eco minute

Caught on Video, Tourism Boom

Caught on Video, Tourism Boom

Tue Mar 17, 2026

1:00

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Bluesky

Take a listen to the sound of an endangered species – maybe not happy that he’s being followed. That’s an American Marten – caught on video by a DNR biologist in Wisconsin’s north woods this month. That rare footage has now gone viral. The cute weasel-like creatures are endangered here because of habitat loss from logging. A record-breaking year for outdoor recreation tourism in Wisconsin. Our lakes, rivers, trails and parks brought in $12 billion in economic activity in 2024. In January Gov. Evers in sent a letter to the Trump Administration urging the Bureau of Economic Analysis to finally release the data for 2024. It’s unclear when 2025 data will be available. Right now on The Defender Podcast, meet the teen who’s suing Wisconsin over climate change. Listen to The Defender at cleanwisconsin.org or wherever you get your podcasts.