Updated Visual Identities For Wisconsin Rapids Local Radio Stations WFHR and WIRI

August 22, 2023 4:40 PM CDT

Wisconsin Rapids, WI – WFHR Locally Grown Radio 97.5 FM and 1320 AM and WIRI Wiscountry 105.5 FM are thrilled to announce our exciting visual rebranding initiative for our two hometown radio stations. This strategic rebranding effort reflects our commitment to evolving and connecting with our listeners in unique ways while maintaining the cherished traditions that have made the stations an integral part of the Wisconsin Rapids community.

With an unwavering dedication to inform, delight and entertain, WFHR’s local programming has been a Wisconsin Rapids staple for 80 years. WIRI became a sibling station in the last 15 years. As part of our ongoing commitment to providing exceptional content and experiences, the visual update is an effort to make sure we look as good as we sound.

We invite all of our valued listeners, supporters, and partners to join us in celebrating this exciting rebranding journey. The new visual identities reflect the essence of WIRI and WFHR, combining the past, present and future to create a fresh, invigorated, and captivating experience for everyone.

About WIRI:
WIRI Wiscountry 105.5FM became WFHR’s sibling station in 2008 and began broadcasting country music in 2021. Playing country legends 24/7 for our dedicated listeners it has become a hometown favorite ever since. With a legacy of community engagement and commitment to quality content, WIRI is excited to update its look, while keeping some of its most beloved elements.

About WFHR:
For 80 years, WFHR Locally Grown Radio has been a trusted source of local programming, and entertainment for the residents of Wisconsin Rapids. The station’s rebranding initiative is a testament to its dedication to staying authentic to its location and relevant in an ever-evolving media landscape.

Both stations were purchased by Civic Media on August 1, 2022.

Civic Media is dedicated to providing quality broadcast and digital hometown radio with a focus on local, regional, and state issues, covering the stories that are most relevant to the communities we serve. We believe radio plays a crucial role in our local communities, so we strive to provide programming that advances the understanding and engagement of our audience.