One-on-one point seven the truth that you girl jazz Tyler we are live and direct get ready one-on-one point seven the truth family fest is back join us Saturday or August 22nd from 11 a.m.. To 2 p.m.. At Riverside University High School for free back to school resources live entertainment Family activities and community fun vendors and sponsors can reserve a spot by visiting truth family fest calm
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Shout out to the chat.
Enlightenment 95 says, man, if my brain could manifest itself, it would be your words.
You're spot on with every word you speak.
Thank you so much.
Thank you for tapping in with us, listening.
Your mind is very, very, very powerful, which is why we are having this conversation about legacy relationships, the blueprint, believing in yourself.
And there's something that happens when someone tells you that you can't do something, right?
That's what we're talking about today a 3 3 2 1 2 1 0 1 7 We want to hear from you who told you that you couldn't and what happened after you proved them wrong There is something that happens, right?
Something magical that happens in certain people when they their back is up against the wall There's something magical that happens in certain people when there's people who have doubt
In them or who attempt to instill fear inside of them and tell them that whatever it is They're trying to do they can't do I am one of those people right the worst thing you could ever do is try to get in my way That's the worst thing you could do cuz I'm gonna run you over not literally But I'm going to run you over with my determination with my motivation With what it is inside of me, right?
I don't need
And I'm gonna be subjective here, but I want you all to tell yourself this as well.
We don't need anyone telling us what we can and can't do.
I don't need you to project your insecurities onto me because I know who I am.
I know what I'm capable of.
And just because you don't understand my vision, you don't understand what's inside of my mind does not mean that it's impossible.
It may be impossible for you because you don't have...
the superpowers that I have.
You were not built the same as me, but you have your own.
We all are superheroes in our own way.
We all have been equipped with certain superpowers since birth, and it's up to you to tap into it.
And then once you begin to network and build relationships, you'll then find other people who are similar, but in their own way.
And they'll begin to add to whatever it is that you're trying to do and whoever it is that you are trying to become.
Before we went to break, we were talking about believing in yourself, right?
The confidence.
What is it that you're doing to stop you from feeling like you have to start?
How many opportunities have you missed until you felt like you were ready?
What dream have you talked yourself out of?
What is keeping you from starting?
What is it?
When I reflect and I sit back, I've had multiple conversations the past couple of weeks with people closest to me because I am in the middle of a transition.
And what happens sometimes is your old life comes back up and it becomes, it's in competition with the new life.
And then you have to choose if you're going to go backwards or if you want to move forward.
And there are some things that I am great at.
that I have not been doing, I have stepped away from, and those around me are encouraging me to step back into it.
And I make every excuse in the book as to why I don't want to, oh, I'm, oh no, I have children, oh, I'm working to, oh, I'm doing this, I'm doing that.
Those are all excuses, right?
What are you doing that's stopping yourself?
Don't talk yourself out of greatness.
Stop talking yourself out of what God has for you because you don't necessarily know how it's going to get done How many times have you been in a situation in your life where you didn't know something how something was going to happen?
But it worked out you have to treat your goals your success your career You have to treat all of that the same way.
I don't know how this is going to pan out, but I know it is I believe in myself enough to know
that whatever it is I want to do, whether I have the tools and the equipment to get it done right then and there, it's still going to happen.
Because if I don't have it, I'm going to put myself in position to align it to where I begin to attract it.
Right?
If it's something you really want to do, you're going to do it.
You're not going to allow anyone or anything to stop you or it from happening.
We are so rough on ourselves when it comes to doubt and not believing in ourselves You can have confidence and still not have faith You can have confidence in yourself and say you know what I know I could do it if I really wanted to okay, so Put action to it You can't tell yourself that you're not ready for something If you wasn't ready the opportunity would have never presented itself
And then you're allowing other people around you to spew out their own fears and insecurities onto you because they see something in you that you don't see in yourself.
That absolutely makes no sense whatsoever.
You have to be whatever it is that you need to be, whoever it is that you need to be.
When you go from there, everything that you have will fall into place.
But again, oftentimes we talk ourselves out of what is meant for us because we allow other people to spew their insecurities onto us.
What God gave me, He did not give to you.
You have your own superpowers for a specific reason.
It's up to you to tap into that.
It's up to you to not allow other people to make you feel less than or like you can't do whatever it is you want to do because they see something in you and then you're reminding them of everything that they've never became.
You have to keep pushing.
So don't allow opportunities to be missed because you feel like you aren't ready.
Don't talk yourself out of a dream.
Don't talk yourself out of not starting because you feel like you aren't ready.
You have to do what you have to do.
We have to go to break.
Do not touch that down.
She girl jazz Tyler one on one point seven the truth.
One on one point seven the truth is your girl jazz Tyler.
We are live and direct.
Hey man.
Listen.
Say man.
Hey man.
We are some legends in the building.
Right?
Um, cuckoo cow is here.
Ladies and gentlemen.
Yes, indeed.
Listen.
Okay.
A lot of people obviously know your career, but I just want to take the time publicly.
I've said it before, but they don't know our relationship.
Cow is family.
But most importantly, what matters to me the most is the relationship we have outside of the screen, the being able to call someone.
when you need to talk or whatever and just provide that motivation and that focus so that they can get to wherever they need to go.
I watch you throughout all these years.
You are my goal.
You are the city goal and ain't no artist here ever been able to do what you have do despite of opinions.
My niece, send me a cash shop real
quick.
Yes, indeed.
How are you feeling today?
Good.
Feeling remarkable,
man.
It's
a beautiful day.
Besides all this smoke coming from Canada, you know what I'm saying?
It's a better smoke than I'm witnessing, you know
what I'm
saying?
In the past, but it's all good.
I'm feeling great.
Yes, indeed.
So we already know majority of your story where you started and things like that.
I kind of want to dive into the mental part of it as it pertains to who you are, your career.
When we call you a legend because you are a legend, right?
How do you feel?
Do you embrace it or do you still feel like you're chasing something bigger?
And you said the mental, I said, damn, man, I'm just gonna get away
from it.
Ooh.
But nah, I'm starting to embrace it, you know what I mean?
You know, it's, it really ain't about me no more.
You know, it's about trying to set an example for other people in the industry, and the youth, you know what I'm saying?
And I'm starting to get a little bit more into that, man.
You know, I think I get my real flowers
that
way, you know?
Yeah, absolutely.
Yeah, I'm a witness.
You came to a Howard Fuller school, rocked out with the kids, the kids were excited.
These kids was born in 2012.
So the fact that they knew who Kukukau was was like mind blowing, not that they shouldn't, but it just warms my heart, right?
It means that you're doing whatever it is that you're supposed to do.
We've known you had a career that has went up and down.
I've never, I don't like the term of the downfall of, because you ain't never fell off to me.
You are you.
You're the goat, you keep rising, you keep coming back doing what you're doing, right?
So, with that being said, was there ever a moment when nobody believed in your vision except for you?
Yeah, right now.
Nah.
Nah, I just, you know what I'm saying?
When I first started out, it wasn't, it was just music, you know what I'm saying?
I wasn't thinking about no business, you know what I'm saying?
Putting no record on the radio or none of that, man.
It was just man to love for music.
Like, I've just always had a love for music, man.
I'm a good-hearted person,
man.
So, y'all, give me my money.
No, for real.
For real, especially when you put so much work into it.
Today, we were talking about the blueprint, networking, relationships, things of that nature.
What relationship changed your life?
This man right here sitting next to me, DJ Xtilise.
What's up, Xtilise?
Yes, indeed.
How did that come about?
How did that change your
life?
I went out to do a show out in the Bay many years ago, and I ran into E40.
As soon as I walked in the hotel room, man, my phone rang, man.
I was like, I ain't getting nobody.
They don't even know my room number
yet.
And E40, you know what I'm saying?
It's his city, you know what I'm saying?
He knew I was in town, man, and asked me to come do a song with him.
But anyway, to speed it up a little bit, I got into a little something with somebody, man, and I think I'd already met Lodge, and I had to call him to come build me out.
And he's sold up, you know what I'm saying, Johnny on the spot, Jimmy Johns, you know?
But yeah, he's, you know what I'm saying, he's worked with a lot of artists, you know what I'm saying, from Tupac to Snoops,
to
Spikes One, you know what I'm saying, he did all that.
Welcome to the ghetto,
back in
the day, the Bay Area, two shorty, 40.
And man, it's been my road dog, man.
You know what I'm saying?
We back at you.
Yeah.
Listen, I had the pleasure of meeting XL last year.
I was visiting home on my way to move to a different city.
And so was Unk.
And we ended up on the same flight at the same hotel.
And XL was there too.
And I was like, this has to be divine intervention, right?
Welcome.
Welcome again back to Milwaukee.
Come up to the mic a little bit.
Thank you.
Thank you.
Thank
you.
How are you feeling?
I'm feeling great.
I'm feeling great.
I got my man with me, you know, with family situations, so I'm feeling great.
You know, Milwaukee is my second home.
Yes, indeed.
So what's your take on what Cal just said as far as the relationship and how you changed his life?
I mean, I just feel like, and I'm taking it somewhere, I feel like God takes me where I'm needed.
Yes, absolutely.
I've been with the, you know, Spice, Snoop, Forty, Short, Dog Pound, everybody.
Yes.
at times when, you know, when you need that rock, I'm there, whether it's music, whether it's a ear to talk to or shoulder to lean on, whatever it is.
Yeah.
So, and, hey man, once we met, it was like peanut butter and jelly.
We just kept it going.
Oh, no, that's why.
We
did that tour.
We did 27 cities,
30 days.
He took me.
All the records, I had gold records, everything, right?
I went overseas with him first before I went with anybody else.
So, and then that just, you know, him remembering and Tommy Boy calling.
Yes.
You know, that meant something to
me.
27 cities, 30 days.
We
were
scratching and biting
like
a...
So when we're talking about relationships, right, and we're talking about networking, what is one thing that people misunderstand about building relationships?
Yeah,
that is very, very important right now.
I'm like, I'm reloaded, you know what I'm saying?
I'm starting to rekindle
a
lot of old relationships.
You know, I planted the seeds a very, very long time ago, you know what I'm saying?
And to be able to reach back, you know what I'm saying?
To work with some people that's, you know,
here
to help for me, you know what I'm saying?
The Tony Drapers, you know what I'm saying?
From Swive House.
You know what I'm saying?
Just to be able to reach back to people
is a
beautiful thing.
So you always want to establish good relationships.
Absolutely.
You got your manager in the building shy.
Yes, I do.
You went out of here, man.
What's wrong with you?
Yes.
What's going on?
What's going on?
What's the
work?
How did this
come about?
May I announce this?
Yes.
So we have a new label.
It's
called
More Money Music.
Let's go.
More Money
Music.
I'm always down to get more money.
See me?
Siamore is my new manager.
He's been standing on it.
He's the main.
I'm talking about within a month, man.
He's created so many opportunities
for me.
It don't make no
sense.
For the both of us.
For
the both of
us.
Yup.
Yup.
Some opportunities for real.
Y'all look for the movie.
My project's coming real soon, man.
I hate to meet
that.
You the first one
to get that.
You the first one to get
that.
You the first one to get that.
You the first one to get that.
You the first one to get it.
I did
that because you my niece.
I did that because you my niece.
We wasn't going to tell nobody else now.
Don't tell nobody
else.
Keep that on the
line.
Don't tell nobody.
So, Sean, how do you feel taking on this role?
How has it changed your
life?
Honestly, I like challenges.
Yeah.
You know what I mean?
Somebody asked me, what don't I
do?
I told him lose.
Come on out.
You know what I mean?
And that's my brother.
Yes.
That
ain't my friend.
That's my brother, man.
Yes.
And when he asked me, I told him, yeah, we gonna do it.
You know what I mean?
I got your back, bro.
And I got your front, right?
Ain't no mode taking advantage of nothing.
You know, we gonna keep it strictly business.
Yeah.
We got some structure, right?
We got a foundation.
Yep.
We gonna knock them doors back off the hinges because he deserve it.
Absolutely.
And we got a team, not jazz.
And we always looking for good people to join that team because being an organizer in my background, I know what it means to have a strong
team.
That support is needed for my brother.
And we gonna support him.
We gonna fight with him.
And to rebrand him.
Crazy.
Watch the rise
of this feeling.
Crazy.
Come on out.
Watch the
rise of this feeling.
Crazy.
That's how it's supposed to be.
Let me ask you something, Unk.
Your style is so different, right?
There's literally no one on this earth who sounds like you.
How much work went into you becoming that, right?
To where you're separated from every other artist that sounds alike?
I had to give thanks first and foremost.
I don't believe I ain't said this just to give glory to God.
And then my mama, you know
what I'm saying?
I guess that's where it come from, you know?
I don't know, man.
I remember I used to be back in high school, man.
It was the team of girls, man.
They used to, we just be ribbing each other, man.
I remember this one girl saying, why you sound like you singing opera or something?
Your voice so, you know what I'm saying?
Then I started rapping.
And then once I started listening back to myself, like I do
kind of
got like a different style.
You
know what I'm saying?
Yeah.
Yeah.
That's what it is.
I want to touch on, I know you gotta get out of here real quick, but I wanna touch on the younger generation and you.
Again, we know what it means to give you your flowers.
We know what it means to support you.
Do you feel like the younger generation of artists coming from Milwaukee is supporting you?
Yeah, yep, yep, yep, yep.
I just did a song recently with a big Frank.
You
know what I'm saying?
Me and Baby True.
Planned to do with something with Steve Snowden, man.
I respect all the chicken pee.
He always been down with my man.
Black shout out blackout black for blackout records.
But yeah, man, I mean, I ain't got no beef, man.
I'm looking to support any any artists out of Milwaukee, especially the youth, man, because I know what it is.
You know what I'm
saying?
When I was
younger trying to get in the game,
man, there's a lot of older artists who.
are online complaining constantly about the new music.
And I feel like we go through this every generation.
How do you set yourself apart by, how do you show up for the younger artists?
Even if you don't understand what their genre of music is.
Man, just get behind them when it's somebody turn, when everybody jump behind that one person.
Man,
we can go, man.
If y'all want to, man, you go out of town, man.
You see people, man, from Atlanta, GZ and all them TIs, man.
When they get out of Atlanta, man, they all is one, man.
I haven't seen people from Milwaukee back in the day, man.
We leave out of town and we still separate.
Wait till we get back home to have to shoot out
or
whatever.
You know what I'm saying?
But, uh, man, it's just, man, you just got to get behind.
If you see somebody hot, especially in our city, because it's going to open the door for you, but everybody, you know what I'm saying?
Kind of want to be up in the front, but everybody get their turn, man.
You got to push somebody through the door, man.
You got to help, you know, people got to help other people get through that door, man.
Absolutely.
That's the
main thing.
So we can be recognized so we can be looked upon.
Yes.
So in today's age, we know that the DJs, like we know the era that you guys come from and what you have done for us.
But I feel like to a certain extent with streaming with the syndicate radio that is kind of fading out a little bit, not to its entirety.
But can you just go into details, the importance of being a DJ and what it means to get behind an artist like Cuckoo and actually sell him so that the people can support him the way that they need to.
The DJ is the foundation.
It's just the groundwork.
It started with the DJ and hip hop.
With Kuhl, Herk, and all the guys out of New York.
And the business kind of did push the DJ to the side and focused on the artist, which is cool because it's a business.
But still in all, that's how you get your music out.
That's how you're going to touch more people.
You
can
only do so much by yourself.
And
then we do the crowd manipulation.
So we're going to be there.
We know what
sounds
good.
You know what I mean?
Absolutely.
Just
by spending the records this long, you know.
So since y'all mentioned it.
I mean, why not tap into this movie, the projects?
Let's tap into it, let's talk about it.
Listen, I have so many thoughts right now.
I don't even know what the script is, but I just want to roll.
You probably any.
I just want to
roll.
Me calling it a two in the
morning, let me get a cast.
Yeah.
But now it's based upon,
it's basically going to be based upon basically my life, you know what I'm saying?
From the start, you know, being an Army brat, you know what I'm saying?
You know, messing around with the music dog, making cassette tapes, to DJing when I came to Milwaukee, to rapping, you know what I'm saying?
With a G to a key, messing piece, 88 keys, G money, you know what I'm saying?
And then moving on to Infinite Four Five, to the My Projects, man.
It's just gonna be the whole story, man.
The struggles I went through at home, my high school shit, my drinking, my drug, and just the whole, you know what I'm saying, the whole story.
I think...
You know, I put out that documentary, shout out to Sloan,
Swift
Sloan.
It's
just money entertainment.
You
know what I'm saying?
For the rise and fall of Cuckoo Cow.
But I was just a documentary.
I really want to shoot a movie, man.
A real movie, man, to really portray my life,
man.
I know everybody doesn't heard this kind of story, but man, not mine.
Not yours.
Your story is your story.
It's something that's
unique.
Yeah.
Really unique.
Absolutely.
So and to that point, I'm eager to see it because A, your story, B, you deserve it.
But I love your strength.
A lot of people don't know what you're battling with your wife, with your family behind closed doors and they make comments and they can say whatever they want, which we don't have to get into.
But I just want you to know that I admire your strength.
And I see how hard you try to keep yourself in position to where you can begin to have movies and things of that nature.
So no matter what it is, no matter what you're battling, just keep going for real.
Scratching and
biting.
Keep going.
You are inspiration for us all.
Do y'all have any shout outs before y'all want to get out here?
I just shout out the whole city of Milwaukee, man.
Thank you.
I appreciate this city, man.
It's like my second home.
Yes.
Shout out, shout out, shout out, shout out.
Yep, city of Milwaukee, man.
There's so many people.
We'd be here to a new year
if I... If you
miss
somebody, they're gonna fill a way.
I
really got back to my roots in Milwaukee.
DJing and everything.
So it's like, it's therapy for both of
us.
Yes.
Y'all come check us out.
Where?
Tonight, we're at diasporas, I DJ down
there.
Every Wednesdays and Fridays
we in the building.
That's the girl lounge is insane.
What time y'all there?
I'm going to have to pull up.
Actually I'll
be there at seven till two.
Oh yeah, I'm pulling up.
Meach, we going on there?
Yeah,
we there
every Wednesday and Friday, y'all come check us out.
Sean, you got some shout outs.
I went through a lot a few years ago.
And my family stayed with me.
I
mean, and you know, I love my city.
Yeah, I really love my city.
Yeah, I mean We doing this because we want to open doors.
So shout out to the walking man Cuckoo back.
Yes, right
like he
never left like he never left and It ain't just about him returning.
It's him returning with a mission.
Yes
to open doors for other people.
Absolutely
When it come to music, why can't we be Atlanta?
Yeah, I mean,
yeah,
why can't we be Texas, right?
Yeah,
we got that same talent.
Yeah
that that and I I hate you in the word, but we got that potential.
Yes, absolutely.
And once we nurture it
Yeah,
we can take off.
We're going to take off.
We are.
Thank you all so much for dropping by.
I'm going to have to pull up on you.
One more shout out to Lavaux.
Yes, indeed.
And my
man, Shamrock, man.
Yes, we got Shamrock coming up next.
Shout out to you, too.
Thank you.
And once again,
congratulations.
Thank you.
Really
proud of you for real, sis.
Thank you all so much.
Listen, y'all heard it from the legends themselves.
Do not touch that dial.
We got another legend in the building, Shamrock.
We want to hear.
from you, 833-212-1017 to Girl Jazz Tyler.
One-on-one point seven the truth is your girl Jazz Tyler.
We are live and direct and we have a special guest not just a special guest in the building We have another Milwaukee legend in the building Shamrock.
Thank you so much for joining us today Thank you so much.
How you feeling?
Great All right, let's get into it.
So we were talking to cuckoo maybe about
10 minutes ago, and we were talking about networking and building in the culture and things of that nature.
Um, a lot of people are familiar with Milwaukee culture, but a lot of people are not.
So I want to take them back to the beginning from your point of view, right?
Um, if you know, you know, if you was around back in the day, you know, trouble souls, you know, who was a part of it, you know, the work that went in, you know, shame, right?
You know what it is.
Take us back.
Take us back to the beginning of the culture.
You played a huge part in Milwaukee culture and the music culture overall.
I want to start from the beginning.
What did that look like?
How did it?
happen.
Wow.
It was like,
pull your
mic out.
Very, very kind of like competitive back then.
You couldn't, you couldn't get a baby drew in the cuckoo
cow to do
no mixtape together in the beginning.
You couldn't get them on the same project together.
It was like, you know, back when you go like to, like the breaking, we was looking for Turbo and Ozone with that cardboard underneath us trying to
battle.
Yeah.
So.
it was a lot of that in the beginning.
You can go back to like with DRE, you know, where's the P and you can go all the way back.
It was always competitive to where like we wanted to battle.
Yeah.
What do you think is the difference from today's artists in Milwaukee in their culture as far as the grind, as far as the mentality versus your culture?
Your time your generation
even though it was competitive in it.
It was more unity.
It was more
togetherness.
It was more like Our y'all
beat us
today next week.
I'm gonna get you.
Yeah, you know this today.
They take it.
They can't take no ill.
Yep.
Yeah,
and then you could look at the charts if it's industry They can't take no
yeah, yeah,
and then it was we could take a ill but that'll make the
the wind more, you know, happier when we do
wind.
Yeah.
Talking about taking L's, right?
We've talked about wrist.
We've talked about preparing, preparation, all of that stuff.
What are some of the things that you face?
First of all, before we get into the things you face as far as obstacles with music, we got to run out of accolades, man.
We got to let the people know some of the people you work with, the things that you've done so that they can understand how deep this goes back.
Shout out to hello
There you
go.
Shout out to the Outlaws, Tupac, Cebo, Too Short, Big Mike, Section 8 Mile, that's going back way
far.
Industry is pretty much anyone who came from Milwaukee got some trouble.
How did that name come up?
And who I was a part of the group?
that napalm poker face, spoil rotten, Gina Lee, the poor, gangsta death spoil.
Yes.
I mean, but that just it just grew wings.
It's just
so many.
Yeah.
Lipsies.
Yeah.
Any arm.
Wow.
Now it's just like we got.
So many is just
yeah, it's a it's a family.
Yeah, it's a family is something that started Yeah started one way and it ended up becoming a huge family during your career during the time that you guys were Involved actively in music.
Did you think to yourself like?
We're shaping the culture for the music scene in Milwaukee or was it never a thought
Cuz you were so used to doing that
Yeah, setting trends or wearing something new or having something first or we was kind of used to that.
Yeah
going somewhere before You're used to that
and now it's different because it seemed like people are constantly trying to force to set trends for clickbait or for social media like it's not it's not in them.
That's an error because see
if we
had Facebook or you know the Internet or whatever we probably would have been worse.
Yeah
You think so?
I don't know.
It's just like when we were doing the things that we were doing, we just didn't have the ammunition that these youngsters have now.
We
didn't have nothing.
We
had
to make believe
we had something.
Now they actually got it.
They actually can order it right there and have it delivered.
So when you were talking about they're afraid to take laws, why do you think that is?
Why do you think that or what happened?
I know I'm I'm I'm leading with the W. Yeah
Never the less but it's it's sort of like an influence.
It's taught It's taught a lot of a lot of these I mean a lot of okay.
It was taught back then, but it was taught with more love
Yeah,
now it's just get out my face.
Yeah,
you know then it was
get out my face and get out grown folks, people, business.
It was different.
It was a reason for the get out my face.
Now it's just get out my
face.
And
it's like, it's taught to know love.
It's taught.
People swear they won a million dollars and they can't even count to a million dollars.
People swear that they're this intelligent and they don't know nothing.
I mean, so...
Back then, you knew something because you had experience in it, or you trusted who taught you.
Now you can't trust nothing.
A pair of lips would say anything today.
Facts.
In 2026, they'll rock you to sleep.
Facts.
See you coming.
Yeah.
Looking for you.
Oh, there go my lick right there.
Yep.
How important is it to take a loss?
It depends on your age.
Now I can't afford no losses.
I should have learned.
So
being a teenager, being a 27 year old, being a 37 year old, those are three different ways of looking at a loss.
Especially if it's the same loss repetitively.
You're going the right store but you're going down the same aisle and you're doing it.
You go down a different
aisle.
You can go in the same store but just don't go down that aisle no more.
You
gotta learn
that.
but learn from it.
Yeah, I agree.
I feel like dealing with my two teenagers, I was talking about it earlier this week.
I feel like they become entitled because they're not used to, they're used to me doing everything or like trying to help them do everything.
So whenever it is something that's not going their way or whenever they take a loss, they don't know how to respond to it.
And I feel like that's a lot of the culture in general, especially in Milwaukee.
It's a lot of youth running around here who are overly emotional.
because something isn't going their way.
They haven't been taught to stand up for themselves in a fist fight.
They'd rather pick up a gun and do whatever it is that they need to do.
But I think that
the...
It is.
One of the issues we have is everything is microwave.
No one wants to see the process.
They just want to see the finished product.
What was it like for you to put in the work?
in that era, before social media, before streaming, before all of that, we talking boosts on the ground, we talking word of mouth, traveling, flyers, selling CDs and tapes out the
trunk.
You looked it forward towards that, because you didn't know the possibility of not having that.
You looked forward to it, so you didn't know.
I was raised in the south.
When I came to Milwaukee, I had to learn the difference.
I didn't know no better.
I was country, you
know.
I was scared to talk because they're going to rip you or talk crazy about the way you speak.
So I didn't know no better.
Yeah.
You know, all I knew is what I know, you know.
And so I didn't know that what I was doing was innovating.
I didn't know what I was doing was inspiring.
I didn't I didn't know no better.
So I can't describe anything other than doing my aspirations.
You know,
I
didn't know no better.
Yeah, I didn't know no wrong girl right to it.
I wasn't trying to do nothing.
I was just being with this thing.
Yes freedom being free Absolutely being free.
I know that's right.
How do you feel about the state of the culture today in the city of Milwaukee?
Okay Not being a clown on the stage or being the person in the background not being
Someone with a hand up their back or the puppets on the strings.
Yep Not to knock those that have that engine behind them or something that they're working for but Just balance the two everybody got the artistry, but you don't got the business to it.
Yes
more be
more conscious of the business first.
Yeah
before you sign up for that.
Yeah
Do you think it's easier for today's generation of youth as it pertains to the industry to
receive the help and the information for, as far as the business.
That's kind of hard to do.
They don't listen.
Yeah.
And then it's like, okay, why you ain't there?
If you know everything,
why
you
ain't
there?
Yeah.
These W questions are like, it's the truth.
Yeah.
So, I mean, just continue, stay down.
Stay down and continue.
Absolutely.
Be conscious of what you signed, though.
Yeah.
And thoroughly look, and thoroughly ask questions.
Ask the
questions, yeah.
And even if they are the W questions.
Yeah, you have to
get them answered.
Ask the
questions.
We got to go to break.
Do not touch that dial.
We got a legend in the building.
Sharon Rock is your girl, Jazz Tyler.
1 on 1.7 the
truth.
101.7 the truth is your girl Jazz Tyler.
We are live and direct and we have another legend in the building.
Shamrock is here.
Ladies and gentlemen, today we are talking about the blueprint, legacy relationships and believing in yourself.
Who told you you couldn't?
Who told you that you couldn't do what you wanted to do?
And what happened?
after you prove them wrong.
So before we went to break, we were talking about the culture, the music, all of the above, but I want to take it a step further and dig into something a little bit deeper.
As we're talking about networking and relationships and the importance of that, we also need to touch on the fact that sometimes we don't have people around us that need to be around us, right?
How important is it to have people around you who are going to tell you the truth and not what you want to hear?
That kind of starts with yourself though, because you got to be around people that you would listen to.
Yeah.
Yeah.
So that's, it's going to start with who do you really, how far did you go with those that you would listen to thus far?
And now you know who you can take healthy, you know, backlash from or correction from.
It's a different between getting corrected and checked.
You ain't going to never be able to check me.
Yeah, but you can correct me.
Yeah, you got to be able to reach me to listen.
Yeah.
And now I understand.
OK, I was wrong.
Yeah.
I apologize, you know.
And then, you know, people would try to see what they see for you.
Like, here, wear this jacket.
You're supposed to be right there.
You got to get those away from you at the same
time.
Yes.
Like, that's supposed to be you right there.
Like, you got to get those away from you.
Yes.
You know what I mean?
And that takes.
That takes time, like experience.
You could still be young and have it,
but
you have to go through experiences to understand that.
Yeah.
Because you can't just get that right off the bat.
Yeah.
It's like, I can't teach you how to stack your own money.
You know what I mean?
I can't teach you how to do
that.
Yeah.
You know what I mean?
Because some people are more given.
Some people are more stubborn.
Yeah.
You know?
So it's like, how do you balance yourself?
It takes experience.
It takes time.
Absolutely.
You know what I mean?
You can't just jump in and not give you the keys to it.
If it was easy, everybody would have it.
That's right.
You know what I'm saying?
It's got to be a little hard.
Yeah.
It's got to be a little difficult.
Yeah.
You know what I mean?
You can't do that before you hit the backflip.
Yes, I can.
I can stick it.
Yeah.
Now it's like, it ain't no bet with me.
Bet, bet.
No, let's pay to see it
now.
Come on now.
Woo!
How much you going to pay to see it?
Yeah.
Ain't no bad, all bets are off.
It cost everybody something.
Yeah.
Might cost some a lot, might cost some a little, but it's gonna cost them all though.
Yep, yep, absolutely.
So one of the things that we talking about, people telling you the truth.
We had a conversation, and we always had these conversations, but we had a conversation yesterday about me standing in my own way.
And that was something I was talking about earlier in the show.
People not proceeding with whatever it is they want to do because they don't feel like they are ready, right?
We have a habit of them and our light and trying, them and our light to try and fit in and not be whoever it is that we want to be.
You don't want to be a know-it-all,
you know?
Yeah.
However, you know a little bit about a lot of stuff.
You can't dim your glow of your halo, no matter how you want to.
You can't know such thing as dimming your glow.
I got that I Go Pro glow.
I can't dim it.
Why run from it?
You
know what I
mean?
You might as well embrace it.
It's too late.
You can't hide it.
You thought you could.
See, that's that
thought and thought.
That's that thought and thought.
It's that thought and thought.
Straight like
that.
You thought
you could hide it.
So how do you, for those who are in situations where they may not have the confidence to pull themselves up to say, I'm standing in my own way, what are some things that needs to happen in order for them to?
Cause it's not easy.
It's not easy for me, neither.
Well, okay.
My beliefs, it's gonna take a sense of humbleness of grounding in prayer or belief of something of higher power.
The universe has to, it has to combine.
The lines, it has to align.
And you have to believe in some type of higher power and just ask it for strength.
Everything else is on you, you know?
You got to build your confidence.
It's just like building muscle, you know?
It's like, if I wanna work to get to something and be the greatest at it,
you
know it's gonna take work.
It's not gonna hand it to you.
You're gonna have to put the work in.
So look forward
to
it.
Who or what taught you your work ethic?
My grandparents.
How so?
Like, I've went hunting with both of my granddaddies and been fishing with both of my grandmothers.
Like, raising Mississippi, it was kinda different.
you get different things whooped into you that get beat out of you when you get back to
me.
Come on now.
Five,
three, two, zero, six.
Come on now.
You hear me so.
I mean, yeah, my grandparents, they, I felt at 12 or 11, 12 years old, I
didn't, I was
grown by
then.
I knew everything I need.
Food, shelter, water and clothes, pray for it.
God's gonna give you that at your feet.
Everything else is a one.
Go
get it.
Absolutely.
Discipline is something that I feel like a lot of people don't have where they miss when it comes to missed opportunities, right?
Preparation, we talked about that earlier during the week as well, being ready so you don't have to have to say how to tell
you.
But one of the things that I'm working on personally and again, this is conversations that I've been having all week was
what we talked about yesterday, not making any excuses.
I had time to reflect and I realized that I've been making excuses for myself, right?
I've been ducking, I've been ducking that action.
I've been
learning.
That affect on people sometimes.
30 seconds, somebody big.
Listen, I'm like, man, I have to find a way to step out of my own way and find a way to...
It's not that I lack belief because I know I can do anything that I want to do, but I feel like the excuses is comfort zone, right?
When you constantly make excuses for yourself, exactly.
Be uncomfortable.
When you get too comfortable, then you're uncomfortable.
You're gonna need to make something else to be, you know?
Yeah.
You need to make something else to be.
Yeah.
Don't be comfortable.
Because that's when you're at your...
When you're comfortable, you're at your easiest to take advantage of.
Yes.
Yep.
Or whatever it may be.
You know, you could look at anything that went to prison, the diddies, the R. Kelly's, they got too comfortable at what they was doing.
Come on now.
Come on now.
Way too comfortable.
You got away with it so many times, many times you think it.
Yeah.
So don't get too comfortable.
Always try to reinvent.
I always try to, you know, keep yourself motivated to continue to do something, trend setting, or something that, do it again.
Yeah.
Yeah, do it again.
What you did to get there, do it again.
Yeah.
You know what I mean?
Get comfortable at doing that if you can, which makes it so hard.
And growth is being uncomfortable.
Yeah.
We were talking about that too.
It puts you in a position, if it doesn't feel right, as far as growing pains, then that means you're doing something right.
because you're taking yourself out of the norm, out of your element.
And you are a person who have very, very great discipline, like physically, mentally, spiritually, emotionally.
How does that happen?
Like, how do you develop outside of what your grandparents showed you?
What was it inside of you that forced you to say, you know what, I want to think this way?
Because the people that know you know.
But for the people that don't know who are who they are,
Jesus.
You gotta
have a conscience.
You gotta be tapped into something outside of you that's bigger than you.
You
gotta
have something to look forward towards.
You know, that's bigger than you.
Wake me up for the impossible.
Come on now.
They saying we can't.
You can't.
You believe that?
Yes, we can.
Wake me up right there.
I'm gonna start stretching and doing my...
My stretches right
there.
Yeah, as soon as they say you can't.
Let me show you why I can't.
But not to prove to you.
It's for me.
How much you going to pay to see it?
You want to pay to see it?
Yes, we can.
Let me show you how it works.
We got to go to break it, you girl, Jazz Tyler.
Do not touch that dial.
1 on 1.7 the truth.
Pull up with that.
No joke.
I think this is my.
May hear it.
One-on-one point seven and truth is your girl Jazz Tyler.
We are live and direct looking to discover and support local businesses in our community that make sure you tune in every Friday 8 a.m.
to truth in the morning with home a blow and Bailey coming for what the business is powered by we energies each week you'll hear from local business owners as they share what their business is where they are located in one valuable lesson they've learned along the way we energies is proud to help power local businesses and the communities they serve don't
Miss what the business is every Friday at 8 a.m.
Only on truth in the morning with Homer blow and Bailey come in power by we energies delivering the high energy that powers local businesses Milwaukee truth nation to grow jazz Tyler you are officially tapped in we got a legend in the building sham rock Thank you for joining us So we talked a little bit about trouble souls, let's get into fourth coast right for those who were around it was a time
We're talking Money Eyes, Rest in Peace Money Eyes, Spoil Rotten, Lil Pac Larry, Lady J, man listen, the list goes
on.
So many people was involved with creating this, and you were the forefront of it.
Let's talk about Fourth Coast, how it came about, and what that means to you.
They say the best for last.
Yes, indeed.
That's Money Eyes.
Yes.
Money Eyes, Boss D, Spoil Rotten, they, you know, me coming home.
Hooking up with them guys and then it was just like Let's try to do something again to make a second wave of a push after the Trouble Soul album and all of that It just was wow, it was too much at too fast at one time.
I think you know That's why I didn't pan out for me, you know, but man that was a that was a big wave
It was necessary and the impact to see so earlier cuckoo was talking about
how the city needs to unite and come together more.
I feel like Fourth Coast was probably the first time we've ever seen so many independent artists come together under one label without any egos, without any pride.
But just with the determination to say, hey, I want to make it, you want to make it, let's put it together and see what
happens.
That's what that was.
It's sort of like how, shout out to Tony Neal.
with the core retreats and, you know, given opportunities because people don't even really know, like he broke Boosie and Webby
at
their first core retreat.
That's when you start to see them together type of things.
Like just to give that, you know, we need more of it here in the town.
You know, you used to have to go and audition and pay for to be able to perform and you had judges that was from industry or, you know, we need to get back to that.
Yeah.
You know what I mean?
And that kind of was
that
was
that.
Oh, it was just in the basement, just hurry up in here, go out there and try to do something.
Yeah.
Like I said, they they they called me and said, in an hour, we're going to have a meeting.
Like that was all in preparation.
In an
hour, they was like, now say what you said yesterday.
It's 63 people there.
Like, I didn't know, you know,
but
that's how that happened.
It just was, you know, we was all new to the, you know,
internet and whatever, and that turned into the Wham Room.
We had 10,000 people
in the Wham Room before they just followed it.
I remember the Wham Room, yes.
So like,
it's just, I don't know, it was just that type of vibe,
you
know what I mean?
That type of wave, like we all moved and
sing.
So when you have you you have experience being an independent artist but also having a label with Trouble Souls and then Fourth Coast, how do you manage to keep artists from?
Feeling insecure.
Yeah, when you have so many artists on the label
It's easy for me because I tell them like I Work with you for you and about you.
Yeah, but I ain't your hoe.
Yeah,
you know
Yeah.
If you make smoke, I'm going to make fire.
Yeah.
Make
the phone ring.
I can answer it.
Yeah.
I ain't got to make the phone ring and answer it.
I wouldn't even need you.
Right.
Exactly.
So you got to have that determination, that will to want it for yourself.
And then I can attach and help that.
Yeah.
So it's easy for me, but from ground zero to to a hundred.
It's like, I don't got the time to be.
Walking you across the street and hold it your hand.
Yeah,
you got to really want This you know yourself.
Yeah,
you know me you saying you in the store and you saying listen to my demo
Yeah,
what's your name if you ain't got no content up?
You ain't serious yourself.
Yeah, how can I take you serious?
You know if you selling t-shirts, but you ain't even got your t-shirt on come on You know so
It's a little bit different now, you know, I'm saying like you got to want it yourself Yeah, you got to make that that first effort yourself and then people that help you, you know with your run and your start
So what was the recruitment process like because that's the we talking Baby don data we talking loud pack Larry rest in peace.
We talking money eyes rest in peace.
We talking Who else who I'm I'm I can't kill a king
take gutter
take good it's the
free man.
Come on
So many
yes
Now the recruiting it wasn't even it was just by word of mouth like everybody wanted to be a part of one thing We're gonna make it like this together.
We can do it faster.
Yeah, let's work.
Yeah, if it's let's work is less work
If it's let's work is less work for real.
Yes indeed.
It's just that simple.
Yeah, you know what I mean and
to push all the egos to the side and come together like that.
Did you see how Baby Done Dada and you had some of the awkwardest collabs in that?
You didn't even see them hang with each other.
And
they made a whole mix tape
together.
Shout
out to Soul, DJ Soul.
That's who you need to get
up here.
He most definitely wears a soul.
He got all the answers
to this.
The street is DJ on the city, man.
Yes.
Five, three, two, zero, six.
The green signs, y'all.
Yeah.
It's ain't the brown signs.
No shot.
I don't even know blocks to that.
It's ain't the blue signs.
It's the green signs.
It's the green signs of
Milwaukee, Wisconsin.
Yes, indeed.
I remember walking into the studio.
So I wasn't a part of Fourth Coast, but I was like an honorary member of Fourth Coast.
But I remember walking into the studio on Lisbon on, what is that like, where North Avenue is.
and just seeing so many artists in one room, like the top artists, and how everybody was in their own zone doing their own thing, one person over here writing, the other person over here producing.
Like, it was like a factory.
Did you sign that?
Did you sign that?
I did, yeah.
Absolutely.
Absolutely.
But how do we, with today's culture in the music in Milwaukee now, how do we get that back?
How do we get today's artists to want to collab at that level?
That's the question right there that it's gonna take for the youngsters.
We have to feel into what they feel, you know, because today they pushing youngsters don't show no respect to elders.
And then elders are scattered youngsters.
So it's how, you know, we gotta, you know, bridge that gap with that.
You
know what I mean?
That's easy though.
That's easy.
That's no problem.
You
know, but that sense of communication is not there.
Right,
it's not from it's not there.
You know what I mean people afraid of it or People saying forget that.
Do you think it was designed that way or do you think it's just that's just the way it is?
No, everything is influence.
Yeah
From what you watching from what you seeing from what you seeing, you know, everything is an influence now
Absolutely,
it's got to break that break that code and that communication of influencing
and what should be and what's good and what's bad.
Your
conscience should be able to tell you that.
But that takes experience.
A lot of these kids are just their kids.
They don't have a mature conscience
yet.
They haven't been to enough.
And they done been to so much trauma to where they don't believe in nothing right away.
Trauma, do that to
you.
So how do you overcome it?
How do you overcome the trauma enough to where you don't sell sabotage?
It's gonna take a it's gonna take a lot of You know how they say a village
yeah
being around good being around successful welcoming people like welcomes people like You don't want to be around hateful people.
You don't want
to be
around chaotic people.
You don't want to be around always
you know, chaotic.
Yeah.
That chaos and confusion.
Yeah.
I got a trick question for you.
Oh, here we go.
Favorite Trouble Souls or a Fourth Coast?
That's not a fair question, but it's a question.
It's not a trick question.
That's kind of easy.
Is it?
Yeah.
Which one?
Because the rear view
bigger.
The windshield bigger.
The rear view.
Yeah.
Yeah.
So Fourth Coast.
Yeah.
It
gave us another chance.
Yeah
to be more than what let's see trouble.
So that's just like a beginning.
That's like the seed I Want to see the flower.
Yeah,
I want to see the fruit.
Yeah,
you know,
yeah,
and that was more
so
of us growing So it's yeah, I'll take the later
Absolutely.
So you've also worked with, who is some of the artists you work with here?
I know you work with Koo Koo, you work with Baby Drew, who is like your favorite artist of all time from Milwaukee to work with?
Spore Run.
Yeah, Spore.
Because he had it
so easy.
Yeah.
You know how you be, he just had it so easy.
Spore Run.
Yeah.
My favorite of all time.
What was it like working with Sufak, the Outlaw,
Cebo?
We was trying to, we was trying to tell you the truth.
We was trying to sweat them guys.
Like, yeah, it was fun.
It was
great.
You know,
like, that's how we felt.
Yeah.
You know,
yeah.
Back then it was a sparring.
It was just like boxers going to the ring, going to a gym.
Yeah.
That's work.
Yeah.
Yeah, I see they don't you guys didn't see it the way that they
see people now, it was like, you one of us, you do, we similar, you human being, we doing what you do, let's just get to it.
That's right.
Yup.
And, and there was a, I mean, it was the same respect in that, but they wouldn't even did the songs with us.
I could remember Noble, R-R-P, R-R-P Noble.
Noble was a cocky someone, something like that.
He was cocky.
had every right to be.
Mm-hmm.
Yeah.
Yeah.
We got Shamrock in the building.
We got to go to Breakthrough.
Not Touch That Dial should grow, Jazz
Tyler.
We got some special guests and legends in the building.
Shamrock is here.
My brother, Lavo Ricky Blow.
What's the
word?
Super cold.
Super cold.
He didn't pull it up to the Emily Millie.
What's up, Larry?
What it do?
What it do?
Thank y'all so much for tapping in with a shout out to the chat, the lab effect.
You want to give a shout out.
He's having a camp, a football camp.
That's free for youth ages 12 through through three I'm sorry from 12 to 3 at Rufus King High School tomorrow So all of those who are listening if your youth are in sports make sure you take take them out Show them a good time get them involved in some activities.
Love on man.
Listen I'm so happy you here.
I
know is man.
Y'all don't understand like we have
We have been in the trenches together for quite some time and we've been working at what we're doing for quite some time.
So to see all of the work pay off for both of us in our respective lanes is like everything to me.
Like we not blood, but we couldn't get no thicker than blood.
That's my brother.
They say blood, blood only make you related.
That's right.
That's right.
So, tell us what you got going on, man.
I see the lavender clothing brand.
I see you about to... I don't know if I can announce this, but I know you about to drop something less than that.
Yeah,
yeah, yeah.
We're trying to hold it under the wraps and tell it all get together.
Yeah.
There's a lot going on.
Definitely the lavender clothing.
That's brought by me.
Inspired me and my brother, Big Moon.
He really the one that been putting a lot of gas behind me just saying, hey, stop.
Stop playing.
Get it together.
We all want to see you win, but we can't want to see you win more than you want to see yourself win.
Absolutely.
You know what I'm saying?
So I love my brother for that.
Him and everybody.
So yeah.
So take us back.
Let's talk about it.
Let's talk about Ricky Blow.
Let's talk about Larry.
When did it all started and how did you become who you are today?
Man, it really, it's crazy.
It started from Big Moon.
It really did, because I wasn't even rapping it.
I wrote on my paper saying stuff like that, but really, it was his cousin that I knew.
All of us come in the same neighborhood in Hillside, but his cousin was like, man, Larry got a book of raps.
And when I seen him, he was like, man, cuz them got a studio already.
They already had a studio, everything.
They had the studio where you had to do one take.
It wasn't
no, you know what I'm saying?
All that punch in like,
nah, if you don't know your verse all the way, watch out.
You
can get on the next
song,
man.
And then as we developed that, we always rolled around.
playing Trouble
Soul.
We know word for word, you know what I'm saying?
That was one of our dictionary thesaurus, our Bible, like a rap Bible from Milwaukee, you
know what I'm saying?
So
like, man, it was to the point where I recorded Trouble Soul's album on a VCR tape just so I wouldn't lose
it.
Don't tell your ass.
Hey, I'm
proud of my age, man.
I know that's right.
What BG say, man, we all live in dummies.
Yes, indeed.
So those who know you know, but the world may not know, one of my greatest things when it comes to you and what I'm most proud of is how great of a father you are.
You have a great balance of your career.
and chasing your dreams and then allowing your children to chase theirs and support them as well.
Shout out to all my nieces and nephews.
But I've seen up close and personal with Kirsten in particular.
She was on a dancing dial.
She's still dancing.
We brought her to the Iverson Classic when she was rapping.
What is that like?
How do you have that balance between living out your dreams while trying to make sure that your children is able to live out theirs at the same time?
Man, that's...
It's like a blessing.
Because every, I can tell you, when she was four years old, she was watching the Dancing Dolls TV show.
And she was like, I'm going to be with them.
And you know, as us as parents, we're like, yeah, baby, you're going to be with them for show, baby.
You're going
to
be with them.
And the next year, she was with them.
She
went and her tryouts, the main coach, the lady, she was like, oh.
you're gonna fit right in with us.
You
know what I'm saying?
And since then, she's just been going and going and getting better.
As artists, and Shamrock had asked me this other day, he like, do you like the studio more or do you like being on the stage?
And I honestly told him, I was like, man, I like being on that stage
because
I like the crowd control.
I like
to see people recite my words and stuff like that.
So when I seen my daughter out there performing,
for hundreds of people.
And she's not the competition.
She's the one, you know, her people, they throw the show.
So they come
out and show the children that's inspiring to be like them.
They come out and show
them how to do it.
And I just see them just clapping for them.
And it's like, I had at them, you know that little,
you're not sad,
but you get that.
You know what I'm saying?
It's
like, ooh, I'm about to cry,
man.
Cause it's
like, that's what, if I don't get it,
I'm still getting it because she is feeling
how it feels
for a crowd to roar for her and just, man, it's, it's, man,
it's,
it's something else.
I can't
even.
I know it.
I'd be so happy.
And then now she all, she's growing up on me.
Now I'm like, I was telling Tina that the other day, like she getting too big.
Um, but I love to see it and I love to see.
Um, you teaching her how not to step in her way.
These are, me and Shamrock was talking about this early.
How y'all been knowing me the past week about standing in my own way and coming up with excuses.
And I know from being a parent that it's extremely hard to live out your goals and try to help your, your children accomplish their goals as well.
Um, so we're today earlier, we was talking about networking and relationships and the important of that, the importance of that.
Um, I know that trouble souls was played a big part, right?
in your career in you as an artist.
Shamrock specifically, what is your relationship like?
What did it mean to you to build that relationship so that you can become not just the artist, but the man that you are today?
It meant everything because coming as a like a kid that always looked for like love from older figures
and stuff
like that.
to sit back and listen to this album because back then, we looked at that CD and when we listened to it, Trouble Souls was on top of the world to us.
So it's like, if we can get to meet them one day, really, and my connections to them, like my father and my cousin was always around them already.
They was
with spot.
Because I used to be down there all the time, my auntie Bertha and all that.
So
I was a kid, but they was developing this and I didn't even know.
So that's how
they did it.
And then Shamrock had his...
What
he
had to go
through,
you know what I'm saying?
We patiently waited for him to come home, but the first day I was so excited to
just
be around him and just, cause you know, spoil riding and they pond
and
poker face and all them, they got to experience that guidance that he was giving them, you know, and it was like from the first day.
He just right away was like, oh man, come on, it's the wing, you under it, let's go.
You know what
I'm saying?
Man, I used to steal this CD.
That one with the wings or the handle or something on the front of it.
I used
to steal that from
dude.
When we talking about relationships, Laval was speaking about you being one of the first people who was supporting him, right?
Even with the clothing brand.
What does it mean?
Like, what does real support look like showing up for your people?
I mean...
Just like when he was, y'all was just talking about his daughter.
Like I watched him like front hand.
Like I'm on the phone with this dude for hours when he had her trainings and stuff.
Like me and him be on the phone with each other.
Like he in the parking lot while she had her classes and stuff.
Like just
chopping it up for
hours.
Like, and I'm just, he giving me game.
I'm giving him game.
Like he pushing me.
He telling me like, I'm just telling him like, bro, you, you got all the tools.
Like really?
Like we need you.
Like.
We need you more than you need us.
I tell him every day, like I text him and tell him, you know, I'll be on him.
But he pushed me too
though.
Like real brother.
When I
first started hanging around him into what, like what he said, everything he said, you felt it instantly.
When
he just described, you felt it, it was no, it wasn't no can not hang out.
It was like, I'm already here.
You
know, I ain't going nowhere either.
You couldn't deny.
You couldn't put him out, you know what I mean?
Out the studio.
I'm getting on that song.
I'm getting on this.
He was sitting
there
writing on
it.
I'm getting on this.
Yeah.
And I saw that.
I saw that will.
You know how you can just look yourself in the eyes and say, like, dang.
Yeah.
And I called him the underdog.
Yeah.
I told him then.
Yeah.
Yep.
Yeah.
You know?
Yeah.
Larry work ethic.
I'm sorry, Leva.
Your work ethic is amazing.
I've had the opportunity to build with you.
And I'm glad like those a lot of people don't hear these stories.
But when I was rapping, I wanted to live in Atlanta so bad, you know, I went down there was rocking with Zeitshoven and all of them.
And I'm like, I got to move here.
But I was a single mom, 22, 23 years old with two children and I didn't have support.
But I went to Atlanta.
They open their doors for me.
They open granny doors, whatever it is they can do to make sure that I was able to get to where I needed to go.
They did it for me.
They showed up for me.
They didn't ask for anything in return.
And we've been rocking and rolling ever since.
And we talk about it, but I want to publicly say thank you for that.
Because I don't know if I will have gotten far as I have had I not had y'all as my support system where I can call at any given time.
and say, man, I'm trying to come there and work.
Come on, sis.
Come on, sis.
We rocking out.
Those relationships is important.
So I appreciate you.
I got to give you your flowers for that.
But also too, because I do feel like you are the underdog.
Your flow is one of the sickest flows that we've ever seen in Milwaukee.
I'm excited to hear the music that you're working on.
Can you touch a little bit on what you have up and coming?
Yeah.
So I guess, well, I could touch on a little.
You ain't got to give him the hoe.
So producer from here, 40 mil.
Shout out 40.
Yeah, shout out to 40 mil.
We've been putting a lot of stuff together, like just building my sound, building our sound together.
You know what I mean?
And to work with a real producer and not just a beat maker, because that's the difference.
You know, we talk, just like me and Big Moon, we talk on the phone for hours and it's like, yo, bro, I heard Diverse on this song, maybe you could go back and do this and do that and do this.
And then, you know, so we formulated, we got two projects out, Milwaukee in the 90s,
where I pay
homage to every artist that I feel like made an impact on me.
That made a lot of noise out here in the streets, too.
Yeah, man.
That's dope.
We got that one, we got another level where it's a digital cassette.
So it's a one play.
You got to play it all the way through.
Ain't no skips, but it's a, you know, so I, cause I want to go like, man, I want to do a cassette tape, but the only way to do it is to do a digital is just make a one play.
So I call it, you know, and you know, so a crazy thing about that is earlier today, when I was at the airport, I had to, I got to Chicago at seven, like seven o'clock and I couldn't get my rental car until 10.
So I'm sitting there and I'm dozing off by the window and I'm dozing off.
Bro, I look to my side and it's Eric Sherman, dawg.
What?
Yes.
Because when I look, I'm like, that didn't look like him, but that ain't him.
But then
I seen his
eyes.
I was like, that's dawg.
The green eyes.
Yeah, I see no green eyes.
I'm like, that's dawg.
So I'm
like, no, Labo.
Just calm down.
Don't be too woo.
to fan out or whatever, just let dude be, you know,
let him
be at peace with.
But he had the Kanye Bob over there life.
He was in
it.
Yeah, he
had the Kanye Bob.
I'm like, I got to.
And
like, and that's the thing about dealing with pride because I'm like, yeah, I'm gonna just let him be.
But then I say, you know what, Lavo, you got to, even if he, even if he just listened to it, that's all you need.
You don't, you don't want nothing else.
Just.
just to spread that word.
And you know, I had to gather myself together and stuff.
You
know, poke my
chest
out,
you know what
I'm
saying?
I walked over to him
and he looked at me and I just put my hand out and I'm thinking about, because I had just watched the interview with him talking about pop.
So I just instantly was like, what's up man?
My name Laval, man.
I know who you is, but I ain't trying to,
you
know, too much or whatever.
And I was like, huh, I already had to
have the screen ready.
And I was like
here, man, just take a picture of my phone real quick.
And when you get time.
just gonna play that album.
And
he's like,
oh, another level.
Okay, I'm gonna play it when I get on the plane.
And I was like, all right, bet.
And then I
left and I was
like, man, if I wouldn't have did that, even if nothing comes up out of that, it built something else in me again
to
say, you gotta.
Gotta be uncomfortable.
Yes, you
know
what I
mean?
Don't step in your own way.
Yeah, yeah, cuz I was in I was in my own way for about 30 minutes
Don't
you know what I
mean?
And I'm like.
Because I show.
If you if you didn't do that, I would have got on you all the jab.
I'm getting all weak about stepping in my way.
And no man, listen, sometimes when you plant those seeds, it's not just even for you is for everybody else.
You know, it may be something on that album that he needs to hear for himself.
Right.
And having an encounter like that is he's not somebody you run into every day.
Yeah, that's that networking.
That's that networking piece.
Yeah, he's a.
He's a staple of the game like he's a OG Absolutely, and that's what I've been like going for a lady like in my universe.
I just been wanting to nothing but OG
around me Yeah, I
mean so it was like
I love that our generation feels the need and make it important to pay homage right and we was talking about this the other day too because
A lot of my stuff is not online.
I'm where I scrubbed it, right?
And then when you brought it up, like, how is anybody going to know the work you put in if they don't see it?
They thinking that the female rappers just started here.
No, it started before me.
It started with go digger with shaggy.
You know what I'm saying?
We need a boss.
Like it started with so many different people.
So that's important.
And we're going to talk about that a little bit more when we come back from break.
We're going to dig into the nitty gritty, right?
You ready?
You ready?
Let's go.
Shagrush asked how to do not touch that dial.
We got to go to break the pace and bills.
101.7 is truth.
101.7 The Truth is your girl Jazz Tyler.
We are Live and Direct.
Do not forget to like and subscribe to our YouTube channel.
Follow us on social media at 101.7 The Truth, as well as tap in MKE.
We got a legend in the building, man.
This one personal, man.
This is my brother.
This is my big bro.
Lavo, AKA Ricky Blow.
Big Moon in the building, too.
What's the word, y'all?
How y'all
feeling?
Back.
Feeling
good.
So today we've been talking about relationships, about networking, about all of that stuff.
And one of the things that I do want to touch on when it comes to building with people and having people around you that's important, it all starts from you.
It starts from what make you the way you are, your character, your morals, your integrity, what you believe in.
Who may laugh all the way he is?
What happened?
What happened in your life?
How did you transition from this person to become a man that you are today?
It's a long journey, you know, it's it ain't just been me.
It's been a lot of people in my life that
yeah,
you know and Trauma that I went through yes, you know in different stages, you know when I was a kid I always had somebody to look up to yeah, and then you know something tragically happening is
Yeah,
you know and I had to like try to figure out a way to kind of like cope with that.
Mm-hmm.
You know what I mean?
A lot of it is like my defense mechanism is kind of like finding somebody or looking for somebody to look for that exact person again, but you could never find that.
So I did lose me and Big Moon.
We lost our brother.
And he was every, I mean, everything to us, you know, to where we didn't, we didn't move without him.
Like
if you've seen him, you've seen us or we was always close.
And then we, cause we,
We had fathers, but they wasn't active like that in our lives.
So we was teaching each other, and he was our bigger brother.
So a lot of things that we didn't know, he would be learning it from his OGs
or
whatever, and he would bring it back to us.
So that was our guidance.
So he ended up passing
away, 2005.
And
that's where my life really just took a turn to where I was really, really lost.
And I can't even say that because we also got another brother named Cheese.
Me and Cheese was never the same, even when we have talks.
And it's like we still haven't healed from that.
And we try to figure it out because it's like, man, what are we going to do now?
Where are we going?
And that's
when I really dug into the music and just trying to find a way to escape.
from feeling like, man, what I'ma do.
You know?
But I want to say, but through all your transitions, every since I knew Laugh, he always been this type of person that having like good spirit, like good hearted, no matter what he was doing,
like out
of all of us through our circle, like he was our like, our good boy.
Like,
you know what I'm saying?
Like we really wanted him to stay out of trouble.
You know
what I'm saying?
But, you know, things take the courses, you know?
Things happen, but always he was he was the type of person that'll help you be there for you person that you could talk to
or
anything like that He always had a good spirit.
No matter what the situation was whether he was working the job or in the streets He been this type of person He just elevated and we learned from that situation when we lost our brother and then just taught us how to move different and just how to lean on each other Yeah, but we still mourn in that situation, but it turned us over from boys to men because that was like one of our first big losses.
Yeah, so
but it kind of walked us into manhood and like, even when we were still devil and dabbling, like, he walked away from that street life and, but we could always call laugh and, you know what I'm saying, get some advice or talk to him, like, we'd be on the phone with this guy from, I was in
Atlanta.
I know it, but I got on the plane to come see
this guy, like.
Like yeah,
yeah so
many times like no I'm gonna come like even when he got a load of clothes to come I'm like no I'm gonna fly there and we're gonna dry the clothes back Yeah, I know we're gonna say some money cuz we know say them clothes to be we're gonna it don't make sense to yeah fly all them clothes there And then we ain't making the money you gotta pay for all this luggage.
I'm
from the company I'm
a buy ticket.
We're gonna dry the clothes
back And I
want nothing
and I can attest to that I love that like your outlook and your energy no matter if a situation is bad or not
It's always light.
Like, it's light as a feather, like, man, sis, you know what?
You just gotta, you know, you start smiling.
But we need that.
We need that in to come from the trauma that you came from in dealing with the things that you dealt with to still say, you know what, I'm gonna find a way.
That's something that I feel like this generation lost hope with, right?
It's like they feel defeated.
Almost.
What do you do or what are some of the things you do to keep your mind focused so that you don't fall back into the same patterns?
When you want to give up?
My main thing, depending on the situation, I always think about my jail time.
When I went to jail, I'm not gonna lie.
I know that's right.
I was on probation since I was 12, all
the
way until I was 28.
You know, it went from probation
to
parole.
And I'm gonna tell you, I'll be out
six
months.
I'll be gone 19 months.
I'll be gone three months.
Get back on it like, what happened to Elle?
Oh man, Elle locked up again.
So in my very last one, I learned about consequences.
And I think as younger people, our generation now, they don't understand.
the consequences.
Yes.
So they do and they do and they do until they had enough and see me, the consequences of sitting there and somebody treating me any type of way that they want to treat me.
Like I went to boot camp
and
that's like, that was the final straw because boot camp, you have to ask permission to speak.
You have to ask permission to yawn.
Yeah.
You have to ask permission to like pass guy like that.
To me, that just don't, let's just say, okay.
This ain't for
me.
This ain't for me.
You know, I got out for a little while and it was like, you know, it was like a movie when I got out because everybody was doing good and, you know, doing good
in the wrong
ways, but they was doing good.
And it was like, yo, we ready for you now, baby.
What's up?
Let's go.
And I'm
like, man, I just told myself because I made a promise.
I was like, I can't do this.
If I do this, I'ma, I'ma, I know him upstairs.
He going to get me.
Yes.
So.
DJ Soul, the business boy was
in
Atlanta.
They be like, yo, man, come down.
And I'm like, perfect.
OK.
And when I did it, it took me away from it.
But I did miss my brothers so much.
It tore me up.
And that's it turned me into a, well, I won't say it turned me into a different person, but I transitioned into another way of thinking and living.
So I would.
I would look at my brothers from afar and feel left out.
Yeah.
And I would feel like they probably don't want me to come back
or
they feel like I left
him.
Like survivors were more.
Yeah.
And it's also, it's like, what he doing?
Why he ain't, my bro ain't come back.
Like what is he doing?
Yeah.
And the same thing, I'm sitting there up there like, man, they ain't gonna call me.
Yeah.
And they got new cars.
Yeah.
They got new everything.
Ain't nobody called me.
Yeah.
Yeah.
They out there living good, but it was the choice that I made to get my life together because I was already, my path was jail
or I was
gonna be dead.
Because we were seeing it every day.
And it was so normal to us.
Yeah, like how it is for this
generation.
It was just, you see guns, you see stuff, and it was just an everyday thing to us.
We were just numb.
So it takes a lot to be pulled.
out of that environment first mentally, in order to say I want to change my environment, right?
I want to... You
gotta be taken from it.
You
gotta be taken from it.
And it also... You gotta pay attention to the signs.
Because when... You're gonna know when you want it, because that's the thing.
Some people have to want to change.
Yes.
Yes.
Somebody can tell you to change.
All like, you know, we had grandparents and uncles.
Hey, boy, you better stop doing that.
Yeah.
We messed it up.
Oh, hey.
Yeah.
And they was telling us right.
But you get to that point where you be like, man, uncle was right.
Yeah.
And I'm trying to teach my students now.
Don't wait until it happens.
If I'm giving you the game and the blueprint now, I'm telling you to make sure you don't go through what I went through.
But one of the things I want to touch on that you mentioned that is so imperative, especially to the young generation, is it always has to be one.
There needs to be one person who is willing to risk and sacrifice Going away to make a way for everybody else and in your circle you have to determine like you mentioned We know that level like this so we need to keep him over here You have to have that discernment and you have to have that you can't have ego and pride You have to understand it enough to say this is our person that is going to do this This is our person that does that don't influence him or her
to do anything because they're going to be the reason that we need to get to where we need to go.
You know, if all of us, I just said it yesterday, the share market, if everybody is partying, who praying, right?
My anointing is different now.
The woman I am today now is not who I used to be.
So the people around me, I need that protection.
Like, no, Jazzy can't be this type of way because God listened to her differently now.
You know what I'm saying?
So protect your people when they are trying to evolve and trying to make a way and they're trying to change the circumstances.
Don't get bitter about it.
Are you trying to, you know, leave us for the birds?
No, give them that motivation so they can be whatever it is that they need to be.
We got to go to break.
We got laugh on when the building big mall here.
Milwaukee is time.
We tapping in one on one point seven the truth.
your show
The truth is, you girl, Jazz Tyler, we are live and direct, man.
I'm sitting here talking to my brother, my brother, Lavo.
Welcome back home, man.
Hey, I'm here.
Welcome back to the crib, man.
Big moon, what it do?
Hey, what's going on?
What's the word?
So listen, before we left all, we were talking about the situations that made you transition from who you used to be into, who you are now, and again, for those who are just joining.
Um, I was mentioning early how proud I, I hate that word proud, but I am extremely happy to see who you are over this past, over the decade, just who you become, the father, the man, the entrepreneur, all of the above.
Um, and you are the true definition of not allowing your circumstances to dictate and determine your, your future, where it is that you want to go.
Um, what is some things that you have going on right now?
And what is some advice you want to give to the younger generation?
I'll start with advice.
Believe in yourself, I know that's cliche, but believe in yourself and don't take no for an answer.
Don't tell yourself no either,
because
that's where it started.
Could you tell yourself no or you say, maybe if I wait till I do this and if I just do it,
you
know what I mean?
Don't stop and another thing is respect go along.
way.
So if you out there and
you feel like nobody respects you, maybe you should start by just, you know, serving respect to the elders and just people around you.
And it'll come back tenfold, man.
It definitely will.
Yeah, especially serving the elders.
Yeah,
serving the
elders and just really respected because it's all about what you bring into your universe.
Like everybody around you or the people around you could be going through something, but
If you allow yourself to go through that, then that's what's going to happen.
But if you wake up every day and you say, man, I'm going to feel good today.
You
know what I mean?
If you got to put on that gray shirt that you like
to feel
good, put on that gray shirt.
Do what you
got
to
do.
Yeah.
Just feel good every day.
Let's talk about this live.
Listen.
I'm so excited.
I finally get some lavender merch this weekend.
You know what I'm saying?
Doing a little photo shoot and everything, man.
Listen, I've been watching the buildup of it.
It is amazing, the quality, everything.
Talk to us about that, entrepreneurship, how you got into that, and what is it looking like for the lavender brand overall?
Can I kick that off and hand that to you?
Yeah, yeah.
Because I want to touch on that because, like, how it all happened was crazy because I called him up and...
Cause his birthday was approaching in like 45 days
or
something.
So I'm like, I'm like, you know what I'm saying?
Like, uh, I want to do something for
you.
Like I want to get everybody together and do something for you, man.
And just, uh, sit down.
So I put together a dinner with all the guys and, uh, got a cater and created a, I mean, uh, rented out a hall and everything like that.
So, but I got that situated and then I'm like.
Man, like, what we gonna do, man?
Because he had already came to Milwaukee before and then he had had this shirt with lavender on there and stuff.
So we talking and we planning out the dinner and stuff.
So I'm like, man, I'm shooting some ideas at you.
I'm like, man, you should do this, man.
Like, you should do this.
I'm like, you should put this on the back of the shirt.
He's like, oh.
We always talk for hours.
A
laugh like, man, dawg, he like, dawg, I'm doing that.
Like
we coming here,
like we doing that.
I'm finna make up all the shirts for the guys and we gonna wear this at the dinner and like, man.
And then like I put all the guys together and make sure everybody, you know what I'm saying?
Promote it and spend some money for like, Hey, this is a bro.
This is what we doing, man.
Bro got this going on.
The rest was history.
Everybody's been supporting him ever since.
Like he came
up here, he put it into play.
Like, but that's, yeah.
Let's do it.
Come on, man.
That's definitely what it did.
All in tights is a couple words of inspiration, man.
And you can bring that.
You can get paid for your thoughts.
Yeah.
Promise you.
You can't.
You just got to keep pushing them.
Yes, indeed.
You know what I
mean?
Just keep pushing them.
But like he said, it started from an idea of me just coming to do an interview
and
wearing something.
And they was like, yo, let me get that off your back.
What's that?
You know?
And
then we just,
you know what I mean?
We took off.
And I just.
When I do it, I'll tell a story with the clothes and stuff like that.
So everything is made off my hand.
It's not manufactured by anybody
else.
I do it with
my hands,
with my ideas.
I call my brother, what you think about this, Moon?
What you
think about that?
And
then we just go from there.
Make sure y'all support that, man.
Lavender.
Lavender with two Vs.
It's two
Vs.
Lavender.
Yes, indeed.
Y'all want to give some shout outs before we introduce this record?
Yeah First I just want to say this a lot of people know me as big moon, but the things I'm doing right now is It's just so great for the community.
I work with I don't know if you heard of Westcare, Wisconsin
Absolutely Travis Landry.
That's my
boss just left a meeting with him before I came here with him So I'm a prevention specialist with Westcare, Wisconsin and I work with the kids every day.
That's what I do I get up and go to work I got a group of kids that I work with from Monday to Friday to earn and learn kids and I just got them
following me around and I got them working and helping.
Whatever we could
do with
cleaning the community, we are doing canvass in for all the men's, whatever we could do for the community.
But this is the type of work I do.
I'm proud of it.
I got people calling me right now because I got a billboard up on 32nd and Capitol with some of my coworkers and people calling me like, man, I ain't know you did this and that because I just do me and keep moving, but I'm servicing the community in a whole different way right now.
My brothers never know.
I got all type of things going on right now, but that's one of the most things I'm proud of right now.
It's like, I'm, I got my hands on these kids and I'm trying to teach them something totally different from
what we
came up through.
Yes.
Shout out to you for that.
For real.
That's amazing.
That is so amazing.
And shout out to Wes Carey and everybody over there as well.
Label, you got some shout outs?
Oh yeah.
I want to give a shout out, man.
I was trying to get my, my people, he's standing right there, man.
I just trying to get him in here, man.
Give him, let him get this drop, man.
He's right there.
Is it any way possible really quick?
We got, yep.
Four minutes?
Two.
Two minutes.
And we got to play a song.
I'll cut my song if he can come in.
Okay, what's your shout-outs?
I want to shout-out Parkland Projects.
I want to shout-out all my brothers, man.
Shout-out Big C the whole, bless 10, man.
Shout-out Gerdo, shout-out Snoop, shout-out Cheese, Rocco, D's Ray, shout-out everybody, man.
Everybody, man.
Shout
out to
everybody.
Shout out to my cousin, preacher.
Shout out to my
cousin, Mark B. Shout out to my
uncle, Butler and AZ.
Yeah.
Shout out to my nigga.
It's okay.
Shout out to my boy, Block125.
Believe it or not, nigga, it's the only cuss word that you could say on radio.
That's crazy.
Don't abuse.
But I ain't gonna never abuse.
I don't want to do that.
You ain't got a freak out.
No,
yeah.
So I'll bring that back.
Shout out to my boy in Atlanta, Block125.
My boy, Stoney.
Oh, my boy Lil Boo in California.
Shout
out to Business Boy too.
DJ Soul.
Shout out to Business Boy.
Shout out to
Baby Drew.
Go Fangirls.
What's up
there?
Man, listen, shout out to Aunt Cuckoo Cow for stopping in today.
Shout out to Shamrock.
As well as Double XL, man.
Shout out to my brother.
Again, I am extremely happy for you.
I'm proud of you.
I'm glad that you made a stop back to the crib.
Kame did this interview.
I want you to keep going.
Don't stop.
Introduce this record,
man.
Introduce this record.
Yeah, shout out to my niece Kirsten, man.
Shout out Kiwi.
Yeah.
What's this record we getting into?
This song is just a tribute, a rest of development.
Yeah.
That's the Milwaukee's in the 90s.
Yeah.
Yes, indeed.
Y'all heard it here.
She girl Jazz Tyler, make sure you tap in tomorrow for the morning show with Palmer Blow and Bailey Coleman, right?
We'll be back tomorrow 4 p.m.
to 7 p.m.
Do not touch that bell.
Check this song on my brother
live.
Oh, let's go.
