Getting Results from Radio Marketing – Week One

WRJN remains one of Racine’s most effective and efficient media to market your business. HOW you do it is key. Over the next several weeks, I’ll share the FOUR KEYS to Branding and how they will help your business grow.

The FOUR KEYS are: REACHING the right people. FREQUENCY of your message. CONSISTENT reach and frequency over time. A COMPELLING MESSAGE.

This week, a little about REACH. You know who your most likely customer is. Are you a store that specializes in kids clothes? Then moms, right? Hardware and home improvement store? Homeowners. Senior Living Facility? The adult children of older folks in many cases. When you determine WHO will most likely respond to your ad when a triggering event happens, we can help with the number of times a listener hears your ad and what that message is. With radio, we can be sure your ad is heard at the right time too. You can sponsor popular features like news, Paul Harvey or big-time sports. Run early mornings or afternoons. You help determine WHO you want to reach, and we’ll find the right time to catch them.

But it’s not just about reaching them. All FOUR KEYS play a role. Next week, why FREQUENCY is so important…with scientific proof!