Zoo Adventures and Entrepreneurial Spirit (Hour 2)

Transcript

Zoo Adventures and Entrepreneurial Spirit (Hour 2)

Maino and the Mayor · Mon May 5, 2025

Host

That

John (Co-Host)

might get the otter back, you never know.

I

Christine Schutze, NEW Zoological Society

knew coming here on a Monday morning at 7

John (Co-Host)

o'clock would

Christine Schutze, NEW Zoological Society

start my week well.

We're

John (Co-Host)

going

Christine Schutze, NEW Zoological Society

to

John (Co-Host)

pipe some music in the rear forstration camp.

Host

Absolutely.

John (Co-Host)

I want to go back and

Host

I'll

John (Co-Host)

take a different

Host

angle.

So where's the last time you saw the otter?

Christine Schutze, NEW Zoological Society

There's a pond, they call it North Pond, out in the reforestation camp.

That's where the last sighting was.

You know, there's a lot of people though, very, with good intentions, they come running in with videos of muskrats that they see all over near the zoo.

There was a great video that somebody brought in and it was a mink.

chasing a fox.

Wow.

It was the coolest, coolest video.

So the thought is, um, Carmen, our director thinks that the Fox probably went in to get a baby mink and steal, steal a baby mink and the mink took after it.

And it was, I didn't know a

Host

mink would go after a fox.

Christine Schutze, NEW Zoological Society

I didn't either.

But I saw it.

It didn't catch it.

It didn't catch it, but it was, I mean, it was, it was a chase.

Yeah.

Host

That's incredible.

All right.

So what else can we do for you, Christine?

Because you guys

Christine Schutze, NEW Zoological Society

do such

Host

great things over there.

How can we help you?

Christine Schutze, NEW Zoological Society

Well, thanks.

We can talk about our first fundraising event, which is coming up on June 10th.

It's called Sip and Safari.

And it is a leisurely walk around the zoo on a Tuesday evening.

And you get to taste wine.

Seven or eight different wineries will have samples of their wine out.

When you arrive, you'll get a charcuterie box.

So you'll get some munchies to go with your wine.

And it's just a great, very laid-back evening at the zoo.

It's kind of a smaller laid-back version of our big feast with the Beast event.

So tickets are on sale for that.

Again, June 10th, it's a Tuesday from 5 to 8 p.m.

So come on out.

John (Co-Host)

That is a great date night thing.

It's different.

It's wine.

Christine Schutze, NEW Zoological Society

It's

John (Co-Host)

not stressful.

and

Christine Schutze, NEW Zoological Society

people really enjoy evenings at the zoo.

They tell us that they see animals that they don't see when they bring up their kids during the day.

Some of the animals are more active at that time of the day, so people really enjoy that.

So that's our June event.

Then we are just going public.

Actually, I think this right now will be the first time we've talked about it public.

We have our next conservation travel trip.

ready to go, and we are going to the Galapagos Islands next year.

Host

Wow.

Christine Schutze, NEW Zoological Society

Yeah, wow.

That's huge.

So you can come with us.

All the information is on our website.

We're spending seven nights aboard a National Geographic ship.

Holy crap.

Seven nights, seven different islands, a minimum of seven different islands.

Is that

Host

a big shark area?

Christine Schutze, NEW Zoological Society

In one place, sharks are more common than others.

I know

Host

there's one area around there where people go specifically

Christine Schutze, NEW Zoological Society

to

Host

dive with the sharks.

I had a buddy that did that.

Christine Schutze, NEW Zoological Society

Yes, and there are whale sharks there.

You can dive with whale sharks.

Those are not dangerous at all.

But there's snorkeling, there's kayaking, there's exploring all the islands.

There's, we're just gonna do it all.

It's

Host

like the place to go for stuff like

Christine Schutze, NEW Zoological Society

that.

It is the place to go for conservation.

Wow, that's huge.

We're gonna go see the Galapagos tortoises.

If I learn to swim by then, I'm coming.

John, we're going to see the boobies.

You would love it.

The blue-footed boobies.

Host

I have no idea what that means.

Todd?

I think we all understand.

Wow, yeah, so that is huge what you guys are doing.

Christine Schutze, NEW Zoological Society

How does that work third trip?

I'm sorry.

I'll be our fourth trip.

How does it work?

Yeah We just put I actually on behalf of the society put these trips together and we first offer them to our volunteers and donors to join us They pay they pay full price, but

They are very happy to do that because they're traveling with like-minded individuals a lot of them wouldn't go on these trips alone, but they've always wanted to go so they

They're like, oh, wow, I've always wanted to go to Africa.

And now I get a chance to go with 30 other people from the new zoo.

So the first three trips have sold out.

Where

John (Co-Host)

were they?

Wow.

Christine Schutze, NEW Zoological Society

We first year, we went to Tanzania.

Nice.

That was three years ago.

I've

John (Co-Host)

been there.

Christine Schutze, NEW Zoological Society

Yeah.

Last year, we went to.

Took

John (Co-Host)

him on a safari.

I take it.

Yeah.

Christine Schutze, NEW Zoological Society

Yeah.

Last year, we went to Costa Rica.

John (Co-Host)

Nice.

That's

Christine Schutze, NEW Zoological Society

very, very popular.

In August, we're going to South Africa.

First, we're going down to Cape Town to see the African penguins.

Wow.

John (Co-Host)

Yeah, you're going pretty well.

Christine Schutze, NEW Zoological Society

Wow.

Then we're going up to just outside of Kruger National Park.

and we're gonna do some more safaris.

So that's in August.

Kruger is just on the very northeast side of South Africa.

Probably one of the biggest and most famous national parks in Africa.

And then we've just announced the Galapagos for September of 26.

That's

John (Co-Host)

awesome.

I'm not sure I know you guys did that.

Christine Schutze, NEW Zoological Society

Well, I think I have a room for you and Donna.

I think I can find one.

John (Co-Host)

But I will say that.

You know you go to zoos, and I know you love zoos, but there's nothing like a safari I mean it's just

Christine Schutze, NEW Zoological Society

there's nothing like a safari and the really cool thing about what we do is we have partners in some of these areas Because the through AZA they might be doing research that we help fund or that AZA helps one so we get to do some really fun things at

In Cape Town, we are going to Sandcobb, which is the big worldwide research facility for African penguins.

So we're actually going to go visit with them, see what they do, see what we find.

Host

So last time you were here, and we got cut short, but we're talking.

So some penguins don't live on ice in Antarctica.

Christine Schutze, NEW Zoological Society

How do they live?

African penguins don't.

They live like

Host

in a jungle or a

Christine Schutze, NEW Zoological Society

desert?

No, on the beach, in the water, on the beach.

There's a beach called Boulder's Beach that we're going to.

It's a big place for penguins and it's just like if you're going to Florida the beach in Florida The beach is rocky.

There's big rocks and there's just penguins floating all over and on the beach and that's just where they live

John (Co-Host)

That's

Christine Schutze, NEW Zoological Society

cool.

John (Co-Host)

All right, but but but in the near future though when

June 10th.

That's a great evening.

Christine Schutze, NEW Zoological Society

It's a great evening.

It's just a little bit smaller than fees laid back.

John (Co-Host)

Posted on your capital campaign when

Christine Schutze, NEW Zoological Society

you get the

John (Co-Host)

amount and what some of the naming rights are.

You know, we have a listener me.

Some people are very connected to the zoo.

You know, people love the

Christine Schutze, NEW Zoological Society

zoo.

How can we raise money

Host

for this?

John (Co-Host)

Write

Christine Schutze, NEW Zoological Society

me a check, John.

Write me a check.

I lost my

John (Co-Host)

checkbook.

Christine Schutze, NEW Zoological Society

And my

John (Co-Host)

wallet.

Christine Schutze, NEW Zoological Society

You know what?

The more we keep talking about it, that's what helps.

John (Co-Host)

All right, we're going to get you

Christine Schutze, NEW Zoological Society

back on here.

John (Co-Host)

I really want that

Host

to be successful.

Love this, Christine.

This is good stuff.

Christine Schutze, NEW, Zoological Society.

We're 100% behind what you do.

Christine Schutze, NEW Zoological Society

Thank you so much.

Host

Back after this.

Announcer

Got something to say?

Text Mino and the Mayor directly through the Civic Media app.

Download the app, choose your station, W-I-S-S or WGBW, then hit the talk button in the lower right hand corner and text the studio directly.

Now, back to Mino and the Mayor, here's John Mino and Jim Schmidt.

Take it from there.

John Mino

Hey, welcome back!

Mino and the Mayor, special thanks to Christine Schutzen, NEW Zoological Society.

We want to raise some water.

raise some money

Jim Schmidt

for that penguin cage that penguin and that that that's a little bit of a segue to our next guest because

Yeah.

The penguin cage right now.

Because they got to be washed.

The windows.

We'll see.

Don't touch what they're doing.

John Mino

So who are we going to get to wash

Jim Schmidt

them?

Right now they have the penguins and they swim and they go into like this cave.

So they're going to remodel it and make it all glass so that you can see them when they're not

Ethan Wonderlic (guest)

upside.

But we need somebody to wash the windows.

Jim Schmidt

And wash the windows.

We're going to, we're going to.

Ethan.

Ethan Wonderlic (guest)

Yeah, that'd be a perfect job for me.

I'll keep him clean.

SPEAKER_??

All right.

John Mino

Anyway,

Jim Schmidt

uh.

John Mino

Todd,

Jim Schmidt

how's that

John Mino

for a segue?

Right

Jim Schmidt

in

John Mino

there.

That's perfect.

Jim Schmidt

It's award winning.

Announcer

Let

Jim Schmidt

me just say that.

Hey, Brittany.

Hear that?

Yeah.

All right.

Select exterior services.

You are a young

John Mino

entrepreneur.

Jim Schmidt

Ethan.

John Mino

Pronounce your last name.

Ethan Wonderlic (guest)

Wonderlic.

John Mino

Okay.

Wasn't sure.

All right.

Ethan Wonderlic.

Select exterior services.

21 years old.

I didn't even know how to do anything.

And you got your own company.

Ethan Wonderlic (guest)

Out

John Mino

of Appleton.

Ethan Wonderlic (guest)

Yep.

Out of

John Mino

Appleton.

Jim Schmidt

How did

John Mino

you choose?

Jim Schmidt

And we love young entrepreneurs.

We do.

We like to feature a small business every week.

And how did you did your dad do this or how'd you get into this?

Tell me all you do, you wash windows and all that, but you power wash?

Ethan Wonderlic (guest)

Yeah, I wash windows, I do a little bit of pressure washing, and I do gutter cleaning as well.

Yeah, so I started doing it in high school, actually.

My friend's dad bought a local franchise of a window cleaning business, and then I started doing it with about four of my friends.

And that was just, it was such a great summer job, I really loved doing it.

It was a pretty small startup cost, so I just decided to start my own business.

It's taken off.

I will

John Mino

say this.

There's I'm this old guy who someday will fall off a ladder and Whatever clean gutters.

There's nothing more gross than cleaning gutters.

Ethan Wonderlic (guest)

Yeah Well, that's kind of where I capitalized the things that nobody else wants to do and the jobs that suck for other people Yeah,

Jim Schmidt

I think you do both commercial and residential.

Ethan Wonderlic (guest)

Yep.

Yeah.

Yeah commercial I do year-round so I can be busy even in the winter and then residential is kind of just starting up

Jim Schmidt

You're right.

You're doing things that other people may not want to do

And it's dangerous.

Yeah, it

Ethan Wonderlic (guest)

is.

You have

Jim Schmidt

to

Ethan Wonderlic (guest)

add

Jim Schmidt

ladders, right?

Ethan Wonderlic (guest)

Yeah, you can definitely negate a little bit of that with some experience.

But yeah, that's for sure.

Jim Schmidt

OK, so the startup costs weren't significant.

It's not like you had to buy a bunch of heavy equipment.

But there were costs regardless.

Where did you get them in your high school?

Where'd you get the money?

Ethan Wonderlic (guest)

Yeah, so I had been working window cleaning for two summers already.

And then also, my dad had started his own business.

So that was also a little bit of an inspiration for me to do that.

I've been working for him doing some demolition, flooring work, stuff like that, so taken out.

Tile showers all sorts of work.

John Mino

How high will you go to wash windows because we watch people at the Shriver building and I like my stomach gets a little weird Just seeing him up that high.

Ethan Wonderlic (guest)

Oh, yeah, I don't do any of the I don't do any of the stuff where you're dropping off buildings Yeah, but I get up to probably third story on my ladder.

Well, you do.

Yes.

That's pretty tall

John Mino

But I'm not even joking about this.

I could name like at least a max McGee is one my former

Ethan Wonderlic (guest)

who

John Mino

have gotten

Died or really severely hurt by cleaning gutters and washing

Ethan Wonderlic (guest)

windows

John Mino

and doing things on there.

I mean You got I mean this is you got to really know what you're doing.

Ethan Wonderlic (guest)

Oh, yeah,

John Mino

because that margin of error is Catastrophic

Jim Schmidt

two things you got know what you're doing.

Also.

Look at this kid.

Why no,

Ethan Wonderlic (guest)

yeah, I I get plenty of workouts.

I do a lot of rock climbing actually odyssey So I'm in Green Bay here.

I visit there all the time.

It's actually super useful.

I

John Mino

stepped over rock today.

Ethan Wonderlic (guest)

Yeah

Yeah, no, but it's nice.

I get those little finger holds when I'm up in the ladder.

It keeps me secure.

So you're rock climber.

Yeah, yeah.

And that actually keeps a lot of the fear off too.

I do some breath work.

Isn't that a perfect hobby?

Yeah.

That's a

Jim Schmidt

great thing to do.

All right.

So, and how's the business going?

It's been, what, three years?

Two years?

Ethan Wonderlic (guest)

Yep.

Yeah, it's going really well.

I'd say it's getting better every year.

A lot of my customers are people that come back every year, even twice a year.

And then from there, it's like friends, family.

A lot of my customers are kind of like...

It's kind of like one big network.

A lot of them know each other.

So it's really cool.

That is

Jim Schmidt

the best advertising rights referral.

Ethan Wonderlic (guest)

Yep.

Yeah.

I kind of, again, my dad started his business and that's, he's never done any advertising.

So that's always how he's told me, just do a good job.

There's not a lot of

John Mino

people that I would

Ethan Wonderlic (guest)

think

John Mino

go into this line of work, correct?

Ethan Wonderlic (guest)

Yeah.

Yeah.

It's not a, definitely not a ton of competition.

No.

I mean, you have to be kind

John Mino

of bad ass to be honest with

Ethan Wonderlic (guest)

you.

Well, thank you.

I appreciate that.

Jim Schmidt

You know, Warren Buffett is actually good.

$148 billion, they were asking him, how can you tell?

What's the best thing to do if you want to make a lot of money, like a lot, a lot of money?

He goes, you know what, people ask me that all the time, but you know, people look at, well, schooling, right?

Go to Colgate or Brown or someone, or they ask about grades, they ask, what's all these things, your family, you know, where you came from?

He said the number one thing to get, to be financially successful is,

the earlier age you start a business, the better you're going to be.

Because you've learned a lot, right?

I

Ethan Wonderlic (guest)

mean,

Jim Schmidt

you're 21, so you started when you were about 18, 19.

Ethan Wonderlic (guest)

I

Jim Schmidt

bet you've learned a lot about marketing and referral.

Go ahead, you tell me.

Ethan Wonderlic (guest)

Yeah, definitely.

Because you don't feel ready for it right away.

You just kind of got to figure stuff out as you go.

So it's forced me to figure out, yeah, marketing, taxes, all that stuff.

It's just kind of a learning lesson every day.

How about the

Jim Schmidt

employees?

We talk about, sometimes people say employees aren't.

reliable.

You know, they hire somebody

Ethan Wonderlic (guest)

to paint.

Well, paint's

Jim Schmidt

a good example.

And they don't show up or they, how do you?

Ethan Wonderlic (guest)

Yeah.

So I've actually dealt with that mostly by just keeping it close.

For the last couple of years, I had friends working with me, the same friends who were working at the other window cleaning place with me have helped me out the last two summers.

And then this year, it's going to be my younger sister's boyfriend.

Actually, he was helping me out.

So yeah, usually I just keep it friends or family.

And then it's, you know, you can trust them.

And

because that is what

John Mino

the people we bring in here when we talk about the number one type of thing that's their biggest obstacle of succeeding was keeping good employees yeah

Ethan Wonderlic (guest)

yeah

John Mino

you

Jim Schmidt

must okay that I teach some classes on this we don't always recommend friends and family

Ethan Wonderlic (guest)

yeah I would say it can be difficult if

You know if situations come up, but usually with window cleaning.

It's pretty light-hearted I mean, it's like there's nothing too serious.

They appreciate the job.

I pay them well

John Mino

When I worked at my brother's gas station, yeah, and back of the day when you had to wash the windshields.

Oh, yeah

That's harder than you think to make it, because there have been times when cars have pulled away and then they stop and they've gotten out themselves with like a handkerchief because it's streaky type

Ethan Wonderlic (guest)

thing.

So

John Mino

there's a little bit more of a technique and an art to doing that, to not have them streaky than you would think.

Ethan Wonderlic (guest)

Oh yeah, the actual window cleaning itself is harder than you'd imagine.

It takes a lot.

And when you're looking at the window too, it's different than most people looking through it.

So when you're actually cleaning it, I notice every little spot on there that maybe

Yeah, you would never see but and everybody will point out whatever mistake

John Mino

you make they will point out.

Ethan Wonderlic (guest)

Oh, yeah, and after it's clean It's easier to see all the tough spots exactly.

So

Jim Schmidt

it does screens too.

I mean you guys doing my house So if there's two things that you have you have the right Solution and we read stuff vinegar newspaper all that nothing seems to work until you showed up and the other things you got pretty good equipment

Ethan Wonderlic (guest)

Yeah, yeah, I would say the equipment's the main part.

The solution's nothing too crazy.

I'm always open with that.

It's just Dondish soap and water, but the big part that makes the difference is- You don't

John Mino

have some super chemical, sneaky thing that somebody created?

Ethan Wonderlic (guest)

No, and I'll be honest, that's what all professional window cleaners use is just Dondish soap and water.

Say that again, what do

John Mino

you use?

Ethan Wonderlic (guest)

Pretty much all window cleaners just use Dondish soap and water, but the difference is having the professional mop and the rubber squeegee and then just a good know-how of actually how to use a

Jim Schmidt

squeegee.

I think this is awesome.

I mean, two things you're doing.

You found a niche.

And why didn't you just stay with the guy you were with?

Can I ask that?

I just want to reintroduce you real quick.

It's Ethan Wonderlick.

You own a company out of Appleton called Select Exterior Services.

And we're spending a lot of time on Windows.

And I want you to stick around.

You do other things besides that.

But you started working for a guy.

And what made you leave?

Or why didn't you stay with him?

Or

Ethan Wonderlic (guest)

you got

Jim Schmidt

that entrepreneurial...

Ethan Wonderlic (guest)

Yeah, I really loved working at that company.

I have nothing against them, but it was just something that I wanted to go my own way and do my own thing.

I could see kind of the percentages of what I was making.

I felt like my value was more than that.

Um, so I just thought, okay, so I'm going

John Mino

to be honest with you on something.

Okay.

So my, my mirror in my bathroom, okay.

It's always very, cause I brush my teeth really aggressive.

Oh yeah.

And you don't sew it like, you know what I mean?

So, and I can, I even bought some of that glass cleaner for like six bucks, that spray stuff.

I could just use, tell me again, what would be the best thing to use on a mirror in a bathroom?

Ethan Wonderlic (guest)

Well, don't dish up in water.

And then if you're just using a rag, I would use, yeah, if you have like a microfiber, that would probably work the best.

What's

John Mino

a microfiber?

I don't

Ethan Wonderlic (guest)

know what that is.

It's just a real fine one.

It doesn't leave all the spots and everything.

John Mino

Do you know?

You

Jim Schmidt

don't know?

I do, yeah.

Do you buy?

You can buy that over the counter?

Ethan Wonderlic (guest)

Yeah, yeah, you can buy them anywhere.

Do you go to a store and ask for microfibers?

Yeah, I mean, if you go to like Home Depot Minards, anywhere, I'm sure they'd have them.

Dollar tree?

Dollar tree, yeah.

Like a car store, right?

Yeah, yeah, like detailing towels, yeah.

Okay.

Otherwise, the ones I use are actually like recycled surgical towels, so they're a little different

John Mino

for you.

Ethan Wonderlic (guest)

Wow.

the specialty windows, but those are a little hard.

You know, we used to wash

John Mino

cars at my brother's gas station.

Shammy cloths.

Oh,

Ethan Wonderlic (guest)

yeah.

Remember

John Mino

Shammy

Jim Schmidt

cloths?

I don't know.

Yeah, I don't know.

Those were awesome.

But you remember that right?

John Mino

Yeah.

Jim Schmidt

Yeah.

It was kind of expensive.

I know.

But that was the

John Mino

cool.

That was like the professionals.

Jim Schmidt

What was

John Mino

it?

Jim Schmidt

It was a weird round.

John Mino

It

Jim Schmidt

like like leather like soft

John Mino

leather.

It was like anyway.

Yeah.

Okay.

Jim Schmidt

Okay.

I'm

John Mino

going to be honest with you on something.

I want to sound like a creepy old guy.

Jim Schmidt

Yeah.

Truly.

Don't tell us what you did with those.

Let's come on.

What?

Oh, no.

John Mino

Okay,

Jim Schmidt

Ethan.

What are you gonna ask?

John Mino

Chuck Wellins, my great

Jim Schmidt

Vietnam

John Mino

veteran friend, he grew up in a gas station and he admitted were any windshields ever washed better than on like a Sunday afternoon when these hot high school girls came and you had to wash the windows.

Okay, that's

Jim Schmidt

true.

I just want to say what Ethan what you do is we would weave

Ethan Wonderlic (guest)

yes, I got no one to impress actually I'm married so all right But Ethan I think

Jim Schmidt

the reason

one would go to you, one is, you know, I wouldn't want to take any income off your table.

So that's why I hire you.

But the danger of it and the equipment and how quick you are, I mean, you do it.

But you must do a couple houses a day.

Ethan Wonderlic (guest)

Yeah.

Yeah, I would say that's the biggest part is I can do in a couple hours what a lot of people say it takes two or three days, you know, so it definitely saves a lot of time.

Do you do the insides

Jim Schmidt

too?

Ethan Wonderlic (guest)

Yep.

Yeah, I do

Jim Schmidt

insides.

And screens.

Ethan Wonderlic (guest)

Yes.

And I'm opening them up.

I do the sill.

I work the frame.

Oh my gosh.

Announcer

I need that so bad.

Ethan Wonderlic (guest)

He's

Announcer

awesome.

Ethan Wonderlic (guest)

And you can always give me

Jim Schmidt

a call.

Yeah.

We love

John Mino

him.

And again, I just

Jim Schmidt

want to stress this.

John Mino

I've got five guys.

who tried doing stuff on ladders themselves and either died

Ethan Wonderlic (guest)

or

John Mino

broke their back or broke a leg or whatever, guys, like

Ethan Wonderlic (guest)

my

John Mino

generation guys.

Ethan Wonderlic (guest)

Yeah, I hear that all the time from customers saying that they just hired me out this year because last year they got in some accident or something.

It's happened so easy.

Give me before it's too late, before you break your leg.

Jim Schmidt

Right, there you go.

Your product expansion with you hold them over.

Ethan Wonderlic (guest)

Yeah.

All

Jim Schmidt

right.

Yeah, stick around I want to talk about you the windows we spend a lot of time on that because this is the time of year I think people do their windows, right?

And what's the

John Mino

grossest trees to have over right hanging gutters?

Well hanging hold that

Ethan Wonderlic (guest)

thought.

I'll think about it.

We

John Mino

got a texture Paula from plasky name your panda Ruby to portray her to portray her beautiful red color I like that

Jim Schmidt

music to go with it Todd can get the music

Ruby don't take

John Mino

your love to town.

That would be good.

Jim Schmidt

Bring

John Mino

it

Jim Schmidt

on.

I like it.

Paula?

The contest is closed.

Paula?

You're a winner.

Alright, we're gonna be right back with Ethan Wonderlick.

Back after us?

We got a whole minute.

John Mino

We got a

Announcer

whole minute.

John Mino

What's that?

You got a whole

Announcer

minute.

John Mino

Oh, I was gonna ask.

Ethan, is your name the same as the Wonderlick tests that the NFL players

Ethan Wonderlic (guest)

take?

I've gotten that a couple times.

As far as I can tell, no.

There's no relation.

No?

No.

Okay.

There's nobody that I know.

Jim Schmidt

I want to talk about your other products that you do and how you're going to grow your business.

Geographically or product line or there's a lot of business.

Really are you contemplating going

John Mino

out somewhere?

Now we're out of time.

Announcer

All right.

I think we are.

How do you think we are?

John Mino

The shadow on the wall tells me the sun is going down.

Ethan Wonderlic (guest)

Don't

Jim Schmidt

take your love to

Ethan Wonderlic (guest)

town It wasn't me that started that old crazy Asian war But I was proud to go and do my patriotic chore

Host

Hey, welcome back.

My other man was Ethan Wonderlich.

Select exterior services, something that probably everybody knows the weather is getting a little bit warmer.

Would like to get their windows cleaned inside and out.

And you do that for a living at 21 years old.

That's awesome, man.

Ethan Wonderlich

Yep.

Yeah, it's a perfect time for it.

And I would honestly say being young was actually a bit of a benefit.

I think when you're young and, you know, people see you trying to go for something, I think actually people are more likely to support you.

I think people want to support people who are...

going for their dreams and trying to do something.

Good for you.

Right.

Makes a

Co-host

difference.

When we run into you, it's like, how old are you?

I think we were one of your first

Ethan Wonderlich

customers.

Yeah, I was probably 18 when I started doing your windows.

Co-host

And you're reliable, you do a good job, and I think that's great.

Tell me how we can contact you.

in Appleton, but tell us about

Ethan Wonderlich

you.

Yeah, so if you look up Select Exterior Services online, I have a website, a Google page, all of that.

You can also just call or text me, 920-427-9468, or you can email me at Ethan at selectexteriorservices.com.

Co-host

Great, and you not only do Windows, which we were talking about.

Some of us don't love doing, but some other products that you offer.

Ethan Wonderlich

Yeah, I do residential and commercial windows.

I do gutter cleaning.

There's a lot of that in the fall.

And then I do just like first story pressure washing decks, driveways, stuff like that.

That's nine,

Host

four, six, eight.

I mean, commonly there would be John Yerkevic and Gail Gillingham.

Co-host

That's how he remembers numbers.

Host

He never

Co-host

heard of those guys.

Do

Host

you know?

Yeah, I don't know those.

Ethan Wonderlich

I don't know.

I'm assuming

Host

sports.

Okay, I'll make it easier for you that Bob Kubersky and Gail Gillingham.

Co-host

Oh, that makes

Host

it all sure.

I got that

Co-host

anything.

All right, so you're two, three years and what are your plans for this business?

I mean, you're...

Ethan Wonderlich

Yeah, so I'm hoping to just keep going with it.

At some point, maybe automate it where I have employees going that can go out and clean the windows.

I can maybe just set the schedule.

But honestly, I think I'll always probably want to do a little bit of window cleaning.

I do just really love it.

I like interacting with the homeowners, being outside in the sun.

You know, we got a young

Host

guy here, Rebel.

Yep.

who owns a detail shop about your age.

And there's just something

Ethan Wonderlich

to be said about

Host

guys your age getting into these businesses.

And they

Ethan Wonderlich

love

Host

it.

Ethan Wonderlich

Yeah.

I think home services are a great way to start your own business.

It's usually a lower cost of entry.

You can do it at any age.

You don't need certifications and stuff.

And I think it's just a great alternative.

And I jaded yet in the workforce.

I was just going to

Co-host

say that, but I think what Ethan said is true about, I think a lot of us...

We're in business would like or anybody likes to give these guys a shot

Host

absolutely

Co-host

and it you deliver like you did it's like well We're not only get you back, but we'll be a referral.

Ethan Wonderlich

Yeah,

Co-host

and I don't we're just totally impressed with you.

Ethan Wonderlich

Yeah.

Well, thank you.

Yeah, I

Think that's the biggest thing is just doing a good job and having people back here after year

Jim (caller)

What if Jim calls you next year and says hey?

I know you do windows and stuff like that But I need somebody to put up some Christmas lights then

Ethan Wonderlich

what

Jim (caller)

cuz he's always looking for a little

Ethan Wonderlich

that's actually so interesting I bought a bunch of Christmas lights last year.

That's another thing that a lot of window cleaners Will get into it into winter, but they came too late, so I didn't get into it But this year I actually am planning on hanging Christmas

Co-host

lights

You bring lights?

Ethan Wonderlich

Yeah.

Yeah.

Yeah.

So the professional lights, it's like customizable where you could have a certain pattern, like all the bulbs are like, I could customize it by the bulb.

So it could be like every other of any color.

Co-host

Leave a brochure on the table.

Ethan Wonderlich

Hey,

Host

I don't think there's anything worse than putting up Christmas lights outside.

I would have hired you in a heartbeat.

Ethan Wonderlich

People say that about every one of the jobs I do, that there's nothing worse.

So I'm used to it at this point.

And yet they

Host

still want to do it.

Ethan Wonderlich

Yeah, yeah, I mean it's

Host

cuz it's neighborhood Well, that's I think you're gonna be busy as heck

Ethan Wonderlich

with yeah

Host

And your wife is supportive of

Co-host

all this.

Ethan Wonderlich

Oh, yeah Yeah, she actually started her own business as well.

Shout out wonder beauty and Appleton if you're a facial She does those what she do she does facials and just like beauty stuff.

So they're real relaxing She has her own little salon.

I

Host

might hire her.

Ethan Wonderlich

Yeah, I'm using

Host

stuff now.

It's like pollen

Alright, what's it called, Todd?

Pollen.

What is- No it

Ethan Wonderlich

is!

B-Pollen?

Host

Yeah, B-Pollen!

Ethan Wonderlich

Does

Host

she do that?

Ethan Wonderlich

I'm not sure if she does that.

I know that it is like a good supplement.

Yeah or something, but I'm

Host

so much more effervescent.

It's unbelievable Okay, I would get something like that with her before my 50 year anniversary.

I

Ethan Wonderlich

mean

Host

that 50 year high school reunion

Ethan Wonderlich

I'd like to get a yeah, just a little touch up Yeah, yeah, she does that she does actually a lot of work with

Don't say that.

What's that?

How was that?

I had to myself a little bit.

What's the time?

Jim (caller)

We gotta go.

Honestly, I think it

Ethan Wonderlich

would be fun to have her

Jim (caller)

on.

Let's have her on so she can tell us about her business, right?

And then maybe have her do a little bit before and after with John and see what kind of work she can do on

Co-host

that.

I will be your, I'll be your testimonial to the before and after windows.

Cause

Ethan Wonderlich

you can take

Co-host

a picture now.

Ethan Wonderlich

He's going to my house.

right after all

Host

right

Co-host

I mean we just love the small entrepreneur though and when you've got the right attitude you love it you're not doing it because you have

Host

to

Co-host

do it you yeah good luck to you Ethan

Host

we love anybody that gets into business because of the passion versus the profit or the whatever

Ethan Wonderlich

right yeah yeah one last thing we

Host

also have to ask tooth actually two quick things we got two minutes left two quick things number one it sounds like your answer the first one your parents kind of do these kind of things so that's where the passion came from yep

Advice for anybody else, a young person, not somebody 45 years old, a young person at your age at 21, advice good and bad that you've learned?

Ethan Wonderlich

I would say just going for it is usually the biggest thing.

Right.

Usually you can figure out anything as you go.

You never think you're going to be prepared.

Yes, I would say you just have to take the first step.

Just start going towards what you want.

Co-host

Because you don't want to be 45, 50 sitting

Ethan Wonderlich

at a bar.

I

Co-host

wish I would have done this.

I think that's great.

Ethan Wonderlich

And I

Co-host

think yours is going to work.

And most of them, a lot of them don't.

But I mean, you've done it right.

Ethan Wonderlich

Yeah, especially today, you can always find more information online.

50 other people have done exactly what you're trying to do.

And I don't know.

You can just get lost researching all this stuff.

It's like information analysis paralysis.

You know what I

Host

love?

I remember the movie about the two guys.

Or the guy, who's the guy that started up the internet?

Whatever.

You know

Co-host

who?

Al Gore?

Host

No, the other guy.

The other guy.

Famous guy, famous guy.

Those kids?

No, the other guy.

Younger guy.

I don't know.

Started up YouTube and started Facebook.

Zuckerberg?

Yeah,

Ethan Wonderlich

Zuckerberg.

That's

Host

Facebook, yeah.

Yeah, in that movie where he's at Harvard or Yale or whatever, and they say our mission here isn't to help you get a job.

Our mission is for you to create jobs for other people.

And that's what you're doing.

Co-host

That's awesome.

Yeah,

Host

yeah, that's awesome.

All right,

Co-host

select.

Exterior Services, Ethan Wonderlich, 427-9468 is your phone number, and you're just your website one more time.

Ethan Wonderlich

Yep, it's just selectexteriorservices.com.

All

Co-host

right, cool.

You're awesome,

Ethan Wonderlich

Ethan.

Bob Kabersky, Gail Gilligan.

0:00