The World Has Changed

Transcript

The World Has Changed

The Truth with Sherwin Hughes · Fri Oct 16, 2026

Sherwin Hughes

The views and opinions of this program do not reflect that of the staff and management of Milwaukee Black Media, but are the sole responsibility of the hosts and guests of this particular show.

the mic with a boom ping ping wisdom sharper than a v's fear sting words like fireflies that light the night he turns the dark into blazing bright boom ping ping the truth takes wing and walkie's voice let the city sing boom ping ping hear the freedom ring

Sherwin Hughes

Welcome to the program.

Today is Friday, October 16th, 2026.

I am very happy to report that the Milwaukee Brewers will be making a return to the fall classic after 44 years.

And I do want to take some time to have a conversation about this moment, how monumental it is.

And I think at the end of all of it,

This is wonderful for the city because myself and my colleagues have lamented for a good portion of our broadcast days and hours on the horrible things that have taken place in this city, especially over the summer, the violence and the crime and the shootings.

This is something that is very, very optimistic.

Now, I know there's going to be some people out there that's going to be mad and they're going to find something pessimistic to say and we'll let them have that.

But at the end of the day,

This is something that is very much needed in a city in which the divisions are still real.

They are very tangible and they are measurable.

At least give us maybe four games, possibly seven games, or we can all root for the exact same thing.

I also want to comment on how much of a real blessing it is to be able to recall.

44 years ago.

Now I was young.

I was in second grade in Miss Caldero's class at Dean Elementary School in Brown Deer.

My now 37 year old little brother would not be born for another seven years.

Ronald Reagan had just recently been elected and was facing his very first midterm election and I'm gonna go through a whole bunch of other things that if you are old enough and fortunate enough dare I'm going to say the best kind of privilege is the privilege of age and to be able to see the changes in the world over this period of time so I'm gonna go back down memory lane a little bit for those of you that are old enough to remember I do hope you

get some enjoyment out of these couple of segments that I'm going to do.

And for those of you who may not be old enough to remember the 1982 World Series and the Milwaukee Brewers versus the St.

Louis Cardinals, I'm going to give you a perspective on exactly how much

this world has changed in 44 years.

Ladies and gentlemen, that is a very long time and I say that because there are so many people that never never even made it to live on earth for 44 years and we get to have a conversation about it.

I was just reflecting on just my life in that time going from being in second grade to having

A career in politics and policy, campaigns and elections that I can honestly say that I am proud of.

Worked for a member of Congress.

A mayor was an appointee of a governor.

Worked for a state senator.

Managed more campaigns than I cared to remember or recall.

I've met three US presidents and now I host one of the most listened to talk radio programs in the city of Milwaukee.

That ain't bad.

Now, hell, it took 44 years to do it.

I graduated from high school.

I graduated from college.

Yes, I did start my master's degree coursework.

But then after a while, I was like, nah, no thanks.

I think I'll be OK without a master's degree.

But all so much can happen a lot can happen all that has happened in the last 44 years I want to try and put it into perspective Ronald Reagan was president Michael Jackson hadn't even released thriller yet There was no internet no Google no Facebook no smartphones no text messaging just with those handful of things I just mentioned the world Wouldn't even know how to act wouldn't even know how to communicate

If we didn't have smartphones, if we didn't have text messaging, no Googles and no Facebook, we're talking about things that people in this modern world in 2026 use not just every day, not just every hour, but in some cases every single minute.

Most Americans had never heard of HIV or AIDS.

The Soviet Union was America's greatest geopolitical adversary, I would say it still is.

and millions of Americans live with the fear of nuclear war.

Another interesting thing about HIV and AIDS, ladies and gentlemen, it's basically been cured.

You can live a normal, regular life and be HIV positive.

Back then, it was a death sentence.

We didn't know what it was.

We didn't know where it came from.

We just knew it killed a bunch of gay people.

Then it killed a bunch of black people.

Now you can get on prep and never get it.

Like that is a monumental leap.

and medical technology.

Ronald Reagan was only 20 months into his presidency in 1982.

The former Hollywood actor and California governor was preparing for his first midterm elections, November 2, 1982.

At the time, to give you some perspective, Ronald Reagan was the oldest person elected president of the United States.

November of 1982 Ronald Reagan was 71 years old Donald Trump is currently president in the year 2026 and Donald Trump is 80 and let me tell you what that's a reflection of because when Reagan ran I believe he was 69 years old when he got elected that was Embarrassingly old because life expectancy was actually shorter.

It was shorter for men at the time Reagan essentially got elected

at the end of his normal and natural lifespan when you compare his age to that of the average American man.

Donald Trump is 80 and is president of the United States right now.

So just the increase in lifespan is reflective in our leadership, whether that's a good thing or a bad thing, I suppose.

I'll leave that up to you.

America was suffering through a brutal recession.

Unemployment reached 10.8% in November and December of 1982.

That was the highest rate in the post-World War II era up until that point.

Interest rates had been extraordinarily high as the Federal Reserve fought inflation as they are trying to do now.

Families struggled to afford homes, cars, and groceries.

Mortgage rates were almost unimaginable by modern standards.

The average 30-year fixed mortgage rate exceeded

16% in the fall of 1982, a family buying a $75,000 home could face a punishing monthly payment relative to their income.

Reagan's economic revolution was underway.

Tax cuts, deregulation, reduced domestic spending priorities, and a tougher stance toward organized labor were changing the relationship between Americans, corporations.

and government, and 44 years later we can see what those changes have turned out to be.

Democrats control the House of Representatives, Republicans control the Senate.

In the November midterms, Democrats would gain 26 additional seats in the House, which was a major setback for Ronald Reagan and his party.

The Cold War dominated national security, the Soviet Union still existed, the Berlin Wall still stood, and Americans worried about nuclear annihilation.

School children learned about fallout shelters while nuclear war anxiety influenced movies music and political activism I don't think that we Grasp how significant that was at that time.

So you guys remember?

tornado drills I'd imagine school children still do tornado drills those weren't tornado drills

We don't have tornadoes in Milwaukee in fact in the last 44 years if we've had any we may be had one and it's been recently and I would say the one that we had fairly recently probably a result of how the climate has changed in the last 4.4 Decades, but we don't have tornadoes in Milwaukee were too close to the Lake, Michigan's Those were nuclear war drills

Because where we went in our school, I remember looking at the the black and yellow signs the fallout shelters Which every school had I don't know what they use them for now storage I'd imagine but you had tornado drills because they didn't want to Mess us up psychologically so the previous generation the baby boomer generation because they really had the threat of nuclear war because we had the the Cuban Missile Crisis I believe in 1962 somewhere around them

They did duck and cover and some of you are old enough to remember duck and cover where all the nuclear weapons have been dropped.

Hey school kids Get underneath your desk and cover your head In the events of a nuclear war that wouldn't you would have been vaporized and you just would have been vaporized underneath your desk with your arms covering your head Henry Meyer was Milwaukee's mayor in 1982 he had been in office since

1960 and would remain mayor until 1988 the Brewer's World Series appearance happened during his 22nd year in office many of you have memories of Mayor Meyer in fact I have memories of Mayor Meyer speaking of which I found a clip of Henry Meyer when he was leaving office in 1988 he had some parting words because at that point he had been in office for almost a full generation

And his speech was profound in that it was very reflective of what is happening right now.

I think I discovered this speech probably four or five months ago.

In fact, I sent it to Mayor Cavalier Johnson.

And then the mayor was like, holy smokeshow.

And thank you for sending this to me because it's eerily similar to what we are going through right now.

And Mayor Myers, he is leaving.

the office of mayor after serving for 28 years.

He was elected in 1960.

He left office in 1988 to make way for John O. Norquist.

That has a whole nother political regime in Milwaukee.

He said that this is what Mayor Myers said.

We have to be aware of the Republicans in Madison that do not respect Milwaukee and are not giving the city of Milwaukee the resources that it fairly deserves.

Like that could be said absolutely right now.

and where we are as far as priorities go when it comes to the state legislature that is still Republican controlled.

That's a fitting statement even for today.

The ballots that some of you have received and some of you are going to early vote in four days.

The election is in about two and a half weeks.

You're going to see three ballot referendum that are reflective of.

the Republican control and stranglehold that they have had on the Wisconsin State Legislature, even though they are likely to lose their majorities in a couple of weeks, they want to make sure that their political grip on the state of Wisconsin is permanently enshrined in the Wisconsin Constitution.

Now as we get closer to the midterm elections on November 3, 2026,

I'm going to go over in a little bit more detail those three ballot referendum questions.

And basically you're just voting no on all three of them.

If you don't want the Republicans to have control over the state and change the Constitution to reflect their priorities long after they are out of power in the state house.

So you're just voting no.

Now, if you want to go through all the complicated wording and verbiage of those reference, oh, we can do that because I got time, but just to make it easy.

Vote no on all three.

I'm gonna take a break come back And continue this snapshot.

Oh wait till I get to popular culture wait until I get some music the television shows that were popular in 1982 the price of a brand new car in 1982 was $9,700 I'm even gonna tell you what the most popular models of vehicles were that were sold in 1982.

I'll be honest with you 1982 the car sucked

Even the Corvette suck cars were they were ugly.

It was the malaise era America didn't really know how to compete with its new foreign rivals because now Japan was making cars and Europe was making cars competing with the American market our cars sucked They were terribly ugly weren't reliable We're gonna talk about all of those things as we are congratulating the Milwaukee Brewers

for returning to the Fall Classic after 44 years and I find it necessary to start my program this way because when they go back to the World Series, who knows, maybe next year, maybe in another 44 years, I want people to be able to reference this program so they can get a sense of how we were thinking and feeling and what we were discussing on this return to the Fall Classic in 2026.

We're listening to The Truth with Sherwin Hughes on 117 FM.

I'll be right back.

The Truth with Sherwin Hughes will be right back on the award-winning 1017 The Truth live on YouTube and 1017thetruth.com The conversation continues with The Truth with Sherwin Hughes only on the award-winning 1017 The Truth live on YouTube and 1017thetruth.com

Sherwin Hughes

You all were playing this song in the summer of 1982.

What's your phone number by a legendary group called The Time?

In fact, you know what I'm gonna do today?

The music was dramatically better in 1982 than the cars were.

And the music that you played through your paper tin sounding speakers sounded awful, but man, the music was good.

Michael Jackson hadn't even released Thriller yet.

Can you believe that?

That was an album that...

in many different ways, revolutionized music, popular music, elevated Michael to superstar status, not that he wasn't already, but also, I don't think, so if it wasn't for the Thriller album and however many millions of copies that it sold, because we used to have to go to a place and buy music that came...

on a large plastic disc and you had a contraption with a needle and you put a large vinyl disc on a spinning wheel and placed a needle in the groove and listened to your music that way.

Now your music is in the cloud and it's on your phone.

The entire world was different.

Sometimes when I think back to that era,

It seems like a completely and totally different planet and people were different.

The food was different.

food tasted different.

I know some of you know exactly what I'm talking about.

Since we have moved to high fructose corn syrup to sweeten everything, that has made Americans a lot more sick, a lot more unhealthy, and it's changed the taste of food.

It is a subsidy for corn farmers because people that grow corn

grow too much corn so the government said okay farmers we're going to take care of you we're going to take all of this excess corn and we're going to do a whole bunch of things with it even though the market doesn't want this much damn corn I don't even know when I eat corn I'll go to a fair and get an ear of corn per year maybe I don't even remember the last time I opened up a can of corn do people still buy cans of corn

I don't even eat popcorn anymore because popcorn is kind of stupid when you think about it.

Give me a moment to explain.

Popcorn is one of those foods that smells an awful lot better than it tastes for popcorn to be good.

You ever had plain popcorn?

It's like eating crunchy styrofoam.

It has no flavor now.

It's good for you and it's high in the fibers.

Okay fine But plain popcorn you have to put salt and Butter a lot of it.

I need my fingers To be shiny You know what the worst invention was and there have been many you go to the movies

Which I don't go to very often because even that technology has changed now the movies just they're just on your TV They're on your computer.

You just go to a website in cyberspace and just Grab a movie out of the cloud and and watch it or you go to YouTube like none of that stuff existed had you told me in 1982

that there would be a thing called YouTube.

How'd you even explain to somebody in 1982, I'm a seven year old in 1982.

Hey, a seven year old Sherwin who's got a little pot belly and an afro.

There's gonna be a thing called YouTube where you can watch everything.

Huh?

Yeah, yeah, no, you'll be able to go and there'll be a little, a phone will be in your pocket and you'll be able to.

Watch one on one seven the truth on YouTube.

It's it's every it's every video.

It's people recording stuff and filming stuff and putting it on on a YouTube.

Well, where is the YouTube in the air?

It's just it's in the air.

But how do you get to it?

You just type in some stuff.

Like on a typewriter.

No.

On a phone but the phone has a rotary dial and is plugged into the wall the phone is going to be Not connected to anything.

It's going to be in your pocket.

How can I put the phone in the pocket when the

Phone is connected to the wall in the kitchen and it's got a long Spiral cord that gets real stretched out because where the wall is where the phone is and where the kitchen table is It's 700 feet and you have to try to stretch the phone cords You can sit at the kitchen table and talk to your friends.

No, there's gonna be a phone and it's gonna be smart

What you mean the phone is gonna be smart.

It's gonna be able to automatically dial Yes, it's gonna be able to automatically dial and sometimes you'll call people with your butt cheeks with the phone Why would I call somebody with my butt cheeks?

It's not your fault You'll drunk dial a person with a phone in your pocket and you'll be able to go to YouTube It doesn't even make any sense when you think about it where we have gone technologically in the last 44 years is like

Even when we envision the future y'all know that we didn't envision this I Just watched the Premier in the unveiling of Tesla's new Roadster, so it's a big deal Tesla's coming up coming out with a new Model of vehicle production is gonna start in 2028 and I watched the 25 or 30 minute unveiling of this car the car the car flew

The car went it went upside down.

I can't even I can't explain it to you The car starts flat on the ground and it goes up this ramp and then the car goes upside down It's got jet packs on the bottom of it and the car flips around in the air and it floats down to the ground They showed a zero to sixty

60 time of this vehicle to illustrate its acceleration and this is not even the production of vehicle Elon Musk said and we can have our conversation about Elon Musk.

He might be a horrible racist, but damn he can make a car This car accelerated to 60 miles an hour in eight tenths of a second and you saw it live and you saw them actually time this vehicle go from standing still to eight tenths of a second and he said that the production vehicle is going to be faster than that

They actually have to reduce the propulsion and the power of the vehicle.

Let me tell you why, because if it was any faster human beings that were that would drive this vehicle, your retinas would detach from your eyes.

That is how fast this car is.

I never not seen nothing like it.

It has these.

These fans on the bottom that provides so much down for us.

It sucks the car to the road so tightly that it can actually hold itself upside down.

I'm not even kidding.

You can go to YouTube and look at the Tesla Roadster Premier.

Had you told me in 1982 that we'd have flying cars, I probably would have believed you because the Jetsons told us that we should have flying cars.

They're not.

Like I thought we'd be commuting to work in the air by now.

I mean, it's not quite that but Could you imagine a world where we actually have flying cars in the city of Milwaukee would have to put up reckless flying barriers because people would be flying their cars recklessly like how would you even 1982 was a long time ago.

That was the last time the Milwaukee Brewers were in the world series and the world has completely changed in 44 years.

If you think about this

If you go back to 1982 and some of you I'm gonna say are fortunate enough to remember that year if you go back 44 years prior to that that was before World War two that was before the civil rights movement 44 years prior to 1982 Jim Crow was alive and well in the United States of America allow me to continue

The Brewers played at Milwaukee County Stadium in 1982.

There was no American family field.

There was no retractable roof and no modern entertainment districts surrounding the ballpark.

The stadium was shared with the Green Bay Packers when the Packers played home games in Milwaukee.

You guys remember that?

And they wouldn't even cover up the baseball diamond.

They would just put the yard lines over the dirt.

Green Bay Packers and their opposing teams would get tackled on the dirt of a baseball diamond I remember like it was yesterday the Milwaukee Bucks played at the Mecca There was no five serve for them the Bucks were coached by Don Nelson and Sidney Moncree was becoming one of the NBA's premier stars

Milwaukee in 1982 was living in the consequences of industrial decline.

The city's manufacturing economy had once provided thousands of relatively well-paying jobs for workers without college degrees.

Factory closures, automation, and suburbanization were weakening.

The Economic Foundation of Milwaukee in 1982.

Milwaukee's black population was growing while segregation remained deeply entrenched.

The legacy of housing discrimination, restrictive housing covenants, freeway construction, and unequal access to suburban housing helped shape the geographic racial division still visible to this day.

I'm taking a break.

Come back.

Talk about some of the major cultural differences and shifts since 1982 it seems like it was a completely different world mostly because it was Congratulations to the Milwaukee Brewers as they return to the fall classic for the first time in 44 years And I believe this is something that this city so desperately needs We need something to be hopeful about and we need to be optimistic and I'm just gonna make my prediction right now.

They're gonna win it

And when they do, you will see celebration unlike anything you have probably ever seen before.

And I was there for the Milwaukee Bucks Championship.

I went to that series.

In fact, Good Karma Brands, ESPN, one-on-one-seven, the truth.

We hosted the parade and that was a monumental moment because I got to work with my colleagues at both TMJ.

And at ESPN, it was a fantastic moment.

The city was really, really excited.

And also, we were coming.

Washington said, coming out of COVID, we were still in COVID, and we really needed that ingestion of optimism.

But all of the brewers win the World Series.

People are going to burn stuff.

You know, black people riot when bad things happen.

White people riot when good things happen.

Like a car will be on fire.

I'm telling you right now I don't want cars to be on fire because that's not a proper way to celebrate But if you think about it Let's say there is a lot of turmoil in the streets And people are breaking things and throwing things you know how to pure joy and excitement a couple of cars get set on fire But then think about this for a second.

What if somebody breaks the big

Window at a Walgreens and the Walgreens is now it's open for everybody I mean the Walgreens technically is closed But you have all the jubilation going on you got riots in the streets because the Brewers won the World Series There's a bunch of cars on fire.

Come on if the Walgreens window was brought you wouldn't walk in and just look around yes, you would I've never looted before But I have a feeling that it would be surprisingly easy.

You know what I mean?

I'm not I'm not a looter.

I don't need to loot

But if the windows in the doors of the Walgreens of the CVS is already broken You know, I would just oh I do need more hand lotion.

I Do need more contact lens solution.

I'm not saying Did anybody should loot because the looting Looting is bad When black people are angry looting is bad, but what about looting when white people are happy?

Have we thought about the different?

Also on the program I'm not just gonna talk about 1982 today.

I want to have a conversation about Black owned businesses, but from a different angle And maybe I'm incorrect if I'm incorrect I really desperately want you guys to tell me that I'm incorrect and show me the right way I am here to learn just like everybody else doesn't it seem just from your perspective That when an African-American business starts it opens

and it promotes itself and prides itself on being authentically black owned, why don't they market their services to white people?

They just, they don't.

They do not.

Where it seems that if there's a white business that is open, there's a lot of variability here.

But it seems that white businesses will market themselves to literally everybody who has money, who has a wallet, and who might be a consumer of whatever that product is.

But it seems that Black-owned businesses don't dare venture into the communities that actually have the most money to spend on discretionary items and purchases.

So I do want to have a conversation about that.

So I want you to get your thinking about that.

Do Black-owned businesses choose to ignore the white consumer, even though they have the discretionary income, take a break, come back, continue talking about all that has transpired in the last 44 years?

since the Milwaukee Brewers made an appearance in the fall classic.

The truth with Sherwin Hughes on 1017 FM will be right back.

More thoughtful conversation is just ahead with the truth with Sherwin Hughes on the award-winning 1017 The Truth.

The conversation continues with The Truth with Sherwin Hughes, only on the award-winning 1017 The Truth, live on YouTube and 1017thetruth.com.

Sherwin Hughes

Shark Topping, Olivia Newton-John had a hit in 1982 with Let's Get Physical.

She wants to hear your body talk.

Another interesting fact about the year 1982, both MTV and Beyonce were both one years old.

What else was going on in 1982?

Milwaukee's black population was growing while segregation remained deeply entrenched.

The Milwaukee metropolitan area was a major U.S.

industrial center.

Companies such as Harley-Davidson, Briggs and Stratton, Allen Bradley, and A.O.

Smith were prominent parts of the economic landscape in 1982.

In 1982, you could drive down Milwaukee streets and see factory workers heading to second shift.

Taverns filled with people watching the Brewers and neighborhoods were manufacturing paychecks could support an entire family the Industrial economy was changing but the footprint was still here biggest television shows The Jeffersons was one of America's biggest television shows in 1982 George and Weezy Jefferson were still moving on up and Sherman Hemsley's portrayal of a successful outspoken black businessman

Was part of American popular culture it also should be noted that the popular television show the Jeffersons was a spin-off of all in the family Dallas was television royalty millions followed JR Ewing and the wealthy dysfunctional Ewing family Television viewers actually planned their Friday evenings around that show

The Cosby Show did not exist yet.

It would premiere two years later in 1984.

That's two years after the Brewer's World series of parents.

A show called Cheers where everybody knows your name, premiered in September of 1982.

The Boston Bar sitcom was brand new when Milwaukee played the St.

Louis Cardinals.

And one of my favorite shows at the time, Night Rider, premiered in September of 1982.

David Hasselhoff the Hoff drove kit a talking car that seemed like science fiction today vehicles can communicate with drivers navigate using computers and Assist with driving in fact when I drive in every morning I ask my vehicle to tell me what the top news headlines are and while I'm driving in I am getting those headlines fed to me by my vehicle talking cars that's nothing

Other favorite television shows included mash threes company Magnum PI dynasty the love boat Happy days, which was set in Milwaukee and Hill Street Blues There was no Netflix no YouTube no streaming television

Most households in 1982 watch broadcast networks with cable television expanding.

If you missed the show, you'd have to wait months for a rerun.

Now you can just rewind it.

Everything is available, even stuff you miss.

You don't miss anything anymore.

If you missed the show, just go somewhere on the Internet and watch it.

You had to get up to change the channel.

Many households still had televisions with physical knobs rabid ear antenna or Limited channel selections.

Some families had cable boxes with buttons and cords Do you remember having to get up to change the channel if you if you have to get up to change the channel now I Don't want your life

You understand what lengths I have gone to and gone through to find a remote control I will go right up to the TV past the TV behind the TV next to the TV to find the remote control Well, you kind of have to because right now if you don't have a remote control I can't turn many of my televisions off and on there's no physical buttons on my TVs anymore I Was the remote control we had a TV in the family room or the den or whatever that room was that everybody had in the 80s

My father sure would go change the channel.

I'd get up and I'd click click click click click click.

Oh stop go back click click click That was slavery I Was a slave in 1982 with the age of seven because I had to get up my father wanted the channel change or mother one of the challenges I had they weren't getting I was the remote control as a black child I Want reparations Yeah, people are not

Changing the channel manually anymore.

Do you remember when television used to go it used to end?

Television didn't broadcast 24 hours a day a television went off They played the star-spangled banner They'd show fighter jets flying over Mountains and then it would turn to static.

Do you guys remember?

I got to check the YouTube chat

Television used to stop broadcasting and wouldn't resume again until the morning So if you woke up in the middle of the night, I guess you could listen to the radio But television was like yeah, we have banking hours.

We're gonna close no more TV Nothing was broadcasting after probably what 11 12 o'clock.

I probably could look it up But television would just sign off.

So yeah, we're We're done for the day.

We'll see you tomorrow

LT says members only jackets, parachute pants, and he can still go roller skating in Starlight.

You know what, LT?

People could probably wear a members only jacket today in parachute pants and probably be somewhat in fashion and in style if they did that.

Let's talk to Vincent.

I know he remembers 1982.

That was back in his heyday.

I know you was cutting up in 82.

Weren't you

Vincent?

I was a very, very nice guy back in 82, but I'm certainly changed by now, but yeah, but I just want to talk about the shopping habits back in the day.

You know, all the different stores that have, have now gone by the wayside.

You tell my Boston store, Gimbal's Sears, which was, yeah, and Sears, which was the king of the, the king of the department stores back then.

They still have the

Sherwin Hughes

catalog.

You remember that Sears catalog?

It was huge, the Christmas catalog.

The Kip Sears catalog was huge.

Capital Court, which is midtown right now, was basically under decline.

And you had Northridge and Southridge were basically booming back then.

And so now they're basically down to nothing.

So the difference in the shopping habits of people in the city were totally different than what we do now.

Everything is online or these little stores that you have to go to that are still

struggling.

So yeah, it's a total difference from back in 1982.

Sherwin Hughes

Almost seems like a totally different world.

Thank you, Vincent.

Appreciate your call.

All right.

Got a whole bunch of folks calling in.

Do you guys remember 1982?

Even though I was a wee tot?

I remember so my grandmother was a huge baseball fan.

And my cousin Terrence went to the Little League World Series.

1986 so there is a familial connection to Baseball and my family and then if you go to YouTube Are you two Polar's asking a very simple question?

Do you plan to attend a world series game?

I'm actually shocked that 21% of you actually plan to attend 79% of you do not plan to attend but there's gonna be so many places in the city I want the city to really open itself up and I want people to explore different

bars and restaurants and parts of the city because everybody is going to have these brewers games on and I believe game one is going to be a week from today so go to a different neighborhood go to a place you've never been to before I know that when you are wearing your brewers gear this city does seem to be in much more unison and people are much more friendly because we need this optimism so you don't have to go to a game to be able to enjoy the spirit of this quite honestly once in a lifetime

Situation with our home team returning to the fall classics those whole bunch of places to be able to go to I know I'm calling in every favor I've ever done for everybody to get my hands on some tickets.

I'm over here trying to give away organs I'm trying everything now you guys know Carrie Noni juice our beloved little Carrie.

I call a little pick She is an on-field host for the Milwaukee Brewers and she has God bless her

giving me tickets to games this season.

So of course, I texted her last night.

I'm like, Harry, where are we at?

What do we got to do here?

And I'm offering things for just a pair of tickets to any game.

I'm offering things that I don't even have yet.

I'm offering her things that I would have to go out and get.

I'm offering her things that I might have to loot a Walgreens to get.

And she and I are in a battle.

And we're in a bidding war right now, so you please keep your fingers crossed, but I ain't paying no five six seven thousand dollars for a ticket to a game in my own city Check a break come back talk to Tracy and James on the other side the truth with Sherwin Hughes will be back shortly

More thoughtful conversation is just ahead with the truth with Sherwin Hughes on the award-winning one-on-one seven the truth

Experience every conversation with The Truth with Sherwin Hughes on the 101-7 The Truth YouTube channel.

Like and subscribe today.

Sherwin Hughes

I know you guys remember this old to interracialism in 1982, Ebony and Ivory, Paul McCartney and Stevie Wonder.

Oh, this is such a lot of black people and white people who literally hate each other.

That's so crazy.

Let's talk too.

Hi, Tracy.

How are you?

Morning.

Thanks for taking my car.

Yeah, you talking about the good old days.

Yeah.

But uh, I remember when the TV, you know, that would scare you to death if you fell asleep when it went off and then and you know when that back Okay, man, you jump out of your sleep man.

I used to be a trip right there

Sherwin Hughes

I can't even imagine that the television just stopped broadcasting at a certain time like every night 11 o'clock sign off and that was it no more TV till the morning

That never happened to you you'd be sleeping and it would go off and that

Sherwin Hughes

But that's how it was time to go to bed Yeah,

that's how you know but I know there's now though a lot of people they they spirit it up now, you know, the brood is doing they say You know, they got a little different attitude now, but you know

That ain't gonna last, it's temporary.

Sherwin Hughes

Let's take it for however long we can get it.

Yeah, we enjoy it while it's here.

That's right.

Sherwin Hughes

Thank you, Tracy.

Have a good one.

Sherwin Hughes

Alright, you too.

Even the most crotchety of angry people, the dysthymic people and the chronically depressed people and the malcontents that are always mad at absolutely everything, even they gotta crack a smile.

Let's talk to...

James you're on one on one seven the truth.

How are you James?

Come on,

right?

I was a young kid coming from downtown From the cinemas actually I paid my buck fifty to go see my three karate movies days to have down there But they were tearing downtown up.

They were flipping cars and everything they even had it on the

Speaking on the front page of the Milwaukee General at the time, they took the car over or during the celebration over there where the YMCA used to get through.

Martial students used to stay up in there like about 8th and Wisconsin.

And there was a bank on 7th or they were tearing downtown up.

So when you talk about the celebrations in the riots, there might be some more this time too, because I remember that in 82, they were tearing downtown up.

Sherwin Hughes

And that wasn't even the word series when that was just them in the world.

Yeah,

getting to there.

They told downtown up.

So I saw one of them said, but remember that.

So hey, it may be some more about downtown.

I don't know.

But hey, it's been like you said, 44.

And that's the same number that my man can't award.

So maybe some with that.

Sherwin Hughes

Thank you, James.

All right, James.

So I was seven.

So do I recall any of that stuff?

I do not but let that be a little foreshadowing for you.

It really is that big of a deal and I would argue a bigger deal right now.

Think about this a small market like Milwaukee.

We are not a big city.

In fact, we're getting smaller every single day.

We're getting smaller every single day and our mayor who is very ambitious with his desires for the city wants to grow the city of Milwaukee to one million people.

I don't think that's a very good idea.

I appreciate his ambition but we don't have the infrastructure.

For one million people, but we are on the verge of having two national championship winning teams in a city of less than 600,000 people like that's fantastic There's also going to be a major injection of money and capital also very very good things We're going to be highlighted nationally and internationally by having the world series here and the brewers have home

Field advantage.

That's also another net positive for us.

So hopefully we'll be able to make the best out of the economic development that will come from the Brewers having the fall classic right here in our hometown.

Now, there's gonna be some stuff torn up.

I have a feeling because I think they're gonna win it.

You can't stop this team.

They're gonna win the World Series.

Listen, let me just let you guys know something.

Sherwin Hughes does not support breaking things.

and tearing things up don't set any cars on fire so when all of those things happen I can say hey if you listen to my program from Friday October 16, 2026 I explicitly told people not to break things but but hold on but wait a second so if I'm walking down the street minding my business through a sea of fire of burning cars and destroyed buildings

I'm not in my business.

I'm just taking pictures.

I'm a journalist I need to get some photographic evidence, you know, it's a documented the Brewer's window world series.

I'm just gonna be walking around So what you're saying is if the wall greens is just it's wide open because somebody broke the window and broke the door It's and there's people coming in and out.

Okay.

I'm I can't go in What if I go in the wall greens just to take photographs because I want to I want to document

The destruction of our city during a world series when but what if I need contact lens solution and it's right there No, no is what you're saying to me.

I can't What about Like Christmas decorations, I can't what you're saying is I can't grab anything Nothing it's everybody else is taking stuff.

I don't understand.

I don't know why you guys are

You guys are terrible people seriously What else was going on 1982 mortgage rates were almost unimaginable by modern standards the average 30-year fixed mortgage exceeded 16% in October of 1982 What else we got Remember the TV guy holy smokes we had a book

They told us what was on television.

You didn't know what was coming on the different television channels You needed a book or you had to get the newspaper.

Oh I know you guys forgot all about this You didn't know what time certain shows were on what was premiering and what was a rerun unless you had a book called the TV guy or you got that day's Milwaukee

1017 the truth YouTube channel like and subscribe

today

Sherwin Hughes

Two hours, two of the truth with Sherwin Hughes.

We are thinking back and reminiscing on 1982, the last time the brewers made an appearance at the fall classic.

Sexual healing was released by Marvin Gaye.

Your parents were humping this nasty, nasty, freaky, deaky.

Your father came into the bedroom wearing some leopard print men's bikini underwear.

Back in the 80s, men wore a little panty underwear.

Come here, woman.

I'm finna give you some sex with me.

Oh, that's so disgusting.

Your parents were freaks.

How do you think you got here?

You know what's crazy?

Your mother is way more flexible than you think.

Back in the day, she wore nothing nice.

Seriously.

Michael Jackson had not yet released Thriller that album arrived in November of 82 More than a month after the world series had ended it would become the best-selling album in history Prince released 1999 on October 27th 1982 just seven days after the Brewers lost game seven His future classics purple rain and wind doves cry had even been written yet Grandmaster flash and the furious five released the message

The groundbreaking 1982 record brought urban poverty, crime and social frustration into mainstream hip-hop consciousness.

Hip-hop was still emerging nationally long before commercial dominance of rap that we see today.

Luther Vandross was establishing himself as a major solo star.

His 1982 album forever for always for love.

helps solidify his place in R&B history forever.

Other popular songs in 1982 included, Let It Whip by the Dazz Band.

Oh, I'm definitely playing that today.

Forget Me Knots by Patrice Russian.

Let Me Go by Ray Parker Jr.

and it's gonna take a miracle by Denise Williams.

Wasn't Denise Williams?

If I'm thinking of the right person wasn't she crown miss America and 19 something something and then they took her crown away from her because she posed in penthouse magazine If I'm not mistaken, I think that actually took place That's the desk gotta be a different Denise Williams am I Am I wrong with that?

There was a black the first black lady ever crown miss America now.

I gotta look

Vanessa Williams that's who it was Vanessa Williams was the first black woman crown Miss America.

She won the title the next year September 17th 1983 and she was named Miss America 1984 but then they took her crown because she showed both her kibbles and her bits

and a penthouse magazine spread a couple years prior to and it was not fair you know that was a big racial reckoning at the time because yay black america finally had a woman that can meet the beauty standards of miss america but then she posed in pen and penthouse i don't know if you guys know or remember penthouse but at the time so playboy was like you know

the gentleman's magazine that had lifestyle articles and you know prominent authors would write stories in play well you'd have a couple of very classy photographs and you had the playboy centerfold playboy tried to be the classy gentleman's magazine penthouse

was smart penthouse was the nasty one penthouse so I've heard

It

Sherwin Hughes

would show things that Playboy would not.

In fact, how do I say this on the radio?

Because I got to remind myself this is a family show.

Penthouse models would allow you to see what they had for breakfast.

And I'm not talking about looking down their throat.

You know what I mean?

They showed it.

They showed the glory.

And Vanessa Williams, probably long before she would even imagine she could be a contestant for Miss America Post in a penthouse sprint.

And then the pictures came to light and they took her crown.

Oh, the scandals that were going on back in the early 80s.

And that was actually a really big deal back then.

Whitney Houston was not yet a household name in 1982 her debut album wouldn't arrive until 1985 Beyonce was born in 1981 she was a toddler and Taylor Swift had not been born yet MTV was barely a year old launched in 1981 the network was changing music production, but early programming was heavily dominated with white rock and roll performers

Michael Jackson's breakthrough on MTV was still yet to come.

In 1982, radio wasn't just background entertainment.

It was how you discovered music, heard breaking news, found out what was happening in your city and sometimes learned what the rest of America was thinking.

But then as you all know, like the popular song said, video killed the radio star.

And yes, I am currently broadcasting on radio.

in 2026, 44 years after the Brewers made their last appearance in the Fall Classic, but we are shifting heavily to digital.

Yes, you still can get into a vehicle, turn on a radio, tune to the frequency of 101.7 and AM 1510, but you also can stream us via this thing called the Internet that we didn't know anything about in 1982.

Point seven the truth.

There's no point think it's one on one seven the truth.com also We're on YouTube earlier in the program if you're just tuning in you may have missed it.

I was trying to describe To my seven year old self in 1982 What YouTube is how would you describe it to someone?

To yourself in 1982 it's a it's a thing.

It's not even a real place.

It's on the

Internet it's and it's on your phone.

It's on your computer.

It's on your mobile device It's on your tablet and you can go to this magical place that doesn't even really have a physical address It's a bunch of servers all over the world and you can watch videos of everybody doing anything if there's something that you can think of and I mean really challenge yourself here I promise you there is a YouTube video dedicated.

It's a damn near anything you can think of you you can

Change out the transmission in your car with a YouTube video you guys have learned how to be amateur electricians and plumbers and have installed ceiling fans and new Cabinetry because of YouTube you watch YouTube for entertainment you watch YouTube for the music videos and the dancing in the singing It is everything YouTube is everything that has ever happened and a whole bunch of stuff that is happening right now It is just fantastic.

I honestly think I spend more time watching

YouTube videos I have a collection of subscriptions probably 60 or 70 subscriptions of my favorite Content creators in a variety of different categories and fields But how would you describe that to someone in 1982 that was seven years old?

They can't even understand the fact the television was wasn't 24 hours a day like television would go off the air at a certain time There was no more TV signals stop broadcasting

You were in an information vacuum think about this also in 1982 if you left the house No one really knew where you went because They couldn't reach you Unless you went to a place that also had a phone unless you left the phone number Of the place you were going to when you left the house.

It was just like all right.

Well, I'll I see you again

When I think about how much the world has changed since 1982 I would go outside and play with my friends and just Even at this even younger than this and just be gone at five at six at seven years old.

I would just Be somewhere in the world and my parents had no idea now.

They could tell me a time to be home

Maybe I was home at that time.

Maybe I wasn't or as I got a little bit over my parents would want the phone number of The house I was gonna be at but when I said that came later because we weren't even playing inside There was a period of time where parents didn't want their kids in the house.

Our parents would kick us out of the house Get out go play Probably because my father wanted to put on sexual healing and do unthinkable things to my mother I don't I don't even want to mention anything.

That's horrible to think about that

Very terrible thought parents would just tell their six and seven year old kids Yeah, go out in the world and just find something in The world to go do go play outside and we did but we didn't start or at least I didn't Start hanging out at people's houses Until video games became much more popular and the graphics got better like everybody had an Atari 2600

But the game selection was was weak and it didn't compare to whatever games we were playing outside.

And I grew up on the suburbs.

We played hide and go seek.

We played tag.

We played kick the can.

We played a game called 500.

Played a game called smear the queer can't play that game anymore because that's politically incorrect.

But just be glad that you weren't the queer because you got smeared back then.

But we would leave the house parents are scared to let their kids go anywhere nowadays in that while With all this technology that we have the ability to literally monitor Everybody's whereabouts people track each other's locations think about the change in just that technology alone Someone can know as long as you have your device on you a human being can know where you are at All times 24 hours a day seven days a week.

There are couples right now that are tracking each other's location and we'll check it

like you'll know your significant other is at work but you checked their location anyway and if they happen to be at a place that doesn't make sense that you don't recognize now it's a problem in that while that's a roughly a generation and a half ago the last time the brewers were in the world series and we just would just let kids just go

Into the world and not know where they were and sometimes kids did not come back and if kids didn't come back You know where they were on a goddamn milk carton.

Can you imagine sitting down at the table eating a well balanced nutritional breakfast?

And you got the milk carton and there's a missing child your age on the milk last scene September 19th 1981 Please call this number if you see this child now we know

Even to this day If a child goes missing you got 72 hours so says the FBI on that 73rd hour the likelihood you find that child a lot very rare But then there was Elizabeth smart that was in the early 2000s I think they just snatched her out of her house And then she just grew up with a whole nother family until she returned home as like a 20 year old woman.

Let's talk to

David, you're on one on one seven.

The truth.

How are you, David?

I'm on the show and how I was like treating you.

Sherwin Hughes

Treating me well.

How are you?

I'm doing good.

We're doing the reminiscing on the 82 story.

Sherwin Hughes

You were born in 1982.

Were you?

Oh, yeah.

I was, uh, I was born in 73.

So what would I be like nine or whatever it was?

Yeah.

Yeah, I got you by like a year or two or whatever that is.

Yeah.

Oh, but yeah.

but so my 82 story real quick is I remember this real real well right we had just moved over to Sherman and our 82 and I remember we are anyone familiar with that area y'all know the big field across the street had like the big flower bed around at the gas station and stuff they used to be the field we played all our sports in anyway so we were playing baseball and I remember it was two white dudes they were flying down Sherman

And I remember them yelling out the window.

They were like, yeah, the Brewers just won.

I forgot which game it was.

You know what I'm saying?

They're playing St.

Louis.

But they were yelling that the Brewers had just won and stuff.

So I remember that.

The

Sherwin Hughes

Grand

had just opened to that year.

Sherwin Hughes

Sure did.

And yep, and wasn't showing.

You might notice a little better than me because you're, you know, with the history stuff.

But like, wasn't the Tylenol scared that year?

Sherwin Hughes

I have it right here right in front of me.

Seven people died in Chicago because of the Tylenol murders.

Yeah, and then I'm gonna say real quick to y'all like so the brewers the games are gonna be fun and stuff I may have an outlet to a game.

I got to check family situation to see Because one of my family members there big big time brewer fanning so they may have some tickets I'm gonna check in so I may be able to get to a game But anyways, y'all be careful like moving around about by that stadium because everyone ain't gonna be going to the game.

You're gonna got people

Going into from work just trying to you know what I'm saying?

It isn't be a lot of drunk a lot of drunk driving going around You know what I mean?

Those are 2,000 pound flying bullets basically all day every day They'll be drinking so just be careful their stories of people like Driving home and stuff from work and then wrong way drivers end up killing crashing into somebody and killing their whole family So yeah, just be careful.

I'm just real big on drunk driving.

I hate that stuff.

I hate it so much

So yeah, that's all.

That was that was my little story.

Have a great weekend show and go Brewers.

Sherwin Hughes

All right, go Brewers.

Thank you, David.

David just had to ruin it.

Don't get murdered by a drunk driver.

There's going to be a lot of people on the road drunk and they're going to kill you because they're going to be wrong way drivers.

Oh my God, let's just have a great moment and not think about somebody getting murdered.

And it's actually it's not a 2,000 pound object.

It's four or 5,000 pound objects.

So yeah, everybody take a Uber.

Or get a designated driver do those even exist?

Trying to think yeah, I guess well No, we take my friends and I will use ubers ride Services We don't have any designated drivers because all my damn friends drink.

Here's the problem with me and there are many I don't even really drink that much.

I really don't y'all minds think that I'll be out here in the streets running a muck

It's not me.

It's my friends.

They make me drink too much.

I Rather just sit down and have a cup of tea And just enjoy being in the atmosphere and just enjoying life Next thing you know They're bringing me a Tito's and seltzer with a lime in it and I look at them I said what on earth am I supposed to do with this?

I didn't order this why are you bringing me a double tall Tito's and seltzer with a lime in it?

Why would you do such a thing?

I don't know what to do with that.

Drink it, sir!

Would drink it now!

I said, but I don't like peer pressure.

Shut up, boy!

Drink it and drink another way.

Here comes the shot of Crown Royal.

Oh, no.

Whatever am I supposed to do with this?

And the next thing you know, my pants are off.

None of that is my fault.

It's not.

So I just like to go out.

I'll drink.

I'll drink a diet cola.

Hi, hi, sir.

Welcome in.

What would you like to drink?

Would you like to see a drink menu?

No.

I'll have the finest diet cola.

Boom.

Okay.

Next thing you know.

Sherwin, why are you drinking a diet cola?

Hey, server.

Put some tequila in his cola.

Sherwin Hughes

No.

Please don't I don't want to drink the alcohols I don't want to have an incredibly good time and lower my inhibitions and talk to beautiful women with no shame whatsoever and the words just flow out of my mouth like rainbows and butterflies when I'm on that sauce Oh, I'm something serious, but no I don't want to have a good time and get on the dance floor like nobody is watching That's not me dancing.

That's vodka

I don't want to have that kind of a good time and oh no don't have the brewers game on in the background while I'm having a great time with two Tito's and soda because I got two hands and I got two Tito's and soda just the way God intended.

How did I get to this point in my life?

The truth with Sherwin Hughes on one on one seven FM Monday through Friday.

From 9 a.m.

Until 12 noon you can stream us online online didn't exist in 1982 the last time the Brewers were in the fall classic, but if you go to www.

one zero one seven the truth dot com my will you be greeted with all sorts of options opportunities and news you can even go to this thing called YouTube which also didn't exist in nineteen eighty two and I don't even know how I would describe YouTube to someone in nineteen eighty two but if you go to it through your smartphone or other mobile device something else we didn't have in nineteen eighty two there was no smartphones or mobile devices some phones were still rotary not everybody had caller ID

Call wait no caller ID at all.

You didn't even have call waiting if you call the human being and they were talking to someone else on the phone You got a busy signal.

I haven't even heard a busy signal and probably seven or eight years

You guys remember a busy signal and it was so disappointing Busy signal Find us on YouTube hit subscribe Participate in the YouTube chat the truth with Sherwin Hughes will be right back

The truth with Sherwin Hughes will be right back until then stay informed with the latest local news stories and community updates at 101 7 the truth calm

You're listening to The Truth with Sherwin Hughes, where meaningful conversations happen every day on the award-winning 1017 The Truth.

Sherwin Hughes

Continue to share your fond memories of 44 years ago via the YouTube chat.

You guys are sharing some really great stuff.

You know what's really unfortunate is that there's an entire living generation that knows nothing about the world that we came of age in.

The analog world, the tactile.

World the mechanical world now everything is digital beauty Beauty was beautiful for the sake of beauty now beauty can be changed amended and altered now dare I say ladies and gentlemen beauty is artificial it is artificial intelligence I can't find a picture without a filter on it

Even if you don't add a filter to your photograph, your phone or your device will automatically do it for you.

So much of the world is not real.

People can reinvent themselves and become different human beings on the internet.

Awful things can happen.

Sinister things can happen.

And yes, awful and sinister things happen back then, too.

But now you would never know it, that you were being...

bullied or followed or trolled by like a co-worker or your boss on the internet.

It's a very weird place and there are some people their entire identity has come from their experiences on the internet.

I am blown away that there are human beings that have friends that have best friends maybe of 10 years or 15 years that they've never met before because their only relationship has been online.

They don't even talk on the phone.

We don't talk on the phone anymore.

I don't like talking on the phone.

I don't like when you call me.

I'd rather you're not.

Send me a text message.

And don't you dare leave me a voicemail.

That's just stupid.

In 1982, most houses didn't even have an answering machine.

Most American households didn't even have cable television.

We didn't have VCRs.

Now a couple of you did.

There was no blockbuster entertainment yet.

Here's the thing about blockbuster entertainment, you know, the place where you would go and rent a VHS cassette.

Beta was around for a little while than it was and there was VHS and there was beta.

You would go to a place and rent a movie and play it in a contraption.

Both of those things don't even exist anymore.

If you have a VCR.

That is a piece of ancient technology that you are likely only keeping for the purpose of nostalgia because you are a collector of old school audio video technology.

Not only did I get rid of all of my.

VHS cassette, I guess they're cassettes.

No, maybe not VHS tapes, I guess I'll call them.

Assets are small.

That's how we listen to music.

Cassettes were replaced in the A track and are starting to replace the.

The album I think the first compact disc may have been invented or sold somewhere around 1982 but we didn't have CD players yet, but just a moment on VHS tapes Watching movies using a BCR They had a very difficult clock to set most BCR clocks just flashed 12 o'clock

I got rid of all of my VHS tapes.

I don't even know what I did with them.

I don't even think I sold them because they had no value.

Not only did I get rid of all of my VHS tapes, of course, I got rid of my VCR to make room for, make way for a, what do you call it?

DVDs.

Good Lord, I'm forgetting the damn name of the DVD.

I don't even have a DVD player anymore.

I got rid of my DVD players and all of my DVDs.

And I think that my DVD collection may have rivaled that.

Of my VHS movie collection, because if it was a movie you really, really like, you bought the tape, you purchased it.

But now every movie you could ever think of, ladies and gentlemen, I'm thinking every movie probably ever made.

And even some movies that were never released in theaters, you can find a digital version of those to where you don't even need.

a physical piece of equipment to be able to watch a movie.

Look how technology has just taken audio visual entertainment and just changed it so many times that we don't have VCRs anymore.

There was an entire industry that was dedicated to renting.

Video cassettes the industry is dead.

I think the last remaining blockbuster clothes and maybe the last couple of years it held on I think for nostalgia There could be one left there could be if there is one left There's only one and it's just there because people like to be reminded of stuff that happened a long time ago

No VHS tapes anymore.

No VCRs anymore.

No Blu-ray.

No DVDs.

I remember throwing my DVD player in the garbage.

I'm like, this is literally worthless.

I don't need this anymore.

Wild stuff.

But yeah, please keep sharing your memories in the YouTube chat.

I want to switch gears a little bit, but obviously we're going to continue the theme of reminiscing on 1982.

That was a long damn time ago.

Let me do one more thing on 1980 so I want to talk about the cars a First-class Postage stamp was 20 cents gasoline was a dollar thirty a gallon Atari and arcade games were huge Pac-man miss Pac-man Donkey Kong Cubert were major attractions the Nintendo Entertainment System had not yet launched in America blockbuster video didn't even exist yet

1982 cameras had film You had to take 24 you would take rather 24 pictures and wait days to discover whether any of them came out Let me tell you something about that.

Look at what we photograph nowadays.

We photograph anything ourselves There's a thing called a selfie.

Do you think y'all remember Polaroid cameras Polaroid cameras?

were there were instamatics so you push a button it would make a weird sound a big old flash would go off and then a picture would then be emitted from the bottom of the Polaroid camera in this little from this little slot and you'd have to wait for the picture to develop this is back in the 1980s I remember having a Polaroid camera and this is where my fascination with photography actually started a Polaroid cartridge in the 1980s was $10 you know the equivalent of that is today I have a lot more than $10

You only took pictures of really important stuff.

Now people take pictures of their feet and sell them.

I couldn't imagine taking my Polaroid camera, turning it around to face myself and to take a picture of myself and just show a whole bunch of people.

Hey, everybody, look at this picture of me.

We weren't taking pictures of our food.

You would take let's say you had a regular 115 millimeter or a 35 millimeter camera, which they were surprisingly popular I need to think about this for a second just how Technology has so changed not just our lives, but it's changed our minds about how we do regular normal mundane things that we totally took for granted back in 1982 you would take pictures and Someone else might grab your camera

And they would take some pictures too.

Hey Sherman, can I borrow your camera?

I want to get a couple of pictures.

Oh yeah, here you go, take my camera.

And they'd take a couple of pictures and they'd take the picture, click, click.

And you have to wind it, have to wind the film so you can get another fresh piece of film.

So you could click, click, take another picture.

And then here's what you would do after you took all of the 24 exposures.

You would take that film and give it to a goddamn stranger.

And a stranger would develop your pictures and they would see them first.

Do you know that y'all won't even share your camera rolls nowadays?

Because some of y'all got some dirty, dirty, freaky, nasty stuff in your camera rolls.

We used to take pictures and give it to a person and then pay them to get our pictures back.

Isn't that crazy?

Imagine, ladies and gentlemen, if today we took pictures with our smartphones and our other devices to take photographs.

and had to take that contraption that device had to give our phone to a stranger and the stranger would say, yeah, come back in three days and bring $60 and I'll give your pictures and your phone back to you.

We call the police.

A stranger.

Oh, my God, not only would a stranger develop your pictures.

So I remember it must have been Northridge because malls had even.

Like pharmacy you go to Walgreens and drop off your films to get your film develop was very popular at the time And then you had photo mats I think they were called photo mats where was a standalone like a kiosk a self-contained building where you could drop your Film off and it's like a little drive-up.

I had a little drive-up window You drop off your film and they would develop your film you come back maybe a day or two later I think photo masks were a little bit faster and you would get your film after you You paid a person for it

I remember it had to have been Northridge Mall where they had a photo development retail store there and people's pictures would get developed.

Tell me if I'm remembering this right.

People's pictures would come out on a conveyor belt.

So somebody would drop the film off.

And then when the pictures were developed, if you were standing in the window of this store that developed.

Film you could see other people's pictures just scrolling past on a conveyor belt They would develop nude photos Now in probably the 90s they actually stopped doing it they would censor you guys remember this sometime maybe in the early or mid 90s But it was right around the time or shortly thereafter digital cameras became a thing all the first digital cameras were over a thousand bucks But if you had if somebody took like even a topless photo

The people that developed it they would they would censor it.

I remember that I take a break Continue our conversation.

I do want to talk about businesses, but I'm just so enthralled by how many things have changed But I feel terrible for the people that didn't get to experience that part of the 20th century because it stands in such incredible contrast To the world that we live in right now like people think that this is what reality is this reality that we live in right now was virtual

I think that folks who have rooted and lived experience in the 20th century, y'all are the real ones because you remember a life in a world and interacting with human beings without all of these artificial technological barriers.

People literally have a place, a virtual world in which they can reinvent and recreate who they actually are.

You couldn't do that in 1982.

If you were a fat person in 1982, you were fat.

If you're fat now.

Well, you nobody has to be fat anymore because of GOP ones.

That's the first thing but you could just make a Virtual reality artificial intelligence version of your fat body and not even be you can catfish somebody You couldn't catfish a person it was a Polaroid picture You were you were just fat, but actually there was less fat people back then Let's fat okay the truth with Sherwin.

He was a be right back

The truth with Sherwin Hughes will be right back on the award-winning 1017 the truth live on YouTube and 1017 the truth calm the conversation continues

Sherwin Hughes

News with The Truth with Sherwin Hughes, only on the award-winning 1017 The Truth, live on YouTube and 1017thetruth.com.

Seven people died in the Chicago area of Tylenol murders.

Capsules had been poisoned with cyanide.

The killings terrified consumers and helped transform product packaging to what we see today.

Making tamper resistant seals normal.

Can you imagine not having tamper resistant seals on over the counter medication?

Because guess what?

Y'all before the Tylenol murders, you just buy aspirin.

And just I'm just going to open it.

There was no seal.

I don't even know if they put cotton.

Remember they put cotton.

I think they still do.

Princess Grace of Monaco died in a car crash.

Grace Kelly, the Hollywood actress turned princess died September 14th, 1982.

Here's one for you and be surprised by those and you guys ready for a 1982 surprise.

I want to get off of this topic, but I can't.

Got it.

I got a few more and then we're gonna move over to black home businesses Tell you I'll make you a deal Can I please have until 11 a.m.

So our three I want to dive into I will dive into

Why don't African-American owned businesses market their goods their services and their products to other races?

Because the whole point of business is profit and selling as much as you can to make as much as you can To expand it's higher other people etc etc But why does it seem and I could be wrong that African-American entrepreneurs?

Primarily begin with their friends their family and their neighbors when they start a new business endeavor We don't it seems as a people as a culture

Don't expand our offerings of our goods and services to other groups because other groups have way more money than black people do.

In fact, if you have a black owned business, statistically, you'll make more money if you sell stuff to white people because I have the details of how much more discretionary income that white people have.

I even have information like white people spend more money on average than black people make in that while.

They spend money on like fun stuff more than we actually make as far as per capita income.

So we'll talk about that.

But I'm gonna do it during hour three at 11 o'clock.

I'll start with a fresh hour.

Let me finish this hour off talking about 1982 stuff because it's it's so significant because everything that I read in this list is such a contrast to what we see today.

And it's weird and wild to think that what I'm sharing with a lot of you and some of the listeners of this program are my age and older.

Thank God for Gen X. Y'all are the best.

You are the most underappreciated because we saw the transition of everything.

Love y'all so very much.

There ain't no women better than Gen X women.

They are the best of all the different worlds.

But the fact that I'm just talking about stuff that we remember, we lived through and we took for granted, this is all like, this is history.

This literally is history.

This is like when I was in second grade in 1982 somebody talking about how they live through World War two It's almost the exact same time frame in a while When I was seven years old if somebody was talking about something that was 40 years prior to America like Pearl Harbor had been bombed 41 years prior to

Israel invaded Lebanon is anybody shocked by that 1982 that Israel invaded somebody who's shocked by that Israel y'all need to chill Seriously Israel invaded Lebanon the conflict and the September Sabra and Shatila massacre made international headlines and Generated major controversy.

Why does Israel I don't I don't get me started That headline could be I wait a minute

Is it Israel at war with Lebanon right now?

The first commercial compact discs were introduced in Japan in 1982, a major technological shift in recorded music had begun, although vinyl records and cassettes still dominated American listening habits.

The Vietnam Veterans Memorial was dedicated.

The Black Granite Wall in Washington, DC was dedicated November 13th, 1982, honoring Americans killed or missing in the Vietnam War.

If you have not been to it, it is a must-see attraction.

I had the very fortunate opportunity of being a guardian on an honor flight where we took veterans, surviving veterans of foreign wars to Washington, DC, so that they could see, allow them for the very first time.

the monuments that were dedicated to them.

I was able to witness something at that black granite wall dedicated to the people who lost their lives in the Vietnam War.

There were vets that were there that hadn't seen each other or knew people that they served within the Vietnam War and to witness that and to witness those men break down into tears.

That was an awful war.

If I was to look at all of the American

Foreign policy blunders and we've had a lot and we still make them We still make the worst foreign policy decisions.

It's it's getting worse actually Vietnam ranks up there It was determined that that war was unwinnable in 1968 and the last troops did not come home until the year that I was born in 1975

For an additional seven years, Americans lost their lives in a completely unwinnable war.

Probably one of the biggest mistakes, biggest blunders waste of time, energy, a trust in government was eroded.

The protests during the Vietnam War, people were killed protesting that war.

People were burning their draft cars.

They were moving to Canada.

And finally.

I believe the year was 1979.

Jimmy Carter pardoned all of those who dodged the draft of the Vietnam War and for that we say thank you President Carter because no American should have been drafted to go to a war that was unwinnable from the start.

Let's see what else we got here from 1982.

I got so much stuff.

A first class post and stamps, 20 cents.

Letters were a major way people communicated over long distances.

There was no e-mail.

It was just mail.

A pay phone could save your evening.

You carried coins, looked up numbers in phone books, and called home to explain why you were running late.

You could disappear for an entire afternoon.

No smartphone, no GPS location sharing, red receipts.

or constant notifications, if you weren't home, people generally could not reach you.

Kids rode bicycles, played outside, and came home when the street lights came on.

That memory resonates with many Americans, although childhood freedom and neighborhood safety varied considerably.

It didn't even matter.

If the neighborhood wasn't safe your parents still told you to go out and play like everybody took a risk on a kid's life back then, but also I don't even think parents Didn't like us.

I don't think they just kind of didn't We were just kind of neglected because both of our parents were in the workforce our generation generation X

And then like you would come home and your parents would be like, who are you?

Why don't go in the living room.

There was rooms in the house.

You couldn't even go in.

Sherwin, get out of that room.

You can't.

You can't be in this part of the house.

Hey, my dad, can my friends come inside and play?

No, you can't come.

In fact, you, Sherwin, you can't even come back in.

Oh, OK.

This will just play in the yard and climb trees and run around.

and circles the truth with Sherwin Hughes on 1017 FM will be right back.

More thoughtful conversation is just ahead with the truth with Sherwin Hughes on the award-winning 1017 The Truth.

You're listening to the truth with Sherwin Hughes where meaningful conversations happen every day on the award-winning 1017 The Truth.

So fun

Sherwin Hughes

We were celebrating the New Year's Eve and everybody played this goddamn song all night long.

It was stupid how much we played this song.

I

Sherwin Hughes

went to a party, a New Year's Eve party, because no, we also thought the damn world was going to end in 1999, because there was the whole Y2K thing, which turned out to be a whole bunch of nothing.

I remember seeing the news stories like everybody got to go out and buy bottled water and duct tape because the computers are not going to know that it's the year 2000 and the computers and all of our banking systems are going to think it's 1900 and all the money in your bank account is going to disappear.

Literally nothing happened.

They lied to us.

Maybe this is the reason why we pan it because Prince said

The world was gonna end and we why would you not believe Prince?

He was a little purple a little purple lady, but a man, but a man He was a small little five foot two inch Lady man he was he Prince was a lady boy.

He was He was a little bit transgender, but he He was a sex symbol and then he died in April of 2016.

Oh, it was so tragic when he died

Prince Rogers Nelson may he rest in peace but man oh man was 1999 an anthem of all anthems in 1982 the last time the Brewers appeared in the fall classic no African-American had ever been president or vice president of the United States Barack Obama's election was still 26 years away there had never been a black woman in the US Senate

Carol Mosley Braun would become the first but that wouldn't be until 1993.

There had never been a woman on a major political party presidential ticket.

Geraldine Ferrara would break that barrier for the Democrats in 1984.

Sandra Day O'Connor was the only woman serving.

on the US Supreme Court appointed in 1981 by Ronald Reagan.

She was the first woman to ever serve on a justice.

Not only do we have women on the US Supreme Court, we got a black woman.

We got a white lady, Elena Kagan.

The black woman is Katanji Brown Jackson.

We even have a borriqua.

Soto Mayor.

Justice Sonia Soto Mayor.

A black woman, a white lady, and a

Sherwin Hughes

Puerto Rican, you're serving on the Supreme Court.

Let me do you one even better with the Wisconsin State Supreme Court.

Our Wisconsin State Supreme Court is all women except for, I think it's one fellow.

I think it's one penis on the whole Wisconsin State Supreme Court.

Could you imagine that?

Only one tallywacker.

On the court in 1981 was the first time a woman's that's incredible.

That's progress Marta Luther King Junior's birthday was not yet a federal holiday Reagan signed that legislation in 1983 and the first federal observance of Martin Luther King Day didn't take place until 1986 There was no federal Juneteenth holiday yet that would not be established until wait until wow, I guess that is right 2021

So Martin Luther King's birthday wasn't a holiday until 83.

Juneteenth day didn't become a federal holiday until 2021.

Juneteenth day is new as a holiday.

Same-sex marriage was not legal anywhere in the United States in 1982, the last time the Brewer's in the World Series.

Now gays are getting married and divorced.

Now gays are probably regretting.

that they fought so long and so hard to get married because they realized being with the same person sucks the lesbians really understand that because lesbians have the highest divorce rate and come on who's surprised by that two women that can't be together forever oh shockers almost as shocking as we found out that israel invaded lebanon in 1982 oh shocker that israel invaded somebody

The Supreme Court would not recognize the constitutional right to same-sex marriage until 2015.

Women had only gained recent, stronger legal protections in consumer credit.

The Equal Credit Opportunity Act of 1974 prohibited discrimination and lending based on sex and marital status, among other characteristics.

While that's a big deal, think about this, ladies.

Prior to that, you didn't have

Dead.

None.

Well, they wouldn't issue you a loan.

They wouldn't issue you a credit card.

You had no.

I need to think about this for a second, ladies.

Your husband had all of your debt.

You could just go buy stuff and everything was in your husband's name.

You go to the store, you go to Gimbal's and get a new diamond ring and just use your husband's credit and you wouldn't even have to pay for it.

Women didn't have a credit score.

Now that isn't good when you want to go get a loan and buy a house or whatever.

Let me tell you what if you Turn tables and if men in 2026 didn't have access to credit and everything that we purchased a Woman was responsible for I'd live that soft life Hell, yes, I would I would live a life where a woman had all the debt and all the credit card and then you know what I do I divorce her Movies that everyone remembers from 1982

E.T.

became a cultural phenomenon.

Steven Spielberg's story of a lonely boy befriending an alien captured the imaginations of millions.

Rocky III gave America Mr. T. as clubber-lang and the enduring training anthem, Eye of the Tiger.

An officer and a gentleman starred Richard Gere and Lewis Gossett Jr.

who had become the first black man to win the Oscar for best supporting actor for his performance.

Poltergeist terrified moviegoers while the Thing Blade Runner Tron Gandhi 48 hours Star Trek to the wrath of Khan contributed to an unusually memorable year in cinema Eddie Murphy was becoming a major star He was already a standout on Saturday Night Live and made his feature film debut in 48 hours released in December of 1982 Michael Jordan was a freshman at the University of

like and subscribe today.

Sherwin Hughes

1982 and welcome to our three of the truth was sure when he was when you think about it gentlemen You didn't need Viagra in 1982 you could just You could just go and now hold now you can't you can't not like you used to I mean I was seven You know, I don't I don't even think I knew at the time

How incredibly important my my equipment would end up being because back then you just use it to go pee pee That was a in fact.

That's what it was It's a pee pee.

That's what she did But within I'd say the next oh, I don't know Six seven years It started to think and

Make decisions and and by 10 years so by 1992 What had once been just a peepee Was now planning my weekends Determining who we were gonna ask to prom because we listen gentlemen you like who you asked to prom some of it was chance some of it was law of averages like you were there were statistics

You had to look at like you had to look at the odds if I asked so and so to prom the odds of My evening getting extended are greatly higher than if I ask so and so To prom you know what I mean?

So a lot of stuff was different in 1982 I really had fun.

I mean I got another hours worth of stuff that I could continue to go into I didn't even get to some of the really good stuff, but I but I do want to talk about

Why African-American owned businesses so it would seem?

Market to and almost exclusively want black customers.

I do understand the cultural connection and the cultural familiarity, but African-Americans just don't have the discretionary income to totally and completely support.

business endeavors of other black entrepreneurs and I say that Realistically because on a very good day we are 14% of the population but of the 14% of the American population that is in fact African-American some are not consumers Some are too young

Some are have aged out of being in the consumer marketplace summer incarcerated not the incarcerated people aren't consumers But obviously to a much smaller degree some are unemployed some are underemployed so Realistically when you look at it, we might be talking about less than 10% of the American population that is expected to completely and totally support the entrepreneurial business endeavors of African Americans and it just seems that I could be very very wrong

And think of the business, because I know that we offer a variety of different businesses and services, but our primary targets of our marketing tends to be other black consumers, which will force black consumers to make a choice to walk away from a brand that they currently might be supporting in order or in favor of a new one.

What I do see a lot of, and one of the reasons why I had Miss Mamie on the program a couple of weeks ago,

She is a local food reviewer and the vast majority of the restaurants that she reviews are in fact black owned and there are many of them throughout the city and because a lot of them.

Don't advertise or their advertising is limited or their their budgets for marketing and promotion are limited and non existent.

Mamie makes it a point to review these restaurants really on their behalf.

She will put her reviews on social media and as it is insanely insanely popular her food reviews are in fact some of my most viewed Instagram content was my interview that I did With her but and she and I had this conversation because that was perplexing to me too because I know the culinary skills of African Americans You know America's a melting pot because we take bits and pieces and elements from other folks and other ethnicities

And we combine it together with our know-how, our spirituality, and our creativity.

I've long said that black people, black women in particular, make better Italian food, better spaghetti, and better lasagna.

Have you ever had a black woman's lasagna?

Black women's lasagna is so good that when I have it, I ask myself a real serious question.

My mother makes the best lasagna I've ever had.

There's no part of my mother.

That's Italian.

Okay.

My mother's from Tallah County, Mississippi.

My mother's Italian food is so good.

Her spaghetti is so good.

I question why we even need Italians in America in the first place.

Why do we?

We don't need you.

I mean, you can stay, but do we really?

Do you really have to be here?

You have a whole, a whole country shaped like a boot and I'm not, I'm not trying to kick Italians out yet.

But they, I'll say this much, they should probably be on their best behavior because if black people can make better Italian food than actual Italian people, then we have to start questioning some decisions.

But there's this heavy emphasis and focus.

on African Americans when they start a restaurant.

It's soul food and the soul food menu, there's not even a lot of stuff on it.

Let me bring the Italians up one more time.

There are more varieties of pasta than there are soul food.

dishes.

They have more.

They got spirally noodles, long noodles, skinny noodles, fat noodles.

My favorite of the many different Italian shaped pastas.

You can't go wrong with an angel hair pasta.

I love damn it.

I love the texture of an angel hair pasta.

Little tiny little.

I just just.

Douse them hose and sauce just good God almighty, but there's so many varieties of Italian possibly and what is soul food you got you got collard greens mustard greens turnip greens macaroni cheese dressing Oxtails We can fry fried chicken.

I don't even think that soul food because everybody fries chicken when I say everybody fries chicken some of the best fried chicken I've ever had it's not even made by black people

Now every single culture eats fried chicken, but there's a negative stereotype that the black people love fried chicken We do love fried chicken, but everybody loves fried chicken.

Can I bring up the Italians again?

I think I should probably give the Italians some love before we decide to deport them The best chicken Parmesan That you'll have is the fried the chicken cutlet.

They'll bread it and they'll fry sometimes they bake it But it's fried it's crusted.

It's fried and then you put the

sauce on it and the cheese and you serve it with your favorite pasta.

Hell, even McDonald's chicken nuggets are fried.

The McChicken is fried.

You know who makes a good fried chicken?

The Chinese.

I don't know what it is.

You know what I miss.

God, I'm fat, but I don't mind.

I'd rather be fat and love food than be skinny and hate it.

Because food, I would choose food over some people.

Hey, Sherwin, you want to hang?

I'm not going out with friends.

Check it out.

I'm beyond with you.

I've had friends.

Hey, Sherwin, we're going to hang out.

We're going to go here.

We're meeting here at 7 o'clock.

So I had just placed a door dash order.

So my order was on the way.

And my friends were like, hey, man, we're all going to go down to the spot.

To the atrium and watch the game.

I was like nah, I'm cool.

I Would have a more enjoyable evening eating whatever food I was door dashing to my house then hanging out with actual human beings because I could I could eat the food at home I could take off my pants.

Nobody cares If I go out my friends, I gotta wear pants You know, so just saying food is delicious, but the Chinese make a lovely fried chicken

The Koreans do too, but we black people GIs in the Korean War taught the Koreans How to fry their chicken and this is what we do as black people we teach other people how to make our food and they sometimes make it better than us and then they sell It back to us like we'll teach a culture how to do something and Then they'll sell it back to us.

It's so unfair.

Let's talk to someone who knows about all things cultural.

Hello Al.

How are you today?

I'm doing fine.

First of all, with Vanessa Williams, she should have never lost her crown if she was showing a paint.

That's what matters the most.

That's where the feeling comes from.

Number two, with black businesses, I think sometimes they don't want to go for the Moby Dick of the ocean.

That's why they do the bare minimum.

And I don't think they really want to make some real money.

Because if you want to go for the Moby Dick at Ocean, your presentation and delivery have to be on point.

And with a lot of black businesses, they get comfortable.

Now the shelves look empty.

You don't advertise and you want people to come to you out of pity.

Why would you want somebody to come spend with you out of pity?

So I just think they're just got comfortable and they just want to do enough just to make something or they want to do it enough just to survive but not live like not live in a 6,000 square foot home.

fleets of vehicles, marble floors, Alaska King beds, all that stuff, three season rooms.

I just think they have stepped on it.

And that's why you get the bottom of the ocean.

You get the bottom of the barrel because your delivery is very bottom.

But I do have a question for you in Xavier.

And I told my friend I was going to ask you.

My friend is in her, my friend is in her fifties and she's a beautiful woman.

And she noticed down in their fist,

she's been having a problem with getting the goods for our workout.

And she does not mind if you take breaks in between, she just don't like the fact that some of the men down there cannot keep no erection.

But her best, but her best came from a 24 year old man who kind of swole her up real good.

What advice would you give to her?

Sherwin Hughes

doesn't sound like she needs any advice if she is getting her physical satisfaction from younger men because they have the stamina than I would say she should continue to do that now she may want to ultimately be with date and settle down with the man of her age and maturity so here's what I would tell her

Get you a man that you can have conversations with as you can be intellectually stimulated by that is probably closer to her aid.

But then keep a little young fellow on the side to bang it, bang it, bang it, bang it, bang it, bang it, bang it.

Ain't nothing wrong with that because if the old man

came

Sherwin Hughes

bang it, bang it, bang it, bang it, bang it, bang it.

And that old man can't tell her that she can't have a younger man that can bang it, bang it, bang it, bang it.

because she says she don't mind if they don't think she don't mind if they take break she says she don't even mind if they get drunk but she don't like that it takes an hour or an hour and a half to get the gun to shoot the bullets because she don't like blanks you know she's a juice girl she likes that juice

that comes out.

But I just wanted to, you know, ask that question.

And I hope all you women have a wonderful weekend.

And it's nothing wrong with showing a pink matter of fact.

Tell them put their tongue in it, okay?

And y'all have yourself a great weekend.

You too, Xavier and Mr. Hughes.

And if you're flexible and, you know, you go to events, tell them each ass.

Bye bye.

Bye.

Sherwin Hughes

Don't know how that would be fitting conversation for an event Hey everybody, hey, I'm glad to be here at this event.

Can I let you guys know something that?

Did Al shared with me?

Oh, yes, absolutely sure.

What did he share?

That would be awkward so can I just I want to show you guys something For man and it's not like I've done anything

To make this a reality before man, I'm I'm very flexible No, I'm serious See if I can show you I

can take my leg and I can almost

Sherwin Hughes

As a man I have

I

Sherwin Hughes

Don't know how I got that skill but I can actually see this here

What do you look what are you guys looking at?

Why you guys look pretty because you can't I Can't see this song is this look as bad as I think it probably looks on camera

That's not that whatever you do and stop

Sherwin Hughes

The truth was sure when he was on one on one seven FM will be right back

The truth was sure when Hughes will be right back on the ward winning one on one seven the truth

Live on YouTube and 101SevenTheTruth.com.

Experience every conversation with The Truth with Sherwin Hughes on the 101SevenTheTruth YouTube channel.

Like and subscribe today.

Sherwin Hughes

Are your finances low?

Is your mind set off track?

Or are you simply ready to get into real estate?

Mark your calendars and don't be late.

Tune into On The Journey with Coach Erika tomorrow at 11 a.m.

until noon, right here on 1017 The Truth, because it's all about mindset, money, and real estate, helping you take the next step toward building a better

future.

Sherwin Hughes

Hey, Truth Nation.

Have you checked out Viv's View yet?

Award-winning author Vivian King is bringing a fresh perspective to your afternoons with their brand new show, Viv's View.

From real conversations and fresh insights to stories and issues that matter most of our community, Vivian is bringing her unique voice to the truth.

Tune in weekday from 2 until 4 p.m.

and experience Viv's View with Vivian King only on the award-winning 1-on-1-7 The Truth.

Milwaukee Black talk.

Milwaukee

Sherwin Hughes

here invited join one on one seven the truth for the Pink and Blue Health Summit November 14th from 10 a.m.

until 1 p.m.

at Thrive on King explore breast and prostate health resources plus enter a chance to win a stay at the Chula Vista Resort Valley at $500 admission is free but only registered guests can attend.

Every registered guest gets a free gift bag loaded with goodies, including items from supporting sponsors and vendors.

Get connected and grab your goodies registered today at

10170truth.com.

Life's

Sherwin Hughes

better when you know you're covered.

With a home and auto policy from American Family Insurance, you're not just buying coverage, you're getting an agent who helps you feel protected and prepared.

Ensure carefully, dream fearlessly with American Family Insurance, get a quote or find an agent at amfam.com.

American Family Mutual Insurance Company has signed its operating company, 6,000 American Parkway, Madison, Wisconsin.

All right, everybody.

I love rock and roll.

Joan Jett in the black hearts and you know what year that song was released 1982 let's bring things back to modern times.

I'm trying to ascertain why it seems that Black owned businesses that pride themselves on their endeavors Seek only and almost exclusively African-American customers now the cultural affinity makes sense the shared value system does make sense

But don't you want as many different consumers purchasing your goods your services and your products as possible?

And here's here's what I hate to think Because whenever I talk about black owned businesses and it comes up often because entrepreneurship I believe is one of the many ways to some kind of financial freedom a lot of times it may be better To work for yourself Then it is to work for someone else not in every case.

There is a lot of responsibility that goes along with being an entrepreneur

But for some people, it works a little bit better.

And here's what I shudder to think because I've heard the complaints.

I've heard about the shortcuts.

I've heard about the inconsistent customer service and all the other things that can be major detriments to a business's success.

And I would hate to think that African American entrepreneurs opt not to market their products, goods and services to other cultures.

because other cultures will not accept lower standards and poor service like African Americans will and let me clarify and qualify that a little bit because we oftentimes are so supportive almost to a fault of a black owned business we give them a tremendous amount of leeway

We allow them to be a little slow with the service to be a little bit inconsistent.

And there are some people that simply absolutely will not criticize a black owned business.

Now there are people that will criticize them, but there are some that they don't want to criticize them.

They won't post anything negative about a black owned business because they just don't want to be involved in harming the reputation of that business.

But they do something in my opinion that is even more damaging.

They don't buy from them again So they may not enjoy the quality of the product or the service they won't say anything They won't complain to management.

They won't post anything damaging online But they'll never go back again and this seems to be common because when I look at How some black-owned businesses may structure their prices, especially of their food food is already expensive But it seems as if they want to make

All of their money and all of their profit off of one person because they're not expecting return customers.

It seems that way.

Do I have any verified scientific evidence and or proof of this?

No, I do not.

But sometimes our stuff is so expensive, but you still have people that will support the black owned business.

We've gotten into

Sherwin Hughes

corned beef.

I don't know what happened, but corned beef is like in style now Remember some years ago and everybody's talking about tacos and everybody loved tacos Oh, we got to go get tacos and taco Tuesday.

Everybody loves taco like tacos were the thing now for some reason It's corned beef.

Everybody loves corned beef.

I'm gonna be honest with you.

I in the recent couple of weeks I have paid Between 22 and $27 for a goddamn corned beef sandwich one sandwich

Okay, great.

The sandwich is big.

But I can get a McDouble at McDonald's for $3.19.

In some cases, almost $30 for a corned beef sandwich.

That is insane.

But is this the price that we pay for black-owned businesses that know they're probably not going to get repeat customers?

No, I know the pricing can be very complicated.

But wouldn't it make more sense?

for the longevity of your business is to get a cohort of loyal customers because of your quality because of your service and maybe lose money for a little while because new business endeavors should not expect to be profitable right away you lose money you build up your reputation you get your name known best advertising I believe is always word of mouth

And then once you have loyal customers, they will actually accept and give you latitude and leeway to raise your prices because there are some brands that I'm so loyal to.

I don't care what they charge me.

I walk in and tell them to take my money.

Here.

Oh, how much is it cost this week?

Oh, it went up by 30%.

Here you go.

Once brand loyalty is established, there are some of you that are listening right now that have been buying some of the same thing, same product, same brand.

In fact, you'll go to a store and if your brand ain't there, you'll leave.

That's how committed we are to brands.

And if it costs a little bit more, it doesn't matter.

You'll pay it.

It seems that that is a healthy key to longevity.

But if you don't expect to be in business very long, imagine a contract service, like a DJ.

And if this DJ has they've got talent right they're pretty good at what they do Wouldn't it make sense that they enter maybe it's a new city that they're entering Or a new genre of music they might be playing to be competitive or To even undercut to be the lowest priced DJ as an example so that people want to book you based on price and then you show and you prove and

You can illustrate how you can get people on the dance floor and have control over the crowd.

And then once your name gets out there, more people will want to book you or you could be the DJ.

The chart is $1,100 for one event and you never get booked ever again.

And you hope just hope that you get booked somewhere else with that exorbitant price.

It just seems that way.

Let's talk about discretionary income.

Shall we discretionary income is generally the money remaining after taxes and essential living expenses.

It differs from disposable income, which is income remaining after taxes, but before your living expenses.

For comparison, leisure and discretionary categories include restaurants, entertainment, vacations, recreation, clothing, personal care, alcoholic beverages, and similar purchases that could be put into the fund category.

Some of these categories include necessary spending so they cannot all be treated as purely optional now There's no single official Bureau of Labor statistics called average discretionary income by race or precise estimate requires subtracting taxes and essential expenses from income blah blah blah blah blah, but for the most part in the United States White income 80 thousand four hundred sixty five dollars

on average African-American income per household fifty eight thousand one hundred dollars so just those numbers alone showed that African-Americans have something like twenty two thousand less dollars to spend on anything and everything including discretionary recreation and in the categories considered fun so just based on these numbers white people have more money to spend

plain and simple by and large.

And I know that we are looked at as African-Americans as sometimes untapped consumer markets.

Mortgage lending companies sometimes find the benefit in advertising their products and services to African-Americans.

Some other established businesses see the black community as an untapped consumer market because as we change and as we grow and make more money and become more educated We are buying different things and our consumer habits might be changing and some white-owned businesses companies and corporations might say let's tap into the urban market We've never marketed to them before let's tap into the African-American market.

I want

African-American business owners and entrepreneurs to look at Caucasians as an untapped market.

What about a black owned business that says, you know what?

The suburban white mom is an untapped market for Oxtails macaroni and cheese and candied yams.

Because you know, white people love all sorts of food.

They're very adventurous.

And then when you ever talk to a white person that's had soul food for the first time, they wondered where it has been their entire lives.

I'm like, oh.

Segregated, that's where it's been.

Sherwin, have you ever had a candied yam?

Why haven't you people been telling me about how good the candied yams are?

I usually serve my yams with marshmallows on top.

Sherwin, nobody ever told me that oxes had tails.

They're so delicious.

They're braised and they're succulent.

Why have you people been hiding this food from me?

Sherwin Hughes

I'm just saying the way they may look at African Americans and urban consumers as a quote unquote untapped market for some goods and services, maybe our black entrepreneurs can look at them white suburbanized that have higher discretionary and

disposable income as an untapped market.

We'll take a break, come back, continue our conversation about how it seems that African American entrepreneurs have a very limited scope in who their consumers should be.

We're listening to The Truth with Sherwin Hughes on 101.7 FM.

I'll be right back.

The Truth with Sherwin Hughes.

We'll be right back on the award-winning 101.7 The Truth.

Live on YouTube and 101.7TheTruth.com.

The conversation continues with The Truth with Sherwin Hughes, only on award-winning 1017 The Truth, live on YouTube and 1017thetruth.com.

Sherwin Hughes

Let it whip by the Dazz Band released in, guess what year?

Yeah, I know, 1982.

Last year the Brewers appeared in the Fall Classic.

Congratulations to the Milwaukee Brewers.

Back in the World Series after 44 years.

On average in the United States, this is per person.

So this is men, women, adolescents, children, seniors.

Caucasian spend $4071 per person on Restaurant food takeout food and eating outside of the home per person every year.

That's substantial Now multiply that times the number of white people in America, which is probably 200 and I don't know 20 million That's billions of dollars spent on takeaway food.

So if you have a restaurant

Your primary consumer should be Caucasian because they spend more money on restaurant food now African Americans who now again we have less discretionary income, but we spend on average per black person two thousand four hundred forty eight dollars per African American on Food outside of the home restaurants take out food etc.

Okay, so just on its face if you have a black owned restaurant

White people spend more money at restaurants and on takeout carry out food than black people do so if you have a black food endeavor a black food truck, which there are many you should be considering Diversifying who your customer base is because the black restaurant Consumer has less money to spend white people when it comes to this individual

entertainment and recreation spend between three and four thousand dollars per person.

African Americans spend one thousand six hundred seventy three.

So again if you're offering some kind of entertainment a bar perhaps your customer should be should be the whites.

Alcoholic beverages this one is very telling on average in America per Caucasian person they spend on average.

Seven hundred and sixteen dollars per person every year on alcohol Seemed a little low By contrast But this statistic has always been one that has stood out to me You know the African-Americans drink dramatically less if you go to the FBI and look at their UCR Their universal crime.

I don't know what the R stands for crime something crime registry, maybe

The number of Caucasian people that get arrested and convicted for alcohol related offenses is like three or four times higher than African Americans.

Now our crime, we love homicide.

That's where we lead everybody, every ethnicity, every culture, every race.

Black people, we be doing some killing.

Hell, we talked to, to Sherita yesterday.

She's the shooter.

Remember when Sherita called yesterday?

If you haven't heard my program from yesterday.

Go to YouTube and listen to yesterday's program at about the The two and a half hour mark when Sharita called she shot someone that she believed was in self-defense of another person and Of herself and she ended up getting charged with a felony and doing nine months in jail behind it Fascinating conversation for those of you that have firearms that believe you're going to protect yourself or somebody else with your firearm Please go back and listen to yesterday's program where I talked to Sharita.

It's about the two and a half hour mark

where she explains her ordeal and shooting somebody that a man she shot who was beating a woman unconscious and the woman was out cold.

And so Sharita and trying to save this woman's life acted in self defense and approached this man and and shot him in the ankle and she ends up getting charged with a felony.

So it was a wonderful conversation.

It was totally unexpected.

But for people that are thinking about purchasing a gun or the reason why you purchased a firearm because you want to shoot somebody in self defense.

That was a hell of a conversation to listen to.

But alcohol related expenditures and defenses Caucasian people in the United States dominate African Americans per person spend $277 on alcohol compared to white people that spend 716.

I grew up.

And a house full of tea totalers, which was not fun My father would drink a little bit like he'd have beer in the house in case relatives came over or friends came over But alcohol that was purchased in the home I grew up and stayed there forever Here's why this was a problem as I got older my parents used to go out of town used to go on vacations when I was a teenager I would much rather be at home by myself than go on a vacation with my parents problem is because I used to have parties

But I find somebody going by the alcohol because my parents didn't have a liquor cabinet Every white household that I went to from the earliest ages that I can remember when I was visiting white friends There was a whole portion of the house Dedicated to where the alcohol was and sometimes the presentation was beautiful Yeah, they'd have a bar They'd have a piece of furniture that you would open a large

Walnuts or mahogany piece of furniture and it opens and there's lights and there's rocks glasses and there's an ice bucket.

There's there's tongs and There's there's seagrams gin There's many vodka's there's scotches and whiskies All my white friends parents I can remember being at some of my white friends houses.

I remember the second was yesterday

And they would their parents would come home because we'd be in the house When their parents came first thing the parents would do is make a drink and make a martini I was so fascinated by that because as a young child I Saw differences between my family and my environment and my white friends of first the hell.

Hey Sherwin How are you dad will come?

Oh sure when our mama come in and they would step over us and make a drink and I was a latchkey kid and when my parents

Came home from work.

I don't even know if they acknowledge my existence.

I don't even or they would be like, Oh, why are you here?

Oh, you're our son.

That's right.

That's why you're here.

There was no when my parents came home from work.

They didn't go to the liquor.

My mother doesn't drink.

I've seen my mother drink.

She is just turned 78 years old.

I'm 51.

We went to

The Fox and Hounds restaurant, I don't know, maybe seven or eight years ago.

And my brother and I ordered, because they used to have, I don't know if they still have them, like these ice cream drinks.

There's ice cream, like a shake or something.

It's got liquor in it, rum.

I don't know what the hell it was.

And my mother was like, ooh, that looks good.

Let me try it.

I said, Emma, be careful.

There's alcohol in here.

She's like, oh, what's the big deal?

And whatever the drink was that we got at the Fox and how my mother tasted mine as she ended up not giving it back The only other time I can remember mine.

I've never seen my mother drink wine.

I've never seen her take a shot I've never seen her drink a beer the only other time I can remember my mother drinking alcohol.

This is in my entire life is she got a pina colada at Red Lobster in the 1980s that that was it She didn't drink and and with that

Comes an attitude about drinking because I grew up in a tea total or family My dad didn't really drink as my father got older, but my father quit drinking at 50 I'm 51 right now and be honest with you I do my best drinking now my bed all the best drinking I've ever done and I went to college My best drinking I would say my most responsible drinking I do right now like I enjoy alcohol in a way now that I maybe didn't When I was younger my dad by the time my dad was 50 he had completely quit drinking so there was no alcohol

and our house whatsoever.

But with parents that don't drink, and I drink and my brother drinks too.

My mother thinks anyone who drinks alcohol is an alcoholic who's going to die.

Even if you drink like to her, you can't even drink casually or socially.

Like, oh, did you go out with your friends?

Sherwin, oh yeah, I went out.

Did you drink?

Yeah, we had a couple drinks.

You're an alcoholic and you're going to die.

You're going to need a new liver.

So every person that drinks, it's very unfair.

It's a terrible thing to think.

Restaurants and dining, the white Caucasian affinity group, spends approximately $1,623 more per year on food at restaurants and takeout food than black households.

That's about 66% more.

This is consistent with differences in income, household composition, and available spending capacity.

entertainment black households spend $1,673 annually total including $826 on audio visual equipment and services and $355 on emissions fees and tickets for live shows this category also includes pets toys hobbies and recreational equipment clothing and footwear black households spend $1,804 including $520 per year on average per african-american on shoes

This is a substantial spending category Personal care African-American households spent nine hundred twenty eight dollars annually on grooming and personal care products and services This includes both necessary and discretionary purchases.

I'm not shocked by that because the hair industry for black people Dominated by black women blows my mind

on how much money is spent just on hair.

And it's shocking to me because I don't have any hair.

I don't I don't buy shampoo.

If you come to my house looking for shampoo, first of all, I don't think there's any there.

Second of all, it certainly wasn't mine and the fact that people spend so much money on their hair, but I get it because you gotta Have nice hair apparently I'm giving you these categories to show the huge disparity in spending On these categories.

So if you are a business owner really of any race, but particularly pointed at African-American entrepreneurs

Your consumers should be Caucasian first and African-American second Because in just about every measurable consumer category white people spend more money and I hate to think that African-American business owners and entrepreneurs

are not advertising and marketing whatever their products are, whatever their services are to white people because they would not accept the caliber of service.

And I'm not saying all black businesses have poor service, but if a black owned business has poor service, we as black people are much more likely to give latitude and give flexibility and make up excuses for that poor service where other affinity groups will not.

They will say something right there then on the spot.

They'll ask for the manager etc You know that when you're in a black-owned establishment and you ask for the manager that is a calculated risk because you might have to fight You might have to not every time but if you go to a black-owned restaurant And you're not happy with your food and you want to speak to the manager the manager might pull a gun on you not hold on relax Probably a small caliber gun like a derringer, but they sometimes will get mad at you because you're unhappy with

the quality of your service or your food or whatever the case may be.

Take our final break of the program.

We'll come back in a couple seconds.

The truth with Sherwin Hughes

will be right back.

You're listening to The Truth Was Sherwin Hughes, where meaningful conversations happen every day on the award-winning 1017 The Truth.

Sherwin Hughes

Mr. Mahdi said He watched a lot of people die from alcohol And his grandfather died on the toilet Marty don't tell people that why would you tell people that?

You know who else died on the toilet Elvis did?

Wasn't really a Fan of Elvis there was a movie a bio pic that I saw about Elvis's life was interesting, but I just wasn't

Never really been a fan of Elvis.

Let's talk to hello anonymous.

How are you doing?

Oh, I'm well What's on your mind?

I was just I was just gonna speak to the fact that you stand the customer service from black establishment There's a flip side to that as well a friend of mine and his wife have bought into a franchise and

There was a, he said there was a lady in there, the Colomo Center for Corporate was there, a white woman.

And one of the customers went to the white one, excuse me, you know, real polite to try to have a complaint.

And the woman from corporate said, well, those are the owners over there.

And then her whole attitude changed and she went into her custom mode, you know?

So I was just making a point of the flip side, he said, you know, he might want to make a complaint to the management of a black establishment.

They may you well, I know you were being funny.

We said they may pull a gun.

I mean, but as a customer, I'm a customer's point of view, the respect for the black establishment owner isn't there a lot of the times.

That's

Sherwin Hughes

all

right.

Sherwin Hughes

Because almost feel we feel like sometimes if we're at a black owned business, we're doing them a favor by supporting them.

And so if you feel like it's a charity case or you're supporting this black owned restaurant or bar, like you're doing them a favor, then you probably shouldn't go.

You know what

I mean?

Exactly.

Exactly.

Sherwin Hughes

Have a good weekend.

You stay safe out there now.

Okay then.

I try.

I enjoy yourself.

Sherwin Hughes

Thank you very much.

My show enjoys you too.

I was illustrating my incredible athleticism earlier in the program because for some reason I don't know why this is but I am exceptionally flexible.

Now that I think back on it This is probably not the proper place or space to illustrate my flexibility via YouTube and I just wanted to show people like wow for a man I'm limber I Mean it's it's good because then I don't sprain I don't injure very well or very often because I'm

Flexible but then Zach was like sure when I was the gayest thing I've ever seen so I guess So nitty you may have missed it, but I was able to put Both of my legs on this table here and cross them And so I was sitting here looking Like I was ready to go to Sherman Park with someone name out and I didn't think about how How it may have looked I mean I'll do it again.

I don't

And I don't have been called gay so many times.

I don't even It's not a slur to me Because I'll tell a guy though sure when you're probably gay sure can I hang out with your wife can I go shopping with it?

Don't worry.

I'll bring her back Well, yeah, of course you can hang out with my wife because you're gay and then all of a sudden I pick your wife up and I'll drop her back off two minutes later.

Oh That was a very quick shopping trip and I'm like, yeah, I'll be back to pick her up next week.

I shop very quick

I already when I go into the store already know what I want.

I don't need to do a lot of browsing.

I'm a very quick shopper, so That's not you're not supposed to do that But if a man says no Sherwin, please please hang out with my wife, please no no she loves your show No, I don't mind.

No take her here.

I'll give you some money Sherwin Take my wife out to her favorite restaurant if a man did that, what am I supposed to do now?

I'm put in a situation

You know I shouldn't do that because