Wisconsin Saves Day

Today is Wisconsin Saves Day. The Wisconsin Department of Financial Institutions (DFI) today announced Gov. Tony Evers proclaimed today, as Wisconsin Saves Day in Wisconsin. The proclamation is part of a statewide effort promoting automatic saving through the workplace with the Wisconsin Saves program to improve financial well-being. The Wisconsin Saves program is an employee-focused savings initiative, which started as a pilot program in 2020. The program provides Wisconsin employers with resources to encourage their employees to save for emergencies and the future with their paychecks by using the automated saving strategy of split deposit.

Participating employers receive free resources and a digital toolkit to educate their employees on the importance of building emergency savings, as well as the ease and benefits of saving automatically through split deposit. The research-based program uses the principles of behavioral economics and social marketing to change behavior. More than 100 employers in Wisconsin, representing approximately 15,000 employees, are already signed up for the Wisconsin Saves program and are actively using the program’s resources to educate their employees about split deposit and encourage the use of the automated savings strategy today.

Employers can sign up for the Wisconsin Saves program on the Wisconsin Saves website, or on the DFI’s Wisconsin Saves webpage, to receive a suite of resources to help them promote split deposit as a way they support their employees in reaching their personal savings goals. All Wisconsin employers are eligible. For more information on the Wisconsin Saves program, contact the DFI Office of Financial Literacy Director.