Wisconsin’s first non-alcoholic bottle shop opens in Middleton
In a state known for its drinking culture, Sober Social offers a way to participate without alcohol.
![Wisconsin’s first non-alcoholic bottle shop opens in Middleton](/_next/image?url=https%3A%2F%2Fcivicmedia.us%2Fwp-content%2Fuploads%2F2024%2F05%2F16206C69-C033-46E7-B81C-4BBA7A6F7F22.png&w=3840&q=75)
Source: Savanna Tomei-Olson | Civic Media
May 30, 2024 2:08 PM CDT
By: Savanna Tomei-Olson
MIDDLETON, Wis. (WMDX) – A new shop offers margaritas, whiskey and beer. None of it has alcohol. Sober Social is the first nonalcoholic bottle shop in Wisconsin.
Kristi Tanner never expected to be a business owner. She’s a single mom of four, with a busy fulfilled life.
She’s also almost five years sober.
“I was really scared to get sober because I thought if I get sober, I’ll never be able to socialize again,” Tanner said. “Where will I do this? I live in Wisconsin, the land of cheese and beer. Where am I going to go and not feel othered?”
Years later, that idea inspired her to create Sober Social. She carries nonalcoholic spirits, beers and wines.
“It’s for anyone who is looking to really own their relationship with alcohol rather than alcohol owning you,” she said. “If you’re looking to drink less, you can have the same tasting things from my shop without the alcohol. You love an Old Fashioned, I’ve got a nonalcoholic whiskey and nonalcoholic orange bitters.”
This is a bold move in Wisconsin, which is home to 41 of the nation’s 50 drunkest counties.
People with all kinds of reasons for preferring a cocktail have come into the shop so far. She had one customer who loves a classic Old Fashioned, and liked the idea of a nonalcoholic one afterward. Nonalcoholic products can help people drink in moderation.
“What I’m hearing is not stories of lack. I’m not hearing stories of addiction,” Tanner said. “I’m hearing stories of people wanting to live, wanting to participate. And this is how they know how to do it.”
Sober Social is open Wednesday through Saturday in Middleton.
More Articles
Governor Tim Walz Discusses Rural America and the 2024 Election on The Chad Holmes Show
Wisconsin’s long-term care crisis: Staffing troubles, low Medicaid rates prompt closures
Madison Police Chief Calls for Police Officers to Return to MMSD Schools
Spike in ATV/UTV Deaths Prompts Safety Push from Wisconsin DNR
High School Football Game of the Week – September 6th