Luke Briggs brings Apps and online coaching to workouts, nutrition and weight loss

You found Wisconsin's local music authority. This is MagSync Radio. We are local music tonight. Look we

have right here in the studio Luke Briggs. Luke Briggs spent eight years as an in-person personal

trainer and a boat at a boaty gym in the Madison area and in 2020 Luke decided to branch out

and start his own business. Total life fitness and they have coached 900 members over the past five

years in their mission to impact 10,000 lives by the year 2030. And here to tell us about how he

plans to reach that goal is total life fitness founder Luke Briggs. Luke, welcome to MagSync Radio.

Thanks so much for having me. Appreciate having me here. Oh man, I'm really glad to see you. You know

Madison is a foodie down and there's so many choices and great restaurants and do you eat out

restaurants? That's a good question to be honest. I don't eat out as much. All right. It's less because

of me being a fitness coach and more because of having young kids. So it's just like difficult to

difficult to get out. But we just need to make time for my wife and I with date nights. But

you know when I go I always usually go to like so many different restaurants in Madison. They're

a lot of really good. Do you have a favorite? Good question. I'll show it out. We know the owners

sardine. They have very good food there. That's a great place. We love going there. I haven't

been there. I've heard about it. But I know there are many looks amazing. Luke, tell us a little

bit about yourself. I mean, what is your background? How did you get started in fitness?

Yeah, thanks for asking. I actually might have an unconventional route to fitness. My

degree is actually in journalism. So actually used to be in newspapers, used to work as a sports

writer. So growing up like from the time I was in kindergarten, I would watch sports center,

you know, at six years old, you know, for like hours on a weekend. So I always love sports. And

eventually I just, you know, kind of decided with like nights and weekends and the newspaper

industry wasn't really for me. And at the same time I was kind of I struggled with a lot of confidence

growing up. So I was very shy. I didn't really speak to a lot of people. And really at the same time

I had discovered fitness. I'd always been an athlete like sports growing up. But fitness-wise,

it really just helped me build confidence in myself, you know, kind of building muscle,

building my body. So then what ended up happening was I just became so obsessed with it that I

realized that like every waking moment I was spent, I spent on the internet like researching like

how to build muscle, you know, how to eat healthy, you know, and all these things. And I ended up

finally deciding like, hey, let's just go for it. Wow. And how did you become a fit, a personal fitness

coach at a boutique gym? What is a boutique gym? Yeah, good question. So it is kind of a specialty

gym. So essentially like there are kind of your big box gyms where a lot of people go to them. This

is one that's a little bit more niched. So we did more like kind of one-on-one type personal training

in group coaching. And I actually absolutely love my experience there and loved all the team members

there. So it's really where you get to work with clients a little bit more intimately than you maybe

would at like a big box gym. I see. And what inspired you to become an entrepreneur and start

total life fitness? Good question. I feel like it kind of started with, and if you had asked me,

you know, 10, 15 years ago, if I'd be an entrepreneur, I told you you're crazy. But it ended up

starting with like fitness was kind of my first transformation that I made in my life that made me

realize I was capable of more than I thought. And then kind of the next step after that was like,

okay, well now if I can do this, this fitness thing, why not try, have my own business as well. So

I kind of led naturally to the entrepreneur out from there. Well, tell us about total life fitness

and your mission. Yeah, thanks. So total life fitness, basically something it up, like we

specialize in helping parents and busy professionals who are generally like 40 plus lose body fat,

build muscle, have more energy without restrictive diets, you know, where you feel like, okay,

it's Monday, I have to go on a diet, like we're the opposite of that. And without, you know, having to

spend hours in the gym, like, you know, we're not, a lot of people we work with, you know,

aren't in their 20s anymore, like, you know, or 30s anymore and have, you know, so many

commitments in their life, like, like, busy, busy, you know, have kids, you know, run around to

their practice, the Uber, you know, the taxi drivers every single night and just need a different

approach. And most importantly, a long-term approach where they're not just getting the short results,

but also the long-term results, actually, but to sustain not only weight loss, but just health

habits as well. Wow. And 10,000 people by 2030. That's the goal. That's the commitment.

That's a lot of people. Tell us about the fitness program at Total Fitness. I mean, how does it work?

Yes. So essentially, we are an online coaching business, which pre-COVID people were kind of like,

what the heck is online? I really understand it. Now people somewhat understand a little bit more,

but even, you know, we live in the, the Madison area, but even though I'd say the majority of people

we coach are in the Southern Wisconsin area, essentially what we do is we specialize in giving people

a little more flexibility. So we instead of just like you go in your couple hours a week, you work with

your personal trainer one on one for a couple hours, then the other 166 hours a week, you're not

working on anything. We really pride ourselves in helping people with all 168 hours of the week.

You know, we're nutrition, we're lifestyle, we're workout, really focus on what you're doing

outside the gym as well to help transform your life. So really what we do is, like I said, we

essentially help provide what, you know, one-on-one personalized coaching, workout plans, nutrition plans,

lifestyle accountability and guidance. So people who already have a million things going on

their lives can really take the guest work away and just have someone, you know, frankly tell them

what to do. It's really true because I noticed from going to cardio rehab for my own stuff,

going to the gym, one of the, I never worked out in my life and I noticed, wow, just having people

there who you're like, hey, I just did 30 minutes on the elliptical at level 8. They kind of are

interested in what you're doing rather than, you know, like at a gym where the guy next to you just

doesn't care, right? That's one of the things I really like about it. Who is Joran? Joran?

Joran, yeah. So, you know, he'd ask me about some of my favorite stories and this happened,

so Joran has been in our, if she's listening, has been in our program for about, you know, seven

years now. And this is still like one of my favorite stories because when she first came to us,

she was probably like in her mid to late 50s and had basically suffered some loss in her life.

And I was going through kind of a tough time. She was basically had never worked out in her life.

She was on all sorts of medications, you know, basically like she said that when she was outside

of work, she sat on the couch all day watching TV, eating sweets, she'd like pay someone to mo

her lawn. And as I said, she'd literally never worked out in her life. And I remember when we first

connected, I think she was kind of hesitant at first to join because she'd never done anything like

this. And I remember the first time she went to the gym, she like texted me when she was in the

parking lot. She was like, Luke, are you sure I'm supposed to go in? I'm like, it'll be fine.

Just go in. And then I remember the first time, you know, she wanted to go from like five pound to

10 pound weight. She's like, Luke, I don't know if I should be doing this. That's a huge jump. And

flash forwards like a year and a half later, she went from everything I just described to

down 65 pounds off all her medications. She was super into personal development. She had so much

energy that all her friends were now essentially like jealous of all her energy. And then

my favorite part of the story is she went from never lifting in her life to in her late 50s,

benching 100 pounds, squatting 175 pounds, and dad lifting 200 plus pounds. Wow. I'm not going to

be doing that anytime soon. Man, that's crazy. That's a great story. And in the before and after

picture that we always share of her, it always says age is no excuse. And I think it just really

plays the point that like no matter where you're starting from, as long as you believe in yourself

and you just follow a process, you can do a lot more than you're capable of. And I think

she's living proof that's possible. She's still, I mean, to this day, she's an absolute gym

rat in her 60s. Yeah. I mean, that's me, right? Over at the gym, I'm starting, I'm 59. So

it's a great anytime is a great time to start your absolute right. Now, that brings me the next

question, which is, well, who can join total life in this? I mean, you know, does it have to be

in Madison? You said maybe anywhere. Yeah. Good question. So being that we're located in the

Madison area, we typically have a lot of people in the southern Wisconsin area. However, we coach

people from all over the country. We have actually one of our two of our longest term of clients inside

of program, one lives in Sacramento, one lives in San Francisco, another couple lives in Washington,

DC. We have people all over the country. So that's the thing I love about online coaching in general,

is we're able to not just impact people from our local area, but people from from all over as well.

So essentially, anyone can, anyone can join. And I saw Kirstie Crowe. She was rejoined

recently and she lives in Nashville. She's a back here in Madison right now visiting, but

I can, I can see then that you have people all over the place, even Nashville.

I hear you have a 12 week summer challenge starting June 23rd. Yeah. So we have different,

you know, opportunities to kind of get help along the way. And we have like another kind of

summer challenge starting in a couple weeks here. And essentially what we do is really help people

like said, break down simply who want to lose weight in a healthy way and not just do like another

bad diet where you feel like you're starving yourself or cutting out all the food you enjoy.

I really help people put together more of a personalized plan. It's going to work for your

life style. We'll even help people like read menus if they go out to restaurants and things like

that. We're really committed to helping people understand how to navigate real life. And we have

different opportunities. And one of the next opportunities is coming up here in June. And obviously

people can connect with us before then as well. Wow. That is really incredible. And I've noticed

using the app, the train arise app, right? I'm I'm tracking what I'm eating. And also,

I'm making it's informing my decisions before I eat things, which that's just helping right away.

Yeah. And you are, you are doing really well yourself there. Like you said, I know, you know,

even in a short, short period of time, you're already making good strides just from those little

changes every day. That's right. We're here with Luke total life fitness. Luke, how do we get a hold

of you? Total like fitness and find out more info. Yeah. Good question. So our website is totallifefitness.co.co.

So total life fitness, all one word.co. And I'm also very active on Facebook. So you can just,

you know, friend request me, Luke brings on Facebook. We also have a Facebook group total life

fitness community. You can join that. We have lots of, you know, free guides and resources that we

give away. So definitely lots of different ways that you can connect and our goal is ultimately just

to help people be the healthiest versions of themselves. Wow. That is so killer. Luke, thank you so

much for coming into the show tonight. We really appreciate it. Yeah. Thanks so much for having me.

Appreciate being here. Shop local, eat local, listen local. This is maxing radio. We are local music.