Shows›This Is Wisconsin›Meet the people building Appleton’s small business community
Meet the people building Appleton’s small business community

Meet the people building Appleton’s small business community

Thu Sep 17, 2026

0:01:40
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Small businesses help shape Appleton, Wisconsin — from neighborhood coffee and ice cream shops to marketing and sustainable retail businesses.

Local owners explain why they started their businesses, how rising costs affect their work and why affordable health care matters to small employers. They also share what keeps them invested in Appleton: a strong community, supportive neighbors and pride in Wisconsin.

Hear directly from the people building local businesses, and what they believe small businesses need to thrive.

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