Palantir, Get out of Here

Transcript

Palantir, Get out of Here

Tap-In with Jazz Tyler · Tue Aug 18, 2026

I ain't about to be playing them type of game.

Cause I already know what it is.

Something's feeling off Too quiet in here, where you at?

Don't hide Keys at the table, I'm calling your name No reply, now I'm feeling the way Walk to the room, heart-switchin' pace Soon as I look down, yeah, everything changed Tryna play it cool, but I know what it is Ain't no way I'm mistakenness Those

ain't

my shoes, under the bed

Those ain't my, got me in my head Don't thinkin' again But I know I ain't blind

Who

been layin'

where I

lay?

Who been callin'

you

fake?

Those ain't my shoes Under the bed Don't even try to

way from me now it's making sense yeah it's all too crazy yeah gotta sin in the air I don't wear in that size right there yeah that ain't

fair

pick them up yeah I know they ain't mine now you got me questioning all this time trying to play it cool but I know what it is ain't no way I'm mistaken this those in my shoes under the bed

Don't even try to explain, yeah Tell me straight All them lies just to keep me in place I gave you time I gave you space You gave my spot to somebody

else,

lord Damn You ain't even gotta say nothing cause I see it

that should grow Jazz Tyler.

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What's up?

Milwaukee, it's your girl, Jazz Tyler.

Shout out to, um, Joa Tucker and Brad Fax, two of my, uh,

Two of my guests today, I've known Joy for a long time.

I've known Brad as well.

They're doing some amazing things out here.

Make sure you chop it up with Brad, purchase some of his merch with Principal as well as Courage Under Fire, his book, and stop down to Dream Lounge Social on MLK Thursday through Saturday from 7 p.m.

to 1 p.m.

Shout out to both of those brothers.

Again, this has been an amazing conversation.

I want to take it to Something else really quick.

So I don't know if you guys follow me on social media if you don't It's on Instagram is the jazzy effect that's jazzy ie EFF ECT but basically I've been Putting out some commentary right some videos my pens based on what is happening with

MMSD, Palantir, the data centers, and the fact that we are requesting that they shut it down, right?

Primarily because Palantir is a company that works with ICE, so we don't want it.

Well, apparently, as of today,

It seems that Jacobs has officially announced that they are no longer working with Palantir.

So a Milwaukee Metropolitan Sewer Sewerage District Committee has recommended Jacobs solutions for roughly $700 million tenure wastewater operations contract.

Community criticism has included concern over Jacobs corporate relations with Palantir.

Advocates have said Jacob's indicated palace here will not be involved in the mmsd Work so that means that hey Hopefully they stick to the plan.

Hopefully This doesn't happen because we always know we know from Past situations that they like to switch and bait, you know, they'll say we're not doing this within turn around and do it

Um, as well.

So we've already talked about the controversy, right?

Today's question is different because a purpose has moved when a community raises ethical concerns about a company, how much should those concerns wait against price qualification and performance?

Um, if Palantir will not be involved in the Milwaukee contract, is that enough to address the concern?

And should public contracts be judged strictly on costs and performance or should the company's other business relationship matter?

for me it does and Whether or not, you know, they're working with Palantir That's one half one side of the comb of the coin.

So yes, we don't want them working with an organization that is Working with ice, right?

Because to me that seems like they're paying to surveillance evidently So even if they drop it the other fact remains that we don't want a data center, right?

People throughout this entire state has talked about this multiple times even in the election So I don't know if you guys have been seeing Tom Tiffany obviously went from Badger and Kong to Badger and Crowley and now he's coming at Crowley about the data centers But he has yet to tell the public where he stands when it comes to data centers, right?

Um, and when you read the comments and when you hear the citizens of the state of Wisconsin talk about the data centers, um, they're constantly saying, Hey, we don't want it, right?

So yes, we, we don't want them working with Palace here, but the other half is also saying we don't want the data centers at all.

And at the end of the day, the reality is these people in positions are going to make whatever decisions they feel like they need to make, right?

History has shown us that history has proven that so I think we're in a spot where we have to not conform but just been a little bit to figure out What do we get out of it, right?

So if the data center is actually happening and if they're saying hey, we're not going to not have them Then what do we the people get out of it, right?

And I'm not talking about the broken your promises for example when Walker was in

office with the Foxconn, that when they came to Wisconsin and all of that, we need real life information.

We need real life scenarios.

We need real life opportunities.

How can the citizens of the state of Wisconsin benefit off of a data center coming here?

What do we get out of this, right?

And also how much transparency should taxpayers receive before hundreds of millions in public money are committed?

Because nine times out of ten, and this is coming from someone who has worked in politics, the decision has already been made.

So a lot of times when they say, hey, we want to have a public meeting, right?

When I have a town hall to get the community's opinion on what it is that

We should do with X amount of dollars the decision has already been made They're not telling us that but they made the decision a long time ago behind closed doors.

So now they're like Making it seem as if we're actually included and we're not so I I true honestly believe that

We have to reach a point where somebody has to be truthful about what is going to happen.

Otherwise, we're going to find ourselves in a situation where we continuously elect the same people who tell us, you know, give us false hope.

And then when they get elected, they do something completely different.

We got to go to break.

Do not touch that dial.

She girl, Jazz Tyler, one on 1.7 of truth.

One-on-one point seven the truth that should grow jazz Tyler.

We are live and direct If you are just now joining us I was talking about the fact that Jacobs announced today that they are no longer working with Palin tier When it comes to these data centers, however, that does not mean the citizens of Wisconsin said we want the data centers.

We still don't want them 700 million dollars apparently is going to be awarded to Jacobs

They were in a bid with another company who were charging, I believe, $400 more, which is why they were awarding it to Jacobs, but I think in the agreement they stated that.

they couldn't work with Palantir because there was so much pushback from the community.

You're going to see how the rest of this is going to play out.

I am going to suggest that whoever you choose to vote for in this election, make sure you pay attention to this.

If you do not understand what is happening when it comes to the water system, when it comes to the data centers, please research this and make sure you research whatever candidate you are supporting to see if they are truly going to keep their word, right?

if they're going to listen to the sentences when we say that we don't want any data centers.

So the license plates, reader cameras that you see around Wisconsin apparently can help solve crimes.

But what happens when someone with access misuses the system?

How much privacy are you willing to trade for safety?

For me, none.

A Wisconsin law enforcement case involving misuse of flock license plate reader technology has renewed questions about access, auditing, and privacy.

So technology obviously can help, you know, the law enforcement locate stolen vehicles, missing people, suspects, all of the above.

But the bigger question is what safeguards exist when someone with authorized access uses that information for an unauthorized

purpose.

Should officers have to document a legitimate law enforcement reason every time they search a plate?

Should every search be automatically logged and audited?

What consequences should follow the misuse of surveillance databases?

Do license plates readers make you feel safer or more watched?

and who should have access to location-related vehicle data and for how long.

So, there most definitely should be consequences.

If I'm not mistaken, this specific officer who was misusing the surveillance database was going through some type of issue in his relationship with his ex or his current girlfriend.

I believe it was his ex.

And he started to use this database to keep track of if I'm not mistaken her,

And or whoever it was that she was dealing with so this case is ironic this case is This case is insane because that is stalking that is harassment and What do you do in a situation like that when someone?

Uses their force obviously this isn't nothing new is just a different level.

We've seen officers use illegal force

Right on citizens, we've seen them involved in scandals.

We've seen them being paid off.

Recently, I believe this was last year where a former officer of MPD was being paid off to give information to apps.

So he would, somebody would pay him from this side of town who had beef with these people to get information or to set it up.

There's all types of things.

That's happening, but the even bigger question is the privacy Last week you guys probably seen all over the news that a lady who vehicle was previously involved in a homicide investigation But had later been released was stopped in the middle of traffic in the highway Cops put her over guns blazing right it looked like a scene off of John Wick crazy

only to find out that her car had already been removed from the investigation.

And this spiral, and this happened because of the flock camera system.

It's almost like the, what do you call those cars, right?

Technology in general.

The cars that, they don't have them here, but I've seen them in Arizona in different states that drives by them waymos.

That's what they call waymos.

The cars that drives by themself.

And when the GPS or the satellite does not connect correctly to the car, when there's construction or things of that nature, the car begins to spin in circles at roundabouts.

It goes down the opposite way when incoming traffic, all types of things, right?

So this flock system, remember, it's technology.

It does not know.

It doesn't have information inside of the database that says, hey, this vehicle with these license plates were removed.

from this homicide investigation.

All it's doing is reading the license plates.

The issue is whoever is controlling the database, the fact that nobody removed her information from the investigation.

And if they did, they have to figure out a way to document it or to code it to where it doesn't cause a scene the way that it did.

That is dangerous.

Can you imagine?

Can you imagine if

That woman was put over by all of those police officers and she was put over by trigger happy police officers over a flock system that made it inaccurate assumption that this vehicle was still currently involved in a homicide investigation.

Now fast forward again to the fact that you have officers who are utilizing this system.

for their own personal needs.

That is scary.

Especially when we know Wisconsin and Milwaukee has a history of police harassment.

Black men, right?

Seville Smith, that wasn't just a random situation.

They've had interactions before.

We have a history of police harassing men that they don't like.

So for someone to have this information and access to this and be able to harass or look up whoever because they're bitter about a relationship Not not only do you suspend them you take the badge because bro, what is you doing for real?

What are you doing?

And this happens time and time and time again, this is scary the the and we know we've seen it

The robots, the technology, all of that.

The fact that they are doing everything possible to make sure that we don't have privacy.

We don't have privacy on our phones, right?

I don't know about y'all, but I never activate Siri on my phone.

I don't activate Siri.

I dang near don't even like smart TVs.

I feel like the cameras probably can see stuff.

The fact that you can look up something because everything is connected, right?

Have you ever been on Google and you search something and then you hop on Facebook or Instagram and that advertisement pops up as you're scrolling because everything is connected.

When we get these smartphones, we never read the terms and conditions.

When there's an update, we just click install now.

We never read the update.

We never read the stipulations.

We don't read anything when it comes to terms and conditions and technology because it's a lot.

But when you actually dive into it, you have to start paying attention to how much of your information people or the government or whoever has access to.

Now, I know there are some people, because I'm one of them, who's like, there's nothing we could do about it.

They're going to do whatever they want to do.

We have to figure out how to maneuver around it, right?

But the harsh reality is, every single day we are losing privacy.

Every single day we don't have full control over our lives.

We have them watching us.

They're watching us on social media.

They're listening to us on the phones.

Sure, they're listening to us on the smart TVs.

Right now you have, you even have the dag on a robot cart, little carts that deliver food.

When I seen that, I was like, what is this?

Driving on the street and it's a cart, a robot cart, with food delivering it to someone.

You have drones.

Amazon is now using drones to drop off packages.

The flock system, everywhere you go, we are constantly under surveillance.

It's starting to feel like the iRobot movie, any of those movies.

This is really starting to feel that way.

And the fact that you have officers or people in these positions,

who have access to this and how that's like the world dumbest criminal because why wouldn't you think someone can access and see that you logged in to this?

Like how dumb can you be?

The fact that he had access to this system to track whoever it was that he wanted to track is a problem.

The fact that there is a system set in place that can scan license plates.

and send officers, not one, not two, not three, not four, but five, squad cars to stop a woman in the middle of the highway because the flock system stated that her car was involved in a homicide investigation, even though it was currently no longer involved in that investigation.

Guns blazing.

It's dangerous.

It is dangerous.

And we the people did not ask for a flock system.

That's lazy work.

Do your job.

If you take care of the core issues, you won't have to worry about a flock system.

Take care of the core issues of the people and stop bypassing it with technology.

Every time there's a problem.

Oh, there's high.

It's too much crime.

We don't have time.

Let's put cameras up.

Let's put a flock system up.

You know how many times I don't roll down the street and see the police doing absolutely nothing and they may be tired to I don't know but I'm just tired of them putting funds in technology Remember, it's technology is not real.

It doesn't have human senses.

It cannot dictate right from wrong You're constantly pouring money into technology to try and catch quote-unquote the bad guys and girls

But you're not invested money into the core issues of the people.

Invest the money into the issues that we're truly facing, right?

Prevention, solutions, so that we can stop or we not stop completely because it'll never be done, but so that we can reduce the crime.

So that we can reduce the crime.

If you're not doing anything wrong, you shouldn't care about surveillance.

Is that true or false?

False.

I don't want nobody in my business watching me 24 seven.

That is weird.

The fact that we have this is weird.

All of it is weird.

All of it is weird.

We got to go to break when we come back a Wisconsin court ruling involving Milwaukee County and money connected to the common school fund Then we are ending with the positive story about scholarship investment issue girl jazz Tyler do not touch that dad one on 1.7 the truth One on 1.7 the truth that should girl jazz Tyler we are live and direct in

Here's a story that probably doesn't sound very exciting when you first hear it.

Traffic tickets.

Traffic tickets.

The Milwaukee County District Attorney's Office and something called the Wisconsin Common School Fund.

But stay with me because underneath this story is a much bigger question.

Can the government take money that the Wisconsin Constitution says is supposed to be used for one purpose?

and redirect it towards another person, purpose, even when that second purpose is arguably very important.

Because that's essentially what happened here.

And a judge has now said no.

So here's what actually happened.

In Wisconsin's 2025 through 27 state budget, lawmakers created a special provision for Milwaukee County.

Now, normally Wisconsin counties send a portion of the money generated.

by certain fines into something called the Common School Fund.

Historically, counties have been allowed to retain 50% of qualifying fines while the other 50% goes towards the Common School Fund.

But Milwaukee County received a special exemption.

Milwaukee County was allowed to keep 100% of certain state traffic fines.

Why?

The money was supposed to help maintain funding

for 12 assistant district attorney positions in Milwaukee County after the federal pandemic relief money support in those positions expired.

We are talking about roughly $2.2 million per year.

Over the state two-year budget cycle, that's approximately $4.4 million that otherwise would have gone into the common school fund.

Now listen carefully.

because this is where this gets interested.

The problem wasn't necessarily that the prosecutors don't need the money because they do.

The problem was where did Wisconsin get the money?

What is the Common School Fund?

This isn't some new government program created five years ago.

The Common School Fund goes all the way back to the creation of Wisconsin in 1848, right?

So today, the fund helps Wisconsin public schools purchase things like library books, educational materials, digital resources, and instructional technology.

And in some Wisconsin school districts, this can be especially important for libraries.

So the Common School Fund distributed approximately $70 million statewide in 2025.

So this is simply Milwaukee got to keep some traffic ticket money.

So the question is, did the legislator take money dedicated to education and redirected it to somewhere else?

Here's where Milwaukee's problem come in.

Milwaukee County wasn't trying to spend this money on something frivolous.

That's important to know.

The county needed to maintain prosecutor positions.

They weren't simply 12 brand new jobs, someone dreamed up.

The positions had previously been supported by the Federal American Rescue Plan Funding.

That funding expired.

But the need for prosecutors didn't disappear when the federal money disappeared.

So Milwaukee County faced a very real question.

How do you keep these prosecutors working?

The state budget came up with the solution.

And instead of Milwaukee County sending its normal share of qualifying traffic fines to the common school fund, Milwaukee County could keep all of that money and use it for the DA's office.

So from a budgeting standpoint, somebody might say that sounds reasonable.

But is it?

This is where it gets complicated.

I want to hear from you.

A three, three, two, one, two, one, zero, one, seven.

A lot of people aren't even familiar with the common school funding.

And I think that this is something that should have been talked about during the forum, quote unquote, debate.

This is something that should be discussed a little bit more often, especially if someone is getting a break.

So if we're in a situation where the county gets to keep the money instead of giving 50% to

the common school fund, then that means that is a part of, if I'm not mistaken, the issues why MPS don't have funded, library books, educational materials, digital resources, so on and so on.

If you follow the money, you follow the problem, right?

It's time to follow the money.

So the issue actually went before the Wisconsin Supreme Court more than 50 years ago.

The case was state ex-rail commissioners of public lands versus Anderson.

The legislator had previously allowed counties to retain part of their fines and the Supreme Court basically said the legislator has some flexibility in determining what constitutes the clear proceeds.

In other words, the Constitution doesn't necessarily mean every penny collected from a fine has to go into the school fund.

Counties have legitimate expenses associated with collecting and prosecuting these cases.

But the Supreme Court also established an important limitation.

The legislator couldn't allow counties to keep so much money that what remained for the school fund became essentially nominal, right?

That means that that's an insignificant amount.

So now think about what Wisconsin did in Milwaukee County in 2025.

The state didn't say Milwaukee keeps 60%, or Milwaukee keeps 70%, or Milwaukee keeps 80%.

It said Milwaukee could keep 100%.

What does the Common School Fund receive from those particular Milwaukee County fines?

Zero dollars.

Zero dollars.

Officials with the Board of Commissioners of Public Lands recognized the obvious constitutional problem back in 2025.

And as their executive secretary put it, zero is less than nominal.

So Milwaukee County School Fund in 2025 received zero dollars.

Zero dollars.

The Wisconsin Institute of Law and Liberty challenged the Milwaukee County exemption and now a Walker Shaw County Circuit Court judge has ruled that the provision violates the Wisconsin Constitution.

So they got some beef.

They got some beef.

And that's where I think the story gets much bigger.

School versus prosecutors.

Ultimately, that's what this is.

The money that's being accumulated from traffic fines.

And a certain percentage is supposed to go inside of the common school fund has now created issues where it's schools versus prosecutors.

I don't think that's the correct argument.

We need school libraries and we need prosecutors.

Those two things shouldn't have been placed against one another in the first place.

Think about how strange this arrangement is.

We are effectively saying.

We have a problem funding prosecutors, so let's solve that problem by intercepting money designated for education.

Why should these two things even be connected?

Because a person like me, I'm not saying I'm a conspiracy theorist, but we all know about the prison pipeline.

Connecting school funding to prosecutors is insane to me.

We have a problem funding prosecutors, so let's solve that problem by intercepting money designated for education.

Gotta make it make sense.

If Milwaukee County needs 12 assisted district attorneys because its criminal justice systems needs additional prosecutors, then let's have a debate about that.

How many prosecutors do we actually need?

What should they cost?

Who should be paying for them?

Should Wisconsin provide additional state funding?

And what should Milwaukee County contribute more?

Those are legitimate questions.

And it's interesting because I haven't heard anyone talk about this.

That's why I wanted to talk about it.

It's not taking shots at anybody or anything like that, but the more I pay attention to the elections, the more I see people talk about education and funding and all of this stuff.

the more questions I began to have.

And again, a lot of us had never heard of the common school funding.

Didn't know it existed, didn't know that 50% of the traffic fines money goes into the common school funding.

And that is used for places like MPS or libraries, for educational resources, books, technology.

Right stuff that teachers need and that students need and they're saying that the common school funding in 2025 received zero dollars Because it went to prosecutors Did y'all hear me according to The sources fit the money that was supposed to go to the common school funding to take care of

Books etc inside of the school systems They didn't receive it and went to the prosecutors and I get it.

It's a lot that's happening here It's a lot that's going on not just in the state of Wisconsin, but throughout the city of Milwaukee So how do we find a better solution if we're talking prosecutors funding prosecutors versus school education like Come on wish

You have to choose between one of the other.

Ultimately, that's what this has come to in the city of Milwaukee, the county of Milwaukee.

It has come to a point to where they have to decide with this specific funding, the common school funding, are we going to utilize the funds to employ prosecutors or to fund educational needs?

That was, the goal was, well, not the goal, but evidently they chose to pay the prosecutors.

And where does that put us?

The DA's office has roughly 120 assistant district attorneys and around 160 support staff according to reporting on this dispute.

So you can absolutely argue that Milwaukee needs are different.

We're gonna talk more about this when we come from break do not touch that dial should girl jazz Tyler one on 1.7 the truth One on 1.7 the truth it should girl jazz Tyler we are live and direct at them

A word-winning 1-on-1.7 in truth at the American Family Insurance Studio in the beautiful heart of downtown Milwaukee.

Shout out to my special guest that stopped through earlier, Brad.

Facts in Joe Tucker.

Make sure you are a cop, Brad's book, Courage Under Fire, as well as his clothing line principle.

I got my merch today in joa, um, please support the brother at dreams lounge social right there on mlk man.

Um, thursday night, they got nineties rmb might have to pop out for the one time.

Um, listen, before we went to break, we were talking about the comment, the wisconsin common school fund.

And I was explaining exactly what that is.

A lot of people are unaware of what the wisconsin common school fund is.

So basically in 2000, the Wisconsin 25 to 27 state budget lawmakers created a special provision for Milwaukee County.

Normally Wisconsin County sent a portion of the money generated by certain fines into something called the common school fund.

So historically counties have been allowed to retain 50% of qualifying fines while the other 50% goes to the common school fund.

but Milwaukee County received a special exemption.

Milwaukee County was allowed to keep 100% of certain state traffic fines, right?

The money was supposed to help maintain funding for 12 assistant district attorney positions in Milwaukee County after the federal pandemic relief money supporting those positions expired.

So that's $2.2 million per year.

which ultimately equals to four point four million dollars that otherwise would have gone into the common school fund, right?

So the common school fund, how does that work?

It was established inside of the Wisconsin Constitution and today the fund helps Wisconsin public schools purchase things like library books, educational materials, digital resources and instructional technology.

And in some Wisconsin school districts, this can be an especially important source for library funding, library funding.

The Common School Fund distributed approximately $70 million statewide in 2025.

Milwaukee got to keep some traffic ticket money.

Did you hear me?

Milwaukee got to keep some traffic ticket money.

So the argument is should they be allowed to take funds that were supposed to go towards the common school funding and pay for positions such as 12 district attorneys and apparently a judge says no because it is unconstitutional not to mention MPS apparently

MPS apparently benefits from this funding.

So this is raising all types of questions, right?

They're saying 50% of it is supposed to go to the common school funding, but apparently in 2025, they didn't receive any funding, right?

Then MPS is saying that they don't have funding.

But then they're also benefiting off of the common school.

It's all over the place.

We need answers.

Basically, what I'm saying is we need answers because what it looks like is the school education versus prosecutors positions.

And someone had to choose.

Do we find schools or do we find prosecutors?

And yes, Milwaukee has more caseloads.

Yes, we have more crime than a lot of the smaller towns throughout the entire state of Wisconsin.

We get it.

But.

How do you make the decision to pay prosecutor positions versus funding the school?

I have yet to hear anybody talk about this at the forums, at the debates.

And I'm not saying this to take shots at anybody.

I'm not saying this to call anybody out.

I am saying it because we need to get to the bottom of it.

We have a real problem down here with the education system.

and we need to understand where this money is going.

When you walk into some of these schools and you see the books that they have and the turnaround time for teachers and so on and so on, it makes you wonder, what happened?

Follow the money, where is the money going?

Now we didn't follow the money and apparently it's going to the DA office.

Apparently it's going to the DA's office.

Again.

I could be wrong.

It could be, you know, layers to it and I'm sure it is, but that's why I am speaking about it.

I am speaking about it because we need answers and we need to understand everything about the Common School Fund.

All right?

I got about five minutes left before this show end.

I want to shout out Sandra Dee.

She will be joining us tomorrow.

If you grew up in the city, especially in the 90s, you know exactly who she is.

She was the baddest of the baddest when it comes to beauty, when it comes to being a beautician, all of that, right?

And I'm extremely excited to speak with her.

Also, this Saturday is Truth Family Fest.

And I know y'all hear the commercials.

I know y'all hear us talk about it all the time.

But I'm not sure if you guys understand that we will be there live and direct.

We will be airing live from the Fest at Riverside University High School, which means that you guys get a chance to come out and meet us in person.

So if you have it, you get a chance to come and kick it with us, talk to us, exchange some resource information, and hopefully, you know, we'll receive a lot of families who will come.

and kick it with us as well.

I do want to see y'all there.

And if you have resources and you were not able to obtain the vendor's table, please still come.

There's families, it's for the youth, it's for the babies.

There's families that will be there who can benefit from resources, even if you don't have a table.

Come, bring your flyers, bring your business cars, right?

Come and have a good time.

We'll have some performances as well.

It's gonna be exciting.

is going to be exciting.

So pull up this Saturday.

I was sitting here laughing because as I was talking about this, I was listening to Ray... Ray Nitty on a lunch break today and he was telling y'all, if y'all wasn't listening, he was telling y'all a story about when he ran for office.

So for those who don't know, I ran for office in 2223.

Ray ran for office in 2324.

And when he was running for office, he was running for a downtown against...

bought Ottoman Baalmen.

And Baalmen decided, I think Baalmen thought he was on a Goodfellas or something.

He started having people follow us around, all types of crazy stuff.

And you know, it is what it is, it's politics, right?

But the funniest thing of it all is this man's wife.

This man's wife

is- Told you.

Insane.

Is this real?

Yeah, because we have like, yeah, that's test right now for it.

It's a test where it's

actually... Well, I mean, not even, not test, but alerts.

That's what this blue light is.

Tornado warning in the area until 7.30 p.m.

Y'all know what that mean?

That mean I'm about to go home.

That mean it's time to go.

Listen here, Troop Nation.

I truly appreciate y'all.

Thank y'all so much for tapping in.

Make sure you join us tomorrow morning with the legendary Homer Blow and Bailey Coleman, followed by Sharon Hughes, Ray Nitty at the Lunch Break with Maybe Shannon, The Great Vine, and then double back to your girl, Jazz Tyler.

One, tap in, MKE, Monday through Friday, 4 p.m.

to 7 p.m.

Tune in tomorrow at 5 o'clock.

I got Sandra Dee in the building that's going down.

Thank y'all so much.

Take shelter if it is a tornado.

I will see

y'all tomorrow, peace!

We hit the trail knowing we're riding clean Them country girls yelling wait for me Got the trail jumping like a trampoline All them baddies shaking ass like a tamarind Shaking it like a tamarind Like a chocolate like a Kit Kat Break daddy off a piece of that

But baby, can you drive it like a six-four?

Drive it like a six-four.

Sure, can you drive a stick?

Better cuff your girl, because I hear the lick.

Them country girls fine, and they hella thick.

The ladies poppin' fast.

But baby, can you pop it on me with no hands?

I said it's like a kicking down southern doors.

You say you got him from down to now, 55.

But baby, it's your familiar with 69.

It's more like a plan.

I'm a Mac, baby.

Once you hook, you was too.

Here's a rap, baby.

You're just the right height, and you're my speed.

I'm only here for the nights I want to spend.

She got them cakes,

baby.

I'm down for whatever.

Let's have some fun.

American Family Insurance Studio in the beautiful heart of downtown Milwaukee.

Shout out to the chat.

Ken, what's the word?

Jazz West Peace.

Just had an amazing interview with my dear brother Brad Fax.

We had some great conversations surrounding incarceration principle, which is his clothing brand as well as his book Courage Under Fire.

If you are not familiar with Brad, please make sure you support him.

He is an amazing brother Someone who has been a part of the community for quite some time shortly here.

We will have

Joa Tucker joining us after the break.

But there's a couple of things I want to touch on that Brad actually spoke about when it comes to mass incarceration.

And primarily because, again, we talked a little bit about it yesterday with the youth who was at State Fair.

But it's something he said that made me realize that our youth today do not understand what consequences are.

Peace, Erin.

Great afternoon.

The youth today are not familiar with consequences and they don't understand that that either they don't understand that their actions have consequences or They feel like they have nothing to live for and the reason why I say that is because There was a comment Brad made in this conversation.

So he was he stated that he was incarcerated

at the age of 15 and 97, which is during maybe three years after the crime bill, during Clinton's second election.

And there were obviously a group of people who were also a large groups of black men who were also a part of the mass incarceration period.

But I asked him a question of how he felt during that time.

And was there any moments where he realized like, hey, because I did this action or I made this action?

I'm going to be sitting down for a long time.

And he said that he remember like not taking it serious, like not that he thought it was a game or that he was, you know, playing with his life, but more so of the fact that he did not take the, the consequences serious.

It didn't hit him.

He didn't recognize that the actions that he were, that he had done was going to force him into a situation.

to where he would be sitting down for 17 years and three months and when I look at a lot of the youth in the state that they're in today It made me realize that either they don't They really don't understand That every reaction has a consequence and every action has a consequence or they feel as if They're not even going to live long enough to have a life

Whatever the reason is is one of the two and it's scary Especially if they feel at this young of an age that they have nothing to live for right We all make mistakes as teenager.

We all have done things that we probably shouldn't have especially If our mom or father whoever it was was telling us that we had no business doing something but we was curious and we did in any ways but the difference between

our generation and theirs is we always felt like we had something to live for and we never stopped dreaming.

And a lot of these youth, I feel like they don't foresee a future for themselves, right?

There is no hope, which is why they continue to act the way that they do.

And by the time they get to prison or by the time they get in that courtroom before a judge, um, sometimes it hit them and sometimes it don't.

But we gotta figure this out.

We gotta figure out a way to help them continue to dream, but also help them understand that there are consequences for your actions, right?

To sit down from the age of 15 and get out at 34 is mind boggling.

That's your entire 20s.

That's 17 years of your life that you can never get back.

And I really, really hate to...

Say it, but it seems like a lot of our youth They're headed down that path and if it's not down that path.

It's a down is down another path That you know, we know what that other option is So again shout out to my good brother Brad facts for joining us today that was

Great information.

I love a great testimony as well.

And to any youth that is listening, I truly, truly hope that you are able to take his story and apply it to your life wherever it fits and understand that you don't have to be in the same situation, right?

There are people around this city who has been in prison for 15, 20, 30 years and for the past 10 years.

they're all coming back home and they're making something of themselves, but you don't have to take that route, right?

You need to link with these brothers, the Ed Hennings and the Brad Facts, right?

Link with these brothers and gather information from them so that you can make something up out of yourself.

You don't want to go down the path to where you have to sit in front of a judge and be facing 10, 15, 20 years.

over a 20 second decision that makes absolutely no sense whatsoever.

So again, shout out to my brother Brad Fax.

Shout out to all of the men and women in the youth who are currently locked behind bars.

We have not forgotten about you.

And I don't know if you're all listening on the inside, but keep hope, you know, keep living, keep your faith.

And when you come home,

Do the damn thing.

Get busy, right?

Get your stuff together.

Start a business.

You know, reach out and try and mentor other people so that they don't make the same mistakes.

So look, we are about to take a quick break.

We have another special guest, Joel Tucker in the building.

Do not touch that dial.

It's your girl Jaz Tyler, 101.7 of truth.

That's your girl, Jazz Tyler.

We are live and direct.

Hey, Milwaukee, listen.

When Milwaukee hears Joe Tucker, many people immediately think UWM, the historic Sweet 16 run, professional basketball in the Hall of Fame.

But today I want Milwaukee to meet the businessman, real estate, great grass, MKE, dream lounge social, dream social lounge, or is it dream lounge social?

Dream

lounge social.

I had a right.

Ownership and legacy.

Joe, welcome.

Thank

you

for joining me.

Man, I'm really excited to be here with you.

Obviously, we met in another life some years ago.

So it's amazing to see all the things you've done.

So congratulations on being on the radio.

You too.

Doing your thing on your own.

And it's a beautiful thing to see.

Thank you, Joey.

You too.

And congratulations to Yanise.

I know she invited me to her trunk party.

I know she headed off to college now.

I'm so proud of her.

Super.

I'm so proud of her.

So.

We all know, we know you from basketball, we know you from sports, all of that stuff.

Prior to becoming a businessman and having a successful basketball career, who is Jova Tucker?

Tucker

you said prior to prior to ball or what you're talking about.

Yep.

So prior before all of the accolades.

Yeah, I mean before that really just a kid from Milwaukee, you know, I think like the rest of the most of people listening man, I grew up on 60th and get hope in that area come from a two-parent household.

Super fortunate to come from a dual parent household, but really just a kid from Milwaukee with a whole lot of dreams.

Yeah.

Do you ever feel Milwaukee sees the basketball player before they see the entrepreneur?

for sure, but it's my job to create that separation.

I had a basketball talk, obviously we're gonna talk some basketball while I'm here, but I had a basketball talk with anybody, and I'm only gonna talk so long, we gotta talk about some business.

We did that a long time ago, I cannot...

I am not who I am without basketball.

So I respect who it is and what it was for me and what it did for me.

And I entertain any conversation because it was a fun time.

It was a great time.

But we also got to talk about, you know, what I'm doing now if we have a proper conversation.

Absolutely.

So with the basketball career, right?

How are you able or what happened during that time to say, hey, I want to pivot from this and.

do business or go down a different business venture?

I mean, it's crazy we having this interview right now because it's some things that have been happening just recently that just really make this conversation super important.

And it's like, I feel like to be a sports star or to, you know, excel at anything that you do, you got to dedicate your life to it.

You know what I mean?

And I think what happens with so many people is they dedicate their life to the sport or the game or whatever it is they're doing.

And then when it's time to...

to do something else, it's real hard to pivot.

Man, I was super fortunate to be able to get into real estate before I stopped playing.

When I was still playing ball, I started making some money and I was making good money playing ball and it was really about, I wanted to figure out how to make that feeling last.

I was living a good life.

I was starting to get used to a nice lifestyle.

So I really thought about how can I make this feeling last and I started buying properties.

So I tell people it's not like I was the smartest person ever.

I had some bread.

And it was during the housing crisis.

Yes.

And banks, you know, banks had houses they didn't want.

I had houses that, you know, I wanted to buy.

So my niche was buying, you know, buying foreclosed properties from the bank.

Yeah.

And it really was just like a great marriage.

Yeah.

I mean, they needed something.

I wanted something they had it and they wanted to get rid of something.

So it worked out real well in that sense.

Fun fact, I think I was your first tenant.

Was

your first property the one on Buffham and Locust?

Buffham, the second career by boss.

So you was up there?

The second one.

So almost.

Nah, you was up there for sure.

So I mean, like I said, that's why it's full circle.

It's awesome to be here.

I seen when you got the job and all that.

So just like I said, I can't get you enough.

Congratulations.

We met another life, you know?

So sitting here across from you on Truth Radio is real fire.

That's dope.

So real estate, what did purchasing your first property teach you?

First, before I do that, I gotta shout my pops out.

All my uncles, all my bloodline, my uncles on my daddy's side all do real estate.

So coming up, I used to cut grass and paint and do all type of stuff like that.

And it really,

I

never thought it was gonna be my job.

I never thought it was gonna be my gig.

So

really, I'm second generation landlord and really it's in my blood.

And I

didn't even know it.

So I always thank my pops and all my OG uncles.

This is the way I feed my family now.

And I never knew when I was 10, 12 years old, soaking up game that that's how I was going to feed my family and provide for my family.

So, man, really dope.

What did you say was your questioner?

What did purchasing your first property teach you?

Man, I bought my first crib on Mighty Key in 2009.

I

bought a

condo, then I bought my first real estate investment property.

And I really, I was green.

I didn't really know how to gain, worked in terms of pricing and interest rate and all that.

I just jumped out the window.

I

had

some bread.

I saw a crib, it was nice.

I ran into an amazing realtor.

I used to work with named Ashante.

She

was

amazing, she helped me a ton.

Just really giving me game on how stuff worked.

But I

bought a crib, I just ran the numbers.

I always been a numbers guy.

Numbers

always came clean to me, so I knew what I was buying for, I knew what I was paying monthly, and I knew what I was gonna be bringing in from the wrist.

It was really just a numbers game at that point, and I didn't really know what I was doing.

But I used to play Monopoly.

I know it worked out.

You buy a crib, you rent it, you pay your mortgage.

I had the basics down.

I learned everything after that on the fly.

Yeah.

So fast forward.

You purchased your first home or your first property in 2008, right?

2008,

yeah.

OK, so fast forward about 17 years later.

or maybe 16, you purchased Property in Brownsville, which is now the dream line of social.

Yeah, I mean, so again...

Just just this whole journey been amazing to now be in you know in a historic King Drive be it in the Bronzeville area and being on MLK I really almost feel like this kind of been my destiny, you know, yeah, it's like that area is It's a renaissance going on down there.

It is awesome to be

a

part of it But yeah to be at about that building I bought it from a family who owned since the 60s bought it from a black family in the oldest since the 60s And I always tell people, you know, we got to be a part like gentrification is a big word people use it a lot

And I think if we do our part, you know what I mean?

We can help.

We can help with all of that.

Absolutely.

You got to be ready.

I tell people all the time, you got to have your file ready.

You got to have your ducks in a row.

You got to have your money together.

You got to be able to go to the bank and go get a deal done.

Absolutely.

If we get to that place, you know, then it'd be less justification because we can be the ones buying and participating in all of that.

That's right.

So for someone who has never experienced it, what is the experience like at Dream Lounge Social?

So Dream Lounge, Dream Lounge is a spot where the adults come turn up at.

I opened Dream Lounge really, I bought the builder and what happened was I've been investing in some spots in Milwaukee for a while.

Just really hands off investment, just something passive, but I've been able to learn a game while doing it.

So when I bought the builder and I really wasn't gonna open a lounge up, I looked at, I talked to a couple potential tenants and I'm like, nah.

I think I'ma just, you know, I try my own hand.

You know, I feel like it'd kind of be less proud, but really I won't dream lounge to be a spot like I have people in from out of town.

You know, when people come in town, they're like, where can we go?

And at this time we're talking five years ago, it was one spot we could go to.

We could go to Brownstone, shout out Brownstone, you know, and now obviously G and those guys and Corey and some of them guys, they've done other spots.

So we have some more spaces.

We

got more

straight out there.

So we have some other black owned spots that's nice to go to, but at the time when I was doing it.

In downtown Milwaukee, it was nowhere

to go.

It wasn't

enough spots to go, because everybody can't go to Brownstone.

So I wanted to create a spot where you could go, go kick it, go get some good music, and really be in a safe environment.

Everybody, my age, or everybody who I jam with, if it's not safe, it ain't fun.

So it could be the most fun spot in the world, but if they shoot guns at the end of the night.

That's no fun to me, and it ain't no fun to most of my people.

So that was the base behind dream.

I was having a spot where people can go.

I

can

take my wife, I can bring my people

in from out

of town, and it'd be a nice spot, aesthetically pleasing.

We really hang our hat on good customer service.

Just really just having a dope spot, a classy spot for sure.

Like I said, really fun for adults to come and hang out, come watch a game, have some drinks, go home, come back and do it again.

Yes, indeed.

So how did you get this name dream?

lounge.

How did that come about?

Man, uh, I don't know.

Like I just got a creative mind, you know, I get off in the atmosphere sometime and just get to creating, you know, I mean, I said in another life, I might be an artist somewhere, but I don't even know where dream lounge came from.

Like I think I was just, you know, trying to create a name.

Obviously we was on MLK and I think a big part of our spot is really.

MLK's dream and I tell people sometimes it sounds like this is no cliche in it.

Yeah dream lounge part of MLK dream is that we have ownership Yeah, you know I mean and no matter what you're doing if you don't have ownership and equity.

Yeah

That's

where the real that's where the big pieces So I think really part of MLK dream was for us to have ownership of equity and really be a convener space that bring all type of people together Dream lounges for the community is for people that look like me and you but dream lounges for anybody who wants to come in and have a good time and jam with the culture Yes, I mean we don't we not discriminate if you like the music if you like the culture We want everybody to come in and it's something for everybody the base of dream lounges really

bringing people together and being a dope spot.

So I've been hearing about the Thursdays.

They said that, Jazz, you got to get on down to Dream Lounge on Thursdays, the 90s R&B.

I've seen it on social media.

Crazy, right?

How intentional are you about the music and atmosphere in the crowd when it comes to Dream Lounge?

I mean, if you listen to you from Milwaukee, you know, we live in it.

we live in a very interesting city.

Yeah.

For everything, you know.

It's a lot of great things about Milwaukee.

And there's

some tough things about Milwaukee.

So when doing business, it's important.

It's a very important formula that you have to be mindful of.

You know what I mean?

I want Dreamlounge to have some longevity.

I want it to stick around for a long time.

And it's very important that we attract the right crowd.

So in opening, we've been open for about a year, a little over a year.

And we've been real intentional about the events that we have, the people that we allow to...

come in, the vibes that we create.

And obviously, really a lot of times the music controls that.

So that is something that we've been very intentional about and also paid a lot of attention to.

For

me,

I know a lot of people in the city.

And I don't tell some of my people, I know everybody not invited to dream.

It's not for

everybody.

And I don't have some people out there who are jammed with who I know that I don't have been cool with forever.

And they've been on the edge where it been a situation where it could be something I'm like, bruh.

This spot really probably, if you can't turn this down in a second, cause this, this is how I'm doing business and you know, you know my resume, you know what I'm all about.

If this somewhere where you, if you come, if you still, if you in Milwaukee and you handle things by fighting dream lounge, not for you.

If an altercation come up and you can't walk away, I'm grown.

I'm not going to wrestle with nobody, nowhere in no city, nowhere.

If you can't handle something by talking or leaving, then dream lounge, not for you.

And we very intentional about that.

I know that's right.

So walk us through the week.

What days are you open?

What day is what happening?

All of the do-you-serve food as well?

Yeah, so we got a Thursday, Friday, Saturday.

Thursday, Friday, and Saturday we do...

R&B Thursdays, which is poppin' R&B.

R&B poppin' it been buzzin' real good.

We got a, we got a great selection of DJs who take real good care of us.

We

got- That's what brothers used to say, you need a

DJ!

Yeah, yeah, yeah, yeah.

We gone, we gone politic with him.

We got great DJs.

We got a great staff.

Our staff's been amazing.

I got to shot my staff out of Dream Limes.

They've been amazing.

So we do Thursdays, 7-1.

We do Fridays, Frequency Fridays on Friday, 7-1.

And then we do Saturdays, Synergy Saturdays, 7-1 same thing.

And obviously we were intentional about that.

time as well.

I feel like that extra hour, that bonus hour, one to two, and I understand I've been, you know, I've been out in the world for a long time.

I enjoy hanging out from time to time.

That one and two is sometimes where things get a little squirrely.

So we try to be intentional about that one o'clock.

We do have food.

I bought a food truck a couple, probably about six months ago.

So we still work on our way through that.

We transition and sometimes we can have it up and running.

You two be continued on the food.

It's back there and we interview with some people for some cooks right

now.

This is your first time in hospitality, right?

Yeah.

What have you learned so far?

Like, what was the biggest surprise?

So, I mean, this is my first time doing it hands-on.

Like I said, I've been investing a couple of the spots for a while.

This is my first time really running the show.

Man, people picky.

Yeah.

People pick it.

I feel like sometimes I get frustrated with it.

It's just part of the business.

But I feel like sometimes people demand excellence from you, but they're not demanding it from themselves, which is crazy.

But again, when you have clients, it's a lot of different opinions coming to your door.

And I'm somebody that's.

By nature, I'm just a positive person.

I'm optimistic.

And you really have to be careful in doing business when you're dealing with, in dream life, I've been dealing with all type of people.

I

gotta deal with the people that work for me.

I gotta deal with the DJs.

I gotta deal with the patrons.

And sometimes the energy that come at you is not.

what you used to, so you got to compartmentalize a lot of that stuff.

So I would say that would be, I'm dealing with more people than I usually, I usually, I'm out the way.

Everybody know the strategy Milwaukee, you stay low, stay out the way.

That's part of my motto, that's how I got to where I'm at.

So now I'm dealing with a lot more people, and it's a lot of opinions and attitudes, and that's good and bad.

It's a gift and a curse.

Sometimes it's real good, sometimes it can be on the other end, so that'd be what I learned in hospitality space so far.

Yeah.

What is the long-term vision for dream line social?

Long-term vision is to be around for a long time.

Like I said, we really want to provide an atmosphere that...

doesn't exist all the time in Milwaukee,

you know what I mean?

So we really want to stick around.

We want to be, with me owning the builder, I always tell people my land lower cool, so I'm not getting put out or anything like that.

But again,

we want to be a spot that stick around for a long time

and

really stay consistent.

Like I said, we came in a game hanging our hat on customer service and being a safe environment, we want to stay true to them, you know, to that foundation.

And then also being a spotlight, we want to...

We want people to come in and have a great time at Dream Lounge.

All are nice when you come in.

And really, it's Dream Lounge social.

I want to emphasize that.

It's a social club.

It's a social club.

We're not doing that.

Social skills.

We're not in there being tough.

It ain't no tough spot.

If you come in, you don't know somebody you want to chat with somebody, you can say, what's up?

Y'all, what's up?

We're off the wind, whatever it may be.

It's a spot where you can, I feel like a lot of times you go on spots, everybody tough, don't nobody want to talk.

We want to be a space to convene.

We want to be a space to network.

We

want to be a

space to share some game.

And that's really my vision for the spot.

One of the early days I was in there, I'm behind a bar.

And I heard some people talking about something about life insurance, something along them lines.

And

I stopped them

like, man,

that's.

That's what I want to hear

getting talked about

like I'm all for sports and obviously I got a sports background I'm for all that and even you know when you add a lounge, you know It's gonna be some other talk going around

just having

a good time But I hope that some some great business relationships

are

made and some connections are made extra resources for sure I mean, that's what it's about.

You know, I think You know, I've met and I've I've built some relationships So I kind of not even talked about the negative but I've built some some business relationships in dream lounge within the space already that it's like

that relationship would not have been built without dreamlines.

So

I don't

have some really dope experiences in there.

I can't even

lie.

Yeah.

Yeah.

We got Joa Tucker in the building up next.

Great grass MKE.

Are we chasing business that looks successful instead of chasing businesses that actually make money?

And should girl Jazz Tyler do not touch that dial 101.7 to

truth?

One-on-one point seven and truth is your girl Jazz Tyler Milwaukee Mark your calendars join us for a truth family fest on Saturday August 22nd from 11 a.m.

To 2 p.m.

At Riverside University High School is free and fun for the entire family Featuring great music community resources family activities and back to school support to help students Get ready for a successful school year interested in volunteering visit the truth family fest website at truth family fest com to complete the volunteer form or by email and see

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Bring the whole family and experience one of Milwaukee's favorite community celebrations, Truth Family Fest.

This Saturday, August 22nd, from 11 a.m.

to 2 p.m.

Special thanks to Educators Credit Union American Family Insurance, Milwaukee Public Schools, Artists Working in Education, City of Milwaukee, D.C.

W.S.

A.B.

Corcoror.

and ascension and tap in MKE.

Zigo, kill me if I say ascension.

Welcome back.

You are officially tapped in with your girl, Jazz Tyler.

We got Joa Tucker in the building.

If you are just joining us, we were talking about Dream Lounge Social.

Joa, can you drop the address again?

Dream Lounge is at 1806 North MLK.

Yes, indeed.

So.

The Cross Street is MLK and Vine.

I need y'all to do me a favor.

I need y'all to pull up this Thursday for any day, really, Thursday, Wednesday through Saturday, right?

Thursday through Saturday.

Thursday, Friday, Saturday.

Thursday through Saturday.

You can pull up any day, but we're gonna pop out for the 90s, R&B this Saturday.

I need all my aunties and uncles to come meet us up there so we can have a good time, 7 p.m.

to 1 p.m.

Thursday through Saturday.

You also own a business lawn care, but it isn't just typical lawn care.

This is something way bigger.

How did this come about?

So, I mean, kind of crazy how it started like I really had no intention of having a line care service.

I really, when I started buying cribs, I started cutting my own grass.

And it was really just for me to maintain my margins and really a way for me to stay out the way.

Like I feel like you get to paying people to do it.

I don't have a problem in my life moving a little too fast sometimes.

So when I was cutting grass, it was just a way for me really kind of to stay humble and just kind of stay working and stop moving so fast.

So that's how I really started with my lawn care company.

What it was is I started cutting my own yards and people was coming by asking me to cut grass and I'm like, well, really, I don't.

I

don't cut grass.

I just cut my own

grass.

But I think it's like.

In this story, and I want people to hear this part, like sometimes you prepare for something, you don't know what you're preparing for.

And sometimes you have to speak things into existence.

So it's a lot.

It's some lots on Richards and Berla.

And it's crazy how the story happened.

It's some lots on Richards and Berla, and I used to see these guys cutting the grass.

It's just open lots, empty lots.

I'm passing them every day, going to my crib.

And I'm like, man, I don't know nothing about city contract.

I want to cut them lots.

I

want them lots to be mine.

And that's probably, I don't even know what that is, but fast forward like five, six years ago, man, my sister put me on the opportunity.

She like, it's a, it's a thing going on.

My favorite older woman, Miss Malay Lake, all the, all

the, all for sure.

Shout out to my sister.

Big time.

I mean, it's crazy.

So you shout out my niece, her, her, her daughter Zoe just went off to school.

So.

It's crazy because I've been the famous one in the family for a long time.

And now, now it's like for a long time it switched to Marquesa.

Like, oh, you Marquesa little brother.

I'm like, yeah, that's big sis.

And now I get, oh, you Zoe, you Zoe uncle.

I'm like, yeah, no, that's me.

So I don't, I don't went down.

I'm

like third on the chart now.

But nah, so she told me about an opportunity that was going to be at the library.

It's the library on center and find it.

Like, I believe this like.

This probably 2016, 17, she's like, it's an opportunity.

I don't even know what she told me about what it was about, but she's like, you need, you need to go.

So I go

in there, they present an opportunity.

It's like a hundred people in the room.

They present an opportunity about, and they're talking about contracting with the city and how, you know, how much money this city, how much the city spends and the fact that really none of that money is going to people.

that look like me and you.

You know what I mean?

And not only is it not going to people that look like me and you, but that money is a lot of times being done by people that don't even

live in the

city.

So

it's not

staying in the city, it's not being spent in the city, and

it's not

being hired.

You know, people

from the city are not being hired.

So the goal was, it was called Tall Weed and Grass, and the goal was to get young entrepreneurs, you know, kind of get their feet wet with city contractor.

And

I always tell people, you know, if city contracting is 30 boxes, you gotta check.

I feel like for the Tall Weed and Grass, they only gave you 10 boxes

to check.

So they

really kind of weed people out and kind of see if it's something you want to do.

But what they wanted to do is they wanted to raise people like myself into prime contract.

And you kind of get your feet wet with this program, this pilot program for two years.

And then kind of see if it's something you want to do and then see if you could work your way through the system.

That's smart.

Yeah.

So I mean, it really worked out.

And I think I'm not sure how many people actually got through the program and got to prime contracts.

But I started this business cutting my own grass and really not even invoicing.

I mean, I was just my own company, my own business, my own lots that I was doing.

And now my company has two prime contracts, the city of Milwaukee.

And it's like to be a partner, to be working with the city, like it's something, I done done things I never even dreamed of.

You know, I've been with this contract.

I got a four year contract, two four year contract, the city of Milwaukee.

And it just started with me cutting my own grass.

And what happened was sometime when you prepare an opportunity, find you,

you know what I mean?

So when I when I jumped on it, when I

got in for one, when I was in this room, this come from my competitive side with sports.

When I when I was in the room.

It's a hundred people in there, but I said it's only ten people in here.

That's my competition Yes, you know I mean cuz they asking you to check ten boxes But most people are not gonna do that right they gonna listen They gonna say they gonna do it and when it's gonna be the deadline I'm only looking at ten people because I know everybody that room was gonna do it so I was fortunate to get that opportunity and again

when opportunity come, you got to be ready.

So I already have some equipment.

So that was really the first thing.

So to get into this industry and not have to learn a new skill and really have to buy a ton of equipment was a big time blessing, man, and really doing this longer with the city and started my company in 2017.

We have mostly, we mostly commercial with the city.

And

then we have some private contracting that we do as well.

like I said, it wasn't on my bingo card

for

sure.

And now it's like, sometimes I perform my main business, which is houses, which is crazy because this came out the blue.

I tell my sister all the time, like, if it wasn't for you, I wouldn't even have had opportunity.

And she

really, to this day, she's still, so shout out to my sister again.

She

still

doesn't know how much of an opportunity she put me on.

So,

and

again, we talk about if anything's gonna shine through in my interview, I want it to be, we gotta pass information better.

You know what I mean?

I think a lot of times, and I hate sometimes using buzzwords, but we gay keep sometimes, sometimes things happen and I get an opportunity and it's like, oh, I got to hoard this.

I

got to keep this to

myself.

Somebody else might get in.

But truly, it's enough.

It's not enough for everybody, but it's enough for a ton of people, you know what I mean?

And I think I would rather worry about the problem of too many people getting it.

When we get there, you know, I mean, so if it's a point where it's like, man, I don't share it with too many people.

Okay, it is what it is.

At least it's a lot of people, you know, getting some opportunity.

Yeah,

I think

it's enough for everybody.

I just think that everybody has to play their part.

Everybody can't be the CEO or the COO.

Yes, the

issue.

You know, it's like, because I see it all the time and I do agree people do gate keep information, but I feel like if

A lot of times what happens is someone say they'll see you doing it and they'll say I can do that too.

Right?

Instead of saying well let me find something else or let me see how I can assist versus trying to become the CEO.

How do you, we know that it's four seasons here so how do you manage?

the seasons with the lawn care.

So we do snow and grass.

OK.

So we hustling all year round.

Come on out.

We hustling all year round.

We chasing.

So the snow is not my most fun thing because snow is unpredictable.

You know,

the thing about working with the city is it's like grass is pretty consistent for the most part.

You know, we cut every two weeks, every two and a half weeks.

And I

have a great,

you

know, staff and crew of guys that work with me.

But because it's really a seasonal.

You know what I mean?

So during the wintertime, it might not snow for a month.

So then I get a call, or not even I get a call, I look at the forecast and then even the forecast pump fake me, you know what I mean?

It'll say we gonna get three inches for instance.

I call the guys, we live, we going tomorrow.

We don't get nothing.

So it's

like, it's hard to call people, it's hard to staff that way.

And at some time they say we get three inches and we get seven inches, you know what I mean?

So it's tough to staff that way, but we make it work.

We make it

happen.

Yeah.

So what is your favorite season outside of summer?

What is your favorite season?

season to work in?

To work in or my favorite season?

Favorite season to work

in?

Man, I'm a 365 hustler.

It don't really matter for me.

I think winter time is a good time to grind because it's less to do.

So in

Wisconsin, when it get cold, you could put your head down.

It's not.

It ain't no day parties.

It ain't no time to go off.

I can't get on

the

boat.

So it's a little easier to work in the winter.

But man, I mean, it's a two-part question.

My favorite season to work is winter.

My favorite season outside of summer is anytime, because I'm trying to find summer whenever I can.

Yeah, I feel that.

We got Joa Tucker in the building.

Do not touch that dial.

We got to go to break.

We got a caller on the line.

When we get back, we will hear from them.

One on 1.7 the truth is your girl Jass Tyler.

We are live and direct.

I got my good friend Joe Tucker is here in the building with us.

We got a crawler on the line.

Al, are you there?

Al, MKE, what's up?

Oh, I'm doing good.

First thing I want to say, sometimes you're not gatekeeping information.

only give the information to people who are going to use it.

See, you can give the information to some people and they still sit on their ass and they look cross-eyed.

So you want to give the information to the people who use it, but before you start giving out the information, you make sure you get yours first, okay?

Yes,

indeed.

And then also, I heard him talk about humble.

It's okay to be humble, but it's some days you can use gluttony.

Some days you want to be greedy as an ambassador.

I'm talking about I use gluten every day for men, women, just my own personal life.

It's okay to be greedy.

Do not limit yourself.

You can humble yourself at the end of the day, but when you get up in the morning, be greeter than a m-

Okay, so don't don't you know I hear and it's wonderful some people say by humble you don't have to humble yourself You're not Jesus and you're not in the Bible.

You're human get it off the top because there ain't nothing when you on the bottom Okay, then that goes for everything in life man woman Marriages get it because I'm gonna tell you like this

Both people are the only ones that complain, but the ones who got money, they're going to get what you want.

Use some glue everyday in your life.

And anybody tell you you're wrong, tell them they're goddamn lie.

Get it off the top.

Thank you so much, Al.

Thank you

for tapping in with a shout out to the chat.

Mr. Owen says great for minority firms, CBE certification city of Milwaukee, CBE, DBE.

That show terminology, huh?

Yeah, for sure.

Without question, I mean, I'm not sure who shot that out, but it's definitely very important to get them certifications.

He talked about SBE and DBE.

Basically, those are certifications that say you are a small business and sometimes work gets pushed away sometime.

Okay, so is that... Walk us through the process for those who may be interested in starting a similar business, even if it's not at a large scale.

Walk us through the process of what that looks like.

So I'm going to give you my story and really, like I said, I started with the line care for myself.

Then I did that pilot program and then through some resources and some people that I know, I connected with a mentor and I want to harp on the mentor side like without him.

My business is probably 20, 30% less, you know,

less

efficient.

So I got with somebody who had been in my shoes.

I got with somebody who is where I wanted to be.

And what Al said was, you know, not gate keeping.

You definitely got to make sure the people ready to receive.

I'm not going to

waste my time.

Like I know my people.

So I'm going to give you the information that I know you can take in if it's somebody that's not ready to get no contract.

We're not going to talk about contracts.

We're going to talk about getting a lawnmower and just cutting some grass.

You know what I mean?

And you got to meet people where they at.

So if you already out grinding, you got a truck and you got a lawnmower and you doing your.

you got contracts.

Okay, now we can maybe talk about city contracts.

If you just get off your feet, I just want to tell you how to go to Home Depot, get you a line more and get to, you know, get to getting some jobs.

So the contract and step, like I think it's kind of scary to get there.

And what people got to understand is it doesn't happen overnight.

I started

in 2000.

I established my LLC, Great Grass MKE in 2017.

And I didn't get a contract to a 2023 ish somewhere in there.

And I really wasn't even looking for one.

So it kind of fell in my lap a little bit,

but it took five.

Take

a long time.

I want to like I want that to shine through to like we live in a micro a society So people see me like I got young boys that have worked for me before and they talk about JT I want to be where you at Yeah, and what I tell them is really when we talk about my whole story like my grind started when I was 10 11 years old I was playing a you basketball and that's that's what allowed me to get a scholarship.

I

start caddy when I was 14 I start grinding hustle when I was 14 years old You know, so I've been doing this and people see the final result and I obviously I'm not a

finished product, but they see the 43 year old JT.

And not what you've been through.

Right.

I've been grinding plus 20 years, you know, to get to where I'm at.

And it's all stages.

It was first it was AAU basketball, high school basketball.

Then it was a college scholarship.

Then it was pro basketball.

Then it was

investing.

And then it was a company.

So it's so many layers to this that people don't get to see.

And people don't see the long sleepless nights, you know what I mean?

You just get a chance to see Instagram reels that say, okay, boom, vacation or whatever, you know, whatever it may be.

So I want to make sure people out there listening know that it's a process.

Like you got to trust the process, but you also like you got to set goals.

Like this is something that you got to foresee.

It's not just something that's snapping happen.

Something I always tell people with hoops, like you see people on.

You see the Lebrons and you see all the players, the KD's and the Steph's when you see the shots that they make and I just, I apply this to life.

Sometimes people see that and they're like, man, them guys are great.

No, them guys practice that all day long.

Like people don't know how long it takes.

how long pros practice.

You know what I mean?

That's what they do.

They might be in a gym three hours working on a shot.

And then you just get to see the 48 minutes of game.

And I feel like that's how society is.

We just get to see the game and we don't get to see the practice.

That's right.

Family, so you're a father and a husband.

What does generational wealth actually means to you?

Shout out to my family real quick.

My beautiful wife Amy and my two kids Camden and Callie.

Really?

You said Callie?

Callie, yeah.

That's my daughter.

Callie.

That's

fire.

So I'm going to come back to your question.

But I think first I had to shout them out and that took that off my mind.

But I mean, I think that they are such a big part of what I do.

Like obviously being a motivation and my wife being my partner in a lot of my businesses is like a lot of our businesses.

So it's awesome to do that.

But what was your question?

What does generational wealth actually means to you?

I think in its basis form is money that can be passed down.

I think that I'm on a wave of really trying to provide for my children and

really not

even my

children.

I'm trying to

provide for generations.

My family and people, generations that come after me, they will, they gonna know me.

Absolutely.

Because I'm gonna put my P down and I'm gonna make sure that.

things are in place in terms of trust and all these things to where five generations from now, they're gonna say, grandfather JT, like he was a beast.

He put his P down, he went crazy, and I know that I've been blessed with this opportunity to do some great things,

and I

wanna make sure that that stick around for a long time.

When you talk about generational wealth, you know, like obviously I started buying cribs a while ago, and I think it's...

One of the more special things that when I leave this place, I'm gonna get my kids houses You know I mean

these two cribs.

Yeah, like

that's that's powerful and it's like Something that you don't think about coming up But like I'm gonna be at a pass my kids and hopefully my kids kids some things.

Yeah to where you know how other cultures have started they get head starts Yeah, I want to get my kids some head starts and I think in that same breath is like

The reason I'm here sitting with you is because I've been a grinder my whole life.

And my family, like I said, I got beautiful, wonderful parents, hardworking parents.

I didn't never go hungry.

I didn't come from that type of background.

But my parents also wouldn't buy me mics

and that type of

stuff.

So it

gave me a

hunger.

Yeah, yeah.

I had a hunger to get here, to get to this point, to strive.

And I think...

Something with my kids because they're gonna grow up a little nicer than I did is I want them to make sure that they develop that hunger and that grit because the reason I'm here is the hunger and the grit You know, so I want to make sure they get that so that's gonna have to be something that I you know I'm intentional about and I work hard at

absolutely one more question before we head into The last part of the interview when it comes to

Black people specifically in owning businesses, do we need more access to capital, more financial education or both?

Both for sure.

You know, both for sure.

I think a lot of us know how to get money.

You know, I don't think it's a problem for a lot of the culture to be able to get to a bag or be able to make money.

I think a lot of times you need money to back your idea.

Yeah.

That's a big part.

So access to capital or talking about having your file ready.

That's a big part.

But also once you get that access, like, what do you do?

I think it's definitely a two-part equation and you can't do one without the other.

I know a lot of people from the city that got some money.

It's about maintaining and that's not even Milwaukee, that's just everywhere.

A lot of people get money and if you don't have financial literacy, they talk about people that went a lot on.

Yeah, you know you win a lot of you hit for two million tomorrow.

Yeah, you don't have any financial education or financial literacy It's guaranteed the numbers say it's gonna be gone like five years.

So we definitely I mean I do some financial literacy with some of the young people Yeah, it's just so important because it's I think in a lot of our households in my house.

Oh, we never talked about money That

was sacred like

yeah, we're not talking about no money with my parents got that's way over here You

don't

gotta worry about none.

My parents saw me hard work put some work in that's what you can do.

You can go take

the garbage out, you can cut some grass.

But at the same time, once you get older, you got to know about a checking account.

In dealing with some of my tenants, it's amazing the stuff that I hear.

I had a lady tell me, she wrote a check, the money wasn't in there, but she wasn't following the process.

The money has to be in there to write a check.

And I'm like, baby, you ain't know

that you had, you ain't know you

had to have money.

We was having a conversation and she

was being serious with me.

She won.

She didn't know she didn't understand.

She was just writing checks.

I'm like, no, like that's that's not how I work.

Like you got to balance the check.

But like it was a credit card, right?

Like when you write a check, if you got 500 in there and you write 500 worth of checks, the money is gone.

You got to replenish that.

But so so financial literacy is big.

And I'm very, very big on financial literacy because it's a lot of things like life insurance.

Yeah.

You know, that's something that's not.

prevalent in our culture, and I hope that that's something that changes.

But life is sure, it's like, that's a way to pass on generational wealth.

And for me, I know that if everything happened the way it's supposed to, I'm gonna die before my kids do.

So it's my job to put them...

put them in a good situation.

So

I got life insurance and I think everybody out there should have life insurance.

If you come to Dream Lounge and you could buy a $28, $15 drink, then you

could pay $25 a month.

You could pay

that $25 for your life insurance.

It's critical.

What is some of the best advice that you've ever received?

Man, I gotta shout out my Guy Bruce Pearl, man.

My Guy Bruce Pearl, who I played for in college at UWM.

He told me,

You know, when you truly passionate about something,

like when

you really want to get somewhere, people from the outside looking in got to think you crazy.

Yeah.

You know what I mean?

And it's like when you when you trying to get somewhere and again, I'm going to relate most of my stories to sports because that's my background.

Yeah.

When you trying to make the league and again, this relates to anything.

If you trying to become a realtor, if you trying to become a lawyer, whatever you trying to do.

People your people around you can't even understand it like it's time to go out on Friday now.

I'm going to the gym Yeah, it's time to go out on Friday.

I'm going to the library

Yes,

I got to go hit the books and people like man.

It's Friday you 20 you whatever your age is like No, I'm on the grind like that stuff is gonna be there So that that information that that you know that saying always kind of stick out to me I had a teammate that I played with

And people thought he was crazy, but the boy was trying to make the league.

He was locked in.

So from the outside looking in, people was looking at him like, man, boy, crazy.

But it's like, no, he was on a mission.

And later on in life, you kind of understand.

And when I met him, my shout out to my teammate, Ed McCance, when I met him, he told me like one of the first days I ever met him, he said he wanted to go to the Hall of Fame.

I never in a day in my life thought about making the Hall of Fame.

Now both of us are in the UWM Hall of Fame.

And when they told me, I got a chance to tell him, I got a chill down my back.

because I knew what his grind was like.

That's what

he was working for when I met him.

He said he wanted to go to Hall of Fame and that also matched what he was doing on the other side.

When I talk to the kids, I tell him, you tell me you want to be a doctor or a lawyer or you tell me you want to be a professional athlete.

You can't do that with.

D's and E's or whatever they giving out, you know what I mean?

You can't do that if you don't go to school.

Like the grind has to match the goals.

You know, I can't tell you that I want to be this great person or whatever it is.

And when you see me, I'm not putting in the work.

You're delusional.

Jazz, you know me.

So we know each other.

I can't come on this radio and tell you, you know, Liza, you know what time it is.

So it's like, for the kids out there, if you got big dreams, for one, you got to figure out how you get to that goal.

You got to start making a plan.

And once you make that plan, you gotta follow that plan and you gotta hold yourself accountable.

And I'm not

as a child or as a kid or as a young person, you're not gonna be perfect.

But you gotta know and hold yourself accountable.

So, okay, I'm supposed to be doing this three times a week.

If I'm only doing it one, I'm not keeping it real myself.

I'm not gonna make that goal.

That's a fact.

Thank you so much, Joa, for joining us.

Before we get out of here, do you have any shout-outs?

And how can people follow you on social media and drop that address to Dream Loud Social again?

Man, I got all that.

I got to shout out my whole family, the whole Tucker family, the whole Funches family.

I got to shout out my people.

I got to shout out my immediate family, my wife and my kids.

Gotta shout out Dream Lounge.

Obviously my staff at Dream Lounge.

Everybody that jam with JT over the years, I'm shouting them out.

But Dream Lounge is 1806 North MLK.

We

open

Thursdays, Fridays and Saturdays, 7 to 1.

R&B Thursdays popping.

Frequently Fridays popping.

Synergy Saturdays popping.

Good energy, 30 and up crowd.

Mature.

We looking for adults who like to hang out, who like to watch sports, who like to smoke hookah, who like to vibe.

who like to be social, who want to talk some business, who want to talk about having some motion.

So dream, lie on social, come by and check us out.

Chris says, what up JT?

Just Chris, this dude is definitely solid.

Just wanted to throw that positive.

Narrative out there as well again if you guys are near Bronzeville or even if you aren't make sure you check out dream lounge social Thursday through Saturday.

We will be there this Thursday should grow jazz Tyler.

Thank you so much, Joa Much success and everything else that you do and I'm proud of you too,

man I appreciate it I look forward to coming back at some point and shout out the show man You have some great gas on I was actually listening coming in and it's always inspiring hearing people story You know I mean like this grassroots,

you know,

we got a connection from some years ago and I know

a lot of these people that you have, that you bring in, or people that you know, and people you really vibe with.

So it's awesome to hear these organic and authentic stories.

Yes.

Thank you

so much.

Do

not touch that dial.

It's your girl Jaz Tyler, 101.7 of Truth.

This is your girl Jazz Tyler.

We are live and direct at the award winning 101.7 the truth located downtown at the beautiful 3rd Street Market Hall.

Thank you all so much for joining me today.

You are officially tapped in.

I hope y'all had an amazing weekend.

I'm excited.

Today is a better day.

Today is a great day.

I know yesterday was a little rough.

I had lost two people over the weekend.

Shout out to

Joseph Smalls, Jackson, and Bub.

A lot of y'all may or may not know, but shout out to Kawana and her family, sending condolences to both families.

I love y'all dearly and we'll miss y'all.

Today, we have some special guests.

I'm at the four o'clock hour.

Brad Fax at the five o'clock hour.

We got Joel Tucker in the building.

But right now, we are tapping in with Mr. Brandon.

A. Jordan, a.k.a.

Brad Fax.

Don't

even sound

right.

It's alright, Sidney.

Today we are talking about what happens when life does not go according to plan.

What happens when people meet your past before they ever get an opportunity to meet you.

My first guest, Brad Jordan.

AKA Brad Fax, his story includes incarceration, beginning at a very young age, but it also includes him being the author.

He does music, he's an entrepreneur.

He does speaking events, purpose and rebuilding.

Brad, Fax, bro.

All of the above.

Thank you so much for joining me today.

I

appreciate you for having me, as you know that.

It's always good to have authentic people down here.

And I'm excited about your journey, and I'm excited for the listeners to hear your journey as well.

For

sure.

Before we talk about the incarceration and being an author in music and business, who is Brad Fax?

It's funny you asked me that, because so, like you said, my name is Brandon, Brandon Jordan.

My mama called me Brandon,

which is

obviously

short for Brandon.

Right.

And when we was kids,

My cousin shouted my cousin cameo, man.

He couldn't say, I'm talking about like real little kids, four and five years old.

He couldn't say brand.

He couldn't pronounce brands, but he would say Brad.

That's where that came from,

right?

And the facts come from, I sent a song to one of my guys down in the race scene, shout to the homie, Therese.

I sent a song to him about eight or nine years ago when he texts me back and said, man, they should call you Truth, cause you should be nothing but facts, right?

So

I'm like, I never really had a rap name.

You

know,

I was just like, I was just me, you know what I'm saying?

And so when he said that, I kind of wanted to use it, but in a creative way.

So what I did was is I used facts and capitalized the T to symbolize the truth.

And

that's where that comes from.

But as a person, I'm an Army brat.

You

know, I come from, we moved to Milwaukee from Anchorage, Alaska.

I was born in Lawton, Oklahoma.

I

moved from there to Monterey, California.

My great grandparents was in New York.

Then we moved from there to Anchorage.

It was Anchorage for a few years and then we came here late 80s early 90s, and I've been here ever since.

So first of all, I love your shirt.

I know, right?

I've been waiting

to wear it, right?

Like I said to you, I bought it last month and I haven't worn

it.

And then I said, okay, I'm gonna wear it today because I know.

We share that same love.

First and foremost, I love the name Brad Fax.

To me, it reminds me, it's not a rap name, but it does remind me of hip hop, right?

Like it's not in the little this, you know

how people just make up

stuff.

So when you hear Brad Fax, it sounds like somebody that's really gonna get down on the microphone.

So you entered the prison system at 15 years old.

How did growing up in that environment affect you as a man?

First of all, this is a daunting environment going in as a kid, as a ninth grader.

I was going to John Marshall.

So I got waived about two months after I got arrested.

And I went down to the county jail.

And it just seemed like the way the doors opened up, the

way the

solid port just shut down behind me, it just seemed like he wasn't gonna open again.

But at that time, I was fortunate to be surrounded by a group of guys who treated me like a kid.

Because you got to think, I'm born in the 80s.

We like the last generation of the people who benefited from the teachings and the morals and the principles of the people that came before us, who may have been a part of the civil rights movement, who may have been a part of the Black Power movement, or just influenced by that.

So we

were poured into by that generation, the people.

So when I got to the county, it was a lot of people that looked at me and saw a kid as opposed to seeing somebody who they could exploit or attempt to take advantage of.

The environment itself, it was daunting like I said, it could be detrimental too, but the people I was surrounded by, fortunately for me, I was surrounded by some genuine guys

that

really wanted to see me do good.

I couldn't just go to the gym or play dominoes or cars or they had to go to school.

And then at two, three o'clock when school was over at the count, you can go to the gym.

You can come out and watch rap city.

You can come and do these different things that we would consider to be leisurely activities.

And it was like that.

And I didn't realize the benefit of it.

I'm thinking like, man, I'm in jail.

You can't treat me like my parent did, but a lot of these people knew my parents

and my

uncles and stuff.

So they were there to look out for me and treat me like I said as a kid and to help me understand the severity of my situation because

I didn't

really understand her at the time.

I

just knew I had done something wrong and this was my consequence.

So yeah, it was rough, not fully understanding how it would affect me 10, 20.

25 years

from that point.

Yeah.

Do you remember the moment you realized this was no longer a temporary situation but that you were actually going to be sitting down for a long period of time?

Yeah, when I started seeing people in person that I had only read about

and saw

on the news, like these were the people who I just saw on the news about a year ago, read about in the paper or heard somebody in the neighborhood of the barbershop talking about and I was

at the table with these guys, eating lunch or eating breakfast.

And they was like, I got court today.

I'm facing X amount of years or maybe life or whatnot.

And it was then that I realized, I was like, this is serious.

It's nothing like the movies.

It's nothing like the emotions you feel, the conversations you have.

There's an attempt at being normal in an abnormal situation.

There's a quote by Love by Victor Franco in his book, uh, man, it's hurts for me.

And he says, and that normal reaction to an abnormal situation is a normal reaction.

Yes.

So you, it's like when they're in Rome, do as, uh, it's a lot of broken men, a lot of broken people in there that's attempting to be, to mask that brokenness and attempting to be normal and attempting to be as regular as possible, knowing that this is not a situation that anybody should ever have to deal with.

Yes.

Yes.

Were there moments when you stopped believing there would be a meaningful life waiting for you outside of prison?

Too many moments.

Yeah.

So how do you, in that, when you have those moments, because you don't have, I can imagine you don't have many options, right, as far as to vent.

In those moments, how do you keep your sanity?

I don't know.

Like, because there's no one way.

It's case by

case.

You know, I tell people now,

find the outlet, find several outlets.

And if you have to use them all in one day, use them all.

But I think ignorance helped me a lot because I didn't know how severe this situation was.

I just knew that I was in jail.

You got to think the crime bill normalized people quote unquote coming home.

I just talked about this.

So it's like, this was for me, my turn.

Yep, unfortunately, what year was that

in 97?

So that was a part of it was right

after Clinton got reelected Clinton got reelected in 96 and he was the quote-unquote tough on crime president Yeah, and this was two years two and a half years right after crime bill Got enacted or wasn't acted and I don't even understand I just knew that because you had to think the 90s was a volatile decade you would like from from 1990 on to 99

you can

go from

when Mandela came home to Rodney King and beat to

Latasha getting

killed,

to the

riots happening,

to

Yummy, the World Trade Center getting attacked in Waco, Texas, and OJ, and Easy Eat.

It was something monumental to the world that happened every single year.

So in 96, when Clinton got reelected,

He was the tough on crime president, right?

Um in 97 there's a guy named Elaine Brown wrote this book called the Condemnation to Little B Michael Lewis who was a 13 year old in the bluff and um uh in Atlanta, yeah, and uh They railroaded him he got life Right even to this day.

He's still locked up.

So it's it's like he's just he's

He gone.

So

I wound up getting caught up in that wave of people, of juveniles who were incarcerated.

Even though he was in Atlanta and I was in Wisconsin.

Same

story.

What parts of you did you have to protect while you were on the inside?

And I don't mean physically, but I mean mentally, emotionally, because I know there's kind of like this thing where you...

Not you gotta act hard, but you can't really express yourself for show emotions.

Yeah, you don't want to show too

much vulnerability.

Yeah.

Probably if I had to name one thing, it would have to be my innocence, you know, to some degree, because that's why I say I was fortunate to have people around me, adults around me, that was 10, 15 years my senior, that treated me like a kid.

because you can lose yourself.

Growing up in your formative years, when you surround yourself or you surround it by a lot of different types of characters, people and personalities, you can become an amalgamation of all of these people.

And they can just become something that society won't like in a bad way.

So I think I protected my innocence as much as I possibly could at that time by reading and just...

I kept my imagination intact.

Like I never stopped dreaming.

I never stopped envisioning life outside.

I never stopped envisioning, you know, just having a life and doing something great or something monumental.

I didn't know when it was going to come.

I didn't know if it was going to come.

But in my heart or heart, something just wouldn't let me give up and wouldn't let me just say, man, this is it.

You know, I remember reading The Voice of the Voiceless by Moomi Abu Jamal.

And just being inspired by that and feeling like, man, if he can do this on a different

road, then

I can do it and I don't even got life.

Yup.

That's right.

We are talking to my good brother Brad Fax.

We got to go to break.

When we come back, we will finish this conversation.

We're going to talk about what it looks like to gain mentors inside of the incarceration system.

Do not touch that doubt.

You grow a jazz title of 101.7 to true.

One on one

point seven and shoot this your girl jazz Tyler.

We are live and direct and I got my good brother Brad facts in the building Brad.

What's the word?

What's going on jazz?

How you doing?

I'm good before we went to break.

We were talking about your experience entering the prison system at the age of 15 right after the crime bill and Clinton's reelection into office.

We were also talking about

how you keep your sanity wild on the inside.

And you mentioned that you had some people around you, some good people around you.

So for the listeners, especially the young people, what is it like?

And the reason, again, the reason why I'm bringing this up is because a lot of our young people are not privy to consequences.

They don't understand that when they do something that is real life

and real

life things happen.

With that being said, how did you determine on the inside

who would be a good mentor?

Because you have people that put on faces, put on fronts.

So what was it?

How did you discern, like, okay, this is somebody I can actually trust?

It kind of just happened, you know, because at 15 or 16, your discernment is kind of low.

You know, you don't really understand what's going to affect you or what type of positive or negative impact this is going to have.

But so, what went on to happen was, I hit it off with a couple of people.

And prison is funny because it's one of those places where it's kind of like work where you can have a friend that's 70 years old and

have a friend

that's 17, you know what I'm saying?

So I asked my older guys that we just kicked it with that had been down for a while.

But I always tell people this and I've told him this too, my good friend Ed Hennings.

Shout

out to Ed.

Man,

that's been a friend of mine.

It's been almost 30 years,

man.

You know what I'm

saying?

That's been my guy forever.

That's a good

brother.

And it's just so, and you know, he almost 10 years older than me.

I ain't gonna say 10, he gonna be like, no, it's nine.

But

you know, but I've been fortunate and I was fortunate enough to find a friend and a mentor in the same person.

Somebody I looked up to, somebody we, I kicked it with and we chopped it up on multiple different levels and I learned things from him.

that he didn't even realize I was learning.

And y'all from the same city.

Yeah, yeah,

yeah, yeah.

And so he's definitely one of those people that I've connected with.

I'm gonna tell you too, when I came home about 10 years ago, I found out he was at G's.

He was

working at G's.

He was still locked up too.

So I went to G's and I was at G's every week

just to go

mess with him because I needed that connection and that camaraderie that we once had.

Yes.

Because I feel like I had nobody to talk to.

So it wasn't that I chose anybody specifically, it just kind of happened, you

know, when friendships

and brotherhoods were formed, and thankfully they lasted for as long as they had.

Yeah, absolutely.

So everybody loves a comeback story once somebody becomes successful, right?

But the real test of whether we believe in second chances happens before the success when somebody needs housing, employment opportunities, right?

When you came home, did you feel like...

your sentence was done or did you feel like you were still experiencing that in society?

No, it wasn't done.

Because I wasn't done.

It was, meaning that, meaning that you can only prepare for so much.

You

know, experience is really the only education.

Everything else is just pretty much information.

Absolutely.

So everything I prepared for, I prepared for...

Myself to be able to recognize situations recognize the type of characters that type of people that might send me back the thoughts the feelings You know the situation

always

different

stuff Yeah,

but it's some stuff that you couldn't prepare for and you can't prepare for I didn't I wasn't prepared for the housing struggle No, I had a job a couple of weeks after I got out had a little money saved up not a whole lot But just enough you know having something is enough to keep

the pressure off for you, so you won't have to worry about, I gotta get this, I gotta get that.

So I had a job, but nobody would rent to me, right?

So now, reentry now, a decade later, is much different than what it was

then.

It wasn't a bunch of me or Shannon or Ed, like it wasn't a bunch of us that was out here doing the work that we're doing and providing the bridge from

incarceration to reentry out here and trying to help people mitigate their circumstances as much as we possibly can help them.

But I think I spent about $300 on Reynolds application alone.

But I wouldn't go to places like Wales, Wisconsin, Clyburn, and Kilburn,

because

I knew I could have got the apartment over there, but I didn't want to be in the environment.

Right.

The environment that may do something to set you back.

Yeah.

So I didn't want to go over there.

So I was going to different places.

I had the money, had the steady stream of income, all of this stuff, but they used two reasons.

I had a felony and I had no Reynolds history.

And that's all they ever used.

So that was my biggest hurdle outside of just readjusting.

And the readjusting is going to be different for everybody.

It's going to look different for everybody.

I would go to the mall a lot because the mall was a real big place.

They

had a bunch of people in it.

I couldn't touch the ceiling.

It was kind of like

prison.

The women, it was a bunch of exits.

Some you could use, some of them would lead to a different part of the mall, like prison, where it's a bunch of exits, where some of them leads you to a different part of the prison.

And

there's that one that leads you home.

So I went to places that were familiar to what I had known for half my life

at that

time.

And I was constantly taking inventory of my feelings.

my thoughts and how they was processing how I was seeing certain things.

It's a huge culture shock.

It's a huge culture shock and I never anticipated how much of a culture shock it would be until I started experiencing it in real time.

And I was able to give people information and say, hey man, listen, you might not want to minimize the impact that

the reduction in custody is gonna have for you.

You gotta go from max to medium to minimum of the work release to be able to function properly.

And not be institutionalized.

Yeah,

because you don't even realize when institutionalization happens.

You just know that you start to do things that are in line with the environment.

And this is for the purpose of survival.

So what are some of the signs?

Because I know a lot of people who are institutionalized.

You and my brother Duran and my brother Casey are...

three people in it that I know who are not, right?

And what are the signs of someone who is institutionalized?

So just to expound on that, we all

are.

No question, we all

are.

Because if you weren't, then you couldn't have survived that situation.

And the people that just can't accept it,

have the most difficult time.

I'm sure you've seen Hurricane with Denzel about Ruben Carter.

He had the hardest time getting there and going through it because he couldn't accept

it.

And so there's a level of unacceptance that you have to have to retain your humanity, right?

So it's not like I just want to acquiesce and I'm going to couch out to these people and just do everything that they tell me to do.

No, but I understood the rules and says, you know what?

I'm going to correct myself on this before they get a chance to correct me.

Yeah.

Right.

So

it's like if they're in clothes at seven, I'm going to go in at six fifty.

Yeah.

So they ain't got to tell me how you go in your room.

But the extreme signs of institutionalization are.

After coming home, the people that continue to live their life as if they're in prison, be it the way they dress, be it the things that they talk about, be it how they eat,

when they wake up, the

way they sleep.

The funny thing about me is I was an army brat.

So it was similar.

Yeah, so the impact of that particular institution, subconsciously,

Prepared me to deal with the do judicial aspect of the

institution.

Yeah,

so it's all akin to one another whether it's military whether it's school or Prison they're all similar.

Yeah,

but we don't view it like that because some of us don't have all of the experiences

Yeah,

I never been in the military,

but I

was affected by because my dad was

there.

Yeah,

you know, I never went to college

But it's not that far off from being in Ethan Allen or being in Oshkosh or Green Bay because they're all...

Institutions.

They're all institutions.

Yeah.

So, but yeah, you... It's some people you meet that I've met in the past that look like they did a lot of time and had only done... I ain't gonna say only because anytime it's too much, but...

They were only locked up at the time, a year, maybe two.

But the aura that they had said 10 or 15

years.

I get people now tell me, I can't even tell you what the jail.

Good.

Because

I

don't want to feel like it.

But it's different for everybody.

It's the case by case basis.

I know people right now that can't seem to not talk about the 90s or can't seem to not talk about what was before they went.

And I said, man, you got to make sure that you carve out

something beautiful for yourself in the future because if you don't, you're gonna be stuck clinging to what was.

And

you only look foolish and not fearless when you cling to what was as opposed to embracing what's to

come.

That's right.

How important was the creative aspect, so reading, writing, music, faith, all of that?

It was everything.

So reading was my punishment when I was a kid.

My mother would make me

Anytime I did something in school or throughout the neighborhood, she would always make me go read.

But it wasn't just a regular book, because she was in school at the time for liberal arts or business management.

So she would give me one of her textbooks and tell me, read this, and if you come across the words you don't know, then look it up, use that in the sentence, and then come and tell me about it.

I

hated it at the time, but it's a great vocabulary builder.

It's a

great comprehension tool.

So I think I read everything I could think of.

I had all of the books she wasn't supposed to have.

I wrote a thousand songs.

I developed an extreme belief in myself that I had deservedly or undeservedly bestowed upon other people at certain times in my life where I said, you know what, man, if I can do this, then I can do anything.

And that's just the perspective of it now.

So don't come around me with no ideas that you don't want to pursue.

And no excuses, like I had to say.

I

promise

you, because I

don't got nothing for you.

That's right.

You know, if you got some ideas and you can't find the time, good because you have to find the time.

That's right.

Now is the perfect time.

That's right.

You know, because yesterday is gone, tomorrow may never come.

So now is the perfect time.

So I'm just of the perspective of, man, I gotta do it now.

The most beautiful thing about being out of prison, out of that environment, any environment that prevents you from pursuing your goals or your dreams is that

Anytime you have an idea, I can do it now.

See, when you hold on to an idea, it changes.

You

tweak it because your perspective changed.

You grow as a person and your outlook on life changed so you might go back to it and say, you know what, I don't believe in this as much as I once did

six

months ago or a year ago.

Now, I have an idea.

I just pull the trigger.

You

know, which is where the book came from, the clothes came from, like all of these different things.

I'm a dude because tomorrow may never come.

Absolutely.

Absolutely.

Brad Fax went from incarceration to entrepreneurship.

Was entrepreneurship the dream or did he realize he had to build his own table because certain doors weren't opening?

Next up on 101.7 and Truth is Your Girl Jazz Tyler, do not touch that

dial.

I got my good brother Brad Fax in the building.

We've talked about your journey in the incarceration world.

Now we're going to move into power, purpose, and principle.

So your brand centers around power, purpose, and principle.

What does each word mean to you?

And can you elaborate on how the brand came about?

Well, first I'm going to start there.

So I had a show.

That's some club, I forget what it was about eight and nine years ago.

And I had an underwear in my head.

So one of the first things I noticed about the world when I came home was how uniform it is.

There's so much sameness and so many people.

Robots.

Yeah, even mannerisms are the same.

It was

crazy how social media did that because it gave us a glimpse into everybody else around the world and we mimicking, emulated

that.

But I wanted to wear something that

I knew what nobody else was going to have on.

So I got a Letterman jacket because I figured they come in a whole bunch of colors.

I got a

whole bunch of shoes.

I could just match it.

So I said, I think the first one I did for myself, it was black and gold.

I just put my name on it.

I didn't have a logo or nothing, right?

And I liked it and I kept doing them.

And then somebody asked about my mind.

This wasn't even the thing that I was pursuing.

It was just

like.

This is me displaying my individuality.

So I kept doing the jackets and then somebody asked me, hey man, will you get that jacket for him?

I'm like, you know, I'll make these, whatever.

But I wasn't thinking that he was going to hear it like he heard

it.

He's like, well, let me get it up.

And I'm like,

wow, I don't

even

know.

He's like, I'm trying to buy them.

Yeah, I don't know how I'm going to make

it happen.

So he was like, oh, what size is the one you got on?

I'm like, it's a medium.

He bought it from me.

I took it off.

Come on out.

You know what I'm

saying?

I'm like, here, you know what I mean?

That's

inspiration.

Yeah.

And then the season changed, right?

So I still, I got to do something else.

I can't wear no jacket in the summertime.

Yeah.

So the quote is, be powerful, be purposeful, and always stand on principle.

So what

I did was I put that on the T-shirt, right?

Yeah.

And I got a multiple, I mean, a multitude of colorful T-shirts and put them on all of them.

They didn't really sell like I thought they would.

Yeah.

You know, I have.

Because I mean, again, like I said before, I'm going to pull the trigger kind of guy.

I'm going to jump

the gun.

Yeah.

and they didn't really sell the people that really mess with me who understood the message, bought them.

But it was a lot to read and passing.

I'm on the street with somebody, I'm just walking by.

So about a year or two, maybe three years after that, I shortened it and I just put principle across the front of the shirt and I put a Power Purpose principle on the side of the shirt, right?

And I had six hoodies and I sold all of them.

I was in the check hashing place one day, 27th in Wisconsin.

in January.

And this girl was like, I like that hoodie.

I'm like, thank you.

She was like, where you get it from?

I'm like, this is my brand,

right?

Again, still no logo.

So she's like, you got a black hoodie like that.

And I'm like, yeah.

She's like, I want it.

I'm like, cool, give me 50 bucks.

So I went outside to the car to get it, only to realize I had it on.

I ain't, I'm like, I ain't even realize I put the last hoodie on.

So I told her, I said, man, this is the last one I said I thought.

I thought I had one on the car, but I don't.

So she like, what size is that

one?

Again, I'm like, it's a medium.

She said, let me get it.

I'm like, you serious?

Like it's cold.

I was like, you know what, don't need to worry

about it.

I took it off and gave it to her.

I

said, but I'm gonna get your discount though.

You know what I mean?

So she gave me 25 bucks.

I gave it to her.

Then I said to myself, I sat back.

I said, you know what, maybe I can do something.

I never, ever, you know, imagine being a clothing

designer.

This is a guy named 20 Moe I met years ago.

I'm on 20.

Man, listen.

So rap with him back in the day.

Yeah, check

it out.

So Moe was the dude that was designing clothes.

He

was the dude with the notebooks.

And I didn't know.

I

wasn't.

I was a rapper.

I didn't care about nothing else.

It was just, I'm going to make it.

I didn't care about nothing else.

So I started doing clothes.

And he was the first person I thought about because I knew this was his dream.

That's what he wanted to do.

You know what I'm saying?

And he made music too.

But my passion was stronger for his and music and his.

I had no passion at all for clothing.

Yeah.

So it wound up becoming a thing.

Um, it's some morality based lifestyle brand where you wear your morals when people say, man, what it mean,

it

mean what it mean to you and you put

it on.

And it mean what it mean to me when I put it on.

Yeah.

So that's how that went on to happening.

Um, so yeah, that's that's pretty much it in the nutshell.

It really is.

To me, the brand is necessary because it's something about it's like a

trigger, like a thought-provoking slogan.

So when you see someone wearing it, it's a reminder to people to have principles, right?

Yeah, because everybody has them.

Ours may differ, but we all have them.

And I think that's one of the most telling things about it is anybody can put it on.

You

know, whether you a child or an adult.

Everybody has something that's rooted in their principles and some ethos that they live their life by.

And this is just fun.

Look, I approach design on a sweater or whatever, like I do a song.

I try to be as outlandish as I possibly can and I dolly back, I shave it off, I edit, I cut this down and cut the meat to, I mean, cut the fat, get to the meat and they be like, here.

Yeah, it's dope too.

Y'all gonna see me in the principal gear this Saturday at Truth Family Fest.

What business lessons did you learn or did you have and learn quickly when you came home?

So entrepreneurs, so I'm gonna tell you what mass incarceration did.

Aside from the extreme detriment that it caused our community,

black

community, what it wound up doing was creating a wave of inadvertent entrepreneurs because so many doors got closed.

if it wasn't a warehouse or if it wasn't a fast food restaurant, none of that.

So it created a generation of inadvertent entrepreneurs where guys come home and they start dealing with real estate and

start

dealing with clothes and it with the work boots and other guys, start group homes and daycare.

It just created something from lack.

But then if you think about it, even during slavery, some of the most

important inventions that we use today were created then because a lack of resources or a lack of anything, it amplifies your creativity.

And then this is a scientific thing, you know, when you don't have it, you either got to find a way to get it

or

you create it.

And that's just how it happens.

So, but I think one of the biggest lessons I learned in business is never fall in love with an

idea.

You know what?

I needed to hear that.

Because that's my problem.

I guess creators are like, I feel like we are slightly genius, slightly crazy at the same time.

Yeah, because it takes a little, I mean, you gotta be tough to see something nobody else see.

Yeah,

yeah.

It's right

there.

But it's like when I get an idea, I see the, so I get visions.

And I don't even know how I'm gonna get to the end.

I just see the

ending of it.

And then when I see it, I'm stuck on it until I can accomplish it.

Yeah.

And then that kind of prolongs me from like I have five different ideas at one time.

So it's good.

So it's so that's good to some degree.

But I've always had the same issue with having multiple ideas at one time, right?

Then I find a way to make them cohesive.

Oh, come on now.

And just

make it one.

And it's like, OK,

because I'm

going to tell you one thing.

The prime example, listen, you, I'm sure, have started writing a song and had a full head of steam when you started writing it.

And then lost momentum.

And then it led you to something else that you wrote that was better than that.

But

you might look back at what you started writing, the salvagers used this line.

I'm gonna use this phrase because this metaphor was dope.

Well, this was nice, so I'm gonna just put it over here.

And that's the combination.

You taking four or five different things and creating one thing, that's an amalgamation of all of those things.

And that was like a Voltron of ideas

and

you just can't lose.

But yeah, I think that's one of the biggest things I've learned because you can waste a lot of money that and having a mentor.

You don't even really got to know the person.

You

could just be able to, especially now with social media, you can follow somebody's every move and just figure out the different tactics and just make it unique to you.

Yeah, but.

I've been to the point where I was like, I gotta see this through.

I gotta see it through.

But really, it's probably not meant to be seen through sometimes.

You gotta

let it

go.

I mean, you in the tunnel.

You

know, something else gonna help you see the light at the end of

it.

It ain't gotta be that.

And learning how to delegate, right?

I think the issue with me personally is because I have so many ideas.

It's like choosing which ideas for me and which idea I can delegate to somebody else that's in that lane instead of trying to execute it.

Yeah.

All about myself.

Yeah,

because you would say, I do.

Anybody going to do it like me?

I'll take care of

you.

Yeah.

You're the only

one person.

That's me.

And

I've been there too.

Man, just move.

Yeah.

You know, so it's like, I used to clean the bathroom when I was a kid, and my mama would come in there and move.

I do it.

Yeah.

Cool.

I don't want

to

do

it anyway.

You

know

what I'm

saying?

But so it's just, it's one of those things where you have to learn how to delegate.

You have to be able to put your trust in somebody else and somebody else's ability.

that they would see things through,

not

like you.

And that's good though, because perspective is key.

And when you combine two perspectives that are both valuable, then they can create one thing that's extremely valuable.

Yes, indeed.

So you're also an author.

We got to go to break.

But when we come back, I want to talk about the book that you wrote.

And I have a full circle question.

If the 15-year-old Brad Fax walking into the studio right now, what would he tell the grown Brad Fax?

We're going to talk about it when we come back from break.

Before we do go to break, can you let our listeners know how they can purchase principles?

Yep.

So y'all can stop down at 719, North Milwaukee, our broke life.

If you don't know where that's at, you can look for Carnivore Steakhouse.

It's right across the street.

Carnivore 718, we 719.

Again, 719, North Milwaukee.

Broke life, you see my homeboy Josh down there.

Shout out to Josh too, man.

We down to do some great things, though.

Y'all can tap

in with us.

Can I hit you up on social media too?

Absolutely.

Underscore, Brad Fassel on Instagram, Brad Fassel on Facebook.

Underscore, 3Ps, the brand on Instagram as well.

There's two pages, either one.

Both of them are me, so don't think it's a fake page.

Just tap in with us.

Absolutely.

We'll be back.

Do not touch that dial.

It should grow, Jazz Tyler.

The paper ceiling.

The limitations from degree screens to stereotypes that are holding back over 70 million stars.

Worker skilled through alternative routes rather than a bachelor's degree.

It's time for skills to speak for themselves.

Find resources for breaking through barriers at TaylorPaperSealing.org, brought to you by Opportunity at Work and the Ad Council.

I'm Chris Jackamick.

I served in the United States Air Force and I deployed three times.

So in 2017, I was serving as an Air Force First Sergeant.

Our motto in that role is my job as people, everyone is my business.

But unfortunately in that year, I would lose my own brother Lance Corporal Adam Jackamick to suicide.

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This is your girl, Jazz Tyler.

We are live and direct the award-winning 101.7 of Truth.

I got my good brother Brad Fax in the building.

So we've talked about your journey during incarceration, after incarceration, how you started your clothing brand, but also your book.

Yeah.

Your book.

Let's tap into that.

What is it like being an author?

How does it feel and how did it come about?

So it's funny because in 2005, right, when I was locked up in Oscars, I read...

a taste of power, a taste of power.

No, I didn't, I'm wrong.

Because that's what we were just talking about, taste of power.

But I read Let That Be the Reason by Vicki Stringer.

And the follow up to Let That Be the Reason was, imagine this.

Not these hood books,

right?

Even though those two were loosely based on reality, but they still hood books nonetheless.

So I'm reading it and they not written in the way that of the books I was used to reading.

I come from reading.

Lone Water Freedom by Nelson Mandela and Soul on Ice and Revolutionary Suicide, like

all

these different books, right?

So when I read this, it was less academic and more ebonics, you know what I'm saying?

So I was like, I can write this, you know what I'm saying?

I never viewed myself as the...

academic guy that would go and write a book that other people could be inspired

by.

Like a philosopher.

Yeah, I was never that person.

So I

thought, you know

what

I'm saying?

Yeah.

Even though that was mostly literature I read.

So when I read them two books, I think I read one more.

It might have been true to the game.

And then I read some other book, but they all wound up being in the same vein.

Yeah.

And I'm like... It's easy.

I'm like, because I read the Donald Gones books,

But Donald Gomes books were different from

these books.

It was

like, I wasn't learning nothing from these books.

You know, the Donald Gomes books were cautionary tales.

So I said, you know, I can write this,

man.

So I wanted to write in five urban novels, right?

Yeah.

And at the end of every one, I will put like maybe two or three pages that kind of countered the story that was told or gave the different precautions that you could look out for when you live in this life.

Right.

People liked it.

but nobody paid that much attention to the last couple of pages because they were so wrapped up in the story.

But they had to join the buzz though.

So I kind of fell out of love with that.

I was like, I don't really want to.

Do I want this?

I'm cautious about what my name is gonna be attached to

forever.

So I was

like, so I kind of gave him away.

So I gave him to my homeboy, he went home and then they got lost in the house fire.

So I said, okay, whatever.

But then when I got home, I always knew after that I was going to write a book, didn't know what it was going to be, didn't know what it was going to be about, none of that.

But then when COVID happened, fortunately, I worked through the whole pandemic.

But I was at home because we couldn't go nowhere outside of work.

You know, we was quarter to quarter a century, whatever.

But people was complaining about being at home.

about not being able to go nowhere.

All it really was was they just didn't have the discipline to sit

down.

Even my mom was tired of being in the house.

She was

like, I gotta go somewhere.

And I said to myself, I think I'm gonna write a book.

I said, because I want to come out of the pandemic that's gonna, you know, with something that's gonna last forever, as opposed to a bunch of complaints and gripes.

So I started writing in January, 2020.

And I finished in October, November, 2020.

and I would go home every day.

And every waking moment I had, I would be in a book out right.

Sometimes I get caught on research and stuff, because I'm an information guy, I wind up, I go down the rabbit hole real quick

and put the book

aside and I'll get back to it tomorrow.

So I wrote the book, it's called Courage on the Fire, and the subtitle is, Nothing Changes Unless You Change.

And it's not really, it's a semi-autobiographical self-help book.

So it's mainly what I learned

and most importantly how I applied it.

And what worked and what didn't work.

Yeah, so I've written a list in 2013 before I got out of a 10 point list of 10 strengths and 10 weaknesses.

And then I updated it in 2020 in the book.

And some of them changed, some of them became, they moved from being weaknesses, what I perceived as being weaknesses to being strengths, because I put the work in on them.

But it's just the thing that people can look to and it causes self-reflection.

Because I reread it about a year or two after I wrote it.

And I was like, I was feeling like that.

And it made me look at my life at

that time

after I wrote it.

So yeah, man, that I went on to win an underworld for the book.

And it was just, it was unbelievable.

I remember February 7 was when I had my book signing, right?

in 2021 over there at Kinky.

Shout out to Jay over there at Kinky.

Shout out to

Jay.

Kinky had got hit by a car.

Yeah.

And so part of the facade of it was damaged, right?

So I told Jay, I said, I'm still going to have it here.

I've been knowing Jay since I was 16 years old.

This was in my

home before a while.

So I'm like, make this only right that I come and do it here.

I don't care what the wall look

like.

Yeah.

And it probably was the coldest day of that year.

When I woke up, I was like, man, it's too cold.

People ain't gonna come.

It was like 17, maybe 25 below.

It was cold, cold, frigid.

And me and the people who helped me take the books and stuff and the other merch into the building, we was the only ones there.

And people started coming in.

Two of these people came.

I said, okay, what's

up?

Then I looked outside and the cars was just...

Pulling up and I remember walking away.

It was so many people in Kinky.

I remember walking to the bathroom and just gathering myself like, damn man.

How did I go from being a two time 15 year old felon to an author?

Where people, they ain't even gonna read this book.

Most of them ain't even gonna read it.

But they came just to show some love

and support me, you know what I'm

saying?

And that was probably the greatest feeling I had outside of getting all the paper two years ago.

since I've been out.

Oh, yeah, that's dope.

That's dope.

Being off paper.

So I love the title, Courage Under Fire.

I felt like this last season, I just came out of, describes that to this entirety.

And you don't really know the amount of courage you have until you actually walk through that fire.

And

it's really about just keeping your head high through it all, no matter how difficult it is.

Absolutely.

Because

it's going in.

Yeah, absolutely.

Um, if the 15 year old version of you were sitting across from you right now, what would you tell him?

Take it easy.

Yeah.

It's simple.

Just take it easy.

Yeah.

That combined with it gets better.

Mm hmm.

Life definitely gets better.

I'd be

45 in October and it just gets, it's gotten better and better and better over time.

You know, you care about less frivolous things.

Yes.

You know, you enjoy the company, the people you love, more.

It's just like, it just gets better.

And you learn how to take it easy.

And for a lot of us, that's one of the most difficult things to do is taking it easy and just being patient.

So I have, and I'm just kind of springing this on you.

I'm putting you on blast.

I have a segment coming up that we're gonna start next week called Dear OG.

And I would like for you to be the OG.

So what it is is,

It's an opportunity for, basically you give out advice.

And it's an opportunity for young men or young women, but preferably young men, to ask questions.

They can call in a nominist, whatever it is, they can just ask whatever it is that they

need

to ask.

With that being said, what advice do you have with everything that you see that's happening in Milwaukee with the teens?

We don't gotta go into details because we all see it.

And there's so much judgment, and oftentimes adults forget that we were once

that

age, but we didn't have the cameras.

What advice do you have for them, for the ones who are headed towards incarceration?

I think the biggest piece of advice is, this is a short ride that we own.

They say that death is a distant rumor to the young but it's not and understand that I'm gonna quote the Bronx tale It's a quote it's a line in that in that movie where he said The saddest thing in life is wasted talent mm-hmm and the choices you made today can shape and mold your entire existence.

Yeah

So you have to be mindful of the choices you make because when you make the one that you can't undo, it changes everything.

And it's gonna change you before you even realize how it changed you.

My biggest struggle coming home was not being bitter because I didn't understand how 17 years and three months went by in slow motion, but so fast at the same time.

I looked up and I was 34.

Yeah.

And I'm like, wow.

So you have to be mindful of the choices you make, good and bad.

And you want to make choices that are going to benefit you.

Yes.

And that are going to bring about rewards and not consequences.

Yes.

So.

Absolutely.

They have to start thinking about the future.

Absolutely.

Um, before we head out of here, you got any shout outs?

Yeah.

Man, I want to shout my mama out.

I mean, I always, you know, we, that's my homie.

That's been one of my greatest supporters.

Even when she didn't understand what was really going on,

she was like, yeah.

My baby, I gotta go

see him.

And then my mom, my homeboy Josh over there broke life, man.

Shout out to Josh.

Yeah, man.

Josh, I'm one of the most genuine guys I've met in a long time.

Real good dude.

My homie Ed and every man and every woman that's locked up.

Come home.

Yes, and do something better with the chance you got

now.

Yes, indeed How can people follow you again?

You can follow me at underscore Brad facts on Instagram underscore three piece the brand on Instagram Brad facts on Facebook Brad facts on tick-tock pretty much Brad facts FAC capital TS across the board Look for me.

I'll be there

Absolutely.

Thank you so much, Brad, for tapping in.

Do not touch that dial at five o'clock.

We are looking at reinvention from another direction.

Joa Tucker went from Milwaukee basketball history and professional hoops to real estate, great grass, MKE, dream lounge, social and ownership.

What happens after the applause stop up next at the five o'clock?

I was your girl, Jazz Tyler, 101.7 to truth.

We hit the trail, know we riding clean Them country girls yell and wait for me Got the trail jumping like a trampoline All them baddies shaking ass like a tamarind Shaking it like a tamarind Like a chocolate like a Kit Kat Break daddy off a piece of that Floor ride

I love you

I said it's like a kicking down southern doors.

You say you got him from down to now, 55.

But baby, it's your familiar with 69.

Yeah.

It's more like a plan.

I'm a Mac, baby.

Once you look, you was too.

Here's a rap, baby.

Rap, baby.

It's just the

right height, and you're my speed.

I'm only here for the nights.

She got them cakes,

baby I'm down

for whatever Let's have some fun

American Family Insurance Studio in the beautiful heart of downtown Milwaukee.

Shout out to the chat.

Ken, what's the word?

Jazz West Peace.

Just had an amazing interview with my dear brother Brad Fax.

We had some great conversations surrounding incarceration principle, which is his clothing brand as well as his book Courage Under Fire.

If you are not familiar with Brad, please make sure you support him.

He is an amazing brother Someone who has been a part of the community for quite some time shortly here.

We will have

Joa Tucker joining us after the break.

But there's a couple of things I want to touch on that Brad actually spoke about when it comes to mass incarceration.

And primarily because, again, we talked a little bit about it yesterday with the youth who was at State Fair.

But it's something he said that made me realize that our youth today do not understand what consequences are.

Peace, Erin.

Great afternoon.

The youth today are not familiar with consequences and they don't understand that that either they don't understand that their actions have consequences or they feel like they have nothing to live for and the reason why I say that is because There was a comment Brad made in this conversation.

So he was he stated that he was incarcerated

at the age of 15 and 97, which is during maybe three years after the crime bill, during Clinton's second election.

And there were obviously a group of people who were also a large groups of black men who were also a part of the mass incarceration period.

But I asked him a question of how he felt during that time.

And was there any moments where he realized like, hey, because I did this action or I made this action?

I'm going to be sitting down for a long time.

And he said that he remember like not taking it serious, like not that he thought it was a game or that he was, you know, playing with his life, but more so of the fact that he did not take the the consequences serious.

It didn't hit him.

He didn't recognize that the actions that he were that he had done was going to force him into a situation.

To where he would be sitting down for 17 years and three months and when I look at a lot of the youth in the state that they're in today It made me realize that either they don't They really don't understand That every reaction has a consequence and every action has a consequence or they feel as if They're not even going to live long enough to have a life

Whatever the reason is is one of the two and it's scary Especially if they feel at this young of an age that they have nothing to live for right?

We all make mistakes as teenager.

We all have done things that we probably shouldn't have especially If our mom or father whoever it was was telling us that we had no business doing something but we was curious and we did in any ways but the difference between

Our generation and theirs is we always felt like we had something to live for and we never stopped dreaming and a lot of these youth I feel like they don't foresee a future for themselves, right?

There is no hope which is why they continue to act the way that they do and by the time they get to prison or by the time they get in that courtroom before a judge Sometimes it hit them and sometimes it don't

But we gotta figure this out.

We gotta figure out a way to help them continue to dream, but also help them understand that there are consequences for your actions, right?

To sit down from the age of 15 and get out at 34 is mind boggling.

That's your entire 20s.

That's 17 years of your life that you can never get back.

And I really, really hate to...

Say it, but it seems like a lot of our youth They're headed down that path and if it's not down that path.

It's a down is down another path That you know, we know what that other option is So again shout out to my good brother Brad facts for joining us today that was

Great information.

I love a great testimony as well.

And to any youth that is listening, I truly, truly hope that you are able to take his story and apply it to your life wherever it fits and understand that you don't have to be in the same situation, right?

There are people around this city who has been in prison for 15, 20, 30 years and for the past 10 years.

they're all coming back home and they're making something of themselves, but you don't have to take that route, right?

You need to link with these brothers, the Ed Hennings and the Brad Facts, right?

Link with these brothers and gather information from them so that you can make something up out of yourself.

You don't want to go down the path to where you have to sit in front of a judge and be facing 10, 15, 20 years.

over a 20 second decision that makes absolutely no sense whatsoever.

So again, shout out to my brother Brad Fax.

Shout out to all of the men and women in the youth who are currently locked behind bars.

We have not forgotten about you.

And I don't know if y'all are listening on the inside, but keep hope, you know, keep living, keep your faith.

And when you come home,

Do the damn thing.

Get busy, right?

Get your stuff together.

Start a business.

You know, reach out and try and mentor other people so that they don't make the same mistakes.

So look, we are about to take a quick break.

We have another special guest, Joel Tucker, in the building.

Do not touch that dial.

It's your girl, Jaz Tyler, 101.7 of Truth.

It's true that your girl Jazz Tyler, we are live and direct.

Hey, Milwaukee, listen.

When Milwaukee hears Joe Tucker, many people immediately think UWM, the historic Sweet 16 run, professional basketball, and the Hall of Fame.

But today I want Milwaukee to meet the businessman, real estate, great grass, MKE, Dream Lounge Social, Dream Social Lounge, or the Dream Lounge Social.

Dream

Lounge Social.

I had a right.

Ownership and legacy.

Joe, welcome.

Thank you for joining me.

Man, I'm really excited to be here with you.

Obviously, we met in another life some years ago.

So it's amazing to see all

the things

you've done.

So congratulations on being on the radio.

You too.

Doing

your thing on your own.

And it's a beautiful thing to see.

Thank you, Joey.

You too.

And congratulations to Yanise.

I know she invited me to her trunk party.

I know she had it all to college now.

I'm so proud of her.

Super.

I'm so proud of her.

So.

We all know, we know you from basketball, we know you from sports, all of that stuff.

Prior to becoming a businessman and having a successful basketball career, who is Jova Tucker?

Tucker

you said prior to prior to ball or what you're talking about.

Yep.

So prior before all of the accolades.

Yeah, I

mean before that really just a kid from Milwaukee,

you

know, I think like the rest of the most of people listening man, I grew up on 60th and get hoping that area

come

from a two pair of household.

Super fortunate to come from a dual pair of household, but really just a kid from Milwaukee with a whole lot of dreams.

Yeah.

Do you ever feel Milwaukee sees the basketball player before they see the entrepreneur?

for sure, but it's my job to create that separation.

I had a basketball talk, obviously we're gonna talk some basketball while I'm here, but

I

had a basketball talk with anybody.

And I'm

only gonna talk so long, we gotta talk about some business.

We

did that a long time ago.

I cannot, you know, I am not who I am without basketball.

So I

respect who it is and what it was

for me and

what it did for me.

And I entertain any conversation because it was a fun time.

It was a great time.

But we also got to talk about, you know, what I'm doing now

if we have a proper

conversation.

Absolutely.

So with the basketball career, right?

How are you able or what happened during that time to say, hey, I want to pivot from this and.

do business or go down a different business venture?

I mean, it's crazy we having this interview right now because it's some things that have been happening just recently that just really make this conversation super important.

And it's like, I feel like to be a sports star or to, you know, excel at anything that you do, you gotta dedicate your life to it.

You know what I mean?

And I think what happens with so many people is they dedicate their life to the sport or the game or whatever it is they're doing.

And then when it's time to...

to do something else, it's real hard to pivot.

So, man, I was super fortunate to be able to get into real estate before I stopped playing.

When I was still playing ball, I started making some money and I was making good money playing ball and it was really about, I wanted to figure out how to make that feeling last.

I was living a good life.

I was starting to get

used

to a nice lifestyle.

So I

really thought about how can I make this feeling last and I started buying properties.

So I tell people it's not like I was the smartest person ever.

I had some bread.

And it was during the housing crisis.

Yes.

And banks, you know, banks had houses they didn't want.

I had houses that, you know, I wanted to buy.

So my niche was buying, you know, buying foreclosed properties from the

bank.

Yeah.

And it really was just like a great marriage.

Yeah.

I mean, they needed something.

I wanted something they had it and they wanted to get rid of something.

So it worked out real well in that sense.

Fun fact.

I think I was your first tenant.

Was

your first property the one on Buffham and Locusts?

Buffham, the second career by Boston.

You was

up there.

The second one.

So almost.

Nah, he was up there for sure.

So I

mean, like I said, that's why it's full circle.

It's

awesome to be here.

I seen when you got the job and all that.

So just like I said, I can't get you enough.

Congratulations.

We met

another life,

you

know.

So sitting here across from you on Truth Radio is real fire.

That's dope.

So real estate, what did purchasing your first property teach you?

First, before I do that, I gotta shout my pops out.

All my uncles, all my bloodline,

my uncles on

my daddy's side all do real estate.

So coming up, I used to cut grass and paint and do all type of stuff like that.

And it really, yeah,

I never

thought it was gonna be my job.

I never thought it was gonna be my gig.

So

really, I'm second generation landlord and really it's in my blood.

And I

didn't even know it.

So I always thank my pops and all my OG uncles like, this the way I feed my family now.

And I never knew.

when I was 10, 12 years old, soaking up game, that that's how I was gonna feed my

family and

provide for my family.

So, man, really dope.

What did you say was your questioner?

What did purchasing your first property teach you?

Man, I bought my first crib on Mighty Key in 2009.

I

bought a

condo then I bought my first real estate investment property and I really I was I was green I didn't really know how the game worked in terms of pricing and interest rate and all that I just jumped out the window I had some bread

I saw crib, it was nice.

I ran into an amazing realtor.

I used to work with named Ashante.

She

was

amazing.

She helped me a ton.

Just really giving me game on how stuff worked.

But I

bought a crib.

I just ran the numbers.

I always been a numbers guy.

Numbers

always came clean to me.

So I knew what I was buying for.

I knew what I was paying monthly.

And I knew what I was going to be bringing in from the rest.

It was really just a numbers game at that point, and I didn't really know what I was doing.

But I

used to

play Monopoly.

I know it worked out.

You

buy a crib, you rent it, you pay your mortgage.

I had the basics down.

I

learned everything after that on the fly.

Yeah.

So fast forward, uh, you, you purchased your first home or your first property in 2008, right?

Okay.

So fast forward about 17 years later, you, or maybe 16, you purchased property in Brownsville, which is now the dream line of social.

Yeah.

I mean, so again, uh,

just this whole journey been amazing to now be in a historic King Drive bid and be in the Bronzeville area and being on MLK.

I really almost feel like this kind of been my destiny.

It's like that area, it's a renaissance going on down there.

And it's awesome

to be a

part of it.

But yeah, to be at a body builder, I bought it from a family who had owned it since the 60s, bought it from a black family that owned it since the 60s.

And I always tell people, we gotta be a part, like gentrification is a big word, people use it a lot.

and I think if we do our part, you know what I mean?

We can help.

We

can help with all of that.

Absolutely.

You got to be ready.

I tell people all the time, you got to have your file ready.

You got to

have your ducks in a row.

You got to have your money together.

You got

to be able to

go to the bank and go get a deal done.

Absolutely.

If we

get to that place, you know, then it'd be less justification because we can be the ones buying and participating in all of that.

That's right.

So for someone who has never experienced it, what is the experience like at Dream Lounge Social?

So Dream Lounge, Dream Lounge is a spot where the adults come turn up at.

I opened Dream Lounge really, I bought the builder and what happened was I've been invested in some spots in Milwaukee for a while.

Just really hands off investment, just something passive, but I've been able to learn a game while doing it.

So when I

bought the builder and

I really wasn't gonna open a lounge up, I looked at it, I talked to a couple potential tenants and I'm like, nah.

I think I'ma just, you know, I try my own hand.

You know, I feel like it'd kind of be less proud, but really I won't dream lounge to be a spot like I have people in from out of town.

You know, when people come in town, they're like, where can we go?

And at this

time we're talking

five years ago, it was one spot we could go to.

We could go to Brownstone, shout out Brownstone, you know.

And now obviously G and those guys and Corey and some of them guys, they've done other spots.

So we have some more spaces.

We got

more

straight out there.

So we have some other black owned spots that's nice to go to, but at the time when I was doing it.

In downtown Milwaukee, it was nowhere to go.

It wasn't enough spots to go, because everybody can't go to Brownstone.

So I wanted to create a spot where you could go, go kick it, go get some good music,

and

really be in a safe environment.

Everybody, my age, or everybody who I jam with, if it's not safe, it ain't fun.

So

it could be the most

fun spot in the world, but if they shoot guns at the end of the night.

That's no fun to me, and it ain't no fun to most of my people.

So that was the base behind dream.

I was having a spot where people can go.

I

could

take my wife, I could bring my people

in from out

of town, and it'd be a nice spot, aesthetically pleasing.

We really hang our hat on good customer service.

Just really just having a dope spot, a classy spot for sure.

Like I said, really for adults to come and hang out, come watch a game, have some drinks, go home, come back and do it again.

Yes, indeed.

So how did you get this name, Dream?

lounge.

How did that come about?

Man, I don't know, like I just got a creative mind, you know, I get off in the atmosphere sometime and just get to creating, you know, I mean, I said in another life, I might be an artist somewhere, but I don't even know where dream lounge came from.

Like, I think I was just, you know, trying to create a name.

Obviously, we was on MLK.

And I think a big part of our spot is really

MLK's dream and I tell people sometimes it sounds like this is no cliche in it.

Yeah dream lounge part of MLK dream is that we have ownership Yeah, you know I mean and no matter what you're doing if you don't have ownership and equity.

Yeah

That's where the real that's where the big piece is So I think really part of MLK dream was for us to have ownership of equity and really be a convener space that bring all type of people together Dream lounges for the community is for people that look like me and you but dream lounges for anybody who wants to come in and have a good time and jam with the culture Yes, I mean we don't we not discriminate if you like the music if you like the culture We want everybody to come in and it's something

for

everybody the base of dream lounges really

bringing people together and being a dope spot.

So I've been hearing about the Thursdays.

They said that, Jazz, you got to get on down to Dream Lounge on Thursdays, the 90s R&B.

I've seen it on social media.

Crazy, right?

How intentional are you about the music and atmosphere in the crowd when it comes to Dream Lounge?

I mean, if you listen to you from Milwaukee, you know, we live in it.

We live in a very interesting city.

Yeah.

For everything, you

know.

It's a lot of great things about Milwaukee.

And there's

some tough things about Milwaukee.

So when doing business, it's important.

It's a very important formula that you have to be mindful of.

You know what I mean?

I want Dreamlounge to have some longevity.

I want it to stick around for a long time.

And it's very important that we attract the right crowd.

So in opening, we've been open for about a year, a little over a year.

And we've been real intentional about...

the events that we have, the people that we allow to come in, the vibes that we create, and obviously really a lot of times the music controls that.

So that is something that we've been very intentional about and also paid a lot of attention to.

For me, I know a lot of people in the city.

And I done told some of my people, I know everybody not invited to dream.

I'm just not

everybody.

And I don't have some people out there who I jam with, who I know that I done been cool with forever.

And they've been on the edge where it been a situation where it could be something I'm like, bro.

This spot really probably, if you can't turn this down in a second, because this is how I'm doing business and you know my resume, you know what I'm all about.

If

this somewhere where you, if you come, if you still, if you're

in

Milwaukee and you handle things by fighting

dream lounge life for you.

If an altercation come up and you can't walk away, I'm grown.

I'm

not gonna wrestle with nobody, nowhere in no city, nowhere.

If you can't handle something about talking or leaving, then DreamLive's not for you.

And we very intentional about that.

I know that's right.

So walk us through the week.

What days are you open?

What day is what happening?

All of the do-you-serve food as well?

Yeah, so we got a Thursday, Friday, Saturday.

Thursday, Friday, and Saturday, we do a...

R&B Thursdays, which is popping.

R&B popping to be a buzzer real good.

We got a, we got a great selection of DJs who take real good care of us.

We got- That's what brothers used to say, you need a DJ!

Yeah, yeah, yeah, yeah.

We gone, we

gone politic with him.

We got

great DJs.

We got a great staff.

Our staff's been amazing.

I got to shot my staff out of Dream Limes.

They've been

amazing.

So we do Thursdays, 7-1.

We do Fridays, Frequency Fridays on Friday, 7-1.

And then we do Saturdays, Synergy Saturdays, 7-1 same thing.

And obviously we were intentional about that.

time as well.

I feel like that extra hour, that bonus hour, one or two, and I understand I've been, you know, I've been out in the world for a long time.

I enjoy hanging out from time to time.

That one and two is sometimes where things get a little squirrely.

So we try to be intentional about that one o'clock.

We do have food.

I bought a food truck a couple, probably about six months ago.

So we still work on our way through that.

We transition and sometimes we can have it up and running.

To be continued on the food.

It's back there and we interview some people for some cooks right

now.

This is your first time in hospitality, right?

Yeah.

What have you learned so far?

Like, what was the biggest surprise?

So, I mean, this is my first time doing it hands-on.

Like I said, I've been investing a couple of the spots for a while.

This is my first time really running the show.

Yeah.

Man, people picky.

People picky.

I feel like sometimes I get frustrated with it.

It's just part of the business.

But I feel like sometimes people demand excellence from you, but they're not demanding it from themselves, which is crazy.

But again, when you have clients, it's a lot of different opinions coming to your door.

And I'm somebody that's...

By nature, I'm just a positive person.

I'm optimistic.

And you really have to be careful in doing business when you're dealing with, in dream life, I've been dealing with all type of people.

I

gotta deal with the people that work for me.

I gotta deal with the DJs.

I gotta deal with the patrons.

And sometimes the energy that come at you is not.

what you used to, so you got to compartmentalize a lot of that stuff.

So I would say that would be, I'm dealing with more people than I usually, I usually, I'm out the way.

Everybody know the strategy of Milwaukee, you stay low, stay out the way.

That's part of my motto, that's how I got to where I'm

at.

So now I'm dealing with a lot more people and it's a lot of opinions and attitudes and it's good and bad.

It's a gift and a curse.

Sometimes it's real good, sometimes it can be on the other end.

So that'd be what I learned in the hospitality space so far.

What is the long-term vision for Dreamliner Social?

Long-term vision is to be around for a long time.

Like I said, we really want to provide an atmosphere that...

doesn't exist all the time in Milwaukee,

you know what I mean?

So we really want to stick around.

We want to be, with me owning the builder, I always tell people my land lower cool, so I'm not getting put out or anything like that.

But

again, we want to be a spot that stick around for a long time

and

really stay consistent.

Like I said, we came in a game hanging our hat on customer service and being a safe environment, we want to stay true to them, you know, to that foundation.

And then also being a spotlight, we want to...

We want people to come in and have a great time at DreamLounge.

All are nice when you come in.

And really, it's DreamLounge social.

I want to emphasize that.

It's a social club.

It's a social club.

We're not doing that.

Social skills.

We're not in there being tough.

It ain't no tough spot.

If you come in, you don't know somebody, you want to chat with somebody, you can say, what's up?

Y'all, what's up?

We're off the wind, whatever it may be.

It's a spot where you can, I feel like a lot of times you go on spots, everybody tough, don't nobody want to talk.

We want to be a space to convene.

We want to be a space to network.

We

want to be a

space to share some game.

And that's really my vision for the spot.

One of the early days I was in there, I'm behind a bar, and I heard some people talking about something about life insurance, something along them lines.

And I stopped them like, man, that's...

That's what I want to hear getting talked about like I'm all for sports and obviously I got a sports background I'm for all that and even you know when you add a lounge, you know It's gonna be some other talk going around just

having

a good time But I hope that some some great business relationships

are

made and some connections are made extra resources for sure I mean, that's what it's about.

You know, I think You know, I've met and I've built some relationships So I kind of not even talked about the negative but I've built some some business relationships in dream lounge within

the

space already that it's like

that relationship would not have been built without dreamlines.

So I don't

have some really dope experiences in there.

I can't

even lie.

Yeah.

We got Joa Tucker in the building up next.

Great grass MKE.

Are we chasing business that looks successful instead of chasing businesses that actually make money?

And should girl Jazz Tyler do not touch that dial 101.7 to truth?

One-on-one point seven and truth is your girl Jazz Tyler Milwaukee Mark your calendars join us for truth family fest on Saturday August 22nd from 11 a.m.

To 2 p.m.

At Riverside University High School is free and fun for the entire family Featuring great music community resources family activities and back to school support to help students Get ready for a successful school year interested in volunteering visit the truth family fest website at truth family fest com to complete the volunteer form or by emailing see

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Bring the whole family and experience one of Milwaukee's favorite community celebrations, Truth Family Fest this Saturday, August 22nd from 11 a.m.

to 2 p.m.

Special thanks to Educators Credit Union, American Family Insurance, Milwaukee Public Schools, Artists Working in Education, City of Milwaukee, D.C.

W.S.

A.B.

Corcoror.

and ascension and tap in MKE.

Zigo, kill me if I say ascension.

Welcome back.

You are officially tapped in with your girl, Jazz Tyler.

We got Joa Tucker in the building.

If you are just joining us, we were talking about Dream Lounge Social.

Joa, can you drop the address again?

Dream Lounge is at 1806 North MLK.

Yes, indeed.

So.

So, Cross Street is MLK and Vine.

I need y'all to do me a favor.

I need y'all to pull up this Thursday for any day, really.

Thursday, Wednesday through Saturday, right?

Thursday through

Saturday.

Thursday, Friday, Saturday.

Thursday through Saturday.

You can pull up any day, but we're gonna pop out for the 90s, R&B this Saturday.

I need all my aunties and uncles to come meet us up there so we can have a good time, 7 p.m.

to 1 p.m.

Thursday through Saturday.

You also own a business lawn care, but it isn't just typical lawn care.

This is something way bigger.

How did this come about?

So, I mean, kind of crazy how it started.

Like, I really had no intention of having a line of care service.

I really, when I started buying cribs, I started cutting my own grass.

And it was really just for me to maintain my margins and really a way for me to stay, like, stay out the way.

Like, I feel like you get to paying people to do it.

I don't have a problem in my life moving a little too fast sometimes.

So when I was cutting grass, it was just a way for me really kind of to stay humble and just kind of stay working it and

stop

moving so fast.

So that's how I really started with my lawn care company.

So what it was is I start cutting my own yards and people was coming by asking me to cut grass.

And I'm like, well, really, I don't

cut grass.

I just cut my own

grass.

But I think it's like in this story and I want people to like hear this part like sometimes you prepare for something you don't know what you're preparing for.

And sometimes you have to.

You got to speak things into existence.

So it's a lot.

It's some lots on Richards and Berla.

And it's crazy how the story happened.

It's some lots on Richards and Berla and I used to see these guys cutting the grass.

It's just open lots, empty lots.

I'm passing them every day going to my crib.

And I'm like, man, I want to like, I don't know nothing about city contract.

And I want to cut them lots.

I

want them lots to be mine.

And that's probably I don't even know what that is.

But fast forward like five, six years ago, man,

my

sister.

put me on the opportunity.

She like, it's a, it's a thing going on.

My

favorite older woman, Ms.

Malayla

Cox, all the other one.

Shout out to Marquesa too.

Oh, for sure.

Shout out to my sister.

Big time.

I mean, it's crazy.

So you shout out my niece, her daughter.

Zoe just went off to school.

So.

It's crazy because I've been the famous one in the family for a long time.

And now, now it's like, for a long time it switched to Marquesa.

Like, oh, you Marquesa little brother.

I'm like, yeah, that's big sis.

And now I get, oh, you Zoe, you Zoe uncle.

I'm like, yeah, no, that's me.

So I don't, I don't went down.

I'm

like third on the chart now.

But nah, so she told me about the opportunity that was going to be at the library.

It's the library on center and find it.

Like, I believe it's like.

This probably 2016, 17, she's like, it's an opportunity.

I don't even know what she told me about what it was about, but she's like, you need, you need to go.

So I go

in there, they present an opportunity.

It's like a hundred people in the room.

They present an opportunity about, and they're talking about contracting with the city and how, you know, how much money this city, how much the city spends and the fact that really none of that money is going to people.

that look like me and you.

You know what I mean?

And not only is it not going to people that look like me and you, but that money is a lot of times being done by people that don't even

live in the city.

So

it's not

staying in the city.

It's not being spent in the city and

it's not

being hired.

You know, people

from the city are not being hired.

So the goal was, it was called Tall Weeding Grass.

And the goal was to get young entrepreneurs, you know, kind of get their feet wet with city contractor.

And

I always tell people, you know, if city contracting is 30 boxes, you got to check.

I feel like for the Tall Weeding Grass, they only gave you 10 boxes

to check.

So they

really kind of weed people out and kind of see if it's something you want to do.

But what they wanted to do is they wanted to raise people like myself into prime contract.

And you kind of get your feet wet with this program, this pilot program for two years.

And

then kind of see if it's something you want to do

and

see if you could work your way through the system.

That's smart.

Yes.

I mean, it really worked out.

And I think I'm not sure how many people actually got through the program and got to prime contracts.

But I started this business cutting my own grass and really not even invoicing.

I mean, I was just my own company, my

own business, my

own lots that I was doing.

And now my company has two prime contracts, the city of Milwaukee.

And it's like to be a partner, to be working with the city, like it's something, I done done things I never even dreamed

of.

You know, I've been with this contract.

I got a four year contract, two four year contract, the city of Milwaukee.

And it just started with me cutting my own grass.

And what happened was sometime when you prepare an opportunity, find you,

you know what I mean?

So when I jumped on it, when

I got in for one, when I was in this room, this come from my competitive side with sports.

When I was in the room.

It's a hundred people in there, but I say this only ten people in here.

That's my competition Yes, you know I mean cuz they asking you to check ten boxes But most people are not gonna do that right they gonna listen They gonna say they gonna do it and when it's gonna be the deadline I'm only looking at ten people because I know everybody that room was gonna do it So I was fortunate to get that opportunity and again when opportunity come you got to be ready.

So I already have some equipment

So that was really the first thing.

So to get into this industry and not have to learn a new skill and really have to buy a ton of equipment was a big time blessing man and really doing this lawn care with the city and started my company in 2017.

We

have mostly, we mostly commercial with the city

and

then we have some private contracting that we do as well.

But lawn care, like I said, it wasn't on my bingo card for sure.

And now it's like sometime I'll perform my main business, which is houses, which is crazy because

This came out the blue.

I tell my sister all the time, like, if it wasn't for you, I wouldn't even have had opportunity.

And she

really, to this day, she steals.

So shout out to my sister again.

She

still

doesn't know how much of an opportunity she, you know, she put me on.

So,

and

again, we talk about if anything is going to shine through in my interview, I want it to be, we got to pass information better.

Come

on.

I mean, I think a lot of times.

And I hate sometimes using buzzwords, but we gay keep sometimes, sometimes things happen and I get an opportunity and it's like, oh, I gotta, I gotta hoard this.

I

gotta keep this to

myself.

Somebody else might get in, but truly it's enough.

It's not enough for everybody, but it's enough for a ton of people, you know what I mean?

And I think I would rather worry about the problem of too many people getting it.

When we get there,

you

know, I mean so if it's a point where it's like man, I don't share it with too many people Yeah, okay, it is what it is at least it's a lot of people, you know getting some opportunity.

Yeah, I think it's enough for everybody I just think that everybody has to play their part everybody can't be the CEO or the COO That's the issue.

Yeah, you know, it's like because I see it all the time and I do agree people do gate keep information, but I feel like if

A lot of times what happens is someone say, they'll see you doing it and they'll say, I can do that too.

Right?

Instead of saying, well, let me find something else or let me see how I can assist versus trying to become the CEO.

How do you, we know that it's four seasons here.

So how do you manage the seasons with the lawn care?

So we do snow and grass.

So we hustling all year round.

We

hustling all year round.

We chasing.

So the snow is not my...

It's not my most fun thing because snow is unpredictable.

You know,

the thing about working with the city is it's like grass is pretty consistent for the most part.

You know, we cut every two weeks, every two and a half weeks.

And I

have a great, you know, staff and crew of guys that work with me.

But because it's really a seasonal.

You know what I mean?

So during the wintertime, it might not snow for a month.

So then I get a call, or not even I get a call, I look at the forecast and then even the forecast pump faking, you know what I mean?

It'll say we gonna get three inches for it.

I'll call the guys, we live, we going tomorrow, we don't get nothing.

So it's

like, it's hard to call people, it's hard to staff that way.

And then sometimes they say we get three inches and we get seven inches, you know what I mean?

So it's tough to staff that way, but we make it work.

We make it happen.

Yeah.

So what is your favorite season outside of summer?

What is your favorite season?

season to work in?

To work in

or my

favorite season?

Favorite season to work in?

Man, I'm a 365 hustler.

It don't, you know, it don't really matter for me.

I think winter time is a good time to grind because it's less to do.

So in

Wisconsin when it get cold, you know, you could put your head down.

It's not, you know, it ain't no day parties.

It ain't no time to

cough.

I can't get on the

boat.

So it's a little easier to work in the winter.

But man, I mean, it's a two part question.

My favorite season to work is winter.

My favorite season outside of summer is anytime,

because

I'm trying to find summer wherever I can.

Yeah, I feel that.

We got Joa Tucker in the building.

Do not touch that dial.

We got to go to break.

We got a caller on the line.

When we get back, we will hear from them.

One-on-one point seven the truth is your girl Jazz Tyler.

We are live and direct.

I got my good friend Joe Tucker is here in the building with us.

We got a crawler on the line.

Al, are you there?

Al, MKE, what's up?

Oh, I'm doing good.

First thing I want to say, sometimes you're not gatekeeping information.

only give the information to people who are going to use it.

See, you can give the information to some people and they'll still sit on their ass and look cross-eyed.

So you want to give the information to the people who use it, but before you start giving out the information, you make sure you get yours first, okay?

Yes,

indeed.

And then also, I heard him talk about humble.

It's okay to be humble, but it's some days you can use gluttony.

Some days you want to be greedy as an ambassador.

I'm talking about I use gluten every day for men, women, just my own personal life.

It's okay to be greedy.

Do not limit yourself.

You can humble yourself at the end of the day, but when you get up in the morning, be greeter than a m-

Okay.

So don't, don't, you know, I hear, and it's wonderful.

Some people say, well, humble, you don't have to humble yourself.

You're not Jesus and you're not in the Bible.

You're human.

Get it off the top.

Cause there ain't nothing when you on the bottom.

Okay.

Then that goes for everything in your life.

Man, woman, marriages, get it?

Cause I'm going to tell you like this, both people are the only ones that complain, but the ones who got money, say, go on and get what you want.

Use some gluten every day in your life.

And anybody tell you your role, tell them they are goddamn right.

Get it off the top.

Thank you so much.

Thank you for tapping in with a shout out to the chat.

Mr. Owen says great for minority firms.

CBE certification city of Milwaukee, CBE, DBE.

That's show terminology, huh?

Yeah, for sure.

Without

question, I mean, I'm not sure who shot that out, but it's definitely very important to get them, get them certifications.

He talked about SBE and DBE.

Basically, those are certifications that say you are a small business and sometimes work gets pushed away sometimes.

Okay, so is that, walk us through the process for those who may be interested in starting a similar business, even if it's not at...

you know, a large scale.

Walk us through the process of what that looks like.

So I'm going to give you my story and really, like I said, I started with the line care for myself.

Then I did that pilot program and then through some resources and some people that I know, I connected with a mentor and I want to harp on the mentor side like without him.

My business is probably 20, 30% less, you know, less efficient.

So I got with somebody who had been in my shoes.

I got with somebody who is where I wanted to be.

And what Al said was, you know, not gate keeping.

You definitely got to make sure the people ready to receive.

I'm not going to

waste my time.

Like I know my people.

So

I'm going to give

you the information that I know you can take in if it's somebody that's not ready to get no contract.

We're not going to talk about contracts.

We're going to talk about

getting a lawnmower and just cutting some grass.

You know

what I mean?

And you got to meet people where they at.

So if you're already out grinding, you got a truck and you got a lawnmower and you doing your.

you got contracts, okay, now we can maybe talk about city contracts.

But if you just get off your feet, I just want to tell you how to go to Home Depot, get you a line more and get to, you know, get to getting some jobs.

So the contract and step, like I think it's kind of scary to get there.

And what people got to understand is it doesn't happen overnight.

I

started in 2000, I established my LLC, Great Grass MKE in 2017.

And I didn't get a contract to a 2023-ish somewhere in there.

And I really wasn't even looking for one.

So it kind of fell in my lap a little bit.

But it took five years.

Take a long time.

I want

I want to like I want that to shine through to like we live in a micro a society

So

people see me like I got young boys that have worked for me before and they talk about JT I want to be where you at Yeah, and what I tell them is really when we talk about my whole story like my grind started when I was 10 11 years old

I

was playing a you basketball and that's that's what allowed me to get a scholarship.

I

start caddy when I was 14 I start grinding hustle when I was 14 years old You know, so I've been doing this and people see the final result and I obviously I'm not a

finished product, but they see the 43 year

old JT.

And not what you've been through.

Right, I've been grinding, plus 20 years, you know, to get to where I'm at in this all stages.

It was first it was AAU basketball, high school basketball,

then

it was a college scholarship, then it was pro basketball,

then it was

investing, and then it was a company.

So it's so many layers to this that people don't get to see.

And people don't see the long sleepless nights, you know what I mean?

You just get a chance to see Instagram reels that say, okay, boom, vacation or whatever, you know, whatever it may be.

So I want to make sure people out there listening know that it's a process.

Like you got to trust the process, but you also like you got to set goals.

Like this is something that you got to foresee.

It's not just something that's snapping happen.

Something I always tell people with hoops, like you see people on.

You see the Lebrons and you see all the players, the KD's and the Steph's when you see the shots that they make and I just, I apply this to life.

Sometimes people see that and they're like, man, them guys are

great.

No, them guys practice that all

day

long.

Like people don't know how long it takes.

how long pros practice.

You know what I mean?

That's what they do.

They might be in a gym three hours working on a shot.

And then you just get to see the 48 minutes of game.

And I feel like that's how society is.

We just get to see the game

and

we don't get to see the practice.

That's right.

Family, so you're a father and a husband.

What does generational wealth actually means to you?

Shout out to my family real quick, my beautiful wife, Amy, and my two kids, Camden and Callie.

Really?

You said Callie?

Callie, yeah,

my daughter named Callie.

That's my daughter named too.

That's

fire.

So I'm going to come back to your question, but I think, first I had to shout them out, and

that took

it off my mind.

But I mean, I think that they are such a big part of what I do, like obviously being a motivation, and my wife being my partner in a

lot of my

businesses.

It's like a lot of our businesses, so

it's

awesome to do that.

But what was your question?

What does generational wealth actually means to you?

I think in its basis form is money that can be passed down.

You know, I think that I'm on a wave of really trying to really trying to provide for my children and really not even my children.

I'm trying to provide for generations.

Yeah.

My family and people, generations that come after me, they will.

They gonna know me.

Absolutely.

Because I'm

gonna put my P down and I'm gonna make sure that.

things are in place in terms of trust and all these things to where five generations from now, they're gonna say, grandfather JT, like he was a beast.

He put his P down, he went crazy, and I know that I've been blessed with this opportunity to do some great things,

and

I wanna make sure that that stick around for a long time.

When you talk about generational wealth, you know, like obviously I started buying cribs a while ago, and I think it's...

One of the more special things that when I leave this place, I'm gonna get my kids houses You know I

mean these two cribs.

Yeah, like

that's that's powerful and it's like Something that you don't think about coming up But like I'm gonna be at a pass my kids and hopefully my kids kids some things.

Yeah to where you know how other cultures have started they get head starts Yeah, I want to give my kids some head starts and I think in that same breath is like

The reason I'm here sitting with you is because I've been a grinder my whole life.

And my family, like I said, I got beautiful, wonderful parents, hardworking parents.

I didn't never go hungry.

I didn't come from that type of background.

But my parents also wouldn't buy me mics and that type of stuff.

So it gave me a hunger.

Yeah, yeah.

I had a hunger to get here, to get to this point, to strive.

And I think...

Something with my kids because they're gonna grow up a little nicer than I did is I want them to make sure that they develop that hunger and that grit because the reason I'm here is the hunger and the grit You know, so I want to make sure they get that so that's gonna have to be something that I you know I'm intentional about and I work hard at

absolutely one more question before we head into The last part of the interview when it comes to

Black people specifically in owning businesses, do we need more access to capital, more financial education or both?

Both for sure.

You know, both for sure.

I think a lot of us know how to get money.

You know, I don't think it's a problem for a lot of the culture to be able to get to a bag or be able to make money.

I think a lot of times you need money to back your idea.

Yeah, that's a big part.

So access to capital or talking about having your file ready.

That's a big part.

But also once you get that access, like, what do you do with it?

I think it's definitely a two-part equation and you can't do one without the other.

I know a lot of people from the city that have got some money.

It's about maintaining and that's not even Milwaukee, that's just everywhere.

A

lot of people get money and if you don't have financial literacy, they talk about people that went a lot on.

You know you win a lot of you hit for two million tomorrow.

Yeah, you don't have any financial education or financial literacy It's guaranteed the number say it's gonna be gone like five years.

So we definitely I mean I do some financial literacy with some of the young people Yeah, it's just so important because it's I think in a lot of our households in my house.

Oh, we never talked about money.

That

was sacred like

Yeah, we're not talking about no money with my parents got that's the way over here You

don't

gotta worry about none.

My parents saw me hard work put some work in here.

That's what you can do.

You can go take

the garbage out, you can cut some grass.

But at the same time, once you get older, you got to know about a checking account.

In dealing with some of my tenants, it's amazing the stuff that I hear.

I had a lady tell me she wrote a check.

The money wasn't in there, but she wasn't following the process.

The money has to be in there to write a check.

And I'm like, baby, you ain't.

You ain't know

that you had.

You ain't know you

had to have money.

Like

we was having a conversation and she

was being serious with me.

She won.

She didn't know

she didn't understand.

She was just writing checks.

I'm like,

no, like that's that's

not how I

work.

Like you got to balance the check.

But like it was a credit card.

Right.

Like

when you write a check, if you got 500 in there and you write 500 worth of checks,

the money is gone.

You got to

replenish that.

But so so financial literacy is big.

And I'm very, very big on financial literacy because it's a lot of things like life insurance.

Yeah.

You know, that's something that's not, uh, prevalent in our, in our culture.

And I hope that that's something that changes.

Yes.

But life is sure, it's like, that's a way to pass on generational wealth.

Yeah.

And for me, uh, I know that if everything happened the way it's supposed to, I'm gonna die before my kids do.

Yeah.

So it's my job to, you know, to put them.

put them in a good situation.

So I got life insurance and I think everybody out there should have life insurance.

If you come to Dream Lounge and you could buy a $20 or $15 drink, then

you could pay that $25 a month.

You could

pay that $25 for your life insurance.

That's right.

It's critical.

What is some of the best advice that you've ever received?

Man, I gotta shout out my guy Bruce Pearl, man.

My guy Bruce Pearl, who I played for in college at UWM.

He told me,

You know, when you truly passionate about something,

like

when you really want to get somewhere, people from the outside looking in got to think you crazy.

You know what I mean?

And it's like when you when you trying to get somewhere and again, I'm going to relate most of my stories to sports because that's my background.

Yeah.

When

you trying to make the league and again, this relates anything.

If you trying to become a realtor, if you trying to become a lawyer, whatever you trying to do.

People your people around you can't even understand it like it's time to go out on Friday now.

I'm going to the gym Yeah, it's time to go out on Friday.

I'm going to the library Yes, like I got to go hit the books and people like man this Friday you 20 you whatever your age is like No, I'm on the grind like that stuff is gonna be there So that that information that that you know that saying always kind of stick out to me.

I had a teammate that I played with

And people thought he was crazy, but the boy was trying to make the league.

He was locked in.

So from the outside looking in, people was looking at him like, man, boy, crazy.

But it's like, no, he was on a mission.

And later on in life, you kind of understand.

And when I met him, my shout out to my teammate, Emma Kance, when I met him, he told me like one of the first days I ever met him, he said he wanted to go to the Hall of Fame.

I never in a day in my life thought about making the Hall of Fame.

Now both of us are in the UWM Hall of Fame.

And when they told me, I got a chance to tell him, I got a chill down my back.

because I knew what his grind was like.

That's what he

was working for when I met him.

He said he wanted to go to Hall of Fame and that also matched what he was doing on the other side.

When

I talk to the kids, I tell him, you tell me you want to be a doctor or a lawyer or you tell me you want to be a professional athlete.

You can't do that with.

D's and E's or whatever they giving out, you know what I mean?

You can't do that if you don't go to school.

Like the grind has to match the goals.

You know, I can't tell you that I want to be this great person or whatever it is.

And when you see me, I'm not putting in the work.

Like,

Jazz, you know me.

So we know each other.

I can't come on this radio and tell you, you know, lies, you know what time it is.

So it's like, for the kids out there, if you got big dreams, you, for one, you got to figure out how you get to that goal.

You got to start making a plan.

And once you make that plan, you gotta follow that plan and you gotta hold yourself accountable.

And I'm not

as a child or as a kid or as a young person, you're not gonna be perfect.

But you gotta know and hold yourself accountable.

So, okay, I'm supposed to be doing this three times a week.

If I'm

only doing it one, I'm not keeping it real myself.

I'm not gonna

make that goal.

That's a fact.

Thank you so much, Joa, for joining us.

Before we get out of here, do you have any shout-outs?

And how can people follow you on social media and drop that address to Dream Loud Social again?

Man, I got all that.

I got to shout out my whole family, the whole Tucker family, the whole Funches family.

I got to shout out my people.

I got to shout out my immediate family, my wife and my kids.

Gotta shout out Dream Lounge.

Obviously my staff at Dream Lounge.

Everybody that jam with JT over the years, I'm shouting them out.

But Dream Lounge is 1806 North MLK.

We

open

Thursdays, Fridays and Saturdays, 7 to 1.

R&B Thursdays popping.

Frequently Fridays popping.

Synergy Saturdays popping.

Good energy, 30 and up crowd.

Mature.

We looking for adults who like to hang out, who like to watch sports, who like to smoke hookah, who like to vibe.

who like

to be social, who want

to talk some business, who want to talk about having some motion.

So dream, lie on social, come out and check us

out.

Chris says, what up JT?

Just Chris, this dude is definitely solid.

Just wanted to throw that positive.

Narrative out there as well again if you guys are near Bronzeville or even if you aren't make sure you check out dream lounge social Thursday through Saturday We will be there this Thursday should grow jazz Tyler.

Thank you so much, Joa Much success and everything else that you do and I'm proud of you too,

man I appreciate it I look forward to coming back at some point and shout out the show man You have some great gas on I was actually listening coming in and it's always inspiring hearing people story You

know I mean

like this grassroots.

Yeah, we got a connection from some years ago and I know

a lot of these people that you have, that you bring in, or people that you know, and people you really vibe with.

So it's awesome to hear these organic and authentic stories.

Yes.

Thank you so much.

Do not touch that dial.

It's your girl Jaz Tyler, 101.7 of Truth.