Our Wisconsin Magazine’s Scavenger Hunt with Mike Beno

one of my favorite segments is our Wisconsin. I get to forget all my problems, all my troubles,

and I get to live my carelessly through our Wisconsin magazine. And then Mike Bino is

here right now. And this is I love doing this when I lay in bed at night, forget the

troubles and just travel the state. It's really nice. But you get to live it all the

time because that's your job. Yeah, it's relaxing. You know, done and putting together a magazine

if it's an easy read, you know, it wasn't so easy to put it together. And the harder

you work, the easier it is for the readers. And I would guess it's the same thing in the

radio business too. You're well prepared every time. And that's why I love you shepherding

me through these programs. Great to be here. You know what it is though. Radio is really

easy. Don't let people tell you it's hard. It is easy. If it was hard, I wouldn't be doing

it. Trust me. Okay. Now I got to ask you, we never asked you your background in the

publication field. What was your background? I mean, you started Wisconsin, our Wisconsin

magazine. But what's your background? Wow. Let's see if I can remember. Meeting potatoes,

newspaper journalism, really, I grew up in Green Bay. And then, when school UW, the

Portage Daily Register and Daily newspaper beat where it's your first job out of school

and you do everything but deliver the paper. Sometimes even that, hey kid, take some of

these bundles and go down to the drug store. Early days of Daily News Paper Journalism.

And you cover the town government and you cover the high school sports till midnight

on Friday night. You go and take pictures of the bowling league and the bagpiper taking

the curlers on to the ice on Sunday afternoons. Whatever is needed, you just do. From there

on to Chicago Ducks and Limited magazine. For the conservationists, it was there about

12 years. And then, Ryman publications back to, right near you, Racine, this is in Green

Dale, a little bit west of the airport. Yep, the historic Green Dale Wisconsin. Ryman

publications, which Wisconsin's own. They had many farm magazines, country, country,

woman, reminisce, rural, lifestyle. And then, Birds and Blooms and, oh yes, cooking.

Birds and Blooms magazine. I love that magazine. You work for that? I can show you the original

concept memo for that magazine that somebody we know wrote up. And that magazine is still

being put out. Yes. Ryman publications was purchased by readers digest in about the

year 2000, something like that. So many of those magazines are no longer with us, but that's

the way the income paper industry has gone. But niches work. And so after I retired, probably

a little bit early from readers digest, Ryman publications, moved north to Manit, to

Wish Waters, Wisconsin. And a man can only chop so much firewoods, split it before he needs

to get a little more mentally engaged. So we launched our Wisconsin off the kitchen table.

And it's done very much in the format, format format of the old Ryman magazines, such as

Taste of Home Birds and Blooms, Remanes, Country, Country Woman. So that's the journey. And

people said you're crazy and there's no more magazines anymore, buddy. Well, we launched

it at the end of 2012. So we're in year 14 and people seem to like it. And I'm still

in the desk. And there we are. Well, I've had it since I think I have the original issue.

I'm pretty sure I did because one of our guys across the street from us, he said it was

in his 90s, mid 90s. He still mold his lawn, did all that kind of stuff. Then he was

ill. So I brought over all our issues. And when the obituary was, obituary was written

forth, they mentioned that that we brought over the hour Wisconsin magazines for him to

read. Well, and you know what? Part of the beauty in that is that in this magazine, there's

no news. Okay. So magazines from a couple of years ago, a good story is a good story,

a good tale, you know, something positive, something uplifting. That's what we try to

do. The magazines hold up. And because we print them on the best paper, we can find their

its glossy, high color, like the like the old days of magazines, they hold up. They're

durable. They stay around. And some people say they're there. This is too good to throw

away. So we're grateful when people pass them along and spread the enjoyment. Speaking

about there, there's no news in the magazine. We actually have some news. Somebody found

the, the magic key. Was it the one in one of the parks, right? Thank you for that. Yeah.

So in a, we, in the magazine, we try to do things differently. And that means we have

little quirky contests, things that the readers might want to, might get interested in.

And this goes back to the beginnings of the magazine where we, we gave away a car. How

did we do that? Same way we just, you just described somebody one, a pair of e-bikes of

$5,700 package in our treasure hunt. Now what's that? We go out and we, we hide a key

in a park, public park, somewhere in Wisconsin. And that could be a state park. It could be

a community park, a county park. You name it as long as it's public. There's no trespassing.

And we hide this key in a little packet with a note saying, you won. This is no joke. Call

at your fight. You know what? Our Wisconsin, tell us a secret code number. And you win. You

walk away with this $5,700 prize. The key, we hide the key in a park. And then 72 counties

in Wisconsin. So in every issue on that page, we eliminate 10 counties to narrow the search

area. And then we give a clue each issue. And we reprise that every issue as we go along.

This treasure hunt, we announced late or last year. And we got through seven clues. It

went a good long time. I like it when they go a good long time because the mystery gets

a little bit better, you know. And it was interesting because a reader from Middleton,

Wisconsin, found this key. Now I got to tell you, he did some work. You've got to look

at the clues and put them together. That's right. We were down to two counties. Okay. Iron

county and far northern Wisconsin. Right up against Upper Michigan. And then Lafayette

county. You know, Lafayette county is that west somewhere? South West. South West against

the Illinois border. South West Wisconsin. South of Dane. West of Green heading down toward

the corner. So they're at either end of the state. And we're giving some clues. Okay. And

I changed a clue at the end, which was kind of interesting. And it led a man in Middleton

straight to it. He found the key in Yellowstone State Park. That is in Lafayette county.

South. Okay. The last clue we gave was boats and bait. I'm figuring there's a lot of

fishing up in Iron County and a lot of streams and lakes of North. Well, there's some

fishing in Lafayette county. It's mostly beautiful farmland as far as you can see. You get

up on a promontory and it's gorgeous country. Really is. It's not the tall, piney woods.

But they do have some white pine. So that was one of the clues as well. So this fellow

in Middleton. His daughter is looking at our Wisconsin magazine before she's 10 before

she gets on a school bus. Then she and her brother and sister, they're all around same

age. Great school kids. They all get on the bus. Their dad takes a look at the magazine.

And he's looking at the treasure on page. The last clue given boats and bait. That sent

electricity through him. He said, I know where it is. He grabbed a coffee, got in his car, drove

south one hour to Yellowstone State Park. Now, why do you do that? Because, and by the way,

it's zero degrees. It's zero degrees. It's four to five inches of snow on the ground. And he drives

into the teeth of that to go search in a park of hundreds and hundreds of acres at eight in the

morning. Okay. He went there because in his memory, his father, years before, had a career as the

guidance counselor, Peccatonica school district, Peccatonica River in that county. And he would

go to monthly school board meetings. And when the kid was 12, he took him along with him. And

they'd stop at Yellowstone Park, stay park. Why? Because there's a little boat livery there in a

bait stand, boats and bait. He rent the kid a boat, buy a bucket of bait. The kid had gone and

catch pan fish and had the time of his life while dad sat through boring meetings. And he did

that a few times. So he, this guy now an adult with kids of his own in grade school. He, I know

it. And he got out there and he spent an hour and he's looking and he said, I just above gave up.

It was cold. No one was there. He could see many tramp footprints in the snow. He knew they'd

been searching. He's walking back to his truck and something catches his eye. And he's

seen some landscape timbers. What says kind of a kind of like a crag little hole in some old

landscape timbers, you know, kind of going back to the earth. And wait a minute, he walks up to

this, gets on his knees in the snow, pulls his gloves off. Again, it's zero degrees. He's next to a

lake, 455 acre lake with it formed by a dam and it's cracking the ice out there. He reaches his

hand and he goes, I felt something. Maybe he came up with it. He came up with it in one

hour's time to search in that park. So this past Friday, he and the three kids, the kids had been

searching with him in nice weather through several counties, Dane and Grant. He took the three

kids 10 and eight and seven. Let's go get our bikes, kids. Good, good, good. Happily ever after.

Excellent. Ag, what a great ending to that story, to that contest. We're talking to Mike Bino

and the Revauer Wisconsin magazine. Let's talk about some of the articles in here. When I was a

kid, we used to play shoots and ladders. It was a game, you know, we had candy lands, shoots and

ladders, games like that. They were board games very simple. Somebody actually put together a

shoots and ladders game for Wisconsin. What did you talk about that? Well, shoots and

shoots and ladders. That's a game very popular. It dates to 1943. I think it was actually

invented in another form in Britain. Well, hold on, hold on. Just to people though, I did not

play it in 1943. Go ahead. You did not. Okay. Well, it will take at your word, old man.

Here at the office, we get a package in the mail and it's from a woman in Massachusetts and she's

saying her 13-year-old, now eighth grade and daughter, Ernese, created her own shoots and ladders

game a couple years before. She's a little bit younger for a school project. What was that about in

Massachusetts? Turns out, this young lady was given this assignment and she had to figure out

it was teaching geography. She had to figure out a way to impart some information about a state

she knew a lot about because she's got relatives, father, mother. They grew up in the state and so

they often come back and visit relatives. Here, her name is Seraphine. Seraphine Redzicki.

Okay. They live in Massachusetts. They get back to Wisconsin in the summertime quite often

and sometimes in the winter but her uncle plays in a band sometimes at summer fest and they

go to culverts and they get some cheese curds and she cheers for the Packers and maybe the Patriots

too but maybe a little more of the Packers today. So she made this school project and what she did

was she took issues of our Wisconsin magazine. Her parents subscribe. They're Wisconsinites away

from home and this young lady clipped out pictures from our Wisconsin. They've got the logo from

our Wisconsin there. She's got the travel trailer, tear drop trailer which we gave away in one of our

treasure hunts. I just described. She's got pictures of Wisconsin welcomes you all kinds of icons of

Wisconsin bottles of milk sprinkled all over this poster which has the shoots. So if you on the

game board run across something not good, you go down. Okay, you're trying to climb your way up

and make it to the top. You get to a ladder while you've encountered something good and you head

up and you climb your way to the top and try to win the game. So what did Seraphine put on this?

Well, you know, on her game players earn a bonus when they learn the state bird, the American

Robin. They win Badger's football tickets. Learn about dairy state. Get to milk a cow.

Make an order winning snowman and win cheese and sausage for a year. We have

show us your snowman in here. Now it's it's it's bad. If you eat too many brats, you have a

stomachache. You lose points. Fall through ice and lake Michigan. You need new boots.

lose your pole in the ice fishing hole. Well, you have to sit on the ice without an ice fishing

pole. Hike the ice-h trail. Get lost. Get sprayed with water when visiting a lighthouse. So those

are the negatives. There are some positives, but it's highly creative and we've got a letter

from a retired teacher in, uh, uh, Sean O. Spend his life teaching geography, uh, the history,

et cetera, in grade school and he said, why didn't I think of a game like this? This is a career

teacher saying this young girl came up with this. I mean, what a cool idea. Uh, he's hoping she

becomes a teacher. I don't know what's in Seraphine's future, but she's highly creative and we're

thankful for the family for unearthing this and the attic, not throwing it away, sending it to us.

You know, we have a monopoly board, uh, framed here at the radio station. It's a recene

monopoly board. You know, monopoly because that now they have a million different kinds of

monopolies. Actually had them for recene and we have it. We had it framed and it's hanging here

at the station. People can do that. It's really nice. Now this is I have the actual board game here

in the magazine. Anybody can get it by getting the magazine. And I think I might even play it.

This is going to get a little tiny tokens. You can play it. We're chatting this morning with

Mike Bino comes in every two months. Hard to believe two months has gone by already.

We're talking about the latest issue of our Wisconsin magazine. This is a February march issue.

We have so many articles to talk about. Let's see what we can get in. Let's talk about the women who

love ships, which is a great place to be. If you live in Wisconsin and ride on the lakes,

not a good place to be if you live in Kansas.

You are talking about the society known as the boat nerds. When you live in a state where you have

such a maritime feel to it. It's in the Midwest, but you've got 600 miles of coast along the

Lake Michigan shoreline. And then another 100 miles along Lake Superior. It's somewhat nautical

in places. And of course the great lakes, but also the rivers in Wisconsin. These are the

superhighways of yesteryear. That's why when you hear about all the different shipwrecks

they're finding now with the clear water from the air. This was commerce. These large boats were

the semi-trailers of the past moving commerce up and down the rivers and all along the great lakes.

And that tradition still continues today with the great lakes shipping industry. They shut down

for the winter, but for half the year a little more. They're very active. And there are ocean

going ships, of course, that come in. And you've got the regular great lakes fleet of the ships

that are commonly seen calling on ports. Across all the great lakes, but here in Wisconsin you'll

see them coming into Duluth Superior. You'll see them in Green Bay. You'll see them.

Canoe shut, Milwaukee. Everybody along the coast see them and counter them in some way,

shape, or form. So there is a group known as the boat nerds. And we got a story about two ladies,

Kathleen Wallet and Kelly Campy. And they're from up around the Superior area. And there are websites

devoted to where these ships are when they're coming in, where they're tracking. There are

these websites are run by people who are just boat fanatics. They know the histories of these

ships. In many cases they know the crews. Kelly Campy is a Chandler. Do you remember what a

Chandler is? No. Somebody who, it's like a Cooper. Somebody who outfits ships, equips them

again. So brings equipment and supplies and things to ships. That's a Chandler. You talk to a guy

who doesn't like the water. It's just I'm a lamb lover. I get very nervous on the water.

Well, these ladies stick maybe they do too because they're in the harbors. But they follow these

ships. They will take their cameras and catch beautiful photos of them in all seasons coming

into the harbor or departing. They get to know the people that work in and around the ships.

And my sister for example, she's not a boat nerd like these two there. You know, when some people

retire they take this up and they track the ships and wonder when they're in dry dock or if one

is going to be retrofitted and brought back into service. They get to know the ships.

The steam power ship Alpina. It dates to 1942. It's a beautiful old ship. It's got a lot of

wood up around the top of it. It's not one of these super tankers sort of like the Edmund Fitzgerald

configuration. But the Alpina. I was stopped at a bridge in Green Bay. I haven't seen that in many

years. I haven't been going through that town. In the bridge opens and I see very close to us

because it's compact right there in the river Alpina coming through. My sister worked at Wisconsin

Public Service there on in an office building and maybe four or five stories high. In the turning

basin where these large ships come in delivering coal or what have you and they turn the big ships

in there in this wide part of the river. She got to know the names of the boats and looking forward

to them. So this is a whole subculture. They wear the name boat nerds with a whole lot of pride

because they are into the shipping and they spend decades at this and it's when you think about

it. It's pretty cool and interesting. Now I saw an interview once with the harbor master from

Los Angeles which is a very busy port. Los Angeles. He said one of his favorite things to sit there

and watch ships come in from all over the world and knowing they're going out back all over the

world again. This place is he's never been and that's going to be fun to watch these ships come

in from Malaysia from China from wherever and they're now they're going back to the other side

of the world again. That's going to be good. That's relaxing which he just described as relaxing

kind of like Otis Redding watching the ships roll in and watch him roll away. He's better than an

airport. Yeah, these are the ships because you get to see the people from those countries working

the ships and they're getting ready to go back home again. It was an interesting interview they did

with him. By the way, how many shipwrecks do you think are scattered across the Great Lakes?

Oh my. Oh, you put me on the spot. I'm going to take a wild guess. The entire Great Lakes.

Entire Great Lakes. I'll throw out a number here. 14,000. Well, it's not that much. It is

six to 10,000. They suspect six to 10,000 and 30,000 lives lost in the Great Lakes since the

1600s. That it was not only transportation. As I said, it was it was business from these

coasts all the way into the middle of the continent there. It kind of over at Duluth.

And these were these were wooden scooters. These were scouts. These were barges getting towed. These

were mastered scooters. Of course, around Door County. That's that's one big rock pile. The

Niagara escarpment. And so there's reefs everywhere. Death's door straight. And now that the

water clarity is increasing and that's a fortunate or unfortunate circumstance due to the

quagga muscles and zebra muscles. But the lakes have never been in in anyone's memory have never

been this clear. And so private pilots are locating new shipwrecks all the time because you can

cease all the way to the bottom. There's less algae. So there's yeah, there's disadvantages in

the biome there. But they're discovering more and more shipwrecks and it's fascinating.

They said all throughout the world. I was reading one of my prep services throughout the world.

There are billions and billions of dollars worth of treasure at the bottom of these oceans.

Just got to get a scuba tape done. And the thing is if you find it, you own it.

That's it. You don't have to give it back to anybody. You find it. You own it. But first,

you got to find the ships and you got to find the ones with the treasures. But they're down there

somewhere. So that's it. And here, broken down Lake Michigan has about 300 known shipwrecks.

It could be more, but these are the known ones. They can catalog 300 in Lake Michigan at least

200 in Lake Superior. Yes, Superior is, well, by far the deepest. So it's going to be much more

difficult to find those. But I think the cold cold water and the depth and the dark would

preserve those much more than in shallow water where sunlight can possibly reach.

Mike Bino, our Wisconsin magazine. I guess this morning we do this every two months. We go through

our Wisconsin magazine. We only pick out a few of the articles because there's a lot more than

we're not even getting to. Let's talk about Buddy Holly because February 3rd was the Day of the

Music Dad. The day before the music died was in Green Bay, Wisconsin. So yes, Buddy Holly,

we, I get a soft spot in my heart for Buddy Holly and the Winter Dance party tour of 1959.

And as a story famously went, he and a group of all stars were in some old school buses in

the Upper Midwest traveling on an observed schedule with long, long distances covering

crossing states from one gig to another in sub-zero weather. I mean, 20 below for a wicked stretch.

And they intrepidly toured for about seven or eight stops until finally it ended with a plain

crash in Iowa, which clearly, Iowa turned out to be the last show they did. Buddy had had enough

of freezing in school buses and hired a plane and that was it. So before that, though, in Wisconsin,

they were coming. They were traveling on through Wisconsin. They started out in Milwaukee. They

went to Kenosha in the sub-zero weather. They went to O'Clair. They went up to Duluth and they

played a show there at the Armory and famously there was a weight team standing there watching

by himself. That was Bob Dylan, Robert Zimmerman. They loaded up the bus and it was Buddy Holly and

Richie Valens, and the big bopper who was a Texas DJ became a musical kick. And this group and

also wayland Jennings was a bassist. Carl Bunch, the drummer, people from Texas. Young men from

California in Texas traveling in this cold. They made their way from Duluth to Green Bay and along

the way broke down. One AM somewhere south of Hurley had to be rescued. The drummer had frostbite

so bad and his feet even remained hospitalized. The rest of the group made it to Green Bay to the

Riverside Ballroom. February 1st of 1959 played a show. We did a story about this, the retrospective

about it in 2014, 2013 we launched the magazine. Riverside Ballroom, they had a picture, the last

known photo taken of Buddy Holly. Color slides from late 1950s and here he is with a kind of a

thoughtful look on his way. We got some more time or we read out. No, no, no, go ahead, don't go.

Okay, so we printed the picture. We were trying to find the person who shot it. We just knew he

was tied to Warsaw. Could not find it so we print deadlines, come and let's print it and hopefully the

owner will come out of the woodwork and we'll talk to him and get the story behind it. It took 11

years. Okay, we printed that story about the bus and the frozen and here comes a lady named

Lori Mottie Speckhardt. Okay, and she's in the Warsaw area. She said, you ran my father's photo,

his name is Larry Mottie, M-A-T-T-I. Could you please credit him? Well, we'll do more than that. We

want to tell his whole story. How do you get these pictures? A picture like this because that was

the last known photo taken of Buddy Holly for 57 years. One finally surfaced in Iowa from that show,

but it took more than half a century. So the story behind this was her father was a musician. He had

a day job, but they were late teens. He played in a band called The Runabout, which had backed up

Buddy Holly this summer before when he and the crickets were playing in northern Wisconsin,

Warsaw and Rhinelander. Now it's winter, six months later. There's buddies coming with his

all-stars and he reaches Green Bay. Larry Mottie said, hey, yeah, I remember you guys. So he

invited some backstage at the four bandmates of The Runabouts from Warsaw and Larry was shooting

some photos. In Larry's band, he had a couple of beautiful twin young ladies who sang and one,

he eventually married the Bender sisters. He married Joan and there was Judy. We got pictures

here of Buddy Holly with his arms around them posing the big bopper as well. And his daughter,

Laurie, who contacted us, dad's long gone now, mom's long gone. She said he was a photo buff. He

had carousels full of pictures. They'd show the family photos and she kind of yawning as a kid.

And up would come the Buddy Holly pictures. And today, these are very significant because they

track with a moment in early rock history. There are historic pictures and they're the only color

pictures known of that tour. So she kind of yawning. She didn't know anything about mom and dad's

band days because they were kids then after all. And now they're driving kids to school and they're

making a living. But word got around that he had these pictures and eventually his kids are grown.

So he pulled out 12 of them and wrote captions with them and he sent them to the families of the

deceased band players. Buddy Holly, Richie Valens, and the big bopper, J.P. Richardson.

And asked if he could have their permission to distribute these. Maybe make a few dollars on

them for his trouble but distribute them if people wanted them. He would not do it if those families

didn't consent. They all did. He sent a load of them to them. But he got a call in this lady who

wrote us. They got a call from Maria Elena, Buddy Holly's widow 20 years later in 1979.

Thank you for the photos. Before Buddy went on that tour, I bought him some mascots. I never knew

if you wore them until I saw your picture. Oh, man, that's great. That is just that's amazing

that she's got the photo of the mascot that she bought for him and never knew if he ever wore it.

He's wearing them. You know, you also have a picture here of Deon from Deon of the Bill Mods. He

did not take the plane ride. He took the bus ride. Yeah. And same thing with Wail and Jennings.

Yeah. Wail and Jennings did a coin flip with a big bopper. And the big bopper had the flu coming

up. Yeah. Wail and lost. And the big bopper got in the seat in the airplane. Wail and actually won.

Yeah. Wail and he out. There you go. He lost a coin flip. Frankie Sardo is here. He was a throwing.

He's actually very interesting. He had one hit. It was called Fake Out. But he was a comedian with

his brother in the Catskills. And they just threw him in on the tour. He was a paratrooper in

Korea. He's back in the late 1950s. He was just a little older than Buddy and some of these

guys. But if you look up Frankie Sardo S-R-D-O online, he tells the story about leaving Green Bay

on a traveling overland or excuse me. Yeah. Leaving Green Bay heading for Clear Lake, Iowa,

they get there. Now they're going on to the next tour. Buddy gets in a plane. And these guys

are traveling to the next stop on their bus. They get there and ask for Richie Valin's room.

They said you didn't hear. Well, the plane was supposed to be there far ahead of the bus.

And the guys on the bus had never heard the news until they walked into the hotel looking for

their friends. And now what do you do? You've got all these dates in front of you. It was very

interesting, Frankie Sardo's story. And he was really a throwing. And he says it. I was just,

I had one song. Here I am with Buddy Holly. He's got five records out. I was nothing. But he was

part of it all. And he didn't. He refused interviews for decades until finally he sat for one.

And it's very interesting. So my wife and I, a couple of years back, we went on a lot of road trips.

We took one to Iowa, went to fielded dreams. And we also went to Clear Lake to go to the surf ballroom,

which it's, it looks like it did back on the day in 1959 when the winter tour went. It looks

just like it. I mean, nothing's changed. They kept it intact. They do weddings there now. They

do a whole bunch of other things. They have concerts. Big Bobber junior was there the weekend. We,

we drove by. But we were there in the, in the surf ballroom. We heard these two people talking about

the crash site. It's on 115th and go. So let's go out there. And it's in rural,

Clear Lake is a rural place. There's just nothing but farmland. So we go out there. We found

the corner. Now they have a big set of buddy, Holly glasses on that intersection. But it wasn't,

they weren't there. Well, we were there. So you have to walk into a farmer's field. And the farmer

knows people do what they have permission to do. It's actually going through a corn field. We were

there. It was muddy. And I got to tell you I was sinking in the mud. I told my wife, you stay in

the car. Let me go out there first. So I'm walking. It's about a quarter mile in. And she calls me

on my phone. Three guys just said, I've got out of a car. They're following you. I said, well,

stay in the car. Then I'm going to follow them. So I get out to the site. There's a clearing.

And there's three stainless steel records there to commemorate the three people. And the pilot,

of course, Roger Peterson, who also passed away in the crash. And that is the exact site where

the plane went down right against that fence. The three guys show up. My wife thinks of it to

kill me. Turns out they were pharmacists. And they went for the, they were going to the big

Barbara junior show that night. They forgot their camera. So they said, can you take a picture of

us in front of the three stainless steel records I did. And I sent them the pictures and they set

me an ice gift, but just forgot their camera with them. They left it in the car. So to go there,

and you're on the site, this is the site that gave the music down. You're standing there in the mud

right in front of this site. And in the surf ballroom, actually sell the gruesome pictures

of the plane crash. We can see the bodies there. It's, it's, you know, not fun to look at.

But that's the day the music died. And this is a great story. So this is historic. These were

the last photos of JP Richards and the Big Bopper, Richie Valens, who's on the drum set,

and Buddy Holly. And the last color photos that exist. Wow. What a great story. It's an

our Wisconsin magazine. How do you get Wisconsin, our Wisconsin magazine?

Okay. So you can get a subscription or you can get a single issue. If you want to give it a

try with a single issue, they're, you can pick up just one. And that's at 715-543-2311.

Do they sell it to Barnes and Noble? No, they're not in Barnes and Noble. We had been on the

newsstand, but we're not on the newsstand anymore. Okay. I forget the single issue. You got to

get the full subscription. Every two months, you're going to live. Here's your number for the full

subscription. 877-717-8925. To make it easy, what's the website? So people can go to and

go get the phone numbers out there. Sure. The website is our Wisconsin magmag.com.

Couldn't go for the full Azean on there, right? You had to go for the full one. Okay. I love

talking to you, Frank. We just, we just did the, the tip of the iceberg, no pun intended,

we're talking about those ships. The tip of the iceberg in the magazine, the stories, the contests,

the recipes. It's great. Even the ads are great. You guys do a great job on the ads as well.

And Tige Valentine's, you name it. We're, we're, we're full on winter and it'll warm me up.

You do a great job, my friend. This is a service to the people of Wisconsin. Thank you very

much, Mike Bino. I'll talk to you in two months, okay? Okay. Thank you, Mike Bino. Our Wisconsin

magazine. I love it.