ShowsThe Dr. Kristin Lyerly ShowTHIS IS THE PLAN (THAT BEAT MUSK)
THIS IS THE PLAN (THAT BEAT MUSK)

THIS IS THE PLAN (THAT BEAT MUSK)

Thu Jul 30, 2026

28:38
Transcript

Former Wisconsin Democratic Party Chair Ben Wikler joins Dr. Kristin Lyerly to break down how Wisconsin became the testing ground for Project 2025 — and how grassroots organizing turned it into the state that beat it back. Wikler explains what really happened when Elon Musk poured millions into a Wisconsin Supreme Court race and appeared in Green Bay, why it backfired, and what it revealed about where voters actually stand. He also unpacks his new book, This Is the Plan: How to End America's Meltdown and Save Democracy, including his strategy of investing in small municipal elections to build a much bigger political movement, plus his take on the race for Wisconsin governor.

Topics covered in this episode:

How Wisconsin became the early blueprint for Project 2025

Why Elon Musk's involvement in Wisconsin politics backfired

The strategy behind investing in small, local elections first

Ben Wikler's new book, This Is the Plan: How to End America's Meltdown and Save Democracy

The Wisconsin Democratic primary for governor and what comes next
What's ahead for Ben Wikler after leading the Wisconsin Democratic Party

Watch The Dr. Kristin Lyerly Show every week for conversations on healthcare, reproductive rights, and Wisconsin politics.

Follow Ben:
www.thisistheplan.com
Substack: benwikler.com
Instagram: @benwikler
Threads: @benwikler
TikTok: @benwikler
Bluesky: bsky.app/profile/benwikler.bsky.social
Facebook: @benwiklerWI
Twitter/X: @benwikler
LinkedIn:@benwikler

Follow Dr. Lyerly:
Substack: drkristinlyerly.substack.com
Instagram: @drkristinlyerly
Threads: @drkristinlyerly
TikTok: @drkristinlyerly
Bluesky: @drkristin4wi.bsky.social
Facebook: @drkristinlyerly
Twitter/X: @drkristinlyerly
LinkedIn:@drkristinlyerly

Dr. Kristin Lyerly is an OB-GYN based in northeast Wisconsin and a leading voice on healthcare, politics, and the issues shaping our collective future. As the named physician plaintiff in a landmark Wisconsin abortion decision, she brings a perspective to these conversations that goes beyond politics. New episodes drop every week. Subscribe to stay current on reproductive rights, health politics, all things Wisconsin, and everything else that matters.

Producer: Abraham Lyerly
Music: Nic Tierman
Graphics: Nathaniel Gonzalez