Programming Policies Lead to Bias on the Local Airwaves

In an insightful discussion about the impact of local media bias due to some specific programming policies, Chad Holmes, host of The Chad Holmes Show and part of the Civic Media radio network airing locally on WXCO in Wausau, Wisconsin, passionately argues about media responsibility during election seasons.

The response from Holmes, after learning from another radio station host, Chris Conley of WSAU in Wausau, claims he is receiving criticism from Republicans about The Meg Ellefson Show for not providing interview time for all political candidates.

“Many media sources feel there is an obligation to provide a platform for all political candidates and figures, irrespective of personal disagreements,” Holmes says. “This is a principle upheld by Civic Media and Bull Falls Radio, where an open invitation is extended to anyone in office or running for office, whether they are Republican, Democrat, independent, or otherwise.”

Holmes points out, Conley is taking a different approach. And in a recent on-air commentary, Conley says a section of the Republican party expressed dissatisfaction with Ellefson, for not granting airtime to their preferred candidates.

Conley also calls Ellefson, “the most important conservative voice in Central Wisconsin.” Holmes explains she has reportedly exercised her discretion to limit on-air participation to individuals who align with her views. This policy, driven by her strong ratings, is supported by Conley. And according to Bob Look, a former state Senate candidate who was denied airtime on WSAU, it continues to lead to the exclusion of Republican candidates from the airwaves. 

Holmes points out this is a stark contrast with other media outlets, including WXCO, where diverse viewpoints are welcomed to foster informed decision-making among listeners.

The conversation continues with Vic Verna of Asian American and Pacific Islander (AAPI) Voters in the studio. Verna and Holmes discuss media practices, and in particular the prioritization of ratings over democratic engagement and public service. They also dig into the idea that high ratings can outweigh diverse political discussions. Holmes again emphasizes the media’s responsibility to contribute to a healthy democracy with open and inclusive dialogue, and Verma agrees about the importance to prioritize public good over ratings. 

“It is a reminder of the crucial role media plays,” Holmes says. “And the need for accountability and responsibility to fulfill our role.”