Help us celebrate the roots of country music

Adam D. Hess

Oct 4, 2025, 5:28 AM CST

RICHLAND CENTER, Wis (WRCO) – “Old Country” on WRCO FM, hosted by Beau Hinrichs, has become a Sunday night tradition.

The show airs from 6 p.m. until midnight, bringing listeners a mix of classic country hits and deep cuts from the genre’s rich history.

WRCO FM 100.9, based in Richland Center, Wisconsin, is known for its strong community connection and dedication to country music.

If you’re a fan of traditional country sounds, this show might be right up your alley! You can learn more about WRCO FM and its programming below.

Do you have a favorite classic country artist?

Adam Hess

Adam Hess has been involved in radio broadcasting since 1990, with many of those years spent on the air at WRCO FM in Richland Center. Currently, Adam hosts the Weekend Wake-up and Prime Mover Saturdays on WRCO FM, jumps in and helps out with news duties, handles Social Media duties for WRCO and WRCE, and is the Director of Technology at a Southwest Wisconsin School District. Reach him at adam.hess@civicmedia.us.