Frozen Pizza Capital (Hour 1)

Transcript

Frozen Pizza Capital (Hour 1)

Nite Lite with Pete Schwaba and Greg Bach · Tue Mar 18, 2025

Broadcasting live from the Civic Media Studios in Green Bay.

This is Night Light with Pete Chwaba.

Your inside source on everything entertainment from Wisconsin to Hollywood.

And now, a guy who appreciates a nice hot meal at a fair price.

Pete Chwaba.

Pete Schwaba

Welcome.

It's time for nightlight ladies and gentlemen We are kicking off the show as we do every Tuesday night here at 6 0 6 p.m Central standard time great to have you with me.

I am peach wava You're a host for the evenings program and I have to say Did you see me wolfing down that keto bar?

It looked like you were enjoying it.

Oh man.

I was good, but I

Pete Schwaba

was like I Think there's a rule in radio.

Don't try to

wolf down Nugget right before you go on the air.

I was like frantically trying to get it past my gullet.

So

Pete Schwaba

you just shouldn't eat anything that close when you go on the air.

So my mic might look like Nugget when I'm done.

That's kind of

an

Pete Schwaba

unusual visual.

Hey, great to have you with me wherever you're joining us from.

It's fun.

It's fun to nightlight, folks.

And that's what we're doing here tonight.

We're going to talk about TV and movies and

Man, I have a guest tonight.

I'm very excited about it.

It's taken me a while to get her on the show because she's very popular.

Her dance card is always full.

Actually, I just didn't have her contact info, but I finally got it.

Christina Laurie joins me.

She's the editor of Up North News, which is a really cool publication.

If you're not subscribing to Up North News and you live in Wisconsin, not shame on you.

That's kind of harsh, but...

You should do it.

It's great.

Christine is publication and it's not just hers, but she edits it has great stories.

They're informative.

They're thoughtful.

A lot of them make you feel good.

A lot of them make you feel good about living in Wisconsin and their story she has on there that I never even that I did I had no idea that this originated from Wisconsin or this you know Happened in Wisconsin that kind of stuff.

She has a really nice

It's just a great publication.

So check out Up North News.

Christina will be here at 6.35 to discuss this really cool newsletter that I have recently discovered and just absolutely love.

And then Conrad, who's joining us at 7.20?

Sports Authority Mike Clemens.

Oh man.

I need a dose of Mike Clemens like in the world's worst way.

He's been very active on Facebook and I've been following, you know, I see most of Mike's posts and I just love him.

Mike's a really cool guy.

Even the stuff he posts that's not sports related.

I just love Mike is a really thoughtful dude.

And he's even more fun when he does talk about sports.

And he's the guy that has the info and he's going to give it to us tonight.

What are we going to cover with Mike tonight?

I assume some NCAA.

Yes.

And

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his email right

now free agencies.

The most of it is wrapped up.

There's still some bargains out there.

They're still looking for me.

I know that you're still free.

I'm still free agent.

So, you know, if the green and gold want to sign a radio producer, I'm available.

Well, don't go in.

Don't

Pete Schwaba

say that.

You got to go in like George Costanz and say, look, I'll do it for the league minimum.

All right.

Just let me sign and get the hell out of here.

I will be the third

Pete Schwaba

string kicker for you guys.

All right.

Give me a shot.

I got nothing against the practice squad.

He's got he's also going to talk about a report.

Mike's Mike Florio wrote.

I like Mike Florio.

Is he popular with Wisconsinites?

I know he and Aaron Rodgers had kind of a.

I wouldn't say he's not popular.

I know he does good work.

Yeah, I like I like pro football talk And obviously we'll talk about Wisconsin and Marquette in the NCAA tournament with Mike.

That's at 720 tonight.

So there's your show two phenomenal guests that will join me on the program and Okay, so also in honor of Christina's visit here to the show

Our question the night comes from an article she wrote, and I don't know if a lot of you are aware of this, but Wisconsin is the frozen pizza capital of the world.

If you want to find out why, you'll have to listen to the interview with Christina coming up at 6.35.

But that little tidbit of info did inspire our question of the night.

Let's talk about the question.

Okay, question.

Question.

Question.

Question.

Question.

Here, I have a question.

Questions.

This question.

Domanda.

Question.

Question.

Questions.

Pete Schwaba

What is your favorite frozen pizza?

What is your favorite frozen pizza?

8-5-5-7-5-2-4-8-4-2, 8-5-5-7-5-CIVIC.

You can text us on the app.

Very easy to use or on the stream.

Conrad, where can people watch the radio?

Yeah, so if you go to Facebook, we're under WISS, WGBW, or Nightly with Beachwaba.

On YouTube, it's Civic Media or WGBW.

And on Twitter, it is WGBW or Civic

Pete Schwaba

Media.

Yeah, be part of the show, folks.

It's always fun.

And lately, we've had a lot of luck with these food questions.

The next couple nights, it'll probably be sports related, or maybe sports food related.

But I think this is a good one, because I think frozen pizza has come a long way.

Do you have a favorite frozen pizza?

Yes.

And it has a little backstory to it.

Pete Schwaba

Oh, I love pizza story with a frozen pizza story with some backstory.

So when I was in college, I did an advertising class.

OK.

And one of the things we had to make a campaign for was Palermo's Screamin' Sicilian Pizza.

Is that a Wisconsin one?

Uh, yes.

Palermo's.

Pete Schwaba

God, that's another

one.

And so he said, all right, guys, well, to do the campaign, you have to test the pizza.

Like, yeah, you don't have to twist my arm for that.

So I went to the little grocery store, grabbed a screaming Sicilian, and that was one of the best pizzas I've ever had.

Frozen pizzas.

Pete Schwaba

You grabbed a screaming Sicilian.

What was he screaming about?

It says I'm single.

They have, they have like catchphrases on every...

On every oh, is that right and then it has a mustache like The it has a box the scrimmage Sicilian like logo and then a mustache and then a mouth eating the pizza

Pete Schwaba

Oh, that's fantastic.

Yes, try that.

Pete Schwaba

I it's That's polar mo's.

Yeah, it's polar mo's.

Okay.

Yeah, you can but it's it's let's just say one slice so We'll get your daily calories in pretty much.

Oh, is it the thick?

It has a lot of calories, but there is one if I'm going Like that I'll eat actually if I just go to the grocery store find a pizza.

That's not terrible Palermo's still okay, it's called primo thin and It's a it's a decent-sized pie and it The one that I get only has 900 calories the whole pizza.

Mm-hmm sodium.

Well, you don't need to talk about the sodium in it, but

Pete Schwaba

That's all you eat for the day.

You're fine.

Yeah.

Yeah.

Do you find that when you go and look at the frozen pizza section, like when I'm picking out a frozen pizza, I'll see one that looks really good in the package for like three or four bucks.

Yeah.

But I won't do it.

I'll go, I'm not buying a $3 pizza.

So I buy the $10 pizza, which is it any better?

I don't know.

It's more so I assume there's more natural ingredients or it's a better company, but I have no idea.

None of it's particularly probably healthy.

There's probably just, it's probably just broken down into what's less healthy than the others.

So here are frozen pizzas made in Wisconsin, just off the top of my head, which this comes to us by way of Up North News and what you just said about Polarimos.

Dijourno, Jax, lotsa matza, Polarimos and Tombstone, those are all Wisconsin based frozen pizzas.

That lotsa matza pizza is really

Pete Schwaba

good.

Those are pretty good.

I could use a little less tomato sauce.

But the cheese, you just look at the cheese and it looks like it's real cheese.

I have a brand of pizza I like, frozen pizza.

And this goes back to when I was a kid in Chicago, home run in pizza.

I love home run and pizza.

It's a thinner crust, but the crust is dynamite.

And I'm told it's the water in the crust that is what makes a pizza crust really good.

So I don't know if that's true or not, but it sounds right.

So mine Conrad Pick-Polar-Mos My favorite frozen pizza is home run in and you can get it for a while.

You could get it at Aldi I know you can get it at Walmart, but I do like lots of matzah And I do like when you're just want to chow something man one of those jacks pizzas I feel like I could I could they go down put that down in about nine seconds

Especially

after you had a couple beers.

Yeah, well, that's probably what they're

Pete Schwaba

thinking.

You get four of them for ten bucks.

So, or at least she used to be able to.

So that's our question of the night, folks.

What's your favorite frozen pizza?

Wisconsin is the frozen pizza capital of the world.

Something I wear with pride.

I think that's kind of cool.

We have a phone call.

Conrad?

Yeah, Ollie from the Northwoods.

Oh, Ollie.

Ollie,

how

Pete Schwaba

are you?

I'm fine.

Gotta check in on food, you know.

I'm

Pete Schwaba

glad you

did.

Lotsa matza is my pizza.

I like it with the four or five meats.

And then I add extra fresh mushrooms and olives.

Oh, nice.

And you can't beat that.

Pete Schwaba

Do you do that often, Ollie, like you buy the pizza and then you add stuff to it?

My wife does that.

She'll add pepperoni.

like extra pepperonis

yeah generally i do i almost always add um mushrooms and olives um and even sometimes some extra cheese of course we won't um discuss the sodium level either because when you're going with pizza

You just cover your eyes and go for it.

Pete Schwaba

Who cares?

Just dive in and get to it,

right?

That's right.

Pete Schwaba

All right.

Thanks so much, Ollie.

You have a great night.

I'll get off.

All

Pete Schwaba

right.

That's Ollie from the Northwoods.

Ollie is our like our, she almost could be like the nightlight food critic.

We have another call.

Who's it?

Who do we have?

Brian from Milwaukee.

Oh, awesome.

Hey, Brian.

Pete Schwaba

Oh, did he hang up?

What'd you say to him, Conrad?

I don't think

that's

Pete Schwaba

what I think of your pizza suggestion, Brian from Milwaukee.

We do have some texts coming in.

Our question of the night is, what is your favorite frozen pizza?

Wisconsin is the frozen pizza capital of the world, according to UpNorth News.

And hopefully Christina Laurie can confirm that for us when she joins us at 635.

Brian says in a text, he says, Palermo's pizza is a frozen pizza manufacturer headquartered in Milwaukee that makes a number of branded products, including Palermo's.

Primo Thin, Palermo's Neighborhood Pizzeria, Screamin' Sicilian, as the aforementioned Screamin' Sicilian, the Conrad covered, Urban Pie Pizza Company, and Connie's Pizza, as well as a number of private label products.

Connie's Pizza, I've heard of.

That's all over the place.

I thought that was a Chicago pizza, though.

Maybe it is.

Do we have Brian back?

Yeah.

All right, Brian, how are you?

I think I'm good.

I'm

Pete Schwaba

good.

I just read your text.

Yeah, no Yeah, I've tried a lot of frozen pizza.

It's funny because when you go to a grocery store in Wisconsin We have like a whole aisle dedicated on both sides to pizza.

It's funny because like no one believes it until I like send a photo that's how dedicated we are in Wisconsin about our pizza

Pete Schwaba

We take

our friends very

Pete Schwaba

seriously

Right, right.

We do my favorite though frozen pizza will have to agree is home run in

Ever since

they had

homerun in, there's nothing like it.

The crust is crunchy.

The crust is buttery.

The pizza comes out perfect every time in the oven.

I can't say enough about it.

It's a taste

Pete Schwaba

explosion in your mouth, and I agree with you.

The crust, like I just said that before, I don't know if it's the water or what it is, but they nailed the crust.

But as long as you, the trick to cooking the pizzas, as long as you watch it,

You know, yeah, and I found out that it wants to keep it frozen and you follow the directions of it says 13 minutes in for 13 minutes and check out

Pete Schwaba

and then

you're

Pete Schwaba

broil it Hey, let's we got to do a break here Brian.

Thank you so much for the call and the text buddy.

Love read your text.

Have a great night That's Brian from Milwaukee.

That's good stuff.

We're coming right back with more pizza talk more frozen pizza talk It's peach wabbit and nightlight on the civic media radio network

Meredith from Madison says Port, what is that?

Portesi?

Is that a typo?

Self-rising cheese.

Self-rising cheese fries from Central Wisconsin.

Something's not right here.

Portobello?

I don't know.

Sorry, Meredith.

Self-rising cheese fried pizza?

Is there fries on the pizza?

It sounds really

Pete Schwaba

bad.

I think we need clarification there, Meredith, if you don't mind texting back.

I don't quite understand that.

And I don't want to misrepresent you.

That is not what Nightlight is all about.

Monica from Mount Horrib says, despite just reading an article saying, it tasted horrible and was one of the lowest rated red-barons for cheese.

Man, I loved red bearing pizza when I was growing up.

I didn't know they still made it though to be honest Monica She says then I add I can add mushroom I and I add canned mushrooms black olives and an insane amount of red pepper flakes I am totally with you on the red pepper flakes and I like to add if I was gonna add something I would add more garlic because it's so hard to find fresh garlic on a pizza Even if you go to a restaurant much less obviously not gonna find a fresh garlic on a frozen pizza, but

I love garlic on pizza.

And I'm with you on the red pepper flakes.

From the 608, quick trip meat sweats.

Conrad, you're the quick trip expert.

I think they got a five meat pizza over there, quick trip.

But meat sweats, that's what it's called.

They might

Pete Schwaba

give you meat sweats.

Do you want an image of a big flabby guy dripping in sweat when you eat your pizza?

Sounds like a great time.

Yeah, if I'm the big guy.

Quick trip, meat sweats, and add more garlic.

Yes, there you go, 608.

I'm with you there.

You had me at garlic.

Neil from Glendale says, Dijono, pepperoni, or all cheese if Jess PS is coming over for dinner.

I love inside jokes that I don't understand on the text line.

Well, Jess is the producer for the Dom Silvia show.

Pete Schwaba

Oh, OK.

Fellow

producer here on the Civic

Pete Schwaba

Media.

Yeah.

You knew that just by reading Jess?

That's like the

most popular.

Well, her last PS is her initials on the list.

Pete Schwaba

Oh, OK, gotcha.

Sounds like, uh, so she must, obviously Jess PS must have mentioned this on the air before.

Sounds like Neil's doing some pizza flirting with one of your

producer brother

Pete Schwaba

or sister.

And Paula countered mom checks in and says, Paul Newman, stone fired crust pizza.

Well, I forgot about Paul Newman.

And how can you forget about Paul Newman?

That's a great one, Paula.

Thank you.

My frozen pizza.

Jim from Appleton says, my frozen pizza is from Minnesota.

It's called Heggies.

The pizza you are talking about are all good also.

I think Jim might be hungry.

Neil from Glendale also says Connie's is a Chicago pizza, but the frozen version is licensed to Palermo's for production.

Good to know.

Thank you, Neil.

Appreciate that.

I thought maybe something was going on there.

Joe from the 715 says, love a good DiGiorno.

From the 414, listening on WAUK.

Do yourself a favor and get a pizzazz.

to cook your frozen pizzas on.

It cuts out the wait time of preheating the oven and it reheats leftover pizza and fried foods to perfection.

Have you heard of

that?

I'm trying to, I was looking it up, but I just, I don't recognize it.

That's kind of cool though.

I like that.

Pete Schwaba

And you're right, the preheat, I don't know, I have a modern oven and it still takes 20 minutes.

I

can't

Pete Schwaba

believe I'm

complaining about that, but

Pete Schwaba

it is

a

Pete Schwaba

long.

thing.

Oh, okay.

Wait, no, I got a picture of it now.

I'm going to send it to you so you can see

Pete Schwaba

it.

Put it on the stream.

Maybe four one four is on commission.

We can put a little bread

in bread, a

Pete Schwaba

little bread in their pocket.

Rosemary from Eliva.

Aliva.

Hello.

Last Thursday or Friday, you had a guest.

He talked about great places to visit in Wisconsin.

He was he has a website, but I did not write

I did not write it down.

Something like, wonderfully, Wisconsin.

That's exactly what it is, Rosemary.

You can follow him on social medias.

That's Paul Vander Plaas.

Oh, look at that.

How does that work?

It just keeps rotating, and it has the heat on it, like where the head is, you know?

And it just rotates.

Pete Schwaba

That's the craziest thing I've ever

seen.

And it cooks it really good.

One of my friends' parents has that.

That must be, like, really

Pete Schwaba

hot.

The part

that's, you know what

Pete Schwaba

I mean?

Yeah.

Pete Schwaba

All right, so get yourself a pizzazz, folks.

Compliments of 414.

So, Rosemary also says, he has a website, wonderfully Wisconsin.

Give me the correct, please give me the correct website if you can.

Thank you, Rosemary.

Rosemary, I don't, did Paul have a website?

I think he just had

social

Pete Schwaba

media platforms.

Facebook, Instagram, and YouTube, TikTok is his main, but yeah.

Pete Schwaba

If you type in wonderfully Wisconsin Rosemary on any of those mediums, you should have no trouble finding wonderfully Wisconsin.

And it's a really, he's a good follow because he gives great suggestions for really cool places in our state.

608, believe me, it takes, it makes you sweat.

Meat sweat.

Pete Schwaba

What kind of pizza are you getting, honey?

Meat sweats?

They're

out of

Pete Schwaba

blood sausage pizza.

Good Lord.

Ed from Madison says, the cure for the meat sweats is ice cream.

Oh, get rid of the meat sweats, get yourself a cold rush headache.

Steve from Florida says, favorite frozen pizza, Joe's Fox Hut Supreme Pizza made in Fond du Lac, perfect pizza after a night on the town.

Okay.

That's a great pizza.

Pete Schwaba

You've had that?

Yeah, I've been to the actual place and they made it in the store and it was great.

Nice.

So, it's not a frozen pizza, though.

Pete Schwaba

No,

there is frozen.

They do make frozen pizzas, yeah.

Oh,

Pete Schwaba

I love when they do that, when they like make the frozen pizza right there and then wrap it up.

Steve also says, you can check with your guests, but I believe Medford, Wisconsin is the home of the legendary frozen pizza giant, Tombstone.

Yeah, Tombstone's definitely from Wisconsin, Steve.

But if I think to ask...

Christina that I will Robert from La Crosse says Amy's organic vegan supreme pizza delicious and healthy I've heard of that.

I didn't know was frozen though.

I thought it was like a pizza joint Thank You Robert great text Rosemary also says thank you is it dot com or dot org Rosemary needs a quick lesson in social media Conrad

so if you go to Facebook There's a search bar and you can just type it in right up top.

It's a it's just wonderfully, Wisconsin No need for com or org type that in you'll be able to find it

Pete Schwaba

You just have to have one of those platforms, Rosemary, Instagram, Facebook, or YouTube.

If you just YouTube.com, there you go.

YouTube.com, type in the search, wonderfully Wisconsin, and that should help you find it.

Annie from Watertown says, Leby's Pizza from Lebanon.

Wow, these are all great suggestions.

All right, that's the question, folks.

What is your favorite frozen pizza?

If it's from Wisconsin, bonus points.

But we are the frozen pizza capital of the world.

We'll talk more about that with our next guest, Christina Laurie.

She joins us.

She's the editor of Up North News.

And I've been trying to get her on the show for a while.

So this will be exciting.

It'll be good to talk to Christina.

And lots more to cover.

Mike Clemens, Civic Media Sports Authority joins us at 720, talking Badgers in the tournament, free agency, all kinds of fun stuff as usual with Mike.

It's Pete Schwabba in Nightlight on the Civic Media Radio

Network.

Here she comes now.

Walking with a love.

Pete Schwaba

Our question of the night, ladies and gentlemen, is inspired by our next guest.

What is your favorite frozen pizza?

We're really specifying what we want out of you guys tonight.

So just a reminder, what is your frozen pizza?

Let us know.

That's a fun one.

8-5-5-7-5-2-4-8-4-2-8-5-5-7-5 Civic.

I have to say there are frozen pizzas I like better than pizzas you can buy in the restaurant sometimes.

They've come a long way.

All right, enough pizza talk.

We'll give you more of this with my next guest, who I'm very excited to have on the show.

I've been trying to book her on the show for a while now.

I love what she does.

She's the editor of Up North News, and she joins us now over the stream, Christina Laurie.

Hi, Christina.

Hi, Pete.

How are you?

Pete Schwaba

I'm very well.

Thank you for... I like your background there.

For a minute, it looked like a football stadium.

You kind of have this... It looked like a stadium seating there, but it looks

very nice.

I'm looking out over Lake Mendota.

It's the top of my apartment building.

Oh, wow.

So it is a football stadium

Pete Schwaba

Wow, very cool.

You pay extra for that view.

Does it ever make you want to lace them up and get out there?

You know, I haven't done it yet, but Never never too late.

Pete Schwaba

All right.

I like your attitude So do you have a you sort of?

You know, inspired our question of the night.

Do you have a frozen, a favorite frozen pizza, Christina?

I do.

And this is going to get me in trouble with my family.

I'm from Chicago.

So, you know, we take our pizza very, very seriously.

But growing up when, you know, on nights when our parents were very busy, my brother and I would eat Jack's frozen pizza.

That is a favorite of mine.

It just kind of tastes like childhood.

the quality.

I don't kno there is some great local but if you're in Wisconsin pizza, you can feel extra g made here.

Pete Schwaba

You can feel really affordable too.

I

mean, it's dangerously at woodman's even better a it's a win win Wisconsin base pizza plus I mean

Have you ever checked out Woodman's Pizza Isle?

It doesn't

Pete Schwaba

end.

No, and I want to ask you about that too.

Being from Chicago, that's my hometown as well.

Have you ever had a home run in pizza?

I have.

I'm a, I'm a socks fan.

So that's the official pizza of the socks currently.

Okay.

Yes.

I do have that.

Do you like that?

That's my favorite

Pete Schwaba

probably frozen pizza.

I like the lots of matzah line here.

I think that stems from Wisconsin, but there are so many good ones.

And the jacks even was like, for a while, you could get like five of them for 10 bucks.

And I felt guilty giving them to my kids, but I'm like, well, we're saving money and that tomato sauce.

How fake can it be?

Right?

No, in this economy, it would do whatever you want.

Pete Schwaba

Absolutely.

So, okay, this is so great.

Tell us about Up North News.

How did you get involved with it?

It's such a great publication because it's informative.

You also have a ton of good news in there.

I just love reading it.

And you also make people feel really good about living in Wisconsin.

Was that your goal when you set out or did it just kind of segue into that?

No, I really appreciate you saying that because that is the ultimate goal.

So it's nice to know that's what's resonating with people.

So a little bit about my history because I mentioned I, I grew up in Chicago.

I always loved the news.

So obviously I was watching a lot of local news and like

most major cities, the stor is the state may always y Chicago.

I mean, that's a 25 minutes of a 30 min that's pretty much just all and then final five min So when I ultimately got job was in the quad citi of Illinois in Iowa.

Th and I was a local morning

And when I finally had a little bit of autonomy, I was writing my own newscast during COVID.

And I mean, think back to five years ago, that was an especially depressing time in news.

But there was a lot of really, really important, impactful, positive stories that we were missing.

So instead of, you know, when there were all of the protests and the riots, if we focused on the people that

came back the next morning to help clean up those local businesses or you know at the height of covid when the hospitals are packed if we focus on those essential workers those heroes those doctors and nurses that risked their own well-being to save the lives of so many other people i started focusing on those stories and leading newscasts with those so that when i ultimately left tv i well that

entire process was a little bit controversial with a lot of news directors because they they still believe that if it bleeds it leads and they wanted to you know double down on that what they call hard news and I would argue the stories I was covering were also hard so I was looking for something with a little more flexibility and I came across up north news and they were really open to this strategy and I

I think it works.

I don't want to call it like a strategy.

We're not trying to sell you on anything.

We just believe that Wisconsin is a great place to live because it is.

And we're going to provide you with the stories that showcase that.

And of course, our little tagline that I try to follow is purposeful, positive, and sometimes political.

Because of course, we're going to give you the important news as well.

Positive news is important, too.

It's what motivates people to get out and support their local small businesses, cheer on their local teams, help their community members.

So that's what I try to do.

And I'm glad that's what stuck out to you.

Pete Schwaba

It really does.

And every time I get the newsletter, I look at what your

you're posting in it and I'm so surprised like there's so many things I read where I'm like oh I didn't know that came from Wisconsin or I didn't know like you just it's actual news it's really it's informative and you're right like we know bad things happen the good stuff is and like what you just said the harder stuff is people that go in after and clean up or help other people and and that's news too I remember it's interesting you say that when it bleeds it leads because

For a while, it seemed like news broadcasts were just trying to scare people or depress people.

And I remember living in Chicago in the 90s.

And it's all this local news.

And then they cut to a story about a kid that was run over by a tractor in northern Minnesota.

And I'm like, did they run out of depressing stories in Chicago?

Like, this is local news.

It's like, that's ridiculous.

I know bad stuff happens.

Tell me the stuff that affects me without sounding crass, I hope.

No, that's perfectly well said.

I think the tipping point for me to get out of local TV was a day that I had.

I worked on a morning show, which is important because, you know, when you first thing when you wake up, you kind of want a little bit more positive news too.

And I started as a features reporter and I was out doing interviewing a troop of Girl Scouts for the kickoff of cookie season.

I had this all set up, you know, it's, you know, it sounds so small, but

all of the money that yo cookies.

It's still girl sc right now in Wisconsin.

local and helps your own c more important than just and I had to reroute and c because there was a call

neighborhood in Madison and it turned out to be nothing.

And so we didn't provide this great story that would have spotlighted local kids doing an awesome thing and helped a lot of people and then just rerouted to the story that ended up not being a story.

And if it was, it was not a, you know, nobody else was at, you know, it was a very private personal disturbance.

So

I fear that that's the direction that a lot of news is going.

So if you're looking for an alternative up north news, I'm not

Pete Schwaba

kidding up north news.

And what I just love what you just said, you never cut away from a story about tag alongs.

I don't care how serious the crime being committed is.

It's essential.

But check out up north news, folks.

It's just great.

It's informative and it's just

very well thought out.

It's a very thoughtful publication.

So kudos to you for that.

Thank you again for being here.

My guest is Christina Laurie.

She's the editor for Up North News.

Does that, is that title just like, it makes me think like you're only, and I didn't even know you lived in Madison.

I thought you were covering like all of Northern Wisconsin.

I was like, man, there's a lot going on up there, but it's really the whole state, right?

Yes, I know.

I get a lot of emails about this, that our name is confusing.

And I,

completely agree with all of you.

So if you're thinking that too, I know like up north is a region within the state of Wisconsin.

Unfortunately, well, fortunately and unfortunately, we're part of a larger group of newsrooms.

So we're in a lot of states, we're primarily in states that really make a difference in elections, because we found while after 2016, there was a lot of misinformation going around.

So we were formed to just try to provide more actual news and

information to voters.

So you'll find us in like Michigan, Arizona, Nevada, Florida, you know, we're in lots of what they call battleground states.

But because of that, someone from Washington DC had a lot of say in coming up with our name.

So to them, Wisconsin is up north within the entire United States.

But you know, here in Wisconsin, that kind of refers to the

That's

Pete Schwaba

fair.

It's not a deal breaker.

It's not like people can go, wait a minute, that takes place on the cross.

I'm not reading this anymore.

Let's talk about some of the stories you've done.

I love this.

And since we already mentioned pizza, I was surprised.

You called in a recent article, Wisconsin, the frozen pizza capital of the world.

Yes, what a title to have, right?

Pete Schwaba

It is.

How did you find that story?

And how did you come to that conclusion?

Well, what's actually funny is that one blew up very quickly Usually it's more of just me kind of like stumbling across a small business that I want to highlight in like a local magazine or something But this one I actually saw on the today show they did an entire feature I had mentioned earlier woodman's frozen pizza section a Tweet went viral of a guy just taking a like long lens photo of woodman's entire frozen pizza section

And it really almost seems like it never ends.

And just like the numbers for you.

So I reached out to Phil Woodman.

And it turns out that his chain stocks 650 separate pizza facings, which that's grocery store lingo for the rows or columns of items in an aisle that you see, as well as 50 different brands for a total of 600 square feet in the store.

That's bigger

Pete Schwaba

than some stores.

Yeah, it's quite literally insane and it shows our love of pizza.

We consume more frozen pizza than anywhere else.

I mean, it makes a lot of sense.

We're coming out of this winter actually hasn't been as bad as many, but there's still, you know, if you have the choice between going out or just pulling something out of your freezer, that's also going to be delicious on a cold winter night.

I often choose the frozen pizza as well.

Pete Schwaba

Sign me up.

Yeah, it says, it said in the article, Midwesterners consume twice as much frozen pizza as the rest of the country.

That's crazy, but makes sense as to what you just said.

So, okay, so you talked about woodmines.

Three of them are here in Wisconsin of the frozen pizza genres, shall we say Dijourneau, Tombstone, and Jax.

Those are all made here in Wisconsin.

Yes.

Okay.

And you ment earlier.

That's also made it's just not as national right now.

And then of course, you're up in Green Bay.

I

I mean, not local chains, like local standalone stores, they sometimes have their, their pizzas available frozen at local co-ops or grocery stores too.

So that's also another option.

If you want to more directly impact a smaller local business.

Pete Schwaba

I love it.

And they've gotten healthier too.

Then when we were young, it was like, when I was a kid, there was like Totino's and all these, it's like cardboard with, you know, a couple of cut up tomatoes on it.

That's

true, but I, I still like

you know, both of us being from Chicago, there are a lot of pizza snobs, especially from that area, you know, won't touch anything that they don't think is the creme de la creme.

I've really, I mean, if we're being honest, I've never had a bad pizza.

Pizza is great, even the absolute worst pizza.

it's still better than most other

Pete Schwaba

foods.

That's interesting.

I will say this and you'll probably look down on me now, but I lived in Los Angeles for 14 years and New York style was very big out there.

And as I've gotten older, it is tough to muscle down Chicago deep dish pizza.

I totally fell in line with my New York friends and now I'm a huge fan of thin crust too or New York style.

So

you're very right.

And actually, I think that's one of the biggest misconceptions about Chicago a lot of times because like

Locals, we're not ordering deep dip.

Right.

We have thin crust tavern style.

Yes.

No, cut into squares.

Hey, Christina,

Pete Schwaba

let's cut in.

Let's pick up there.

We got to do a very short break.

Christina Laurie is here from Up North News.

We're talking pizza.

Stick around.

It gets even more fun after this.

Pete Schwab and Nightlight on the Civic Media Radio Network.

Twice as much frozen pizza as the rest of the country.

Wisconsin is the frozen pizza capital of the world.

These are just some of the fun things you learn when you read Up North News, which is edited by our current guest, Christina Laurie, who joins us over the stream.

Christina, here are some other fun facts that I thought were very funny.

Pizza facts.

30% of Americans eat pizza at least once a week.

22% say they can finish an entire pie by themselves.

That sounds like bragging.

I'm not sure it should be and then 19% enjoy a beer with their pizza Seems like it should be higher

All of those stats.

I don't know to me.

Don't they seem a little low?

I feel like we might have a few liars because I do think that more people that are admitting could finish an entire pizza

Pete Schwaba

I agree.

I get like this spinach mushroom pizza, a very thin crust.

I can polish that up.

It's only like the whole pizza is like 900 calories.

You know, it's not like I'm bragging, but some of them are smaller.

No, it cracks me up.

Like to look at the serving sizes, sometimes on those frozen pizzas and grocery stores, it says like serve sex.

And I'm like, no, this, this looks like a personal pizza.

There is a funny quote that said any, any

Pizza is a personal pizza with enough hard work and

Pete Schwaba

determination That was probably created in Wisconsin It said this is interesting to a favorite topping with cheese that shouldn't even be I feel like that's not even a topping really.

It's just kind of comes with the with the pizza But then it says followed by pepperoni 66% sausage 58% and mushrooms 53% that surprised me I know Conrad shaking his head.

He loves mushrooms on pizza, but were you surprised by that?

Oh, absolutely.

I don't believe in vegetables on pizza.

I believe in vegetables separately, but I don't want them to

Pete Schwaba

have pizza.

Right.

Have a salad, keep them off the pizza.

And then one more pizza tidbit I thought was interesting in what you wrote.

Favorite chain, Pizza Hut 31%, followed by Papa John's 22%, and Domino's at 17%.

I see Domino's vehicles all over the place.

That surprised me.

Like Pizza Hut almost doubling Domino's.

I completely agree with you, and out of those three, I do personally prefer Dominoes.

Pete Schwaba

Yeah, I do too.

They make a pretty good thin crust pizza, I will say, for what it is, you know.

Yeah, again.

I just, I will never say no to a pizza.

Pete Schwaba

All right.

So now that we've gotten everybody hungry, let's talk, you did another article about three inventions or three things that were created more or less in Wisconsin.

Another great thing that you learn with at Up North News, just informative, stem cells, social security.

Can you elaborate on these things that you wrote about?

Absolutely.

So I,

I'm glad that I'm not th by these findings.

I mean, I for eight years.

I know many have probably been, you kn but still, I mean, workin I feel like I should know the state and every day new things that were start it was from here, somebody living here and these kind of like caught me off

And whether we're important for predicting, not predicting, actually forecasting the weather, especially now that there are so many, you know, layoffs of local meteorologists are so important.

That started here in the late 1950s.

A lot of these inventions started at the UW Madison.

It was just like a hop out of innovation.

Social security also started there.

It's just incredible.

So if you

if there are any Badger alum, you probably know Whitty Hall.

That's named after the father of Social Security, Edwin Whitty.

I love when I

Pete Schwaba

find stuff like that out.

Like my son went to Madison, he lived on Doty Street and then I was in the Edgewater Hotel once and I saw a picture of a guy named Doty.

I'm like, oh, there you go.

Same thing with Whitty Hall.

I was going to ask you about that.

So he's got a dorm named after him and he created Social Security.

That's pretty cool.

Yeah.

And I mean, FDR, one of just kind of the most.

Certainly the longest day nowadays.

I was going to say most admired, but I nowadays, I don't know if that's accurate.

I hope it would.

Um, he's definitely one of the most impactful president.

He hand-picked witty to serve on economic security, which helped create the social security act of 1935, which 66 million people benefit from today.

So that's a huge impact from just one badger.

And then last thing that was, um,

created here was just th space based astronomy.

It's just considering geographi way Wisconsin is from any of associate with NASA, you off from mainly florida or s we are really just like

astronomical observatory here and the first iteration of the famous Hubble telescope.

Pete Schwaba

Yeah.

And this might have been a separate article, but you talked about how the beginning of the stem cell research process started at UW.

I mean, that's a pretty big deal, too.

You read this stuff, it just makes you kind of proud, right?

Oh, very proud.

Actually, so the fluid

that they use when they perform transplants like a kidney transplant or a liver transplant.

It's actually called UW solution universally because that solution was created at the University of Wisconsin.

That's just such a life-saving innovation.

Pete Schwaba

And one more thing along, kind of along these lines that I thought was interesting is like, you know, you grow up and when you move here, and even before I moved here from Chicago, I'd heard about Vince Lombardi my whole life and how beloved he was, even by people in Chicago.

Like he's this iconic, famous coach.

How, how.

much of a supporter he was of civil rights.

That was a great article.

Let's pick up here.

Can you stick around for a few more minutes?

Can we keep

you just for a few

Pete Schwaba

more minutes?

I know you have practice pretty soon behind you at the football field there, but we'll get you over there on time.

Christina.

Get ready for

Pete Schwaba

coach.

Christina Laurie is here.

We're talking Vince Lombardi, and then we're going to talk pancakes before we let her go.

We're having fun here at Nightlight with the editor of Up North News.

It's Pete Schwabba and Nightlight on the Civic Media radio network.

Great to have you.

It was only a kiss

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