Hello world, welcome to WFHR's rapid support for the Wednesday, November 12th, 2025.
Have your host James here.
Want to send a big shout out to Crockett Septic sponsoring this time and giving us a chance
to talk to our friends, family, really, family natural foods, Steven and Katrina hinting
around with us.
How are you two doing?
Hey, good.
Very good.
Very good.
Couldn't be better, I guess.
I ain't able to buy stuff you know.
I like it on a stancer.
I appreciate that.
I appreciate that.
That's great.
Good.
Well, good to hear.
I'm glad you're, hopefully you're on the med.
Yeah.
He's taking lots of lovely things and something we're going to highlight later.
Yeah.
The product that's going to be highlighted and it's great for immune systems.
It's going to say I feel bad for you, Steven, because I don't know anybody that can help
you with that.
I don't know anywhere to start.
I don't even know the beginning.
Yeah.
Well, I guess we'll just carry on with the interview.
I got.
Exactly.
You kind of teed it up pretty perfectly there with that.
Yeah.
It's a good time to boost up.
And you guys got a lot of stuff that can help you do that.
We sure do.
And we're going to talk about some of those.
But first we want to highlight our presentation coming up on November 18th.
Yes.
It is a panel discussion.
So what does that mean?
We've kind of talked about it.
We've toyed with it.
What does that really mean?
Panel discussion.
It's great because it's really like come with any question you have and we will do our
best to answer it.
We have like an herbalist on.
That's going to be on the panelists.
We have Mike Hittner.
Do I need to say more?
No, that alone.
That right away.
Yeah.
At least half of the audience is there for that.
Yes.
Exactly.
And then we've got a nurse and Stephen or I or one of us will emcee it and it'll be fun.
It's great because we're just going to we're going to have a good dialogue.
And if people don't maybe have questions, don't worry.
We will fill the time with different things that are new maybe to the store or what to
try in maybe it's cold and flu season or maybe it's like the winter blue is we all get
a little bit more sad and like it's really the darkness but like what are some things
that can support that.
So there will probably be something that we highlight in that.
But mostly come with your questions like it can be anything from like baby infant health
prenatal health to what do I do for my diabetes or geriatric health.
Yeah.
Yeah.
Yes.
From B to G.
No.
That really went really work.
We get the meeting though.
It just gets bad things.
Yeah.
I'm very excited about this.
You would think I'm a part of it.
I've been so I'm telling so many people and talking about it in the air a lot.
I love the idea.
I like the format a lot of it.
What I also enjoy about this and this kind of came up in between the last conversation
we had.
I brought this up with my mom and my mom thought it was a really fun idea and she has
been by the shop in a while so she was thinking I'm marking it on her calendar.
And then she was like oh I don't know if I should go I don't really have any questions.
Then she immediately went into the kitchen and started doing something with the dishes and
putting it down because she was rubbing her wrists because she has arthritis.
Sure.
And I'm looking at her and I'm like mom.
You don't have any questions.
Well here's a question right there.
Right there.
Like you've never done anything about your arthritis.
You've never you know I mean have you thought about doing asking about it because and it got
me thinking there is so much of a Midwest mentality with this of well I I'm fine.
I'm not I'm not falling apart.
I'm not in an iron lung.
So I'm okay.
How can we be better?
How can we be weller?
How can we you know create better wellness within ourselves?
I don't know how many of us even think about the aches and pains we have.
We just kind of roll with it.
We just kind of keep doing it.
But if you take a second and think about well what would I improve if I could?
What could I look good?
I think you'd have a lot of more questions than you realize to bring to this discussion.
Absolutely.
Yeah and it's it is it's going to be a good discussion and actually it was the impetus
of this is we were at a Terry natural training and they had a panel discussion with different
doctors and leaders Terry was on the panel some of their lead educators and we see when
I were there.
It was natural path.
It was great.
Yeah.
And Stephen are there and I think we both were just like let's do that for the store.
This is a great idea because you can have so much diversity and even if you have a question
or you only have one you can learn from so many of the questions that are there and it
also brings up more topics that like maybe we aren't covering but you know it's like
oh I just we're not having that topic but we can talk about it and so it's great and
so definitely definitely market calendar for November 18th.
That's a Tuesday November 18th at 515.
Make plans for that everybody and again we'll be talking about it on our shows and making
sure that I get a good turnout for that one.
Yeah.
Yeah absolutely.
So definitely highlight that one.
Anything else to highlight is that it's you know fall and it's the it's the Thanksgiving
kind of rush of like what do I need?
What are the last minute things?
What are the not last minute things?
I just need to get prepared for it.
I don't know about you well October was just such a gorgeous season.
I mean today right now is a beautiful day as well in November.
So I think like we're used to having more dark we're used to having colder days that
we're like oh we can start thinking about this but I think it's not far away.
So there's things that we like to highlight at family natural foods.
Some of it we've been bringing on a lot of vegetables like really great like fall vegetables
wonderful for Thanksgiving but you know to stuff you can keep around and yeah and it's
got a story.
It's got a story.
Yeah so the story with it is that the farms are all coming from 30 miles to 45 50 miles
like the Athens area to the Custer area so we have like white feather organics certified
organic farm.
They've been doing it for years and years I mean probably like 20 years now they bring
awesome clean produce that's great so we have all different vegetables from them and
then we have like white feather I'm sorry I'm cat tail organics out of Athens they have
probably the best carrots I've ever had.
For sure like university in Madison does collaborative research with them about their
carrots so like I don't know if you need to say anything else yeah yeah she and her
store her carrots are stored really well so like we have them for a long time.
We have multiple customers now that they don't really like to buy carrots outside of
the carrot season because they're just like I'm spoiled her carrots are just so tasty
they're so sweet you don't get that like I don't know this they just they taste how
a carrot should like it came out of the ground it tastes sweet but there's this beautiful
earth flavor to it but not in a bad way it's all like this is how a carrot should taste
and they're amazing and she also has some really other fun vegetables I like to highlight
like a salariac which you it's kind of has a celery flavor but it's a root vegetable it
looks weird and odd yeah it looks like a root vegetable yeah it is the best for soups
you like you peel it and then you put it into chunks and it is the best like broth to make
for soups kind of like somewhere between a potato and salari which like a train of
said what better thing would you want in a soup my wife made soup last night you would
know this this type of soup lots of all soup oh yeah yeah oh my god yeah you know it's
like it's like chicken soup it like really heals you feels so good and and we were we're
like oh we don't have any salari but we had celery so she was like let's let's put it
in there and I was like perfect like that's a little a little different ingredient but she
said it was like she's like oh this is even better because it like she's like in the soup
it like has its own flavor but it also takes on the flavor of the rest of the soup yeah and
uh oh that's awesome really really a magical ingredient for any soup probably other things
you use it for potatoes I think you made like a potato broth and you like mashed it into
it or use like the like broth of it it would be great in like mashed potatoes like I don't
I would like maybe use like like a third of that plus like the recipe and mashed potatoes
and you'd get like that kind of you know a little richer flavor yeah it'd be fun to like
look at recipes and other inspirations I just know whenever I have it which is you know
usually just this little snapshot in the season I use it for soups right because it's
so phenomenal but there's probably so much else you could do with it it does keep really
well so like even though we're kind of talking about it as a snapshot like you could probably
put in your fridge and have it in a month from now oh gosh we we longer yeah I think you
could have it to like march and then you're like okay I probably it's getting a little softer
yeah it's a root vegetable like Steven's talking about these things root vegetables last for
a really long time you probably won't have it on our in our store for too much longer because
a lot of these like we bring in during their season when they're harvested right now and
people buy them they maybe stockpile they cook have you with them they enjoy the seasonality
and then like you know the farms we get them from just don't have them anymore sometimes we can
get them for a while like like Katrina's talking about the carrots we can get those into the early
spring yeah usually marches just when we start but they're still in really good shape because
Katrina like Katrina said the carrots are she's able to store them really well and some of these
root vegetables you can do that you know potatoes we we just reconnect with a farm that we've
gotten potatoes from for a long time um they're huge bakers and they're beautiful they're so
tasty they're certified organic yeah they're doing all the right things they're a really good price
too because just farm just specializes in potatoes organic potatoes that's what they do so Katrina
was talking about how many miles we went and I was like well you did that one was from further
but technically you drove halfway to pick up the potatoes so yeah 30 40 miles yeah
yeah I met them in rachael that wasn't actually that far away yeah exactly but they're from like
the anago area which is really not that far away no when it comes to potatoes it's not Idaho right
um and and you know like to get a organic potato that's like a good price big size it's been hard
for us to to lock anything in but this farm has done such a great job over the years their
prices are phenomenal yeah when it comes to organic oh when it comes to local I think a good
approach for people to think of and and I think the science even backs this up is think of it
like an ingredient your favorite ingredient that you like to put on things um this this meal
tastes good but then you add that ingredient it tastes so much better that meals good then you find
out it's local it's coming from Wisconsin company or something like that yeah that's gonna
take make it taste even better and and you two can speak on this and you have already so well but
to me is a city kid and stuff I I really wouldn't never thought well I know that they say organic
stuff taste better or whatever but you know here or there then you start to taste it and your
taste buds wake up you can't go back yeah I can't eat a commercial carrot it tastes like a
chemical to me I cannot eat it anymore we should turn this into a PSA and warn people you can't
go back I tried it's impossible for me I'm like and I'm not being literal here of course but I
I will say that like with maple syrup for it's an example I've mentioned this many times
hey Mrs. Botherworth all those they're great they're fine if that's what you like more power to
you but once you have like an organic maple syrup what you have one that's kind of homegrown
or anything snow going back it's so good it's so much better and learning the story of behind
it is even more fun you're like this is how I collected it this is how it comes think of these
as seasoning ingredients on this these foods these things that are just going to make them taste
that much better the the all these different factors we can't not say cranberries because
we're in Wisconsin Rapids and we have Ruchia's Century Farm which has been around for over 100
years it's a family generational business we have worked with them there's only a few businesses
that we've worked with since our grandfather has worked with Ruchia's is one and Farm Allo is
another that's so yeah which we talked about not too long ago but um Ruchia's family farm you
know cranberry orchard is around for there are a couple generations in as far as cranberries go
yeah they're not they're not the oldest cranberry marsh in the area they're one of the smallest
they're very small at one point they were the smallest cranberry marsh in the world I believe it was
um but what they do is organic cranberries you can find cranberries everywhere I I kind of joke
with people like oh you're looking for cranberries it's like looking the gutters of the road
because this time of year like they're rolling off the trucks yeah they're just like they're everywhere
I remember like walking the work and you knew it was cranberry season when you started to see them
like in the road um yeah it's kind of funny but um that's how much abundance of cranberries we have
here but the one thing I'll say is like finding organic cranberries yeah that's hard or local
organic cranberries like that the list gets very small very quickly so Ruchia's is is a great
resource they harvest them specifically for fresh like eating cranberries which is different than
juice and stuff so they're they're really premium um we get a good price on them because I don't
know I guess we've worked with them for a couple of years yeah they're they're I mean they're just
down the road too but they're they're great so we have them fresh now and then we'll have some
frozen for the part of the season and yeah that's really good but I mean if you're looking for
might stop and and grab them because sometimes we get people to come in and they start buying like 10
20 pounds of these and they're gone you know like we can anticipate as much as we can but like
we even asked like Ruchia were like hey you know if we needed some more when should we let you
know and he was like I got about two weeks yeah he's like like two weeks they're like I don't know
it's kind of like yesterday I didn't know but yeah so yeah well we should have them through
Thanksgiving that would be my hope that's certainly our hope but you never know each year's a
little different that's seasonality for you yeah absolutely best to pick them up now yeah absolutely
that's what you want yeah just put them in your fridge they'll be good and then the last thing
to highlight is just if you're looking for that harder to to have the person that has the
food allergy is and you know we have the gluten-free pie crust we have the gluten-free stuffing
you have gluten-free options so that's really great or non-dairy options so when you have that
relative that's coming into town and you're like okay well we can make it with a separate you
know a different milk we just like to highlight that we have that as that option too yeah I love
the gluten-free crust because like making a pie crust like a normal one is hard yeah making one
that's gluten-free like I don't even want to think about that and they're so good yeah they're good
like I I'm using like as somebody who eats gluten like yeah really good yeah nice option to have
we sell a lot of them this time of year because we're always like like a trainer said people are like
oh shoot how do I make a gluten-free crust well if you're not doing it every you know if you're not
doing this kind of baking at your home normally like don't learn how to do it just for like yeah
this short yeah keep it easy just keep it easy buy the crust you're good to go yeah absolutely one
of those things you might be able to learn later down the line or something along those lines yeah
so still in the food realm we want to talk and highlight tea because it is a wonderful season to
encompass more tea in our world and our life I think what was it to maybe one or two times back
we had you sampling a tea like it's the season and the time to try more teas we have a really good
company that does organic really unique flavors and it's called Rishi they're out of Milwaukee and
they are they're so good they're like they have the science behind how to make a really good
cup of tea like they tell you how to do it for how long and then like all the details which
Stephen probably can do yeah well what I think is actually more important than the science is like
the tradition yeah and they try to bring that to the teas of like oh yeah like in China this
is how they brew this tea or in Japan or in India like this is how they do it and like we often
will try to carry different utensils and tools for making the teas yeah matcha whists which I
think we need to order more of but we can make a note everyone knows we'll have them by the time
this air as I'm sure you know like a different like your Bammate is a as a South American tea you
know common in I think Chile and a few of the other South American countries so we have like these
these gourds that you would traditionally drink this tea out of and it's fun to learn about the
traditions because oftentimes the science proves the traditions are right you know it's like oh yeah
like they've been doing this for a thousand years like they kind of figured it out but science
just shows like oh yeah that is exactly the way you should know yeah so yeah Rishi does a little
bit of both of those all their teas are basically organic I think every single one I can think of is
and that's based on a Milwaukee so I love their teas we have some some coupons they sent us some
for their tea bags so they have a lot of their teas available on tea bags great to just like get
a couple those this time of year when you have people coming to visit it's a lovely to have teas
yeah and this is the tea season just this you know another thing to stock up on while you're in
and let's highlight they're like a beautiful looking package so a great gift giving to and it's
like for that hard to buy person as well as hey maybe you want to have a couple teas for the
holiday season having it around your house good stocking stuff or two it's not expensive no now
and they've got those coupons too which is great from what I've experienced to tea drinkers I've
been surprised by how many don't necessarily have a favorite tea they're kind of looking for
finding different flavors new ones you may find your new favorite one yeah absolutely so it was
still highlighting the tea Stephen have you heard of sinus minus oh man I drink that this morning
okay made a big difference it's great sinus minus I think we gave you a sample of that last time
to it's spirament time and then the most popular one right now is mulling which everybody wants it
right now yeah it's so good for such a good respiratory and sinus herb by itself it's really good
but I love this formula it's it's oftentimes four elements top selling tea and like to have what
would seem like a seasonal tea be your like top-selling product just tells you how good it is like
I could drink this every single day of the year and if you had sinus issues every single day of the
year you should you definitely love it yeah but yeah such great ingredients and Jane and Jane
is the the herbalist who owns the farm and has been around like she seems like family to us because
like you know like she's been around since we were kids doing the same thing doing a great she
grows all the herbs on her own farm they're all organic of course and then she you know formulas
these teas with the wisdom that she has as an herbalist and they're they're pretty unbeatable
also a great gift item but I would say more importantly something to have at your house like I
needed this morning actually I took the last one or two tea bags this morning out and I was like
putting on a grocery list because I was like okay I use this up but I don't want to be without it
you want it in your cabinet for those days like I'm feeling right now where your sinuses are a little
bit you know stuffy and you just need a little support yeah absolutely I've used a netti pot for
years and it's it's it's integral to me to do this job I've had my adenoids and tonsils taken out
I've I've got a lot of respiratory issues and some of that in breathing issues I have sleep apnea
some of that so the netti pot thing is always done pretty good by me but to be honest I by
mid afternoon probably could use to do it again I it just gets that kind of built up on me or whatever
just need to have one of those teas like and you can drink it throughout the day I tried this
and I didn't need to do it a second the netti a second time that that didn't right by me and I
was good and I I didn't think about it right away and it wasn't till like around nine o'clock at
night or whatever and I'm like oh I can still breathe through my nose it is such a if you don't get
to do it very much and you have you you deal with this it is such a freedom of gift to be able to
breathe through your nose again and stuff this stuff is really good for that and it to Steven's
point tastes great yeah I think mullin like we have a lot of people I would say like two or three
people a day coming in asking for mullin just out of the blue I'm like what's going on with
mullin I think the best way to take it is as a tea because there's nothing more nourishing than
drinking a tea and like having it soothe your throat you can you can smell it the aeromatics are
coming through your your nose and opening up your sinuses so that's that's probably my preferred
way in a taste good too that's another important detail especially in this formula but there are
folks who would rather have mullin in a capsule maybe they want to take it just routinely they want
it in their cabinet Katrina could mention this one that's a really great formula wonderful price
yeah or like Steven saying so if you're not a tea drinker we have one that's you can get mullin
just by itself otherwise we have one called it's natural factors it's called long bronchial
and sinus health all of those good things we need that it's got key ingredients like NAC it got
really popular over the pandemic time it's really good for bronchial health yeah lots of like
way more benefits but that's one of its hero powers there then we got bromelene which helps
at the inflammation when you have a sinus issues you're you're really pineapples kind of fun fact
yeah and then marshmallow extract which is really good for soothing your whole intestinal
track so from your mouth all the way down to your colon it's really good for soothing yeah as well
as your lungs a lot of herbs that are good for your lungs are also good for your GI track which is
kind of cool yeah all kind of interconnected yeah and then the mullin which is amazing that
Steven was mentioning before super nourishing wild cherry which is really good for like coughs
and lung health and such and then a hormone extract which is another one an IV all really good
soothing for the ear nose throat kind of area and this is a like a lot of those ingredients are
standardized extracts so they're they're concentrated I think this product sells for like
$16 for a bottle but it was formulated by Dr. Michael Murray who knows what he's doing he's been
around a long time so you know like it sort of seems like a bargain product and it is price-wise
a bargain but really high quality ingredients and formulated by you know like I said Dr. Michael
Murray so worth checking out if if you want mullin or you know respiratory health in general yeah so
we want to talk a little bit about we want to talk briefly about mushrooms and how you a lot
of people are really into it right now for coffee right there's mushroom coffee with mushroom in
it which is great and we sell a really good one right now this I always tell people the tricky thing
with mushrooms is you want to make sure they're going to work for you and there's three things I
look for with a mushroom thing so like this is where the mushroom coffee is it's sometimes more trend
to me than substance you want to get it a mushroom product that's ideally growing on wood like it
would in nature like as close to what it would grow on in nature not like rice or whatever because
mushrooms don't grow on rice like normally they can of course the second thing is you want to
make sure they're using the fruiting body that's the the part of the mushroom you see that grows
out of the ground looks you know that's you know what we familiarly think of as mushrooms with that
the fruiting body is what's been used in Chinese medicine for you know thousands of years and
it's what a lot of the research is on and it's also how you know you're probably not getting
an inferior product the third thing is you want to get a standardized extract because mushrooms
aren't digested very well in your body mushrooms are made of chitin which is the same thing that
insect shells are made out of so if you can imagine trying to break down something hard like that
that's why mushrooms you know like if you eat a lot of mushrooms just at the grocery store you
open the package in your car and just wolf them all down doesn't sound too appetizing right
you probably get a stomach ache and this is something we've always known but there's a lot of
mushroom products including mushroom coffees that are made with just fresh mushrooms you know that
aren't extracted and to to get the benefits from mushrooms you have to extract them usually with
hot water like making a tea sort of idea or with alcohol but the problem with extracting it would
just your coffee maker a drip drip drip through the coffee maker doesn't it's not enough for you
usually when you extract mushrooms especially some of the mushrooms like Rishi it takes hours of
just simmering them yeah you really need to simmer them and so you know if you have the patience
do it yourself that's great if you don't we either have this mushroom coffee which does all three
of those things or this which Katrina has mentioned the whole benefit of going this direction so
we have a so all the things Steven mentioned right like all of like these are my quiet quite
criteria if I'm going to get a mushroom this company is awesome we love them they're a mushroom
powder and so what we love is you might want to use it for a coffee but you might not be a coffee
person so you might want to add it to your tea or your smoothie or your soup like you can do so
much with it because it's literally just a dried mushroom powder extract it's certified or granic
and what we love about it is that one it's organic but two it tells us actually what the
strength of each one so like Rishi is 250 milligrams in here lions might my lions might man I can't
tell lions mean time it's like a card so yeah yeah but that's also 250 milligrams and what I
love about it is that you know exactly what you're getting in here there's no fillers there's nothing
else added it's just ground up in the right form the fruity body of this mushroom and you can do
so much more with it so like my kids sometimes they want to have hot chocolate I sneak some of this
inside of there I make it a little healthier for them yeah and and it's great it's like we all are
learning more and more about mushroom benefits there's so much how can you bring it into your
everyday life and this is a really great way to to bring it into your everyday life a much
a amazing documentary about how much more we have learned about fungi and especially what's going
on beneath us with our trees communicating and everything and so many things that we've really
discovering in the last couple of years about this with stuff that we've know but balancing with
things that we've known for hundreds of years and it's really cool amazing all that said I just
from Stephen just now learned like four different things I never knew about mushrooms like that was
awesome man thank you for that and I have to do a call back to the panel discussion that is coming
up next week and everything and remind everybody that that's the kind of brain you can ask questions
to because I learned something I didn't even ask a question watch out keep that in mind but also
so impactful and this is how you get people I think to try different things it's not just telling
them hey this is good for you take it like this is why it's good for you every product you guys
bring to us every discussion we've had that's how you approach it it's it's not with a why aren't
you doing this how dare you are gilting people or making people feel like they should do something it's
hey we got this right here I think this would benefit you and this is why it's very it's really
just a breath of fresh air in nowadays but it's just like a thought on what you're talking about
James is like the panel discussion I don't know what we're going to talk about because it's a panel
people bring their questions but like that's sometimes where you learn the most or you learn about
things that you wouldn't learn otherwise that spontaneous knowledge and Katrina I were talking
in the car today about how her kids use encyclopedias and dictionaries to look up facts because they
want to get it from books yeah where you know it's been fact checked and stuff there's you know the
internet you can get a lot of information on there but it's always kind of it's like a Wild West as
we all know at this point yeah yeah so it's really I think it's going to be really fun for people to
come to this this panel discussion and hear questions that maybe they didn't even think to ask
that are asked by somebody else and to learn things that they could use themselves or share with
their neighbor or their relatives and then also like get it from folks who have been doing this
for a while and are passionate about it and I don't know like our dad is certainly a walking encyclopedia
himself so you know like I think that's why these kind of health talks that we've had over the last
you know three or four or five years that we've been doing them are so popular is that people want
they're thirsting for that knowledge is thirsting for knowledge that they maybe don't even
know they want just like you with mushrooms and they go did you do you know you want that no but
now you can't you can't go without it right no no and I'm immediately bookmarking mushrooms and
I'm going to be doing my own homework a little bit later I'm not even kidding I'm going to be
because because you what you just teed me off on stuff here it's such a great point when it comes
to those things that you this stuff that you're making notes on to things that you're making
mental notes on sure but then there's a stuff that you don't even think about but others in your
community might be experiencing you're like oh I experienced that too I wouldn't have even thought
to bring it up it's another good part of the panel discussion and the great benefits to mushrooms
that we're learning more and more about that product in particular sounds like a great one with
the versatility it has yeah great stuff you too come November 18th at 515 for a panel discussion
everybody join us it's a Tuesday it's next Tuesday November 18th 515 make plans for that everyone
and certainly keep in mind that our good friends and family natural foods are waiting for you already
get on over there head on over to nine ten west grand right here in rapids of course to give them
calls seven one five four two three three one two zero keep in mind they also have great social media
Instagram Facebook like their pages keep up to date and the things they're doing that way it's a
great well if you're planning on being at the panel discussion encourage you to RSVP give them a
little heads up how many chairs to have and things like that yeah absolutely and of course by
local support local the definition of that is our friends over at family natural foods thanks a
lot you too say hi to the team over there we'll talk soon thank you and thank you everybody for
joining us for another edition of WFHR's Rapids Report
