Good morning, Wisconsin. Good morning, world. It's a new day. Thanks for kicking it off
with us right here at WFHR, locally grown radio. Got your host, James J. I am joined by
our head of production, Seth Habhagger. Good morning. And the best listeners of radio.
Thanks for joining us, everybody. We hope you're having a great start to your day out there.
We're going to kick things off the way we like to, talking a little mother nature with our
friend, Brittany. Good morning, Brett. Good morning, Ariel. I'm doing good. How you doing over there?
Great. I can't believe it's 50 degrees right now. All right. No, it is crazy. I've enjoyed
the blue skies. I saw an eagle flying by this morning. I haven't seen one in a little while.
And he was flying by. He's looking for shorts. He's looking for shorts. Looking for something comfortable.
And I didn't know what to tell him. I don't know. I'm going to talk to Brittany later. We'll figure it out.
Yeah. Oh, that's a fair call. Oh, my gosh. Yes. Yes. You could probably wear the shorts today. I know
it's going to be breezy. Unfortunately, I know Windy yesterday too. That's going to be the case now.
Got stuck to 20 to 30 miles an hour. So with the warmth with the sun, with the wind, of course,
high fire danger still in place. So be careful, burning, careful with your cigarette butts.
But let's break records again. We shattered them yesterday. We hit 66 degrees.
The record to be today is 68. I think we're going to hit 71. Wow. That's incredible. It is
incredible. Wait a minute. I don't want to skate past that 71. That's March 12th. Yeah.
I don't know why that that's the that's the line in the sand for me. Like these 60s and everything
on that blinking. But oh, this is 70. Wait, what the what's going on?
I agree. These are like summer temperatures. Like a summer day. You hope for. Oh, my goodness.
This is fantastic. But abnormally warm. Right now, we're warmer than our average high. Right now,
at eight o'clock in the morning. Wow. That's this craziness. It really is crazy. Thank you.
Pretty. We appreciate you. Yeah. It's have a good one. You too. You too. Well, she's the best.
She is the best. We appreciate it, Brett. Yeah, it is weird weather, man. There's a snow getting
around it. It's very strange. You know, I just realized that I can't remember the last time I was
in on a Tuesday. Oh, yeah. I haven't been on the hour. Tuesday like months. It's very weird.
Been a while strange. Yeah, probably the last time the list of some. Maybe this is kind of her day.
It's kind of this is kind of her day. Well, we're looking forward to hanging out with you today
and the audience. We're going to have some fun. We've got a jam pack a couple of hours for you.
Oh, real quick. Do you want to let you know? Got a couple of great guests joining us in the 9 o'clock
hour. Really looking forward to hanging out with in part one. We're to kick off the 9 o'clock hour
talking to sugar bush event with Larry Knutson. I will talk a little historic point boss. Nice.
Love talking about that place. Any chance we get to talk about over there. Larry,
join us for a good 10 minutes or so. And a little bit later, Kate Medina from
Kennedy for the Wisconsin Rapid School Board is going to join us. Nice. That'll be about 9.50
today. We will wrap up our show talking with her as we continue our series, our candidate series,
if you will, having in our guests. We appreciate everybody being able to make the time to join us
over this week and next week. We are going to be getting you as informed as possible on your
candidate's going to be on that ballot. Yes, indeed. Looking forward to that. We're also going to
get into the end of an era is chewing gum going away. Oh, what? No. No.
New car might be telling in your insurance company something. March madness to
conversation we have to have. Of course we do. We'll get into that a little bit later.
After we're done talking with Larry about the sugar bush and the historic point boss,
I would do want to get into a little bit of entertainment news with you, Seth.
Because they have begun filming the sequel that we're all excited about. We don't want to touch on
that. All these things coming up for you. Plenty more. It's live radio. You put Seth and I in a room
together who knows what's going to happen. We had to talk Easter and Cologne or perfume.
They don't go hand in hand. Easter is still over two weeks out, but you don't have to wait
that long to smell like Easter. Peep's body spray is now a thing. Oh, no. Yes. Yes, we've
done it everybody. We've hit the wall. We've hit the wall. We've run out of ideas. Everything
has been done. There's nothing new under the sun. So let's spray people with peeps.
Yeah. And once I congratulations, humanity, like we've done it. We've come up with every idea we
can. And I feel like that's been we've been pretty good. We've come up with some really good stuff
over the year. Velcro is awesome. Velcro is awesome. You know, I think what we've done with some
of our our style is great. There's some shoes out there. I really enjoy it. Right, right.
Joy-gum as a matter of fact. That's a pretty impressive. Very nicely done. Yes. I believe we've
gone to the moon a bunch of times. Pretty impressive. You know, traveled the depths of the ocean.
And now we've officially done it. We have run out of ideas. Peep's body spray. Oh goodness.
Bottles of it have been spotted on shelves at the discount chain five below for five
dollars of peace. And that's a little high. Oh wow. I feel like that's still too high.
That's still way too high, man. People are already reselling them for more than that on like
eBay and Poshmark. I don't know I don't know about that. I really don't feel good about that
when people resell stuff like that. I mean, they're it's not like they're forcing anybody to buy
these things, but I do feel like it's such a cheap way to make a buck. You know, and I wonder if
that's part of the the plan with some of these, you know, like limited edition. We're going to do
this crazy flavor combination limited edition of eBay people. You know, it's like they're telegraphing.
You know, selling online and get our name out there. You know, they've got it in two different
colors. Pink and yellow. The yellow is marshmallow-centred. And the pink is strawberry cream.
Which, which none of their products taste like. So what the what? I mean, it might be meant for
kids, but don't let that stop you. There's a video of a peep-centred body wash. So if you really
want to drown yourself in peeps, you can't. In related news, the National Confectioners Association
says our obsession with candy is in an all-time high. The annual quote state of treating
report just landed yesterday. And we found it found that we spent 48 billion on candy last year.
It's a lot of candy. And that was just an October. That was just some of some of that has to do
with inflation, but it's the most ever. And inflation is not even a huge part of that. Well,
it's relative anyway. I mean, some things were more expensive. Yeah, so yeah. Yeah, but that's a
lot of candy. That's a lot of candy. That's a lot. Well, I mean, you go to any convenience store.
Look at how long the candy has its own aisle, man. Yeah. And they don't have a lot of space,
but oh, there's all that candy. So yeah, it's funny to me how every, every consumer product has
turned into the candy world. Where, well, we were a kid. Like, we've been pretty spoiled. Like,
since the mid late 70s, early 80s, you go to it. Like you said, at a gas station or anything like
that, and you got options, like the most dungy out of out of the way gas station you've ever been
to has got like 15,000 types of gone. Right. They've got like 48 times of types of Reese's alone,
right? You know, option city gas station to go into. Now everything's about options. Every now,
they got a billion types of, it's not enough to have the yellow and pink peeps. They've got
have, you know, chocolate, chocolate, coffee, and it's got to be in the shape of, and all this,
and everything. And they're in shapes of bunnies and not just, you know, like little chicks anymore.
They've got, you know, like elves and Santa Claus and I don't, I don't mind the options. I think
it, they're just speaking to consumers. And that's what consumers are asking for. But I do think that
it'd be, I'd be hopeful some of these companies to maybe focus on the products you have and make
them a little bit better. Make them better. Before you're coming out with new styles and new flavors.
Like me, they just said that we can't make it any better. Yeah. What word we're done. These
peeps are perfect. I don't believe a strawberry kiwi peep is needed. I think you maybe just work
on the peeps you got. We will take any time out. Get to our L cafe. I need a whole, like, uh,
I need like one of those ice baths. But then you follow it with a really hot shower. Like I just,
it just clean off just to wipe this off a little bit. We'll come back and doing some
celebrating with our friends at L cafe in the birthday and anniversary club coming up on the
morning show.
It's time to do some celebrating with our good friends over at L cafe with the birthday and
anniversary club. All right. Yeah. We wanted you to celebrate with our friends over at L cafe.
They're open right now. Go visit them. They're two 21 market avenue in beautiful poor dead
words. They've got a lunch special right on their Facebook page. If you want to check it out,
all their specials for the week for breakfast and lunch. Looking at today, got seasoned pork ribs
skillet for breakfast. Ooh. Ooh. How about that for lunch? A barbecue pork rib sandwich.
Yeah. That sounds really good. Yeah. That's really, really good actually. I head out over to
L cafe, wish them a good morning from all of us at WFHR. A big thank you to them for sponsoring
the birthday and anniversary club. Yeah. Get us those birthdays and anniversaries.
Want to celebrate with you info at WFHR.com. You can go ahead and send it to james.mailafits.sevicmedia.us.
Encourage you to reach out to any of our staff that way. Also, call up and join the conversation
everybody. 424, 2600, 424, 2600. We'd love to hear from you for a few days. Call up and join us.
For now, got three possible qualifiers. Seth, I need a one through three. Uh, I did three. Let's
you two. All right. Give us that qualifier. And we wish happy birthday. First up to Jessica Lange
Giles. Happy birthday, Jessica. Jessica is the wife of one of my oldest and best friends, Vince.
A wonderful, wonderful human being. Jessica's awesome. Great mom. Great wife. All of that.
And a fantastic actress. Really good actress. Cool. Enjoy your day, Jessica. Yeah. We wish happy
birthday to Misty Zemple. Happy birthday, Misty. I think some of the audience might remember Misty.
She is the wife of Casey who, uh, Casey was at WGLX for a very long time. I believe they're in
Florida. Now last time I talked to him. Um, and yeah, Casey was great. And the only thing better
than Casey was his wife Misty. Misty's awesome. She's awesome. She's awesome. And Casey knows
it. He'll be the first one. Oh, yes. He's smart. He knows who he married, right? They're both
great. Wishing Misty a happy birthday here. And our qualifier, we wish a very happy birthday to
Ann Colbert. Ann. Happy birthday. Congratulations. I am a sucker for the name Ann. Yes. Just
Ann. Just Ann. You know, I am, uh, you know, both my grandmothers were named Ann. That's,
I think you mentioned that. I thought that was like the one thing. No, the headman. No, no,
there's nothing. Man, just a list of things I've mentioned at least 13 times. So when I get to 14,
I got to stop. So I check list right there. Yeah. Um, that, that's a great name. And we wish you
a great day and enjoy your day. Let's take a look at our celebrity list real quick. Uh, let's see.
Aaron Eckhart is 56 Harvey Denton, the Dark Knight series. Um, good actor. Good character actor.
Very good actor. Yes. Uh, Darryl Strawberry is 62. The straw. The straw. Man. Man, could you,
I don't blame Metz fans for, for feeling like the world, you know, like the sky is always falling
in some of those things. Imagine if you were a kid in the 80s growing up being a Metz fan and
you had Darryl Strawberry and Doc Gooden, like doing the best players of the decade. Yeah.
Under team. Yeah. And the future looks so bright with those stars and everything. Um, it's
unfortunate because I, I do remember a brief bit of Darryl Strawberry. And I remember him just
being somebody that was like must watch TV pretty much. Um, it's a shame. What, what a addiction,
what, uh, you know, off the field issues continue to an athlete. I do admire anybody who, uh,
faces those things. Yep. Not only can beat a, a, a phobia or an addiction, but also can own that.
And it seems Darryl Strawberry is. He has. He really has. And he's, he's talked about it in recent
years. He's really opened up about his issues and everything. And I give him a lot of credit for that.
Yeah. Yeah. Man, did he have a quick bat? Oh my gosh. He had a quick bat. Oh, what a great swing.
If you don't know what we're talking about in your baseball fan, go just look at Darryl's,
any at bat Darryl Strawberry ever had pretty much. And it's just, it's quick. It's just so quick.
Uh, lightning fast. I want to say Gary Sheffield was a little closer to after strawberry. I can't
remember many badgers like that. But that's such a quick swing. Yep. Uh, so many guys pay so much
attention to their stance and all this stuff. It always looked like to be strawberry. It was just
going up there and it didn't matter how he was standing. Yep. It's going to hit that dang thing.
Courtney B. Vance is 64. Johnny Cochran and the people versus O.J. Simpson. Angela Bass is
husband. Uh, he's graduated from Harvard and Yale. Yeah. Very good actor, by the way. Good
character actor. He's been in lots of stuff. But yeah, he's very good. It's just not fair.
Harvard and Yale will be Vance, a incredibly handsome man. Yep. Uh, you know,
married to Angela Bass. So what are the greatest at top 20 actors of all time? I would say,
especially of her generation, at least the first generation and Harvard and Yale. I mean,
come on. He's super smart too. Yeah. That's just not fair. He is a great character actor. He's good.
Marlon Jackson is 67 from the Jackson 5. Let's see here. One of the Jackson 5. Yeah.
And we are celebrating him last week. James Taylor is 76.
Genius singer songwriter. Uh, fire and rain. You've got a friend. How sweet it is.
Did a lot of great stuff with Carol King over the years. Yeah. Just had a tour with her that was
really successful and really well. I see they're still hanging out together. That's kind of cool.
And I heard nothing about good things about Steve Leslie and the James Taylor experience. Last
week. Yeah. That just a really, really fun experience for the audience of our community.
A big thank you to Mr. Leslie for coming to town again. Mitt Romney is 77 today. Republican
Senator from Utah worth over 300 mil. When you're worth that much, you can go by the name Mitt.
Yeah. What is that anyway? I don't know. What's the short for? Exactly. They didn't just name him
Mitt. Mittens. It's short for mittens. They really wanted to toughen them up or they wanted to be
baseball player. Boy, like that. That yes. Come on, Mitt. We're going to name our son Mittens.
We're either going to get a baseball player or really tough kicks. This kid's going to get some
fights growing up there. One of the greatest entertainers I've ever seen in my life. Liza Manella
is 78 today. Oh, she's great. Lucille too in the rest of the development, which I have to
mention, because it's Liza Manella. You don't need me to say Liza Manella. There's nothing I need to
touch out of her career. You just say her name and everybody has even the thoughts or images in
their head of her. A chorus line, Arthur. There is so many different. All the shows she did on
Broadway. I mean, she was mainly a theater actor. She's one of the most talented human beings we've
ever seen. Period. It kind of gets lost in the shuffle as these actors get older and especially
for actresses and her generation where there are no roles for you after 30. So we don't see her
as much and everything. But her talent never went away. And while they weren't casting her,
she was still just amazing. And you're like you said, doing a lot of it on Broadway.
Yes, right. Incredible. Incredible. Also really, really giving. There's been a lot of stories
over the decades of a young actor, young singer, and they're just in an interview talking. And
yeah, Liza Manella reached out or I talked to Liza Manella backstage or something like that.
Well, think about this. You are the daughter of two Hollywood icons of, of course, Judy Garland
and Vincent Manelli, who is one of the great directors of all time. And growing up with the issues,
her mom had and all that stuff. And then in the spotlight as a child. And then wow, I mean,
the fact that she turned out like it's really remarkable. Yeah. She's kind of one of the examples
that we're seeing more of nowadays than the child star or child of fame being okay. Exactly.
Yeah, which is so sad. Liza and her own trail. Oh, yes. You don't say Liza Manelli,
you know, the daughter of Judy Garland, it may come up, but that's not the first thing you think.
Have you think of great singer, great actor? Yeah. That's what you think.
Caparet. Yeah, I got to get out of Caparet too. I almost almost went without mentioning
Caparet. And people no longer with us like Billy Buckwheat Thomas from Little Rascals Legend.
Yeah. Yeah. Little Rascals, man. That's show telling you. That was a that was a that was a
stalwart. Those shorts, you know, as people may or may not know back in the day when you went to
the movies, they had shorts before the films, right? And the Little Rascals were probably one of
the most popular. They did that for like like a decade. And I don't know. They had to change actors
because you know, they were little kids. Yeah. Somehow they got these really good performers.
I don't know how they did it. I really don't know. The I would love to have been a part of like
this casting sessions of those because it seems like they they had their pick of the litter of kids.
Like they just had so many good kid actors, not just with that but back then. Yes.
I don't know what it was different now because you don't see that as much. You see plenty of young
actors that are good, but not like Little Rascals Shirley Temple age necessary. Yeah. That's
that's really incredible. Yeah. Absolutely. I talked to one of my teachers once about this about
why children make such good actors. And and kids, they just kind of weird, but we actually use our
imaginations more the older we get. As as kids, you think so literal. You think so. Yeah.
Concrete. The sky is falling. Oh god. No, the sky is actually. No, no, no, it's just a saying. It's a
metaphor. Yeah, right? Try explaining a metaphor to a child. That's my whole life when I'm talking to
children. It's not easy. It's not easy. It's also not easy being raised by me. It's not. It's not.
It's not all metaphors and all that. Because they think that way when they're taking direction,
they're doing exactly what's asked of that. Exactly. Yeah. So if you know what, I need you
actually to cry a little bit more in that scene or something. They're going to cry a little
bit more. They're going to be able to do that. It's kind of interesting to think of, you know,
because we think of little kids as just imaginations and all of that. But they tend to be really good
performers and something to keep in mind with hope, hope, productions and some of the other things
coming up this spring and summer at Wisconsin's Rapids Community Theater. Lots of good stuff happening,
man. I was talking about this with girl today is National Girl Scouts Day. Yeah. Oh, cool.
And it's also women in the workforce, women in work. And both things I think are equally important
and tied together in some ways. When you think of what Girl Scouts and Boy Scouts do, especially
Girl Scouts with the door to door selling of cookies, that's certainly learning, you know,
entrepreneurism and business and that and those things are important. But I think you can make
the argument. One of the most important aspects of that is just conversating and talking to people
and the repetition of, you know, spoken, speaking out loud and talking to others. So many of my
students over the years are former Girl Scouts and it's not surprising that so many of them don't
they have confidence on stage. They have confidence in life. There's virtually nothing you do in
life that public speaking is not going to apply. It's almost no job you do. So when you're you're
signing your kids up for Girl Scouts and these things and they're going door to door and they're
doing that or they're standing outside a Walmart or whatever selling cookies and learning to
the stranger that's walking by that doesn't want to make eye contact with them and they're trying
to just catch their attention or something. These are reps. These are reps that they're building
with working with people and that stuff like they're going to it's going to apply to their lives
wherever they go, whatever they do. Right. It's it's a pretty cool thing to be able to see.
Let's go ahead and do wish one more time at birthday, Jessica Lang Giles. Happy birthday, Jessica.
Happy birthday, Miss Dezampal. Happy birthday, Miss Dezampal.
And a very happy birthday to our friend Ann Colbert. And happy birthday.
Happy birthday. Congratulations. You're a qualifier and you're a qualifier. Congratulations to you.
I called Ann our friend. I don't know who Ann is. I apologize. She's our friend now.
She's qualified. So I bet you she's happy. Y'all are our friends. I have a one of you. If you
tune into us, you're a friend. That's right. That's just how that works. That means that you also
can get us as birthdays and anniversaries. Yeah. And as your friend, you could lose a little weight.
No, I'm just kidding. I'm kidding. You look good. You're looking good. I don't know if I don't
warn that shirt. That that was an interesting choice. But I'm the last person to say, hey, you know,
that haircut. But hey, if you feel good, you then you look good. That's all that matters. If
you feel good, you look good. That's the way that was. Oh boy. So I'm told, I think we might
have just gone cancel anyway. I'm pretty sure. Pretty sure we did. We pretty sure. Uh, get us
any friends. We didn't have many. Get us those birthdays and anniversaries. Love
celebrate with you. Info at wfhr.com direct messages on our Facebook pages. And of course,
while we're doing this segment, feel free to call up and join the conversation. If you're
listening on the media app, just a touch or two away and we appreciate you downloading the app,
get it wherever you get your downloads, wherever you get your apps. Yeah. Get to our state and
local news and some sports and we'll come back and have some more fun. Seth and I are going to
get into when we come back the end of an era chewing gum. We're going to talk a little chewing
gum. Supposedly. Supposedly. Let's see. Supposed that we'll find out. Uh, and of course,
we encourage you to visit our friends at El Café. They're open right now to 21 market avenue
in beautiful poor Edwards. Wish them a great day from all of us at wfhr.
Welcome back everybody. Morning show here at wfhr. Locally grown radio.
Seth and James hanging out with you. We hope you're having a good one out there.
Great bumpers by our head of production here. Nicely done my man. Some new ones in there for like
that. Like that. Nicely. I love the timeliness of it too. I didn't notice you put the physical
Olivia Newton John in as Olivia Woodman. That's right. Yeah. Some town and stuff. Doing the
more control now on that. I like that. I like that. Uh, doing a send a shout out to Annie again.
Annie who did the always Olivia concert. I had such great things about that. Yeah. If you
were lucky enough to catch that show, good on you. Cause I are great things about that concert. Yep.
It's been four years since the pandemic first started. And while most things have reverted back,
a few things have settled into a new normal. And this one may not, we may not expect it.
Chewing gum sales are down by a lot still to the point where we're wondering, do you know anyone
who still choose gum? All of you do because I do. I will never stop chewing gum. I love gum.
Right. Right. I alone will keep the entire gum industry afloat while delicious and
joe cool and all them in business. But gum purchases dropped by nearly a third in the US in 2020,
which makes sense. For one, we didn't need our breath to be as fresh since we were social
distancing and wearing masks. That was my first thought. It was like, oh, we don't need fresh
breath anymore. So yeah, well, like it's the sales go down. The weird thing is gum never rebound
it like so many other industries and businesses have. Last year, gum sales rose less than 1% to 1.2
billion units, which was still 32% fewer than 2018. Wow. And globally sales are down 10% from 2018.
Sales in dollars, sales and dollars is back to pre pandemic levels. But that's particularly due
to inflation. The average pack of gum costs 271 last year compared to a dollar 70 in 2018.
Maybe they're charging too much in general. That's probably a big and I can't blame that all on
inflation. I don't think so. This is the thing where, look, if you know you can get away with something,
most of the time in society in life, you do get away. You try to get away with it or you get away
with it. You go with it. Hey, everybody's talking inflation. No inflation, inflation, inflation.
I'm a business. I can raise my prices and they're just going to blame it on inflation. Exactly.
And guess what? Guess who gets those smart, those wonderful businesses that did that to the American
consumer out there? Every single damn one, everybody did it. Go ahead and look up. This isn't stuff
that I'm not teaching you any. I'm sharing any big corporate secrets here. You know, you
want you read any business articles or anything about that in the last year. Look at sales calls
or earnings calls for big businesses. Their CEOs will break. They won't say it out, you know,
like in very clear language, but they're bragging about how they can raise prices because of the,
hey, you know what's going on? We can do this. There's been so many bits of leaked footage of CEOs
talking to their corporate to their shareholders and shareholders and everything and saying exactly
that, saying, look at what we've been able to get away with. And it's not like we can point the
finger at one business. We don't have enough fingers. They're all doing it. Yes, right.
It is important to note these things in an election year. Yes. It is not, it is not to sway
you on where the other. I vote where you vote. I don't care. Just don't vote. Just be smart about
it, but you need to be informed and get out there and vote. But at least be informed about this
stuff. Right. And understand that they're taking advantage of us and they're taking advantage of
an opportunity here with this. Just it's very similar to what we do is speaking to the pandemic,
well, we dealt with during that where there was a lot of people looking for their hustle with that.
Yeah. And you have to remember too that if a company gets big enough,
they can do it just because. Yeah. If there's no competition, then they can just, you know, say,
or like there's two, let's say there's two big companies on whatever you want, they can like
get together. There's only if there's only two people like, hey, we're going to be raising our
price. Okay, we'll do the same thing. You know, that, I mean, you can do that, you know.
The story of American business when you have two card dealerships in the world, you know,
in America, they both decide together, hey, this is what we're going to do.
So we're going to send our prices, yeah. It hasn't changed since then. It still goes up.
It's important to note just because you have power as a consumer, not to purchase certain things,
not to buy some stuff and everything and know these things and understanding that there's a
difference of inflation, which has been a part of the dawn since the dawn of society inflation
has been around. Right. And just it, it's actually, inflation gets such a bad word.
Inflation can be a positive for your society if things are going in the right direction,
and businesses are doing a moral, you know, handling business ethically. Yeah, right.
Unfortunately, that latter part doesn't happen very often.
It's also the big difference between like big companies and local companies. Local companies
have to be responsive to people because if they don't, they're going to go out of business.
They're right there on the street. Now, you know, a big company like, well,
Amazon or Walmart, they don't have to care. Who cares, man? They don't care at all. So that's
another thing we've got to keep in mind, everybody. Yeah. And unless you think that COVID was the
call, you know, another thing COVID took was gone, habits. Here are four other contributing factors
to the rise of prices of gum and the lack of people eat chewing gum. There's a trend of limited
sugar and eating foods with better ingredients. Even sugar free gum has artificial sweeteners.
Okay. Yes. People may also be increasingly concerned about the little, the litter from
used gum. And, you know, that kind of, and here's something, here's something that I thought
was going to happen when we were talking about the pandemic. I chew my gum, I spit it out,
or I take it out of my mouth with my fingers and I put it in the garbage, all that. That was just
more germs, more contamination. I think a lot of people might have been away from that. That's
probably true. Not to mention when you got a mask on, it's pretty hard to chew gum to take it
out, spit it out and all that. Yeah, that's true. There could be changes in general generational trends.
Some experts believe chewing gum peaked with generation X, those born for 65 to 80. So us,
yes. Yeah. In this, uh, covers, in this article, we're, we're generation, right? Yeah.
Millennials have generally shown less interest in gum and candy while Gen Z seems more
interested in novelty candies like sour gummies and things like that. Okay. So I wonder if there's
like a, if mints are still doing, you know, uh, big business, or I mean, I don't even know where
that started at. But if like instead of gum to press in your breath, you just get like mints or
something like that. If it's just a change in the vehicle to, to make your breath smell better.
Also, the inflated prices may be cutting into sales. Maybe gum has just become expendable,
at least at today's prices. Regardless of how we got here, some gum companies are changing their
approach to marketing and now hyping gum as an instant stress reliever rather than an occasional
breath freshener. Oh, okay. Which I, hey, that's marketing and I don't blame it for that. That's smart.
I don't know if it, if that's the, the smart play there. I don't know if that's the angle to go,
but at least to go a different angle, I don't blame them. I think that's a smart thing. But they're
missing. Dang it, man. They're missing the biggest point here. The biggest thing that bothers me
about this, the thing that nobody seems to be talking about in these articles and everything. We are,
kids are losing out on the opportunity to blow bubbles. Oh, man. And we're going to have a generation
of kids that don't know how to blow bubbles, man. Now, what is going on in society? We've got kids
that can blow bubbles. Man, they used to have contests in the 70s. Yeah. Under the biggest bubble thing.
I mean, they had contests. Yeah. You're right. That's a tragedy, actually. We need more bubbles out
there. It started as a joke, but now that I'm thinking about it, I'm like, that scene does make
me a little sad. The idea. It can blow a bubble. I don't know how to do that. Oh, the horrid.
Well, you got it. You know, the only reason my son learned how is because he saw me doing it.
You know, he's like, oh, how did you do that? So, you know, then you teach him how to do it. If
no one's chewing gum, you can't teach him how to blow bubbles. You had another example. You
always have to watch how you carry yourself. You never know who's watching. That's right. Take a
time out. We'll come back and have some more fun on the morning show at WFHR.
Welcome back, everyone. Morning show here at WFHR. Locally grown radio.
Seth and James here with you. I wasn't an article. I can't remember, but I saw somebody talking
about like the greatest full albums of the last 20, 30 years and stuff. And Fiona Al,
Fiona, this album came up. Right. And I hadn't thought about it in a long time and everything.
It is a flawless album. But there's not a bad track. It's fabulous. And the title is way too long.
Yes. It's crazy to think of how that's just gone now. It's really not albums anymore. You drop
it down, though. You drop it. You drop a single, something like that. Maybe a couple songs here
in there, but that's about it. You don't really see that. Well, then later on, then you might
release an album because the whole vinyl thing is still going strong these days. It's come back
a little bit, but I know what you mean. You can just drop singles all the time if you wanted to
these days. One of the more successful artists of the late 90s and does remind me to inform you
that we have got a new show going on. We want you to be a part of everybody. We want your
interaction with unlabeled your 90s mixtape. This is a show that I've been wanting to do for quite
some time. Seth gave me the right kick to do it. And with the director's cut, taking a bit of
a hiatus as we, we're going to take a month or two off with that show and build some guests and
get it really good for you and get it set and ready to go. So that will be back in the meantime.
We didn't want to give you nothing to do. So we're giving you a 90s show. That's right.
We're having some fun with that one. I've already been bombarded by requests. And I could always
use more because let's be honest. You guys just make my job easier. Would it be true? It's for true.
I don't have to pick songs. You guys pick and form it. It's fantastic. And I get to play what I
want to do. I get to do your music. Seth, you brought this up the other day actually at the play
when I was there talking with you about how there isn't really a show like this. And we're very
excited to bring it to you. Really appreciate the feedback from all of you out there. And big,
big thank you to civic media. Yeah. We have a company that embraces creativity, that embraces
individuality, that embraces so many things. We are we are a democracy station. We are a station
that fights for a lot of ways in and works towards democracy when it comes to politics. We are
we've we've become a very political and talk radio station. That hasn't changed the fact
though of what we do as creatives. What our team does not just us here at WFHR and WIRI.
But you go up and down the civic media gamut. Yeah. What they're doing and walk. What they're doing
in Madison. They've got really creative shows, really fun interesting shows focused on music,
focused on the arts. We're having a really fun time working with this team. It's been great.
I talked to Jorge yesterday. Jorge heard us mention a couple of times. There's a lot of our social
media and is so marketing guru. Yeah, he's so good at that stuff. He wanted to reach out and
talk to me. I didn't get a chance to share this part with him. I didn't I expected like something
negative. I just expected something negative. Even though Jorge isn't I don't think he's
like the most positive people I've ever been, right? But I'm so used to the corporate coming down
or something like that. He's like, hey man, we got to build the logo for your new show. Like that's
it. That's all all it was. So we spent like 20 minutes talking about the old cassette tapes. Man,
you remember when this the best thing about cassette tapes when they came out. Do you remember when
they finally had 120-minute cassette? Oh my gosh. Yes. Oh, that was a great day. That was a great day.
Man, you were limited so much by time back then. It's crazy. It's awesome to think of the whole
reason we have that too. It's all because of Beethoven. It's all because they wanted to be able to
fit a full CD. Yeah, exactly. Yep. Is your car got a CD player or a tape player in it? If you do,
that's right. More power to you. I still have a CD player in my car. I got one too. I got one too.
So is your car new enough to have a touchscreen or any of those features either? Smart features.
If so, it might be spying on you right now. Yeah. The New York Times just did a big story
on how car companies have started sharing our driving data with insurers. They pay for the data
and they don't like how they're driving. They'll up your rates or even double them.
The article mainly talks about GM, but most of the major car companies are doing it now. They
basically trick you into using free apps and the fine print when no one reads says that they can
share the data of the third parties. Right. Exactly. Most, in fact, every app nowadays when you
download it has to ask you, hey, terms and conditions. That's what it is. Yep. Yep. And I don't
care if it was an app my dad created. I'm not okay with that. I'm not saying okay. No. No.
So one app called a on-star smart driver is pushed as something to help you become a better
driver. GM confirmed they use it to, quote, share select insights and hard breaking and hard
accelerating at any time you drive over the 80. If you enable it, you can enroll at any time,
but you might not even know you're signed up. Car dealers get bonuses now. If they sign you up,
you would know unless you looked at the fine print really carefully. Man. Folks in DC are aware of
it. Just last month, Massachusetts Senator Ed Markley said it could be illegal under the Federal
Trade Commission act as a deceptive business practice. But so far, nothing's been done. I wonder
why. I wonder, I wonder if any politician has a car company in their pocket. Anything you think?
Maybe industry experts say if car companies want to do this, they at least need to be up front
about it and give us a warning we'll actually see. Exactly. It's not a rare thing, by the way,
they're tracking millions of drivers. So your insurance rate went up recently. That might be why.
It's something to consider, something to remember and something to think about going forward.
Oh, 100 percent, man. I want to, I think there's a distinction here to make too.
If you are a business, if everything's on the up and up, there's no issue with this to me.
Data is important. Driving is how many people do we lose a year to the bad drivers?
Right. We got to, we, I, you can make the argument, especially in some rural areas,
you've got more bad drivers than good drivers. Oh, yes. And I want them off the road.
Driving is not a birthright. All right. It's a, it's a privilege. If you can't drive right,
if you, if you can't get behind the wheel and be, you know, silver or any of these things,
done, done. I'm, I don't believe that you should be getting these three, four chances or anything.
Like, yeah, I believe everybody makes a mistake and you should get an opportunity to fix that
and everything. But miss me at the idea of getting three, four, five, oh, you WIs,
DWIs, all of this. You're putting other people at danger. It risks. That's the problem.
I'll say this. If you want to do that and it's just you on the, if you can, can't,
guarantee me that nobody else will be on that road the whole time you're out there or anything
like that. Even that I'm not okay with it. It's, it's not kosher. I don't mind car companies
doing these things to try to make think the roads a little bit safer or anything like that.
Insurance companies trying to gouge you. Nobody's a fan of that and it doesn't make sense.
Because nobody's going to want to work with companies like that. No, like this stuff is all
going to come out. There's nothing you can hide anymore. There's nothing to come on. So why not
at least own it, be honest about it. And look how far, see how far that would take you with
consumers. Right. Being upfront about these things. Consumers are grown human beings. I think
that they can handle, hey, we want to use your information for this. And yes, you're going to get a
ton of pushback on it. Yes, you're going to get a lot of people that aren't going to do it.
You already are. It's better than this. Mm hmm. Oh, yes. Yes. Well, and think, you know,
there's a lot of insurance companies that offer, you know, the little camera thing. You know,
they say, if you take this camera and you show your good driver, we'll give you a discount.
Okay. That's cool because you're choosing to do it. This is, you're not. They put it, if they're
not upfront about it and you're right, man, the reason that you look at those terms and conditions
and they're like four book, you know, like 10 pages long and the print is so tiny, that is done
on purpose. So you're not going to read everything on there. There's the reason they do that.
My, my, my, my, my, my, my, not a pop of first moved out here and everything. And I was living
with my pop I had this thing once he retired. He loved Lincoln's. He loved Lincoln's. I think
it was Greg Elias here in town. He'd go there and he, uh, when we lived in Rome, uh, Mr.
Elias and his family lived a couple blocks away or something. So, uh, my, my pop I ended up
getting a good relationship with him. And, and, and thought he was a decent guy and everything.
It's like, I'm going to, I'm going to purchase vehicles from him. I want a new Lincoln. I'm going
to him. And they would make fun of him because my papa would sit, he made, they'd make the sale
just fine. My papa knew what he wanted to go and pick it out all that. But he would spend hour,
at least an hour reading the contract. Yep. He'd have a magnifying glass because he's an older
guy and just to look at everything. That's great. I'll never forget that man. I, and, and he would do
this and there was not a bit of shame on him. No, there was not a bit of like concern that I
was using this person's time or anything like that. Like, this is, I'll sign it after I read it.
Yeah. Well, and the other cool thing is, and you can do this everyone. You can change things on
a contract. Yes. You give you, you say like, Oh, no, I don't like that. Strike it out. Put
your initial buy it. Now, the other party has to accept it, you know, and, and that's the big
thing. But you can do that. You are allowed. If you're going to a contract with someone,
you could change it. You can do that. Whatever we're talking about, their chances are there's
somewhere else you can get it. Yep. And if, you know, if they, if you don't like that contract,
you don't like what's in the fine print there and everything, you know, move on. There's,
that's the way to make a moral business. That's the closest you can get. How you, I don't know if
you could ever moralize something in industry like a business in general. But I, the closest you're
going to get is doing that. And look at the companies that are, I would say, honest,
stir with, not that that's a word, but more honest, at least with their, with their consumers.
Those companies thrive. The companies that don't, they don't last. So, I mean, it's another,
it's just shooting yourself in the foot too. Right. I don't know. We got March madness right
around the corner. And if you're not a basketball fan, they might seem like a big waste of time.
Or you just enjoy filling out brackets. Sure. That is it. A study found the average March
madness fan will dedicate a full day and a half of their life to it this year. 36 total hours.
What? I'm sorry, a full day and a half of their life to it this year. That includes three hours
of filling out brackets, 13 hours watching games, five hours of highlights, five hours of
discussing with friends and family, five hours of reading about it online, and three hours of
placing bets. I was afraid that they meant just filling out the bracket. I'm like, who's
going to have to fill out their bracket? Oh my gosh. I'm really sure. What was Gonzaga's record?
Oh, well, you're going to fail. Whoever you are, you're not going to do any good. Why don't I
mean look at this? It also found 26% of people who are obsessed with March madness have skipped work
to watch a game before. 76% have a favorite team they're pulling for and 30% plan to pick them to
win the whole thing. It's a pretty optimistic. The average fan won't lose hope until their team is
down 19 points in the second half. Well, that's very specific. That's really specific. That's
a little down 19 points in the second half. Wow. That's really wow. I like that though. That's
pretty cool. That's it's got a fantastic wow. Yeah. I mentioned this before. My oldest best friend
in the world, Chris, Chris would go to school sick just to save his sick days so that when this time
of year came around, he could stay home and watch basketball. That's planning ahead, man. Wow.
He was master at it. He was a master at it. I don't know anybody that was better. Here's my question.
And I don't know if you're going to get to it here, but who's going to be more, which brackets
going to be more interesting this year? The women or the men? Oh, I'll bet you anything that the
the number of people doing a woman's bracket is going to skyrocket this year absolutely through
the roof. I did. I have done one for about four years now. And this year in particular,
it's going to be even more fun. Yeah. Let's take a call before we go to break here. Good morning.
What's on your mind? All right. You got to put this in your mind. I heard I think it was last year
on a, on a, on a, on a stat that between an opening round of the men's basketball tournament
and masters, the amount of the sanctumies go up. That's right. That's true. Yep. Yep. I've heard this
before. Yeah. Yeah. Oh my gosh. There's, there's a lot of layers to that. Yeah. There's a lot
puns. No puns. No puns. You know, everybody just like, I mean, I, I, I, I mean, I enjoy watching the
college basketball and, you know, obviously the masters, but I don't know if I want you want to try
to put a bracket together this year because it is going to be tough. It's insanity. I mean,
I might have to put three days into trying to figure out what that is like that. You know how every
office or every, you know, workplace has that person that doesn't really pay attention, they
just fill out the bracket to be, you know, for fun and everything. Yeah. That's all of us now.
Now that's all. We don't know what's happening. Yeah. Yeah. If you want to go with like, I like
the color red. So you're just going to go with red teams. You know what? I got nothing against me.
That's fine. You may be right. You may be right. Yeah. Yeah. Yeah. That's the other thing about
the March Madness brackets too. Every year we get at the end of this whole thing. We find out
about somebody who had a perfect bracket. And are they like a J billis from, you know, ESPN or
anything? No. No. They're always so random grandmother. You know. Yeah.
Yeah. New Jersey who just happened to, you know, get it right. Yeah. It's such a crapshoot.
Are you and do you do you watch any of the women's side of the game?
I haven't, but I probably it's probably more interesting this year, especially
kind of the way that, you know, obviously with Caitlyn Clark and, but I don't know, watching
the highlights from that LSU itself. You're a line of game, you know, of that.
Or low lights as it were. Yeah. Yeah. Um, you know, I say one of the things I appreciate about
the women's game is the is the kind of throwback of the game so much of it, elements of it,
but also that I know these players. Mm hmm. Oh, I've seen Angel Reese. I've seen Caitlyn Clark.
They've been here for years. I've know I've gotten to know them and everything that we've lost
that in college sports in a lot of ways, especially in men's basketball. One of the ways that I
think you get that back, if you pay attention to like D1 and D2 or, you know, the lower like
Drake, they had the Drake game in Indiana State on Saturday or Sunday or something like that.
It was one of the best basketball games I've seen in a while. It was really good for a while,
or at least. Um, the first half, I should say. Yeah. But these players, these guys are there
three, four years. Mm hmm. They're there a little bit longer. You can actually. They're not the one
and done teams that so many of the D1 schools are right now. I don't know what a perfect way to do
it is, but basketball is in a tough situation where they got to figure out, do you care about the
game? Mm hmm. Because these kids coming out early, they can't, half of them can't dribble. Look
at Jeylen Brown. Can't go to his dang left. You know, that's not an NBA player. That doesn't
make sense to me. I don't know. Did you hear the breaking news that Aaron Jones has signed a one
year deal with Minnesota? Yeah. I told, did I not say this is going to happen yesterday? I said
that he's probably going to sign with the NFC North team. Like, that's what these running backs do.
I mean, not just running backs players. They, they stay in the division. Say,
Juan Barkley going to fill in that kind of stuff. And I don't, I don't know what that's going to
mean for Minnesota or Green Bay or anything like that. I just found the interest. Yeah, it's fascinating.
But if you look at, if you look at the running backs for signed yesterday, you know, you know,
they signed these like, you know, like was, uh, uh, Jacob, the one that we signed. It's a four-year
deal, but the only guarantee money is 12 million. Oh, he's got a one year contract. Yep.
I, uh, I looked at the Deandre Swift deal for the Bears. And at first, I was like, I don't know
about this. I looked at the money. I'm like, I'm very good with this. We got him cheap. Yeah.
We got him cheap. The way that it is. Mama's don't let your boys grow up to be running backs.
Uh, there's just no love, no respect for the one of the greatest positions in sports.
And no team can win without a decent running back. Two decent running backs.
But you have to be left handed pitchers. Yeah. That's all you need. That's all
left handed pitchers. Oh, it's good to talk to you, man. Have a great morning.
All right. You guys have a great day. You too. Uh, and thanks everybody for an abbreviated
playmakers. Uh, appreciate you. Thank you for coming up in the kick off the 9 o'clock hour
of Larry Knutson from historic point boss. We're going to talk about the sugar bush event coming up.
And Kate Middleton, uh, Wisconsin Rapid School board candidate coming up at 950 right in the 9 o'clock
hour here at this is locally grown radio WFHR 1328 out W24 ADE Wisconsin rapids and always streaming
of the Civic Media app.
