Who’s to Blame

Transcript

Who’s to Blame

The Truth with Sherwin Hughes · Mon Aug 31, 2026

the mic with a boom ping ping wisdom sharper than the beast fear sting words like fireflies that light the night he turns the dark into blazing bright boom ping ping the truth takes wing we'll walk his voice let the city sing boom ping ping hear the freedom ring

Last day of August in the year of our Lord 2026.

Thank you so much for joining me this morning.

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Oh, it's not that bad.

Calm down.

I know that some of you are a little bit upset.

Maybe you're frazzled or you're razzled because you found out about another.

group of bar closures over the weekend.

And I know that you are very disappointed because the silk strip club right off of Water Street has decided to temporarily shut its doors and they are citing things like crime also to add to the mix.

Low country, which was a bar that was wholly out of place on Water Street anyway, they have announced their closure.

Back in May this whole thing started off When Dukes announced that they would not be renewing any leases and they were going to close and you probably you're thinking Well, what gives sure when well, I'm gonna give you what gives because I want to provide some explanation to this because the simplest answer is not always the correct one It's very easy to blame crime Very easy to blame a certain cohort that has been a little rambunctious

Causing a few more problems than we've seen in recent years very easy to blame them because a lot of times those stories though the fights and the maylays that take place in the different entertainment districts It just seems common-sensical people are afraid to go out because they don't want to get punched in the face or shot in the face or they don't want to get robbed And you would think well, that's the reason that's the obvious reason.

There's a lot more to it than that Also while not on

Water Street Bar that we talked about pretty much every day last week that's on Brady and Arlington It's called the garage and they came out with a controversial list that made a lot of people upset something like 40 hip-hop artists were banned from being played by DJs that the garage would hire and they the garage or at least management cited

Well, the music is very violent and we want to cut down on music that may encourage people to act out in a way that is unbecoming to business.

And then it was a whole hullabaloo and a lot of people were angry and upset.

Then we had a whole conversation about hip hop, the impact of hip hop music, which basically took us off track.

Well, we come to find out that.

The garage was going to.

Temporarily close until they figured out what they were going to do for the next two weeks They were gonna close they were still gonna pay their employees Until they figured out which direction they were going to go in and maybe was because business was bad Maybe because there was a lot of blowback and a lot of controversy when they put out this list of 40 artists with at the very bottom of that list no Milwaukee rap that one really hurt a lot of people's feelings They didn't like that a lot of people

Very angry that Milwaukee rap was singled out.

Can I say a little something about Milwaukee rap?

Can I it sucks?

It's terrible.

It's really really bad.

It's off key.

It's off tempo.

It's off beat It sounds like the literature and the poetry that you get

from a public school system where 90% of the children are not on grade level.

I said what I said.

But here's the thing.

People have this deep affection for stuff that's local, even if it sucks.

Y'all gotta stop doing that.

We need to have these things that we used to have.

We don't have them anymore.

Two things we used to have that we don't have anymore.

Number one is shame.

Number two is standards.

Milwaukee rap sucks.

Certified

trappers a goat.

The goat of what?

You just met all you all you messing with me early Xavier.

We're gonna have one of them kind of shows the day I'm here for it.

What he's really good You never listen to a song.

I've listened to his music I have seen him come out on stage unannounced.

I was at a show at the rave.

I don't know what show it was But he came out just unexpected like he wasn't on the the list of artists to perform

People went insane.

He's the goat they for a certain like age of people Oh, I couldn't believe so I was with I don't know if I want to out this person I Was with an elected official a young elected official at this event was a whole bunch of us that were there and This young elected official like a prominent elected position when certified trapper came out they screamed like

They knew all the words.

I'm like, what is happening?

I felt old instantaneous.

Yeah, he's really good

actually,

but he sucks the music is just it's not for me and I get it the they call it's got a name um slap no Low end low in music or something like that.

It's kind of the genre has a title It's just not for me because I came up in a different era But whatever but that made a lot of people very upset because there obviously are not a lot of places that and maybe there are I don't know

But to hear that the garage wasn't going to play Milwaukee hip hop made a lot of people angry because they're very territorial over their music because when it comes to the contributions of black people to this city, our positive contributions, I believe, are few and far between.

No, we have a lot of them, but they just don't make the news and they don't get covered like they should.

But that also speaks to our insecurity because when black people do good stuff because we're supposed to.

Because black people are inherently really good people.

I like blacks a lot.

I went out Friday night and I was surrounded by him.

Felt comfortable.

Felt like I was at home.

I was eating chicken wings with Ice Cubes nephew.

Don't ask me why that even happened, how my life even turned out the way that it did Friday night.

Next thing you know, I'm sitting next to Ice Cubes nephew.

He was telling everybody he was Ice Cubes nephew and nobody believed him.

So we needed receipts because anybody can say that they're ice cubes nephew.

He FaceTime Ray J. I'm not kidding you.

If I'm lying, I'm dying.

He FaceTime Ray J. And Ray J was like, yep, that's ice cubes nephew.

And then we said, all right, thanks, Ray J. And then we were sitting around talking like, wait a minute, did we just FaceTime Ray J and did Ray J just provide a receipt for ice cubes nephew?

And so we ordered a bunch of chicken wings.

And we're eating chicken.

He likes ranch, by the way.

Surrounded by many blacks the blacks are great, but we get very angry when the news doesn't cover All the wonderful things that we do because we want to be seen as wonderful people We'll never be seen as wonderful people in their eyes So please stop trying to hold it against media here that you guys know what the media's job is other than me My job is different.

It's to make y'all look bad

It's to blame black people for everything so that white people never have to take any kind of responsibility at some point We're gonna have to have a conversation about two things that fit together like a jigsaw puzzle piece because everybody is so confused Well college has gotten too expensive and people can't afford to go to college anymore.

There's a very specific reason for that because

Public universities used to be subsidized just like high schools, but when universities had to, by federal law, start allowing black people to attend those colleges, they started increasing the tuition because they don't want us to go to college.

And if college had no value, like some of you actually believe, then it would be free.

The other one is why is our health insurance so expensive?

We need free health care I'm gonna run on Medicare for all the Medicaid for all health insurance should be free There's gonna be a lot of people that will probably turn out to vote for the idea of free or reduced cost health care or Medicare because the Affordable Care Act which has been gutted like the voting rights act by the Trump administration is not making the cut if you don't understand the role that race has played in those two things increasing the cost of college

and making sure that our health care is expensive as possible, then we don't deserve either.

You can't gloss over the history of why we don't have those things, free college, because we want Americans to be smarter, smarter than the Chinese, smarter than the Indians, smarter than the Japanese.

It is an investment in the future of this nation and our international global competitiveness if Americans were smarter.

But instead Americans are dumb and guess what dumb people are?

Consumers and since we're dumb and we're consumers We're just making rich people rich and they're very content to keep us dumb sick and can't afford to pay for cows.

So the reason why Milwaukee rap Sucks is because It's just not very well thought out.

You know what I mean?

It's not very intricate.

It's not very detailed.

Well, anyway, the garage is closing permanently now

So they put a press release out last week to say, oh, we're going to close for two weeks.

They're not opening again.

But also here's what they didn't tell you.

That building that the garage is in, the garage in the high hat, it's been for sale for 10 years.

The owner is trying to get out of it.

Nobody wants it.

They made the decision in June to close.

They were already going to close.

But here's what they did and it's genius and we're gonna talk about this in water street and silk on water street using the same excuse Blame the black people ain't got nothing to do with us I am going to tell you why these bars are closing because it seems abrupt and all of a sudden in the easy way out is just to blame violent blacks It's not our fault.

I mean we're contributing a little bit a little bit.

We're not helping But if you can't just blame us, but that's what they would rather do.

So the garage

made the decision in the beginning of the summer that they were going to close permanently.

They knew that they were closing.

So this whole thing with banning the hip hop artists, they didn't even have to do it.

But the controversy that ensued and then the conversation about the violence of hip hop and the violence of African Americans tied in with all of the videos and all of the images that you all have seen of fights and shootings on Brady Street.

Makes it seem like oh, I understand why the garage is closing because of the black people know the garage and a whole bunch of other bars and strip clubs you name when they're closing in the city of Milwaukee It's not just because of bad black behavior But it's just easy to accept that as an answer because you can scape scape goat black people

For anything anything negative and people will believe it The only time that you're ever gonna hear me use the word or the term goat in the same radio show in which we're talking about Milwaukee rap is skate goat Not goat of all time not greatest of all time because certified trapper and he's probably might be listening Sorry, mr. Trapper Whatever you prefer to be called Sir certified It's just not good

It isn't Xavier.

I know damn well you played music that you listen to before you listen to men I trust like I do You don't listen to that stuff.

I definitely listen to certified trapper It's my guilty pleasure.

What about Steve the stoner?

No, just certified trapper.

Literally the only walkie-rapper I listen to

I'm gonna tell you who's fault it really is while these bars on your walkie-close and you ain't gonna believe me But I don't want you to believe me because I'm gonna provide some proof and some evidence because that's what I do

It's Trump's fault.

Xavier, not his head.

Yes, he ain't even got the detail.

See, you know what?

Well, here's what's crazy.

Liberals leftists, Democrats like myself.

If anything bad is happening in the country, if you say it's Trump's fault, oh, yeah, it is.

We don't even need the proof.

We just want to blame him for everything.

But also think about this.

When bars and restaurants and truth clubs are closing in Milwaukee, and somebody says, oh, it's black people's fault, then there's a whole bunch of white folks that are quick to believe that.

So if you tell me that something is bad in society and they say, oh, sure, when terrible things are happening in society, it's Trump's fault.

Yep, it sure is.

Bars and restaurants are closing in Milwaukee.

It's the black fall.

Yep, it sure is.

We're going to get into it today.

And of course, your participation is always welcome.

You can do it via YouTube or you can call us 833-212-1017-8332-121017.

You used to could text that number.

I mean, you still can, but your text messages are lost in the ether.

So I don't know Xavier knows where they go.

I don't know where they go.

Maybe they go to Santa Claus.

Side note.

Every day.

Why did they lie to us about Santa Claus in the first place?

You know, I wrote his fat ass letters.

You know the kids every single year write Santa Claus letters and they just go to the post office and just end up in a big pile and then like the postal workers just read them and laugh at us.

Why would you have me do that?

Why?

My parents got me posted stamp.

They also work to the post office which probably just got posted stamps for a discount.

I would write letters to Santa Claus like I'm gonna

I'm just gonna go right to the source.

I'm not going to no damn mall and sitting on some perverse lap.

That's sad.

My Santa Claus letters never got delivered.

Yeah, my mom told me right away.

She said ain't no white man giving you a no presence.

I'm Santa

Claus.

She could have been a little more sensitive than that.

I like it.

I like it raw.

I bet you do.

I found out

Because you know those nights when you know Santa's coming Can't sleep It was like magic you would go to bed and there was no presence under the tree and you would wake up and it was a bouncy I just I Wish that somebody would have kept the magic alive for me because since that day I think I was in second grade So I was probably about eight years old a part of me died when I found out that Santa wasn't real because I'm thinking myself

My entire reality about the most beautiful, wonderful, joyous holiday has all been a lie.

And then, because I've always been a critical thinker, I'm thinking to myself, Eugene and Emma, what else have you been lying about?

Are your names even Eugene and Emma?

Are you even my parents?

Am I adopted?

What is happening here?

Why is my name Sherwin?

Is this an entire CIA operation?

Is this COINTELPRO?

Why would you do this to me?

So I woke up.

middle of the night and I heard commotion I heard shitter chatter and I heard the ruffling See if I can recreate it for you My parents were in the basement.

I woke up in the middle of the night and I was looking for them and I couldn't find them and I'm walking around the Top level first level of the house I grew up in

As I'm approaching the basement entry door I hear this That's my mother talking I'm like these nincompoops are rapping like this When I woke up in the morning I woke up with a real stern look on my face

I didn't even need to say anything.

They knew.

They knew that I knew.

I almost started an inquisition because I wanted answers.

Now I was still going to open my gifts.

Don't worry about that.

And this was years before my brother Tyler was born.

So when he was born, we kept up the lie.

I just wanted to.

You woman, you sit there, man, you sit here.

I have questions.

But sure when I slap them both across of it, I will ask the questions Why would you make up such a lie?

I am your only child.

Do you know the kind of damage that you have done?

Shut up!

I will ask the questions.

That's what I wanted to happen, but I was eight.

I'm gonna take a break come back I'm gonna give you the real reason why some of these Milwaukee bars and restaurants are closing and may not be the reason that you think

and expect more closures to come.

You're listening to The Truth with Sherwin Hughes on 1017fm.

I'll be right back.

and 1017thetruth.com.

supports a broader explanation that crime is killing water street crime and the perception disorders are in fact real factors but Milwaukee bars are also confronting a national contraction in alcohol consumption so this leads us to the YouTube poll that we have posted because you know we here have

Inquisitive temperaments and I always want information about those who choose to listen to and participate in this program and the YouTube poll is as such Very simple very straightforward.

We could have gotten more detailed with it, but what's the point?

Do you drink alcohol?

often Occasionally or never Numbers

Striking at this point 52% say they drink alcohol occasionally 25% say they drink alcohol often but the number I want to pay particular attention to is 23% that do not drink alcohol at all Ladies and gentlemen people are simply consuming less alcohol and the younger you go

the less alcohol they are consuming.

But there's some caveats to that in which I'm going to explain.

Gen Z would sometimes get the blame for not drinking alcohol.

71% of them do report consuming some kind of alcohol, but for the most part as a generation, they are not as heavy drinkers like Generation X and Baby Boomers.

And I have even found as I am getting a little bit older, when I drink, there has to be an occasion.

I can't just drink because it's a Tuesday afternoon and it's raining.

I have a whole stocked bar at my house.

In fact, I have a bottle of scotch Get this winky blue bought me a bottle of scotch New Year's Eve 2017 and I just opened it in 2025 and poured myself in one other person to drink and it's just sitting

Sitting where my other alcohol and spirits are so I have alcohol at my house to entertain guests because when they come over and they want to drink they can help themselves to a drink but the alcohol that I I've got a bottle of Captain Morgan that has been sitting so long on my have like this a buffet like built-in cabinet and Sometimes if I lift up my my shades this you're not supposed to have your alcohol and sunlight Let me tell you why so you know Captain Morgan is spiced room.

It's brown in color

This Captain Morgan has been exposed to the Sun for so long it literally turned clear I'm not kidding.

It still tastes the same, but it lost all of its brown color So when I drink there has to be some kind of an occasion and we're going out for somebody's birthday There's something going on.

There's got to be something and also limit my alcohol alcohol consumption to No more than really under any circumstance two days a week and it's usually just one day a week because Friday I was out I was in the streets on Friday

Was gallivanting around like a little trollop But also ice cubes nephew was at the atrium and so come on ice cubes I Don't even know what his name is.

I met him we chatted but the music was so loud in the atrium that I All I heard was oh Yeah, oh, yeah, cuz you know there's universal

like body language when someone is talking to you but you have literally no idea what you're saying.

There's universal like head nods and eye squints and then you gotta turn your head sideways and then sometimes you gotta shrug your shoulders and you gotta be in disbelief so it doesn't even really matter what the person is saying to you.

It looks like you really are understanding what they're saying.

I had no idea what he was saying.

26% of those that answered our YouTube polls said they drink alcohol often.

The occasional category has gone down by 1% and the category of never drinking alcohol is stagnant at 23%.

That 23% is very significant because the number of people that consume zero alcohol could be the profit margin that a lot of these bars need in order to remain open and profitable.

You got to remember a couple of factors now.

We live in a much higher tax environment.

than we did just a couple of years ago.

If you purchase something anywhere else in the state of Wisconsin, outside of like a four or five county area of southeastern Wisconsin, the sales tax is only 5%.

But in the city of Milwaukee, it is 7.9%.

That is $2.90 more for every $100 you spend.

Now, upon initial inspection, that's not the end of the world.

But if you add up those $100 spends over the course of a year, that is significant.

That is sizable.

And that may make some people say, hey, you know what?

Let's not go out tonight.

Let's stay in tonight.

Let's have a chill night.

Let's have a movie night.

Speaking of movie night had a movie night on Saturday love having a movie night because I get to just relax in my comfy chair And I'm just sitting there, and I'm very relaxed rent in a movie called back rooms Scared the beat Jesus out of me, and I'm not A person that's easily scared by the horror movies.

This one had me Reconsidering many things in my life that scared you holy crap.

Oh, yes, it did it got weird at the end, but it just

Because it reminded me of the Blair Witch project and I know that movie some people thought that was stupid when I saw the Blair Witch project when that came out in the theaters and probably 97 or 98 Scared me to death and let me tell you why because I was going Up north with my white friends the next weekend wrong movie to see Wrong movie to see before you go up north with the whites and we were deep in Vilas County We were outside of a town called Woodruff

Woodruff is near Monaco, which is like a happening real touristy place full of Illinois people for the most part.

But Woodruff is literally in the woods.

It's cat I grew up with his parents have.

So it looks like a log cabin, but it's actually a mansion like five bedrooms, six bathrooms.

It's built into the side of the hill.

It is an impressive piece of architecture.

You look up this bald eagle's flying around.

We brought our guns you can shoot your guns up there, but you are in the middle of the woods You know what it looks like you know it reminds me of with all the pine trees when you go way way up north It looks like when you go way way way down south like the woods of Mississippi, Tennessee and Arkansas very some even the soil is very some a very sandy soil, so I saw the Blair Witch project

And I was like, I don't know if this is a good idea to go up north with the whites.

Now, this was also 30 years ago.

Here's what I would say.

Now, if you're planning a trip up north or into some desolate area with the whites and you're a black, I don't know.

I don't know if you should go because a lot of good trees for hanging.

A lot of good, a lot of sturdy pine, a lot of white pine, a lot of spruce, a lot of, you know what I mean?

Pine is a hardwood.

A lot of it.

Thinking to myself, ooh, if it was today, I don't know if I'd go.

Sherwin, what are you doing next weekend?

Oh, I don't know.

Humor me.

What y'all got going on?

You want to go deep in the woods, dude, with us?

Like really far.

Like your cell phone's only going to have one bar.

There's no Wi-Fi.

And if you scream for help, no one's going to hear you.

You want to come with us?

Don't worry.

We'll drive.

You can leave your car at home and all of your personal belongings.

I don't think I'd go.

But I saw back rooms.

I Don't like how you dismissed my fear Xavier.

Oh that scared you.

Yes, it did.

I'm a horror movie guy I thought it was a good movie, but I wasn't scared, but I did like it a lot.

I Give it a solid 8.5 out of 10 and I don't give high ratings.

I Can't pronounce the main actor's name.

He's another one of these

Nigerians that come over and do American black acting taking our jobs Seriously, I mean I like the Nigerians.

I've mended fences with them I used to not care for them so much because they come over here and they They're all offensive They're mad at us blacks, but whatever I Can't pronounce his name, you know that I'm talking about

I know you're talking about but I

don't know

I can't even try to pronounce it, but he's Nigerian.

He's English.

But Nigerian English.

Scary movie.

So that's what I did on Saturday.

Take a break.

Come back.

I know you guys are craving the details as to why these bars and these restaurants are closing.

Silk on water is an interesting case because it took the proprietors of the silk franchise 10 years.

To get the licensure that they needed to even open up downtown and that club wasn't even open as long as it took To get the license to open it in the first place But don't let this fool you because the industry is still alive and well because The remaining silks have now expanded to day shift So business was bad for the shake club industry they wouldn't be expanding the day shift in fact

Xavier I tried to get you to come with me to silky when they first opened up for day shift But you said you had a booty call you said you was going dogging Something

like that That's fine priorities are good.

Yeah, I mean and plus I wasn't dressed for it.

You know, I'm kind of you know, I'm wearing athletic clothes I mean, it's not you

ain't got to wear a damn tuxedo.

I mean you think about the women in there a naked.

Well, I don't know I feel like if you're going to a gentlemen's club, I feel like they have some kind of you know

A tire you're supposed to be wearing.

Gentlemen, only gentlemen you may see as an occasional transgender.

I'm kidding.

Relax.

Good grief.

You guys are so uptight.

The truth with Sherwin Hughes on 1017 FM will be right back.

The truth with Sherwin Hughes returns after this on 1017 The Truth, the truth app and 1017thetruth.com.

This is the truth with Sherwin Hughes on 1017 The Truth, the truth app.

and 1017thetruth.com.

Our telephone number if you're so inclined is a 3 3 2 1 2 1 0 1 7 8 3 3 2 12 10 17 you go out downtown if so how often when you go out downtown do you drink a mocktail?

Drink a non-alcoholic beverage put up a youtube poll trying to ascertain What is the percentages of people that participate in this program that consume alcohol either often?

Occasionally or never 21% of you don't drink at all 53% of you drink occasionally and 26% of you

Drink often this is one of the More specific reasons as why Some of these bars are closing.

There's another reason I'm gonna get to in a moment, but what we're not gonna do is blame the behavior of African-Americans and the videos that we've seen of the You know streets being full of young people that are too

Too young to drink and you know sometimes fights break out or whatever.

We're also not gonna blame the damn food trucks There's a real economic reason as to why some of these bars are closing I know silk made headlines over the weekend because people found out that silk on water street and they cited The violence now it certainly plays a role absolutely, but there's always been violence in and around alcohol-serving establishments In fact, there is a special police task force that is dedicated to

mitigating crime and keeping people safe and making arrests when things happen.

They've had that cold red task force for a decade or more.

So there's always the expectation that when people consume and consume too much, there might be some disagreements, there may be some fights, tempers may flare, et cetera, et cetera.

So it's not, it isn't just the violence.

Now some places may use that as an excuse, but it's more economic than anything.

I'm gonna give you the details of that in just a second.

The newest Gallup numbers are striking in August, 2026 Gallup reported that only 54% of American adults say they drink alcohol.

Now let's compare that with our poll where 53% of you say that you drink occasionally.

So far that tracks.

They say that tied with 2025 for the lowest level of alcohol consumers.

Going all the way back to 1939 as recently as 2023 62% of American adults say they drink alcohol So that is an eight-point swing in just the last not even full three years last two years and eight months give or take the number of Americans that say they consume alcohol has gone down 8%

And in that 8%, a lot of times is the profit that some of these bars need in order to stay operable.

We had NPS referendum, which increased our properties access.

A lot of these proprietors that own these bars and these restaurants, they don't own the buildings.

They lease the buildings.

And a lot of times their rents have gone up.

That cost is going to get passed on to you the consumer and if you have declining numbers of people that are drinking anyway And you make it more expensive.

Let me do you one better Sales taxes have gone up almost 3% in the city of Milwaukee you add that to increased rents increased leases increased property taxes But then let me do you one better you guys have any idea how much alcohol that we as Americans consume that is imported

Either from Canada, who we're in a stupid trade war with, or Mexico, or Europe.

You know how many French wines, French cognacs, and French champagnes that Americans consume?

An ungodly amount.

So I want you to add up this math here.

I want you to add up the property taxes that have increased, and the rents and the leases that have increased.

Let me do you this little solid favor here.

If your rent has gone up.

The apartment that you lease, if that has gone up, the bars and the restaurants that you go to, they're not immune from those increases.

Plus the consumer pocketbook has been hit with a double whammy in the city of Milwaukee, our increase in sales taxes.

So everything is 3% more expensive in the city of Milwaukee than it is, say, in Key Wascom, or Fonjalac, or Dane County.

And you have declining numbers of people that are drinking.

as it is, that is hurting a lot of these businesses.

But the tariffs on the imported alcohols that Americans consume, they have to pass those prices on to you.

And at some point, everything comes to a head.

But instead of blaming the economy, which you really have to see what the role of the economy is playing, because with all of these increases in property taxes, with sales taxes and tariffs, salaries and incomes have not gone up to match.

How much more expensive things are getting as bad as the Democrats are and I say Democrats are bad because you have Democratic Socialists and now in some cases look more attractive than traditional Democrats The fact that the DNC doesn't have any money can't raise any money and the fact that even with everything going on Republicans are more excited and more supportive of the Republican Party than Democrats are about the Democratic Party Democrats still have an advantage because of the affordability of things in this nation, which says a lot

It says that Trump is just that

bad.

Even if Democrats are rating their party as a lot lower than they should in a midterm election year, they still have the wind at their back because the Trump administration is refusing to admit and understand how affordability is hurting everybody, including some of these businesses.

But what we're not going to do is we are not going to simply blame African American behavior and the young people that are congregating on Water Street and Brady Street.

as the reason why all these bars are closing.

The garage had planned to close their doors permanently back in June.

That's what they should have told us.

But had they told us that then, people probably would have stopped going.

Because why continue going to a bar?

They'll be like, oh, no, it's sad.

The garage is closing.

Everybody, let's go there this weekend.

But then for the most part, people would change their habits and they would go somewhere else.

Silk on water, if you look it up publicly on Zillow.

It's for sale.

It's been for sale for a million dollars, actually.

For only one million dollars you can own your own strip club.

That's I mean, I suppose you could make your money back over time But it's for sale and I don't know if Downtown Milwaukee can support Three strip clubs you got Texas Jays which technically not really downtown, but it's in Walker's Point.

They're all within a mile of each other So silk on Juno Juno and water

Texas J's and Walker's point and then the silk on King dry like that's that's a lot of nipples in a very short small little radius and To respond to a comment that somebody left in the YouTube chat.

I'm gonna take a break and come back and talk more about this They said be oh because Yanis has gone.

That's gonna kill downtown if I go to a lot of Bucks games and the last couple of seasons Yanis didn't even play a lot.

That's number one number two

I don't even know if it's a lot of Milwaukee people that even go to Bucks games.

Then people are from elsewhere.

Bucks games are incredibly expensive, insanely expensive, so expensive that they price most median income Milwaukee ins out.

If you have a family of four and you want to go to a Bucks game, that's 200, 250 bucks.

If you're spending a penny parking tickets.

Got to get you a beer, got to get some hot dogs, got to get some food, at least, at least $250 to go to a Bucks game.

That's not a lot of Milwaukee people that are going to those games.

And those that go.

Aren't going just to see Yanis play, maybe leading up to, I shouldn't even say championship season, because that was COVID.

Maybe the season afterwards, people might want it to they had an increased demand and want to go to Bucks games, but Bucks.

Attendance isn't necessarily driven by one player.

If anything, I think there's going to be more curiosity to see what this new team is going to look like.

I'll be honest with you.

I'm ready to go see little preseason bucks.

Preseason bucks with a whole bunch of players whose names that we don't know.

Here's what I'd love to see.

Can we do an exhibition game of like the bench riding NBA athletes playing against the top starters and the WNBA?

Yeah, you wouldn't want to see that, would you?

A top ranked high school team could be the best WNBA team, no question in my mind.

And that would be bad for business.

Because it would show I might be able to dunk on Caitlin Clark.

Why are you nodding your head?

No, I will dunk all over.

No, those girls will run around you.

No, they won't.

They're clumsy with it.

My jump shot is nasty.

I got nice range from the perimeter.

I would love to see you play some basketball.

I'll go one on one.

Sophie Cunningham.

And then we'll play basketball afterwards.

The truth with Sherwin Hughes on one on one seven FM will be right back.

The truth with Sherwin Hughes returns after this on one on one seven, the truth, the truth app and one on one seven, the truth dot com.

You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth comm

Alcohol industry sales data point in the same direction

The international wine and spirits record so they are an organization that tracks literally to the penny the industry of Wine beer ready to drink cocktails they track the whole industry how much people are consuming how much people are buying and how much money the industry is making the WIWSR the international wine and spirits record reports that US beverage alcohol value

volume fell roughly 5% in 2025 alone.

While across major and international markets, alcohol volumes fell 3%.

The exceptions showing relative strength were ready to drink and no alcohol beverages.

For a neighborhood built heavily around taverns, clubs, and late night alcohol sales, that's an important structural change in mill walking.

The health perception has undergone a remarkable reversal.

This one is huge, ladies and gentlemen.

So I'm trying to give you additional information so we stop blaming black people for why bars are closing, even though the bars are going to be blaming the black people.

It's not just us.

Alcohol has gotten too expensive, consumers are not able to keep up, and we live in a very high tax environment.

Everything has gotten expensive, especially since COVID.

In 2001,

So a quarter century ago only 27% of Americans believe drinking one or two alcoholic beverages per day was bad for your health in 2025 that number jumped to 53% You know back remember back in the day.

They said oh drinking a glass of wine is good for you.

Oh go ahead pregnant ladies It's okay to have a glass of wine or two with dinner I kind of wish some of y'all didn't listen to that advice because some of y'all babies came out drunk

And now they're adults and they're still a little scrambled in the brains That was all made up

Like, oh, if you drink a little bit of wine or if you have a beer every night again, it's good for your HDL or your LDL cholesterol because it thins the blood.

That was mostly inconclusive evidence.

The damage that alcohol does is far worse than any kind of health benefits you may receive.

But studies were commissioned to show that, oh, no, drinking a little bit of alcohol is actually good for you.

And all y'all needed was just the tiniest excuse to get drunk.

You know what that was in response to?

The increased legalization of marijuana.

They had to put on propaganda to continue, continue to give people reasons to consume alcohol because here's something else that we have found.

In the counties in which marijuana is legal, alcohol consumption has plummeted.

You can probably go back maybe 10 or 15 years where the number of cannabis dispensaries in LA County have outnumbered the number of bars, taverns, and liquor stores for probably 10 years now.

Now some of you might be intimately familiar with this.

When you're smoking on that sticky icky, you know, that ooey, it dramatically lowers your alcohol tolerance.

So even if you do like to consume a beverage every now and again, if you're smoking a fat blunt of sticky, stanky, your alcohol consumption is going to be greatly reduced.

And what does that mean?

That means less sales and less profit for these industries.

Meanwhile, 86% of Americans say they have heard at least something about recent research concerning alcohol's long-term health effects.

So alcohol is experiencing something familiar to cigarettes.

The product's social image is changing.

That doesn't mean alcohol is about to disappear.

It means that drinking is increasingly viewed as something to moderate rather than an automatic component of social life.

And that's particularly consequential for Milwaukee bars.

Someone going from eight drinks a week to four doesn't have to become sober to hurt the alcohol industry's revenue.

Millions of people are drinking slightly less.

That is actually enough.

There's also a familiar statement that Gen Z doesn't drink, but that's a little too simple according to this article.

Earlier research did show young adults drinking substantially less than previous generations, and young adults remain particularly skeptical about alcohol's health effects.

Gallup says roughly two-thirds of younger adults have recently regarded moderate alcohol as harmful, but the new IWSR, the International Wine and Spirits Record, research complicates the story considerably.

Among legal drinking age Gen Z Americans participation has actually been increasing as the generation ages and becomes an incomes rise.

The IWSR 2026 survey found US Gen Z participation is about 71% versus 70% for the overall US population.

What is different is how Gen Z drinks.

Younger consumers are much more likely to moderate, take temporary breaks from drinking, experiment with no or low alcohol products, and respond to health messaging.

Earlier, IWSR research found about 75% of Gen Z consumers

using no to low alcohol products, reported moderating their alcohol consumption.

That is also why you have the rise of these seltzers.

You have many, many seltzers that are a little bit lower in alcohol.

Some of you might be familiar with a brand called White Claw.

If you've never had it before, it tastes like slightly flavored television static.

The truth with Sherwin Hughes will be back for hour two.

The Truth with Sherwin Hughes returns after this on 1017 The Truth, the Truth app and 1017thetruth.com.

on 1017 The Truth, the Truth app, and 1017TheTruth.com.

Welcome to our three of the truth with Sherwin Hughes Lady B via the YouTube says Sherwin, there's no sunshine in there take it off Referring to my sunny somewhere So there's a reason why I wear these and know it's not to look cool because I look cool without them There are one two three four

five six screens in here and very very bright lights and I get here around seven o'clock and I'm looking at screens because that's where I'm getting my Stories from that I'm going to demystify for you so the amount of time that I am required to stare at many many screens and These really bright studio lights fatigue my eyes very very quickly what the sunnies do in these polarized lenses

they spare my eyes from that fatigue because I have trouble reading some of the print even if I make it large because my eyes will get blurry after a while and I've noticed that I have I guess more endurance because I still got to drive the hell home you know what I mean I got to drive to wherever I'm going next I might have a meeting I might have a lunch and I still got to have some eyeball left

And so what the sunnies do is they reduce some of the fatigue of my eyes.

Now they happen to look extremely sexy.

I can't help that.

I was born that way.

It's genetic.

Oh look, it's Lisa online one.

I was wondering where Lisa's been.

Did she give you any indication whatsoever what she wanted to talk about?

She wants to talk about the closing businesses, but isn't she at Jehovah Witness as well?

If this is the Lisa that I'm

thinking.

Don't want to make the mistake because we have many leases We also have many deans that call and some deans that call are women and some are men and so when I see Dion I Think it's Dion the non-voter, but the last three times it's been a woman named Dion and she gets very offended when I call her the man Dion So let's see if this is our resident Jehovah

Hello Yes, it is show and I am your

residential

To have a witness

Lisa your people

were

here all weekend.

Were you down there with them at the Baird Center for the International Welcome to Heaven Convention?

It was beautiful

so many

Joe just walking everybody was nicely dressed

You know money, you know just doing out people and you know I saw that and I was just so happy to see that I was going as I was going by waving They doing back the same hello brothers and sisters, but no I did not make it I'm at this convention, but I will go to the next you know We just don't have one commission, you know in a walkie.

You know we have several that's right, you know pay attention, but Before I was at your home wouldn't you?

Sure, when you got to remember how let me speak.

You remember a time when there were so many clubs on the north side and so many bars that you can go to on the north side and you go here and they're DJing here and they jamming here and they go, you can go to just three and you're exhausted.

You go to two and you're exhausted.

We had so many clubs on the north side that we people can go to.

Did we care about Water Street?

No, we didn't.

Water Street been busy forever, for years.

But Water Street was not for us.

And we knew that.

We didn't even go down there.

If you found one black person, well, they must get lost.

Because we didn't go down there.

Lisa,

you had to

specify that you were going out and having all that fun before you

were at

Jehovah.

So after

becoming a

Jehovah, you can't drink anymore?

That has nothing to do with it.

You can see y'all gotta if you don't if you don't care about Understanding what Jehovah's Witnesses no matter what I do to explain to you.

You were you're gonna always say something

no Lisa when I say I'm

genuinely

curious I Have

no idea because y'all are

extremely secretive can Jehovah's drink

Yes, you can drink but don't get drunk.

All right great, but don't get drunk

Okay, so if I want to go have a couple of wine coolers because I don't drink or if I want to have a couple of apple cider, whatever you were talking about, I can have that, but don't get drunk.

See, when I went out, when they start introducing wine coolers, they didn't have any bars.

It took them years to do that.

You should remember that.

So I will order me a slow gin and juice.

Yeah, I always told me I sold you any juice and I tell them to hold it hold the gene So it's just number oranges So when we were going out going out, you know, Sharon How many places that you can go on a no-side in one night Lisa we're the same age

No

Yes,

we are how old are you?

I'm

55 All right,

you got a couple few years on me

But I was going

out.

So I

wasn't here for a while because I was doing my undergrad at UW Oshkosh.

I came back to Milwaukee in 96.

But I was mostly going out on Water Street because I was going to the college bars.

I wasn't really going out on the north side until I

was in my

20s.

I'd go to the Empire

Room.

You would want to know a few people.

That went down to black people that went down the water street and it was always black

people on water street It's just we knew how to

carry ourselves

to where we didn't get noticed back then black people didn't need to be noticed and seen We weren't always the loudest ones were now we got to be noticed and seen it was always black

people I heard just statistics and I heard everything that you said the reason why they're on water street shutting businesses down

No, they're showing me business is down because you're black.

No, Lisa.

They're shutting business

down because

people aren't drinking.

I spent literally

two hours

explaining that stuff and you still default to the

same

simple answer.

Stop

blaming black

people for white people

closing

their businesses because they're not making profit.

Okay, let me speak, Sharon.

Okay, many people like that.

Okay, but together with businesses they go by trends if they're not drinking then they go to whatever not alcoholic drink that they have

And

they will serve it to people and you don't shut your business down because people not drinking yes, you don't

No, I spent to I said we are going to include all the other information taxes

Tariffs people are drinking less if listen I get it some bars will have a mocktail menu or they'll but they've always had a mocktail menu Guess what any bar you go to you can get a goddamn cranberry juice will splash Sprite in it.

They've always had mocktail But to think that bars are gonna completely take alcohol off of their menu because people are drinking less.

No, no, no, that's not They're just catering to a smaller share of people

Or they're catering to their regulars and hope that the regulars remain regulars.

That's what they're doing.

If you're a steak restaurant and people are eating less meat, you're not going to replace steak with impossible burger.

You're not.

You're just going to serve less steak.

Why do I do this?

For what?

What do I come here for?

And then I ask her legitimate questions about a Jehovah's seat.

Jehovah's get all offensive.

Let me tell you why.

There's 9.2 million of them and only 120 of them get to heaven so Who is Jehovah?

I Think it's Jesus

and I don't know

Tell you asking me for is the blind leading the blind over here.

We could Google it.

I'll do that.

I'll do it right now Lisa want to get a attitude I Can't stand when black people

Follow racist white people and we blame us for them closing They're not making any money

The rents have gone up, the leases have gone up.

Several of the places that have announced that they're closing have been for sale long before we were discussing the violence.

We as black people got to stop doing that because guess what?

This is actually our city.

And if we as black people are just going to blame one another for everything closing, then we are doing the bidding on behalf of white folks.

They don't even need the clan anymore because we have become as anti-black as we possibly can be.

Oh, you know, it's those black people.

That's the reason why the places are closing.

No, nobody's buying the cognac anymore because it's too expensive because of Trump's tariffs.

Instead of blaming Donald Trump on ignoring the affordability crisis and Donald Trump doing nothing about inflation and Donald Trump saying that affordability is a made up Democrat oath and these tariffs that he is putting on these European countries.

That's where your cognac comes from.

That's where your champagne comes from.

That's where your imported beers come from.

That's where your Irish whiskey comes from.

The tariffs is making it too expensive.

in a climate where people are drinking less, not damn it.

Y'all need to relax.

Just smiling at.

I just had an interesting call.

Who was

it?

Some hater.

He was saying he hates you and he wants you to get off the air.

Tell him to call back.

Yeah, I told him that you want to say it under the air and he hung up like a coward.

I appreciate him continuing to listen.

I mean, those are my favorite people.

Oh, I hate Sherwin.

He comes on at 9 o'clock.

Got to make sure I'm listening.

Ooh, I'm just getting

mad.

Yeah, he was like, I was listening to him all weekend.

Now he's on this morning.

I hate it.

Terrible.

Oh, I'm going to sign my kids up for Milwaukee College Prep,

but I sure hate Sherwin.

Y'all, I never understood that.

Call bad guy.

Black guy, white guy was.

It was a black guy.

Of course.

All right.

I don't think he likes you talking about the Jehovah's.

I'll try to get some understanding.

I was very fair in my coverage.

I told people there were going to be in town for the International Convention.

We appreciate them being here.

The only thing that I didn't like is they sent a delegation here ahead of time to clean up downtown.

Like Milwaukee is not clean enough They were washing windows and they were cleaning up parking structures because they wanted to make sure that Milwaukee met its standard of cleanliness before the rest of the Jehovah's could get here and that reminded me of a story that I witnessed a Husband and wife invited the mother-in-law over the husband and wife both of them are friends of mine They had recently had a baby this was some years ago and the mother-in-law walks right in the front door and immediately starts cleaning which was

Very offensive to the mom the new mother Because what the mother-in-law is basically saying your house is not clean enough for my grandbaby I'm just gonna start cleaning and rearranging things I kind of felt like that when the Jehovah's sent a delegation here early to clean up downtown downtown is the cleanest part of the city of Milwaukee now if the Jehovah's want to send a delegation here to clean up come in the springtime when the snow melts

That's when we need you.

I hope Tori Lowe still does his cleanups because we're going to need.

We're going to need people to clean up.

He was on the lunch break on Friday.

Yep.

And he sat right here in this seat, too.

Oh, did he?

He sure did.

And Zach played his theme song, which apparently is still in your computer or this Tori Lowe's.

Maybe they're hoping Tori Lowe comes back one day.

Oh, has he flipped parties?

No, I don't think so.

I doubt it.

Oh, so he's still a Trump supporter.

I don't know if that's going to change anytime soon.

Very interesting.

But don't we need balanced

report?

We don't need it.

No.

The lie and the truth are not the same.

I mean, there's black Trumpers.

There's probably

more than you

think.

Oh, I know there's a lot.

Somebody has sent me.

This chart And it's so embarrassing so it shows what?

The DNC has spent in the last couple election cycles on black Media firms black media and black consultants and it's like a single digit percent Versus spending with white-owned firms and what?

What the Democrats do, and I've complained about this for years, is they'll hire a white firm to create commercials for ethnic markets instead of just hiring the black firm to create the ad and script the ad in the language and the tone that black people already use because they have this addiction.

To being very insular With their money, but yet the Democrats will tell you six ways from Sunday how important the black vote is But won't engage Qualified black consulting firms you even have black candidates that run for office in and around Milwaukee and in Wisconsin That will ignore black political consulting firms and hire white ones and maybe there's some logic to that because the majority of the voters in the state of Wisconsin

White but when you have strong black media presence in this city If I'm not mistaken other than outside groups None of the candidates who are running in the gubernatorial primary Spent a red cent Advertising on one-on-one seven the truth yet all of our inboxes were full

of their requests to come on the show.

I even got a request that was arrogant, like you better let so and so on.

I said I better not.

That's highly offensive.

Why is she calling back?

I'm not getting into it with her.

And also, Lisa, hold on, I'm gonna say this, I'm gonna hang up on her again.

Lisa, you don't get to call this show and then say stuff like, let me talk.

That's not how this goes.

No, I gotta hang up on her again.

That's not, this is not how you do that.

You better let me talk Lisa.

I'll tell you what get your podcast anybody can podcast Literally anybody and that's the only sure when we don't like your show get your own You know how much it costs to start a program on YouTube zero dollars Now you'll be the only one listening to it, but that's not the point you might go viral Come on y'all Sure when you suck all right then do it yourself.

I can't it's too hard.

All right, then

Also find out who Jehovah was or is who is he or she's the Hebrew word for God

why hold on

now Hebrew.

Yep Interesting right well, you know the origin the origin of all they're all Jewish right all the the Abrahamic religions the first religion is Judaism then Christianity and then Islam

Cuz Islam split

Right.

There's Islam and Muhammad, but then there's the Israelites and there's somebody else.

I guess even in Islam, the Israelites are the chosen people.

I think they've

taken that chosen thing a little far.

Yeah, I don't know about all that stuff, but it's just same.

It's like the same thing with all like the, you know, Christianity, you know, you have Catholics, you got the Protestants and, you know, with the Muslims, you got the Sunnis, you got the Shiites and all those other different sects.

So if I decided to convert to Judaism, am I automatically chosen?

You

know

black to chosen

you'd have to ask yourself a Jewish person that I don't know I Don't wanna well, you know, they don't allow DNA testing in Israel,

right?

No, I don't know nothing about I don't know nothing about the Israeli people It's a little country.

This is size of Chicago or something.

It's not big

doing a lot of killing Don't

go there

Don't know about I know this much Why would white people give us Christianity they didn't want to even be civil to us While we're sharing this earth together, but why would they want to share eternity with us?

Anybody ever thought about that for a second like you hate us on earth But then we all celebrate and worship the same good book the same Bible

I'll go to church on Sunday.

I'll believe very much in Jesus Christ, especially evangelicals, which a lot of black people are and a lot of, you know, white Protestants are also, especially in the south.

So the religions are basically the same.

They don't make no sense to me.

You know, the black people, when they touched the Bible, I had to wear white gloves and we still continue that tradition to this day because they thought that we were so dirty, we can't touch the damn Bible with our bare hands.

So every time you see usher in church wearing white gloves, it's because we're supposed to put gloves on our hands before we touch the Bible.

That's.

I want to be able to touch the Bible with dirty hands because what if I was working in the field all day and I want to read some pages in the good book No, you got to put on gloves.

That's mean, you know what I'm saying?

But it doesn't make sense to me because where do you have I Shouldn't be talking about religion because you're all gonna get all hot under the collar the only reason why y'all get hot is because you know it makes sense

Why do the oppressed and the oppressor have the same religion and worship the same God and then go to the same heaven?

Is heaven segregated?

Is there a black heaven and a white heaven?

I Don't think there is a heaven.

I told y'all when I passed out on the air and I woke up when it was all these very hunky EMT is working on me.

I was like, oh, no Died and went to the wrong I was expecting to see East Side Corey Al from Sherman Park.

Hello Sherwin.

Welcome

You know the gaze they're very friendly sometimes a little bit too friendly Thurwin welcome Got Sylvester playing in the background.

Everybody's wearing glitter I'm about to get canceled.

So you're listening to the truth with Sherwin Hughes

Yeah, read it the proper way

Everybody

You're listening to one on one seven the truth Milwaukee black talk You're listening to the award-winning one on one seven the truth Hmm live from American family insurance studios.

You're listening to one on one seven the truth.

Don't go anywhere.

I'll be right back

The truth with Sherwin Hughes returns after this on one oh one seven the truth the truth app and one oh one seven the truth calm

You are listening to The Truth with Sherwin Hughes on 1017 The Truth, the Truth app and 1017thetruth.com.

Cindy says she thinks it's a hundred and twenty thousand not a hundred and twenty witnesses go to heaven Okay, so there's nine point two million Jehovah's so a whole bunch are just I Don't know not going to heaven I guess that's gotta suck, but if you're one of the hundred and twenty thousand you gotta feel super luck

Let's see what other comments

I can read

Reggie, what are you doing?

What are you trying to sell people in the YouTube chat?

He says come get some domestically produced Uncle Reggie's Superbly sloshed Saturday sipping sauce.

Hold on dog That sound like some Bill Cosby would say playboy.

What is you talking about ready?

Don't nobody wants your Superbly sloshed Saturday sipping sauce then no, thank you

RC creation muse says I was going to ask about that.

So is was one on one seven?

The truth now a fully Democrat station.

All black people going to be pushed one way now.

Black people were voting for Democrats long before this radio station, Jack.

Help me understand what voting for a Republican is going to do for a black person.

What I think.

I don't even know if the show is now or even political.

They used to be more so.

But when you tell white people to put together a black radio station, they don't know what they're doing.

They're like, oh, look, there's some blacks that are this and some blacks that are that.

Let's all put them together and have a rainbow coalition.

That doesn't reflect the listenership.

Black people vote for Democrats.

We do.

You can argue with it.

You can be mad at it.

Take that up with Jehovah.

That's not my issue.

What talk radio is supposed to do is be reflective of the sentiments and no so yes absolutely there are black people that vote for Republicans and voted for Donald Trump But they are such a small share and there was one point in time for damn near half of our program day was more conservative leaning than it was more moderate and pragmatic Centrist way more conservative, but more but half of the black community is not conservative though But we heard complaints either way

Either we were too liberal or too conservative I just hope that Whatever it is that we do here is Reflective of the sentiments of the people that we want to reach that's what I'm hoping and if I don't know maybe one day black people will wake up and decide That they love the Republican Party Well, then talk radio should be reflective of whatever that sentiment is, but I don't nobody tells me like hey sure when we're a Democrat radio station.

No, that's not how that works

I vote for Democrats, but I give you reasons why because Republicans are literally trying to take everything away from us, but the black folks are so We're so quick to rebel Even if 90% of our people are doing something there's always going to be a share them like too many black people are doing the Democrat voting I'm gonna go any other direction just like if you see a large group of African Americans running in one direction.

There's always going to be a small

Percentage it's gonna run toward the damn danger.

Let them go let I'm not trying to stop them if I see all of my people Going east on Wisconsin Avenue at a high rate of speed what I'm gonna do is I'm also gonna be running east at a high rate of speed I'm just gonna ask people while we're running ease.

Hey everybody.

Why are we running?

I'll find out my answer while I'm running I'm not gonna let me go see what 90% of my people are running from I don't need to do that

I trust the decisions that black people make in large numbers and small numbers.

We make bad decisions in large numbers.

I tend to trust us.

It's called the wisdom of crowds.

Speaking of wisdom.

Hello, Bob.

Hello,

Sharon.

Listen, what I'd like to know, you sure people don't be fighting.

They closed the bars down because of that you sure Are you sure and another thing

there's no point of me I took two goddamn hours Bob had to go Are we you know what we deserve everything we get bring slavery back for all I care

Y'all cannot get away from the fact that a bunch of white folks said they're closing because black people are fighting and I give you two goddamn hours of information two full hours even with numbers in it and that's When was the last time I was on vacation I'm starting to feel a little testy

No, soak up the silence for a second.

Let me get myself together.

What's the point of me?

Because here's the thing.

There are some critical thinking, very intelligent folks that get it.

I'm not worried about you all.

You all are going to be fine.

It's the small percentage of us that they just those are the people I got to repeat myself for over and over and over and over and over and over.

Like for weeks, I got to say the exact same thing in hopes.

that maybe by Christmas it clicks.

It's so frustrating.

Yes, obviously violence plays a role, but it wasn't the sole role.

I would blame Donald Trump and his terrorist, the increase in property taxes and the increase in sales taxes as more preponderant reasons why bars are closing and they can't keep up.

Plus, these bars have been planning to close for half of the year.

Any goddamn way, silk has been for sale.

The garage has been for sale.

Nobody wants to buy it Nobody's paying four million dollars for that building the garage is in four million dollars What?

Stop it

Because they can't get four million dollars, which they've been asking for for the last ten years They decided in June that they were gonna close regardless of whether black people are fighting or not They had made the decision to close before even the droves of black people were even going down a Brady Street this summer Why folks say that oh, I'm closing cuz a bunch of black people we the first ones to believe it I give y'all all the other information that contradicts what white ignorance says and y'all know the black people keep fighting You know what?

Yes, we are gonna fight cuz I'm gonna fight all of you

I'll fight some blacks.

When was your last fight?

Probably 86.

Were I actually threw fists?

We chased a bunch of Latin kings out of Summerfest in 91.

They didn't want none.

They're probably 86.

Nobody wants to fight me.

40 years ago.

They just, I don't know.

The guy that called in he definitely wanted to fight you.

You also hung up too So whatever Trinity was In the early 2000s What was that place called?

Because Trinity is three different bars and I used to be called something else I can't one of you old heads will know what it's called So I was out one night was a big group of us and this is back when I had so some of the people in my group that we hung out with

Were hotheads right like they get mad if you step on their shoe or if the bars crowded they you know I mean they tend to push people You shouldn't be hanging out with those folks because they're live wires and anything is bound to happen So we're whatever Trinity used to be called we were there's years and years ago, and I heard a commotion I just heard elevated voices.

I'm like, oh, let me go check on my friends And they were what kind of surrounded by a group of white dudes

But then when I came over then everybody just wanted to talk it out cuz I was ready to throw it out.

I probably wouldn't went to jail But my friends that this I don't hang out with well, they're all like grandparents now But they used to start stuff don't do that don't go out and start stuff But then when I walked over to see what the kerfuffle was all about then all of a sudden no no no man We're just no everything's cool dude.

Everything's fine.

Take your friend home though.

He's a little bit drunk.

I was

like, all right

We don't

want no trouble

It's always been violence on Water Street, you know I'm saying It's too expensive to operate a bar on the climate where people are drinking less It's simple.

Do you know what a dry January does to alcohol sales like nationwide?

Billions and billions of dollars are not going into the hands of these bar owners and some of them their profit margins are so thin if 10 million people that would otherwise spend a hundred dollars When they go out

That's a billion dollars not spent in a single month and that's not a ridiculous figure because this dry January thing is I'm only gonna drink probably three or four times and depends on how many bucks games.

That's a little different Nobody goes with bucks game done drink But just things like that when people are going longer periods of time and not drinking most bars have mocktail menus Some people aren't going out at all because it's just too expensive.

Everything is too expensive plus the impact on your health

That's the biggest reason why people are drinking less, because in the year 2001, I got to repeat all this stuff.

I said this stuff for two hours.

In 2001, 27% of people said alcohol has got a negative impact on your health.

By 2025, it was like 53%.

People know the drinking is not good for you and they're not believing the lies that we were told back in the day Oh, if you drink two glasses of beer or wine a day, it's good for your cholesterol No, that was propaganda to make sure that people were Continuing to drink because the alcohol lobby is what has been responsible in part for making sure that marijuana stays Prohibited because we all know when y'all are smoking that sticky icky icky ooh We you drink less you ever seeing somebody who's drank too much and then they smoke some weed You got to carry them home

You know what I'm saying?

They don't work very well together.

It drops people's alcohol tolerance and there's some people and I would recommend this some people would rather smoke the marijuana or get high on THC than get drunk because when they get drunk they get violent.

I've never seen a violent person on THC.

They'll eat up all your Taco Bell.

Speaking of which, can I tell you this new elevated status that I recently experienced?

I experienced what is pure and total Nirvana.

I did.

And it was the most unusual situation.

I was like, you know what?

This is it.

Like this is the pinnacle of human existence.

And it came the weekend of August 28th, 2026.

I reached the absolute pinnacle of my existence where the human mind plus technology plus convenience and all just met.

And I was able to experience this glorious moment.

I'm going to take a break.

I'd tell you about it on the other side.

It was I heard the angels sing.

Jehovah came Well, that's just God But it's a Jewish guy or is it normal

regular God?

I think it's the normal God is just uh, you know, I mean well, you know the Jews Christians and So they're all Jewish.

Yeah, they all worship the same but if

Jewish is God did okay We got to get some clarity on this.

So if God is Jewish then Jesus Jesus was Jewish correct, but then if you are if you

Follow Jesus and love Jesus.

You're a Christian, not a Jew.

But Jesus was Jewish.

Yeah, because it

would be Christian being Jewish be Christian because Jesus

was a Jew.

Well, like I said, you know, the start the start of the whole thing was Judaism, then Christianity came and then Islam came.

Thank you, Xavier.

You explain next to nothing.

Well, I'm just saying, well, yeah, I guess they all are they all are Jewish.

Okay, so.

Does that make all of us Zionists and all of us are members of APEC?

Uh, no.

Okay.

The truth with shirt... Hold on.

Oh, no.

Live from American Family Insurance Studios, you're listening to 1017 The Truth.

Don't go anywhere.

The truth with Sherwin Hughes will be right back.

The truth with Sherwin Hughes returns after this on 1017 The Truth.

The truth app and 1017thetruth.com.

You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth comm

Looking to discover and support local businesses in our community and make sure you tune in every Friday at 8 a.m To truth in the morning with Homer and Bailey for what the business is presented by we energy

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This is actually

One of my favorite Beastie Boys songs mostly because they're not rapping in it

You don't like them when you don't like it when they rap

no, they sound like a bunch of idiots The Beastie Boys are only pop I asked one of my white friends a long time ago because if you play a Beastie Boys song back in the 90s white boys it goes insane The best hip-hop could be playing at the party or at the club Beastie Boys come on.

Oh, they go insane.

You ought to fight for your rights a party and I asked one of my white friends name is Dave

Dave used to listen to hip-hop with all the black people not Dave is a white conservative dude Who votes for Republicans and lives out in Walkershaw?

I Said Dave, why do y'all love the Beastie boys so much?

He says sure when it's simple.

They're the white boys He didn't have to explain no further than that They loved being Represented in a genre that was uniquely ours.

I appreciated his honesty

He's like I still like all the other stuff What do you mean other stuff you mean like real authentic actual hip-hop?

But no the BC boys they came out of the right era and the right area there from Brooklyn They were right there the burgeoning of hip-hop, so I guess I give them their credit But they're just not they just yell you know I'm saying It's not my

are they on the night marauders a cover as well.

I don't know what that is the track bar quest album the famous cover with all the artists.

Oh, maybe

I'll take your word for it

We energy sponsors What the business is but also?

They are making news because they are seeking a 14% rate hike and residents voice concerns apparently there was there is There's a hearing coming up Sponsored by Walnut Way You may have heard ads playing that they want to get a number of people unless the hearing already took place correct me from wrong

or they want a bunch of people to come out and protest against we energies and their rate hike.

I'm torn on this.

Do I want to pay more for utilities?

No, but here's what I will say, and I'm not going to get into the whole data center conversation at some point we will talk about it, not today.

So we don't have a choice in where and how we receive our electric power.

We energies if you live in southeastern Wisconsin, they are our electric and natural gas provider How we heat cool and lights our homes is Provided by we energies in fact you can see their their coal fired plant in Oak Creek That's where a lot of our because our electricity is produced with with coal

In the years in which I lived in my home and I live in the city of Milwaukee smack dab in the middle of the north side.

We have had some monstrous storms in the 22 years in which I've owned my home.

I mean, floods, thunderstorms, high winds, down trees over the last 22 years.

And it does seem that over the last maybe five or 10.

that those storms have gotten even more severe.

Speaking of which, I heard a clap of thunder last night that shook me out of my underwears in those years in which I believe the storms are getting more frequent and more severe.

Hell, we had a tornado that touched down in West Alice on August 18th.

I was out too.

I was out for happy hour when the sirens was going off.

I can only remember maybe three times, maybe three times in 22 years where my power was out.

No, twice where my power was out overnight.

I have never had my power go out to where I had to worry about.

My food in the refrigerator spoiling so when the power went out of course I put everything in the freezer Because the freezer is obviously going to stay colder and stay cooler than the refrigerator if your power is out

Ladies and gentlemen, we have exceptionally reliable power.

Every now and again, yes, there will be storms in which 3,000 people here or 4,000 people there will lose power.

But if you compare that to the grid that they have in places like Texas, where their grid and their electricity and their power is run privately, yes, they may save a little bit of money, but don't lose power for days or a week at a time.

We don't have that issue and I'll just speak for myself.

I won't speak for everybody else because I know that people don't want to pay more for utilities.

If they raise the rates occasionally, but if I can count on reliable power, especially in storms and including in the winter as well.

If I can rely on we energies, I know that everything is getting more expensive.

But when it comes to heating and cooling our homes and having electricity, if there's something that I'm not going to cut corners on, I want to have it be that.

Now, do we want a rate hike?

No, but do we want reliable power, which I believe that we have, unless you're one of those people that lives in a part of the city.

I'm not sure where that is, where your power goes out all over the time.

I think that they are a reliable source of energy.

And I can say that because where I have lived.

The overnight power outages that I have experienced have been really few and far between.

Or if the lights do turn out because there's a huge storm, they're back on in a couple of hours.

They make it very easy and convenient to report.

You can see the outage maps.

They even give you estimates of when your power is going to be back on.

And what I've noticed is that your power is usually on before the estimate that they give you.

And I.

And I get it.

Nobody wants to pay more, but also need my lights to work.

I don't need to save money.

And then, oh, the power goes out for three weeks.

Now I got to live with Zach.

Here's the pinnacle of pure technological nirvana that most people will never experience.

And I got a chance to experience this over the weekend.

I stepped out for a little bit on Friday evening.

And, you know, when you step out, everybody wants the same thing.

Maybe a little bit of nookie, but also Taco Bell Right you gotta have it gotta have to I don't know what is about Taco Bell at 1 30 in the morning, but it is a gourmet meal There is nothing like putting that Tesla on self-drive Where I can sit and let my vehicle drive me home while I feast on Taco Bell from the driver's seat of my car I was like this is what life is about I Don't think a woman could make me that happy.

I was like

Don't even need to pay attention to the road.

You know when you eat a taco You got what's the name is there a name for how you got to turn your head sideways to eat a taco?

It's like a taco motion.

It's like you got to get taco neck

I got taco neck and then the rapper was actually covering my eyes so I couldn't even see out of the windshield and the Tesla has just changed its lanes and it's just stopping its stop lights and it's yielding and it's going around roundabouts and it's yielding for pedestrians and I'm just eating taco bell.

The rapper is covering my face.

That, that ladies, you can say what you want about Elon, okay?

Say what you want about him.

But he makes a car that enables me to eat Taco Bell in the driver's seat of my vehicle and not even really know what's going on around me.

The truth with Sherwin Hughes will be right

back.

You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth.com

We'd

like to welcome Ray Nitty back from Poland.

This is a real song by Lil Yachty.

I'm scared that it says clean, but sometimes YouTube be lying.

Is this clean?

It's not clean at all.

Okay, let's turn that down before he says an F word or something.

And then Zach will ban me.

I'd hate to get banned.

Say a Ray nitty is back and apparently he's a communist now So that's cool That's too bad.

You don't have anybody to vote for Ray nitty now that you're a commie Polish people must have got into here.

I've never been to Poland obviously, but I'll bet you They got good sausage over there pause In Poland, do they call Polish sausage Polish sausage or is it just sausage?

He didn't have any of that.

You don't have no sausage over there.

What the hell's the point of going to Poland if you don't have no boat?

No, don't give him a damn microphone.

He has his own seven hour radio show after this

Yeah, he does have a seven hour radio show at

least I Want to get back to something somebody said in the YouTube chat about When Dr. Canyon Tory were here The truth was quote balance know the hell it was not know it wasn't

Here's the part that y'all don't get and this was a miscalculation which had somebody asked me I would have told them People that aren't familiar with the interplay of race and political culture this will fly over their heads and this is how you can tell Someone lacks cultural competency and I'm not blaming them because I don't blame ignorant people for not knowing what they don't know because people don't know what they don't know But they also don't want to know what they don't know from somebody like me.

So there's that

There's a there was a perception that if Black talk radio features and elevates conservative voices and viewpoints almost At the same level as we elevate the viewpoints of the authenticity of black politics, which is Democrats that Republicans will say.

Oh, wow.

They have black conservatives Let's advertise

our political candidates on one on one seven this truth because they give conservatives fair time.

The Republicans spent.

Zero dollars, zero.

They loved it.

But they're not going to spend money to support the station.

So that was a miscalculation.

So if you offer.

Because this is a business, you guys.

I know it may sound like a nonprofit.

I assure you it isn't.

This is a business.

And if you feature and Republicans spend billions of dollars on campaigns and you would think that if there are African American conservative voices and Republican candidates for public office or Republican elected officials could feel comfortable.

Going on those shows with a more conservative political lens that the Republicans would say oh this is worth us Advertising our campaigns on because some black conservatives are not only on air you might even have the ears of Some black conservatives, but they don't do that and so then I would ask what is the point if You are not getting Republicans to advertise Then what is the point of featuring conservative voices because dare I say?

There's enough conservative voices in the media ecosphere as it is.

Black ones don't add anything, but this is my opinion now, but embarrassment.

We have to stretch really, really far and reach into some unusual dark corners to see where modern conservatism, which is dominated by Trumpism, makes sense for black people.

We have to be delusional and I'm not saying that the Democrats are the answer but at least the Democrats will have a Conversation with us about the things that impact the black community.

We can talk about jobs.

We can talk about wages We can talk about education doesn't mean they're gonna fix it But at least they find us credible when we have those kinds of conversations about our community Republicans laugh at us and take more away But these are just personal feelings I know that

Some of y'all are gonna vote for Republicans don't matter what just cuz and fair enough just know that there's more voting for Democrats, so

I Love the poorly educated

I Mean They're telling people not to go to college anymore our senator Ron Johnson dumb as a box of rock dumb I Tell them this dumb inarticulate doesn't even really know what day of the week it is

But beat Mandela good God I know Mandela was like oof the Mandela's not Mandela's a smart dude Rod Johnson is not he just isn't his brain is not Rod Johnson's thing You think Mandela is doing right now?

Who cares?

Listen to us What happened on Friday song?

Mandela do be in the streets.

I mean he's got time now Mandela's like I'm just gonna

lived my best life.

When and if when more decides she doesn't want to run for reelection, Mandela will run for Congress.

Because why wouldn't he?

You might win.

Chevy will probably run too.

And then I'll run for mayor.

You'd hate to see me as mayor.

You'd hate to see half of the city would leave if I got elected.

We're not staying in a

Sherwin mayor city.

Ray says he's going to run on a socialist platform against you.

I wish he would.

I beat him then.

Sorry Ray, I'd kick your ass.

I challenge your citizenship and everything I'm like, are you slimy see your papers nitty?

No, thanks Yeah, I don't No, no, thanks.

So Ron Johnson's like, oh, you don't need to go to college anymore You just need to just he's he actually said that YouTube suffices for college the reason why Republicans

Don't want people to go to four-year colleges and universities is because when you actually get and receive a discipline of study and you actually understand history in chronological order You become more liberal Ronald Reagan said that back in the day if they want to go to college they're gonna have to pay for it We're gonna stop subsidizing it because college is making people more critical thinkers and if you're a critical thinker you are not a

Republican

anymore You don't go to college to get a job you go to trade school to get a job

You go to a four-year college university so you can learn how to think so you can then do any kind of job.

I'm going to leave it there.

The lunch break with a fresh black return from Poland, Ray Nitty is up next.

You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth.com

Welcome to our two of the truth with Sherwin Hughes as I'm going through this information here.

It is shocking the Decrease in alcohol consumption that Americans are currently experiencing and it's a bunch of different factors People are realizing it's bad for their health and those that do drink are much more likely to drink in moderation

The number of people that have completely given up alcohol altogether is higher.

In fact, right now in America, we are looking at the lowest percentages of people who report drinking alcohol since Gallup started keeping track of that information going back to 1939.

This is impacting the alcohol industry.

Costs are going up and when people have to sacrifice something your groceries are too expensive and for those of you that have to buy the gasoline for your vehicles I'm not even sure what gasoline costs, but I'm sure probably cost too much Going out and spending a hundred bucks or 150 bucks for a night out might be the first thing that people sacrifice That has a big time impact on the bottom line that these bars and restaurants in any liquor or spirit-serving establishment has to play with

Making less money rents are going up leases are going up tariffs are making imported think about all the beer you guys drink the Heineken's and the low in browse and I don't know you drink all sorts of beers beer generally pretty gross Not good not taste like Bubbly sawdust at best it's just not good.

Here's what I don't understand

I really can't get it.

I sure am thirsty.

I'd like a Miller beer to quench my thirst.

First of all, yuck.

Or this is the other one I can't get.

Oh, I'm going to go and get some chicken wings.

I'm going to wash it down with a pitcher of beer.

It's horrible because it impacts the taste of the chicken wings because maybe I just have a sensitive palate.

I can't.

Oh, I'm going to get a pizza and a beer.

No, get you a Pepsi.

Beer's gross.

It is.

It's not very good.

Even beer that's good has got to be flavored with something other than beer.

It's got to have flavors in it.

Got to have raspberry drops or something.

I just can't.

That's a different kind of human being.

If somebody says, I'm about to go get me a 12 pack, stay out of their way.

They don't.

They don't have anything to lose at this point.

Oh, what are you doing?

Oh, I'm going down the liquor store.

Probably get me a 12 pack.

Good luck.

That's not that's gross or drinking.

So here's what I do Alcohol first, okay, you go out get your little drinks have you a little cup of little drinks Then order food Then accompany the food with something non-alcoholic because I want to taste my food.

This is a Sherwin thing your

Experiences may vary.

But then by the time I eat the food and drink something non-alcoholic, I usually get pretty sober.

Might have a couple glasses of water and I take my ass home.

I don't stay intoxicated very long.

I metabolize alcohol very, very fast.

And plus I don't overdo it.

If the drinks are strong, all your boy needs is two.

Then I get some food.

Have me a raspberry lemonade.

Maybe some water Hang out for a little bit socialize socialize socialize, and then that's it go home or If I know it's gonna be an evening in which the consumption is going to be heavy and the food won't come until the end of the night I hop in an Uber, but I hate hopping in Ubers because one out of every 50 Ubers Actually knows how to drive They drive so slow and they make the worst decision

So bad at driving.

How do you drive for a living somebody?

Help me understand.

How do you drive for a living and you suck at it?

They're so bad I Had a Uber driver one like this being a lick English Because I asked him something he was just like oh No, no, I was like, can you um, can you turn on the radio to 101.7?

Because I wanted to hear whatever was playing on one of 1.7 going to my destination He looked back at me and he back in me and you know he turned his head.

Oh And then kept driving I asked him to roll the window down because now they locked the windows in the back I don't know if they think I'm gonna jump out or what I was like, can you unlock the window because I thought maybe he would at least understand that if you're not gonna speak English and you are

driving people around in America and you don't get more America than Milwaukee.

We are what America is.

I don't know what y'all think America is.

America is here.

Right here.

It's not LA.

It's not New York.

Definitely ain't Chicago.

It's

not Racine

either.

Even though they got a very nice harbor.

America is Milwaukee.

So if you're gonna be and this I hope this doesn't sound racist.

This is more economic than anything else.

But if you're going to Be in America and not speak English Okay, first of all It's in everyone's best interest if you learn some basic stuff because what if you need help And you don't speak the language like what if you're in trouble?

You just saw a terrible crime and you want somebody to call 911?

And

then they

start pointing and I don't know what that means and then they start doing makeshift sign language.

I don't speak it

I don't speak normal sign language.

But if you're going to work in America.

This is just giving you one of my gripes about how much I hate Uber, but it's the smart thing to do.

At least know the basic English of car function.

Turn on the air conditioning, turn it off.

I'm a little cold.

I'm a little warm.

Can you turn the radio on?

Turn the radio off.

Can you play some music?

At least know that basic stuff.

Cuz I felt I felt like I was being held hostage because what if I needed him to turn around or I need to go back home Or what if I'm in the back of the uber and my elbow gets dislocated and I got to have him take me to the hospital I couldn't even tell him I couldn't even communicate basic stuff to him because when I asked him to put the radio on he looked at me.

Oh Yeah, the cutest little smile.

He's just small Asian

Like, he had a booster seat.

He wasn't hurting anybody.

Not only he's just trying to feed his Asian family, he just wants to make sure that they have much Asian food to eat because Asian babies get hungry.

That's all.

I'm not shaming him.

He's a working man.

And he was providing me a much needed service.

He was taking me to my destination.

He just didn't know any damn English.

And I'd ask him to roll the window down.

He looked me.

Oh!

And then he would like wag his finger at me.

What

is that supposed to mean?

Crime is only part of the story.

Water Street has experienced shootings, fights, loitering, and highly publicized late night disorder.

A deadly triple shooting occurred around water and nap in March.

Former Duke's security personnel have specifically said altercations have hurt Water Street.

Generally, the concern is serious enough that Milwaukee police are considering establishing a presence in the former Duke space.

In fact, they got the okay and the approval to put a substation in the old Duke's location, which is right on the corner of Juno and Water.

The concern is serious enough that Milwaukee police are considering establishing that police substation.

Crime can in fact have an effect.

Insurance costs have gone up, security expenses have gone up, employee recruitment is difficult, the customer perception of Water Street is bad, nighttime foot traffic, all of that is impacting revenue.

So saying crime doesn't matter would be wrong, but saying crime explains some bar closures or all bar closures.

is an oversimplification.

Dukes itself illustrates why.

Dukes on water operated for roughly 22 years before closing in May of 2026.

Crime immediately became a part of the discussion.

But reporting on the closure found something more mundane.

The building had been sold and the operators couldn't reach acceptable terms on a new lease.

WISN.com reported that the proposed rent was too high for the operator to remain profitable amid other challenges facing the business.

Milwaukee consumers are paying substantially more sales tax.

This is the most overlooked piece of the discussion as to why Milwaukee bars are closing.

Before January 2024, the Milwaukee consumer faced a 5% Wisconsin sales tax plus the then 0.5% Milwaukee County tax.

Beginning January 1, 2024, the Wisconsin sales tax remained at 5.0%.

The Milwaukee County sales tax went up to 0.9%.

And the city of Milwaukee sales tax increased to full percentage points.

The total?

7.9%.

And the Wisconsin Department of Revenue specifically says these taxes apply to retail alcohol sales at taverns, restaurants,

liquor stores and brew pubs.

That's a 2.4% increase in the combined rate from 5.5 to 7.9%.

It doesn't mean the bar itself pockets less from a $10 pre-tax drink.

The customer pays the tax, but it raises the final price of going out.

An example.

a $100 taxable bar slash restaurant tab.

The old tax would have been $5.50, the current tax $7.90.

That's $2.40 more before considering higher menu prices, your tips, parking, or transportation.

One night doesn't matter all that much, but multiply it across a year of nights and combine it with inflation and consumers start saying, quote, maybe we should stay home tonight.

Bars are caught between price sensitive consumers and rising costs This is arguably the industry's biggest structural problem a tavern isn't merely buying beer and selling it at a markup.

It has to pay rent wages payroll taxes Utilities and we're gonna talk about we energies in a little while as well insurance liquor inventory food security

cleaning services, maintenance services, credit card fees, licensing, entertainment plus property costs.

If those costs increase and all of them have, the logical situation is rising or raising rather drink prices.

But that runs directly into a consumer who is already becoming less interested in alcohol and more concerned about price.

The international wine and spirits record says economic pressure has become one of the major reasons consumers moderate alcohol purchases and its 2026 research found consumers drinking less frequently and consuming fewer drinks when they do drink.

That's an ugly equation for a bar higher cost per customer plus fewer customers plus fewer drinks per customer.

I'm gonna take a break.

When I come back, I'm gonna explain the tariff picture, which is probably the largest reason why so many bars are closing.

This is Donald Trump's fault.

While it's easy to blame black people and blame crime on Water Street and the shootings and the violence that we have had, if it was not for Trump's terrorist, because inflation was already a thing, people are drinking less.

That's a thing.

People are...

are drinking more infrequently, so when they do go out, it's only on occasion that has an impact as well.

Obviously, crime, you can't dismiss crime altogether, but adding tariffs on top of increased sales taxes, rent costs, security costs, the tariffs are not helping either, and that has passed directly on to the consumer, and we have increased sales taxes since the January 1st, 2024 of 2.4 additional percent.

All of these things are adding up to people drinking less spending less money and more bars closing.

And guess what?

More are going to close yet and still talk about terrorists on the other side.

The truth with Sherwin Hughes will be right back.

The truth with Sherwin Hughes returns after this on 1017 the truth, the truth app and 1017 the truth dot com.

You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth comm

Bob our says drinking is for losers

It's for winners, too.

Let a team win the World Series.

They're gonna drink some champagne.

I think drinking is for winners.

If you ask me, Felix, I'm not gonna entertain your question.

I don't even like the fact that you're asking it in the YouTube chat, Felix, because we have already put this damn question to rest.

Who has the best wings?

Felix, everybody has the best wings.

Everybody's wings are delicious.

There's no bad chicken wings anywhere.

Even bad chicken wings are still decent.

The chicken wing game in the city of Milwaukee has been elevated to damn near culinary masterpiece.

It's whatever kind of wing you want.

They got them.

Wings are they're just even the difference between a subpar wing and a good wing is marginal.

It's the sauce.

It's how it's fried.

Some of you prefer all flat.

You're weird people.

Wings need to be a mix.

Got to have some drumming because they're little they're little drumsticks You got to know how to eat around the gristle.

I have a very trained tooth like I know how to I know how to carve around the inedible parts of a wing I'll put a bone in my mouth put it spit it out clean Do we need to take some time to teach you how to eat chicken wings because I'm very disappointed if I see Your discarded chicken wings

With serviceable meat Left on the bone a couple of things.

We're not gonna be friends anymore.

And if you're a woman, I'm I Hope you die alone I Appreciate a woman they can order chicken with I like women eat you understand it Don't be all I don't know over here in your stomach growling louder than my

I don't know if I'm all that hungry.

I

don't eat woman.

And you'll guess I'm just going to get a little something like and this is what happens to get a little something like stomach still growling.

I ordered several entrees.

OK, I got plates from ear to ear.

Can I have a little?

No, no, you can't.

But my stomach is making a funny note.

That's because you're hungry, Susie.

Eat the food we're out to eat to eat Now y'all know I share my food with a woman because I'm gonna tell you what when the food Comes to the table This is the habit I got to get out of because I dine with Friends and family.

I don't really do many formal professional dinners every night again.

That's different because you got a whole different kind of etiquette But if I'm with close friends and family

When the food hits the table, I don't care who's it is and I also have a utensil nearby and if your food looks good, I'm going in But then when my food comes go get some come on over here.

I'm not they want some notice come and get a little bit And sometimes this is what I got to stop.

I got to stop Trying other people's food before they've taken a bite.

I got to stop that because some people find that offensive some people don't care

My mother Will eat your food in front of you and her she got her food came she's got her food and Then we go out to eat with my brother My brother is younger than I he has no saying anything.

We'll just take his plate.

What was he gonna do?

Sorry Tyler you ordered something that looks far more delicious in front of you Then it did on the menu.

It looks better than the description

And now the entire family and Tyler's just he throws his hands in the air He's gonna

go home

hungry.

That's just what we do.

So I got to stop doing it yet Can't be rude can't steal other people's food, but chicken wings are delicious everywhere You want good chicken wings go to mr. Bees mr. Bees on 86 and brown de road go to the atrium atrium has got very good chicken ways I was eating chicken wings with ice cubes nephew on Friday Don't ask me how that happened because I'm not entirely sure sometimes my life is like a movie.

I'm just

Sometimes I'm not even starring in the movie.

I'm just a character in the movie of my life.

I'm like a co-star sometimes weird things happen, but everybody's got good chicken wings I'm not getting into this damn debate about points to East They're good.

They're all good.

It's little small.

They're chicken arms There's more chickens on earth than there are people because we like to eat their arms their legs and their breasts

That's And we like eggs we Had this discussion last week or eggs are not dairy stop thinking that eggs are dairy because eggs are in the dairy section Malcolm X asked you a question about 60 something years ago if a cat has babies in an oven are they biscuits or kittens just because eggs Are in the dairy section

does not mean they're dairy.

What if you put me in the dairy section?

I'm just sitting there wearing a swimsuit.

I'm not even talking to nobody.

I'm just.

I'm wearing some Bermuda shorts and flip flops.

Like, oh, look, Sherwin is dairy.

No, I'm not.

So I don't don't think just because something is in the dairy section that is dairy.

I want to get to tariffs, but I just this story I have, I can't wait to get to it because I have so many things to say about it.

There was a naked skydiving event That took place over the weekend in East Troy little small town, I believe in Wallworth County, okay We do a little side note on this because I just I want to say something about it It wasn't your average day at skydive Milwaukee in East Troy as As several people braved the jump out of a plane

Thousands of feet in the air Quote be as bare as you dare said Brenda Brown with an organization called we bear all I I Got to get through this without laughing so I've had people Oh, they're showing a video clip with this guy's private parts blurred out

good Lord

I've had people from We bear all on the program before because they also are sponsors of the annual naked bike ride

which is a protest.

They are protesting the use of cars and burning fossil fuels and they want to encourage people to ride bikes.

And there's a couple of other things mixed in with the protests as well.

But the reason why they do it is because it is attention grabbing and people always have something to say about it, especially if you happen to be downtown anywhere near the expansive route.

It's like a 20 mile route.

where the naked bike riders are having their protest.

It is legal.

It is protected speech.

The city attorney has even issued an opinion on it.

It is legal.

I know it's offensive to some, but it's a legitimate form of free expression, freedom of speech and protest.

And so I had a couple folks on the show to talk about this was in must have been 2025.

Talk about the protest of all the naked bike right well the same organization decided that they wanted to do Naked skydiving Quote from the article appearing in CBS 58 comm This is my first time skydiving period and naked on top of it So I'm going to take two things off the bucket list at once said John Jankowski with we bear all that John was here in studio with us

talking about the naked bike ride last year.

Jankowski, the president of the group, says their goal is to promote body positivity, self-acceptance, and social nudity.

Quote, you're bare, you're out there, said Jankowski.

Judge me now, judge me later.

I'm the same with clothes or without clothes.

Why not do it naked?

Several members took to the skies and making the big jump at nearly 14,000 feet completely nude.

For Joe Beck, who has completed 7,600 jumps and been a skydiving instructor for 13 years, she says it's a first.

Hey, today is just a normal day of skydiving with a different dress code said, but Beck, here's what I don't understand.

So when you skydive for the first time, you go in tandem, where somebody is strapped to you.

So if you're naked and you have and you're skydiving in tandem, is there someone strapped to you?

I wouldn't feel comfortable It was a man Because what if the person that I'm Scott because I think by law you can't jump by yourself the first time you got to go in tandem So I'm naked fine, whatever, but then what if the person who was also with me on my jump?

I don't know

Here's what I'm imagining, right?

So let's say you live anywhere near this, uh, what's the name of the place?

The skydive enjoyment.

It's called skydive Milwaukee.

So if you live anywhere near, right, and you may not be aware of the we bear all organization doing their naked skydive that took place, I believe on Saturday, you may not know anything about it.

Okay.

And let's say they, they have a group of men.

And they have a group of women that are in the plane at 14,000 feet.

Let's just say the men go first.

Let's just say humor me for a moment.

And the men are lined up and they're ready to jump out of the plane, fully nude, maybe wearing a shoe or two.

Maybe not.

And you live near East Troy or in East Troy.

You don't know anything about this event.

And you walk outside, maybe get a little sunshine on your face.

You go outside.

I don't know.

Check on your flowers or.

Maybe to get some sunshine shining on your face or maybe you just going outside.

You're going to go and check the mail.

Let's say you're a woman.

You live in East Troy.

You love it out there.

It's very nice, very peaceful in East Troy, which I believe is in Walworth County.

You're outside.

You're in your front yard.

You're just looking around, making sure everything is OK.

And then all of a sudden you look up.

Now, remember, you're not aware.

that we bear all is doing a naked skydive on that particular day that you a woman happens to be outside in your front yard just you know walking around just looking at the flowers maybe you're outside taking the dog out and imagine you look up and you see

a gaggle of tallywhackers falling from the sky and they're and they're falling and you look oh my someone like oh I'm in heaven

because you walked outside

And it is just a wee-wee festival for you.

Some women are like, oh, God, there is a God.

Oh, please land here.

And she's standing there.

And she's waiting.

How about a fella?

OK?

The man is outside.

He's about to cut the grass.

He wants to look at the yard, make sure everything is everything.

He's outside, goes into the garage, gets the lawn mower, and let's say the men from the wee barrel.

Naked skydiving, they've already landed.

Up next, it's the women.

And you look up as a man and the sky has just gotten dark from all of us.

Some of them don't shave, you know what I'm saying?

And if you just look up and it's Martha.

You gotta look at this as beavers in the sky.

Actually no Martha, stay in the house, I got it.

Could

you imagine not knowing anything about a naked skydiving and you look up and you see naked women?

Depends what the women look like.

From a distance, probably until they start to get out, I don't know, around 2,500 feet, then you might start making your selections.

But do you warn the neighbors?

Because you don't because you gotta tell them to keep the kids in the house Because I don't think that But I'm just imagining a woman who is stepping out of her house And you know she's seeing all of these nude men

The truth

with Sherwin Hughes will be right back.

we're talking about a bunch of things namely why so many bars are closing it seems very suddenly on water street and brady street as well it's like this domino effect one closes then another then another also want people to know that a lot of these bars have been for sale for some time and because of this cascading effect it seems like they are all

Closing at the same time and one announces and another announces the garage on Brady and Arlington which had you know a little bit of a kerfuffle with their list that they came out with they didn't want DJs playing Certain types of hip-hop music namely from these 40 specified artists, but then also no Milwaukee rap They had made the internal decision that they were going to close their doors permanently back in June.

So them coming out with that list Really wasn't necessary.

But what it was able

to accomplish is that you can blame the people that listen to hip hop music on why the bar is closing, even though they had made the decision to close while they were still actively playing those hip hop artists.

Come to find out that low country on Water Street, which really never was a place that fit the Water Street vibe.

Anyway, I'm not surprised that a country bar on Water Street closed because again, like Milwaukee Rap Country music generally sucks.

silk on water in Juneau said they are going to close temporarily because of the crime and they want to see if there's going to be any substantial improvement.

Also, if you look, silk on water has been for sale for $1 million and that listing is public.

So a lot of these bars and restaurants and strip clubs that are closing are being impacted by the economy costs have gone up.

Leases have gone up our taxes have gone up and that impacts the bottom line of these bars and the other factor that needs to be considered is that people are drinking substantially substantially less mostly because of cost but also a major factor which has doubled in the importance of Americans the health aspect of drinking at the beginning of the 21st century only 27% of people when you

when

you pull them

thought that alcohol had a negative impact on your health.

That is now better than 50%.

So in the last 25 years, we have learned an awful lot about the negative health impacts of alcohol.

And also please keep this in mind as well.

Health insurance is very expensive, even with the Affordable Care Act, which, let's be clear, has been gutted successfully by the Trump administration.

You don't want to take unnecessary risks that will lead to you having poorer health outcomes because it's just going to cost you more money.

This makes a lot of sense as time goes on and Americans are getting smarter and Americans are getting healthier.

I swear each and every one of you have a gym membership because you tell the whole world because you post your gym pictures on the damn Facebook's and all over the internet makes no sense why some of you were still very fat.

I saw a woman posted before and after picture.

And the picture look like before and before before.

Look at me everybody.

How are you fatter in the second picture?

How no offense I identify as fat that I do so I can talk about fat people.

So don't say nothing.

Oh sure when you're being me into me into the fatties.

I am a fatty.

Some of y'all are fatties to the way y'all talk about damn chicken wings even if I'm talking about naked people falling out of an airplane Somebody will bring up who has the best chicken wings.

They're all good They're all delicious

go to wing stop go to wing start go to KFC go to FCK Who else has everybody has we can get wings at checkers or if you don't want to wing get a nugget get a tender There's so many different places in which you can get chicken cook it

Extra lemon pepper fried hard all flat sauce

on the side.

I don't even know where that came from When did lemon pepper even become that popular?

It was one of those seasonings that for all of the 1980s in the 1990s either didn't have it or was way in the back of the spice rack, you know Lemon pep what happened Rick Ross puts lemon pepper on his wings and all everybody wants to be like Rick Ross Are we that ridiculous?

It is insane how we are led by our noses

I wish I could do a Rick Ross impression.

Oh!

You got to put the lemon pepper on the wings.

That's more Charles Barkley.

He's a fat guy, too.

Well, not anymore.

Charles Barkley ain't as fat as it used to be.

Terrible!

Oh, I love my pepper on my wings!

I'm the

round mound of rebound.

Terrible!

He comes in Milwaukee a lot, actually.

What he used to.

Who has the best wings?

Everybody.

Not elses they took them off the menu because of you blacks Where is my information?

62 58 54 and 2023 62% of Americans said they drank alcohol in 2024 a year later that went down to 58% 2025 54% that's where it remains now

That is an eight percentage drop in just three years When an industry loses eight percentage points of consumer participation in just three years businesses dependent almost entirely upon that behavior are going to feel it and Water Street is unusually exposed because this traditional business model isn't merely restaurants that happen to sell alcohol

Much of the district was constructed around going out specifically to drink Tariffs and brands that Milwaukee ins are familiar with Cognac Canadian whiskey champagne Irish whiskey and some European wines are much better examples than abstractly talking about just imported alcohol

One important qualification not every imported spirit currently faces the same tariff Scotch for example became tariff free in July While Canadian alcohol is currently exposed to a much more severe US tariff What people in Milwaukee love to order oh, this is a list familiar to some of you Hennessey Remy Martin and do say do say is

Jay Z's cognac.

Let me save you the trouble.

It's disgusting.

But so was Remy and so was Hennessy.

How y'all drink that?

I have no idea.

Some people think it's racist.

If a bar doesn't carry Hennessy, Remy Martin or do say.

Before we as black people call everything that we don't like or every time we don't get our way, we call it racist.

Can we think a little bit deeper about that?

You know what's crazy?

Anytime a black person goes out and acts an absolute ass acts a complete donkey acts a fool and somebody says something That's not black about our behavior.

We call them racist.

Maybe you're just acting like an idiot You ever think about that for a second?

Maybe somebody isn't racist like if a black kid can't read okay, and We say hey black kid you can't read does the black kid then say we're racist because we're calling out something that they actually can't do no they're not

We just don't like criticism because I think that we are raised by people who also find a way to shirk accountability So whenever you want to hold a black person accountable, you know for their own behavior Call them racist because we shouldn't be accountable for how we behave But let's not think that automatically because the bar or whatever doesn't carry Hennessy Remy Martin or do say or any other kind of cognac that they're racist.

Maybe it's too expensive They come from France

And there is a European tariff exposure.

Champagne brands you may be familiar with, Moet, Vuvay, Clico and Ace of Spades comes from France and guess what?

That's more expensive too by the Donald Trump tariffs.

I'm not done for those of you that drink Prosecco.

Why you would drink Prosecco?

Not entirely sure, but some of you love it.

Prosecco comes from Italy and guess what?

That's got a tariff on it as well.

So when you go out and you order your champagne or your Prosecco because you know, you're fancy.

It's going to cost you more in an environment where everything is more expensive and people are drinking less alcohol.

Irish whiskey.

It's got a tariff on it.

Comes from the European Union.

It's more expensive.

Even great goose vodka.

I don't drink great goose vodka.

I drink Tito's.

But actually, there's another vodka somebody put me on.

It's called Wheatley.

Oh, it's very good.

Can't find it everywhere.

You can get it at Shakers, though.

It's better than great goose.

It's better than Tito back in the day We used to drink Belvedere and that stuff's not good even before that we drank absolute If you drink smear and offer absolute we should probably Get some counseling, you know what I mean like why who goes on and says I I'll have I'll have some smear and off cocktail Back in the day early 2000s

Absolute made, I don't know if they still make it.

A pear flavored vodka.

And we would drink it with cranberry juice and we would drink it incessantly.

Now can't even stand the smell of it.

But this is also back when men were ordering Apple Teenies.

If I see a man ordering an apple teeny, I'm immediately going to engage him in violence.

Let me get it all.

Everybody else ordering beer.

I don't know.

Order and do say and Hennessy.

Let me get a look.

I get an apple teeny.

Make sure I got extra marriage.

You know, Jerry, boom, right in his chin.

Punch you right in the face.

Do people still

Drink Apple teenies.

I don't know why I'm asking you Xavier.

You probably never had an Apple teenie and you're like they're disgusting It's gross.

Why you would drink that?

Walking around a club with a martini glass like that in an oven because you got to walk like a little ballerina You have to like tiptoe like oh, I don't want to I don't want to spill my

Apple tea.

Stop it.

You're bumping into me.

I've got an apple teeny.

You don't want a little martini when you're at the jazz club.

No

Makes you feel elegant.

I am elegant.

Just listen to my radio show.

I'm the most elegant person on these airwaves There's I am I exude class and sophistication.

I am Come on.

I agree.

My drink does not determine my sophistication level.

This is a very classy show.

It's as classy as it gets goddamn it If you don't like it, you know where you can go

You're listening to the very classy edition of The Truth with Sherwin Hughes, exclusively on 1017 of him.

Don't go anywhere.

I'll be right back.

The Truth with Sherwin Hughes returns after this on 1017 The Truth, The Truth app and 1017thetruth.com.

This is The Truth with Sherwin Hughes on 1017 The Truth, The Truth app and 1017thetruth.com.

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Milwaukee College Prep didn't expect,

didn't expect bad girls.

Every night again you get a bad girl ain't nothing wrong with that Xavier

don't da da da da da.

That's not the kind of bad girl.

I'm talking about

Bad is in naughty behavior.

No hold on not that's good stuff There's a time and a place for everything Naked skydiving nothing wrong with that either

Donald Trump's tariffs are increasing the cost of alcohol in an environment where people are drinking less I just don't want anyone coming away with the simplest response that African-American behavior It's a part of it.

Just like everything else just like the increase in sales taxes Just like the reduced number of people that are going out and drinking when people drink they

Drink less and they take more time off.

Some of you are going to do dry January.

I don't quite understand it, but you're going to do a dry January.

Some of you also grow your mustaches in November to put emphasis on prostate cancer.

No shave November.

Sometimes there's months and when you're not supposed to cut your grass, no Mo May.

That's ridiculous.

Cut your grass.

Oh, but sure when something, something, something, the honey bees, the honey bees are not, they're going to stay away from your yard.

They're not they don't want to be in your yard.

Don't Just cuz something is trending you don't have to do it We still boycotting target We still boycotting the NFL because you're waiting for Kyle and Kaepernick to get signed It's been 10 years now.

It's okay to watch a football game.

It's all right Not gonna tell on you if you do Just cuz something is trending doesn't mean you have to follow it

Tequila, Don Julio, Patron, Cosamigos, and Classe Azul.

They are imported, but don't automatically attribute its price to the European or Canadian alcohol tariffs as we continue to go back and forth about Mexico and the tariffs that we have on their products.

Also, Modelo and Corona, made in Mexico.

imported but not the same tariffs as the European Union, which includes vodka, Irish whiskey, champagne, prosecco and cognac.

Reuters analysis of the European alcohol tariffs estimated that tariffs could ultimately add roughly one dollar to the cost of some drinks.

in Milwaukee bars, depending on the product and how much importers, distributors and establishments pass through to consumers.

But what you're really going to notice is that your drinks are weaker.

They're going to pour a little less alcohol to try and maintain the price.

But haven't we seen product shrinkage all over the place?

The fries that you get might have a few less fries.

The burgers that you order at some of your favorite fast food restaurants.

The patties are a little bit smaller.

These are the things that they are doing.

It is this retail shrinkage.

Maybe when you buy a box of cereal, not sure who still eats cereal.

You might have more air in the package than cereal.

Maybe you're buying chips.

I'm not sure who's still eating potato chips.

Kidding, everybody still eats potato chips.

I love a crunchy potato chip myself.

Might have a few less potato chips in the bag because the things are important There's all the tariffs and all of the things and so instead of raising the prices because that's gonna get the consumers attention immediately You just give them a little less product Iris whiskey and Polish vodka are estimated at roughly 26 to 52 cents murk more per drink in some scenarios because of European American tariffs

Cognac is particularly useful in the Milwaukee discussion.

This isn't a hypothetical product selection.

A Milwaukee area bottle service menu provides a nice snapshot of what consumers, especially African-American ones actually encounter.

Hennessey XO, Hennessey Privilege, Hennessey VS. I believe the VS stands for very smooth.

Remy Martin.

VSOP, VSOP if I'm not mistaken, correct me if I'm wrong, the very soul of perfection.

That's a little arrogant.

Do say VSOP slash EXO are all offered alongside Moet, Champagne, Grey Goose, Jameson, Crown Royal, Don Julio and Johnny Walker.

Speaking of Crown Royal, that's how some of you got here.

Grandpa reached in that purple velvet bag Took him a couple of swigs to the head You know back then grandma was wearing a moomoo nothing underneath nothing no bra nothing just Sagging breasts Dirty house shoes Grandpa love the grandpa was paying all the bills that moomoo was all it took Now men need all this fancy lingerie all this

Moomoo and yeah woman's hair was in rollers What no bodies back then just them pink rollers to them big foam Pink rollers grandpa went to town Why some of y'all have 13 aunts and uncles

Grandpa look put on that uh Put on that one moomoo that I like which one the pink one out of blue.

He had a one with them little flowers on it

Good Lord

Rapport come home from the factory with a metal lunchbox and a coffee

thermos All

he wanted was his hot dinner because he earned it.

He was at the plant all day Give him his hot dinner, you know what's happening after that That's right grandma

Spread them.

She lift up that Moo Moo.

Good God.

You are listening to the truth with Sherwin Hughes exclusively on 101.7 FM.

Hang on a second.

I gotta say it differently.

You're listening to 101.7 The Truth Milwaukee Black Talk, the award-winning 101.7 The Truth.

Live from the American Family Insurance Studios, you're listening to 1017 The Truth.

Don't go anywhere.

I'll be right back.

Don't touch that dial.

The truth with Sherwin Hughes will be right back on 1017 The Truth, the Truth app, and 1017thetruth.com.

on 1017 The Truth, the Truth app, and 1017TheTruth.com.

Welcome to our three of the truth with Sherwin Hughes Lady B via the YouTube says Sherwin, there's no sunshine in there take it off Referring to my sunny somewhere So there's a reason why I wear these and know it's not to look cool because I look cool without them There are one two three four

five six screens in here and very very bright lights and I get here around seven o'clock and I'm looking at screens because that's where I'm getting my Stories from that I'm going to demystify for you so the amount of time that I am required to stare at many many screens and These really bright studio lights fatigue my eyes very very quickly what the sunnies do in these polarized lenses

they spare my eyes from that fatigue because I have trouble reading some of the print even if I make it large because my eyes will get blurry after a while and I've noticed that I have I guess more endurance because I still got to drive the hell home you know what I mean I got to drive to wherever I'm going next I might have a meeting I might have a lunch and I still got to have some eyeball left

And so what the sunnies do is they reduce some of the fatigue of my eyes.

Now they happen to look extremely sexy.

I can't help that.

I was born that way.

It's genetic.

Oh look, it's Lisa online one.

I was wondering where Lisa's been.

Did she give you any indication whatsoever what she wanted to talk about?

She wants to talk about the closing businesses, but isn't she at Jehovah Witness as well?

If this is the Lisa that I'm

thinking.

Don't want to make the mistake because we have many leases We also have many deans that call and some deans that call are women and some are men and so when I see Dion I Think it's Dion the non-voter, but the last three times it's been a woman named Dion and she gets very offended when I call her the man Dion So let's see if this is our resident Jehovah

Hello Yes, it is show and I am your

residential

To have a witness

Lisa your people

were

here all weekend.

Were you down there with them at the Baird Center for the International Welcome to Heaven Convention?

It was beautiful

so many

Joe just walking everybody was nicely dressed

You know money, you know just doing out people and you know I saw that and I was just so happy to see that I was going as I was going by waving They doing back the same hello brothers and sisters, but no I did not make it I'm at this convention, but I will go to the next you know We just don't have one commission, you know in a walkie.

You know we have several that's right, you know pay attention, but Before I was at your home wouldn't you?

Sure, when you got to remember how let me speak.

You remember a time when there were so many clubs on the north side and so many bars that you can go to on the north side and you go here and they're DJing here and they jamming here and they go, you can go to just three and you're exhausted.

You go to two and you're exhausted.

We had so many clubs on the north side that we people can go to.

Did we care about Water Street?

No, we didn't.

Water Street been busy forever, for years.

But Water Street was not for us.

And we knew that.

We didn't even go down there.

If you found one black person, well, they must get lost.

Because we didn't go down there.

Lisa,

you had to

specify that you were going out and having all that fun before you

were at

Jehovah.

So after

becoming a

Jehovah, you can't drink anymore?

That has nothing to do with it.

You can see y'all gotta if you don't if you don't care about Understanding what Jehovah's Witnesses no matter what I do to explain to you.

You were you're gonna always say something

no Lisa when I say I'm

genuinely

curious I Have

no idea because y'all are

extremely secretive can Jehovah's drink

Yes, you can drink but don't get drunk.

All right great, but don't get drunk

Okay, so if I want to go have a couple of wine coolers because I don't drink or if I want to have a couple of apple cider, whatever you were talking about, I can have that, but don't get drunk.

See, when I went out, when they start introducing wine coolers, they didn't have any bars.

It took them years to do that.

You should remember that.

So I will order me a slow gin and juice.

Yeah, I always told me I sold you any juice and I tell them to hold it hold the gene So it's just number oranges So when we were going out going out, you know, Sharon How many places that you can go on a no-side in one night Lisa we're the same age

No

Yes,

we are how old are you?

I'm

55 All right,

you got a couple few years on me

But I was going

out.

So I

wasn't here for a while because I was doing my undergrad at UW Oshkosh.

I came back to Milwaukee in 96.

But I was mostly going out on Water Street because I was going to the college bars.

I wasn't really going out on the north side until I

was in my

20s.

I'd go to the Empire

Room.

You would want to know a few people.

That went down to black people that went down the water street and it was always black

people on water street It's just we knew how to

carry ourselves

to where we didn't get noticed back then black people didn't need to be noticed and seen We weren't always the loudest ones were now we got to be noticed and seen it was always black

people I heard just statistics and I heard everything that you said the reason why they're on water street shutting businesses down

No, they're showing me business is down because you're black.

No, Lisa.

They're shutting business

down because

people aren't drinking.

I spent literally

two hours

explaining that stuff and you still default to the

same

simple answer.

Stop

blaming black

people for white people

closing

their businesses because they're not making profit.

Okay, let me speak, Sharon.

Okay, many people like that.

Okay, but together with businesses they go by trends if they're not drinking then they go to whatever not alcoholic drink that they have

And

they will serve it to people and you don't shut your business down because people not drinking yes, you don't

No, I spent to I said we are going to include all the other information taxes

Tariffs people are drinking less if listen I get it some bars will have a mocktail menu or they'll but they've always had a mocktail menu Guess what any bar you go to you can get a goddamn cranberry juice will splash Sprite in it.

They've always had mocktail But to think that bars are gonna completely take alcohol off of their menu because people are drinking less.

No, no, no, that's not They're just catering to a smaller share of people

Or they're catering to their regulars and hope that the regulars remain regulars.

That's what they're doing.

If you're a steak restaurant and people are eating less meat, you're not going to replace steak with impossible burger.

You're not.

You're just going to serve less steak.

Why do I do this?

For what?

What do I come here for?

And then I ask her legitimate questions about a Jehovah's seat.

Jehovah's get all offensive.

Let me tell you why.

There's 9.2 million of them and only 120 of them get to heaven so Who is Jehovah?

I Think it's Jesus

and I don't know

Tell you asking me for is the blind leading the blind over here.

We could Google it.

I'll do that.

I'll do it right now Lisa want to get a attitude I Can't stand when black people

Follow racist white people and we blame us for them closing They're not making any money

The rents have gone up, the leases have gone up.

Several of the places that have announced that they're closing have been for sale long before we were discussing the violence.

We as black people got to stop doing that because guess what?

This is actually our city.

And if we as black people are just going to blame one another for everything closing, then we are doing the bidding on behalf of white folks.

They don't even need the clan anymore because we have become as anti-black as we possibly can be.

Oh, you know, it's those black people.

That's the reason why the places are closing.

No, nobody's buying the cognac anymore because it's too expensive because of Trump's tariffs.

Instead of blaming Donald Trump on ignoring the affordability crisis and Donald Trump doing nothing about inflation and Donald Trump saying that affordability is a made up Democrat oath and these tariffs that he is putting on these European countries.

That's where your cognac comes from.

That's where your champagne comes from.

That's where your imported beers come from.

That's where your Irish whiskey comes from.

The tariffs is making it too expensive.

in a climate where people are drinking less, not damn it.

Y'all need to relax.

Just smiling at.

I just had an interesting call.

Who was

it?

Some hater.

He was saying he hates you and he wants you to get off the air.

Tell him to call back.

Yeah, I told him that you want to say it under the air and he hung up like a coward.

I appreciate him continuing to listen.

I mean, those are my favorite people.

Oh, I hate Sherwin.

He comes on at 9 o'clock.

Got to make sure I'm listening.

Ooh, I'm just getting

mad.

Yeah, he was like, I was listening to him all weekend.

Now he's on this morning.

I hate it.

Terrible.

Oh, I'm going to sign my kids up for Milwaukee College Prep,

but I sure hate Sherwin.

Y'all, I never understood that.

Call bad guy.

Black guy, white guy was.

It was a black guy.

Of course.

All right.

I don't think he likes you talking about the Jehovah's.

I'll try to get some understanding.

I was very fair in my coverage.

I told people there were going to be in town for the International Convention.

We appreciate them being here.

The only thing that I didn't like is they sent a delegation here ahead of time to clean up downtown.

Like Milwaukee is not clean enough They were washing windows and they were cleaning up parking structures because they wanted to make sure that Milwaukee met its standard of cleanliness before the rest of the Jehovah's could get here and that reminded me of a story that I witnessed a Husband and wife invited the mother-in-law over the husband and wife both of them are friends of mine They had recently had a baby this was some years ago and the mother-in-law walks right in the front door and immediately starts cleaning which was

Very offensive to the mom the new mother Because what the mother-in-law is basically saying your house is not clean enough for my grandbaby I'm just gonna start cleaning and rearranging things I kind of felt like that when the Jehovah's sent a delegation here early to clean up downtown downtown is the cleanest part of the city of Milwaukee now if the Jehovah's want to send a delegation here to clean up come in the springtime when the snow melts

That's when we need you.

I hope Tori Lowe still does his cleanups because we're going to need.

We're going to need people to clean up.

He was on the lunch break on Friday.

Yep.

And he sat right here in this seat, too.

Oh, did he?

He sure did.

And Zach played his theme song, which apparently is still in your computer or this Tori Lowe's.

Maybe they're hoping Tori Lowe comes back one day.

Oh, has he flipped parties?

No, I don't think so.

I doubt it.

Oh, so he's still a Trump supporter.

I don't know if that's going to change anytime soon.

Very interesting.

But don't we need balanced

report?

We don't need it.

No.

The lie and the truth are not the same.

I mean, there's black Trumpers.

There's probably

more than you

think.

Oh, I know there's a lot.

Somebody has sent me.

This chart And it's so embarrassing so it shows what?

The DNC has spent in the last couple election cycles on black Media firms black media and black consultants and it's like a single digit percent Versus spending with white-owned firms and what?

What the Democrats do, and I've complained about this for years, is they'll hire a white firm to create commercials for ethnic markets instead of just hiring the black firm to create the ad and script the ad in the language and the tone that black people already use because they have this addiction.

To being very insular With their money, but yet the Democrats will tell you six ways from Sunday how important the black vote is But won't engage Qualified black consulting firms you even have black candidates that run for office in and around Milwaukee and in Wisconsin That will ignore black political consulting firms and hire white ones and maybe there's some logic to that because the majority of the voters in the state of Wisconsin

White but when you have strong black media presence in this city If I'm not mistaken other than outside groups None of the candidates who are running in the gubernatorial primary Spent a red cent Advertising on one-on-one seven the truth yet all of our inboxes were full

of their requests to come on the show.

I even got a request that was arrogant, like you better let so and so on.

I said I better not.

That's highly offensive.

Why is she calling back?

I'm not getting into it with her.

And also, Lisa, hold on, I'm gonna say this, I'm gonna hang up on her again.

Lisa, you don't get to call this show and then say stuff like, let me talk.

That's not how this goes.

No, I gotta hang up on her again.

That's not, this is not how you do that.

You better let me talk Lisa.

I'll tell you what get your podcast anybody can podcast Literally anybody and that's the only sure when we don't like your show get your own You know how much it costs to start a program on YouTube zero dollars Now you'll be the only one listening to it, but that's not the point you might go viral Come on y'all Sure when you suck all right then do it yourself.

I can't it's too hard.

All right, then

Also find out who Jehovah was or is who is he or she's the Hebrew word for God

why hold on

now Hebrew.

Yep Interesting right well, you know the origin the origin of all they're all Jewish right all the the Abrahamic religions the first religion is Judaism then Christianity and then Islam

Cuz Islam split

Right.

There's Islam and Muhammad, but then there's the Israelites and there's somebody else.

I guess even in Islam, the Israelites are the chosen people.

I think they've

taken that chosen thing a little far.

Yeah, I don't know about all that stuff, but it's just same.

It's like the same thing with all like the, you know, Christianity, you know, you have Catholics, you got the Protestants and, you know, with the Muslims, you got the Sunnis, you got the Shiites and all those other different sects.

So if I decided to convert to Judaism, am I automatically chosen?

You

know

black to chosen

you'd have to ask yourself a Jewish person that I don't know I Don't wanna well, you know, they don't allow DNA testing in Israel,

right?

No, I don't know nothing about I don't know nothing about the Israeli people It's a little country.

This is size of Chicago or something.

It's not big

doing a lot of killing Don't

go there

Don't know about I know this much Why would white people give us Christianity they didn't want to even be civil to us While we're sharing this earth together, but why would they want to share eternity with us?

Anybody ever thought about that for a second like you hate us on earth But then we all celebrate and worship the same good book the same Bible

I'll go to church on Sunday.

I'll believe very much in Jesus Christ, especially evangelicals, which a lot of black people are and a lot of, you know, white Protestants are also, especially in the south.

So the religions are basically the same.

They don't make no sense to me.

You know, the black people, when they touched the Bible, I had to wear white gloves and we still continue that tradition to this day because they thought that we were so dirty, we can't touch the damn Bible with our bare hands.

So every time you see usher in church wearing white gloves, it's because we're supposed to put gloves on our hands before we touch the Bible.

That's.

I want to be able to touch the Bible with dirty hands because what if I was working in the field all day and I want to read some pages in the good book No, you got to put on gloves.

That's mean, you know what I'm saying?

But it doesn't make sense to me because where do you have I Shouldn't be talking about religion because you're all gonna get all hot under the collar the only reason why y'all get hot is because you know it makes sense

Why do the oppressed and the oppressor have the same religion and worship the same God and then go to the same heaven?

Is heaven segregated?

Is there a black heaven and a white heaven?

I Don't think there is a heaven.

I told y'all when I passed out on the air and I woke up when it was all these very hunky EMT is working on me.

I was like, oh, no Died and went to the wrong I was expecting to see East Side Corey Al from Sherman Park.

Hello Sherwin.

Welcome

You know the gaze they're very friendly sometimes a little bit too friendly Thurwin welcome Got Sylvester playing in the background.

Everybody's wearing glitter I'm about to get canceled.

So you're listening to the truth with Sherwin Hughes

Yeah, read it the proper way

Everybody

You're listening to one on one seven the truth Milwaukee black talk You're listening to the award-winning one on one seven the truth Hmm live from American family insurance studios.

You're listening to one on one seven the truth.

Don't go anywhere.

I'll be right back

The truth with Sherwin Hughes returns after this on one oh one seven the truth the truth app and one oh one seven the truth calm

You are listening to The Truth with Sherwin Hughes on 1017 The Truth, the Truth app and 1017thetruth.com.

Cindy says she thinks it's a hundred and twenty thousand not a hundred and twenty witnesses go to heaven Okay, so there's nine point two million Jehovah's so a whole bunch are just I Don't know not going to heaven I guess that's gotta suck, but if you're one of the hundred and twenty thousand you gotta feel super luck

Let's see what other comments

I can read

Reggie, what are you doing?

What are you trying to sell people in the YouTube chat?

He says come get some domestically produced Uncle Reggie's Superbly sloshed Saturday sipping sauce.

Hold on dog That sound like some Bill Cosby would say playboy.

What is you talking about ready?

Don't nobody wants your Superbly sloshed Saturday sipping sauce then no, thank you

RC creation muse says I was going to ask about that.

So is was one on one seven?

The truth now a fully Democrat station.

All black people going to be pushed one way now.

Black people were voting for Democrats long before this radio station, Jack.

Help me understand what voting for a Republican is going to do for a black person.

What I think.

I don't even know if the show is now or even political.

They used to be more so.

But when you tell white people to put together a black radio station, they don't know what they're doing.

They're like, oh, look, there's some blacks that are this and some blacks that are that.

Let's all put them together and have a rainbow coalition.

That doesn't reflect the listenership.

Black people vote for Democrats.

We do.

You can argue with it.

You can be mad at it.

Take that up with Jehovah.

That's not my issue.

What talk radio is supposed to do is be reflective of the sentiments and no so yes absolutely there are black people that vote for Republicans and voted for Donald Trump But they are such a small share and there was one point in time for damn near half of our program day was more conservative leaning than it was more moderate and pragmatic Centrist way more conservative, but more but half of the black community is not conservative though But we heard complaints either way

Either we were too liberal or too conservative I just hope that Whatever it is that we do here is Reflective of the sentiments of the people that we want to reach that's what I'm hoping and if I don't know maybe one day black people will wake up and decide That they love the Republican Party Well, then talk radio should be reflective of whatever that sentiment is, but I don't nobody tells me like hey sure when we're a Democrat radio station.

No, that's not how that works

I vote for Democrats, but I give you reasons why because Republicans are literally trying to take everything away from us, but the black folks are so We're so quick to rebel Even if 90% of our people are doing something there's always going to be a share them like too many black people are doing the Democrat voting I'm gonna go any other direction just like if you see a large group of African Americans running in one direction.

There's always going to be a small

Percentage it's gonna run toward the damn danger.

Let them go let I'm not trying to stop them if I see all of my people Going east on Wisconsin Avenue at a high rate of speed what I'm gonna do is I'm also gonna be running east at a high rate of speed I'm just gonna ask people while we're running ease.

Hey everybody.

Why are we running?

I'll find out my answer while I'm running I'm not gonna let me go see what 90% of my people are running from I don't need to do that

I trust the decisions that black people make in large numbers and small numbers.

We make bad decisions in large numbers.

I tend to trust us.

It's called the wisdom of crowds.

Speaking of wisdom.

Hello, Bob.

Hello,

Sharon.

Listen, what I'd like to know, you sure people don't be fighting.

They closed the bars down because of that you sure Are you sure and another thing

there's no point of me I took two goddamn hours Bob had to go Are we you know what we deserve everything we get bring slavery back for all I care

Y'all cannot get away from the fact that a bunch of white folks said they're closing because black people are fighting and I give you two goddamn hours of information two full hours even with numbers in it and that's When was the last time I was on vacation I'm starting to feel a little testy

No, soak up the silence for a second.

Let me get myself together.

What's the point of me?

Because here's the thing.

There are some critical thinking, very intelligent folks that get it.

I'm not worried about you all.

You all are going to be fine.

It's the small percentage of us that they just those are the people I got to repeat myself for over and over and over and over and over and over.

Like for weeks, I got to say the exact same thing in hopes.

that maybe by Christmas it clicks.

It's so frustrating.

Yes, obviously violence plays a role, but it wasn't the sole role.

I would blame Donald Trump and his terrorist, the increase in property taxes and the increase in sales taxes as more preponderant reasons why bars are closing and they can't keep up.

Plus, these bars have been planning to close for half of the year.

Any goddamn way, silk has been for sale.

The garage has been for sale.

Nobody wants to buy it Nobody's paying four million dollars for that building the garage is in four million dollars What?

Stop it

Because they can't get four million dollars, which they've been asking for for the last ten years They decided in June that they were gonna close regardless of whether black people are fighting or not They had made the decision to close before even the droves of black people were even going down a Brady Street this summer Why folks say that oh, I'm closing cuz a bunch of black people we the first ones to believe it I give y'all all the other information that contradicts what white ignorance says and y'all know the black people keep fighting You know what?

Yes, we are gonna fight cuz I'm gonna fight all of you

I'll fight some blacks.

When was your last fight?

Probably 86.

Were I actually threw fists?

We chased a bunch of Latin kings out of Summerfest in 91.

They didn't want none.

They're probably 86.

Nobody wants to fight me.

40 years ago.

They just, I don't know.

The guy that called in he definitely wanted to fight you.

You also hung up too So whatever Trinity was In the early 2000s What was that place called?

Because Trinity is three different bars and I used to be called something else I can't one of you old heads will know what it's called So I was out one night was a big group of us and this is back when I had so some of the people in my group that we hung out with

Were hotheads right like they get mad if you step on their shoe or if the bars crowded they you know I mean they tend to push people You shouldn't be hanging out with those folks because they're live wires and anything is bound to happen So we're whatever Trinity used to be called we were there's years and years ago, and I heard a commotion I just heard elevated voices.

I'm like, oh, let me go check on my friends And they were what kind of surrounded by a group of white dudes

But then when I came over then everybody just wanted to talk it out cuz I was ready to throw it out.

I probably wouldn't went to jail But my friends that this I don't hang out with well, they're all like grandparents now But they used to start stuff don't do that don't go out and start stuff But then when I walked over to see what the kerfuffle was all about then all of a sudden no no no man We're just no everything's cool dude.

Everything's fine.

Take your friend home though.

He's a little bit drunk.

I was

like, all right

We don't

want no trouble

It's always been violence on Water Street, you know I'm saying It's too expensive to operate a bar on the climate where people are drinking less It's simple.

Do you know what a dry January does to alcohol sales like nationwide?

Billions and billions of dollars are not going into the hands of these bar owners and some of them their profit margins are so thin if 10 million people that would otherwise spend a hundred dollars When they go out

That's a billion dollars not spent in a single month and that's not a ridiculous figure because this dry January thing is I'm only gonna drink probably three or four times and depends on how many bucks games.

That's a little different Nobody goes with bucks game done drink But just things like that when people are going longer periods of time and not drinking most bars have mocktail menus Some people aren't going out at all because it's just too expensive.

Everything is too expensive plus the impact on your health

That's the biggest reason why people are drinking less, because in the year 2001, I got to repeat all this stuff.

I said this stuff for two hours.

In 2001, 27% of people said alcohol has got a negative impact on your health.

By 2025, it was like 53%.

People know the drinking is not good for you and they're not believing the lies that we were told back in the day Oh, if you drink two glasses of beer or wine a day, it's good for your cholesterol No, that was propaganda to make sure that people were Continuing to drink because the alcohol lobby is what has been responsible in part for making sure that marijuana stays Prohibited because we all know when y'all are smoking that sticky icky icky ooh We you drink less you ever seeing somebody who's drank too much and then they smoke some weed You got to carry them home

You know what I'm saying?

They don't work very well together.

It drops people's alcohol tolerance and there's some people and I would recommend this some people would rather smoke the marijuana or get high on THC than get drunk because when they get drunk they get violent.

I've never seen a violent person on THC.

They'll eat up all your Taco Bell.

Speaking of which, can I tell you this new elevated status that I recently experienced?

I experienced what is pure and total Nirvana.

I did.

And it was the most unusual situation.

I was like, you know what?

This is it.

Like this is the pinnacle of human existence.

And it came the weekend of August 28th, 2026.

I reached the absolute pinnacle of my existence where the human mind plus technology plus convenience and all just met.

And I was able to experience this glorious moment.

I'm going to take a break.

I'd tell you about it on the other side.

It was I heard the angels sing.

Jehovah came Well, that's just God But it's a Jewish guy or is it normal

regular God?

I think it's the normal God is just uh, you know, I mean well, you know the Jews Christians and So they're all Jewish.

Yeah, they all worship the same but if

Jewish is God did okay We got to get some clarity on this.

So if God is Jewish then Jesus Jesus was Jewish correct, but then if you are if you

Follow Jesus and love Jesus.

You're a Christian, not a Jew.

But Jesus was Jewish.

Yeah, because it

would be Christian being Jewish be Christian because Jesus

was a Jew.

Well, like I said, you know, the start the start of the whole thing was Judaism, then Christianity came and then Islam came.

Thank you, Xavier.

You explain next to nothing.

Well, I'm just saying, well, yeah, I guess they all are they all are Jewish.

Okay, so.

Does that make all of us Zionists and all of us are members of APEC?

Uh, no.

Okay.

The truth with shirt... Hold on.

Oh, no.

Live from American Family Insurance Studios, you're listening to 1017 The Truth.

Don't go anywhere.

The truth with Sherwin Hughes will be right back.

The truth with Sherwin Hughes returns after this on 1017 The Truth.

The truth app and 1017thetruth.com.

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This is actually

One of my favorite Beastie Boys songs mostly because they're not rapping in it

You don't like them when you don't like it when they rap

no, they sound like a bunch of idiots The Beastie Boys are only pop I asked one of my white friends a long time ago because if you play a Beastie Boys song back in the 90s white boys it goes insane The best hip-hop could be playing at the party or at the club Beastie Boys come on.

Oh, they go insane.

You ought to fight for your rights a party and I asked one of my white friends name is Dave

Dave used to listen to hip-hop with all the black people not Dave is a white conservative dude Who votes for Republicans and lives out in Walkershaw?

I Said Dave, why do y'all love the Beastie boys so much?

He says sure when it's simple.

They're the white boys He didn't have to explain no further than that They loved being Represented in a genre that was uniquely ours.

I appreciated his honesty

He's like I still like all the other stuff What do you mean other stuff you mean like real authentic actual hip-hop?

But no the BC boys they came out of the right era and the right area there from Brooklyn They were right there the burgeoning of hip-hop, so I guess I give them their credit But they're just not they just yell you know I'm saying It's not my

are they on the night marauders a cover as well.

I don't know what that is the track bar quest album the famous cover with all the artists.

Oh, maybe

I'll take your word for it

We energy sponsors What the business is but also?

They are making news because they are seeking a 14% rate hike and residents voice concerns apparently there was there is There's a hearing coming up Sponsored by Walnut Way You may have heard ads playing that they want to get a number of people unless the hearing already took place correct me from wrong

or they want a bunch of people to come out and protest against we energies and their rate hike.

I'm torn on this.

Do I want to pay more for utilities?

No, but here's what I will say, and I'm not going to get into the whole data center conversation at some point we will talk about it, not today.

So we don't have a choice in where and how we receive our electric power.

We energies if you live in southeastern Wisconsin, they are our electric and natural gas provider How we heat cool and lights our homes is Provided by we energies in fact you can see their their coal fired plant in Oak Creek That's where a lot of our because our electricity is produced with with coal

In the years in which I lived in my home and I live in the city of Milwaukee smack dab in the middle of the north side.

We have had some monstrous storms in the 22 years in which I've owned my home.

I mean, floods, thunderstorms, high winds, down trees over the last 22 years.

And it does seem that over the last maybe five or 10.

that those storms have gotten even more severe.

Speaking of which, I heard a clap of thunder last night that shook me out of my underwears in those years in which I believe the storms are getting more frequent and more severe.

Hell, we had a tornado that touched down in West Alice on August 18th.

I was out too.

I was out for happy hour when the sirens was going off.

I can only remember maybe three times, maybe three times in 22 years where my power was out.

No, twice where my power was out overnight.

I have never had my power go out to where I had to worry about.

My food in the refrigerator spoiling so when the power went out of course I put everything in the freezer Because the freezer is obviously going to stay colder and stay cooler than the refrigerator if your power is out

Ladies and gentlemen, we have exceptionally reliable power.

Every now and again, yes, there will be storms in which 3,000 people here or 4,000 people there will lose power.

But if you compare that to the grid that they have in places like Texas, where their grid and their electricity and their power is run privately, yes, they may save a little bit of money, but don't lose power for days or a week at a time.

We don't have that issue and I'll just speak for myself.

I won't speak for everybody else because I know that people don't want to pay more for utilities.

If they raise the rates occasionally, but if I can count on reliable power, especially in storms and including in the winter as well.

If I can rely on we energies, I know that everything is getting more expensive.

But when it comes to heating and cooling our homes and having electricity, if there's something that I'm not going to cut corners on, I want to have it be that.

Now, do we want a rate hike?

No, but do we want reliable power, which I believe that we have, unless you're one of those people that lives in a part of the city.

I'm not sure where that is, where your power goes out all over the time.

I think that they are a reliable source of energy.

And I can say that because where I have lived.

The overnight power outages that I have experienced have been really few and far between.

Or if the lights do turn out because there's a huge storm, they're back on in a couple of hours.

They make it very easy and convenient to report.

You can see the outage maps.

They even give you estimates of when your power is going to be back on.

And what I've noticed is that your power is usually on before the estimate that they give you.

And I.

And I get it.

Nobody wants to pay more, but also need my lights to work.

I don't need to save money.

And then, oh, the power goes out for three weeks.

Now I got to live with Zach.

Here's the pinnacle of pure technological nirvana that most people will never experience.

And I got a chance to experience this over the weekend.

I stepped out for a little bit on Friday evening.

And, you know, when you step out, everybody wants the same thing.

Maybe a little bit of nookie, but also Taco Bell Right you gotta have it gotta have to I don't know what is about Taco Bell at 1 30 in the morning, but it is a gourmet meal There is nothing like putting that Tesla on self-drive Where I can sit and let my vehicle drive me home while I feast on Taco Bell from the driver's seat of my car I was like this is what life is about I Don't think a woman could make me that happy.

I was like

Don't even need to pay attention to the road.

You know when you eat a taco You got what's the name is there a name for how you got to turn your head sideways to eat a taco?

It's like a taco motion.

It's like you got to get taco neck

I got taco neck and then the rapper was actually covering my eyes so I couldn't even see out of the windshield and the Tesla has just changed its lanes and it's just stopping its stop lights and it's yielding and it's going around roundabouts and it's yielding for pedestrians and I'm just eating taco bell.

The rapper is covering my face.

That, that ladies, you can say what you want about Elon, okay?

Say what you want about him.

But he makes a car that enables me to eat Taco Bell in the driver's seat of my vehicle and not even really know what's going on around me.

The truth with Sherwin Hughes will be right

back.

You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth.com

We'd

like to welcome Ray Nitty back from Poland.

This is a real song by Lil Yachty.

I'm scared that it says clean, but sometimes YouTube be lying.

Is this clean?

It's not clean at all.

Okay, let's turn that down before he says an F word or something.

And then Zach will ban me.

I'd hate to get banned.

Say a Ray nitty is back and apparently he's a communist now So that's cool That's too bad.

You don't have anybody to vote for Ray nitty now that you're a commie Polish people must have got into here.

I've never been to Poland obviously, but I'll bet you They got good sausage over there pause In Poland, do they call Polish sausage Polish sausage or is it just sausage?

He didn't have any of that.

You don't have no sausage over there.

What the hell's the point of going to Poland if you don't have no boat?

No, don't give him a damn microphone.

He has his own seven hour radio show after this

Yeah, he does have a seven hour radio show at

least I Want to get back to something somebody said in the YouTube chat about When Dr. Canyon Tory were here The truth was quote balance know the hell it was not know it wasn't

Here's the part that y'all don't get and this was a miscalculation which had somebody asked me I would have told them People that aren't familiar with the interplay of race and political culture this will fly over their heads and this is how you can tell Someone lacks cultural competency and I'm not blaming them because I don't blame ignorant people for not knowing what they don't know because people don't know what they don't know But they also don't want to know what they don't know from somebody like me.

So there's that

There's a there was a perception that if Black talk radio features and elevates conservative voices and viewpoints almost At the same level as we elevate the viewpoints of the authenticity of black politics, which is Democrats that Republicans will say.

Oh, wow.

They have black conservatives Let's advertise

our political candidates on one on one seven this truth because they give conservatives fair time.

The Republicans spent.

Zero dollars, zero.

They loved it.

But they're not going to spend money to support the station.

So that was a miscalculation.

So if you offer.

Because this is a business, you guys.

I know it may sound like a nonprofit.

I assure you it isn't.

This is a business.

And if you feature and Republicans spend billions of dollars on campaigns and you would think that if there are African American conservative voices and Republican candidates for public office or Republican elected officials could feel comfortable.

Going on those shows with a more conservative political lens that the Republicans would say oh this is worth us Advertising our campaigns on because some black conservatives are not only on air you might even have the ears of Some black conservatives, but they don't do that and so then I would ask what is the point if You are not getting Republicans to advertise Then what is the point of featuring conservative voices because dare I say?

There's enough conservative voices in the media ecosphere as it is.

Black ones don't add anything, but this is my opinion now, but embarrassment.

We have to stretch really, really far and reach into some unusual dark corners to see where modern conservatism, which is dominated by Trumpism, makes sense for black people.

We have to be delusional and I'm not saying that the Democrats are the answer but at least the Democrats will have a Conversation with us about the things that impact the black community.

We can talk about jobs.

We can talk about wages We can talk about education doesn't mean they're gonna fix it But at least they find us credible when we have those kinds of conversations about our community Republicans laugh at us and take more away But these are just personal feelings I know that

Some of y'all are gonna vote for Republicans don't matter what just cuz and fair enough just know that there's more voting for Democrats, so

I Love the poorly educated

I Mean They're telling people not to go to college anymore our senator Ron Johnson dumb as a box of rock dumb I Tell them this dumb inarticulate doesn't even really know what day of the week it is

But beat Mandela good God I know Mandela was like oof the Mandela's not Mandela's a smart dude Rod Johnson is not he just isn't his brain is not Rod Johnson's thing You think Mandela is doing right now?

Who cares?

Listen to us What happened on Friday song?

Mandela do be in the streets.

I mean he's got time now Mandela's like I'm just gonna

lived my best life.

When and if when more decides she doesn't want to run for reelection, Mandela will run for Congress.

Because why wouldn't he?

You might win.

Chevy will probably run too.

And then I'll run for mayor.

You'd hate to see me as mayor.

You'd hate to see half of the city would leave if I got elected.

We're not staying in a

Sherwin mayor city.

Ray says he's going to run on a socialist platform against you.

I wish he would.

I beat him then.

Sorry Ray, I'd kick your ass.

I challenge your citizenship and everything I'm like, are you slimy see your papers nitty?

No, thanks Yeah, I don't No, no, thanks.

So Ron Johnson's like, oh, you don't need to go to college anymore You just need to just he's he actually said that YouTube suffices for college the reason why Republicans

Don't want people to go to four-year colleges and universities is because when you actually get and receive a discipline of study and you actually understand history in chronological order You become more liberal Ronald Reagan said that back in the day if they want to go to college they're gonna have to pay for it We're gonna stop subsidizing it because college is making people more critical thinkers and if you're a critical thinker you are not a

Republican

anymore You don't go to college to get a job you go to trade school to get a job

You go to a four-year college university so you can learn how to think so you can then do any kind of job.

I'm going to leave it there.

The lunch break with a fresh black return from Poland, Ray Nitty is up next.