The Witness

Transcript

The Witness

The Truth with Sherwin Hughes · Wed Aug 26, 2026

He steps to the mic with a boom ping ping wisdom sharper than the beast fear sting

Words like fireflies that light the night.

He turns the dark into blazing bright.

Boom, ping, ping.

The truth takes wing.

Milwaukee's voice let the city sing.

is Wednesday, August 26, 2026.

I have reached out to Leslie Montemuro.

She is one of the owners of the establishment that has been in question and on the minds of many over the past week or so, one of the proprietors of the High Hat Garage, which occupies the space on the northwest corner.

Arlington and Brady Street at 1709 West Arlington, I would like for her To have an opportunity to tell her side of the story and the reason why I reached out to her and not her partner Scott is because in the correspondences that I have seen both to and from

Anyone associated with ownership and management of the hi-hat it has been Leslie's name and so I reached out to her I am not sure if I will hear back, but I wanted you all to know That I did reach out to her to get her perspective.

I have my Sentiments on the matter and how I feel about it and the The list that was provided

I don't believe that any of that is malicious, but I can't understand and empathize how people could see that as being malicious because it's a very sensitive subject when it comes to African Americans and culture and nightlife and entertainment.

We oftentimes have to tip toe.

We are not often welcome.

We try to have our own establishments and we face plenty of those.

institutional and structural barriers because the easy answer is well just open up your own place open up your own bar your own restaurant your own hip hop nightclub ladies and gentlemen I assure you it is not that easy and of the maybe one or two percent of people that do have the credit and do have the capital and the business sense and the business savvy and the consultants and the attorneys

and everything that you would need a very small percentage of people that even have the ability to make that kind of investment.

And when I say make that kind of investment in an endeavor like this, you got to be willing to lose money for two years or more.

And people that have that kind of business sense and business savvy and have the ability to lose money for multiple years will likely take.

their investment and their ability to lose money and put it in a different business endeavor altogether.

Because the ultimate plan for such businesses is exceptionally difficult for them to stay around long enough to remain profitable.

And also catering to a culture that moves so very quickly.

African American culture moves so very quickly.

Things that were in vogue and in style and in fashion.

Six months ago are dead now and it's very, very tough to keep your hand in your finger and your pulse on such a moving cultural target.

There's a part of this conversation that is missing, but also I want to use it as interpreting the moment that we are in because we should feel it all around.

We should feel racial bias in our politics.

We should feel racial bias in policies.

We should feel the racial bias, not just coming from the Trump administration, but now it has fully filtered down.

I want us to feel these walls, not necessarily closing in on us, but the walls are very much defined.

The words of the New Berlin mayor, the New Berlin Common Council met yesterday to condemn the words of the mayor, and a lot of people showed up to the...

Common council meeting in New Berlin.

I'd imagine they probably don't get too many people or too many packed houses in New Berlin Common Council meetings unless there's something on the agenda talking about approving affordable housing, then I bet they get a packed house But we should feel it all around black people believe that as time goes on and we get further

further away from those old black and white civil rights days and the Edmund Pettus bridges and the Martin Luther Kings see that stuff was in black and white it was a long time ago that does not reflect our current reality but for some reason we hold that as gospel that all that stuff was a long time ago no it's not

It's right here right now and it's reinventing itself and sometimes it can be as minuscule as we don't want these artists played It can be as minuscule as we're gonna close this grocery store We're gonna close this Walgreens ladies and gentlemen We should feel it all around and be aware of it and figure out how we are going to Climb over the walls or tear them down altogether instead of just getting so angry and upset.

Here's what is perplexing to me

There's a whole generation of black people that have not told a younger generation what it is actually like.

This is a part of it.

They don't want you.

Oh, wait till I give you the list of brands that we as black people have.

I'm going to call it cultural colonization.

That's what we should have titled this damn show.

Actually, that's probably better than feel it all around.

But we'll leave it Xavier.

We'll leave.

There are certain brands that black people just we grab them.

We adopt them.

We put it in our music.

We put it in our culture.

It's fashion.

And the white brands, the white owners of these brands, they never wanted us.

They never wanted an urban audience and never wanted a black customer ever.

But sometimes we just grab stuff.

We just grabbed Patron and started putting it in music.

We just grabbed Cognac and started putting it in music.

We just started wearing Timberlin boots.

That's probably the best example.

The curators of Timberland booths were like

Why are you blacks wearing our boots?

We didn't advertise in Jet and Ebony magazine.

How did you even find us?

And the worst stereotype is and I'm gonna give you the details of this because sometimes we gravitate toward a brand and the brand never wanted us.

In fact, they wanted to stay as far away from us as possible because we as black people can tarnish the brand.

I know that that's hard for us to conceptualize because we think that it's like it's status if black people gravitate towards your brand.

You know who we really messed up real bad?

Crystal Champagne.

You know, the French people are very serious about the Champagne.

We do not understand why Zeeblex takes the Crystal.

It is a very delicious formal Champagne and they put it all over the BBWs and all over the booties in the raviagios.

We are no longer a prestigious brand.

We're gonna talk all about it, but I want you guys to notice that these are not isolated incidents.

These are...

These are representations of how they're how some people feel about black people in black culture and it's in our politics, too So we have to stop ignoring it and understand that it's reality.

Let's talk to an early calling Alan.

What could this possibly be about?

I haven't even really started the show yet.

I Just happen to come

out.

I

was

going to get my dairy cone and I got to go do some shopping I'm just catching up to you.

Um, another brand that they're doing after rose rice is one Mercedes is one, um

What else did I do?

Tell me about Frank's perfumes.

They lowered the standards of that stuff, so I had to call one of them over to Frank.

I had to talk to one of them frogs.

I had to talk to my wife when she asked for a box.

Just go into the jewelry store and have them repair something, and then they hand it back to you in a plastic bag rather than putting it in a solid box.

And then

when

I called where we usually go, they said, of course.

No, Mr. Becker, we'll always give you a box.

Society is just nasty.

The more you deal with this type of stuff, the more you realize that we're all in the same boat, man.

Most people who don't want the music, if it's like anything else, they just got to stay with it.

Everybody's not bad.

Everybody's not good.

That's all I want to tell you.

I'm driving over here to all these other being in France, you know, capital all these nowadays is like that note.

And the Walmart over here is wild.

You never know what you're going to run into.

Maybe I'll give you a report tomorrow.

What goes down?

Alan, before you go, is your relationship and your marriage to an African American woman one of the reasons why you are now able to see

the racial and cultural bias because prior to you being involved with her, I'd imagine you didn't have this kind of up close and personal view because you've noticed and you're marked on this program how your wife sometimes gets treated differently than you have to go in and let them know that you're.

Yeah,

I do.

Almost everywhere we go, the most racist people.

I'm just going to tell you, I don't like people who think they got money and they got these women are the worst.

They are absolutely

Alan,

do you think you ever would have noticed this if you never would have married a black woman?

I started noticing it when I started, when I walked away from my legal stuff, I started teaching, when I started to teach in the inner city.

I realized at that point that there was something going on, it was a disconnect.

And from the way the kids are and the way they're portrayed, you know, it really bothered me a lot.

And that's when I started to, well, prison is when I got out of that out of nonsense.

But I started telling my parents, hey, look, this is what I'm going to do.

And I'm going to dedicate myself to working where they need me, not where I'm comfortable, not where I fit in, but where I could be.

Now, the pillar here and I is, when we first met, she didn't know nothing about my background, really.

You know, I never met my parents or...

in our home and all this.

I'm assuming your parents weren't very accepting.

Maybe your mother more so than your father.

Oh, yeah, my dad was not accepting at all.

That's putting

him out of me.

Come on, man.

I didn't talk to the guy.

Anybody else, I would have smoked him.

But that's my dad.

What are you going to do?

But she was, she was like, oh, Ellen, I'll wait outside.

You wait outside.

You're my girlfriend.

Are you insane?

So

when your girlfriend wanted to visit your parents, how she offered to wait outside because of your father's attitude about black people?

Yeah, she wasn't on the boat my dad yet at the time.

She just didn't want it.

She was not comfortable being around white people, I don't think.

You know, she must have been a little

bit comfortable.

She married you a little

bit.

Little bit.

She can marry me right away.

I don't know how I did that.

I couldn't agree.

The greatest accomplishment of my life is having her love.

But Alan, I got to take a commercial break, but I just wanted to ask you those questions just to, you know.

No, no,

no.

I didn't work before.

Now, I mean, everywhere we go, there's people.

I mean, we got, I think people can jump and she can buy whatever she wants.

And, but that's not my problem.

I don't care about that.

Why are you following her to a store?

You know, I mean, if you've seen her, she don't look like a thief and I surely don't.

Not that that means you're not going to steal, but you know.

Anyway, God bless you man.

Have a good day.

I'm gonna listen while I cook my dog food here.

I gotta get out.

I'm over here by Capitol now.

Okay.

All right.

Thank you for all the additional details that he gives when he calls in.

So I received an email that was sent to staff of the garage from Leslie Montemuro and the reason why I reached out to her to offer her an interview opportunity.

It's because of the email.

I don't even think I'm supposed to have this email In fact, I know I'm not supposed to have it because it was more of an internal memo Well, apparently the garage is gonna close for a couple of weeks Because there have been threats levied against management ownership and the employees because of the list of hip-hop artists That they did not want DJs to play.

I want you to sit with that for a minute.

Okay

For those of you that are now wanting to play the victim because this isn't fair why are they picking on our culture and they're being mean to black people and they're being Unfair to DJs and this is our music and this is our culture and people go to the garage and they have a good time Because they the owner of the business which has a tremendous right to offer whatever it is they want they can offer a menu of drinks or not they can offer food

Different types of cuisine or not, they can request the people that they pay and they hired to DJ.

They can request that those DJs omit certain types of music.

They have the right to do that.

We're not complaining about what's on the menu.

Not complaining about the decor.

They have the right to change and alter anything that is in the plan of their business.

If you're a consumer and you like the changes.

Fair enough.

You continue to go and you continue to support.

But if you're a consumer and you don't like the changes, it could be the food.

It could be the drink offerings.

It could be the decor.

You simply will go somewhere else.

There's plenty of places to go in the city of Milwaukee.

In fact, we are overwhelmed with new places and restaurants and bars you name and something else is opening up.

But the fact that this proves the point.

Hip-hop music is wonderful and it's not violent They have to close the bar because they are being threatened Because the ownership opted not to play or didn't want certain music play why hold up why?

Because the music is violent and what are we doing?

Threatening the people that own that establishment and threatening the employees so it is a perfect self-fulfilling prophecy

And then you got some geniuses all over Instagram and all over social media saying, yeah, black people should boycott Brady Street.

You idiot.

That's the point.

They want us to.

They're used to reverse psychology on black people and we don't even see it.

We don't get into it today.

I hope Leslie ain't listening today.

She might not want to come, but I just want to let her know that I will be fair and I'll be objective.

I'll allow her to tell her side of the story.

And actually her point is being proven.

She didn't want certain hip-hop artists being played because of the violent lyrics and when she put this list out or Somebody approved the list somebody came up with these artists one by one.

Look what's happening.

She's being threatened with violence.

That's just She's she's right and y'all know it.

I wouldn't want y'all either The truth with Sherwin he was on one on one seven if him will be right back

The truth with Sherwin Hughes returns after this on 1017 the truth the truth app and 1017 the truth.com You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth.com

Our phone number is 833-212-1017-833-212-1017.

I'm gonna read what appears to be an internal memo that was sent to the staff of the hi-hat.

Apparently they are being threatened and they are closing the establishment for two weeks while management figures out which direction they're going to go in.

Maybe they never reopen.

Maybe they do a rebranding.

But I think it is a colossal embarrassment for the people that had a legitimate case that said, you know what?

This is discriminatory.

This is not fair.

There is a place in which African Americans felt comfortable and we were supportive of that establishment and we were spending money and they are and they're singling us out because of the music that some of us may may like and may want to hear while we're out.

Spending money and supporting this establishment, but then when management decides that they want to go in another direction It's not like they banned hip-hop all together.

They just didn't want a particular list of artists being played in response to that People are now threatening the management and the employees of the bar

What basically we are saying is that not only is the hip hop music violent, if you don't play our violent music will get violent on you.

So that I'm perplexed by that.

Our music isn't violent, but if you don't play it, we'll kill you.

Oh, OK, let's talk to Tracy.

Tracy, you're on one on one seven, the truth.

How are you?

How you doing??

I'm good.

Yeah, I called you.?

I saw I called your show one night, you know the one on YouTube and I hadn't called in here.?

So this is my first time actually calling in to the actual radio show.?

All right, thank you.

All right, but I got called in with a home of bro now you gotta do what you gotta do as a business owner and?

The crowd that comes with that music is not good for business.?

It is simple as that.?

People, like I told the other guys, what if we clean up our act??

You know, start writing different lyrics,?

you know,

start making different music,?

or

even you want to make your own club hip hop, but what's going to happen??

It's going to get shut down.?

So you, we need to change our behavior.?

It ain't the music we change the behavior you can listen to whatever you want?

to listen to you support Black people black people being less than true to themselves and changing who not all of us who some of us are to appease white people And you think that's a good idea So if you're a hip-hop artist and there's a white person somewhere that owns a really small venue and they don't like your music Should you as an artist change your music because your music is based on the life you've lived

and you know,

no, no,

okay

But you said they should change their lyrics.

I'm saying if you if you're trying to go to these places and you're trying to fit in somewhere, eventually you're going to have to start looking at what you produce yourself.?

Because there's only so many venues now.?

Fine, if that's what you want to do.?

Then you're going to have to deal with owners.?

If they don't want that type of music there, you can go somewhere else.?

There's plenty of other places that will allow it.?

But at what expense??

Fair enough.

Because just like you, do you think about it??

You just said they had to close for two weeks because they changed their music.?

And now they're being threatened.?

Hip hop.?

I mean, come on now, what is that bringing??

That's violence on violence now.?

We tried to clean it up by changing the music.?

Now you guys are upset and threaten us.?

That don't make sense.?

That doesn't make sense.?

It's like proving a point.?

It's almost proving a point to me.?

Like, yeah, that's why we stopped playing it.?

And now look, just because we're not playing it, you are really coming at us now.?

And it could be a domino effect.?

So it's a slippery slope.?

You got to be careful.?

But if I was a club owner for stuff like that, I think I would have my age limit at 45 and up.?

And I would play hip hop, but it wouldn't, you could select different hip hop, you know, the stuff we grew up on, you know, it was pretty good to listen to with the kids, you know, back in my, Eric D and rock him days and cool O.D and Houdini and L.L.?

Coochie.?

plenty?

of

hip-hop out here.?

It is pretty good.?

That?

can

compete with the stuff?

out here today.

No one is leaving their house and paying money to buy drinks to hear that music.

But I get it.

I understand.

Right.

Exactly.

Because

we're

always nostalgic about the past.

Like, oh, back

in our day, we were

less.

That's like you could

have a

bar that plays 1950s and 60s, oldies music.

You wouldn't have to worry about problems there either.

But I get the point.

And I appreciate your call, Tracy.

Thank you.

Right.

Have a good one.

All right, then.

You too.

OK.

So to level said Brady Street has always been very sensitive about crime always so prior to us discovering it Culturally so the Brady Street neighborhood was a dump It was low income.

It was poor.

It was overrun with drugs.

It was a counter cultural neighborhood kind of just like

this wasteland, this dumping ground for the unaffiliated and disconnected.

It has always kind of occupied that space.

It's where all the hippies hung out.

Of course, they're doing all their drugs and then harder drugs came in.

A lot of folks may not know this, but they ended the Brady Street Festival.

This is before we were even going to.

We had not yet discovered Brady Street because we still had...

Cultural attractions in the African-American community.

We can give a damn about Brady Street But I don't know if you guys know this the Brady Street Festival closed for more than 20 years because of the violence that was taking place in and around Brady Street And there was no black people down there whatsoever They closed it they ended the Brady Street Festival because they used to take place maybe in the starting in the late 60s because it was always a Hotbed neighborhood for the counterculture.

I think they may have started the Brady Street Festival late 60s early 1970s.

It got so bad that they ended in 1980

that we can't have it anymore because there's too much chaos and violence and drug use, etc, etc.

They didn't start it back up again until 2004.

And that had nothing to do with us.

So you also have to put this into context here.

that neighborhood, which has undergone a tremendous overhaul, lots of investment.

Look at all the bars and all the different restaurants.

That stuff didn't used to be there.

Brady Street used to be an old Italian neighborhood.

Then when the Italians moved out and the hippies and the downtrodden whites, when they moved in, the neighborhood went to crap.

And the city of Milwaukee was like, no, we're going to invest a whole bunch of money.

We're going to put some city dollars in.

We're going to have a business improvement district and we're going to try and rid this neighborhood, which does have some value.

We're going to rid it of these negative elements and we're going to bring Brady Street back and they did but now it's going through that cycle again where they don't want undesirable people.

We just happen to be the undesirable people because if you look at what has taken place on Brady Street not just this summer but even previous summers they've seen this before and they don't want to have to cancel the Brady Street festival like they did for 24 years from 1980 to 2004.

They don't want to do that so if you have to

Alter your offerings and change your music so that the Brady Street does not become a relic of the past and that's exactly what they're going to do So I don't want people to just think it's just black people Brady Street has had issues going back 40 years So just an FYI now back to this internal memo Which does not

Bode well nor help plead the case that black people just are innocent and we just want a fun place to hang out you know what sometimes When you are at the whims of an establishment owned by white people Sometimes white people change their mind altogether.

They do that is the risk that you run when an establishment doesn't have a deep cultural understanding of some of their customers and you almost can't blame them for that

Sometimes white folks change their mind.

Just they'll wake up on a Wednesday.

Say, you know what?

We don't want to care to black people anymore.

They'll just sometimes you go to work the next day and everything's fine.

You're fired.

Sorry.

We don't want you here anymore.

They don't have to give you an excuse or an explanation, but here's the internal memo.

It says to all staff, we understand that due to recent events, you do not feel safe or comfortable coming back to work at this time.

We completely understand and we are on the path to contacting everyone today, meaning all the staff.

We will be closed for the next two weeks while making decisions about the business going forward.

You will be compensated for the next two weeks based on your average current rate for the last two pay periods.

We will be making a compensation

for tipped employees and they give some details of how they're going to do the tipping and how they're going to pay people.

And then it says at the very end, this is from Leslie and Scott Montemuro, who are the proprietors of the I add garage, which is the establishment in question where we found out there was 40 or so hip hop artists that they no longer wanted to play.

They are closing for two weeks because it seems that people are being threatened.

That's insane, y'all.

That's insane.

If they made it clear that they don't want some artists played,

Like chalk it up to the game.

Okay.

You don't threaten the people because now there might be somebody that had a level of sympathy for our community and our culture and our hip hop artists that say, you know what, maybe I'll start a hip hop club if the high hat is being unfair and not playing these hip hop artists.

Now there's somebody thinking, you know what, maybe I'll take the risk and I'll make the investment and I'll start a club where all hip hop is welcome.

But then when this memo gets made publicly, that if you were not, it's like holding them hostage.

They got to close for two weeks because people don't feel safe coming back to work and ask yourself this question.

The staff that work there, the bartenders and the servers and the host and the host, what the hell did they do to anybody?

Nothing.

At the same time, we don't want the world to think that we're savages and think that we're violent, but you got a place that has to shut down for two weeks because they got to figure out what the hell they're going to do and staff doesn't feel comfortable coming back to work.

Come on, we're proving their point.

It ends by saying, please take care of yourself.

We will be in touch soon.

Feel free to feel free to reach out to me directly.

And then they give a phone number and an email address.

But in the version of this internal memo that I have, the phone number and the email are scratched out.

You can almost make out a couple of the numbers because if I would have got the phone number out of Calder, I say, hey, Leslie, want to come tell your story?

The truth would sure when he was but I can only I can make out of four one or four and I can make out the last I see a seven I See a seven and I see two fours I could just start dialing the hope that I get her but I don't want to do all that I'm taking break come back thoughts of Brian on the other side This is so wild you know I mean like why are you threatening threatening the employees like come on Hip hop is too violent.

No, it's not

We're not gonna play hip hop because it's too violent.

We'll kill you if you don't play hip hop The truth with Sherwin Hughes will be right back

The truth with Sherwin Hughes returns after this on 1017 the truth the truth app and 1017 the truth comm This is the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth comm

Our phone number is 833-212-1017.

833-212-1017.

Well, congratulations guys, you did it.

The hi-hat is going to be closed for the next couple of weeks, but don't worry, the employees will still be compensated until they figure out which direction they are going to go in the event that they decide to reopen or not.

Perhaps they do a rebranding.

We've seen rebrandings happen before.

I know that Elsa's comes up with great frequency.

Elsa's was a place that

had, I think, openly and willingly catered to the changing cultural tides.

Because the thing about Carl Kopp, I know that people speculate a lot about him.

I actually know the guy, he's not some evil monster.

I think that he has been put in a very, very difficult situation.

Could you guys imagine, you know, you start this restaurant in the 1970s and it just caters to just middle class or upper middle class white people.

That's just what it was for like 35 years and then literally all of a sudden.

Black person discovered chicken wings there and broccoli the brock no don't split no seriously the broccoli is actually a real thing I Don't even know black people a broccoli like I personally love broccoli.

It's a Carciferous.

It's very delicious.

It's good for you.

It's very healthy broccoli is delicious So else it wasn't even a broccoli.

It was the sauce.

It was like this sweet tangy sauce that you get with the broccoli And then it changed there were nights that I went into Elsa's where it was all black people

And they could have done a rebrand when they saw that coming, but for 10 years, 15 years, black people were very much welcome in Elsa's.

And the service that we got, even though we as patrons sometimes...

Went a little bit too far.

You didn't need Steve the stoner coming in there with that Fisher price boombox Doing a damn rap concert and Elsa's you didn't you didn't need that but they didn't close They didn't rebrand.

They still kept chicken wings on the menu But a lot of times when you see Steve the stoner coming and doing a free concert your days are numbered.

Sorry Steve.

I can't listen to this show anyway Just saying you did one at the third street market.

I know he

did

He most certainly did but you were here.

We're they nipped that in the bud.

They're like, I don't know if we want all this here because the Thursday market hall is a very unique place because they They're trying very carefully to excise a particular element that may scare away who I believe they're real Customers and clientele.

I mean you got downtown business people or whatever.

That's some of the customer in the clientele, but it's Suburbanites that are coming into Milwaukee for a show for a convention at the Baird Center.

Oh speaking of which

We're going to be talking about the situation at the high hat because I think there's a lot to unpack here about black people in our culture and how our culture is perceived by us and then how it's perceived by other people.

We don't have a lot of self-awareness as black people.

We think because we love something and it's us and it's authentically us that everybody else is going to love it.

That's not true.

What happens is black people have an art and have a culture that we so desperately want to be accepted by white people And it's not but if there ever is a place or a space that does welcome or accept us temporarily We think that we've made it.

I'll give you an example.

We have a bunch of black clothing brands I don't know how many we have now, but I know back in the day we were proud ourselves on wearing fooboo and wearing fat farm white people never wore that stuff

They never adopted it as their own.

So when black people have something, white people, like they will do some cultural colonization in their own right.

Like there's been some white hip hop artists that have been successful, et cetera, et cetera.

They sometimes try to copy our fashion, but they don't take a black brand and make it theirs.

That doesn't happen, but we as black people will take a white brand and make it ours and think that that gets us closer to acceptance.

It's a really weird phenomenon.

And I think it's steeped in white supremacy.

that we find some kind of prestige in European brands and white businesses and white companies, and we make that a part of our urban culture, oftentimes to the chagrin of those European brands and companies.

Kristal was the best example.

Jay-Z decided he liked Kristal because it was expensive.

And here's the thing, it doesn't even taste good.

It's not even good champagne.

Really no champagne is good.

It just tastes like seltzer.

You know, I'm just not crazy about, I don't like champagne.

Anyway, let's talk to Brian.

Hi Brian.

How are you doing today?

Oh pretty good Brian

here's the thing because you're the second person who's brought that up Nobody wants to hear old-school hip-hop because if they did there'd be people and places playing it all the time.

Nobody wants to hear

Nobody's gonna go out and spend money to listen to old-school hip-hop because the people that are from that era Brian, we're not going on paying $30 a drink.

We're not paying a cover charge We're not standing in line in the wintertime.

We're not doing any of that So just I'm on

a level set people

rap that our what we had some time ago is not relevant right now We're always nostalgic about the past.

Oh if you play hip-hop from our day, nobody wants to hear it

I don't think playing new school hip hop music is viable for a wide establishment to be bringing in violent people to the restaurant because all they're going to do is start fights with that violent type of rap that they have out now so they can either do what or do this, bring in the violent rapper who's going to cause problems in the restaurant to start with or.

Let there be rap and

have no customers because Brian if they play if you thought they were playing old-school rap at the garage Would you rearrange your social calendar to go there and patronize?

Absolutely not and you know that you wouldn't but here's the thing about playing Modern hip-hop music you can rip up or explain something here's the difference with playing

that old school music because we would just listen to the damn music at home and get a bottle of wine and watch TV and listen to that music.

We want to we're not going out to listen to it.

We can listen to it in our damn cars.

Younger audiences that want to hear modern hip hop, you can rip them off.

Now, you got to invest a little bit money, money in security.

You got to have some cameras.

You got to have some few extra bouncers.

But you can charge us $30 for a snifter or a cognac.

You can charge us $15 or $20 as a cover charge.

You can make a tremendous amount of money on us.

That's the difference.

We as old heads, we're not paying that kind of money to listen to music that we grew up listening to.

But these younger people will.

And so it is financially viable until it isn't.

So you might have a shelf life of maybe, I don't know, 18 months or two years if you're playing modern hip hop, but you're going to make four million dollars.

That's the difference.

All right, Brian, thank you for your call.

Didn't really mean to burst his bubble.

We got to stop thinking.

Well, if they play old school, nobody wants to go out and hear that.

If I found out there was a place.

They played music from our era.

I'm like, oh, I'll check it out one night, one time just to see what it's about.

I wouldn't be a regular customer.

Because I don't need to necessarily go out and hear my music.

Because it's my music that I have been listening to since I had ears I'm not going to pay you to play what I can listen to on Spotify I'm not gonna pay you to listen to what I actually can play on my own damn radio show what I can listen to in my car now It's about hanging out and your other people are there and it's a whole social environment People in our age group.

We don't really socialize like that anymore though.

That's an error gone by

I just find it interesting that people in our age and older are if you if you play old-school music and I asked that person Yeah, would you go to an establishment that play?

Oh, no, no, no, I wouldn't go but but the kids would like it.

No, they wouldn't they hate our music It they laugh at it and when you compare Like modern hip-hop or even Milwaukee based hip-hop to what we used to listen to it sounds like it's not even in the same genre it's from a

different century.

It's like telling everybody in this modern era of 2026, it's like telling everybody to buy a car from the 70s.

But see, back in our day, the cars were made out of metal, see?

They didn't have all these fancy gadgets and all these computers and all this GPS.

Yeah, see, get a car dealership where there's no car newer than 1986.

That's the way the guy had intended it, you see?

Are you insane?

That's exactly what we sound like.

And we're also trying to figure out a solution for a bar and a restaurant that already has their solution figured out.

They don't want a certain element.

They made it clear.

So what are we trying to do?

Trying to accommodate them by saying, well, what if we played softer, gentler hip hop?

You know, the kind of hip hop where we used to break dance.

You guys remember break dance battles?

That was as violent as it got Hey, you over there.

I don't like you.

I don't like the color of the laces in your suede Puma's I challenge you to a dance off and that is legitimately how people settled their beefs.

We used to have breaking fights Not breaking like breaking things like break dancing.

What do you think about it?

It's the gayest thing I've ever heard my entire life.

I'm mad at you

I'm going to dance better than you.

We're going to determine the winner.

I won the dance off and then you sash away.

And that's silly.

And so we want young people nowadays that would much rather settle a beef either with fists or with guns to listen to music that we play where we settled our beefs with head spins.

Watch my back spin.

I can do more rotations on my back than you.

I just won the battle.

That's crazy.

Let's go back to the Reagan era.

Sherwin, what's wrong?

I'm very angry with DJ Granite Rock over there.

I don't like him.

Oh, you don't?

Let's challenge him to a dance off.

I'll get my crew.

Got a whole bunch of guys wearing.

Deedus sweatsuits behind me.

We got our arms folded.

Yeah, we're the best dancers on the block Somebody brings out a piece of cardboard because you know, you got to break dance on a piece of cardboard It's insane I would take a break come back.

Let's talk about some brands That we as black people have adopted but the brands never wanted us.

You know how you can tell if a brand wants your patronage Look at where they spend money to advertise

Do you think that the hi-hat garage and I'm very much in tune with what businesses, companies and corporations advertise in black media because that shows real support for us and our culture and it shows support for the dissemination of information into the black community?

Listen to the the businesses that choose intentionally to advertise in black media because that's them saying

We want you as customers.

We want to showcase to you what we have, what we offer, and we want you.

You can feel comfortable here.

You can feel welcome here because they're willing to invest in black media.

Do you think the garage has ever taken out an ad schedule here or anywhere else where there's black media?

Do you think they advertise on V 100?

You think they advertise on 98.3?

They absolutely do not.

Now, that doesn't mean that they don't appreciate African American business.

It's just they aren't intentional with it.

And whenever a white-owned business is not intentional in wanting to have black customers and reaching out to black people and our demographic, then they always can change their mind and say, you know what, enough of this.

We don't want this anymore.

We want to change directions or we will close all together.

Do I think that the garage will be closed permanently?

No.

But if they reopen, I bet you they'll have lemon drops on the menu no more.

Take a break, come back, continue our casual conversation here on The Truth.

with Sherwin Hughes exclusively on 101.7 FM.

Don't go anywhere.

I'll be right

back.

But we're not

going out to listen to Planet Rock I would I'm sure you would I mean if cuz it's retro

But eventually a DJ if you want to maintain a crowd and if you want spenders So people that are close to retirement like I am or we can see retirement I'm not spending $200 at the bar like that no more.

That's going into 401k Let's say I got extra 200 laying around back in the day.

I'm going to get in the bottle We kicking it tonight drinks on me.

That also was back when we had dollar night Which was a terrible idea because we would drink way too much like

There's a place called legends.

You guys remember legends.

It was directly across the street from the Bradley Center.

They had dollar night on Tuesdays You know how many of us had to go home because we couldn't eat we go to Tuesday dollar night at legend had to go home because Anything you could ask for called drinks for a dollar.

You get a glass of of cognac and it was $1.

That's stupid.

You spend $7 and you're damn near in the hospital So if I had money, you know extra $200 back then

Man, let's go get some drinks now if I have $200 I only have 50 because 150 is going into my S&P 500 ETF in my 401k So I think to myself, but what can I do with this $50?

I Probably going by a small cart full of groceries and have food for a little while instead of going out to eat all the time

But what I'm saying is the disposable income that I have would not be allocated to Oh, they're gonna play planet rock at at the hi-hat tonight.

Nope I'll let you guys go and then let you post about it on social media and I live vicariously through you So for those people that are thinking like oh well if they just change the music and change the hip-hop when you do that you change the clientele You change the clientele that does not spend money on that kind of entertainment anymore

If you want young people who are stupid with their money, there's some young people, they'll spend, I say young even though some of them are probably my age, I hope that they're not my age because you need to be somewhat financially stable, that are paying $1,500, $1,700 and $2,000 for a damn booth to just stay in there.

I look at that with just complete disbelief and no shade to the places that offer that kind of service, but 10 years from now you're going to look at all the money you don't have.

And so changing the music will change the clientele, but she'll change the clientele that does not appreciate that kind of entertainment.

I ain't gotta go to the damn garage.

I got garage at home.

Literally, I have a garage at home.

Speaking of which, I probably should clean my garage out.

So instead of going to the garage, you know what I would probably do?

I'd go and clean my garage out, and that would be my Saturday evening activity.

We should not have to, but let me also defend our people, our culture.

our community for a second you should not have to change your habits you should not have to change your music and DJs if that's what your set list is and your set list it might be legendary and you have those artists that are banned at the garage then you don't want to DJ there anymore because they are telling you that they don't appreciate your mastery of the craft of hip-hop music they don't appreciate your ability to bring a crowd

Now you have your own little market because DJ is I know in this city and there are many They have their own little niches if somebody here's at XYZ DJ is going to be playing at this location A crowd will actually follow them you guys have built your followings Take your following somewhere else even if we got to go back to what was really fun house parties

That's where it's coming back to everything else is going retro.

Why don't we do house parties and why you love house parties?

Especially when it was hot and it was sweaty and you would just be sweating on each other and I got to take off my shirt and now I got it I got a grind real slowly at the house party and it's very dimly lit all you had is one red light bulb That's all you needed and then his people in the corner humping.

Maybe they're dry humping.

Maybe they're wet humping.

I don't know what they're doing, but they're

in the corner and he got people that are dancing and he got people over here getting some drinks and they're having a good time and ain't nobody bothering you because you're in the basement of somebody's house bring the house party back bring the DJ and you charge seven dollars and you give them a red solo cup and you have you got some the people still make WAP

Xavier, you know what WAP is?

Wapitui, where you make a put a whole bunch of stuff in a bathtub or in a big bin and you put it in the gin and the vodka and you put it in the fruit punch and the Kool-Aid and all of the fruit y'all drink the WAPs.

Party juice?

Yes.

Oh, you call it party juice?

Yes.

Okay, we call it something different.

Okay.

That's fair enough.

That's more like a freshman in college type of thing though.

Is it?

Yes.

I had a lot of fun.

Sometimes they just make it in the bathtub.

You just get your red solo cup and you dip it in it.

Probably not the best idea, but you guys get where I'm coming from.

Maybe we just need to go back to that.

Having house parties where DJs can be DJs.

You are listening to the truth with Sherwin Hughes exclusively on 1017 FM.

Don't go anywhere.

I'll be back for hour two.

The truth with Sherwin Hughes returns after this on 1017 the truth, the truth app and 1017 the truth.com.

He steps to the mic with a boom ping ping wisdom sharper than the beast fear sting

Words like fireflies that light the night.

He turns the dark into blazing bright.

Boom, ping, ping.

The truth takes wing.

Milwaukee's voice let the city sing.

is Wednesday, August 26, 2026.

I have reached out to Leslie Montemuro.

She is one of the owners of the establishment that has been in question and on the minds of many over the past week or so, one of the proprietors of the High Hat Garage, which occupies the space on the northwest corner.

Arlington and Brady Street at 1709 West Arlington, I would like for her To have an opportunity to tell her side of the story and the reason why I reached out to her and not her partner Scott is because in the correspondences that I have seen both to and from

Anyone associated with ownership and management of the hi-hat it has been Leslie's name and so I reached out to her I am not sure if I will hear back, but I wanted you all to know That I did reach out to her to get her perspective.

I have my Sentiments on the matter and how I feel about it and the The list that was provided

I don't believe that any of that is malicious, but I can't understand and empathize how people could see that as being malicious because it's a very sensitive subject when it comes to African Americans and culture and nightlife and entertainment.

We oftentimes have to tip toe.

We are not often welcome.

We try to have our own establishments and we face plenty of those.

institutional and structural barriers because the easy answer is well just open up your own place open up your own bar your own restaurant your own hip hop nightclub ladies and gentlemen I assure you it is not that easy and of the maybe one or two percent of people that do have the credit and do have the capital and the business sense and the business savvy and the consultants and the attorneys

and everything that you would need a very small percentage of people that even have the ability to make that kind of investment.

And when I say make that kind of investment in an endeavor like this, you got to be willing to lose money for two years or more.

And people that have that kind of business sense and business savvy and have the ability to lose money for multiple years will likely take.

their investment and their ability to lose money and put it in a different business endeavor altogether.

Because the ultimate plan for such businesses is exceptionally difficult for them to stay around long enough to remain profitable.

And also catering to a culture that moves so very quickly.

African American culture moves so very quickly.

Things that were in vogue and in style and in fashion.

Six months ago are dead now and it's very, very tough to keep your hand in your finger and your pulse on such a moving cultural target.

There's a part of this conversation that is missing, but also I want to use it as interpreting the moment that we are in because we should feel it all around.

We should feel racial bias in our politics.

We should feel racial bias in policies.

We should feel the racial bias, not just coming from the Trump administration, but now it has fully filtered down.

I want us to feel these walls, not necessarily closing in on us, but the walls are very much defined.

The words of the New Berlin mayor, the New Berlin Common Council met yesterday to condemn the words of the mayor, and a lot of people showed up to the...

Common council meeting in New Berlin.

I'd imagine they probably don't get too many people or too many packed houses in New Berlin Common Council meetings unless there's something on the agenda talking about approving affordable housing, then I bet they get a packed house But we should feel it all around black people believe that as time goes on and we get further

further away from those old black and white civil rights days and the Edmund Pettus bridges and the Martin Luther Kings see that stuff was in black and white it was a long time ago that does not reflect our current reality but for some reason we hold that as gospel that all that stuff was a long time ago no it's not

It's right here right now and it's reinventing itself and sometimes it can be as minuscule as we don't want these artists played It can be as minuscule as we're gonna close this grocery store We're gonna close this Walgreens ladies and gentlemen We should feel it all around and be aware of it and figure out how we are going to Climb over the walls or tear them down altogether instead of just getting so angry and upset.

Here's what is perplexing to me

There's a whole generation of black people that have not told a younger generation what it is actually like.

This is a part of it.

They don't want you.

Oh, wait till I give you the list of brands that we as black people have.

I'm going to call it cultural colonization.

That's what we should have titled this damn show.

Actually, that's probably better than feel it all around, but we'll leave it Xavier.

We'll leave.

There are certain brands that black people just we grab them.

We adopt them.

We put it in our music.

We put it in our culture.

It's fashion.

And the white brands, the white owners of these brands, they never wanted us.

They never wanted an urban audience and never wanted a black customer ever.

But sometimes we just grab stuff.

We just grabbed Patron and started putting it in music.

We just grabbed Cognac and started putting it in music.

We just started wearing Timberlin boots.

That's probably the best example.

The curators of Timberland booths were like

Why are you blacks wearing our boots?

We didn't advertise in Jet and Ebony magazine.

How did you even find us?

And the worst stereotype is and I'm gonna give you the details of this because sometimes we gravitate toward a brand and the brand never wanted us.

In fact, they wanted to stay as far away from us as possible because we as black people can tarnish the brand.

I know that that's hard for us to conceptualize because we think that it's like it's status if black people gravitate towards your brand.

You know who we really messed up real bad?

Crystal Champagne.

You know, the French people are very serious about the Champagne.

We do not understand why Zeeblex takes the Crystal.

It is a very delicious formal Champagne and they put it all over the BBWs and all over the booties in the raviagios.

We are no longer a prestigious brand.

We're gonna talk all about it, but I want you guys to notice that these are not isolated incidents.

These are...

These are representations of how they're how some people feel about black people in black culture and it's in our politics, too So we have to stop ignoring it and understand that it's reality.

Let's talk to an early calling Alan.

What could this possibly be about?

I haven't even really started the show yet.

I Just happen

to come out.

I was going to get my dairy cone and I got to go do some shopping I'm just catching up to you.

Um, another brand that they're doing after rose rice is one Mercedes is one, um

What else did I do?

Tell me about Frank's perfumes.

They lowered the standards of that stuff, so I had to call one of them over to Frank.

I had to talk to one of them frogs.

I had to talk to my wife when she asked for a box.

Just going to the jewelry store and having them repair something, and then they hand it back to you in a plastic bag rather than putting it in a solid box.

And then when I called where we usually go, they said, of course.

No, Mr. Becker, we'll always give you a box.

Society is just nasty.

The more you deal with this type of stuff, the more you realize that we're all in the same boat, man.

Most people who don't want the music, if it's like anything else, they just got to stay with it.

Everybody's not bad.

Everybody's not good.

That's all I want to tell you.

I'm driving over here to all these other being in France, you know, capital all these nowadays is like that note.

And the Walmart over here is wild.

You never know what you're going to run into.

Maybe I'll give you a report tomorrow.

What goes down?

Alan, before you go, is your relationship and your marriage to an African American woman one of the reasons why you are now able to see

the racial and cultural bias because prior to you being involved with her, I'd imagine you didn't have this kind of up close and personal view because you've noticed and you're marked on this program how your wife sometimes gets treated differently than you have to go in and let them know that

you're.

Yeah, I do.

Almost everywhere we go, the most racist people.

I'm just going to tell you, I don't like people who think they got money and they got these women are the worst.

They are absolutely

Alan, do you think you ever would

have noticed this if you never would have married a black woman?

I started noticing it when I started, when I walked away from my legal stuff, I started teaching, when I started to teach in the inner city.

I realized at that point that there was something going on, it was a disconnect.

And from the way the kids are and the way they're portrayed, you know, it really bothered me a lot.

And that's when I started to, well, prison is when I got out of that out of nonsense.

But I started telling my parents, hey, look, this is what I'm going to do.

And I'm going to dedicate myself to working where they need me, not where I'm comfortable, not where I fit in, but where I could be.

Now, the pillar here and I is, when we first met, she didn't know nothing about my background, really.

You know, I never met my parents or...

in our home and all this.

I'm assuming your parents

weren't very accepting.

Maybe your mother more so than your father.

Oh, yeah, my dad

was not

accepting

at all.

That's putting him out of me.

Come on, man.

I didn't talk to the guy.

Anybody else, I would have smoked him.

But that's my dad, you know?

What are you going to do?

But she would, she would go, Alan, I'll wait outside where you go.

You wait outside.

You're my girlfriend.

Are you insane?

So when your girlfriend wanted

to visit your parents, how she offered to wait outside because of your father's attitude about black people?

Yeah, she wasn't on the boat my dad yet at the time.

She just didn't want it.

She was not comfortable being around white people, I don't think.

You know, she must have been a little bit comfortable.

She married you a little bit.

Little bit.

She can marry me right away.

I don't know how I did that.

I couldn't agree.

The greatest accomplishment of my life is having her love.

But

Alan, I got to take a commercial break, but I just wanted to ask

you those

questions just to, you know.

No, no, no.

I didn't work before.

Now, I mean, everywhere we go, there's people.

I mean, we got, I think people can jump and she can buy whatever she wants.

And, but that's not my problem.

I don't care about that.

Why are you following her to a store?

You know, I mean, if you've seen her, she don't look like a thief and I surely don't.

Not that that means you're not going to steal, but you know.

Anyway, God bless you man.

Have a good day.

I'm gonna listen while I cook my dog food here.

I gotta get out.

I'm over here by Capitol now.

Okay.

All right.

Thank you for all the additional details that he gives when he calls in.

So I received an email that was sent to staff of the garage from Leslie Montemuro and the reason why I reached out to her to offer her an interview opportunity.

It's because of the email.

I don't even think I'm supposed to have this email In fact, I know I'm not supposed to have it because it was more of an internal memo Well, apparently the garage is gonna close for a couple of weeks Because there have been threats levied against management ownership and the employees because of the list of hip-hop artists That they did not want DJs to play.

I want you to sit with that for a minute.

Okay

For those of you that are now wanting to play the victim because this isn't fair why are they picking on our culture and they're being mean to black people and they're being Unfair to DJs and this is our music and this is our culture and people go to the garage and they have a good time Because they the owner of the business which has a tremendous right to offer whatever it is they want they can offer a menu of drinks or not they can offer food

Different types of cuisine or not, they can request the people that they pay and they hired to DJ.

They can request that those DJs omit certain types of music.

They have the right to do that.

We're not complaining about what's on the menu.

Not complaining about the decor.

They have the right to change and alter anything that is in the plan of their business.

If you're a consumer and you like the changes.

Fair enough.

You continue to go and you continue to support.

But if you're a consumer and you don't like the changes, it could be the food.

It could be the drink offerings.

It could be the decor.

You simply will go somewhere else.

There's plenty of places to go in the city of Milwaukee.

In fact, we are overwhelmed with new places and restaurants and bars you name and something else is opening up.

But the fact that this proves the point.

Hip-hop music is

wonderful and it's not

violent They have to close the bar because they are being threatened Because the ownership opted not to play or didn't want certain music play why hold up why?

Because the music is violent and what are we doing?

Threatening the people that own that establishment and threatening the employees so it is a perfect self-fulfilling prophecy

And then you got some geniuses all over Instagram and all over social media saying, yeah, black people should boycott Brady Street.

You idiot.

That's the point.

They want us to.

They're used to reverse psychology on black people and we don't even see it.

We don't get into it today.

I hope Leslie ain't listening today.

She might not want to come, but I just want to let her know that I will be fair and I'll be objective.

I'll allow her to tell her side of the story.

And actually her point is being proven.

She didn't want certain hip-hop artists being played because of the violent lyrics and when she put this list out or Somebody approved the list somebody came up with these artists one by one.

Look what's happening.

She's being threatened with violence.

That's just She's she's right and y'all know it.

I wouldn't want y'all either The truth with Sherwin he was on one on one seven if him will be right back

The truth with Sherwin Hughes returns after this on 1017 the truth the truth app and 1017 the truth doc

Welcome to our two of the truth with Sherwin Hughes Adidas didn't ask for this song by the way, they didn't but what happened the shell toes became a Cultural icon you can even still rock a pair of shell toes right now in the year 2026 Shell toe Adidas suede Pumas with fat laces on all of the things those brands never asked for our participation now some brands were

much more accommodating and very happy that they found organically a new market because you know black people are trendsetters but what I don't like when we set our trends is that we'll take a benign white brand or a European brand and then we'll buy it put it in our music and now all of a sudden it's top fashion I don't like when we do that because we also expect to get some kind of compensation for that like oh nobody was drinking this before we put it in our music you owe us royalties and the company's like screw you blackie

You're the one that got drunk off a crystal and decided you want to put it in your music ain't got nothing to do with us But Adidas is a damn German Athletic wear brand in fact, we're saying it wrong the Germans say Adidas That's how they said it's German Most folks probably didn't even know that some of y'all probably thought run DMC invented Adidas.

They did not let's talk to D. Hello D. You're on one on one seven the truth.

How are you?

I'm

doing good

I've been driving Uber on the weekends for the last two summers.

So I'm downtown from 8 to 3 a.m.

every weekend.

Unless people frequent down there on Brady Street, they really shouldn't have an opinion about what they're trying to do down there to keep their businesses operating.

Because it's a mess, let me tell you.

What do you mean when you say it's a mess describe the mess for our listening audience?

What kind of mess do you see D?

Well A lot of the people they're not even going in bars or hanging out on the street So maybe this bar is seeing that that they just have people hanging out in front of the bar A lot of people are underage Which seems to be a big problem.

They should be giving out wristbands or something to keep underage kids from hanging out down there

There's people fighting.

There's shootings on the regular.

I mean, it's not just there.

Like it stays fair.

It just happened.

I drove by there Sunday night without even hearing that something happened.

I could already tell that something happened just by the people standing in the street.

So like there's a serious problem in this city.

And I think a lot of people are not seeing what's going on.

But you know, I will say that

This summer looks a little better than last summer when everyone was down on Water Street Like that was just that was chaos down there when they had to bring out the horses almost every weekend

And

you're saying they're not doing that

anymore on Water Street.

They're not bringing out the horses anymore

No, because most of the people went to Brady now and it's a it's a much smaller crowd now like there was it was almost all underage

kids down there on the water street last year.

Okay.

Maybe they took away the

trucks.

Yeah.

I mean, I'll be right in the middle of it.

It was it didn't make any sense.

All

right.

So let me say one more thing.

Okay.

Um, yeah, we they have to do something to clean up.

What's going on down there because I heard that there's bars tumble not renewing their licenses you understand so Unless people are down there and they see what's going on like who is complaining about this are these actually people who are going out or it's just somebody trying to Be an activist they think that this isn't racism this people trying to save their establishments You make a good try to say

it

Ladies and gentlemen, does that deserve more of a critical analysis?

If you don't want a certain element and you know exactly what I'm talking about when I talk about that element, you have it pictured in your mind.

And if you don't want that particular element, like a subculture, like a subgenre.

African-Americans you know who I'm talking about the ones that They don't care about somebody else's property.

They don't care about their behavior They will fight anywhere.

They'll fight in front of the police They just they don't care okay now that is not All African-Americans we know that in fact everybody knows that's not all of us, but that element does exist

If you don't want that element and you make some changes because you can do like a cultural analysis of what that element Gravitates toward maybe it's certain types of food Maybe it's a particular kind of music.

I'll let you do your own analysis, but you can figure out What attracts this element That quite honestly is dangerous and it drives away paying customers because a lot of you all

are not going to go to a play.

Some of y'all won't even go to a particular part of town because that element exists or that element may show up at any point in time.

Think about the businesses that are located in said part of town that are absolutely losing revenue because of this element.

I want you to really focus on what this element is and you don't want them around either.

You don't want to hang out with them.

You don't want to see them coming because they're problematic.

If you don't want that element, are you racist?

I need you to answer that question.

If there is an element that brings danger, treachery, and wanton destruction of property, they don't act appropriately when they're in public.

They have a propensity towards being angry

and

violent.

Now, this is not everybody, but you know who I'm talking about.

You don't even have to limit it to a race.

You might have a bar somewhere in some other part of Wisconsin that all of a sudden it gets adopted by a motorcycle gang or some Some bikers or something in the bar is like you know, we're just a little small town bar We cater to the families around here.

We have a nice little fish fry out here on Friday nights But for some reason this motorcycle gang Adopted our bar, you know, we're located right off the side of a highway and I guess some motorcycle people I'm just giving you another example that bar might say well, we're gonna take Waylon Jennings out of the jukebox

Or we're not going to serve Budweiser beer here anymore because that is what this element of people, these motorcycle gangs, that is what they drink.

Would that be considered racist?

Or would that be a business owner saying we have to make a different decision about what we are offering because what we were offering was bringing the wrong kind of element?

We have to start looking at things through a different lens.

If there is a particular element that we know is problematic and troublesome, and we talk about that element all the time because we're trying to figure out what the hell to do with them.

Where should they go?

Is their education lacking?

Do we offer them job training?

Do we tell them to get into the trades?

We don't know what to do with them.

Businesses don't know what to do with them either besides excise them.

So we know exactly.

What this is about, but we have to stop calling it racism when a destructive element takes over a space because that's what they do.

They colonize a space and they make other people feel unsafe.

Now again, this is not all people.

This is a small subset of people, but we all know this.

It only takes one.

You can have a wonderful festival where everybody gets together and has a good time and is diverse and people are getting along.

And they're meeting each other because we need places and spaces like that in Milwaukee because for too long, we've all lived in our separate spheres.

And when you live in your separate sphere, then generalizations and stereotypes become the rule of the day.

But when we have places where everybody can feel comfortable hanging out and maybe the music is very diverse and the people are diverse, you've got Muslims.

You know, you've done a good job when the Muslims come out.

You've got you've got Asians God bless the Asians they come on out to and you have this incredible space where it's very diverse and then one idiot brings a gun and shoots their gun Maybe they don't hurt anybody.

Maybe they kill somebody and that's it.

It's over That one person is who you have to watch out for so if you're a business owner you got to be concerned about a couple of things obviously the market What is the economy doing?

Do people even have money for your product?

You got to be concerned about that

You also have to be concerned about risk Certain people bring a risk to your business to your license and if you have to do things to mitigate that risk Because you know that if this element takes over then you very well may lose your business and lose your investment I have known people that have

put themselves in permanent financial holds because they took a risk they were an entrepreneur they borrowed a bunch of money because they knew they just knew that this was going to be a successful concept bar restaurant nightclub concept they will never get out of debt because one person found somebody in their bar they had a beef with them and they shot them that's it liquor license not renewed

They're still on the hook.

That's what we don't understand if you own a bar or a restaurant You're living on borrowed money for a very very long time and the only way in which you can do two things pay that money back and then after all the money that you borrowed To redo the kitchen to redo the interior to put in new bathrooms.

You got to get it up to Fire code you got to make sure it's wheelchair accessible all that stuff costs money you might have borrowed 200 300 400 thousand dollars so you can have this real beautiful spot

that you can call your own and you open it up and then some idiot shoots somebody or you have a whole bunch of fights and now you lose your liquor license meaning your ability to repay your debt is gone and you will never be profitable because you lost your only road map to profitability and that was your license wouldn't you want to also make sure that element doesn't harm your investment now your wife is leaving you oh yeah fellas you think that she won't leave

You think she won't go broke lose your job.

She's the first one that's leaving first your liquor lice and then your woman and so if you can prevent that element From ending your damn marriage You can't call it racist There are several well documented cases of where a racial or ethnic minority often through music street fashion or youth culture

effectively commandeered the cultural meaning of a brand without the company's permission sometimes to the discomfort of its executives and we got to be mindful of this sometimes we as black people will find a place will find a space and we like it it's new it's innovative and it's you know something totally different and we adopt it

And let's say it never catered to black people ever before, but we find it and we just adopt this location.

Maybe it's a restaurant, maybe it's a nightclub, whatever it is.

But the owners never wanted us in there in the first place and they tolerate us for a very long time.

Then we bring our most sinister element and we know that when that element shows up, then that business is now in jeopardy.

How many of you are willing to sacrifice your life and your livelihood to cater to this sinister element, knowing that they don't care.

Not a damn thing about your business.

They don't care.

They will tear your business up.

They will fight in your business.

They will jump behind the bar and throw bottles at each other.

Who wants to cater to that?

And we can have a real conversation about this now because when somebody says, I don't want that element in my establishment, what do we do?

We call them racists.

And we have done a little bit too much of that.

This is in my opinion.

Some of y'all are still going to call everything that hurts your feelings or anything that.

that you dislike or anybody that tells you the truth, you're going to call them races.

We've cried wolves so much about everything being racist that nobody believes us anymore and

nobody literally

cares.

Nobody cares.

Go ahead and file an EEOC complaint right now.

See what the Trump administration does with that.

No one cares.

DEI gone, affirmative action gone.

Nobody cares.

Now we have to

Understand that criticism should be welcome.

It should be appreciated Sometimes there are opinions that don't coddle you sometimes people tell you the truth And you got to accept that for what it is instead of trying to shame the person that is being honest with you Hey, we don't want to cater to this element.

We don't want them here because we've seen what they have done.

They have left

a proverbial trail of tears of all of the places they've gone to.

And they've closed this business.

They destroyed this business.

There was a shooting here.

There was a fight here.

Who in the hell wants to cater to that?

And shout out to the people that do.

But even they know they got a shelf life.

They know they're on borrowed time before somebody gets shot.

That is the city in which we live in.

And eventually people are going to stop offering entertainment to our community.

They're just going to stop.

One of the Walgreens to close was at the one on 27th and North Avenue They said their clothes and some of the Walgreens were closing I thought because they were oversaturated because there's a whole bunch of other places where you can get Like your prescriptions and whatever Walgreens sells.

There's a whole bunch of other play You can go to you know picking saves and metro markets and you can get stuff online and there's Amazon whatever that Walgreens to close it was on 27th and North I don't know if it's closed yet, but they made their announcement that they were closing They said our employees don't feel safe coming to work

Can you blame them?

How many of you who love your families Your families depend on you for the money that you make and your income meaning your family wouldn't survive without you How many of you would be okay going to a place to work every single day and you remember you need that job now you got to pay to rent you got to pay to mortgage you got to pay to build you got to feed your churn

But imagine the place in which you work.

You don't feel safe.

Let's imagine your car's been stolen.

You might have been robbed before You can't blame them for prioritizing the safety of their employees, but that's something that we're gonna have to deal with There are consequences and I told people there's gonna be consequences.

You're gonna see more consequences.

You just wait

Wait until the Republicans really get a hold and start involving themselves in this gubernatorial election.

You think they're not going to broadcast the images of Brady Street and Water Street and all the mayhem and the chaos that took place in the city of Milwaukee?

You know what they're going to say?

This is David Crowley's Milwaukee and it's going to scare these white folks to death.

Hell, it scares us to death.

We're going to have to deal with it.

There will be consequences.

So instead of us just.

Talking about it and shaming it.

We are all going to feel the consequences of it.

Now, do I have a solution for it?

Because some of these people are adults.

You can't tell an adult not to congregate in the public space.

You can't.

You can put more regulations, I suppose.

Maybe you can put up more rules.

You can make some places less pedestrian friendly, I suppose.

You can maybe.

Reinforce loitering laws and you can maybe give out a whole bunch of tickets that again will probably never get paid But there are going to be consequences to this so I think the smallest part of this is a bar saying we don't want these hip-hop artists being played We have a much bigger problem that we don't want to deal with and we can't continue to say the people that don't want to offer this sinister element of our culture I'm not saying the other Racial groups don't have that sinister element, but I'm not concerned about them.

I let them handle

their business.

We got to handle our business differently because we are the plurality minority in the city of Milwaukee.

We got to take a hell of a lot more responsibility for who we are and our image because if we can't get a hold on this, then people are going to be less likely to offer us opportunities.

They aren't.

This is our responsibility.

If a bar says, yeah, we don't want to cater to this element anymore, we can't call that bar racist because here's the thing that bark, but okay, have them at your house then.

No, we don't want him over here.

We don't want him at our house So then why should the bar have to cater to him?

And then why do we use that gotcha moment?

Like oh, you don't want certain black people with your bar.

You're a racist That's why I offered the lady Leslie month tomorrow to come on the show.

I want to hear her side of the story I actually want her to be honest.

Yeah, some of these blacks were messing everything up.

We don't want him here anymore How could y'all get mad at that because we would say the exact same thing

But I mean coming from a white person, of course, it's racist right take brain come back Gonna talk about a couple of brands This is crazy Timberland boots I got three pictures here Two of them are of notorious bi G and one he's looks like he's with he's with his crew and he's standing in front of a liquor store and Then here I got a picture of Tupac and I got a third picture

Notorious b.i.g.

He's wearing big baggy jeans a white t-shirt a big old gold chain and a red leather jacket He's holding on he's holding a cane and in all three pictures these men both Tupac and Biggie Are wearing Timberlin boots Timberlin was a brand that was adopted by African-American urban culture and Timberlin as a brand was a hey What are you blacks doing?

These are work boots you blacks don't work.

Why are you?

And they're crazy having some Timberland boot like they're meant to be.

I love Timberland boots.

I love them.

I love the way they look.

I love the way they feel their quality.

I love me some.

In fact, you know what I do every single year.

I reward myself with a new fresh pair of Tim's.

Every year I get me a new pair of Tim's steel toe Tim's too.

So if you got to kick somebody in the nuts, it'll really sting.

Now you got to get you a good steel toe boot.

But I will say this, they make metal detectors go nuts.

I learned that a long time ago because I can go to a lot of Bucks games.

Well, if Bucks games oftentimes are in the wintertime.

And I go to a Bucks game, I go through the metal detector.

Sir, can you empty your pockets?

My pockets are empty.

OK, no

problem.

Go back through.

Sir, step aside.

We have to want you.

And they want me.

They want the chest and the belly and they want my ass.

I don't got a lot of ass.

That's what I'm lacking at.

I ain't got no kind of ass.

I don't get this quite right.

Xavier told me to do more squats.

I mean, I don't want that much ass.

I don't want to have a voluptuous booty because I might attract the wrong crowd if you know what I mean.

But then they get down to my shoes.

I said, oh, oh, I'm wearing steel toe boots.

Take your shoes off right now.

Now imagine at the metal detector at the damn five serve forum and I'm standing there.

in my socks like I'm a terrorist at the airport because I'm not wearing these anymore.

So there you go.

But I love Timberland boots, but Timberland didn't market to us and they're like, why are you blacks wearing our finely crafted work boots?

And it was crazy as Timberlands are designed to get dirty.

But if I have so much of a speck of dirt on my Timbs, if I can't clean it, I got to get a new pair.

Ain't that wild?

I know I'm wasteful, but what can I say?

I like what I like.

The truth with Sherwin Hughes on 101.7 FM will be right back.

The truth with Sherwin Hughes returns after this on 101.7 The Truth.

The Truth app and 101.7 The Truth dot com.

This is The Truth with Sherwin Hughes on 101.7 The Truth.

The Truth app and 101.7 The Truth dot com.

This music's coming

back.

Since y'all love old school hip hop so much, maybe I'll just play it on this show.

Open up a nightclub.

My nightclub would have to be 60 plus.

Geriatric only.

Only thing we're gonna serve is milk and magnesium, a little bit of orange juice, ginger ale, wheelchair ramps everywhere, handicap accessible bathrooms.

I have a special arthritis section.

Talk to someone who would probably be my first customer.

Hello, Bob.

Hello, Sherwin.

Bob, I'm

worried about you.

Let me start off by saying I'm real concerned about you now.

I'm worried.

We need to get you some help now.

I heard you was at the damn casino gambling like a fool sitting there by yourself

One arm

bandit sitting there in front of the damn one arm bandit Bob you don't need to be going to no casino now you wasting your money

You have seen my man, baby, I was happy to see him man Let me explain

please do

what we went through what they've gone through

It comes to a conclusion that the consequences of them uprising about institutional racism goes into rep.

And they say things that aggravates white people.

They just do.

And that's why they don't want them in these.

around you because they just saying what cause the consequences is going to jail getting killed or whatever.

So they put it in the left.

Let me say those things.

And it's like, it aggravated me when you told Linda, say blacks only.

She can say whites or blacks.

You know you're not a racist.

So if she wanted to say the good white people and the black people, she ought to be able to say that show, you know, and when it comes, Bob, white folks,

white folks ain't speaking to her.

They ain't saying hi to her.

They're not welcoming her.

They're not saying good morning to her.

Why is she providing grace to people that provide none of us?

See, we got to stop doing it.

We got to stop bending over backwards and be glutton for punishment to appease white folks.

Bob, I don't know what I need to do or what I need to say.

They can't stand us.

If we are lucky, they tolerate us, but we got to be okay with that.

So we think by inviting them to the barbecue and being real nice to them and doing a little shucking and a little jo- Oh, yes, sir!

Oh, I sure will do that for you, sir.

We think that that's going to get us some kind of favor.

It is not.

We need to be much more concerned about who we are, what we are doing, and the kind of culture that we are putting out to the world.

We ain't got to say good morning to white folks, because they show nothing saying good morning to us.

Sure, there's integration whether you like it or not.

White people are marrying black people and black people are marrying white people.

And you're not a racist, so you can- I never said that I

was, Bob, but because I want to protect my culture and my people from the evils that for some reason we don't seem to recognize, I don't know what more needs to happen to us.

We don't got to be accommodating to them because they're not accommodating us and I don't care who marries who they ain't got nothing to do with You can marry whoever you want to you can date whoever you want to at the end of the day Bob They still prevent our success.

So we ain't got to say good morning to them.

They ain't saying good morning to us They're not inviting us

to

barbecue.

All right, Bob.

Let me ask you this when's the last time a white person invited you to a barbecue?

Potato salad with raisins in it Bob.

I need to know give me a date

when Sherman that white producer you got he's one of the good white people

I

don't

have a white producer Bob.

Where does he even get that from?

Okay There was a white one

that I used to gamble with.

On a regular basis.

You know, I didn't mess with her.

She didn't mess with me.

And she gambled at a lounge near her house in Waukesha.

She said she hadn't seen no blacks until she was 20.

Bob, what the hell was you doing with her?

You gonna get lynched?

gambling, I talked to her and then all of a sudden we started gambling together.

Once in a while, whenever I went, you know, because she was cool and she was, you know, she was a white woman.

Did you

go pick her up?

How did y'all get to the casino?

Did you meet at the casino that you

used to go pick her up?

Yeah, she drove her car.

I drove my car, Sherwin.

Let me finish this quickly.

The white woman, she gambled at the lounge next door.

or a block down and they had a few machines there.

And so she gambled there and won some money and they wouldn't give it to her right then.

They gave it to her later.

So we gambled together and I was taking her to that place where she picked up her money and she said, no, you don't, I don't want you to go in.

Cause I was going in with her and I said, why not?

And she said, no, I just don't want you to go in.

because they're probably saying the n-word and saying all kind of things.

People need to interact with people and she had a tuple act and I was in the mood and I said, let me move upstairs to your tuple act.

She wouldn't let me because her neighbors would tear her

up.

Bob, you try to move in with the white gambling lady.

Okay, the top floor.

I'm not messing with him.

You know,

why was you trying to move into the apartment with the white lady?

Cuz I was gonna move from this place cuz they had mice and I was gonna move and so She wouldn't let me cuz her neighbors would tear her up about a black question.

You know, she's

My point

this woman wouldn't let you go into the place to collect the gambling money You wanted to move in with her and she says no that means that you weren't wanted Bob You were not wanting you got evidence of that on more than one occasion.

No continue your story We're the white woman at now.

You still be gambling with

it No, no, no, she's gone in a nursing home.

I don't know what she did or whatever I feel bad because she was a little older than me

She didn't want me to get in any kind of aggravation and she didn't want to get in any aggravation You know so Bob, I need you to

understand what you just said.

You know what the aggravation is?

That you were born black How is that not offensive to you?

You're not offended by that that she couldn't take you certain places or she didn't want to be seen with you and you certainly couldn't live with her because you are black

Why are you accommodating somebody like that?

I get it.

Y'all used to gamble and have your little fun.

But at the end of the day, she made it clear you were not welcome nor wanted in some of her spaces.

Here's here's how it is, Chairman.

I went to one real estate because I wanted to buy in Bensonville.

They said, why don't you buy and make what a bill would?

I left.

I didn't even say no.

I went to the second real estate person.

They said the same thing.

And I just left.

I didn't I didn't pay it no mind.

They were racist.

I didn't pay no mind.

The third was a white guy from a little state.

He said, yeah, I'll get you that place.

And he got me that place.

And it was very expensive.

I was only 22.

I don't pay no mind racism.

I just, you know, I'm fortunate because in the wrong place at the wrong time, I could get killed.

I could

exactly what your naive would say.

Well, I think it's very sweet and endearing when these people are trying to tell you something.

It is in our best interest to listen because we know that we're very nice people and we treat everybody with dignity and respect.

But that doesn't matter to them.

They still

can't be like them.

But he's

asking you to be like them.

But sometimes

when you're writing it on

the wall, we need to read it.

That's all I'm saying.

How accommodating we will be to them blows my mind.

And let me tell you why, because black folks won't even be that accommodating to other black folks.

If I'm lying, I'm dying.

I don't pay it.

No, mine.

No, I couldn't go into the bar with her.

Why he's trying to live with her?

This something's going on there.

I don't that's I don't like that.

That was something weird now.

At some point, you probably.

Should say maybe would shank shouldn't hang out anymore Mary maybe if Okay, that's was he trying to prove a point.

Well, I guess he ignores racism Sometimes we're lucky enough to get a warning other times we are not And if you are getting the warning They're not kidding if somebody says hey

Stay in the car.

You're not welcome here.

Here's what you got to ask yourself.

Okay?

Why are you why does that?

Why are you with a white person?

That is segregating you because that white person like you know what no no if Bob if you can't come in then I'm not coming in here either No, I'm not gonna frequent this.

That's what the white woman should have did that.

No, you keep your black ass in the car I'ma go in here.

This is my people in here.

Why would you want?

to hang out with a white person that makes excuses for other racist white people.

Now her and Bob found some kind of little connection.

They both was little addicted gamblers, which is kind of sweet.

She was older than him, so I'd imagine she's probably 200, she probably owned slaves if she older than him.

But wouldn't that bother you if your white friend says, no, you stay in the car.

You're not welcome in here.

Then you shouldn't feel welcome in there either.

That's just the standard that I have.

I wish one of my white friends would tell me to stay in the car sure when you we're gonna go to this restaurant and have dinner You stay in the car and we don't we don't think it's a good idea if you come in there I'd have to ask them Well, why do you think it's a good idea to eat there if I'm not welcome and I'm your friend I'm someone you spend time with but you are telling me you're going to hang out with people that don't like me Well, then you probably don't like me.

No,

no, no, it's not like that sure It's just you know What they're gonna use the n-word

Are you going to say something to them about their use of the Internet?

Well, no, I'm not.

I'm not going to do that.

Us being accommodating to them has never helped our cause.

What it does is it shows submission.

And when black people submit and we're overly accommodating to them, they have no motivation to change.

It's very, very simple.

All right.

Okay then, everybody happy?

Bob thought, he must have thought, when was the last time we even had a white producer?

I've never had one, so temporarily I had Andrew for like, Andrew maybe produced two of my shows.

Okay.

Apparently I'm white.

Bob didn't take his pills, that's, you can't, and he's getting worse.

Eventually we're gonna have to stop taking his calls, because the fact that real estate agents

Steered him.

Maybe it was a black neighborhood in Chicago.

He said, oh, I didn't pay it.

No mind.

Wouldn't you want to find a black real estate agent at that point?

I'm just saying if they're trying to steer you, which, by the way, what they did was illegal.

And maybe I'm different because I can't be too accommodating to someone who will disrespect me in front of my face.

I'm take break.

Come back.

Timberland boots I can't stop buying them.

I gotta have them But Timberland never wanted the black customer well too bad you got one Because they're a nice boot Xavier.

Do you have any Timberlands?

I have never owned a pair of

Timberlands.

Oh Great now.

I'm over here buying Timberlands and driving the Tesla.

Look at me Yikes The Tesla I have no regrets None Every time I put it in self-driving

Tesla.

Take

me to the restaurant.

Aye aye captain.

I'm getting rid of Starlink.

You don't like it.

Upload the upload uploading processing is very slow like dial up slow.

You know what it's for?

It's for like rural remote areas in the city.

You have a lot of options for for internet, but it's for people.

So they have one they offer where I can have it in my car, where I can have high speed.

I don't travel that much.

If I'm traveling from state to state doing a bunch of road trips, then it might make a lot of sense.

But if you live in an urban area, you have a lot of options for internet.

But I'm glad that you tried it, because you're saving me from having to get it.

All right, let's take a break, shall we?

The truth with Sherwin Hughes will be right back.

The truth with Sherwin Hughes returns after this on 1017 the truth the truth app and 1017 the truth comm You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth comm

Out between 9 a.m.

and noon Monday through Friday on one on one point seven to truth and on the YouTube on one on one seven the truth That's when the freaks come up LT says what is our motivation to change?

Businesses will change the music the food in order to keep their establishments But black folks will keep acting a fool at the next establishment.

So here's the thing.

You don't have to change at all

You can be exactly who you are.

Black folks can continue doing whatever it is you're doing.

My thing is don't go where you're not welcome.

I'm not in favor of, now obviously violent behavior needs to stop no matter who the person is.

But I think black folks have this fantasy of the good Negro and the model minority in our mind.

We think that if we follow their rules and if...

We act as they do we talk the way they do we dress the way they do and we follow all the rules that they prescribe All you were doing is you are acquiescing a white supremacy and sometimes you you have to right because it's their colony that we live on But the model minority is a myth Because even if you are successful

They're going to question your success.

So even if we follow all the rules and we do everything we possibly can to make white folks feel comfortable at best, they're tolerating us.

But here's here's the thing with us because we believe that if we follow those prescribed rules, because we have been bombarded by their rules since our inception into this country, it has been nothing but their rules.

And we think that if we just follow them, they're going to accept us.

No, it's tolerance because I can give you an example of a model minority.

That you would think would have changed their minds that his name is Barack Obama.

They hated him They hated him so much look where the country is right now because of Donald Trump So I want you to listen to me listen to me good Even if you follow all of the rules and you reach the pinnacles of what you believe is success They're gonna look at all of the measures that were put in place that you may or may not have taken advantage of to reach her success And they're going to take them away

College used to be damn near free.

In fact, the University of California system used to subsidize university education like they subsidize high schools and middle schools until black people started getting educational opportunities and had to be legally accepted into colleges and universities.

Now they're going to make you go into debt forever if you want a higher level of education.

We had affirmative action signed into by executive order with

John F. Kennedy, March 9, 1961.

Donald Trump just took that away.

They've gutted the Voting Rights Act because our own political sovereignty, I could argue, has helped black people get a fair shake, get more opportunities, get more government contracts, et cetera, et cetera.

Damn near all of Atlanta, including their airport, was built by nothing but black contractors.

So if black people have voted their way into success, take that away too.

Diversity equity and inclusion there have been a lot of businesses and companies and corporate boards that have Overlooked black people or they have been outright racist and who they select to lead and to run their companies Let's have a focus on making sure that black people get a fair shake.

We get too much of a fair shake We get too many opportunities and now all of a sudden they're taking DEI way I'm trying to give you an example because we think that if we just follow their rules and Do everything by the book like they say that they're gonna love us they never will they're literally trying to

run from us.

They've closed shopping malls, grocery stores, pharmacies.

Best example.

I can give his Olive Garden.

You guys remember when Olive Garden was in Brown Deer?

I'm like 76 and what is that?

No, not 76.

Like 85th and Brown Deer Road used to be a little Olive Garden over there.

You niggers.

They moved to Menominee Falls.

They just they just went further away.

They just

Well, that's because the whole strip mall died though

that all of God was on that all of God was the only thing over there for more than a decade It didn't die with the strip mall.

That target had been closed Everything at mr. Bees was over there on 86 from Brown Dero, but that Olive Garden was just hanging on No, we're gonna still hang out at brown dinner like nah

The Walmart on 76th and survey they're like no way We're getting out of here.

We're gonna move into brown deer.

I'd argue it's worse But we just we don't get it The best we can get Is tolerance or They try to manipulate us because

What we do as black people, if we find out a white person has been nice to us and gives us an opportunity, we make them like cultural icons.

We elevate them.

White person opens up a business in the black community to serve under privileged people.

We give them a damn Nobel Peace Prize.

But sometimes they manipulate us and take advantage of us like, let's start a black business because we want black people, we'll be a white.

A white investor said, oh, we want to offer a business or a job opportunity to a black person.

And they'll do so with sinister intentions.

You think I haven't seen it in media?

You know how many times I've been kicked around and shuffled around?

You know how many times I consider myself a radio host, but for some reason I just find myself on black-centered stations.

OK, fair enough.

You guys know the story of the previous 101.7 before Good Karma had it.

Two white boys that had a radio station on Brady Street Two white liberals from Madison hire me her hired Earl Ingram first and then they hire me With the expectation of because I heard it out of their mouth.

Well sure when we brought you and Earl over here Well, how come all the black businesses are not spending a bunch of money advertising on your black radio shows and then eventually what happened gone

Don't get me started on good karma brands.

It's too soon for that.

I'm still in a space now, but I got a whole bunch of stories to tell you about that.

Oh, we also come to find out that good karma brands has now changed their name to good karma sports.

Did you hear about that exam?

They just rebranded.

Oh, no, I didn't know.

Yeah, yeah.

Now they're good karma sports now because that's what their focus is going to be.

Shout out to the people over at TMJ because I don't know their days are numbered.

How are you going to be good karma sports and then still have

A talk one surviving talk radio brands.

I think the writing is on the wall for them, too But there was an attempt Let's start one on one seven the truth I don't think they believe that the truth would become what it became in a really short amount of time You know how long it takes for a brand new media outlet to actually penetrate and have some kind of worth and value We was on fire after like 18 months

The problem, though, is that good karma brands had one particular way of looking at marketing and advertising and did not have the cultural competency to understand the black community and our listenership and the way that we interact with our media.

They had no concept of that whatsoever and it was foreign to them.

The next thing you know, we're sold.

That's all right, though.

We're cool with Milwaukee black media.

We're doing okay over here so far.

Take a break, come back.

Timberland boots Timberland Didn't want you blacks To adopt their brand there's a whole bunch of other brands as well liquor brands also Sometimes we're not wanted But we may believe in our heart of hearts That if we accept them for all of their flaws and all of their racism Institutional and structural if we just forgive them and we're accommodating to them and we follow their rules

Maybe just maybe they'll love us.

They never will the best we can get is tolerance and even that has a shelf life the truth with Sherwin Hughes to be right back

The truth with Sherwin Hughes returns after this on one oh one seven the truth the truth app and one oh one seven the truth calm This is the truth with Sherwin Hughes on one oh one seven the truth the truth app and one oh one seven the truth calm

So you're a philosopher yes

Yes.

Yes.

lovely says via the YouTube chat.

Yep.

Look how white started treating Asians, the model minority group, especially after COVID came on the scene.

Ooh, that's a good example.

Asian people adopted a lot of white supremacist philosophies.

A lot of Asians don't like us as black folks.

because they thought and they believed that they were a little bit closer to whiteness and they really follow the model minority myth.

If they just do everything right and they don't get in any kind of trouble and they stay very quiet and they stay in the background and they get a great education that they will be accepted till COVID came.

We call them damn China virus.

That's not very nice of them, but that's how they are.

They're exceptionally deceptive.

Ladies and gentlemen, white supremacy is deceptive and it's also very elegant.

It's supposed to make you think it's not there.

They will let just enough of us in so they can still be familiar with who we are and how we operate and still be familiar with our culture enough just so they can start the next generation on Mar marginalizing black people They bring us in and we think that we're welcome and they'll use us as example and look at this black right here.

Look at this Look how perfect they are.

They got married and stayed married There's no baby mama no baby daddy here this one went to college

This one is a lawyer.

Look at this.

Look at this.

All of you other blacks be just like them.

And then at the end of the day, whoever these black people are that followed all the rules, you're still not going to get the promotion.

You're still not going to be named chairman of the board.

You're still not going to be the CEO, but they will use you as an example.

That's how it works.

It's very, very deceptive because so many of us, I think, are conditioned to believe that.

For them to be racist they actually have to hate us and say the n-word.

No, no, no, no, that's They have evolved from that the new racist Love being around black people Listen to our music adopt our fashion They do all the things because they're trying to better understand how they're gonna reinvent white supremacy and white nationalism

So they can continue to do what they have been doing, because I would argue over the last 500 years, it's worked really, really well for them, not so well for us.

So they have to continue to evolve.

Some of us think that racism stopped and it ended with Jim Crow.

I would say it got renewed after Barack Obama, because they realized that they had to retool.

And Trump is like, no, no, hire me.

I'll be your retribution.

Every now and again, you got to be mindful of this.

Richard Nixon did it in 1968.

Richard Nixon convinced racist segregationist pro Jim Crow Democratic southern states So you know the traditional red and blue map that we have now in presidential contest What is now red used to be blue?

Nixon was like look I'll make you all the deal southern states because I need you I Need your electoral college votes in order for me to be president

And a lot of the southern Dixie Crat Democrats were very angry at Lyndon Johnson, who was the successor to JFK, who really was the one pioneering the civil rights legislation from the presidential executive Oval Office.

It was Kennedy.

But then Kennedy had a bit of a bad day in Dallas.

He lost his mind and you know how that goes.

So Johnson was like, well, the least I can do is continue this man's legacy.

And Johnson did.

Johnson was from Texas and very much a Dixie Crat himself, but.

Johnson knew he was doing the right thing and he was staying in the legacy of his predecessor, which was John Fitzgerald Kennedy.

And the Southerners were very angry that one of their own was now forcing them to integrate and forcing them to have to hire black people they can no longer legally discriminate because of a number of different acts that were passed, including voting rights acts and civil rights acts.

Bear housing acts, all that stuff came in the Johnson administration.

So the 1968 presidential campaign comes up and Nixon was like, look, I know I'm a Republican.

I know we're the party that a hundred years prior we freed the slaves.

But Nixon said, I'm going to reinvent a new kind of racism because we can't do it the old way.

We can't say no niggers allow.

We can't say whites only can't do that.

That's all illegal.

We'll do something new and innovative and we will continue this great winning streak of white supremacy in the United States of America.

We'll have a war on drugs.

And people are like, wait a minute, how was that gonna work?

Because Nixon was like, trust me.

Reagan doubled down on it.

And so I just want you to look at the evolution of.

when it was over and it was Jim Crow and then the Jim Crow era ended but a new form of racism came in and there was some benefit at least temporarily for black people because we were getting more chances we were getting more opportunities we were looked at a little bit differently more colleges and universities were welcoming us even though we're going to be paying more for tuition because tuition used to be free the only reason why college is so expensive right now is the same reason why we don't have universal

health

care

Stop thinking that a damn socialist is gonna get you universal health care presidents have tried universal health care in the United States since the early 1900s And you know what has stopped it the fact that black people would qualify for or to know what that means Nobody gets it look at the countries that have it.

They're homogeneously white or they're usually all one race Very few countries of diversity, especially the kind of diversity United States has have universal health care because you don't want

your most marginalized, your poorest, and the minorities that you hate to be able to get universal health care, because that will make sure that we remain competitive.

That's why we don't have it.

No damn socialist is going to get it for you, because this is a racist country.

The truth with Sherwin Hughes will be back for hour

three.

Welcome to our three of the truth.

I'm Sherwin Hughes.

We're going all over the place today.

It's just disappointing that far too many of us still don't understand how they operate.

And we believe that if we change and modify our behavior, that that's going to lead to...

a change in the modification of theirs.

It's the opposite.

When we change and modify our behavior to whatever they want black people to be, I don't even know what it is, because I don't care.

But whatever they want us to be, whatever their stereotype is of what a black person is supposed to be, and whatever, they also don't want us to talk about our history, which is problematic.

You can have a great group of white friends.

Sit them down and ask them what they know about Juneteenth and what they know about Black History Month.

They're going to give you all sorts of disgusting, horrendous stereotypes.

But oh no, why are you talking about that stuff?

Why are you bringing up?

Oh, look at you.

Your hair hanging out with us.

That's what your white friends will say to you.

We're like, all right, fine.

You're right.

I don't need to know anything about my history.

But you can't graduate from a goddamn high school in this country if you don't know theirs.

See, that's a fundamental difference.

But we think that if we

If we change our behavior and we act a certain way, whatever that is, because the goalpost moves, how we're supposed to dress, whatever, how we're supposed to talk.

We have a debate over whether African American vernacular English is a thing or not.

But whatever it is that we're supposed to do to accommodate them, that doesn't mean that they become less racist.

That's proof that their system is working on us.

And we have acclimated to them.

Why would they change anything?

Why would they say, you know what, maybe we need to be more culturally sensitive, or maybe we need to have a little bit more empathy for the atrocities that have been committed.

A lot of times in the name of God, or in the name of whiteness, or in the name of whatever political party, to further strain African American progress, they're never going to look inward.

Why would they have to?

If we continue to change to accommodate them, they don't have to even look themselves in the mirror.

It is what it is, ladies and gentlemen.

It is what it is.

Timberland Boots!

This may be the best example for the argument.

Timberland's famous wheat-colored work boot wasn't exactly originally conceived as black urban fashion.

It was marketed as rugged footwear for construction workers, outdoorsmen, and blue collar consumers.

Then something happened that Timberland didn't orchestrate During the late 1980s and especially in the early 1990s Young black and Latino consumers in New York began wearing Timberlands as street fashion Rappers followed groups such as the Wu Tang Clan and boot camp click Help turn the boot into an unofficial uniform of East Coast hip

Timberland executive Jeffrey Schwartz, you already know what that last name.

Acknowledged years later that the company initially didn't understand what was even happening.

He recalled learning that teenagers were wearing the boots as fashion and essentially responding by saying they're

doing

what?

That's how it's written.

They're doing what?

He said the company didn't really understand hip-hop's relationship with Timberland until roughly 1994 or 1995.

More importantly, there was genuine tension.

In 1993, Schwartz told the New York Times that Timberland's advertising remained focused on its traditional customers and characterized the urban market as something the company didn't regard as necessarily sustainable.

His remarks generated accusations that Timberland wanted the money from black consumers without having them define the brand I gotta stop right there because we adopt something without the permission or without marketing from the original company, okay

Timberland didn't advertise in black media.

They didn't advertise in a source magazine and other avenues where hip-hop connoisseurs were getting their information.

They weren't doing that.

We found Timberland and it became a part of our culture, but then we get mad when black people are not the face of Timberland.

Timberland never wanted black people to be the face.

It's construction workers and blue collar workers and outdoorsmen.

That's the part that is perplexing to me.

We will arbitrarily pick a white brand and make it ours.

It'll be on our culture, on our music, and then get mad when the curators of that brand don't make us the face of the brand, because that's the calculated risk, because you have to wonder, okay, can we gamble on this urban market, sustaining us forever?

Let's say to Tim, let's say, you know what?

We're going to be the black boot.

We're going to embrace hip hop.

And we're going to come out with new fashions and new styles and we're going to hire, you know, hip hop artists to design Timberland boots from now until eternity.

What if black culture changes and Timberland says, you know what?

We went with the urban.

Culture you know black people adopted our boots.

We're gonna make black people the face of our boot But then what if black people stopped buying Timberlands in favor of another brand at the same time Timberland would have sacrificed their original customers that they probably spent Millions and millions of dollars trying to curate so you you sometimes can't do both you can't have a boot as an example Timberlands that caters to construction workers outdoorsmen

blue collar consumers and then have the shoe being featured in a biggie video.

Because those construction workers, outdoorsmen and blue collar consumers are going to say, oh, Timberlands are not for us anymore.

And they will then go find another brand.

Timberland has to be willing to risk their original market in favor of one that is, let's just say, inconsistent.

Now, hindsight being 2020, it may have been a good gamble for Timberland.

But they weren't willing to take it so if we Like a location in the city of Milwaukee like the garage and I don't know that the garage was any kind of like official Mecca for black hip-hop I come to find that out in light of recent events right and Because the garage didn't reach out to the black community and say hey We really want black hip-hop artists.

We're gonna play African-American centered cultural music here We want black consumers because the garage didn't do that.

They did not

We just happened to pick that place out of many and made it a mecca for our hip-hop artists and for the music to be played etc But if the original owners didn't want that and the original owners say you know what?

We're gonna change direction or we're not gonna play some of this music anymore Because you might be turning away some of our traditional foundational customers the garage and I had have been open for a very long time ladies and gentlemen

The phenomenon of African Americans now going there is relatively new.

So you have to think about the customers have been keeping that place open for let's say the last 35 or 40 years.

Is it worth it?

You got to ask yourself this question on a take race out of it, take culture out of it, take all that stuff out of it.

Is it worth it to sacrifice your foundational customers for a new customer that might be here today and go on tomorrow?

That's a business decision.

Remember businesses can't plan day to day.

They can't live check to check.

Businesses have to plan.

Decade to decade and if you sacrifice to say you know what black people are coming to the garage and you know They're spending money here.

Let's double down on the black community and you invest in black media because you're you're making a choice You're taking a risk.

You're gonna screw and just overlook and get rid of your traditional foundational customers, which were probably white Brady Street dwellers

They say screw you white people that have made us successful and allowed us to be in business for 30 years.

We're going to double down on this new black consumer group.

And then there's a shooting the very next day.

And your white customers like we're not coming back.

You traded us for this new black, younger urban element.

That's a stupid decision for a business to make.

You always stay with your foundation of who made you successful in the first place.

Now, if you get diverse customers, if they gravitate towards your space, I think you can pack yourself on the back because you're doing something right.

But you don't want to trade your traditional foundational customers.

For these new folks that basically came essentially out of nowhere or that are relatively new arrivals It's like the United States saying you know what bunch of Mexicans are over here screw it.

Everybody speaks Spanish We're gonna double down on the Spanish language because a whole bunch of Mexicans and people from an Argentina and South America and Central America and Costa Rica and Guatemala and Nicaragua They're all coming to the United States screw it school lunches in America now gonna serve tamales America ain't gonna do that

Now, America may accommodate other people, other nationalities and other races, but we're not going to double down on them.

It's the same thing and it's common sense.

I don't blame Timberland because sometimes with our cultural elements, there comes the downside and the two artists.

that are, I would argue, most responsible or at least the two artists that Timberlin looks at as really elevating their brand in black culture in the black community.

Our Tupac, the videos and the pictures that I have here in this article show Biggie.

Everybody and Biggie's crew in this picture right now, right now I'm looking at are wearing Timberlin's.

There's another picture of Biggie where he's, I think this isn't a one more chance video.

He's wearing Timberlin boots in that video.

And then there's a picture of Tupac in the middle.

Now, here's the thing about that.

Imagine if Timberland said, you know what?

Screw it.

Let's double down on hip hop.

Let's double down on Tupac and Biggie.

Let's make them brand ambassadors.

Both of them were murdered.

That don't make your brand look good.

Think about that.

If Timberland said, no, screw it.

We're going to go with this new, this urban ethos and we're going to support rappers and we're going to feature, you know, our Timberland boots on all these hip hop videos and the two.

Rappers that are most responsible for Timberland being elevated in Black culture have been murdered.

That, you know what I mean?

That's not a good look.

And why would you want to trade your traditional customer of the outdoorsmen, the blue collar worker, and the construction worker for hip hop artists?

Because sometimes hip hop artists get murdered and people could say, it was Timberland boots that they were wearing when they were murdered.

That don't make the brand look good.

Sometimes Black people are a risk.

But we know that as Black folks.

We sometimes...

Don't take risks on black consumers because black consumers are very very fickle We will change our mind on the drop of the hat think of anything that was popular even five years ago Even ten years ago that black people just loved it could be a liquor brand.

It could be a clothing brand What were we doing ten or fifteen years ago?

What were we wearing?

I bet you we're not still wearing some of that same stuff now We weren't wearing blint sea yoga like that back then What's the what's the one

Birkin bags, those are insane.

Goal yard, we weren't wearing goal yard like that 10 to 15 years ago.

Mason Margiela shoes that cost $2,000 and they're ugly.

We weren't wearing that stuff.

So doubling down on the black consumer is a calculator risk because we will change our mind and go in a different direction in six months.

Even our music.

We don't really make and some of you will argue with me on this.

Classic hip-hop doesn't exist anymore.

I can play music.

I've been playing music on today's show Some of which is almost 50 years old that got your heads nodding and this is 50 years old is hip-hop songs that came out last summer that nobody's even listening to anymore None of this stuff is classic anymore.

Nothing is classic.

Everything is throwaway This is a consumer economy.

Something will be hot for a single summer here.

I'm gonna give you give you a better example

I got examples.

I like you example Kendrick Lamar

I Forgot all about Kendrick Kendrick was real hot when he was dissing Drake now Drake has a three album comeback

But his music is classic

It's probably the best example of classic that we have from this modern era, but it's not going to compare to anything that I play it's not going to compare to

an LL Cool J, a Run DMC, a KRS one.

He may be one day mentioned amongst the greats, but it will never be considered classic like some of the stuff.

I could play Africa Bambada and Planet Rock and all the other stuff.

Even 30 years from now, that stuff is still going to be solidified as some of the best music ever created.

Kendrick Lamar will make to that status of the modern era.

He's probably the best that there is.

But even right now, I think his stars faded a little bit.

But like here, where's the song?

This song right

here

They go crazy for this song right next summer no one is gonna be listening to this because basically this song sucks But like this is an example of that throwaway music like it's hot right now Temporarily and what's gonna happen is people gonna play they're gonna play and they're gonna play it They're gonna get sick of it and they're never gonna play it ever again

Pink blush is not gonna be listed amongst the classics But that is the risk that you take with black culture.

It is some of it is so here today gone tomorrow Some of the black clothing brands that we used to buy especially in my era Cross color nobody wears cross colors anymore Nobody wears fat farm anymore Do people still wear a mark echo nope do people still wear in Nietzsche they do not

Here today gone tomorrow.

That is the nature of just modern consumerism But also black culture.

So if you have a place like the garage that says, you know what?

Let's embrace our black customers and we'll play their music and allow the DJs to play whatever it is There's a bunch of risks that you are taking and sometimes those risks are not good business decisions because you are going to get rid of your foundational customers in favor of a customer base that is transient and then also can bring an element of violence

When you are a business owner and most people that I talk to every single day are not They're not you instantaneously become more conservative you almost become more conservative Overnight because you got to be mindful of all of your money where your money is where your money is going The fees you have to pay the lawyers you have to hire and the taxes are gonna be levied on the services and the goods that you provide you instantaneously become conservative as a consumer you can be more liberal

But as a business owner that is risk averse You have to become more conservative you want to conserve What you have you can't take unnecessary risks on something that's not going to pan out and also as a business owner You can't think about what's hot right now.

Whatever you're doing as a business owner right now.

It's got to be hot in five years

It's got to be worthwhile in 10 years or you have to be able to pivot and get ahead of trends Which is damn near impossible to do because some of the stuff that's popular right now I never could have imagined 20 years ago Never could have imagined that the things that we are responding to right now and what we are buying right now would even be popular I Look at some of the stuff that I buy on Amazon.

I'm just like But I love Amazon.

You know what I bought yesterday from Amazon

a cordless vacuum You think I'd have a cordless vacuum I got tired of having to go to the car wash place Let's hit a gas station and paying a dollar seventy-five in quarters to be able to vacuum out my car.

I bought it I Got a core.

I've been going around my house vacuuming everything now cuz I got a little cordless vacuum from my car I just I'll vacuum you if you come to my house and if you look a little dusty All right, take a break

come back

There's a convention going on when am I might go

out?

I did Sorry about that getting ahead of myself.

So you guys know there's a convention going on at the Barrett Center You know Milwaukee is a city of conventions that we love to welcome many people here.

I Want to tell you who was in town because I noticed something I Don't want to be offensive.

I'm not an offensive person.

Am I I don't offend people.

No, not really But I noticed something

Yesterday at the third street market hall and I looked into it because it looked a little It looked different not bad, but just noticeably different What you say they were I Don't know what that is Well, I found out that there's a convention that's that's in town

It's the national I'm sorry.

No, no, no the international Jehovah's Witnesses conference is Isn't

one of

your listeners at Jehovah.

Oh, I've got many Jehovah's I Don't know what it is about the truth for sure when he was but Okay, so what I'm gonna do is this I'm gonna take a break.

I'm gonna come back.

I want to give you guys because it's it's kind of a mysterious religion

Y'all you don't make fun of the Jehovah's it's not funny.

Don't make fun of them.

They're They're witnesses to Obviously Jehovah, but we don't know a lot about them because they are They're kind of insular It's a very diverse religion.

I come to find that out today, but there's some details about it that I think non Jehovah's

are not aware of and because they've opted for Milwaukee and we should be proud that the Jehovah's feel comfortable coming to Milwaukee for their international convention.

There's people that say from 18 or 19 different countries.

So imagine a Jehovah knocking on your door in a different language.

That's diversity right there.

So we're going to talk about the Jehovah convention that's going to be going on at the Baird Center and some of them have arrived a little early.

I noticed some of them yesterday.

I'm like, you people look a little different, not bad, but just different.

So we're going to talk about the Jehovah's, but also those of you that have been listening to me.

With consistency.

May have heard me talk about a woman that I have affectionately nicknamed by her zodiac sign.

I call her Scorpio still lover to death.

We'll probably always love this one, but there's something very.

unique about her that makes it difficult for us to be ultimately compatible.

She was a Jehovah, but left.

And when you leave that religion, ladies and gentlemen, you cannot have contact with any member of your family that is still a witness and it's horrible.

Like she had to sneak she hadn't seen her brother in like 10 years because her brother was forbidden from even talking to his sister so she had to like that a sneak in like

go to Kansas City and go to some place where nobody would know where they were.

It's horrible.

And I have another very good friend who also left the witnesses that has left their family as well.

And I think that this religion, as they are having their convention in Milwaukee in the coming days, is one worthy of examination.

But isn't that one of the reasons why we offer the things to the diversity of people that we do in Milwaukee so we can get a better understanding of them?

But for the Jehovah's that have had the incredible courage to leave The religious trauma that they had to endure well because it takes a lot to leave because the risk is you're you're losing everybody you've ever loved like mothers and fathers don't talk to their Children anymore once you leave the religion.

That's not nice That isn't that's very mean, but it's a part of the doctrine That they adhere to so we're gonna

Talk about Jehovah's because you're gonna see him Now one of my friends was not very nice and I'm very mad at him for being very Disrespectful because he found out about the convention as well So he sent us a group text message and here's what the because I get the subject line When somebody sends me a text without having to read the whole message and there's all capital letters that said don't answer the door for a week I was like, oh no, what's happening?

And that was him telling me that the Jehovah's are you that's they don't even knock on doors like that anymore do they?

They still be knocking on doors.

I let them inside my house all the time.

You do?

I

believe it.

Yeah.

You do it to troll them, though.

No.

Yes,

you do.

You ain't believing what they're putting down.

Yeah.

You know, they almost converted me one time.

I

know you lying.

You almost don't even like religion.

You ain't get converted by no Jehovah.

It was two beautiful women and, you know, they almost got me.

Yeah, they almost got you not because they was Jehovah's they got you because you probably wanted some of that Cougar cat Jehovah's don't give up the Cougar cat.

You got

to be in a religion and marry them and then maybe ten years later They give you a taste huh?

You thought she was gonna crack

at Jehovah, huh?

Yeah, you know you come in the door with the robe on you know let him in not

a robe.

Yeah like some candles

I Got to take a commercial break cuz this is getting

weird

The truth with Sherwin Hughes will be right back

The truth with Sherwin Hughes returns after this on 1017 the truth the truth app and 1017 the truth comm You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth

comm

Jehovah's

Witnesses Conference closes several downtown

streets.

Oh, they're gonna have a party!

All right then.

Let's party with the Jehovah's Witnesses.

Several main thoroughfares in downtown Milwaukee are closed and will remain closed until September 1st to facilitate the 2026 International Convention

Jehovah's Witnesses Conference at the Baird Center this weekend.

I'm gonna let y'all know some of the Jehovah's Got Hair a little early.

Don't be panicked.

Don't be alarmed.

They're very nice people.

They might try to get you to convert and maybe some of you would be better people as Jehovah Witnesses.

The Jehovah's Witnesses is hosting around 5,000 guests.

from 19 different countries for its international convention starting on August 28th through August 30th in Milwaukee in Preparation for the event Hundreds of volunteers are taking part in a city cleanup effort to quote Thank the city for hosting the convention and prepare it for welcoming visitors according to an August 24th news release

in preparation for the event.

Hundreds of volunteers are taking part in a city cleanup.

So wait, my city's not clean enough for the Jehovah's.

I've never heard of this before.

I've never heard of an effort to clean up the city before a convention.

Isn't it usually after the convention leave where we do the cleaning up?

What y'all trying to say, Jehovah's?

We're not clean enough for you.

Let me calm down.

Sherwin, relax.

Everybody relax.

Motorists should expect the following streets to be closed to traffic daily from 7 a.m.

Until 8 30 p.m.

Geez That's going to be until Tuesday September 1st to facilitate the International Jehovah Witness Conference Killborn Avenue between 6th and Vell Phillips

North King Drive between Wisconsin Avenue and Kilburn.

That's in the middle of downtown now.

Eastbound West Wells Street between 6th Street and 4th Street, which is Belle Phillips.

The religious group has obtained a permit to close those city streets, according to Tiffany Shepherd, spokeswoman for the city's Department of Public Works.

All right.

We gotta get into the Jehovah's since they're closing down a lot of the city here.

With the Jehovah's Witnesses holding their 2026 International Convention in Milwaukee this week, this is a useful moment to distinguish between what Jehovah's Witnesses actually believe and what outsiders sometimes misunderstand and where legitimate controversies exist.

The Wisconsin Center District lists the 2026 Milwaukee International Convention of Jehovah's Witnesses at the Baird Center and this year's Worldwide Convention theme is you ready for the theme this year of the International Conference?

Eternal happiness.

Whew, that sounds a little scary.

Jehovah's Witnesses are a Christian Restorationist religious movement.

that began in America in the late 1800s.

They believe mainstream Christianity drifted away from the Christianity practice by Jesus and the apostles.

And their organization has restored the correct understanding of scripture.

I'm going to take a break.

Come back.

Can we get a better understanding of the Jehovah's because they're not just.

Hello.

Hi.

Can you open the door, please?

We have many pamphlets.

They're more than just that So let's learn and we are welcoming the Jehovah's as they're having their International conference convention here in the city of Milwaukee, which is gonna close damn near half a downtown But I'm also I'm a little offended that they're having a volunteer cleanup before the convention actually starts Maybe we should invite them to join the Tory low cleanup in the spring

See if the Jehovah's want to come back.

The truth with Sherwin Hughes will be back

shortly.

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Uh-oh.

Four one four two six four six thousand Milwaukee college prep Milwaukee college prep excellence by design Futures without limits without limits Nobody's going to a nightclub playing this

No way nobody's paying money.

I think I'm gonna get bottle service at the old school hip-hop club Be a bottle of metamucil Cuz you get a little backed up you need to have fiber as we get older selling metamucil shots

have a 90s cafe in downtown

Yeah, it ain't the same it's a bunch of young people it's not and it's like

It's the stuff you would hear at like a UW Madison frat party.

That's you're not gonna hear the good stuff There's not because there's no market for it because people that are oven from that era because the places That we went to and the venues that we had You can't create anything now in this modern era that would even come close to what we had some time ago that has been lost to time You can't recreate it.

You can't

It wouldn't be worth it.

It would be second rate because nothing compares to being alive and being around during that era It was just it's hard to explain.

It was tangibly different People were different the attitudes of people were different the whole culture was different the outlook was different there was way more optimism about what black people could become because you gotta think in that time some of our most profound and Excellent leaders were being forged in that era

And look where we're at now.

It's awful.

It's like we're going backwards.

Can we talk about the Jehovah's, please?

Because they're having their international convention in our fair city of Milwaukee.

We love the Jehovah's very much.

We love everybody that comes to Milwaukee.

And we hope that they spend a lot of money.

Did Jehovah's have money?

I don't know.

I guess we'll find out.

Jehovah's are a relatively small but highly organized religion.

The denomination currently reports about.

Well, that's not small.

9.2 million active members oh worldwide maybe that is small in nearly 120,000 congregations across 241 countries and territories Jehovah's Witnesses consider themselves Christians, but their Christianity differs substantially from Catholicism Baptist Christianity Methodism

and most other Christian traditions.

For example, Jehovah's reject the Trinity.

They believe Jehovah alone is the Almighty God and Jesus is God's Son, but not God Almighty.

They regard the Bible as inspired by God and believe their interpretation represents authentic Christianity.

Practices that

You all may find It says unusual here in the article, but let's not say unusual Practices of Jehovah's that you all may find a little bit different.

Are you ready?

Here we go No birthday celebrations Witnesses generally do not celebrate birthdays Interestingly, they acknowledge that the Bible never explicitly says do not celebrate birthdays

Instead, they infer the prohibition from biblical accounts and what they regard as the pagan origins of birthday customs.

Well, some of you to celebrate birthday month couldn't be a Jehovah.

If you celebrate your birthday for a whole month, you are in fact toxic.

No one cares.

You know what?

It's also it's wrong.

So when you turn 30.

You've actually you've ended your 30th year So you're not turning 30.

You're technically you're you're 31 Let me tell you how messed up this is Xavier when were you born if you don't mind me asking

1991

what's your actual birthday?

September 18

September 18.

Oh, you got a birthday coming up.

Yeah,

I'll be gone.

Okay.

Is it you're gonna celebrate the whole month like a toxic person?

No, I plan on taking a little vacation to Arizona.

Ain't nothing wrong with it.

Enjoy yourself.

You deserve it.

September 18, 1991, right?

That was your birth.

That was your first birthday.

When you turned one, you actually are turning two because your first birthday was when you were born.

That's technically your actual birthday, but for some reason.

That's not we don't count that as your first year even though it literally is your first year on earth You live your whole first year and then you turn one isn't that weird even though you're actually too so we're all Maybe the Jehovah's have something figured out Jehovah's do not celebrate most traditional holidays Christmas Easter and a number and numerous rather religious and patriotic celebrations are rejected because witnesses believe that they are pagan nationalistic

and non-biblical.

That's exactly what they are.

That's why we love them.

No patriotic religious style rituals at all in the Jehovah's beliefs.

They do not participate in flag salutes or similar patriotic ceremonies.

This is based on religious neutrality rather than hostility toward America.

Their position has produced important US Supreme Court religious liberty.

Cases and we are talking about the details of the Jehovah Witnesses because I think that they are a people in a religion that is very much misunderstood I know two people One of which is I have deep deep affections for and one is another very good friend that have made the very hard choice to leave the religion and when they left the religion

Their family has excommunicated them like they can't see their mothers and their fathers anymore.

They can't have regular contact and communication with their siblings and their cousins.

It's really, really sad.

It's it's hurtful, but I guess that's what happens when you leave the religion.

No participation in war witnesses are conscientious objectors and maintain political neutrality.

They do not see Christians as belonging to the political struggles of the present world.

Aggressive evangelism, the door knocking for which witnesses became famous for, from a belief that Christians have an obligation to actively preach rather than merely attend church, the Pew Research Center found that 76% of active American Jehovah's Witnesses reported sharing their faith at least weekly versus 26% of American Christians overall in the study.

the blood transfusion controversy.

This is probably the belief with the most serious real world consequences.

Jehovah's Witnesses interpret biblical instructions to quote, abstain from blood as applying to medical transfusions.

Therefore, they traditionally refuse blood transfusions of donated whole blood and major blood components, even when physicians believe transfusion is medically necessary to save life.

There was an important change just this year in March of 2026 the governing body announced that witnesses may now Individually decide whether their own blood can be removed stored later and return to them During medical treatment so they can only give blood to themselves As someone who's had blood transfusions before I'll take blood from any of y'all if I need it I can't have the doctors in a Sherwin

You know, your iron is very low.

And the only blood that we have is from a white racist.

You know what I'd say?

Yeah!

I don't mind that one bit.

In fact, you know what?

Does the blood come with a Confederate flag?

No, I wouldn't say all

that.

But I'm not going to let myself die.

You know what I mean?

I'm sure when I'm sorry, but we have a biological profile on the person who donated blood.

The only unit that we have sure when it's this unit of blood or you're going to die and the blood came from a transgender man.

Well, absolutely, I'll take his or her blood.

Absolutely.

She he would be very happy that their donation has helped a man.

Why don't we do this?

Let's.

East Side Corey is a doozy.

I'm not sure if I'm ready for this call.

Yeah, let's take it.

Hi, East Side Corey.

How are you?

East Side Corrid going once.

Just going once.

That's all I have time for.

In March 2026, the governing body announced that witnesses may now individually decide whether their own blood can be removed, stored later, and returned to them during medical treatment.

The broader prohibition against receiving someone else's donated blood remains.

So you have to predict that you may need a blood transfusion one day and have your own blood removed and stored in case you need blood.

a blood transfusion and then you can only get your blood.

But what if your blood is deficient and that you need someone else's blood, the only blood you can get is your own blood?

This creates one of the religion's strongest ethical controversies.

What happens when refusing blood may increase the risk of death, particularly when the patient is a baby?

Witnesses argue that bloodless medicine can be highly effective and that their position represents Religious freedom and obedience to scripture Critics argue that an organized organizational interpretation of ancient biblical prohibition

They didn't have blood transfusions in the ancient times They didn't have it so

why am I yelling at the Jehovah's?

I'm sorry.

I don't

I just don't want you guys to need blood and just be on the table in the operating rooms like no, don't give me that.

That good blood that I need to live.

Witnesses argue that bloodless medicine can be highly effective and then their position represents religious freedom and obedience description.

Critics argue that an organizational interpretation of ancient biblical prohibitions can influence members to reject potentially life-saving modern medical treatment.

Is it a cult?

I'm going to pause there and come back and pick it up on the other side.

The International Jehovah's Witnesses Convention has chosen Milwaukee for their 2026 gathering.

There's going to be a number of street closures downtown just to make folks aware.

And they're going to be at the Baird Center.

And I noticed that some of them have gotten here a little early because there were several of them walking around the third street market hall.

yesterday, so I thought this was as good a time as any to talk about a religion that many of us don't really know very many details about.

We're listening to The Truth with Sherwin Hughes on 1-on-1-7 FM.

I'll be right

back.

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I know East Side Corey used to be a freak.

Hi, East Side Corey.

How are you?

Oh, good.

Can you hear me OK, sir?

I can hear you much better.

Thank

you.

Thank you, sir.

I apologize.

It's been so long since I've called you that I had to redo my phone so I could, you know, do this.

So I forgot about that.

This issue is very interesting.

I'm glad you're discussing it.

The Brady Street thing and also the Jehovah Witnesses picking Milwaukee in all places, I guess.

They're probably having a mass transfusion party down at Coventia Center.

I would not be surprised if that was the main element for them gathering together.

together internationally.

Um, you know, kind of vampire-ish if you ask me, but I did see... Wait, wait, wait.

You

said you're having a mass transfusion party?

I say why not?

Might as well.

Because they

can.

The only blood that they can get transfused into their bodies

is their own.

Well, you've got to understand that, of course, they're going to market that to their own people.

So what I saw yesterday...

I was these two big black, you know, those vans that people entertainers travel in.

And I was wondering, I wonder who's in town, you know, somebody big.

But I think it's part of that, you know, convention attitude over on Brady, when it meets Water Street, a comedy store, or whatever it's called, the double ducker place.

Do you like stand up?

Only if they're good.

Well, there's a lot of good comedians out there right now.

like I like Gottfried and I love uh oh gosh uh Chappelle uh you know they're brilliant continue to be brilliant and uh but what's happening it's very interesting that what is that Tom Cruise belongs to the what group in uh you uh what

are

they called?

Scientology.

Scientology is related to have that cult element to them where if you try to leave

They separate you from your family Well, that's that's a no-brainer right there.

That's a cult and that's horrible You know where the Bible never say

that's the C word supposed to say the C word.

They're not a cult.

Why not cuz I can't say what I want It's always not a first way, right?

But they're listening, you know, this is the vibe they're giving so now Be what you are be what you are, okay?

I think they're going to practice and go into neighborhoods and you know, ding dong, hello.

We're from, we're the Swedish version of, you know.

And that's exactly how they sound when they, ding dong, hello.

Hello.

And then we got the Africans coming, you know, just to make a version.

I want to meet y'all.

Because they're supposed to, as a doctrine, have a very limited amount of people that are supposed to be saved during the rapture.

It's only like 124 people.

So how are y'all going

to

have to get your vision?

Y'all ain't gonna make it.

Not all of y'all.

That part.

You know, but to discriminate, you know, to cut off from your family, that part is so heart-wrenching.

It is.

That's really sad.

I agree.

Not necessary.

But that's how they do it.

I think that's how they encourage people to stay together and stay involved in the religion.

They use that as...

some kind of a thing like, hey, if you leave, you're going to leave your entire essentially, you're going to leave your whole community.

Well, you know, they do it on the internet.

It's the same kind of philosophy, you know, the group think, but I'm an individual and I, I prefer to make my own choices.

And I have a direct relationship with God and Jesus and the Holy Ghost, Turner.

Every day I have my religion.

with God.

My communication has never been better.

I don't need to go door to door.

I'm a walking example of how it is to be a kind person, you know, a person of God.

But recently, you know, there's a whole other angle why I was calling.

I can call you on another day.

I got profiled and it shook me.

This has happened two weeks ago.

It happened in a certain

I won't name the name.

No, we're going to name it.

No, you're all going to name.

Where'd you get profiled at?

Hell yeah, you're

going to name it.

Okay.

Well, um, it was a pharmacy and it wasn't Walgreens.

CVS.

Yeah.

Okay.

You're walking around CVS, just being your normal happy self.

Yay.

I was a little extra, but I wasn't.

I had my headphones on.

You

were extra.

I've seen you

wear a

pink sequins tuxedo jacket.

I knew you.

Yeah, my whole campaign right this year has been, uh, gays and whoever you are, be more, be more of who you are because it's making people really be

who

they are.

And then I know I don't, I don't want not going to deal with you.

So this thing that is happening on Brady street is like, okay, do we go through this every five to 10 years when a new club or whatever opens up, they have to educate themselves out of business.

Your business of the radio.

I didn't call because I wanted to see how the chips were going to fall.

And I realized, I did a little research, because you told me that radio's different.

So I found out that you all, why you couldn't say anything is because you're contractual.

Everyone has an individual contract that they negotiate.

But the direction of your company with the blacks, y'all too successful.

Look, you went to the Republican Convention, and man, you scored yours.

Sure, when William's got some interviews, got some national, yummy.

This is a problem in our fair city.

When you are too successful, they, uh, my dad told me this, Milwaukee has a bad poor as bad poorest.

We think we don't deserve to be first and number one in quality, but we secretly love it, but we're not supposed to tell anybody.

And so.

Can you tell Sherwin

Williams how you were profiled at CVS though?

Oh, I'm sorry.

Okay.

Yeah, all right You were just walking around the

aisle just being as gay as

a Sunday afternoon and then what happened?

It was it was an it was almost closing time and so I had to buy a few items and I was have my headphones on and a System manager young man.

Were you dancing?

No, okay

Nope, I was shopping because I knew it and I thought he was coming up to tell me we're getting ready to close and you wrap it up.

So I took my headphones off and he says to me, um, I know you and I've seen you before and you steal.

I was like, what?

Now I used to be a teacher and so sometimes I have former students come up to me and say, Hey, hey, well, Mr. Corey.

And I'm like, I don't recognize him because it's been a long time.

This man looks mixed to me.

He looked like he was half of something, half of something else.

He had a nice look.

But he said it in his voice, like, I was like, excuse me, what did you just say?

He's like, I've seen you steal before.

I'm like, I took my, I had a big floppy head on.

I said, I took my head off.

I said, are you sure it's me?

And he said, yeah.

I was like, well.

I don't know what to say right now.

I intend to pay for my eyes.

I'm going to go over in the style and I'm going to check out.

Why don't you watch me?

And as I would, he said, no, I don't have to do that.

I was like, then I got mad.

Well, Corey, I only got

10 seconds left in my

show.

Okay.

You land the plane.

All

right.

I don't know.

I, when I got to the register, I made a scene.

I had a scene and I said to the lady that checked me out.

I said, that young man over there says, I steal.

I want to see the proof.

You don't have any proof, then don't do that to people, to paying customers.

Well,

thanks.

We've got to leave

it there because my radio show

is over.

All

right then.

Corey was, he just went into the CVS and it was too gay and was accused of being a thief.

Thank you for listening.

The lunch break is up next.

He steps to the mic with a boom ping ping wisdom sharper than the beast fear sting

Words like fireflies that light the night.

He turns the dark into blazing bright.

Boom, ping, ping.

The truth takes wing.

Milwaukee's voice let the city sing.

is Wednesday, August 26, 2026.

I have reached out to Leslie Montemuro.

She is one of the owners of the establishment that has been in question and on the minds of many over the past week or so, one of the proprietors of the High Hat Garage, which occupies the space on the northwest corner.

Arlington and Brady Street at 1709 West Arlington, I would like for her To have an opportunity to tell her side of the story and the reason why I reached out to her and not her partner Scott is because in the correspondences that I have seen both to and from

Anyone associated with ownership and management of the hi-hat it has been Leslie's name and so I reached out to her I am not sure if I will hear back, but I wanted you all to know That I did reach out to her to get her perspective.

I have my Sentiments on the matter and how I feel about it and the The list that was provided

I don't believe that any of that is malicious, but I can't understand and empathize how people could see that as being malicious because it's a very sensitive subject when it comes to African Americans and culture and nightlife and entertainment.

We oftentimes have to tip toe.

We are not often welcome.

We try to have our own establishments and we face plenty of those.

institutional and structural barriers because the easy answer is well just open up your own place open up your own bar your own restaurant your own hip hop nightclub ladies and gentlemen I assure you it is not that easy and of the maybe one or two percent of people that do have the credit and do have the capital and the business sense and the business savvy and the consultants and the attorneys

and everything that you would need a very small percentage of people that even have the ability to make that kind of investment.

And when I say make that kind of investment in an endeavor like this, you got to be willing to lose money for two years or more.

And people that have that kind of business sense and business savvy and have the ability to lose money for multiple years will likely take.

their investment and their ability to lose money and put it in a different business endeavor altogether.

Because the ultimate plan for such businesses is exceptionally difficult for them to stay around long enough to remain profitable.

And also catering to a culture that moves so very quickly.

African American culture moves so very quickly.

Things that were in vogue and in style and in fashion.

Six months ago are dead now and it's very, very tough to keep your hand in your finger and your pulse on such a moving cultural target.

There's a part of this conversation that is missing, but also I want to use it as interpreting the moment that we are in because we should feel it all around.

We should feel racial bias in our politics.

We should feel racial bias in policies.

We should feel the racial bias, not just coming from the Trump administration, but now it has fully filtered down.

I want us to feel these walls, not necessarily closing in on us, but the walls are very much defined.

The words of the New Berlin mayor, the New Berlin Common Council met yesterday to condemn the words of the mayor, and a lot of people showed up to the...

Common council meeting in New Berlin.

I'd imagine they probably don't get too many people or too many packed houses in New Berlin Common Council meetings unless there's something on the agenda talking about approving affordable housing, then I bet they get a packed house But we should feel it all around black people believe that as time goes on and we get further

further away from those old black and white civil rights days and the Edmund Pettus bridges and the Martin Luther Kings see that stuff was in black and white it was a long time ago that does not reflect our current reality but for some reason we hold that as gospel that all that stuff was a long time ago no it's not

It's right here right now and it's reinventing itself and sometimes it can be as minuscule as we don't want these artists played It can be as minuscule as we're gonna close this grocery store We're gonna close this Walgreens ladies and gentlemen We should feel it all around and be aware of it and figure out how we are going to Climb over the walls or tear them down altogether instead of just getting so angry and upset.

Here's what is perplexing to me

There's a whole generation of black people that have not told a younger generation what it is actually like.

This is a part of it.

They don't want you.

Oh, wait till I give you the list of brands that we as black people have.

I'm going to call it cultural colonization.

That's what we should have titled this damn show.

Actually, that's probably better than feel it all around.

But we'll leave it Xavier.

We'll leave.

There are certain brands that black people just we grab them.

We adopt them.

We put it in our music.

We put it in our culture.

It's fashion.

And the white brands, the white owners of these brands, they never wanted us.

They never wanted an urban audience and never wanted a black customer ever.

But sometimes we just grab stuff.

We just grabbed Patron and started putting it in music.

We just grabbed Cognac and started putting it in music.

We just started wearing Timberlin boots.

That's probably the best example.

The curators of Timberland booths were like

Why are you blacks wearing our boots?

We didn't advertise in Jet and Ebony magazine.

How did you even find us?

And the worst stereotype is and I'm gonna give you the details of this because sometimes we gravitate toward a brand and the brand never wanted us.

In fact, they wanted to stay as far away from us as possible because we as black people can tarnish the brand.

I know that that's hard for us to conceptualize because we think that it's like it's status if black people gravitate towards your brand.

You know who we really messed up real bad?

Crystal Champagne.

You know, the French people are very serious about the Champagne.

We do not understand why Zeeblex takes the Crystal.

It is a very delicious formal Champagne and they put it all over the BBWs and all over the booties in the raviagios.

We are no longer a prestigious brand.

We're gonna talk all about it, but I want you guys to notice that these are not isolated incidents.

These are...

These are representations of how they're how some people feel about black people in black culture and it's in our politics, too So we have to stop ignoring it and understand that it's reality.

Let's talk to an early calling Alan.

What could this possibly be about?

I haven't even really started the show yet.

I Just happen to come

out.

I

was

going to get my dairy cone and I got to go do some shopping I'm just catching up to you.

Um, another brand that they're doing after rose rice is one Mercedes is one, um

What else did I do?

Tell me about Frank's perfumes.

They lowered the standards of that stuff, so I had to call one of them over to Frank.

I had to talk to one of them frogs.

I had to talk to my wife when she asked for a box.

Just go into the jewelry store and have them repair something, and then they hand it back to you in a plastic bag rather than putting it in a solid box.

And then

when

I called where we usually go, they said, of course.

No, Mr. Becker, we'll always give you a box.

Society is just nasty.

The more you deal with this type of stuff, the more you realize that we're all in the same boat, man.

Most people who don't want the music, if it's like anything else, they just got to stay with it.

Everybody's not bad.

Everybody's not good.

That's all I want to tell you.

I'm driving over here to all these other being in France, you know, capital all these nowadays is like that note.

And the Walmart over here is wild.

You never know what you're going to run into.

Maybe I'll give you a report tomorrow.

What goes down?

Alan, before you go, is your relationship and your marriage to an African American woman one of the reasons why you are now able to see

the racial and cultural bias because prior to you being involved with her, I'd imagine you didn't have this kind of up close and personal view because you've noticed and you're marked on this program how your wife sometimes gets treated differently than you have to go in and let them know that you're.

Yeah,

I do.

Almost everywhere we go, the most racist people.

I'm just going to tell you, I don't like people who think they got money and they got these women are the worst.

They are absolutely

Alan,

do you think you ever would have noticed this if you never would have married a black woman?

I started noticing it when I started, when I walked away from my legal stuff, I started teaching, when I started to teach in the inner city.

I realized at that point that there was something going on, it was a disconnect.

And from the way the kids are and the way they're portrayed, you know, it really bothered me a lot.

And that's when I started to, well, prison is when I got out of that out of nonsense.

But I started telling my parents, hey, look, this is what I'm going to do.

And I'm going to dedicate myself to working where they need me, not where I'm comfortable, not where I fit in, but where I could be.

Now, the pillar here and I is, when we first met, she didn't know nothing about my background, really.

You know, I never met my parents or...

in our home and all this.

I'm assuming your parents weren't very accepting.

Maybe your mother more so than your father.

Oh, yeah, my dad was not accepting at all.

That's putting

him out of me.

Come on, man.

I didn't talk to the guy.

Anybody else, I would have smoked him.

But that's my dad.

What are you going to do?

But she was, she was like, oh, Ellen, I'll wait outside.

You wait outside.

You're my girlfriend.

Are you insane?

So

when your girlfriend wanted to visit your parents, how she offered to wait outside because of your father's attitude about black people?

Yeah, she wasn't on the boat my dad yet at the time.

She just didn't want it.

She was not comfortable being around white people, I don't think.

You know, she must have been a little

bit comfortable.

She married you a little

bit.

Little bit.

She can marry me right away.

I don't know how I did that.

I couldn't agree.

The greatest accomplishment of my life is having her love.

But Alan, I got to take a commercial break, but I just wanted to ask you those questions just to, you know.

No, no,

no.

I didn't work before.

Now, I mean, everywhere we go, there's people.

I mean, we got, I think people can jump and she can buy whatever she wants.

And, but that's not my problem.

I don't care about that.

Why are you following her to a store?

You know, I mean, if you've seen her, she don't look like a thief and I surely don't.

Not that that means you're not going to steal, but you know.

Anyway, God bless you man.

Have a good day.

I'm gonna listen while I cook my dog food here.

I gotta get out.

I'm over here by Capitol now.

Okay.

All right.

Thank you for all the additional details that he gives when he calls in.

So I received an email that was sent to staff of the garage from Leslie Montemuro and the reason why I reached out to her to offer her an interview opportunity.

It's because of the email.

I don't even think I'm supposed to have this email In fact, I know I'm not supposed to have it because it was more of an internal memo Well, apparently the garage is gonna close for a couple of weeks Because there have been threats levied against management ownership and the employees because of the list of hip-hop artists That they did not want DJs to play.

I want you to sit with that for a minute.

Okay

For those of you that are now wanting to play the victim because this isn't fair why are they picking on our culture and they're being mean to black people and they're being Unfair to DJs and this is our music and this is our culture and people go to the garage and they have a good time Because they the owner of the business which has a tremendous right to offer whatever it is they want they can offer a menu of drinks or not they can offer food

Different types of cuisine or not, they can request the people that they pay and they hired to DJ.

They can request that those DJs omit certain types of music.

They have the right to do that.

We're not complaining about what's on the menu.

Not complaining about the decor.

They have the right to change and alter anything that is in the plan of their business.

If you're a consumer and you like the changes.

Fair enough.

You continue to go and you continue to support.

But if you're a consumer and you don't like the changes, it could be the food.

It could be the drink offerings.

It could be the decor.

You simply will go somewhere else.

There's plenty of places to go in the city of Milwaukee.

In fact, we are overwhelmed with new places and restaurants and bars you name and something else is opening up.

But the fact that this proves the point.

Hip-hop music is wonderful and it's not violent They have to close the bar because they are being threatened Because the ownership opted not to play or didn't want certain music play why hold up why?

Because the music is violent and what are we doing?

Threatening the people that own that establishment and threatening the employees so it is a perfect self-fulfilling prophecy

And then you got some geniuses all over Instagram and all over social media saying, yeah, black people should boycott Brady Street.

You idiot.

That's the point.

They want us to.

They're used to reverse psychology on black people and we don't even see it.

We don't get into it today.

I hope Leslie ain't listening today.

She might not want to come, but I just want to let her know that I will be fair and I'll be objective.

I'll allow her to tell her side of the story.

And actually her point is being proven.

She didn't want certain hip-hop artists being played because of the violent lyrics and when she put this list out or Somebody approved the list somebody came up with these artists one by one.

Look what's happening.

She's being threatened with violence.

That's just She's she's right and y'all know it.

I wouldn't want y'all either The truth with Sherwin he was on one on one seven if him will be right back

The truth with Sherwin Hughes returns after this on 1017 the truth the truth app and 1017 the truth.com You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth.com

Our phone number is 833-212-1017-833-212-1017.

I'm gonna read what appears to be an internal memo that was sent to the staff of the hi-hat.

Apparently they are being threatened and they are closing the establishment for two weeks while management figures out which direction they're going to go in.

Maybe they never reopen.

Maybe they do a rebranding.

But I think it is a colossal embarrassment for the people that had a legitimate case that said, you know what?

This is discriminatory.

This is not fair.

There is a place in which African Americans felt comfortable and we were supportive of that establishment and we were spending money and they are and they're singling us out because of the music that some of us may may like and may want to hear while we're out.

Spending money and supporting this establishment, but then when management decides that they want to go in another direction It's not like they banned hip-hop all together.

They just didn't want a particular list of artists being played in response to that People are now threatening the management and the employees of the bar

What basically we are saying is that not only is the hip hop music violent, if you don't play our violent music will get violent on you.

So that I'm perplexed by that.

Our music isn't violent, but if you don't play it, we'll kill you.

Oh, OK, let's talk to Tracy.

Tracy, you're on one on one seven, the truth.

How are you?

How you doing?

I'm good.

Yeah, I called you.

I saw I called your show one night, you know the one on YouTube and I hadn't called in here.

So this is my first time actually calling in to the actual radio show.

All right, thank you.

All right, but I got called in with a home of bro now you gotta do what you gotta do as a business owner and

The crowd that comes with that music is not good for business.

It is simple as that.

People, like I told the other guys, what if we clean up our act?

You know, start writing different lyrics,

you know,

start making different music,

or

even you want to make your own club hip hop, but what's going to happen?

It's going to get shut down.

So you, we need to change our behavior.

It ain't the music we change the behavior you can listen to whatever you want

to listen to you support Black people black people being less than true to themselves and changing who not all of us who some of us are to appease white people And you think that's a good idea So if you're a hip-hop artist and there's a white person somewhere that owns a really small venue and they don't like your music Should you as an artist change your music because your music is based on the life you've lived

and you know,

no, no,

okay

But you said they should change their lyrics.

I'm saying if you if you're trying to go to these places and you're trying to fit in somewhere, eventually you're going to have to start looking at what you produce yourself.

Because there's only so many venues now.

Fine, if that's what you want to do.

Then you're going to have to deal with owners.

If they don't want that type of music there, you can go somewhere else.

There's plenty of other places that will allow it.

But at what expense?

Fair enough.

Because just like you, do you think about it?

You just said they had to close for two weeks because they changed their music.

And now they're being threatened.

Hip hop.

I mean, come on now, what is that bringing?

That's violence on violence now.

We tried to clean it up by changing the music.

Now you guys are upset and threaten us.

That don't make sense.

That doesn't make sense.

It's like proving a point.

It's almost proving a point to me.

Like, yeah, that's why we stopped playing it.

And now look, just because we're not playing it, you are really coming at us now.

And it could be a domino effect.

So it's a slippery slope.

You got to be careful.

But if I was a club owner for stuff like that, I think I would have my age limit at 45 and up.

And I would play hip hop, but it wouldn't, you could select different hip hop, you know, the stuff we grew up on, you know, it was pretty good to listen to with the kids, you know, back in my, Eric D and rock him days and cool O.D and Houdini and L.L.

Coochie.

plenty

of

hip-hop out here.

It is pretty good.

That

can

compete with the stuff

out here today.

No one is leaving their house and paying money to buy drinks to hear that music.

But I get it.

I understand.

Right.

Exactly.

Because

we're

always nostalgic about the past.

Like, oh, back

in our day, we were

less.

That's like you could

have a

bar that plays 1950s and 60s, oldies music.

You wouldn't have to worry about problems there either.

But I get the point.

And I appreciate your call, Tracy.

Thank you.

Right.

Have a good one.

All right, then.

You too.

OK.

So to level said Brady Street has always been very sensitive about crime always so prior to us discovering it Culturally so the Brady Street neighborhood was a dump It was low income.

It was poor.

It was overrun with drugs.

It was a counter cultural neighborhood kind of just like

this wasteland, this dumping ground for the unaffiliated and disconnected.

It has always kind of occupied that space.

It's where all the hippies hung out.

Of course, they're doing all their drugs and then harder drugs came in.

A lot of folks may not know this, but they ended the Brady Street Festival.

This is before we were even going to.

We had not yet discovered Brady Street because we still had...

Cultural attractions in the African-American community.

We can give a damn about Brady Street But I don't know if you guys know this the Brady Street Festival closed for more than 20 years because of the violence that was taking place in and around Brady Street And there was no black people down there whatsoever They closed it they ended the Brady Street Festival because they used to take place maybe in the starting in the late 60s because it was always a Hotbed neighborhood for the counterculture.

I think they may have started the Brady Street Festival late 60s early 1970s.

It got so bad that they ended in 1980

that we can't have it anymore because there's too much chaos and violence and drug use, etc, etc.

They didn't start it back up again until 2004.

And that had nothing to do with us.

So you also have to put this into context here.

that neighborhood, which has undergone a tremendous overhaul, lots of investment.

Look at all the bars and all the different restaurants.

That stuff didn't used to be there.

Brady Street used to be an old Italian neighborhood.

Then when the Italians moved out and the hippies and the downtrodden whites, when they moved in, the neighborhood went to crap.

And the city of Milwaukee was like, no, we're going to invest a whole bunch of money.

We're going to put some city dollars in.

We're going to have a business improvement district and we're going to try and rid this neighborhood, which does have some value.

We're going to rid it of these negative elements and we're going to bring Brady Street back and they did but now it's going through that cycle again where they don't want undesirable people.

We just happen to be the undesirable people because if you look at what has taken place on Brady Street not just this summer but even previous summers they've seen this before and they don't want to have to cancel the Brady Street festival like they did for 24 years from 1980 to 2004.

They don't want to do that so if you have to

Alter your offerings and change your music so that the Brady Street does not become a relic of the past and that's exactly what they're going to do So I don't want people to just think it's just black people Brady Street has had issues going back 40 years So just an FYI now back to this internal memo Which does not

Bode well nor help plead the case that black people just are innocent and we just want a fun place to hang out you know what sometimes When you are at the whims of an establishment owned by white people Sometimes white people change their mind altogether.

They do that is the risk that you run when an establishment doesn't have a deep cultural understanding of some of their customers and you almost can't blame them for that

Sometimes white folks change their mind.

Just they'll wake up on a Wednesday.

Say, you know what?

We don't want to care to black people anymore.

They'll just sometimes you go to work the next day and everything's fine.

You're fired.

Sorry.

We don't want you here anymore.

They don't have to give you an excuse or an explanation, but here's the internal memo.

It says to all staff, we understand that due to recent events, you do not feel safe or comfortable coming back to work at this time.

We completely understand and we are on the path to contacting everyone today, meaning all the staff.

We will be closed for the next two weeks while making decisions about the business going forward.

You will be compensated for the next two weeks based on your average current rate for the last two pay periods.

We will be making a compensation

for tipped employees and they give some details of how they're going to do the tipping and how they're going to pay people.

And then it says at the very end, this is from Leslie and Scott Montemuro, who are the proprietors of the I add garage, which is the establishment in question where we found out there was 40 or so hip hop artists that they no longer wanted to play.

They are closing for two weeks because it seems that people are being threatened.

That's insane, y'all.

That's insane.

If they made it clear that they don't want some artists played,

Like chalk it up to the game.

Okay.

You don't threaten the people because now there might be somebody that had a level of sympathy for our community and our culture and our hip hop artists that say, you know what, maybe I'll start a hip hop club if the high hat is being unfair and not playing these hip hop artists.

Now there's somebody thinking, you know what, maybe I'll take the risk and I'll make the investment and I'll start a club where all hip hop is welcome.

But then when this memo gets made publicly, that if you were not, it's like holding them hostage.

They got to close for two weeks because people don't feel safe coming back to work and ask yourself this question.

The staff that work there, the bartenders and the servers and the host and the host, what the hell did they do to anybody?

Nothing.

At the same time, we don't want the world to think that we're savages and think that we're violent, but you got a place that has to shut down for two weeks because they got to figure out what the hell they're going to do and staff doesn't feel comfortable coming back to work.

Come on, we're proving their point.

It ends by saying, please take care of yourself.

We will be in touch soon.

Feel free to feel free to reach out to me directly.

And then they give a phone number and an email address.

But in the version of this internal memo that I have, the phone number and the email are scratched out.

You can almost make out a couple of the numbers because if I would have got the phone number out of Calder, I say, hey, Leslie, want to come tell your story?

The truth would sure when he was but I can only I can make out of four one or four and I can make out the last I see a seven I See a seven and I see two fours I could just start dialing the hope that I get her but I don't want to do all that I'm taking break come back thoughts of Brian on the other side This is so wild you know I mean like why are you threatening threatening the employees like come on Hip hop is too violent.

No, it's not

We're not gonna play hip hop because it's too violent.

We'll kill you if you don't play hip hop The truth with Sherwin Hughes will be right back

The truth with Sherwin Hughes returns after this on 1017 the truth the truth app and 1017 the truth comm This is the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth comm

Our phone number is 833-212-1017.

833-212-1017.

Well, congratulations guys, you did it.

The hi-hat is going to be closed for the next couple of weeks, but don't worry, the employees will still be compensated until they figure out which direction they are going to go in the event that they decide to reopen or not.

Perhaps they do a rebranding.

We've seen rebrandings happen before.

I know that Elsa's comes up with great frequency.

Elsa's was a place that

had, I think, openly and willingly catered to the changing cultural tides.

Because the thing about Carl Kopp, I know that people speculate a lot about him.

I actually know the guy, he's not some evil monster.

I think that he has been put in a very, very difficult situation.

Could you guys imagine, you know, you start this restaurant in the 1970s and it just caters to just middle class or upper middle class white people.

That's just what it was for like 35 years and then literally all of a sudden.

Black person discovered chicken wings there and broccoli the brock no don't split no seriously the broccoli is actually a real thing I Don't even know black people a broccoli like I personally love broccoli.

It's a Carciferous.

It's very delicious.

It's good for you.

It's very healthy broccoli is delicious So else it wasn't even a broccoli.

It was the sauce.

It was like this sweet tangy sauce that you get with the broccoli And then it changed there were nights that I went into Elsa's where it was all black people

And they could have done a rebrand when they saw that coming, but for 10 years, 15 years, black people were very much welcome in Elsa's.

And the service that we got, even though we as patrons sometimes...

Went a little bit too far.

You didn't need Steve the stoner coming in there with that Fisher price boombox Doing a damn rap concert and Elsa's you didn't you didn't need that but they didn't close They didn't rebrand.

They still kept chicken wings on the menu But a lot of times when you see Steve the stoner coming and doing a free concert your days are numbered.

Sorry Steve.

I can't listen to this show anyway Just saying you did one at the third street market.

I know he

did

He most certainly did but you were here.

We're they nipped that in the bud.

They're like, I don't know if we want all this here because the Thursday market hall is a very unique place because they They're trying very carefully to excise a particular element that may scare away who I believe they're real Customers and clientele.

I mean you got downtown business people or whatever.

That's some of the customer in the clientele, but it's Suburbanites that are coming into Milwaukee for a show for a convention at the Baird Center.

Oh speaking of which

We're going to be talking about the situation at the high hat because I think there's a lot to unpack here about black people in our culture and how our culture is perceived by us and then how it's perceived by other people.

We don't have a lot of self-awareness as black people.

We think because we love something and it's us and it's authentically us that everybody else is going to love it.

That's not true.

What happens is black people have an art and have a culture that we so desperately want to be accepted by white people And it's not but if there ever is a place or a space that does welcome or accept us temporarily We think that we've made it.

I'll give you an example.

We have a bunch of black clothing brands I don't know how many we have now, but I know back in the day we were proud ourselves on wearing fooboo and wearing fat farm white people never wore that stuff

They never adopted it as their own.

So when black people have something, white people, like they will do some cultural colonization in their own right.

Like there's been some white hip hop artists that have been successful, et cetera, et cetera.

They sometimes try to copy our fashion, but they don't take a black brand and make it theirs.

That doesn't happen, but we as black people will take a white brand and make it ours and think that that gets us closer to acceptance.

It's a really weird phenomenon.

And I think it's steeped in white supremacy.

that we find some kind of prestige in European brands and white businesses and white companies, and we make that a part of our urban culture, oftentimes to the chagrin of those European brands and companies.

Kristal was the best example.

Jay-Z decided he liked Kristal because it was expensive.

And here's the thing, it doesn't even taste good.

It's not even good champagne.

Really no champagne is good.

It just tastes like seltzer.

You know, I'm just not crazy about, I don't like champagne.

Anyway, let's talk to Brian.

Hi Brian.

How are you doing today?

Oh pretty good Brian

here's the thing because you're the second person who's brought that up Nobody wants to hear old-school hip-hop because if they did there'd be people and places playing it all the time.

Nobody wants to hear

Nobody's gonna go out and spend money to listen to old-school hip-hop because the people that are from that era Brian, we're not going on paying $30 a drink.

We're not paying a cover charge We're not standing in line in the wintertime.

We're not doing any of that So just I'm on

a level set people

rap that our what we had some time ago is not relevant right now We're always nostalgic about the past.

Oh if you play hip-hop from our day, nobody wants to hear it

I don't think playing new school hip hop music is viable for a wide establishment to be bringing in violent people to the restaurant because all they're going to do is start fights with that violent type of rap that they have out now so they can either do what or do this, bring in the violent rapper who's going to cause problems in the restaurant to start with or.

Let there be rap and

have no customers because Brian if they play if you thought they were playing old-school rap at the garage Would you rearrange your social calendar to go there and patronize?

Absolutely not and you know that you wouldn't but here's the thing about playing Modern hip-hop music you can rip up or explain something here's the difference with playing

that old school music because we would just listen to the damn music at home and get a bottle of wine and watch TV and listen to that music.

We want to we're not going out to listen to it.

We can listen to it in our damn cars.

Younger audiences that want to hear modern hip hop, you can rip them off.

Now, you got to invest a little bit money, money in security.

You got to have some cameras.

You got to have some few extra bouncers.

But you can charge us $30 for a snifter or a cognac.

You can charge us $15 or $20 as a cover charge.

You can make a tremendous amount of money on us.

That's the difference.

We as old heads, we're not paying that kind of money to listen to music that we grew up listening to.

But these younger people will.

And so it is financially viable until it isn't.

So you might have a shelf life of maybe, I don't know, 18 months or two years if you're playing modern hip hop, but you're going to make four million dollars.

That's the difference.

All right, Brian, thank you for your call.

Didn't really mean to burst his bubble.

We got to stop thinking.

Well, if they play old school, nobody wants to go out and hear that.

If I found out there was a place.

They played music from our era.

I'm like, oh, I'll check it out one night, one time just to see what it's about.

I wouldn't be a regular customer.

Because I don't need to necessarily go out and hear my music.

Because it's my music that I have been listening to since I had ears I'm not going to pay you to play what I can listen to on Spotify I'm not gonna pay you to listen to what I actually can play on my own damn radio show what I can listen to in my car now It's about hanging out and your other people are there and it's a whole social environment People in our age group.

We don't really socialize like that anymore though.

That's an error gone by

I just find it interesting that people in our age and older are if you if you play old-school music and I asked that person Yeah, would you go to an establishment that play?

Oh, no, no, no, I wouldn't go but but the kids would like it.

No, they wouldn't they hate our music It they laugh at it and when you compare Like modern hip-hop or even Milwaukee based hip-hop to what we used to listen to it sounds like it's not even in the same genre it's from a

different century.

It's like telling everybody in this modern era of 2026, it's like telling everybody to buy a car from the 70s.

But see, back in our day, the cars were made out of metal, see?

They didn't have all these fancy gadgets and all these computers and all this GPS.

Yeah, see, get a car dealership where there's no car newer than 1986.

That's the way the guy had intended it, you see?

Are you insane?

That's exactly what we sound like.

And we're also trying to figure out a solution for a bar and a restaurant that already has their solution figured out.

They don't want a certain element.

They made it clear.

So what are we trying to do?

Trying to accommodate them by saying, well, what if we played softer, gentler hip hop?

You know, the kind of hip hop where we used to break dance.

You guys remember break dance battles?

That was as violent as it got Hey, you over there.

I don't like you.

I don't like the color of the laces in your suede Puma's I challenge you to a dance off and that is legitimately how people settled their beefs.

We used to have breaking fights Not breaking like breaking things like break dancing.

What do you think about it?

It's the gayest thing I've ever heard my entire life.

I'm mad at you

I'm going to dance better than you.

We're going to determine the winner.

I won the dance off and then you sash away.

And that's silly.

And so we want young people nowadays that would much rather settle a beef either with fists or with guns to listen to music that we play where we settled our beefs with head spins.

Watch my back spin.

I can do more rotations on my back than you.

I just won the battle.

That's crazy.

Let's go back to the Reagan era.

Sherwin, what's wrong?

I'm very angry with DJ Granite Rock over there.

I don't like him.

Oh, you don't?

Let's challenge him to a dance off.

I'll get my crew.

Got a whole bunch of guys wearing.

Deedus sweatsuits behind me.

We got our arms folded.

Yeah, we're the best dancers on the block Somebody brings out a piece of cardboard because you know, you got to break dance on a piece of cardboard It's insane I would take a break come back.

Let's talk about some brands That we as black people have adopted but the brands never wanted us.

You know how you can tell if a brand wants your patronage Look at where they spend money to advertise

Do you think that the hi-hat garage and I'm very much in tune with what businesses, companies and corporations advertise in black media because that shows real support for us and our culture and it shows support for the dissemination of information into the black community?

Listen to the the businesses that choose intentionally to advertise in black media because that's them saying

We want you as customers.

We want to showcase to you what we have, what we offer, and we want you.

You can feel comfortable here.

You can feel welcome here because they're willing to invest in black media.

Do you think the garage has ever taken out an ad schedule here or anywhere else where there's black media?

Do you think they advertise on V 100?

You think they advertise on 98.3?

They absolutely do not.

Now, that doesn't mean that they don't appreciate African American business.

It's just they aren't intentional with it.

And whenever a white-owned business is not intentional in wanting to have black customers and reaching out to black people and our demographic, then they always can change their mind and say, you know what, enough of this.

We don't want this anymore.

We want to change directions or we will close all together.

Do I think that the garage will be closed permanently?

No.

But if they reopen, I bet you they'll have lemon drops on the menu no more.

Take a break, come back, continue our casual conversation here on The Truth.

with Sherwin Hughes exclusively on 101.7 FM.

Don't go anywhere.

I'll be right

back.

But we're not

going out to listen to Planet Rock I would I'm sure you would I mean if cuz it's retro

But eventually a DJ if you want to maintain a crowd and if you want spenders So people that are close to retirement like I am or we can see retirement I'm not spending $200 at the bar like that no more.

That's going into 401k Let's say I got extra 200 laying around back in the day.

I'm going to get in the bottle We kicking it tonight drinks on me.

That also was back when we had dollar night Which was a terrible idea because we would drink way too much like

There's a place called legends.

You guys remember legends.

It was directly across the street from the Bradley Center.

They had dollar night on Tuesdays You know how many of us had to go home because we couldn't eat we go to Tuesday dollar night at legend had to go home because Anything you could ask for called drinks for a dollar.

You get a glass of of cognac and it was $1.

That's stupid.

You spend $7 and you're damn near in the hospital So if I had money, you know extra $200 back then

Man, let's go get some drinks now if I have $200 I only have 50 because 150 is going into my S&P 500 ETF in my 401k So I think to myself, but what can I do with this $50?

I Probably going by a small cart full of groceries and have food for a little while instead of going out to eat all the time

But what I'm saying is the disposable income that I have would not be allocated to Oh, they're gonna play planet rock at at the hi-hat tonight.

Nope I'll let you guys go and then let you post about it on social media and I live vicariously through you So for those people that are thinking like oh well if they just change the music and change the hip-hop when you do that you change the clientele You change the clientele that does not spend money on that kind of entertainment anymore

If you want young people who are stupid with their money, there's some young people, they'll spend, I say young even though some of them are probably my age, I hope that they're not my age because you need to be somewhat financially stable, that are paying $1,500, $1,700 and $2,000 for a damn booth to just stay in there.

I look at that with just complete disbelief and no shade to the places that offer that kind of service, but 10 years from now you're going to look at all the money you don't have.

And so changing the music will change the clientele, but she'll change the clientele that does not appreciate that kind of entertainment.

I ain't gotta go to the damn garage.

I got garage at home.

Literally, I have a garage at home.

Speaking of which, I probably should clean my garage out.

So instead of going to the garage, you know what I would probably do?

I'd go and clean my garage out, and that would be my Saturday evening activity.

We should not have to, but let me also defend our people, our culture.

our community for a second you should not have to change your habits you should not have to change your music and DJs if that's what your set list is and your set list it might be legendary and you have those artists that are banned at the garage then you don't want to DJ there anymore because they are telling you that they don't appreciate your mastery of the craft of hip-hop music they don't appreciate your ability to bring a crowd

Now you have your own little market because DJ is I know in this city and there are many They have their own little niches if somebody here's at XYZ DJ is going to be playing at this location A crowd will actually follow them you guys have built your followings Take your following somewhere else even if we got to go back to what was really fun house parties

That's where it's coming back to everything else is going retro.

Why don't we do house parties and why you love house parties?

Especially when it was hot and it was sweaty and you would just be sweating on each other and I got to take off my shirt and now I got it I got a grind real slowly at the house party and it's very dimly lit all you had is one red light bulb That's all you needed and then his people in the corner humping.

Maybe they're dry humping.

Maybe they're wet humping.

I don't know what they're doing, but they're

in the corner and he got people that are dancing and he got people over here getting some drinks and they're having a good time and ain't nobody bothering you because you're in the basement of somebody's house bring the house party back bring the DJ and you charge seven dollars and you give them a red solo cup and you have you got some the people still make WAP

Xavier, you know what WAP is?

Wapitui, where you make a put a whole bunch of stuff in a bathtub or in a big bin and you put it in the gin and the vodka and you put it in the fruit punch and the Kool-Aid and all of the fruit y'all drink the WAPs.

Party juice?

Yes.

Oh, you call it party juice?

Yes.

Okay, we call it something different.

Okay.

That's fair enough.

That's more like a freshman in college type of thing though.

Is it?

Yes.

I had a lot of fun.

Sometimes they just make it in the bathtub.

You just get your red solo cup and you dip it in it.

Probably not the best idea, but you guys get where I'm coming from.

Maybe we just need to go back to that.

Having house parties where DJs can be DJs.

You are listening to the truth with Sherwin Hughes exclusively on 1017 FM.

Don't go anywhere.

I'll be back for hour two.

The truth with Sherwin Hughes returns after this on 1017 the truth, the truth app and 1017 the truth.com.

You are listening to The Truth with Sherwin Hughes on 1017 The Truth, the Truth app, and 1017thetruth.com.

Our phone number is 833-212-1017-833-212-1017.

I'm gonna read what appears to be an internal memo that was sent to the staff of the hi-hat.

Apparently they are being threatened and they are closing the establishment for two weeks while management figures out which direction they're going to go in.

Maybe they never reopen.

Maybe they do a rebranding.

But I think it is a colossal embarrassment for the people that had a legitimate case that said, you know what?

This is discriminatory.

This is not fair.

There is a place in which African Americans felt comfortable and we were supportive of that establishment and we were spending money and they are and they're singling us out because of the music that some of us may may like and may want to hear while we're out.

Spending money and supporting this establishment, but then when management decides that they want to go in another direction It's not like they banned hip-hop all together.

They just didn't want a particular list of artists being played in response to that People are now threatening the management and the employees of the bar

What basically we are saying is that not only is the hip hop music violent, if you don't play our violent music will get violent on you.

So that I'm perplexed by that.

Our music isn't violent, but if you don't play it, we'll kill you.

Oh,

OK, let's talk to Tracy.

Tracy, you're on one on one seven, the truth.

How are you?

How you doing?

I'm

good.

Yeah, I called you.

I saw I called your show one night, you know the one on YouTube and I hadn't called in here.

So this is my first time actually calling in to the actual radio show.

All right, thank

you.

All right, but I got called in with a home of grown them.

You got to do what you got to do as a business owner and

The crowd that comes with that music is not good for business.

It is simple as that.

People, like I told the other guys, what if we clean up our act?

You know, start writing different lyrics,

you know,

start making different music, or even you want to make your own club hip hop, but what's going to happen?

It's going to get shut down.

So you, you, we need to change our behavior.

It ain't the music we change the behavior you can listen to whatever you want

to listen to you support Black people black people being less than true to themselves and changing who not all of us who some of us are to appease white people And you think that's a good idea So if you're a hip-hop artist and there's a white person somewhere that owns a really small venue and they don't like your music Should you as an artist change your music because your music is based on the life you've lived and you know, no, no, okay

But you said they should change their lyrics.

I'm saying if you if you're trying to go to these places and you're trying to fit in somewhere, eventually you're going to have to start looking at what you produce yourself.

Because there's only so many venues now.

Fine, if that's what you want to do.

Then you're going to have to deal with owners.

If they don't want that type of music there, you can go somewhere else.

There's plenty of other places that will allow it.

But at what expense?

Fair enough.

Because

just like you, do you think about it?

You just said they had to close for two weeks because they changed their music.

And now they're being threatened.

Hip hop.

I mean, come on now.

What is that bringing?

That's violence on violence now We we tried to clean it up by changing the music now you guys will upset and threaten us I Don't make sense.

That's that doesn't make sense.

It's like proven a point It's almost proven a point to me like yeah, that's why we stopped playing it And now look just because we're not playing it you are really coming at us now

And it could be a domino effect.

So it's a slippery slope.

You got to be careful.

But if I was a club owner for stuff like that, I think I would have my age living at 45 and up.

And I would play hip hop, but it wouldn't, you could select different hip hop, you know, the stuff we grew up on, you know, it was pretty good to listen to with the kids, you know, back in my Eric D and Rock Kim days and cool MoD and Houdini and LL Kooch, eh?

No one

is leaving their house and paying money to buy drinks to hear that music.

But I get it.

I understand.

We're always nostalgic about the past.

Like, oh, back

in our day, we were

less.

That's like you could have

a

bar that plays 1950s and 60s oldies music.

You wouldn't have to worry about problems there either.

But I get the point.

And I appreciate your call, Tracy.

Thank

you.

All right, have a good one.

All right, then.

You too.

OK.

So to level said Brady Street has always been very sensitive about crime always so prior to us discovering it Culturally so the Brady Street neighborhood was a dump It was low income.

It was poor.

It was overrun with drugs.

It was a counter cultural neighborhood kind of just like

this wasteland, this dumping ground for the unaffiliated and disconnected.

It has always kind of occupied that space.

It was where all the hippies hung out.

Of course, they're doing all their drugs and then harder drugs came in.

A lot of folks may not know this, but they ended the Brady Street Festival.

This is before we were even going to.

We had not yet discovered Brady Street because we still had...

Cultural attractions in the African-American community.

We could give a damn about Brady Street But I don't know if you guys know this the Brady Street Festival closed for more than 20 years because of the violence that was taking place in and around Brady Street And there was no black people down there whatsoever They closed it they ended the Brady Street Festival because they used to take place maybe in the starting in the late 60s because it was always a Hotbed neighborhood for the counterculture.

I think they may have started the Brady Street Festival late 60s early 1970s.

It got so bad that they ended in 1980

that we can't have it anymore because there's too much chaos and violence and drug use, et cetera, et cetera.

They didn't start it back up again until 2004.

And that had nothing to do with us.

So you also have to put this in a context here.

That neighborhood, which has undergone a tremendous overhaul, lots of investment.

Look at all the bars and all the different restaurants.

That stuff didn't used to be there.

Brady Street used to be an old Italian neighborhood.

Then when the Italians moved out and the hippies and the downtrodden whites, when they moved in, the neighborhood went to crap.

And the city of Milwaukee was like, no, we're going to invest a whole bunch of money.

We're going to put some city dollars in.

We're going to have a business improvement district and we're going to try and rid this neighborhood, which does have some value.

We're going to rid it of these negative elements and we're going to bring Brady Street back and they did but now it's going through that cycle again where they don't want undesirable people.

We just happen to be the undesirable people because if you look at what has taken place on Brady Street not just this summer but even previous summers they've seen this before and they don't want to have to cancel the Brady Street festival like they did for 24 years from 1980 to 2004.

They don't want to do that so if you have to

alter your offerings and change your music so that Brady Street does not become a relic of the past.

And that's exactly what they're going to do.

So I don't want people to just think it's just black people.

Brady Street has had issues going back 40 years.

So just an FYI.

Now, back to this internal memo, which does not.

Bode well nor help plead the case that black people just are innocent and we just want a fun place to hang out, you know what sometimes When you are at the whims of an establishment owned by white people Sometimes white people change their mind altogether.

They do that is the risk that you run when an establishment doesn't have a deep cultural understanding of some of their customers and you almost can't blame them for that

Sometimes white folks change their mind.

Just they'll wake up on a Wednesday.

Say, you know what?

We don't want to cater to black people anymore.

They'll just sometimes you go to work the next day and everything's fine.

You're fired.

Sorry.

We don't want you here anymore.

They don't have to give you an excuse or an explanation, but here's the internal memo.

It says to all staff, we understand that due to recent events, you do not feel safe or comfortable coming back to work at this time.

We completely understand and we are on the path to contacting everyone today, meaning all the staff.

We will be closed for the next two weeks while making decisions about the business going forward.

You will be compensated for the next two weeks based on your average current rate for the last two pay periods.

We will be making a compensation

for tipped employees and they give some details of how they're going to do the tipping and how they're going to pay people.

And then it says at the very end, this is from Leslie and Scott Montemuro, who are the proprietors of the I add garage, which is the establishment in question where we found out there was 40 or so hip hop artists that they no longer wanted to play.

They are closing for two weeks because it seems that people are being threatened.

That's insane, y'all.

That's insane.

If they made it clear that they don't want some artists played,

like chalk it up to the game.

OK, you don't threaten the people because now there might be somebody that had a level of sympathy for our community and our culture and our hip hop artists that say, you know what, maybe I'll start a hip hop club if the high hat is being unfair and not playing these hip hop artists.

Now there's somebody thinking, you know what, maybe I'll take the risk and I'll make the investment and I'll start a club where all hip hop is welcome.

But then when this memo gets made publicly, that if you were not, it's like holding them hostage.

They got to close for two weeks because people don't feel safe coming back to work and ask yourself this question.

The staff that work there, the bartenders and the servers and the host and the host, what the hell did they do to anybody?

Nothing.

At the same time, we don't want the world to think that we're savages and think that we're violent, but you got a place that has to shut down for two weeks because they got to figure out what the hell they're going to do and staff doesn't feel comfortable coming back to work.

Come on, we're proving their point.

It ends by saying, please take care of yourself.

We will be in touch soon.

Feel free to feel free to reach out to me directly.

And then they give a phone number and an email address.

But in the version of this internal memo that I have, the phone number and the email are scratched out.

You can almost make out a couple of the numbers because if I would have got the phone number out of Calder, I say, hey, Leslie, want to come tell your story?

The truth would sure when he was but I can only I can make out of four one or four and I can make out the last I see a seven I See a seven and I see two fours I could just start dialing the hope that I get her but I don't want to do all that I'm taking break come back thoughts of Brian on the other side This is so wild you know I mean like why are you threatening threatening the employees like come on Hip hop is too violent.

No, it's not

We're not going to play hip hop because it's too violent.

We'll kill you if you don't play hip hop.

The truth with Sherwin Hughes will be right back.

Our phone number is 833-212-1017.

833-212-1017.

Well congratulations guys, you did it.

The hi-hat is going to be closed for the next couple of weeks but don't worry the employees will still be compensated until they figure out which direction they are going to go in the event that they decide to reopen or not.

Perhaps they do a rebranding.

We've seen rebrandings happen before and I know that ELSA's comes up with great frequency.

ELSA's was a place that

had, I think, openly and willingly catered to the changing cultural tides.

Because the thing about Carl Kopp, I know that people speculate a lot about him.

I actually know the guy, he's not some evil monster.

I think that he has been put in a very, very difficult situation.

Could you guys imagine, you know, you start this restaurant in the 1970s and it just caters to just middle class or upper middle class white people.

That's just what it was for like 35 years and then literally all of a sudden.

Black person discovered chicken wings there and broccoli the brock no don't split no seriously the broccoli is actually a real thing I Don't even know black people a broccoli like I personally love broccoli.

It's a Carciferous.

It's very delicious.

It's good for you.

It's very healthy broccoli is delicious So else it wasn't even a broccoli.

It was the sauce.

It was like this sweet tangy sauce that you get with the broccoli And then it changed there were nights that I went into Elsa's where it was all black people

And they could have done a rebrand when they saw that coming, but for 10 years, 15 years, black people were very much welcome in Elsa's.

And the service that we got, even though we as patrons sometimes...

Went a little bit too far.

You didn't need Steve the stoner coming in there with that Fisher price boombox Doing a damn rap concert and Elsa's you didn't you didn't need that but they didn't close They didn't rebrand.

They still kept chicken wings on the menu But a lot of times when you see Steve the stoner coming and doing a free concert your days are numbered.

Sorry Steve.

I can't listen to this show anyway Just saying he did one at the third street market.

I know he did

He most certainly did but you were here.

We're they nipped that in the bud.

They're like, I don't know if we want all this here because the thirsty market hall is a very unique place because they They're trying very carefully to excise a particular element that may scare away who I believe they're real Customers and clientele.

I mean you got downtown business people or whatever.

That's some of the customer in the clientele, but it's Suburbanites that are coming into Milwaukee for a show for a convention at the Baird Center.

Oh speaking of which

We're going to be talking about the situation at the high hat because I think there's a lot to unpack here about black people in our culture and how our culture is perceived by us and then how it's perceived by other people.

We don't have a lot of self-awareness as black people.

We think because we love something and it's us and it's authentically us that everybody else is going to love it.

That's not true.

What happens is black people have an art and have a culture that we so desperately want to be accepted by white people And it's not but if there ever is a place or a space that does welcome or accept us temporarily We think that we've made it.

I'll give you an example.

We have a bunch of black clothing brands I don't know how many we have now, but I know back in the day we were proud ourselves on wearing fooboo and wearing fat farm white people never wore that stuff

They never adopted it as their own.

So when black people have something, white people, like they will do some cultural colonization in their own, right?

Like there's been some white hip hop artists that have been successful, et cetera, et cetera.

They sometimes try to copy our fashion, but they don't take a black brand and make it theirs.

That doesn't happen, but we as black people will take a white brand and make it ours and think that that gets us closer to acceptance.

It's a really weird phenomenon.

And I think it's steeped in white supremacy.

that we find some kind of prestige in European brands and white businesses and white companies and we make that a part of our urban culture, oftentimes to the chagrin of those European brands and companies.

Kristal was the best example.

Jay-Z decided he liked Kristal because it was expensive.

And here's the thing, it doesn't even taste good.

It's not even good champagne.

Really no champagne is good.

It just tastes like seltzer.

You know, I'm just not crazy about, I don't like champagne.

Anyway, let's talk to Brian.

Hi Brian.

How are you doing today?

Oh pretty good Brian

here's the thing because you're the second person who's brought that up Nobody wants to hear old-school hip-hop because if they did there'd be people and places playing it all the time.

Nobody wants to hear

Nobody's gonna go out and spend money to listen to old-school hip-hop because the people that are from that era Brian, we're not going out and paying $30 a drink.

We're not paying a cover charge We're not standing in line in the wintertime.

We're not doing any of that So just I'm on a level set people rap that our what we had some time ago is not relevant right now We're always nostalgic about the past.

Oh if you play hip-hop from our day, nobody wants to hear it

I don't think playing new school hip hop music is viable for a white establishment to be bringing in violent people to the restaurant because all they're going to do is start fights with that violent type of rap that they have out now so they can either do what or do this, bring in the violent rap which is going to cause problems in the restaurant to start with or.

Let there be rap and

have no customers because Brian if they play if you thought that they were playing old-school rap at the garage Would you rearrange your social calendar to go there and patronize?

Absolutely not and you know this you wouldn't but here's the thing about playing Modern hip-hop music you can rip up or playing something here's the difference with playing

That old-school music because we would just listen to the damn music at home and get a bottle of wine and watch TV and listen to that music We want to we're not going out to listen to we can listen to it in our damn cars Younger audiences that want to hear modern hip-hop you can rip them off now You got to vest a little bit money money and security got to have some cameras got to have some few extra bouncers But you can charge us $30 for a sniffed or a cognac you can charge us 15 or $20 as a cover charge you can make a tremendous amount of money on us

That's the difference.

We as old heads, we're not paying that kind of money to listen to music that we grew up listening to.

But these younger people will.

And so it is financially viable until it isn't.

So you might have a shelf life of maybe, I don't know, 18 months or two years if you're playing modern hip hop, but you're going to make four million dollars.

That's the difference.

All right, Brian, thank you for your call.

Didn't really mean to burst his bubble.

We got to stop thinking.

Well, if they play old school, nobody wants to go out and hear that.

If I found out there was a place.

They played music from our era.

I'm like, oh, I'll check it out one night, one time just to see what it's about.

I wouldn't be a regular customer.

Because I don't need to necessarily go out and hear my music.

Because it's my music that I have been listening to since I had ears I'm not going to pay you to play what I can listen to on Spotify I'm not gonna pay you to listen to what I actually can play on my own damn radio show what I can listen to in my car now It's about hanging out and your other people are there and it's a whole social environment people in our age group We don't really socialize like that anymore though.

That's an error gone by

I just find it interesting that people in our age and older are if you if you play old-school music and I asked that person Yeah, would you go to an establishment that play?

Oh, no, no, no, I wouldn't go but but the kids would like it.

No, they wouldn't they hate our music It they laugh at it and when you compare Like modern hip-hop or even Milwaukee based hip-hop to what we used to listen to it sounds like it's not even in the same genre it's from a

Different century.

It's like telling everybody in this modern era of 2026, it's like telling everybody to buy a car from the 70s.

But see, back in our day, the cars were made out of metal, see?

They didn't have all these fancy gadgets and all these computers and all this GPS.

Yeah, see, get a car dealership where there's no car newer than 1996.

That's the way the guy had intended it, you see?

Are you insane?

That's exactly what we sound like.

And we're also trying to figure out a solution for a bar and a restaurant that already has their solution figured out.

They don't want a certain element.

They made it clear.

So what are we trying to do?

Trying to accommodate them by saying, well, what if we played softer, gentler hip hop?

You know, the kind of hip hop where we used to break dance.

You guys remember break dance battles?

That was as violent as it got Hey you over there.

I Don't like you.

I don't like the color of the laces in your suede pumas I challenge you to a dance off and that is legitimately how people settled their beefs.

We used to have breaking fights Not breaking like breaking things like break dancing.

What do you think about it?

It's the gayest thing I've ever heard my entire life.

I'm mad at you

I'm going to dance better than you.

We're going to determine the winner.

I won the dance off and then you sash away.

And that's silly.

And so we want young people nowadays that would much rather settle a beef either with fists or with guns to listen to music that we play where we settled our beefs with head spins.

Watch my back spin.

I can do more rotations on my back than you.

I just won the battle.

That's crazy.

Let's go back to the Reagan era.

Sherwin, what's wrong?

I'm very angry with DJ Granite Rock over there.

I don't like him.

Oh, you don't?

Let's challenge him to a dance off.

I'll get my crew.

Got a whole bunch of guys wearing Adidas sweatsuits behind me.

We got our arms folded.

Yeah, we're the best dancers on the block.

Somebody brings out a piece of cardboard because, you know, you got to break dance on a piece of cardboard.

This is insane.

All right, we'll take a break.

Come back.

Let's talk about some brands that we as black people have adopted, but the brands never wanted us.

You know how you can tell if a brand wants your patronage?

Look at where they spend money to advertise.

Do you think that the hi-hat garage and I'm very much in tune with what businesses companies and corporations Advertise in black media because that shows real support for us and our culture and it shows support for the dissemination of information into the black community Listen to the the businesses that choose intentionally to advertise in black media because that's them saying

We want you as customers.

We want to showcase to you what we have, what we offer, and we want you.

You can feel comfortable here.

You can feel welcome here because they're willing to invest in Black media.

Do you think the garage has ever taken out an ad schedule here or anywhere else where there's Black media?

Do you think they advertise on V100?

Do you think they advertise on 98.3?

They absolutely do not.

Now, that doesn't mean that they don't appreciate African American business.

It's just they aren't intentional with it.

And whenever a white-owned business is not intentional in wanting to have black customers and reaching out to black people and our demographic, then they always can change their mind and say, you know what, enough of this.

We don't want this anymore.

We want to change directions or we will close all together.

Do I think that the garage will be closed permanently?

No.

But if they reopen, I bet you they ain't gonna have lemon drops on the menu no more.

Take a break, come back, continue our casual conversation here on The Truth.

with Sherwin Hughes exclusively on 101.7.

Don't go anywhere.

I'll be right back

The truth with Sherwin Hughes returns after this on 1017 the truth the truth app and 1017 the truth comm You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth

comm

But we're not

going out to listen to Planet Rock I would I'm sure you would I mean if cuz it's retro But eventually

DJ if you want to maintain a crowd and if you want spenders So people that are close to retirement like I am or we can see retirement I'm not spending $200 at the bar like that no more.

That's going into 401k.

Here's let's say I got extra 200 laying around back in the day I'm going to get in the bottle We kicking it tonight drinks on me.

That also was back when we had dollar night, which was a terrible idea because

We would drink way too much like there's a place called legends.

You guys remember legends.

It was directly across the street from the Bradley Center They had dollar night on Tuesdays You know how many of us had to go home because we couldn't we go to Tuesday dollar night at legend had to go home because Anything you could ask for call drinks for a dollar.

They get a glass of of cognac and it was $1.

That's stupid.

You spend $7 and you're damn near in the hospital So if I had money, you know extra $200

Back then oh man, let's go get some drinks now if I have $200 I only have 50 because 150 is going into my S&P 500 ETF in my 401k So I think to myself well, what can I do with this $50?

I Probably going by a small cart full of groceries and have food for a little while instead of going out to eat all the time

But what I'm saying is the disposable income that I have would not be allocated to Oh, they're gonna play planet rock at at the hi-hat tonight.

Nope I'll let you guys go and then let you post about it on social media and I live vicariously through you So for those people that are thinking like oh well if they just change the music and change the hip-hop when you do that you change the clientele You change the clientele that does not spend money on that kind of entertainment anymore

If you want young people who are stupid with their money, there's some young people they'll spend I say young even though some of them are probably my age I hope that they're not my age because you need to be somewhat financially stable that are paying fifteen hundred seventeen hundred and two thousand dollars for a damn booth to just stand there I look at that with just complete disbelief and no shade to the places that offer that kind of service but ten years from now you're gonna look at all the money you don't have

And so changing the music will change the clientele, but she'll change the clientele that does not appreciate that kind of entertainment.

I ain't got to go to the damn garage.

I got garage at home.

Literally, I have a garage at home.

Speaking of which, I probably should clean my garage out.

So instead of going to the garage, you know what I would probably do?

I'd go and clean my garage out.

And that would be my Saturday evening activity.

We should not have to.

But let me also defend our people, our culture.

our community for a second you should not have to change your habits you should not have to change your music and DJs if that's what your set list is and your set list it might be legendary and you have those artists that are banned at the garage then you don't want to DJ there anymore because they are telling you that they don't appreciate your mastery of the craft of hip-hop music they don't appreciate your ability to bring a crowd

Now you have your own little market because DJ is I know in this city and there are many They have their own little niches if somebody here's at XYZ DJ is going to be playing at this location A crowd will actually follow them you guys have built your followings Take your following somewhere else even if we got to go back to what was really fun house parties

That's where it's coming back to everything else is going retro.

Why don't we do house parties anyway?

I used to love house parties especially when it was hot

and it was sweaty, and you would just be sweating on each other.

And ooh, ooh, I gotta take off my shirt.

And now I gotta grind real slowly at the house party.

And it's very dimly lit.

All you had is one red light bulb.

That's all you needed.

And then there's people in the corner humping.

Maybe they're dry humping.

Maybe they're wet humping.

I don't know what they're doing, but they're in the corner, and you got people that are dancing, and you got people over here getting some drinks, and they're having a good time, and ain't nobody bothering you.

because you're in the basement of somebody's house.

Bring the house party back.

Bring the DJ and you charge $7 and you give him a red solo cup.

And you have, you got some, do people still make WAP?

Xavier, you know what WAP is?

WAP-A-Tui where you make a, put a whole bunch of stuff in a bathtub or in a big bin and you put it in the gin and in the vodka and you put it in the fruit punch and the Kool-Aid and all of the fruit, y'all drink the WAPs.

Party juice?

Yes.

Oh, you call it party juice.

Yes.

Okay.

We call it something different.

Okay.

That's fair enough.

That's more like a freshman in college type of thing though.

Is it?

Yes.

I had a lot of fun.

Sometimes I just make it in the bathtub and you just get your red solo cup and you dip it in it.

Probably not the best idea, but you guys get wrong.

Welcome to our two of the truth with Sherwin Hughes Adidas didn't ask for this song by the way, they didn't but what happened the shell toes became a Cultural icon you can even still rock a pair of shell toes right now in the year 2026 Shell toe Adidas suede Pumas with fat laces on all of the things those brands never asked for our participation now some brands were

much more accommodating and very happy that they found organically a new market because you know black people are trendsetters but what I don't like when we set our trends is that we'll take a benign white brand or a European brand and then we'll buy it put it in our music and now all of a sudden it's top fashion I don't like when we do that because we also expect to get some kind of compensation for that like oh nobody was drinking this before we put it in our music you owe us royalties and the company's like screw you blackie

You're the one that got drunk off a crystal and decided you want to put it in your music ain't got nothing to do with us But Adidas is a damn German Athletic wear brand in fact, we're saying it wrong the Germans say Adidas That's how they said it's German Most folks probably didn't even know that some of y'all probably thought run DMC invented Adidas.

They did not let's talk to D. Hello D. You're on one on one seven the truth.

How are you?

I'm

doing good

I've been driving Uber on the weekends for the last two summers.

So I'm downtown from 8 to 3 a.m.

every weekend.

Unless people frequent down there on Brady Street, they really shouldn't have an opinion about what they're trying to do down there to keep their businesses operating.

Because it's a mess, let me tell you.

What do you mean when you say it's a mess describe the mess for our listening audience?

What kind of mess do you see D?

Well A lot of the people they're not even going in bars or hanging out on the street So maybe this bar is seeing that that they just have people hanging out in front of the bar A lot of people are underage Which seems to be a big problem.

They should be giving out wristbands or something to keep underage kids from hanging out down there

There's people fighting.

There's shootings on the regular.

I mean, it's not just there.

Like it stays fair.

It just happened.

I drove by there Sunday night without even hearing that something happened.

I could already tell that something happened just by the people standing in the street.

So like there's a serious problem in this city.

And I think a lot of people are not seeing what's going on.

But you know, I will say that

This summer looks a little better than last summer when everyone was down on Water Street Like that was just that was chaos down there when they had to bring out the horses almost every weekend

And

you're saying they're not doing that

anymore on Water Street.

They're not bringing out the horses anymore

No, because most of the people went to Brady now and it's a it's a much smaller crowd now like there was it was almost all underage

kids down there on the water street last year.

Okay.

Maybe they took away the

trucks.

Yeah.

I mean, I'll be right in the middle of it.

It was it didn't make any sense.

All

right.

So let me say one more thing.

Okay.

Um, yeah, we they have to do something to clean up.

What's going on down there because I heard that there's bars tumble not renewing their licenses you understand so Unless people are down there and they see what's going on like who is complaining about this are these actually people who are going out or it's just somebody trying to Be an activist they think that this isn't racism this people trying to save their establishments You make a good try to say

it

Ladies and gentlemen, does that deserve more of a critical analysis?

If you don't want a certain element and you know exactly what I'm talking about when I talk about that element, you have it pictured in your mind.

And if you don't want that particular element, like a subculture, like a subgenre.

African-Americans you know who I'm talking about the ones that They don't care about somebody else's property.

They don't care about their behavior They will fight anywhere.

They'll fight in front of the police They just they don't care okay now that is not All African-Americans we know that in fact everybody knows that's not all of us, but that element does exist

If you don't want that element and you make some changes because you can do like a cultural analysis of what that element Gravitates toward maybe it's certain types of food Maybe it's a particular kind of music.

I'll let you do your own analysis, but you can figure out What attracts this element That quite honestly is dangerous and it drives away paying customers because a lot of you all

are not going to go to a play.

Some of y'all won't even go to a particular part of town because that element exists or that element may show up at any point in time.

Think about the businesses that are located in said part of town that are absolutely losing revenue because of this element.

I want you to really focus on what this element is and you don't want them around either.

You don't want to hang out with them.

You don't want to see them coming because they're problematic.

If you don't want that element, are you racist?

I need you to answer that question.

If there is an element that brings danger, treachery, and wanton destruction of property, they don't act appropriately when they're in public.

They have a propensity towards being angry

and

violent.

Now, this is not everybody, but you know who I'm talking about.

You don't even have to limit it to a race.

You might have a bar somewhere in some other part of Wisconsin that all of a sudden it gets adopted by a motorcycle gang or some Some bikers or something in the bar is like you know, we're just a little small town bar We cater to the families around here.

We have a nice little fish fry out here on Friday nights But for some reason this motorcycle gang Adopted our bar, you know, we're located right off the side of a highway and I guess some motorcycle people I'm just giving you another example that bar might say well, we're gonna take Waylon Jennings out of the jukebox

Or we're not going to serve Budweiser beer here anymore because that is what this element of people, these motorcycle gangs, that is what they drink.

Would that be considered racist?

Or would that be a business owner saying we have to make a different decision about what we are offering because what we were offering was bringing the wrong kind of element?

We have to start looking at things through a different lens.

If there is a particular element that we know is problematic and troublesome, and we talk about that element all the time because we're trying to figure out what the hell to do with them.

Where should they go?

Is their education lacking?

Do we offer them job training?

Do we tell them to get into the trades?

We don't know what to do with them.

Businesses don't know what to do with them either besides excise them.

So we know exactly.

What this is about, but we have to stop calling it racism when a destructive element takes over a space because that's what they do.

They colonize a space and they make other people feel unsafe.

Now again, this is not all people.

This is a small subset of people, but we all know this.

It only takes one.

You can have a wonderful festival where everybody gets together and has a good time and is diverse and people are getting along.

And they're meeting each other because we need places and spaces like that in Milwaukee because for too long, we've all lived in our separate spheres.

And when you live in your separate sphere, then generalizations and stereotypes become the rule of the day.

But when we have places where everybody can feel comfortable hanging out and maybe the music is very diverse and the people are diverse, you've got Muslims.

You know, you've done a good job when the Muslims come out.

You've got you've got Asians God bless the Asians they come on out to and you have this incredible space where it's very diverse and then one idiot brings a gun and shoots their gun Maybe they don't hurt anybody.

Maybe they kill somebody and that's it.

It's over That one person is who you have to watch out for so if you're a business owner you got to be concerned about a couple of things obviously the market What is the economy doing?

Do people even have money for your product?

You got to be concerned about that

You also have to be concerned about risk Certain people bring a risk to your business to your license and if you have to do things to mitigate that risk Because you know that if this element takes over then you very well may lose your business and lose your investment I have known people that have

put themselves in permanent financial holds because they took a risk they were an entrepreneur they borrowed a bunch of money because they knew they just knew that this was going to be a successful concept bar restaurant nightclub concept they will never get out of debt because one person found somebody in their bar they had a beef with them and they shot them that's it liquor license not renewed

They're still on the hook.

That's what we don't understand if you own a bar or a restaurant You're living on borrowed money for a very very long time and the only way in which you can do two things pay that money back and then after all the money that you borrowed To redo the kitchen to redo the interior to put in new bathrooms.

You got to get it up to Fire code you got to make sure it's wheelchair accessible all that stuff costs money you might have borrowed 200 300 400 thousand dollars so you can have this real beautiful spot

that you can call your own and you open it up and then some idiot shoots somebody or you have a whole bunch of fights and now you lose your liquor license meaning your ability to repay your debt is gone and you will never be profitable because you lost your only road map to profitability and that was your license wouldn't you want to also make sure that element doesn't harm your investment now your wife is leaving you oh yeah fellas you think that she won't leave

You think she won't go broke lose your job.

She's the first one that's leaving first your liquor lice and then your woman and so if you can prevent that element From ending your damn marriage You can't call it racist There are several well documented cases of where a racial or ethnic minority often through music street fashion or youth culture

effectively commandeered the cultural meaning of a brand without the company's permission sometimes to the discomfort of its executives and we got to be mindful of this sometimes we as black people will find a place will find a space and we like it it's new it's innovative and it's you know something totally different and we adopt it

And let's say it never catered to black people ever before, but we find it and we just adopt this location.

Maybe it's a restaurant, maybe it's a nightclub, whatever it is.

But the owners never wanted us in there in the first place and they tolerate us for a very long time.

Then we bring our most sinister element and we know that when that element shows up, then that business is now in jeopardy.

How many of you are willing to sacrifice your life and your livelihood to cater to this sinister element, knowing that they don't care.

Not a damn thing about your business.

They don't care.

They will tear your business up.

They will fight in your business.

They will jump behind the bar and throw bottles at each other.

Who wants to cater to that?

And we can have a real conversation about this now because when somebody says, I don't want that element in my establishment, what do we do?

We call them racists.

And we have done a little bit too much of that.

This is in my opinion.

Some of y'all are still going to call everything that hurts your feelings or anything that.

that you dislike or anybody that tells you the truth, you're going to call them races.

We've cried wolves so much about everything being racist that nobody believes us anymore and

nobody literally

cares.

Nobody cares.

Go ahead and file an EEOC complaint right now.

See what the Trump administration does with that.

No one cares.

DEI gone, affirmative action gone.

Nobody cares.

Now we have to

Understand that criticism should be welcome.

It should be appreciated Sometimes there are opinions that don't coddle you sometimes people tell you the truth And you got to accept that for what it is instead of trying to shame the person that is being honest with you Hey, we don't want to cater to this element.

We don't want them here because we've seen what they have done.

They have left

a proverbial trail of tears of all of the places they've gone to.

And they've closed this business.

They destroyed this business.

There was a shooting here.

There was a fight here.

Who in the hell wants to cater to that?

And shout out to the people that do.

But even they know they got a shelf life.

They know they're on borrowed time before somebody gets shot.

That is the city in which we live in.

And eventually people are going to stop offering entertainment to our community.

They're just going to stop.

One of the Walgreens to close was at the one on 27th and North Avenue They said their clothes and some of the Walgreens were closing I thought because they were oversaturated because there's a whole bunch of other places where you can get Like your prescriptions and whatever Walgreens sells.

There's a whole bunch of other play You can go to you know picking saves and metro markets and you can get stuff online and there's Amazon whatever that Walgreens to close it was on 27th and North I don't know if it's closed yet, but they made their announcement that they were closing They said our employees don't feel safe coming to work

Can you blame them?

How many of you who love your families Your families depend on you for the money that you make and your income meaning your family wouldn't survive without you How many of you would be okay going to a place to work every single day and you remember you need that job now you got to pay to rent you got to pay to mortgage you got to pay to build you got to feed your churn

But imagine the place in which you work.

You don't feel safe.

Let's imagine your car's been stolen.

You might have been robbed before You can't blame them for prioritizing the safety of their employees, but that's something that we're gonna have to deal with There are consequences and I told people there's gonna be consequences.

You're gonna see more consequences.

You just wait

Wait until the Republicans really get a hold and start involving themselves in this gubernatorial election.

You think they're not going to broadcast the images of Brady Street and Water Street and all the mayhem and the chaos that took place in the city of Milwaukee?

You know what they're going to say?

This is David Crowley's Milwaukee and it's going to scare these white folks to death.

Hell, it scares us to death.

We're going to have to deal with it.

There will be consequences.

So instead of us just.

Talking about it and shaming it.

We are all going to feel the consequences of it.

Now, do I have a solution for it?

Because some of these people are adults.

You can't tell an adult not to congregate in the public space.

You can't.

You can put more regulations, I suppose.

Maybe you can put up more rules.

You can make some places less pedestrian friendly, I suppose.

You can maybe.

Reinforce loitering laws and you can maybe give out a whole bunch of tickets that again will probably never get paid But there are going to be consequences to this so I think the smallest part of this is a bar saying we don't want these hip-hop artists being played We have a much bigger problem that we don't want to deal with and we can't continue to say the people that don't want to offer this sinister element of our culture I'm not saying the other Racial groups don't have that sinister element, but I'm not concerned about them.

I let them handle

their business.

We got to handle our business differently because we are the plurality minority in the city of Milwaukee.

We got to take a hell of a lot more responsibility for who we are and our image because if we can't get a hold on this, then people are going to be less likely to offer us opportunities.

They aren't.

This is our responsibility.

If a bar says, yeah, we don't want to cater to this element anymore, we can't call that bar racist because here's the thing that bark, but okay, have them at your house then.

No, we don't want him over here.

We don't want him at our house So then why should the bar have to cater to him?

And then why do we use that gotcha moment?

Like oh, you don't want certain black people with your bar.

You're a racist That's why I offered the lady Leslie month tomorrow to come on the show.

I want to hear her side of the story I actually want her to be honest.

Yeah, some of these blacks were messing everything up.

We don't want him here anymore How could y'all get mad at that because we would say the exact same thing

But I mean coming from a white person, of course, it's racist right take brain come back Gonna talk about a couple of brands This is crazy Timberland boots I got three pictures here Two of them are of notorious bi G and one he's looks like he's with he's with his crew and he's standing in front of a liquor store and Then here I got a picture of Tupac and I got a third picture

Notorious b.i.g.

He's wearing big baggy jeans a white t-shirt a big old gold chain and a red leather jacket He's holding on he's holding a cane and in all three pictures these men both Tupac and Biggie Are wearing Timberlin boots Timberlin was a brand that was adopted by African-American urban culture and Timberlin as a brand was a hey What are you blacks doing?

These are work boots you blacks don't work.

Why are you?

And they're crazy having some Timberland boot like they're meant to be.

I love Timberland boots.

I love them.

I love the way they look.

I love the way they feel their quality.

I love me some.

In fact, you know what I do every single year.

I reward myself with a new fresh pair of Tim's.

Every year I get me a new pair of Tim's steel toe Tim's too.

So if you got to kick somebody in the nuts, it'll really sting.

Now you got to get you a good steel toe boot.

But I will say this, they make metal detectors go nuts.

I learned that a long time ago because I can go to a lot of Bucks games.

Well, if Bucks games oftentimes are in the wintertime.

And I go to a Bucks game, I go through the metal detector.

Sir, can you empty your pockets?

My pockets are empty.

OK, no

problem.

Go back through.

Sir, step aside.

We have to want you.

And they want me.

They want the chest and the belly and they want my ass.

I don't got a lot of ass.

That's what I'm lacking at.

I ain't got no kind of ass.

I don't get this quite right.

Xavier told me to do more squats.

I mean, I don't want that much ass.

I don't want to have a voluptuous booty because I might attract the wrong crowd if you know what I mean.

But then they get down to my shoes.

I said, oh, oh, I'm wearing steel toe boots.

Take your shoes off right now.

Now imagine at the metal detector at the damn five serve forum and I'm standing there.

in my socks like I'm a terrorist at the airport because I'm not wearing these anymore.

So there you go.

But I love Timberland boots, but Timberland didn't market to us and they're like, why are you blacks wearing our finely crafted work boots?

And it was crazy as Timberlands are designed to get dirty.

But if I have so much of a speck of dirt on my Timbs, if I can't clean it, I got to get a new pair.

Ain't that wild?

I know I'm wasteful, but what can I say?

I like what I like.

The truth with Sherwin Hughes on 101.7 FM will be right back.

The truth with Sherwin Hughes returns after this on 101.7 The Truth.

The Truth app and 101.7 The Truth dot com.

This is The Truth with Sherwin Hughes on 101.7 The Truth.

The Truth app and 101.7 The Truth dot com.

This music's coming

back.

Since y'all love old school hip hop so much, maybe I'll just play it on this show.

Open up a nightclub.

My nightclub would have to be 60 plus.

Geriatric only.

Only thing we're gonna serve is milk and magnesium, a little bit of orange juice, ginger ale, wheelchair ramps everywhere, handicap accessible bathrooms.

I have a special arthritis section.

Talk to someone who would probably be my first customer.

Hello, Bob.

Hello, Sherwin.

Bob, I'm

worried about you.

Let me start off by saying I'm real concerned about you now.

I'm worried.

We need to get you some help now.

I heard you was at the damn casino gambling like a fool sitting there by yourself

One arm

bandit sitting there in front of the damn one arm bandit Bob you don't need to be going to no casino now you wasting your money

You have seen my man, baby, I was happy to see him man Let me explain

please do

what we went through what they've gone through

It comes to a conclusion that the consequences of them uprising about institutional racism goes into rep.

And they say things that aggravates white people.

They just do.

And that's why they don't want them in these.

around you because they just saying what cause the consequences is going to jail getting killed or whatever.

So they put it in the left.

Let me say those things.

And it's like, it aggravated me when you told Linda, say blacks only.

She can say whites or blacks.

You know you're not a racist.

So if she wanted to say the good white people and the black people, she ought to be able to say that show, you know, and when it comes, Bob, white folks,

white folks ain't speaking to her.

They ain't saying hi to her.

They're not welcoming her.

They're not saying good morning to her.

Why is she providing grace to people that provide none of us?

See, we got to stop doing it.

We got to stop bending over backwards and be glutton for punishment to appease white folks.

Bob, I don't know what I need to do or what I need to say.

They can't stand us.

If we are lucky, they tolerate us, but we got to be okay with that.

So we think by inviting them to the barbecue and being real nice to them and doing a little shucking and a little jo- Oh, yes, sir!

Oh, I sure will do that for you, sir.

We think that that's going to get us some kind of favor.

It is not.

We need to be much more concerned about who we are, what we are doing, and the kind of culture that we are putting out to the world.

We ain't got to say good morning to white folks, because they show nothing saying good morning to us.

Sure, there's integration whether you like it or not.

White people are marrying black people and black people are marrying white people.

And you're not a racist, so you can- I never said that I

was, Bob, but because I want to protect my culture and my people from the evils that for some reason we don't seem to recognize, I don't know what more needs to happen to us.

We don't got to be accommodating to them because they're not accommodating us and I don't care who marries who they ain't got nothing to do with You can marry whoever you want to you can date whoever you want to at the end of the day Bob They still prevent our success.

So we ain't got to say good morning to them.

They ain't saying good morning to us They're not inviting us

to

barbecue.

All right, Bob.

Let me ask you this when's the last time a white person invited you to a barbecue?

Potato salad with raisins in it Bob.

I need to know give me a date

when Sherman that white producer you got he's one of the good white people

I

don't

have a white producer Bob.

Where does he even get that from?

Okay There was a white one

that I used to gamble with.

On a regular basis.

You know, I didn't mess with her.

She didn't mess with me.

And she gambled at a lounge near her house in Waukesha.

She said she hadn't seen no blacks until she was 20.

Bob, what the hell was you doing with her?

You gonna get lynched?

gambling, I talked to her and then all of a sudden we started gambling together.

Once in a while, whenever I went, you know, because she was cool and she was, you know, she was a white woman.

Did you

go pick her up?

How did y'all get to the casino?

Did you meet at the casino that you

used to go pick her up?

Yeah, she drove her car.

I drove my car, Sherwin.

Let me finish this quickly.

The white woman, she gambled at the lounge next door.

or a block down and they had a few machines there.

And so she gambled there and won some money and they wouldn't give it to her right then.

They gave it to her later.

So we gambled together and I was taking her to that place where she picked up her money and she said, no, you don't, I don't want you to go in.

Cause I was going in with her and I said, why not?

And she said, no, I just don't want you to go in.

because they're probably saying the n-word and saying all kind of things.

People need to interact with people and she had a tuple act and I was in the mood and I said, let me move upstairs to your tuple act.

She wouldn't let me because her neighbors would tear her

up.

Bob, you try to move in with the white gambling lady.

Okay, the top floor.

I'm not messing with him.

You know,

why was you trying to move into the apartment with the white lady?

Cuz I was gonna move from this place cuz they had mice and I was gonna move and so She wouldn't let me cuz her neighbors would tear her up about a black question.

You know, she's

My point

this woman wouldn't let you go into the place to collect the gambling money You wanted to move in with her and she says no that means that you weren't wanted Bob You were not wanting you got evidence of that on more than one occasion.

No continue your story We're the white woman at now.

You still be gambling with

it No, no, no, she's gone in a nursing home.

I don't know what she did or whatever I feel bad because she was a little older than me

She didn't want me to get in any kind of aggravation and she didn't want to get in any aggravation You know so Bob, I need you to

understand what you just said.

You know what the aggravation is?

That you were born black How is that not offensive to you?

You're not offended by that that she couldn't take you certain places or she didn't want to be seen with you and you certainly couldn't live with her because you are black

Why are you accommodating somebody like that?

I get it.

Y'all used to gamble and have your little fun.

But at the end of the day, she made it clear you were not welcome nor wanted in some of her spaces.

Here's here's how it is, Chairman.

I went to one real estate because I wanted to buy in Bensonville.

They said, why don't you buy and make what a bill would?

I left.

I didn't even say no.

I went to the second real estate person.

They said the same thing.

And I just left.

I didn't I didn't pay it no mind.

They were racist.

I didn't pay no mind.

The third was a white guy from a little state.

He said, yeah, I'll get you that place.

And he got me that place.

And it was very expensive.

I was only 22.

I don't pay no mind racism.

I just, you know, I'm fortunate because in the wrong place at the wrong time, I could get killed.

I could

exactly what your naive would say.

Well, I think it's very sweet and endearing when these people are trying to tell you something.

It is in our best interest to listen because we know that we're very nice people and we treat everybody with dignity and respect.

But that doesn't matter to them.

They still

can't be like them.

But he's

asking you to be like them.

But sometimes

when you're writing it on

the wall, we need to read it.

That's all I'm saying.

How accommodating we will be to them blows my mind.

And let me tell you why, because black folks won't even be that accommodating to other black folks.

If I'm lying, I'm dying.

I don't pay it.

No, mine.

No, I couldn't go into the bar with her.

Why he's trying to live with her?

This something's going on there.

I don't that's I don't like that.

That was something weird now.

At some point, you probably.

Should say maybe would shank shouldn't hang out anymore Mary maybe if Okay, that's was he trying to prove a point.

Well, I guess he ignores racism Sometimes we're lucky enough to get a warning other times we are not And if you are getting the warning They're not kidding if somebody says hey

Stay in the car.

You're not welcome here.

Here's what you got to ask yourself.

Okay?

Why are you why does that?

Why are you with a white person?

That is segregating you because that white person like you know what no no if Bob if you can't come in then I'm not coming in here either No, I'm not gonna frequent this.

That's what the white woman should have did that.

No, you keep your black ass in the car I'ma go in here.

This is my people in here.

Why would you want?

to hang out with a white person that makes excuses for other racist white people.

Now her and Bob found some kind of little connection.

They both was little addicted gamblers, which is kind of sweet.

She was older than him, so I'd imagine she's probably 200, she probably owned slaves if she older than him.

But wouldn't that bother you if your white friend says, no, you stay in the car.

You're not welcome in here.

Then you shouldn't feel welcome in there either.

That's just the standard that I have.

I wish one of my white friends would tell me to stay in the car sure when you we're gonna go to this restaurant and have dinner You stay in the car and we don't we don't think it's a good idea if you come in there I'd have to ask them Well, why do you think it's a good idea to eat there if I'm not welcome and I'm your friend I'm someone you spend time with but you are telling me you're going to hang out with people that don't like me Well, then you probably don't like me.

No,

no, no, it's not like that sure It's just you know What they're gonna use the n-word

Are you going to say something to them about their use of the Internet?

Well, no, I'm not.

I'm not going to do that.

Us being accommodating to them has never helped our cause.

What it does is it shows submission.

And when black people submit and we're overly accommodating to them, they have no motivation to change.

It's very, very simple.

All right.

Okay then, everybody happy?

Bob thought, he must have thought, when was the last time we even had a white producer?

I've never had one, so temporarily I had Andrew for like, Andrew maybe produced two of my shows.

Okay.

Apparently I'm white.

Bob didn't take his pills, that's, you can't, and he's getting worse.

Eventually we're gonna have to stop taking his calls, because the fact that real estate agents

Steered him.

Maybe it was a black neighborhood in Chicago.

He said, oh, I didn't pay it.

No mind.

Wouldn't you want to find a black real estate agent at that point?

I'm just saying if they're trying to steer you, which, by the way, what they did was illegal.

And maybe I'm different because I can't be too accommodating to someone who will disrespect me in front of my face.

I'm take break.

Come back.

Timberland boots I can't stop buying them.

I gotta have them But Timberland never wanted the black customer well too bad you got one Because they're a nice boot Xavier.

Do you have any Timberlands?

I have never owned a pair of

Timberlands.

Oh Great now.

I'm over here buying Timberlands and driving the Tesla.

Look at me Yikes The Tesla I have no regrets None Every time I put it in self-driving

Tesla.

Take

me to the restaurant.

Aye aye captain.

I'm getting rid of Starlink.

You don't like it.

Upload the upload uploading processing is very slow like dial up slow.

You know what it's for?

It's for like rural remote areas in the city.

You have a lot of options for for internet, but it's for people.

So they have one they offer where I can have it in my car, where I can have high speed.

I don't travel that much.

If I'm traveling from state to state doing a bunch of road trips, then it might make a lot of sense.

But if you live in an urban area, you have a lot of options for internet.

But I'm glad that you tried it, because you're saving me from having to get it.

All right, let's take a break, shall we?

The truth with Sherwin Hughes will be right back.

The truth with Sherwin Hughes returns after this on 1017 the truth the truth app and 1017 the truth comm You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth comm

Out between 9 a.m.

and noon Monday through Friday on one on one point seven to truth and on the YouTube on one on one seven the truth That's when the freaks come up LT says what is our motivation to change?

Businesses will change the music the food in order to keep their establishments But black folks will keep acting a fool at the next establishment.

So here's the thing.

You don't have to change at all

You can be exactly who you are.

Black folks can continue doing whatever it is you're doing.

My thing is don't go where you're not welcome.

I'm not in favor of, now obviously violent behavior needs to stop no matter who the person is.

But I think black folks have this fantasy of the good Negro and the model minority in our mind.

We think that if we follow their rules and if...

We act as they do we talk the way they do we dress the way they do and we follow all the rules that they prescribe All you were doing is you are acquiescing a white supremacy and sometimes you you have to right because it's their colony that we live on But the model minority is a myth Because even if you are successful

They're going to question your success.

So even if we follow all the rules and we do everything we possibly can to make white folks feel comfortable at best, they're tolerating us.

But here's here's the thing with us because we believe that if we follow those prescribed rules, because we have been bombarded by their rules since our inception into this country, it has been nothing but their rules.

And we think that if we just follow them, they're going to accept us.

No, it's tolerance because I can give you an example of a model minority.

That you would think would have changed their minds that his name is Barack Obama.

They hated him They hated him so much look where the country is right now because of Donald Trump So I want you to listen to me listen to me good Even if you follow all of the rules and you reach the pinnacles of what you believe is success They're gonna look at all of the measures that were put in place that you may or may not have taken advantage of to reach her success And they're going to take them away

College used to be damn near free.

In fact, the University of California system used to subsidize university education like they subsidize high schools and middle schools until black people started getting educational opportunities and had to be legally accepted into colleges and universities.

Now they're going to make you go into debt forever if you want a higher level of education.

We had affirmative action signed into by executive order with

John F. Kennedy, March 9, 1961.

Donald Trump just took that away.

They've gutted the Voting Rights Act because our own political sovereignty, I could argue, has helped black people get a fair shake, get more opportunities, get more government contracts, et cetera, et cetera.

Damn near all of Atlanta, including their airport, was built by nothing but black contractors.

So if black people have voted their way into success, take that away too.

Diversity equity and inclusion there have been a lot of businesses and companies and corporate boards that have Overlooked black people or they have been outright racist and who they select to lead and to run their companies Let's have a focus on making sure that black people get a fair shake.

We get too much of a fair shake We get too many opportunities and now all of a sudden they're taking DEI way I'm trying to give you an example because we think that if we just follow their rules and Do everything by the book like they say that they're gonna love us they never will they're literally trying to

run from us.

They've closed shopping malls, grocery stores, pharmacies.

Best example.

I can give his Olive Garden.

You guys remember when Olive Garden was in Brown Deer?

I'm like 76 and what is that?

No, not 76.

Like 85th and Brown Deer Road used to be a little Olive Garden over there.

You niggers.

They moved to Menominee Falls.

They just they just went further away.

They just

Well, that's because the whole strip mall died though

that all of God was on that all of God was the only thing over there for more than a decade It didn't die with the strip mall.

That target had been closed Everything at mr. Bees was over there on 86 from Brown Dero, but that Olive Garden was just hanging on No, we're gonna still hang out at brown dinner like nah

The Walmart on 76th and survey they're like no way We're getting out of here.

We're gonna move into brown deer.

I'd argue it's worse But we just we don't get it The best we can get Is tolerance or They try to manipulate us because

What we do as black people, if we find out a white person has been nice to us and gives us an opportunity, we make them like cultural icons.

We elevate them.

White person opens up a business in the black community to serve under privileged people.

We give them a damn Nobel Peace Prize.

But sometimes they manipulate us and take advantage of us like, let's start a black business because we want black people, we'll be a white.

A white investor said, oh, we want to offer a business or a job opportunity to a black person.

And they'll do so with sinister intentions.

You think I haven't seen it in media?

You know how many times I've been kicked around and shuffled around?

You know how many times I consider myself a radio host, but for some reason I just find myself on black-centered stations.

OK, fair enough.

You guys know the story of the previous 101.7 before Good Karma had it.

Two white boys that had a radio station on Brady Street Two white liberals from Madison hire me her hired Earl Ingram first and then they hire me With the expectation of because I heard it out of their mouth.

Well sure when we brought you and Earl over here Well, how come all the black businesses are not spending a bunch of money advertising on your black radio shows and then eventually what happened gone

Don't get me started on good karma brands.

It's too soon for that.

I'm still in a space now, but I got a whole bunch of stories to tell you about that.

Oh, we also come to find out that good karma brands has now changed their name to good karma sports.

Did you hear about that exam?

They just rebranded.

Oh, no, I didn't know.

Yeah, yeah.

Now they're good karma sports now because that's what their focus is going to be.

Shout out to the people over at TMJ because I don't know their days are numbered.

How are you going to be good karma sports and then still have

A talk one surviving talk radio brands.

I think the writing is on the wall for them, too But there was an attempt Let's start one on one seven the truth I don't think they believe that the truth would become what it became in a really short amount of time You know how long it takes for a brand new media outlet to actually penetrate and have some kind of worth and value We was on fire after like 18 months

The problem, though, is that good karma brands had one particular way of looking at marketing and advertising and did not have the cultural competency to understand the black community and our listenership and the way that we interact with our media.

They had no concept of that whatsoever and it was foreign to them.

The next thing you know, we're sold.

That's all right, though.

We're cool with Milwaukee black media.

We're doing okay over here so far.

Take a break, come back.

Timberland boots Timberland Didn't want you blacks To adopt their brand there's a whole bunch of other brands as well liquor brands also Sometimes we're not wanted But we may believe in our heart of hearts That if we accept them for all of their flaws and all of their racism Institutional and structural if we just forgive them and we're accommodating to them and we follow their rules

Maybe just maybe they'll love us.

They never will the best we can get is tolerance and even that has a shelf life the truth with Sherwin Hughes to be right back

The truth with Sherwin Hughes returns after this on one oh one seven the truth the truth app and one oh one seven the truth calm This is the truth with Sherwin Hughes on one oh one seven the truth the truth app and one oh one seven the truth calm

So you're a philosopher yes

Yes.

Yes.

lovely says via the YouTube chat.

Yep.

Look how white started treating Asians, the model minority group, especially after COVID came on the scene.

Ooh, that's a good example.

Asian people adopted a lot of white supremacist philosophies.

A lot of Asians don't like us as black folks.

because they thought and they believed that they were a little bit closer to whiteness and they really follow the model minority myth.

If they just do everything right and they don't get in any kind of trouble and they stay very quiet and they stay in the background and they get a great education that they will be accepted till COVID came.

We call them damn China virus.

That's not very nice of them, but that's how they are.

They're exceptionally deceptive.

Ladies and gentlemen, white supremacy is deceptive and it's also very elegant.

It's supposed to make you think it's not there.

They will let just enough of us in so they can still be familiar with who we are and how we operate and still be familiar with our culture enough just so they can start the next generation on Mar marginalizing black people They bring us in and we think that we're welcome and they'll use us as example and look at this black right here.

Look at this Look how perfect they are.

They got married and stayed married There's no baby mama no baby daddy here this one went to college

This one is a lawyer.

Look at this.

Look at this.

All of you other blacks be just like them.

And then at the end of the day, whoever these black people are that followed all the rules, you're still not going to get the promotion.

You're still not going to be named chairman of the board.

You're still not going to be the CEO, but they will use you as an example.

That's how it works.

It's very, very deceptive because so many of us, I think, are conditioned to believe that.

For them to be racist they actually have to hate us and say the n-word.

No, no, no, no, that's They have evolved from that the new racist Love being around black people Listen to our music adopt our fashion They do all the things because they're trying to better understand how they're gonna reinvent white supremacy and white nationalism

So they can continue to do what they have been doing, because I would argue over the last 500 years, it's worked really, really well for them, not so well for us.

So they have to continue to evolve.

Some of us think that racism stopped and it ended with Jim Crow.

I would say it got renewed after Barack Obama, because they realized that they had to retool.

And Trump is like, no, no, hire me.

I'll be your retribution.

Every now and again, you got to be mindful of this.

Richard Nixon did it in 1968.

Richard Nixon convinced racist segregationist pro Jim Crow Democratic southern states So you know the traditional red and blue map that we have now in presidential contest What is now red used to be blue?

Nixon was like look I'll make you all the deal southern states because I need you I Need your electoral college votes in order for me to be president

And a lot of the southern Dixie Crat Democrats were very angry at Lyndon Johnson, who was the successor to JFK, who really was the one pioneering the civil rights legislation from the presidential executive Oval Office.

It was Kennedy.

But then Kennedy had a bit of a bad day in Dallas.

He lost his mind and you know how that goes.

So Johnson was like, well, the least I can do is continue this man's legacy.

And Johnson did.

Johnson was from Texas and very much a Dixie Crat himself, but.

Johnson knew he was doing the right thing and he was staying in the legacy of his predecessor, which was John Fitzgerald Kennedy.

And the Southerners were very angry that one of their own was now forcing them to integrate and forcing them to have to hire black people they can no longer legally discriminate because of a number of different acts that were passed, including voting rights acts and civil rights acts.

Bear housing acts, all that stuff came in the Johnson administration.

So the 1968 presidential campaign comes up and Nixon was like, look, I know I'm a Republican.

I know we're the party that a hundred years prior we freed the slaves.

But Nixon said, I'm going to reinvent a new kind of racism because we can't do it the old way.

We can't say no niggers allow.

We can't say whites only can't do that.

That's all illegal.

We'll do something new and innovative and we will continue this great winning streak of white supremacy in the United States of America.

We'll have a war on drugs.

And people are like, wait a minute, how was that gonna work?

Because Nixon was like, trust me.

Reagan doubled down on it.

And so I just want you to look at the evolution of.

when it was over and it was Jim Crow and then the Jim Crow era ended but a new form of racism came in and there was some benefit at least temporarily for black people because we were getting more chances we were getting more opportunities we were looked at a little bit differently more colleges and universities were welcoming us even though we're going to be paying more for tuition because tuition used to be free the only reason why college is so expensive right now is the same reason why we don't have universal

health

care

Stop thinking that a damn socialist is gonna get you universal health care presidents have tried universal health care in the United States since the early 1900s And you know what has stopped it the fact that black people would qualify for or to know what that means Nobody gets it look at the countries that have it.

They're homogeneously white or they're usually all one race Very few countries of diversity, especially the kind of diversity United States has have universal health care because you don't want

your most marginalized, your poorest, and the minorities that you hate to be able to get universal health care, because that will make sure that we remain competitive.

That's why we don't have it.

No damn socialist is going to get it for you, because this is a racist country.

The truth with Sherwin Hughes will be back for hour

three.

Welcome to our two of the truth with Sherwin Hughes Adidas didn't ask for this song by the way, they didn't but what happened the shell toes became a Cultural icon you can even still rock a pair of shell toes right now in the year 2026 Shell toe Adidas suede Pumas with fat laces on all of the things those brands never asked for our participation now some brands were

much more accommodating and very happy that they found organically a new market because you know black people are trendsetters but what I don't like when we set our trends is that we'll take a benign white brand or a European brand and then we'll buy it put it in our music and now all of a sudden it's top fashion I don't like when we do that because we also expect to get some kind of compensation for that like oh nobody was drinking this before we put it in our music you owe us royalties and the company's like screw you blackie

You're the one that got drunk off a crystal and decided you want to put it in your music ain't got nothing to do with us But Adidas is a damn German Athletic wear brand in fact, we're saying it wrong the Germans say Adidas That's how they said it's German Most folks probably didn't even know that some of y'all probably thought run DMC invented Adidas.

They did not let's talk to D. Hello D. You're on one on one seven the truth.

How are you?

I'm

doing good

I've been driving Uber on the weekends for the last two summers.

So I'm downtown from 8 to 3 a.m.

every weekend.

Unless people frequent down there on Brady Street, they really shouldn't have an opinion about what they're trying to do down there to keep their businesses operating.

Because it's a mess, let me tell you.

What do you mean when you say it's a mess describe the mess for our listening audience?

What kind of mess do you see D?

Well A lot of the people they're not even going in bars or hanging out on the street So maybe this bar is seeing that that they just have people hanging out in front of the bar A lot of people are underage Which seems to be a big problem.

They should be giving out wristbands or something to keep underage kids from hanging out down there

There's people fighting.

There's shootings on the regular.

I mean, it's not just there.

Like it stays fair.

It just happened.

I drove by there Sunday night without even hearing that something happened.

I could already tell that something happened just by the people standing in the street.

So like there's a serious problem in this city.

And I think a lot of people are not seeing what's going on.

But you know, I will say that

This summer looks a little better than last summer when everyone was down on Water Street Like that was just that was chaos down there when they had to bring out the horses almost every weekend

And

you're saying

they're not doing that anymore on Water Street.

They're not bringing out the horses anymore

No, because most of the people went to Brady now and it's a it's a much smaller crowd now like there was it was almost all underage

kids down there on the water street last year.

Okay.

Maybe

they took away the trucks.

Yeah.

I mean, I'll be right in the middle of it.

It was it didn't make any sense.

All

right.

So let me say one more thing.

Okay.

Um, yeah, we they have to do something to clean up.

What's going on down there because I heard that there's bars tumble not renewing their licenses you understand so Unless people are down there and they see what's going on like who is complaining about this are these actually people who are going out or it's just somebody trying to Be an activist they think that this isn't racism this people trying to save their establishments You make a good try to say

it

Ladies and gentlemen, does that deserve more of a critical analysis?

If you don't want a certain element and you know exactly what I'm talking about when I talk about that element, you have it pictured in your mind.

And if you don't want that particular element, like a subculture, like a subgenre.

African-Americans you know who I'm talking about the ones that They don't care about somebody else's property.

They don't care about their behavior They will fight anywhere.

They'll fight in front of the police They just they don't care okay now that is not All African-Americans we know that in fact everybody knows that's not all of us, but that element does exist

If you don't want that element and you make some changes because you can do like a cultural analysis of what that element Gravitates toward maybe it's certain types of food Maybe it's a particular kind of music.

I'll let you do your own analysis, but you can figure out What attracts this element That quite honestly is dangerous and it drives away paying customers because a lot of you all

are not going to go to a play.

Some of y'all won't even go to a particular part of town because that element exists or that element may show up at any point in time.

Think about the businesses that are located in said part of town that are absolutely losing revenue because of this element.

I want you to really focus on what this element is and you don't want them around either.

You don't want to hang out with them.

You don't want to see them coming because they're problematic.

If you don't want that element, are you racist?

I need you to answer that question.

If there is an element that brings danger, treachery, and wanton destruction of property, they don't act appropriately when they're in public.

They have a propensity towards being angry

and

violent.

Now, this is not everybody, but you know who I'm talking about.

You don't even have to limit it to a race.

You might have a bar somewhere in some other part of Wisconsin that all of a sudden it gets adopted by a motorcycle gang or some Some bikers or something in the bar is like you know, we're just a little small town bar We cater to the families around here.

We have a nice little fish fry out here on Friday nights But for some reason this motorcycle gang Adopted our bar, you know, we're located right off the side of a highway and I guess some motorcycle people I'm just giving you another example that bar might say well, we're gonna take Waylon Jennings out of the jukebox

Or we're not going to serve Budweiser beer here anymore because that is what this element of people, these motorcycle gangs, that is what they drink.

Would that be considered racist?

Or would that be a business owner saying we have to make a different decision about what we are offering because what we were offering was bringing the wrong kind of element?

We have to start looking at things through a different lens.

If there is a particular element that we know is problematic and troublesome, and we talk about that element all the time because we're trying to figure out what the hell to do with them.

Where should they go?

Is their education lacking?

Do we offer them job training?

Do we tell them to get into the trades?

We don't know what to do with them.

Businesses don't know what to do with them either besides excise them.

So we know exactly.

What this is about, but we have to stop calling it racism when a destructive element takes over a space because that's what they do.

They colonize a space and they make other people feel unsafe.

Now again, this is not all people.

This is a small subset of people, but we all know this.

It only takes one.

You can have a wonderful festival where everybody gets together and has a good time and is diverse and people are getting along.

And they're meeting each other because we need places and spaces like that in Milwaukee because for too long, we've all lived in our separate spheres.

And when you live in your separate sphere, then generalizations and stereotypes become the rule of the day.

But when we have places where everybody can feel comfortable hanging out and maybe the music is very diverse and the people are diverse, you've got Muslims.

You know, you've done a good job when the Muslims come out.

You've got you've got Asians God bless the Asians they come on out to and you have this incredible space where it's very diverse and then one idiot brings a gun and shoots their gun Maybe they don't hurt anybody.

Maybe they kill somebody and that's it.

It's over That one person is who you have to watch out for so if you're a business owner you got to be concerned about a couple of things obviously the market What is the economy doing?

Do people even have money for your product?

You got to be concerned about that

You also have to be concerned about risk Certain people bring a risk to your business to your license and if you have to do things to mitigate that risk Because you know that if this element takes over then you very well may lose your business and lose your investment I have known people that have

put themselves in permanent financial holds because they took a risk they were an entrepreneur they borrowed a bunch of money because they knew they just knew that this was going to be a successful concept bar restaurant nightclub concept they will never get out of debt because one person found somebody in their bar they had a beef with them and they shot them that's it liquor license not renewed

They're still on the hook.

That's what we don't understand if you own a bar or a restaurant You're living on borrowed money for a very very long time and the only way in which you can do two things pay that money back and then after all the money that you borrowed To redo the kitchen to redo the interior to put in new bathrooms.

You got to get it up to Fire code you got to make sure it's wheelchair accessible all that stuff costs money you might have borrowed 200 300 400 thousand dollars so you can have this real beautiful spot

that you can call your own and you open it up and then some idiot shoots somebody or you have a whole bunch of fights and now you lose your liquor license meaning your ability to repay your debt is gone and you will never be profitable because you lost your only road map to profitability and that was your license wouldn't you want to also make sure that element doesn't harm your investment now your wife is leaving you oh yeah fellas you think that she won't leave

You think she won't go broke lose your job.

She's the first one that's leaving first your liquor lice and then your woman and so if you can prevent that element From ending your damn marriage You can't call it racist There are several well documented cases of where a racial or ethnic minority often through music street fashion or youth culture

effectively commandeered the cultural meaning of a brand without the company's permission sometimes to the discomfort of its executives and we got to be mindful of this sometimes we as black people will find a place will find a space and we like it it's new it's innovative and it's you know something totally different and we adopt it

And let's say it never catered to black people ever before, but we find it and we just adopt this location.

Maybe it's a restaurant, maybe it's a nightclub, whatever it is.

But the owners never wanted us in there in the first place and they tolerate us for a very long time.

Then we bring our most sinister element and we know that when that element shows up, then that business is now in jeopardy.

How many of you are willing to sacrifice your life and your livelihood to cater to this sinister element, knowing that they don't care.

Not a damn thing about your business.

They don't care.

They will tear your business up.

They will fight in your business.

They will jump behind the bar and throw bottles at each other.

Who wants to cater to that?

And we can have a real conversation about this now because when somebody says, I don't want that element in my establishment, what do we do?

We call them racists.

And we have done a little bit too much of that.

This is in my opinion.

Some of y'all are still going to call everything that hurts your feelings or anything that.

that you dislike or anybody that tells you the truth, you're going to call them races.

We've cried wolves so much about everything being racist that nobody believes us anymore and

nobody literally

cares.

Nobody cares.

Go ahead and file an EEOC complaint right now.

See what the Trump administration does with that.

No one cares.

DEI gone, affirmative action gone.

Nobody cares.

Now we have to

Understand that criticism should be welcome.

It should be appreciated Sometimes there are opinions that don't coddle you sometimes people tell you the truth And you got to accept that for what it is instead of trying to shame the person that is being honest with you Hey, we don't want to cater to this element.

We don't want them here because we've seen what they have done.

They have left

a proverbial trail of tears of all of the places they've gone to.

And they've closed this business.

They destroyed this business.

There was a shooting here.

There was a fight here.

Who in the hell wants to cater to that?

And shout out to the people that do.

But even they know they got a shelf life.

They know they're on borrowed time before somebody gets shot.

That is the city in which we live in.

And eventually people are going to stop offering entertainment to our community.

They're just going to stop.

One of the Walgreens to close was at the one on 27th and North Avenue They said their clothes and some of the Walgreens were closing I thought because they were oversaturated because there's a whole bunch of other places where you can get Like your prescriptions and whatever Walgreens sells.

There's a whole bunch of other play You can go to you know picking saves and metro markets and you can get stuff online and there's Amazon whatever that Walgreens to close it was on 27th and North I don't know if it's closed yet, but they made their announcement that they were closing They said our employees don't feel safe coming to work

Can you blame them?

How many of you who love your families Your families depend on you for the money that you make and your income meaning your family wouldn't survive without you How many of you would be okay going to a place to work every single day and you remember you need that job now you got to pay to rent you got to pay to mortgage you got to pay to build you got to feed your churn

But imagine the place in which you work.

You don't feel safe.

Let's imagine your car's been stolen.

You might have been robbed before You can't blame them for prioritizing the safety of their employees, but that's something that we're gonna have to deal with There are consequences and I told people there's gonna be consequences.

You're gonna see more consequences.

You just wait

Wait until the Republicans really get a hold and start involving themselves in this gubernatorial election.

You think they're not going to broadcast the images of Brady Street and Water Street and all the mayhem and the chaos that took place in the city of Milwaukee?

You know what they're going to say?

This is David Crowley's Milwaukee and it's going to scare these white folks to death.

Hell, it scares us to death.

We're going to have to deal with it.

There will be consequences.

So instead of us just.

Talking about it and shaming it.

We are all going to feel the consequences of it.

Now, do I have a solution for it?

Because some of these people are adults.

You can't tell an adult not to congregate in the public space.

You can't.

You can put more regulations, I suppose.

Maybe you can put up more rules.

You can make some places less pedestrian friendly, I suppose.

You can maybe.

Reinforce loitering laws and you can maybe give out a whole bunch of tickets that again will probably never get paid But there are going to be consequences to this so I think the smallest part of this is a bar saying we don't want these hip-hop artists being played We have a much bigger problem that we don't want to deal with and we can't continue to say the people that don't want to offer this sinister element of our culture I'm not saying the other Racial groups don't have that sinister element, but I'm not concerned about them.

I let them handle

their business.

We got to handle our business differently because we are the plurality minority in the city of Milwaukee.

We got to take a hell of a lot more responsibility for who we are and our image because if we can't get a hold on this, then people are going to be less likely to offer us opportunities.

They aren't.

This is our responsibility.

If a bar says, yeah, we don't want to cater to this element anymore, we can't call that bar racist because here's the thing that bark, but okay, have them at your house then.

No, we don't want him over here.

We don't want him at our house So then why should the bar have to cater to him?

And then why do we use that gotcha moment?

Like oh, you don't want certain black people with your bar.

You're a racist That's why I offered the lady Leslie month tomorrow to come on the show.

I want to hear her side of the story I actually want her to be honest.

Yeah, some of these blacks were messing everything up.

We don't want him here anymore How could y'all get mad at that because we would say the exact same thing

But I mean coming from a white person, of course, it's racist right take brain come back Gonna talk about a couple of brands This is crazy Timberland boots I got three pictures here Two of them are of notorious bi G and one he's looks like he's with he's with his crew and he's standing in front of a liquor store and Then here I got a picture of Tupac and I got a third picture

Notorious b.i.g.

He's wearing big baggy jeans a white t-shirt a big old gold chain and a red leather jacket He's holding on he's holding a cane and in all three pictures these men both Tupac and Biggie Are wearing Timberlin boots Timberlin was a brand that was adopted by African-American urban culture and Timberlin as a brand was a hey What are you blacks doing?

These are work boots you blacks don't work.

Why are you?

And they're crazy having some Timberland boot like they're meant to be.

I love Timberland boots.

I love them.

I love the way they look.

I love the way they feel their quality.

I love me some.

In fact, you know what I do every single year.

I reward myself with a new fresh pair of Tim's.

Every year I get me a new pair of Tim's steel toe Tim's too.

So if you got to kick somebody in the nuts, it'll really sting.

Now you got to get you a good steel toe boot.

But I will say this, they make metal detectors go nuts.

I learned that a long time ago because I can go to a lot of Bucks games.

Well, if Bucks games oftentimes are in the wintertime.

And I go to a Bucks game, I go through the metal detector.

Sir, can you empty your pockets?

My pockets are empty.

OK, no problem.

Go back through.

Sir, step aside.

We have to want you.

And they want me.

They want the chest and the belly and they want my ass.

I don't got a lot of ass.

That's what I'm lacking at.

I ain't got no kind of ass.

I don't get this quite right.

Xavier told me to do more squats.

I mean, I don't want that much ass.

I don't want to have a voluptuous booty because I might attract the wrong crowd if you know what I mean.

But then they get down to my shoes.

I said, oh, oh, I'm wearing steel toe boots.

Take your shoes off right now.

Now imagine at the metal detector at the damn five serve forum and I'm standing there.

in my socks like I'm a terrorist at the airport because I'm not wearing these anymore.

So there you go.

But I love Timberland boots, but Timberland didn't market to us and they're like, why are you blacks wearing our finely crafted work boots?

And it was crazy as Timberlands are designed to get dirty.

But if I have so much of a speck of dirt on my Timbs, if I can't clean it, I got to get a new pair.

Ain't that wild?

I know I'm wasteful, but what can I say?

I like what I like.

The truth with Sherwin Hughes on

101.7 FM will be right back.

on 1017 The Truth, The Truth app and 1017TheTruth.com.

Since y'all love old-school hip-hop so much, maybe I'll just play it on this show.

Open up a nightclub.

My nightclub would have to be 60-plus, geriatric only.

Only thing we're gonna serve is milk and magnesium, a little bit of orange juice, ginger ale, wheelchair ramps everywhere, handicap-assessable bathrooms, and have a special arthritis section.

Talk to someone who would probably be my first customer.

Hello, Bob.

I'm worried about you.

Let me start off by saying I'm real concerned about you now.

I'm worried We need to get you some help.

I heard you was at the damn casino gambling like a fool sitting there by yourself

One arm

bandit sitting there in front of the damn one arm bandit Bob, you don't need to be going to no casino now.

You wasting your money

You have seen my man, baby, I was happy to see him man

Let me explain.

What we went through, what they've gone through, it comes to a conclusion that the consequences of them uprising about institutional racism goes into rap.

And they say things that aggravates

white people.

They just do.

And that's why they don't want them in these lounges, because they just saying what the consequences is going to jail, getting killed, whatever.

So they put it in the rep.

Let me say those things.

And it's like, it aggravated me when you told Linda,

Say blacks only she can say whites or blacks.

You know, you're not a racist So if she wanted to say the good white people in the black people, she ought to be able to say that show You know and when it comes Bob white folks

and white folks ain't speaking to her they ain't saying hi to her they're not welcoming her they're not saying good morning to her Why she providing grace to people that provide none of us see we got to stop doing it.

We got to stop bending over backwards

and be glutton for punishment who appease white folks.

Bob, I don't know what I need to do or what I need to say.

They can't stand us.

If we are lucky, they tolerate us, but we got to be okay with that.

So we think by inviting them to the barbecue and being real nice to them and doing a little shucking and a little jo- Oh, yes, sir.

Oh, I sure will do that for you, sir.

We think that that's going to get us some kind of favor.

It is not.

We need to be much more concerned about who we are, what we are doing, and the kind of culture that we are putting out to the world.

We ain't got to say good morning to white folks, because they show nothing saying good morning to us.

Sure,

there's integration whether you like it or not white people are marrying black people and black people are marrying white people and you're not a racist so I never said that

I was Bob but because I want to protect My culture and my people from the evils that for some reason we don't seem to recognize I don't know what more needs to happen

We don't got to be accommodating to them because they're not accommodating us and I don't care who marries who they ain't got nothing to do with You can marry whoever you want to you can date whoever you want to at the end of the day Bob They still prevent our success.

So we ain't got to say good morning to them.

They ain't saying good morning to us They're not inviting us

to barbecue.

All right, let me ask you this when's the last time a white person invited you to a barbecue?

Potato salad with raisins in it Bob.

I need to know give me a date

when Sherman that white producer you got he's one of them good white people

I

don't

have a white producer Bob.

Where did you even get that from?

Okay There was a white one

that I used to gamble with.

On a regular basis.

You know, I didn't mess with her.

She didn't mess with me.

And she gambled at a lounge near her house in Waukesha.

She said she hadn't seen no blacks until she was 20.

Bob, what

the hell was you doing with her?

You gonna get lynched?

Gambling, I talked to her and then all of a sudden we started gambling together.

Once in a while, whenever I went, you know, because she was cool and she was, you know, she was a white woman.

Did you

go pick her up?

How did y'all get to the casino?

Did you meet at the casino to use to go pick

her up?

Yeah, she drove her car.

I drove my car, Sherwin.

Let me finish this quickly.

The white woman, she gambled at the lounge next door.

or a block down and they had a few machines there and so she gambled there and won some money and they wouldn't give it to her right then, they gave it to her later.

So we gambled together and I was taking her to that place where she'd pick up her money and she said, no, you don't, I don't want you to go in.

Cause I was going in with her and I said, why not?

And she said, no, I just don't want you to go in.

Because they're probably saying the n-word and saying all kind of things.

People need to interact with people.

And she had a two crack.

And I was in the mood.

And I said, let me move upstairs to your two crack.

She wouldn't let me.

Because her neighbors would tear

her up.

Bob, you're starting to move in with the white gambling lady.

Okay, the top floor.

I'm not messing with him.

You know,

why was you trying to move into the apartment with the white lady?

Cuz I was gonna move from this place cuz they had mice and I was gonna move and so She wouldn't let me cuz her neighbors would tear her up about a black question.

You know, she's

My point

this woman wouldn't let you go into the place to collect the gambling money You wanted to move in with her and she says no that means that you weren't wanted Bob You were not wanting you got evidence of that on more than one occasion.

No continue your story We're the white woman at now.

You still be gambling with it

No, no, no, she's gone in a nursing home.

I don't know if she did or whatever I feel bad because she was a little older than me

She didn't want me to get in any kind of aggravation and she didn't want to get in any aggravation You know so Bob I need you to

understand what you just said.

You know what the aggravation is?

That you were born black How is that not offensive to you?

You're not offended by that that she couldn't take you certain places or she didn't want to be seen with you and you certainly couldn't live with her because you are black

Why are you accommodating somebody like that?

I get it.

Y'all used to gamble and have your little fun.

But at the end of the day, she made it clear you were not welcome nor wanted in some of her spaces.

Here's here's how it is, Chairman.

I went to one real estate because I wanted to buy in Bensonville.

They said, why don't you buy and make what a bill would?

I left.

I didn't even say no.

I went to the second real estate person.

They said the same thing.

And I just left.

I didn't I didn't pay it no mind.

They were racist.

I didn't pay no mind.

The third was a white guy from a little state.

He said, yeah, I'll get you that place.

And he got me that place.

And it was very expensive.

I was only 22.

I don't pay no mind racism.

I just, you know, I'm fortunate because in the wrong place at the wrong time, I could get killed.

Bob, that's

exactly what your naive would say.

Well, I think it's very sweet and endearing.

When these people are trying to tell you something, it is in our best interest to listen because we know that we're very nice people and we treat everybody with dignity and respect.

But that doesn't matter to them.

They still

can't be like them.

No, but nobody is

asking you to be like them.

But sometimes

when you're writing it on

the wall, we need to read it.

That's all I'm saying.

How accommodating we will be to them blows my mind.

And let me tell you why, because black folks won't even be that accommodating to other black folks.

If I'm lying, I'm dying.

I don't pay it.

No, mine.

No, I couldn't go into the bar with her.

Why he tried to live with her?

I did something's going on there.

I don't that's I don't like that.

That was something weird now.

At some point, you probably.

Should say maybe would shake shouldn't hang out anymore Mary maybe if Okay, that's was he trying to prove a point.

Well, I guess he ignores Racism sometimes we're lucky enough to get a warning other times we are not And if you are getting the warning They're not kidding if somebody says hey

Stay in the car.

You're not welcome here.

Here's what you got to ask yourself.

Okay?

Why are you why does that?

Why are you with a white person?

That is segregating you because that white person like you know what no no if Bob if you can't come in then I'm not coming in here either No, I'm not gonna frequent this.

That's what the white woman should have did that.

No you keep your black ass in the car I'ma go in here.

This is my people in here.

Why would you want?

to hang out with a white person that makes excuses for other racist white people.

Now her and Bob found some kind of little connection.

They both was little addicted gamblers, which is kind of sweet.

She was older than him, so I'd imagine she's probably 200, she probably owned slaves if she older than him.

But wouldn't that bother you if your white friend says, no, you stay in the car.

You're not welcome in here.

Then you shouldn't feel welcome in there either.

That's just the standard that I have.

I wish one of my white friends would tell me to stay in the car sure when you we're gonna go to this restaurant and have dinner You stay in the car and we don't we don't think it's a good idea if you come in there I'd have to ask them Well, why do you think it's a good idea to eat there if I'm not welcome and I'm your friend I'm someone you spend time with but you are telling me you're going to hang out with people that don't like me Well, then you probably don't like me.

No,

no, no, it's not like that sure It's just you know What they're gonna use the n-word

Are you going to say something to them about their use of the Internet?

Well, no, I'm not.

I'm not going to do that.

Us being accommodating to them has never helped our cause.

What it does is it shows submission.

And when black people submit and we're overly accommodating to them, they have no motivation to change.

It's very, very simple.

All right.

Okay then, everybody happy?

Bob thought, he must have thought, when was the last time we even had a white producer?

I've never had one, so temporarily I had Andrew for like, Andrew maybe produced two of my shows.

Okay, apparently I'm white.

Bob didn't take his pills, and he's getting worse.

Eventually we're gonna have to stop taking his calls, because the fact that real estate agents

Steered him.

Maybe it was a black neighborhood in Chicago.

He said, oh, I didn't pay it.

No mind.

Wouldn't you want to find a black real estate agent at that point?

I'm just saying if they're trying to steer you, which, by the way, what they did was illegal.

And maybe I'm different because I can't be too accommodating to someone who will disrespect me in front of my face.

I'm take break.

Come back.

Timberland boots I can't stop buying them.

I gotta have them But Timberland never wanted the black customer well too bad you got one There they're a nice boot Xavier.

Do you have any Timberlands?

I have never owned a pair of Timberlands.

Oh Great now.

I'm over here buying Timberlands and driving the Tesla.

Look at me Yikes The Tesla I have no regrets none Every time I put it in self-driving

Tesla.

Take me to the restaurant.

Aye aye captain.

I'm getting rid of Starlink.

You don't like it.

Upload the upload uploading processing is very slow like dial up slow.

You know what it's for?

It's for like rural remote areas in the city.

You have a lot of options for for internet, but it's for people.

So they have one they offer where I can have it in my car or I can have high speed.

I don't I don't travel.

I'm much like if I'm traveling from state to state doing a bunch of road trips, then it might make a lot of sense.

But if you live in an urban area, you have a lot of options for internet.

But I'm glad that you tried it because you're saving me from having to get it.

All right, let's take a break, shall we?

The truth with Sherwin Hughes will be right back.

You are listening to The Truth with Sherwin Hughes on 1017 The Truth, the Truth app, and 1017thetruth.com.

They come out between 9 a.m.

And noon Monday through Friday on one on one point seven the truth and on the YouTube on one on one seven the truth That's when the freaks come out LT says what is our motivation to change?

Businesses will change the music the food in order to keep their establishments But black folks will keep acting a fool at the next establishment.

So here's the thing you don't have to change at all

You can be exactly who you are black folks can continue doing whatever it is.

You're doing my thing is don't go where you're not welcome I don't I'm not in favor of not obviously violent behavior needs to stop no matter who the person is But I think black folks have this this fantasy of the the good the good Negro and the model minority in our mind We think that if we follow their rules and if

We act as they do we talk the way they do we dress the way they do and we follow all the rules that they prescribe All you were doing is you are acquiescing a white supremacy and sometimes you you have to right because it's their colony that we live on But the model minority is a myth Because even if you are successful

They're going to question your success.

So even if we follow all the rules and we do everything we possibly can to make white folks feel comfortable at best, they're tolerating us.

But here's here's the thing with us because we believe that if we follow those prescribed rules, because we have been bombarded by their rules since our inception into this country, it has been nothing but their rules.

And we think that if we just follow them, they're going to accept us.

No, it's tolerance because I can give you an example of a model minority.

That you would think would have changed their minds that his name is Barack Obama.

They hated him They hated him so much look where the country is right now because of Donald Trump So I want you to listen me listen to me good Even if you follow all of the rules and you reach the pinnacles of what you believe is success They're gonna look at all of the measures that were put in place that you may or may not have taken advantage of to reach her success And they're going to take them away

College used to be damn near free.

In fact, the University of California system used to subsidize university education like they subsidize high schools and middle schools until black people started getting educational opportunities and had to be legally accepted into colleges and universities.

Now they're going to make you go into debt forever if you want a higher level of education.

We had affirmative action signed into by executive order with

John F. Kennedy, March 9, 1961.

Donald Trump just took that away.

They've gutted the Voting Rights Act because our own political sovereignty, I could argue, has helped black people get a fair shake, get more opportunities, get more government contracts, et cetera, et cetera.

Damn near all of Atlanta, including their airport, was built by nothing but black contractors.

So if black people have voted their way into success, take that away too.

Diversity equity and inclusion there have been a lot of businesses and companies and corporate boards that have Overlooked black people or they have been outright racist and who they select to lead and to run their companies Let's have a focus on making sure that black people get a fair shake.

We get too much of a fair shake We get too many opportunities and now all of a sudden they're taking DEI way I'm trying to give you an example because we think that if we just follow their rules and Do everything by the book like they say that they're gonna love us they never will they're literally trying to

run from us.

They've closed shopping malls, grocery stores, pharmacies.

Best example I can give is Olive Garden.

You guys remember when Olive Garden was in Brown Deer?

On like 76 and what is that?

No, not 76.

Like 85th and Brown Deer Road used to be a little Olive Garden over there.

You niggers.

They moved to Monopoly Falls.

They just they just went further away.

They just Well, that's because the whole strip mall died though that all of God was on that all of God was the only thing over there for more than a decade It didn't die with the strip mall that target had been closed Everything at mr. Bees was over there on 86 and brown Europe that Olive Garden was just hanging on No, we're gonna still hang out and brown dinner like nah

The Walmart on 76th and survey they're like no way We're getting out of here.

We're gonna move into brown deer.

I'd argue it's worse But we just we don't get it The best we can get Is tolerance or They try to manipulate us because

What we do as black people, if we find out a white person has been nice to us and gives us an opportunity, we make them like cultural icons.

We elevate them.

White person opens up a business in the black community to serve under privileged people.

We give them a damn Nobel Peace Prize.

But sometimes they manipulate us and take advantage of us like let's...

Let's start a black business because we want black people we will be a bit of white or white investors Oh, we want to offer a business or a job opportunity to a black person and they'll do so with sinister intentions You think I haven't seen it in media You know how many times I've been kicked around and shuffled around you know how many times I as a I Consider myself a radio host, but for some reason I just find myself on black centered stations.

Okay fair enough

You guys know the story of the previous 101.7 before Good Karma had it.

Two white boys that had a radio station on Brady Street.

Two white liberals from Madison hired me, hired Earl Ingram first, and then they hired me.

With the expectation of, because I heard it out of their mouth, well sure, when we brought you and Earl over here, well how come all the black businesses are not spending a bunch of money advertising on your black radio shows?

And then eventually what happened?

Gone.

Don't get me started on good karma brands.

It's too soon for that.

I'm still in a space now, but I got a whole bunch of stories to tell you about that Oh, we also come to find out that good karma brands has now changed their name to good karma sports.

Did you hear about that exam?

They just rebranded.

Oh, no, I didn't know.

Yeah, yeah.

Now they're good karma sports now because that's what their focus is going to be.

Shout out to the people over at TMJ because I don't know their days are numbered.

How are you going to be good karma sports and then still have

One surviving talk radio brands.

I think the writing is on the wall for them, too.

But there was an attempt.

Let's start one on one, seven of truth.

I don't think they believe that the truth would become what it became in a really short amount of time.

You know how long it takes for a brand new media outlet to actually penetrate and have some kind of worth and value.

We was on fire after like 18 months.

The problem though is that good karma brands had one particular way of looking at Marketing and advertising and did not have the cultural competency to understand the black community and our listenership and the way that we We interact with our media.

They had no concept of that whatsoever and it was foreign to them.

The next thing you know, we're sold That's alright though.

We're cool with Milwaukee black media.

We're doing okay over here so far Take a break come back

Timberland boots Timberland Didn't want you blacks To adopt their brand there's a whole bunch of other brands as well liquor brands also Sometimes we're not wanted But we may believe in our heart of hearts That if we accept them for all of their flaws and all of their racism Institutional and structural if we just forgive them and we're accommodating to them and we follow their rules

Maybe just maybe they'll love us.

They never will.

can get his tolerance and even that has a shelf life.

The

truth with Sherwin Hughes will be right

back.

lovely says via the YouTube chat.

Yep.

Look how white started treating Asians, the model minority group, especially after COVID came on the scene.

Ooh, that's a good example.

Asian people adopted a lot of white supremacist philosophies.

A lot of Asians don't like us as black folks.

because they thought and they believed that they were a little bit closer to whiteness and they really follow the model minority myth.

If they just do everything right and they don't get in any kind of trouble and they stay very quiet and they stay in the background and they get a great education that they will be accepted till COVID came.

We call them damn China virus.

That's not very nice of them, but that's how they are.

They're exceptionally deceptive.

Ladies and gentlemen, white supremacy is deceptive and it's also very elegant.

It's supposed to make you think it's not there.

They will let just enough of us in so they can still be familiar with who we are and how we operate and still be familiar with our culture enough just so they can start the next generation on Mar marginalizing black people They bring us in and we think that we're welcome and they'll use us as example and look at this black right here.

Look at this Look how perfect they are.

They got married and stayed married There's no baby mama no baby daddy here this one went to college this one is a lawyer look at this look at the

All of you other blacks be just like them.

And then at the end of the day, whoever these black people are that followed all the rules, you're still not going to get the promotion.

You're still not going to be named chairman of the board.

You're still not going to be the CEO, but they will use you as an example.

That's how it works.

It's very, very deceptive because so many of us, I think, are conditioned to believe that.

For them to be racist they actually have to hate us and say the n-word.

No, no, no, no, no, that's They have evolved from that the new racist Love being around black people Listen to our music adopt our fashion they do all the things because they're trying to better understand how they're gonna reinvent white supremacy and white nationalism

So they can continue to do what they have been doing, because I would argue over the last 500 years, it's worked really, really well for them, not so well for us.

So they have to continue to evolve.

Some of us think that racism stopped and ended with Jim Crow.

I would say it got renewed after Barack Obama, because they realized that they had to retool.

And Trump was like, no, no, hire me.

I'll be your retribution.

Every now and again, you got to be mindful of this.

Richard Nixon did it in 1968.

Richard Nixon convinced racist segregationist pro Jim Crow Democratic southern states So you know the traditional red and blue map that we have now in presidential contest What is now red used to be blue?

Nixon was like look I'll make you all the deal southern states because I need you I Need your electoral college votes in order for me to be president

And a lot of the southern Dixie Crat Democrats were very angry at Lyndon Johnson, who was the successor to JFK, who really was the one pioneering the civil rights legislation from the presidential executive Oval Office.

It was Kennedy.

But then Kennedy had a bit of a bad day in Dallas.

He lost his mind and you know how that goes.

So Johnson was like, well, the least I can do is continue this man's legacy.

And Johnson did.

Johnson was from Texas and very much a Dixie Crat himself, but.

Johnson knew he was doing the right thing and he was staying in the legacy of his predecessor, which was John Fitzgerald Kennedy.

And the Southerners were very angry that one of their own was now forcing them to integrate and forcing them to have to hire black people they can no longer legally discriminate because of a number of different acts that were passed, including voting rights acts and civil rights acts.

Bear housing acts, all that stuff came in the Johnson administration.

So the 1968 presidential campaign comes up and Nixon was like, look, I know I'm a Republican.

I know we're the party that a hundred years prior we freed the slaves.

But Nixon said, I'm going to reinvent a new kind of racism because we can't do it the old way.

We can't say no niggers allow.

We can't say whites only can't do that.

That's all illegal.

We'll do something new and innovative and we will continue this great winning streak of white supremacy in the United States of America.

We'll have a war on drugs.

People are like wait a minute.

How was that gonna work?

He's Nixon was like trust me Reagan doubled down on it and so I just want you to look at the evolution of

when it was over and it was Jim Crow and then the Jim Crow era ended but a new form of racism came in and there was some benefit at least temporarily for black people because we were getting more chances we were getting more opportunities we were looked at a little bit differently more colleges and universities were welcoming us even though we're going to be paying more for tuition because tuition used to be free the only reason why college is so expensive right now is the same reason why we don't have universal health care

Stop thinking that a damn socialist is gonna get you universal health care presidents have tried universal health

Welcome to our three of the truth.

I'm Sherwin Hughes.

We're going all over the place today.

It's just disappointing that far too many of us still don't understand how they operate.

And we believe that if we change and modify our behavior, that that's going to lead to...

a change in the modification of theirs.

It's the opposite.

When we change and modify our behavior to whatever they want black people to be, I don't even know what it is, because I don't care.

But whatever they want us to be, whatever their stereotype is of what a black person is supposed to be, and whatever, they also don't want us to talk about our history, which is problematic.

You can have a great group of white friends.

Sit them down and ask them what they know about Juneteenth and what they know about Black History Month.

They're going to give you all sorts of disgusting, horrendous stereotypes.

But oh no, why are you talking about that stuff?

Why are you bringing up?

Oh, look at you.

Your hair hanging out with us.

That's what your white friends will say to you.

We're like, all right, fine.

You're right.

I don't need to know anything about my history.

But you can't graduate from a goddamn high school in this country if you don't know theirs.

See, that's a fundamental difference.

But we think that if we

If we change our behavior and we act a certain way, whatever that is, because the goalpost moves, how we're supposed to dress, whatever, how we're supposed to talk.

We have a debate over whether African American vernacular English is a thing or not.

But whatever it is that we're supposed to do to accommodate them, that doesn't mean that they become less racist.

That's proof that their system is working on us.

And we have acclimated to them.

Why would they change anything?

Why would they say, you know what, maybe we need to be more culturally sensitive, or maybe we need to have a little bit more empathy for the atrocities that have been committed.

A lot of times in the name of God, or in the name of whiteness, or in the name of whatever political party, to further strain African American progress, they're never going to look inward.

Why would they have to?

If we continue to change to accommodate them, they don't have to even look themselves in the mirror.

It is what it is, ladies and gentlemen.

It is what it is.

Timberland Boots!

This may be the best example for the argument.

Timberland's famous wheat-colored work boot wasn't exactly originally conceived as black urban fashion.

It was marketed as rugged footwear for construction workers, outdoorsmen, and blue collar consumers.

Then something happened that Timberland didn't orchestrate During the late 1980s and especially in the early 1990s Young black and Latino consumers in New York began wearing Timberlands as street fashion Rappers followed groups such as the Wu Tang Clan and boot camp click Help turn the boot into an unofficial uniform of East Coast hip

Timberland executive Jeffrey Schwartz, you already know what that last name.

Acknowledged years later that the company initially didn't understand what was even happening.

He recalled learning that teenagers were wearing the boots as fashion and essentially responding by saying they're

doing

what?

That's how it's written.

They're doing what?

He said the company didn't really understand hip-hop's relationship with Timberland until roughly 1994 or 1995.

More importantly, there was genuine tension.

In 1993, Schwartz told the New York Times that Timberland's advertising remained focused on its traditional customers and characterized the urban market as something the company didn't regard as necessarily sustainable.

His remarks generated accusations that Timberland wanted the money from black consumers without having them define the brand I gotta stop right there because we adopt something without the permission or without marketing from the original company, okay

Timberland didn't advertise in black media.

They didn't advertise in a source magazine and other avenues where hip-hop connoisseurs were getting their information.

They weren't doing that.

We found Timberland and it became a part of our culture, but then we get mad when black people are not the face of Timberland.

Timberland never wanted black people to be the face.

It's construction workers and blue collar workers and outdoorsmen.

That's the part that is perplexing to me.

We will arbitrarily pick a white brand and make it ours.

It'll be on our culture, on our music, and then get mad when the curators of that brand don't make us the face of the brand, because that's the calculated risk, because you have to wonder, okay, can we gamble on this urban market, sustaining us forever?

Let's say to Tim, let's say, you know what?

We're going to be the black boot.

We're going to embrace hip hop.

And we're going to come out with new fashions and new styles and we're going to hire, you know, hip hop artists to design Timberland boots from now until eternity.

What if black culture changes and Timberland says, you know what?

We went with the urban.

Culture you know black people adopted our boots.

We're gonna make black people the face of our boot But then what if black people stopped buying Timberlands in favor of another brand at the same time Timberland would have sacrificed their original customers that they probably spent Millions and millions of dollars trying to curate so you you sometimes can't do both you can't have a boot as an example Timberlands that caters to construction workers outdoorsmen

blue collar consumers and then have the shoe being featured in a biggie video.

Because those construction workers, outdoorsmen and blue collar consumers are going to say, oh, Timberlands are not for us anymore.

And they will then go find another brand.

Timberland has to be willing to risk their original market in favor of one that is, let's just say, inconsistent.

Now, hindsight being 2020, it may have been a good gamble for Timberland.

But they weren't willing to take it so if we Like a location in the city of Milwaukee like the garage and I don't know that the garage was any kind of like official Mecca for black hip-hop I come to find that out in light of recent events right and Because the garage didn't reach out to the black community and say hey We really want black hip-hop artists.

We're gonna play African-American centered cultural music here We want black consumers because the garage didn't do that.

They did not

We just happened to pick that place out of many and made it a mecca for our hip-hop artists and for the music to be played etc But if the original owners didn't want that and the original owners say you know what?

We're gonna change direction or we're not gonna play some of this music anymore Because you might be turning away some of our traditional foundational customers the garage and I had have been open for a very long time ladies and gentlemen

The phenomenon of African Americans now going there is relatively new.

So you have to think about the customers have been keeping that place open for let's say the last 35 or 40 years.

Is it worth it?

You got to ask yourself this question on a take race out of it, take culture out of it, take all that stuff out of it.

Is it worth it to sacrifice your foundational customers for a new customer that might be here today and go on tomorrow?

That's a business decision.

Remember businesses can't plan day to day.

They can't live check to check.

Businesses have to plan.

Decade to decade and if you sacrifice to say you know what black people are coming to the garage and you know They're spending money here.

Let's double down on the black community and you invest in black media because you're you're making a choice You're taking a risk.

You're gonna screw and just overlook and get rid of your traditional foundational customers, which were probably white Brady Street dwellers

They say screw you white people that have made us successful and allowed us to be in business for 30 years.

We're going to double down on this new black consumer group.

And then there's a shooting the very next day.

And your white customers like we're not coming back.

You traded us for this new black, younger urban element.

That's a stupid decision for a business to make.

You always stay with your foundation of who made you successful in the first place.

Now, if you get diverse customers, if they gravitate towards your space, I think you can pack yourself on the back because you're doing something right.

But you don't want to trade your traditional foundational customers.

For these new folks that basically came essentially out of nowhere or that are relatively new arrivals It's like the United States saying you know what bunch of Mexicans are over here screw it.

Everybody speaks Spanish We're gonna double down on the Spanish language because a whole bunch of Mexicans and people from an Argentina and South America and Central America and Costa Rica and Guatemala and Nicaragua They're all coming to the United States screw it school lunches in America now gonna serve tamales America ain't gonna do that

Now, America may accommodate other people, other nationalities and other races, but we're not going to double down on them.

It's the same thing and it's common sense.

I don't blame Timberland because sometimes with our cultural elements, there comes the downside and the two artists.

that are, I would argue, most responsible or at least the two artists that Timberlin looks at as really elevating their brand in black culture in the black community.

Our Tupac, the videos and the pictures that I have here in this article show Biggie.

Everybody and Biggie's crew in this picture right now, right now I'm looking at are wearing Timberlin's.

There's another picture of Biggie where he's, I think this isn't a one more chance video.

He's wearing Timberlin boots in that video.

And then there's a picture of Tupac in the middle.

Now, here's the thing about that.

Imagine if Timberland said, you know what?

Screw it.

Let's double down on hip hop.

Let's double down on Tupac and Biggie.

Let's make them brand ambassadors.

Both of them were murdered.

That don't make your brand look good.

Think about that.

If Timberland said, no, screw it.

We're going to go with this new, this urban ethos and we're going to support rappers and we're going to feature, you know, our Timberland boots on all these hip hop videos and the two.

Rappers that are most responsible for Timberland being elevated in Black culture have been murdered.

That, you know what I mean?

That's not a good look.

And why would you want to trade your traditional customer of the outdoorsmen, the blue collar worker, and the construction worker for hip hop artists?

Because sometimes hip hop artists get murdered and people could say, it was Timberland boots that they were wearing when they were murdered.

That don't make the brand look good.

Sometimes Black people are a risk.

But we know that as Black folks.

We sometimes...

Don't take risks on black consumers because black consumers are very very fickle We will change our mind on the drop of the hat think of anything that was popular even five years ago Even ten years ago that black people just loved it could be a liquor brand.

It could be a clothing brand What were we doing ten or fifteen years ago?

What were we wearing?

I bet you we're not still wearing some of that same stuff now We weren't wearing blint sea yoga like that back then What's the what's the one

Birkin bags, those are insane.

Goal yard, we weren't wearing goal yard like that 10 to 15 years ago.

Mason Margiela shoes that cost $2,000 and they're ugly.

We weren't wearing that stuff.

So doubling down on the black consumer is a calculator risk because we will change our mind and go in a different direction in six months.

Even our music.

We don't really make and some of you will argue with me on this.

Classic hip-hop doesn't exist anymore.

I can play music.

I've been playing music on today's show Some of which is almost 50 years old that got your heads nodding and this is 50 years old is hip-hop songs that came out last summer that nobody's even listening to anymore None of this stuff is classic anymore.

Nothing is classic.

Everything is throwaway This is a consumer economy.

Something will be hot for a single summer here.

I'm gonna give you give you a better example

I got examples.

I like you example Kendrick Lamar

I Forgot all about Kendrick Kendrick was real hot when he was dissing Drake now Drake has a three album comeback

But his music is classic

It's probably the best example of classic that we have from this modern era, but it's not going to compare to anything that I play it's not going to compare to

an LL Cool J, a Run DMC, a KRS one.

He may be one day mentioned amongst the greats, but it will never be considered classic like some of the stuff.

I could play Africa Bambada and Planet Rock and all the other stuff.

Even 30 years from now, that stuff is still going to be solidified as some of the best music ever created.

Kendrick Lamar will make to that status of the modern era.

He's probably the best that there is.

But even right now, I think his stars faded a little bit.

But like here, where's the song?

This song right

here

They go crazy for this song right next summer no one is gonna be listening to this because basically this song sucks But like this is an example of that throwaway music like it's hot right now Temporarily and what's gonna happen is people gonna play they're gonna play and they're gonna play it They're gonna get sick of it and they're never gonna play it ever again

Pink blush is not gonna be listed amongst the classics But that is the risk that you take with black culture.

It is some of it is so here today gone tomorrow Some of the black clothing brands that we used to buy especially in my era Cross color nobody wears cross colors anymore Nobody wears fat farm anymore Do people still wear a mark echo nope do people still wear in Nietzsche they do not

Here today gone tomorrow.

That is the nature of just modern consumerism But also black culture.

So if you have a place like the garage that says, you know what?

Let's embrace our black customers and we'll play their music and allow the DJs to play whatever it is There's a bunch of risks that you are taking and sometimes those risks are not good business decisions because you are going to get rid of your foundational customers in favor of a customer base that is transient and then also can bring an element of violence

When you are a business owner and most people that I talk to every single day are not They're not you instantaneously become more conservative you almost become more conservative Overnight because you got to be mindful of all of your money where your money is where your money is going The fees you have to pay the lawyers you have to hire and the taxes are gonna be levied on the services and the goods that you provide you instantaneously become conservative as a consumer you can be more liberal

But as a business owner that is risk averse You have to become more conservative you want to conserve What you have you can't take unnecessary risks on something that's not going to pan out and also as a business owner You can't think about what's hot right now.

Whatever you're doing as a business owner right now.

It's got to be hot in five years

It's got to be worthwhile in 10 years or you have to be able to pivot and get ahead of trends Which is damn near impossible to do because some of the stuff that's popular right now I never could have imagined 20 years ago Never could have imagined that the things that we are responding to right now and what we are buying right now would even be popular I Look at some of the stuff that I buy on Amazon.

I'm just like But I love Amazon.

You know what I bought yesterday from Amazon

a cordless vacuum You think I'd have a cordless vacuum I got tired of having to go to the car wash place Let's hit a gas station and paying a dollar seventy-five in quarters to be able to vacuum out my car.

I bought it I Got a core.

I've been going around my house vacuuming everything now cuz I got a little cordless vacuum from my car I just I'll vacuum you if you come to my house and if you look a little dusty All right, take a break

come back

There's a convention going on when am I might go

out?

I did Sorry about that getting ahead of myself.

So you guys know there's a convention going on at the Barrett Center You know Milwaukee is a city of conventions that we love to welcome many people here.

I Want to tell you who was in town because I noticed something I Don't want to be offensive.

I'm not an offensive person.

Am I I don't offend people.

No, not really But I noticed something

Yesterday at the third street market hall and I looked into it because it looked a little It looked different not bad, but just noticeably different What you say they were I Don't know what that is Well, I found out that there's a convention that's that's in town

It's the national I'm sorry.

No, no, no the international Jehovah's Witnesses conference is Isn't

one of

your listeners at Jehovah.

Oh, I've got many Jehovah's I Don't know what it is about the truth for sure when he was but Okay, so what I'm gonna do is this I'm gonna take a break.

I'm gonna come back.

I want to give you guys because it's it's kind of a mysterious religion

Y'all you don't make fun of the Jehovah's it's not funny.

Don't make fun of them.

They're They're witnesses to Obviously Jehovah, but we don't know a lot about them because they are They're kind of insular It's a very diverse religion.

I come to find that out today, but there's some details about it that I think non Jehovah's

are not aware of and because they've opted for Milwaukee and we should be proud that the Jehovah's feel comfortable coming to Milwaukee for their international convention.

There's people that say from 18 or 19 different countries.

So imagine a Jehovah knocking on your door in a different language.

That's diversity right there.

So we're going to talk about the Jehovah convention that's going to be going on at the Baird Center and some of them have arrived a little early.

I noticed some of them yesterday.

I'm like, you people look a little different, not bad, but just different.

So we're going to talk about the Jehovah's, but also those of you that have been listening to me.

With consistency.

May have heard me talk about a woman that I have affectionately nicknamed by her zodiac sign.

I call her Scorpio still lover to death.

We'll probably always love this one, but there's something very.

unique about her that makes it difficult for us to be ultimately compatible.

She was a Jehovah, but left.

And when you leave that religion, ladies and gentlemen, you cannot have contact with any member of your family that is still a witness and it's horrible.

Like she had to sneak she hadn't seen her brother in like 10 years because her brother was forbidden from even talking to his sister so she had to like that a sneak in like

go to Kansas City and go to some place where nobody would know where they were.

It's horrible.

And I have another very good friend who also left the witnesses that has left their family as well.

And I think that this religion, as they are having their convention in Milwaukee in the coming days, is one worthy of examination.

But isn't that one of the reasons why we offer the things to the diversity of people that we do in Milwaukee so we can get a better understanding of them?

But for the Jehovah's that have had the incredible courage to leave The religious trauma that they had to endure well because it takes a lot to leave because the risk is you're you're losing everybody you've ever loved like mothers and fathers don't talk to their Children anymore once you leave the religion.

That's not nice That isn't that's very mean, but it's a part of the doctrine That they adhere to so we're gonna

Talk about Jehovah's because you're gonna see him Now one of my friends was not very nice and I'm very mad at him for being very Disrespectful because he found out about the convention as well So he sent us a group text message and here's what the because I get the subject line When somebody sends me a text without having to read the whole message and there's all capital letters that said don't answer the door for a week I was like, oh no, what's happening?

And that was him telling me that the Jehovah's are you that's they don't even knock on doors like that anymore do they?

They still be knocking on doors.

I let them inside my house all the time.

You do?

I

believe it.

Yeah.

You do it to troll them, though.

No.

Yes,

you do.

You ain't believing what they're putting down.

Yeah.

You know, they almost converted me one time.

I

know you lying.

You almost don't even like religion.

You ain't get converted by no Jehovah.

It was two beautiful women and, you know, they almost got me.

Yeah, they almost got you not because they was Jehovah's they got you because you probably wanted some of that Cougar cat Jehovah's don't give up the Cougar cat.

You got

to be in a religion and marry them and then maybe ten years later They give you a taste huh?

You thought she was gonna crack

at Jehovah, huh?

Yeah, you know you come in the door with the robe on you know let him in not

a robe.

Yeah like some candles

I Got to take a commercial break cuz this is getting

weird

The truth with Sherwin Hughes will be right back

The truth with Sherwin Hughes returns after this on 1017 the truth the truth app and 1017 the truth comm You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth

comm

Jehovah's

Witnesses Conference closes several downtown

streets.

Oh, they're gonna have a party!

All right then.

Let's party with the Jehovah's Witnesses.

Several main thoroughfares in downtown Milwaukee are closed and will remain closed until September 1st to facilitate the 2026 International Convention

Jehovah's Witnesses Conference at the Baird Center this weekend.

I'm gonna let y'all know some of the Jehovah's Got Hair a little early.

Don't be panicked.

Don't be alarmed.

They're very nice people.

They might try to get you to convert and maybe some of you would be better people as Jehovah Witnesses.

The Jehovah's Witnesses is hosting around 5,000 guests.

from 19 different countries for its international convention starting on August 28th through August 30th in Milwaukee in Preparation for the event Hundreds of volunteers are taking part in a city cleanup effort to quote Thank the city for hosting the convention and prepare it for welcoming visitors according to an August 24th news release

in preparation for the event.

Hundreds of volunteers are taking part in a city cleanup.

So wait, my city's not clean enough for the Jehovah's.

I've never heard of this before.

I've never heard of an effort to clean up the city before a convention.

Isn't it usually after the convention leave where we do the cleaning up?

What y'all trying to say, Jehovah's?

We're not clean enough for you.

Let me calm down.

Sherwin, relax.

Everybody relax.

Motorists should expect the following streets to be closed to traffic daily from 7 a.m.

Until 8 30 p.m.

Geez That's going to be until Tuesday September 1st to facilitate the International Jehovah Witness Conference Killborn Avenue between 6th and Vell Phillips

North King Drive between Wisconsin Avenue and Kilburn.

That's in the middle of downtown now.

Eastbound West Wells Street between 6th Street and 4th Street, which is Belle Phillips.

The religious group has obtained a permit to close those city streets, according to Tiffany Shepherd, spokeswoman for the city's Department of Public Works.

All right.

We gotta get into the Jehovah's since they're closing down a lot of the city here.

With the Jehovah's Witnesses holding their 2026 International Convention in Milwaukee this week, this is a useful moment to distinguish between what Jehovah's Witnesses actually believe and what outsiders sometimes misunderstand and where legitimate controversies exist.

The Wisconsin Center District lists the 2026 Milwaukee International Convention of Jehovah's Witnesses at the Baird Center and this year's Worldwide Convention theme is you ready for the theme this year of the International Conference?

Eternal happiness.

Whew, that sounds a little scary.

Jehovah's Witnesses are a Christian Restorationist religious movement.

that began in America in the late 1800s.

They believe mainstream Christianity drifted away from the Christianity practice by Jesus and the apostles.

And their organization has restored the correct understanding of scripture.

I'm going to take a break.

Come back.

Can we get a better understanding of the Jehovah's because they're not just.

Hello.

Hi.

Can you open the door, please?

We have many pamphlets.

They're more than just that So let's learn and we are welcoming the Jehovah's as they're having their International conference convention here in the city of Milwaukee, which is gonna close damn near half a downtown But I'm also I'm a little offended that they're having a volunteer cleanup before the convention actually starts Maybe we should invite them to join the Tory low cleanup in the spring

See if the Jehovah's want to come back.

The truth with Sherwin Hughes will be back

shortly.

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Uh-oh.

Four one four two six four six thousand Milwaukee college prep Milwaukee college prep excellence by design Futures without limits without limits Nobody's going to a nightclub playing this

No way nobody's paying money.

I think I'm gonna get bottle service at the old school hip-hop club Be a bottle of metamucil Cuz you get a little backed up you need to have fiber as we get older selling metamucil shots

have a 90s cafe in downtown

Yeah, it ain't the same it's a bunch of young people it's not and it's like

It's the stuff you would hear at like a UW Madison frat party.

That's you're not gonna hear the good stuff There's not because there's no market for it because people that are oven from that era because the places That we went to and the venues that we had You can't create anything now in this modern era that would even come close to what we had some time ago that has been lost to time You can't recreate it.

You can't

It wouldn't be worth it.

It would be second rate because nothing compares to being alive and being around during that era It was just it's hard to explain.

It was tangibly different People were different the attitudes of people were different the whole culture was different the outlook was different there was way more optimism about what black people could become because you gotta think in that time some of our most profound and Excellent leaders were being forged in that era

And look where we're at now.

It's awful.

It's like we're going backwards.

Can we talk about the Jehovah's, please?

Because they're having their international convention in our fair city of Milwaukee.

We love the Jehovah's very much.

We love everybody that comes to Milwaukee.

And we hope that they spend a lot of money.

Did Jehovah's have money?

I don't know.

I guess we'll find out.

Jehovah's are a relatively small but highly organized religion.

The denomination currently reports about.

Well, that's not small.

9.2 million active members oh worldwide maybe that is small in nearly 120,000 congregations across 241 countries and territories Jehovah's Witnesses consider themselves Christians, but their Christianity differs substantially from Catholicism Baptist Christianity Methodism

and most other Christian traditions.

For example, Jehovah's reject the Trinity.

They believe Jehovah alone is the Almighty God and Jesus is God's Son, but not God Almighty.

They regard the Bible as inspired by God and believe their interpretation represents authentic Christianity.

Practices that

You all may find It says unusual here in the article, but let's not say unusual Practices of Jehovah's that you all may find a little bit different.

Are you ready?

Here we go No birthday celebrations Witnesses generally do not celebrate birthdays Interestingly, they acknowledge that the Bible never explicitly says do not celebrate birthdays

Instead, they infer the prohibition from biblical accounts and what they regard as the pagan origins of birthday customs.

Well, some of you to celebrate birthday month couldn't be a Jehovah.

If you celebrate your birthday for a whole month, you are in fact toxic.

No one cares.

You know what?

It's also it's wrong.

So when you turn 30.

You've actually you've ended your 30th year So you're not turning 30.

You're technically you're you're 31 Let me tell you how messed up this is Xavier when were you born if you don't mind me asking

1991

what's your actual birthday?

September 18

September 18.

Oh, you got a birthday coming up.

Yeah,

I'll be gone.

Okay.

Is it you're gonna celebrate the whole month like a toxic person?

No, I plan on taking a little vacation to Arizona.

Ain't nothing wrong with it.

Enjoy yourself.

You deserve it.

September 18, 1991, right?

That was your birth.

That was your first birthday.

When you turned one, you actually are turning two because your first birthday was when you were born.

That's technically your actual birthday, but for some reason.

That's not we don't count that as your first year even though it literally is your first year on earth You live your whole first year and then you turn one isn't that weird even though you're actually too so we're all Maybe the Jehovah's have something figured out Jehovah's do not celebrate most traditional holidays Christmas Easter and a number and numerous rather religious and patriotic celebrations are rejected because witnesses believe that they are pagan nationalistic

and non-biblical.

That's exactly what they are.

That's why we love them.

No patriotic religious style rituals at all in the Jehovah's beliefs.

They do not participate in flag salutes or similar patriotic ceremonies.

This is based on religious neutrality rather than hostility toward America.

Their position has produced important US Supreme Court religious liberty.

Cases and we are talking about the details of the Jehovah Witnesses because I think that they are a people in a religion that is very much misunderstood I know two people One of which is I have deep deep affections for and one is another very good friend that have made the very hard choice to leave the religion and when they left the religion

Their family has excommunicated them like they can't see their mothers and their fathers anymore.

They can't have regular contact and communication with their siblings and their cousins.

It's really, really sad.

It's it's hurtful, but I guess that's what happens when you leave the religion.

No participation in war witnesses are conscientious objectors and maintain political neutrality.

They do not see Christians as belonging to the political struggles of the present world.

Aggressive evangelism, the door knocking for which witnesses became famous for, from a belief that Christians have an obligation to actively preach rather than merely attend church, the Pew Research Center found that 76% of active American Jehovah's Witnesses reported sharing their faith at least weekly versus 26% of American Christians overall in the study.

the blood transfusion controversy.

This is probably the belief with the most serious real world consequences.

Jehovah's Witnesses interpret biblical instructions to quote, abstain from blood as applying to medical transfusions.

Therefore, they traditionally refuse blood transfusions of donated whole blood and major blood components, even when physicians believe transfusion is medically necessary to save life.

There was an important change just this year in March of 2026 the governing body announced that witnesses may now Individually decide whether their own blood can be removed stored later and return to them During medical treatment so they can only give blood to themselves As someone who's had blood transfusions before I'll take blood from any of y'all if I need it I can't have the doctors in a Sherwin

You know, your iron is very low.

And the only blood that we have is from a white racist.

You know what I'd say?

Yeah!

I don't mind that one bit.

In fact, you know what?

Does the blood come with a Confederate flag?

No, I wouldn't say all

that.

But I'm not going to let myself die.

You know what I mean?

I'm sure when I'm sorry, but we have a biological profile on the person who donated blood.

The only unit that we have sure when it's this unit of blood or you're going to die and the blood came from a transgender man.

Well, absolutely, I'll take his or her blood.

Absolutely.

She he would be very happy that their donation has helped a man.

Why don't we do this?

Let's.

East Side Corey is a doozy.

I'm not sure if I'm ready for this call.

Yeah, let's take it.

Hi, East Side Corey.

How are you?

East Side Corrid going once.

Just going once.

That's all I have time for.

In March 2026, the governing body announced that witnesses may now individually decide whether their own blood can be removed, stored later, and returned to them during medical treatment.

The broader prohibition against receiving someone else's donated blood remains.

So you have to predict that you may need a blood transfusion one day and have your own blood removed and stored in case you need blood.

a blood transfusion and then you can only get your blood.

But what if your blood is deficient and that you need someone else's blood, the only blood you can get is your own blood?

This creates one of the religion's strongest ethical controversies.

What happens when refusing blood may increase the risk of death, particularly when the patient is a baby?

Witnesses argue that bloodless medicine can be highly effective and that their position represents Religious freedom and obedience to scripture Critics argue that an organized organizational interpretation of ancient biblical prohibition

They didn't have blood transfusions in the ancient times They didn't have it so

why am I yelling at the Jehovah's?

I'm sorry.

I don't

I just don't want you guys to need blood and just be on the table in the operating rooms like no, don't give me that.

That good blood that I need to live.

Witnesses argue that bloodless medicine can be highly effective and then their position represents religious freedom and obedience description.

Critics argue that an organizational interpretation of ancient biblical prohibitions can influence members to reject potentially life-saving modern medical treatment.

Is it a cult?

I'm going to pause there and come back and pick it up on the other side.

The International Jehovah's Witnesses Convention has chosen Milwaukee for their 2026 gathering.

There's going to be a number of street closures downtown just to make folks aware.

And they're going to be at the Baird Center.

And I noticed that some of them have gotten here a little early because there were several of them walking around the third street market hall.

yesterday, so I thought this was as good a time as any to talk about a religion that many of us don't really know very many details about.

We're listening to The Truth with Sherwin Hughes on 1-on-1-7 FM.

I'll be right

back.

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I know East Side Corey used to be a freak.

Hi, East Side Corey.

How are you?

Oh, good.

Can you hear me OK, sir?

I can hear you much better.

Thank

you.

Thank you, sir.

I apologize.

It's been so long since I've called you that I had to redo my phone so I could, you know, do this.

So I forgot about that.

This issue is very interesting.

I'm glad you're discussing it.

The Brady Street thing and also the Jehovah Witnesses picking Milwaukee in all places, I guess.

They're probably having a mass transfusion party down at Coventia Center.

I would not be surprised if that was the main element for them gathering together.

together internationally.

Um, you know, kind of vampire-ish if you ask me, but I did see... Wait, wait, wait.

You

said you're having a mass transfusion party?

I say why not?

Might as well.

Because they

can.

The only blood that they can get transfused into their bodies

is their own.

Well, you've got to understand that, of course, they're going to market that to their own people.

So what I saw yesterday...

I was these two big black, you know, those vans that people entertainers travel in.

And I was wondering, I wonder who's in town, you know, somebody big.

But I think it's part of that, you know, convention attitude over on Brady, when it meets Water Street, a comedy store, or whatever it's called, the double ducker place.

Do you like stand up?

Only if they're good.

Well, there's a lot of good comedians out there right now.

like I like Gottfried and I love uh oh gosh uh Chappelle uh you know they're brilliant continue to be brilliant and uh but what's happening it's very interesting that what is that Tom Cruise belongs to the what group in uh you uh what

are

they called?

Scientology.

Scientology is related to have that cult element to them where if you try to leave

They separate you from your family Well, that's that's a no-brainer right there.

That's a cult and that's horrible You know where the Bible never say

that's the C word supposed to say the C word.

They're not a cult.

Why not cuz I can't say what I want It's always not a first way, right?

But they're listening, you know, this is the vibe they're giving so now Be what you are be what you are, okay?

I think they're going to practice and go into neighborhoods and you know, ding dong, hello.

We're from, we're the Swedish version of, you know.

And that's exactly how they sound when they, ding dong, hello.

Hello.

And then we got the Africans coming, you know, just to make a version.

I want to meet y'all.

Because they're supposed to, as a doctrine, have a very limited amount of people that are supposed to be saved during the rapture.

It's only like 124 people.

So how are y'all going

to

have to get your vision?

Y'all ain't gonna make it.

Not all of y'all.

That part.

You know, but to discriminate, you know, to cut off from your family, that part is so heart-wrenching.

It is.

That's really sad.

I agree.

Not necessary.

But that's how they do it.

I think that's how they encourage people to stay together and stay involved in the religion.

They use that as...

some kind of a thing like, hey, if you leave, you're going to leave your entire essentially, you're going to leave your whole community.

Well, you know, they do it on the internet.

It's the same kind of philosophy, you know, the group think, but I'm an individual and I, I prefer to make my own choices.

And I have a direct relationship with God and Jesus and the Holy Ghost, Turner.

Every day I have my religion.

with God.

My communication has never been better.

I don't need to go door to door.

I'm a walking example of how it is to be a kind person, you know, a person of God.

But recently, you know, there's a whole other angle why I was calling.

I can call you on another day.

I got profiled and it shook me.

This has happened two weeks ago.

It happened in a certain

I won't name the name.

No, we're going to name it.

No, you're all going to name.

Where'd you get profiled at?

Hell yeah, you're

going to name it.

Okay.

Well, um, it was a pharmacy and it wasn't Walgreens.

CVS.

Yeah.

Okay.

You're walking around CVS, just being your normal happy self.

Yay.

I was a little extra, but I wasn't.

I had my headphones on.

You

were extra.

I've seen you

wear a

pink sequins tuxedo jacket.

I knew you.

Yeah, my whole campaign right this year has been, uh, gays and whoever you are, be more, be more of who you are because it's making people really be

who

they are.

And then I know I don't, I don't want not going to deal with you.

So this thing that is happening on Brady street is like, okay, do we go through this every five to 10 years when a new club or whatever opens up, they have to educate themselves out of business.

Your business of the radio.

I didn't call because I wanted to see how the chips were going to fall.

And I realized, I did a little research, because you told me that radio's different.

So I found out that you all, why you couldn't say anything is because you're contractual.

Everyone has an individual contract that they negotiate.

But the direction of your company with the blacks, y'all too successful.

Look, you went to the Republican Convention, and man, you scored yours.

Sure, when William's got some interviews, got some national, yummy.

This is a problem in our fair city.

When you are too successful, they, uh, my dad told me this, Milwaukee has a bad poor as bad poorest.

We think we don't deserve to be first and number one in quality, but we secretly love it, but we're not supposed to tell anybody.

And so.

Can you tell Sherwin

Williams how you were profiled at CVS though?

Oh, I'm sorry.

Okay.

Yeah, all right You were just walking around the

aisle just being as gay as

a Sunday afternoon and then what happened?

It was it was an it was almost closing time and so I had to buy a few items and I was have my headphones on and a System manager young man.

Were you dancing?

No, okay

Nope, I was shopping because I knew it and I thought he was coming up to tell me we're getting ready to close and you wrap it up.

So I took my headphones off and he says to me, um, I know you and I've seen you before and you steal.

I was like, what?

Now I used to be a teacher and so sometimes I have former students come up to me and say, Hey, hey, well, Mr. Corey.

And I'm like, I don't recognize him because it's been a long time.

This man looks mixed to me.

He looked like he was half of something, half of something else.

He had a nice look.

But he said it in his voice, like, I was like, excuse me, what did you just say?

He's like, I've seen you steal before.

I'm like, I took my, I had a big floppy head on.

I said, I took my head off.

I said, are you sure it's me?

And he said, yeah.

I was like, well.

I don't know what to say right now.

I intend to pay for my eyes.

I'm going to go over in the style and I'm going to check out.

Why don't you watch me?

And as I would, he said, no, I don't have to do that.

I was like, then I got mad.

Well, Corey, I only got

10 seconds left in my

show.

Okay.

You land the plane.

All

right.

I don't know.

I, when I got to the register, I made a scene.

I had a scene and I said to the lady that checked me out.

I said, that young man over there says, I steal.

I want to see the proof.

You don't have any proof, then don't do that to people, to paying customers.

Well,

thanks.

We've got to leave

it there because my radio show

is over.

All

right then.

Corey was, he just went into the CVS and it was too gay and was accused of being a thief.

Thank you for listening.

The lunch break is up next.

Welcome to our three of the truth.

I'm Sherwin Hughes.

We're going all over the place today.

It's just disappointing that far too many of us still don't understand how they operate.

And we believe that if we change and modify our behavior, that that's going to lead to...

a change in the modification of theirs.

It's the opposite.

When we change and modify our behavior to whatever they want black people to be, I don't even know what it is, because I don't care.

But whatever they want us to be, whatever their stereotype is of what a black person is supposed to be, and whatever, they also don't want us to talk about our history, which is problematic.

You can have a great group of white friends.

Sit them down and ask them what they know about Juneteenth and what they know about Black History Month.

They're going to give you all sorts of disgusting, horrendous stereotypes.

But oh no, why are you talking about that stuff?

Why are you bringing up?

Oh, look at you.

Your hair hanging out with us.

That's what your white friends will say to you.

We're like, all right, fine.

You're right.

I don't need to know anything about my history.

But you can't graduate from a goddamn high school in this country if you don't know theirs.

See, that's a fundamental difference.

But we think that if we

If we change our behavior and we act a certain way, whatever that is, because the goalpost moves, how we're supposed to dress, whatever, how we're supposed to talk.

We have a debate over whether African American vernacular English is a thing or not.

But whatever it is that we're supposed to do to accommodate them, that doesn't mean that they become less racist.

That's proof that their system is working on us.

And we have acclimated to them.

Why would they change anything?

Why would they say, you know what, maybe we need to be more culturally sensitive, or maybe we need to have a little bit more empathy for the atrocities that have been committed.

A lot of times in the name of God, or in the name of whiteness, or in the name of whatever political party, to further strain African American progress, they're never going to look inward.

Why would they have to?

If we continue to change to accommodate them, they don't have to even look themselves in the mirror.

It is what it is, ladies and gentlemen.

It is what it is.

Timberland Boots!

This may be the best example for the argument.

Timberland's famous wheat-colored work boot wasn't exactly originally conceived as black urban fashion.

It was marketed as rugged footwear for construction workers, outdoorsmen, and blue collar consumers.

Then something happened that Timberland didn't orchestrate During the late 1980s and especially in the early 1990s Young black and Latino consumers in New York began wearing Timberlands as street fashion Rappers followed groups such as the Wu Tang Clan and boot camp click Help turn the boot into an unofficial uniform of East Coast hip

Timberland executive Jeffrey Schwartz, you already know what that last name.

Acknowledged years later that the company initially didn't understand what was even happening.

He recalled learning that teenagers were wearing the boots as fashion and essentially responding by saying they're

doing

what?

That's how it's written.

They're doing what?

He said the company didn't really understand hip-hop's relationship with Timberland until roughly 1994 or 1995.

More importantly, there was genuine tension.

In 1993, Schwartz told the New York Times that Timberland's advertising remained focused on its traditional customers and characterized the urban market as something the company didn't regard as necessarily sustainable.

His remarks generated accusations that Timberland wanted the money from black consumers without having them define the brand I gotta stop right there because we adopt something without the permission or without marketing from the original company, okay

Timberland didn't advertise in black media.

They didn't advertise in a source magazine and other avenues where hip-hop connoisseurs were getting their information.

They weren't doing that.

We found Timberland and it became a part of our culture, but then we get mad when black people are not the face of Timberland.

Timberland never wanted black people to be the face.

It's construction workers and blue collar workers and outdoorsmen.

That's the part that is perplexing to me.

We will arbitrarily pick a white brand and make it ours.

It'll be on our culture, on our music, and then get mad when the curators of that brand don't make us the face of the brand, because that's the calculated risk, because you have to wonder, okay, can we gamble on this urban market, sustaining us forever?

Let's say to Tim, let's say, you know what?

We're going to be the black boot.

We're going to embrace hip hop.

And we're going to come out with new fashions and new styles and we're going to hire, you know, hip hop artists to design Timberland boots from now until eternity.

What if black culture changes and Timberland says, you know what?

We went with the urban.

Culture you know black people adopted our boots.

We're gonna make black people the face of our boot But then what if black people stopped buying Timberlands in favor of another brand at the same time Timberland would have sacrificed their original customers that they probably spent Millions and millions of dollars trying to curate so you you sometimes can't do both you can't have a boot as an example Timberlands that caters to construction workers outdoorsmen

blue collar consumers and then have the shoe being featured in a biggie video.

Because those construction workers, outdoorsmen and blue collar consumers are going to say, oh, Timberlands are not for us anymore, and they will then go find another brand.

Timberland has to be willing to risk their original market in favor of one that is, let's just say, inconsistent.

Now, hindsight being 2020, it may have been a good gamble for Timberland.

But they weren't willing to take it so if we Like a location in the city of Milwaukee like the garage and I don't know that the garage was any kind of like official Mecca for black hip-hop I come to find that out in light of recent events right and Because the garage didn't reach out to the black community and say hey We really want black hip-hop artists.

We're gonna play African-American centered cultural music here We want black consumers because the garage didn't do that.

They did not

We just happened to pick that place out of many and made it a mecca for our hip-hop artists and for the music to be played etc But if the original owners didn't want that and the original owners say you know what?

We're gonna change direction or we're not gonna play some of this music anymore Because you might be turning away some of our traditional foundational customers the garage and I had have been open for a very long time ladies and gentlemen

The phenomenon of African Americans now going there is relatively new.

So you have to think about the customers have been keeping that place open for let's say the last 35 or 40 years.

Is it worth it?

You got to ask yourself this question on a take race out of it, take culture out of it, take all that stuff out of it.

Is it worth it to sacrifice your foundational customers for a new customer that might be here today and go on tomorrow?

That's a business decision.

Remember businesses can't plan day to day.

They can't live check to check.

Businesses have to plan.

Decade to decade and if you sacrifice to say you know what black people are coming to the garage and you know They're spending money here.

Let's double down on the black community and you invest in black media because you're you're making a choice You're taking a risk.

You're gonna screw and just overlook and get rid of your traditional foundational customers, which were probably white Brady Street dwellers

They say screw you white people that have made us successful and allowed us to be in business for 30 years.

We're going to double down on this new black consumer group.

And then there's a shooting the very next day.

And your white customers like we're not coming back.

You traded us for this new black, younger urban element.

That's a stupid decision for a business to make.

You always stay with your foundation of who made you successful in the first place.

Now, if you get diverse customers, if they gravitate towards your space, I think you can pack yourself on the back because you're doing something right.

But you don't want to trade your traditional foundational customers.

For these new folks that basically came essentially out of nowhere or that are relatively new arrivals It's like the United States saying you know what bunch of Mexicans are over here screw it.

Everybody speaks Spanish We're gonna double down on the Spanish language because a whole bunch of Mexicans and people from an Argentina and South America and Central America and Costa Rica and Guatemala and Nicaragua They're all coming to the United States screw it school lunches in America now gonna serve tamales America ain't gonna do that

Now, America may accommodate other people, other nationalities and other races, but we're not going to double down on them.

It's the same thing and it's common sense.

I don't blame Timberland because sometimes with our cultural elements, there comes the downside and the two artists.

that are, I would argue, most responsible or at least the two artists that Timberlin looks at as really elevating their brand in black culture in the black community.

Our Tupac, the videos and the pictures that I have here in this article show Biggie.

Everybody and Biggie's crew in this picture right now, right now I'm looking at are wearing Timberlin's.

There's another picture of Biggie where he's, I think this isn't a one more chance video.

He's wearing Timberlin boots in that video.

And then there's a picture of Tupac in the middle.

Now, here's the thing about that.

Imagine if Timberland said, you know what?

Screw it.

Let's double down on hip hop.

Let's double down on Tupac and Biggie.

Let's make them brand ambassadors.

Both of them were murdered.

That don't make your brand look good.

Think about that.

If Timberland said, no, screw it.

We're going to go with this new, this urban ethos and we're going to support rappers and we're going to feature, you know, our Timberland boots on all these hip hop videos and the two.

Rappers that are most responsible for Timberland being elevated in Black culture have been murdered.

That, you know what I mean?

That's not a good look.

And why would you want to trade your traditional customer of the outdoorsmen, the blue collar worker, and the construction worker for hip hop artists?

Because sometimes hip hop artists get murdered and people could say, it was Timberland boots that they were wearing when they were murdered.

That don't make the brand look good.

Sometimes Black people are a risk.

But we know that as Black folks.

We sometimes...

Don't take risks on black consumers because black consumers are very very fickle We will change our mind on the drop of the hat think of anything that was popular even five years ago Even ten years ago that black people just loved it could be a liquor brand.

It could be a clothing brand What were we doing ten or fifteen years ago?

What were we wearing?

I bet you we're not still wearing some of that same stuff now We weren't wearing blint sea yoga like that back then What's the what's the one

Birkin bags, those are insane.

Goal yard, we weren't wearing goal yard like that 10 to 15 years ago.

Mason Margiela shoes that cost $2,000 and they're ugly.

We weren't wearing that stuff.

So doubling down on the black consumer is a calculator risk because we will change our mind and go in a different direction in six months.

Even our music.

We don't really make and some of you will argue with me on this.

Classic hip-hop doesn't exist anymore.

I can play music.

I've been playing music on today's show Some of which is almost 50 years old that got your heads nodding and this is 50 years old is hip-hop songs that came out last summer that nobody's even listening to anymore None of this stuff is classic anymore.

Nothing is classic.

Everything is throwaway This is a consumer economy.

Something will be hot for a single summer here.

I'm gonna give you give you a better example

I got examples.

I like you

example Kendrick Lamar

I Forgot all about Kendrick Kendrick was real hot when he was dissing Drake now Drake has a three album comeback

But his music is classic

It's probably the best example of classic that we have from this modern era, but it's not going to compare to anything that I play it's not going to compare to

an LL Cool J, a Run DMC, a KRS one.

He may be one day mentioned amongst the greats, but it will never be considered classic like some of the stuff.

I could play Africa Bambada and Planet Rock and all the other stuff.

Even 30 years from now, that stuff is still going to be solidified as some of the best music ever created.

Kendrick Lamar will make to that status.

Of the modern era, he's probably the best that there is.

But even right now, I think his stars faded a little bit.

But like here, where's the song?

This song right

here

They go crazy for this song right next summer no one is gonna be listening to this because basically this song sucks But like this is an example of that throwaway music like it's hot right now Temporarily and what's gonna happen is people gonna play they're gonna play and they're gonna play it They're gonna get sick of it and they're never gonna play it ever again

Pink blush is not gonna be listed amongst the classics But that is the risk that you take with black culture.

It is some of it is so here today gone tomorrow Some of the black clothing brands that we used to buy especially in my era Cross color nobody wears cross colors anymore Nobody wears fat farm anymore Do people still wear a mark echo nope do people still wear in Nietzsche they do not

Here today gone tomorrow.

That is the nature of just modern consumerism But also black culture.

So if you have a place like the garage that says, you know what?

Let's embrace our black customers and we'll play their music and allow the DJs to play whatever it is There's a bunch of risks that you are taking and sometimes those risks are not good business decisions because you are going to get rid of your foundational customers in favor of a customer base that is transient and then also can bring an element of violence

When you are a business owner and most people that I talk to every single day are not They're not you instantaneously become more conservative you almost become more conservative Overnight cuz you got to be mindful of all of your money where your money is where your money is going The fees you have to pay the lawyers you have to hire and the taxes are gonna be levied on the services and the goods that you provide you instantaneously become conservative as a consumer you can be more liberal

But as a business owner that is risk averse You have to become more conservative you want to conserve What you have you can't take unnecessary risks on something that's not going to pan out and also as a business owner You can't think about what's hot right now.

Whatever you're doing as a business owner right now.

It's got to be hot in five years

It's got to be worthwhile in 10 years or you have to be able to pivot and get ahead of trends Which is damn near impossible to do because some of the stuff that's popular right now I never could have imagined 20 years ago Never could have imagined that the things that we are responding to right now and what we are buying right now would even be popular I Look at some of the stuff that I buy on Amazon.

I'm just like But I love Amazon.

You know what I bought yesterday from Amazon

a cordless vacuum You think I'd have a cordless vacuum I got tired of having to go to the car wash place Let's hit a gas station and paying a dollar seventy-five in quarters to be able to vacuum out my car.

I bought it I Got a core.

I've been going around my house vacuuming everything now cuz I got a little cordless vacuum from my car I just I'll vacuum you if you come to my house and if you look a little dusty All right, take a break come back

There's a

convention going on when am I might go out?

I did Sorry about that getting ahead of myself.

So you guys know there's a convention going on at the Barrett Center You know Milwaukee is a city of conventions that we love to welcome many people here.

I Want to tell you who was in town because I noticed something I Don't want to be offensive.

I'm not an offensive person.

Am I I don't offend people.

No, not really But I noticed something

Yesterday at the third street market hall and I looked into it because it looked a little It looked different not bad, but just noticeably different What you say they were I Don't know what that is Well, I found out that there's a convention that's that's in town

It's the national I'm sorry.

No, no, no the international Jehovah's Witnesses conference is Isn't

one of

your listeners at Jehovah.

Oh, I've got many Jehovah's I Don't know what it is about the truth for sure when he was but Okay, so what I'm gonna do is this I'm gonna take a break.

I'm gonna come back.

I want to give you guys because it's it's kind of a mysterious religion

Y'all you don't make fun of the Jehovah's it's not funny.

Don't make fun of them.

They're They're witnesses to Obviously Jehovah, but we don't know a lot about them because they are They're kind of insular It's a very diverse religion.

I come to find that out today, but there's some details about it that I think non Jehovah's

are not aware of and because they've opted for Milwaukee and we should be proud that the Jehovah's feel comfortable coming to Milwaukee for their international convention.

There's people that say from 18 or 19 different countries.

So imagine a Jehovah knocking on your door in a different language.

That's diversity right there.

So we're going to talk about the Jehovah convention that's going to be going on at the Baird Center and some of them have arrived a little early.

I noticed some of them yesterday.

I'm like, you people look a little different, not bad, but just different.

So we're going to talk about the Jehovah's, but also those of you that have been listening to me.

With consistency.

May have heard me talk about a woman that I have affectionately nicknamed by her zodiac sign.

I call her Scorpio still lover to death.

We'll probably always love this one, but there's something very.

unique about her that makes it difficult for us to be ultimately compatible.

She was a Jehovah, but left.

And when you leave that religion, ladies and gentlemen, you cannot have contact with any member of your family that is still a witness and it's horrible.

Like she had to sneak she hadn't seen her brother in like 10 years because her brother was forbidden from even talking to his sister so she had to like that a sneak in like

go to Kansas City and go to some place where nobody would know where they were.

It's horrible.

And I have another very good friend who also left the witnesses that has left their family as well.

And I think that this religion, as they are having their convention in Milwaukee in the coming days, is one worthy of examination.

But isn't that one of the reasons why we offer the things to the diversity of people that we do in Milwaukee so we can get a better understanding of them?

But for the Jehovah's that have had the incredible courage to leave The religious trauma that they had to endure well because it takes a lot to leave because the risk is you're you're losing everybody you've ever loved like mothers and fathers don't talk to their Children anymore once you leave the religion.

That's not nice That isn't that's very mean, but it's a part of the doctrine That they adhere to so we're gonna

Talk about Jehovah's because you're gonna see him Now one of my friends was not very nice and I'm very mad at him for being very Disrespectful because he found out about the convention as well So he sent us a group text message and here's what the because I get the subject line When somebody sends me a text without having to read the whole message and there's all capital letters that said don't answer the door for a week I was like, oh no, what's happening?

And that was him telling me that the Jehovah's are you that's they don't even knock on doors like that anymore do they?

They still be knocking on doors.

I let them inside my house all the time.

You do?

I

believe it.

Yeah.

You do it to troll them, though.

No.

Yes,

you do.

You ain't believing what they're putting down.

Yeah.

You know, they almost converted me one time.

I

know you lying.

You almost don't even like religion.

You ain't get converted by no Jehovah.

It was two beautiful women and, you know, they almost got me.

Yeah, they almost got you not because they was Jehovah's they got you because you probably wanted some of that Cougar cat Jehovah's don't give up the Cougar cat.

You got

to be in a religion and marry them and then maybe ten years later They give you a taste, huh?

You thought she was gonna crack at Jehovah, huh?

Yeah, you know

come in the door with the robe on, you know, let

him in.

Not a

robe.

Yeah.

Light some candles.

I got to take a commercial break because this is getting weird.

Timberland boots.

The truth with Sherwin Hughes will be right back.

The truth with Sherwin Hughes returns after this on 1017 the truth, the truth app and 1017 the truth dot com.

You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth.com

Jehovah's Witnesses Conference

Closes several downtown streets.

Oh, they're gonna have a party All right, then Party with the Jehovah's Witnesses is Several main thoroughfares in downtown Milwaukee are closed and will remain closed until September 1st to facilitate the 2026 International Convention

Jehovah's Witnesses Conference at the Baird Center this weekend.

I'm gonna let y'all know some of the Jehovah's got hair a little early.

Don't be panicked.

Don't be alarmed.

They're very nice people.

They might try to get you to convert and maybe some of you would be better people as Jehovah Witnesses.

The Jehovah's Witnesses is hosting around 5,000 guests.

from 19 different countries for its international convention starting on August 28th through August 30th in Milwaukee in Preparation for the event Hundreds of volunteers are taking part in a city cleanup effort to quote Thank the city for hosting the convention and prepare it for welcoming visitors according to an August 24th news release

in preparation for the event.

Hundreds of volunteers are taking part in a city cleanup.

So wait a minute, our city is not clean enough for the Jehovah's.

I've never heard of this before.

I've never heard of an effort to clean up the city before a convention.

Isn't it usually after the convention leave where we do the cleaning up?

What y'all trying to say Jehovah's?

We're not clean enough for you.

Let me calm down.

Sherwin, relax.

Everybody relax.

Motorists should expect the following streets to be closed to traffic daily from 7 a.m.

Until 8 30 p.m.

Geez That's going to be until Tuesday September 1st to facilitate the International Jehovah Witness Conference Killborn Avenue between 6th and Vell Phillips

North King Drive between Wisconsin Avenue and Kilburn.

That's in the middle of downtown now.

Eastbound West Wells Street between 6th Street and 4th Street, which is Belle Phillips.

The religious group has obtained a permit to close those city streets, according to Tiffany Shepherd, spokeswoman for the city's Department of Public Works.

All right.

We gotta get into the Jehovah's since they're closing down a lot of the city here.

With the Jehovah's Witnesses holding their 2026 International Convention in Milwaukee this week, this is

a

useful moment to distinguish between what Jehovah's Witnesses actually believe and what outsiders sometimes misunderstand and where legitimate controversies exist.

The Wisconsin Center District lists the 2026 Milwaukee International Convention of Jehovah's Witnesses at the Baird Center and this year's Worldwide Convention theme is you ready for the theme this year of the International Conference?

Eternal happiness.

That sounds a little scary.

Jehovah's Witnesses are a Christian Restorationist religious movement.

that began in America in the late 1800s.

They believe mainstream Christianity drifted away from the Christianity practice by Jesus and the apostles.

And their organization has restored the correct understanding of scripture.

I'm going to take a break.

Come back.

Can we get a better understanding of the Jehovah's?

Because they're not just.

Hello.

Hi.

Can you open the door, please?

We have many pamphlets.

They're more than just that So let's learn and we are welcoming the Jehovah's as they're having their International conference convention here in the city of Milwaukee, which is gonna close damn near half a downtown But I'm also I'm a little offended that they're having a volunteer cleanup before the convention actually starts Maybe we should invite them to join the Tori Lo cleanup in the spring

See if the Jehovah's want to come back.

The truth with Sherwin Hughes will be back

shortly.

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without limits without limits Without limits

Nobody's going to a nightclub playing this no way

Nobody's paying money.

I think I'm going to get

bottle service at the old school hip-hop club.

Be a bottle of metamucil.

Because you get a little backed up.

You need to have fiber as we get older.

Selling metamucil shots.

They have a 90s cafe in downtown.

Yeah, it ain't the same.

It's a bunch of young people.

It's not.

And it's like.

It's the stuff you would hear at like a UW Madison frat party.

That's you're not gonna

hear the good stuff There's not

because there's no market for it because people that are oven from that era because the places That we went to and the venues that we had You can't create anything now in this modern era that would even come close to what we had some time ago that has been lost to time You can't recreate it.

You can't

It wouldn't be worth it.

It would be second rate because nothing compares to being alive and being around during that era It was just it's hard to explain.

It was tangibly different People were different the attitudes of people were different the whole culture was different the outlook was different there was way more optimism about what black people could become because you gotta think in that time some of our most profound and Excellent leaders were being forged in that era

And look where we're at now.

It's awful.

It's like we're we're going backwards.

Can we talk about the Jehovah's please because they're having their international convention in our fair city of Milwaukee.

We love the Jehovah's very much.

We love everybody that comes to Milwaukee and we hope that they spend a lot of money.

Did Jehovah's have money?

I don't know.

I guess we'll find out.

Jehovah's are relatively small but highly organized religion.

The denomination currently reports about.

Well, that's not small.

9.2 million active members, oh worldwide maybe that is small in nearly 120,000 congregations across 241 countries and territories Jehovah's Witnesses consider themselves Christians, but their Christianity differs substantially from Catholicism Baptist Christianity Methodism

and most other Christian traditions.

For example, Jehovah's reject the Trinity.

They believe Jehovah alone is the Almighty God and Jesus is God's Son, but not God Almighty.

They regard the Bible as inspired by God and believe their interpretation represents authentic Christianity.

Practices that

You all may find It says unusual here in the article, but let's not say unusual Practices of Jehovah's that you all may find a little bit different.

Are you ready?

Here we go No birthday celebrations Witnesses generally do not celebrate birthdays Interestingly, they acknowledge that the Bible never explicitly says do not celebrate birthdays

Instead, they infer the prohibition from biblical accounts and what they regard as the pagan origins of birthday customs.

Well, some of you to celebrate birthday month couldn't be a Jehovah.

If you celebrate your birthday for a whole month, you are in fact toxic.

No one cares.

You know what?

It's also it's wrong.

So when you turn 30.

You've actually you've ended your 30th year So you're not turning 30 you're technically you're you're 31 Let me tell you how messed up this is Xavier when were you born if you don't mind me asking?

1991 what's your actual birthday?

September 18 September 18.

Oh, you got a birthday coming up.

Yeah, I'll be gone.

Okay.

Is it you're gonna celebrate the whole month like a toxic person?

No, I plan on taking a little vacation to Arizona.

Ain't nothing wrong with it.

Enjoy yourself.

You deserve it.

September 18, 1991, right?

That was your birth.

That was your first birthday.

When you turned one, you actually are turning two because your first birthday was when you were born.

That's technically your actual birthday, but for some reason.

That's not we don't count that as your first year even though it literally is your first year on earth You live your whole first year and then you turn one and that weird even though you're actually two so we're all Maybe the Jehovah's have something figured out Jehovah's do not celebrate most traditional holidays Christmas Easter and a number and numerous rather religious and patriotic celebrations are rejected because witnesses believe that they are pagan nationalistic

and non-biblical.

That's exactly what they are.

That's why we love them.

No patriotic religious style rituals at all in the Jehovah's beliefs.

They do not participate in flag salutes or similar patriotic ceremonies.

This is based on religious neutrality rather than hostility toward America.

Their position has produced important US Supreme Court religious liberty.

Cases and we are talking about the details of the Jehovah Witnesses because I think that they are a people in a religion that is very much misunderstood I know two people One of which is I have deep deep affections for and one is another very good friend that have made the very hard choice to leave the religion and when they left the religion

Their family has excommunicated them like they can't see their mothers and their fathers anymore.

They can't have regular contact and communication with their siblings and their cousins.

It's really, really sad.

It's it's hurtful, but I guess that's what happens when you leave the religion.

No participation in war witnesses are conscientious objectors and maintain political neutrality.

They do not see Christians as belonging to the political struggles of the present world.

Aggressive evangelism, the door knocking for which witnesses became famous for, from a belief that Christians have an obligation to actively preach rather than merely attend church, the Pew Research Center found that 76% of active American Jehovah's Witnesses reported sharing their faith at least weekly versus 26% of American Christians overall in the study.

The blood transfusion controversy.

This is probably the belief with the most serious real-world consequences.

Jehovah's Witnesses interpret biblical instructions to quote, abstain from blood as applying to medical transfusions.

Therefore, they traditionally refuse blood transfusions of donated whole blood and major blood components, even when physicians believe transfusion is medically necessary to save life.

There was an important change just this year in March of 2026 the governing body announced that witnesses may now Individually decide whether their own blood can be removed stored later and return to them During medical treatment so they can only give blood to themselves As someone who's had blood transfusions before I'll take blood from any of y'all if I need it I can't have the doctor saying a Sherwin

You know, your iron is very low and the only blood that we have is from a white racist.

You know what I'd say?

I

don't mind that one bit.

In fact, you know what?

Does the blood come with a Confederate flag?

No, I wouldn't say all that, but I'm not going to let myself die.

You know what I mean?

I'm

sure when I'm sorry, but we have a biological profile on the person who who donated blood.

The only unit that we have sure when it's this unit of blood or you're going to die and the blood came from a transgender man.

Well, absolutely, I'll take his or her blood.

Absolutely.

She he would be very happy that their donation has helped a man.

Why don't we do this?

Let's.

Oh, East Side Corey is a doozy.

I'm not sure if I'm ready for this call.

Yeah, let's take it.

Hi, East Side Corey.

How are you?

East Side Corrid going once.

Just going once.

That's all I have time for.

In March 2026, the governing body announced that witnesses may now individually decide whether their own blood can be removed, stored later, and returned to them during medical treatment.

The broader prohibition against receiving someone else's donated blood remains.

So you have to predict that you may need a blood transfusion one day and have your own blood removed and stored in case you need blood.

a blood transfusion and then you can only get your blood.

But what if your blood is deficient and that you need someone else's blood, the only blood you can get is your own blood?

This creates one of the religion's strongest ethical controversies.

What happens when refusing blood may increase the risk of death, particularly when the patient is a baby?

Witnesses argue that bloodless medicine can be highly effective and that their position represents Religious freedom and obedience to scripture Critics argue that an organized organizational interpretation of ancient biblical prohibition

They didn't have blood transfusions in the ancient times They didn't have it so why am I yelling at the Jehovah's?

I'm sorry.

I don't

I just don't want you guys to need blood and just be on the table in the operating rooms like no, don't give me that.

That good blood that I need to live.

Witnesses argue that bloodless medicine can be highly effective and then their position represents religious freedom and obedience description.

Critics argue that an organizational interpretation of ancient biblical prohibitions can influence members to reject potentially life-saving modern medical treatment.

Is it a cult?

I'm going to pause there and come back and pick it up on the other side.

The International Jehovah's Witnesses Convention has chosen Milwaukee for their 2026 gathering.

There's going to be a number of street closures downtown just to make folks aware.

And they're going to be at the Baird Center.

And I noticed that some of them have gotten here a little early because there were several of them walking around the third street market hall.

yesterday.

So I thought this was as good a time as any to talk about a religion that many of us don't really know very many details about.

We're listening to The Truth with Sherwin Hughes on 1-on-1-7 FM.

I'll be right

back.

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I know East Side Corey used to be a freak.

Hi, East Side Corey.

How are you?

Oh, good.

Can you hear me OK, sir?

I can hear you much better.

Thank

you.

Thank you, sir.

I apologize.

It's been so long since I've called you that I had to redo my phone so I could, you know, do this.

So I forgot about that.

This issue is very interesting.

I'm glad you're discussing it, the Brady Street thing, and also the Jehovah Witnesses picking Milwaukee in all places, I guess.

They're probably having a mass transfusion party down at Coventia Center.

I would not be surprised if that was the main element for them gathering together.

other internationally.

Um, you know, kind of vampire-ish, if you ask me, but I did see...

Wait, wait, wait.

You said you're having a mass transfusion party?

I'm not.

Might as well.

Because they can.

The only blood that they can get transfused into their body is their own.

Well, you've got to understand that, of course, they're going to market that to their own people.

So what I saw yesterday...

I was these two big black, you know, those vans that people entertainers travel in.

And I was wondering, I wonder who's in town, you know, somebody big.

But I think it's part of that, you know, convention attitude over on Brady when it meets Water Street, a comedy store, or whatever it's called, the devil's ducker place.

Do you like stand up?

Only if they're good.

Well, there's a lot of good comedians out there right now.

like I like Gottfried and I love uh oh gosh uh Chapelle uh you know we're brilliant continue to be brilliant and uh but what's happening it's very interesting that what is that Tom Cruise belongs to the what group in uh you uh what they call

Scientology

Scientology is related to have that cult element to them where if you try to leave

They separate you from your family Well, that's that's a no-brainer right there.

That's a cult and that's horrible You

know where the

Bible never say

that's the C word supposed to say the C word.

They're not a cult.

Why not cuz I can say what I want

It's

always not a first way, right?

But they're listening, you know, this is the vibe they're giving so come on now Be what you are be what you are, okay?

I think they're going to practice and go into neighborhoods and, you know, ding dong, hello.

We're from, we're the Swedish version of, you know.

And that's exactly how they sound when they

ding dong, hello.

Hello.

And then we got the Africans coming, you know, just to make a version.

I want to meet y'all.

Because they're supposed to, as a doctor, have a very limited amount of people that are supposed to be saved during the rapture.

It's only like 124 people.

So how are y'all going to have to do your vision?

Y'all ain't gonna make it.

Not all of y'all.

That part.

You know, but to discriminate, you know, to cut off from your family, that part is so heart-wrenching.

It is.

That's really sad.

I agree.

Not necessary.

But that's how they do it.

And I think that's how they encourage people to stay together and stay involved in the religion.

They use that as...

some kind of a thing like, hey, if you leave, you're going to leave your entire essentially, you're going to leave your whole community.

Well, you know, they do it on the Internet.

It's the same kind of philosophy, you know, the group think, but I'm an individual and I I prefer to make my own choices.

And I have a direct relationship with God and Jesus and the Holy Ghost, Turner.

Every day I have my religion.

with God.

My communication has never been better.

I don't need to go door to door.

I'm a walking, you know, example of how it is to be a kind person, you know, a person of God.

But recently, you know, there's a whole nother angle why I was calling.

I can call you on another day.

I got profiled and it shook me.

This has happened two weeks ago.

It happened in a certain

I won't name the name.

No, you're going to name it.

No, you're all going to name.

Where'd you get profiled at?

Hell yeah, you don't know.

Okay,

well, um, it was a pharmacy and

it

wasn't Walgreens

CVS.

Yeah.

Okay.

You're walking around CVS just being your normal happy self.

Yay.

I was a little extra, but I wasn't.

I

had my

headphones on.

You were extra.

I've seen you wear a pink sequence tuxedo jacket.

Yeah.

Yeah, my whole campaign right this year has been, uh, gays and whoever you are, be more, be more of who you are because it's making people really be who they are.

And then I know I don't, I don't want not going to deal with you.

So this thing that is happening on Brady street is like, okay, we go through this every five to 10 years when a new club or whatever opens up, they have to educate themselves out of business.

Your business of the radio.

I didn't call because I wanted to see how the chips were going to fall.

And I realized, I did a little research because you told me that radio's different.

So I found out that you all, why you couldn't say anything is because you're contractual.

Everyone has an individual contract that they negotiate.

But the direction of your company with the blacks, y'all too successful.

Look, you went to the Republican Convention and man, you scored yours.

Sure, when Williams got some interviews, got some national.

Yeah, I mean, this is a problem in our fair city when you are too successful.

They, my dad told me this Milwaukee has a bad poor as bad poorest.

We think we don't deserve to be first and number one in quality, but we secretly love it.

But we're not supposed to tell anybody.

And so.

It

was it was almost closing time and so I had

to buy a few items and I was have my headphones on and System manager young man.

Were you dancing?

No

Nope, I was shopping because I'm yet and I thought he was coming up to tell me we're getting ready to close.

Can you wrap it up?

So I took my headphones off and he says to me, I know you and I've seen you before and you steal.

I was like, what?

Now I used to be a teacher.

And so sometimes I have former students come up to me and say, hey, well, Mr. Corey.

And I'm like, I don't recognize him because it's been a long time.

This man looks mixed to me.

He looked like he was half of something, half of something else.

He had a nice look.

But he said it in his voice, like, I was like, excuse me, what did you just say?

He's like, I've seen you steal before.

I'm like, I took my, I had a big floppy head on.

I said, I took my head off.

I said, are you sure it's me?

And he said, yeah.

I was like, well.

I don't know what to say right now.

I intend to pay for my eyes.

I'm going to go over the style and I'm going to check out.

Why don't you watch me?

And as I would, he said, no, I don't have to do that.

I was like, then I got mad.

Well, Corey,

I only got 10 seconds left in my show.

Can you land the plane?

All right.

I don't know.

I, when I got to the register, I made a scene.

I had a scene and I said to the lady that checked

me

out.

I said, that young man over there says I steal.

I want to see the proof.

You don't have any proof, then don't do that to people.

They're paying customers.

Well,

thanks.

And I was going to leave it there because my radio show.

Okay, baby.

All right, then.

Corey was.