Stacey Abrams in Studio

The views and opinions of this program do not reflect that of the staff and management of Milwaukee Black Media, but are the sole responsibility of the hosts and guests of this particular show.

to the mic with a boom ping ping wisdom sharper than the beast fear sting words like fireflies that light the night he turns the dark in the blazing bright boom ping ping the truth takes wing Milwaukee's voice let the city sing boom ping ping hear the freedom ring Sherwin

57 years and a bunch of close calls and a lot of near misses.

The Milwaukee Brewers have done it.

They are the world champions of Major League Baseball.

Our boys have won the fall classic and there's so much detail behind this win.

This was a dominant performance, not just during the regular season, but the way they carried themselves in such a fashion during.

The post season after 57 years, a few near misses and their measurable heartbreak along the way.

This group of average Joe's and grinders, your 2026 Milwaukee Brewers has reached the pinnacle of Major League Baseball for the first time in franchise history.

The commissioner's trophy was clenched Wednesday night, October 28th at Tropicana Field.

with the Brewers riding a strong Jacob Mizorowski star to a four to one victory over the Tampa Bay Rays in front of another large vocal gathering of Milwaukee faithful.

It's an achievement that generations of fans have been conditioned to believe would never actually happen.

The Brewers' small market status.

Can we stop with the small market?

Small market got a lot of wins.

I'm very fortunate.

A lot of us are, in fact.

I remember the Green Bay Packers win in 1997.

I was too young to see Green Bay earn the moniker of Titletown in their Super Bowl victories in the 1960s.

But I was there in 1997 with Brett Farr.

I remember going down to Water Street in bitter cold and snow and celebrating.

that Super Bowl win.

I remember the Aaron Rodgers Super Bowl win after a monstrous 2010 season.

I remember the Milwaukee Bucks Championship after another 50 years and we needed that one because that was during the COVID and everybody was locked up inside and the Milwaukee Bucks brought glory to this quote small market city.

I would have to say that this.

World Series is larger than those other Championships that I have been fortunate enough that we have been fortunate enough to bear witness to if you are a Generation X or maybe an elder millennial certainly a baby boomer You have seen a lot of sports glory in this town and we should be celebrating this because there's so many other

awful things and dreadful things that we lament about in this city.

And listen, they're still there before a moment.

Can we just table them and celebrate this incredible win?

This puts our city on the map yet again.

We never should have fallen off of the map, but now we are real serious contenders.

Ladies and gentlemen, only three states in the United States of America since 2010.

have been fortunate enough to win a major league baseball championship, a national basketball association championship, and a national football league championship.

Massachusetts, California, and now the third such state after last night's World Series victory.

Is Wisconsin and that is certainly something to celebrate and the celebrations were explosive and jubilant last night Depending upon the coverage that you were watching and I watched quite a bit of and it went on very late Had had a bit of a late night last night, please forgive me, but I'm here today.

I don't know how I just I don't want to miss this moment

Now, here's the other thing I got to figure out.

So I'm going to give you guys the parade detail.

They're not wasting any time with the parade.

The parade is tomorrow.

I have the parade roots.

I have the street closures.

I have the details of the Henry Mayor Meyer summer fest grounds and all the things are going to be happening.

Down there.

Here's the problem.

I don't, I don't know if I'll be able to get to work tomorrow because a lot of the streets that we need to use and utilize in the freeway access that some of us use to get to the third street market hall where we broadcast here at either good karma sports or one on one seven.

The truth is going to be blocked off.

So I don't, I don't think I can come to work tomorrow.

I don't, I, I have vacation time.

What isn't this what you have vacation time for?

Couple weeks ago we talked about the 1982 season and we reminisced about that whole year for my entire three-hour program and it was one of my most I think it is my most not one of my most the most listened to program that I have done since I've been on One-on-one seven the truth because people love a sense of nostalgia and I talked about my personal connection to the last World Series where I was seven years old my dad was working second shifts and I watched this the previous World Series run

with my mother.

So the excitement of all of this took me right back to my childhood and put me in a place where I didn't think I would ever be because you just don't think the Milwaukee Brewers are going to be of championship caliber and they are and here's the thing.

Now I got another problem.

I got to get season tickets next year.

Let me tell you why because I'm not going to get gouged like that for World Series tickets.

I go to a lot of sporting events.

I go to a lot of live shows.

I try to do.

As much as I can in the city of Milwaukee because believe it or not There's a hell of a lot of fun stuff going on in this town, but I just I love Live events.

I couldn't go to a single World Series game.

I was hoping now in the beginning We maybe we thought it was gonna go the six or the seven games only because that Elevates the fantasy of the brewers clenching the world series at home had they done that because those crowds last night a couple of arrests a few

If the people were arrested last night and there was a couple it was probably some jealous cubs fans that drove up here just to Be annoying and obnoxious But the dear district was absolutely electric Brady Street was electric water Street was electric The city really came together and contrary to popular belief ladies and gentlemen, it was very diverse There were so many different kinds of people and the last time I saw something like this in this town

was when the Milwaukee Bucks won their championship in 2021.

Because we didn't have a summer fest that year because of all of the COVIDs.

There was many different COVIDs floating around in the air in the 2021.

So the Bucks winning the championship, suffice as our big outdoor summer festival.

Hindsight being 2020, the trials and tribulations of keeping the Milwaukee Bucks in Milwaukee.

And it was a very contentious fight.

Scott Walker was the governor the people that originally agreed to purchase the team from Herb Cole were big Democrats.

They were big Obama people.

They were big Obama donors and because of the politics of the time We almost did not get the deal done because Scott Walker did not want to cooperate with people

who were Democrats who were agreeing to purchase the Milwaukee Bucks, build the new arena and keep them here.

Now, when I think back about how difficult that was, because we didn't know what the future was going to hold, there was no Bucks championship on the horizon.

We had no idea.

But what's the dear district that entire plaza has been and what it has meant to people in this city?

It was worth every penny, every angry argument, every political disagreement to have that place here.

I'm gonna take a break, come back, give you guys some details of all of the celebrations that's to come.

It's really gonna be an entire weekend thing.

Now I'm gonna need you all to pace yourselves now.

I need you to relax a little bit.

I got a lot of stuff going on this weekend.

You got the parade tomorrow and then you got the Halloweeny on Saturday.

Some of you are already freaky and weird and ghostly and gobliny and

ghoulish, but on Halloween, this is going to be a lot going on.

You got all the many different Halloween parties.

In fact, what the business is with my colleagues, Homer, Blow and Bailey Coleman, they're even doing a special Halloween business edition of what the business is and and daylight saving time and so you get an extra hour to get drunk.

Listen, I'm going to need y'all to relax a little bit this weekend.

Okay.

Don't drive your vehicles.

Drive a Uber.

Do not drive a vehicle.

The Brewers did it!

You are listening to The Truth with Sherwin Hughes on a championship edition of The Truth with Sherwin Hughes.

I'll be right back.

The Truth with Sherwin Hughes.

We'll be right back.

Until then, stay informed with the latest local news, stories, and community updates at 1017thetruth.com.

The conversation continues with The Truth with Sherwin Hughes, only on the award-winning 1017th Truth, live on YouTube at 1017thetruth.com.

From CBS58.com, the Milwaukee Brewers have announced plans for a championship parade and rally tomorrow, Friday, October 30th, celebrating the franchise's first World Series title.

The championship parade will begin at 10 a.m.

at North 4th Street and West Wisconsin Avenue, literally right outside of the front door here.

I think I need to call in tomorrow.

Sang it on the air right now.

It's probably not the way to do it.

I'm gonna have to figure that out later.

North 4th Street in West Wisconsin Avenue before traveling through downtown Milwaukee and ending at Henry Meyer Festival Park.

That's the Summer Fest ground.

A championship rally and fan festival will follow at the festival ground.

General admission to the festival park will be free until capacity is reached.

Finally, something is free, but capacity will probably be reached during the parade.

So if you're going to go get down there early, oh, look, I know this person is absolutely going to be not only at the mayor, Meyer festival park, but also in the parade himself.

Hello, Bob.

Hello.

Wow.

The first time.

And congratulations.

What's interesting and what's going to be interesting?

I don't know if you know this, but the Knickerbockers, the Knicks, who won the championship, do not want to shake hands with the president.

Now are the, you know, booers gonna do it too?

That would be interesting and that's all I wanted to say.

Talk to you later,

sir.

I don't know and I don't care.

I mean, I doubt it.

You got a lot of you got a lot of immigrants on that team on the brewers.

You got a lot of Latino Hispanics.

I don't I don't know.

Is the World Series winner even invited to the White House?

You know what?

Some will probably go.

I don't know.

I hate when it turns political.

I really do.

I try to look for moments that are above politics, however few and far between.

We got a damn election going on right now.

This has been one hell of a distraction and I'm going to say that we needed a little bit of a distraction.

I'll probably talk about how David Crowley was instrumental and influential.

and keeping the Milwaukee Brewers here.

I'm going to find the right time to have that conversation, but this has been a great and needed distraction from this election, which has turned out to be very contentious.

These ads are insane.

At this point, I just want the ads to stop.

I really do.

Well, they'll be over very shortly in fact once we get through this monster of a weekend And that's the other part like people are not gonna be all that focused on the election in the last couple of days of early voting And I don't know who that's going to hurt or help more Because this entire weekend is gonna be one non-stop festival and Halloween is on Saturday too.

I don't even know what to do.

There's too many things to do a Lot of things happening the

Brewer celebration is likely going to be the entire weekend.

I think I might even go dressed up as my favorite brewer.

For Halloween.

Abner, Rebe.

Best picture they got, my opinion.

I have some a lot of really fascinating stuff about how Milwaukee is going to benefit the economic benefits.

So just the World Series in and of itself is a monumental feat.

But the untold and hidden opportunities and benefits that this city is going to receive because of it It's going to be a story that continues to unfold absolutely through The next season where I know revenue was going to go up.

It's gonna be more traveling tourism.

There's gonna be more curiosity about the city

Think that we all stand to benefit from that now We're gonna have to have some serious discussions about how we can all equally partake in this new elevated status of the city because of this Baseball team, but these are certainly discussions that we are willing to have here on one on one seven the truth Let's see what else we got here.

Did I give you the details of the parade and whatnot?

Why don't we do this Xavier?

Let's ask folks via the YouTube poll because we didn't start the program with the YouTube poll Let's ask people if they're gonna go To the parade or the festivities.

Are you gonna go just a simple yes or no?

Do you plan to attend any brewers festivities this weekend a simple yes or no trying to get an assessment here yesterday with the YouTube poll I need to Start announcing the results of our YouTube polls

at the end of the show.

We talked about money in politics and money in politics also had a lot to do with the reason why we have two championship sports teams.

So I'm OK with taxpayers funding sports teams.

I know that's a very controversial take.

I know it.

But what has been brought to the city of Milwaukee is Milwaukee needed something.

I think we're still stuck in this frame of mind that Milwaukee was a factory city.

Oh, we have to bring the factories back.

Factories are not coming back.

You are never going to have the Milwaukee that your parents and your grandparents had, or in some cases, the Milwaukee that you had, because for us to have what we had back then, we'd have to lose a lot of the progress that we have made since.

And that is not going to take place.

We've been stuck in this weird identity crisis as a little itty-bitty, podunk small city between Minneapolis and Chicago.

What is our identity?

We're not a manufacturing town anymore.

We're a traveling tourism city for better or for worse.

That is what we are.

That is where the most money is made and spent in this city.

We bring conventions here.

We bring crowds here.

We bring fans here.

This is now our economic claim to fame and we have to embrace it.

Nobody wants to work in a factory, ladies and gentlemen.

And I know some time ago that was really good money for a lot of families, especially black families, but that is gone.

America does not make things anymore.

And for us to get back, if you ever wondered why we can't get back to making all the stuff we used to make and having all the factories and all the assembly lines and all of the plants that we had, that's because after World War Two, the world was not.

creating and producing because it was bombed out after World War Two.

Milwaukee still had its infrastructure.

Gary still had its infrastructure.

Chicago still had its infrastructure.

All these major cities, especially in the upper Midwest, could produce the products that the world needed.

Europe could not because of the war.

That is why we had all of the manufacturing opportunities.

But then Europe rebuilt itself.

Japan rebuilt itself.

And now we can no longer compete.

So instead of competing by building we compete by consuming So if we have sports teams here first of all, that's a luxury There's a lot of cities that don't have them and to be as small as we are not only is Milwaukee small It's getting smaller more people are leaving.

I believe that that trend is going to reverse It's still a reasonable place to live.

I mean hell the weather is great

You know, I'm not supposed to be happy about the weather and the global warming than the climate changes and all of the things but this has been one hell of a fall But the money that has been invested by taxpayers if we have the right Legislature in place and I have mixed reviews on what our legislature has been I think there's an opportunity for a better state legislature coming up on November 3rd and then

There are inaugurations in January because the influx of revenue that we are going to get from the championship team of I'm still going to say basketball because that's a claim to fame as well, even though it was six years ago.

But baseball as well is going to bring more revenue.

More revenue is more taxes.

More taxes means more dollars can get.

Divide up to communities that need them.

Here's the problem.

We had a Republican legislature in the state of Wisconsin I don't believe we're gonna have a Republican controlled legislature much longer meaning Milwaukee will get more of the revenue.

I think about this now.

The money is generated here

When the Milwaukee Bucks won their championship, people weren't partying in Waukesha.

They sure as hell weren't partying in Racine, not in Ozaki County, Sheboygan County.

They were coming here.

They were getting hotel rooms here.

They were going out to eat here and getting drunk here, spending money here.

Same with these Milwaukee Brewers.

People have all the money.

Oh, I got the economic impact numbers.

10 to $15 million per.

World Series home game.

That's just in concentrated economic impact.

Oh, this is fantastic.

It's very good news for the small city.

And I say our investments, taxpayer investments.

I know people get very angry because you want your tax dollars to go to God knows what.

This is the best return on our investment.

Ladies and gentlemen, sports is big business and we're a small town, a small market, even though we punch way above our weight.

The revenue that our little small podong town is going to be able to reap from this is untold.

We just need skilled politicians to invest that money where it needs to be.

Over the past decade or so with a Republican control legislature that has been very unfriendly to Milwaukee.

If we get a Democratic control legislature and a governor from Milwaukee, no less.

David Crowley knows uniquely where resources have not been allocated to Milwaukee.

So his first budget, I believe, will be reflective of the economic opportunities that this city is receiving uniquely because of your Milwaukee Brewers.

And we should be happy that we invested in them.

There was talk in 2015-2014 that the Milwaukee Bucks

Would be leaving if we did not build a new arena.

I didn't quite understand it at the time because the Bradley Center while on the outside.

It was still shiny It was old and its capacity was too low But also if you were inside the Bradley Center depending upon where you were seated Oh, there was gigantic cracks in the concrete that building was really really bad shape and there was a lot of contention a lot of disagreement about how we were going to keep

our basketball team here.

You heard from most people that had never been to a Bucks game, that had never met Bucks players, did not know the impact of having that team in this city.

They were very much disconnected.

They didn't care if the Milwaukee Bucks left because whatever would have cost taxpayers, people wanted that money invested in something else.

Once I realized what the revenue could be by having a sports team, I was on board.

In fact, full disclosure,

I did work with groups and organizations that lobby very, very hard to keep the Milwaukee Bucks here and to build the Pfizer form and to build the Deer District.

Full disclosure, I was a part of that effort.

But here's what solidified it for me.

You guys ever heard of a hip hop group very famous in the 1990s called Naughty by Nature?

You know, hip hop, hooray, ho, hey, ho.

Well, they're front man, guy named Tretch.

Came to Milwaukee because the Milwaukee Bucks at the Bradley Center used to do these things called 90s nights where at halftime they would feature different 1990s hip-hop acts Vanilla ice performed Julio performed may he rest in peace and Naughty by Nature performed I Was fortunate in that when those artists came to Milwaukee to perform for 90s nights

I would do their interviews on WNLV to promote 90s night and we would give away tickets and really encourage people to go to the Bucks games.

So I got to hang out with Tresh and Coolio Coolio story.

I can't tell you about because I'm sworn to secrecy on that one.

But just know.

Coolio was probably a lot worse than you thought he was.

Don't worry, it'll be in the book when I write it one day.

But Tresh was from New Jersey.

And he lamented to me because this was right in the middle of the conversations and the political dealings of how we were going to keep the Milwaukee Bucks here.

So I think Tretch was here in 20, he must have been 2015.

And he said, Sherwin, I'm from New Jersey and we lost the New Jersey Nets.

And he said, being from New Jersey, we completely and totally regret it because the Nets went to Brooklyn.

They crossed the river.

They left New Jersey and they went to a town.

that would welcome them with everything they were asking for, including a new stadium.

And he said, sure, when you all need to do whatever you need to do in Milwaukee to keep your bucks here, because we lost our professional basketball team in New Jersey and every single person regrets it.

So that was extra motivation for me.

Hey, Biko, can I can I have off tomorrow?

I. There's a.

Parade going on last time the Brewers We're in the World Series.

I was seven.

I'm 51 now.

I'm damn near dead beagle I'm never gonna see anything like this again and the parade starts at 10 o'clock and it's right.

It's gonna be right Xavier said he's all right playing a recorded show Xaver is not exactly the right person to ask cuz We'll talk about I'm gonna take a break come back

Talk about the economic impact of having a world series team and a little small poad on town Like Milwaukee who are listening to the truth with Sherwin Hughes on one on one seven if I'm I'll be right back

The truth with Sherwin Hughes will be right back on the award-winning one on one seven the truth live on YouTube and one on one seven the truth calm

Experience every conversation with The Truth with Sherwin Hughes on the 101-7 The Truth YouTube channel.

Like and subscribe today.

Apparently I'm gonna be at work tomorrow cuz I Didn't know that a lot of my colleagues were also trying to ask off work tomorrow, so I Could have planned this better actually All right, that's fine.

I think we're going to we're gonna take advantage of the moment.

You know what I might do tomorrow

I might because the festivities will the parade starts at 10 a.m.

It goes right in front of Where we broadcast from we broadcast from the third Street Market Hall if you are unaware and the parade starts on I gotta be home or just text to me so I shouldn't be calling it 4th Street is Bell our Phillips way It's it's 4th Street.

I still call

King Drive Third Street.

What can I say?

I also still call American Family Field Miller Park.

Sometimes I call a county stadium.

I'm I'm a creature of habit.

So here's what I think I might do tomorrow.

I'll call in to our call in number.

So I'll be on the phone and then I'll just go right outside of our doors here because where I'm sitting, I can see

Wisconsin Avenue, you know how angry I'm gonna be if I see the parade if I look to my right and I look out of these double glass doors and I see parade and I see festivities and I'm in here in this prison a broadcast prison So I think I might just call in and just walk out there get a little bit of the atmosphere and soak it up Let you guys hear a little crowd noise what I don't do

When I do on the spot coverage of things because I used to do Juneteenth day, which I never liked when I was a WNOV I would do Juneteenth day from the parade in the vehicle and I would call in to the radio station and just broadcast it's awful because people keep coming up to the car and Everybody's making a whole bunch of noise and you can't keep you know your mind straight So I won't do on the spot interviews with people, but I'll just be out there in the moment.

We'll figure something out

But I said if if I happen to jump in one of the parade vehicles like if a brewer says hey Sherwin come get in the parade vehicle Or if a fireman says Sherwin, would you like to jump on the fire truck?

I'm gonna have to get kidnapped by the parade.

So we'll see what happens tomorrow.

Oh Great, all right.

We got some economic impact stuff because there's still some folks that You know, you weren't able to go to a game You don't remember nor care about the 1982 season

You know, you don't really, you're not going to see any automatic and immediate impact.

There's a lot of people in the city of Milwaukee who are very detached from some of the social and cultural things that happen and that bothers me.

And my collaboration and partnership with Visit Milwaukee where every two weeks we tell you about what's going on any particular weekend in the city of Milwaukee and it's more things to do every single weekend.

If I was doing this Visit Milwaukee segment like five or six years ago, there wouldn't be half as many things to talk about.

Just the restaurants alone in this time.

We're gonna have several Michelin rated Restaurants in the city of Milwaukee and ladies and gentlemen that is a really big deal because there are some people in the United States of America that are foodies to the highest degree and they set their travel schedule their vacation itinerary Based on restaurants who have been rated by Michelin.

There's a very interesting story with the entire Michelin restaurant rating system

Many, many years ago, Michelin, a car tire company, wanted to figure out how they could sell more car tires.

And they came up with the idea of identifying the best restaurants all over the country so that people commute and drive and take vacations to these different cities where these Michelin rated restaurants.

Add and therefore more people driving more wear on the tires Everybody makes out the restaurants do better the travel and tourism of those cities that have those Michelin restaurants do better and you wear your damn tires out and Michelin is able to sell more tires now since moved away from Michelin just wanting this restaurant rating system to sell more tires because some of y'all don't even have Michelin tires, but

It's a very prestigious set of awards.

And what I'm hoping to do, little by little, is reshape the mindset that people have about this city, that there's a lot of great things to do, a lot of things to see, a lot of great artists come and perform.

Look, Carrie Washington was your Carrie Washington says she loves Milwaukee, loves coming here.

I'm talking to Stacey Abrams today, you know Stacey Abrams was a one-point in time the leader of the Georgia House and then she's been a crusader for justice and Equity in our election.

She's in town stumping for David Crowley.

She's gonna be in stu Joe with me at 11 o'clock today Also, I have another interview.

You know, we have our pink and blue health summit coming up and Erica Sinclair

Who is a public health professional and someone that we are partnering with for our pink and blue health summit on the November 14th at thrive on King Erica's gonna be in studio, too So we're gonna be talking about other things today, not just the sports ball and me having to come to work tomorrow during the brewers parade I still think there's a way I can get out of it What if I'm sick

I feel a fever coming on.

Let's talk about some money, shall we?

Oh, we got a lot of stuff here.

The Brewers World Series Championship can give Milwaukee a lasting boost in tourism recognition and business activity.

The strongest benefits will go obviously to the team and visitor serving businesses.

Milwaukee Securities first Brewer's championship on October 28, 2026 defeating Tampa Bay in five games.

Side note, if you saw any of the coverage immediately after the game, I was blown away.

That stadium was full of Brewer's fans.

Now, Wisconsin people, I understand, have an affinity for Florida.

Some travel down in Florida, they vacation in Florida, the Gulf side specifically.

Some are snow birds.

Some are permanently relocated.

I have a direct family connection to Florida.

My father grew up in Sarasota, Florida.

In fact, the home that my father grew up in is still owned by my family in Sarasota, the entire Gulf Coast, Tampa, St.

Petersburg, Fort Myers, all of that has completely and totally exploded in the last 20 or 30 years, but they just they must not be baseball people down there.

Or there the rays don't have a huge fan base because when they showed that stadium The blue and yellow hats t-shirts and jerseys it was more than half of that stadium But also the economics of this which is extremely important and also prohibitive for a lot of people It was less expensive.

It was still costly itself, but it was less expensive To fly to Tampa and luckily we can fly via Southwest you can fly direct

Don't like connecting flights because something gets lost I Get lost my luggage gets lost or sometimes a passenger that I'm flying with gets lost So I don't like flying Where there's layovers because this seems to be a waste of time But we can fly directly to Tampa.

It was less expensive to get an airline ticket round trip Get a hotel Round trip transportation from the airport to your hotel from the hotel

to a Tropicana feel Back to your hotel and get a game ticket Then it was to buy a single ticket Here in Milwaukee at am fan field.

It was insane.

I didn't see prices fall under 22 or 2300 dollars Standing room only tickets at am fan field were going for a thousand dollars not listen.

It is a once-in-a-lifetime opportunity

You just want to be in the moment and you want to be in the stadium I get it, but that's a lot of money and we did the comparison between a 1982 ticket there the cheapest tickets in 1982 to the World Series were eight bucks That's $28 and 93 cents in today's money.

I could not even fathom I couldn't even imagine being able to attend a World Series game at an FM field for less than $30 The world has gotten so greedy it has

Now there's a Conversation that I had recently.

I don't know how far it goes Maybe in the event that David Crowley gets elected governor and personally I think it looks good It's looking good for David Crowley now whether he wins or not is entirely on us.

That gives me a little bit of pause if Sports arenas are subsidized by taxpayers, which is extremely unpopular I think it still remains unpopular even when those teams win a championship.

It's just we don't talk about the taxpayers subsidy

There's something that needs to happen.

You have to set aside a certain percentage of tickets that are less expensive that are subsidized as well because of the taxpayers are footing the bill for the construction and the maintenance of these arenas in which very wealthy people are going to become even more wealthy because of the taxpayers investment in these different arenas and these.

Amphitheaters or stadiums or whatever Then there needs to be a certain percentage of tickets that never go above like 75 bucks There need to be subsidized tickets because it really isn't fair There are people that work very very hard and they don't make a lot of money And they're paying taxes and their taxes will go to a sports arena

that they will never be able to visit because they are priced out of it.

That is not fair.

So the conversation has begun.

I don't know when and how this would happen because we seem to be a long way off from building a new sports stadium or arena.

The Fiserv Forum is not even 10 years old yet.

I am fanfield is getting up there in age, but I don't know what the longevity of that is.

But no matter what, it's going to be worth it to keep them Milwaukee Brewers.

Milwaukee and who knows if they build a new stadium if they do it should be downtown That's another hallmark of a segregated city which and I don't know what to do about that Even the attempts to integrate this city to integrate the housing of the city is tough Because gentrification is a problem unless we just we put housing in places where there wasn't housing and we integrated from the beginning from the onset

and we're trying that with Section 8 available in some of these downtown apartments, but then you have a culture clash, which seems to be a bit of a headache for some.

But you're supposed to have, if you have these things in your city, consider yourself lucky.

If you have a casino and we do a professional basketball team, we do professional baseball team, we do an professional hockey.

All of those arenas and that casino supposed to be downtown you concentrate the economic impact in your downtown because downtown's are Business districts their business districts and they are financial districts in fact Wall Street in New York is the financial district of New York But you concentrate all of those things those money things downtown so the economic impact is more robust in one small geographic footprint

Our problem is we have our baseball stadium that's damn near in West Milwaukee.

You have Pottawatomie, which is in a swamp in the Menominee River Valley.

And then you have the Fiserv Forum, which is the only standalone that's downtown.

I think the admirals play at the panther arena.

So we have our large economic sports venues and our casino all spread out.

If we are able to redo this again at some point in the future, everything should be concentrated in one neighborhood.

I'm gonna take a break, come back.

Gonna talk to Erica Sinclair in a little bit about her partnership with us in the Pink and Blue Health Summit.

The truth with Sherwin Hughes will be right back.

More thoughtful conversation is just ahead with The Truth with Sherwin Hughes on the award-winning 1017 The Truth.

The conversation continues with the truth with Sherwin Hughes only on the award-winning 1017 the truth live on YouTube and 101 seven the truth calm

Our friends over at business Milwaukee projected

10 to 12 million dollars in total economic impact per World Series game Compared with approximately 5.1 million dollars for earlier postseason home games With the two World Series games played in Milwaukee that implies 20 to 24 million dollars associated with those two games alone using visit Milwaukee's estimate

The full postseason assessment is pending That's economic activity not necessarily tax collection collections or Business profits and when the total economic impact is available, I will provide it to you the beneficiaries would be hotels The money arrives via visiting fans media sponsors and baseball personnel

Of course, restaurants and bars, pregame dining, watch parties, celebrations, and alcohol sales.

Did y'all hear that they went through a month's worth of beer in Tampa Bay at one of these little bars?

They ain't never ready for Wisconsin people.

A month's worth of beer was gone in either a night or a weekend.

How were they not prepared for that?

Would like to see because there's a lot of black-owned restaurants.

I think too many I Say that because the menu is not diverse enough If I hear about a new black-owned restaurant first and foremost Miss Mamie goes and reviews them immediately and she'll put the content on social media, but the menus are exactly the same.

I don't know if we can fully capture

The food away from home category, which is a multi-billion dollar category a lot of people eat out every day They go out to eat more days a week Then they cook and maybe this is because more people are single or divorced or people are not having children But then that also makes me question the food desert situation that we've talked about

Pretty frequently this year.

So when I put together my year in review, the food desert conversation is going to come up because a number of grocery stores have closed.

I don't think people are going to grocery stores like that because a grocery store would implement.

Obviously you can get prepared food at grocery stores, but look at how many other places you can get prepared food all throughout the city, including having food delivered to your house via these different apps.

I don't think that people are going to grocery stores anymore.

And we we called up this great Greek tragedy that these grocery stores are closing.

First of all, grocery store profits are insanely low.

It's only about one to three dollars per one hundred dollars spent.

So if you spend three hundred dollars at the grocery store, the grocery store is lucky if they made nine dollars in profit off of your three hundred dollars worth of groceries that you purchase.

That's a really thin profit margin.

Then you add in shrinkage because people are going to steal.

People are going to.

You know, omit certain items from the self-checkout.

Grocery stores are not profitable.

And there's so many other ways to get food, like the explosion of restaurants in the city, blackout restaurants included, and even people that just make plates at home and then they sell them on the Facebook marketplace.

Side note, I would never, I don't know you lady.

I'm not going to just buy your plate of food.

You might have dogs and cats in your house that you let taste test the food before you sell it.

I cannot oblige.

So we've lost some grocery stores But it could be because people are grocery shopping less.

I'm be honest, which I used to go to the grocery store.

I don't know Once a week every two weeks and you get your big items every maybe a couple of times a month.

I got tired of it COVID changed my food shopping and consumption habits Going to the grocery store requires patience

Time energy and with food prices going up damn near exponentially more money now depends on what you eat and how you eat now it is in some cases Cheaper to get some restaurant meals and then have leftovers then if you were to purchase all of the ingredients and make that meal yourself I Like sandwiches I Think that they're a fantastic idea

I would like to give a proper shout out to a fellow by the name of the Earl of Sandwich.

I don't even know if that's a real person, but I think that's where the sandwich came from.

He was eating meat and he's playing cards.

He didn't want meat grease on his hands while he was playing cards He's like give me two pieces of bread so I can put the meat between the bread So my fingers don't get all greasy while I'm playing cards and boom the sandwich was born I don't know how true that is, but it sounds good There's a lot of different places in the city of Milwaukee and wish you can get a good sandwich

Corned beef is very popular.

It's goddamn expensive, but it's delicious.

And there are many restaurants in which you can get the corned beef.

I'm not arguing with you all about McBob's.

Not today.

The Brewers just won the World Series.

I do not feel like getting into a beef about corned beef.

And Benjy's is overrated.

Plus, I'm not going to Shorewood for anything.

If I'm going to Shorewood, I'm driving through Shorewood to get to the lake.

Let's say I want to make sandwiches at homeless and the corned beef sandwiches or whatever kind of sandwich you get a sandwich at a restaurant is 20 bucks You get a side maybe get chips.

Maybe you get fries.

Maybe you get fruit But you're gonna spend $20 on a sandwich But if you go to the store and buy the ingredients to make that same sandwich It's gonna be $57 or 92 cents and you're gonna have ingredients that you're

The conversation continues with The Truth with Sherwin Hughes, only on the award-winning 1017 The Truth, live on YouTube and 1017thetruth.com.

Welcome to our two of the truth with Sherwin Hughes and a little while next segment we're gonna be talking to Erica Sinclair She is the CEO of the health equity Project and also partnering with us at the pink and blue health thumb and so be speaking to her a little bit Why don't we do this?

Why don't we take a look at the YouTube chat comments?

You know if you haven't done so already

Go to youtube.com or Open your YouTube app from your smartphone or other mobile device search 1017 the truth hit subscribe And you will be delighted you who really will it's gonna be a feast for your eyes You'll be able to see the in-studio cameras and of course watch any shows you may have missed and watch shows live of course But more importantly you'll be able to be amongst friends and the oftentimes salacious

And I can't use that word.

That's profanity.

It's entertaining the YouTube chat is and they'll discuss obviously what I'm discussing on air sometimes the YouTube chat has its own Rules of engagement and conversation where they talk about who has the best chicken wings Can we just go ahead and stop arguing about who has the best chicken wings in the city?

Everybody has good chicken wings The chicken wing game has been so elevated

There was a period of time I'm dating myself now.

Where bars would have 10 cent chicken wings all night.

And they would do that to get you to come into the bar and drink more beer because the chicken wings are salty.

And you eat the chicken wings for 10 cents.

They no longer offer 10 cent chicken wings because for some reason a part of the chicken that was very much.

discarded has now become a goddamn delicacy.

Now, you ever see some of these elaborate displays of chicken wings?

I don't know what restaurant it is, but I'm appalled by this because they're going too far with it now.

There's a sour patch kids flavored chicken wing.

I will slap your mother and I don't want to slap your mother.

But I will.

Chicken wings are now a delicacy.

Now you get a plate of chicken wings.

I'm not going to say the name of the restaurant because it's black-owned and I guess I'm not supposed to do that.

I'm not supposed to talk negatively about the black-owned restaurants, but here's the thing.

They're not going to be open for a year.

They're on their way out already, I think, because the service is inconsistent and it's so expensive.

And I'll pay for an experience.

I will.

If you can offer a good, like a custom tailored experience while I'm dining, because I got to find

Some justification for the tip there has to be more if I'm paying 20% more than the food cost and food costs have gone Through the roof there has to be an atmosphere.

There has to be ambiance.

There has to be like custom tailored service There's got to be something that's got to be live music.

There's got to be dancing ladies There needs to be something because the restaurant game is extremely competitive

And if if the service is inconsistent, but here's I do have a problem.

I got a bit of a hypocrite Let me tell you how I'm a hypocrite.

I'll expose myself There's one particular restaurant in this city where the service is consistently bad, but the food is so good I Keep going back.

They have the best bloody Marys I've ever had.

I'm not even really a bloody Mary person, but these bloody Marys They make me tingle

in all the right places.

It's the Bridgewater Modern Grill.

The food there is just, your server is going to be upset at you for coming in, but that's just, it goes with the territory.

You're just going to have to be okay being a villain as a customer in that restaurant, but when the food comes, you forget all about that.

This place is known for if you order whatever your food or your drink The part of the server will just look at you like they don't even speak English and then they'll just go away They'll just walk away from you in the middle of your high.

I'd like the Bridgewater burger with the fingerling potatoes, please as a side and Then I'll do a spicy

Chipotle Bloody Mary and then your server Will look at you and disgust They're they're very angry at you and then they'll walk away and then they'll come back and at some point your food will come and you'll forget all about it.

That's That's how it goes, but typically I want I want the service to be commensurate with with the food, but we don't

We don't oftentimes get that.

But the restaurant game has stepped up.

The chicken wing game in this city has obviously stepped up very well.

And you can't argue about who has the best damn chicken wings because they're all good.

Even a bad chicken wing.

It's still a good chicken wing.

That being said, transportation businesses, airport trips, taxis, rideshares, parking and rentals oftentimes economically benefit.

When you have a championship team like we have here in the city of Milwaukee retailers also benefit I got to get some merch actually Apparel souvenirs groceries and tailgating supplies Workers benefit of course the workers at American Family Insurance Field are going to benefit they get additional shifts they're going to get additional tips and event assignments and then local suppliers of course

food deliveries, printing, cleaning, security, and equipment.

Another great benefit for us here in the city of Milwaukee, and we use this to our advantage.

I think that we do.

Since we have become a convention city, we had the DNC here in 2020, the RNC here in 2024.

I think the college Republicans are having a convention here at some point as well.

The Baird Center has been offering all sorts of conventions.

This puts our city

in the national spotlight.

National recognition, Milwaukee gets a larger audience for a small media market.

The championship of the Milwaukee Brewers creates an opportunity to introduce Milwaukee to people who rarely consider visiting.

I think that we are a much better alternative to Chicago.

It's easier to get around here relatively.

We don't have the transportation options that they have in Chicago, but Chicago has to have.

Those transportation options because there's something like three million people Milwaukee is about one sixth the size of Chicago, but it's a much easier city to commute in We are more reasonably priced our hotels are reasonable our restaurants are reasonable and we punch way above our weight when it comes to just overall entertainment If you're in Milwaukee for whatever convention, there's so many other things that you were able to do

While you're here in the city and that's all positive But you know what it also does is it elevates some of the issues that we have in this town?

A lot of folks are unfamiliar with Milwaukee how that's possible I don't know because whenever you travel and a lot of you do and you tell folks where you're from They're shocked They've never been there.

They've never really heard of it and here's something that I used to do that I don't do anymore Someone says and there's people that don't know where Milwaukee is because a lot of folks are directionally challenged

You give them a map.

They can't find most countries.

And so you tell them that you're from Milwaukee.

And of course, you're beaming with pride because you expect them to know all about your city and they know nothing about it.

So what I used to do is say, oh, we're north of Chicago.

We're 90 miles north of Chicago.

And they say, oh, OK.

Oh, I get it because they know where Chicago is.

Screw Chicago.

I'm going to tell somebody that I'm from Milwaukee.

And if you don't know where that is, I'll hand them a Google map.

I'm not using our relative location to explain to somebody who does not understand this town that we are in and where it is located.

I'm going to hand you a, I'll unfold a paper map and tell them to look at that here.

We're located here on the glistening shores of the Lake Michigan.

It's embarrassing.

Oh, you're from Milwaukee or here's the other one.

They have black people in Milwaukee that.

That one gets me because my response oftentimes is not only Do we have black people in Milwaukee on some days we have too many?

So we're a black city 40% of the residents here are African-American and As a black person that travels around the country a little bit not as much as I'd like but a little bit Whenever I meet some nincompoop that doesn't think or believe that there's black people here in the city of Milwaukee.

I'm even more disappointed

But some of the social issues that we have Here in our town, I think those need to be highlighted as well because when we had governor Westmore in studio Governor of Maryland, I'm gonna consider him a Top contender for the Democratic nomination in 2028 and let me tell you why because I think that he will outpole

and he will perform better in primaries than both Pete Buttigieg and Kamala Harris.

I don't think we owe Kamala anything.

I think we gave Kamala all that we had in 2024.

It didn't work out.

Sometimes when it comes to politics, second chances or not, they're usually a waste of time.

And we did a bunch of second chances with Bernie Sanders.

That didn't really pan out.

We have to continue to move forward instead of looking backward at a candidate that didn't get the nomination.

Hillary Clinton learned.

I don't think she ran again in 2020.

She didn't win in 2016.

That was it, right?

She's done.

And I appreciate that because she could have kept running forever.

Hillary Clinton could still be trying to run for president.

But she isn't.

But Wes Moore talked about the problems that they had in Baltimore.

The problems with education, educational attainment.

Their kids weren't on grade level either.

And they were able to make some substantial improvements.

They cut their homicide rate by something like 50% in a really short period of time.

So when Milwaukee gets more national attention, we have the opportunity to highlight who and what we are, but also get ideas and strategies from other cities that are dealing with what we are dealing with.

But they have found solutions.

It seems in this town, I'm not placing blame, at least not right now.

On why those solutions that have worked in other cities evade us here.

But the more elevated we are, the more likely we can.

hopefully utilize some of those solutions that have worked in other cities.

Take a break, come back.

I'm gonna be speaking with Erica Sinclair.

She's with the Health Connection.

I'm gonna talk to her in just a moment.

The Truth with Sherwin Hughes will be right back.

The Truth with Sherwin Hughes will be right back on the award...

Winning 1017 The Truth live on YouTube and 1017thetruth.com The conversation continues with The Truth with Sherwin Hughes only on the award-winning 1017 The Truth live on YouTube and 1017thetruth.com

Mean we tried you did miss Erica Sinclair She says she wanted some walk-up music and she named the song from the Black Panther soundtrack Wakanda forever This is not the song this is not I will play it next time you hear anyways You can also do the Milwaukee Brewers anthem.

I'm just watch certainly Shout out to the brewers.

I'm assuming you're a bit of a fan.

Absolutely Wonderful.

Well, thank you Erica for being here

I want to make sure I get all of these things correct because you are a very accomplished young lady.

Erica Sinclair, you are the founder and CEO of Health Connections Incorporated.

You also serve as co-founder of the Milwaukee Black Grass Roots Network for Health Equity and the Milwaukee Wellness Collective and co-lead of the Milwaukee Heart Health Learning Collaborative.

Additionally, you're a board member of the City of Milwaukee Health Department.

Welcome to the program.

Thank you.

I guess what started your interest in public

health?

My interest in public health started when I was young and my parents made sure that I was born into middle class.

They did all the things, made sure we were born into middle class.

They weren't, but they wanted to make sure we were.

And some of my family weren't.

And I was always around my family.

I was always at grandma's house.

It was back in the day when we had grandmas that, you know, dropped the kids off and she was always there.

And so realizing that there is differences in how we were living and how we had access to health care in particular we lived on 13th and Juno 14th and Juno and so Sinai was our hospital is how I'm gonna say it and So when things happened we went to Sinai like anything for better or for worse.

Hey, say you say what you got to say But I know that I had a doctor always I always had a primary care provider

because of how my family, my parents made sure of that.

And so those distinctions were obvious to me as a young person.

And as I grew up, it just always was something that I always noticed and wanted to understand, why doesn't everybody have equal access to the same type of care?

I do want to highlight health connection and commitment to improving access to health care services.

I'm also shocked by the number of people that do not have a physician.

Yeah, they

do not have a general practitioner.

They do not have a family doctor.

Yeah, is that because we used to have this thing called the Affordable Care Act where it made it a little bit easier for people to go to an exchange and and get some lower cost health care.

Are you are you still shocked in 2026 the number of people in our community that do not have a doctor?

I am.

We just had a documentary that we showed.

We have a mini documentary that we would love to share with people.

So that's one thing you can work with us on getting access to.

And then we have community conversations.

And we just had one a couple of weeks ago.

And interestingly enough, some of the people that were in the room, these are leaders in our community.

These are health professionals.

These are our thought leaders, our civic engagement leaders.

And I appreciate their honesty.

And they said they didn't have one.

And, you know, a lot of them have insurance.

Some of them don't.

If you're an entrepreneur like me, you know, we go in and out of ability to have insurance.

So I understand that, which is why Health Connection is a free and charitable clinic, as well as one that takes insurance.

So we're a hybrid clinic, which is unusual in how it's designed, but it's intentional.

Because when you get, you have a free, free clinic.

When you get insurance, you have to leave.

And so that means you have to start another therapeutic relationship with another provider.

And I intentionally designed, using my public health background, I intentionally designed health connections to, you get that provider you like, you get to stay.

And we get to help you get insurance.

So we're intentional about that so that we can keep people in care as long as possible.

Building a relationship with a healthcare provider.

or a doctor is extremely important because as that relationship develops, you feel more comfortable talking to your healthcare provider because health is a very vulnerable thing.

And also,

Erica, my doctor's seeing me naked.

You know what I mean?

I need to be able to know this man real good.

Unfortunately, I've been going to the same doctor for over 10 years.

So I think that that helps because I have less apprehension about going, especially when it comes to

preventative screenings and preventative medicine.

I'm old now, Erica, and there's certain things that happen when you get old, especially as the black man.

And we talk about the importance of these preventative screenings, especially things like prostate cancer and breast cancer.

Absolutely.

Prostate cancer, breast cancer.

As you say, getting older, I'm a woman of a certain age as well.

So as we do menopause and you think, oh, that's just because of menopause.

That's because of menopause.

And recently I had a health scare and I thought it was just because of menopause.

So I didn't really pay attention to it like I needed to.

And it tried to be something more serious than that.

And so I'm saying that to say and highlight what you just said, having a good relationship with your provider is paramount.

Because when you have those things happening, you have to have someone that really knows you to be able to give you an understanding of like, oh, this is serious.

Put it in context for you, give you the right advice about what your next step should be, and just, they just need to be able to get to you.

So prostate cancer, for example, yeah, black men get it more than anybody and get diagnosed with it, and it's more likely to die from it.

A lot of that is because just like breast cancer, we tend to be getting diagnosed as a late stage.

We aren't as connect to our providers as we should be.

We're not getting screened like we should be.

We also don't know our family histories, and that's an issue.

We don't know our family DNA history, like biological history, like a lot of times we don't know who our parents are, you know, mama, you know, what is it, what is it saying?

My daddy may be mama, you know, whatever that's that's saying is or you know, you improve your mother is but you know your dad Mm-hmm mama's baby daddy is maybe there you go So you know that one and and the other thing is you don't they know we come from Families where we don't talk about our medical history.

We don't talk about why people died They just died and so we need to do that more often.

We need to know why people died what diagnosis people have

um, having prostate cancer in my family, I didn't know that.

Um, until one of my uncles got really sick and he just told everything.

He was like, look, sudden such have this.

It's like, he just started telling him, like, why do you gotta be in your death bed to tell me that?

Like, we should not have to do that.

And that diagnosis that you get, that's not just for you.

That's for everybody.

We all need to know that because your diagnosis as my uncle impacts my son.

It impacts me because we're blood related.

So we have to know and understand these things.

And so it's important for people to understand genetics, understand who you're connected to, and understand what kind of health conditions they have, because that family history, it really, really matters.

And it opens up the conversation to have these health discussions with family members, because when you go and see a new physician, they're going to ask you about your family history.

It's

very, very helpful to know.

as much as you can about your family history because that can potentially guide some treatment for you.

When we found out, here's what's unfortunate about it.

The Black Panther himself, Chadwick Boseman, who passed away, I believe at 42 or 43 years old, from colon cancer was a tremendous wake-up call to a lot of African Americans, particularly African American men.

And it seems that here's something else that impacts our community at higher numbers and we find out at later stages.

When I got my first colonoscopy, I was at 42 or 43 years old.

And of course, I talked about my experience on the air because I'm very open and honest about health and health care and preventative measures that we can take.

The number of black men that had never had a colonoscopy blew my

mind.

And we had a conversation about it and I was lucky in that.

That conversation actually panned out to to have some benefits because there were a number of black ministers sure when I listened to your show I got my first colonoscopy because I listened to you and my doctor found polyps and I never gone I may not be here my family would have lost me so we have to take some of the the stigma away from some of these you know healthcare procedures how do you work through that

Erica

because

we have a mindset about health and health care and a lot of black men don't want to be vulnerable.

We got to get over that because dying is about as vulnerable as you can possibly live.

How do we get over those stigmas?

Absolutely.

So some of the ways you get get over those is to be in community with other people, especially other men so that you can have these conversations and be comfortable enough because everybody's learning together.

Everybody's sharing and you don't have to be in a position where you think you're by yourself trying to figure this out.

We're here to help you.

Health Connection Incorporated.

We have other providers.

We work with all the different clinics and the hospitals on purpose.

We are independent on purpose, because we work with all the other clinics and hospitals in the city, and we get people to where they need to go.

You need to have these conversations, and interestingly enough, you mentioned Chad Gubosman.

He's the reason why we started Wakanda.

So Wakanda, we started in...

when the pandemic was happening and people were coming out of it around 2022.

We actually did a screening, a private screening of Wakanda, because that was the first time a lot of people came back outside.

We did a purple carpet.

We had people dressed up.

We had to say, we had to talk to people about accessing health care, why it's important for you to do that.

And we talked about why, you know, that Chagua Bozeman passed away.

This is what he passed away from, and we need to talk about it.

and me to do it.

And so he is really one of our northern stars for the integrity and the amount of, in his hardest role that he had to play, which was a husband that was dying and a father that was dying, he showed up the strongest on screen.

That was the strongest character that he ever played.

And so that says a lot about how we carry, especially in the black community, how we carry these things for each other and how we need to honor each other.

So we honor him in his spirit and the work that we do, which is why we do what we do now.

And our mission is to be in the community, giving this kind of access to care because of the strength that he had and the knowledge that we got because of him.

So I agree, Colorado Cancer, when I had my colonoscopy, same thing, I found a pilot.

And I said, you know, I and nobody's talking about colorectal cancer.

It's not a regular thing.

So we partner with exact sciences who does has cologuard and no disrespect.

But I'm always about colonoscopies because those are gold standard.

If you have a cologuard, you don't get an option of actually seeing if there's a pile up in there.

So you can have the cologuard and it comes up and this happened to one of my colleagues.

It came up with something positive on the Color Guard.

Guess what?

Now he has to go back and get a colonoscopy.

Scared as I don't know what.

And so you should have went and got the colonoscopy in the first place.

You know that.

You talk to me all the time.

And that's what you should have gotten done in the first place.

So now you have to go get it.

Insurance-wise, you got a preventative care service with the Color Guard because that's the first thing you got.

Now you have a diagnostic care because you got to get that colonoscopy.

That's a different measurement of insurance.

an insurance fee.

It's a different fee.

So even from an economic standpoint, it makes sense to go get the colonoscopy first.

And a lot of folks that that haven't had one, I think they have misconceptions about what it is.

You're asleep and it's good.

It's good sleep.

Thank you.

You wake

up and doctors like everything.

I was like, can you

just prescribe that?

Because, um,

yeah, that's because that was good sleep.

But that's one thing that takes away the stigma when you have these detailed conversations about what the patient can actually expect because nobody in a vulnerable moment wants to be surprised by what's going to happen.

That's right.

We oftentimes have those discussions here.

Speaking with Erica Sinclair, she's the CEO.

of Health Connections, INC.

Can we talk about some of the different organizations that you partner with?

You partner with different groups in the community and discuss why collaboration between healthcare organizations, community advocates, and local institutions is essential to improving long-term health outcomes?

Absolutely.

We, Health Connections, we work with a lot of different organizations.

intentionally.

So of course the Milwaukee Health Department, I'm on the board, immunized Wisconsin for because we do COVID and flu vaccines in people's homes even, community centers, different places.

If you need access, we are there for you.

Prostate cancer, we do prostate PSA, so prostate specific antigen testing, which is a blood test, a blood test.

Everybody knows the blood test because when as a black woman, I walked up to you say, hey, you want to get this PSA test?

They're looking at me crazy.

Yeah, there are different methods now of prostate exams than the ones some of us may be familiar with that are let's just say invasive.

There's a less invasive way to test your prostate health.

And it's actually the preferred method, which is to blood test.

So we do the blood test, and we do it in a community where people are gathered.

We do that on purpose.

We make it.

We destigmatize it.

We actually hold basketball games and tournaments and such.

And so while you're there, it's like, hey, dip off, get this blood test real quick, and get back on the court.

We do things that are culturally relevant.

responsive, comfortable so that people can have the information that they need and space that they're comfortable in going into.

We know that we can't just be in our four walls and expect everybody just to come in and get the information.

We have to go where you are and we have to do it in places and spaces that you are comfortable in and it helps that I'm a black woman saying it to you, believe black women.

We save the world and we have birthed the world.

our trust worthy, and on top of it, our integrity, especially with health connections, we will tell you the truth.

We will tell you if it's, hey, you're going to wear, okay, so let me tell you, when you get there, you have to be careful about this, that, and the other.

We're not gonna tell you not to go places, we're gonna trust, you know, we're gonna let you make your choices, but we also are gonna be there when and if the choices don't work out.

So we work with people, we make sure you get what you need.

We're gonna take a break Eric.

We're gonna come back.

I want to get more details about the prostate health equity project and The upcoming pink and blue health summit in which we are collaborating together and that's gonna be on November 14th We're gonna talk about those things on the other side in studio is Erica Sinclair.

She's the founder and CEO of health connections

Inc.

The Truth with Sherwin Hughes will be right

back.

More thoughtful conversation is just ahead with The Truth with Sherwin Hughes on the award-winning 1017 The Truth.

Experience every conversation with The Truth with Sherwin Hughes on the 1017 The Truth YouTube channel.

Like and subscribe today.

Welcome back to the program myself Erica Sinclair who is the CEO of health solutions Inc.

Erica, let's talk about the prostate health equity project.

So how did it start?

Yeah, Dr. Melinda Stiley at Medical College of Wisconsin.

She invited me in to be a part of the multi trans.

across-discipline, trans-discipline group of people.

There were providers.

There's people that work in the community.

There's people who had, actually had prostate cancer.

And it just turned out to my uncle, who was a pastor who's passed, he didn't pass from prostate cancer, but he did have it.

He's the one who introduced me to her and introduced me to this project.

And when he was passing, he did literally pass the baton to me to take his spot.

to be on that team.

So I do this work in honor of him and all black men who have had and are at risk for prostate cancer, especially in the city of Milwaukee, in this county of Milwaukee.

So it started with Dr. Stiley doing projects around prostate cancer and really black men in Milwaukee around prostate cancer creating awareness and opportunities for people to get educated and get tested.

And we did the testing.

We do the testing in the field.

The one of our biggest ones, we did 53 people at the fatherhood summit last year.

And we were blown away by the response.

People were coming in.

And a lot of people that came to get tested, they came and got tested because another brother came and said, hey, I'm a survivor.

You need to get this done.

And having that help with Medical College of Wisconsin, the AgriOs, who are survivors, who are in the community, they're always good partners.

And also, Wisconsin Diagnostic Laboratories, because they allow for us to get those tests done for free.

So these are our partnerships.

These are the partners that we have to have in order to get these kind of things done.

and to give people to trust us in the system.

And so if those tests come back positive, then health connections actually walks people through to treatment, regardless of what system they end up going to.

Black men experience disproportionately high rates of prostate cancer, diagnoses, and death.

The Prostate Health Equity Project focuses on addressing these disparities through education.

community engagement and improved access to resources.

Gentlemen, it's very treatable when caught early.

In fact, Erica, correct me if I'm wrong.

One of the most treatable cancers, if caught early, correct?

Absolutely.

Absolutely.

And we encourage you to get it done.

We encourage the wives and the mothers and the women in your life to encourage you to go and get, you get yours done and she'll get hers done.

Get your breast, get your breast exams as well.

And there's actually a genetic connection between prostate and breast cancer.

There's a BRCA gene, and sometimes you hear people talk about the BRCA 1 and 2 genes, and those are aggressive.

And these cancers share that particular gene.

And so if my father has prostate cancer, then I have a higher risk of breast cancer.

And vice versa.

So that's why again when you get any of either one of these conditions You have to be able to tell others and your loved ones because they are at risk as well and they also need to be getting tested So that's why it's important for you all to understand this these connections here

Erica can we take a moment to discuss the importance of having a partner now I was once told Mm-hmm.

I didn't believe it, but married men actually live longer.

You would think the opposite would be true

But they do because having a partner will encourage you to go to the doctor, go and get your checkups.

Let's take a moment and talk about the importance, especially when it comes to men, black men in particular that have a wife or a supportive partner, encouraging us to go and get our health and medical

exams.

Absolutely.

That is absolutely true because you're not only living for yourself, you're living for that family.

And when you don't have a partner, it doesn't decrease your chances of living because you probably have a mama.

And she's going to make you go.

And you have other people.

And I believe that's why health connections is one of the reasons why we've made it to make so many inroads in the community, especially with black men.

We have an interesting proportion, a higher proportion of black men in our population, our patient population.

And I believe it's because we treat them like family.

And we, if you don't come, we're looking for you, but not in a way like we're hunting you down.

We're concerned that you didn't show up.

And so because we show that level of concern, when you do have a health issue, we see them coming back saying, hey, Miss Eric, I think I got something going on.

And they come and they get it figured out.

But it's because someone, especially a woman, a black woman, is looking for them and not for something bad, for something that's going to actually help them.

So yeah, I think it's creating that sense of community.

And it's real.

It's not a.

a fake situation at all.

I see people in the grocery store all the time.

Hey, Miss Eric, I got to make my appointment.

Yep, you do.

I've been looking for you like and being able because we live, you know, I pray I work in this area and so I can't get away from it and I'm not trying to.

The upcoming pink and blue health summit, the purpose, bring awareness to both prostate and breast cancer while creating opportunities for education, community connection.

and conversations about prevention, early detection, and survivorship.

Erica, what can and should people expect when they attend the November 14th Pink and Blue Health Summit?

Yeah, all the things that you just described, having access to this information about prostate cancer and breast cancer from people who've had it.

I mean, you can't get better than that.

And then for them, not to only say, I've had it and I survived it, but here is how you can find out if you have it.

And this is the information you can share with your loved ones, your education.

We will have health education, health equity ambassadors there who are coming through health connections on behalf of the American Cancer Society to be able to help with the education component.

They actually are getting their trainings tomorrow.

dedicated to making sure that we have other people in the community, besides just us, that are loved ones that pollinate.

I call them our pollinators.

They're in the community all the time doing all kinds of things.

They're part of NAACP.

They're at the Wisconsin Black Historical Society.

They're all over the place.

Marquis Urban League.

And when you have those people that are educated about these things, that's how we infiltrate the community with this information in ways that are actually accessible.

And that's a part of health care access that we don't often talk about.

It's not just whether you can get to the doctor or not physically.

It's whether you can get that information to even be to have that that impetus and that that that push that you need to pick up that phone and make that appointment and go.

If people want more information about health connections incorporated.

Telephone number detail about the services that y'all for where do we suggest they go

sure it's 414 999 1099 it's a easy number one more time on the phone number sure 414 999 1099

and for people that use the internet is there a website

yes is health connect mke.org health connect mke.org

The goal is to ensure that individuals, especially those facing disproportionate health challenges, have access to the education, resources, and trusted relationships necessary to make informed decisions about their health.

Through partnerships like Health Connections and the PHEP, we're working to make preventative care conversations and opportunities.

more accessible throughout Milwaukee, the upcoming pink and blue health summers where you can get all this information and more.

It's going to be a thrive on King on November 14th.

Erica, thank you so much for joining.

Thank you for having me.

The truth with Sherwin Hughes will be right back

More thoughtful conversation is just ahead with the truth with Sherwin Hughes on the award-winning 1017 the truth You're listening to the truth with Sherwin Hughes where meaningful conversations happen every day on the award-winning 1017 the truth

Make sure you stay tuned to the program Going to have the Stacey Abrams in studio.

She is in town Stumping for David Crowley.

She's got a number of events that she would be doing with our county executive and Democratic nominee for governor In case you don't know or maybe you forgot Stacey Abrams is a New York Times best-selling author entrepreneur and political leader

She served as the minority leader in the Georgia House of Representatives and she was the first black woman to become a gubernatorial nominee for a major party in United States history.

She's going to be in studio with us at 11 o'clock and she's going to be on time.

She's already here is what I come to find out because Erica saw Stacey Abrams when she was coming down the stairs.

So Stacey Abrams.

Here hanging out.

I don't know probably signing autographs and celebrating the brewers because why wouldn't she be Have some more brewery stuff here.

Oh The parade route We got to figure something out because I don't think I'm gonna be able to get to if I can't get to work tomorrow Then I obviously can't broadcast if all the streets are gonna be blocked off and the freeway is gonna be blocked off I can't I can't come to work out of being a parade.

I won't have a choice.

I'm the victim here

Apparently Ben Jammin is over here snitching.

Let me tell you what Ben Jammin did.

Ben Jammin basically said, don't let anybody take off work tomorrow for the parade.

Ben Jammin is from Racine.

Ben Jammin don't understand.

Oh, everybody's going to want to take off.

That's what he told.

What is Biko?

What is he?

He's the manager here.

Manager of Milwaukee Black Media.

I believe he's the content director or manager.

All right.

Well, Ben was like, oh.

Hey, Biko, don't let anybody take off of work tomorrow.

What's Ben's title?

Annoyance?

Shout out to Ben Jammin', but come on, man.

This is a once-in-a-lifetime kind of thing.

Like, I don't... I mean, what are they gonna do?

Are you gonna fire me?

That's strange that things have happened, actually.

Have I ever been fired from radio before?

No, but I've quit a bunch I quit here I Quit a WNOV because I Stands what I can stand until I can't stands no more and Then the previous one on 1.7.

I absolutely quit there that place was just miserable I Guess I am due to get fired.

It's been a while.

I just want to

I want to be in the parade but not have to work.

You know what I'm saying?

Like I don't want to have to be responsible for how am I going to do a three hour show tomorrow?

This is insane.

Nobody is thinking about me and my needs.

Why are my needs not getting met?

I mean everybody else's needs.

I'm a people pleaser.

Can't even say that with a straight face.

Oh You know what I have here There's so much stuff ladies and gentlemen so much good journalism Okay, here we go you guys ready for this By the numbers Milwaukee Brewers are world series champions for the first time the Brewers beat the Tampa Bay Rays 4 to 1 in game 5 last night

Capturing the title and wrapping up one of the most dominant post seasons in recent memory.

It also should be noted only three us states have a Championship basketball team major league baseball team and football team since 2010

the state of Massachusetts, the state of California, and now Wisconsin joins that very elite group.

It also should be noted the other two are very blue states.

I'm hoping that we become a blue state on November 3rd.

You guys want to talk about voting and elections?

Do you want to talk about it?

We got to talk about it.

We'll talk about it when Stacey Abrams gets here at 11 o'clock.

All of the things about the campaigns and the elections because we got a gubernatorial race going on and you all need to vote.

After leading the majors with 103 wins during the regular season Milwaukee Brewers went 11 and two in the postseason including seven comeback wins The latter mark was one shy of the record shared by the 1997 Florida Marlins 2002 Anaheim Angels in the 2015 Kansas City Royals according to Major League Baseball

Here's a look at the Brewers championship by the numbers for With the Brewers winning their first title for MLB franchises remain without a World Series crown The Rays of course the Colorado Rockies the San Diego Padres and the Seattle Mariners The next number is six Six consecutive plate appearances with a hit by

Cooper Pratt spanning games four and five a world series record for a rookie The 22 year old streak ended with a sacrifice fly in the sixth inning Wednesday night that put Milwaukee up four to nothing that made him the first rookie with three straight multi RBI games in the world series 10 number of successful automated ball strike system challenges by series MVP William Contreras

In the first fall classic utilizing robot umpire technology Contreras led baseball with 185 challenges and 105 overturns during the regular season and the all-star catcher was right on 10 of 13 appeals in the world series 11 Hits by Jackson Cheerio the most by a player in a five game world series

He had 10 hits in the first four games, tying a fall classic record set by who?

Babe Ruth in 1928.

Shout out to Jackson Shuria.

Next number is 18 consecutive scoreless innings this postseason pitched by Aaron Ashby, who broke the record for relievers of 16 by Cleveland's Andrew Miller in 20.

16 30 Milwaukee's market size rating out of 30 major league baseball teams defined by Nielsen as a non overlapping geographic region that groups counties Based on television viewing areas.

We're the smallest market in the country and just won the World Series 40

Four.

Years since the Brewers last played in the World Series in 1982.

Then in the American League, Milwaukee lost to St.

Louis in seven games, Hall of Fame slugger Hank Aaron, who played much of his career with the Milwaukee Braves and finished with the Brewers in 1976, also wore number 40.

Four.

Oh, you had to know this number was coming.

Yeah, freaks.

69.

Years since the Milwaukee Braves won the 1957 World Series, the city's last major league baseball championship.

Milwaukee teams had lost six straight potential World Series clinching games before last night.

The Braves blew a three to one lead to the Yankees in 1958.

The Brewers squandered a three to advantage against St.

Louis in 82.

And the Rays beat the Brewers in game four on Tuesday.

The Braves moved to Atlanta in 1966.

The Brewers arrived in 1970 after playing one season as the Seattle Pilots and shot out to Bud Selig for bringing baseball back to Milwaukee.

Bud Selig was a car dealer.

422 a statue of longtime broadcaster Bob Euker sits in the last row of section 422 at Milwaukee's American Family Field Euker died in January of 2025 at the age of 90 after announcing brewers games for 54 years that is absolutely

I couldn't imagine doing the same thing for 54 years.

That is truly a love of the game.

All right, do we need parade information?

Where's my parade information?

I need to study this route.

The championship parade will begin at 10 a.m.

at North 4th Street in West Wisconsin Avenue before traveling through downtown Milwaukee.