Tapping Syrup And Swiping Through Headlines (Hour 2)

Transcript

Tapping Syrup And Swiping Through Headlines (Hour 2)

Daybreak w/ Brian and Jamie · Wed Apr 1, 2026

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Daybreak Show Announcer

Local voices statewide impact.

It's Daybreak with Brian and Jamie.

Jamie Martenson

Good morning.

Thank you so much for joining us this morning on the Civic Media Network.

You are listening to Daybreak.

My name is Jamie Martenson.

Brian Noonan

I'm Brian Noonan.

We are going to get into the headlines in a second.

I need to address this call that we got during the break from Rick in Evansville saying, stop calling him Pistol Pete.

It's an insult to Pete Marovitch.

His name is Whiskey Pete.

I like that, Rick.

We're going to change it.

Whiskey Pete, glug glug.

That's how it's going to be for now.

Whiskey Pete, glug glug.

Unidentified Interruption

We'll

Brian Noonan

figure out I'll figure

Parker (Producer)

out I wasn't looking at you when you did that that was like actually really convincing Parker's

Jamie Martenson

face was the best

Brian Noonan

That's right I used to do cartoons only only adult cartoons where they were pouring beverages

Call dude at it.

He's got it.

All right.

So it's whiskey Pete.

I'll try Rick.

That was a good call.

We don't want to Pete Marovitch is the original pistol Pete.

So we don't want to we don't want to tarnish his name.

Tonight, the president is going to address the nation, Jamie.

And I'm sure that within another week, we won't have to do headlines from around because the war is over.

And I'm just going to anticipate this because we've got we got it in the head.

We'll talk about it more.

But as I think about it, it's

He's just now he's bored with it.

Jamie Martenson

And so he's

Brian Noonan

just he's just good because I think yeah according to Caroline Levitt

We don't need a reason to call it off anymore.

So I think tonight he's going to go, yeah, we're done.

We obliterated them.

Even though Iran is going, no, no, you didn't.

Jamie Martenson

We're

Brian Noonan

still blowing things up.

Jamie Martenson

Turns out there's still some things happening over in the Middle East.

And now you've created a little chaos that at some point is going to have to be cleaned up.

So I'm not sure who he would think is going to do that.

But again, digression will get

Brian Noonan

there.

So anyway, let's focus on some headlines out of the Middle East.

Iran hit an oil tanker off the coast of Qatar and Kuwait's airport on Wednesday while airstrikes battered Tehran in unrelenting tempo hours after Donald Trump said he was ready to wind down the war.

He really believes that his word carries so much weight

Jamie Martenson

in the world that

Brian Noonan

he is the voice of God.

I wish someone would now granted his pillowcases do always look like the shroud of terrain every day he wakes up They're just a big orange likeness of his big dome visage on there, but he is not

God, he doesn't get to just make a pronouncement and the whole world has to cout out to

Jamie Martenson

it.

No.

And that's not exactly how war works.

Turns out that when you start a conflict and you start a war, you don't get to just wave your magic wand to start it

Civic Media Announcer

and end

Jamie Martenson

it.

There's a few things and negotiations and pieces that need to fall into place.

But far be it from us to actually have that sort of logic in these arguments.

Brian Noonan

If you start a fight with your spouse, you don't get to go, OK, it fights out.

I'm done.

No, no.

It's not over.

No.

You started it.

We're going to finish it.

Jamie Martenson

Exactly.

In other headlines, Houthi rebels in Yemen said they launched ballistic missiles at southern Israel in a joint operation with Iran in Hezbollah as the U.S.

and Israel continue to bombard Tehran.

Elsewhere, a child was seriously wounded after Iranian missile fragments hit central Israel.

Brian Noonan

And the president suggested in an interview with a British newspaper that the U.S.

is considering leaving NATO over what he cast as its lackluster military support for the war, describing the defensive alliance as a paper tiger.

Jamie Martenson

And in case you did this by yourself.

Yes, that's what we have to keep pointing out.

And if you thought that the gas prices were going to come down anytime soon, no, probably not because oil prices did fall and stocks

rose today following the president's comments.

However, prospects for a quick reopening of the Strait of Hormuz, or ordinarily as we've talked, a conduit for a fifth of global oil supply are unclear.

Brian Noonan

Again, just because you say it, don't make it true.

This is proof.

US gas prices jumped past an average of $4 a gallon for the first time since 2022 yesterday as the Iran War continues to push fuel prices higher worldwide.

Analysts say those high fuel costs

will trickle into groceries as businesses, transportation, and packaging costs pile up.

Jamie Martenson

Will trickle?

It's already trickling.

Brian Noonan

Yes.

Jamie Martenson

It's already trickling.

If

Brian Noonan

you've tried to buy anything, you know it's trickling.

Jamie Martenson

It is really expensive right now.

I had to get groceries the other day.

I've been planning out the Easter menu so we can have just a low-key

Civic Media Announcer

family

Jamie Martenson

meal at home.

And I was like, wow, what exactly are we going to have?

Because this is getting very pricey.

And I'm not

Civic Media Announcer

doing anything.

Jamie Martenson

extravagant I'm just buying some some goods foods some basic stuff that we like and it is it is probably at least 30 40 dollars more than what I if I would have purchased it six months ago even it is it's crazy

Brian Noonan

that's why you need to become a prepper so you have all your food

Jamie Martenson

in

Brian Noonan

shed for when when

Jamie Martenson

he starts the astronauts have it have it right they have all that dehydrated food right

Brian Noonan

Then Easter would be fun.

You sit across table

Jamie Martenson

squirting foods into everybody's

Brian Noonan

mouths like birds.

Jamie Martenson

And they blow up on your plate.

That's what I envision.

Brian Noonan

Well, it could just, the whole thing is just blowing up.

Everything's blowing up.

That's why Parker, we like to give people a little stuff they need to know.

Daybreak Show Announcer

It's a wake up call in more ways than

Brian Noonan

one.

Time for some shit you need to know.

All right, well, Senator Tammy Baldwin is in the news now.

She's calling on the U.S.

Defense Health Agency to look into reports that soldiers injured in the Iran war, including some from Wisconsin, are not receiving adequate and timely care after returning from the Middle East.

She sent a letter Tuesday to Vice Admiral Darren Via and shared it with the Milwaukee Journal Sentinel.

in which Baldwin recounted what she's heard from Wisconsin service members in the 103rd sustainment command of the Army Reserve who were injured in a March 1st drone attack on their facility in Kuwait.

The attack killed six service members and seriously injured dozens more.

Some of them suffered traumatic brain injuries, which is one of the leading injuries when these servicemen and women are coming back.

According to the letter, many injured soldiers could not be evacuated for several days due to ongoing

fighting.

They've been at Fort Hood now where they face delays in receiving proper care.

The senator said, quote, I've heard directly from constituents serving in our military who were injured in the war and are now experiencing delays and gaps in medical care at Fort Hood.

At least two service members from Wisconsin have been affected by the delay in care, according to Baldwin's office.

Brain injuries related to blast explosions from improvised

explosive devices have been called, quote, the signature injury of the wars in Iraq and Afghanistan, according to the Journal of Military and Veterans Health, an estimated 20% of combat injuries from Iraq and Afghanistan were brain injuries.

Where is where's whiskey Pete to get the get these warfighters as he likes to call them the

medical attention that they so rightfully deserved.

If you're willing to send them and you're willing to put them in harm's way for your own little boy look at us play toy soldier fantasies, then you owe them timely

and sustained medical care.

And that's good

Jamie Martenson

for us,

Brian Noonan

Senator Baldwin.

Jamie Martenson

I mean, this one's pretty simple, right?

It's just wrong.

That should never happen.

Well, it should be, right?

And let's be real, this isn't happening in a vacuum.

I hate to always point it out, but Donald Trump has a track record when it comes to service members and veterans and his treatment of them and words that he has said about them.

So I think with that context, this is just another piece to that, right?

Because this administration obviously doesn't

Thank you very much.

really care about what happens to our service members or our veterans, and this is just an example of that.

We've got Lin chiming in over on the text line this morning.

We were talking a little bit about the president earlier going through those Iran headlines.

She says, yet his word moves the stock market like God.

She's not wrong, because anytime he says things look better than the stock market goes up, if he says we're ending the war, the stock market goes up, this is a heck of a time.

Brian Noonan

Yes, it does.

But that's gambling, that's prop bets, that's not reality.

For people who are not heavily involved or even slightly involved in the stock market, that doesn't mean anything.

What means something is when you go to quick trip and you try to get gas

Jamie Martenson

in a

Brian Noonan

gallon of milk, that's where people are, that's where it really means something.

The problem is he believes what Lynn just rightfully said, and he believes that

Yes, I can just say this and look it and people will hear the dial or the stock market and they'll go, oh, he's doing such a great job.

Well, we have some news later

Jamie Martenson

that

Brian Noonan

will tell you that is

Jamie Martenson

not the case.

Not the case.

In other headlines for stuff you need to know, an American journalist was kidnapped yesterday in Baghdad and Iraqi security forces are pursuing her captors according to Iraqi officials.

The journalist was identified as freelancer Shelly

Kittleson by one of the outlets she worked for.

Now she's 49 years old and she actually has Wisconsin ties.

She is from Monticello, Wisconsin.

The Iraqi Interior Ministry said in a statement that a foreign journalist had been kidnapped without giving many more details really than that about her identity.

Two Iraqi security officials who spoke on condition of anonymity because they were not authorized to speak publicly about the case said that the kidnapped journalist was a woman with U.S.

citizenship.

They also said that two cars were involved in this kidnapping, one of which crashed and was apprehended while being pursued by authorities near the town of El-Hazwa in Babil.

That's a province southwest of Baghdad.

And this journalist was transferred to a second car that fled the scene.

Now, the Interior Ministry said that the security forces had launched this operation to track down the kidnappers, quote, acting on precise intelligence and through intensive

field operations after intercepting a vehicle belonging to the kidnappers that overturned as they tried to flee.

One suspect was arrested.

That might be too soon yet.

And one of those vehicles used to the kidnapping was seized, but others remain on the loose.

Now, Kittleson's mother, whose name is Barbara, said that she had, that Shelley had messaged and sent her photos on Monday night.

And at the time, Kittleson was actually safe.

I mean, this is one

Civic Media Announcer

of those

Jamie Martenson

stories that's hard to hear.

And unfortunately, in a time of war, this isn't going to be the last time we're going to hear.

about this.

My question is, will the administration care because we know how much they love journalists?

Brian Noonan

They love journalists.

They're probably, she probably had the audacity to report that things are not going well over

Unidentified Interruption

there,

Brian Noonan

that people are dying and things are getting blown up and it doesn't seem like Iran is backing down.

Uh, remember, Jamie, it seems like forever ago, it may have been, I maybe have been in a coma for a while, but the president, this can't be right.

The president tore down part of the White House.

Is that right?

He

Civic Media Announcer

was going

Brian Noonan

to build, he was going to build a ballroom.

And then it came out the other day, he was going to build a huge security bunker under the ballroom.

So the elites after they're done dancing and gouging themselves and doing ungodly things could go down to the bunker

Jamie Martenson

when the

Brian Noonan

world ends.

Well, a U.S.

judge yesterday said that the president cannot construct his planned $400 million ballroom on the side of the White House demolished East Wing without approval from Congress.

So that halts the president's most visible efforts to reshape the seat of American power.

I don't know, the gaudy gold stuff that he put up everywhere and the West Wing sign outside.

But all

Jamie Martenson

right.

At least that could be taken down eventually.

Brian Noonan

Not fast enough.

District Judge Richard Leon granted a request for a preliminary injunction by the National Trust for Historic Preservation, which is a nonprofit that brought the lawsuit alleging Trump exceeded his authority when he raised the historic East Wing and launched construction of the new building.

Now that Leon was an appointee of Republican former President George Bush.

So that keeps everything on hold for this ballroom.

The judge, oh boy, where does it leave us?

I don't know.

Unfortunately for Democrats,

A lesson until Congress blesses this project through statutory authorization.

Construction has to stop.

That was part of Leon's order, referring to the administration.

Trump, oh, you can imagine, he loved it.

He went crazy on True Social, called the National Trust a group of left-wing lunatics, and said his ballroom is under budget ahead of schedule, being built at no cost to the taxpayer, and will be the finest building of its kind anywhere

Jamie Martenson

in the world.

He had just, my favorite part of this is he had just showed these.

renderings of what it was going to look like.

And then about two hours later, this came down.

And by the way, if you're a left-wing lunatic, it simply means you don't agree with the president.

Just saying.

Brian Noonan

Count me in.

Swiper State coming up

Jamie Martenson

next.

It's 719 right now on the Pacific Media Network.

Civic Media Announcer

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Stay up to date on the latest news and information for your local community and Wisconsin by signing up for our free email newsletter.

Visit civicmedia.us slash email to get

Jamie Martenson

started.

It is time for swipe or stay.

This is where we not talk about, don't talk about politics for a whole seven minutes.

And we talk about other things that are happening in the news, mostly around pop culture.

And our senior producer, Frank joins us this morning.

How are you today?

Frank (Senior Producer)

I'm doing well.

I'm a bit cold, but other than that,

Jamie Martenson

I'm good.

Do you have any, you've not got the temperature regulated in the house yet?

Frank (Senior Producer)

It's

Jamie Martenson

okay.

New house.

This is

Brian Noonan

the

Frank (Senior Producer)

base.

You might have to get yourself

Jamie Martenson

a little heater.

I'll

Brian Noonan

send you a picture of the little heater I have for up here in my attic.

Thank you.

Yeah.

Frank (Senior Producer)

I never thought I'd say I need a heater because I'm always the hot sweaty fat guy.

So it's actually a good change of pace.

I'll take it.

All right.

Yes.

We have swipe or stay coming up.

I'm going to read some.

vague pop culture headlines.

Brian and Jamie are gonna have to decide whether to stay and hear more or swipe on to the next one.

Are we ready?

Jamie Martenson

Of course.

Yes.

Frank (Senior Producer)

Oh, and real quick, Parker does get to be the tiebreaker.

Okay.

There's a tie.

Jamie Martenson

All right.

Frank (Senior Producer)

I'll still let him have that.

Thank you.

Kristi Noem's husband.

Just kidding.

Brian Noonan

I'm kidding.

Frank (Senior Producer)

April Fool's.

April Fool's.

Brian Noonan

There we go.

Frank (Senior Producer)

Come on.

I want to get full of fake boobie boobies.

But real quick, why is one lopsided?

That's all I'm asking.

He's cock-eyed.

If you don't know what we're talking about, feel free to go look it up on your own time.

And it's true.

It's

Brian Noonan

a true story.

Jamie Martenson

It is a true story.

Frank (Senior Producer)

It is.

All right, we have... Nice rack, Mr. Gnome.

Hollywood vampires are in trouble.

Wow.

Hollywood vampires are in trouble.

That is your headline.

Brian Noonan

I have to stay because I would, if I swiped on this one, I would not respect myself in the morning.

Jamie Martenson

I like a good vampire story.

Sure, we'll stay.

Frank (Senior Producer)

There'd be a riot if you didn't stay.

Okay.

So that's just, it's not just a derogatory term for all the suits that run Hollywood.

We're actually talking about Johnny Depp's band.

The Hollywood vampires.

Jamie Martenson

Okay.

Okay.

Frank (Senior Producer)

See what I did there?

Jamie Martenson

I like it.

Nicely

Frank (Senior Producer)

done.

So if you remember Johnny Depp put together a band featuring Aerosmith, guitarist Joe Perry and Alice Cooper.

And now they're getting sued over a 2023 concert that did not happen.

Oh, so this concert promoter in Slovakia claims that they were paid $277,000 upfront to perform and never returned the money after the cancellation.

The concert was canceled because some medical issues with Johnny Depp.

that date was never made up.

I think they just went on their merry wave, returned home.

But now they're getting sued for it.

Hollywood vampires are trying to counteract saying it's very intricate.

You got to go look it up.

Basically that they have no jurisdiction in a Texas courthouse or something.

I didn't

Jamie Martenson

even include it

Frank (Senior Producer)

in my report because I was like.

I don't understand why

Jamie Martenson

this makes

Frank (Senior Producer)

sense or not.

Jamie Martenson

We knew some legal words, so we threw them all in there.

Frank (Senior Producer)

That's basic.

I read that one.

So law.

So loophole law.

Did you take the money and not give it back?

You can't ask a cow boy.

Good.

Jamie Martenson

Good for them.

Interesting.

Good for them for knowing some words.

Frank (Senior Producer)

All right.

Brian Noonan

Enough of that.

Frank (Senior Producer)

And sorry to be a letdown.

An actress says that she lost out on a job.

for shaking hands.

It's weird.

Jamie Martenson

Oh, the headlines.

Is

Brian Noonan

that a euphemism?

Well, I guess we have to stay

Frank (Senior Producer)

to find out.

Brian Noonan

I mean, that's

Frank (Senior Producer)

up to you.

I'll

Brian Noonan

stay.

Jamie Martenson

The headlines weird enough.

I'll stay.

I'll stay.

Frank (Senior Producer)

One of our favorite nepo babies in Hollywood, Dakota Johnson came out and said that she lost out on an acting role because during an audition, she went into the room and this was a callback.

She went into the audition room and went up to everybody in the room, shook their hands, introduced herself, asked how they were doing, and then went on, read her lines at the scene.

Afterwards, she got a call from her people saying that there was extreme negative feedback

Jamie Martenson

for

Frank (Senior Producer)

doing that.

Weird.

People called her the move of going up and shaking everybody's hand cocky.

and pompous.

Really?

Jamie Martenson

And that was the reason

Frank (Senior Producer)

she missed out on the role.

Jamie Martenson

I've always been taught that's what you do as a professional,

Brian Noonan

right?

Well, here's the thing.

I've been, and

Jamie Martenson

this is

Brian Noonan

not a flex, I've been in a million auditions.

Sure.

Maybe not a million, but I've been in a lot, and I've been in callbacks.

And usually they're very cold.

Even if the casting director knows you and seen you before, sometimes then they'll call you by name and make you at least feel like a human being rather than just a piece of meat.

But most time you go in, you say hello, they sometimes say hello, sometimes they don't even look up, and then you just do your thing.

But she's an established...

celebrity.

I

Jamie Martenson

mean, she's an

Brian Noonan

established star

Jamie Martenson

and

Brian Noonan

walking up and just going, Hey, how's it going?

How's it going?

Does

Jamie Martenson

my question was this when she was established or just coming into

Frank (Senior Producer)

I think it was earlier in her career, but she wouldn't name what the project was.

So

Jamie Martenson

we

Frank (Senior Producer)

can't confirm or deny anything.

Jamie Martenson

Okay.

Frank (Senior Producer)

But I think she's doing just fine.

Jamie Martenson

Yeah, I mean, she got through it.

Yeah.

Frank (Senior Producer)

Let's try to squeeze one more in.

Yeah, everybody out of euphemism newest award show debuted last

Brian Noonan

night.

Ooh, no.

Swipe.

Frank (Senior Producer)

All right, I'll stay.

Parker.

Parker.

Swipe.

God, you're such an old man, Parker.

Really?

Jamie Martenson

God, sorry.

Frank (Senior Producer)

You're a Grammy Award winner.

Rush to the hospital.

Oh.

Jamie Martenson

Swipe.

Yeah, I'll swipe.

Frank (Senior Producer)

World's biggest pop star in hot water.

Brian Noonan

Ooh, a soup?

Frank (Senior Producer)

Yeah, I

Parker (Producer)

like soup.

Stay.

I just want to know who you think the world's hottest pop star is.

It's

Frank (Senior Producer)

Taylor Swift, dummy.

Okay, just making sure.

Just making sure.

You think cause Jamie told the story yesterday during between breaks that I was going to take it off my report?

No, it's our backup story today.

Taylor Swift is being sued this time by

Civic Media Announcer

a

Frank (Senior Producer)

Las Vegas performer.

Marin Wade is suing Taylor for trademark infringement.

She says she owns the rights to confessions of a show girl and she claims Taylor's album and merch are swallowing up a brand she spent over 12 years cultivating.

Taylor's album was life of a showgirl, not to be confused with confessions of a showgirl.

Brian Noonan

And what about showgirls the movie?

Or what about Pam Anderson's movie The Last Showgirl?

Frank (Senior Producer)

What about everybody who

Brian Noonan

says showgirl?

And who is this woman suing that her brand

Jamie Martenson

is?

Marin.

Her name is Marin.

Frank (Senior Producer)

We have 10 seconds.

That was Swiper

Jamie Martenson

saying.

Daybreak Show Announcer

Local news, community stories, and the conversations that matter most.

Now, more Daybreak with Brian and Jamie.

Jamie Martenson

Good morning.

Thank you so much for joining us.

It is 7.35.

This is Daybreak on the Civic Media Network.

And if you are listening in La Crosse on WLCX or Wisconsin Rapids on WFHR, or even in Hayward on WBZH, thank you so much for joining us.

My name is Jamie Martinson.

Brian Noonan

And I'm Brian Noonan, remember it is April Fool's Day, so be skeptical, even more skeptical than you normally are of everything that comes your way today, except for this.

This is a true statement, and I know that's a red flag whenever anybody says that.

Jamie Martenson

That's when you go, hey, why

Brian Noonan

is he saying that if it's not?

But listen, let's be honest, who doesn't love delicious maple syrup poured over some pancakes, waffles, french toast, if you're buddy the elf, you put it on spaghetti, everybody loves fresh...

maple syrup.

Real maple syrup has become a staple in Wisconsin, but there are fears that climate change could bring an end to it in the next generation, at least in the southern part of the state.

So what can be done to slow that prediction?

How does one make maple syrup?

And can Jamie finally start her own sugar camp?

The answer to all of those questions and more hopefully will come from our guests.

We are joined now by Teresa Barone.

She's from the Wisconsin Maple Syrup Producers Association.

Teresa, thank you.

Thank you for being here.

This is music to Jamie's ears to have you with

Jamie Martenson

us.

I love maple syrup.

I think it's really cool.

I think the tapping process is neat, so I'm excited to learn more this morning.

And

Brian Noonan

we will.

We will definitely learn more.

But let's start with this before we even get to climate concerns.

How much maple syrup is actually produced in Wisconsin and where in the state does it come from predominantly?

SPEAKER_01

Well, per nest stats last year, Wisconsin made about

556,000 gallons of maple syrup valued

Civic Media Announcer

at

SPEAKER_01

nearly $15 million.

But if

Civic Media Announcer

every

SPEAKER_01

producer that made maple syrup throughout the state reported to NASA that they made maple syrup, we'd be above and beyond.

We actually beat out Maine in production last year.

So now Wisconsin has become third in the nation in maple syrup production.

Wow.

That's amazing.

Jamie Martenson

I had no idea.

So what is, I mean, obviously there's economic impacts to maple syrup, but culturally and historically, what are, what is Wisconsin's ties to, to the maple syrup industry?

SPEAKER_01

Well, really maple syrup, the industry has always been kind of family tradition.

It's brought families together.

So people from, you know, generation to generation have continued that.

that great process of making a maple syrup.

It started out, you know, many years ago with indigenous people and then people kind of followed on that tradition to take that sap from a maple tree and boil it out to a maple syrup.

You see a lot more small hobbyists coming in.

People are tapping one to two trees in their yard.

On average, a tap hole could give you about 10 gallons of sap and make about a quart of syrup.

See,

Brian Noonan

Jamie, see, all you need is a couple little trees.

SPEAKER_01

I do.

I do.

To get

Brian Noonan

things going.

Wait, say that last part again, Theresa.

How much to get one quart of syrup?

That sounded like a lot of sap to make one quart of syrup.

SPEAKER_01

To make one quart of syrup, of course, depending on your sugar content, but it's about 10 gallons of sap.

Brian Noonan

Wow.

Wow.

And it comes, like, from what I've seen, and I've only seen some videos I've never seen before, the sap comes out in little drips, right?

So it's not like a fossil where you open it up and oh, all the sap just comes flowing out and you'll get

SPEAKER_01

your

Brian Noonan

10 gallons in five minutes.

SPEAKER_01

No, it slowly drips a lot depends on the weather.

We need freezing nights above freezing during the day.

It's crazy with this storm we had that week.

I've never seen sap run so fast and continuous run after that.

Civic Media Announcer

Once we had

SPEAKER_01

the storm on Sunday, Monday, by Wednesday, Thursday, our trees were constantly running.

They usually shut off with their free thought cycle.

They did not shut.

They ran overnight for a day, which is crazy.

We had pills running over and a real constant drip.

Jamie Martenson

We're talking with Teresa Barone.

She's the executive director of the Wisconsin Maple Syrup Producers Association, wismaple.org, if you want to check out some of the information they have.

So let's start there with what you were saying, because we're hearing that the season for maple syrup is starting earlier than it has in years past.

So what's happening exactly on the ground and how different does it look now than it did even 10, 20 years ago, Teresa?

SPEAKER_01

You know, it seems would, of course, with the climate change, yes, it's starting earlier.

Usually Southern Wisconsin starts before Northern Wisconsin.

Southern Wisconsin, most of our producers were done about a week ago.

They usually start tapping, you know, about two weeks.

I'm from the Green Bay area before we start tapping.

Basically, it's just changed the way, you know, with everything has changed throughout everywhere.

Brian Noonan

So the the focus of this with the climate screwing things up for tapping season is the southern part if if down the road The maple trees in the southern part of the state kind of fade away Get to because correct me if I'm wrong the trees have to be under a certain height They it's the the bigger the trees get the more the tree itself uses the sugar so

If those trees fade away, are there other kind of trees in the state that could be tapped and utilized for some sort of syrup?

SPEAKER_01

You can tap birch, you can tap, but you also can do a lot more planting, replanting your trees.

A tree takes about 25 years to grow before it can be tapped.

It needs to be between 10 and 12 inches in diameter.

So replanting tree growth I think will help and cleaning your forests or cleaning your sugar bush also helps with that.

So those trees aren't fighting against other trees.

I can't foresee that it'll ever completely go away.

I mean it's something that continues and more southern states are starting to tap.

You got Indiana, you got Kentucky, you got

Western states Portland has a different kind of maple and they started tapping out there called the big leaf maple.

Each are producing a sap and what happens as the warmer climate comes or as it gets warm through the season people just have to really cook that sap faster and really listen to mother nature that when the buds start coming out it's time for us to be done taking the sap from those trees so it can go into making the leaves.

The tree we're never we're not hurting the trees.

It's kind of like a bait our veins in our body where we give blood Yeah, and we generate set save as a sap of the maple trees

Jamie Martenson

I'm going to go there for just a second, because you mentioned the storms last week made the sap flow constantly.

So for people who don't understand the process, what are you hoping for for a good maple syrup season?

What conditions are ideal?

SPEAKER_01

Well, you hope this maple season, there was a lot of frost in the ground.

So we had ideal conditions.

When I say ideal conditions, it'd be 20s at night, 35 to 40, more like 38 to 40, 42 during the day.

And those are more of your ideal.

What happened is we had a great week where we should have surf running, both the frost was so far on the ground, the sap didn't, or I should say sap running, the sap didn't run.

We had that warm weather.

If we didn't have the frost on the ground where we had those 70 degree days,

that would cause your trees to of course go into thinking it was spring in the budding.

So when we got that second set of snow it kind of insulated that ground and then we had those warm temperatures again saving the season a little bit.

So if it hits a period of a week of warm temperatures or even 80

high temperatures, it'll shut the trees off.

In 2012, many producers throughout the state of Wisconsin had a three-day season.

On average, a season is between 30 and 45 days.

Wow.

Brian Noonan

So for people like Jamie, who want to do this at home, and we're talking to Teresa Barone, she's from the Wisconsin Maple Syrup Producers Association, wis maple.org is their website.

How many trees would you need to plant?

And again, you said the trees took 20 years to grow before they were able to be tapped.

How many trees do you need to get those 10 gallons of sap that you said will give me one quart of syrup?

So how much land is Jamie gonna have to buy to start Jamie's syrup farm, her sugar

SPEAKER_01

camp?

Honestly, you can tap your tree in your yard.

You have a maple in your yard, you can tap that tree.

One tree will give you that.

um that 10 gallons of sap on an average year so um you see more and more people if you go through many towns or anywhere you see bags on the trees people are just tapping that one tap boiling it down on um a propane um some people use a turkey fryer hence no turkey oil has could be used in it because it'll take on um the taste of that that the bigger surface area the faster your sap will cook down the big thing is cooking

it in something that will not take on a taste.

Maple sap and maple syrup, anything you put that in takes on the taste of that container.

So yes, one person in the Wisconsin Maple Syrup Produce Association has an amazing beginner's book that we give for free that talks about getting us, you know, how to start up from, you know, one tap to 10 taps.

Brian Noonan

interesting

SPEAKER_01

so

Brian Noonan

if like now it's almost too late right even if um because the season the tapping season's about over but if you start planning you could theoretically Jamie you could do this next year you could tap one of your trees and just have it how long how long a process does it take then to boil it down Teresa

SPEAKER_01

depends on the sugar content so yeah it can take

I can't say how long, 10, 12 hours depends on how your surface area is.

It can take 24 hours.

Usually, so like a lawn tree, or a tree not fighting other trees, and if it's a sugar maple, will have higher sugar content.

So hence it'll take less sap to boil down.

You probably hear a lot, 40 to 140 gallons, so a gallon of syrup.

Yeah, the higher the sugar content, the less sap you need to boil that down into syrup.

Interesting.

Jamie Martenson

We've got one of our listeners chiming in saying that a sister of hers has land in northern Minnesota and a neighbor in that area taps her trees, does all the work, and then pays her a dozen courts for a dozen courts of syrup.

So you're right.

Anybody could do this with even just a little amount of tree and land.

Now, you personally, Teresa, you and your husband have been doing this since the 1990s.

You were Maple producer of the year in 2024.

So how was your operation?

personally changed over time from when you first started to what you do today.

SPEAKER_01

So we started when I was little.

We had a few taps.

We cooked out in the woods on an open pan.

So in a few, three years ago, we bought a new evaporator, a little more efficient.

We're all on wood.

fired.

This year we put in an RO, which has helped with efficiency, something new to us.

We have four vacuum systems.

We use a solar vacuum system, an energy or electric vacuum system.

And then we also have a gravity vacuum system.

So we have three vacuum systems.

So our our little sugarbush of 1200.

TAPS has gone to about 2000.

We buy SAP from other neighbors.

We work a lot around one of our neighbors, and we also really value education.

So we bring in lots of tours.

four ages, school groups.

We do a big open house to help educate people about Maple.

That

Brian Noonan

sounds great.

Teresa Barone is with the Wisconsin Maple Syrup Producers Association.

If you want to get in on those tours, if you want to get a beginner book, if you want any information about all things Maple Syrup, wis maple.org is the website.

Teresa, this was fascinating.

I could talk to you about the process all day.

Thank you so much for being here.

That was a lot of fun.

SPEAKER_01

Thank you guys for having me.

I appreciate it.

Thank you.

Have a great day.

You too.

It is

Brian Noonan

so strange.

Oh,

Jamie Martenson

no, no, no.

We got to go.

We do.

Parker, are you going to give us a wrap up pretty quick?

I was just going to say, when you taste real maple syrup

Brian Noonan

over the Mrs. Butterworth,

Jamie Martenson

it's so different and so

Brian Noonan

good.

Jamie Martenson

No comparison.

All right, we're going

Brian Noonan

to talk a little sporty

Jamie Martenson

sports.

We are.

748 right now on the Civic Media Network.

Civic Media Announcer

You're listening to Civic Media.

Find the latest news, information, and archives of all your favorite shows on the Civic Media website, civicmedia.us.

Daybreak Show Announcer

Wisconsin wakes up here.

Back to Daybreak with Brian and JB.

Jamie Martenson

Thank you so much for joining us this morning.

It is 7.52 right now, and I'm so excited, Brian, that we got to learn a little about maple syrup and the art of maple syrup.

Maple syruping, is that what we call it?

I don't know, but that's what I'm saying this morning.

Mapleing, I think is what trees are called.

Is that what she called it?

Okay, I was just so excited to talk to somebody who actually does it on a daily basis, because I think it's cool.

Well, not that you know

Brian Noonan

you can do it on just the

Jamie Martenson

tree in your yard.

Are

Brian Noonan

you going to try it next

Jamie Martenson

year?

Well, we don't have any good trees.

I'd have to go like find an actual tree.

We have all the little saplings, you know, that probably aren't maple.

I don't know, whatever they put, they decided to plant in our little suburb.

But wismaple.org, again, is that website.

If you want to know more about the act of mapling or you want to get that beginner book, I know John over on our YouTube feed had asked if there was some sort of link to access that, but wismaple.org.

One more time to check that out and get more information if you want to try it on your own.

I'd love to know if people do it.

Oh, I wish

Brian Noonan

I had heard that interview, Jamie.

Is there any way I can hear that interview

Jamie Martenson

if I missed it?

You can.

All you have to do is go to civicmedia.us, click.

on the show tab at the top of the page, and you'll be able to listen to all of the past episodes of Daybreak over there.

So make sure you do that and check it out.

They're there in perpetuity, we'll say.

Brian Noonan

Oh, well, as long as they're in perpetuity,

Jamie Martenson

I'm

Brian Noonan

not going to worry that I'll

Jamie Martenson

miss it.

You will not.

I can

Brian Noonan

pick it up any time I want.

Absolutely.

This is, you know, Frank's, Frank, our executive producer, senior producer, whatever kind of, he's the big producer and

Civic Media Announcer

partners.

He's the big chief.

just in

Brian Noonan

stature

Civic Media Announcer

not

Brian Noonan

in not an importance Parker don't worry you just in stature used to work for sports stations so this was this is

Frank was very excited about this.

The Naismith Basketball Hall of Fame has announced this year's class, and there is a Wisconsin connection because Doc Rivers, the head coach of the Milwaukee Bucks, has been inducted this year.

So will Candace Parker, Ella Deladon, and Amari Stottemire.

They are among this year's class of inductees.

Frank asked this question and I will ask it for him.

Which Wisconsin athlete or coach deserves to be selected to the Hall of Fame next?

Jamie Martenson

Well, obviously, we're going off Doc Rivers' record, not this year.

I was going to say, his

Parker (Producer)

time

Brian Noonan

not with the

Jamie Martenson

box.

OK, there

Brian Noonan

we

Jamie Martenson

go.

Brian Noonan

He has a storied career, Doc

Jamie Martenson

Rivers.

He does.

He does.

His current record with the box all time is 96 to 99 as the head coach.

So not exactly great.

But I have to ask the two of you, so who would you put in this hall of fame for an athlete, a coach, or any of that?

Brian Noonan

From was I don't know.

Jamie Martenson

I'm not I'm not

Brian Noonan

this is this is a frank and Parker because Every athlete every pro athlete from Wisconsin whether it's baseball football or basketball I would have no I know and I'm guessing they're already in the Hall of Fame

Jamie Martenson

probably

Brian Noonan

I know the headliners.

Jamie Martenson

I know the good boys.

You're the sports guy.

Parker (Producer)

You've got some younger ones, though, that are not quite, like, eligible for the Hall of Fame, I think, definitely.

So that's where I'm going to be living in this conversation.

I think JJ Watt, I'm not a hermit,

Jamie Martenson

I'm not sure that he's old enough yet to be in the Hall of

Parker (Producer)

Fame.

Jamie Martenson

Tyrese Halliburton, would you put him in there at all, going into basketball, looking at that as an athlete?

Not a huge

Parker (Producer)

basketball guy, but I could definitely

Jamie Martenson

say that for sure, yes.

All right.

I mean, he's an Oshkosh guy.

He doesn't play for the box.

I get it.

You know, he's he's a guy.

Parker (Producer)

It

Brian Noonan

could be a Wisconsin

Parker (Producer)

resident.

You sort of open the camp and can of worms if you want to get into Ryan Braun.

Definitely.

There brother.

Yeah.

Jamie Martenson

The

Parker (Producer)

Roids go into the hall hall of fame career, but.

I'm

Jamie Martenson

going to give a hot

Frank (Senior Producer)

take.

More

Jamie Martenson

like a can of PEDs, am I right

Frank (Senior Producer)

Parker?

Oh good, thank goodness you

Brian Noonan

jumped in on your topic.

Like this is your thing Frank, where are you?

Jamie Martenson

I'm going to give a hot take.

You took your hat off.

I'm going to give a hot take on

Brian Noonan

this

Jamie Martenson

one.

If you're a Packers fan, you'll understand where I'm going with this.

I'm going to say Daniel Whelan, because I'm going for the Mount Rushmore.

Only because if you've ever watched the Packers special team, he might be the only one who's practiced the art of sports ball on the

Civic Media Announcer

special

Jamie Martenson

teams, which has been.

awful and he can actually flip a field and do his job well.

And that's the only reason I'd put him in there.

Not because, you know, he's got some long storied career with the Packers, but if you've watched the last couple of years, that's the most storied special teamers the Packers have ever had at this

Parker (Producer)

point.

This is a very good point.

Tony Romo in the Hall of Fame yet?

Jamie Martenson

Is Roma eligible yet?

He should

Frank (Senior Producer)

be.

Jamie Martenson

I'm sure he's

Frank (Senior Producer)

eligible, but he's not a Hall of Famer.

Do you think Tony Rome

Jamie Martenson

was a Hall of Fame quarterback?

I didn't say he was Hall of Fame

Frank (Senior Producer)

caliber.

He

Jamie Martenson

could be.

But he's not.

Frank (Senior Producer)

He could be.

Jamie Martenson

He's not.

Frank (Senior Producer)

I don't know, Frank.

What did he win?

Nothing.

You know.

Jessica

Jamie Martenson

Simpson's love and affection for a while.

That's what he wants.

Frank (Senior Producer)

Here's the question I pose, and I think this is a great way to look at Hall of Fame for any sport or anything in general.

Can you tell the story of the game without saying that person in there?

Let me tell you, I can talk all football without saying Tony Romo's name.

Let me ask you as a Packer fan is Jordy Nelson a Hall of Fame caliber talent.

Parker (Producer)

I don't know

I've thought about this before

Jamie Martenson

he was a good wide receiver because Aaron Rodgers was a good quarterback and that's happened multiple times with Packers receivers, right?

They get to another team.

They're not as great.

So does that make them Hall of Fame caliber?

Aaron Rodgers who could throw a great rainbow

Parker (Producer)

because you do have a little bit of a sample size when we went to the Raiders after

Jamie Martenson

wasn't great.

Parker (Producer)

So

Jamie Martenson

it wasn't great.

James Jones is another perfect example.

He bounced around came back to basically help save a season after Jordy Nelson speaking of

for his ACL and he had a better season there, but his age was catching up with him too at that point.

But I don't know if you put any Packers receivers in that category.

Frank (Senior Producer)

So is it safe to say right now that the next person that played for Wisconsin team to get into the NFL earned to the Hall of Fame will be Aaron Rodgers?

Parker (Producer)

It's very safe to do that.

Yeah,

Jamie Martenson

I

Parker (Producer)

think so.

Jamie Martenson

Yeah,

Parker (Producer)

because he's going to be a first or second ballot Hall of Famer.

Jamie Martenson

Yeah, for sure.

I think he has to be.

if people can take all of the delusion out of the ballot just based off his career.

They

Brian Noonan

have

Frank (Senior Producer)

to present

Brian Noonan

him his jacket in the dark.

That's

Frank (Senior Producer)

true.

Parker (Producer)

His return back to Lambeau when they do the Big Brett Favre welcome back thing will be in the bowl lights off.

Jamie Martenson

I hope it's a long time from

Parker (Producer)

now.

Oh, that

Brian Noonan

would be hilarious.

Jamie Martenson

God, I hope his knee

Brian Noonan

holds

Jamie Martenson

up.

All

Brian Noonan

right.

When we come back, it's more headlines for the Middle East and more as you need to know.

This is Daybreak.

I'm Brian

Jamie Martenson

Noonan.

I'm Jamie Mark.

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