Help us smile and wake up to the Beatles in the morning.
The White Album Oblity Oblida.
Love it.
Becoming Sunday Today Gorges with a high near 45.
A beautiful day on Thanksgiving Sunday with a high near 44 degrees.
It's 7 0 7 at WRJN.
I'm Don Rosen.
I want to thank you for joining us here.
We're going to celebrate our beautiful state.
Our Wisconsin with Mike Pino, who is the founder and the editor of Our Wisconsin Magazine.
And Mike, thank you very much for being with us.
I do appreciate it.
Hey, thanks for the invite, Don.
Looking forward to it.
Well, you know, I have to.
It's it's a Wisconsin publication, which is, you know, beautiful to begin with.
But it celebrates the entire state.
And I think you were telling me that you'd like to see more.
articles about southeastern Wisconsin and southern Wisconsin right because a lot of your articles and not all of them but some of them are about the north area north woods and so forth which has been wonderful at the center of the state but you want to see more from the southeastern part of the state right
yeah the idea behind this magazine when we launched and launched it 12 years ago was to have it be largely written by its readers good ideas
Everybody has ideas, and good ideas can come from anywhere.
We try to represent all corners of the state.
As you said, up north is beautiful in Wisconsin.
I'm sitting in the middle of it here in our offices in Manitowish Waters.
But down in the southern part of the state, where I lived quite a while, there's some beautiful country, too.
And I think it's a little bit up
underrepresented historically compared with the the the pine trees on the north and it's our mission to get wonderful entertaining stories uh... human stories uh... people stories uh... from all corners of the state we celebrate uh... the best parts of the state and really the best parts of the state are within the the minds and hearts uh... of the people who live here so yes we're
all ideas welcome for stories and it starts with a letter just uh... just a letter uh... not pretty writing express it to us let us know and uh... we can stand off uh... little bit of rough corners here in there that's what the editors are for and help folks tell their story and so far for the last twelve years it seems to have worked
the comedy in here is kind of nice too there are a lot of games and there's a lot of uh... comedy cartoons
The one that gets me is, and this is like from Highlights Magazine, but I'm an adult and I love doing it.
You know, what's different?
Two photos, 10 things that are different.
And I'm sitting there saying, wait a second here.
You know something.
Yes, find the 10 differences in the two cartoon panel sketches.
And every once in a while when you're putting it, you're putting the magazine together,
Here and there, you can have a little survey by withholding something, one issue, you know, and then coming back with it, the next issue.
And if you hear the sound of one hand clapping, well, maybe people don't miss it.
Maybe you should go to something different.
Well, we held cartoon capers, the puzzle you're talking about, find the 10 differences.
And I, we started, the phone started ringing in here and people weren't happy.
i went to church on a sunday morning up here in the in the north woods and there is a uh... smiling cheerful fellow veteran nice guy uh... old john uh... and he's a he always comes up with a with with happy comment or a joke he walks up to me with a stern look on his face from the marine corps and he says you you you help them with the cartoon capers as it well john we held him it will
if you don't have that i'm not subscribing that's the first thing i do when i open up that magazine we we we try to inject some fun with some of these and people uh... people are having fun by all accounts
and they're all clean cartoons in here too don't worry about that
that's right if if you can get you can leave it out on uh... on the uh... coffee table for when the grandkids come over when or when the minister is coming over for
Sunday supper.
Now, I told you what I do, the first thing is, and we'll talk about this later on.
I look for the W's, we'll explain that.
What I like about the stories when you put them in here, there's always a small map of the state of Wisconsin with a red dot to show you exactly what you're talking about.
So if you say a town in here, for example, I'm trying to look for the name of the town in here, it's in Langley, uh, Langley, what's it?
Langley, how do you say that?
Langley County?
Langley County?
Yeah, Langley County.
I don't know where it is.
I'm not from Wisconsin originally.
I moved here in 1980, which is long, I should know more about it.
But there's a red dot on the map of Wisconsin in the article, and it shows you exactly where it is.
And this is interesting.
It's about sled dogs.
What do you do with them when you don't have any snow?
And there's a great article here.
The guy's got, it looks like he's in the I did a rod, except he's got wheels instead of, you know, skis on the sled.
and he's got his dogs and they they pull them along like they're sled dogs because you don't always get snow and if you don't get them you know those dogs love doing that
the other are they go ahead they they they they howl they go crazy the sled dog they can't wait to get in a harness and pull that's up near deerbrook in landlade county which is up near antigo and uh to train their dogs they go on dry land and uh they have looks
looks like even bicycle wheels it's a little sulkier asserted and
that's what it looks like
i call it and these to train the dogs when it's not too hot they need cool weather uh... get out there when there's no snow and get them in condition because uh... uh... here come the uh... the sled dog races uh... january there's a number of mobile bayfield a few different places around the state where uh... they they run the sled dogs
and i was in the alaska
once, and we were in, you know, or Anchorage, I think, and they were saying, this is where the idea to ride.
Dog race starts right at this corner, right here.
And here's something a lot of people don't know.
They start the race there, then they stop at a few blocks away, and they take the dogs in a, you know, SUV or whatever, and they take them to the real snow fields.
So you see it start, but they can't race them through downtown Anchorage.
I mean, there's no snow on the streets.
because they plow it.
So they actually load them up in a truck or whatever, and they bring them to the real snow fields, and that's where the idea to ride runs.
That's one of those things that maybe I shouldn't have ever known, you know, kind of burst the bubble.
There was an article in here I really loved, and it's about case tractors.
Now, case tractors, that's Racine Case Company, right here, that's where they make them.
And they've made them for a long time here.
And this family owns case tractors.
As a matter of fact,
They're born as 119 years old.
So is my house, by the way.
But they have old case tractors here that they take care of.
And it looks like some of them are really restored to their original condition.
And they don't look like an old couple.
They look like a very young couple in the picture.
And that's a very good story.
I enjoyed reading it about people who take care of their tractors and so forth.
Excellent story.
Now, where'd you get that one from?
It's by Linda Myers of Chilton.
Did she submit that?
Yeah, so the old iron subculture in the state is alive and well, and that's what these enthusiasts call their crap, their hobby.
They'll find an old tractor somewhere and give it new life by sourcing spare parts, sourcing new parts.
working with fabricators to create new parts, and they'll put these things together and spiff them up to the point where they could be running parades.
So you're talking about a story where a young couple, and this isn't a seasoned farmer who worked with these old tractors in the 40s, 50s, what have you, this young couple who spotted in a barn, a neighbor's barn,
A tractor off in the corner, and they were emptying out this barn.
What's this all about?
They pulled it out.
Well, they found the story behind it.
They heard the story about the gentleman who used this tractor and kept it with the thought of someday fixing it up and shining it up and doing what I just described.
Never happened.
So there was a little bit of interest perked in this young couple.
They weren't working in the muddy fields with these things, like I mentioned.
Brought it home, stripped it down, sandblasted it.
They put it back together, shiny new.
That's not a real unusual story.
They've got it spiffed up real nice.
But they had a metal plaque made and put into the side of the tractor honoring this man who bought it new.
long, long ago, ran it for a lifetime on the family farm.
And it was really a tribute to him and all that work and a nod to the past, long before they were born.
But finding those kind of heartfelt stories about honoring people, honoring ancestors, honoring your neighbors around you that built the area.
That's kind of cool when you can run into it.
It gets to the innate goodness within people.
That just came from the heart.
You're going to make me cry if you go on any further.
I mean, really, when I read it, I wasn't going to cry the way you're telling it.
Then you have, I'm going to just thumb through the magazine here because people have to know what's in here, dog tales, where people get to tell stories about their pets.
And everybody's got a pet story.
I don't care if you own a hamster.
Everybody's got a pet story.
A lot of family farm stories in here as well.
Then there's some histories.
I saw it deeply rooted in the family farm.
But the one here, a fight for the flight.
And these are stories about World War II vets, Korean War vets, people that flew and defended our country.
It's really neat to have them in here there.
You know why cuz it makes an historical record that will always be here
Well, the interesting thing about that story and anybody who's flown in out of or into General Mitchell Field in Milwaukee Would would relate to this out right in front of right the airport.
They got the
plane on a
pedestal.
Yeah,
it's a yes, it's a
That's called a Mitchell Bomber and that's a B-25 Mitchell.
It's
right out front.
It's been there since the 50s and it's this airplane is the only one, I believe it's the only one in the history of American service that was named after a person.
Okay, that's General Billy Mitchell.
who was a World War One veteran.
Hey, Mike, hold it right there.
I've got a hard break here.
Hold on.
Mike Bino from Our Wisconsin Magazine does hear.
We've got so much to talk about.
We've got a hard break here.
We'll be right back and we'll continue the story about the Mitchell airplane you find out right outside, right outside Mitchell Field.
Name for Billy Mitchell.
Gary Cooper played him in the movies.
We're coming up.
Don't move.
It's WRJN Radio on your Wednesday morning.
Philadelphia Freedom, Elton John.
A lot of people think because it came out in 1976, it was about the bicentennial.
It wasn't.
It was about his friend Billy Jean King, who had a world team tennis team called the Philadelphia Freedom.
That's what he meant by it, but nobody knows that.
And I think he's happy with any way you feel about it.
Mike Bino, the founder and editor of Our Wisconsin Magazine is our guest here at WRJM this morning at 7.21.
And Mike, we were talking about that plane that's outside Mitchell Field.
You can't miss it, because when you go in, it's sitting on a pedestal.
And you said it's the Mitchell Barmer.
And it's the only one named for an actual person, right?
Right, the B-25, only US military aircraft that's ever been named for an individual.
And that, of course, was General Billy Mitchell.
The Mitchell family, the name is all over Milwaukee.
early politicians uh... there's michael park there the the domes there there's uh... michael avenue uh... so billy mitchell was a world war one uh... veteran he believed in air power in the in the days of uh... uh... by planes uh... he went to fray he was in france and uh... lose some reconnaissance missions uh... along with uh... the french uh... flyers
uh... he became a big proponent of air power and at the time uh... uh... in the in the nineteen twenties and thirties uh... it was all about battleships and he was predicting uh... air power coming on and actually supremacy uh... and interestingly he died nineteen thirty six uh... he uh... of influenza he predicted the
Pearl Harbor invasion that started World War two in 1941 He predicted it would happen right there He was pressioned in that regard.
He's considered the father of the US Air Force and he is he's from good old, Wisconsin and the airport there is named after him and We mentioned the B-25 bomber that was used in World War two and
and had played a medium-sized bomber, played a very big role in the war against Japan, the fight in the Pacific.
So yeah, this is a straight history story.
We put it, it came in from somebody who had an idea for us and we wanted to get it in in time for Veterans Day and sure enough, it's in there.
My dad was a Navy tail gunner for four years during World War II.
He was in a PBY plane, but he said,
For four years, I saw the war going backwards.
He said, I never knew what was ahead of us.
I saw what was behind us, though, four years sitting in a turret.
Can't imagine that, but that's what he did.
Your father did that?
Yep, he was a Navy tail gunner.
He got two distinguished flying cross medals, three commendations from the secretary of the Navy, Forestall at the time, who later had the aircraft carrier, Forestall named after him.
Yep, Navy tail gunner, four years started when he was 17 years old, went into the Navy after World War, excuse me, after the bombing of Pearl Harbor.
That December, he went right in from high school and served four years till the end.
He had fought in the Pacific Theater in World War II.
The PBY was sub-hunter, if I'm not mistaken, right?
I don't know much about it.
I have the picture of it.
He has a picture of his plane, but he's in the US Navy Memorial in Washington, DC.
They had a special...
presentation now keep in mind he was 17 when he joined so most of his flight crew they're gone he's like the last room he was the last remaining guy so he went there they have a picture of him and I took a photo of him in front of his picture they're on some kind of island in the South Pacific somewhere and they're all gathered around the plane all with their shirts off and everything because it was probably 300 degrees out there and they took a picture so he's in the US Navy Memorial in Washington it's a rotating
Exhibit, but he was in there.
So we took a picture of here's an old man in his 80s in front of a picture when he was 17 or 18 years old He really was something so Anyway, you know who started the US Navy Memorial in Washington DC a lot of people don't know this it was started by a guy named Bernard Schwartz Whose acting name was Tony Curtis?
He started the US Navy Memorial with his good friend Ed Asner and there's a plaque on the wall the US Navy Memorial the museum there and it says
dedicated to our founder, Bernard Schwartz, Tony Curtis, and Ed Asner.
Who would have thunk it?
Tony Curtis started the whole thing.
He said there was no museum set up for the Navy in Washington.
So it's right across from the U.S.
Mint.
And in there is also the Marines, because the Marines are part of the Navy.
And so the Marines also have a part of the building as well.
So back to the magazine.
I love the recipes.
They look so good, except I would never eat whitefish livers if you paid me.
But it looks so...
picture of it is so enticing.
But I still wouldn't
eat it.
Well, you know, when you've got lakes superior to the north and you've got Lake Michigan to the east, a lot of coastline in Wisconsin, and there's historically been some pretty good seafood.
The white fish are native to the Great Lakes, and they
They live in that cold, deep water, and they've been harvested commercially for, since time immemorial, going back to the Native Americans.
And whitefish livers, okay.
That's considered a delicacy in Bayfield, Wisconsin.
For the longest time, a place called Maggie's served whitefish livers, almost like an appetizer.
They have a mild flavor.
They're milder than chicken liver.
and they'd saute them in a little bit of butter, maybe some breadcrumbs, and they'd serve them as an appetizer.
They'd serve them on pizzas.
It's something either you love or you turn up your nose to, and a lot of people do love them.
Dore County is another place where you can find whitefish livers.
I know.
I eat liver once in my entire life.
I was at Hofstra University where I went to college.
I thought it was steak in the cafeteria.
I said, I'll take that steak.
It was liver.
And I should have known better because of the way it cut with a knife.
And I took one bite and I had to throw it out.
I could only like it.
No, it wasn't bad, but now I knew what it was.
Oh, got it.
Okay.
I said, is
this steak?
And she goes, no, it's liver.
Oh, she didn't tell me.
I probably would have eaten it, but now it was already in my head.
You have another article in here.
By the way, I love the articles that reminisce about.
people who are older now in their youth.
I love when they reminisce about some of the articles, some of their lives in here.
I want to, I'm going to have to hold you over for another half hour because there's too much to talk about in here.
The children, I love the pictures of children in Wisconsin, window on Wisconsin, favorite photos shared by readers.
Most of the time they have children in the pictures, which is kind of nice.
Well, you just touched on a lot of what we do.
You mentioned nostalgia articles.
I remember when.
So we have a lot of first person stories about people who remembered growing up in the Depression, remember when electricity finally came into people's homes.
Now people are waiting for high-speed broadband.
It's somewhat the same, you know, going back to the early days of the 30s.
These nostalgia stories are always told with rose-colored glasses because it takes about 50 years for people to forget about the negative things that we've found and start talking about
Good memories and we talked we just mentioned World War two.
We just I just mentioned the depression.
Hey some negative times Yeah, sure, but hold on my back
Mike hold on a second another one of those hard breaks Hold on a second.
That's the brakes We've got so much to talk about Mike Bino founder and editor of our Wisconsin magazine We're gonna tell you how you can subscribe to this like I do
I've been getting it for years.
I love this magazine.
We can't wait for it to come every, uh, every two months.
Good morning, 734, I think it's 735 now, 25 minutes before eight o'clock at WRJN.
Well, not becoming sunny, it is sunny.
45 degrees now, looking for a nice Thanksgiving, a nice Friday, and relatively nice weekend, not too bad.
Mike Vino, who is the founder and editor of Our Wisconsin Magazine, is joining me this morning.
I'm Don Rosen, I want to thank you for being here at WRJN.
Mike, we were talking just before the break, and it's so true, when people become nostalgic, they look back,
And they don't remember the toughness of the times.
They only remember the good part of the times.
That's part of nostalgia, I guess.
You never hear people griping about, oh, we had nothing to eat during those days.
It was terrible.
There were bugs everywhere.
They say, oh, we had family togetherness.
And we all took care of one another.
And we always had food to eat.
They think of the good times.
That is so true, though.
And we came together and pulled together as a family, as a country, as a community.
and got through the tough times.
So yes, we have plenty of nostalgia stories in our Wisconsin magazine, shared by people right from the heart.
This is what happened to me, our family, and we're sharing it with you here today.
It's also a present day magazine.
You mentioned, you know, that's the nostalgia.
That's the older segment in the audience.
We also have bright color
photography window on wisconsin is our two-page section where readers share color photos not pictures in the past uh... showing the energy the vibrancy the life in the state of wisconsin and i'm looking through a couple of them here you mentioned children children at play in the pumpkin patch we've got uh... uh... a child uh... here with probably a grandfather in the new cap we've got a campfire alongside a lake lots of fall foliage
lady here's proud of her bumper crop of mushroom she's harvested smiling uh... activity that's that's the idea behind the magazine um... positive stories but it's also uh... the vibrancy and and and what life is like in such a beautiful places wisconsin i mean we talk about pictures in here how can you miss with a place as pretty as wisconsin
now that here's something to find in magazines anymore
a gatefold, a gatefold thing in the middle of the magazine, and you have a gatefold in here.
It's
three pages more here.
You understand printing.
People call those foldouts.
Wow.
So yes, we have a pantographic three-page picture, and that anchors our photo essay in the center of the magazine.
uh... i keep talking about the readers providing material and that's true it's it's it's supposed to be about neighbors uh... people a lot like you uh... we do rely on professionals for uh... the photography in the display positions which is to save the covers and our photo essay in the center and that three-page gate for the panic panagraphic uh... wide horizontal look at some of the beauty of wisconsin
We've got about fifty of these different photographer contributors that submit for each issue seasonally.
And we're talking about the fall magazine right here.
Our winter one is coming up pretty quick.
But it's a joy to see some of what these people, they go out and they hit the roads and they look and they find such interesting back roads gems.
that they share in between the covers.
And again, for me, here is the editor.
It's educational.
You learn so much.
You learn so much, and that's what makes this fun.
I'm looking at some of the pictures.
I'm putting them right into my eye.
The color photography is so clear, in the distance, you can see the blades of grass.
That's how distinct this color photography is.
Now, I want to talk about two things before.
We wind up the hour, so I'm going to get him in now.
The High Gloss Magazine.
When I say High Gloss, you'll know what I mean when you see it.
It's on great paper stock.
And when I say High Gloss, it's shiny.
It's a gloss magazine.
What made you go with the High Gloss?
It's got to be expensive to make this magazine.
It can't be cheap.
Well, thank you, Don.
Yeah.
We try to do things backwards here.
We try to do things different to be different Different in the market and unfortunately a lot of magazines print ink on paper Pub publications are going away and it pains me to see that and on their way out they tend to get a little bit cheaper in and in paper quality And it's it's hard to watch
We take it the opposite direction and we have heavy paper.
You can't read through it.
You don't see anything bleeding through when you hold it, hold it one page up.
The covers are even heavier yet.
There is a UV ultraviolet coating on that cover to give it a little bit of gloss and make it shine.
Interestingly, when we launched the magazine,
We went to the Milwaukee Sports Show as we had had a lot of extra copies and took a booth and thought we'd hand some samples out and this goes back to 2013.
In West Alice and we're there handing out free samples to people and income for fellas wearing coveralls, bright blue coveralls and they came in.
Well, who were they?
They said, hello, we're your press men from Quad Graphics in West Dallas, and we just wanted to stop by today and thank you for giving us good paper to work with.
Aw, that's great.
It was, and we were a new magazine, and it's a nice touch on their part, but...
When you have these presses in paper and is flying through at about a hundred miles an hour, if you have very, very thin bathroom tissue you're printing on, it breaks down.
These fellows have no end of fighting when they have very thin paper to work with.
You give them something with a little meat and a little bulk.
They appreciate it, but you know what?
The readers appreciate it too because there's some tactile sense of value.
when you get that thing in your hands.
The magazine sells itself, really, when you put one in people's hands.
And the ink never comes off on your fingers.
No,
that won't happen.
You know, the ads in here are worth reading because it gives you ideas of where to travel in Wisconsin just by reading the ads.
I see one in here for a restaurant we actually went to, Fat Little Gretchen's.
A little Fat Gretchen's, rather.
It's a restaurant up in Wapaka.
We were coming home from
Somewhere and we stopped off to eat in this town and little fat Gretchens.
I said boy with a name like that.
We've got to eat there And we did it was very it's a little like diner luncheon at type set up But they had great food and I see the ad in here for little fat Gretchens in Wapaka,
but the ad your package The the the advertise we we go thin on ads in here Most magazines you generally go about 60% ads we try to keep it to
no more than twenty five percent sometimes less and that's to give the readers a whole bunch of good reading but you're what they will tell us is we love to read these ads because they okay you just mentioned it's it's a restaurant in the middle of a small town in wisconsin uh... where
People flock to it once they hear about it, and this was a tip from a reader, by the way, a little fat Gretchen, a woman up here in Preskyle, Wisconsin, which is even smaller than Wapaka, stopped through there and she gave us a heads up on it.
Well, they're advertising.
Nearly all of the stories we put in here are about people, people of Wisconsin.
but the ads play a role in a function because they show you the play at uh... places to go to hit away little places to visit all around the state and we do it with a light hand and some there is some there's some larger advertisers uh... like bearer something that uh... and that's uh... that's all well and good stuff but still was
constant but still wisconsin based robert
wilson based for sure and uh... you need some but beard bonds in your portfolio
But small little cafes, mom and pop places, that's what we're all about here.
And people thank us for that.
By the way, speaking of a Baird, downtown Milwaukee, the US Bank building, that's that tallest building in downtown Milwaukee, now has Baird instead of US Bank on it.
They took the sign down.
Yeah, it's now says Baird across the top of that building, the tallest building
in the world.
Wisconsin Company, gotta love it.
Yeah, I have two friends there that work there.
One is an Elvis impersonator, Mike Bishop.
He's worked there for years and years and years.
And on weekends, he does Elvis shows.
He's really good at it, too.
He's got it down pat.
And I have so many friends who, two of my best friends work there at Robert W. Baird.
Let's talk about this contest since I love the ads so much.
And you know, you're right, the ads do give
An idea said, gee, when we travel, let's stop there.
Because the ads make it so appealing to stop there.
Now, you do something which is kind of a great thing to get your advertisers noticed.
You put little stylized W's in three of the ads every issue.
And they're just plopped in there.
They're not too hidden.
In other words, I don't put a black W on a black background.
You could see it if you look for it.
Sometimes a little tricky my wife once we couldn't find the third one We had to turn the magazine upside down and she found it.
She said if you're not looking at the head You can actually see it stick out.
So we tried it the normal way We both couldn't find the third one now.
I'm pretty good at it But if you find the W you send all three W's in to the to the magazine on a piece of paper
and that you do drawings for the prices from the advertisers.
So you can actually win gift certificates, whether it be to Culver's or a shop up in Manitowoc or whatever.
You can get nice prices and you give away a lot of them every month, not just one.
How many winners do you pick?
It's a page load of them in here.
Yeah, about 40, 40 some winners.
uh... of a prize uh... of different prizes uh... roughly a hundred dollars in value uh... that dealing with the product or services of the advertisers uh... so you're here to describe it or where's the w contest and uh... it as you enter after you find the three w's we've hidden in the ads uh...
you send in as you mentioned uh... yet your your entry which is really just a note saying that piece of paper three pages we found him you are one of about thirteen thousand households that participates in this every time so think about that now you've got we have a hundred thousand readers of the magazine and thirteen thousand of them take the time
13% of the readership take the time to scour every single page turn the magazine upside down Find those three write them down on a piece of paper so we can throw it in our cracker barrel for the drawing no email here and at least for the contest and You send those in okay stick a stamp on it put it in and then wait for the drawing and 13 13,000 people are so into it
They pour that amount of time into this contest.
Everybody likes to win something, don't they?
And yeah, there was one woman, this is kind of typical, a younger lady, by that I mean probably someone in her fifties, told us
My mother and I race each other, we time each other to see who can find the W's.
They live in different, who can find them first.
They live in different towns and so she, she and her mother get on the phone and they talk about it and they see, you know, a quick call when they find, they find the W's.
Well, Mom, who is probably in her 80s or something, Mom.
Didn't get her magazine in the mail on the accustomed day at six six issues a year She's yeah, she knows just just about time that's gonna land there and mom didn't get her issue and her daughter meanwhile got it and Within a couple days, you know mom did get her magazine But she didn't know when it would come and she went to bed that night and she had a nightmare
that her magazine wasn't coming her subscription was expired and she couldn't play the game anymore and these are the kind of stories we hear from readers all the time and why do we put it in there to inject a little bit of fun in the magazine really and
People get into this thing.
They
really do.
Hold on just a second.
Do a hard break here.
We're going to talk about the time also that you missed one of the W's.
Thanks a lot.
Hold on.
But you only did it once in 12 years, so that's not bad.
And also another contest you have in here.
Then we'll tell you how you can subscribe to Our Wisconsin Magazine.
Mike Bino, founder and editor of Our Wisconsin.
It's a great magazine.
749 at WRJN Radio.
7.51 at WRJN Radio, looking for sunshine all day today with a high near 45, tomorrow's sunny.
Highs near 44, sunny on Friday too with a high near 35, a nice weekend.
Just cloudy on Saturday, maybe some snow showers on Sunday.
It's 7.51, I'm Don Rose of Mike Vino, the editor and founder of our Wisconsin magazine as our guest this hour.
And we were talking about one of the contests in the magazine,
It's you got to find the three W's and the price is really nice.
And just to show there on the up and up, you actually publish, excuse me, you actually publish the winners and what towns they're from and what prices they win.
So we all know you actually gave it away, which, you know, a lot of contests, you're never quite sure if they give it away.
You obviously do.
You publish the winner's name.
But, and I was part of this.
There was one time in 12 years,
where there were only two W's.
What happened there?
Okay, this is... Don't
you love it when I bring up the mistakes?
Yes, thank you.
This is one of the... I still have nightmares about it.
Yes, from time to time, we do make a mistake in the magazine.
And not often, not often, we got a lot of good folks here, good at what they do, but we have to prove ourselves human.
And, oh boy,
did we do it this time so yes we had three w's in the magazine uh... in the ads and challenge uh... the readers to find them people started calling in one day when we did one of these and the by the way yeah we've done sixty seven different issues now in the in the twelve years we've been cooking uh... but one out of sixty seven wasn't quite there and we start getting phone calls uh... saying
Are you sure there's three?
Yeah, yeah, we're sure there's three.
We're sure there's three.
We know the answer.
We're sure there's three.
Another call, another call.
This is when we know, by the way, when the magazine's on the street, because we'll start getting phone calls about that contest within one day, okay?
So, are you sure?
And finally, one of the gals in the office looks, comes in.
Mike, uh-oh.
The W that was supposed to be on the Cedar Crest Ice Cream ad,
In there, I said, if that's true, that's the worst mistake we can make.
Okay, we started hearing from people, and the phone's ringing.
We heard from a ham radio operator in Nicosia named Edner or something, and all over the Midwest talking, you know, telling about emergencies, they get to know each other, they're chatting.
We're all talking about where's that missing W. Across several Midwestern states, the people at the Rhinelander McDonald's who get together to find these things together, they're up in Arnst, the mini-Martin Winniconny, they're up in Arnst.
Oh no, we missed one in the printing process.
So what do we do?
Well, first we fess up and tell everybody, you can get in with two, you can get in with two, just keep sending us and tell all your friends.
the lady in the coups that got on on on the horn who got on here for us and and put the word out we we put the word out how and then just to make it a little bit that little bit sweeter for people who were were wondering about this uh... we added five more culver's prizes here with your worth of culver's cost that's correct when they're all going for yeah and uh... but to this day the gift that keeps giving
Five, six years later, whenever there's a hard one, we get phone calls.
Are you sure?
You're known for that, you know.
I did that.
I called up one time and he said, are you sure?
She said, yes, we're sure.
I
thought I recognized your voice.
Hey, I want to make sure I get this in here.
How do you subscribe to our Wisconsin magazine?
Simple.
I'll give you a phone number.
The toll-free number to call is 877.
717-8925.
Give it
one more time.
877-717-8925.
I'm going to
write that down just to make sure.
And in the remaining minutes or so here, you do have another contest in here.
This is for a teardrop camper.
Oh, yeah.
And you plant a key somewhere in a state park or a public park.
And I see here Kenosha still open.
We can still look in the public parks in Kenosha for that key.
Each issue, you blot out more of the counties on the state of Wisconsin.
So we got a few blue ones left, including Kenosha.
So you never
know.
Yes, sir.
We hired a key that's a $6,000 teardrop trailer custom built for our Wisconsin.
And issue by issue, we narrow the search area by 10 counties and we give more clues.
The clues are reprieved in every issue.
We're getting down to, we're down to about 12 counties.
So no better time to get out there and try to win a trailer.
I don't see any snow up here and I'm in far northern Wisconsin.
So get out there and hunt.
We've given away two cars, a couple of boats to other of these campers.
People have fun and they pick up litter in the park.
We
went to the Kenosha, excuse me, the Racine one.
We're looking under tables.
I said, I don't think they hide it in the bathroom.
Let's check anyway.
You never know.
Hey, Mike Vino, who is the founder and the editor of Our Wisconsin Magazine.
It's about people, life, and the stories about Wisconsin in a high gloss magazine.
I think once you get a copy in your hands, you get them on always keep a copy around the house.
It's a wonderful magazine.
You're doing a wonderful thing here for Wisconsin.
And I don't know any other states that have this kind of magazine out there.
So a blessing to you and your staff for keeping it going.
I want you to have a wonderful Thanksgiving, you and your family.
And I got to bring you back next, the new issues coming at December, January.
I'll have you back again, Mike.
Okay.
Was that all right?
Thanks so much, Don.
Happy Thanksgiving to you and your listeners
too.
Okay.
I'm going to have you back here because
We want to touch upon the new issue when it comes out, so people can see exactly what they have to look forward to when they get the magazine.
Again, the phone number two, subscribe is 877-717-8925.
I have that right?
You do.
Okay.
Mike, thanks for getting up so early in the morning and being with us.
I do appreciate it, my friend.
Thank you, and you will be back when the next issue comes out, all right?
Can't wait.
Thanks, Don.
Thank you, Mike.
Mike Bino from Our Wisconsin Magazine.
I love this magazine.
We've been getting it for years.
And it's all about Wisconsin.
They even had an issue there.
I think we're talking about Essie Johnson.
So they do hit upon Southeast Wisconsin in that magazine.
Interesting things.
The pictures are fantastic.
The articles that people submit are just wonderful.
They make you feel good.
It's a real feel good magazine.
All right, it's 7.58.
I'm Don Rosen.
Happy Thanksgiving tomorrow.
I will be here with David Mack.
He's going to be my live in studio guest.
We're not recorded on Thanksgiving.
We actually show up for work.
So we'll be here.
All right.
You can have a beautiful Thanksgiving, weather wise, Sunday with a high deer, 44 tomorrow.
Okay.
You're at WRGN radio, 1400 a.m.
99.1 FM, 98.1 FM, 99.9 FM.
Is it right?
Yeah.
98.1 FM.
It's 7.59.
Enjoy your day.