Facial Recognition, Food Park Among Brewers’ New Stadium Features

MILWAUKEE, Wis (Civic Media) — The Milwaukee Brewers are introducing new features at American Family Field for the 2025 season, including facial recognition technology and a food truck park. Bobble-head fans also got some news this week.

The team announced that MLB Go-Ahead Entry, a facial recognition system, will be implemented at two entry points to speed up admission for ticketholders. The team says the system is optional.

“The Alley” Food Truck Park will debut on the left field loge level, featuring a new bar and at least four stationary food truck replicas serving local cuisine. The team plans to announce vendors in March.

Other changes include relocating the rideshare lot to increase capacity, refreshing the team store with a new customization area, and retiring approximately 1,600 seats to expand baseball operations offices.

The Brewers are also planning a tribute to the late Bob Uecker, the team’s longtime radio announcer who passed away recently. There have been discussions about a permanent “Uecker experience” at the stadium, though it may take several years to develop.

Single-game tickets for the 2025 season go on sale February 14, with various promotions scheduled throughout the year. Highlights include bobbleheads honoring team legends and players like Pat Murphy (June 28) and Brice Turang (July 26), as well as a Christian Yelich Bobblehead on August 9.

Fans can also look forward to unique items such as a Brewers Football Jersey (April 19), a Cribbage Board (May 17), and a Jackson Chourio Replica Jersey (June 7). Other promotions include T-shirt Tuesdays featuring Wisconsin artist designs, a Barrelman Cooler, team trading card packs, and seasonal items like an umbrella and tumbler.

Most giveaways are available to the first 10,000 to 30,000 ticketed fans through the gates.