Let’s Take a Trip

He turns the dark into blazing bright Boom ping ping, the truth takes wing Milwaukee's voice let the city sing Boom ping ping, hear the freedom ring

August 20th, 2026.

Hope you all are having a wonderful morning.

I know my morning started off fairly well.

A lot of things to do today.

I got a very productive day planned for my time after the show.

So, you know, things started well and hopefully the day will continue on that same trajectory.

Ladies and gentlemen, let's be optimistic today, shall we?

Shall we talk about good things and positive things?

Things that make us smile and things that have us hopeful for the future now.

I know That it is part of the responsibility and obligation to talk about some of the negative things because we simply cannot ignore them We cannot pretend that they don't happen.

We cannot pretend that we don't have several ongoing crises taking place Simultaneously in the city of Milwaukee particularly pertaining to

the African American black Negro youth.

But the reason why we talk about those things, I know it can be very disheartening and very depressing.

And when we bring those things up, people always have an excuse and the excuse, I believe, prevents us from finding a solution.

But for me, that is the point.

You talk about the ugly things and the uncomfortable things and quite honestly, the embarrassing things so that somebody somewhere gets a spark, gets a brainwave.

Because the great thing about having an audience where a lot of people from different places and spaces can listen is that everyone has these different perspectives and they also have different ways to solve problems and more people that hear the problems the more diversity that we have in the problem solving but it does get Sad to talk about all of the horrible things that are going on.

So we're going to do something a little different today and also

would like to share with you what I believe could be a fantastic economic opportunity for those of you who are currently in business and more importantly those of you that are seriously considering business and or entrepreneurship Milwaukee may not offer

the most plentiful of opportunities to make a good living you have to be specialized in something obviously your education it does matter whether it's a trade education a technical education you have to have some kind of skill and I believe personally I believe this I really do that everybody is good at something or everybody has a passion that they will be very devoted to and it is my hope and

My intent quite honestly that everyone is able to find and pursue that passion with great vigor because once you are living in this thing in which you are so passionate about, it's like you'll never work another day in your life and people will pay you.

No one will have to beg you to come to work.

No one will have to beg you to improve whatever labor you are providing because if you are passionate about it, you will be self improving and self.

Correcting and so if we can have a system of education that makes it easier for someone to find their passion and develop all of the skills that you need just because you're passionate about something you still have a skill set you might need to know mathematics or weights and measures or you might need to know some other type of skill in which you need some technical training for so that you can be the best you can possibly be at your passion

So I don't want us to miss an opportunity that maybe we haven't considered because it's very easy to get depressed about what you see in the city of Milwaukee.

You want to move away.

A lot of people have moved away.

Never to come back.

They moved to greener pastures.

They moved to places where maybe their education goes a little bit further or quite honestly where their dollar goes a little bit further up until fairly recently.

I always believe that Milwaukee or Wisconsin specifically was a relatively low tax environment.

Now it depends now.

Depends on where you live and your property tax rate and the property tax levy.

It depends on a bunch of things, but our sales tax still 5% in most of the state.

For a while it was 5.5% in Milwaukee County, then it did a pretty big jump.

There also was a corresponding jump in our property taxes because you all wanted to vote for the referendum for NPS and Whether you regret that decision or not your property taxes are likely not going down because of it And what I'll say about that very briefly is I could see if the investments that we were making because we really take Education seriously a lot of people do they do and if the young people need

more resources we are willing to oblige as long as we are getting some kind of a return on our investment.

And I don't know if we're seeing it.

Yesterday I talked about these major discipline disparities that exist in the NPS school district.

I also found out yesterday that less than 50% of the student body of the Milwaukee public school system is African American and it has trickled down steadily over the last decade.

So now the majority of black students

do not go to an MPS school.

Ladies and gentlemen, let that be the referendum on that school district.

Let me digress off of the MPS and the school stuff for a second.

But I did want to bring up that those disparities, they still exist.

Not only do the disparities and expulsions and suspensions amongst black students still exist, they're getting worse and more severe, even though there are actually less black students.

In the district like there the last time we've had this low of a number of black students in the district you probably go back to the 60s And even though there are less black students to suspend and to expel There are numbers of suspensions and expulsions are continuing to rise The Trump administration said you cannot use any kind of cultural competence if you want to revise your policies Which is insane to me because if we've noticed and we did

That black students for committing the same offense have harsher punishments and penalties Then we might need to look at some of the policies that are in place district-wide also come to find out that the district has a discipline manager They walk around with a bullwhip But the Trump administration said it is racist to change our policies even if the policies that are in place are punitive to black children

It is illegal and violates the 1964 Civil Rights Act to look at race in making a policy determination.

Man, Trump got us good.

But I said all that to say these are reasons why parents are turning elsewhere and why people are leaving.

They're going somewhere else.

They might be moving a county away.

Maybe they're moving a state away.

Maybe they're moving to a different region I'm gonna tell you where they're not moving to they're not moving to racing and hell if you thinking about moving to racing you might as well stay here I Don't know what you would what you would get from Moving to racing if in fact if you move to racing you might as well keep your lease here because you coming back But there's opportunities here ladies and gentlemen, so I'm happy to announce that

We're about nine tenths of the way there.

I don't want to jinx it, but Maybe maybe I will maybe I won't we're going to reinvigorate our long-standing partnership with an organization called visit Milwaukee and they are a travel and tourism organization and their whole point their whole reason for existing is to get more people to come to Milwaukee and discover Milwaukee and

book hotels in Milwaukee and rent cars in Milwaukee and come to Milwaukee for the conventions and the restaurants.

You know, a few months ago, we had a number of Milwaukee restaurants that were nominated for one of the most prestigious restaurant awards in all of the land.

These Michelin rated these Michelin star restaurant.

This is very prestigious.

Any city that has a Michelin restaurant or two, they're going to see an uptick.

and travel and tourism dollars because believe it or not even if this economy isn't doing so well people will travel to go to nice restaurants or if you're already going to be in that city you want to know where the good places to eat are I don't travel as much as I'd like and we're going to be talking about traveling today because I want to take a trip with you all as the title of the show suggests but when I do travel

to a new place, a new state, a new city.

I want to see and feel the experience of that place because every place is known for something anywhere you go.

It's odd.

Oh, we're known for the biggest ball of yarn or we're known for the most amount of gravel per capita.

Like every place you go is known for something internationally.

It's weird.

America is a very funny place.

We also travel to go to restaurants.

Man, do I want to do a side note on this but it's too early to start offending y'all.

I'm fascinated by these food food influencers these food rating people and they they do millions and millions if not billions of views every year on social media so you have people They go to restaurants and they were one out of ten five out of ten and they'll eat in their car sometimes or maybe they're eating in the restaurant and they're filming their experience and they're sharing

You know the food and the service of whatever restaurant in great detail.

I'm so fascinated by this because there's like a culture within a culture I Also come to find out that if you're one of these food influencers and the food influencers Which is just a weird thing to be if you would have said to me in 1992 Hey Sherwin with my high-top fade in my 17 years of age if you would have said to me hey Sherwin one day

People are gonna be food influencers.

I that wouldn't even have made any sense to us Think about some of the things that people do now to make money if you would have told me in 1992 how old was I?

17 we was our born 75 17 16 whatever if you would have told me that Some of the girls that I was going to high school with that I really really wanted to see naked but couldn't

for obvious reasons.

Now, some I did see naked.

But the ones I really wanted to see naked, I couldn't.

If you would have told me in 1992, just wait, Sherwin.

Just wait.

And for $8.99 on your computer or your smartphone, you'll be able to see some of those women.

Now it's their daughters!

Be able to see them naked for 899 food is a big industry We have a lot of restaurants personally I think that we're over saturated with restaurants every time I open one of these apps I'm seeing a new restaurant that's opening in a new food influencer that is trying out the food and rating the service and And it's great.

I think it's wonderful for the city, especially if you are from somewhere else

You can hashtag Milwaukee, Milwaukee restaurants, and you can get overwhelmed with the number of places to eat in all the different neighborhoods.

So I'm glad to be reinvigorating our partnership with Visit Milwaukee.

So twice a month, you're going to hear segments from me, and I may be joined by other guests, maybe even other hosts, and we're going to talk about the things there are to do in the city of Milwaukee.

We're going to talk about entertainment.

We're going to talk about food and restaurants, all of the things.

Also in preparation for something you may have heard me mention some time ago the black travel summit is coming to Milwaukee and ladies and gentlemen, this is a big deal This also goes back to what I was saying just a little while ago before I went on my food influencers tangent The black travel summit is a collection of content creators that have millions upon millions of followers and they are very influential

And they're relatively young.

They're Gen Z and they are millennial and they are all either African or African American or some combination of both.

The Black Travel Summit is a global platform and an annual event founded in 2019 by Ms.

Anita Moreau.

It empowers black travel professionals, creators, entrepreneurs and investors while connecting black owned businesses to the broader.

Tourism ecosystem ecosystem to give you an example Last year the black travel summit was in Rio de Janeiro They travel all over the world and they rate their experiences as black travelers in those International destinations and they're in Europe and they go to the to Southeast Asia and they travel to the Caribbean they go all over they are coming

To Milwaukee and ladies and gentlemen, this is not an accident.

This also represents one hell of an opportunity for us.

To showcase our city, the best parts of our city, the good parts of our city, the parts of our city that when you put the flashlight on them, they glimmer and they glisten.

A real opportunity to showcase the best of who we are.

And I do not want to miss this moment.

In fact, I'm looking forward.

to the travel summit being here so they're going to be here October 14th through the 18th and as those dates grow nearer you're likely going to hear from actual members of the black travel summit because we're going to be hosting them here on one on one seven the truth i'm also going to share with you a little bit of their itinerary you might be able to participate in some of the events and some of the workshops that they're going to have at the baird center

Other places throughout the city, but this is going to highlight our black owned businesses and more specifically our black owned restaurants And I do not want us to miss this moment.

I'll come to find out this morning that just African-American travelers are 145

billion dollar industry.

Let me put this in perspective.

Let me round that up to 150 billion dollars.

That's not no small potato.

So for those of you that think the black people are broken and got no money.

Oh no.

And I got to push back on this narrative that all the black people are getting all of the public assistance and getting all of the welfare.

Some black folks are insanely rich.

Here's the thing.

They keep their mouth shut about it.

They may not be flashy dressed.

They may not be wearing all over the jewelry.

They may not have nice cars, but they will spend 10 grand on a vacation like it ain't nothing.

And some of you might be listening and saying, well, sure, when why you gotta focus on black travel and leisure?

Why you gotta focus on on black tourism?

Because it's a different experience for us.

And I'm tired of talking to white folks like you're four years old, like you don't know what racism is, like you don't know what institutional and structural racism is.

Stop acting stupid.

There are days when I'm in the mood to talk to y'all like children.

Some days I'm not.

I'm not talking to y'all like children.

So if you want to know those white people, sure, why you gotta always make it about race?

Because it is.

White privilege is not you.

Get a great job and make a bunch of money.

No, no white people have they got to struggle and sometimes they're dumb and they're unemployed and they're on welfare White privileges you can go to any city in this country and don't have to worry about your safety being in jeopardy by law enforcement

Because of the color of your skin.

That's really all the privilege y'all got y'all have the ability to not have to think about how you are going to be negatively impacted by the color of your skin and that's a privilege I don't know not nann nothing about because one of the reasons why I don't travel is because I don't know if I'm gonna be safe

there

and Now that I come to find out that black travel and tourism is 145 almost 150 billion dollar industry the whole US tourism market is 800 billion

We're 150 billion of that.

That's serious now.

And the Black Travel Summit is coming to Milwaukee.

So here's what we're gonna do now.

Take a break.

I'm gonna come back.

I'm gonna get into the details of Black Travel, Black Tourism.

We're gonna look at...

Who travels internationally and who doesn't?

And look at the generations.

Do the Gen Z's travel?

Do the generation X's and the millennials?

What about the black baby boomers?

Do they travel?

And when they do travel, where do they go?

How much money do they spend?

Do you all have passports?

Have you used your passports?

Because we are a tremendous industry.

And guess who should be benefiting more than anybody from that $145

billion?

Us.

We're going to dig into it today.

You were listening to the truth.

with Sherwin Hughes exclusively on 1017 FM.

I'll be right back.

If you

go to

youtube.com or open up your YouTube app from your smartphone or other mobile device Search 1017 the truth hit subscribe

You'll be able to view the live in studio cameras of all of our broadcasts.

And if you ever miss a broadcast, they're all there on YouTube.

But more importantly, you will be able to vote in our YouTube poll.

It's a very simple question because, you know, we have inquisitive temperaments here.

We want to know what you're thinking.

Question is, have you gone on vacation?

So far this year in 2026 now there's still some months left but Summertime is the most likely time that folks are gonna pack up and let me be a little more specific you're going vacation like not a staycation Where you take two days off of work and just sit around the house and just eat food and order doordash.

No, no, no, no Have you traveled at least?

250 miles from home

for for leisure in the year 2026 I would have thought that more of you Would have taken a vacation or traveled more than 250 miles in the year 2026 only 39 percent of you have 61 percent of you have not and for those of you

that have not taken a trip, which I highly recommend.

Just get away for a little bit because Milwaukee will drive you nuts.

I can tell I've been here too long and I need to get away because I started to go a little bad.

You all hear it every morning.

Oh, Sherwin, I need to go on a vacation.

Went to Memphis for a little while over the 4th of July.

That's all I need.

I just need to get away for a little bit.

I don't need to be gone for no two damn weeks because it's too hard for me to adjust.

To life back at home if I've been gone for too long.

It's it's rough and then you got there's like this I don't want to call it depression Because that's probably too extreme of a word.

It's like this thymian Which is like a low level of depression because when you're flying back, let's say you had the time of your life

You went on a best vacation ever you had some good fun and you met some wonderful people and you ate good food You ain't have a care in the world one of them vacations where you leave your phone in the room You don't care who calling you cuz guess what ain't nothing you gonna do about it cuz you're far away Don't call me.

I'm on vacation.

What you want me to do?

We'll worry about it when I get back, you know the kind of vacation where you won't even got to check your phone

Where you just out and about and maybe the weather was nice.

You're doing all of the things that you wanted to do.

And the thing about traveling to a new place in a new city, it's almost like you can become a new person.

Sometimes when I travel, I just talk to everybody with a Jamaican accent, because how in the hell do they know?

Oh, oh, hello, sir.

Can I help

you?

Yaman, y'all can help me.

Need a lot to help?

No.

Wagwan.

Be wherever you want when you're on vacation, but isn't this always a very common thing that happens when you go on vacation you having a good time Maybe you went to California.

Maybe you went to Nevada Maybe you I don't know where you went You went to Seattle, Washington and visited Bailey Coleman's family because they are the only black people in Washington State or maybe you went to Florida and the vacation getting good to you You live in a good life because being on vacation is like being retired the right way

Especially if you plan it out real good and don't we always say the same thing or in some faraway city We're having a good time.

We look around like hmm.

I could live here We always say that you ain't moving that damn vacation spot cuz once you move there you gonna hate it So it appears that only well now the numbers are changing a little bit so 59% of you that's still a really high number I would suggest you guys just take a little time away unless you have one of those jobs where you can You don't have any extended

paid time off, but take a little, even a little road trip, you know what I mean?

Just to get out of here and just experience something else.

I want to, I got a bunch of stuff here that I want to roll into the conversation because I also want us to be able to take full advantage of black people, African-Americans specifically.

We are an almost 150 billion dollar travel.

and leisure tourism market.

Just us.

So think about this.

I want to get somebody's juices flowing.

I know what I'm going to say today is not for everybody.

Listen to me.

Let me be clear about this.

When I have my radio shows, it's it ain't for everybody.

It's for the people that are interested.

So if you ain't interested, don't say, well, sure, when that's not

me, I'm not interested.

We go listen to TMJ.

Go find old Tory Lowry running.

But for people.

They want to do something new and want to try something new and want to be innovative.

Having places and spaces that cater to a black traveler, not a black Milwaukee.

I'm so sick.

Y'all open up these damn black restaurants thinking that black people are going to be your only customers.

Black folks in this city are tapped out.

We don't need no more Jamaican food.

We don't need no more people to make candles.

We don't need no more goddamn CMOS.

Stop it.

And that's the truth.

Start catering to people that are coming into town because they work for Northwestern Mutual.

They do their annual meeting here.

Start catering to people that might come to Milwaukee for summer fest that are African American.

They want to do a cultural experience outside of whatever is at Henry Mayer Meyer Festival Park.

That's where the money is at because people are looking for culturally relevant things to do.

Now there's not, in my opinion, we got a bunch of different chambers of commerce.

I don't know what the hell they do.

And I hate to admit that.

You got a Wisconsin black chamber of commerce.

You got an African-American chamber of commerce the gays got a chamber of commerce I think the Jews have one everybody got the Hispanics the Hispanics got a big chamber of commerce their chamber of commerce is political Chambers are supposed to provide opportunities information resources to help businesses of particular

races and ethnicities thrive because those dip those dip those businesses rather have cultural differences and that's the best thing about Diversity because you could be black and want to go to a bunch of Mexican restaurants You might want to go to a bunch of Asian restaurants Chambers are supposed to foster those kinds of efforts in those endeavors So we have chambers, but I don't know if there is a concerted effort to capture the black person

Who comes to Milwaukee with money to spend because they're here on vacation?

Is there anything catering to them?

I think we are so pigeonholed into thinking that anything that you build or you start business-wise in Milwaukee has got to cater to Milwaukee black people.

I'm gonna say something.

I'm gonna leave you with a little cliffhanger and I'm gonna take a commercial break because I'm gonna say this thing because it's offensive.

So I'm gonna say it.

I'm basically gonna run the commercial.

Xavier get ready with that button because when I say this thing I'm about to say I got to run a commercial because some of y'all gonna get mad at me but all I'm doing is speaking the 101.7 the truth and get mad all you want so I'm used to it y'all still mad at me when I said Colin Kaepernick was a fraud he is where's he at now thought so Dude just didn't want to get cut from the 49er so he decided he was gonna take advantage of of racial justice issues And it's weird because Colin Kaepernick took advantage of people

Use race and kneeling for the national anthem even though Marshawn Lynch had been kneeling for the national anthem and sitting down for national anthem since 2006 y'all didn't notice that because Marshawn Lynch was doing it for the exact same reason But in 2016 when Colin Kaepernick did it.

Oh my god.

He loves he loves the struggle

No, you can't cut a player if they all of a sudden are crusader for racial justice.

It would have made the San Francisco 49ers look like a racist team.

But then what happened at that exact same time?

Donald Trump was politically organized on the opposite end of that issue.

See how that work?

Be careful of these deceptive figures.

They will take advantage of you and lie to you.

However I digress.

Here's what I would say.

If I was to start some kind of endeavor and it would be catering to African American travelers.

African American dollars if I wanted a black Client base in my business.

I don't want Milwaukee black people.

I don't want you I Want black folks from somewhere else from Dearborn, Michigan from Albany, New York from Dover, Delaware I want to welcome them here because some of y'all are too much some of y'all gonna Sure one guy bad service and shut up

I treat people from somewhere else better not treat some of y'all, because y'all are just rude

and disrespectful.

Well, I gotta run a commercial.

The Truth with Sherwin Hughes, I'll be right back.

Mentels 2025 multicultural travel research reports that about 8 in 10 black consumers, roughly 80% had in fact taken a vacation during the previous 12 months.

However.

Men tell also reports that black and Hispanic consumers take vacations less frequently than the overall US travel market that being said I want to emphasize that African-American travelers are 145 billion dollar industry meaning there might be a smaller percentage of us compared to other races and I'm gonna get into the details of that why folks travel a lot

They do some of it is income It is and some of it is also age because you know white populations are older white folks are actually going extinct the average age of a white person in this country is like 50 or getting close to 50 years old which means a couple of things they are what we call Post reproductive white people aren't having kids anymore because they're too goddamn old But they also in their advanced age

probably have more money, more assets, more savings, more accumulated wealth, and more equity from their homes, because a lot of times their homes, whether they bought their homes or not, and if they did buy their homes, think about how much cheaper homes were, especially when older baby boomer white folks were purchasing homes.

$40,000, $50,000 could have got you a really nice house in the suburbs, that same house is now worth $500,000, $600,000, $700,000.

So of course they're going to travel more.

But when African Americans do travel oh my do we spend and I won't I don't want it to be like a niche thing like it's just a small segment of African American folks their travel That's why I'm glad the black travel summit is coming and I'm glad that we're gonna be partnering with them because when I do some of the interviews with some of the folks that are part of This organization the black travel summit they're going to list

where they have been, what the experience is like and where you should go and where you shouldn't go because as black people, we don't know if our safety is guaranteed.

I'm used to America and I know how to spot.

You know what I mean?

You can tell when you're in a place or in a space or in a neighborhood or in a suburb of some city that you're visiting where the vibe is off.

I mean, okay, I can tell here.

I can also look around and look at some of the cultural cues.

Sometimes they're welcoming.

Sometimes they're discouraging but I because I'm American and I am very much in tune with how America Exhibits its love or hate for different cultures.

It makes sense to me here, but if I travel somewhere else I Might go to Europe somewhere and think that these Europeans love me and they might be trying to form a rally to hang me that night Oh, these Europeans are just so nice your

nigger

We don't like the blacks over here.

Cold, blimey, nigga.

And yes, all the countries say that word.

Did you know that?

There could be a country where English is not even a predominant language, but they know that in word.

Let's talk to somebody else who knows the in word.

Hello, Bob.

Hello,

Sherwin.

You know, you said just a minute ago, people gonna get people like you, Sherwin.

Even some of these white folks you sure what do you come back?

Oh, you ain't gonna like me.

You ain't what I say No, we like you sure

Bob hold on now I Don't do what I do for approval.

I do what I do to further what we know.

So if somebody likes me and not as inconsequential I Just know people are sensitive.

That's what it is.

They just dissent they hear stuff that doesn't match what they think and what they know and they get all man

Y'all are some emotional people you blacks are especially you

Well, you're you're you're a little aggravating sometimes, but we like you chill You know and a whole lot of white folks.

I believe like what

I'm supposed to what my life is complete now cuz white folks like me They don't mean nothing to me

Long

my people my friends and my family and my circle like that's all I need anything outside of that I ain't losing no sleep.

I sleep but naked with the fan on

ass

You sharing don't have me cussing on it.

Yeah, no You know, I gotta but showing people like you man.

You need to be talented, you know So quit saying that you know, you know

anything to say on the actual topic of travel and leisure and tourism was last time you went on vacation Bob because you need one bad and you need to stay there now I told

you Wisconsin and Illinois is enough

for me.

I don't need to get, and I get tired of you talking about racing.

Now, you need racing around, man.

Racing is cool, man.

It's nice in racing.

You're always talking about racing.

Racing ain't gonna do nothing.

Yeah, you know, I mean, we disagree, but we like you, you know, I mean, you know, quit talking about racing.

That's what you what you're

gonna do.

What you

gonna do about it?

Well, I'm saving up.

Put that metal on my right hand, and it's going into your chest if I don't feed him teeth.

I will talk to you later, sir.

It will enter the chest if I don't feed him teeth.

I'll talk to you.

He's starting to fade.

I think he's just kind of just slowly, just kind of... Yeah, it's, uh, sad.

Bob is just kind of withering away right in front of our eyes.

Even though there is no actual census style federal statistic that asks every racial group, quote, did you take a vacation this year?

The best recent estimates come from major travel industry surveys.

Mintel is one of them and they did a 2025 multicultural research report that showed eight and 10.

roughly 80% of black consumers had taken at least one vacation in the past 12 months.

However, Mintel also reports that black consumers take vacations somewhat less frequently than the overall US travel market.

Another organization, MMGY Travel Intelligence, they have a much larger black traveler study.

that provides additional evidence.

Its research includes 6,523 black leisure travelers with a 54,428-person US leisure travel sample.

It estimated that leisure trips totaled 184.12 million.

That's for everybody.

The share of all US leisure trips are only 11%.

So a lot of y'all when you travel, you're traveling for work, for business or for family.

Travel spending for African.

Oh, this is black travel.

Oh, wait a minute.

Let me do this right.

Black people took 184.12 million trips.

So that means a bunch of y'all took multiple trips in a year.

I like that.

We are 11% as black people.

This is race specific.

We're 11% of all US leisure trips.

We spent $145 billion when we were out of town traveling and on some kind of a vacation.

Here's another very important one.

79% of African Americans who travel.

Travel by car.

average one-way distance 247 miles and then black travelers planning another vacation next year is 76% that 11% share of leisure trips is slightly below the black Americans roughly 13 or 14% share of the US population but it's really really close so we basically travel almost on the same proportion

as our representation in the population which I think is a really good healthy economic sign and a healthy economic indicator because one of the reasons why I don't travel because now if I travel it's gotta be done right.

I gotta do it big.

I need to have better accommodations than I have at home.

I don't do hotels anymore.

I can't do a hotel anymore.

It's like being in a damn studio apartment.

I can't do it.

Have a house lived in a house for a very long time.

So when I go on vacation, I want house like things I want stove case I want to cook I ain't got to go to restaurants for every single meal I might want to come be there for a week or more I might go to grocery store give me a couple little few items put it in the refrigerator in the Airbnb I like having a house Like no damn hotel, especially if I'm going on vacation with another person I hate sharing a hotel room with another human being I hate it because you can't

They got to leave the room sometimes.

I don't want them.

Why you got why you in the room?

Well, because we got this hotel room together.

Well, that was a mistake Trying to save money so if I travel

I got to do it right.

I want real nice accommodations.

I want to go to nice restaurants.

I want to do something that is unique to that area.

The chances are I've never been there before.

Maybe I want to go see a show or something that I can only do in that particular city.

Here's the thing.

It's very expensive and sometimes I got to justify.

I'm going to spend $25, $2600 for a weekend.

Sometimes I'm like nah, I'll just go down by the lakefront here in Milwaukee.

Spend $19 and 32 cents it has always been difficult for me and this is one of my problems Maybe as I get older this might change.

It's hard for me to justify coming off like $3,000.

I'm gonna be right back home in a couple few days that Experiences are great, but I can't easily trade big amounts of money just for the experience

It just it doesn't economically make sense to me.

I'm paying $3,000 for some memories.

I mean, memories are great, but damn, I can do a lot with three G's.

Take a break, come back.

Delvin a little bit further on how important the African American traveler is and hopefully we will be respected as a niche market that should be catered to in the cities and places and spaces.

that we choose to travel to Milwaukee is one of them.

We are a big travel and tourism city doesn't really seem like it, but we are.

But if we are welcoming black travelers to Milwaukee, what kind of experience do we want them to come away with?

Where do we recommend they go?

Obviously that we want them to see downtown.

We want them to see the neighborhoods.

We also have to highlight the segregation in the city because that is a part of the story.

And I think it makes some of the

more attractive venues that we have shine that much brighter because they were created in an environment that had always been hostile to African American economics.

I'm gonna take a break, come

back.

What's your favorite travel destination?

Ladies and gentlemen, where would you recommend, where's your favorite place to go to?

Do you have a go to?

Put it in the YouTube chat.

I wanna know where you guys like to travel to so I can get some ideas.

The truth with Sherwin Hughes will be right back.

Don't touch that dial.

The truth with Sherwin Hughes will be right back on 1017 the truth the truth app and 1017 the truth calm You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth calm

DZ says, I tried to travel outside of Wisconsin every year.

Unfortunately, this year, life was lifeing, planning to go to Niagara Falls on the Canada side in 2027 or Paris, France.

I know a lot of people that's been to Paris.

Every single one of them says it's overrated and Parisian stink.

Europeans got different.

Hygiene habits than Americans I Was very disappointed and all and these are people that I trust it's not now sure when Paris is gross Another one up Rome is disgusting too gross Crowded people stink they're rude Don't be rude if I'm traveling because I'm in a good mood if I'm out of Milwaukee Don't yuck my young if Parisian

or a Roman is disrespectful to me, you're gonna catch some black American hands is what it's gonna, and I'm gonna be in a European jail and ain't no telling what's gonna happen to me, but I don't tolerate that.

I'm in your country.

I'm here spending money, good money.

I'm spending American currency now, bringing American culture to your country, black American culture.

You gonna be rude to me?

They say restaurant service is poor because they don't do the whole tipping thing.

That's the us thing.

You'll sit there cuz you know the Europeans are leisurely some of them only work four days a week They go home and middle of the day take naps go back to work when they feel like it Weird that damn socialism is what the hell is let's talk to Linda you're I want to one seven the truth.

How are you?

Good morning, professor.

It's a great day in Milwaukee.

Every day is a great

day topic.

I Love this topic, but more importantly, I just had to call

because I'm loving those daddy daddy glasses man.

That's putting you in a whole nother category sharing.

Shea boy boy boy boy.

But I also called because I wanted to say Sharon, did you see the latest on the the schools in Wisconsin that is getting a plus?

No.

Whitefish Bay, I mean they got like 20 in Wisconsin That is you know They got Reagan college preparatory Hamilton Nicolay, but I don't see NPS nowhere man.

King should be on the

list one

Reagan is Reagan is in Milwaukee King is probably on the list too.

I'm sure

yeah musty go, but yeah, they got a lot of

20, it's 30, 35 schools that are reaching national level for recognition, man.

They're calling it, you know, great school system.

And I don't know what that means, but I just find it quite interesting.

System like STEM, S T E M science, technology, engineering and math, I'm assuming that stands for.

Yeah.

But I just find it so upsetting, man.

Just so upsetting when you look at the statistics of NPS.

But I'm really glad you're showing how that parents are getting smarter and taking their kids out of NPS.

If

NPS is failing and not meeting the requirements and expectations of the family, of the parents, take them out.

Put them where they will advance, they will progress.

Because yeah, sir, and this is the time where we have to rethink we imagine really our disposition in this country and our safety and the fact that we can do and progress and it becomes whatever we want to become for real I believe that

hello somebody

Huh,

I said hello somebody

Yeah, I said I say that Sharon because I you know I came out of the church and I came out of the pulpit

And instead of saying amen to the church, I say hello somebody.

All right

now.

All right.

Thank

you.

You

later, sexy

Linda.

Relax.

First of all, Zaddy is something that a younger, much younger woman would call a more mature man.

If you're my age or older than me, you can't call me Zaddy.

You can call me Mr. Or you can take the Z off of it.

We can just do daddy.

You can call me pretty.

I don't know if I like that.

Women get jealous sometimes because men are prettier than they are because we wear our natural hair.

You know what I mean?

We're sometimes prettier than the women.

Fellas, you know what?

You know how women say oh These men are intimidated by me.

No, they're not women are actually intimidated by Good men because they know that they can't have that man because they're nuts They know they don't deserve a good man That's why they keep dating bums because a bum you can't control because the bum you got agency over him because he's worthless He ain't got no job.

He ain't got no future.

You can dominate a bum But a good man is gonna tell you what to do ma'am

Some women are like, oh, no, I can't he's gonna realize that I'm nuts and he's not gonna love me so I gotta just Be intimidated by him.

We'll be so scared and they're terrible at approaching women

are

awful.

I thought men are bad women to be like, um Hi, do you do you like butterflies and chocolate milk?

What?

Try try better than that lady But you got to give them credit because they'd be so nervous to be all trembling because if a woman is really really feeling she will approach you

and just say the

dumbest stuff ever.

But

we still love you anyways, ladies.

I'm going to take a break, come back for hour two.

I'm going to dig into some problems and issues that I think that travelers from all over that come to Milwaukee are going to experience, especially when they go to a black owned restaurant because we have some.

improving to do when it comes to the service that we provide and our levels of hospitality, number one, number two, where do black people even learn hospitality nowadays because we used to learn manners in school.

It used to be a part of the culture at home that don't exist like that no more.

Let's talk about it all during our two.

The truth with

Sherwin Hughes will be right back.

This is the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth comm

Welcome to our three of the truth with me Sherwin Hughes talking about traveling and vacationing and the African-American traveler We are a significant industry spending almost 150 billion dollars a year on travel vacation and leisure Also a good segue to what's coming to Milwaukee in a couple of months the black

Travel Summit.

This is a group of online content creators that travel all over the world and they showcase the experience of traveling while black they give incredible recommendations on hotels and restaurants and attractions Culturally specific things that are offered in destinations all over the world a little Background about them last year.

They were in Rio de Janeiro.

They usually travel internationally

showcase destinations all across the globe but for 2026 they've decided to pick a domestic location not New York not LA not Miami or Chicago not even Houston they're coming to Milwaukee and I want to know from you what experiences should we those of us who are from here

Provide to people some of whom have never been here before so we did they did a networking thing I met some of them last year so some of the folks with the travel some and not the whole group but a few of them came to Milwaukee to do some press and to take a couple of like tours of like Bronzeville and a few other attractions so they could get a taste of what they would see while they are here for the four-day Exposition is taking place at the Baird Center.

In fact, I even have their itinerary

In case you want to participate in some of the different workshops that they have talking about travel and tourism, et cetera, et cetera.

Day one, October 15th, they check in at the Hilton, and then they're having a 10 a.m.

until 3 p.m.

expo.

It's off site, so I don't know if they're not listening.

The venue is called the Black AF Experiences.

And then from 10 a.m.

Until 4 30 p.m.

There's the black travel film festival at no studios Then there's a VIP reception at the end of that first night from 7 p.m.

Until day two, which is October 16th That's a Friday and I will be having the folks from the travel summit on the show some of them will be in studio some will probably Be remote we're gonna talk to them about their experiences here in Milwaukee

The second day October 16th the Black Travel Summit has the Black Travel Alliance a wavelength for creators from 11 until 2 from 4 p.m.. Until 9 p.m.. Is the expo at the Baird Center and then from 7 until 9 p.m.. Also at the Baird Center is the opening reception of the Black Travel Summit and day 3 Saturday October 17th from 7 30 a.m.. Until 5 30 p.m.. Essentially all day

The Wellness Lounge will be at the Baird Center from 8.30 until 9.30.

There's breakfast in the ABC Ballroom Foyer at the Baird Center, 9.30 until 1.30.

There's a speaker series also in the ballroom at the Baird Center from 1.30 until 2.15.

There's lunch being served from 2.30 until 4.50.

There's going to be breakout sessions from 7 until 10 p.m.

Black travel awards gala.

They're gonna do it big here in Milwaukee and day four the last day of the black travel summit, which will be on October 18th They're from 11 a.m.

Until 4 p.m.

There's gonna be a pitch competition and Then the closing reception will be from 4 p.m.

Until 7 p.m.

Keep in mind while they are here and are wonderful and glorious but also conflicted city they're going to be documenting

everything.

They're going to be posting it on Instagram and on TikTok and really showcasing for the world what Milwaukee has to offer just in total, but also specifically for a black cultural experience.

I think this is an amazing opportunity for us because if we can show the best parts of our city for those handful of days in which they're going to be here.

That may bring more black investment to Milwaukee.

It may bring people from other places that might want to experience our hotels and our restaurants.

And overall, this is good for us.

We want travelers and we want tourism because they spend money.

And when they spend money, they're paying taxes.

And it's those taxes that we use as revenue for our roads, our bridges, our schools, our healthcare, et cetera.

So if we can provide a worthwhile experience to these folks,

It could be worth its weight in gold, but here's what's important to me.

I want black entrepreneurs to be able to take full advantage of the black travel summit, not just for the people that are coming from October 14th through the 18th, but people who have yet to come, who've been thinking about Milwaukee, but never had a reason to proverbially pull the trigger on traveling here.

Because quite honestly, I'd recommend Milwaukee over Chicago because you can do more.

in a shorter amount of time and spend dramatically less money.

And I would say you probably can have a higher quality experience.

Because Chicago, you'll get murdered.

You go off of Cicero.

They'll leave you where they find you.

OK, in

Milwaukee too, but we'll just tell you not to go to certain places at a certain time.

There should be.

Maybe we're not there yet.

But if the black travel summit does what it usually does it really increases the flow of African-American travelers to any city in which they have their summits We can have a whole new Entrepreneurial offering if you are an African-American and you are looking to come to Milwaukee for whatever reason Maybe you're traveling here professionally for business for work Or if you just want to have a little getaway or a little vacation and you want an authentic Milwaukee experience, but also something that is culturally relevant

for an African-American, we could put together an itinerary.

That is what this organization could do.

It's almost like a, not a chamber per se, but like a tourism agency, but specifically for offering an African-American cultural experience.

But here's what the best part about that would be.

It wouldn't just be black people wanting to have an authentic black cultural experience.

There are probably white people or Asian people or Hispanic people from other parts of the country that might be from more racially progressive areas that really have an interest in exploring the cultural offerings that exist in American cities.

I think this could be a fantastic idea.

So anything that we can do to take advantage of our uptick in travel and tourism, especially to encourage more African Americans to come here, because I want to reverse the brain drain.

Far too many black folks have lived here their whole lives and they know the city very well They might have a deep affection for the city and a passion for the city But they just they can't get ahead or the opportunities are diminished.

They got their education here They went to elementary school high school college here But then they take all of that knowledge that they have and all of that skill set and they go somewhere else They go to Austin or they go to Houston they go

Don't know to Sarasota, Florida and they go to Washington DC They go to Atlanta and all of that knowledge and all of that entrepreneurial spirit that they got from here They go when they take it somewhere else.

I want people to come back to Milwaukee Let's bring it back, but the right kind of people not

Not you Chicago people I talked about that last week Chicago when people leave Chicago and they move out of Illinois move out of Chicago Their number one destination is Milwaukee.

I don't know how I feel about that Because about a generation or so ago we had the same kind of migration From Chicago, Illinois, but it was for the wrong reason and it brought a decrepit kind of culture that I think Milwaukee is still

under this dark cloud of that previous generation of Chicagoans that came here to try and take advantage of Wisconsin's very nice and generous welfare system.

And they messed it all up.

And I'm not blaming some of the behaviors that we see right now today on that negative Chicago influence from the mid 1980s and the late 1980s.

But some of those people have grandkids now, you understand it.

And that influence has remained in those homes and in those families and has poisoned our well here Milwaukee is a very nice place where everybody is nice.

We're nice to each other But then you get these people that come from other places and they bring their terrible culture and they taint what was once so beautiful Read some of these YouTube comments if I dare and I do want to share with you the details of

The black Gen X traveler the black baby boomer but more importantly Black people in the service industry so black travel summit is coming in a couple of months We got time to prepare and put together a series of itineraries for people

which I am willingly going to share with them because when we start doing interviews with people from the Black Travel Summit, I'm going to say, hey, Black Travel Summit people, because I got to be real nice to them because I want them to blog positively about Milwaukee.

I'll say, you know, my listeners have put together a wonderful set of events and places and spaces and.

Cultural attractions that you should visit but I worry about the level of service They are going to get because the black travel some of people may not necessarily Identify themselves if they did I think they would be guaranteed a higher level of service But some of them are just gonna come in looking like regular old people

Okay, and they may get confused for just a regular old Milwaukee person and what I don't want is for them to go into a stereotypical black owned business or black owned restaurant and get poor customer service.

Now, let me say this.

It is more the exception than the rule that customer service at a black owned establishment is poor.

However,

The exception happens a little more frequently than it should.

And if we can level set and as a community, not accept any customer service that is below average, because you got to go out of business.

I'm sorry.

If you don't, if you are unable to train your staff,

and the science of hospitality.

Now some of us are bad too.

We're bad customers now.

It goes both ways.

We can be very, very ornery and disrespectful customers because some of us, not all of us but enough, have this prevailing attitude of I have money, I'm spending money, I can do whatever I want, I can say whatever I want, I can act however I want.

No you can't.

No you cannot.

In fact.

The more expensive and the more exclusive the place is like a restaurant.

I'm thinking of one restaurant in particular and I was at this restaurant on Tuesday night I made a bunch of observations.

It's a relatively expensive restaurant and one of my favorites Oh, by the way, the fish fry that I showed you guys on my social media a couple months ago.

That's not the packing house That's not that fish fry places a secret a bunch of y'all said oh that Sherwin secret

Fish fry spot is the packing out.

No, it's not my secret.

Fish fry spot is still a secret.

Everybody can go to the packing house because if I put the location in the post, then that's not my secret.

I'm not telling you all this.

You're not, you're not going to ruin this for me.

Why can't I ever have anything?

And let me tell you why I'm not going to tell you.

I told y'all not to fight a Bastille days.

What did you do?

Why do you do this to hurt me?

Know you did it to hurt me.

I said do whatever you got to do tear up Water Street tear up Brady Street get it all out of your system anywhere else you go Don't bring that nonsense to my Bastille days and what the hell did y'all do and I wasn't a fight It was a rolling brawl.

It just it went from block to block Trying to hurt me I'm not I'm not telling y'all

Tell you where my fish fry spot is I tell you where my fish fry spot is y'all go to damn fish fry spot and start fighting in the fish fry spot Ain't no way We have to make sure that we are providing the best customer service experience but also as a diner The more expensive and the more exclusive the restaurant is and I know that some people

They consider that status if you can spend I'm not gonna tell you the restaurant, but it was a young brother.

He was probably Maybe his mid 20s late 20s wearing like a jean outfit and he had like Designs and stuff on the jean jacket and like rhinestones It was probably very expensive and he was wearing like skinny jeans and they were hanging completely off of his butt like you could see his underwear

He was with a relatively attractive woman.

She probably was also in her like maybe mid 20s.

She's wearing a very nice dress She was dressed appropriately, but they both smelled so profoundly of marijuana that it was embarrassing for everybody in the restaurant because when they walked in They made the entire restaurant smell like marijuana and I could tell that they were big spenders Because of where they sat and at this particular restaurant

There's a certain very small section that is reserved for like VIPs and you got to spend a Boatload of money to be seated in this section.

So if you walk into this particular restaurant, it's always gonna say reserved All the tables in this little section are always gonna say reserved even if because you can't make reservations for those seats They have to put you there you see and they put this brother and you sit next to me and just made the whole place

And then they got to drinking and they got all loud.

The more exclusive of a space you are in, the more sophisticated you need to act.

So we have to learn.

I think a lot of us just haven't learned this.

There are places where you can go and you can be loud and you can be obnoxious because there are places that cater to that.

They want that.

That is the mood and the atmosphere of certain locations.

But when you go to the...

to the upper echelons of places, you got to act accordingly because these restaurants, one of the reasons why they're so expensive and so exclusive is because they have curated their own culture just like they have curated what I believe is one of the best menus in the city.

But here's where I take issue with one of my friends because I got a restaurateur friend to recommend like this dude knows food unlike any other human being I've ever met.

What I think is the best restaurant in the city of Milwaukee, he thinks is subpar.

So he and I fight about that.

So why don't we do this?

I'm going to take a break.

Come back.

Todd, we'll make it a short break for you.

We're going to talk to Todd on the other side.

Get his thoughts, feelings, and opinions about things.

I still ain't talked about these damn black millennia.

What is this here?

Where is the damn black millennials?

Do we care about the black?

We'll do it all when we come back.

Don't worry.

We got time.

The truth with Sherwin Hughes will be back shortly.

The truth with Sherwin Hughes returns after this on 1017 the truth the truth app and 1017 the truth comm You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth comm

For parents choosing the right school is one of the most important decisions you will make at Milwaukee College Prep.

They don't take that responsibility lightly.

At Milwaukee College Prep, your child is more than a student.

They're a young person who they get to know by name, by strength, and the areas where they need the most support.

Together as a family and a school, they'll work together every single day to help your child learn, grow, and build the confidence to reach their fullest potential.

Milwaukee College Prep would love to meet you and your child in person to share more about how you all can work together.

Don't wait, seats are in fact limited.

Apply today in MilwaukeeCollegePrep.com.

That is MilwaukeeCollegePrep.com or call 264-6000.

414-264-6000.

Todd, how are you?

Thank you for holding.

What's going on, man?

I'm just

hanging around.

Hey, I was calling about that fish spot that you...

You you uh holding back home.

No, you need to get that spot up.

Oh, I Hope you got something else to talk about buddy because this is gonna be a short conversation Hey Hey, I'm just I'm just laughing because you said that they was fighting at Bastille days and you know the rolling bra, man I just I just bust out laughing and that was just so Hilarious to me to hear you say a rolling bra at Bastille day, man.

I'm just dying over here

Well, you're dying and I was trying I was very sad man.

I'm like man This is what's destroying Milwaukee these fights at these of events man.

It's crazy Brady Street.

I watched it on for a line online man It's like this ridiculous man.

How you can go out there and just people just oh, we're gonna we're gonna meet at Brady's fast and we're gonna fight at Brady's fast I mean why why are we doing that man?

It's ridiculous.

It's ridiculous man.

We need to stop that and

That's the reason why I stay in the house.

I don't go nowhere.

Because we can't.

We don't know how to have fun no more.

Can't just go somewhere and act like we got some dang sense.

Buy a few drinks or something to eat.

And look at the pretty ladies walk by.

What's wrong with that?

That's all we're trying to do.

Look at the pretty ladies walk by.

Look at the look

at the pretty ladies walk by.

I mean, I mean, God.

But now they just.

coming out to fight.

I don't understand.

I think a lot of them

boys, they're gay.

That's what it is because if they weren't gay, they wouldn't be wanting to fight.

They'd be trying to talk to girls and get their phone numbers.

I think a lot of them either have these boys as gay.

That's what I think.

Hey, hey, I'm looking online and most of these fights that I see are females.

They're gay too.

And it's ridiculous, man.

It's ridiculous, but yeah, man, I was just calling about that fish pot man.

I see you ain't gonna give it up

And why would I say it now like now while you're on the phone and everybody and their mama's listening?

No way because if I mentioned it y'all would flock there and the last thing that I want is I can't get a table at my spot because all of y'all taking up all the good

seats

Well, there you go go to the pack and I tell them I sent you ask for Chris say sure one sent me Yeah, take care of me

Have a good

one.

All right, you too.

Yeah, go packing house Got good prime rib got lunch specials Got live music on Wednesdays and Thursday got real nice outdoor seating a nice little patio got a little fireplace on the patio.

It's nice now Going on the packing house been like hey, hey sure one sent me night.

I mean ain't gonna get you nothing free Don't be trying to do that because some of y'all

Try to use my name get free stuff

and it's actually works.

Stop doing that.

I Sure wouldn't send oh he did here have a free entree none of that don't do that Stop getting free stuff in my name y'all over here cheating the system Be nice Bunch of cheap skates and all here's the other thing now I give you a recommendation And you say

Oh, Sherwin told me about this place.

I swear to God, you better tip or I'll come to your house.

Don't use my name and then leave a nine cent tip.

I come get that tip money.

I should ask if I have to.

Don't do that.

Don't make me look bad.

Oh, wow.

Sherwin recommended a lot of people come to the restaurant.

Oh, the whole dining room is packed.

The whole tip.

Total for the whole black part of the dining room is $9 and 48 cents but order $18,000 worth of food and drink.

Don't do that You are paying for the experience.

You are paying for the service You're paying for somebody to clear the table fill your glasses bring you more salt pepper Bring you more ketchup bring more a one foot a steak.

Don't put a one on your steak This is not Applebee's you want to put a one on the steak.

That's the steak you make at home not a restaurant steak

See somebody putting prime a1 steak sauce on prime rib.

I'm going to take that steak off of your plate.

I'm going to eat it in front of you You don't want me to eat your steak in front of you don't put a1 steak sauce on Damn black millennials where they at?

Let me see Black Gen Z we did black millennials already

Gen Z appears particularly price sensitive MMGY reports that affordability is one of the stronger destination considerations for African Americans born in the Gen Z generation.

They're also coming of age in an environment where inexpensive airfare searches, Airbnb style accommodations, social media travel communities and instant destination information.

make travel substantially easier to organize than it was for previous generations of the same age.

Black Gen X. Gen X often gets overlooked in discussions dominated by millennials and Gen Z, and that is a mistake.

Gen X now largely in its peak earning and wealth building years, roughly ages 46 to 61 in 2026.

the broader American travel market frequently shows extremely strong travel participation among Gen X African Americans.

For example, one U.S.

travel association slash Ipsos poll found that 61% of Gen X adults planned leisure travel within six months higher than the younger generation surveyed at the time.

So black Gen X is likely.

particularly economically valuable to destinations, even when younger travelers generate more social media buzz.

And then there's the black baby boomers.

Black baby boomers behave differently according to the article.

MMGY reports that word of mouth recommendations from family and friends are especially influential amongst black boomers.

They also placed relatively heavy emphasis on affordability and value.

Older black travelers also grew up much closer to the era when American travel itself was actually constrained.

The last edition of the famous Negro motorist green book was published only decades ago.

Consequently, some older black travelers came of age when questions such as

Will we be welcome there?

We're considerably more consequential than they are for many younger travelers.

The historical experience helps explain why safety and hospitality remain unusually important elements of black destination selection.

And I'm glad that they highlighted the word.

Hospitality because one thing that I do worry about is when we invite the black travel summit here They'll be here in October middle of October from the 14th to the 18th that they may potentially get lower levels of service and Milwaukee is going to wear that on the blogs that they post and we don't want that that bad connotation about the service That they may receive in going to black owned attractions locations

restaurants, etc.

But there's a reason for it.

I do want to have a conversation about hospitality.

So we are underrepresented in the service industry in jobs and positions that interact directly with the public.

If you go out a lot in Milwaukee, if you go out downtown in particular, absolutely black servers exist, but we are such an incredible minority.

Typically, if there's African Americans working at top notch restaurants or highly rated restaurants, or maybe even some of these

Michelin rated restaurants that we'll find out about early next year The black people are in the kitchen washing the dishes or we are busing the tables We are not often times hired as servers and as hosts and hostesses now Absolutely, we do get hired sometimes, but our numbers are much lower.

So it's not it's not really a part of our culture Waiting on tables and working in the restaurant industry in some white families and I know this I mean, it's an anecdote, but I know this firsthand

The grandma was a waitress and the mama was a waitress in college and the daughter going to UWM or going to Marquette.

She's a host or a hostess at one of these low bars, restaurants, whatever.

So it's cultural for them where it's less so for us.

Let's talk to Kenya.

Hi, Kenya.

You're on one on one seven.

The truth.

How are you?

I'm good, Sherwin.

I had to call in again when you talked about the packing house because every time I hear about the packing house is a trigger.

based on the guy being on your show before talking about the pack and house and how wonderful it was and you know Sherwin always went there.

It was a Valentine day and my guy had to work so he was going to take me to lunch for Valentine Day to miss the crowd.

When we got there, it was hardly anybody in there because it was lunchtime.

And we were waiting and waiting, and they kept ignoring us and kept on ignoring us.

And I said, oh, yeah, I said, Sherwin mentioned this

place.

So finally, the lady, she took us to her seat.

I can tell you exactly what we had.

I had the seafood platter.

He had the walleye, almondine.

We had two appetizers.

So during the course of the meal, we even asked the lady for some extra napkins.

And the lady said, I already gave you enough napkin.

And she walked away.

So then after that, I was, we were so upset.

The bill was, and then we gave her with the tip, we just left $120.

I said, give her money because otherwise the next black person coming in.

She will spit in their food because

obviously she's not like, okay, I'm

sorry.

And then I actually called back to ask to speak to the manager.

Is it Chris or Mike?

Chris, the owner, because he

was on the

radio.

Yeah, it was Chris.

When was this, Kenny?

Was this a while ago?

How long ago?

It was some years ago.

Yeah, and

that's why I said I would never go back.

It was in 2019.

Oh, that

was a long time

ago, Kenny.

Okay, but I'm just saying, when you say, if you get bad service, why you would never go back to a place?

Like I said, that lady got $120 that day.

I told you what we had.

When I tried to call back the restaurant to ask for them, they kept saying, he's out of town or he's on vacation.

They never would let me talk to him.

And so after that, I said, okay, that was my bad experience.

One bad experience.

Hey, maybe things have changed, but.

I have never been back to never wanted to go back.

And like I said, he went and I'm not young.

I'm 72.

So we didn't come in there and acting up or anything like that.

But it was the worst experience.

I never even to say I gave you enough napkins.

But like

I said, that was what made it.

How was the food?

Was the food OK, Kenya?

I didn't say anything about the food.

She got a hundred and twenty and a hundred and twenty dollars.

But service goes along with the food.

I

mean,

they cook everything the same.

All right.

They cook everything, so like I said, walleye almondine, I had the seafood platter, we had the appetite, but I can say when we walked in the door, they actually, and when it was packed, they cut, I had to say something before somebody finally acknowledged we were there, and I said, then I put your name in there.

I said, oh yeah, sir, we said this was a nice place, and I heard it on the radio.

and then they finally set us down, but she set us down.

But like I said, a napkin is, okay, if you got a couple napkins and you eat them, what's wrong with giving us a couple napkins?

Nothing.

But like I said, you talk about it.

I'm in that generation that tips.

Are fair enough.

Thank you for letting us know.

So, so no ever, no packing house for me.

And like I said, I never got to talk to Chris because they wouldn't let me talk to Chris.

I'll take care.

Thank you.

Thank you, Kenny.

That's seven years ago.

Now, hold on.

That's before COVID has long time.

First of all, she said she left $120.

What she just said, she ordered costs about $120, but okay, fine.

If everybody experienced 2019, she's like, oh, I'm 72.

Yeah, but Kenny, when you went, you was in your sixties.

You know what I mean?

A while ago, I think I know that he has cycled through quite a bit of servers.

It's I'm telling you, I know this firsthand.

It is very difficult to find competent restaurant servers because the restaurants that and it's not a big percentage.

Some servers are bad news, but the good ones.

stay because those managers and those owners will not get rid of a good server.

And so sometimes you just got some rooty poos.

Some poop butts.

Well, I'm sorry, Canyon.

You had a poop butt.

Oh, look at the phone's lighting up.

Hold on now.

Don't you call here complaining about the back-in-house.

Don't not today.

I

gotta take a commercial break all over here.

I gotta take a break, right?

I'm over.

The truth was sure when he was a be right back.

The truth with Sherwin Hughes returns after this on 1017 the truth the truth app and 1017 the truth comm You are listening to the truth with Sherwin Hughes on 1017 the truth the truth app and 1017 the truth comm

Why y'all want to hurt me?

Why you want

to make me cry?

Are

your finances low, your mindset off track, or are you ready to get into real estate?

Tune into the journey with Coach Erykah every first and third Saturday from 11 a.m.

until noon on 1-on-1-7 Truth.

It's all about mindset, money, and real estate, helping you take the next step toward building a better future.

Are you looking to discover and support local businesses in our community?

Then make sure you tune in tomorrow at 8 a.m.

to Truth in the Morning with Homer and Bailey for what the business is.

Every Friday at 8 a.m., you'll hear from local business owners as they share what their business is, where they're located, and one valuable lesson they've learned along the way.

Don't miss what the business is every Friday at 8 a.m.

On one on one seven the truth on truth in the morning with Homer blow and Bailey Coleman powered by we energies delivering the energy that powers local business All of something else here we go

The available evidence does not support saying black servers provide poor service because black people have little experience waiting tables.

In fact, the research points to a much more complicated feedback loop involving occupational representation, training, customer expectations, racial perceptions and

tipping behavior.

I'm going to talk about this because when our friends from the Black Travel Summit descend on our city, and I don't even know how we got such an honor because they usually travel to international destinations, but this is an opportunity for us to showcase the best of who and what Black Milwaukee has to offer when we welcome weary travelers.

I just don't want them to post on social media and to do their videos and their YouTube videos of poor experiences that they received in Milwaukee because ultimately that's going to hurt us hurt our image and potentially diminish more African-American travelers coming to Milwaukee and ultimately we want people to

to enjoy Milwaukee and come back and to move here and to buy houses and to get jobs here and to pay taxes and to help diversify the population that we have here.

We've experienced a lot of what we call brain drain.

A lot of people lived here their whole lives.

They grew up here and went to school here, but then they leave and they take their talents and their earning potential.

Somewhere else we want to bring that back and with an organization like the Black Travel Summit.

This is our opportunity We can't mess this up.

We're gonna be on stage now.

We got to show our best behavior.

Could y'all not fight, please?

Listen to me listen You can make it up to me for fighting at Bastille days.

I'm still very angry about that.

Okay Let's do this No fighting anywhere in the city

From October 14th to October 18.

Now here, I gotta make a deal with y'all because y'all like to negotiate.

I can negotiate.

I like to negotiate.

I'm a shrewd negotiator.

I'm a fair man too at the same time.

I know what some ass you wanna kick.

I know it is.

Here's what she gonna do.

You get their asses on October 13th or you gotta wait till the 19th.

But from October 14th...

Through it 18 even if you see him even if you see him I know it's on site when you see certain people Here's what I want you to do when you see him because you might see him between the 14th and 8th You might catch him slipping.

You know when you catch a opp slip and you want to take the opportunity Here's what you're gonna do.

This is what you're gonna say to the ops You know that look here, I caught your ass slipping but Sherwin has said We can't fight anywhere in the city from October 14 today team

But I'm gonna catch you on the 19th or later.

I'm gonna catch you before Halloween.