Scammers can use various forms of technology to fool, and trick, consumers.
The use of Artificial Intelligence (A.I.) technology has become popular to help disguise a scammers identity. There are four true uses of A.I. technology. The first is Chatbox Text Generation. Michelle Reinen is with the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP).
The second true use of A.I. technology involves the use of images and videos.
The third true technology is used to alter an image in a video.
Michelle Reinen says that the fourth type of A.I. technology use can make a voice sound like someone you know using Voice Cloning.
If you suspect or are a victim of a scam using A.I. you can contact DATCP’s Consumer Protection Hotline by phone at 1-800-422-7128 or by email at DATCPHotline@wisconsin.gov.

Jo Ann Krulatz is Senior Radio Journalist and News Director at WRCO and WRCE in Richland Center. Email her at joann.krulatz@civicmedia.us.
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