Categories
Uncategorized Blog

Racine Case Kicks Off Football Filled Weekend on WRJN

The #3 Seed Racine Case Eagles start the football weekend on WRJN with a WIAA Playoff battle against #2 seed Mukwonago.  We’ll have live coverage starting at 6:30 Friday night, with Dick Graceffa on the call.  Last week, WRJN listeners heard a classic when Case came back to beat Oconomowoc in the first round of the playoffs.  Listen live on the airwaves or find WRJN on the Civic Media app.

Keep the app handy for Saturday night football with the Wisconsin Badgers.  College football can be heard through the Civic Media app, with pre-game on WRJN starting at 4:30pm.  The Badgers look to bounce back with a Big Ten matchup in Iowa.

You can hear the Green Bay Packers only on the airwaves, 1400AM, 99.9FM in Racine, and 98.1FM in Kenosha. Pre-game for the contest with Detroit starts at 1pm, with Wayne, Larry, Kuhn, and the kick-off at 3:25.  After it’s over, stick around for the post-game show, which includes interviews from the podium and the players. Post game runs for roughly two hours after the game ends. 

Categories
Blog

It’s not “divisive” when calling out racism in political campaigns. It’s needed. Especially when it comes to Van Orden.

By Chad Holmes

This past weekend, like many of you, I tried to relax and get away from the work grind by getting in front of a television and watching some football. The Green Bay Packers on Sunday to be specific. However, with less than a month away from the election, it’s impossible to get away completely. Certainly when it comes to Congressman Derrick Van Orden.

Derrick Van Orden is not my congressman. I live in the 7th Congressional District, as does everyone who lives in Marathon County. My congressman (and I use the my very loosely) is Tom Tiffany. Derrick Van Orden represents the 3rd Congressional District. The reason why I have to sit through many Derrick Van Orden political commercials, and his oppenent Rebecca Cooke, is because the 3rd District has Portage and Wood County as part of it. The Stevens Point and Wisconsin Rapids media markets are served by TV stations out of Wausau. To get to voters in Point and Rapids the campaigns need to buy spots from Channels 7, 9, 12 and the FOX channel….what number that is I have no idea. So those of us in Marathon County and other counties not in the 3rd get to learn a lot about Van Orden and Cooke.

It wasn’t a surprise I saw many, many political spots when sitting down to watch the Packers face the Rams Sunday. It was expected. I have seen Derrick Van Orden’s “racial dog whistle” spots many times. Maybe I just saw it one time too many yesterday. Recently Van Order had a spot titled “One of Them.” It featured pics of the “liberal elite” such as President Biden, former Speaker Pelosi, Senate majority leader Schumer and California Governor Newsom. None mentioned by name. Then the spot claimed Cooke was “handpicked” to win back the House and “trusted to elect liberal heroes like Mandela Barnes.” Large photo Barnes. Looks darkened. Then they add another black face in House Minority leader Jeffries on the other side of Cooke to finish the spot with the words “she’s one of them.” Disgusting.

The latest Van Orden ad drops the white faces and focuses on linking Cooke strictly to Mandela Barnes. That’s the spot I kept seeing yesterday. It’s more “Us vs. Them”. The kind of stuff we saw over and over again in the 2022 Senate race between Barnes and Senator Ron Johnson. The biggest difference is in 2022 Johnson had the “sense” to let his 3rd party allies put out the most racist and disgusting of the ads, including darkening of the then-Lt. Governor’s picture. The Van Orden spots end with the words “I’m Derrick Van Orden and I approve this message.” Standing next to a bunch of old white guys who look like law enforcement. Nice little kicker there Derrick. He is trying to remind everyone he is “us” standing next to the white guys while Cooke is “them” pictured next to Barnes and Jeffries.

Van Orden isn’t the only GOP candidate ramping up the use of racial language. It goes right to the top. It was reported today that Donald Trump told right wing radio host Hugh Hewitt that you can tell whether migrants are predisposed to committing murder by “their genes.” “We got a lot of bad genes in our country right now,” Trump added. This is 2024. That’s the kind of thing said in the years post-Civic War. Pure racism.

We need stop seeing the media using terms like “sharpening attacks” and other passive language to avoid saying the truth: these are racist attacks on millions of our people. This is not a time to “both sides” what we are seeing and hearing everyday. Over and over again. Even when trying to get away from it all with a football game. It’s dangerous. It needs to stop but if it doesn’t stop it needs to be called what it is.

Categories
Blog

Trying to figure out Tommy Thompson

By Chad Holmes

There are many things in politics that make sense and those that don’t. Earlier this week Donald Trump became the first Republican nominee for President to campaign in Dane County since Bob Dole in 1996. Among the state GOP dignitaries who were there to show their support of the former President were former Governor Scott Walker and 2022 Republican gubernatorial nominee Tim Michels. Senator Ron Johnson is one of Trump’s biggest state supporters. None of those names are surprising. The one state GOP leader that still makes me shake my head for his support of Trump is former four-term Wisconsin Governor Tommy Thompson. Not only does Thompson support Trump but he was the lead speaker introducing Trump this week in Dane County. Tommy even laughed at the call (and insult) Trump gave when he called to tell Tommy to “get the hell off the stage.”

Why? I keep asking why and finding little in my search for answers. Just a couple of weeks ago Civic Media had plenty of coverage from the Cap Times Idea Fest in Madison. Leading political figures were among the many types of folks who spoke at the event. One of which was Tommy Thompson. After reading what he told the audience at Idea Fest I am more confused on why Thompson, at the age of 82, would make one of his last political battles a fight to get Donald Trump back into the White House. In fact, the reasons he put out at Idea Fest make absolutely no sense.

From a story at civicmedia.us that discussed Thompson’s appearance at Idea Fest: “he noted his support for Trump was in part a push to urge his own party to work across the aisle to tackle the serious problems facing Wisconsin and the United States as a whole.” What? If Thompson wants a leader who will urge the current MAGA Republican Party to work across the aisle that person wouldn’t be Donald Trump in any way, shape or form. It’s crazy to think that Trump will change who he is at this late point in his life.

Thompson also, as Civic Media noted in it’s story of the event appearance, “At various points in the evening, Thompson endorsed a range of ideas that might strike the uninitiated as out of character for a Republican.” Some of the ideas Thompson pushed would be laughed out of a MAGA Republican Party meeting. Thompson proposed converting a state prison into a university to give inmates a path to success after incarceration and hiring retired judges to re-try cases within the correctional system with the hope of reducing sentences and freeing people earlier. The GOP and it’s 3rd party allies are putting out disgusting commercials right here in central Wisconsin against 85th Assembly District Democratic nominee Yee Leng Xiong saying he wants to open up all the jailhouse doors to release dangerous criminals. If Yee Leng Xiong made the same proposal as Thompson (which is very much worth consideration) the Republican Party would be spending many thousands of dollars calling him “soft on crime.”

Thompson also finished with a very reasonable statement that would have no favor in Trump’s Republican Party: “There are good ideas from Democrats and good ideas from Republicans,” he said. “In this state and this country … I want you to work as hard as you possibly can for your candidate, Kamala. I’m going to work for my candidate, Donald Trump. But at the end I want to come together because this country has serious, serious problems and we cannot afford to continue to be so partisan and so political that we don’t talk to each other.”

I am still as confused as ever on why Donald Trump is Tommy Thompson’s candidate. Thompson has to know of Trump’s dictatorial tendencies, his racist history, his felony convictions and more. Is it a desperate attempt at relevance? I don’t know. However, I do know that Tommy Thompson has to be held to account for his work, his hard work, to put a dangerous demagogue back in office. Saying he worked with Democrats in the past doesn’t cut it. Thompson is putting party, and maybe himself, above country and it’s a disgrace that should stick to him now and forever.

Categories
Blog

Too much hubris, not enough humility in Wausau ballot drop box controversy.

By Chad Holmes

Throughout Tuesday, like any storm, the winds started to blow harder and harder. At first the thought was “did Mayor Diny really dress up as a DPW employee to move a ballot drop box on a Sunday?” Yep, it really happened and there were pictures and video to prove it. On the surface it appears the mayor has overstepped his bounds in moving the drop box to his office. There are a lot of upset constituents, city hall workers and public officials. There will be plenty of investigation and decisions to be made on what happened on Sunday and much more to be said. However, at this point, I want to talk about a trend I have seen for a while in candidates and officials: hubris.

Self-confidence can be a good thing. It can also lead to problems. Reading some of the mayor’s comments concerning his decision to unilaterally remove the ballot drop box it comes across as a person who has no doubt he thinks he’s right. The mayor also said the people who he talked to don’t like drop boxes. It reminded me of an interview I had a couple of months ago on my program with a Republican candidate for the state assembly where he said everyone he had talked to agreed with his positions. My first thought was “everyone”? There are more than a few things I believe I am correct about. However, I am not delusional enough to think “everyone” agrees with me. It seems as though, in recent years, many on the right are certain of their beliefs and that “everyone” or at least every “real American” agrees with them. Whether Trump, Cory Tomczyk, and even radio personalities it can lead to some dangerous situations thinking you are right about everything.

According to public reports, Mayor Diny did have conversations with the clerk about the drop boxes. Apparently, in the end, the mayor’s suggestions were not heeded and the drop box was not removed. Sometimes you win some, sometimes you lose some right? Not in this case. The mayor decided not to take no for an answer. He “knows” he is right. Hubris. That’s not the way our government works. One point that council president Lisa Rasmussen made really caught my eye. Rasmussen said to the Wausau Pilot and Review: “One concern I have heard from people so far is worry that there could be no accountability for this action, that if any other citizen had done the same thing, they would have been immediately answering to the police, and or facing some consequences.” There has been many examples in recent years where it appears that the rules are different for different people. Whether because of social status, economic status, race or other factors people aren’t treated equally under the law or under the rules of our society. That is a problem.

We will learn more about what happened and whether or not the mayor broke any rules or laws by his actions on Sunday. However, a little less “hubris” and a little more “humbleness” by everyone might go a long way.

Categories
Blog

Wausau Pilot and Review wins again in court vs. Cory Tomczyk. That is a win for the press and community.

By Chad Holmes

Last week, for the second time, a court dismissed a defamation case filed by State Senator Cory Tomczyk against the Wausau Pilot and Review. Last year a Marathon County Circuit Court judge dismissed Tomczyk’s suit and now it’s an appeals panel that told the Mosinee businessman turned state Senator his claims have no merit. Whether this is the end of this sad tale is to be determined as Tomczyk says he will be determining his options after the latest ruling.

If the goal is justice, then this case should be over. If the goal is to bankrupt one of the few journalistic options the people of central Wisconsin has to get information about their governmental representatives and policies then Tomcyzk may keep tilting at this windmill. In the ruling written by appeals judge Lisa Stark it was stated that Tomczyk failed to provide evidence to buttress his claims of “actual malice” and “reckless disregard” in the Pilot’s reporting of Tomczyk using an anti-gay slur during a 2021 meeting where the “Community for All” issue was being discussed.

After becoming a major voice in the “CFA” debate, Tomczyk ran for the state Senate and won the Republican primary over Mosinee mayor Brent Jacobson by positioning himself as a Donald Trump-like MAGA candidate who truly represents the people of the 29th District and then defeated Democrat Bob Look in the very-GOP leaning district. During a joint appearance at UWSP at Wausau in October of 2022 Tomczyk ran as an election denier, comparing our elections to “Putin’s Russia”. He talked about the lack of integrity of the justice system, wanting 2020 protesters jailed while January 6th defendants were just “supporting their candidates”. Talked about the radical policies of Governor Evers and Mayor Rosenberg and the horrible “Democrat” policies and how “average citizens” and “average Americans” hate those policies. “Average Americans” = conservatives. Then called Democrat policies “treasonous” and that Democrats “don’t want law and order and safety. Democrats want chaos. Democrats want confusion. Democrats want instability. They want this so they can they try to convince the ‘sheeple’ that they have the only solution. They can fix the problem. It’s b—s–t.” Can see why he has been continuing this suit for the last couple of years. Don’t cross him.

So on one side there’s a journalist who has covered the news for years in our area. The other is MAGA state Senator who throws verbal bombs at people who are left of him on the political spectrum. The courts have now, multiple times, said his suit has no merit. One would think that a media source, one that claims they believe in “law and order” would see the merit of standing with the Pilot and the courts. Nope, the operations manager/morning show co-host of the right-wing radio station down the street puts out a commentary titled “A Eulogy for American Journalism.” He stands with Tomczyk and against the Pilot. Wow. The people that want to kill American journalism aren’t the ones who won in the courts last year and last week. The costs of this crusade of Tomczyk’s have nearly bankrupted the Pilot, and would have, except for the support of their readers.

I look forward to discussing this case and whole story with Wausau Pilot and Review editor/founder Shereen Siewert later in the week.

Categories
Those Were The Days

1984 Air Guitars

A recent poll confirmed that parents and grandparents greatly embarrass their children when they play air guitar. There was a time when playing air instruments was cool. Back in 1984 we had contests to see who the best imaginary players were. I remember being the m.c. for a big contest at Reedsburg High School. They also had a competition for the best ‘flying v kick’ like David Lee Roth from Van Halen. This week in ’84 that group’s song Jump was the number one tune on radio. It was an exciting time to grow up. The social network was the family home phone. Sometimes we were still on a party line. Up to eight families would sometimes be on the same circuit. Long distance rates were cheaper after 6:00 pm. If I wanted to call a young woman from Bear Valley, I had to call late. I needed to coil the long phone cord to the other side of the file cabinet so that I could have a little privacy when I was talking to my lady friend. It was the early years for MTV and pop culture was totally influenced by the styles that we saw on video. There were many British artists that became instant stars because of the 24-hour exposure that the network provided. Some of my faves from March of 1984 include Talking in Your Sleep-Romantics, Back Where You Belong-.38 Special, Middle of the Road-Pretenders, Radio Ga Ga-Queen, Nobody Told Me-John Lennon, They Don’t Know-Tracy Ullman, The Language of Love-Dan Fogelberg, New Moon on Monday-Duran Duran, and That’s All-Genesis.

Saturday night during Those Were the Days, I will be spinning the hits from early 1984 and music from all of the eras that we play. Trivia games return and we will be cranking out the hits until the midnight hour. I hope you enjoyed our archived flashbacks last weekend following local sports. It was great to spend some time with my darling granddaughter, Oaklee, as she turned four. She seems to like vinyl records! Perhaps someday she can cohost Those Were the Days on WRCO FM 100.9 and WRCO.com!

Phil

Categories
Blog

Recall Alert: How to check for recalls on your vehicle

With the recently announced recall of more than 600-thousand Ford vehicles (like the Explorer, Escape, Corsair, and Aviators) for windshield wiper motor issues, how can you easily find out if your vehicle has a problem under recall?

Simply go to www.NHTSA.gov and enter the make and model of your vehicle and if there is a current outstanding recall on your vehicle, it’ll tell you!

Hear about another vehicle or product recall?  Email anytime, Laura would love to hear from you: Laura.McKenna@civicmedia.us
And tune in weekdays starting at 10am to St. Croix Country & WCFW
.

Categories
Blog

Move those clocks! (and other stuff)

Happy Friday! Don’t forget to move those clocks ahead one hour tomorrow night. By the way, why are we still moving or clocks twice a year? This would be a great time (no pun intended) to do it for one last time. Anyway, here’s a rundown of what we did this week on the show.

  1. Lot’s of great music!
  2. Americans send almost 10 million tons of furniture to landfills each year. (that’s after it sits on the curb with a “free” sign for a month)
  3. Police stopped a man walking along a busy highway and what appeared to be him carrying a “small child”. He was actually holding a garden gnome. (gnome’s like to go for walks too you know!)
  4. So many women are falling in love with their AI boyfriends that it’s actually becoming a national security issue for China. (one woman said dating A.I. is great, no messy breakup, just get a software update and move on!)
  5. Survey of parents-to-be say if you know another couple has plans for a baby name, you shouldn’t use it. (I can’t believe how many people stole the name “Mike” after they found out my parents were going to name me that!)

Thanks for listening, have a great weekend and we’ll do it again next week!

Categories
Obituaries

Tonie Louise Mae Dunn, 53, Chassell

Tonia Louise-Mae Dunn, 53, of Chassell, Michigan, passed away on March
3, 2026, at Houghton, Michigan. She was born on May 6, 1972.

Tonia devoted her life to service work and helping her community. She
worked as a Service Coordinator at Wilmar Convalescent Home in Utica
and AHEPA 371 Senior Apartments in Harrison Township, Michigan, where
she dedicated herself to supporting the elderly and connecting
residents with the care they needed. Even as her health declined, she
remained committed to staying in the workforce, most recently working
at Lutheran Social Services in Houghton.

Tonia is survived by her son, Dante Lozano of Sterling Heights,
Michigan, and her brother, Anthony Owens.

Cremation services have been entrusted to Memorial Chapel Funeral &
Cremation Service – Hancock Chapel.

A celebration of life will be held this summer. For details, please
contact dantelozano@pm.me.

To send condolences to Tonia’s family, please visit www.memorialchapel.net.

Categories
Obituaries

Francis Charles Gwinn

Francis Charles Gwinn

It is with heavy hearts that we share that Fran passed away February 25, 2026 surrounded by family.  He was born May 19, 1941 in Radisson, WI.  Fran grew up in Butternut on a small farm, attending grades 1-3 in a one room school (Elmer School) and graduated from Glidden High School in 1959. Fran earned his Bachelor of Science degree in 1964 and Masters of Science degree in 1979 from UW-Stout. 

At Stout, Fran met Lois and they were married August 15, 1964 (61 years).  They moved to Oshkosh where Fran taught Industrial Technology in the Oshkosh Area School District for 33 years, retiring in 1997.   Fran was a natural teacher, both in and out of the classroom.  He had a curious nature and was always learning new things.

Fran was old-school in the best ways.  He was genuine, very practical and led by example with hard work, a strong sense of integrity and always with humor. 

We were blessed to have him as a husband, father, grandpa, uncle, brother, teacher and friend. We are all his legacy and his advice, stories, jokes and strength lives on through each of us.

Fran enjoyed nature, hunting and fishing, especially trips to Isle Royale National Park. He and Lois retired to Butternut, and Fran started CPA Forest Products, logging, sawing with his Wood-Mizer sawmill and selling boughs and wreaths until 2019. He did more manual labor in retirement than most people ever do.

Fran served the community as a Director for Price Electric Cooperative (2000-2018), Town of Peeksville Supervisor (4 years) and Chairperson (4 years). Fran treasured the friends and experiences he made in these roles.

He is survived by his wife Lois, son Douglas, daughter Andrea (John) Oman and 5 grandchildren:  Mikala (Ben) Talbot, William (Abby) Gwinn, Mary Oman, Jack Oman, Sam Oman.  In addition, he is survived by his siblings Nancy Ziebell, Barbara Hollrith, James Gwinn and David (Mary) Gwinn; in-laws Duane (Kendra) Kostman, Charlotte Gwinn and many nieces and nephews, relatives and friends. 

Fran was preceded in death by his parents William and Mary (Golob) Gwinn; brother William Gwinn; sister, Patricia Gwinn; sister-in-law Patrice Gwinn; and brother-in-laws Ronald Ziebell and Paul Hollrith. 

Please join us in celebrating Fran’s life-well-lived on Saturday, March 14th at First Congregational Church, 279 North 1st Ave, Park Falls, WI. Visitation will be 10:00 am to the time of the service at 11:30 am.  Lunch will be served at the church immediately following the service.  A private burial will take place at a later date.

Wear your favorite flannel in his honor and bring your favorite story!  Come as you are!

Categories
Obituaries

Donna Grace Larson, Calumet

Donna Grace Larson, of Calumet, passed away on March 1, 2026 at PortagePointe, just hours before her 89th birthday and with family by her side. She was born on March 2, 1937 in Sault Sainte Marie, Michigan, to Arthur and Grace (McKenzie) Andrews.
Donna’s family lived in the area of Sault Sainte Marie known as Algonquin and later moved to Maple Street and then to Superior Avenue. She attended the Sault Area Schools and later lived on Long Island and in England before returning to Sault Sainte Marie. Donna and her family moved to the Copper Country in 1971 when her husband Larry was transferred.
Donna was a tough cookie, who for many years, drank coffee all day long and did not hesitate to let you know what she thought. She dealt with her recent challenges the best she could and will be remembered as a loving wife, mother, and friend. She enjoyed bowling and played many games of bingo throughout the Copper Country.
Donna was preceded in death by her parents, siblings, and son-in-law Bob. She is survived by her loving husband, Larry of Calumet; children, Terri (Butch) Lawrence of Calumet, Patty (Gary) Hein of Two Rivers, Wisconsin, and Don Larson of Calumet; grandchildren, Linda, Scott, Lindsey, and Dawn; great-grandchildren, Kara, Meric, Aaliyah, and Alexis; and great-great grandchildren, McKenna, Carter, and Tristan.
Donna’s family extends a special thank you to the staff at PortagePointe for the care they provided. Per Donna’s wishes, cremation will take place. A private celebration of life will be held a later date.

The Erickson Crowley Peterson Funeral Home is assisting the family with arrangements. Online condolences for the family may be left at www.ericksoncrowleypeterson.com

Categories
Those Were The Days Blog

1984 Jump Back

It will be a pleasure to be back in the air chair Saturday night for this week’s edition of Those Were the Days. I will be digging through the chart hits from March of 1984. That was a wild time in my life. I was a mild-mannered farm hand by day and a wild and crazy dj at night. The UW Richland Spring production was under way, and I was directed by Jean Birkett and Jim Aagard in a musical called ‘Little Me’. This was a golden era of theatre in Richland Center. It was such a thrill to be around veteran actors and talented college students. It was an honor to dj the Roadrunner dances in the Wallace Student Center that school year. That was the first beer slip ‘n’ slide that I had ever witnessed. The Van Halen album 1984 had just been released and it was smash success. Many young gentlemen would try to replicate the David Lee Roth ‘Flying V Kick’ as the song Jump played. There were many great tunes for mix tape making. I could listen to them on my Walkman while I drove tractors and tried to stay awake so that I could go and get wild again that night. I would be so drained by 7 pm, however, the barn phone would ring, and I would get my second wind. After showering in Brut aftershave, I was ready to impress. Those Were the Days! Other favorites from this week’s 1984 survey include Somebody’s Watching Me-Rockwell, Footloose-Kenny Loggins, That’s All-Genesis, Talking in Your Sleep-Romantics, Owner of a Lonely Heart-Yes, Back Where You Belong-.38 Special, Radio Ga Ga-Queen, and Pink Houses-John Mellencamp.

I hope you will join me for Those Were the Days between six and midnight Saturday night. The request line will be open and the trivia contests will return. Please help me program the show. The best vinyl released between 1955 and 1995 will be back in the spotlight. Hopefully you won’t get hurt trying the Flying V kick this weekend. Kick back, relax, and enjoy music with actual melodies this weekend on WRCO.

Phil

Categories
Obituaries

Theresa “Terry” Weisinger, 71, Prentice

Theresa “Terry” Weisinger, age 71 of Prentice, WI passed away on Tuesday, March 3rd at Rib Lake Health Care surrounded by her family. Theresa enjoyed being with family, taking road trips, playing bingo and being a loyal viewer of general hospital and all my children. 

Theresa is survived by her children, Laura White of Texas, Carrie (Albert) Kochan of Ogema, Thomas (Bobby) Weisinger of Chippewa Falls; five grandchildren, Jordan, Hailey, Logan, Tayler, and Zoii; nine step- grandchildren and  one great-grandson, Atlas. She was preceded in death by her husband, John; her mother Theresa Pierce and her father Herbert Pierce.

Memorial Service for Terry will be held on Saturday, March 14th at 1:00 pm at Heindl-Nimsgern Funeral Home in Phillips, WI with a Memorial Gathering from 12:00 noon till time of service.

Online condolences may be shared at nimsgernfuneral.com

Categories
Uncategorized Blog

7 Mistakes Local Businesses Are Making with Audio Advertising

And How WRJN Fixes Them

WRJN Radio

It is now March 2026. Two months into the year, the “New Year, New Growth” excitement is starting to fade for many local business owners in Southeastern Wisconsin. If you’re looking at your Q1 revenue reports and realizing you’re already behind on your 2026 organizational goals, you’re not alone.

Many businesses throughout Southeastern Wisconsin find themselves in this position because their marketing mix is stuck in 2022.

Specifically, their audio advertising strategy: if they even have one: is likely riddled with common mistakes that drain budgets without driving foot traffic or sales.

At WRJN, we specialize in helping businesses bridge the gap between “falling behind” and “surpassing goals.” Here are the seven biggest mistakes we see local businesses making with audio advertising right now and the specific ways we fix them to get your revenue back on track.

1. Relying on a Single, Weak Signal

Many advertisers believe that if they buy time on one radio station, they’ve “checked the box” for their region. The reality of 2026 is that audiences are mobile and fragmented. If your signal doesn’t follow the commuter, your message dies at the city limits.

How WRJN Fixes It:

We provide a massive, multi-market footprint that most radio stations simply can’t match. We broadcast live on:

  • 99.9 FM in Racine
  • 98.1 FM in Kenosha
  • 107.3 FM in Milwaukee
  • 1400 AM and 1290 AM throughout Southeastern Wisconsin
  • WORLDWIDE on the Civic Media App

By blanketing the entire corridor, your business captures the attention of listeners from the North Shore of Milwaukee down to the Illinois border.

We don’t just hope they hear you; we ensure they do.

2. Ignoring the Trust Factor of Local News

In an era of AI-generated content and national news fatigue, listeners are starving for what’s happening in their own backyard. If your commercials are placed on generic music streams with no local context, they just become background noise. Businesses falling behind on revenue often fail to realize that being associated with Local News provides an immediate “trust halo.”

How WRJN Fixes It:

WRJN is the home for Local News, Timeless Hits, and community updates. Together, with Racine County Eye, we’ve developed the largest Local News apparatus in Racine County!

When you advertise alongside our news, weather, and sports segments, your brand is positioned as a pillar of the community.

You aren’t just a “business”; you are part of the LOCAL conversation.

Explore our Local News coverage here: WRJN Local News

WRJN Racine

3. Missing Out on “Appointment Listening” (Live Sports)

If your 2026 goals require a high volume of male-demographic engagement or family-oriented consumers, you cannot afford to miss live sports. A common mistake is thinking sports fans only listen on TV.

Throughout Wisconsin, radio is the heartbeat of game day, whether you’re at home working on a project, out and about in Southeastern Wisconsin, or tailgating with your buddies.

How WRJN Fixes It:

We are the local home for the heavy hitters. Our programming includes:

  • Brewers Radio broadcasts: Reach fans during the daily grind of the baseball season.
  • Packers Radio broadcasts: Capture the undivided attention of the most loyal fan base in all of sports.
  • Racine Raiders broadcasts: Proud partner of the 11-Time National Champions.
  • High School Football/Basketball Game of the Week: Supporting local high school stars that speaks to Civic Media’s motto: “Hometown Radio. Refreshed.”.

When you align your brand with local sports, you aren’t just buying a commercial; you’re buying a spot in the listener’s favorite part of their day.

4. Treating Radio and Digital as Enemies

The biggest mistake businesses make in 2026 is thinking they have to choose between “traditional” radio and “modern” digital. They put all their money into digital and social media ads (which are increasingly expensive) or all their money into one radio station without a digital backup.

How WRJN Fixes It:

We offer integrated digital marketing solutions that work in tandem with our broadcasts. Our “Surround Sound” approach includes:

  • Targeted Digital Audio: Reach people on their smart speakers and headphones.
  • Geofencing: Send digital ads to people’s phones the moment they walk into your competitor’s shop or a specific event.
  • Streaming TV (OTT): Combine the power of sight and sound.
  • SEO: Ensure that when a listener hears your commercial on WRJN and searches for you later, you actually show up.

5. Poor Production and “DIY” Creative

You might have a great product, but if your radio spot sounds like it was recorded in a bathroom on a smartphone, you are hurting your brand’s reputation. Poor sound quality and cluttered messaging are the fastest ways to make a listener tune out.

How WRJN Fixes It:

WRJN provides full-service consultation and production. We don’t just sell you “airtime”; we help craft the message.

Our professional team handles everything from scriptwriting to professional voice talent and sound design.

We ensure your message is clear, professional, and has a strong call to action.

6. Failing to Capture the “Stream-Only” Audience

The way people listen has changed. Many local residents listen via work computers, tablets, or car dashboards that favor apps over tuners.

If your advertising only lives on the FM dial, you are missing 30-40% of your potential reach.

How WRJN Fixes It:

Through the Civic Media App and our high-quality digital streaming, WRJN travels everywhere the listener goes. Whether they are at their desk, at home, or outside Southeastern Wisconsin, your commercial remains crystal clear.

This digital presence also allows for more precise tracking and attribution, helping you see exactly how your spend is impacting your 2026 revenue goals.

7. No Low-Risk Entry Point for B2C Businesses

Small retail shops, restaurants, and service providers often feel they don’t have the “huge” budget required for a massive branding campaign. They stay on the sidelines while their revenue flatlines.

How WRJN Fixes It:

One of our most effective solution in the B2C space is WRJN Big Deals.

This is our specialized program for local grocery stores, restaurants, retail, entertainment – any B2C brand that is looking to build a relationship with our listeners!

It’s a gift certificate-based marketing program that allows you to get your brand in front of tens of thousands of listeners with a minimal or no-cash investment.

It’s a great way for a business that is “behind on goals” to jumpstart their foot traffic and generate immediate buzz.

Getting Your 2026 Revenue Back on Track

If your business is currently behind where you wanted to be by the end of February, it is time to stop doing the same things and expecting different results.

The “mistakes” mentioned above are essentially holes in your bucket where potential profit is leaking out.

By partnering with WRJN and Civic Media, you aren’t just buying a spot on a radio station; you are hiring a team of local experts dedicated to the growth of our Southeastern Wisconsin communities.

From the power of Local News and Timeless Hits to Local Sports and WRJN Big Deals to the precision of Digital Audio, Targeted Digital Display, and Streaming TV, we have the tools to help you finish 2026 stronger than you started.

How to Get Started:

  • Review Your Goals: What is the specific revenue gap you need to close by June?
  • Consult with Specialists: Let us look at your current marketing mix.
  • Leverage Our Reach: Use our Civic Media App, 99.9 FM, 98.1 FM, 107.3 FM, 1400 AM, and 1290 AM signals to dominate the local market.

Don’t let 2026 be the year of “what could have been.” Let’s get to work.


About WRJN
WRJN has been Southeastern Wisconsin’s home for Local News and Timeless Hits since 1926. Serving Racine, Kenosha, Milwaukee, and other communities throughout Southeastern Wisconsin, we provide a platform for local voices and a powerful vehicle for local businesses to reach their target audiences.

More: Visit WRJN.com and CivicMedia.us

Categories
Obituaries

Miriam Elizabeth Ruonavaara, 95, Calumet

Miriam Elizabeth Ruonavaara, 95, a resident of Calumet, peacefully passed away Tuesday,

March 3, 2026, at her home surrounded by her family.

Miriam (Mimi) was born on January 22, 1931, in Middleborough, Massachusetts, the

youngest child of Anna (Rimpila) and Leander Fellman. She moved to Nottingham, New

Hampshire at an early age and attended school at Nottingham and Raymond High Schools,

graduating in 1949. Mimi attended the Elliot Hospital School of Nursing in Manchester, New

Hampshire and graduated in 1952. After working as a surgical service nurse for several years,

she joined the United States Air Force Nurse Corp and served as a First Lieutenant at the

Gunter Air Force base in Montgomery, Alabama. She later transferred to Lackland Air Force

Base in San Antonio, Texas and also worked on call at Baptist Hospital in San Antonio when

she was available. While in San Antonio, Mimi attended Trinity University, working towards

obtaining her Bachelor of Science degree.

Upon discharge from the Air Force, Mimi was employed by the Veteran’s Hospital in New

Haven, Connecticut, later transferring to the Veteran’s Hospital in Allen Park, Michigan. She

attended Wayne State University in Detroit, Michigan, earning more credits for her degree.

Even though she was an Air Force nurse, her love for the Marines was pronounced when her

beloved brother, Bertil, was killed in action on Iwo Jima while serving his country.

On September 14, 1957, Mimi was united in marriage to Nathan Edwin Ruonavaara by

Reverend Paul Heideman at her beloved family farm in Nottingham, New Hampshire. Shortly

thereafter, the couple settled in Laurium, Michigan, moving to their current home on Lake

Linden Hill approximately 18 years later.

Mimi was employed at Calumet Public Hospital as a Registered Nurse and also performed

private nursing duties, volunteered as a hospice nurse, and yet again, continued with her

extended education by taking nutritional courses at Northern Michigan University in

Marquette, Michigan. She used her extensive knowledge and passion for health to run a

nutrition business out of her home for over 40 years, which she loved doing. She thoroughly

enjoyed helping people and would often hand-deliver nutritional products to her customers

with a smile. Mimi was also an avid reader, encouraging her children and others to read,

stating “A reader is a leader!”

Summers were spent at the family “camp” at Hermit’s Cove where Mimi took walks on the

beach, hunted for agates with the kids, and spent many hours fishing with Nathan on Lake

Superior. She taught her kids how to ski at Swedetown Hill and skate at the old Laurium ice

rink. She enjoyed traveling and would often take her children on trips to visit national

landmarks and various zoos across the country. One special place to visit was the Fellmanfamily farm in Nottingham. She would travel east every summer to visit her sisters and the

graves of her parents and brothers, leaving an American flag on their gravestones.

Mimi loved to make donuts, Swedish pulla, jams from berries picked from Nathan’s

raspberry and thimbleberry patches, and applesauce from apple trees grown on the

property. She gave her treats to family friends and customers as gifts. She also loved garage

sales, antiques, flowers, and spending as much time with her children as she could. She had

such a special bond with each of them and often said she was the luckiest mother in the

world. She was strong in her faith and provided spiritual guidance to them and her

grandchildren.

Mimi is survived by nine children: Linda Ruonavaara of Calumet, Timothy Ruonavaara of

Calumet, Thomas (Judith) Ruonavaara of Calumet, Rebecca Braun of Calumet, Peter

Ruonavaara of Milwaukee, Wisconsin, Mary (Todd) Ellis of New Hope, Minnesota, Nancy

(Marcus) Ingram of Garden City, Michigan, Victoria (Bryan) Loveland of Wausau, Wisconsin,

Nathan (Mary) Ruonavaara of Calumet, son-in-law Michael Jukuri of Laurium, 31

grandchildren and 27 great grandchildren. She is preceded in death by her husband Nathan,

daughters Carol (infant) and Judith Jukuri, parents, Leander and Anna Fellman, siblings

Bengt Fellman, Bertil Fellman, Lars Fellman, Martha Green, and Helen Molyneaux.

Visitation to be held from 5-8 pm on Thursday, March 5, 2026, at Memorial Chapel Funeral &

Cremation Service – Hancock Chapel. The funeral service will be held on Friday, March 6,

2026, at 11 am with visitation one hour prior to the service at the Tapiola Apostolic Lutheran

Church, Herb Jarvi officiating. Luncheon to follow at the church immediately after the

service

To view Miriam’s obituary or to send condolences to the family please visit www.Memorialchapel.net

 The Memorial Chapel Funeral And Cremation Service – Hancock Chapel is assisting the family with the arangements.

Categories
Obituaries

Arthur “Art” Valentine Parzy ch, Elo

Arthur “Art” Valentine Parzych of Elo, MI went to be with his Lord and
Savior on the evening of February 24, 2026. Art entered eternal life
in the sure and certain hope of the resurrection, held in the same
grace that sustained him throughout his earthly journey.

Born on December 15, 1946, in Monroe, MI to the late Andrew and Irene
Parzych, Art grew into a man whose quiet strength, steady kindness,
and deep love for his family shaped every chapter of his life. He
graduated from Michigan Technological University with a bachelor’s
degree in mechanical engineering and made his living as a carpenter,
known for his creative design and meticulous finishing work.

On October 12, 1974, Art married the former Beth Roller of Unionville,
MI. Together they made their home in Elo and shared fifty-one years of
devoted marriage, building a life grounded in love, partnership, and
faith.

Art lived life to the fullest. He was an avid reader, a lover of
nature, an outdoor enthusiast, a storyteller and adventurer, a
gardener, a follower of Jesus, and a faithful member of Mission United
Lutheran Church. Though he never considered himself a social
butterfly, Art had a remarkable gift for reaching out—checking in on
family, friends, and neighbors with genuine care. His hands were
rarely still, always ready to help with a project or offer a warm
embrace. He delighted in simple joys: stream fishing; hunting;
golfing; the beauty of the Copper Country seasons; and the laughter
that filled his home whenever family and loved ones gathered. Those
who knew Art will remember his gentle presence, his thoughtful
listening, and the way he made others feel seen and valued.

Art’s faith was the quiet foundation of his life. He trusted in God’s
promises not as distant ideas but as living hope. In that confidence,
he faced life’s challenges with courage and grace, knowing he belonged
to the One who calls each of us by name. As we commend Art to God’s
eternal care, we give thanks for a life well-lived and a love that
endures.

Art is survived by his wife, Beth; his son Timothy and wife Caley of
Federal Way, WA; and his grandchildren Connor, Carson, Tessa, and
Theron. He is also remembered by numerous extended family members and
was preceded in death by his parents, sisters Andrene and Annette, and
brother Andrew Jr.

A celebration of Art’s life will be held at 11 a.m. on Saturday, March
14, 2026 at Mission United Lutheran Church of Pelkie with Rev. Kelly
Ylitalo officiating.

Friends may call on the family from 3:30 p.m. until 6 p.m. on Friday,
March 13, 2026, at Memorial Chapel in Hancock and again from 10 a.m.
until the start of the service on Saturday, March 14, 2026, at Mission
United Lutheran Church in Pelkie.

In Lieu of other expressions of sympathy Art’s family suggests that
memorial donations made in his name be directed to: Hancock public
School Foundation (Foundation-hpsfound@gmail.com, 501 Campus Dr.,
Hancock, MI 49930 or Mission United Lutheran Church, PO Box 29 Pelkie,
MI 49958 or Portage Lake Library – 58 Huron St., Houghton, MI 49931

To view Art’s obituary or to send condolences to the family, please
visit www.memorialchapel.net.

The Memorial Chapel Funeral & Cremation Service- Hancock Chapel is
assisting the family with arrangements.