5-10-23 Trevor Hurst of Econoline Crush (Aired)

I decided to drop on the P1 nation today.

I saw this guy on Twitter who used text to video AI to generate a Toronto Blue Jays commercial and then it generates from the AI this particular commercial.

Okay.

I think the song is beautiful.

I don't get the video.

Why are their faces melting?

This text-to-video AI has problems with some faces because it kind of looks like sloth from the Goonies as they're turning their heads.

They're like... The children who were holding beer cans that turned into glasses.

Right.

I loved it.

The guy whose name is Josh Shea-man.

He says, I just wanted to show happy kids eating hot dogs at a ballgame at one sideways.

It was just the most bizarre.

I think they should use it.

The Rock 108 Morning Show.

It's Brian Marshall.

It is seven 21.

And what happens when the rock, what a way morning show wants to premiere something?

Well, we do it.

The fun part is, is that we have somebody that's in P one nation that is a friend of the singer of Econoline crush.

Now I've got the story here for you here in just a moment, but the fact that we get to premiere this for you today, looking forward to that.

And we'll probably do that.

I'm thinking here within the next, next hour or so.

No, no quitter.

New from Econoline Crush.

Forecast is also coming up.

So let's get to the story and how we got this Econoline Crush Trevor Hurst here on The Rock What A Way Morning Show.

I played Surefire from Econoline Crush a few weeks ago on the Saturday morning hangover.

And one of our listeners is a friend of the singer of Econoline Crush.

And he said, I sent this over to my friend and told him about what you wrote.

What I wrote on the Facebook page was think about moving away from the center of the music scene, the music world in the 90s to gamble on yourself.

I have huge respect for that.

Joining us right now, Trevor Hearst from Econoline Crush.

Welcome to The Rockaway Morning Show.

Oh, thank you.

Thanks for having me.

Thanks.

Good to be here.

How much do I have right?

How much do I have wrong?

Is there a lot to this?

I mean, it's interesting because what

happened was when we were down there, like I was in a band from

I'm originally from Winnipeg, Manitoba.

So we had a band that went out to Vancouver and was involved in the scene out there at that time.

We had management out of Seattle and the band kind of imploded, but I stayed with management and I was down in Seattle and I was working on music there.

There was an ad in, I think it's called The Stranger.

Is there weekly paper?

And it was from Vancouver, British Columbia, and it listed, you know, looking for a singer, a singer for a band.

And so I went back to Vancouver to check it out.

And then it was Tom Farris from the band Move, which was the reason Network Records, Skinny Puppy, and the like started.

I remember when I was down there trying to just sort of get something going, and I ran an ad for, you know, wanting to meet a guitar player to do some songwriting.

I bet I got like 10 replies.

And not one of them was from Seattle.

They were from all over America.

I was hearing that record execs were just showing up at like gigs and just signing guys like side unseen.

Well, I remember going to see bands, you know, on a regular basis, and it was kind of wild.

Like every time you went to see bands, there was at least five A&R guys there, like, you know, people from the record companies, and they were signing a lot of crap, but they would sign anything.

But there was

you know some really great musicians and really great bands and and they did evolve you know into who they were supposed to be i think but yeah for a while there was a frenzy and it was so wild like there's a bar called i think the crocodile and i can remember going to see um it was either grunt truck or tad or somebody playing there and like um peter buck from rem just goes by in the hallway you know

like

that's just

That's the

scene how did you guys rise above like what you said some of the crap that was out there?

By the time the devil you know hits not only in Canada But then in the States you guys are starting to take off at that point.

How did you guys rise to that level?

I think it was just jogged determination We really wanted to you know, take the music that we were making as far as it would go and

we were willing to sacrifice, you know, sometimes money, oftentimes money, and, you know, a lot of time to do it.

And we, I think also the fact that we, we were lucky enough to work with Good Management Company in Bruce Allen town at the time, manages Brian Adams and different things.

And we also had the agency group, a friend of mine from back when I first started the music Ralph James, who books huge bands now,

you know, he booked and helped push the band along.

And so, yeah, we had a lot of great people in our corner.

That's from my conversation with Trevor Hurst, singer of Econoline Crush, new single out today called No Quitter.

We will premiere that here on the Rock 108 Morning Show in a little bit.

Forecast is next, plus staying with outside featuring Fred Durst.

Good morning, Joe.

61 right now in eastern Iowa, and wrapping up the conversation with Trevor Hurst of Econoline Crush, and it's time for Road Stories.

Let's continue the conversation.

I had mentioned on the Saturday morning hangover post, Kiss, Who Fighters, Green Day.

Some favorite road stories from those days.

You know, there's so many fun ones.

just came to mind was like when we opened for kiss we just before the devil you know came out in Canada we did they put the makeup back on and went across Canada and we got those dates because I had actually phoned like when we were in the studio with Sylvia Massey produced our record we thought of who are the five managers you know that we wanted and one of them was Doc McGee that

managed

kiss.

Wow.

So we sent him some stuff got in contact with him

But I really ultimately wanted to go with Bruce Allen.

He was in Vancouver, and I kind of, you know, I enjoyed his personality.

When we ended up going with Bruce, I was there one day in the phone rings, and it's dark.

And he's like, you stole my band.

And Bruce is like, snooze, you lose.

It was so funny.

And then he goes, what do you think about opening up for kiss?

And Bruce goes, I don't know.

And then he hits mute on the phone.

He goes, hang on, he hits mute on the phone, he jumps up, and he's just like,

oh my god, let me off

him.

And we have this whole like, and then he gets back on his man, maybe he does his whole routine, right?

But we end up getting the tour and and Doc, you know, paid us nicely to open up for kiss.

And man, that was like, I think getting to open up for a band like Kiss and watch them perform and rehearse and get the show together.

It's really interesting.

And it was the, you know, it was the original line of it was Peter Chris, it was Ace Freely and in the band at that time.

And

Yeah, it was wild.

It was really cool.

Did you have much interaction with the members of kiss at all?

Oh, yeah.

Yeah.

Yeah, it was really they were really nice like after a while I think you know There's not it's amazing like the bands that that have opened for kiss over their career like

almost

everybody has had an opportunity They're wary at first, you know, they they the band obviously has had many experiences probably some of them pretty wacky so they you know, we left them alone stayed out of their hair and

When they ended up, you know, coming around, I had dinner with Gene by myself one night.

It was really nice just talking about music and and I've had long talks with Doc McGee.

I really enjoy his company.

He's very funny.

And yeah, Peter Chris was great.

Ace was great, you know, and everybody like the band was fantastic.

Just Paul was always available and nice to talk to the very kind, really great guys.

And now you have you have the new single.

getting Econoline Crush back out there.

I'm seeing the pages lighten up.

They're so stoked to see the new stuff.

It's called No Quitter.

We'll have it here in just a moment on Rock 108.

Tell me about the road to getting this song put together.

I was working with this producer, songwriter, guitarist, multi-instrumentalist actually, Ian Alexander Smith on this record.

We'd been working all day and it was quite late.

You know, it's kind of like the day's winding down and I said, hey,

Do you have anything else you've been working on or any cool songs that we could just try something on tonight before we shut her down?

And he says, I got this one thing.

Yeah.

As soon as I heard it, I was like, what is this?

And he goes, but there's a catch.

And I go, what's the catch?

And he goes, you have to use the first four lines of the song.

So it goes, GD, boy, you better get it and move on.

You can't stay here.

You can barely get your shoes on.

And I go, OK.

I got to use those four lines.

Okay.

And then I kind of just got this flash in my mind of what it's like sort of when you're in high school or when you're in college

and they're like, okay,

party's over and you're trying to get your shoes when you're trying to get out of there.

The pace quickens.

You know, there's this pace.

So the lyrics pick up the pace and then boom, you're out the door and there's this release into the chorus.

And it's a song very much about what it is like to kind of gamble on yourself to fight the good fight.

In today's sort of world where there's a lot of pressures and there's a lot of stuff that comes to bear on the average individual.

So no quitter to us felt like the perfect first

single.

On any platform, Spotify, all the platforms, all the streaming services, we've signed up, I think, to everyone.

Shall we do it?

You want to introduce the song for me?

Hey, this is Trevor Hurst of the Conalign Crush.

For the first time ever, and the first time on this station, this is our new song, No Quitter.

opening up the studio door peeking behind the scenes.

They had sent me the original track with no edits whatsoever.

There's like five F bombs, like right in a row.

And then they're echoed on top of that too.

So that's why in the last, I don't know, 40 seconds, you heard that song that way.

I go, uh, Hey guys, you got a radio edit for me?

Oh, no.

Okay.

Well,

I'll just start doing the surgery to this on my head.

What'd you think of it?

319-234-5369 Fairfax State Savings Bank.