in Green Bay,

Five and a half, 10, 43 in Ashgosh, cloudy with showers, high in the low 50s.

Milwaukee Brewers at home taken on the Craig Council, Chicago Cubs.

Tonight, 635, we'll have that for you on WISS.

Well, Mark Houston, we're talking all about the draft and everything like that, but as far as like, bell in health and bell in sports medicine, what I had never seen that upper level at your facility, okay?

What a great, how many cameras do you have to like, okay, when you guys,

and you were kind of explaining or somebody you were explaining to me that night a little bit but you were had 14 people tapping on your shoulder every time you moved but explain what you guys have okay it's sport turf like astroturf okay to begin with you got weight things and all that but the thing that fascinated me tell me about that almost like like video studio you guys have set up there and what you guys do in that part to analyze people what they're doing physically

yeah what it comes down to is it's really using high-speed cameras to really say okay

Is someone ready with their movement to go back or not?

So is it a matter of something, trying to get something faster or decelerating?

So if it's a shoulder injury, can your arm decelerate or can you pick it up?

Or is it a lower body, an ACL or an ankle injury?

And you're trying to figure out, hey, how are they running?

We also have, so we have cameras that pick up high, it's high speed and then slow it down so you can really look and assess the body.

We also have force plates.

So there are force plates built either into the treadmill or into the floor.

So when you jump, it'll tell you, are you landing evenly right side to left side?

Or are you jumping up and you think that you're landing equally, but you're not.

So really what it is is it's using technology to come back and say, okay, is that person progressing and equal?

And the

camera don't lie.

No, correct.

And with your eye, you sometimes can't pick up that.

So sometimes what you need to do is slow it down, show it on a TV, then there's TVs in there.

And then we can also sometimes burn like a disc where they can watch it and say, okay, watch your throwing motion or watch your jumping motion or your running motion.

And with cameras, you just, it doesn't lie.

So this sounds like the old Olympic, I shouldn't say all, but this is like Olympic training because that's what they do with them.

Well, and that's what it is.

It's it was Olympic training for Olympic athletes or pro athletes.

And that's what I think there was a misconception thinking we just treat the pros and that's it.

That's what that's stuff for.

No, in fact, sadly, I have I even had a neighbor was probably nine, 10 years old last year with a shoulder injury or elbow injury, you know, and we were able to bring them in there, go through an assessment, give them exercises and then

work on it now.

Did he miss some time last year?

Yes.

Hopefully he's doing his exercises so he won't miss time this year because ultimately you're just trying to catch these things before.

We're not trying to get to him to get to surgery.

We're hopefully going to catch these in issue before surgery.

But if you need surgery, we also use that to say, okay, you know, it's not just I'm four months out.

I can do this.

Well, did you do your rehab?

Are you as strong as you need to be?

If you're not, let's progress you.

Awesome.

So

I'm gonna tie this to the draft a little bit.

You have a state-of-the-art facility.

You're just talking about it.

It truly

is.

You gotta walk it and see it.

And there's people who fly in on private jets, athletes, to come to see your place.

And I think people know that, but the beauty of your place is it's open to people like us.

Correct.

General folk.

Right.

Did you take advantage of, did you give tours to people from outside the community or tours to anybody?

The only reason I ask that is we have some unique things here and I think

I don't know, for whatever reason, people are busy and I get that.

But those are something, I don't think people know that.

And I was talking a little bit about, I wish, whether the NFL did it or not, we gave tours to the Northern Hotel, Frank and I did.

And people were like, this is unbelievable.

It's like, well, for $50 million, it better be unbelievable.

But they're just like, and I think if they come back, they're are going to stay there.

We met people from Philadelphia, from Ohio, and even some locals were there.

I saw that it was free tours.

I never saw this place before.

I just hope that that was part of it right with your open house

Yeah, you know we we because of activities that we had both going on outside our parking lot and inside We we host a party we we couldn't showcase it as much as probably want to yeah, but we you're right It's a great call-up from day one when we opened that building up almost eight years ago.

Yeah, we always had We always

did tours and we still will continue to do tours.

There's people that come to that building and be like, a great example was during COVID.

I know everyone hates talking about it.

We ended up shifting.

We did pre-participation exams and for I think two summers did them there.

Brought their kids over and they'd be like, we didn't know this was here.

You know, it's like, we've been open four years, you know, it's just so, it continues to be that way.

And sadly, you know, but I think what it is is

You don't worry about those things.

It's the same thing I've preached on here.

You don't worry about those things till your kid's injured.

And then all of a sudden you grab me your phone right away saying, where do I need to go?

Who do I need to see?

How quick can I get in?

I need an answer now.

And I would say that's the best thing.

I don't wanna discredit our physicians and our therapists and our athletic trainers, but I will say some of the best people in that building, it's our physician coordinators.

They pride themselves in getting people in to our doctors within a day or two.

Not two weeks, not three weeks, not a month.

It's usually within a day or two.

If you've got a need, now, if you've had a back issue or shoulder issue for, you know, 13 years, you may have to wait a week or two, but urgent stuff, we try to get it in and we try to get answers to the

people.

Can I just say one thing as a thinker?

I don't know if people realize this.

If you have a boot like I have from you guys, don't drive.

Don't drive.

Don't drive.

Did I tell you what happened with my brakes?

Oh my, I was going like 75 down the highway because I couldn't get my boot on Lodge.

So every time I'd step on the brakes, that would push my foot down on the gas.

So that is if you have a boot on your right foot, do not drive.

Exactly.

Public service.

Public service announcement, Jim.

Or common sense, whatever.

Yeah.

Yeah, that's OK.

Another text here.

Ask Mark what he thinks of the WIA allowing NIL

in high schools.

Yeah.

I'm going to be very frank.

This is Mark Hughes in personal opinion.

I don't like it.

I haven't, I think when NIL went to the colleges, again, that came out of COVID and I think caught people, I think it caught colleges off guard.

I understand.

Well, you know, everyone with, when we were in COVID, then that ruling came down.

And I remember we approached some people like, what happens now?

We heard it with the draft.

There was people, there were college athletes that were gonna take,

a reduction in pay to come and be a pro athlete.

I have a problem with that.

Shooter Sanders.

Yeah, you know, I

mean, they were, instead of making $7 million, you're gonna now gonna make $1 million.

So, I do understand with the WIA last week on Friday, watched it, they voted for, it's called names, imaging

and

likeness.

And so now a high school athlete could,

It's not wearing your uniform for your school.

That is not what it's for.

But it's using that person's name, image or likeness and potentially getting paid.

I just don't like it.

I'm a person of what is high school sports all about?

What is Friday night lights all about?

And I'm not just trying to go here with football.

What's going to a softball game this afternoon and watching kids play for the fun of it?

It's even

bigger than that.

It's like, what is high school about?

You know, it's, look, how old, 14, 15, 16, that's just, those are some awkward years, it's some really cool years, makes great friends.

And if there's, you know, these people who are making hundreds of thousands of dollars, it just, it doesn't, it takes away that, that class, that school spirit, they're going to be in a different, and I don't know, I don't like it either, but, you know, I, you know, when

I say the, it's, it's a, now it will be allowed in the

WIA or

in the state of Wisconsin.

I'm sure I'm going to.

Butcher these numbers, but I want to say about 30 states in the nation already have these I also heard some states have put this in and it's you know I think the worry is okay.

What happens right away?

I don't think we're gonna see hundreds of athletes getting these But I think you're gonna get some high-profile athletes that will be offered some large dollars in this state of Wisconsin

really

Yeah, even

in the state.

I mean

so like so here's a great one.

I

I know the mother, but I don't know the family, but the canypals.

Oh, sure.

You know, I'm a Milwaukee.

So con canypals, freshmen, played at Wisconsin Lutheran, went to Duke, created some great stories.

His mother is Sherry Norga, wonderful Gail, uncle is Jeff Norga, I went to school with these guys.

But he's now got some brothers.

Do I think that they may get offered some deals?

Is it a Nike deal or an Adidas deal or whatever?

Potentially.

Do I think Johnny Smith at Bondwell or Amy White at Green Bay East, the basic high school athlete that's just out there, I'm gonna run track or I'm a play soccer.

Do I think they're gonna get a lot?

No, I don't think they're gonna get anything.

How do you see this work?

Okay, because with college players, obviously they're getting paid by big boosters.

Okay, I mean, boosters have become the new

recruiters in the world of college athletics not not even a question about that anymore okay you're buying players not even a question but with high school the WA still has transfer rules and things like that because I mean somebody will swoop in you know like a GB will have a great player basketball and a bigger school will swoop in and it's happened almost their whole team from a couple of years ago that happened but with high school you still have the restrictions of transferring don't you

You know, I guess what's the big inducement, you know, I'm gonna give you a million dollars to leave your school to come to my school

And you can't

but one high school.

I mean, are they relaxing all of those rules now?

No, no, no,

I

mean, you know, so I mean it's um It here's the next thing.

This is where I I work with a lot of athletic directors and I love everyone of them They're gonna they're gonna have a challenge, you know, it's like how are who's managing what's right or wrong on these NIL deals now?

to make sure that Johnny, who just signed a contract for, even if it's $500, was it done correctly?

Or did he, did he wear his jersey and he got paid $500?

And then someone comes back and says, that's illegal.

Now what's the penalty?

Well, another thing that like in college, one of the things that the coaches are just fighting for, it's like, okay, you got to give us this one thing.

Make them sign a contract for like two years or something because otherwise You're there's no paperwork with a lot of these guys they say and that's why some of these guys have quit the teams And it's like I didn't you guys promised me such and such and now I'm not starting and all of a sudden that's gone down That's happened.

So I the you know the simple the simple answer.

I'm not a fan of it I'm gonna be very transparent with that, you know, I mean I'm old school old school of what it's high school sports are all about but I also get I have to adjust of

This is, this is a new world we live in.

Yeah.

Yeah.

It's true.

Got a text here.

Thank you, Mark, as a retired coach of 35 years.

I totally agree with you, Terry.

Yeah.

You know, it's, I appreciate hearing that, but I think that's probably what a lot of it is.

But I also sit there and say, all right, put it myself, my son's only 10.

But I mean, what happens if that parent, I'm the parent who has a kid who can get a big deal and

And why not and when that's that was posed to me and I get I understand it.

It's it's but it's Again, we I think I heard when and I all happened in college A booster gave every football player at the Miami The University of Miami down in Florida every football player like dollars and a fitness pass Okay, everyone gets the benefit but what happens when you're the

Third string back of quarterback in the quarterbacks making two million.

You're the third string making zero is that I

mean We're not talking

we're not talking $20 difference here.

We're talking million dollars.

So

well I will says you know who you know where if you want to test trip of how that works a minor league baseball like single a baseball because you'll get some kid who signed this got a six million dollar

signing bonus, and you got other kids that literally are making $300 a week.

You're right.

And their teammates next to each other.

That high school is going to be interesting teaching those kids.

Jim, now that's a key point.

Why?

How to teach it, and how to educate them on what's right, what's wrong with this.

Mark Houston in the House, Bound Sports, Madison.

We've got Spencer Smeck, the mind of the mayor live music series.

Dennis from the Glam Bands.

Stay with us.

You're listening to Civic Media.

Find the latest news, information, and archives of all your favorite shows on the Civic Media website,

civicmedia.us.

Mark Houston, you're a little passionate this morning.

I gotta be honest.

I like wound up.

I got

my guy.

Maybe I got my sleep the last couple

days.

There you

go.

Yeah, we're uh, we're doing well after

sleeping in your one thing one quick thing I'm going way back.

We're talking WIA.

We got about six different things, but

to the camera things can people come in could they schedule an appointment with you guys if like for a golf swing or something and where you could look at it and say maybe you're not injured but what you're doing the way you're doing it can lead to injury for a young pitcher

it's not just for it because you have an injury you can come in and get up you can get an assessment so

If you just get on Bell and Health Titletown and you look up, they have pitching assessments, throwing assessments, golfers assessments.

Do we even have dance, like cheer or dancers?

We have assessments for these young girls, trust me, and not blaming them just as much as a thrower may need it.

A dancer sometimes needs it, needs it of how do you land, how do you jump?

Plenty of injuries there

too.

We've seen a lot of runners with knee braces on.

Runners,

runners assassins probably, I would say, probably our biggest one where they get on a treadmill, they run, and you can show them, are you running equally, are you, where's your stride?

How do you run more efficiently?

I think that's awesome.

I've got a young athlete, I would absolutely take him there.

Even just for the running, because no matter what you're gonna do, you're gonna be running.

It's

time and yes, there's some money involved.

So let's say you spend $300 on this assessment and you get it.

And now you do need to maybe work on some exercises.

Well, it's better than paying for an ACL or torn rotator cuff or your golf game is horrible.

Yeah, I think parents will find that money.

Yeah, I do.

Absolutely.

Hey, I just want to get back to it.

We started with your name, Merger Change.

And I really talked about how you came up with Amplify.

I think that's a very cool name.

I think it has two means to it.

Yet, Bellin is such a strong name in our community.

And that's going to be, you merged with Anderson, Seattle, I mean, a student's point lacrosse.

A great health care system, as are you, that happened.

A while ago, right?

Two years?

Yeah, over two

years ago.

So two years ago, we merged with Gunderson Health, which is out of La Crosse, West Side Region.

We're on the East Side.

Yes, we still are known as Bell and Health.

We're in this change over with names.

So last April, it was actually right about this time last year, they announced it would be called Amplify Health.

So we're amplifying empathy.

I

think that's

awesome.

You know, and some people said, why not name it, um, Gunder, Gunder, whatever,

you know,

or Bunderston, you know,

I mean, and it

merged it, um, from what I was told was they're trying to take two identities, merge them into one.

Um, and now you've got a great opportunity with a new name.

So right now you're seeing a lot because some people don't know what Amplify Health is.

So there's an endorser.

It'll say Amplify Health by Bellin.

Or

on the west side, Amplify Health by Gundersen.

Those will fade away at some

point.

But trust me, I've worked for Bellin for 28 years and I do say Bellin, you know, and we are, it's gonna take years.

We appreciate the support.

If there's questions, let us know if there's, but I will tell you,

our values are not going away.

Our mission's not going away.

What we're doing for the community, it's not going away.

That's why we've partnered with Gunnerson Health.

It's an awesome opportunity.

There's a lot of different mergers that are going on, and then there's a lot of buyouts.

Some people are saying, well, we just bought out that healthcare system, and now it's our way.

We didn't want to be in that position.

So it was a great opportunity for us to partner with someone who's got like-minded business practice.

Sounds exciting.

And you guys have been taking your time with this too, which is good.

I mean, you switch it overnight, but someday that shirt will not be allowed in the corporate office.

You

know, I mean, 28 years I've worked and I've got

a

lot

of a

lot of

clothing

and jackets.

And, you know, same thing though, everyone says, you know, it was, you know, our surgery center, it still says bound health.

We opened that up a little over a year ago.

And yeah, because we didn't have that name yet.