Book Drives, Library Visits, and Book Giveaways … Oh My

Good morning, Wisconsin.

Good morning, world.

It's a new day.

Thanks for kicking it off with us here at WFHR.

Take it, Marvin.

Got your host, James Bond, the Mike.

I'm joined by Melissa.

Good morning.

Seth.

Good morning.

And the best listeners in radio.

Thanks for being here, everybody.

We appreciate the company.

We're going to have some fun in this hour.

We're going to get into some fun entertainment news to kick things off.

Just a little bit.

We're going to talk about the book at program that Pizza Hut used to have.

I remember that.

They have updated that a little bit.

We'll dive into it along with some United Way talk.

We got that one coming up for you.

Also want to get into the sunscreen and a study about that.

Diving into that one for you.

We're sunscreen.

Yes.

But the right sunscreen.

Because there are wrong sunscreens.

We're going to get into some of that.

But here at WFHR.

And as you have seen with our WFHR newsletter.

We are the home of Central Wisconsin News.

Things going on in this area.

Nobody is covering it better or more than we are.

Whether we're talking about local events or high school sports.

Or, you know, insert a third thing here.

We are covering it.

And I want to first off.

Oh, we're trying to.

Doing our best.

We're doing our best.

Yeah.

And we have limited resources.

That's very true.

And that makes it all more impressive.

What we're doing.

And if you want.

This isn't just me rambling.

You can see the evidence of this.

Not only every day right here at this radio station.

And on the air.

But in the WFHR newsletter.

Which hopefully you've signed up for already.

If you haven't got a WFHR.com.

Sign up.

There's a new addition there for you.

Less than 24 hours off the presses.

Check it out.

Some great stuff in there for you.

And of course, we cover all of these things along with Dolly Parton.

Nobody covers anything.

Her better than we do.

We covered Dolly Parton.

One of these days I'll cover her in the newsletter.

Yeah.

We're happy with that.

We're happy with that.

Dolly Parton is celebrating another achievement.

Dolly was just crowned America's favorite theme park for a third year in a row.

Really?

That is.

The favorite theme park?

That's impressive.

Yeah.

That's a theme park.

You know, it really is.

There's a lot of them.

I would have never thought about this until this article came across and everything.

And they go deep in this.

The National Amusement Park Historical Association does this survey every year.

And that is the thing.

I love it.

Yeah.

I just learned about this.

And it's awesome.

Okay.

I quit.

I'm going to go work there.

It's more like fun.

That's a more fun, right?

Yeah.

We all are very...

This is the hard work that needs to be done though.

We love our job.

We are very, very much appreciate what we get to do for a living.

That being said, this sounds amazing.

It's also just because we want to go to Dollywood.

I mean, let's be honest here.

I don't know.

You know, actually, I bet Beth could speak to this probably better than any of us could.

And I know it's not the same thing.

I mean, I've been working in her working at Disney Land.

And to me, at the top of my...

I've never been there and never even wanted to go to Disneyland or anything.

But in my head, I'm like, oh, I get to go to Disney well every day for work.

That seems like a bus.

Yeah.

But if you're doing it every day, it's stuff.

It's a different animal, of course.

I'm sure.

Behind the scenes, it's a little different.

And people...

When people are being tourists...

Yeah.

You know?

Here's a little Disney insider for you.

There's the insider for you, everyone.

There was a joke.

I don't know if they still do it.

But when Beth was working, there's a joke that they had a bin outside every...

outside every theme park.

And it just said insert brain here.

Because people took their brains out and they put them in there.

Yeah.

When they got to the park, it's like...

Everything is...

Everything's gone.

Insert manners here?

Yeah.

And brains here.

Because they're not coming in with you.

Yeah, nope.

No, they're not.

They're going to be out Disneyland in California, which took the second spot.

And here's what Dolly had to say about her amusement park in the past.

We're right on the front porch of the most visited national park in the country.

So we take what God gave us and use it to dream up big dreams.

Very nice.

So if you're ever going to the great Smoky Mountains, you got to stop at Dollywood.

Who knows?

Might actually see Dolly.

She is there quite a bit.

She is.

That's cool.

Yes.

Our old colleague, Steph Schmidt, went to Dollywood.

And on that day, she was there.

Dolly was there as well.

Cool.

There are a few times I've seen, like, I don't know what Steph was like as a kid.

But I feel like we saw it in that moment.

Yes, she was really excited about it.

It was very exciting.

It was very fun.

I'd love to go to the Smoky Mountains.

I've always wanted to jump out.

Mountains are just fantastic.

Yes, they are.

It doesn't matter what mountains they are.

It doesn't matter.

They're glorious.

You had me in Mountain.

Yeah.

He just wouldn't sleep on one appearance.

No, just not on the cliff side.

Face.

No, not doing that.

I don't do it very often and probably not often enough.

But one of the things that I have really highlighted about Taylor Swift that I think is really important to note about her.

And I think it's really cool about her career in her.

What she has accomplished is the going back and recording her music so that she can own it.

I feel that all artists, all creatives should own their work.

First and foremost, they should have the majority of the owning of this.

I'm not saying they should own all of it.

Record producers work.

Sound engineers work.

Record companies produce these things and get them out to the masses.

They sign with a record company.

They deserve their part.

Piece of the pie.

But not a larger majority of it.

And certainly not ownership of the music.

If you are Taylor Swift, if you are anybody, you should be able to do this.

Now think about this.

She is probably the second biggest, most popular and most powerful artist in the world next to like Bad Bunny or something.

And certainly if you're looking at the States and Europe, ain't nobody bigger than Taylor.

And even she had to go and do this because even she didn't own her own, the rights to her own music.

So she's gone back and re-recorded a bunch of it and I know she's on like album number four or whatever it is.

Well, she has started the trend with this.

So it's all the more important that she has done this and put her name on this.

And I think another thing about this that is all just as important is bringing attention to it.

That only she could bring this kind of attention to.

Exactly.

And she doesn't have to do that.

Now is her reasoning for doing this?

What is her reasoning for this?

I don't care.

Like if she's doing it for the money, she's doing it for fame.

She's doing it to re-release her music.

Of course she's doing it for the good of it.

And for all the things I just said, I don't know only she does and it really doesn't matter.

It's getting done.

It's getting done.

And even old school rockers are doing this because John Fogarty's at it.

Really?

John Fogarty has a new album coming out on August 22nd called Legacy the Credence Co. Clearwater Revival Years.

It features 20 re-recorded versions of Credence Classics like Proud Mary down in the corner, fortune its son just to name a few.

And John jokingly claims he actually fought to call the project the Taylor's version.

Yeah.

That's awesome.

And he actually does put John's version in parentheses after the song titles.

Cool.

All right.

He's already released three of them up around the bend.

Have you ever seen the rain and portville?

I said, quote, for most of my life, I did not own the songs I had written.

Getting them back changes everything.

Legacy is my way of celebrating that of playing these songs on my terms with the people I love.

So they are not the originals certainly because you don't have the original band there.

Right.

Exactly.

But you are essentially getting the originals with this and you're supporting the actual artist and not just the person who wrote all that music.

Yeah, it was John Fogarty's that was the songwriter for the band.

See, that actually makes me want to buy those albums then.

I normally wouldn't have.

Yeah.

I mean, not that I have the funds to do that.

But if I did, yeah.

Just to be clear, the music industry is such an arcane thing.

So when we're talking about the rights to the music, that's the rights to publish the music.

Which is where most of the money comes from and music is publishing.

Right.

Because when you buy a CD, most of that money goes toward the publishing.

The publishing, whoever publishes it now, most of the record company.

When you first start out, you sign away those rights as a condition of the agreement of the contract.

Because you don't have the money to do the mass production.

To do the distribution.

Yeah.

Exactly.

But you said, now they still own the writing credits.

So they would still get royalty writing royalties on all this.

Of course, you know, if, I mean, as they should, we've also known that record companies have done shady stuff.

Really cooked the books on this, like through their entire history.

Right.

And they're probably still doing it.

As much as they can.

Exactly.

So that's what the artist to make them money.

Right.

So what they're talking about is getting the publishing rights to these songs.

So that's whether we're recording them.

So I can do it.

And they can, you know, get the reward for it.

Yeah.

And some of these artists, like, I don't know if you've ever experienced this.

But I ran across Janet Devlin is a really good example.

Her original, like, acoustic music that she had was fantastic.

She signed with a record label.

And those songs came out on, through the record label on a CD.

And they were, they were awful.

They sounded, they sounded not, they didn't sound like her.

Wow.

And, and, and, and, and, and they changed them so that they were more like everything else on the radio.

More poppy.

And it's like, no, this, this is terrible.

Yeah.

Yeah.

Yeah.

They, they ruin original artists because they want them cookie cutter.

They want them to make money and they expect them to be just like everything else because they think that's what sells.

Yeah.

Sorry.

I'm glad you did.

And I, and I, carefully, you're not, you're not doing good with furniture.

Thanks.

Nice.

I wanted to, I, and I, I'm looking forward to more and more artists doing this.

I'm looking forward to seeing where that goes.

Yeah.

And where new artists go with their contracts and with their agreements with these companies and stuff because.

Because the people have the power.

Yeah.

Right.

And more than ever.

And they're proving more than ever that they can sell their music without you.

They don't need you.

Social media.

They can use all kinds.

There are so many different avenues that they want to just sell it online.

There's band camp, you know, a great website for that kind of thing.

So you, you basically buy directly from the artists.

From the artists.

And, and that's fantastic.

From the artists directly through there too.

Yep.

Good morning.

You're on the show.

Hello.

Well, I think we're the best morning show out there too.

But I mean, I can't say that.

But if you said it, that you guys heard that too, right?

I tried to get, I tried to get my headphones on in time.

She missed it.

Yeah.

Not sure what happened there, but feel free to call back everybody.

Yeah.

And just one more before we get to what's new on your small screen, big screen, and your local theater stage.

And maybe your email box.

I want to get into this one.

Because so years ago, these Simpsons did a contest where you could get the Simpsons house.

Yeah.

It was at the actual house that was built just like the Simpsons in the TV show and everything.

Was it also animated?

No, I don't know about it.

I wish it was.

But the rooms changed to, for whatever, you know, they need the plot to do.

Yeah.

If you ever noticed the Simpsons house does not stay the same.

So I've never actually seen a contest that I really truly like, oh, I got to win this or something like that.

That was the first one.

That's still the only one I've seen.

Really?

Until now.

Oh.

South Park creators are offering one fan a chance to be a permanent resident at in South Park.

What?

So this is a wonderful, fantastic idea, I think.

So it's a reoccurring character in the show.

Oh, that's cool.

Kyle Stan and Cartman and Kenny are going to be back at it for season 27 of South Park.

That's coming up July 9th.

A lot of us are excited about that one.

Because this one, I don't know how much longer they're going to keep doing this.

But they decided to do something really fun and unique for this year.

Quote, we are proud to partner with charity buzz to help those affected by the wildfires and the devastated Los Angeles earlier this year.

A majority of our crew in the South Park production studio are in Los Angeles.

And several people were directly impacted by the fires and palisades.

Which makes your support in donations even more meaningful, this from a tree parker in Matt Stone.

This means, this cause means a lot to us.

And so do the fans who have supported us for all these years.

We can't wait to see you in the show.

So you go to the website charity buzz and you can get so many, you know, kind of bites at the apple with the amount of money you donate.

And for every person that donates, they're going to get in the running to be able to become a permanent character, a permanent member of South Park.

You are going to be moving to South Park, your character will.

They are going to have some fun with this one, I think, too.

It is, you know, and it doesn't, they'll never get the do that they deserve for the great writing that they do.

Because yes, they have some very sophomore humor in them.

And it doesn't appeal to everybody.

It doesn't even appeal to me. It's not even my style of comedy.

But I watch every second of South Park, there is.

And I will tell you and I will die on this hill.

It is some of the better writing that has been done in TV history.

And I can prove that, I can go ahead and show you evidence of it.

And in fact, I'm not alone.

The Emmys, the poll insurers, all the great writers of the world and great award shows have noted this about them.

Yeah, the fact that they can talk about societal issues and turn it into entertainment, but still have a moral at the end of every episode.

It's impressive.

They did some really good stuff over the years.

Yeah, yeah. And I think this is a really fun idea.

I think it's a fun idea. I think it's cool.

And I hope to win.

Good luck, everybody else.

I wanted to mention something coming up.

Just yesterday, I had a meeting with our friends over at Wisconsin Rapids Community Theater.

We're meeting with Gretchen and Beth about the upcoming main stage season, an on-golden pond.

We were talking and we hope the vibe and the energy there is setting up the Lewis Canton studio for their razor voices for a mental health event going on today.

Yeah, come out and sing tonight. I'll be there.

It's going to be fun.

Yeah, I'm excited.

All right, good old Melissa Room Clear Kay is going to be there.

Yeah.

What?

I'm kidding.

This is a new, I know I like this.

What?

How did I gain this nickname?

That's a good nickname.

It's a good nickname.

It's a good nickname.

Is that better than Melissa Two Sheds Kay?

I don't know.

Two Sheds?

What?

I don't even know.

What does that even mean?

That's a body python reference anyway.

Raise your voices for mental health, everybody.

I do have two Sheds, by the way.

Six to ten over at Wisconsin Rapids Community Theater.

This is something that NAMI and WRCT have combined forces for.

It's a great opportunity for us to not only raise the word and awareness about mental health,

but to get out there and have some fun and do some nice singing.

Yeah, and it is a free event, but you can make donations.

Yeah.

So just come out and have fun if you can donate.

Great.

If you just want to share your voice with us.

Also great.

And if you just want to come and enjoy it.

I got to think of a song for Melissa Singh for me because I don't like karaoke.

So I will not be there.

But maybe I can give you a song that you should sing for me.

I'll sing it for you.

All right.

That'll be cool then.

Okay.

Be sure to check it.

It'll be dedicated to Seth.

I'm showing up just to hear the dedication.

Just to hear you say that part.

Six to ten tonight.

Meet Melissa and all the rest of us at WRCT and NAMI for this wonderful presentation.

And I look forward to more of these two.

Great work by everybody involved in that one.

Yeah.

Looking at what's new on your small screen and your big screen this weekend.

Tonight on WEE, the Seven Seas Vermeer and Mama June.

I don't know what that is.

Also, there is, let's see your dynasty revival that is coming up on A&E at eight o'clock on eight.

Let's see here.

And the final season, the first season finale of Mobland is going to be on Paramount.

Man.

It's a crazy show.

That is a crazy show.

With some amazing acting going on.

I've seen everything Helen Mirren's done and she has scared me and blown me away from

this one.

Nice.

Limited release for a lot of movies coming out this weekend on the big screen.

Peppa meets the baby cinema experience rated G.

That is in a limited release.

Oh, Peppa Pig.

Just a chance to mention Peppa Pig.

Yeah.

I mean, it's a quirky show.

I got to give it that.

My kids watched it when they were younger.

And it is certainly a quirky British show.

Yeah.

The facetion scheme, rated PG-13 is in a limited release.

The newest work from Wes Anderson, the great Wes Anderson.

Oh, yes.

Benicio Del Toro stars in this one.

The luck with Michael Sierra, Tom Hanks, Brian Krante.

Oh, everyone's in this.

Jeffrey Langs, Carolyn Johansson, Benedict Cumberbatch.

I mean, seriously, everyone is in that book.

Yeah.

Like any Wes Anderson movie you're going to see.

You're going to have a huge cast.

Yeah.

Everybody wants to work with them.

And I guarantee you, everybody worked for scale probably.

Oh, I'm sure they did.

They just want to work with them.

They wouldn't be able to afford them anyway.

I don't think they would.

What does that mean?

Oh, basically, the biggest Midwest possible salary you can get.

I figured that's what you meant.

But I wanted you to explain it.

Yeah.

So contractually actors have to be paid for sag work.

So Brad Pitt did a guest spot in the first Deadpool movie.

And they wouldn't let them do it without him getting paid.

So we got paid a buck.

Yeah.

Yeah, right.

There's a lot of stories like that.

There's a lot of stories like that in history.

And the big one being released is Karate Kid Legends.

Ming Na Wen plays the niece of Jackie Chan's Mr. Hen.

And stars Ralph Machio and him, of course.

Joshua Jackson is in his as well.

It looks, it doesn't look bad.

It looks all right.

It's seen the previous one that came out.

I don't know.

I like the original.

Yeah, I love the original.

I love the original.

I love the original.

I was no different than any other 80s kid.

The only difference was I had a boxer for a dad.

So he kind of looked at me a little bit like, uh, but he's not a boxing movie.

Why are you watching this now?

He got into it.

As soon as he, as soon as it was on WGN, he got it.

Oh, okay.

He enjoyed it as well.

It's not Pat Moriotti, man.

It's great.

One of the greats.

Ralph Machio, one of the better child actors of all time.

Yeah.

Teenage actors of all time.

He was great.

It's good to see him doing a box office movie.

It still looks like he's in his 20s.

How does that work?

Yeah.

That's the only problem with Ralph Machio.

Age.

Just age.

Just age, wouldn't you?

You want it in his 50s or anything?

Oh, it's something.

It's like, wow, geez.

And I want to remind everybody as well that we have a new addition to the WFHR newsletter.

I'll be sure to go to WFHR.com and sign up for that.

Everybody in the big thank you to everybody who already has.

We'll take a quick time out.

We'll come back into some more fun on the morning show at WFHR.

Welcome back, everybody.

Morning show at WFHR.

Melissa, Seth and James hanging out with you.

Real in in the week.

Wrap it up.

A final show for the week.

We'll be back at it next week, though.

Looking forward to it.

We got plenty of fun to do throughout the next half an hour, though, everybody.

We got our break coming up here in a moment and be listening for your opportunity to win

Brewers' tickets every Friday.

We give away Brewers' tickets.

That's right.

We'll give you that keyword, swing, to text us a little bit later.

Swing, SWING.

Just keep on listening.

We will get that keyword to you, the text to us through the Civic Media app.

I love swing music, by the way.

Did I mention that?

I really do love swing.

It's fun.

I like swing dancing.

I suddenly want to hear the David Bowie song, Boys Keep Swinging.

Oh, nice.

Which is a great underrated song.

That's a good one.

Listen to that one, folks.

Yeah, Boys Keep Swinging is good.

So David Bowie.

Yes.

Our great friends at the United Way have their great book Giveaway going on right now.

We'll touch on that more in a little bit.

Of course, Seth, you and the gang over at the Moravian Church.

Also have a book collection going on right now.

Yes.

The fall book sale, the community book sale.

Well, we don't just conjure those books out of nowhere.

We need to get them from somewhere.

That's magic.

The book bin is out.

Ready to go everyone.

We are accepting book donations for the fall community book sale at 310.

First Avenue South.

It's in the parking lot just off of Goggins.

By the glass doors, books will be accepted through September 15th.

The book sale itself will take place, of course, October 9th through the 11th this fall.

So what you want to do is go to your bookshelf and look at all the books that you've read

and don't want any more clear of all those off.

Bring them here and then come in the fall and fill it up again.

Fill that bookshelf back up again.

Yep.

Come to the fall to fill.

Yep.

What you want to do.

That's a great one.

It's free to dump fall to fill.

We got this.

We got it.

One of the things that I think we've all seen a real broad attention to over the last,

I'd say, you know, decade, at least, is, you know, kids during the summer

and them keeping up on the reading in some of that and everything.

And one of the, I think, things that made that popularized that or brought that to a lot of attention

was Pizza Hut's Book It program.

Oh, the book.

Yes.

And you could get your own little personal size pan pizza.

For free.

I love that.

Yep.

I know.

I remember doing that as well.

Well, there is nothing that sells better than nostalgia.

And boy, do you got, now, Pizza Hut announced its Book It.

Oh.

Announce Book It is going digital for the first time in 40, it's 40-year history.

Oh.

For the 40 years.

Wow.

I didn't realize it.

It makes sense when you hear it.

So that means it's basically started when we first went to school when we were still going to school.

Wow.

Yeah.

So it's old as us.

No, I feel sad.

So it's going digital because, you know, this is the way to get kids a little more involved.

True.

But it's just to track their reading, not to read actual books on.

Oh.

The press release says reading skills tend to dip this time of year because kids just don't read as much.

But by the time they're in middle school, they've supposedly lost two years worth of book learning to what's called the Summer Slide.

Okay.

Terry and I talk about this quite a bit.

I know the three of us have talked about this before as well.

A book it essentially works the same way it did when Pizza Hut launched it back in the mid-80s.

Read books, get free pizza.

And a cool button.

Yeah.

The button was awesome.

You can find a link to the app at bookitprogram.com and use it to set monthly reading goals.

Track your kids' progress and redeem rewards.

They can earn one personal paying pizza per month in June, July and August.

Wow.

Awesome.

They've even expanded it in.

Yeah.

There was a little bit of, not much, but there was a little bit of push on this one because, you know,

well, we're trying to keep kids off of digital stuff and everything.

Kids aren't necessarily using this program online.

They're doing the program, but the parents are mostly kind of filling things out and stuff like that too.

Yeah.

It's just a way to track it.

Yeah.

It's just the tracking thing and everything.

And the extremes that our brains or that society seems to go to all the time.

Life is lived in the gray.

There is very few things in life that are black and white, yet so often people are like,

it's got to be this or it's got to be that or nothing.

Like, we got to keep them off all digital things all summer, nothing digital.

Or, you know, just let them have the tablet, let them have the TV, whatever.

Like, there is a middle ground there.

Yeah.

Like, the internet, it is a good idea for kids at a young age to understand technology.

It ain't going anywhere.

They're getting, it's smart for them to understand these things.

And they know it better than we do.

They do.

Think about if you shelter your child from the age of zero to the age of 18.

You don't let them out of the house.

You don't let them do nothing.

What's it going to be like when they're 18?

And you're like, hey, get out.

Go ahead.

Then what do they do?

And the first time they hear a swear word, let alone the billions of other things

they will run into the moment they walk out the door.

Like, the job of a parent and look, nobody's giving me a father of the year mug.

The job of a parent is to get your kids ready for the next day for the next thing

and preparing them to be able to fly on their own.

You don't do your kid any good if you're keeping them completely out of tech anymore

than if you're keeping them completely out of reading.

There is a balance there.

It's a little bit of a gray area.

I don't think that's, I don't know that this is that difficult or anything.

The push on this one seems to be, like we see a lot nowadays, a dog just wanted to bark.

I'm not seeing any actual people having any real true complaints that really mean something.

They're just like a general whatever.

I got to complain about something.

People like to complain.

It's very true.

But they don't do anything they just want to complain.

But if this is a great program, another great thing you can do to help your kids

want to read more during the summer is simply to take them to the library.

It's always a great thing.

Our libraries are fantastic.

Especially in this area.

Yeah.

And here at McMillan, they have so many other things besides just even reading

that make you want to go to the library.

They have a Lego club.

They have the movies.

They have the concerts in their little rooms.

Yeah, free concerts.

Free concerts.

You can rent things out.

You can join a kid's book club.

We've got the adults coloring book.

There are just so many options and things that, and just by taking your kids to the library regularly,

it becomes a place that they like to go.

It consists of routine.

Yeah.

It's a welcoming space.

They get to know the librarians who are always helpful and wonderful and not scary Melissa.

Telling that to my 10-year-old self.

Yeah.

But.

You might have been a friend if it was my sister.

Well, we only went to the library a couple of times when I was a kid.

And it was a scary thing because I was raised in what you described of not being

allowed to be part of the real world and being raised to know these things.

Library was a scary place.

I can say I can see that.

Here's this thing, and I don't have the study in front of me, but I did see it.

And a number really jumped out at me.

And again, the age group, I think, was like Zoomers, that generation, you know, of kids.

46% of the kids who took this survey think the internet was a mistake.

Yeah.

The whole internet is not a good thing at all.

And it's really interesting seeing how kids are starting to come to that conclusion on their own.

Yeah.

Kind of thing.

Even though they're always blamed as the ones always on there, whatever, their devices and stuff.

Yeah, but talk to 20-year-olds and they will tell you that, you know what?

No, there were a lot of things out there that shouldn't.

We should have had access to it such a young age.

Number one, but also it's, we need to talk more about ways to make the internet a safe place for everyone.

And a better place.

Yes.

How about let's, can we find ways to get better information out there, but an AI slot that's out there.

Yeah.

Don't even talk to me like that.

And we get that done working together, not arguing.

And not just complaining.

Yeah.

I mean, complaining does absolutely nothing.

But another great thing, I want to mention about our library, the Teen Garden Club.

I know.

I mean, it's amazing.

It's at the library, but you're going to go learn how to roast it.

You want to touch grass?

There you go.

The book at program.com is where you go.

Bookitprogram.com.

I encourage you to check that out.

All your parents, all your kids out there.

And also be sure to go to uswac.org, our United Ways website.

You can find the 2025 Great Book Giveaway schedule that will be kicking off Monday, June 9th.

They think a cataby in Rudolph.

All right.

This is where you bring the kids.

Listen to special guest readers and pick out free books to take home for the kids.

It's a fun event and appreciate the United Way doing that one.

All right.

Find out more about that again at uwac.org.

Take a quick time out, get to our news, sports, and partner break.

And we'll come back and have some more fun on the morning show at WFHR.

Welcome back, everybody.

Morning show here at WFHR.

Seesco Kid was a man.

I love war.

Seesco.

That's good stuff.

Seth Melissa and James here with you.

Thanks so much for joining us, everybody.

One of the, get into this one a little bit, sunscreen.

Sorry.

Wait, real quick.

I just realized on the radio, the Cisco Kid, you know who played poncho a sidekick?

Mel Blank.

Oh my god, that's right.

That's right.

Seesco.

Nicely done.

Nicely done.

Sorry, okay.

Very tired.

Very tired.

So we're going to talk a little sunscreen right now.

And I don't know what I'm talking about.

I'll be honest with everybody.

I've used sunscreen as an older man in recent years.

As an older man.

Yes, yeah.

That's not what I was saying.

But I just used to saying that, by the way.

I never used it before.

I never really did.

And I bring it up and I've brought it up before.

Because I know that I'm not alone in this.

There's a lot of people with, oh, let's say Mediterranean skin.

You have more melatonin in your skin.

That what they use called swarthy.

Swarthy.

That's what they used to call it.

Swarthy, yes.

And because of this, sunscreen companies never really marketed to ethnic people.

Like they just never have.

And to be fair, they didn't really have a real reason to the thinking.

The understanding at that time.

But as we're learning more and more.

And as I'm, many of us are catching up very late to this as we're seeing.

Just because you don't get sunburn doesn't mean you can't get skin cancer.

Yeah.

And unfortunately, this is affecting ethnic people very much more than it is a lot of others.

So bring attention to this.

Calling this out on myself and into society in a way I think is important.

And we need to touch on more and more.

So everybody needs sunscreen.

And the nonprofit EWG, short for environmental working group,

just posted their annual report on the best sunscreens to buy.

And at least by their standards,

only one in four in only one in four sunscreens on the market are actually,

quote, safe and effective.

See.

That was right.

Yeah.

Now right out the gate,

I got to tell everybody that Steven and Katrina over family and natural foods.

We talk about this subject quite a bit.

They really know their stuff.

And I cannot recommend.

They're my first recommendation to anybody that is like me and is coming to this

late in life and has no idea what P this and the highs.

What does that mean?

They also have other options than like your typical just sprays or lotions.

I bought a tube of, it's like a,

okay, my mom used to have this tube of foundation.

It was like the screw cap and picture like, you know those,

I'm using some really weird references here.

But do you know like the orange popsicles that came in a tube?

Yeah.

That you got to shove the pushups.

Pushups.

Thank you.

Pushup pops.

I knew big, big, big, big brain would get it.

But that's like what it is.

And it's a mineral based sunscreen.

Yeah.

But it's, you know, like the screw up on the bottom.

Yeah.

And then you can just roll on kind of thing.

Yeah.

It's not a roll on.

It's just like a wipe on.

A wipe on.

If you took that pushup pop and you wanted, you know, to put it on your face.

Yeah.

Yeah.

There you go.

Exactly.

Let's see.

But it's solid.

But it's solid.

And I'm going to try keeping it in my car so that I have a car sunscreen.

That's very smart.

Nice.

So.

Pale face.

So again, one in four sunscreens on the market are actually safe and effective.

It's what the EWG is saying.

Wow.

That doesn't mean the 75% of them don't work.

It's just much more about the word safe and specifically the mix of chemicals they use.

Yeah.

Which makes them unsafe for certain people.

Exactly.

It's not inaccurate.

And it's certainly again, a gray area.

There are two types of sunscreens.

Chemical and mineral based.

And in general, they say mineral based is better.

Mineral based is usually the kind that you rub on your unlike lotion.

They also tend to leave more white streaks you have to rub in.

They work by preventing UV rays from hitting your skin.

Yeah.

It reflects it off.

Nice.

Oh, okay.

Oh, I just like a superhero.

Wow.

It's actually kind of UVA's.

It's kind of cool.

Yeah.

It's walking around.

See, that's the way they need to market it.

People like it.

That's right.

Yeah.

Yeah.

We're a shield on your skin.

Would you like to walk around and chain mail?

Like, oh, yeah.

Come here.

Yeah.

When you see the land, the life cards at the pool and their noses are white.

That's a mineral sunscreen.

Yeah.

That's zinc oxide.

Whatever that side is.

Yeah.

Chemical based sunscreens include most spray on versions and work by creating a chemical reaction

that absorbs UV rays and dispenses them as heat.

Huh.

Huh.

Huh.

So it makes you hotter.

It feels like a weird way to do that.

It feels like a weird way to do that.

So it absorbs it and then releases it as heat.

It doesn't sound like a good process I want happening on my skin.

Oh, no.

The blocking it all together sounds better.

It does.

It has a general sound like a better way of doing it.

Both options can prevent a sunburn.

But studies have found the chemicals in that second type end up absorbing into your blood stream

and can still be detected days or even weeks later.

Oh, oh boy.

It could last me there.

Yeah.

So I mean, this is like some of the medications you see nowadays.

Hey, this will solve your Let's The Sledge syndrome.

Side effects may include your legs fall off.

That would solve it.

I don't know what to do here.

So chemical based sunscreens are also worse for the environment and animals.

So they say mineral based is just the better option overall.

Makes sense.

They posted their top sunscreens for kids, daily use and outdoor activities on sports.

Most of them are fancy versions and not popular brands like Hawaiian Topic or Banana Boat.

But in general, mineral based sunblocks have one of these two main ingredients.

Zinc Oxide and Titanium Bio Oxide.

That even sounds like a superhero thing.

Right.

Titanium Bio Oxide.

Yes.

Titanium Oxide.

If Marvel comes out with a movie, you know, Zinc and Titanium, I'm watching it.

I'm going to see you in Sunblock.

Yes.

I'm going to see that.

That is my superhero.

Chris Evans, Zinc Oxide.

So it's zo.

So is this is what we just talked about here, at least the part of the article,

is that common knowledge a lot of that stuff you can think of?

No, I didn't know anything about that really.

I didn't even know there was kind of like absorbed it.

That was what?

Yeah, that's the idea.

No, all we've been told is like you just need to wear a sunscreen.

With a certain SPS, a half hour or whatever before you go outside and reapply every two hours.

Right.

Yeah.

So that's interesting.

That is very helpful though, I think.

Does it have any actual like types on that in that article?

Is there any brand names or any kind of stuff?

So it is broken down by kids, daily use and outdoor activities.

And when it comes to the top rated ones for kids, there is, let's see.

There's a bunch of, so of course I got to continue this.

There's a lot of things there.

There's a lot of things there.

It's not in any complete list.

It's just alphabetical.

Okay.

So I am seeing Badger, Blue Lizard, Caribbean Soul, Earth Mama.

I've heard of Blue Lizard before.

That's probably the only one I'm seeing that I've actually heard.

Tubby Todd Bath Company.

I like that.

That's a good name.

Wow.

Tubby Todd.

Happy Ocean.

That's a good one.

Clever names, I like it.

I like it.

And as far as for daily use, looking at those again, these are not in any order, but alphabetical.

I see Acura, active skin care, 100% pure, all good.

Honest beauty, hero cosmetics, ghost democracy.

What is that?

Whoa.

First, that sounds cool.

Yeah, yeah.

Ole is on here.

Do you see Sarave on there with a sea?

Sarave with a sea.

Yes.

Sarave has three products on there.

Well, and that's recommended as a really good, just basic lotion.

And cleaner for your face, so I would say.

And that one you can get at CVS or probably Walgreens.

Yeah.

Pretty much anywhere that you get other.

Sunscreen, yeah.

Sunscreen or lotion products.

As far as outdoors and in sports and all of that, you've got a lot of the familiar ones as well.

Green goo.

Green goo.

Like that, I like that.

In lights.

Hello, bellow.

I like that little one too.

I'm just looking at the name.

These names are great.

Yeah.

Baby bum.

Baby bum.

As in soft as.

I'm guessing soft as a baby bum.

Keep your skin as young as a baby.

Yeah, there you go.

Yep.

There's one called Land Shark.

That's awesome.

That's awesome.

Land Shark.

Land Shark.

Land Shark.

Come on.

Three fifty.

Oh god.

Oh god.

Oh, that's good.

Nice.

So again, I encourage you to check out.

You know, talking to the...

I think that the first...

Yes, I did mention family and natural food steaming.

You can train and reach out to them and then amazing staff.

But I also think...

Again, correct me if I'm wrong on this one.

Because it might not work with my family.

But talking to family members because they have similar...

You're going to have similar skin to you.

So kind of going up, you know, bouncing ideas off them.

What works for them?

Or some...

If you're struggling with this.

From what I'm hearing from not just YouTube, but a lot of people I've talked to about this in recent years.

Most people got this figured out already because they had to.

They had to figure out the kind of works best for them and everything.

They've been using a similar kind for many years.

So, yeah.

If you could use somebody to bounce this off of or something.

I'm interested to try mineral sunscreens this year.

I think I'm going to make the switch.

I have like a Neutrogena lotion that I use sunscreen that I've been using for a long time.

Because it's not oily, it's not, you know, it's a decent cream that doesn't make you feel gross.

But I think the mineral might be the way to go.

Cool.

Yeah.

We will take a quick time out.

Our final one of the week.

Come back.

Grab a wrap up the show with our schedule and some good stories of the day and great events going on in our area.

Here are mornings at WFHR.

Welcome back to the show, everybody.

We're wrapping up for the week around here.

We want to thank all of our co-hosts that have joined us and certainly all of our guests.

The great sponsors that we have here.

And of course, the best listeners and radio every single one of you out there.

Thank you so much for making this show so successful.

We appreciate you.

We'll be back at it next week, giving you a chance to win Raptor tickets.

And we'll have our big giveaway going on.

A text-to-wing contest next week.

I thought we were done.

All right.

There's another one.

All kinds of great stuff going on for you next week along with some wonderful guests and plenty more.

Do you want to get into our good stories of the day before that?

Let's touch on our schedule.

And we got a great wrap and support lined up for you today to wrap up the week.

Be sure to catch the pods at 2 o'clock.

It's streaming exclusively at WFHR.com.

In part one, we're going to talk with Kayla from the Wisconsin Rapids Family Center.

Very good.

Always a good conversation, yeah.

And in part two, Meeks and Blake are going to join us again from mid-state roller derby.

Looking forward to that.

Oh, yeah.

Very fun.

Awesome.

Great conversation there.

I love it.

I got to go to my first roller derby game last season.

It's fun.

I was, Laura was showing me video that I had never seen it of the flat track stuff.

Yeah.

I had never seen it before.

No, it's fascinating.

Crazy, man.

It's like rugby without the, whatever they call it, the pill or whatever.

And then they're on wheels.

And they're on roller skates.

Yeah.

Inline skates.

So there was a movie back in the day with James Khan, roller skates.

Is it roller skates?

Yeah, roller skates.

Why did not?

See?

The popularizer sport a little bit and everything.

And so much to my, into my dad.

I just found out recently I didn't even know this.

My father loves roller derby.

I didn't even know.

Really?

He was all excited to hear about this and everything.

Wow, that's cool.

We'll just take him to a game.

Yes.

Definitely, definitely.

And we'll be talking about that schedule that they have coming up.

They've got a match coming up in June.

The match was a game.

Whatever.

Plenty more.

We're looking forward to it.

That'll be joining us.

We're looking forward to playmakers today.

They'll be joining us.

And playmakers down the line here in a little bit.

Yeah.

Tonight we'll be here from four to five on our sister station 105, 55, WIRI.

Join us with your sports takes and feelings.

Boy, we got a lot to talk about to get you ready for the weekend.

It's going to be a good one.

Oh my goodness.

So many games this weekend, too.

Big shout out to assumption.

By the way, the softball team last night, they won.

They will be moving on.

We don't have any solid information yet about where they're going to be playing or anything.

But we'll let you know.

And hopefully we can carry that game next weekend, WIRI.

We'll let you know.

I did talk to Michael a little bit this morning when he was dropping off some of the equipment.

It does look like next Tuesday is when that game will be playing.

All right.

We'll let you know as soon as we do if we can cover it for you or not.

Yes.

But you will.

Michael is going to be trying to get some soccer on the radio with us because they are going to places.

They are going to stay in all that.

And of course here at 97-5 FMWFHR, we are the home of Rafter baseball all summer long.

Rafters are going to be a back in action tonight, 6-20.

We're hosting Rockford with a double two games back-to-back here at home.

So tonight at 6-20, tomorrow at 6-20, Midasette River will interfield to Rudanar Rafters

and show Rockford what home field advantage is.

Yes, indeed.

Sunday game is a little earlier as they are on Sunday's 12-50 start time for that one.

They'll be in Lakeshore for that on Sunday and Monday.