Downtown Racine has been named Wisconsin Main Street’s “Downtown of the Year,” the Wisconsin Economic Development Corporation announced, recognizing the district’s economic growth, programming and revitalization work.
WEDC presented the award, the program’s highest statewide honor, at the 35th annual Wisconsin Main Street Awards ceremony held March 19 in Wausau. The award is intended to recognize downtown districts that show measurable economic impact, innovative programming, and sustained, strategic growth.
“Showcasing the variety of success stories from communities large and small is always inspirational,” WEDC Secretary and CEO John W. Miller said in a statement. “The Main Street Awards ceremony celebrates the hard work, vision, and dedication of those who are working tirelessly behind the scenes each day to preserve and promote their downtowns.”
In its announcement, WEDC cited several milestones in Downtown Racine in 2025, including 21 new business openings and development progress tied to Breakwater 233. The agency also pointed to placemaking work, including the “20+ Kites” public art project, and a busy events calendar with more than 70 annual event dates.
Signature events highlighted by WEDC included First Fridays, HayMarket and Party on the Pavement, which the announcement said generated more than $1 million in direct spending in a single day.
“This recognition is incredibly meaningful to our entire team,” Downtown Racine Corporation Executive Director Kelly Kruse said in a statement. Kruse credited staff, as well as the leadership of the Business Improvement District board and the DRC board of directors, saying the award reflected years of planning and collaboration.
Andrew Dodge, identified as the 2025 BID chairman, also emphasized long-term goals in a statement, saying downtown leaders have focused on building a foundation that supports businesses, attracts investment and creates an experience people want to join.
“This honor is a testament to the vision and momentum that continues to build in Downtown Racine,” DRC chairman Austin Schultz said in a statement, citing strategic planning and programming.
Wisconsin Main Street is a community development program administered by WEDC that supports historic downtown districts through technical assistance, training and resources. Since 1987, WEDC said participating communities have generated more than $3 billion in public and private investment, along with thousands of new businesses and jobs.
Downtown Racine Corporation said it plans to build on the momentum, continuing programs aimed at improving quality of life and economic vitality in the city’s core.
More information about Downtown Racine Corporation and its projects is available at racinedowntown.com or by contacting kkruse@racinedowntown.com.
