Friedman Alley Revitalization Up for Discussion at Waukesha Council Meeting

WAUKESHA, Wis. (WAUK) — The Waukesha City Council is set to consider adopting the Friedman Alley Plan, a project aimed at revitalizing a downtown alley, at its meeting on Tuesday, August 6th.

The plan, developed by the Community Development Department, seeks to transform Friedman Alley into a vibrant pedestrian corridor linking Riverfront Street and Main Street near the Five Points intersection.

The project’s goal is to create a more artistic, brighter, safer, and active space that can be used year-round for events such as performances, art crawls, farmers markets, and community gatherings.

An open house will be held at 5 p.m. at City Hall, preceding the council meeting, where the final design plans will be unveiled.

Key features of the plan include artistic entrances with signage, hanging lights for improved visibility, tables and chairs for gathering, and seven murals painted on boards affixed to building walls. The design also incorporates three art cabinets to showcase local artists’ work.

The alley, named after the former Friedman’s Men’s Clothing Shop, has already seen some improvements, including new concrete pavement and enhanced lighting in 2020. However, city officials identified it as an ideal location for further efforts.

Friedman Alley serves as a connection between the Fox River and Downtown Waukesha. City officials say the improvements have the potential to benefit adjacent properties, the community, and downtown businesses.