Wisconsin Hits A Record Setting Outdoor Recreation Year

WAUSAU, Wis. (WXCO) – With a significant jump from last year, the Greater Wausau Area plays a vital role as the state’s basecamp.

Governor Tony Evers has announced the state’s outdoor recreation industry had another record setting year.

Outdoor recreation in Wisconsin contributed over 11 billion dollars to the state economy, a nearly 10% jump from its contribution in 2023.

Multi-use apparel and accessories and Motorcycling and ATVing led the growth with each category generating over 1 billion dollars of economic impact.

Boating and fishing generated the third most impact at 928 million dollars.

Greater Wausau, known as Wisconsin’s Basecamp, plays a vital role in this economic achievement. From the slopes of Granite Peak Ski Area to the trails of Rib Mountain State Park, and the waters of the Wisconsin River, the Greater Wausau area offers year-round outdoor activities that attract residents and visitors alike. The growth in Wisconsin’s outdoor recreation sector highlights the importance of continued investment in natural resources and recreational infrastructure.

“Our community’s commitment to preserving and promoting our natural assets has been instrumental in this statewide success,” said Tim White, Executive Director of Visit Wausau. “We are dedicated to enhancing our outdoor offerings to continue attracting adventurers and nature enthusiasts to the Wausau area.”

Visit Wausau remains committed to collaborating with state and local partners to ensure that Greater Wausau continues to be a premier destination for outdoor activities, contributing to the state’s economic vitality and quality of life for its citizens.

For more information on outdoor activities and events in the Greater Wausau area, visit www.visitwausau.com.