101.7 is true.
Happy wins.
Listen first and foremost shout out to David Crowley on This election.
I know you all been hearing about it and seeing about it throughout this and a tired day on social media on radio stations and media overall But again, we want to honor and congratulate David Crowley as well as everyone else who played a role in
in him being in him on this journey.
I'm sorry, y'all.
I was trying to help my brother look for his phone.
What's up, right?
Again, congratulations to David Crowley.
This has been a very intense race.
Very, you know, last night they had us on our edge on the seats with these games that was being played with the absentee ballots and so on and so on.
But at the end of the day,
We came out on the right side.
So Still got more work to do in order to get him in office, but I don't want to talk about that today as I was paying attention Throughout the past couple of weeks during this campaign there were comments made about whether or not he qualifies whether or not he's the established established quote-unquote Candidate and just simply
You know how he was treated just based off of who he is and where he's from and it had me thinking it had me thinking about Who told you who you are?
Identity influence and the courage to evolve.
So we're gonna talk about that today I got some special guests in the building as well At six o'clock will be joined by the legendary Sandra D, right?
We'll also be joined by
at, I'm sorry, five o'clock will be joined by Sandra Diaz, six o'clock will be joined by Larry Tatum, AKA Loud Peck Larry.
So again, we're talking about identity today.
Who are you when you are no longer the person everybody remembers?
What happens when you've outgrown the version of you that made everybody comfortable?
And here's an even harder question.
Have you ever finally gotten into the room you prayed to get into and then wondered if you belong there?
Now I know a lot of y'all is gonna, hey, that's not me.
I'm confident and so on and so on.
But I've been in situations where I was given opportunities that I knew I was ready for and that I knew I qualified for.
But the fear of the unknown, the fear of me still needed to learn and grow is what forced imposter syndrome on myself, right?
Sometimes you're qualified, sometimes you've done the work, and sometimes everybody else sees your gift, but something inside of you is still whispering, who do you think you are?
So today we're talking about how identity evolves, why success can actually make insecurity louder, and why sometimes the hardest person to convince of your greatness is yourself.
That's a tough one.
We are our own worst enemy in every capacity.
We have to learn to give ourselves some grace.
We have to learn to be okay with who we are and who we're evolving to.
One of the strangest things about growth is that sometimes strangers accept a new you faster than the people you've known your whole life.
Y'all know what I'm talking about?
You get them people that like to always use the word little.
Since when you started your little business?
Since when you start dressing differently?
Oh, you think you somebody now?
Oh, you change because you got a little money.
No, I got a lot of money.
No, for real.
Those are people you have to watch out for.
Those are people who hide jealousy and envy and jokes and laugh it off.
But the reality is, and I say it all the time, you know, some people is going to have a problem with the new version of you.
Because you remind them of everything that they could have been let me say that again some people Is not going to be happy with the new version of you because every time they see you you're going to remind them of everything they could have been right so When I'm placed in these situations, you know, I asked myself you it's okay.
It's okay because I did change I did change and I'm okay with that but what I'm not okay with is
Why us as a people, black people, why do we automatically treat change like betrayal?
People be so quick to say, man, you switching up on me.
You didn't switched up, you acting funny.
Why?
Cause I don't want to go to the club every day of the week.
I did that in my twenties.
I'm acting funny because I don't want to sit at tables that I know when I walk away, people are going to talk about me when I'm not in the room.
That's not acting funny.
That's called setting boundaries.
Sometimes people aren't responding to who you are, they're responding to the version of you that they had access to, right?
And I think that becomes especially complicated when you are from a city like Milwaukee where everybody knows somebody who knows somebody.
What does that look like?
Oh, I tell people all the time, don't ask nobody about me because you're going to get two different answers depending on who you ask.
My loyalty does not reside the same.
with everybody that I have a relationship with.
Everybody I have a relationship with, do not get the same access to me.
So depending on who you're talking to, they're gonna give you a different answer.
And it's up to you to take it or leave it, but at the end of the day, nobody can tell you or show you about me better than me.
I don't care who you sit down and talk to.
Nobody, not even my mama, okay?
Nobody can tell you about me better than me, right?
You got people from high school, people from the club, people back when I was performing on stage in my early 20s and as a teenager, people, you know, exes, old friends, old coworkers, neighbors, everything, right?
Do you owe people consistency with the version of yourself that doesn't exist anymore?
Absolutely not.
Absolutely not.
And sometimes when you have, when you're in positions where you are in the community or you're doing media or you're doing entertainment, anything like that, being known can sometimes make reinvention harder, right?
Your first talent does not have to become your final career.
And people often confuse familiar heirity with authority over your identity.
You used to know me.
You don't know me.
What tips say?
You don't know me you don't You used to know me, but you no longer know who I am today and Everybody is not going to be happy with that Everybody is not going to be comfortable with the version of you that serves them purpose So if they benefit off of you out here acting fool if they benefit off of you being someone other than who you are And you change and you switch up
That's gonna be a problem for them, right?
That's gonna be a problem for them.
I've went through many reinvention stages and I don't like utilizing that word because it's not necessarily reinvention, it's just growth, right?
When I moved back to Milwaukee, I've run into so many people from back in the day that I seen from when I was doing music.
And it's like the questions and the conversation, it's almost like they be stuck.
Like they're stuck in 2005, they're stuck in 2010 and I'm not.
So the conversation there, it doesn't make sense to me because you're still, you're bringing up things that no longer exist.
You're asking questions.
Hey, you remember that time?
No, I don't.
Even if I do, I don't because that's not who I used to be, right?
And some people get a kick out of that.
Some people become very antagonistic when you decide that, hey, I no longer am this person.
If you cannot accept me for who I am now, then you don't need to be a part of my life.
There's nothing more annoying than running into somebody you used to know.
And they try to bring up something like, man, you was a fool back in the day.
What do I have to do with who I am now?
What do I have to do with what I have going on right now?
Some people will purposely try to attack be antagonistic because they want you to fill away They want to be able to prove that you are not the person you say you are oh She says she changed he said he a different person But watch me do this and you're gonna see exactly who they truly are You have to stay ahead of the game
You have to be okay with growth.
Growth is uncomfortable.
We've talked about this before.
You have to be okay with being the new version of yourself.
Our jobs as human beings is to grow every single day.
Every single day.
The switch up may be yesterday you said or did this and today you're saying that that's not the case yet because I had time to reflect and help myself accountable.
Now I see clearly and now I understand.
Every day is
a life lesson.
Every day is a lesson in this thing we call a life.
Every day you should be figuring out how you can become a better person, right?
Despite of whatever anybody got to say or how that how they feel, every day you should be working towards becoming a better version of yourself.
So
The phone line is open.
I got a question for you all.
Let's dig into it today.
Let's have some real, real, real conversations.
A332121017.
What version?
What's one version of yourself that you had to let go in order to grow?
When we come back from break, I want to get into the part that nobody talks about.
What happens when the opportunity finally comes, but internally, you still don't feel ready.
That's where the imposter syndrome gets interesting.
Do not touch that dial.
It's time to tap in with your girl Jazz Tyler, 101.7 to truth.
Hey,
if you are listening or watching on YouTube, do not forget to like and subscribe to our YouTube channel at 101.7 The Truth.
You can catch us live in action and you can also follow us
us on social media at 101.7 The Truth and tap in MKE.
We look forward to hearing from you and continuing to grow with you all.
We have a caller on the line.
Mary, are you there?
Hey, Mary Bryant.
Mary Bryant is here.
How are you?
You know, I was just changing channels here on my way home.
I'm driving a twenty, twenty four stick ship.
It's a six, it's a six speed.
So I was just cruising on a Wednesday afternoon to this radio station.
And I thought I was going to hear some other shows that I used to hear years and years ago.
But I have passively ran into you.
Well,
listen, I'm not going to
along your time.
Keep on with it.
This is my first time listening to you.
Thank you for taking my calls.
I'm gonna keep on listening to you, baby.
And I might just keep on calling you and tell you some other stuff, too.
Oh, I love you.
Love you too.
Thank you so much.
God bless you.
Before we went to break, we were talking about what version of yourself, what is one version of yourself that you had to let go in order to break, right?
Now, let's take this to imposter syndrome because, and again, y'all know I bring y'all real conversations.
These are things that I haven't, that I have went through.
I'm not going to talk about anything I haven't been through and the purpose of me utilizing my voice in this platform is because I want to give y'all the game for free.
And I also want to tell y'all a part of me that a lot of people don't get a chance to hear because you're not the only one that's going through it.
Imposter syndrome, it's a feeling that somehow everybody else around you has figured out that you belong in the room except for you.
And what's crazy is sometimes it doesn't happen when you are feeling it happens when you are winning.
When you get promoted, now you nervous.
When your business grow, now you nervous.
You're wondering if it's going to succeed.
You're wondering if you have what it takes in order to do.
What it is that you're about to do, right?
And it's like at what point does humility become self-doubt?
There's a difference in saying I still have things to learn and saying I don't deserve to be here.
Those are two completely different things.
So sometimes we are waiting to feel like the person we're becoming but what if the feeling comes after the action?
So prior to break we were talking about the fact that some people
When you walk in rooms and when you're around certain people, sometimes you can't take everything personal.
And I'm talking to myself as well, as far as how people act.
This goes back to the let them theory that we talked about last week.
If you have not had a chance to check that out, please go to YouTube 101.7 to true tap in and check out the let me let them theory.
You have to let people be who they are.
You have to let them respond the way that they choose to and give them some grace.
Because at the end of the day, who you are does not determine their actions.
Who you are should not determine their actions or how you interact with them, right?
You are you because of the things that you've been through.
Everybody is not going to be okay with that.
Every time you walk in a room and somebody constantly tries to remind you of who you used to be, it's because you are reminding them of everything that they could have been but didn't.
Again, y'all know the saying, we have the same 24 hours and we're not talking about just success or materialistic things or anything that's tangible.
We're talking about what's in me and not on me.
We're talking about what is in you and not on you, right?
So maybe you started a business and you don't feel like an entrepreneur because your business is not successful yet.
Maybe you don't feel like a leader because you haven't had to make hard decisions and maybe you just don't feel like a professional because you haven't been in that space in order to survive that type of professionalism.
Either way, never doubt yourself, never question yourself.
What's for you is for you, right?
Whatever it is that you're going through, whatever opportunity comes to your front door, it's because you were supposed to have it.
If you spend so much time trying to get ready, you'll never be ready.
You cannot spend all of your life saying, I want to, I should have, I could have.
Right?
Those are called risk.
I didn't took so many risks in my life.
I may be risked out.
I don't even know if that's a word, but I may be risked out.
I'm trying to tell you.
I've taken so many risks.
and so many sacrifices because I believed in myself.
I believed in myself.
There has been times where I haven't been able to see the version of me that the world sees, and I'm learning to do that now, but the more I continue to grow daily, the more I understand that every opportunity that has ever came to me, I am deserving of it.
I am worthy of it no matter what.
I have this mind frame of,
Listen you can call me and say jazz.
I need a tiger.
I don't know where a tiger at but I'm gonna go find it I have nowhere I have no idea of how to get you a tiger, but I promise you I will figure it out That is the mindset frame you have to have in every capacity of your life So when you get this big opportunity you've been waiting for like I know you've all probably went for a certain position
or you apply that at a certain job or you apply for a certain loan to open up your business, and you killing yourself in a process like, yo, what if it doesn't work?
What if I can't do what they're asking me to do?
Stop doing that.
Don't do that to yourself.
It's not healthy.
It's not healthy mentally, physically, none of the above.
You have to, if nobody else is gonna believe in you, you have to believe in you.
But the growth part is a part of your identity.
The growth part is a part of you making mistakes and learning from them, right?
So when we're talking about the imposter syndrome, understand that there's still a part of your growth.
That's something that you have to grow out of.
You should not walk into any room, any situation, second guessing yourself, no matter how hard it may seem.
Because whoever it was that put you in that position,
They seen exactly that you were qualified they knew They they know what you are capable of But the problem is well in today's society Nobody is going to spend time trying to convince you why you are a great person or why you have certain skill sets When you take on these challenges in these positions in these roles, especially when we're talking about leadership
Nobody has time to convince you why you're good enough.
Evidently, you thought that you were good enough because you applied for it.
You applied for that loan, you applied for that grant, you applied for that position, for that promotion.
So at the end of the day, there is no reason for you to doubt yourself.
There is no reason for you to question yourself, no matter how hard it gets.
When I first got into radio, right?
Thank you Terry shout out to our intern Terry's When I first started out in radio it actually wasn't on truth I used to go to V100 on the weekends for about two years with DJ Oh about ten years ago To learn radio to do all of that stuff And I never pursued it after that because I felt like I wasn't qualified Follow me.
I felt like I wasn't qualified so instead of me
Going through this whole imposter syndrome of applying for something I knew I wasn't ready to do What I did was wait until the opportunity came back around and when the opportunity came back around I had so much under my belt and I had done so much That there was no need for me to doubt whether I could do it or not.
I know I can now I know I'm ready Now I know I can do it You have to be able to
First, hold yourself accountable and be realistic with yourself.
And secondly, when that opportunity comes, take it.
No matter what it is, you're never going to know every single thing.
That's the beauty of life.
If we had it all figured out, we probably would not be here.
The beauty of life is not having it figured out.
When you have these opportunities and they're presented to you, take it.
Believe in yourself.
Push yourself.
Don't let anybody make you feel like you don't deserve whatever it is that you have.
And we know what that means too because a lot of times we walk in spaces and people pre-judge where they have these thoughts.
She ain't more qualified than me.
She ain't been doing it longer than me.
She ain't got more money than me.
And what that mean?
That's how you have to approach those type of situations.
We all know we all been in those situations.
I've worked in corporate for so many years.
And as a black woman, you can't imagine the things that I had to deal with.
But I've learned to not be in the mind frame of having to prove myself because my work is going to speak for me, right?
My work is going to speak for me.
So I'm not in a business of proving anything to anybody.
If you hire me, or if you ask me to be a part of an organization, or if I'm starting a business, or if I apply for a loan, I have to know first that I have to believe in myself first, and I have to know first that I can get the job done.
And it sounds so simple, but these are things that we battle with on a daily basis, that we don't talk about out loud because we don't want anyone to feel like we're insecure.
It's not insecurity, it's just imposter syndrome.
Especially when you come from an environment where you had nothing When you come from the mud where you come from a family that didn't leave you a trust Or that that didn't leave hand anything down to you and you got to work hard for yours.
Yeah a lot of times you go and doubt yourself I Don't have a college degree.
I'll have guess what it doesn't matter Whatever it is that I need to do to make sure I'm successful.
I'm going to do it.
We got to go to break
Coming back, we're going to talk about the danger of allowing one gift to become your entire identity because sometimes the things that introduce you to the world isn't the thing you are supposed to do forever.
And that takes us directly into my conversation with Sandra D at 5.
Don't move.
She girl, Jazz Tyler 101.7 is
truth.
We are live and direct at the American Family Insurance studio in the beautiful heart of downtown, Milwaukee.
I'm sorry.
This is the award-winning one-on-one point seven the truth in case y'all didn't know You have officially been tapped in and I want y'all to tap in a 3 3 2 1 2 1 0 1 7 the phone lines are open Don't be shy.
We haven't real authentic conversations
Would you rather remain successful at something you've outgrown or risked being a beginner at something you love?
Now, the reason why I ask that is because this is actually one of my favorite conversations.
What happens when you are good at something, but you are also good at something else?
I am multifaceted.
I am great at many, many, many things.
And oftentimes what happens is it that assists with.
Identity issues not in a sense of me not knowing who I am but the imposter syndrome, right?
the reason why I'm Great at so many different things and I go so hard at making sure I can master them all is because I've learned to pivot and again I've learned that from Homer blow You can also go on 101.7 truth on YouTube tap in and check out that interview as well if you haven't but learning to pivot has saved me
um my entire life actually it has because whenever there's something not necessarily when something goes wrong in one arena but whenever i feel like i've reached my limit in that season in that arena i have something else to fall back on right um and oftentimes people you know that saying you can't be great at many things you have to master one thing i don't believe that i don't believe that at all
We are humans, right?
Everybody is so infatuated with one title, but we are later.
And sometimes you become trapped by the very thing that made people notice you.
Imagine everybody knowing you for music, but your mind has already moved into fashion or business or management, right?
Do you keep feeding the old identity because that's what people recognize?
And I know y'all know a lot of people like that that I used to be.
So that's what I'm afraid of.
I am afraid of being a person when I become of age, meaning an elder.
Yeah, I used to be, I used to be hard.
I was having my way back in the day.
Listen, I was around here, I did this, I worked with this person and whoop, whoop, whoop, whoop.
What you doing now?
You pigeon-toed yourself to this title knowing that you have other gifts because that's how people recognize you the most and that's what people are comfortable with the most, right?
I haven't done that.
I haven't done that so well to the point where the people who know me now don't even know that I used to do music.
They don't know that I used to work for the Iverson Classic, MMA, anything.
I love sports.
I've done a lot of different things outside of radio.
But when it's time to pivot from one season to the next, I can no longer hold that identity.
This is a conversation that
Me and Meesh was talking about as well with me being a radio personnel, right?
That's a completely different field, a completely different mind frame.
And you have to train people to treat you as that, not as who you used to be when you was working in sports, when I was working in sports or when I was doing music.
Those are two completely different things.
So again, the question is, would you rather remain successful as something you've outgrown or risked being a beginner as something you love?
and I take pride and pleasure and risk being a beginner at something that I love.
I promise you I do.
I don't ever want to feel stagnant, and I don't want you to feel stagnant either, right?
I had a conversation with my sister, shout out to my sister, Trina in Florida.
I had a conversation with her about this and the fact that I realized and other
positions and arenas that I was in when I was doing the work.
I wasn't even working at my full capacity.
I was not working at my full capacity.
It may seem like it because the people and the organizations I was working with are high profile people.
So their name and their status makes it bigger than what it actually is.
But because I had already been doing the work.
It was so easy.
Did I learn things along the way?
Absolutely, but not anything too far fetched from what I've already, what I already knew.
So those are the reasons why when I'm able to identify that, that is the reason why I can say, hey, you know what?
This season is up because I've reached my limit.
I've outgrown it.
There is nothing else here that I can learn.
I've learned it all.
Now it's time for me to take that risk.
to begin to do something new.
It's time for me to take that risk to become whoever it is that I'm about to become.
And you have to do it unapologetically, right?
People make comments all the time.
Dang, you, I thought you was living in Arizona.
I thought you was living in Virginia.
I thought you worked here.
I thought you did this.
I did.
And I'ma do it again, whatever it is that I wanna do.
You know why?
Because there is nothing that can hold me.
Back, but me.
There is, they say the sky is the limit.
The sky is not the limit for me.
The sky is not the limit for you either.
Nothing is impossible when it comes to Jazz Tyler.
Nothing is impossible.
And if I've done it already and it's no longer serving me purpose as far as my growth, then I gotta let it go.
Yes, I have worked in sports.
Yes, I have worked in entertainment, in the industry.
I've worked in arts.
I've worked in a lot of different spaces.
And once I knew that that season was up, it was time for me to go because I outgrew it.
And I'm never afraid to start over.
I'm never afraid to start over primarily because everything I have, I can't take with me when I leave this earth.
And I mean that wholeheartedly.
I didn't lost it, got it back, lost it, got it back.
I don't care about starting over.
Because when you're building from the ground, you get a chance to build something that you've never done before.
That's the beauty in it all.
Case in point.
Shout out to Ms.
Mary Bryant for calling in.
She turned on 101.7 to true thinking that she gonna hear the old staff not knowing that it's something new that we're building.
It's fresh and that's okay.
That's okay.
It's okay to start from the beginning.
Whoever don't like it, so what?
Somebody, what she say on Friday?
Shut up.
I know somebody who love it.
I know somebody who love it.
I promise you.
And that goes for you as well.
So when you're walking in these, again, to bring it back full circle for those who are joining us, we're talking about identity and posture syndrome.
All of the above, man, right?
When you are walking in these rooms and you are becoming the person that you know you are, you cannot have any type of self-doubt.
You cannot be afraid to take risk.
You cannot be afraid to be who it is that you are.
You are more than the thing people know you for.
People see me from back in the day when I used to do music, mind you.
They say a woman never tell her age, but I'm a brag on minds because I still look young.
38 is people when I was 21, coming up to me talking about some mess, not no drama or anything like that, but just anything from when I was in my early 20s.
Why in the world would you even assume that my mentality is the same exact at 38 that it was at 21?
Something is wrong with you.
Something is wrong with you.
And y'all know people like that.
Again, those are the people.
They are stuck.
They are stuck.
They only want to know you for who they know you for.
And again, Z played it at the top when we came back.
You may see me in the streets, but homie, you don't know me.
You don't know nothing about me.
You know of me.
You probably knew me back then, but I guarantee you you don't know me now.
Because if you did, you wouldn't be approaching me as if I'm still the same person.
You have permission to be somebody other than who you used to be.
You have permission to be somebody other than who you used to be.
You have permission to grow.
You have permission to learn.
You have permission to wear many hats and be great at many things.
You don't have to master one thing.
You can be mastered them all.
Whatever it is that you want to do you can do the only person that's stopping you is you Don't let someone hold you to a title or hold you to who you used to be Don't let someone hold you to who they want you to be because a lot of times and again I'm gonna make this personal when it comes to the city of Milwaukee because we know how this city can be The good in the bad in the ugly There are people that I know whether it's your family
your friends, somebody you knew from back then or whatever.
They have already set limitations in their mind regarding you.
Y'all know what that feel like when your mama the black sheep of the family, you the black sheep of the family, all her kids the black sheep of the family or your dad is the black sheep of the family and they count you out.
They count you out as a child, they count you out as a teenager, they count you out as an adult and they've set limitations for you.
When you listen to the rappers and they say, you ain't gonna be nothing.
They teachers used to tell them that people really set limitations for you.
And when you supersede those limitations, that's when it becomes a problem.
Because they already had in their mind who it is that you're supposed to be.
So when you show up as something else, yeah, it's a switch up to them.
Because they're delusional.
They're stuck in their mind.
Thinking that you are one way because that's the way that they want you to be That's the way that they want you to be and at the end of the day That's You got to remove yourself from those type of people and that that type of environment you have to you have to remove yourself you have to Be the best version of you and whatever capacity that is
Again, I want to hear from y'all a 3 3 2 1 2 1 0 1 7 Would you rather remain successful at something you've outgrown or risk being a beginner at something you love?
At the 6 o'clock.
I'm sorry to 5 o'clock hour.
We got Sandra D coming in Listen, it's about to get real do not touch that dial should grow a jazz title of 1 on 1.7 the truth
Yeah
If everybody demons, I'ma call this hell.
How I get rich off of a skill that I taught myself.
I remember when I couldn't even afford this belt.
I ain't had the best trip, but I wore it well.
Yeah, I bought that pain with me.
I'd rather stick
One of the seven issues that should go, Jazz Tyler, we are live and direct.
If you are just not enjoying us, we are talking about identity and imposter syndrome.
And at the five o'clock hour, we got the legendary Sandra Dee.
She will be in the building at six o'clock.
We'll have Larry Tatum.
As well as I'm sorry Larry Tatum aka loud pack Larry Listen when people won't let you evolve When people won't let you evolve What do you do when you have the friends that surround you that say?
Oh You got a little business.
I see you started a little business.
I See you dressing different
I see they like a unc off paid in full.
I know money when I see it, I can smell it with money.
They pocket watching, they doing everything possible to try and figure out why you are the way that you are because you aren't who they wanted you to be, right?
The question that I had asked when we first started was why do we, meaning black people in general, why do we automatically treat change like betrayal?
Why why can't we just accept growth from the people that we care about?
And if you do if you are a person that feel away step your game up You got the same 24 hours that everybody else do right?
If you are a person who feels away when you see somebody having something and again, I don't mean a way of envy Like you hate this person, but it makes you feel insecure It makes you feel that you are not
doing enough.
We got to stop that.
We have to stop thinking that change is betrayal.
Growth is not betrayal.
Growth is growth.
And if you knew better, you would do better because you'll be working on growing as well.
We were never meant to not evolve.
We were never meant to not be a better version of ourselves.
With everything that you've ever been through in your life.
You should understand that we have a caller on the line brother love.
Are you there?
Yes,
Uh, I'm I'm coping steady.
I'm coping and everything you say is just so so on point and you continue to be the life of the party and like like I said, just
I'm just, I'm raising my little two year old granddaughter and she's the life of the party.
And I just want to continue to, you know, learn to do our hairs and just keep her so happy because she's a bundle of joy.
Yes.
Yes.
And yes, you right.
And so the dichotomy of the division of, of, of, of your thoughts and how you frame the things today.
I just say, yes, you're doing a wonderful job.
Keep up the good work.
And you are awesome person.
I appreciate you giving a little bit of background on who you were prior because I'm sorry to say, but I don't know who
are at all.
And I'm kind of glad actually because the person that I hear over the radio waves.
Uh, you speaking, uh, it's such a soft, kind, gentle, warm, sounding person that, uh, I'm kind of glad that I have no idea who you are.
So, uh, I wanted to give you some thanks for that.
But, uh, I got really new beginnings, you know, uh, growing up, you know, I grew up in a bag crack house, you know, drugged out parents and just severe scenarios ever.
I had no idea how to actually live life.
Uh, sin was just like breathing air.
That's all we wanted to do all day was just go out and do clients.
And, uh, until I, you know, I heard, uh, Tony Evans on the radio one day, you, uh, pastor, you know, say, Hey, just because you come from bad beginnings doesn't mean you can't change the very next day.
So actually I came to Christ and gave that sinful nature up and, you know, and I left, you know, the bad spirit in the drain of that, uh, uh, bad baptism.
So I never went back to that lifestyle.
And like you said, a lot of friends really come on.
Hey, remember this good time of doing that and making this money?
No, I don't know.
I don't remember that.
You know, that person's long dead and gone.
Like, I don't know who that person is.
I'm a different person now.
So, you know, either you're about to join me or you got to go.
And I never, I never looked back.
And like you said, yeah, I mean, I'm not really fearful of the new beginnings.
I'm more, I'm more fearful for being too scared to help somebody else out and get past that, that little hump in the road.
So.
I do appreciate your, you know, your good words and it's very possible.
It's just, you gotta be tough.
Thank you so much for sharing and being vulnerable with us, Wes.
To your point, I do believe that it is difficult, as you said, but there has to be something inside of you to say, hey, I know what I've been through, so I want to go and do it for someone else.
That's being fruitful.
That's the purpose of us going through everything we've been through so that we can share it with someone else.
Absolutely.
Thank you so much for calling in and again to to West's point It is extremely difficult, you know the first few interactions that you have with people who again tends to Hold you to whoever it is that you used to be and when I when I say this I don't necessarily mean it in a bad way, you know, but I mentioned this because
Oftentimes what happens is if you are a person who has not gone through the journey of healing And when I say healing I don't mean healed because as People will never fully be healed every day.
We're going to go through something that's going to make us feel away, right?
And with that comes triggers So oftentimes what happens is you are faced with your past in real time you are faced with
Um, an experience that had happened and it becomes a defining moment.
It is going to dictate a how you respond and B if you even believe that you changed, right?
So sometimes the first couple of times when I moved back home and I've seen people that I hadn't seen and the question be, uh, where you been working?
Where you been?
I remember that.
And instantly it was, it wasn't a trigger for me.
What once used to be a trigger was no longer a trigger for me, but that's because I had did the work of healing I wasn't worried about Who they thought I was because I was going to show them who I am now See who whoever you thought stop talking It's your rock boy stop talking stop thinking Whoever you thought I was don't worry about it, baby
Because I'm going to show you exactly who I am now.
And that is the mind frame that you have to have.
You have to address everything like that.
What's one version of yourself that you had to let go in order to grow a 3 3 2 1 2 1 0 1 7.
A version of myself.
That I had to let go in order to grow and become the person that I am was.
Being wrapped up in my triggers and allowing my triggers to dictate my future My triggers was so often times I say is hard for me Milwaukee was difficult being here once I became an adult and I began to travel and see that the world was so much bigger and that there was actually opportunities and people out there who wasn't going to gatekeep information
or, you know, it wasn't a rat race.
And once I began to see that there is life outside of where I come from, I began to explore.
I began to discover, travel, meet new people, discover talents and gifts that I wasn't even aware I had.
And I say often times that the unfortunate part about being home or living in the city that you are from is
Healing in the environment that made you sick to begin with Because everywhere you go, there's going to be a memory good or bad Oftentimes this is why people move away Not just Milwaukee, but wherever they're from they move away never come back when you look up There's somebody completely different with a different life Because the things that they had to endure While they were there at home
It's things that cause its triggers.
And no one wants to be reminded of, again, who they used to be or the things that they had been through.
So when you're in the process of dealing with your identity, because we all have dealt with this to some degree, right?
At 38, I now tell myself, what type of woman do you want to be at 40 Jazz?
What type of woman do you see yourself at 45 that is identity?
that is identity not based off of Delusion or things that don't exist or just having certain things Yes, I want to get married again.
Yes.
I want this type of house and this type of car so on and so on that's nothing But internally what type of person do I want to be?
so again
We have to hold ourselves accountable, stay realistic, not delusional and train ourselves to respect and love ourselves enough to know that we are worthy for whatever it is that come our way.
You are worthy of that position.
You are worthy of that husband.
You are worthy of that wife.
You are worthy of everything, every opportunity that you've ever had.
If you are in self-doubt, let me remind you that you are worthy.
We're going to continue this conversation when we come back from break.
Do not touch that dial.
It should grow a jazz title of 101.7 to truth.
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Thank you so much for officially tapping in with your girl, Jazz Tyler.
If you are just now joining us today, we are talking about
Who tells you who you are?
Your identity, right?
And a lot of people run from it because they're afraid that they put identity crisis in the same sentence as being fake or, you know, not being who you truly are.
And that's not what it is, right?
It's a multitude of things and it involves healing and growth.
So prior to break, we were talking about the different steps that could be taken.
in order to sit with yourself, acknowledge yourself, understand you aren't who you used to be, understand who you are now and where it is that you're trying to go.
Just to recap a few of them, separate who I am from what happened to me.
Identify the identities that you inherited.
Who your family is may not be who you are.
Audit your five closest relationships.
Look at the five people you spend the most time with, right?
Pay attention to what makes you angry and why?
Determine your non-negotiable values, right?
This is your principles.
There are certain things that you should stand on that nothing or no one should cause you to, it should cause you to make you conform to something you don't believe in.
Look at your behavior and not your intentions.
You cannot walk around saying that's just who I am.
That's not how life works.
Your repeated behavior is probably a better indicator of your identity than your self-description.
Don't tell me who you think you are.
I want you to look at your actions, right?
Act yourself.
Who am I trying to impress?
Why are you constantly posting pictures of you on vacation or every accolade you get?
Before we left, I was just explaining that I revamp my social media.
And speaking of that...
That's number eight conduct the social media identity audit, right?
What story would a stranger tell about you after they paid attention to your social media and the reason why I bring it up I know that there are some people who say hey what I post on social media ate me but depending on Your career and where you are and who you are it matters, right?
If it looks like it's all over the place
That's a signal of who it signifies who you are.
It's still attached to your identity, whether you want it to be or not.
Find out what you believe when your tribe disagrees.
What belief do I hold that my own political, religious, professional or social group don't like?
And stop making your entire identity one thing, right?
It's not.
We are layers.
As human being, we have layers.
We are more than just one title, more than just one word, right?
You can't keep boxing yourself up based off of these one things.
Give yourself permission to change, right?
This is who I am, maybe.
Maybe at 18, but not at the age that you are now.
You are allowed to update yourself.
You know how if you are Apple users They always gonna send you those reminders.
You have an update.
When would do you want to install it now or later?
You have to do that with yourself You have to update yourself your pit.
It's okay for your beliefs to change your career to change your friendship
to change your priorities in your success.
Changing your mind isn't necessarily a lack of identity.
Sometimes it's evidence that your identity is developing.
How many of y'all have talked yourself out of something because it's not what you're used to?
I don't like this anymore, but I have to like it because that don't make sense.
That don't even sound like me to say that I wouldn't do this or I would do that.
That just simply means that you're growing That simply means that you are out going the person that you are you are starting to discover pieces of yourself that you did not know exists because it was It was trials.
It was trauma.
It was so much pain and Confusion sitting on top of it.
You couldn't get through to it It was impossible for you to get to it because you had not worked through everything else first
Right develop an identity statement You have to say these words to yourself.
I am a person of discipline.
I am a person of loyalty.
I am a person of truth I am a person who is purpose-driven and not activity-driven.
I am a person of love.
I am a person who is impactful.
I am a person who believes that
Whatever platform I have, I have to utilize it in order to help change someone else's life.
These are constant daily affirmations.
Y'all hear me talk about it all the time, but you're speaking it.
You're when you speak it and you look at yourself while you're doing it, you begin to feel it.
You begin to.
It's like what they say when you go and get a new outfit.
Right.
You want to look good.
You want to feel good, look good, dress the part.
That's what I was taught growing up.
My mom always told me I don't care if I have on jogger pants and a t-shirt Don't matter always look to part because you're gonna feel good about yourself And then when you run into others, they're gonna be able to notice how you feel, right?
You can see people y'all probably didn't see me out and about because I'm gonna tell you I don't care I'm telling y'all right now
You may see me at a Walmart piece.
I may got a ponytail in the hat on some jog of pants and a t-shirt, especially if it's on a Saturday because I have to clean and cook and prepare for the next week.
But guess what?
That smile.
My energy is going to tell you that I don't.
I may be looking a little, you know, like I'm getting to it, but I feel good on the inside.
Still not looking crazy, but I still feel good on the inside, right?
I'm a person who keeps my word.
I am a person who take care of my family.
I'm a person who tell the truth, even when it's uncomfortable.
If that's who you are, be that person and stand on it.
Because who is anybody else to tell you otherwise?
You have to ask, also ask the ultimate identity question.
If you were moved, okay, listen, this one is, this one is a lot.
This one is a lot.
Right?
If you remove your job, if you remove your money, if you remove your political affiliation, your race, your neighborhood, your possessions, your social media following, everybody else's expectations, what will still be left?
If you didn't have your title, if you didn't have that car, that house, that reputation, who are you?
Right?
Who are you?
When you remove all of those layers, who are you right?
Don't let an institution or a political party or social media algorithm family members neighborhoods Celebrities whoever tell you who you think you are You have to determine that yourself so again
When we're talking about doing the work for identity, we're talking about, we're not saying that you don't know who you are.
We're not saying any of that.
We're saying everything that's a part of your life defines who you are.
And that change is based on age, based on life events, based on locations, based on all of the above.
What I wore when I was 18 ain't what I'm wearing at 38.
The music I listen to in my 20s is not the music that I listen to today.
I am allowed to become who it is that I need to become without anybody telling me otherwise.
So again, if you are just joining us, we are talking about identity to take it back to the top.
One of the things we face is people often try and make you remember who you used to be because they aren't satisfied with who they are.
They don't know who they are.
That has nothing to do with you.
The identities that you hang on to based off your family tradition and what you inherited without asking that's not you Some of those things may be you but ultimately had they not told you that that would not be you You have to sit with yourself and figure that part out.
What makes you you?
Not what you not how you look what you got none of that.
What do you stand for?
What does your character look like?
What does your principles look like?
What does your integrity look like?
That's how you determine your identity.
This is who I am.
This is why I like it.
And we also talked about that.
Stop assuming that you like something based off of someone else.
You have to sit back and ask yourself, why do you like it?
Man, I like this shirt.
Not because someone saw a word, but because it's something in you that you was attracted, that made you attracted to it.
You have to sit with yourself and go through all of these things in order to become the person that you want to become and to be comfortable in your own skin I'm okay with being misunderstood because I understand that not everybody has walked in my shoes right I'm okay with not providing updates on my life because you just have to be there some stuff the camera ain't for
I'm okay with people coming up with whatever philosophy whatever in their head about me because at the end of the day I know who I am and The people that surround me know who I am and that's how you have to operate Right.
Don't be afraid to be yourself So with that being said my quarter action before we get into our special guest after the break my quarter action to you is take some time to yourself
Take some time to relearn yourself.
If you don't like that fool no more, that's okay.
If you don't like going to this club no more, that's okay.
If you don't like your relationship no more because you feel like you're growing, that's okay.
Whatever it is, it's okay.
Be who it is that God intended you to be.
Continue to do the self work so that you can be a better version of yourself.
That's the name of the game.
Ultimately, you want to be a better version of yourself, right?
And that's okay.
Coming up next, we are taking everything we've been talking about identity, reinvention, and having the courage to start another chapter and putting a real Milwaukee story behind it.
Next up, there Tatum joins us.
We're going to talk about music, fashion, business, art and management, all of the above.
Do not touch that douchy girl, Jazz Tyler 101.7 of Truth.
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Yo, Truth Nation, welcome back.
You are officially tapped in.
Now check this out for those who are just now tuning in.
If all our we've been talking about identity and how difficult it can be to allow yourself to evolve.
My next guest embodies that conversation.
Milwaukee knows him as loud pack Larry from his roots and music, but his creativity did not start stop there.
He transitioned into fashion.
building an exclusive brand, and today he's also stepped into artist management.
And I specifically wanted this conversation because I don't want to just celebrate the destination.
I want to understand the transitions.
Thank you so much, Laof Pack, for tapping in with us.
How you doing today?
What
Thanks for having
The best way I can answer that is I can just say I'm just unapologetically me.
Music gave me a sense of individuality.
It gave me a sense of style.
It gave me a sense of love and perfecting the crowd for at least trying to, above a lot of other
Music was really like my first love.
No, but...
In my eyes, I'm kind of like not where I thought I'd see myself.
I'm still working towards that.
Yeah.
I'm like my hardest, critical, real hard on myself.
So I ain't where I plan to be yet.
We still, and I just talked about that too, we still are growing, right?
And we still young.
Definitely.
We've been doing it for a long time.
So we still have a long life ahead of us to accomplish whatever it is that we're trying to.
Was there ever a point where the identity of being in music became bigger than your actual love for making music?
No, not really because I think the two coincide.
It just from a financial standpoint with me, the clothes was doing better than the music was for me.
And as I got older and I got more responsibilities and stuff that I had to take care of, I had to be smart.
You know what I'm saying?
And go bring the bacon home.
I
to pick clothes for a while,
but I
never leaned off the music because like I said, they kind of like go hand in hand.
So
my plan was always,
my plan was always whichever one go first, I'm gonna go hard on the other one off of what I did off the other one, but I just leaned towards the clothes because that's had never failed me.
And I never gave up on the music.
So like, when I get to a certain status, I met with the fashion, I'm still gonna go back and do my music.
I'm still gonna pursue that.
line?
You got to look like something.
All the time, like images, everything.
I mean, I know everybody not into fashion and dressing, but from personal experience, I've met a lot of people from different walks of life just off having on certain things or they're complimenting.
stuff that I had on or having certain questions and it always just stuck with me like I always want to look presentable because you never know who you might run into or
who you know might like something you got on it might want to spark up a conversation and again I've came across some very very high profile people just off those days alone.
who told you who you were, right?
It starts at home first, the way your parents dress you, the things that you see when you become older and you start to like certain things.
What was it about fashion that made you say, hey, this is when you were designing.
This is what I wanted to look like because this is how I feel on the inside.
How does that process work, the creative process?
Well, when I was younger, my mom, she tried to...
Put me in certain things that
suit The suspenders me matching my brother and I wasn't feeling that so I when it was time to get dressed for school I always had a problem with what was set out and I was always switching stuff around and You know trying to be different because I ain't want to look like nobody else and I wouldn't you know I was trying to look like what I seen on TV like I was always in the rapid Like BT and MTV and all that stuff.
So everything I was seeing
As far as the rappers and celebrities, I wanted to dress like that because I felt like that's who I was.
Yeah.
But moms wouldn't, she wasn't going for that.
And the financial status wasn't always there.
So I had to do what I had to do.
So earlier we were talking about imposter syndrome, which is, you know, am I good enough?
Like when something comes, a big opportunity is like, am I good enough?
Am I really qualified?
Um, did you ever feel like there was a moment where you was like, hold on, fashion or clothing line?
Like, can I really do this?
Do I really believe it's going to be successful?
I kind of feel like, by the time I started messing with the clothes, I kind of felt like I had the city behind me and people was pretty much like gravitating towards what I was doing on a high level.
So the transition was kind of really easy for me.
Not being cocky like I knew, but I mean like...
If your whole life's people been complimenting your clothes, calling you to help them get dressed, and all this type of stuff, you start a clothing line, why wouldn't they mess with
you know what I'm saying?
It's very important because fashion sometimes can be like a repeat of what you've seen before throughout history.
So...
You got to just stay innovative.
You have to stay paying attention to what the who's who's wearing the different color palettes different styles textiles everything like you got to really be on it to Be consistent and be able to stay up on it and have people still shopping with you because fashion changes every day
Yep,
and it's all about influence.
So I'm saying I had to say if someone who's highly
Influensible as far as the internet goes they can say we're not gonna wear this today and the whole world start wearing
then your money stop
Yeah, or we can say we gonna start wearing this today and then some that you've probably been had in the Cut for a minute start popping out.
So this is how fashion
work.
Yes,
And we're not talking identity like as if we don't know who we are because we know who we are But we we grow right we evolved the person
We was 10, 15 years ago, it's not the person we are today.
What part of your own identity did you have to kill in order for this version of you to live?
I would say I had to just buckle down and get, like, and focus more on the business side of things and the financial side.
Yeah.
And realize that life ain't a party and just getting fresh all the time and going out.
being in the spotlight, you got real business to take care of behind the scenes.
And a lot of times I lose sight of that with all the different money coming in and different opportunities and stuff that I have going on when I got to get back to reality and get the finances and the business taking care of so it can keep going.
I was talking about that earlier too.
And then be hard.
Sometimes it's hard because you are used to a certain lifestyle.
You are used to doing certain things.
And it's like what I'm noticing the conversation.
I don't know if this.
Happens to you, but um When I first moved back home, I would see people I hadn't seen in years and they'll be like they'll bring up something from back there, right good or bad and it's like I'm like that ain't I don't whether I remember or not.
That's not who I am I can't relate because I'm not that person How important is evolving to you and how do you deal with people who try to hold you to who you used to
be?
people trying to hold me to who I used to be, I don't let it bother me because in life I just learn to kind of accept people for who they are and not get mad at them or myself for them not being the versions of themselves that I want them to be or expect them to be and vice versa.
So if I'm not who you expect me to be or you think I should be the person that you thought I was 10, 20
years
ago because a lot of times people don't even be knowing
That's that's kind of like a personal problem.
Yeah, I don't really let it get to me or let it affect them that I got going
Yep.
Absolutely.
Absolutely.
Well, before we get into the next segment, I personally want to say, because I don't see you that often, but I personally want to say that I love what you're doing.
I love the fact that the city is behind it.
I love the fact that you are influential when it comes to Milwaukee culture and, you know, whether people know or not your history when it comes to music and the grind.
um you deserve to be where you are and we are harder than ourselves we'd be
like
definitely came a long way
We're going into, we're going from reinvention to ownership next because wearing clothes is one thing, but creating something people want to wear and getting them to pay for it is completely different.
Low-pack fashion business, right?
Exclusive, right?
We're talking about that when we come back for break.
Do not touch the dial.
It should grow jazz tight.
The one on 1.7 is truth.
Working me.
She working me.
Urging me.
It be urging me.
Chill it up.
The talk of cold curtain, please.
101.7 is
We are live and direct.
Shout out to all of our listeners.
If you are on your home, on your way home from work.
Make sure you like and subscribe to our YouTube channel one on one point seven the truth when you get done cooking that food We want to see you shout out to the chat Jasmine W says I needed this episode.
Thank you so much jazz for tapping in I needed it too man for real shout out to my D Happy Wednesday, my D. Thank you so much for tapping in you a little late today, but it's all right We gonna catch you up if you have not had a chance to check out the full interview make sure you go to YouTube one on one point seven the truth tap in
and check it out once we are done.
We are joined by one of the most influential beings in the city, Loud Pack.
Thank you so much for joining us again.
We are talking about fashion.
We are talking about identity, all of the above.
You have two clothing brands, correct?
Correct.
So my first clothing line was called Loud Life Appearance.
That was my baby.
That was like...
My introductory to it or whatever and it was it's basically like a fly marijuana based clothing line Doing very very good.
It's still doing very good, but That loud life that brand kind of put me in a box as far as fashion with I mean by that is everyone Don't want to associate
with marijuana and people that do associate with marijuana, they might not want to wear it on their clothes.
And that's kind of like bad for business in the fashion world when you put in the box and that means only a certain demographic of people will buy your stuff.
Which is cool because the marijuana business is booming, it's cracking or whatever the case may be, but I'm bigger
than
that.
I ain't just
a marijuana
clothing brand.
So I had to come up with something that was unbiased that people could mess with and like just because it was dope.
It didn't have no affiliation with no drugs or none of that type of thing.
It was just some adult brain and people liked.
So I came up with Plastic Official.
That's my second clothing line.
Right now, we're in the process of still promoting and trying to get our audience and our fan base growing.
So I've just been doing one-on-one custom orders and doing a little smart drops here and there.
But yeah, that's how Plastic was born off of loud life, being inside of a box that I didn't want to be in anymore.
So first and foremost, I think it's dope that you were able to recognize that because that's the problem with a lot of people that have businesses.
Like they just do what they want to do, but they're not paying attention to the demand, right?
And opening up for other people.
But what's interesting to me is that you were able to pivot and create something else that's also exclusive.
And we're talking about identity.
So my question to you is, why is that important?
Why is it important to
Create exclusive clothing for specific people
Because Like when it comes to fashion it's like um, if you know you know type of thing and everybody don't be wanting to look like everybody else Yes, so that's what is lucidity of my brain come in it I get them a chance to Bring their ideas with my create creativity to life and create like some some some nice pieces that you could actually wear and be proud of and it's not
looking like something that somebody painted on
somebody just printed on.
Nothing against
Yeah, quality definitely matters and that's what I stand on 100%.
The difference is You have to You got a first Understand that you got understand that fashion is is more than just putting on clothes and getting fresh It's like it's like a feeling.
It's like a mood.
It's like a vibe.
Yeah
It's one of those things where you just got to have it's like you got it or you don't yeah, you know I'm saying so it I can't really say it's a difference, but it's like Like I said before like if you know you know like you gotta just have that vibe It just got to be it's got to be in you because anybody can go to the store and get something off the mannequin Yeah, look on the internet and copy what they seen somebody put together and put they own little twist to it But to actually create things and create stuff from nothing that people
want to follow or copy and wear like that.
It's got to be in you.
It's got to be, it's something I can't explain.
and
But
Like wearing your mood on your shirt.
Yeah,
So let's talk about the identity piece when it comes to your clothing brand and tying it into Milwaukee.
From Milwaukee culture to you growing up here, the things you've been around, the things that you've seen and just you being who you are, how much is Milwaukee embedded into your style of fashion?
Milwaukee, okay, first of all, let me say this about Milwaukee.
Milwaukee is like a melting pot of different cultures, different walks of life.
So Milwaukee really didn't have a style as far as fashion.
I can honestly say that I created, or if not helped create, like a style for us, which is the two-piece joggy.
You know what I'm saying?
I can actually say that I was the first to put that to the forefront when selling them.
made it popular.
And I got that from just being around a long time and seeing what people buy more of, including myself.
Everybody want to be comfortable.
You want something that you can just throw on and go to the grocery store, go grab, go pick up your kids.
You know what I'm saying?
It
don't gotta be a
whole lot to it, but it still be nice.
You know what I'm saying?
And like I said, even myself, when I don't want to fully get dressing,
and put together pieces and stuff.
I want to put on me a nice little jogging, nice little two-piece.
And that's where everyone around me was wearing.
So I'm like, let me create a joggy.
And it just went crazy.
We definitely put together.
I got a, it's like a two answer.
It's like, I got like two answers to that.
Because certain people, when they going through their grind, whatever it is, whether it's music or what have you, sometimes the city don't mess with you until somebody else stamp you.
Sometimes it's, they like being followers, but me personally, my experience, I can't say that.
My city supported me the whole time, you know what I'm
saying?
They
still supported me and I feel like,
Once I crossed certain paths with certain people and I get a certain stamp It's really gonna go gonna go harder and get and get you know I mean get bigger So I say it's two different ways to answer that some people go through that But I was blessed enough not to I ain't gonna sit up here and lie act like They say you don't mess with me because yeah, right thing to do or it sounds like no they mess with me, but some people Don't got the same story as me.
that you know what I mean?
I understand that too so
It's two ways to answer that.
Is that everybody that say they're a friend or say that they're witchy or say that they're rooting for you or not?
Yup.
And you have to be okay with accepting that and moving forward?
Yeah, and I know and I know I learned and no friends in business
business is business and you gotta and you got to keep it that way or otherwise they'll try to veer it off into something else and you absolutely right like Strangers would be your biggest supporters way before your family
You know what I mean?
Ever will be.
And I'm saying that from experience.
Like, I wish it wasn't like that, but like, the streets did what they did for me.
My
family wasn't, you know what I mean?
Going crazy.
Don't get me wrong though.
I do got a couple of cousins that shot out to my cousin, Keanu.
She stayed shopping with me.
I love
you.
I thank you for that.
But it's not a lot of people like her that's in my family that grew up together and they saw my grind.
They know where I come from with this.
They come and support it.
When they come, they want something for free or asking for a look out or a handout.
I cherish the ones that show up for me and support me, the ones that don't.
I can just answer a question for you like this, but other than that, I don't give them no earplugs.
me?
Do you know how much it costs for me to make this?
Do you know how much went into me putting this together?
Not even just physically, but my mind.
You're paying for my experience, you're paying for the quality, you're paying for all of that.
I
feel like people think I own a forest or something because everything I do is grown trees
fall and grace and it just happens
you know
a portion of people.
Like if you can go spend all that money, wearing the same Louis bag, everybody else got.
You can spend money with your own people.
That should be the first place that you go to.
We gotta go to break.
When we come back, we are going to talk about management, right?
And I want to know what happens when you've already lived the dream your client is chasing and how do you help them figure out who they are?
Do not touch that dial to your girl, Jazz Tyler, 101.7 of Truth.
I don't see you
I am.
So I was a Lonnie Monet.
Yes, indeed.
So Lonnie, that's her momma named Kayla.
Yeah.
Yeah.
I used to work with Kayla.
I remember when she was younger, she first started.
That's dope.
So one of the things, especially with
with me also being a former artist.
I talk about all the time, the mistakes and people around that allowed me to make mistakes and not help me grow.
Because you was an artist, what mistakes can you help your artist avoid or how do you go about doing that?
When I see her going through certain things that I went through or was about to go through and I see how the plan can get thrown off or something can be awkward.
I try to.
redirect it and give it advice based on my experience.
And with receipts, because a lot of times people just don't go off of what you just say, you got to show them and be
It's very important, because like I said before, fashion and music coincide.
You have to look like something.
The first thing I want to say about being a manager that I learned.
Well, I didn't learn as I've been new to this, but people always coming up to me and, can you be my manager?
Can you be my manager?
But you don't have nothing
about that is not just about the music.
Everybody can rap.
I can rap.
rap.
That ain't nothing.
You
make an AI song and rap.
But when it's time to put the full package together, what does this look like?
You know what I'm saying?
Like, what audience is we catering to?
Like, what image is we trying to push forward?
Like, what we
doing?
That's why I like how things were back in the day as far as that.
With the music, you had to have artist development.
You had to actually be trained to actually be an artist.
You can't just say I can rap or I can do songs and you just get put on tip.
No, no, no, no, no.
You gotta get your image together.
You gotta get your look together.
If you weigh a certain...
certain amount you got to lose weight, you got to gain weight.
It was a whole development to get you to who you thought she was or who you thought she wanted to be.
And that's kind of gone now.
So I'd be kind of like wanting to bring that back with my management.
Yeah.
And you should though, because it's needed, right?
It's a part of also helping people figure out who they are.
Like without the artist's development, you don't know your sound, you don't know your image, you don't know who it is, what it is that you're putting out.
Right?
You're just doing something.
Like you said, you're just doing something.
But back then the artists, you know, and I can't say all are like that today, but back then I felt like we actually stood for something and we wanted to convey who we was at a high level.
So the artist development was was crucial in our careers.
It was crucial in it was important for people to know that this is the type of person I
am because we didn't have we didn't have the opportunities and the devices and it wasn't as easy.
It wasn't like.
Handed to is like it's handed to him now.
How it's handed to them now was through this internet and through these phones
we didn't have all that you had to really be outside and really go show your face and really being these clothes and these bars rapping and performing and and our flyers throwing
parties
and really connected with the people to get known and It's because of people like me and you that they able to do
that
here and Be accepted in in this cool like they probably like nowadays.
They be I ain't doing no flyers.
I wouldn't just like
Man, do y'all not know that if we didn't hand out flyers, if we didn't have open mic nights, we wouldn't be on the map as far as me.
You wouldn't be accepted.
Y'all wouldn't be accepted.
But that's a whole other story, a whole
Right.
I hate that.
I hate that the most.
It's like, but I don't know.
That's just come with being younger than your generation.
And again, I don't have a problem with that, I respect it, but that's just, that's just.
where we kind of disconnected.
So speaking of the younger generation, one of the reasons why I do this platform is because I want people like you to be able to, I want them to listen to us, right?
Trying to bridge the gap in the generation.
And it's not that they don't want to because they do, it's just that we have to continue to open the doors.
But when we're talking about transitions, right, you've transitioned from artists to fashion to management and you still kind of.
Do all three at the same time, but how do you maintain your sanity and your identity while going through these transitions?
Honestly, sometimes I don't know how to do it.
I just not to be in a religious stuff.
I just keep my faith in God.
They prayed up and I Keep it keep it moving.
I try not to let stuff stretch me out or give me out my character.
It really don't matter really affect my well-being.
The fact that I'm still going, I'm still trying to push forward the same agenda I was pushing, trying to push forward 20 years ago, because I truly believe that.
if you stay down, ain't no choice but to come up.
And you gotta stick with your dreams and you gotta follow them.
Otherwise, it ain't gonna never happen, never come true.
So, why have you?
What is some advice?
And it's like a cliche answer, but I really do be trying to give the youth some hope with everything that you've been through.
that's known or not known publicly, is just personal triumphs, period, from business to music to all of it.
What advice can you give to the younger generation as far as some things you did to keep going?
Because I know there's times, and we've been around for a long time.
So there's times where you'd be like,
man.
I could tell the younger generation is what I tell my oldest son, where I try to instill in him.
Be be an individual like have a mind of your own stand on your own team Don't do nothing that you don't feel comfortable with doing don't be easy Influenced yes be who you are make people respect you for who you are and if they don't like that then they're not for you and it's okay to Be your it's okay for people not to be for you because everybody not for you everybody not gonna like you it's not
It's not how the world works, it don't work like that.
You have to be an individual.
My life story on how I maneuver around the town, how I maneuver through life, I always been myself.
That's why when you ask me that question, I said I'm unapologetically me.
I don't know how to be nobody else.
I don't know how to do what you do.
I don't want to do what you do.
Because doing me is what worked for me all these years and it's continuing to work for me.
You know what I'm saying?
And I'm respected by the who's who's people that's
way up high in the ranks and way down lower.
I'm respected the same because I've always been me.
I never came into any situation trying to copy or act like somebody I wasn't or just because I'm around you.
I want to wear the same thing you wear or talk like you know, I'm me.
And by me being me, it makes people gravitate towards me more and copy stuff that I do and want to be like me and get advice from me and you know, take pointers from me just off from me being me because they see so much of the same stuff and so many people.
You know just being on the same accord when you catch somebody is different and stand on it's like yeah, I want to see what so would do like or He cool.
I want to be like him or I want to learn something from him.
You know, I mean, I was always about being like somebody but ain't nothing wrong with uh aspiring to want to learn something from somebody or to or to take something from somebody that you found out or learn and twisting around and making it better for yourself or elevating it further for yourself You know I'm saying like
Absolutely.
So as we wrap up, I have one final question for you.
I am big old legacy.
To me, legacy is more important than life because the work that I've done when I leave, I needed to keep going.
What is your legacy?
When you are no longer doing what you're doing, not saying transitioning, but when you are no longer doing what you're doing, what do you want people to remember?
I
was probably one of the... I was probably one of the...
one of the elite creators around this town.
And man, I could honestly say I changed a lot of people's lives.
I put a lot of people on game as far as music, fashion, life, business.
And I just, I just know, I can't really put like a word on it or like a phrase on it.
I just know, and when it comes to Milwaukee, you got to mention me.
And when I'm gone, they still going to talk about me.
You're still going to be able to pull the receipts in.
show what I did, show what I started, you know what I mean?
Everything.
So, and I'm still going.
So, so my legacy can continue to grow.
So.
Yes,
You can catch me on Instagram at plastic official or loud life apparel or my personal page, loud pack Larry too.
You can purchase loudlifeapparel off loudlifeapparel.net.
That's the online store.
To purchase plastic, you got to DM me or call me or tap into somebody who know to get it done.
Because the plastic ain't for everybody,
we got to keep it super exclusive like we've been doing it.
So,
outs?
Shout out to Lonnie Monay.
Shout out to both of my sons.
Shout out to my brother.
Shout out to the gang.
Shit.
Shout out to the whole city of Milwaukee.
Yes, indeed.
Yes, indeed.
Thank you all so much.
Make sure you all tap in tomorrow morning show with Homer Blow and Bailey Coleman.
Followed by Sherwin Hughes and the lunch break with my big bro Ray Nitty and maybe Shannon.
Then we're going to spin a block and come back to tap in.
4 p.m.
to 7 p.m.
Again, thank you so much, Loud Pack, for joining us.
Milwaukee.
Thanks for having
Happy hump day.
I'll see you all tomorrow.
Peace.
101.7 the truth is your girl Jazz Tyler.
Are your finances low, your mindset off track, or are you ready to get into real estate?
Tune in to the journey with Coach Erica every first and third Saturday from 11 a.m.
to noon, only on 101.7 the truth.
It's about mindset, money, and real estate, helping you take the next step toward building a better future.
Shout out to Coach Erica.
Make sure y'all tap in with her every Saturday.
Well, for every other Saturday.
Thank you all so much for tuning in today.
We are having a conversation that hits home, you know, identity.
Who told you who you are?
We have some special guests that will be joining us today.
The legendary Sandra Dee, if you from the 90s to 2000s, all of you know exactly who I'm talking about.
Man, she played a huge part in.
the fashion, the hair, all of the above, the culture.
And then that six o'clock will be joined by Larry Tatum, who is also another person who has paved the way for a lot of people in the city of Milwaukee.
But today we are talking about identity.
Who told you who you are, right?
So we went over the imposter syndrome.
We went over, you know, making sure that you don't allow people to hold you to whoever it is that you used to be.
based on whatever limitations they set in their mind for you.
So when we talk about who told you who you are, when we talk about who told you who you are, not only does it starts with your position, your career, your marriage, your family, as far as your children, all of that stuff, but it starts at home.
It starts as a child when you are growing up as a young man or a young woman.
You wear your mother does your hair a certain way, right?
They dress you a certain way a certain name brands you wear certain Vaseline.
Look, whatever the traditions are, whatever it is is done a certain way.
They are creating your identity for you.
Right.
They are creating your identity for you.
And yes, it is based off of that time frame, whatever is hot, whatever is not during that time frame, whatever the case may be.
But at the end of the day, they are showing you who you are.
And as you evolve and as you grow and you become older, you begin to form your own identity.
But initially it started with your mother or your father or whoever your guardian was showing you who you were.
Life experiences show you who you are.
Trials and tribulations show you who you are.
Everything that you have been through in your life shows you who you are You just have to be willing to accept it and face it, right?
so I want to talk a little bit to the people who and I'm being realistic, right?
Nobody knows that I'm talking to you unless you say something.
So just hear me out There are people who have been through some very very traumatic things in life that forces them to
act a certain way or be who being imposter in general.
Just somebody that they not because they want to fit in.
And there's a lot of children like that.
There's a lot of youth that I work with in the education system that's like that.
There's still some adults like that as well.
And oftentimes, you know, we make fun of them or we talk about them.
But what's happening is they're having an issue with transitioning into whoever it is that they want to become.
Whoever it is that they want to be and it may still from somebody telling them that they are nobody a Lot of people grew up in households where you know The families the mothers call them out.
They name don't like them because they look like the daddy All types of weird behavior that adults shouldn't be doing, you know towards children, right?
So they have this mind frame of I Can't be who I want to be
Because I was always told that I was nobody and then they begin to grow up While and out Acting like somebody that they're not not believing in themselves so on and so on Then you have people who are bitter who becomes very bitter based off of the things that they've been through in life And you run into them and you be like they ain't they ain't the same person no more, right?
They're not the same person but not in a good way.
They actually went backwards
They used to be this way and now they're a certain way.
If you are someone who has been through those things, understand that you still have time to grow.
That you don't have to be whatever it is that someone instilled in you at a young age and told you you were.
Only if you choose to, you have the ultimate choice.
Only if you feel like you want to make that decision.
You should.
But I'm here to tell you that.
You still have time to be whoever it is that you want to be.
Now, I don't apply for everybody because I'm going to tell you something.
I am so sick and tired of seeing men 50 plus with these rhinestone outfits trying to be a Y in or a younger version of themselves on doing all that crazy stuff.
No, that's not what I'm talking about.
I'm talking about whatever is inside of you.
Right.
Whatever career career field you wanted to do, whatever it is.
It's not too late in order to be whoever it is that you want to be.
If you are just joining us, we are talking about identity and imposter syndrome, right?
Who told you you wasn't worthy for that position?
Who told you you wasn't worthy for that relationship?
Who told you that?
A lot of times nobody tell you, it be your own self.
Sometimes we talk ourself out of opportunities.
I am one of those people.
I am one of those people.
I know how great I have been in the work that I have done.
And I know how great I can be.
And I know what it feels like when I give something my all and I know what it feels like when I don't.
But oftentimes when I say, I have this thing of like, I've been able to, people be saying manifests, whatever, for the lack of a better word.
I am a person who has been able to manifest everything in my life.
Everything I've ever wanted to do.
Everybody I've ever wanted to meet.
Every place I've ever wanted to go.
I've been able to because I seen it first.
I didn't even know how it was going to happen.
I didn't need the playbook.
To know that it would happen.
I just seen the end result.
I seen it and when I started to see it I started believing it and again during these times We are talking about a teenager living on 14th and Burlai and what they consider the poorest zip code in the nation What they consider as the zip code that has the most incarcerated black men in the nation with no
Escape plan with nothing around me to show me why I should do something else other than what I'm around and In the midst of that environment now, I wasn't all bad because back then it was community it was family but it still wasn't environment that Could have potentially taken me down the wrong path and at a point of time it did It did but luckily I know God
And I had some amazing people around me who wanted to see me do better.
But a child growing up in that type of environment, the only thing I had that kept me alive was my dreams.
My dreams is the only thing that made me not give up on myself.
So I started to begin to see myself, hey, I want to do this.
This is what I want.
And whatever I want, I'm going to go after it until I get it.
And if I can't get it, then it's not meant.
If it is meant, it's gonna come.
And when I began to train myself, I had to unlearn and relearn.
When I began to train myself to think like that, that's when things started happening for me.
Because had I viewed myself the way that everybody else had, I wouldn't be where I am.
And trust me when I tell you, y'all know exactly what I mean.
Even as a child, you have family members who count you out, who look at you and they feel away.
They feel like you ain't better than their child or they got beef with their sister, your mother, and now the kids don't like you.
It's just weird behavior.
You have family members, friends, relatives, coworkers, peers, people around you who will look at you crazy for dreaming to be something that you currently aren't, right?
All of these obstacles and things that get in the way Everybody's trying to tell you who you need to be who you should be why you should and shouldn't do something You have to rise above all of that and do it your way We only have one life to live I don't have time.
I didn't I never had time to spend on
Thinking about why I should be who everybody else wanted me to be now Do I take into consideration what people think?
Yes, when people say I don't care what nobody think that's a lie because if you did you wouldn't have your job You wouldn't be in that relationship You wouldn't be on social media crying when you know you ain't got no business posting videos.
Why are you crying right?
You wouldn't What people thinks what what certain people thinks of me matters, right?
What certain what?
Certain people what they think of me matters So I've worked on myself I've taken myself away from the world for long periods of time to deal with my triggers To deal with my trials and tribulations to deal with things that no longer exists to deal with the fact that I feel like I may have missed out on opportunities because of whatever reason The childhood trauma the people telling me what I should and shouldn't do
I took time to deal with that and I evolved.
So to come back to a space where somebody who was around me during a period of time when I didn't know who I was going to become, trying to tell me or remind me who they think I am, kick rocks.
Kick rocks.
Exit stage, left.
I don't need you.
I don't want you around me because I worked too hard to become the woman I am today and nothing or nobody is going to be able to stop me by trying to trigger me and make me feel like I'm not who I am.
We are talking about identity.
We have some special guests coming up within the next 30 minutes and hour.
Do not touch that dial.
We got to go to break and should grow a jazz title of 101.7 the truth.
One-on-one point seven in
This is Girl Jazz Tyler.
We are live and direct at the American Family Insurance Studio in the beautiful heart of downtown Milwaukee.
Shout out to the chat.
Shout out to Jasmine West.
Shout out to those who are listening in their car.
If you are just now joining us, today we are talking about identity.
Who told you who you are?
Who told you who you are?
Who was it?
How did it begin?
I want to hear from you a 3 3 2 1 2 1 0 1 7 before we want to break Again, y'all know me real life real conversations Whatever I bring to you all is based off of things that I have been through
And this is something that I have experience moving back home and something that I know you all have experienced as well.
What I do want to say is whenever I reference my background or the things that I have done, please don't take it as me boasting or bragging about accolades or anything of that nature.
The purpose of me bringing it up is A so that I can influence you all to pivot.
Right, to always have a backup plan, but also not to limit yourself.
Coming from where I come from, again, 14th of Burlite 5306, I did not have an easy life, right?
At five years old, I woke up with the gun pointed in my face because our house was being robbed.
And nine years old, I was sexually assaulted by a teenage boy.
By the time I reached 18, I was pregnant.
By 20, I had two children.
As a single mother by 25 I married my children's father By 30 I filed for divorce while going through breast cancer had another baby with him during the marriage So now three children breast cancer divorce and then after that I began to not become a victim of My trials and tribulations my triggers my environment everything that I have been through everything people Told me I couldn't be or couldn't do because I didn't graduate from college
Because I was a 20 year old mother single mother with two children.
I Did the opposite I took everything they said that I would be and I end up not being that Right, and it was a lot of work that went into it It was a lot of self work that went into it see a lot of times our identity the issues with our identity is because We have we're not willing to let go who we are
We're constantly having this battle within ourselves and within our minds based off of what someone else said or what someone else thinks.
And you will be a fool to lie to yourself to say that you don't care about what other people think.
Because if you didn't care about what others thought, you wouldn't have your job, you wouldn't have your marriage, relationship, certain things, right?
So to some degree, it matters.
Some people.
It matters for some people, meaning it does matter what my co-workers think of me.
It matters what my family and my children think of me.
It matters the people I care about.
It matters what they think of me, right?
So I had to take a look at my life.
Second grade, I started doing poetry.
Fifth grade, I started playing basketball.
Seventh grade, I started rapping.
Eighth grade, I started acting.
And because I was multi-faceted, I had to determine which one I loved the most.
I don't know because I love them all.
How about this?
Let's do music.
Cool.
Let's rock and roll with that.
Y'all in the industry at 15 years old, right?
By the time I'm in my early 20s, this is an era where female rappers were not, it wasn't a thing.
Like you having children wasn't a thing.
No label is going to sign you if you have children and it's known publicly, right?
So the barriers, the identity issues, they want you to rap like this and dress like that.
That is a lot for a young adult chasing their dreams.
So now I have to create my identity based off of what the industry standards are.
I need to make this type of music in order to get this record here.
I gotta wear this type of hair, this type of makeup, this type of outfit, perform at this type of event, rap like this, talk like this.
put on this persona and act like this until I was forced with the real situation that made me sit down and say, this ain't you.
Not that I was faking a funk because I am me.
But again, when you conform to an identity that is not truly yours, if you are true to yourself, there's going to be a little bit of a power struggle there.
So there was a situation in 2011 that happened
with Derek Williams, that forced me here in the city of Milwaukee, R.P.
to Derek Williams, that forced me to come to a halt and say, you know what?
I know that I was raised by my community.
I know that the music I listened, the person I listened to growing up was Tufak Shakur.
I know that in my heart, I've always had the niche to help people.
And I know that if my grandmother, my mother, whoever was listening to what I was doing, I would not be proud.
Therefore, not only that, the things I'm rapping about goes against what I stand for is everything I'm telling my people in the community not to do.
So now I'm a walking contradiction, all because I wanted to get a record deal and I wanted to conform.
I was willing to conform my identity in order to get this record deal.
But there was a real life situation that happened that forced me to sit with myself and say is this really what you're gonna do?
And this was at the top of my game.
I had two record deal offers on the table all over the blogs This pre-social media we popping on the radio videos out at the top of the game and I pulled out Nope, I don't want none of it Because this don't this isn't satisfying me internally.
This is this is I know exactly who I am
And this is not it.
So I removed myself.
And as I began to grow older and become an adult, you know, and I really want to say this to the people that's listening, please understand that you have to take time for yourself.
No music, no TV, no don't talk to nobody.
Don't don't read a book.
Don't we are consumed with so many distractions that we don't even have time to think for ourselves.
Remove the distraction sit with yourself and say hey, who am I?
Who am I today?
Because the things when I start realizing I didn't like some of the stuff I used to like That's when I knew I changed and it could be something that's small growing up.
My favorite food was spaghetti My favorite movie was juice, right?
I love basketball My favorite player was Allen Iverson and Cheryl Swoops
And when I became an adult, I start to realize when somebody asks me, I went on a date.
Hey, what's your favorite food?
Ethiopian?
And I caught it
in my
I didn't say spaghetti.
Yeah, cause I don't like it no more.
And that's okay.
The point of the matter is you have to be real enough with yourself to sit down and say, these are the things I like and I don't like.
This is who I used to be.
And know that
because you're becoming someone else does not push away the person used to be or is not belittling them.
That's really like inner child work.
You have to tell the inner child and you, hey, it's okay.
It doesn't mean just because you want to move somewhere in a nice neighborhood or out of state and you want more for yourself does not mean you forgot about the people on the block.
Does not mean you forgot about the people that come from the same hood that you come from Does not mean that you don't love them.
It just simply means that the person I am today is not the person I used to be We only get one life and as you can see Man, I don't know if y'all been paying attention but for some odd reason it seemed like they didn't spend up time These days going by so fast
We can't even hold on to them fast enough.
24 hours is not enough time and a day for me, right?
You only get one life.
So while you have this life, know who you are.
Stand in your truth and be unapologetic about it.
Don't be ashamed of the things you used to do or the people.
You used to be around or who it is that you used to be.
That's the beauty of life.
I love when I see people that I haven't seen in a while or people that has watched me grown and say, listen, I was there to witness that season.
And I am so proud of the person you are becoming because they understand the work that goes inside of it.
My identity today, who I am today.
is not the person I used to be.
And we are afraid of the word identity crisis because we automatically attach it with being fake.
She's having an identity crisis.
He's having an identity crisis because they don't know who they are.
They're trying to be somebody they not know.
They're caught up in the middle of who they used to be and who they're becoming.
And they're trying to figure it out.
There is no blueprint, but instead of talking about them help them reach deep down inside and figure out the things about themselves that they didn't know they had Help them Be around people who can pull it out of them so that they can grab a hold of it and become who it is that they need to be Don't be afraid to step into the new you whatever that looks like you have
have the choice and the power to be whoever it is that you wanna be.
If you wear your hair this way one day and you say, I don't like this, I wanna change it up tomorrow, you can do that.
If you say this career field, how many times, how many people you know went to college and don't work in the field they went to college for?
Because by the time they got out, they understood this ain't what I wanna do.
This is not where the passion is.
That's okay.
You have the choice to be whoever it is that you want to be.
And you don't have to notify or put anything on front street.
You don't have to notify people that it's a new version of you.
Let them experience it if, if it's meant for them to.
See, I don't have to go around saying, I grew.
You know what?
I've grown.
You know what?
I stopped saying this so much.
Every time I say, I ain't the person I used to be, man.
Here come God with another test off for real.
All right, let me see.
I'm gonna push you to work I'm about to send somebody your way to antagonize you to make you feel the way to try because I want to see if you really have changed So I've learned to say hey, I ain't I don't have nothing to prove when it comes to that Not at all.
I don't have anything to prove when it comes to that Because I know exactly who I am
We are talking about identity.
When we come back from break, let's continue this conversation.
At the six o'clock hour, we have a special guest coming.
Do not touch that dial.
It's your girl Jaz Tyler, 101.7
to truth.
101.7
We are live and direct.
Thank you all so much for tapping in with us today Please do not forget to like and subscribe to our YouTube channel 101.7 the truth follow us on social media too at 101.7 the truth tap in MKE in the jazzy effect.
That's JAZZ IE EFF ECT If you are just now joining us today, we are talking about identity
influence and the courage to evolve.
Who told you who you are?
Who is the first person to tell you that you can be whatever it is you want to be or the first person to say that you ain't gonna be nothing?
Either way, we should be utilizing that to become a better version of ourselves.
So before we went to break, I was giving just a little bit of brief history about myself.
and working through the identity changes and transitions as I age, right?
And I think for women specifically, especially if you are the age of 25 through 55, I'm sorry, 25 through, I say about 55, because women, those ages still, even if you are a little older, we still go through things as well.
But if you are between those ages specifically, one of the things that I'm learning to do
is to sit with myself and say, what type of woman do you wanna be at this age?
What type of woman do you wanna be at 45, at 50?
Not what I wanna have.
I'm already aware of those goals.
I'm already aware of what materialistic and tangible things I want.
I am talking about internally.
We're talking about character, values, morals, the things that you...
You won't bend on the things that you won't conform, right?
What does that look like as you progress as you age?
What type of person do you want to be?
That is a part of your identity.
That is a part of who you're becoming.
From your hair to what you wear, to the way you talk, to the perfume that you wear, the job you have, the car you drive.
The neighborhood you live, everything is a part of your identity.
It all correlates together, right?
And oftentimes we are so distracted by many things in the world that we never get a chance to sit down and really figure it out.
Now we we go into the world and we say, hey, I like this.
I like this shirt.
I like this outfit.
I like this car.
I like this house.
I like this man.
I like this woman.
Right.
But why?
Why are you what is it about you not them?
That's where we get it confused What is it about them that made you know?
What is it about you that attracted that?
What is it about you that found that interesting?
What is it about you?
That made you say hey, this is what I want There's something inside of you that you have to tap into because then you begin to recognize the patterns
Once you recognize the patterns, it becomes easier when you're transitioning into the person you're trying to become, identity.
You have to first understand why you like what you like.
Why are you the way that you are?
And if it's, if you're a person who come from humble beginnings in a rough background, growing up, you most definitely have to do the self-work first.
Because if not, you will spend your entire 20s, 30s, maybe even 40s trying to figure it out.
I tell my children all the time, including my students, they ask me, Ms.
Jazz, if you could go back to any time in your life, when would it be?
I always say high school.
Not your 20s, no.
20s is when we're going through so much trying to figure out who we are.
Right don't matter if you come from poverty doesn't matter if you do We spend a lot of our 20s trying to figure out who we are and I'm talking to black people We know that other races don't raise their children up to go through those things they already have Their life they already know who they are But we spend a lot of time not understanding who we are and we run from it because we're scared of it
And then you have, you know, people who come from families and it's like, I'm working so hard not to be like my mama or like my father or like my grandmother or like anybody that raised me.
You're trying so hard not to be like them, not understanding that you are just like them.
But you're afraid.
You're afraid to take the good, the bad and the ugly and mix it together.
You're afraid that you're going to be who they are and you aren't so you create a false identity My dad weren't around so you know, I hear a lot of guys my daddy weren't around he weren't in the house So I you know, I'm that's why I'm like this or I'm this way We have to learn to Let go and let God people say it all the time, but it's the truth Whatever it is.
You have to let it go
Let God.
That person you used to be is not the person you are today.
And there's going to be so many other trials and tribulations and challenges that comes your way that's going to test your identity.
It's going to test who you are as a person, as an individual.
How you know who you are if you ain't been tested.
For real.
People always walk around, I'm real, I'm solid, I'm this.
How you know?
been tested.
Nothing has come your way to prove that you are not the person you used to be, right?
You got to go through that fire.
You have to be able to walk through that fire.
And by the time you realize, like I said, you sit down and start paying attention to your own pattern and recognition.
Oh, I noticed that I eat at this restaurant.
Look at your bank statement.
How many times do you go to this restaurant a month?
Right how many times do you order the same type of shoes?
How many times have you taken a vacation to this specific city state or country?
These are things that you like to do these are this is a part of you this becomes a part of your life Now I know going forward This is what I like This is who I am and this is who I'm becoming we have a caller on the line.
How are you there?
Yes, what I have found out about the laws and lessons of life, sometimes you got to let people rock.
I don't care if they're on their hands and knees and on the curb and their stomach is coming out there ain't no cavity.
You have some people in your life who cross you just because they are a bastard.
And sometimes when those people come back into your life, you got to let them rock.
Like you ain't in a toilet in our abandoned house.
You don't care if they got saved.
You don't care if they gave their life to Jesus and their mama.
That's who they need to call when they need somebody.
Also, you need to let it be known to when you are in your last days.
Don't call people saying thank you and saying goodbye.
Just hold your breath and close your eyes.
Don't wait till you are beat down by the devil and you got one foot in the grave matter of fact.
climb in the grave or you know, like when people show up at the funeral and they want to be fake and fawny, but they know they was never no good at birth and should have been left on the church stairs at the time of birth.
When you come to that funeral, don't do no hugs.
I only do goodbyes and never hellos.
Crawling the casket and close your breath.
And continue to live your life.
bye.
Thank you for that.
I second that.
Shout out to the chat.
Jasmine West said, woo.
These tests ain't no joke.
They not.
That's what I'm saying.
Life and death lies in the power of the tongue.
I cannot tell you how many times I said things like, I'm different.
I'm not the same person.
Y'all used to hear me say, I'm a retired crash out.
I don't say it as often anymore because every time I say it, something is sitting my way to double check.
Oh, all right, cool.
Let me spend a block and see if she really did change, right?
Are you really the person that you say you are?
It's a battle.
It is a battle.
But at the end of the day, you have to be willing to go through it.
You have to sacrifice being comfortable with being uncomfortable within yourself, right?
Get to learn yourself.
Ladies, stay single.
I've been single for four years.
I've had a situation, but I've been single for four years, primarily because I needed to.
Understand what was happening within myself Not what a man did not so what the marriage didn't work out so much what the engagement didn't work out so what I Played a part in that because there's something inside of me that I need to recognize so that I don't go through that again Don't be afraid or ashamed to sit by yourself.
You don't need to be up under a man or in a relationship Don't be afraid to be alone When you alone, that's when you learn who you truly are
You have time to sit.
You are not giving your energy away.
Sit with yourself and learn who you are so that you can become whoever it is that you need to be.
And again, these are hard conversations that we have to have.
These are hard conversations we have to have because when we sit back and look at the world, there are so many people from social media to television shows to music.
There's so much influence with people telling us and our children who they should and shouldn't be.
Everything is dictated for us.
These are your options, Republican or Democrat.
Pick and save or Pete.
You know, this car or that car.
Everything around you.
There's so much.
No, this ain't cool to wear that.
We don't want to if you put that on that mean ain't got no money There's so many things that in place to dictate who you are You got to let it go man.
You got to let it go.
We got to go to break when we come back I want to hear from you a 3 3 2 1 2 1 0 1 7 Let's talk about it should grow jazz Tyler 101.7 the
truth
We are live and direct Do not forget to like and subscribe to our YouTube channel one on one point seven the truth Follow us one social media hit me up the jazzy effect on Instagram Jasmine Tyler on Facebook man.
Y'all can hit me anytime I want to hear your ideas your thoughts topics whatever it is again this show Specifically tap in is for the people for the culture real life real conversations.
I'm not going to bring something to you that I haven't
you know, experience myself, right?
So prior to us going to break, we were talking about identity.
We were talking about who told you who you are.
Some of the things that that you need to do in order to become the person that you were meant to be.
We have a special guest coming up at six o'clock.
So before we get into that, again, I have to make sure that I am purpose driven at all times.
and not activity driven.
And what that means is there is no way that we can have this conversation without me talking with you and not providing you with some steps to assist you in this.
And I don't know who I'm talking to.
You know, again, if it don't apply, let it fly.
But these are things that I worked on within myself to help me become the woman I am today.
The first one is separate who you are from what happened to you.
This is so important.
If you don't learn how to separate who you are from what happened to you, you will be a victim of your circumstances, right?
Your circumstances are part of your story, but they do not have to become your identity.
You may have grown up poor.
You may have been rejected.
You may have been raised in a dysfunctional family.
And we talked about that a little bit last week too, because we all know that when you are raised in a family full of dysfunction, chaos and confusion, that sometimes you begin to believe that that's normal and it's not, right?
You may have experienced racism or discrimination.
You may have been incarcerated, may have been divorced, your business may fail, whatever the case may be.
Those things happen to you, but they do not define who you are, right?
They did not define who you are.
Secondly, identify the identities that you inherited.
Oh my gosh.
What did my family tell me I was?
Who did my family show me I was?
Based off of who they are.
We are Democrats.
Y'all remember growing up, I don't know who to vote for.
You need to vote for this person.
We are working people people like us don't go to college or you have to go to college Everybody in our family goes to church.
We don't mess with this people or those people right a Man is supposed to do this a woman is supposed to do that Do you actually believe these things or do you inherit them?
Do you wholeheartedly believe
What has been instilled in you that pertains to affecting your identity?
Or have you just simply inherited it?
Or is your five closest relationships?
Look at the five people you spend the most time with.
What do they believe in?
What do they value?
How do they handle their money and conflict?
Are they ambitious, right?
Do they encourage you or do they talk now on you?
Are they in secret competition?
How much of me is actually me and how much of me is in the environment I'm surrounded by?
Come on.
Let's talk about it.
How much of you is actually you versus how much of you is the environment that you are surrounded by?
Simply based off of the people that you hang around.
Pay attention to what makes you angry, right?
I ask myself all the time.
So I've learned to do this exercise where it's like, it may sound weird, cliche, but I'll tell you it worked.
I'm laughing because if you watch, uh, Raisin' Canaan on Power, it reminds me, uh, R.I.P.
The Uncle Marv, man.
I know it's not a real show, but Liz, I just have to say that.
Um, it reminds me of when.
Marvin was going to his therapy sessions, his circles, and he started to do his breathing exercises.
So whenever he was faced with something that would cause him to react a certain way, he would start to breathe, right?
So I don't necessarily do the breathing exercises like completely, but what I do do is acknowledge first how I am feeling.
I take that internally.
Okay.
If something happens.
The first thing I do is, how is this making me feel right now?
Not reacting, but addressing.
Dang.
Am I hurt?
Am I angry?
Am I sad?
Am I frustrated?
Right?
Because anger often reveals what you believe in is important.
If this honesty makes you furious, honesty can be a core value.
Not honesty, but truth, because I don't like the word honesty.
Honesty just means that it's based off of how you feel.
That don't mean it's the truth.
If dishonesty makes you furious, the truth may be a core value.
If disrespect drives you crazy, dignity may be important to you.
If injustice bothers you more than almost anything else, fairness may be central to your identity, right?
Examine your emotions.
This is how you begin to learn your core values and the things that you're standing on.
There are certain principles I'm standing on that can't nobody make me bend.
I don't care what you do.
I don't care who you are.
I won't be disrespected.
I won't be treated a certain way.
There are certain things that I have to stand on within myself because I know how it makes me feel.
I know what I've been through to get here.
I know where I'm going.
You have to develop that for yourself.
And not to mention being able to stop yourself in your tracks and identify how you are feeling prior to reacting may save your life or somebody else's life.
Then you have to determine your non-negotiable values.
Stop defining yourself by labels and define yourself by principles, right?
If you a Democrat, now I'm a Democrat.
I believe governments should protect individual rights and provide certain public services.
Making neutral.
Stop attying yourself to titles.
Look at your behavior, not your intentions.
People often say, this is who I am.
I hear it so much, especially from celebrities.
This is who I am.
This is I am the way I am.
And that's it.
But the behavior tells a different story.
If you say you are disciplined but never keep commitments, you are partially disciplined because you dictate when you want to.
That's a character flaw.
If you say family is important but you never make time for your family and your behavior contradicts that, you won't buy what you'll be talking about.
If you say you are financially responsible but you constantly spend your money that you don't have,
You are a walking contradiction.
Your repeated behavior is probably a better indicator of your identity than your self description.
Hello.
It sounds good, right?
And again, these are real life experiences that I have been through.
I used to say all the time, I'm this way, I'm that way.
And those are my intentions and I stand on it.
But then when something comes up, I don't feel like it cuz I don't feel like it I'm gonna do what I want to do.
No, you can't do that You cannot do that shout out to the chat Blaster Betty says hi jazz I'm watching from Australia that good old YouTube algorithm once again through this gym my way I'm even watching while I'm at work totally into this vibe and knowing who you are Thank you so much.
You don't understand how much that means to me.
You don't understand
What you just did, you just made my day.
Thank you, I truly, truly, truly appreciate that.
Your repeated behavior is probably a better indicator of your identity than your self-description.
Don't tell me who you think you are.
Look at what you repeatedly do.
What are you constantly doing?
I don't wanna hear it.
We talked about this last week.
Not playing the whole match the words with the action action matches the words game.
No, let people be them Let them figure it out, but let yourself be yourself to be real with yourself if you don't be real with nobody else be real with yourself Here's a tough one because a lot of people won't do this and they're not willing to You have to ask yourself.
Who am I trying to impress?
Come on is getting is getting a little hot in the kitchen
I know some of y'all about to run on the body here, but it's the truth.
Who am I trying to impress?
Why are you buying that car?
Why are you walking around with this Louis bag that everybody in they mama got?
Why are you posting pictures constantly of yourself for instant gratification?
Why are you arguing about politics online?
Why do you need everybody to know that you went on vacation?
Why are you constantly seeking validation?
Who are you trying to impress?
When you go to my social media page You will see all of tapping and stuff prior to that you will see all of my accolades and accomplishments and I got rid of it.
I Got rid of it because I don't need
If you know, you know, I don't need to showcase or display my work on to the world.
If you was there, I want it to be like how it used to be back in the day.
You just had to be there.
Oh, you just had to be there.
There is no need to have this mentality of I got to show them, you know, that's one of the reasons why I go to the club, including safety.
First of all, I don't understand the music because I'm older now.
Secondly, because everybody.
Standing around, looking at each other.
Based off of what they got on and who got the most bottles and who in this section and whatever the case may be, it's foolishness at the end of the day.
It is foolishness.
Let's finish this conversation when we come back.
Do not touch that dial.
It should grow a jazz title of 101.7, the truth.
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Thank you so much for officially tapping in with your girl, Jazz Tyler.
If you are just now joining us today, we are talking about
Who tells you who you are?
Your identity, right?
And a lot of people run from it because they're afraid that they put identity crisis in the same sentence as being fake or, you know, not being who you truly are.
And that's not what it is, right?
It's a multitude of things and it involves healing and growth.
So prior to break, we were talking about the different steps that could be taken.
in order to sit with yourself, acknowledge yourself, understand you aren't who you used to be, understand who you are now and where it is that you're trying to go.
Just to recap a few of them, separate who I am from what happened to me.
Identify the identities that you inherited.
Who your family is may not be who you are.
Audit your five closest relationships.
Look at the five people you spend the most time with, right?
Pay attention to what makes you angry and why?
Determine your non-negotiable values, right?
This is your principles.
There are certain things that you should stand on that nothing or no one should cause you to, it should cause you to make you conform to something you don't believe in.
Look at your behavior and not your intentions.
You cannot walk around saying that's just who I am.
That's not how life works.
Your repeated behavior is probably a better indicator of your identity than your self-description.
Don't tell me who you think you are.
I want you to look at your actions, right?
Act yourself.
Who am I trying to impress?
Why are you constantly posting pictures of you on vacation or every accolade you get?
Before we left, I was just explaining that I revamp my social media.
And speaking of that...
That's number eight conduct the social media identity audit, right?
What story would a stranger tell about you after they paid attention to your social media and the reason why I bring it up I know that there are some people who say hey what I post on social media ate me but depending on Your career and where you are and who you are it matters, right?
If it looks like it's all over the place
That's a signal of who it signifies who you are.
It's still attached to your identity, whether you want it to be or not.
Find out what you believe when your tribe disagrees.
What belief do I hold that my own political, religious, professional or social group don't like?
And stop making your entire identity one thing, right?
It's not.
We are layers.
As human being, we have layers.
We are more than just one title, more than just one word, right?
You can't keep boxing yourself up based off of these one things.
Give yourself permission to change, right?
This is who I am, maybe.
Maybe at 18, but not at the age that you are now.
You are allowed to update yourself.
You know how if you are Apple users They always gonna send you those reminders.
You have an update.
When would do you want to install it now or later?
You have to do that with yourself You have to update yourself your pit.
It's okay for your beliefs to change your career to change your friendship
to change your priorities in your success.
Changing your mind isn't necessarily a lack of identity.
Sometimes it's evidence that your identity is developing.
How many of y'all have talked yourself out of something because it's not what you're used to?
I don't like this anymore, but I have to like it because that don't make sense.
That don't even sound like me to say that I wouldn't do this or I would do that.
That just simply means that you're growing That simply means that you are out going the person that you are you are starting to discover pieces of yourself that you did not know exists because it was It was trials.
It was trauma.
It was so much pain and Confusion sitting on top of it.
You couldn't get through to it It was impossible for you to get to it because you had not worked through everything else first
Right develop an identity statement You have to say these words to yourself.
I am a person of discipline.
I am a person of loyalty.
I am a person of truth I am a person who is purpose-driven and not activity-driven.
I am a person of love.
I am a person who is impactful.
I am a person who believes that
Whatever platform I have, I have to utilize it in order to help change someone else's life.
These are constant daily affirmations.
Y'all hear me talk about it all the time, but you're speaking it.
You're when you speak it and you look at yourself while you're doing it, you begin to feel it.
You begin to.
It's like what they say when you go and get a new outfit.
Right.
You want to look good.
You want to feel good, look good, dress the part.
That's what I was taught growing up.
My mom always told me I don't care if I have on jogger pants and a t-shirt Don't matter always look to part because you're gonna feel good about yourself And then when you run into others, they're gonna be able to notice how you feel, right?
You can see people y'all probably didn't see me out and about because I'm gonna tell you I don't care I'm telling y'all right now
You may see me at a Walmart piece.
I may got a ponytail in the hat on some jog of pants and a t-shirt, especially if it's on a Saturday because I have to clean and cook and prepare for the next week.
But guess what?
That smile.
My energy is going to tell you that I don't.
I may be looking a little, you know, like I'm getting to it, but I feel good on the inside.
Still not looking crazy, but I still feel good on the inside, right?
I'm a person who keeps my word.
I am a person who take care of my family.
I'm a person who tell the truth, even when it's uncomfortable.
If that's who you are, be that person and stand on it.
Because who is anybody else to tell you otherwise?
You have to ask, also ask the ultimate identity question.
If you were moved, okay, listen, this one is, this one is a lot.
This one is a lot.
Right?
If you remove your job, if you remove your money, if you remove your political affiliation, your race, your neighborhood, your possessions, your social media following, everybody else's expectations, what will still be left?
If you didn't have your title, if you didn't have that car, that house, that reputation, who are you?
Right?
Who are you?
When you remove all of those layers, who are you right?
Don't let an institution or a political party or social media algorithm family members neighborhoods Celebrities whoever tell you who you think you are You have to determine that yourself so again
When we're talking about doing the work for identity, we're talking about, we're not saying that you don't know who you are.
We're not saying any of that.
We're saying everything that's a part of your life defines who you are.
And that change is based on age, based on life events, based on locations, based on all of the above.
What I wore when I was 18 ain't what I'm wearing at 38.
The music I listen to in my 20s is not the music that I listen to today.
I am allowed to become who it is that I need to become without anybody telling me otherwise.
So again, if you are just joining us, we are talking about identity to take it back to the top.
One of the things we face is people often try and make you remember who you used to be because they aren't satisfied with who they are.
They don't know who they are.
That has nothing to do with you.
The identities that you hang on to based off your family tradition and what you inherited without asking that's not you Some of those things may be you but ultimately had they not told you that that would not be you You have to sit with yourself and figure that part out.
What makes you you?
Not what you not how you look what you got none of that.
What do you stand for?
What does your character look like?
What does your principles look like?
What does your integrity look like?
That's how you determine your identity.
This is who I am.
This is why I like it.
And we also talked about that.
Stop assuming that you like something based off of someone else.
You have to sit back and ask yourself, why do you like it?
Man, I like this shirt.
Not because someone saw a word, but because it's something in you that you was attracted, that made you attracted to it.
You have to sit with yourself and go through all of these things in order to become the person that you want to become and to be comfortable in your own skin I'm okay with being misunderstood because I understand that not everybody has walked in my shoes right I'm okay with not providing updates on my life because you just have to be there some stuff the camera ain't for
I'm okay with people coming up with whatever philosophy whatever in their head about me because at the end of the day I know who I am and The people that surround me know who I am and that's how you have to operate Right.
Don't be afraid to be yourself So with that being said my quarter action before we get into our special guest after the break my quarter action to you is take some time to yourself
Take some time to relearn yourself.
If you don't like that fool no more, that's okay.
If you don't like going to this club no more, that's okay.
If you don't like your relationship no more because you feel like you're growing, that's okay.
Whatever it is, it's okay.
Be who it is that God intended you to be.
Continue to do the self work so that you can be a better version of yourself.
That's the name of the game.
Ultimately, you want to be a better version of yourself, right?
And that's okay.
Coming up next, we are taking everything we've been talking about identity, reinvention, and having the courage to start another chapter and putting a real Milwaukee story behind it.
Next up, there Tatum joins us.
We're going to talk about music, fashion, business, art and management, all of the above.
Do not touch that douchy girl, Jazz Tyler 101.7 of Truth.
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Yo, Truth Nation, welcome back.
You are officially tapped in.
Now check this out for those who are just now tuning in.
If all our we've been talking about identity and how difficult it can be to allow yourself to evolve.
My next guest embodies that conversation.
Milwaukee knows him as loud pack Larry from his roots and music, but his creativity did not start stop there.
He transitioned into fashion.
building an exclusive brand, and today he's also stepped into artist management.
And I specifically wanted this conversation because I don't want to just celebrate the destination.
I want to understand the transitions.
Thank you so much, Laof Pack, for tapping in with us.
How you doing today?
What
Thanks for having
The best way I can answer that is I can just say I'm just unapologetically me.
Music gave me a sense of individuality.
It gave me a sense of style.
It gave me a sense of love and perfecting the crowd for at least trying to, above a lot of other
Music was really like my first love.
No, but...
In my eyes, I'm kind of like not where I thought I'd see myself.
I'm still working towards that.
Yeah.
I'm like my hardest, critical, real hard on myself.
So I ain't where I plan to be yet.
We still, and I just talked about that too, we still are growing, right?
And we still young.
Definitely.
We've been doing it for a long time.
So we still have a long life ahead of us to accomplish whatever it is that we're trying to.
Was there ever a point where the identity of being in music became bigger than your actual love for making music?
No, not really because I think the two coincide.
It just from a financial standpoint with me, the clothes was doing better than the music was for me.
And as I got older and I got more responsibilities and stuff that I had to take care of, I had to be smart.
You know what I'm saying?
And go bring the bacon home.
I
to pick clothes for a while,
but I
never leaned off the music because like I said, they kind of like go hand in hand.
So
my plan was always,
my plan was always whichever one go first, I'm gonna go hard on the other one off of what I did off the other one, but I just leaned towards the clothes because that's had never failed me.
And I never gave up on the music.
So like, when I get to a certain status, I met with the fashion, I'm still gonna go back and do my music.
I'm still gonna pursue that.
line?
You got to look like something.
All the time, like images, everything.
I mean, I know everybody not into fashion and dressing, but from personal experience, I've met a lot of people from different walks of life just off having on certain things or they're complimenting.
stuff that I had on or having certain questions and it always just stuck with me like I always want to look presentable because you never know who you might run into or
who you know might like something you got on it might want to spark up a conversation and again I've came across some very very high profile people just off those days alone.
who told you who you were, right?
It starts at home first, the way your parents dress you, the things that you see when you become older and you start to like certain things.
What was it about fashion that made you say, hey, this is when you were designing.
This is what I wanted to look like because this is how I feel on the inside.
How does that process work, the creative process?
Well, when I was younger, my mom, she tried to...
Put me in certain things that
suit The suspenders me matching my brother and I wasn't feeling that so I when it was time to get dressed for school I always had a problem with what was set out and I was always switching stuff around and You know trying to be different because I ain't want to look like nobody else and I wouldn't you know I was trying to look like what I seen on TV like I was always in the rapid Like BT and MTV and all that stuff.
So everything I was seeing
As far as the rappers and celebrities, I wanted to dress like that because I felt like that's who I was.
Yeah.
But moms wouldn't, she wasn't going for that.
And the financial status wasn't always there.
So I had to do what I had to do.
So earlier we were talking about imposter syndrome, which is, you know, am I good enough?
Like when something comes, a big opportunity is like, am I good enough?
Am I really qualified?
Um, did you ever feel like there was a moment where you was like, hold on, fashion or clothing line?
Like, can I really do this?
Do I really believe it's going to be successful?
I kind of feel like, by the time I started messing with the clothes, I kind of felt like I had the city behind me and people was pretty much like gravitating towards what I was doing on a high level.
So the transition was kind of really easy for me.
Not being cocky like I knew, but I mean like...
If your whole life's people been complimenting your clothes, calling you to help them get dressed, and all this type of stuff, you start a clothing line, why wouldn't they mess with
you know what I'm saying?
It's very important because fashion sometimes can be like a repeat of what you've seen before throughout history.
So...
You got to just stay innovative.
You have to stay paying attention to what the who's who's wearing the different color palettes different styles textiles everything like you got to really be on it to Be consistent and be able to stay up on it and have people still shopping with you because fashion changes every day
Yep,
and it's all about influence.
So I'm saying I had to say if someone who's highly
Influensible as far as the internet goes they can say we're not gonna wear this today and the whole world start wearing
then your money stop
Yeah, or we can say we gonna start wearing this today and then some that you've probably been had in the Cut for a minute start popping out.
So this is how fashion
work.
Yes,
And we're not talking identity like as if we don't know who we are because we know who we are But we we grow right we evolved the person
We was 10, 15 years ago, it's not the person we are today.
What part of your own identity did you have to kill in order for this version of you to live?
I would say I had to just buckle down and get, like, and focus more on the business side of things and the financial side.
Yeah.
And realize that life ain't a party and just getting fresh all the time and going out.
being in the spotlight, you got real business to take care of behind the scenes.
And a lot of times I lose sight of that with all the different money coming in and different opportunities and stuff that I have going on when I got to get back to reality and get the finances and the business taking care of so it can keep going.
I was talking about that earlier too.
And then be hard.
Sometimes it's hard because you are used to a certain lifestyle.
You are used to doing certain things.
And it's like what I'm noticing the conversation.
I don't know if this.
Happens to you, but um When I first moved back home, I would see people I hadn't seen in years and they'll be like they'll bring up something from back there, right good or bad and it's like I'm like that ain't I don't whether I remember or not.
That's not who I am I can't relate because I'm not that person How important is evolving to you and how do you deal with people who try to hold you to who you used to
be?
people trying to hold me to who I used to be, I don't let it bother me because in life I just learn to kind of accept people for who they are and not get mad at them or myself for them not being the versions of themselves that I want them to be or expect them to be and vice versa.
So if I'm not who you expect me to be or you think I should be the person that you thought I was 10, 20
years
ago because a lot of times people don't even be knowing
That's that's kind of like a personal problem.
Yeah, I don't really let it get to me or let it affect them that I got going
Yep.
Absolutely.
Absolutely.
Well, before we get into the next segment, I personally want to say, because I don't see you that often, but I personally want to say that I love what you're doing.
I love the fact that the city is behind it.
I love the fact that you are influential when it comes to Milwaukee culture and, you know, whether people know or not your history when it comes to music and the grind.
um you deserve to be where you are and we are harder than ourselves we'd be
like
definitely came a long way
We're going into, we're going from reinvention to ownership next because wearing clothes is one thing, but creating something people want to wear and getting them to pay for it is completely different.
Low-pack fashion business, right?
Exclusive, right?
We're talking about that when we come back for break.
Do not touch the dial.
It should grow jazz tight.
The one on 1.7 is truth.
Working me.
She working me.
Urging me.
It be urging me.
Chill it up.
The talk of cold curtain, please.
101.7 is
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Shout out to all of our listeners.
If you are on your home, on your way home from work.
Make sure you like and subscribe to our YouTube channel one on one point seven the truth when you get done cooking that food We want to see you shout out to the chat Jasmine W says I needed this episode.
Thank you so much jazz for tapping in I needed it too man for real shout out to my D Happy Wednesday, my D. Thank you so much for tapping in you a little late today, but it's all right We gonna catch you up if you have not had a chance to check out the full interview make sure you go to YouTube one on one point seven the truth tap in
and check it out once we are done.
We are joined by one of the most influential beings in the city, Loud Pack.
Thank you so much for joining us again.
We are talking about fashion.
We are talking about identity, all of the above.
You have two clothing brands, correct?
Correct.
So my first clothing line was called Loud Life Appearance.
That was my baby.
That was like...
My introductory to it or whatever and it was it's basically like a fly marijuana based clothing line Doing very very good.
It's still doing very good, but That loud life that brand kind of put me in a box as far as fashion with I mean by that is everyone Don't want to associate
with marijuana and people that do associate with marijuana, they might not want to wear it on their clothes.
And that's kind of like bad for business in the fashion world when you put in the box and that means only a certain demographic of people will buy your stuff.
Which is cool because the marijuana business is booming, it's cracking or whatever the case may be, but I'm bigger
than
that.
I ain't just
a marijuana
clothing brand.
So I had to come up with something that was unbiased that people could mess with and like just because it was dope.
It didn't have no affiliation with no drugs or none of that type of thing.
It was just some adult brain and people liked.
So I came up with Plastic Official.
That's my second clothing line.
Right now, we're in the process of still promoting and trying to get our audience and our fan base growing.
So I've just been doing one-on-one custom orders and doing a little smart drops here and there.
But yeah, that's how Plastic was born off of loud life, being inside of a box that I didn't want to be in anymore.
So first and foremost, I think it's dope that you were able to recognize that because that's the problem with a lot of people that have businesses.
Like they just do what they want to do, but they're not paying attention to the demand, right?
And opening up for other people.
But what's interesting to me is that you were able to pivot and create something else that's also exclusive.
And we're talking about identity.
So my question to you is, why is that important?
Why is it important to
Create exclusive clothing for specific people
Because Like when it comes to fashion it's like um, if you know you know type of thing and everybody don't be wanting to look like everybody else Yes, so that's what is lucidity of my brain come in it I get them a chance to Bring their ideas with my create creativity to life and create like some some some nice pieces that you could actually wear and be proud of and it's not
looking like something that somebody painted on
somebody just printed on.
Nothing against
Yeah, quality definitely matters and that's what I stand on 100%.
The difference is You have to You got a first Understand that you got understand that fashion is is more than just putting on clothes and getting fresh It's like it's like a feeling.
It's like a mood.
It's like a vibe.
Yeah
It's one of those things where you just got to have it's like you got it or you don't yeah, you know I'm saying so it I can't really say it's a difference, but it's like Like I said before like if you know you know like you gotta just have that vibe It just got to be it's got to be in you because anybody can go to the store and get something off the mannequin Yeah, look on the internet and copy what they seen somebody put together and put they own little twist to it But to actually create things and create stuff from nothing that people
want to follow or copy and wear like that.
It's got to be in you.
It's got to be, it's something I can't explain.
and
But
Like wearing your mood on your shirt.
Yeah,
So let's talk about the identity piece when it comes to your clothing brand and tying it into Milwaukee.
From Milwaukee culture to you growing up here, the things you've been around, the things that you've seen and just you being who you are, how much is Milwaukee embedded into your style of fashion?
Milwaukee, okay, first of all, let me say this about Milwaukee.
Milwaukee is like a melting pot of different cultures, different walks of life.
So Milwaukee really didn't have a style as far as fashion.
I can honestly say that I created, or if not helped create, like a style for us, which is the two-piece joggy.
You know what I'm saying?
I can actually say that I was the first to put that to the forefront when selling them.
made it popular.
And I got that from just being around a long time and seeing what people buy more of, including myself.
Everybody want to be comfortable.
You want something that you can just throw on and go to the grocery store, go grab, go pick up your kids.
You know what I'm saying?
It
don't gotta be a
whole lot to it, but it still be nice.
You know what I'm saying?
And like I said, even myself, when I don't want to fully get dressing,
and put together pieces and stuff.
I want to put on me a nice little jogging, nice little two-piece.
And that's where everyone around me was wearing.
So I'm like, let me create a joggy.
And it just went crazy.
We definitely put together.
I got a, it's like a two answer.
It's like, I got like two answers to that.
Because certain people, when they going through their grind, whatever it is, whether it's music or what have you, sometimes the city don't mess with you until somebody else stamp you.
Sometimes it's, they like being followers, but me personally, my experience, I can't say that.
My city supported me the whole time, you know what I'm
saying?
They
still supported me and I feel like,
Once I crossed certain paths with certain people and I get a certain stamp It's really gonna go gonna go harder and get and get you know I mean get bigger So I say it's two different ways to answer that some people go through that But I was blessed enough not to I ain't gonna sit up here and lie act like They say you don't mess with me because yeah, right thing to do or it sounds like no they mess with me, but some people Don't got the same story as me.
that you know what I mean?
I understand that too so
It's two ways to answer that.
Is that everybody that say they're a friend or say that they're witchy or say that they're rooting for you or not?
Yup.
And you have to be okay with accepting that and moving forward?
Yeah, and I know and I know I learned and no friends in business
business is business and you gotta and you got to keep it that way or otherwise they'll try to veer it off into something else and you absolutely right like Strangers would be your biggest supporters way before your family
You know what I mean?
Ever will be.
And I'm saying that from experience.
Like, I wish it wasn't like that, but like, the streets did what they did for me.
My
family wasn't, you know what I mean?
Going crazy.
Don't get me wrong though.
I do got a couple of cousins that shot out to my cousin, Keanu.
She stayed shopping with me.
I love
you.
I thank you for that.
But it's not a lot of people like her that's in my family that grew up together and they saw my grind.
They know where I come from with this.
They come and support it.
When they come, they want something for free or asking for a look out or a handout.
I cherish the ones that show up for me and support me, the ones that don't.
I can just answer a question for you like this, but other than that, I don't give them no earplugs.
me?
Do you know how much it costs for me to make this?
Do you know how much went into me putting this together?
Not even just physically, but my mind.
You're paying for my experience, you're paying for the quality, you're paying for all of that.
I
feel like people think I own a forest or something because everything I do is grown trees
fall and grace and it just happens
you know
a portion of people.
Like if you can go spend all that money, wearing the same Louis bag, everybody else got.
You can spend money with your own people.
That should be the first place that you go to.
We gotta go to break.
When we come back, we are going to talk about management, right?
And I want to know what happens when you've already lived the dream your client is chasing and how do you help them figure out who they are?
Do not touch that dial to your girl, Jazz Tyler, 101.7 of Truth.
I don't see you
I am.
So I was a Lonnie Monet.
Yes, indeed.
So Lonnie, that's her momma named Kayla.
Yeah.
Yeah.
I used to work with Kayla.
I remember when she was younger, she first started.
That's dope.
So one of the things, especially with
with me also being a former artist.
I talk about all the time, the mistakes and people around that allowed me to make mistakes and not help me grow.
Because you was an artist, what mistakes can you help your artist avoid or how do you go about doing that?
When I see her going through certain things that I went through or was about to go through and I see how the plan can get thrown off or something can be awkward.
I try to.
redirect it and give it advice based on my experience.
And with receipts, because a lot of times people just don't go off of what you just say, you got to show them and be
It's very important, because like I said before, fashion and music coincide.
You have to look like something.
The first thing I want to say about being a manager that I learned.
Well, I didn't learn as I've been new to this, but people always coming up to me and, can you be my manager?
Can you be my manager?
But you don't have nothing
about that is not just about the music.
Everybody can rap.
I can rap.
rap.
That ain't nothing.
You
make an AI song and rap.
But when it's time to put the full package together, what does this look like?
You know what I'm saying?
Like, what audience is we catering to?
Like, what image is we trying to push forward?
Like, what we
doing?
That's why I like how things were back in the day as far as that.
With the music, you had to have artist development.
You had to actually be trained to actually be an artist.
You can't just say I can rap or I can do songs and you just get put on tip.
No, no, no, no, no.
You gotta get your image together.
You gotta get your look together.
If you weigh a certain...
certain amount you got to lose weight, you got to gain weight.
It was a whole development to get you to who you thought she was or who you thought she wanted to be.
And that's kind of gone now.
So I'd be kind of like wanting to bring that back with my management.
Yeah.
And you should though, because it's needed, right?
It's a part of also helping people figure out who they are.
Like without the artist's development, you don't know your sound, you don't know your image, you don't know who it is, what it is that you're putting out.
Right?
You're just doing something.
Like you said, you're just doing something.
But back then the artists, you know, and I can't say all are like that today, but back then I felt like we actually stood for something and we wanted to convey who we was at a high level.
So the artist development was was crucial in our careers.
It was crucial in it was important for people to know that this is the type of person I
am because we didn't have we didn't have the opportunities and the devices and it wasn't as easy.
It wasn't like.
Handed to is like it's handed to him now.
How it's handed to them now was through this internet and through these phones
we didn't have all that you had to really be outside and really go show your face and really being these clothes and these bars rapping and performing and and our flyers throwing
parties
and really connected with the people to get known and It's because of people like me and you that they able to do
that
here and Be accepted in in this cool like they probably like nowadays.
They be I ain't doing no flyers.
I wouldn't just like
Man, do y'all not know that if we didn't hand out flyers, if we didn't have open mic nights, we wouldn't be on the map as far as me.
You wouldn't be accepted.
Y'all wouldn't be accepted.
But that's a whole other story, a whole
Right.
I hate that.
I hate that the most.
It's like, but I don't know.
That's just come with being younger than your generation.
And again, I don't have a problem with that, I respect it, but that's just, that's just.
where we kind of disconnected.
So speaking of the younger generation, one of the reasons why I do this platform is because I want people like you to be able to, I want them to listen to us, right?
Trying to bridge the gap in the generation.
And it's not that they don't want to because they do, it's just that we have to continue to open the doors.
But when we're talking about transitions, right, you've transitioned from artists to fashion to management and you still kind of.
Do all three at the same time, but how do you maintain your sanity and your identity while going through these transitions?
Honestly, sometimes I don't know how to do it.
I just not to be in a religious stuff.
I just keep my faith in God.
They prayed up and I Keep it keep it moving.
I try not to let stuff stretch me out or give me out my character.
It really don't matter really affect my well-being.
The fact that I'm still going, I'm still trying to push forward the same agenda I was pushing, trying to push forward 20 years ago, because I truly believe that.
if you stay down, ain't no choice but to come up.
And you gotta stick with your dreams and you gotta follow them.
Otherwise, it ain't gonna never happen, never come true.
So, why have you?
What is some advice?
And it's like a cliche answer, but I really do be trying to give the youth some hope with everything that you've been through.
that's known or not known publicly, is just personal triumphs, period, from business to music to all of it.
What advice can you give to the younger generation as far as some things you did to keep going?
Because I know there's times, and we've been around for a long time.
So there's times where you'd be like,
man.
I could tell the younger generation is what I tell my oldest son, where I try to instill in him.
Be be an individual like have a mind of your own stand on your own team Don't do nothing that you don't feel comfortable with doing don't be easy Influenced yes be who you are make people respect you for who you are and if they don't like that then they're not for you and it's okay to Be your it's okay for people not to be for you because everybody not for you everybody not gonna like you it's not
It's not how the world works, it don't work like that.
You have to be an individual.
My life story on how I maneuver around the town, how I maneuver through life, I always been myself.
That's why when you ask me that question, I said I'm unapologetically me.
I don't know how to be nobody else.
I don't know how to do what you do.
I don't want to do what you do.
Because doing me is what worked for me all these years and it's continuing to work for me.
You know what I'm saying?
And I'm respected by the who's who's people that's
way up high in the ranks and way down lower.
I'm respected the same because I've always been me.
I never came into any situation trying to copy or act like somebody I wasn't or just because I'm around you.
I want to wear the same thing you wear or talk like you know, I'm me.
And by me being me, it makes people gravitate towards me more and copy stuff that I do and want to be like me and get advice from me and you know, take pointers from me just off from me being me because they see so much of the same stuff and so many people.
You know just being on the same accord when you catch somebody is different and stand on it's like yeah, I want to see what so would do like or He cool.
I want to be like him or I want to learn something from him.
You know, I mean, I was always about being like somebody but ain't nothing wrong with uh aspiring to want to learn something from somebody or to or to take something from somebody that you found out or learn and twisting around and making it better for yourself or elevating it further for yourself You know I'm saying like
Absolutely.
So as we wrap up, I have one final question for you.
I am big old legacy.
To me, legacy is more important than life because the work that I've done when I leave, I needed to keep going.
What is your legacy?
When you are no longer doing what you're doing, not saying transitioning, but when you are no longer doing what you're doing, what do you want people to remember?
I
was probably one of the... I was probably one of the...
one of the elite creators around this town.
And man, I could honestly say I changed a lot of people's lives.
I put a lot of people on game as far as music, fashion, life, business.
And I just, I just know, I can't really put like a word on it or like a phrase on it.
I just know, and when it comes to Milwaukee, you got to mention me.
And when I'm gone, they still going to talk about me.
You're still going to be able to pull the receipts in.
show what I did, show what I started, you know what I mean?
Everything.
So, and I'm still going.
So, so my legacy can continue to grow.
So.
Yes,
You can catch me on Instagram at plastic official or loud life apparel or my personal page, loud pack Larry too.
You can purchase loudlifeapparel off loudlifeapparel.net.
That's the online store.
To purchase plastic, you got to DM me or call me or tap into somebody who know to get it done.
Because the plastic ain't for everybody,
we got to keep it super exclusive like we've been doing it.
So,
outs?
Shout out to Lonnie Monay.
Shout out to both of my sons.
Shout out to my brother.
Shout out to the gang.
Shit.
Shout out to the whole city of Milwaukee.
Yes, indeed.
Yes, indeed.
Thank you all so much.
Make sure you all tap in tomorrow morning show with Homer Blow and Bailey Coleman.
Followed by Sherwin Hughes and the lunch break with my big bro Ray Nitty and maybe Shannon.
Then we're going to spin a block and come back to tap in.
4 p.m.
to 7 p.m.
Again, thank you so much, Loud Pack, for joining us.
Milwaukee.
Thanks for having