It's your girl Jazz Tyler.
Shout out to the chat.
Shout out to everyone who is listening.
Again, it's Taco Tuesday.
I don't know what you got going on, but go get you some tacos.
And if you're not at work, go have a margarita.
It's time to turn up.
Welcome to another edition of tapped in with your girl Jazz Tyler.
Listen, today is going to be fun.
I'm excited.
We're gonna talk about the updates on the Tupac murder trial I'm gonna talk about some politics and some old-school Milwaukee Street promotion as it pertains to our culture And somehow I promise you all three of these conversations will connect, but I want to start in Las Vegas Tupac Shakur.
Obviously, this is the first week of his murder trial He was shot
September of 1996, 30 years later, the only man ever charged in connection with the murder of Tupac was Duane Keefe Davis.
And he has officially headed to trial as of yesterday.
Davis has pleaded not guilty.
And I'm not trying to turn this microphone into a courtroom, but I am asked not and I'm not asking listeners to decide if he is guilty or innocent.
I just want to ask a different question, right?
Think about how much has changed since 1996, how the music has changed, how hip hop has changed, technology, entire generations grew up, right?
But yet, Pockname has never, ever left the conversation.
So.
I want to hear from you a 3 3 2 1 2 1 0 1 7.
The phone lines are open.
What is something that pock still for that still resonates with you today?
Again, we are not talking about the superstar.
We are not talking about the legend.
We are talking about the man, a brother, a son, someone who stood up for his people, people.
And in my personal opinion, the last true leader that we had the last representation.
That we had for our generation as it pertains to the industry want to hear from you a 3 3 2 1 2 1 0 1 7.
What is something that?
Tupac stood for that still resonates with you today, so
According to USA Today's News, the official witness list for Kiffy D's Lumen trial in the shooting death of hip-hop superstar Tupac Shakur in 1996 has been released.
The trial began yesterday, Monday, August 10th, and will last until September approximately about four to six weeks.
During which prosecutors and Clark County, Nevada plan to cause several people to the stand according to an August 4th witness list obtained by us today the filing reportedly includes more than 200 names including Sean Diddy Combs former bodyguard as well as death row records co-founding co-founder Marion should night who has said that he does not want to testify so
I don't know if you guys have been on social media or if you've been, uh, catching the news, but should came out and said that he is not willing to testify.
Um, and something allegedly to the effect that if he has to, uh, people will get hurt.
I don't know if he's referring to, um, people like him hurting someone or if he's saying that.
Because of the things he don't want to reveal people will get hurt all in all he has Officially decided not to now.
I don't know Legal wise if he can even do that if I'm not mistaken if they decide to subpoena him then he will have to Get up on the stand again.
We all know Pac was shot and killed September 7th of 1996 in Las Vegas
Again, there are a wit there is a witness list of 200 people who are supposed to take this then and The reason why I'm bringing Light to it is Primarily because of again the person that he that he was I think that for the past 30 years again, this trial is Something that is way long overdue There has been
So much speculation surrounding whether Pac is still alive, whether Pac is deceased, who actually had a part in it, was it gang related, was it something to do with the government, so on and so on.
What I will say, and this is not a known fact, this is just my personal opinion.
As the trial begins and as the trial happens, I ask that we forget, not forget that.
He was a human being and not allow this trial to overpower and overshine the work that he has done while he was on earth because the work is still happening.
Right.
We get so caught up in.
You know, the politics of things and the in the naysay and the gossip.
And a lot of times we don't remember the impact.
We don't remember the impact and the inspiration.
although it's in our faces on a daily basis.
And why is this important?
Because at the end of the day, the messages that Pac put in his music and his art is still relevant to us now.
We are still fighting the same fight.
We are still dealing with the same things that we were dealing with back then.
And again, I truly believe that especially as an educator in music, I have noticed
the amount of young people, this generation, and how much they are privy to pop and his music and the work that he has done.
So again, as this trial continues, I ask that we don't sit back and look at it from a spectator's point of view, but rather a reminder of why we need to be a part of the movement in a way that assists the youth.
Why we need to make sure that we are a part of keeping the legacy alive Why we are why we should be a part of all of the amazing things that the foundation is currently doing Because it's important and as you know when it comes to a lot of our prominent black entertainers Whenever they are gone or whenever something happens
It's almost as if them and their legacy is hijacked and stripped, and we're stripped of everything, right?
Everyone who was an entertainer that grew up watching a Tupac Shakur, a Whitney Houston, a Michael Jackson, whoever, there has been something attached to them in the media that attempts to force us to be programmed to look at their legacy a different way.
And with this,
case in particular and this artist in particular.
It is important that we remember to, again, remember that, remember the work that he did, remember the work that is still being done, and remember that Pac was only 25 when this happened, right?
How many of y'all have 25 year old children or nephews, family members?
That's how young he was.
And again, the fact that
Things that were discussed back then is still happening now is another issue.
So I Have to send my love to the entire Shakora family because this is an extremely difficult time for them for the board my fellow board members What is?
Spectation to the world is heartache and pain to someone who people who were really really
close and family and friends with him.
And all of these wounds are now about to be reopened 30 years later.
And that is a serious matter.
Again, this is probably one of the biggest murder trials in entertainment history.
Although, you know, we were like justice.
The reality is what's done is done.
And the best we can do is to continue to.
push forward the legacy of Pac, the work, the love that he had for the youth and just embodying the type of person he was for his people overall.
I think that he is a great reminder of the type of person you should be when it comes to crossing over from entertainment, acting, arts, and community work.
And again,
Still a lot of work that has to be done.
It's unfortunate that 30 years later.
We are still battling the same thing, but It's it's a reality It's a reality So I want to hear from you a 3 3 2 1 2 1 0 1 7 What is something that Tupac stood for that still resonates with you today?
We all have our favorite songs.
We all have our favorite movies, but again, I just want us to
Get back to community, get back to village, get back to principles and more rules and having a great character.
Um, and a lot of the music and knowledge that he kicked, um, it expressed that for me, something that still resonates with me today, um, is just simply being, knowing that I'm, I am a beautiful black woman.
The, the love, the.
you know, respect he had for women, um, for his mother, for his sister, for any woman, especially black women.
Um, I think, you know, he did a great job with expressing that to the world through his music, through his interviews, through, um, you know, his art is just reminding us of who we are, how strong we are, um, how long, how far we've come.
Um, the black girl magic is just constant reminders.
Whether you're listening to keep your head up, whatever the the song is, there's constant reminders when it comes to black women of why why we are great.
So again, we are talking today.
We are talking about Tupac Shakur, the murder trial.
We're going to go into politics as well as the Milwaukee culture as it pertains to.
Campaign and we got to go to break but when we come back I want to talk about the Tupac story that almost never gets the headlines Everybody knows the murder case but far fewer people know what his mother built one year after his death and what his family is still doing with his legacy today Don't move.
We'll be back.
She girl jazz Tyler.
You are officially tapped in
Welcome back 101.7 in Shrook.
You are officially
It's your girl Jazz Tyler.
Happy Tuesday Milwaukee.
Before the break, we talked about why Tupac's name is still relevant despite the murder trial that's currently happening.
We also discussed the fact that Shug Knight has officially stated he does not want to be on the witness list.
He does not want to testify.
He stated that if he does, someone is going to get hurt.
I don't know.
Allegedly.
I don't know if that means that he is going to do something or if someone is going to get hurt behind whatever it is that he has to say.
But that is very interesting to me.
Seeing how him and KefiD are the only two living witnesses who was there on the scene, right?
So.
Kiffy D has all the way up until this point between books, between interviews, between social media has consistently said that he was responsible for the murder of Tupac Shakur.
And now he has pleaded not guilty and is going back on his word.
And it don't make it any better that the man who was in the car with him, the only living other living witness who was there stated that he does not want to testify.
And it could be.
You know, for multiple reasons, I'm not here to speculate.
But what I will say is this is going to be an interesting trial.
It's going to be interesting because, again, there is over 200 people who are expected to take the stand.
Over 200 people are expected to take the stand in Tupac's murder trial.
I'm almost positive.
It's going to be some of your favorite people, some of some of your favorite artists.
You know people that you probably looked up to people that you didn't even know he had a relationship with but either way it's been 30 years and this case still has not been solved and Again, it's interesting.
It's interesting very very interesting, but when we think about You know what happened back in 1996 and we think about where we are 30 years later
One of the things that we never really talk about is Tupac's legacy.
And again, it's not in the sense of him being this superstar, legendary human being, even though he was, it is in the sense of the work that he did.
The work that he did as an entertainer, as someone who was in the arts overall, the work that he did for his people, for the community, he was into politics.
Everything that he stood for is some of the reason why a lot of my generation are the way that we are.
This is back when you could look up to entertainers and actually have some type of substance about yourself or they was kicking something.
that was relatable, and it was a person of good character that made you want to be a part of whatever it was that they were selling.
And for me, that was Tupac.
He was selling love to his people, right?
He was giving love to his people.
He was standing up for what it is that he believed in.
And I think a lot of times, you know,
For for a majority of our people, we don't understand the seriousness when it comes to entertainers taking a stance.
I'm not talking about getting on one knee at a football game.
OK, I'm talking about real life taking a stance.
I'm talking about pulling up on a black man being jumped by two off duty police officers who stole a gun from evidence.
And then shoot a minute.
Right.
I'm talking about going to feed the people.
without the cameras, without, you know, the reporters, right?
And so much more.
Obviously, there's a lot that he did, you know, for the people.
And that's something that is noteworthy from the arts to the mental health, the wellness to the prison reform.
At such a young age, he was just beginning to become who it was that he would have been had he still been here.
For those who are not aware.
In 1997, one year after Tupac was assassinated, his mother, Afani Shakur founded what began as the Shakur Family Foundation and now is known as the Tupac Amaru Shakur Foundation.
The original vision included quality arts training for young people.
Today, the foundation's mission is addressing trauma and mental health through therapeutic resources, creative arts, education, and wellness.
And this part is personal for me because I have the honor of serving on the board as a board member of the Tupac Amaro Shakur Foundation.
So when Tupac name trends because of the trial, I also want people to know what is happening in his name right now.
The work that we are doing, mental health, the wellness that includes men circles, healing tanks.
Shout out to my sister, Setua Shakur, which is Tupac's biological sister.
She has a coloring book for therapy that we utilize for therapy as well.
Creative arts that includes sound therapy, meditation, dance, art, music, drama, creative writing workshops, social justice piece, supporting peaceful conflict resolution models for undeserved communities.
the prison reform, right?
So we're in and out of the prison facilities and detention facilities.
We have a partnership with Mr. Verley Ward at Lawrenceville Correctional Facility.
that I had the pleasure of orchestrating in Lawrenceville, Virginia.
And he has a peace curriculum and he teaches this curriculum inside of the prison and they hold graduations.
And since he has been teaching this curriculum, they have not had any fights, any incidents inside of this prison.
He is an official partner of the Tupac Shakur Foundation, Tupac and Marvel Shakur Foundation.
And also shout out to...
Shout out to David Crowley, and shout out to David Muhammad, and Latel Taylor for assisting us with programming and going in and out of the youth detention facilities here in the state of Wisconsin, where we're able to go and work with the young women and young men inside the detention facilities in an attempt to assist them from...
you know, going back into the world and doing the same thing.
We have Peace Pole ceremonies.
We did a Peace Pole ceremony here right outside of the Running Rebels building off of Fond du Lac.
If you're familiar with that building, if you ride past that street, you will see the Tupac and Marvershire Choir Foundation Peace Pole.
And that is something that his sister created to say, hey, this is a designated safe space.
This is a space, no matter
What it is that you're going through when you enter this space, it is safe.
We want the youth to be able to come and play and do whatever it is that they want to do without having to worry about any issues.
And most importantly, we are always looking to work with community members.
And why am I mentioning this?
It's not a sales pitch.
It's not to to get you guys to buy in is to simply get you to understand the importance of legacy and understand the importance of.
What happens when you leave?
Who's going to control your narrative?
Who is going to be the person to dictate who you was, who you are and what you stand for, right?
Because when you put in a lot of work, especially to my community brothers and sisters and the activists and even the entertainers, people who has a vision, people who have a voice in a platform.
When you decide to take a stand and you decide to be so embedded in your community, you need to also be thinking about who's going to carry that on when you are no longer with us, right?
And why is this important?
Because when you look at the people who came before us, their legacy still lives on the things that they set in place for us to have, it still exists because there is people in place now.
And there was people in place once they transitioned.
who continue that fight.
There is people in place who are still fighting to make sure that we have what we have.
So if we're doing it at a political level and we're doing it, you know, at a level of former elected officials and people like that, we got to do it for the street politicians too.
And what I mean by that is a Tupac, right?
The things that he represented and the things for my generation specifically, because again,
We know that every generation has a leader from Noble Drew Ali, to Marcus Garvey, to Malcolm X, to the Black Panther Party movement, to Black Liberation Army, to, you know, Martin Luther King, so many people, right, Gaddafi?
There are so many people who came before us.
And when I was growing up, the last little bit of taste that we got was Tupac.
So for me,
It's important for me to assist with continuing that legacy because of the principles and the things that he stood for.
It's the same things that I stand for.
It's the same things that resonates with me.
When you go back and look at the interviews, everything he's talking about from Donald Trump to everything exists today, 30 years later.
And sometimes it gets drowned out by the rhetoric.
It gets drowned out by...
whether or not he's still alive or deceased and who played a part in the murder and all of this nonsense.
That should not override the impact that this man had.
He's literally sacrificed himself for the betterment of the people.
And we have to continue to do the work.
Right?
Obviously, it's a little bit different dealing with these entertainers now because a lot of them don't have a backbone and won't take a stance that's genuine to the people without there being a hidden agenda, which is why us, the community, the village, we have to make sure that we continue to do the work.
That's it.
That is what this is about us doing the work, right?
So the bigger question is what are we doing with Tupac's legacy besides selling nostalgia?
What are we doing?
If Tupac's music ever meant something to you, learn about the work that's still being done in his name, volunteer, share the mission, support the programs.
We also invite you, the foundation, we invite you to text Tupac 244321, that's T-U-P-A-C, to become informed on what it is that we have going on.
You can make donations, all of it, but at the end of the day, it's about preserving a legacy.
It's about continuing the work.
It's about giving these these babies and the youth something to look forward to And teaching them what a backbone is right and we have to go to break after the break We are starting with the word campaign But we're changing the arena today is the Wisconsin primary election day everybody sees the commercials everybody sees the yard signs, but what actually makes sense is whether or not they vote
in our campaigns, talking to communities, or merely advertising at them.
That's next.
Do not touch that dial, should Girl Jazz Tyler.
at the American Family Insurance Studio in the beautiful heart of downtown Milwaukee.
Happy Tuesday.
Listen, today is primary election day in Wisconsin, and the governor's race is one of the major contests on the ballot.
I'm not using this hour to tell anybody who deserves their vote.
Y'all should know that by now, true nation.
Um, I am just simply interested in the culture of campaigning, right?
Especially in communities where, um, trust isn't won by a 30 second commercial.
Okay.
A candidate can have the cleanest television ad in the world, but does that matter if nobody in the neighborhood has ever seen them?
Does a Miller move you?
A yard sign, a church visit, a barbershop conversation, somebody pulling up, knocking on the door.
Or a respected person in your neighborhood who says hey, I know this person you should you know hear them out So I have a question for you, right?
What actually influences your vote?
policy personality endorsements party community relationships or somebody you trust Hit me up a 3 3 2 1 2 1 0 1 7 no candidate speeches.
I just want to know who at what it actually means to earn your vote What does a person have to do so?
The reason why we are talking about campaigning is because at the five o'clock hour We got a Milwaukee legend flyer John will be in the building right if you are from Milwaukee And you grew up in my era or the era before me even now There's not one place that you have not seen flyer John from flyers to his outfits to him spray painting You know logos on a back of his head whatever it is.
He is simply like
a goat when it comes to campaigns and promotions in presentation matters.
So when we're talking about the election day in Wisconsin, I keep seeing, I've heard multiple things from multiple people, right?
Pertaining to millers, pertaining to, you know, whether or not someone knocked on their door, also pertaining to the amount of people who are not currently are not voting, right?
The fact that the percentage of voting is down and
It's a bigger issue at hand, especially for an election like this.
This is something that is serious.
I know a lot of times we get voter fatigue, but me personally, I believe that it's not necessarily just the candidates, it's the marketing piece.
It's the campaigning piece that cause people not to vote.
It takes more than sending a mailer or knocking on someone's door or a guard sign.
Or advertisements on the radio or TV right and although some of these methods do work We are seeing obviously a decline in voting and again I believe that it has something to do with the marketing piece with the campaign PC one thing about black people is if you have a campaign it doesn't matter if you're an elected official if you are campaigning for customers for your business Whatever it is we want to
We want to have a non-transactional type of interaction, right?
So when you're campaigning in certain neighborhoods, you have to be prepared to sit down and have thorough conversations with those citizens because they want to know why they should vote for you and they're going to make you work for their vote.
And I can guarantee you, especially when it comes to the elders, if you have not made a stop.
to come and talk to them or put up in their neighborhood to have some type of town hall meeting.
More than likely they're not going to vote for you because they are not on social media.
Yes, they get the mailers, but they're not on social media and they're not active outside.
So a lot of the advertisement other than what's on the television or radio, they don't see, which is why they want that old school interaction.
They want to be able to sit down and look you in your eyes.
Now you understand what I'm saying?
That's why campaigning is important.
They want to sit down and look you in your eyes and know that whatever it is that you're telling them, they can believe you and that you're and that's how you earn their vote.
So again, I want to hear from you.
A three three two one two one zero one seven.
Tell me what actually earns your vote.
What is it?
Have you, you know?
Whether you voted for someone on the common council, a state legislator, the governor's race, presidential race, whatever the case may be.
What is it that an elected official has done when it comes to their campaign that has caused you to be like, OK, you know what?
I'm going to go ahead and vote for this person because, again, we can't vote for someone just because they ask us to vote for them.
If I've never seen you, I'm not voting for you.
Period.
If I've never had an interaction with you, I can't vote for you.
Because when it comes to Wisconsin politics, because I'm not quite sure if I can trust you.
It's bigger than just the campaigning piece.
When I was running for office and we would hit the doors, remind you it's the wintertime.
So in the wintertime, it's a little bit more difficult.
It's different.
You have to be mindful of the weather.
You have to be mindful of safety.
Right.
Um, and it's hard to get people to come out and actually help you do doors.
But one of the things that I know from running my own campaign and helping other elected officials run their campaigns is that those conversations matter when you are campaigning.
Nobody wants you can't campaign, uh, a governor's race, a mayor's race, a state assembly's race.
You can't campaign with just flyers and just.
Advertisement on a radio and TV you have to physically go and talk to the people They want they want to see you face-to-face.
They want to size you up Especially the elder men they want to size you up.
They want to lick you in your eye Shake your hand and see if you are really about what you say Right and then who you have helping you campaign matters as well who you're around it matters
You want to get people that know the area, you want to get people that know the people that's over there, not again, not to persuade them, but to have real interactions.
Real interactions, right?
So, when we talk about promotions, we talk about campaigns, we talk about marketing, we talk about all of that.
Please understand me when I tell you, when it comes to
Anything pertaining to what I just mentioned, Milwaukee has top tier promoters, people who boost on the ground, guerrilla promotions, all of the above, right?
From the highest, of the highest political wise to the boost on the ground, everyday regular people.
And when it's something that we care about, again, think about, you know, think about the 90s.
or the 80s.
Think about the campaigns when Mike McGee senior was running for office or Mike McGee junior when he was running for office or when Lena Judge Lena Taylor was running for office.
Right.
They'll are Phillips.
First black woman elected.
Right.
Think about these prominent figures in our community and what it was like when you seen their campaign when they ran for office.
Even a Kalen Haywood junior K2.
The second I'm sorry K2 when he was running it was boots on the ground.
It was Non-transactional it was meeting the people where they are That's what campaigning is all about it doesn't matter if it's Politics doesn't matter if it's your business doesn't matter if it's a community event when you are campaigning you have to meet the people where they are right so when we talk about
Oh, nobody's going out to vote.
Nobody's, you know, again, we understand voter fatigue, but why?
Why do you believe?
I don't want to dismiss the fact that people going out to vote, I don't want to dismiss it in the sense of it doesn't mean anything because it does, but there is a reason.
There is a reason why other than the fact that they don't.
believe in the candidates because there's more than enough candidates to choose from.
I simply believe it's because nobody has made it.
I'm not going to say nobody, but certain individuals probably have not made it their job to go and visit these people.
Their campaign has not reached them.
So pivoting to specific campaigning when you are rallying behind someone.
You have to become a part of the campaign in a way that separates that campaign from everyone else.
That means that it's 24-7.
It doesn't stop with the social media posts.
It doesn't stop with the commercial and TV ads.
It doesn't stop with none of that or start.
It has to be day in, day out, the conversations you're having in a barbershop in a beauty salon when you go to the grocery stores, right?
When you when you go over your homeboy house or your homegirl house and y'all sitting down playing space It has that's campaigning right it has to be constant conversations But outside of campaigning you're not campaigning because you want people to buy in just your experience Right.
Yes, you can list what you've done and in your accolades, but you have to make people buy into you period as a human being
If I don't dig you as a human being and I don't feel like your character aligns with minds, then I don't care about what's on your ballot.
I'm sorry, your meller.
I don't care about what's on your flyer.
I don't care about none of it.
If I can't get the opportunity to, if I don't have the opportunity to fully see who you are as an individual, that will dictate whether or not if I vote for you.
The problem that we're having with this governor's race is there are so many people on both parties who are attempting to dictate the livelihood of the citizens in Milwaukee and they have not even stepped a foot in this city.
They have never pulled up.
Their campaign is reaching the city, but we have yet to see them.
Up until today, we have yet to see them, right?
Let's talk about it.
What is it that causes you to vote?
What is it that caused it?
What is it that wins you over right a 33212 1017 we got to go to break when we come back I'm connecting politics to Milwaukee culture before digital targeting before boosted posts before influencers all of the above
We solely depended on people who knew how to physically move information throughout this entire city.
At five o'clock, one of Milwaukee's legend of that era is sitting down with me.
Flyer John, right?
First, let's talk about why boo still matter when we come back from the break.
Don't touch that.
That should grow jazz Tyler.
1-on-1.7 is true to your girl, Jazz Tyler.
We are Live in Zyrec at the award-winning
In downtown Milwaukee, listen, today we're talking about marketing, we're talking about campaigning, right?
There is levels to promotions, whether it's your business, whether it's
elected official campaign, whatever it is, there is levels to promotion, right?
So here's the bridge between Election Day and my next guest's promotion is persuasion.
Whether you are selling a concert ticket, opening a club, launching a business, or asking somebody for a vote, you are trying to make a human being care enough to take action.
And Milwaukee has its own promotional language, right?
There was an era where you couldn't hide behind algorithm.
Somebody had to know which barbershop mattered, which beauty salon mattered, which club, gas station, neighborhood event, all of the above, right?
Which person can make people listen?
That wasn't random paper distribution.
At its best, it was cultural intelligence, right?
There was a whole era in Milwaukee, a whole time, the culture where there was groups of people.
and they were collectively and individually, mainly individually.
What I mean by work collectively is everybody was doing their own thing, but they were not getting in the way of each other, right?
So when you have a Flyer John or a KB the Playmaker or a Sir White, Sir Night Wings and Dragon or a Dracula, right?
Prominent people in Milwaukee history and culture who was...
Huge figure when it came to advertising marketing and promo They did it at such a level that it to the point where it became an art, right?
It became an art again.
It wasn't just standing there first and foremost I know shout out to sir Wayne because Wayne is that guy we got to get Wayne up here when you run into a flyer John or sir Wayne
They were not just selling you what was on the flyer.
They were selling you themselves their experience their personalities, right?
You pull up if it's a known concert or something that's coming to the city, you know who to go to you know who's going to have all of that information They were prominent when it came to getting the information out here and they still are Those that is the that is true Milwaukee culture.
That is something that I feel like we are missing today.
That is how you connect with people
on any level, right?
It's called social skills.
Social skills, that is something that this generation lacked.
So when we're talking about campaigns, we're talking about marketing, we're talking about promo, and we're talking about people who played a part in the Milwaukee culture when it came to, when it came to giving out information prior to social media.
Again, that is part of history that we cannot erase.
There were some very prominent people here who were who was putting in the work to make sure that the people got the information That was important the people having the information firsthand and is coming from a valid source is Something that's a part of the culture that we are missing today Social skills being able to physically walk up to somebody
Tell them why they should you know purchase a ticket to an event or simply just breaking down to them all of the resources and information that you have hey We got this going on that's coming up in about a week.
We got this happening in about two weeks and again It's not just entertainment is resources is elected official campaigns is all of the above knowing who to go to to get what information That matters because whatever information comes from the source
has to be valid.
There was a point in time where if if you don't see certain people promoting something, then more than likely is not authentic.
Now we live in a world where social media gets to dictate everything and people have no social skills.
Anybody can you know how many how many people get scammed on a daily basis by other fake promoters putting out false information.
creating falsified flyers and then getting money on the front end and the back end, right?
And that event probably has nothing to do with whoever it is that they're combining it with.
But we don't know that because we're going just strictly off of algorithm and not, again, social skills.
We don't live in a world anymore where people go up to someone.
and have a civil conversation about whatever it is that's happening around the city.
And again, why is this important?
Because this is how we get the information out.
Right?
This is how we get people to buy into whatever it is that we're trying to create as a culture in the city of Milwaukee.
Because I'm telling you, it was no feeling like leaving high school for the day.
and you walk outside and you see Sir Wayne nice and dragging outside with them flyers is going down.
I know that if Sir Wayne or Flyer John pull up with a flyer that got information on it, whatever it is, they don't even got to sell it to me.
I'm there.
I'm there.
Whether it's a party, whether it's a concert, whether it's a community event, whatever it is, because their name was attached to it and their name is attached to it, that gives it credibility.
That gives it a sense of, hey, I know whatever they touch or whatever they have going on is valid and I want a part of it.
That's something that we don't get that anymore.
And for those who was out kicking it, y'all know what I mean?
You come outside and all them flyers under your windshield wipers or on your door window, the car door window, the information, right?
Information.
That's what campaigning is about.
It's about building relationships and providing information in social skills.
Being able to be one with the people and meet the people where they are, right?
It's a part of our culture.
That's who we are.
That's who Milwaukee always has been.
So what does this has to do with politics?
Well, it has a lot because again, before we went to break, I was talking about back in the day.
Remember when our black elected officials was running for office?
Mike McGee senior Mike McGee junior Malalee a Cox judge Lena Taylor win more That was a big deal for everybody to be a part of the campaign Because we're campaigning for the culture and we're campaigning for the people So when you hear the word campaign you automatically think the politically correct version TV advertisement radio advertisement
Flyers, millers, things of that nature.
But you forget about the people in the barbershops, the beauty salons.
You forget about the Flyer John's in A Certain Night Ways and Dragon.
You forget about the people who really are pushing the information in spaces and crevices that other people may not be able to reach.
That's how you build a strong campaign.
Milwaukee has always been known in every arena to have a strong gorilla marketing promo style That's what makes us That's what makes us who we are right That's what makes us who we are and To be honest with you, I miss that culture.
I miss the culture of you know again whether it was somebody who has a business
whether it's somebody who was running for office, whatever the case may be.
I know that there are certain people in this city who has that information and they are working their way around, right?
And not just during campaign season, they're doing this 24 seven.
So these are people that you see on a regular, which makes them a trusted person.
Again, hey, if I walk up and I see that Sir Wayne got a flyer,
Don't even have he don't have to sell anything to me all he have to do is say hey This is what's happening And I'm going to buy into it just on the strength of it being him That's powerful That is powerful.
That is something that we have to get back to So I Want y'all to tap in with me a 3 3 2 1 2 1 0 1 7 right
The old school street promoters understand audiences better than today's digital marketers.
I want to hear from you.
Let me know.
Let me know.
Talk about
it.
All them baddest shakin' ass like a tamarind Shakin' it like a tamarind Like a chocolate like a Kit Kat Break daddy off a piece of that Floor riders set it low But baby, can't you drive it like a 6-4?
Drop it like a 6-4 Sure, that can't you drive a stick Better cuff your girl, cause I hear the lick Them country girls fine and they hella thick The ladies poppin' fast But baby, can't you pop it on me with no hands?
I'm in town
I'm just a city slicker kicking down southern doors
You say you got here from time to now, fifty-five.
But baby, you're familiar with sixty-nine.
It's more like a plan, I'm a Mac, baby.
Once you look, you was too.
Here's a rap, baby.
right height, and you're my speed.
I'm only here for the night, someone that's gonna be.
Because you got them cakes, baby
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Happy Taco Tuesday, Milwaukee.
Shout out to the chat.
What's up, Marty?
Shout out to Jasmine West.
Melanie Harper.
That's your mom.
That's your auntie.
Hey, TT.
She said, what's up, Meach?
Abstract nor says I feel a certain a at a certain after a certain age adult after I feel after a certain adult age You should know when elections are coming up with or without promotion campaign ads If you are just tuning in we have flyer John on here.
We were talking about the Milwaukee culture the levels of promotions campaigning Now we're sitting down with another marketing genius meet.
We was having a conversations about whether or not
People vote is dictated off of the information that they receive via marketing, right?
It are you voting for somebody that you didn't receive a Miller from somebody that didn't come knock on your door and have a conversation with you?
As we head into this last hour, I want to touch on something different.
What happened to the culture of campaigning, right?
When we're talking about elected officials when we have people who black people in the community who put their dollars together and say, you know what?
I'm either donate to the campaign or I'm gonna pay people to do Gorilla Street marketing promo, right?
Business owners, community members, whatever the case may be.
How do you feel about our people in the community putting together funding to assist with these campaigns on their own?
Not necessarily just sending money to donate, but hiring people to hand out flyers and making sure that the information gets out.
I think it's cool.
I don't think nothing wrong with that.
Either way, you
mean?
It's just really about who they support,
mean?
So putting the dollars together to hope somebody wins.
kind of balances out, I think.
You know, you want your views and your opinions to be matched with who?
So if you got the money to push a narrative, I think that's what you got the right to do.
To
it's still that free country type of thing.
You can do whatever you
Especially if it's coming in me.
there.
stay on 44 Berla, they haven't.
I haven't.
candidates.
They've been canvassing in my hood.
I mean, I ask the people, see if they, you know...
Let's see if they call in
two.
Tell us who been
1017.
Who have you all seen throughout this campaign?
We talking mellers, we talking flyers, we talking knocks on the doors.
All of guerrilla promotion, not just TV ads or radio ads, but who have you physically seen, whether it was them or a representative?
Again.
I live in the Rufus King area.
The only person, only people that came through was David Crowley people.
I have not received any literature from any other candidate, Democratic or Republican.
Not none.
Yeah, I think, you know, the Republican, they kind of waiting on the primary, so then they can go ahead and stay.
I think they got their dollars and they stacked up.
They ready to.
ready.
They trying to see who they got to go up against,
they start,
building their commercials and all of that.
That's that's how that marketing going to
You know, you just can't, you know, you want to put out some time, Tiffany stuff.
Yeah.
Before then, then you don't know who you going against.
And then that stuff might not work.
I mean?
Oh, she did a good job
And we're not talking about she can't, she couldn't persuade me to vote for her.
But it's just the point that whether you vote for her, Crowley, whoever else, we need information.
We need information about who we're voting for.
That's the most important thing so we can make the proper decision, right?
And when you have all of these candidates in a race and they refuse to send out literature or even show face, like, okay, and that's another thing.
She sent literature out, but I ain't seen her.
I mean, that's a key part, you know, of campaigning.
You know, shaking hands, being out in public and really letting the people ask you.
Well, the questions that they want, you know, they want to hear the responses.
You know, some candidates can be the same or candidate verse.
Yeah.
But, you know, they want to, I need you to tell me.
know what I mean?
That's how, you know.
It could be stubborn like that.
I need you to come to my house just because I know you care.
probably won't ever be over here.
That's how I am.
Come on.
Spending campaign dollars.
Let me see y'all in the hood.
Let me see if y'all stretch that far.
And
when I ran for office, I had to do that twice as much because one of my opponents, actually she won, order woman Taylor.
Her last name is Taylor.
So her date was sitting above mines on the ballot, which means that I'm not saying that that happened, but she probably got some of my votes too, just on the strength of the Taylor's Tyler.
Yeah, I mean, the way it set up this year.
You know what
saying?
That's cold.
up, the ballot set up this year, that's
cold game.
game, the way it's set up.
And if y'all want to see how it's set
vote.
That's the first thing I seen.
I was like, I've stepped in that
I said, oh.
That's who we are.
They playing
you said, we said the confusion of the ballot, like
we already got, if we already got Tom Tiffany supposed to be the, why is he even on this ballot?
his votes for the for the general election or something like what what with them votes count as right now?
Why is he even on
What would they account for?
because it says it right on there if you vote for the other party them the votes
gotta get counted for that party.
So it's like, okay.
Why is this party this party?
I got they candidate for the next election.
Come on.
Why is he even on this?
Come on.
So I mean, that's the confusion and stuff in them in a simple marketing stuff that you got to kind of know and see
You know, it could be the bait and switch.
That's how I looked at it.
You know what I mean?
But having my boy on there
positioned,
y'all want to see how the ballot set
I voted at Mary Ryan.
Oh, they gonna be there.
They got that money on.
They
finna make them campaign.
This is what we talking about.
You
You have to campaign though.
Like if you don't make these people campaign, they would not come to you have to make them campaign.
I'm gonna tell y'all how petty I am.
Y'all know I'm petty LaBelle, right?
Bronzeville Week, Bronzeville Fest, I kid you not, Ag's Orderman Chambers.
I had a stack of DC Crawley, David Crawley Flyers and I was walking past them all and I looked to my left and I seen a table for Tom Tiffany.
I'll walk right over there.
Do you remember I said that on
the June team?
On the June team?
stuff.
They be all at all our events.
mean, but he campaigned in
And I'm not making it a color thing, but to see black people at Bronzeville Fest promoting Tom Tiffany.
And let me be clear, because this has nothing to do with auto woman cogs.
They'll be even being over there has nothing to do with her.
But when we talk about trying to flip the vote or strong arming,
You know, knowing for a fact that this is not your
territory,
It's
I mean, because I say I seen it today, you know, no disrespect to the volunteers who love the volunteers at the voting polls.
But I'm at Mary Rhino for the Sherman Park.
it's it was more, you know, like white folks and
folks volunteering in the hood.
And that's that was that was some of the first things, you know, standing in line.
That was the first thing I seen.
And then, you know, I went to the ballot, but that
disheartening, but it was just more so like,
know, where's our
This is it.
And this is another thing, too, right?
Like some of our people do not have the luxury of taking off of work to vote, even though we know that if I'm not mistaken, correct me if I'm wrong on each.
But there was a law passed where people can take off to go vote and not be penalized, right?
Yeah.
people.
I
using that right now.
They pretty much say no, I gotta go to work.
Yes.
Yeah, I don't think they understand that I'm at work and Whether or not if their job makes them use PTO in or sick time in order to you know Take that have they or take whatever time they need to but I think a lot of it too again is pertaining to campaigning and
You know, all of that stuff.
Um, man, this is this is interesting.
This is Jasmine West says she's seen some millers in in there from Hong.
I ain't seen nothing.
You
hear me?
She is campaigning.
Um, Marty says, I want to do the women.
Well, whatever you want to legalize marijuana.
If he want that legalized, he should.
We'll be back.
We'll finish this conversation.
I want to hear from you.
A-3-3-2-1-2-1-0-1-7.
What determines your vote?
Is it marketing materials?
Is it the person physically coming to shake your hand, to endure knocking?
What is it?
101.7 is the
truth.
You are officially tapped in welcome back.
We are talking about campaigning and voting What moves you in order to vote?
What is it that a candidate has to do?
Is it millers?
Is it commercial ads radio all of the above?
We sitting here with the market and jazz meet Yes, you are I
just got some some game I mean the thing that that I need to see
need to see it all.
I need to see the commercials.
I need to see the materials.
I need to answer my dough.
I need to be checking my ring camera.
I mean, y'all need to kind of get in my nerves for me to vote for y'all.
know what I mean?
For my vote to go through.
I need...
me!
I gotta be like, oh, look at Dahl.
He everywhere.
Yeah, I gotta be like, I gotta be right on the street like that.
And they got a campaign going on.
They gotta do stuff out here.
I gotta be seeing yard signs.
Every street I turn for me to be like, okay, this is what we on.
So
that's what I mean when I say the community rallying behind a candidate to campaign like how they used to because back in the day, there used to be moms in pop shops that will have a watch party or somehow give food out to the volunteers, whatever.
Everybody is playing a part in pushing the campaign.
I mean, I think there is still, you know, to a certain extent, you know what I mean?
Just for me being behind the scenes, I think it's a lot of participation and I love it.
It's just at the same time.
on the higher level
the campaign itself.
needs to be somebody that knows what's
on this level.
You need to be able to, somebody in the campaign need to be able to check the street temperature
be able to say it is cold outside.
need to get out there and turn up.
See, and that, I mean, and that's, and you know, somebody mentioned to me that if black people show up,
We don't have nothing to worry about.
Yes.
Abstract North says Milwaukee has a low black voter turnout.
Some politicians feel they don't have to campaign in certain areas because voters aren't showing up anyways.
That is true, but one of the things I learned when I was voting, I'm sorry, when I ran for office, I had a lot of first time voters.
I had a lot of people who had their voting rights revoked and then give them back and people who just never voted before.
And it kind of shift my perspective, like, of the whole people don't vote.
People do vote.
It's just if they don't know who to vote for or if it's somebody they're not interested in, they're not going to vote because they haven't been sold.
But one of the things that I've noticed is when I would go to an elder's house, they want to sit there and have that real conversation with you.
They don't want no.
transactional, you know, here go.
No, they want to ask you, especially if you are the candidate doing doors or if you the candidate spouse or whatever, they want to ask real life questions.
And for me, that's how I dictate who I'm going to vote for.
Right.
I have to see that you have physically done the work.
I mean, you gotta have some PR going on for sure.
But
that prompter, gotta be well-written.
just sitting here thinking, like, you remember the Obama campaign?
What?
No, I'm just saying, like, you remember how much promotion and marketing that was?
But the thing that got me out of all of that stuff that Obama did,
was his speeches.
his speeches will make me vote for
Yeah, the way he talked.
didn't have to say nothing else.
I just had to hear him talk.
And that, like you said, that's what a win my vote because right now it's like, I don't, you know, I don't really hear
the talking, you know what I mean?
It's not really coming off like that's a lot of interviews,
know what I mean?
It's a lot of questions getting the same answers, you know, a lot of issues being brought up,
not feeling
feeling like somebody gonna take care of me.
Me, it's like, this campaign, I'm sorry, these elections have been completely different than any other select elections I've ever experienced because...
We know as a people who has done the work we know, you know all of that but the feel of it I've never seen so many people Afraid of allowing a black man to win this seat Like when you go and read these comments you should see it.
It's like we vote for the president
I feel the way it's going like come on.
That's our governor, but it's a it's a high-level sequence constant
But it's just, you know, the way they make it seem like, like, we can't hide.
Like, come on, man.
It's like, it's the president or something like, come on, boss.
Y'all see it now,
Yeah, you tell people you vote I'm you gotta you gonna have to go through the federal balance
get mine You know me me it just don't me tell you who I vote for yes
to, you know, withhold the information if you would like or share it.
But as far as the personal experience, um, I do believe that, again, for me, if I don't see the person, like if I don't get a chance to experience an in-person event that they're throwing a rally, um, or if I don't see them doing doorknocking or just have any interaction with them or their team at all, I'm not going to vote for that person.
I mean, I kind of enjoy the doorknock because it kind of let me know, like,
Who really
But you get my robot.
I need to hear you
I need to hear the level
addiction that you got.
If you know what you're talking
I need you to tell me something I don't
need to feel the swag.
I need to know that I need to feel it.
I need to know.
It's comfortable.
You need to feel comfortable.
like four years from now.
You know what I'm saying?
Or two years from now.
to feel like that.
What number was you?
You ain't holding
can tell you how that was number 62.
it's just more voting place.
It's more places to vote to, Jazz.
But, you know, just think about it like when we was really, my first time voting, I was voted for Obama, but...
it was lines out the door.
was part of it too.
Part
I mean?
But it's the campaign that draw people out, but that was a presidential election.
This is a primary.
I was just explaining to somebody, they're like, the general election gonna be way more
mean, you can follow the money, Marty.
Jasmine West says, what moves me are action plans.
They have for kids, elderly, and best.
That point right there.
And one of the things that I am, the only thing I'm disappointed about when it comes to this race as far as expectations is, and again, it's gonna sound like I'm biased, but I'm just being honest.
Probably is the only person I've seen address mass incarceration.
Everybody knows that that is an issue for the state of Wisconsin incarceration period, right?
Especially in the city of Milwaukee, especially when it comes to the youth and the amount of money that is spent on people being locked up like while they're actually there is expensive.
Nobody has talked about that.
Nobody has talked about the mass incarceration piece trans taking the inmates and transitioning them back into society once they are free again.
Then you have the other candidates who are trying to get rid of the choice program.
The health care as well.
If I'm not mistaken, Tom Tiffany is looking to get rid of childcare, EBT, all of the above.
I think the, you know, the defund the police and the mass incarceration stuff has gone by the wayside just in the elections because we still seeing people get killed by the
Right, they don't even...
Like, whatever you talking about, which the dogs just died
ago.
So why we even talking about this?
Y'all ain't, we had a whole Black Lives Matter, a whole defund the police, a whole epidemic for this.
We rioted, I mean, at least here for sure.
But in everywhere in the country, so it's like, and then you still see it,
matter.
Then you bring ice in here.
to do some other stuff with the other people, the people that's kind of helping our side.
own, you know.
So it's like now you, all the brown and black people getting, getting the whipping.
Basically.
So it's like, who, who really going to take up for us in this sense?
A north side ward had an extreme low voter turnout for a local election a few years back.
People in the Rufus King ward always show up though.
Um, he also said, and it's likely due to Rufus King having a lot of homeowners.
That is true.
I do agree with that.
Um, Babar says, Jazz, would you ever run again?
Absolutely not.
Absolutely not.
Uh, probably not because I don't want to serve my people, but I understand now that I don't need a seat to serve my people.
Um, I think that me working alongside specific elected officials and being that bridge.
It's more effective than me being confined to a seat because what happens is the reality is When you're in that position you have to pick a side and whichever side you pick it comes with you know a lot I am not a politically correct person and sometimes the things I say is not the most popular some people, you know, I like it ruffles feathers
And that doesn't work well a lot of time in politics, because if you don't play their game, whichever game that's being played, if you don't play it to a certain degree willingly, then, you know, there are some issues.
I mean, I think I have a certain level of charisma.
I wouldn't say I run, though.
if I get picked, don't be mad.
101.7 the truth that you girl, Jazz Tyler, we are live and direct.
You are officially tapped in.
We are talking about the elections and campaigning and all of the above.
What is it about elections that will move you and cause you to vote, right?
Prior to break me and Meach, we're sitting down discussing some of the things that make or break us, our decision.
And mine is I have to see the person.
up close and personal.
I gotta look you in your eye.
I gotta shake your hand.
I gotta get a feel if you finessing or if you telling the truth.
Shout out to the chat.
Let's see here.
Before we went to break, Babar asked me if I would run for office again and I tell him absolutely not.
I do believe the work that I do now is more impactful and I can get more done versus sitting and being confined to a seat.
It doesn't mean that I'm not working with elected officials behind scenes and trying to push and fight certain things, but me personally, I am just not a politically correct person.
And I learned that about myself when I was running.
When I ran for office, the thing that I loved the most was having conversations with the people, especially the elders, because they've been around the longest and they have a lot of knowledge.
Um, so they were able to provide information that other people could not provide.
And when you sit down and talk to them, especially the elders who live inside of these, um, assisted, uh, living facilities or the 55 and older, they go through a lot of things that people don't know from bedbugs to people still in the cars, all types of stuff.
So just having those conversations with them is, is again, something I love.
Marty says, uh,
Jazzy, I will campaign for you.
No doubt.
Thank you, Marty.
I appreciate that.
I appreciate that.
Um, Jasmine West says anyone ever experienced candidates knock on apartment doors or door bills or stand alone homes.
So the apartment door knocking is a little tricky for me.
Um, primarily because if you are, well, first and foremost, you have to have permission from whoever the property manager is or the homeowner is.
I'm sorry, the property owner is in order to even access that building and do door knocking.
And then even then it is effective because you're able to knock out multiple units at one time.
But I think the smart thing to do would be to if it's an apartment building that has a community room host something small and therefore the residents if not Do something if it's warm do something outside if it's cold do something in a rotunda, but just do something to where You can you know have multiple people be talking to multiple people at the same time
But bar says now you jazz now you tell me geez regarding your questions to running again.
Nope.
I can't do it.
I cannot do it whatsoever Marty says roll out.
We miss you meet man.
Listen, I be trying to tell him I be trying to get me some each is a busy guy now man.
He be he be gonna go um But again
Earlier today we have flyer John on right flyer John is someone who is prominent in the Milwaukee culture I was super excited to sit down with him He is a person who goes overlooked and we were talking about campaigning and what matters the most and the fact that people actually think that Gorilla Street marketing promo Is not effective whether it's with elections whether it's with the business or whatever Me personally if I don't see it.
I don't believe it
If I don't see any of your marketing materials, no matter what arena you are in, I don't believe it.
Specifically when it comes to elections, I have not received a mailer from any candidate other than David Crawley.
And I'm not being biased or funny, I'm telling the truth.
I haven't gotten a mailer, I haven't received a flyer, I haven't received a knock on my door, I haven't received even the texting, right?
You know how they send out text alerts or...
information in the text messages to remind you to vote for this specific candidate.
I haven't received none of that.
This whole election cycle with the governor's race has been different.
It felt different, right?
Um, yes, we see people rallying around specific candidates and so on and so on.
But the point that I was making to meet earlier was, um, the fact that certain candidates refused to cater to the city of Milwaukee.
And what I mean by that is we are the biggest, the largest city in this state.
We deal with the most when it comes to crime, poverty, all of the above.
And because they have made up in their mind that black and brown people don't vote, they just automatically became arrogant or assumed that they don't need to cater to specific areas in the city of Milwaukee because we're not going to get out and vote.
And although that may be the case, to a certain extent, understand that there are still people who want to hear from every candidate.
Again, even if you have, even if my mind is made up, it's just the fact that you didn't send anything to educate me on who you are, right?
That's voting.
That's campaign 101.
You can't flip votes.
You can.
There was still enough time to say, hey, the next couple of weeks, let's hit up these areas.
Those candidates that they're running against haven't even stepped a foot in Milwaukee.
They have not came down and said anything other than Crowley.
I haven't seen them.
If I'm wrong, somebody please correct me for real.
Self-accountability is real.
I don't want to give out the wrong information, but to my knowledge, no one has been in Milwaukee except for David Crowley.
And this is the largest city throughout the entire state who deals with the most.
So you can sit back and say I'm voting for this person or I'm voting for that person But that person hasn't even took the time out to come to where you are to meet the people where they are Again, that may not be what you require, but that's what I require personally Even if I don't get the opportunity to meet the candidate give me something to work with Give me something to work with instead of saying hey
Well, don't worry about that area.
They're not gonna vote for us or Don't worry about that area because someone so I already got it sold up Man, I don't I didn't care.
It was when I ran for office.
It was eight people running We boost on the ground.
We in the meadows.
We everywhere No door goes unterved.
We're knocking on every single door even if people say Hey, I'm voting for this person.
Okay, fine
Can I still have a conversation with you?
I still want to leave my literature with you, whatever the case may be.
I just think that campaign-wise, there wasn't a lot that had went into the face-to-face marketing or campaigning with these elections.
A lot has been social media driven, radio advertisement, TV advertisement, all of the above.
So let me take this back.
I just had a brain fart.
I did remember that they did do the debate at Marquette University, but be realistic.
Ain't none of us pulling up to Marquette University.
I'm just being honest.
When we are talking about the governor's race and we're talking about issues in the city of Milwaukee, the people is not coming to Marquette University.
And it's no slight to Marquette University.
That is the truth.
That is the reality.
There should have been a neutral out of all the places in Milwaukee.
Marquette University should not have been the place where they decided to host a debate.
Not even a debate because that was a forum, but that was the only time you've seen all the candidates, the Democratic Party, in the city of Milwaukee.
Outside of that,
We've only seen Crowley.
We haven't seen anybody else around here doing anything.
And maybe they feel like they didn't need to, you know, to a certain extent because he's the county executive.
But again, whoever is running their campaign, that's not smart, right?
There are people who are automatically going to vote for whoever it is that they saw just on the strength that this candidate came and took time.
Even if you don't see them, you see a representative.
That's how it's supposed to be make earn my vote Treat me like my vote matter like every vote counts because I'm not going to vote for you just because you're black I'm not going to vote for you just because you're from Milwaukee.
I'm not going to vote for you just because you say you want to defund the police I'm not going to vote for you just because it sounds good
I need a full understanding of who you are as a person, what your character look like, what your heart look like, what your family look like, how you treat your wife, how do you treat your husband, how do you treat your children?
How do you treat the people?
What work have you done while you were in the position that you are currently in?
These are the things that's going to dictate for me personally on who I wanna vote for.
Aaron is him said jazz was no souls to the polls since 2024 for me Jazz acts anybody hear anything from souls to the polls man like and see I I'm not out the loop.
I'll be in a way but out the way but to your point like I Haven't seen any of that.
I haven't felt the big push like when it's a presidential election That's what bothers me That is what bothers me
We have to take the local elections as serious if not more serious Because this affects us this impacts us directly The person we put in the governors.
Okay, so and then to the people who say they don't vote Okay, if you are feeling don't complain because that's a part of partings if you want marijuana legalized Don't complain because that's a part of that process.
There are so many different things
There are so many different things that that's tied to the governor and what it is that they're supposed to do as it pertains to the citizens of Milwaukee and what it is that they want done.
So when we talk about campaigning and we talk about the field of elections, this election in particular, Crowley did his thing, Hong did her thing when it came to campaigning, but Crowley reached the people more.
And really, like us as a people, I feel like we could
We could have done more.
As much as we did when Kamala was running against Trump, it should have been that same type of energy.
The souls to the polls, the party buses to the polls, whatever it is, it should have been that same type of energy across the board from everybody in Milwaukee.
Like we should have not not the official campaigns.
I'm talking about the people outside of the who actually work who actually are working on the campaigns.
There's still stuff that the citizens has has to engage in and be a part of as well But Bar says I believe in you jazz you just need the right people around you even though you and I buff heads every day but bar don't nobody bump heads with you you bump heads with yourself Ain't nobody buff heads with you but bar, but you know what?
Um, I'm not running again.
I don't put I'm not putting my name in a hat.
I'm putting me's name in a hat
Me's running for office, man.
No, just man.
I know it.
I know it, Me.
Outta Papi.
We are
talking about campaigning in these elections man listen If you are not if you are a transactional person you will not get my vote if you all you do is social media ads and
TV and ready you you will not get my vote if I didn't receive a yard sign a Miller literature door knockings You will not get my vote.
That's an any election point blank and period shout out to the chat Marty says I see less cops in the hood than the suburbs suburbs Gone with that defund the police mess Aaron says better fun 12 more training and accountability before the boys in blue
Um, but bar says jazz.
We got to tap in.
I'll bring out the new book for the people listening.
So as far as the defund the police, um, you know, rhetoric surrounding, I mentioned this before last week, um, as much as that sounds like, you know, a bright idea from based off what that specific candidate said, that is not a reality.
The fact that she wants to get rid of parental choice for those who missed it yesterday, we sat down with Dr. Howard Fuller.
We had a conversation about how the parental choice started with him in the late great Polly Williams and why it came about to begin with.
And we have people who are attempting to remove the parental choice program completely, which is a problem.
I am a parent who benefited from that.
I had three children in three different school districts, private charter in public, because my children learn different, they have different personalities and different skill sets.
And I tried the one school for all and that did not work for me.
I had to send them to three different, listen, I was waking up an hour and a half before work, okay?
Spending an hour and a half before work to drive them to school and then taking an hour and a half after work to pick them up from school.
That was a sacrifice I made because I needed to make sure that I personalized my children's education based off of the environment and the resources.
What works for one student may not work for the other.
So as a parent who benefited from that to hear, and I still have a nine-year-old, I have two adult children now, 19 and 18, but I also have a nine-year-old, which means that that still could impact me.
So these are the things.
And again,
I mentioned it earlier before a break as well.
I have not seen any other candidate other than DC talk about the mass incarceration.
And if anybody want to say that's not a factor, that is a lie because we know all about it here in the city of Milwaukee.
We know about it throughout the state of Wisconsin period, especially if you're a black man.
That should have been at the top of the list for every candidate to speak about because that is a reality that we're facing here in the city of Milwaukee, right?
Erin says you can vote as a felon just not one probation or parole Listen if you can vote Go vote I'm not telling you who to vote for we didn't spend the whole time talking about it because we know what it is I just want our people to take this and treat this like the presidential election because this impacts us directly
You understand?
If you are not clear on what the governor does, go look it up.
This isn't an ordinary race.
And depending on, remind you, we are in a certain era.
Depending on who becomes governor is going to dictate your livelihood.
I'm telling you, gotta pay attention, man.
We gotta start putting just as much effort into the local elections as we do the presidential elections.
And to the other candidates, I'm not talking to DC, to the other candidates.
Y'all, to me, y'all just prove that y'all don't really care about what's going on in Milwaukee.
Huh?
Yeah, she was sending out mailers, you know, all of that stuff.
But again, who has made a stop other than that forum down here?
Somebody tell me if I'm wrong.
I'm waiting a 3 3 2 1 2 1 0 1 7 hit the text line hit the chat But tell me if I'm wrong.
I have not seen any other candidate outside of that form show up in Milwaukee or Milwaukee Surrounded areas Aaron said if you ever decide to throw your hat in a race I'll vote for you Jazzy.
Thank you.
I truly appreciated but Politics on that in that's not
You know, I'm not beneficial in that way.
I'm beneficial in this way.
I'm beneficial when it comes to working alongside certain elected officials to get the job done.
But that means a lot because I am a person who ran and every vote does count.
Jazz West says that Dr. Howard Fuller interview was insightful.
And you know what?
That's exactly what we were trying to do jazz for real because a lot of people again, especially if you are a parent who have students that's in middle school and high school and their athletes and they're going to these private schools.
The Martin Luther's and the other private schools playing basketball and football, that parental choice option that affects you.
Right.
We were talking about that yesterday that affects you in the event.
That it gets pulled that means that you will have to pay out of pocket for a private school You will have to pay that tuition some of these schools to wishes is like 10 bands 15 bands depending on Where your child goes and some people make may can't afford that but to the mother or the father Who lives in the outer city again outer city were left out of everything to the mother or father who lives in the outer city
That may be their child only way to escape reality and actually have a successful life.
That may be the only way they can get a scholarship, right?
So again, when we're talking about voting, we're not saying, hey, we're pushing you to vote.
We're trying to force you to vote for a specific candidate.
We're saying, listen, there's some real life stuff going on around here, man.
Hey, hey, man, say, man, listen up.
They trying to get rid of the parental choice program, right?
They say in the same breath.
They say take away parental choice program, but NPS is horrible in the same breath confused That's not confusion.
I don't know what that is.
Why can't we have options?
Right the housing y'all been I'm telling you I downtown Milwaukee Not even just downtown certain areas of Milwaukee are starting to feel like downtown Atlanta
And if you've been to downtown Atlanta, you know exactly what I mean.
I have never in my life seen the homelessness crisis up close and personal.
And this is no slight to the mayor or the county exec or any other entity who have been working effortlessly to try and make sure that they combat this, but it is the truth.
Housing is an issue because majority of the people that you see are veterans are people who have mental disabilities, right?
That type of homelessness so when jazz mentioned earlier that she want to see somebody do something for the vets I agree I Agree Part of being an adult is making sure that the environment you bring your your children up in is Safe and conducive not just in the home, but in the city Right.
This is the elections.
This is how we become a part of making decisions.
This is what adult looks like
You can't say you don't care because if you don't care then you should not have an opinion or a complaint about anything moving forward period Bobar said to Aaron, it's okay, but you still get to enjoy the benefits from me in office Aaron you better vote for Listen, I can't tell you who to vote for But what I will say is this is an important election and
Whoever becomes governor next is going to shape this city in a completely different way and Yeah, we gotta we gotta do better man.
So again, thank you all so much for joining us tomorrow
Y'all haven't been paying attention, man.
We doing this for the culture.
We got the legendary Sandra Dee, man.
If you from back in the day, you know who Sandra Dee is, man.
She was whipping and let me tell you something.
We talking culture, okay?
We gonna have Sandra Dee on here tomorrow.
Followed by Thursday, I am introducing my newest segment, Ladies Night, with my best friends.
I'm gonna invite y'all to my personal life with my friends.
Let's talk about relationships and sisterhood.
All right, shout out to MJ.
Happy birthday, MJ.
Why don't y'all check this record out.
Do not forget to hop back in tomorrow.
Tap back in with us.
101.7 on Truth Monday through Friday, 4 p.m.
to 7 p.m.
It's your girl, Jazz Tyler.
Thank you so much, Milwaukee.
Go get them tacos
and margaritas.
Peace!
Those ain't my shoes under the bed Don't even try to explain Whoa, yeah, you been movin' different lately Phone on solid screen face down daily Singin' side, run away from me Now it's makin' sense, yeah, it's all too crazy Yeah, got a sin in the air I don't wear In that size right there Yeah, that ain't
Pick em up
yeah i know they ain't mine now you got me questioning all this time trying to play it cool but i know what it is ain't no way i'm mistaken is those in my shoes under the bed yeah those ain't mine got me in my head overthinking again but i know
my shoes under the bed don't even try to explain tell me straight all them lies just to keep me in place
time
gave you space you gave my spot
You ain't even got to say none, because I see it.
We are live and direct welcome back if you were outside Milwaukee during the era where street promotion really moved this city chances are you saw the work before you knew the man from concerts to club events campaigns flyers everywhere to logo spray painting on the back of his head in his fit.
We are talking about none other than the legendary flyer John.
a Milwaukee name associated with Gorilla Street promotion and getting information directly into the people's hand.
What's up, Flyers, huh?
Nothing much.
Oh, yeah.
Actually, I took a trip down Chicago and took a ride with Reggie Brown.
What
That was 1981.
Come on.
When I went to the new edition concert, went backstage with the new edition show and all of a sudden.
Reds took the new edition.
They taught me how to do it.
That's when I got started.
know it.
Oh, yeah.
Oh, it was a it was a nice constant and all.
every I know every aspect, how you got started.
And then he showed me a lot how to get started.
Yeah.
you can say from 1981 to 1985.
then?
The city showed me a lot of props.
That's why I ordered me a new got me a new teammate now.
Name is April.
Well,
Yep.
She just, you know, I hope she didn't leave because I
I had worked with mostly.
Oh.
I'm going to say from.
When I know a couple of names, Steve Trotter, so yeah, I'm promoted like a whole bunch of concerts like the key swag.
Yeah.
True Hill.
Yeah.
Casey and Joe
Joe.
Donnie Donnell Jones.
Yep.
So I mean, go back to history.
He told me, he sat down with me and told me, man, you gotta slow down, promote these shows sooner or later.
When you get ready to promote these concerts, make sure they pay you.
Yes.
And make sure they give you some.
He's passed her tickets to every show it is.
venues.
Like the Milwaukee Theater, Riverside Theater, the Bradley Center and all of them.
Not really.
That's right.
I can recall the last one that I had to pay to go into that was.
the young GZ and, man, when I went to a young GZ concert at the Real South Theater, I feel that I didn't get what I needed until I had to pay to he didn't show up.
You know, and that really hurt it.
Yeah.
I'm still am, you know, I'm actually promoting this.
Free concert coming up.
Yeah,
That's a free concert at the High Davidson spot coming up August the 16th.
And that's going to be nice at 10 in the morning, 7 p.m.
and night on Sunday.
Hey, I got help now.
I'm gonna do it by myself.
that's only the help I got.
You know what I'm saying?
And I hope she didn't leave cause you know, I hope she didn't leave.
Culture histories, I'm trying to reach out to all the high schools.
Yeah.
Tell them, look, I'm looking the sign, looking to bring somebody else on and help me put out these flyers.
Yeah.
Anybody that passed 12th grade, come on and join me.
all the help we can get.
That's right.
That's what I'm playing on doing.
It's real strong because we're going to need all the help we can get.
You know, like I said, a person got to go all the way through to upgrade history.
They want to come on board.
Just come on.
Just come on.
Oh, if they need me to, hey, I'm on.
Yeah.
Actually, one lady owned a restaurant on North Avenue.
She came to me wanting me to try to fly this.
And that's when I started doing
Yeah.
Oh, you know, anything coming in my hand, you got to pay me for me to do
only that, I told my girlfriend in April.
They got to pay us to do the work.
If you don't pay us, we're going to put it back in your hands.
Correct.
Yep, I am.
Hold on, social media?
I got all my stuff on Facebook.
Because right now, that picture that you saw me in April, that's our new flyer picture.
Got
Yeah.
And she an R&B artist singer.
She the best number one R&B singer.
She can sing too.
Yeah.
about to grade promote her album too.
And she's a barber.
The number one barber in the city, Milwaukee.
Is she a barber?
Oh yeah, she can cut some hair.
She'll lay it down on you.
Yeah, she good at it too.
He's a number one barber in a number one.
I'd be singer.
Yeah, she can sing up but off.
I went one to do that when I was little so I can pick up all the concerts.
Yeah,
because I like how some stars.
I'm saying, our show's gonna be picking up, so now they do.
True,
Yeah.
You know, that's legendary.
That's a part of the culture.
There was nobody else doing that but you.
When we seen you moving around, you had to spray paint in your head, you had it on your clothes, like a walking billboard.
Walking advertisement.
We got Flyer John in the building.
We gotta go to break.
Do not touch that down.
When we come back, we're going to get into the science of the streets.
How did you know where to go?
What time to be there?
Which side of town mattered and who had influence before anybody had analytics?
Flyer John is in the building.
We're going to talk about it when we come back from break.
Flyer John, before we go to break, quick question.
Are you choosing promotions, street promotions or social media promotions?
Street promotions.
I get out here.
What's important about it?
I need to know everybody.
I need to know everybody know me.
That I'm out there.
Yeah.
If I'm not out there, people are going to be looking around saying, where's Flyer
Johnny?
Where is he at?
Is he out there hiding?
They need to know I am out there doing the job that I supposed to be doing.
yeah, I'm out there.
Yeah.
Which is that you outside sometimes you can't be a difficult person to find, but.
We know that you get it in that you, again, have been a part of Milwaukee culture for a very long time.
So when we come back, we're going to get into it, y'all.
We're doing it for the culture.
We're giving out flyers.
We got Flyer John in the building at Chigurro Jazz
Tyler.
We do it for the culture, right?
And we have one of, uh, Milwaukee's historical figure, man.
Flyer John is in the building.
Now, if you come from this era...
My era, the era before me, there is no way that you've been around the city of Milwaukee and have not seen Flyer John, right?
From the spray paint in his head to the spray paint on his clothes, to him, you know, passing out flyers, whatever the case may be, he is a walking billboard.
And we also have his wife, April, on the line.
April, are you there?
Yes, I'm
here.
Yes, I want to give a special shout out to flyer John for working the balls off of me passing out those flyer.
So first and foremost, congratulations, Flyer John, on not only just having a companion, but the fact that you have help.
Because we've seen you throughout the years do this a lot by yourself.
April, can you talk about the process of how you guys make this happen when it comes to guerrilla marketing in the streets?
Yes.
So we go to local businesses.
Some people do reach out to us on my platform, my Facebook, my Instagram, and they, you know, they ask us, can we pass out a certain amount of flyers?
We give them a price rate and we're going to pick up the flyers and we, we go to local events like State Fair and we just pass them out and get them all gone in the day or two.
Well, it all depends on what's going on in the area.
Like Jazz in the park will hit up that area.
Jazz in the park is going on at that moment.
Any big concert that's going on at that moment, that's when we'll hit up and he does move fast.
Absolutely.
Actually, I look at if I knew if it was a it's a lot of stuff going on in private shops or clubs, I stand in front of a club and hit them when they going in or coming out.
Yeah.
I give it to him when I'm standing right outside on the side of the club, like every night.
Yeah.
I go in the club and I look in and I know it's packed.
I hit them up and I hit them up going
Well, every time I go to a concert, I keep a count.
I write it down on a piece of paper.
I'll count how many going in or so if they don't sell
good.
I had to keep on, keep on pushing the flowers out there.
Got you.
And everything.
And they not selling good.
Yeah.
That's my mistake.
selling good, I keep on working at it.
Milwaukee?
Right now, they're telling us that um, flyers are not popular no more.
A lot of people are destroying the, uh, the flyers or throwing them down.
Um, they said that everything is on Facebook, but not everyone watches Facebook or Instagram or YouTube.
So I think that the flyers are still important.
Absolutely.
And I believe that too.
It's nothing like, you know, something being in your face, right?
Again, it's the, it's being excited, you know, about.
seeing the flyers and who's all coming.
But most importantly, just getting the experience overall.
So earlier, you guys talked about moving around throughout the city based on, as far as promotions, based on what's happening in that area.
So you used an example of like, jazz in the park, right?
When you are marking in an area like a jazz in the park versus an area like 76th and Good Hope,
Do you find that you have to take the approach or take a different approach in two different areas?
Most
of the time, the approach is the same.
Sometimes the crowd are different, like jazz and the park.
We have an older crowd, so we do it a little less talking.
They breathe, you know, the young people, they would, you know, what is this for?
What do you have going on?
And we would have to explain that a little bit more to the younger crowd.
You can see in Chicago, when I'm in Chicago, New York, when I'm traveling out there, people show me mad love.
When I went to Chicago, help this one dude pass out his Cincinnati Flyers.
Yeah.
Turn around.
Somebody came to me and gave me a.
$50 bill on Chicago.
You got mad when somebody gave it to me.
They came.
My lot of people, when they were leaving, it was an R&B rap concert with it.
Saw and pepper.
And Queen Latifah.
And all of that.
I seen one of the rappers.
They knew me off the back.
I think it was saw and pepper, Queen Latifah.
And then they said, flyer John, ain't you coming in?
I said, I can't.
You see, you see this?
It's just this promoter, Cincinnati promoter.
Yeah.
He didn't want me to go in.
They said, Flyer John, you know, we got backstage pads.
We got you.
So we had one for
him.
But they said, no, because
he
hate.
And a lot of people was leaving out from it.
Walkie knew me.
Sam, here Flyer John, here's your soda.
Here's you two sodas in a bottle of water.
Yeah.
And you're $20.
Yeah.
And
you some popcorn.
Yeah.
You out here busting your butt.
Yeah.
Put out these flyers.
Keep up the good work, flyer John.
Yeah.
You always out here breaking your back.
Yeah.
Let these Chicago people know who you are.
breaking your back.
My favorite club that was popping was Savoy's.
OK.
And the Onyx 502.
Yeah.
Mrs. A.R.J.
Diamond in.
Yep.
Oh, I remember when I went to Diamond Inn, went in there, stopped passing out, flyers inside and out.
They said, flyer, John, come on in the building.
Had this.
Here's some free food for you.
Here's
your bottle, wine or can or soda.
Yeah,
they show me mad.
Look to my going there saying, here's some here's some flyers and 50 bucks.
And then all the other clubs I go into.
They said, look, flyer, John.
I don't got no money.
Would you still pass on fire?
I said, no, I'm passing on fire
You got to pay
because I'm not going to do it.
right.
You fooling the wrong person for that.
Yeah, they do.
They show me mad love.
And that's what I like.
like people that's going to pay me put out their flyers.
And like I said, me and April, we ain't gonna.
We ain't going to put out the fires for free.
You got to pay us.
pay, either pay or move around.
man.
OK, check this out.
Oh, tell your truth.
He had all the good shows.
Only shows I had was, um, Donnell Jones.
I had Joe to see.
I had I came from Empire.
Yeah.
I had, uh, Whitney Houston.
Yeah.
Then, uh, I had Mary J. Blight show.
Okay.
And, um, I had mostly ice cube.
Yeah.
When he came to the rave.
Yeah.
I had Trey Song show because Trey Song's called me up.
Yeah.
Imagine Trey Song get a phone to his man and say, hey, I need fire.
Johnny passed
busting his butt.
Actually, we bumped heads at a at this one concert with Drew Hill, new addition and all of them.
at this at the walk theater.
Yeah.
He thought that I was trying to steal that constant.
He said, uh, move back.
He's back.
I was going to try to steal that one.
I said, no, I'm about to get that one.
Yeah.
And that's when I
said, no, man.
He is trying to get me to help him pass out.
I said, no, you got to at least pay me.
Yeah.
Hey, tell it to.
I was supposed to be putting promoting that Mike Epps all sudden.
I ain't seen him pass on no files at the Mike Epps or a new edition concert.
None when it came here.
I don't think he ain't been feeling too well.
It's he ain't been doing his job
now.
whoever want that concert promoted man, April to do it.
us a
now.
We are
out
there.
We are out there.
Call us up.
We are free.
We are ready.
Yes, we ain't
no more.
None of us.
It's a new street
team hustlers out here.
Leave me.
Yeah.
Okay.
Yes, I have a record out called AT The Barber.
You can check it out on YouTube.
It's called Love is a Drug.
Me and John will be in the streets working very hard to promote.
And if you need any help, you can just hit us up on Facebook at April Esconosa Smith at Facebook.com.
And you can also hit up Flyer John
Actually, we're going to be out there among her album.
Like I said, her song is fire.
said, the songs on fire.
Y'all
y'all got to pump that.
Well, thank you both so much for joining us.
Before you walk out of here, Flyer John, I just want you to know how much Milwaukee love you.
I know personally from growing up, watching you do everything you have, knowing you are a part of Milwaukee history and Milwaukee culture, no matter who, Phil, whatever.
But we're here to recognize that you've done a lot of work.
That's all right.
I'm here.
I'm here to stay.
said, tell you to when in Chicago, let y'all know.
Milwaukee for the takeoff Chicago.
We for the we for the go to Chicago stop a movie.
We're going to bring a.
that's all we got.
Chicago.
One-on-one point
Happy Tuesday, Milwaukee.
Welcome back.
Listen, we had a special guest.
Flyer John was in the building for those that know, man, listen, if you know, you know, again, we do this for the culture.
We're going to acknowledge the people who are a part of Milwaukee history.
And earlier we were talking about campaigns, you know, not just political campaigns, but whether you own a business whether you're running for office, whatever it is There has to be a campaign and there's levels to promotions, right?
There's levels to promotions and if you grew up in the city of Milwaukee There is no way that you did not know who Flyer John was, right?
So I want to explain Everybody that's over 30.
I want to explain something to the younger listeners
Before Instagram before event pages and group chats We talking about flyers under the windshield wipers, right posters in the barbershops and salons Radio drops DJs clubs hosts record stores word of mouth all of the above when we talking about campaigning That's that's what Milwaukee culture was right promotions And to be honest with you
I feel like this is something that we have to get back to not to say that it's not happening anymore, but it there was just a different feel in the city culture wise during the time where everybody was doing gorilla promotions and Flyer John wife says something that's very very crucial.
She said a lot of people think that flyers don't work anymore that flyers in posters
Don't work.
People don't pay attention to them.
They throw them away.
All of the above.
Listen, it works.
No matter what arena you are in, guerrilla promotions still works.
Don't care if you don't hang on to the flyer initially somebody is paying attention to the flyers to the posters to all of it So the reason why I mentioned as because a lot of people that own businesses or younger entrepreneurs They are kind of in this mind frame that all of the marketing has to be done on social media All of the campaigns have to be done on social media.
That is not the case
Right.
Yes, you do need to have marketing on social media, but you also need to build that campaign from a gorilla streets promotion point of view.
And to me, that has always been the most effective, although social media is great and it helps do the work 10 times more.
There's nothing like physically going to up to someone.
You know, having that interaction that's non-transactional, providing them with the information and then just creating that experience.
So this prompted me to think about some things.
Last Friday, we had the Friday kickback.
We had some good conversations and memories where we were talking about what our childhood was like.
You know, growing up in the city of Milwaukee, what that felt like, what it looked like, all of the above, and it had me thinking about the history overall.
And since we're talking about promotions, we're also going to talk about the Milwaukee Market and Hall of Fame, right?
And again, if you're from the crib, you know exactly what I mean.
Um, whether you was in high school, walking out and you see sir Wayne standing at the end of the school on a corner with some flyers, right?
This back when they had H2O, the Amistad, you know what I mean?
Um, this is back when we had clubs for teams, the clubhouse, all of the above.
Um, sir Wayne actually was the first person to throw my first public birthday party.
He, he threw my 18th birthday party at the Masonic Temple on Titonia and North Avenue.
And I was ecstatic.
I seen him.
He pulled up to the school.
I said, hey, Flyer John, my birthday coming up.
Say you want to do a party?
Yeah, I want to do a party for my birthday, man.
I got you, Jess.
I'm going to throw the party for you, get the venue in.
I'm going to hand out the flyers and do promotions for you.
And we had a bar.
We had a bar, right?
Then you got, obviously, Flyer John.
Flyer John is a walking billboard.
Marketing genius like he going again.
You can see him downtown see him all the way in Brown.
I heard later.
I got there that fast.
I don't know but That's why they go on flyer John um KB the playmaker, right?
KB has been around for a long time and when we're talking about marketing especially when it comes to these Artists he know exactly what to do
Um, he has been doing it for quite a long time.
He's, he does more than marketing.
He does branding as well.
But I think he has taken the marketing piece and the promotions piece to next level, like a completely different level than we've ever seen.
And again, he comes from that area as well.
Uh, but shout out to KB man, Dracula.
If you've ever been to the mother's day comedy, laughathon and all of that stuff, um, Dracula has been around in promotions for decades, right?
And of course, the late, great, young Tweezy.
Now we know Flyer, John, get it in.
We know, you know, KB and Sir Wayne, but we got to give Tweezy his props, man.
Tweezy probably was hands down.
Not probably he was the number one hustler in Milwaukee.
When it came to promotions, when it comes to all of the above, he got it in, man.
He got it in.
And I'm not saying you got to choose.
Right because I don't I don't think it's fair to choose I'm just telling you that my Milwaukee marketing hall of fame includes Sir Wayne nice and dragon Flyer John KB the playmaker Dracula and young tweezy and when you hear hear these names if Names if you are a part of the culture in any aspect from entertainment to concerts to elected officials campaigns To the music everything they have played a huge part in assisting with
providing this information.
They are a part of Milwaukee history, right?
There was a time where you didn't know what was happening unless you got the information from them.
Other than the radio, we're talking pre-social media, guys.
We're not talking Facebook, Twitter, we're talking pre-social media.
The only way you knew something was going down was by word of mouth and by the marketing.
Other than that It didn't matter no one it had to come from a credible source again if flyer John or if sir Wayne is holding something and they're passing it out nine times out of ten I'm not going to question it I'm just going to follow suit because I know it's coming from a valid source if sir Wayne pull up and say hey Check this out vote for this person.
I'm handing out fires to support so-and-so More than likely I'm gonna vote for them because it came from him
So again that all of that stuff matters man all of that stuff matters when we're talking about campaigning and promotions and again we do this for The culture man we do it for the culture we want to make sure that we are Highlighting those who have paid the way for us when it comes to the Milwaukee culture, especially in the entertainment industry You know people can say what they want they can
feel like it's not important, but for the people who spent their lives pursuing their dreams, these people matter to us, right?
People who have spent their lives, whether they was doing music, whether they was promoting events, these people are a part of that history, right?
Can't do it alone.
You cannot do it alone.
You have to have a team you have to have people in the community that support whatever it is that you got going on and These guys do it.
That's what they that's what they're known for.
That's what they've been doing and Again, I think that street promo is highly important still to this day a lot of some people don't you know listen to the radio some people don't watch TV some people aren't on social media so again to
whether it's an elected official or whether it's a young entrepreneur, do not underestimate guerrilla promotion.
It works.
It's a part of this culture here.
And not only that, it teaches you social skills, man.
That's the problem.
A lot of y'all don't know how to talk to people.
And I'm talking to the younger generation.
You don't know how to have conversations with people because everything you do is dictated off of an algorithm.
You're always online.
How about do you know how to walk up to somebody and convince them why they should take part in whatever it is that you're selling?
Right You need to build up your social skills.
So if you have a business if you you know have a project music wise that you're dropping Man get out there and get them flyers and getting people faces Talk to the people.
That's how you get your feedback
That's how you become better at whatever it is that you're trying to do.
That's how you obtain customers People want to see you.
They don't want to just sit on social media and see flyers all day.
They want to see you in person Let me see if you really about what you'll be talking about.
You want my vote?
Let me see you in person, right?
Or whoever the representative is that's handing out the flyers if you're artists and you have music that's on the way
Yeah, you need to link with somebody that's out here doing guerrilla street promotions so that everywhere somebody goes, they see your product.
Period.
Everywhere somebody goes, they see your product.
If you have an album or a single out and I don't see no flyers nowhere, I'm convinced that you really don't want to make it.
You're not putting it in a people face.
You can't just promote on social media.
You better hit up these gas stations, these barbershops.
Beauty salons they care.
I don't care what it is hit it up Hit it up get the information out to the people in their face That's how you sell it.
That's how you make people believe that you believe in whatever it is that you're selling I Want to see it.
I want to see the flyers.
I want to see the posters I want to see all of the above.
We are talking about campaigning.
We had an amazing interview this past hour with
Flyer John, when we come back, let's continue this conversation, 833-212-1017.
I want to hear from you.
What did Milwaukee crowds demand from promoters that crowds in other cities didn't?
What was the culture like back in the day with Guerrilla Street marketing?
Is she girl, Jazz Tyler, 101.7 is true?
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We will be there broadcasting live for those who have not had the opportunity to meet myself, Meach, Ray, you know, Homer, Bailey, all of the above.
Please make sure that you come out.
We will be there.
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But most importantly, you're able to gain resources, right?
You're able to get the resources.
We want to see you there at the Truth Family Fest.
So today we had special guest Flyer John.
Flyer John was in the building, man.
We were talking about marketing and promotions in the Milwaukee culture.
I've listed my hall of fame when it comes to marketing.
And there's one person that's also on that list as well.
Right?
Y'all know him.
I think y'all know him.
I think y'all know him.
Me!
I am not on no list.
Cut it out.
What up, Me?
I create the
list.
not finna be here talking to you.
could get some insight, but I'm not finna be here
not me?
Because.
Y'all, so.
We're talking about Milwaukee Hall of Fame, Meach.
You are prominent when it comes to marketing, branding, PR, all of that stuff, have been.
Not just entertainment, but politics, everything.
Campaigns like, a lot of people don't know, you really put in the work.
What do you love most about marketing and branding?
And it works.
Come
It just works.
Yeah.
You know, just...
the subconscious of knowing that you could pretty much dictate somebody for liking it.
You know what I mean?
Liking your stuff or paying attention to it.
Yep.
That you're trying to get the word out.
Whatever you're trying to get the word out on, messaging, imaging, you know, songs, you know, whatever.
Everything I get marketed, especially if you're trying to get people to buy it.
Street marketing is...
But nowadays it's just, it's always been important to me because that's the era we come up in.
But now it's more prevalent because of that, I think online is just so saturated to where people is looking for other ways to market stuff.
And they did it, it's been a little bit trying to combine the street with the digital.
Having real people, influence real stuff online, but it's still that tangible thing of giving somebody something or if you're receiving something from somebody
in a
campaign or a project.
People still go to the tables to get free stuff at
the end
of the day.
Everybody looking for marketing materials, people looking for merch.
You go to all the resources.
Like today I went to Vogue Ovo today.
indeed.
I got my...
You
you know
marketing so
So I mean after I voted it's a table to all the resources.
Yeah, I mean some marketing materials from over there You know I mean so everybody pretty you know It's almost standard for you to have something like that at events.
Yeah, or even attached to a project or something like that So I think it's very important
It's very important.
I think that's where it's lost that.
A lot of the messaging, even with stuff that we try to do with the youth.
We try to encourage the organization to...
get out there, school that out.
I mean, everything goes through the schools, should be going through the schools, charter private or whatever school of choice that you got, but it should be going through, it's where it starts
starts with the youth, I mean, because otherwise you promote at the club or where grown folks be, you trying to catch people outside their jobs, stuff like that.
But other than that, it should start at the schools because that's where, that's how word or mouth spreads.
I
mean, and that's pretty much the first
the biggest part of marketing is word of mouth.
know what I mean?
Making everybody feel left out.
out.
You know, if you hear something more than three times, you're gonna feel left out.
So, you know, just try to put that in the air, you know?
Oh, I'm canvassing.
Yeah Canvassing having stuff go through the mail.
Oh, that's important.
mean, I know we talked about like who who reached who reached the hood?
Yeah,
you know, I mean and it probably ain't your favorite candidate, but
It just goes in to show you, like, it still works.
You know,
it's canvassing, knocking on doors, all that street promotions, you know, being in people's faces,
hands, kissing babies.
You know what I mean?
So
it's about when you're doing the campaign.
And like I told you, for my vote, you got a campaign.
got to get to that level where it's not just, like you said, it's not just online promotions.
I don't need to see a candidate just...
Posting online saying hey vote for me.
We got this going you showing me what you doing online is and I'm not part of it Yeah, you know me and that's the other thing part of marketing having people part of inclusion.
people the community That's the biggest word that you know you mentioned KB So the biggest where we kind of our marketing strategies inclusion include everybody as much as possible Give them a roll.
Yeah, you know, let people know what we got going on whether they
you know, not the focal point of the campaign or the project, but just including them,
you
know, having people show what they do best.
That's really what our thing is, trying to prove you in the best position to be them.
And to your point, like you write, because I remember a lot of people, there's elders you would ask them, you know, if you run for office and they didn't vote for you, say, why didn't you vote for me?
Because I never got anything in the mail.
I didn't even know who I was.
I didn't even know who I was.
I didn't even know who I
was.
I didn't even know who I was.
I didn't even know who I was.
I didn't even
I was.
I didn't even know who I was.
I didn't even know who I was.
I didn't even know who I was.
I didn't even know who I was.
I didn't even know who I was.
I didn't even know who I was.
I didn't even
know who I was.
I didn't even know who I was.
I didn't even know who I
I didn't even know who I was.
I didn't even know who I was.
I didn't even know who I was.
I didn't even know who I was.
I didn't even know who I was.
I didn't even know who I was.
I didn't even know who I was.
I didn't even know who I was.
I didn't even know who I was.
I didn't even know who I was
trying to get certain messaging out here.
I mean, letting people know who's
on
the ballot, not just saying the candidates, but just showing us what a ballot looked like.
It's certain
information to kind of help everybody out.
You know, I
filled out two ballots today.
I did it wrong.
It's different with the primary versus
the
presidential
election
or just any general election.
So that was something I learned.
It's my first time voting in the primary
myself.
And that's just because, like we said, I'm part of the campaigns that's going around with some of the messages to where I know what's going on
now.
But usually, it don't even reach that far.
You know what I mean?
Where you even know it's a primary going
on.
You'll wait two days.
Larry, they showed you the votes on
news or something.
You just end up with an elected official that you didn't even know
No, come on out.
And the crazy thing about it too is,
Um, like, we know that candidates can't reach everybody, but this is Milwaukee, right?
This is more, this is the biggest city in the state.
So if I don't see any type of interaction as far as like what you mentioned, like the millers or people, you know, doing door knocking in my neighborhood, then I'm going to, in my mind, I'm going to feel like you deliberately did not cater to the city of Milwaukee.
But that's how you know that it's a campaign.
I wouldn't know if you can campaign and if I don't get the mail.
canvases on my door in my neighborhood, I
know
that it's
at that level.
Like I need to vote for you.
I wouldn't notice that your campaign is at that level.
You know, I don't think you need.
I mean, you probably do need the campaign dollars for this, something like that.
But that should be one of the first couple of things you do under a campaign, you know,
for an election
is get them canvases, send that mail out.
That should be the first thing.
I mean, that's just coming from simple marketing.
Like,
you know, do the necessary.
Like, you just have Flyer John in here.
The first thing you do when you want somebody to know is get the flyer done.
I don't
how y'all out here, you know, going from city to city, state to state, commercial, commercial, channel, channel, you know.
And y'all ain't got no flyers.
I can't get no button.
No merch.
nothing for the kids to have.
Ain't no stickers, ain't no face paint, ain't nothing going on.
But, you know, I know they don't vote so, but it's like, who is we targeting to vote these days?
I mean, I know when Obama was running, it was more so, you know, we was of that age where it was for us.
We knew it was for us to come out
and
do our thing.
Now
it's like, who are we really targeting as, you know, voters?
You know what I mean?
Is it the youth?
Is it the older people?
Is it the people that's,
nobody's scared to vote no vote.
You know
mean?
That was a thing.
You know, you scared the vote.
educated enough because it ain't even that we we can't that we can't educate ourselves.
It's just more so where you get the information from.
We about to go to break when we come back.
Let's talk about how do we rally behind our calendar candidates, the black dollar when it comes to campaigning should grow jazz.
Tyler, one point seven is true.
One-on-one point seven the truth is your girl Jazz Tyler you are officially tapped in
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Happy Taco Tuesday, Milwaukee.
Shout out to the chat.
What's up, Marty?
Shout out to Jasmine West.
Melanie Harper.
That's your mom.
That's your auntie.
Hey, TT.
She said, what's up, Meach?
Abstract nor says I feel a certain a at a certain after a certain age adult after I feel after a certain adult age You should know when elections are coming up with or without promotion campaign ads If you are just tuning in we have flyer John on here.
We were talking about the Milwaukee culture the levels of promotions campaigning Now we're sitting down with another marketing genius meet.
We was having a conversations about whether or not
People vote is dictated off of the information that they receive via marketing, right?
It are you voting for somebody that you didn't receive a Miller from somebody that didn't come knock on your door and have a conversation with you?
As we head into this last hour, I want to touch on something different.
What happened to the culture of campaigning, right?
When we're talking about elected officials when we have people who black people in the community who put their dollars together and say, you know what?
I'm either donate to the campaign or I'm gonna pay people to do Gorilla Street marketing promo, right?
Business owners, community members, whatever the case may be.
How do you feel about our people in the community putting together funding to assist with these campaigns on their own?
Not necessarily just sending money to donate, but hiring people to hand out flyers and making sure that the information gets out.
I think it's cool.
I don't think nothing wrong with that.
Either way, you
mean?
It's just really about who they support,
mean?
So putting the dollars together to hope somebody wins.
kind of balances out, I think.
You know, you want your views and your opinions to be matched with who?
So if you got the money to push a narrative, I think that's what you got the right to do.
To
it's still that free country type of thing.
You can do whatever you
Especially if it's coming in me.
there.
stay on 44 Berla, they haven't.
I haven't.
candidates.
They've been canvassing in my hood.
I mean, I ask the people, see if they, you know...
Let's see if they call in
two.
Tell us who been
1017.
Who have you all seen throughout this campaign?
We talking mellers, we talking flyers, we talking knocks on the doors.
All of guerrilla promotion, not just TV ads or radio ads, but who have you physically seen, whether it was them or a representative?
Again.
I live in the Rufus King area.
The only person, only people that came through was David Crowley people.
I have not received any literature from any other candidate, Democratic or Republican.
Not none.
Yeah, I think, you know, the Republican, they kind of waiting on the primary, so then they can go ahead and stay.
I think they got their dollars and they stacked up.
They ready to.
ready.
They trying to see who they got to go up against,
they start,
building their commercials and all of that.
That's that's how that marketing going to
You know, you just can't, you know, you want to put out some time, Tiffany stuff.
Yeah.
Before then, then you don't know who you going against.
And then that stuff might not work.
I mean?
Oh, she did a good job
And we're not talking about she can't, she couldn't persuade me to vote for her.
But it's just the point that whether you vote for her, Crowley, whoever else, we need information.
We need information about who we're voting for.
That's the most important thing so we can make the proper decision, right?
And when you have all of these candidates in a race and they refuse to send out literature or even show face, like, okay, and that's another thing.
She sent literature out, but I ain't seen her.
I mean, that's a key part, you know, of campaigning.
You know, shaking hands, being out in public and really letting the people ask you.
Well, the questions that they want, you know, they want to hear the responses.
You know, some candidates can be the same or candidate verse.
Yeah.
But, you know, they want to, I need you to tell me.
know what I mean?
That's how, you know.
It could be stubborn like that.
I need you to come to my house just because I know you care.
probably won't ever be over here.
That's how I am.
Come on.
Spending campaign dollars.
Let me see y'all in the hood.
Let me see if y'all stretch that far.
And
when I ran for office, I had to do that twice as much because one of my opponents, actually she won, order woman Taylor.
Her last name is Taylor.
So her date was sitting above mines on the ballot, which means that I'm not saying that that happened, but she probably got some of my votes too, just on the strength of the Taylor's Tyler.
Yeah, I mean, the way it set up this year.
You know what
saying?
That's cold.
up, the ballot set up this year, that's
cold game.
game, the way it's set up.
And if y'all want to see how it's set
vote.
That's the first thing I seen.
I was like, I've stepped in that
I said, oh.
That's who we are.
They playing
you said, we said the confusion of the ballot, like
we already got, if we already got Tom Tiffany supposed to be the, why is he even on this ballot?
his votes for the for the general election or something like what what with them votes count as right now?
Why is he even on
What would they account for?
because it says it right on there if you vote for the other party them the votes
gotta get counted for that party.
So it's like, okay.
Why is this party this party?
I got they candidate for the next election.
Come on.
Why is he even on this?
Come on.
So I mean, that's the confusion and stuff in them in a simple marketing stuff that you got to kind of know and see
You know, it could be the bait and switch.
That's how I looked at it.
You know what I mean?
But having my boy on there
positioned,
y'all want to see how the ballot set
I voted at Mary Ryan.
Oh, they gonna be there.
They got that money on.
They
finna make them campaign.
This is what we talking about.
You
You have to campaign though.
Like if you don't make these people campaign, they would not come to you have to make them campaign.
I'm gonna tell y'all how petty I am.
Y'all know I'm petty LaBelle, right?
Bronzeville Week, Bronzeville Fest, I kid you not, Ag's Orderman Chambers.
I had a stack of DC Crawley, David Crawley Flyers and I was walking past them all and I looked to my left and I seen a table for Tom Tiffany.
I'll walk right over there.
Do you remember I said that on
the June team?
On the June team?
stuff.
They be all at all our events.
mean, but he campaigned in
And I'm not making it a color thing, but to see black people at Bronzeville Fest promoting Tom Tiffany.
And let me be clear, because this has nothing to do with auto woman cogs.
They'll be even being over there has nothing to do with her.
But when we talk about trying to flip the vote or strong arming,
You know, knowing for a fact that this is not your
territory,
It's
I mean, because I say I seen it today, you know, no disrespect to the volunteers who love the volunteers at the voting polls.
But I'm at Mary Rhino for the Sherman Park.
it's it was more, you know, like white folks and
folks volunteering in the hood.
And that's that was that was some of the first things, you know, standing in line.
That was the first thing I seen.
And then, you know, I went to the ballot, but that
disheartening, but it was just more so like,
know, where's our
This is it.
And this is another thing, too, right?
Like some of our people do not have the luxury of taking off of work to vote, even though we know that if I'm not mistaken, correct me if I'm wrong on each.
But there was a law passed where people can take off to go vote and not be penalized, right?
Yeah.
people.
I
using that right now.
They pretty much say no, I gotta go to work.
Yes.
Yeah, I don't think they understand that I'm at work and Whether or not if their job makes them use PTO in or sick time in order to you know Take that have they or take whatever time they need to but I think a lot of it too again is pertaining to campaigning and
You know, all of that stuff.
Um, man, this is this is interesting.
This is Jasmine West says she's seen some millers in in there from Hong.
I ain't seen nothing.
You
hear me?
She is campaigning.
Um, Marty says, I want to do the women.
Well, whatever you want to legalize marijuana.
If he want that legalized, he should.
We'll be back.
We'll finish this conversation.
I want to hear from you.
A-3-3-2-1-2-1-0-1-7.
What determines your vote?
Is it marketing materials?
Is it the person physically coming to shake your hand, to endure knocking?
What is it?
101.7 is the
truth.
You are officially tapped in welcome back.
We are talking about campaigning and voting What moves you in order to vote?
What is it that a candidate has to do?
Is it millers?
Is it commercial ads radio all of the above?
We sitting here with the market and jazz meet Yes, you are I
just got some some game I mean the thing that that I need to see
need to see it all.
I need to see the commercials.
I need to see the materials.
I need to answer my dough.
I need to be checking my ring camera.
I mean, y'all need to kind of get in my nerves for me to vote for y'all.
know what I mean?
For my vote to go through.
I need...
me!
I gotta be like, oh, look at Dahl.
He everywhere.
Yeah, I gotta be like, I gotta be right on the street like that.
And they got a campaign going on.
They gotta do stuff out here.
I gotta be seeing yard signs.
Every street I turn for me to be like, okay, this is what we on.
So
that's what I mean when I say the community rallying behind a candidate to campaign like how they used to because back in the day, there used to be moms in pop shops that will have a watch party or somehow give food out to the volunteers, whatever.
Everybody is playing a part in pushing the campaign.
I mean, I think there is still, you know, to a certain extent, you know what I mean?
Just for me being behind the scenes, I think it's a lot of participation and I love it.
It's just at the same time.
on the higher level
the campaign itself.
needs to be somebody that knows what's
on this level.
You need to be able to, somebody in the campaign need to be able to check the street temperature
be able to say it is cold outside.
need to get out there and turn up.
See, and that, I mean, and that's, and you know, somebody mentioned to me that if black people show up,
We don't have nothing to worry about.
Yes.
Abstract North says Milwaukee has a low black voter turnout.
Some politicians feel they don't have to campaign in certain areas because voters aren't showing up anyways.
That is true, but one of the things I learned when I was voting, I'm sorry, when I ran for office, I had a lot of first time voters.
I had a lot of people who had their voting rights revoked and then give them back and people who just never voted before.
And it kind of shift my perspective, like, of the whole people don't vote.
People do vote.
It's just if they don't know who to vote for or if it's somebody they're not interested in, they're not going to vote because they haven't been sold.
But one of the things that I've noticed is when I would go to an elder's house, they want to sit there and have that real conversation with you.
They don't want no.
transactional, you know, here go.
No, they want to ask you, especially if you are the candidate doing doors or if you the candidate spouse or whatever, they want to ask real life questions.
And for me, that's how I dictate who I'm going to vote for.
Right.
I have to see that you have physically done the work.
I mean, you gotta have some PR going on for sure.
But
that prompter, gotta be well-written.
just sitting here thinking, like, you remember the Obama campaign?
What?
No, I'm just saying, like, you remember how much promotion and marketing that was?
But the thing that got me out of all of that stuff that Obama did,
was his speeches.
his speeches will make me vote for
Yeah, the way he talked.
didn't have to say nothing else.
I just had to hear him talk.
And that, like you said, that's what a win my vote because right now it's like, I don't, you know, I don't really hear
the talking, you know what I mean?
It's not really coming off like that's a lot of interviews,
know what I mean?
It's a lot of questions getting the same answers, you know, a lot of issues being brought up,
not feeling
feeling like somebody gonna take care of me.
Me, it's like, this campaign, I'm sorry, these elections have been completely different than any other select elections I've ever experienced because...
We know as a people who has done the work we know, you know all of that but the feel of it I've never seen so many people Afraid of allowing a black man to win this seat Like when you go and read these comments you should see it.
It's like we vote for the president
I feel the way it's going like come on.
That's our governor, but it's a it's a high-level sequence constant
But it's just, you know, the way they make it seem like, like, we can't hide.
Like, come on, man.
It's like, it's the president or something like, come on, boss.
Y'all see it now,
Yeah, you tell people you vote I'm you gotta you gonna have to go through the federal balance
get mine You know me me it just don't me tell you who I vote for yes
to, you know, withhold the information if you would like or share it.
But as far as the personal experience, um, I do believe that, again, for me, if I don't see the person, like if I don't get a chance to experience an in-person event that they're throwing a rally, um, or if I don't see them doing doorknocking or just have any interaction with them or their team at all, I'm not going to vote for that person.
I mean, I kind of enjoy the doorknock because it kind of let me know, like,
Who really
But you get my robot.
I need to hear you
I need to hear the level
addiction that you got.
If you know what you're talking
I need you to tell me something I don't
need to feel the swag.
I need to know that I need to feel it.
I need to know.
It's comfortable.
You need to feel comfortable.
like four years from now.
You know what I'm saying?
Or two years from now.
to feel like that.
What number was you?
You ain't holding
can tell you how that was number 62.
it's just more voting place.
It's more places to vote to, Jazz.
But, you know, just think about it like when we was really, my first time voting, I was voted for Obama, but...
it was lines out the door.
was part of it too.
Part
I mean?
But it's the campaign that draw people out, but that was a presidential election.
This is a primary.
I was just explaining to somebody, they're like, the general election gonna be way more
mean, you can follow the money, Marty.
Jasmine West says, what moves me are action plans.
They have for kids, elderly, and best.
That point right there.
And one of the things that I am, the only thing I'm disappointed about when it comes to this race as far as expectations is, and again, it's gonna sound like I'm biased, but I'm just being honest.
Probably is the only person I've seen address mass incarceration.
Everybody knows that that is an issue for the state of Wisconsin incarceration period, right?
Especially in the city of Milwaukee, especially when it comes to the youth and the amount of money that is spent on people being locked up like while they're actually there is expensive.
Nobody has talked about that.
Nobody has talked about the mass incarceration piece trans taking the inmates and transitioning them back into society once they are free again.
Then you have the other candidates who are trying to get rid of the choice program.
The health care as well.
If I'm not mistaken, Tom Tiffany is looking to get rid of childcare, EBT, all of the above.
I think the, you know, the defund the police and the mass incarceration stuff has gone by the wayside just in the elections because we still seeing people get killed by the
Right, they don't even...
Like, whatever you talking about, which the dogs just died
ago.
So why we even talking about this?
Y'all ain't, we had a whole Black Lives Matter, a whole defund the police, a whole epidemic for this.
We rioted, I mean, at least here for sure.
But in everywhere in the country, so it's like, and then you still see it,
matter.
Then you bring ice in here.
to do some other stuff with the other people, the people that's kind of helping our side.
own, you know.
So it's like now you, all the brown and black people getting, getting the whipping.
Basically.
So it's like, who, who really going to take up for us in this sense?
A north side ward had an extreme low voter turnout for a local election a few years back.
People in the Rufus King ward always show up though.
Um, he also said, and it's likely due to Rufus King having a lot of homeowners.
That is true.
I do agree with that.
Um, Babar says, Jazz, would you ever run again?
Absolutely not.
Absolutely not.
Uh, probably not because I don't want to serve my people, but I understand now that I don't need a seat to serve my people.
Um, I think that me working alongside specific elected officials and being that bridge.
It's more effective than me being confined to a seat because what happens is the reality is When you're in that position you have to pick a side and whichever side you pick it comes with you know a lot I am not a politically correct person and sometimes the things I say is not the most popular some people, you know, I like it ruffles feathers
And that doesn't work well a lot of time in politics, because if you don't play their game, whichever game that's being played, if you don't play it to a certain degree willingly, then, you know, there are some issues.
I mean, I think I have a certain level of charisma.
I wouldn't say I run, though.
if I get picked, don't be mad.
101.7 the truth that you girl, Jazz Tyler, we are live and direct.
You are officially tapped in.
We are talking about the elections and campaigning and all of the above.
What is it about elections that will move you and cause you to vote, right?
Prior to break me and Meach, we're sitting down discussing some of the things that make or break us, our decision.
And mine is I have to see the person.
up close and personal.
I gotta look you in your eye.
I gotta shake your hand.
I gotta get a feel if you finessing or if you telling the truth.
Shout out to the chat.
Let's see here.
Before we went to break, Babar asked me if I would run for office again and I tell him absolutely not.
I do believe the work that I do now is more impactful and I can get more done versus sitting and being confined to a seat.
It doesn't mean that I'm not working with elected officials behind scenes and trying to push and fight certain things, but me personally, I am just not a politically correct person.
And I learned that about myself when I was running.
When I ran for office, the thing that I loved the most was having conversations with the people, especially the elders, because they've been around the longest and they have a lot of knowledge.
Um, so they were able to provide information that other people could not provide.
And when you sit down and talk to them, especially the elders who live inside of these, um, assisted, uh, living facilities or the 55 and older, they go through a lot of things that people don't know from bedbugs to people still in the cars, all types of stuff.
So just having those conversations with them is, is again, something I love.
Marty says, uh,
Jazzy, I will campaign for you.
No doubt.
Thank you, Marty.
I appreciate that.
I appreciate that.
Um, Jasmine West says anyone ever experienced candidates knock on apartment doors or door bills or stand alone homes.
So the apartment door knocking is a little tricky for me.
Um, primarily because if you are, well, first and foremost, you have to have permission from whoever the property manager is or the homeowner is.
I'm sorry, the property owner is in order to even access that building and do door knocking.
And then even then it is effective because you're able to knock out multiple units at one time.
But I think the smart thing to do would be to if it's an apartment building that has a community room host something small and therefore the residents if not Do something if it's warm do something outside if it's cold do something in a rotunda, but just do something to where You can you know have multiple people be talking to multiple people at the same time
But bar says now you jazz now you tell me geez regarding your questions to running again.
Nope.
I can't do it.
I cannot do it whatsoever Marty says roll out.
We miss you meet man.
Listen, I be trying to tell him I be trying to get me some each is a busy guy now man.
He be he be gonna go um But again
Earlier today we have flyer John on right flyer John is someone who is prominent in the Milwaukee culture I was super excited to sit down with him He is a person who goes overlooked and we were talking about campaigning and what matters the most and the fact that people actually think that Gorilla Street marketing promo Is not effective whether it's with elections whether it's with the business or whatever Me personally if I don't see it.
I don't believe it
If I don't see any of your marketing materials, no matter what arena you are in, I don't believe it.
Specifically when it comes to elections, I have not received a mailer from any candidate other than David Crawley.
And I'm not being biased or funny, I'm telling the truth.
I haven't gotten a mailer, I haven't received a flyer, I haven't received a knock on my door, I haven't received even the texting, right?
You know how they send out text alerts or...
information in the text messages to remind you to vote for this specific candidate.
I haven't received none of that.
This whole election cycle with the governor's race has been different.
It felt different, right?
Um, yes, we see people rallying around specific candidates and so on and so on.
But the point that I was making to meet earlier was, um, the fact that certain candidates refused to cater to the city of Milwaukee.
And what I mean by that is we are the biggest, the largest city in this state.
We deal with the most when it comes to crime, poverty, all of the above.
And because they have made up in their mind that black and brown people don't vote, they just automatically became arrogant or assumed that they don't need to cater to specific areas in the city of Milwaukee because we're not going to get out and vote.
And although that may be the case, to a certain extent, understand that there are still people who want to hear from every candidate.
Again, even if you have, even if my mind is made up, it's just the fact that you didn't send anything to educate me on who you are, right?
That's voting.
That's campaign 101.
You can't flip votes.
You can.
There was still enough time to say, hey, the next couple of weeks, let's hit up these areas.
Those candidates that they're running against haven't even stepped a foot in Milwaukee.
They have not came down and said anything other than Crowley.
I haven't seen them.
If I'm wrong, somebody please correct me for real.
Self-accountability is real.
I don't want to give out the wrong information, but to my knowledge, no one has been in Milwaukee except for David Crowley.
And this is the largest city throughout the entire state who deals with the most.
So you can sit back and say I'm voting for this person or I'm voting for that person But that person hasn't even took the time out to come to where you are to meet the people where they are Again, that may not be what you require, but that's what I require personally Even if I don't get the opportunity to meet the candidate give me something to work with Give me something to work with instead of saying hey
Well, don't worry about that area.
They're not gonna vote for us or Don't worry about that area because someone so I already got it sold up Man, I don't I didn't care.
It was when I ran for office.
It was eight people running We boost on the ground.
We in the meadows.
We everywhere No door goes unterved.
We're knocking on every single door even if people say Hey, I'm voting for this person.
Okay, fine
Can I still have a conversation with you?
I still want to leave my literature with you, whatever the case may be.
I just think that campaign-wise, there wasn't a lot that had went into the face-to-face marketing or campaigning with these elections.
A lot has been social media driven, radio advertisement, TV advertisement, all of the above.
So let me take this back.
I just had a brain fart.
I did remember that they did do the debate at Marquette University, but be realistic.
Ain't none of us pulling up to Marquette University.
I'm just being honest.
When we are talking about the governor's race and we're talking about issues in the city of Milwaukee, the people is not coming to Marquette University.
And it's no slight to Marquette University.
That is the truth.
That is the reality.
There should have been a neutral out of all the places in Milwaukee.
Marquette University should not have been the place where they decided to host a debate.
Not even a debate because that was a forum, but that was the only time you've seen all the candidates, the Democratic Party, in the city of Milwaukee.
Outside of that,
We've only seen Crowley.
We haven't seen anybody else around here doing anything.
And maybe they feel like they didn't need to, you know, to a certain extent because he's the county executive.
But again, whoever is running their campaign, that's not smart, right?
There are people who are automatically going to vote for whoever it is that they saw just on the strength that this candidate came and took time.
Even if you don't see them, you see a representative.
That's how it's supposed to be make earn my vote Treat me like my vote matter like every vote counts because I'm not going to vote for you just because you're black I'm not going to vote for you just because you're from Milwaukee.
I'm not going to vote for you just because you say you want to defund the police I'm not going to vote for you just because it sounds good
I need a full understanding of who you are as a person, what your character look like, what your heart look like, what your family look like, how you treat your wife, how do you treat your husband, how do you treat your children?
How do you treat the people?
What work have you done while you were in the position that you are currently in?
These are the things that's going to dictate for me personally on who I wanna vote for.
Aaron is him said jazz was no souls to the polls since 2024 for me Jazz acts anybody hear anything from souls to the polls man like and see I I'm not out the loop.
I'll be in a way but out the way but to your point like I Haven't seen any of that.
I haven't felt the big push like when it's a presidential election That's what bothers me That is what bothers me
We have to take the local elections as serious if not more serious Because this affects us this impacts us directly The person we put in the governors.
Okay, so and then to the people who say they don't vote Okay, if you are feeling don't complain because that's a part of partings if you want marijuana legalized Don't complain because that's a part of that process.
There are so many different things
There are so many different things that that's tied to the governor and what it is that they're supposed to do as it pertains to the citizens of Milwaukee and what it is that they want done.
So when we talk about campaigning and we talk about the field of elections, this election in particular, Crowley did his thing, Hong did her thing when it came to campaigning, but Crowley reached the people more.
And really, like us as a people, I feel like we could
We could have done more.
As much as we did when Kamala was running against Trump, it should have been that same type of energy.
The souls to the polls, the party buses to the polls, whatever it is, it should have been that same type of energy across the board from everybody in Milwaukee.
Like we should have not not the official campaigns.
I'm talking about the people outside of the who actually work who actually are working on the campaigns.
There's still stuff that the citizens has has to engage in and be a part of as well But Bar says I believe in you jazz you just need the right people around you even though you and I buff heads every day but bar don't nobody bump heads with you you bump heads with yourself Ain't nobody buff heads with you but bar, but you know what?
Um, I'm not running again.
I don't put I'm not putting my name in a hat.
I'm putting me's name in a hat
Me's running for office, man.
No, just man.
I know it.
I know it, Me.
Outta Papi.
We are
talking about campaigning in these elections man listen If you are not if you are a transactional person you will not get my vote if you all you do is social media ads and
TV and ready you you will not get my vote if I didn't receive a yard sign a Miller literature door knockings You will not get my vote.
That's an any election point blank and period shout out to the chat Marty says I see less cops in the hood than the suburbs suburbs Gone with that defund the police mess Aaron says better fun 12 more training and accountability before the boys in blue
Um, but bar says jazz.
We got to tap in.
I'll bring out the new book for the people listening.
So as far as the defund the police, um, you know, rhetoric surrounding, I mentioned this before last week, um, as much as that sounds like, you know, a bright idea from based off what that specific candidate said, that is not a reality.
The fact that she wants to get rid of parental choice for those who missed it yesterday, we sat down with Dr. Howard Fuller.
We had a conversation about how the parental choice started with him in the late great Polly Williams and why it came about to begin with.
And we have people who are attempting to remove the parental choice program completely, which is a problem.
I am a parent who benefited from that.
I had three children in three different school districts, private charter in public, because my children learn different, they have different personalities and different skill sets.
And I tried the one school for all and that did not work for me.
I had to send them to three different, listen, I was waking up an hour and a half before work, okay?
Spending an hour and a half before work to drive them to school and then taking an hour and a half after work to pick them up from school.
That was a sacrifice I made because I needed to make sure that I personalized my children's education based off of the environment and the resources.
What works for one student may not work for the other.
So as a parent who benefited from that to hear, and I still have a nine-year-old, I have two adult children now, 19 and 18, but I also have a nine-year-old, which means that that still could impact me.
So these are the things.
And again,
I mentioned it earlier before a break as well.
I have not seen any other candidate other than DC talk about the mass incarceration.
And if anybody want to say that's not a factor, that is a lie because we know all about it here in the city of Milwaukee.
We know about it throughout the state of Wisconsin period, especially if you're a black man.
That should have been at the top of the list for every candidate to speak about because that is a reality that we're facing here in the city of Milwaukee, right?
Erin says you can vote as a felon just not one probation or parole Listen if you can vote Go vote I'm not telling you who to vote for we didn't spend the whole time talking about it because we know what it is I just want our people to take this and treat this like the presidential election because this impacts us directly
You understand?
If you are not clear on what the governor does, go look it up.
This isn't an ordinary race.
And depending on, remind you, we are in a certain era.
Depending on who becomes governor is going to dictate your livelihood.
I'm telling you, gotta pay attention, man.
We gotta start putting just as much effort into the local elections as we do the presidential elections.
And to the other candidates, I'm not talking to DC, to the other candidates.
Y'all, to me, y'all just prove that y'all don't really care about what's going on in Milwaukee.
Huh?
Yeah, she was sending out mailers, you know, all of that stuff.
But again, who has made a stop other than that forum down here?
Somebody tell me if I'm wrong.
I'm waiting a 3 3 2 1 2 1 0 1 7 hit the text line hit the chat But tell me if I'm wrong.
I have not seen any other candidate outside of that form show up in Milwaukee or Milwaukee Surrounded areas Aaron said if you ever decide to throw your hat in a race I'll vote for you Jazzy.
Thank you.
I truly appreciated but Politics on that in that's not
You know, I'm not beneficial in that way.
I'm beneficial in this way.
I'm beneficial when it comes to working alongside certain elected officials to get the job done.
But that means a lot because I am a person who ran and every vote does count.
Jazz West says that Dr. Howard Fuller interview was insightful.
And you know what?
That's exactly what we were trying to do jazz for real because a lot of people again, especially if you are a parent who have students that's in middle school and high school and their athletes and they're going to these private schools.
The Martin Luther's and the other private schools playing basketball and football, that parental choice option that affects you.
Right.
We were talking about that yesterday that affects you in the event.
That it gets pulled that means that you will have to pay out of pocket for a private school You will have to pay that tuition some of these schools to wishes is like 10 bands 15 bands depending on Where your child goes and some people make may can't afford that but to the mother or the father Who lives in the outer city again outer city were left out of everything to the mother or father who lives in the outer city
That may be their child only way to escape reality and actually have a successful life.
That may be the only way they can get a scholarship, right?
So again, when we're talking about voting, we're not saying, hey, we're pushing you to vote.
We're trying to force you to vote for a specific candidate.
We're saying, listen, there's some real life stuff going on around here, man.
Hey, hey, man, say, man, listen up.
They trying to get rid of the parental choice program, right?
They say in the same breath.
They say take away parental choice program, but NPS is horrible in the same breath confused That's not confusion.
I don't know what that is.
Why can't we have options?
Right the housing y'all been I'm telling you I downtown Milwaukee Not even just downtown certain areas of Milwaukee are starting to feel like downtown Atlanta
And if you've been to downtown Atlanta, you know exactly what I mean.
I have never in my life seen the homelessness crisis up close and personal.
And this is no slight to the mayor or the county exec or any other entity who have been working effortlessly to try and make sure that they combat this, but it is the truth.
Housing is an issue because majority of the people that you see are veterans are people who have mental disabilities, right?
That type of homelessness so when jazz mentioned earlier that she want to see somebody do something for the vets I agree I Agree Part of being an adult is making sure that the environment you bring your your children up in is Safe and conducive not just in the home, but in the city Right.
This is the elections.
This is how we become a part of making decisions.
This is what adult looks like
You can't say you don't care because if you don't care then you should not have an opinion or a complaint about anything moving forward period Bobar said to Aaron, it's okay, but you still get to enjoy the benefits from me in office Aaron you better vote for Listen, I can't tell you who to vote for But what I will say is this is an important election and
Whoever becomes governor next is going to shape this city in a completely different way and Yeah, we gotta we gotta do better man.
So again, thank you all so much for joining us tomorrow
Y'all haven't been paying attention, man.
We doing this for the culture.
We got the legendary Sandra Dee, man.
If you from back in the day, you know who Sandra Dee is, man.
She was whipping and let me tell you something.
We talking culture, okay?
We gonna have Sandra Dee on here tomorrow.
Followed by Thursday, I am introducing my newest segment, Ladies Night, with my best friends.
I'm gonna invite y'all to my personal life with my friends.
Let's talk about relationships and sisterhood.
All right, shout out to MJ.
Happy birthday, MJ.
Why don't y'all check this record out.
Do not forget to hop back in tomorrow.
Tap back in with us.
101.7 on Truth Monday through Friday, 4 p.m.
to 7 p.m.
It's your girl, Jazz Tyler.
Thank you so much, Milwaukee.
Go get them tacos
and margaritas.
Peace!
Those ain't my shoes under the bed Don't even try to explain Whoa, yeah, you been movin' different lately Phone on solid screen face down daily Singin' side, run away from me Now it's makin' sense, yeah, it's all too crazy Yeah, got a sin in the air I don't wear In that size right there Yeah, that ain't
Pick em up
yeah i know they ain't mine now you got me questioning all this time trying to play it cool but i know what it is ain't no way i'm mistaken is those in my shoes under the bed yeah those ain't mine got me in my head overthinking again but i know
my shoes under the bed don't even try to explain tell me straight all them lies just to keep me in place
time
gave you space you gave my spot
You ain't even got to say none, because I see it.